Marketing Secrets with Russell Brunson - The Secret To Having Your Big Ah-Ha...

Episode Date: April 10, 2019

As I was writing the Traffic Secrets book today, I had a big ah-ha, and I think I've reverse engineered it to show you how to have the same thing in your life. On today's episode Russell talks about why he's taking his family on a Disney Cruise. He also explains his secret to having a big aha while writing his newest book, Traffic Secrets. Here are some of the insightful things in this episode: Find out what Russell's family's super bowl goal was for them to go on a Disney Cruise. Hear why Russell thinks that immersing yourself in a topic for several days is the perfect way to receive inspiration. And find out how you can follow Russell's lead by immersing yourself in any topic that you are interested in. So listen here to find out why Russell thinks immersion is the key to making connections that you may not see when just dabbling. Transcript - https://marketingsecrets.com/blog/196-the-secret-to-having-your-big-ah-ha Learn more about your ad choices. Visit megaphone.fm/adchoices

Metro Links and Cross Links are reminding everyone to be careful as Eglinton Crosstown LRT train testing is in progress. Please be alert as trains can pass at any time on the tracks. Remember to follow all traffic signals, be careful along our tracks, and only make left turns where it's safe to do so. Be alert, be aware, and stay safe. Hey, what's up everybody? This is Russell Brunson. We're welcoming you to a very late night Marketing Secrets Podcast.

So the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets.

Hey everyone, hope you guys are awesome. So I am actually at the office. It is almost midnight and I came to the office to grab some books because I am heading out on a Disney cruise in the morning with my kids. And it's kind of fun. We're going to be there for a week. It's for spring break. But what's even more exciting, I don't know if I told you this story yet or not, but when Alex Sharfin, he was one of our Two Column Quebec's coaches

for the very first year of the Two Column Quebec's coaching program. And his event, which was amazing, he taught a bunch of stuff. One of the things he talked about was every company needs a Hall of Fame goal. And then they need a Super Bowl goal, and then from there they reverse engineer your monthly goals, your weekly goals, your daily goals, stuff like that. And so we were thinking about that, like, that's kind of cool. So we set a Hall of Fame goal for our family.

I think I did talk about this once. And so that was really cool. And then we set a Super Bowl goal. So for us, the Super Bowl goal was, we've been having this goal to try to read the Book of Mormon as a family for pretty much for forever. We've never done it. So we set a goal like, if we can do that, we'll do a big prize.

So we told the kids, like, when you win the Super Bowl, you go to Disney. We just want to go when we hit our Super Bowl goal. And they're like, we want to go on a Disney cruise. And so we said, okay. So we booked it out, and it was like six months ago or so. I'm setting the alarm right now. That's what the beeping noise is.

Anyway, so they went, and we've been reading it, and they got it done on Sunday. So we're excited. We're going on this Disney cruise to celebrate. And it was crazy. As soon as the Disney cruise is over, we will be um coming home and my kids are going to fly back to to boise with brent co-peters and his family brent has been one of my partners now for for forever

um he's also coming on disney cruise with us he's bringing his kids they had the same goal and they've also they also hit it so anyway um uh so it's kind of fun there. Uh, they're going to take our kids from, from Orlando back to Boise. And then Colette and I are going to be flying to Puerto Rico to go to this mastermind group. If you've been listening to my podcast for a while, you remember I did the secret Illuminati men's retreat thing. I don't even know what we call it anymore. Um, anyway, we're doing part two of that and, uh, it's going to be in Puerto Rico where, uh, Brendan's got a house, I guess.

And we're staying at some nice fancy pants place. So we're flying from there. And then we're going to be there for a few days. Meet a bunch of cool people. And so I can't tell you all the cool people. I probably can't tell you any actually. I probably shouldn't say. But there's going to be some amazing people there.

So we're really excited to do that. And it's going to be cool. So that's what's happening. So I just got my favorite part of going on trips is coming to the office and looking at all my books and figuring what three books am I going to bring on the trip? So that's what I just did right now is I picked my three books and now I've been back home to go start packing. It's midnight. Our Uber gets here at four 30 in the morning. So four and a half hours from now, uh, we have to, we'll be in an Uber. So hopefully, a half hours from now, uh, we have to, we'll be in an Uber. So hopefully, hopefully we get out that in time. Anyway. So, um, I want to jump on today

because a lot of cool things have been happening. So, um, first off, again, this is going back in time for those of you as my hardcore podcast listeners, I'm talking to you right now. Remember I talked about this goal I had this last year to transition away from being the all star on my team to being a coach and the pain and the fear and all the things that are associated with that was crazy because it's actually happening like um you know Fun Locking Live happened and two weeks later we had our whole team come out and I kind of cast vision and then our team you know grabbed it and um Julie's managing the whole marketing team now which used to be what I would do and and she's running with it and then i took this week off and i've been writing the book i'm into my house this whole week writing the traffic seekers book and working on the rewrites for the

dot com and the extra seekers book which has been really fun in fact i showed you guys my print my process for writing books now it's really cool it all happens in trello and it just makes it so much easier but i digress that's the lesson for day. What I do want to tell you is that my process is different than some writers. Some writers, like Julie, for example, Julie Stoyan, when she sits down, she wakes up in the morning, sits down, and she writes and she like,

just pound out like, I don't know, 25 million words in like an hour and a half and then she's done, right? And my brain does not work that way. For me, it's like I sit in front of a pad of paper for hours, like five or six hours, like just thinking, like trying to like connect the dots. I'm doodling, I'm scribbling.

I'm trying to like draw a picture that explains this thing that I know it's in my head. And then when the pictures, right, you guys read my books and stuff from the pictures, right? Then the, then I can sit down, I can write the chapter really fast because I have like, I'm just explaining what's happening in this doodle, right? In this picture. And so today I had a really cool experience. It doesn't happen often, but when it happens, it's so cool. And it's, it's, um, I don't know, it's special. I hope that you guys have a chance to feel this, but when you're, when you're focusing on your craft and you're

geeking out and you're learning and you're like in this immersion phase and you're, you're trying to like, I don't know, for me, it's, it's almost like a spiritual thing. Like I pray before I start writing the books, I'm hoping know, for me it's almost like a spiritual thing. I pray before I start writing the books. I'm hoping for inspiration and those things are happening. I'm sitting down and I'm writing and I'm writing and I'm writing and I'm doodling. I'm trying to figure things out. Today was cool because I was doodling this thing and it made sense but it wasn't right. I don't know why.

It's close but something's missing. I don't know what it is. I kept trying and tweaking and doodling and changing. Then all of a sudden it was like a bolt of lightning. I had this like this aha, the epiphany, the inspiration, the revelation, whatever you want to call it. And this concept popped in my head and I was like, oh my gosh, is that true? And I started looking at it, I started looking at it and it was like this connection that

had been sitting there for 15 years right in front of my face. And I taught around it. I've done around it. Our team doing parts of it unknowingly. All of a sudden, like, it just popped in my head. And I could see it so clearly. And I was like, oh, my gosh. And based on that, we switched the doodle and moved this thing here.

And all of a sudden, it was like, it worked. And it was this whole new, like, I can't even explain it. And I remember I took a picture of it. I sent it to a couple people on our team. I was like, I have to explain this to you guys. Cause I think this is brilliant, but I might be missing something. So like a Voxen explained it. And I listened, I watched as they each listened to like, Oh my gosh, where'd that come from? Like, I don't know. It's just when I was deep in immersion and focusing in like meditate, I don't meditate, but like I was doing

the thing, like these connections start appearing. It's funny. Cause I remember that happening a lot of times when I did the.com secrets book and the expert secrets book, where it's like, like, it's funny now, even when I go back and I read those books, right. It looks in the old programs I put together. I'm like, where did that come from? Like, I don't remember like that concept, that idea, like that, that's not for me. Like, that's not something I made up, like where that connection come from. And it's really interesting. And so I share it cause it's such a cool thing. And if you haven't experienced it, I want to, I want to encourage you guys to create something right. And it could be a book. I don't, it doesn't have to be a book. It could be a course.

It could be a product. It could be whatever. Um, I hope all of you guys write a book. I think there's and actually writing a book, like sitting down and writing it like, um, cause it's different than, you know, reading a book and transcribing it and that kind of stuff like actually writing a book and sitting down and putting pen to paper and typing out the words and like trying to figure things out um but i've had similar experiences when i study a lot when i'm not just like dabbling but i go to immersion right i'm gonna spend three days i'm gonna learn this topic i'm gonna read everything and listen to every podcast i'm just gonna geek out immerse myself for all of a sudden these weird connections you don't normally see

start showing up we're like oh my, this ties into that, which makes this possible. And like, it's the coolest, it's the coolest thing. And so it happened today and it was, I'm grateful for it. And I just wanted to, um, to say it for a couple of reasons. Number one, hopefully it's hooked to make you want to read the book someday and be like, what is that thing that Russell's talking about? And you'll see it in secret. Number one. Like it's literally the, the, the core thing about moving towards pleasure and away from pain. There's the hint. There's the hint for my diehards who are going to be looking for that in chapter one. Um, but, uh, but more so I want you guys to experience that. Like, I think that when we really get into the process, we're creating something special and creating something

new and creating something, um, that we're guided're guided we're inspired like these things aren't off the top of our heads like i'm not smart enough to figure that out right it's because i was sitting and i was thinking i was focusing for a long enough period of time that like put myself in a situation where i could like receive those ideas and those thoughts and be like hey what about this and did you ever think about this and like look at that and you start looking things differently um and it's amazing we only get that in in times of immersion it's why i struggle with school i think school is not immersion right school's like every day you go to this class for an hour this class for an hour this class for an hour next day you start over and then you have homework assignments all over and tests like you never gonna get deep in anything so you never see

the connections but somebody this we were like i have to like go through everything i know for the last you know 15 years and like break it down into something so simple for everyone to understand. And boom, that's where the, that's where the revelation, the ideas, the ahas, the epiphanies, whatever you want to call them, I don't care. That's when your brain starts making those connections. And so, um, anyway, it's special and it's cool. And I hope you guys all have a chance to experience that. And if not, if you haven't, I encourage you figure out something you want to geek out

on and, and take like an extended, like a three day weekend. And during that weekend, go by, like, go like, let's just say like I, the first time I ever did this, actually, I'll tell you the first time. Cause maybe we'll give you some ideas. Um, I kept hearing people talk about NLP and I didn't even know what NLP was. And I looked up and it was like neural and just like programming. I'm like, what the dump is that? Like, I don't even know what the, that phrase means. It's so weird. But everyone kept talking about it. And I was like, I have to learn this. I have to figure this out. So, um, I didn't have a lot of time cause I was in school and I was trying to

figure out my business. I was wrestling, all these things, but I was like, I'm going to find some time and I'm going to block out with three days and I'm going to, I'm going to learn this. I'm just going to like, I have to speed learning cause I don't have time. Um, I have to get back to work after three days. Right. So I went and I bought, I think I bought three or four books on NLP. And this is before podcasting was really big, but I found a bunch of different audios of people that were teaching NLP, NLP practitioners, people doing NLP for sales and for motivation, for leadership and things like that. And I ordered a whole bunch of stuff. And so over the next two or three weeks, I was getting stuff from eBay and Amazon, all these places. And I had this stuff and I sat down and said,

okay, I'm going to learn NLP as quick as I can. And so I'm not a fast reader typically, but I sat down, I started reading the book as fast as I could just to understand the concepts. And I would listen to audio and I would watch a video and then I'd read another book and I kept going. And in three day period of time, I started learning and all of a sudden,

like again, because I was in that immersion state, all these like connections started popping together that I don't think I would have seen if I read a chapter in a book each night, right? Or even one chapter each week or whatever most of us do. It was that time of immersion where my mind was in it for, for a long enough extended period of time, these connections started appearing. Um, you know, I think that's a big reason why we do the one funnel way challenge, why there's so much success with it because we're forcing people to go through two years worth of training in 30 days it forces you in a state of like immersion you got to figure this stuff out and um it makes it

makes connections and things that you didn't you wouldn't have seen normally all of a sudden start appearing like oh my gosh that's why this works that's how russell that i saw that over here like ah and and light bulbs go off and so um that's my real goal for sharing it with you i hope that that helps um anyway i'm hoping to happen some more during this book. It was really cool. It was really fun. And, um, it just makes it exciting to keep moving forward knowing that these, these, these things are coming and hopefully, um, you know, they'll keep coming to my mind and

hopefully it'll be the things that you need to unlock whatever you're stuck on in the future. So there you go. I appreciate you guys all for listening. Um, now it's time to go create something. Go find your immersion weekend. Lock down for three days. Pick a topic.

It could be anything. It could be funnels. It could be copy. It could be traffic. It could be Facebook ads. It could be Google ads. It could be Instagram. Pick anything that's exciting to you.

It could be speed reading. It could be biohacking. It could be losing weight. It could be gaining weight. It could be running faster. It could be jumping higher. It could be, um, running faster. It can be jumping higher. It could be, um, I don't care. Pick something that's exciting for you and go and get topics like five or six different sources and then like just speed geek out, learn about it for three days straight and

see what happens. See the connections that pop up in your mind and you will love it. All right. That's all I got you guys. I appreciate you all. Thanks for listening. And I will talk to you guys all again soon. Bye everybody. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind the scenes reality TV show at www.funnelhacker.tv.