Marketing Secrets with Russell Brunson - The Shocking Response From Lindsey Stirling...

Episode Date: July 15, 2019

During my live on stage Q&A, I did not expect her to say this... On today's episode Russell shares an interview he did with Lindsey Stirling at Funnel Hacking Live 2019 and talks about what some of t...he things she said were and why he wasn't expecting it. Here are some of the amazing things you will hear in this episode: Why Lindsey thought that America's Got Talent was right about her not being good enough. Find out what Lindsey's book is about, and how it follows a theme of her life. And see why Lindsey is also involved in Operation Underground Railroad. So listen here to find out how Lindsey Stirling got started, and how her story is similar to that of an entrepreneur. Transcript - https://marketingsecrets.com/blog/223-the-shocking-response-from-lindsey-stirling Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript
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Starting point is 00:00:00 What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. I hope you loved the last episode where I had let you guys in behind the scenes to hear Lindsay Sterling at Funnel Hacking Live share some amazing wisdom and ideas and thoughts. And I'm even more excited, if that's possible,
Starting point is 00:00:16 for today's episode because after we cue the theme song and come back, I'm gonna let you guys listen in behind the scenes of the live Q&A I did with her afterwards on stage. And we go over a lot of cool things in there. I think you're going to love it. But the one thing that impressed me the most, I want to kind of put it from my perspective. So when you hear it, it'll hopefully have the same impact on you as it had on me.
Starting point is 00:00:37 But I do know that before we brought her on stage, I knew that she was on America's Got Talent. And I do know that she made it through a couple rounds and they kicked her off and they said she wasn't good enough. And so I specifically, I wanted to ask her that question and, and find out, you know, what did you feel? What was going on in your mind? And what I assumed she was going to say was like, oh yeah, they screwed me. Like, blah, blah, blah, whatever. Like, you know, or you know, they kicked me off. They knew I was, I was going to prove them all wrong. And like, that's what I assumed she was going to say when she responded back to that answer. But instead what she said was so different and so much better and so much more powerful. What she said afterwards was she got off the show and she went home and she looked at herself
Starting point is 00:01:21 and she realized that they were right. She wasn't good enough yet. And so because of that, she went back and she started practicing and working hard until she became good enough, until she became the Lindsay Stirling that we had a chance to experience at Fun Locking Live. And it was such a powerful thing. I thought the message of like, you know, screw you, I'm going to work harder anyway, would have been powerful. But the message she left instead was a thousand times more powerful. And a lot of times the market tells us no. And we have to look at ourselves and say, you know what? The market's right sometimes. And instead of me fighting it, I'm going to go
Starting point is 00:01:53 and I'm going to, I'm going to go and become good enough. And, uh, such a powerful thing. But anyway, there's this interview is amazing. It's not super long. Um, I've never interviewed someone on stage before. I'm not gonna lie. I was a little bit nervous. It's only about 10 minutes long, but I hope you get a lot of value out of it. And once again, if you guys can go to Lindsay Sterling concert, support her. She's amazing. And she was such a huge addition to this year's Fun Locking Live. All right, let's keep this theme song. And then we come back. We'll jump right into my live Q&A with Lindsay Stering. So the big question is this. How are entrepreneurs like us,
Starting point is 00:02:29 who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question, and this podcast will give you the answers. My name is Russell Brunsonson and welcome to Marketing Secrets. Was that amazing or what?
Starting point is 00:02:56 Thank you. What an awesome way to end out this extraordinary last four days together. It was fun because we were planning, as soon as For The Lacking Live ends, we start thinking like, what's the plans for next year? And so we were just talking about this and I was like, man, I want something to end
Starting point is 00:03:12 where we can just leave on like cloud nine. Everyone's got the energy and everything. And I'm like, we should have a concert. And then we're like, well, we've never done that before. I don't know how that even works. And then I don't know if you ever talked about before, but we started talking about different names,
Starting point is 00:03:24 who would be possible. And then we said your name and everyone on my team was like, if Lindsay Sterling could come, that would be the most amazing thing ever. And you guys just experienced that the most amazing thing ever. Like, oh, it's so great. Thank you. Thanks for having us. You guys are amazing.
Starting point is 00:03:40 As I said, thank you so much for your energy. And, uh, it sounds like it's been an amazing week. It's been a lot of fun. Well, cool. I want to take a few minutes just to interview her, because we were actually going to try to do this earlier today, but we ran out of time, and so I wanted to do this just partially because I want you guys to connect with her more and be able to follow her more, and I'm going to talk a little bit about that towards the end, but also just to help so everyone
Starting point is 00:04:01 understands some of her journey, because her journey, I think, is very similar to a lot of your guys' journeys as well. So I think my first question is, where did you come up with such a unique thing? Like there's people that do violins, people do dance, but I've never heard of anyone besides you who did both. Like how did you come up with that? You know, a funny fact, I guess, about me is a lot of people ask me, what came first, violin or the dancing? And thing is I've played my Violin my whole life. I started when I was six. I did not start dancing until I was 23 years old And I'm a self-taught dancer
Starting point is 00:04:35 And so it's very ironic that I've always loved dance and I thought it was just such a beautiful art form And I wanted to make my performance as a violinist more engaging than just, you know, I always felt so stiff. And so I really started working on incorporating movement into my performances. But, you know, the funny thing was, is I had this vision of being a dancing violinist and I couldn't dance. And, you know, and so I think it's so important to like, you know, whenever you are starting out on a venture or a journey whether it's an artistic one or a business one there are things that you're going to be like but i don't know how to do that how could i possibly be a dancing violinist if i don't know how to dance well i started step by step by step in a very literal sense teaching myself very simple
Starting point is 00:05:20 choreography that just started with like a look and a wink and like a little shoulder you know just very minimal movements and now I can literally do backbends while I play and I can spin I can learn choreography and it all was just step by step and because I had such a clear vision and I was so determined that first you know sometimes the less you know in a way, the better it is. I don't think I realized how difficult it would be. And so I naively just went into it with everything I had and worked tirelessly until I could do it. That's amazing.
Starting point is 00:05:55 Very cool. So my next question is, before Crystallize blew up for you, and you're going through, and I'm sure you're practicing and doing things and videos and all sorts of stuff, and thingsize like blew up for you and you're going through and you're I'm sure you're practicing and doing Things and videos and all sorts of stuff and it things weren't blowing up for you First off like how long was that period time in the second off? What was it that kept you going like moving forward on that time as opposed to just like thrown it in walking away from it All yeah, I probably started to pursue, you know and like write my own music and you know Make this art of dancing and
Starting point is 00:06:26 playing. And I probably worked at that for two years before I even discovered YouTube. And during that time, I had some, I had a lot of times that I kind of fell on my face, sometimes literally, sometimes just more, you know, figuratively speaking. One of which was extremely public. It was in front of millions of people on America's Got Talent. My little artistic heart was absolutely broken on that show. I felt like my spirit was just broken. I was so devastated at what I thought this was going to be the biggest moment of my life and like what changed everything. And I ended up getting absolutely publicly humiliated, you know, and told in front of millions of people on live TV that I sounded like strangled rats when I played the violin. I was told that I didn't have what it took and I should try something else. I would never make it. Um, and that was one of the
Starting point is 00:07:20 hardest things to get over because I was literally terrified to step on a stage again after that. I was like, I just don't know if I can face that kind of humiliation. You know, it was in the back of my mind every time I would go to step on a stage of like, I am probably going to fail. But so I took a little break from it just to regather my confidence again and to work on my craft. And I realized I think the most important thing about that story, which took me years to realize is that they told me you're not good enough. And people now always are like, Oh, America's got talent. They were so wrong about you. They like, they miss this diamond in the rough and looking back on it, but no, they actually were right. I wasn't good enough, but the most important word was left out and it's that I wasn't good enough yet. I had, um, I had literally just invented this idea of dancing and playing a violin
Starting point is 00:08:17 and I hadn't put in the time yet. I wasn't good enough, but I just began, once I realized that like, I'm just not good enough yet. And I worked for the next like year and a half honing my craft and getting good enough so that no one would ever be able to say that again. And it wouldn't be true. And, um, and I also think there's this inner gut that guides you. And sometimes you get to a point and I've done this in different ventures where I realized this isn't a path that I should pursue anymore. I think this door is closed and it's time to go to a different one. But this door, I knew that it would open. I just felt it. And it was, I just need to keep going because that inner compass will never lead you astray. And to me, that's, that's God. And you know, you can call it whatever you want, whether it's like the universe talking to you and guiding you. But I do believe there's something so much
Starting point is 00:09:09 greater than ourselves that guides us, gives us inspiration and gives us that like courage to press forward. That's awesome. I'm like spinning. They're all spinning up here. So for those who want to know more about you, I know, in fact, my mom's down here. My mom in the middle, she's like, my mom's like, have you read her book yet?
Starting point is 00:09:33 Will you tell everyone about your book so people want to learn more about you and your life and everything. I'd love for you to tell them about that and have them all go buy the book tonight. There you go. My book is called The Only Pirate at the Party. It's very thematic of a theme in my life
Starting point is 00:09:47 where it's based off a true story where I went to a birthday party that when I first moved to LA and it was a Peter Pan themed birthday party. And I was really excited and I was like, oh my gosh, I have a pirate costume. This is perfect. I'm going to make so many friends. And it was that mean girls moment where I walk into the party and it was a Regular party like nobody was dressed up and I was a full-blown pirate And I was like like I had the hat I had like a tinfoil hook I made so I was Captain Hook And I was like there was like a Tinkerbell cake I was like the only thing that let you know, maybe this was a themed party and I remember there was that moment of like
Starting point is 00:10:24 No one's really seen me yet. No one really knows me. I could get in my car and I could go home and no one's the wiser. Or I could just own it and go into the freaking party and try to make some friends. And I decided to go in and make some friends and like kind of laugh about my, and I met a lot of people because I was the only pirate at the party. But it was just such a like, you know what, this seems like it's a little bit of a theme of my life. And that's why the book has all these stories of, I mean, it's not like any of us walk through life trying to be like, I'm different. I'm, I'm the only pirate, you know, but I think we're all different. We are all so unique. And those are the things that make us wonderful. They're the things to be celebrated.
Starting point is 00:11:06 The joys, the hardships. And it all leads into our story. And so that's what my book talks about. It talks about my experiences going through an eating disorder and depression. And America's Got Talent. And all these times when I hit the bottom. And through my own gifts and uniqueness decided it's time to get back up again. Awesome.
Starting point is 00:11:25 So everyone go on Amazon and get that today. Excuse me. All right, so my last question for you is revolving around Operation Underground Railroad. So I know you've been involved for a long time with them as well, and you had a chance to watch the documentary. So last year at this event in Orlando, it was the first time we introduced this world to Tim Ballard and Operation Underground Railroad, where we watched the first documentary. We raised just over a million dollars during that event, which is insane and amazing. And then Tim actually flew from our event to Haiti to pick up his kids and then flew back,
Starting point is 00:11:57 which was so cool. And so I know you've been involved in for a long time. I'd love to hear some of your thoughts about what they're doing and the importance of it and kind of how you're getting involved now as well. You know, I don't, like, I get chills just thinking about it. The documentary was so, like, I don't think there was a dry eye in the room. It's, I think what they are fighting is the greatest evil that could possibly happen. It's the greatest evil. It's the plague of our time. And I don't think there is anything that is more important than freeing people from slavery. And Tim's book is amazing. Slave Stealers, if you haven't read it, it's on Audible. You can listen to it as you drive around. But it's so,
Starting point is 00:12:38 you know, I've written a lot of music based off of my experience of going through anorexia and depression. And I do a lot of these, you know, metaphorical images and music videos about being trapped. And they were to represent a time when I was like literally trapped like a, like a prisoner inside my own mind. And that was really, really hard, but it just makes me think like my next mission, I've told that story now. My next mission is to talk about how people can literally be trapped by somebody else. And, um, you know what? I think the greatest thing about having a voice and having success is that then you get to pick, you know, you get to tell your story through my book, through my music, through my art, but then I also get the opportunity to help other people tell their stories. And each one of you, as you grow your business and your
Starting point is 00:13:31 brands and whatever it is, this is giving you not only a platform for the things you're passionate about and the things you work so hard for, but it's giving you a platform to share whatever message you are passionate about. And I'm super passionate about Operation Underground Railroad. I'm so excited. I was so excited to hear that they were a part of this event and that you guys support them. And anyways, I can't think of a greater cause. Awesome. Thank you.
Starting point is 00:13:57 Want more marketing secrets? If so, then go get your copies of my two best-selling books. Book number one is called Expert Secrets, and you can get a free copy at expertsecrets.com. And book number two is called Dotcom Secrets, and you can get your free copy at dotcomsecrets.com. Inside these two books, you'll find my top 35 secrets that we've used to become the fastest-growing,
Starting point is 00:14:17 non-VC-backed SaaS startup company in the world.

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