Marketing Secrets with Russell Brunson - The Shocking Response From Lindsey Stirling...
Episode Date: July 15, 2019During my live on stage Q&A, I did not expect her to say this... On today's episode Russell shares an interview he did with Lindsey Stirling at Funnel Hacking Live 2019 and talks about what some of t...he things she said were and why he wasn't expecting it. Here are some of the amazing things you will hear in this episode: Why Lindsey thought that America's Got Talent was right about her not being good enough. Find out what Lindsey's book is about, and how it follows a theme of her life. And see why Lindsey is also involved in Operation Underground Railroad. So listen here to find out how Lindsey Stirling got started, and how her story is similar to that of an entrepreneur. Transcript - https://marketingsecrets.com/blog/223-the-shocking-response-from-lindsey-stirling Learn more about your ad choices. Visit megaphone.fm/adchoices
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What's up, everybody?
This is Russell Brunson.
Welcome back to the Marketing Secrets Podcast.
I hope you loved the last episode
where I had let you guys in behind the scenes
to hear Lindsay Sterling at Funnel Hacking Live
share some amazing wisdom and ideas and thoughts.
And I'm even more excited, if that's possible,
for today's episode because after we cue the theme song
and come back, I'm gonna let you guys listen
in behind the scenes of the live Q&A
I did with her afterwards on stage.
And we go over a lot of cool things in there.
I think you're going to love it.
But the one thing that impressed me the most, I want to kind of put it from my perspective.
So when you hear it, it'll hopefully have the same impact on you as it had on me.
But I do know that before we brought her on stage, I knew that she was on America's Got Talent.
And I do know that she made it through a couple rounds and they kicked her off and they said she wasn't good enough. And so I specifically,
I wanted to ask her that question and, and find out, you know, what did you feel? What was going
on in your mind? And what I assumed she was going to say was like, oh yeah, they screwed me. Like,
blah, blah, blah, whatever. Like, you know, or you know, they kicked me off. They knew I was,
I was going to prove them all wrong. And like, that's what I assumed she was going to say when she responded back to that answer.
But instead what she said was so different and so much better and so much more powerful.
What she said afterwards was she got off the show and she went home and she looked at herself
and she realized that they were right.
She wasn't good enough yet.
And so because of that, she went back and she started practicing and working hard until
she became good enough, until she became the Lindsay Stirling that we had a chance to experience
at Fun Locking Live. And it was such a powerful thing. I thought the message of like, you know,
screw you, I'm going to work harder anyway, would have been powerful. But the message she left
instead was a thousand times more powerful. And a lot of times the market tells us no. And we have to look at ourselves and
say, you know what? The market's right sometimes. And instead of me fighting it, I'm going to go
and I'm going to, I'm going to go and become good enough. And, uh, such a powerful thing.
But anyway, there's this interview is amazing. It's not super long. Um, I've never interviewed
someone on stage before. I'm not gonna lie. I was a little bit nervous. It's only about 10 minutes long, but I hope you get a
lot of value out of it. And once again, if you guys can go to Lindsay Sterling concert, support
her. She's amazing. And she was such a huge addition to this year's Fun Locking Live.
All right, let's keep this theme song. And then we come back. We'll jump right into
my live Q&A with Lindsay Stering. So the big question is this.
How are entrepreneurs like us,
who didn't cheat and take on venture capital,
who are spending money from our own pockets,
how do we market in a way that lets us get our products and our services and the things that we believe in
out to the world and yet still remain profitable?
That is the question,
and this podcast will give you the answers.
My name is Russell Brunsonson and welcome to Marketing Secrets.
Was that amazing or what?
Thank you.
What an awesome way to end out this extraordinary last four days together.
It was fun because we were planning,
as soon as For The Lacking Live ends,
we start thinking like,
what's the plans for next year?
And so we were just talking about this
and I was like, man, I want something to end
where we can just leave on like cloud nine.
Everyone's got the energy and everything.
And I'm like, we should have a concert.
And then we're like, well,
we've never done that before.
I don't know how that even works.
And then I don't know if you ever talked about before,
but we started talking about different names,
who would be possible.
And then we said your name and everyone on my team was like, if Lindsay Sterling could
come, that would be the most amazing thing ever.
And you guys just experienced that the most amazing thing ever.
Like, oh, it's so great.
Thank you.
Thanks for having us.
You guys are amazing.
As I said, thank you so much for your energy.
And, uh, it sounds like it's been an amazing week.
It's been a lot of fun.
Well, cool.
I want to take a few minutes just to interview her, because we were actually going to try
to do this earlier today, but we ran out of time, and so I wanted to do this just partially
because I want you guys to connect with her more and be able to follow her more, and I'm
going to talk a little bit about that towards the end, but also just to help so everyone
understands some of her journey, because her journey, I think, is very similar to a lot
of your guys' journeys as well. So I think my first question is,
where did you come up with such a unique thing? Like there's people that do violins, people do
dance, but I've never heard of anyone besides you who did both. Like how did you come up with that?
You know, a funny fact, I guess, about me is a lot of people ask me, what came first,
violin or the dancing? And thing is I've played my
Violin my whole life. I started when I was six. I did not start dancing until I was 23 years old
And I'm a self-taught dancer
And so it's very ironic that I've always loved dance and I thought it was just such a beautiful art form
And I wanted to make my performance as a violinist more engaging than just, you know,
I always felt so stiff. And so I really started working on incorporating movement into my
performances. But, you know, the funny thing was, is I had this vision of being a dancing violinist
and I couldn't dance. And, you know, and so I think it's so important to like, you know,
whenever you are starting out on a venture or a journey whether it's an artistic one or a business one there are things that you're going to be like but i don't
know how to do that how could i possibly be a dancing violinist if i don't know how to dance
well i started step by step by step in a very literal sense teaching myself very simple
choreography that just started with like a look and a wink and like a
little shoulder you know just very minimal movements and now I can
literally do backbends while I play and I can spin I can learn choreography and
it all was just step by step and because I had such a clear vision and I was so
determined that first you know sometimes the less you know in a way, the better it is.
I don't think I realized how difficult it would be.
And so I naively just went into it with everything I had and worked tirelessly until I could do it.
That's amazing.
Very cool.
So my next question is, before Crystallize blew up for you, and you're going through,
and I'm sure you're practicing and doing things and videos and all sorts of stuff, and thingsize like blew up for you and you're going through and you're I'm sure you're practicing and doing
Things and videos and all sorts of stuff and it things weren't blowing up for you
First off like how long was that period time in the second off?
What was it that kept you going like moving forward on that time as opposed to just like thrown it in walking away from it
All yeah, I probably started to pursue, you know and like write my own music and you know
Make this art of dancing and
playing. And I probably worked at that for two years before I even discovered YouTube. And during
that time, I had some, I had a lot of times that I kind of fell on my face, sometimes literally,
sometimes just more, you know, figuratively speaking. One of which was extremely public. It was in front of millions
of people on America's Got Talent. My little artistic heart was absolutely broken on that
show. I felt like my spirit was just broken. I was so devastated at what I thought this was
going to be the biggest moment of my life and like what changed everything. And I ended up getting absolutely publicly humiliated, you know, and told in front of millions of people on live
TV that I sounded like strangled rats when I played the violin. I was told that I didn't have
what it took and I should try something else. I would never make it. Um, and that was one of the
hardest things to get over because I was literally terrified to step on a stage again after that.
I was like, I just don't know if I can face that kind of humiliation.
You know, it was in the back of my mind every time I would go to step on a stage of like, I am probably going to fail.
But so I took a little break from it just to regather my confidence again and to work on my craft.
And I realized I think the most important thing about that story, which took me years to realize is that they told me you're not good enough. And people now always are like, Oh,
America's got talent. They were so wrong about you. They like, they miss this diamond in the rough
and looking back on it, but no, they actually were right. I wasn't good enough, but the most important word was left out and it's that I wasn't
good enough yet. I had, um, I had literally just invented this idea of dancing and playing a violin
and I hadn't put in the time yet. I wasn't good enough, but I just began, once I realized that like, I'm just not good enough yet. And I
worked for the next like year and a half honing my craft and getting good enough so that no one
would ever be able to say that again. And it wouldn't be true. And, um, and I also think
there's this inner gut that guides you. And sometimes you get to a point and I've done this
in different ventures where I realized this isn't a path that I should pursue anymore. I think this door is closed and it's time to go to
a different one. But this door, I knew that it would open. I just felt it. And it was, I just
need to keep going because that inner compass will never lead you astray. And to me, that's,
that's God. And you know, you can call it whatever you want, whether it's like the universe talking to you and guiding you. But I do believe there's something so much
greater than ourselves that guides us, gives us inspiration and gives us that like courage to
press forward. That's awesome.
I'm like spinning.
They're all spinning up here.
So for those who want to know more about you,
I know, in fact, my mom's down here.
My mom in the middle, she's like,
my mom's like, have you read her book yet?
Will you tell everyone about your book
so people want to learn more about you
and your life and everything.
I'd love for you to tell them about that
and have them all go buy the book tonight.
There you go.
My book is called The Only Pirate at the Party.
It's very thematic of a theme in my life
where it's based off a true story where I went to a birthday party that when I first moved to LA
and it was a Peter Pan themed birthday party. And I was really excited and I was like, oh my gosh,
I have a pirate costume. This is perfect. I'm going to make so many friends. And it was that
mean girls moment where I walk into the party and it was a
Regular party like nobody was dressed up and I was a full-blown pirate
And I was like like I had the hat I had like a tinfoil hook I made so I was Captain Hook
And I was like there was like a Tinkerbell cake
I was like the only thing that let you know, maybe this was a themed party and I remember there was that moment of like
No one's really seen me yet. No one really knows me. I could get in my car and I could go home and
no one's the wiser. Or I could just own it and go into the freaking party and try to make some
friends. And I decided to go in and make some friends and like kind of laugh about my, and I
met a lot of people because I was the only pirate at the party. But it was just such a like, you know what, this seems like it's a little bit of a theme of my
life. And that's why the book has all these stories of, I mean, it's not like any of us
walk through life trying to be like, I'm different. I'm, I'm the only pirate, you know,
but I think we're all different. We are all so unique. And those are the things that make us
wonderful. They're the things to be celebrated.
The joys, the hardships.
And it all leads into our story.
And so that's what my book talks about.
It talks about my experiences going through an eating disorder and depression.
And America's Got Talent.
And all these times when I hit the bottom.
And through my own gifts and uniqueness decided it's time to get back up again.
Awesome.
So everyone go on Amazon and get that today.
Excuse me.
All right, so my last question for you is revolving around Operation Underground Railroad.
So I know you've been involved for a long time with them as well, and you had a chance to watch the documentary.
So last year at this event in Orlando, it was the first time we introduced
this world to Tim Ballard and Operation Underground Railroad, where we watched the
first documentary. We raised just over a million dollars during that event, which is insane and
amazing. And then Tim actually flew from our event to Haiti to pick up his kids and then flew back,
which was so cool. And so I know you've been involved in for a long time. I'd love to hear
some of your thoughts about what they're doing and the importance of it and kind of how you're getting involved now as well.
You know, I don't, like, I get chills just thinking about it.
The documentary was so, like, I don't think there was a dry eye in the room.
It's, I think what they are fighting is the greatest evil that could possibly happen.
It's the greatest evil. It's the plague of our time.
And I don't think there is anything that is more important than freeing people from slavery. And Tim's book is amazing. Slave Stealers,
if you haven't read it, it's on Audible. You can listen to it as you drive around. But it's so,
you know, I've written a lot of music based off of my experience of going through anorexia and
depression. And I do a lot
of these, you know, metaphorical images and music videos about being trapped. And they were to
represent a time when I was like literally trapped like a, like a prisoner inside my own mind.
And that was really, really hard, but it just makes me think like my next mission, I've told that story now. My next mission is to talk about how people can literally be trapped by somebody else. And, um,
you know what? I think the greatest thing about having a voice and having success is that then
you get to pick, you know, you get to tell your story through my book, through my music, through
my art, but then I also get the opportunity to help other people tell their stories. And each one of you, as you grow your business and your
brands and whatever it is, this is giving you not only a platform for the things you're passionate
about and the things you work so hard for, but it's giving you a platform to share whatever
message you are passionate about. And I'm super passionate about Operation Underground Railroad.
I'm so excited.
I was so excited to hear that they were a part of this event
and that you guys support them.
And anyways, I can't think of a greater cause.
Awesome. Thank you.
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