Marketing Secrets with Russell Brunson - The Secrets Of "Validation"

Episode Date: August 29, 2017

Your supporters might be secretly mad at you if you're neglecting to do this simple thing. On this episode Russell talks about validation and why it's important to validate people when they have done a great job. You'll also hear from Julie Stoian at the mastermind event talking about how validation motivated her into working harder. Here are some of the cool things you will hear in today's episode: How Julie helped Russell realize that he needs to be better about validating people when they do things well. Why Russell and Dave validating Julie motivated her to keep going and to work harder in the affiliate contest. And why validation is important in all aspects of life, not just business. Listen here for that and more on this episode of the Marketing Secrets podcast. Transcript - https://marketingsecrets.com/blog/the-secrets-of-validation Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up everybody, this is Russell Brunson and welcome you to another episode of the Marketing Secrets Podcast. This one, we're staying in the affiliate event. I got so many more cool things to share with you guys. I want to talk about a concept that was brought to my attention again called validation. So, the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the

question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. Alright, so at this affiliate mastermind group, again, our top 20 affiliates were there, and one of the people who came was an unlikely person on our leaderboard. I say unlikely because I didn't know much about her prior to this, but now that I know her, it's very likely she is,

there's a reason why she's successful and I hope she knows that if she's listening to this. But it's Julie and if you guys watched the affiliate contest you saw it and she did awesome throughout the contest and she came in and ended up being on the top 10 leaderboard and ended up being like number four I believe in this contest and she's become the first ClickFunnels affiliate to win a car,

Julie's story and a whole bunch of other just awesome stuff. And what's interesting is she joined this contest, I didn't know these things, it was in the middle of her moving, she was in the middle of her own product launch, bunch of stuff, and she started going, and she started trying to be part of this launch and help support us.

And throughout the launch, first off I guess, and I didn't know this, a bunch of people have been doing Facebook Lives for me and she wanted to do Facebook Live and I guess she reached out to Dave and asked and Dave's like, we can't, Russell's got like 30 a day and you just can't do it. And rightfully so, she was kind of upset about that.

And a little while later, other things happened and she kind of blew up and it was funny. First time she'd really been brought to my attention, I was watching her videos and i was just like i was like man you know she's killing herself trying to help support us and like i was so grateful for that and and and but then she was upset which always adds a little layer of of whatever um and i was reading through the i saw her video and i was just like first i was kind of hurt like oh man and then during the comments the more i started reading i was like i think

she said something she kind of dropped it like in a comment like he wouldn't let me do an interview with him and i was like she's wanted an interview so i just posted like do you just want to do an interview like we can do that and show back yes i'd love to i'm like okay that's it let's just do an interview that'd be fine and and we ended up doing the interview and she sold a bunch of books and again she kept doing it she had to be number four and she came to this event she was talking about like i think the top 10 or 15 different things that she learned through this affiliate contest which were really, really cool.

I'm not going to share all of them because obviously a lot of the stuff that was shared at the event is private for those who were there. But one of the things that was interesting that she talked about was just validation and how me and Dave Woodward on our team, how us validating her is what got her to keep moving forward. And I'm going to show that clip really quick so you guys can kind of just hear her say in her own words

why that was so important because it's interesting. And I want you guys to hear that. And then when we come back, I want to kind of talk about that because it's important in so many aspects of our life. So let's watch that clip right now. At one point in the contest, I was angry. I was really angry because I had asked for an interview and I didn't get one. And then I saw other people getting one who were like further down the list than me. And I was just, I was mad and I felt like I was missing out and I was, my feelings were hurt, but I was angry.

And so I posted on Facebook and I was mad about the $20 bid. And, and I also didn't understand the context of the whole dream 100. Cause I'd never gotten any of the other packages. Cause I wasn't part of Russell's dream 100. So I felt like I was in this ridiculous game where the rules were changing and I wanted their attention. I wasn't getting it. Well, Dave and Russell both validated me. And from that moment on, I went from like, I don't know if I want to do this. Maybe I'm going to quit to I'm your, I'm yours forever. Like the validation that happened at that, that moment of being able to reach out and say, I see you, I see what you're doing.

I'm, I'm appreciative. Do you want an interview? Like I had all kinds of motivation that I never had before. So in my own business, when I see my customers and my clients floundering, but they're really trying, and I'm not talking about the trolls and the thugs and the, the people who are just like the complainers, but like the people who are really trying and they're, they're just like drowning that one seed of like, Hey, I hear you could change everything. And that's what it did for me. Cause I was like ready to quit. And then Russell and Dave reached out and I was like, I'm not

quitting. And I, it completely changed it for me. When you guys reached out, I was, I was done. So in business that matters to me. And that's how I think I've created customers for life in my own business and why I got as far as I did. It's interesting how us validating her got her to go and do these things and to do stuff. And I start thinking back about my life. In fact, Brandon Fisher, who's one of our main video guys, he talked about this too as well. Like when I validate him or when someone validates his work or whatever it might be, how powerful that is. And a lot of times, um, and I forget this and I wish I was better at it. Um, but a lot of times like your employees or your spouse or your kids, like a lot of

times they're doing stuff cause they, cause they love you and they appreciate you and they, and they want you to be happy. I think sometimes, especially in the business world, um, you know, we caught up and like, okay, what they want, they want to raise, they want to, you happy. I think sometimes, especially in the business world, we get caught up in like, okay, what do they want? Do they want a raise? We think about that because it's like the monetary side of it, but a lot of times it's, a lot of people are like, that's important, obviously,

but what's more important sometimes is validation, like saying, hey, thank you. Hey, you did a great job. And I'm not perfect at that. I struggle with that. I wish I was better at that. But it kind of brought it back to like my attention. And, you know, I feel like the team that we built at ClickFunnels is second to none.

And I feel like one of my roles I need to become better at is validating people and just thanking them for what they do. And like telling them they did a good job and things like that. So I'm going to be making more of a conscious effort of that to do it more often. Because man, it's been interesting as I've built this company with my team. And even when I said the word I right there, I said I've been building, I felt like that's not true. I was like, is that weird? I was like, that wasn't true.

So let me step back. As we've been building ClickFunnels, because it has not been me, it's been a team, an army of the most amazing people on earth who have built that together. A lot of times people think it's me because, like, I'm the, you know, the bouncing monkey, like, oh, we get ClickFunnels. But, you know, I'm just one little piece of this machine that's been growing. And it's, like, a lot of times I get validation from the market, which is what makes me feel good,

you know people like my comments, they comment or they share or whatever, and like I get the pat on the back for a job well done, but the rest of the team, like they don't necessarily get that, unless it's coming from me or coming from somebody else. And so I think sometimes I forget that, because I get the little ego boost,

I mean that's why, I mean honestly, why do I share so many videos, why do I do podcasts, why do I do so much stuff, it's like I like the validation, I like when I forget that because I get the little ego boost. I mean, that's why, I mean, honestly, why do I share so many videos? Why do I do podcasts? Why do I do so much stuff? It's like, I like the validation. I like when I put something cool out there and people are like, dude, that was awesome.

Like, I get that validation. And I think too often I don't give it to people who are the rest of the army behind what we're doing. And a lot of times my family, my kids, my wife. And so, anyway, it was a good reminder for me. It was humbling and I hope it's a good reminder for you too. So that said, thanks again for listening to this episode of the Marketing Secrets Podcast. If you love this episode, if you love anything you've learned so far, please share this with

other people who know about it. Last I checked, we're number five in the business category. We've been beating out some of the legends and we've been there for a long time now. And the way we get to number one is you guys sharing this, telling other people about it, binge listening. In fact, the best thing to increase the ratings of the podcast for all of us is for you guys to binge listen. So if you like this one, go back to episode number one and go through all these things together this weekend. And let's binge listen together. It'll be a ton of fun. And I appreciate you guys. We'll see you guys in the next episode. Bye. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free

behind the scenes reality TV show at www.funnelhacker.tv.