Marketing Secrets with Russell Brunson - The Silent Funnel Killer That Nobody Warned You About | #Sales - Ep. 30

Episode Date: April 28, 2025

In this episode of The Russell Brunson Show, I’m bringing you inside one of our weekly VIP Q&A calls from the One Funnel Away Challenge… and I got on my soapbox for this Q&A for sure! I definitely had some thoughts to share! Haha! I don’t do a lot of these Q&As on the main podcast anymore, but this one was too good not to share. We talked about offer sequencing, webinar funnels, why most people are overwhelmed, and how to actually build momentum without building 47 funnels at once. Someone asked, “Should I build the course first, or sell it first?” Another asked, “Should I share my price on a $2,000 offer or send people to a call?” And a few just said, “I’m stuck and don’t know what to focus on next.” That’s when I started going off… because these are the exact mistakes that keep people broke. So this episode is for the overwhelmed entrepreneur who’s doing everything… Or building the wrong thing… And wondering why the money isn’t coming in yet. If that’s you, this might be the reset you need. Key Highlights: Why I hate when people build the course before they sell it How to build a webinar that closes - even if you’re not good at selling The weekly rhythm that helped me go from idea to 2 Comma Club What to do if you’re scared of selling (but still want to make money) The easiest path to your first 2 or 3 high-ticket sales without a call center And why the people who last 10+ years always have a killer front-end offer Plus… If you haven’t joined the new version of OFA yet, go to OneFunnelAway.com. It’s completely free for ClickFunnels members, and I do calls like this almost every Friday.  Come hang out. ⁠https://sellingonline.com/podcast⁠ ⁠https://clickfunnels.com/podcast⁠ ⁠https://30days.com⁠ Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal ⁠https://nordvpn.com/secrets⁠ Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to ⁠northwestregisteredagent.com/russell⁠ to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at ⁠LinkedIn.com/CLICKS⁠ Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at ⁠RocketMoney.com/RUSSELL⁠ Indeed: Get a $75 sponsored job credit to boost your job's visibility at ⁠Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up everybody? This is Russell and back by popular demand. We are bringing back a Q&A episode. As you guys know inside of One Funnel Way, well maybe you don't know inside the One Funnel Way challenge by the way if you go to onefunnelway.com you can sign up for free if you are an active ClickFunnels member. We do Q&A's every single week and I used to post them a lot more often nowadays than posting a lot less. We'll probably start posting more of those on the One Funnel Way podcast but this week was so good. So many cool things. So many things would benefit you guys. We had a chance to go deep with the VIPs and it was, I thought it was awesome. So I want to drop it here on the podcast. And so that's the game plan. So you have a chance to listen to some Q&A with me and our OFA VIPs. And by the way, if you haven't

joined the One Funnel Way challenge yet, we literally just redid the entire thing. It is insane. Doesn't matter if you want to do e-commerce or the expert business, you dive in there, we're gonna help you get your funnel done and launched and live. It is completely free if you're an active ClickFunnels member. So if you already got a ClickFunnels account, boom, just go log in, lock it out for 30 days and go and do it. It'll change your business. It'll change your life. If you don't have an account yet, then now is the time to go and if you go to one funnel away.com, you'll get a free trial there and then jump into the training. And on Friday, jump on and do some Q&A with me. I do Q&A almost every Friday whenever I'm in the office.

And so you have a chance to get your questions answered if you're one of our VIPs. So go do that right now. With that said, I hope you guys enjoy this episode of the Q&A show here on the One Funnel Away Challenge. I talk to you soon. This is the Russell Brunson show. Good morning. Good evening. good afternoon, rock stars. So good to be back with you all today.

Ah, great to be Friday, because you know what that means. It's lunch with Russell Day. Do me a favor, put your hands together, get excited with me, let's bring up Mr. Russell Brunson. How we doing, Russell? I'm doing so good Dante, how you feeling today? I am amazed, it's my favorite day of the week. That's the easy question. But Russell, I thought we could start this out just by talking a little bit

about one too many presentations. You're the man when it comes to those and this is the new track in OFA. So could you just kind of fill us in on one too many presentations? What's the mindset and what should we really be looking at for the next four weeks? Yeah well I'm excited because we updated the expert side of OFA to do this because the reality is if I look at the rest of my entire business what

we're doing with all of our students at every level from like you know selling online event to the prime mover coaching program to my inner circle to my even my Atlas group I met with the last two days. Like the thing we all focus on is creating one to many presentations, like mastering them, tweaking them, changing them, increasing them, scaling them.

Like it's kind of the core thing. And in the past, OFA didn't necessarily go as deep into those. We spent more time on some other stuff. And so we thought, let's make this more congruent with what we're teaching at every other level. And so one to many presentations are, it's funny, because the many presentations are,

it's funny, because how many guys are good salespeople? You're great selling one-on-one. If you are, raise your hand. If you're like, I'm a great salesperson. Okay, I'm the worst salesperson on the planet. Okay, introverted Russell, if you get a conversation one-on-one and you want me to sell you something, I'd be like, hey, you should buy this thing.

And then if you're like, no, I'm like, all right, you just have it for free. It's cool. I'm the worst at it. It's scary. It makes me very, very nervous. But people who are great salespeople, what they can do is they can have a conversation with somebody and in that process,

they find out their concerns, they can change the presentation and you resolve the concerns and you sell something. Online, it's much more difficult to do that because you're not having a one-on-one conversation. We are sending a whole bunch of traffic through a funnel and the goal of every funnel is just one thing and one thing only which is to deliver

a sales presentation, right? And so you have to look at it differently. How do you speak to the masses when you don't have the ability to resolve concerns, right? And this is how I kinda got started, man, 20 some odd years ago. I started going to seminars and watching really good speakers and I started learning how to do it

and I got, and some of you guys have probably seen the video clips of me initially. I was like really, really, really bad. But I learned how to do it, right? And learned how to craft a presentation where there could be 100 people in the room, I could give a presentation, I can get 30 of them to run to the back

and give me the money, right? Or if there's 1,000 people in the room and get three to 400 people, if there's 10,000 people, right? And when I learned how to do that first, then when we started coming online, I realized that the same psychology of giving a presentation in a big huge event room

is the same psychology of a webinar, or a challenge, or a video sales, or anything else, right? No matter what it is I'm selling, the sales principles of one to many selling are the same. And so we thought the best way to serve you guys, honestly, would be focusing on that. Because if you can learn that skillset

and then plug it into a funnel, and obviously for the OFA, we're gonna be focusing mostly on the webinar funnel because I think, when I'll send out one of the questions I get asked on a lot of podcasts is, Russell, if you lost everything, what would you do? And it's like, I know every funnel,

probably more than anybody, like I'm obsessed with them, like I've funnel hacked a billion funnels. Like if I was to like start off from scratch, honestly, and I had to be successful, I would build a webinar funnel. It's the most simple of a billion funnels. Like if I was to like start over from scratch, honestly, and I had to be successful, I would build a webinar funnel. It's the most simple of all the funnels. It's literally two pages in an order form, so three pages,

and then a presentation. And so we thought for the OFA, let's make the tweaks because the last couple cohorts is a little more complicated. I was like, this is gonna be simpler. It's the simplest funnel. And we focus on what really matters, which is creating a really good presentation and then selling whatever it is you're gonna offer.

And so that's what they are. Learning the skillset will be the most valuable thing I believe you can possibly learn. Honestly, the funnel side is actually easy. Like learning how to present and make a present, like to sell something is the key. It's the key to get people to buy from you, to follow you, to continue to follow from you.

You know, we built our entire, the entire ClickFunnels movement on the back of some really good one to many presentations. And so that's what we're going to focus on because that's what I think is the most valuable thing we could possibly give you guys. And so hopefully we've had a chance to dive in this week and start going through it to kind of start, you know, learning about it. But it's, it's my favorite. So I'm excited about it.

It's awesome. If you guys haven't, I know most of you probably have not made it through. You're in your week one right now, so technically you shouldn't have made it through. You might not even be there yet, but it is. I agree, Russell. I took Perfect Webinar Secrets way, way, way back in the day.

And it's funny, Sonja was just asking, how do you speak, Dante, if I wanna do these things like you and Russell do, how do you do that? And I gave her the exact same advice you just gave. So I want you guys to know this is the way, this is the way, just do what Russell says. It's what everybody else has done, it's what I did, I promise, do it, implement, implement every single day

and like we just said, unabashedly, we don't step through fear, we step through faith here at ClickFunnels. One thing I say too is as you're learning this skillset, this will cross over in a lot of other areas of life as well. Like I have people all the time messaging me like, hey I had to give a talk in church and I've never spoke before, I had to teach a lesson.

And so I just got the perfect webinar, I taught the perfect webinar. I just structured my talk and the perfect webinar and when the thing was done, people were going crazy. Eric Thane, who's in our community, and I think we have some training from him inside the members area too, but he started taking my Perfect Webinar

and shrunk it down to a 90 second and does it organically with reals. But it's understanding human psychology. So if you understand psychology, you can use it in your sales presentations, in your webinars, in your YouTube videos. Like understanding and learning this will help you speak anywhere you're doing.

And if you're in the expert track, obviously you probably want to speak, you probably want to sell, you probably want to train, you want to teach, you want to change people's lives. So all this skillset that you're going to be learning through it weaves into all the things you're doing. Not just the sales presentation, although the sales presentation obviously is the focal point

that gets people to follow you. So it's the most important one, but yeah. Awesome. Man, well, I'm excited for this. I see HK has a question in the Q&A. So if you guys have questions, please do put those in the Q&A. But Pamela's hand up, she's been hanging out and waiting,

and she is ready to come up and talk. So Pamela, let's bring you up. So Russell, first of all, congratulations to you and just all of your, the lives that you've impacted. It's not just of course how successful you are financially, but it's just the impact that you've made in my life. And I've been in primeovers for the last month and a half and it's just been incredible. And just the little tweaks. So I want to hurry because I know we don't have much time. But I also want to thank Dante.

Russell, you have a gem. I know you already know this. But Dante is absolutely amazing. I would say that Dante does sweeten you up, but you are. And how you give to each person no matter what until you can't give anymore until they're done that's when you're done so thank you for that so i am flying my plane it's already flying but i'm trying to create a stuff stealth like you've created your stuff right and so i am a business coach i coach coaches and i have created a one-stop shop academy.

That one-stop shop academy is basically 5,000, 49.97. And then I have a membership that's 47 a month. So I am doing my best to combine both my PrimeMover, the fountainhead training, and also the ClickFunnels. What I decided I wanted to do is do my first click funnel make it for the membership and so that's what I'm working on now but I'm really trying to figure out how do I immerse to without being overwhelmed because I'm holding classes and I'm also doing the webinar. I was doing the webinar before I came into Prime Over.

So I said, now I need to create the perfect webinar. And in my webinar, originally, I was selling them into a call with me. But after your training, I tweaked just the first few slides and I got up the nerve to sell. I got the first sale that I had from selling live. And I said, my God, thank you, Lord. So I

got to keep going because I'm only through the first three slides, right? So I thank you for that. And so how do I, what do you, I guess, I don't know if this is the best use of your time, Russell, but again, I'm trying to merge the two, creating the first funnel and working through my fountainhead, right? So I'm a little overwhelmed, I'm just being honest. Okay, well as far as you know, the six modules, I think module four or five, they start building out the funnel. So step one is like creating the offer,

step two then is creating the presentation, and step three is then building the funnel and launching it. So it's all built into that if you're just kind of following the steps. What module are you in there right now? I am, I'll be honest, I've been, I did one, I did two, I did some of three and that's as far as I've gotten in between, you know, still running my cohort and still, you know, managing my membership. So it's just been a little overwhelming.

Okay. How do you do your fulfillment right now? That's like that's what's overwhelming you. Are you are you doing live calls or how do you fulfill? So I do the well in terms of the fulfillment in terms of the webinar. So I do the webinars, I do the emails and do I do then I do follow-up calls afterwards. Is that what you mean? Then if somebody buys, are you also then doing fulfillment when they buy? Yes. What does that look like? That looks like them going to my website, them purchasing and then they get an email

with their agreement. They sign that, then they get their welcome packet and then we schedule their orientation. Okay and is it they get a bunch of calls? Is it a membership site? Is it like what are they actually buying? Right so they get a membership well the site right so we have a portal that all of the training is in and then we also meet on Monday nights. I meet with them personally on Monday, every Monday. Tom?

Okay, so it sounds like your problem's overwhelmed so you're trying, because it's trying to do all things, right? Is it just you in the business, are you running by yourself? Pretty much, yes. I do have someone who volunteers. Okay. So, I mean, for me, it's just like, you know,

I have the same five days a week everybody else has, and so it's like, I just gotta figure, you know, I have the same five days a week everybody else has, and so it's like, I just gotta figure, you know, I gotta block things out. So for me, especially when we were going click funnels, you know, my number one driver, because, you know, I'm the salesperson, whatever, is like, I need to be doing the webinars. And so that was like the number one thing.

And so, but then you gotta drive traffic, you know, so there's a lot of things. So ideally, I mean, the first part of this is like, as you start making sales, it's reinvesting those into people that can help you, right, into a team. Because if you're like trying to learn how to run ads, plus you're trying to learn how to do a webinar,

plus you're trying to do the fulfillment, like it can definitely get overwhelming. I would even look at like the people who are already in your community, people that have bought from you, like there's probably someone in there who's like a rock star, who knows marketing, who's obsessed with you.

And if you're like, hey, I'm looking for somebody who can be a part-time assistant or can do what I do, there's probably someone that can help you with some of that stuff. And I'd be looking for that. Because the biggest thing entrepreneurs, when we first get started in this business, we're starting to do stuff like we're doing everything, right? We're juggling 45 different things. And it's a lot of skill sets to learn and to manage at the same time and it's hard. But at first we have to, right?

I was the same way. First I had to, it was me doing everything. And so I learned copywriting, I learned website design, I learned graphic design, I learned, you know, I had to learn all the things. But as soon as I started making money, as soon as I did, like, I wasn't like cash in that checks and buying anything. I was like, okay, I need help. And I'm like, which part of this do I hate the most?

I was like, I hate, you know, whatever. So like I hired a programmer that was like, I got stressed out by supports, I hired somebody to support. And then you start kind of replacing those people, which gives you, takes them off more and more time so you can focus on your unique ability. And my guess, my assumption for most people

at expert business, our unique abilities are two things. Number one, we gotta be the one who delivers presentation sale and we gotta be the one who fulfills. Right, because that's harder to find somebody eventually. Eventually you can, you see how we do it in PrimeMover. We've got coaches and facilitators and stuff, but it takes a while to get to there. And so like I would say the most important things

you can be doing is, like I would say if I was you, I'd say I'm gonna do a webinar every Thursday. I'm doing a fulfillment call every Monday. And those are your two, the two things that are blocked out, right? And then you gotta dedicate time, obviously, to work on the webinar. I'm assuming you're probably good at what you do,

so I'm assuming you don't prep as much for your fulfillment, is that correct? No. Yeah, so I would say, you know, if it was me, I'd be blocking out every day, two hours of working on the webinar, and every Thursday I'm delivering a webinar. And then, so it gives you an hour to, you, or maybe it's again, if you're going through

the Prime mover, maybe it's like you're doing one day a week where it's this webinar day where I'm going through the the virtual trading I'm working on and trying to get that ready and then just getting ready for the next week and just keep improving upon the webinar every single week. But it just comes out of blocking those things out and it's like, hey, now how am I going to fill the webinar? Like, and do you have I don't know, do you have a list right now? Do you have a following? do you have anything right now?

We have about 1,500 and I was doing ads, but I stopped them because something crazy happened where it automatically jumped to like $27 or something per person. I didn't understand it, so I just stopped it and said, let me just keep with my training with you and until I get to that point. So if you look at what the Wealth Twins did in Prime River Program, they had the list

the same, I think they had like 2500 person list. So each week while they were learning this webinar, they would email like 250 people from the list and just invite them, get them on the webinar and then they had a chance to do it. And then afterwards, because they didn't know, you know, why is my offer not converting? So they would ask the people like, why didn't you buy it? Like, oh, you're looking for this. They tweak the offer.

The next week, they did the next 250 people. And then the next two, so it took them like, I don't know, two, two and a half, three months before they hit the entire list. And then at that point, they started back over to the first part again. And they have some time just to keep testing this amongst their own little audience there and learn it out.

And that gives you a chance to like really perfect the presentation. And then hopefully in that window, you've made a bunch of sales. Now it's like, hey, now we can invest money in ads. We can hire somebody who runs ads for this or maybe it's focusing more on organic or maybe again, I don't know if you read the traffic seekers book, there's a lot of ways to get traffic and it's not always paid ads is the best. Like we didn't buy our first paid ad in ClickFunnels for two years. The first two years was me just networking

with people who had customer lists and doing joint ventures where they would promote the webinar and we split the money 50-50. You know, and so there's a lot of different ways to do it, but I think for right now if I was you, I would try to simplify things and say, okay, I'm gonna email, you know, a fifth of my list this week. And Thursday I'm doing the webinar

and I'm gonna get as far as I can and I'm gonna do my best. And Monday I got a call, but that's easy. But the next week all I'm doing is focusing on the webinar, I'm gonna email the next 200 people on my list. I'm gonna be going through the training, get as much as I can to make the webinar a little better this time, and I'm gonna pitch it again.

And just keep doing that until that presentation is rock solid and keeps converting. Does that make sense? That makes sense because right now I've been marketing to those who signed up for the ads, which is like 800 some people or close to 1,000. So I just, every week, because I've been doing this webinar every week since January. So I guess that's okay. Yeah, no, you're saying

break it down further though. Which is the email the same list every week. Eventually, they've seen the same ad every week for you know, I mean, yeah, yeah, so it's like, yeah, do you how do you build your list initially? It was the ads that have really, It was organic, let me say that. And then when I started running ads during the summer, it started picking up. So we have a little over 1500 now. Okay, how organically, where were you doing organic?

Social media, so LinkedIn, Instagram, Facebook. Which one's been the most successful for getting customers for you? Facebook has, I would say. Okay. Organically? Organically, yes. That and just because I've been in the industry for such a long time, I guess. It should be more, I know, but you know, that and then my clients, they refer other people

too. So. Okay. So I say then I would pick one. So like, because you start getting, I mean one, so like, cause you need to start getting, I mean you need to have an organic presence too, to start keep bringing leads in, and new, like bring new blood in.

So I'd only focus on one. So I wouldn't focus on LinkedIn and Instagram, and TikTok and Facebook. If Facebook's the best one, I would shut everything else and just focus on that one platform, and just start going live there. Just talking about like,

I'm creating this presentation and checking, I found out, I found this really cool thing, and then share an idea. And like, if you guys wanna register, check it over here. And next day, like, okay, I'm working on my and checking it out. I found this really cool thing and then share an idea. Like, there's one right here, check it over here. And next day, like, okay, I'm working on my presentation for this week and I was doing some research and like so-and-so said this cool thing, it's amazing. I'm so excited for the webinar this week.

And just keep like doing that free organic stuff, just like seeding what you're doing, it's showing your excitement, it's showing your energy, and it'll start growing and that'll start getting people coming back to you, you know what I mean? Yes. But that's what I've been doing because while you're in back to you, you know what I mean? Yes. But that's what I've been doing because while you're in this testing process,

you got the list you have right now, but also just doing organic stuff. Don't worry about, you know, the ad game is a whole new game you gotta learn, but I wouldn't focus on that right now. I'd focus on just doubling down in one spot. You may be doing something fun with your clients who do refer people and like, you know,

do a call, especially with them, and ask them to refer people and you'll pay them half the money if anyone buys. And like, you you know, do a call, especially with them, and ask them to refer people and you'll pay them half the money if anyone buys. And like, you know, there's a lot of little things like that you can start doing that don't cost any money to kind of leverage the resources you currently have. Thank you so very much. I appreciate that.

Lots of great gems. Thank you. No worries. Yeah, well good luck and keep us in loop as you keep going. Will do. I'm aiming for that to come a club, not aiming it. That's my goal this year. That's awesome.

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Do you ever get one of those ads that makes you go, why am I even seeing this? Not long ago, I kept getting served ads for these super fancy chef grade pots and pans like premium artisan cookware. And I'm sitting here thinking, you guys, I barely even know how to boil water properly. I'm more of a protein bar and a podcast guy. Now I'm not knocking the product. It just wasn't meant for me. And the real problem is that the company probably paid good money to show me that ad.

And that's why I always tell marketers that relevance is everything. And that's where LinkedIn ads comes in. This isn't your average ad platform. It's a network of over a billion professionals. And targeting options are insane. You can target the exact buyers by job title, industry, company size, role, seniority, even skills and company revenue. That means your message gets in front of the right people, not someone who thinks that instant ramen is gourmet dining. Now, if you're serious about B2B marketing and not just throwing spaghetti at the wall, hoping it'll stick, then you've got to be on LinkedIn. And here's the best part.

LinkedIn will give you a hundred dollar credit on your next campaign so you can see it in action. Just go to linkedin.com slash clicks. That's linkedin.com slash CLICKS. Terms and conditions apply only on LinkedIn ads. Hey, Grossel, I'm curious, man. You and Todd and all the partners, you guys have been able to magnetically attract the right people to be in this business, right?

And I'm just curious, like for me, I found you eight years ago at 12 o'clock at night searching for how do I bring leads into my real estate business, right? And then I found you, I listened to you, I did the thing, it worked and that changed my life. And then I said, I don't like being a realtor. I'm not trying to drive soccer moms around all night, but this world, this is what I like. So cool. That's my story. It worked out for me. Do you have like, do you have a go-to method for, or do you have a go-to strategy on like, how do you, how do you get the right people into your world then to take the next steps with you? Yeah, that's interesting.

I think, I mean, the overarching strategy is like, any of you guys, me and Cleo, as a visionary, we cast a vision, right? And people, they see a vision, they wanna plug in, right? So it's like, when we launched the ClickFunnels movement a decade ago, it was like, we were cast the vision and here's the thing, and I was talking about that and we were sharing it, like, and from that,

we attract a lot of people to us. And what's interesting when people get attracted to me or to my world, it's not always people who are gonna become like, they wanna go launch their own business, make a billion dollars, right? They're people who are entrepreneurial, but for whatever reason, maybe they wanna be, we call them intrapreneurs, like, they don't want

the risk of maybe starting something else, but they love this idea and the concept. They want to do it inside of what we're doing, which is amazing. So we've got, I don't know, 350, 400 people. And I would say the majority of the team that we have, as you know, Dante, are very entrepreneurial. Everyone's got side hustles, everyone's here,

but they also like the stability and security of having a job. And so I love hiring entrepreneurial people who are intrapreneurs because, because they, I don't know, you guys are, we're all entrepreneurs. We get more done in a day than most humans get done in a year. And so it's like, I'd rather have a whole bunch of them

than open to non-entrepreneurial people, right? And so I think that's a big part of it. And sometimes we just open up, in fact, I remember a couple of times, I remember the first time we opened up customer support roles, people that applied were people who were using the platform, they had success, and they loved it, they just wanted to serve and be part of the mission.

I just want to help these people because I'm these people, but I love it and they just wanted help. I was confusing at first, I'm like, you're trying to build the funnel, why would you want to be a support? Because I just love this mission and this vision, I want to help everybody do this. That's what they wanted more than them launching their own brand, they loved supporting people who were launching it and so on and so forth. And so I would say like so many of our great hires and people who've been here for a long

time who are like the needle movers didn't necessarily come from help wanted ad. They came from people who are in our community already. And when we opened up opportunities, they came in. I mean, a good example on the coaching side of our business, Bill Allen is someone who he built a hugely successful real estate coaching company. He's been in my my high like he paid $250,000 a year being my highest level mastermind. And then I opened an opportunity for I was looking for someone to be a CEO and he put his business on the side and came over to me. I'm like, why are you doing this? You have a hugely successful business.

You paid me more per year to be my mastermind that I'm going to pay you to be the CEO of our company. He's like, I just, I love this community. I'm gonna be part of this. Like, this is more exciting than my business. I'm like, it doesn't make any sense to me, but like, that's how I think you get the right people is you cast a really cool vision and you create opportunities within your business

for them to grow and develop. And that's how you find that they're great people. So I always tell people when they're getting the first few hires, especially, it's like go to your existing fan base and community because most of those people, there's people there who are following you because they're obsessed with what you do

and if there's an opportunity for them, they would drop everything to do that because they just love the mission and the vision. So I think it's casting a hardcore vision and it'll attract your customers but also attract your entrepreneurs as well. That is awesome. All right, so glad Fridays are back. That is awesome. All right. This so glad Fridays are back. This is amazing. It's so good to be back in zoom. I get to see your

guys faces. This is so great. I miss zoom. I didn't like it as much. So man, not a chance. This is this is the stuff right here. Okay, so hey, I want to hop over to HK. HK had a fantastic question. And I don't know why it's not letting me spotlight you HK. But hey, feel free to unmute and let's talk about it. I'll read HK's question why they get set up. They said, I have a high ticket coaching program $1,999. I did some webinars but no sales. My question, during the webinar, should I share the price of the coaching or should I ask to book a call to discuss the one-on-one?

What are your best practices? Good questions. Okay, so a couple things. Number one, have you gone through the perfect webinar training that's inside of the one-on-one challenge? If not, go through there because you'll learn how to structure the script. So yes, 100% of the time I always share the price

when I'm doing my presentation. As far as pushing to a call versus just doing a straight sell. So this is something, what I found, it gives both work, typically it's like, do you want to have a sales team? Or do you want to be taking phone calls? Me personally, I am scared to death. My number one fear, it's funny,

most people's number one fear is public speaking. My number one fear is calling someone on the phone. I hate it. It's why I make, you guys don't, I don't talk on the phone. I do voxer, because I hate phone calls. And so I've tried to build a business where you don't need phone calls.

And so we've sold everything up from $1,000 offers to $10,000 offers to literally a million dollar offer with a presentation and no salespeople. So there's a false belief people have like to sell, you know, sell over a certain price point, you have to have them on the phone, you don't. You just have to get really good at presenting. But some people love having calls

and they love doing phone calls. If that's you and your person, then yeah, drive it to a phone call. If you drive the phone call, you're not necessarily saying the price, you do a little bit more of a blind offer and you can push through a phone call and do the phone call. But you're at 2000 bucks, which is realistically, it's not high ticket, that's a mid to lower

ticket. $2,000 is an easy price point to sell on a webinar direct. One little secret ninja hack and then I'll open back if you ask me follow up questions. We did this on our selling online challenge. We're selling a $10,000 offer without a call center. And so what we do, we push just directly, someone go pay 10 grand or a payment plan. But we made a shift 60 days ago that changed the game for us.

We had people put down a $1,000 deposit to lock in their space. Where they, if they don't lock in their space for a certain time, they lose the ability to have lifetime access. So there's some urgency and scarcity, but they put it on down payment. And then on the next page,

then they pick a payment plan or whatever, but that got people to move quickly. So my next $2,000 webinar, I'm crafting it right now. I'm gonna do something very similar, where it's like the $2,000 offer, but right now you gotta go do $100 deposit or $200 or something like that, because that gets people to move,

gives them urgency and scarcity. It takes away like, oh, okay, do I need to call my bank? Do I have to talk to my spouse? It's like, I need to get the unlimited bonus. So go lock it in really quick, boom, and then on next page they can then call your wife, call the credit card company, move things around, but it gets people to move quickly.

For example, again, selling online on a traditional day, like day of the pitch, we would sell on average like 30 people by day to number one. We shifted to this thousand dollar deposit and the last cohort we sold 120 people on day number one. So it was like whatever 4x sales by just tweaking the way the offer was. I've never done it yet on like a two thousand offer but one million percent my next one I'm doing I'm doing it that way because it works so efficiently so effectively. So anyway there's a couple ideas and so if you have any follow up questions

that I can see your face, I'd love to hear them. Well, I do. The bait for that, Russell, is lifetime access and the unlimited bonuses, is that right? Yep. Cool. All right, thank you, Russell, for sharing all of that. And also giving confidence, this is not a high ticket,

this is a mid ticket, okay? I was thinking this is something people will not pay for. So my first webinar, I actually did after doing the training, then looking at the videos inside the community and I tried to craft the webinar based on that. I think I did it fine because when I did the first webinar, I had almost 18 people showed up and this webinar took almost hour and first webinar, I had almost 18 people showing up, showed up. And this webinar took almost hour and a half. And I had almost everybody till the end. Yeah, nobody buy it.

I thought, OK, what's happening? I don't know what's going on. Hence, I asked this question. So I think I like the way this you mentioned, maybe a small deposit and maybe this later on. I'll try that and see it. Do you, you had 18 people on that you said? Yes. So a couple of things to think about is

the sample size is small. So it's hard to know if it's converting or not. Cause 18 people, it's too small of a sample size. So like, oh, we're converting 10% or 1%, you know? But what I would do at this small scale, and this is, Dante can confirm this, but in Trey's calls, what Trey has everyone do in the e-comm side

is he hasn't called their customers. And so what I would do is I would call those 18 people and just be like, hey, thanks for your webinars. Appreciate you, give me your feedback. I'm kind of new to this, I wanna get your feedback. And then specifically ask them, I'm curious why you didn't buy it. I'm not pushing you guys, I'm curious

so I can fix the offer. What is it you're actually looking for? We had the Well twins do that in the Prime Mover program and their customers literally were just like, oh, I didn't want, cause like this, and told them a couple things, like huh, so they changed their offer and now they're crushing with it.

So it's just asking that specific question. And Sam's size isn't huge, 18 people. If you're like me and you're scared of the phone, have somebody else do it, cause you don't have to do what actually does it. But if you're uncomfortable, like I would just call the 18 people and ask them that question.

Cause right now you're at the phase where you've got to figure out the offer, right? Like a one to many presentation is all about step one, it's like getting the right offer, step two creating the right presentation, and then step number three is driving the traffic. And so, you know, you've got some traffic, they're not a ton yet, presentation,

we have no idea if it's good or not. So I come back to phase number one, which is like, hey, we've got to figure out if the offer's right first. And so I'd call those 18 people, find out what they buy, like what they were actually looking for. Like if the offer, like, how could I have structured differently where you'd be more interested in? And they'll just tell you flat out,

well, I didn't answer whatever the thing might be. And so that'd be my next phase for you. What market are you in, by the way? So I'm in technology and I help people land a technology job. Basically, we're coming from a different background. And this is basically from whatever they are doing to a six-figure job, this is a first six-figure job.

Oh cool, yeah, so $2,000 for six-figure opportunities, very low ticket, right? Because it's like, you get me two, you're gonna get 100, right? You know what I mean? So I think a big part too is making sure that your presentation's scripted. And again, I just keep going back to the perfect

webinar training inside of OFA, but as you go through learning how to script it correctly, because by the time it's done, the feeling you want them to have is like, I give this guy two grand, and I'm gonna go to 100 grand. That's the cheapest 100 grand I ever made, right? You're selling money at a discount.

That's, in all webinars, what I'm trying to do, no matter what market I'm in, is you're selling money at a discount. Like that's, in all webinars, what I'm trying to do, no matter what market I'm in, is like you're selling money at a discount. So I need them to believe that the money they give me is way less than what they're going to get back. Because if they do that, it's like they have to give you money, right? If you walk into someone on the street like give me $2,000, I'll give you $100,000. Like everybody, 100% of the time, it's a yes to that, right? So the craft of the presentation, the entire goal of the presentation is to get the person to believe that they're getting money at a discount, right?

And you can weave that into any market, right? Like we've done it in the alcohol addiction space, done it in the marriage relationship space. We're like, but I'm not selling a business opportunity. Like, it doesn't matter, right? Someone gives you $2,000 for a marriage consulting course. They're not spending half of everything they own on getting divorced, right? Someone gives them $5,000 to a marriage consulting course, they're not spending half of everything they own on getting divorced, right?

Someone gives them $5,000 to help overcome alcohol addiction, they're not getting in a car wrecking, you're looking at all the cost of inaction, what it looks like, and if you can make the argument that way, then people are like, oh yeah, of course I would give you, I'd be an idiot not to give you this money. And so that's the magic, the feeling you're trying to create through the presentation.

That's what the Perfect Webinar will teach you how to do. It's like keep going back and tweaking that presentation. But I'd say step one for you, focus on the offer, call those 18 people, find out what they didn't buy, and step into that update the presentation they offer based on that, and just keep thinking how do I make them feel like this is getting money at a discount, because that's when they have to buy from you.

You know what I mean? Sure. Thank you. And one last question. When you say 18 is a lower number, what kind of numbers you have seen like people joining Webinar? How much conversion do we see usually in Webinar? Because this is all organic.

I did not run ads to bring these people into my Webinar. I created a Facebook group which is like 4,500 people so far and I have an email list of 2,000-ish and these people basically come from there. This is all, they know me, they came through that. I just want to understand like next time if I target a webinar, so what's the number of people I should target and then basically what's the

conversion rate you've seen in webinars. Cool. There's a couple of different numbers. It changes industry. So it's not a hard set number but I look for is when I want a presentation, when I get to the stack and the close, I want 10% of people who are there to buy. So if I get to the spot where I'm transitioning to sell, I always look at number. If there's 100 people, at least 10 should buy. If there's 1,000 people, 100 should buy. So that's kind of the metric we're looking at there. I'm trying to reverse engineer,

because based on per registrant, I'm trying to get better now, like with selling online, we do it all based on per registrant. Someone who's buying $100 tickets selling online, we get 5.5% of people who buy that to buy the $10,000 upsell. In a webinar, if we're at 10% there,

our show up rate's like 25%, it's 104. So you're looking at 10, like two and a half. So it would be a two and a half percent of registrants would buy your offer. I think that's, I think, you know, two and a half to three percent of registrants, I think that ends up being what should buy. My math might be wrong in that, but I think I'm right. No, and thank you very much Russell. And first of all, like not first, the last of all, thank you for taking my call. I never thought that this is like, I'll be able to speak to you. I saw some, I was in a different platform originally. I took some of the courses there.

I never got to speak to anybody. I don't plan. This is all full scam. And when I saw this VIP community coming in I just basically joined like right away when I saw that I have some I'm on vacation for two weeks I said this is the best use of my time I'll use this time I'll I'll talk to you guys and I was still not sure that will I speak to somebody but I am speaking to you guys I spoke to Dante he gave me amazing advice thank you Dante and I'm speaking to you today so This is office cam and this is an amazing community.

Thank you. Thank you. We appreciate that. Where are you at? Where do you live right now? I'm in Canada. Canada. Okay, cool.

Very cool. Great to meet you and hopefully we'll see you on more calls. Yeah, thank you. Awesome. All right, let's pull that down and let's hop over to Sarah. Hi. So happy to see you again. And thank you for everything you gave to Final Hacking Live and everything.

I was so glad to come and it was a special moment. So moving. So fun. Thank you. And also a couple of days ago when I was so overwhelmed and with emotions, I watched the OFA evolution and the old one when you talk about all your bumps and everything. So helping, actually. And you know, Dante, you said what helps, what gives... Well, personally, what I love in what you do, sorry, I moved. Russell is your authentic too. So we can relate to you dare to be yourself. So that was really helping for me to not to keep the mask and try to be very professional, but also to there to be oneself very helping.

Yeah, thank you. I appreciate that. I wanted to ask you a question about how to, I've been following you for since 2020. I've worked a lot of things you give and I'm still following the track of results first. So it took me time to get the results and to be sure to have great testimonials and the path and everything to be set up so that the new clients would have the things to be very easily. And I would market everything and know exactly what it brings because before I didn't exactly know. So it took me some time.

And you know, you said in the channel, in the funnel, we have to finish the bridge and stop starting every bridge, even yours. Not easy. And I realized it's hard for me to sell one too many. I really suck at it. I'm more at ease when I speak to just one person and I tell her exactly what she needs, because with the script, you listen to their problems and you know what in your offer, what stock you can make for them exactly at this time.

First this and that. So when I try to do one too many presentations, it's hard for me to do it in one time. So I've tried, but I kind of sabotage and do not very clear. So I was wondering if it was okay, if you could help me to do that. If I do two steps, for example, in the first part, I do the demonstration and everything, the four stories, backstory and everything. And then in a second time, I meet them and I close or I make them a video cell where there is the stack recorded already. Because when I do it live, I take very much time. It takes me two or three hours. They stay. And I feel like here now I'm going to talk to them and I'm going to try to make them buy and I lose the thing. And if you

have advice on that, and if it's okay, if I could respect the webinar and everything, but do it in another way. What's the price point of what you're selling? What's the price point of what you're selling? It used to be 4,000 euros. Now I'm just doing a first step. So it's going to be a 500 or 500 or 1000. And then they come. Because when they are here and when they worked with me,

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So you said when you go to the stack and close, it takes you three hours to do the stack and the close? I know it took me less, but I was just teaching very much and then, I'm giving away. You're breaking the rules of the perfect webinar. You're making it not perfect by teaching. Yes you are.

I was teaching through the stories. So it's interesting. We just finished my Atlas meeting. So it's our highest level. And we have someone in the group who's very similar to you. She's amazing and she loves her people and she just wants to help them. And every time she tries to sell, she's like in the middle of of sales pitch and she's like, oh I'm just gonna and she's like burns it to the ground and just like serves everybody and like just helps them all and then they're all

fixed and then they don't need to buy anything afterwards and then she's like my conversions aren't working and so we tried for like a long time to like get her to do the thing and she just can't do the thing and so literally this is our conversation yesterday with her was like, okay, how about this? What if we give you for your webinar, we bring in an MC or host, right? The host then introduces you, you do the whole thing, we get teach and share the story, all the stuff you love. And then the MC picks back up and does the stack and the clothes. And she's like, that would be the greatest thing ever. So I would say, do you have a business partner or a friend or somebody or someone in the

community you can find who likes selling and just be like, hey, I want to do a partnership, I'll pay you 3% of all sales or 5% of all sales or something. All you need to do is intro me, I'm going to do the magic and then stack in the clothes. You're going to do the stack in the clothes, I'm just going to sit there and watch you and then you'll get a royalty of every sale. I have a friend who built a $10 million a year business and he didn't want to webinars and so he hired a webinar promoter who's just a guy who's really good webinars and the guy wrote a webinar and he would get 10% of all the sales and that guy did hundreds and hundreds of webinars and my friend just

sat back behind the scenes collecting cash and the other guy was doing webinars and he was happy as can be because he showed up, did a 90 minute presentation, got 10% and didn't have to do fulfillment, didn't have to do traffic, he just got to do, and he was so happy. And so there's a lot of people who just literally just want to sell stuff all day, and they love it, and they're so excited.

And so I would find something like that, and again, inside of my communities, most of them are in there hanging out talking about this stuff, right? So there's probably someone in OFA right now who's like, I don't have a product, but I love this selling stuff. Like, I would just like find someone who can take that part away from you

because you don't need a two step. You lose every time you add a step to a funnel, there's more friction. So you lose people every single step. And right now you've got their attention. They've been there for 90 minutes. They love you. To like, they're like,

hey, we're gonna do another one of the webinar later. It's like, ah, like they wanna give you their money. You just gotta like ask it for them, you know? And so I wouldn't do it two part, but I would find somebody maybe to help you with that part because that, yeah, you did the part, they broke the false beliefs, made them fall in love with you, made them want the thing.

You just got to ask for the offer. And if you don't feel comfortable, totally it's okay to get somebody else to do that too. Okay, I'll try that. You know anyone potentially that might be able to do that right now that you can think of? No, not really, but I'll try that. You know anyone potentially that might be able to do that right now that you can think of? No, not really. But I'm gonna search and I'll try to see.

Yeah. Anyone here that's watching right now on the call who's like, I'm a pitch person. I just want to pitch stuff. But I don't really I'm not ready in my business. I bet you guys raise your hand like, like, yeah, actually, I'm French. So they have to speak French too. The other thing you can do is I had another friend who he had a really thick like New York accent and he had a webinar and he came off like, I shouldn't say this but he came

off like a thug, like a gangster and nobody was buying it but the script was right, the offer was right but it's just like... And so he literally hired a voiceover artist in the UK with a very nice UK accent to reread his cell script and that webinar crushed for him. So you could even like script it out, do it perfectly, whatever, and then, do a voiceover, hire somebody. There's a lot of ways to skin the cat if you're resourceful. You know what I mean? What about, I mean, recently you've been using yourself

by putting a video of one of the previous stuff you've done inside of, for example selling online or the FHA encore. Maybe I could do that. It's with them. I just want to be with them but I'm okay to do my stack and everything if they're just one of them and I'm talking to them or if it's pre-recorded maybe and that's a great idea 100% that's gonna be better than you not doing it or pushing your recall. It just sounds like hey guys I hope you enjoyed this webinar so far a lot of yous want to go the next step I don't feel comfortable I try to sell you so I made it recorded video to explain what the special offer you guys cool to watch

this real quick? Alright check this out in okay, story time from Russell. Joe Polish went to a Dan Kennedy event selling a Gary Halbert course and Gary had passed away and so then John hired John Benson to write a VSL. So he did a stage presentation and he's like, John Benson wrote a video to explain what Gary, the late Gary Halbert offer was. And then Joe literally sat on a chair and they click play on the video. And it crushed it like, I think most of the I ran back and bought it. So yes, I think that would be a very resourceful way to do it. That could be amazing. Yes, I love it. Okay, I'm gonna be able to master the time too. So okay, then you can tighten it, you can cut it out. You can like, have someone else edit it

and pull out all the stuff that you're weaving in there that you shouldn't be. Great, thank you so much. Yeah, good luck in the future. That sounds amazing. That was great question there. What a cool answer. Man, I have some new stories I hadn't heard.

That gets me. I haven't told those before. Yeah, a couple more weeks to this. I'm gonna be in trouble telling too many stories. Hey, we're almost to one o'clock, but we got Christopher here. Let's grab Christopher. Christopher's driving. Don't get in the wreck, man.

Hey, Russell. How are you, bro? Doing so good. Good. So I am in the process of starting my business. It's going to be a anti-anxiety type business helping people get through anxiety and stuff like that. So I'm trying to focus on a few key areas. I kind of started with a book and I want to get together a course and a community. But there's only so much time I have. So I wanted to get together a course and a community but I just you know there's

only so much time I have so I wanted to know what I should maybe concentrate on first and you know where to go from there. Great question. So I love books more than anybody on this earth but books are obviously writing book takes a long time there's fast shortcuts nowadays, but also book funnels are great as a number two funnel. They push, selling a book, we don't make a lot of money in our book funnels, but they're great to break even,

to push them now into a webinar funnel, we're gonna make money, you know what I mean? If I was you, I would go straight for the jugular. The webinar funnel is great, because number one, it'll start building a list when people register. Number two, they have a chance to spend 90 minutes with you which is what builds the community and builds the rapport.

And then on the back end, you sell the course. But I would not create the course yet. This is the problem people make is they wanna create a course and they spend six months creating a course and then they create the wrong thing. So instead, I would, through all faiths, the same process is like,

figure out what the offer's gonna be, don't create all right, figure out what the offer's gonna be, don't create it yet, but figure out what the offer's gonna be, create a presentation, then launch it, and start selling it. When we launched ClickFunnels, the core offer was a six week, or eight week course, no, six week course called Funnel Hacks, that I had not created yet.

And so like, we just talked about it, I was like, this is gonna be live training, it starts in four weeks, and the next week it's like, it starts in three weeks, then next week it starts in two weeks, you know? And then we sold a whole bunch of people, and then when I started teaching, I was like, this is gonna be live training starts in four weeks and the next week is like starts in three weeks, then next week starts in two weeks, you know? And then we've sold a whole bunch of people and then when I started teaching it was great because there was an audience. And then what I felt that is then I was like, here's module number one, what questions you guys have? And they tell me all the questions that I would just, the training is just the answering the questions. And I look like a genius even

though I was just answering their questions. And like that's, that's the easier path to do it 100%. You know what I mean? So they're not gonna be looking for six modules upfront. I can kind of like break, like, all right, just say that this is what it is, this is the course, and then kind of gear it. It's live training, we're starting June 1st, it's gonna be amazing. Just like college, like my daughter's signing

for college right now, and we're paying for it. And her class is until August. But I still have to pay for it right now. Okay. All right. So I'll concentrate on the first portion of my course and you know, get that going. And then I guess the best way to push that would be through ads or you think social media? Depends. This. So that's a loaded question. Depends on you and your resources. I tell people if you have more money than time ads, if you have more time than money, social. So I don't know, you will have to know which one's better.

Or if the other one is finding partners, finding somebody whose their audience is struggling with anxiety and having them promote the webinar. You know, that's honestly my preferred is finding partners, right? Because it's the easiest and the fastest way to make money, but you gotta be someone wants to network Which is also, you know, so it's kind of depends on yeah Which path is most likely you think sounds the best for you? I probably want to get this going quicker Then you know social media would probably allow.

So I'd like to put some money into it to get it going a little quicker. I don't know if partnering up with someone is kind of what I want to do. But you know, again- I don't have pros and cons with that. Yeah, yeah. I'd almost recommend, there's a lot of agencies. It's almost like finding an agency, and agencies are kind of a crap shoot though, because like, I've had someone who like, there's an agency running someone's ads, and they're, the person who's doing 100 grand a month is killing it, and then someone else

uses the same agency, and it doesn't work. So there's like, it's not like a perfect science. Yeah, right. You know, but if that's the case, like something like that is usually easier. You could find someone to partner with. I mean, you know, I think going to their community, there's a lot of really solid people. Yeah, maybe I'll reach out in the community and you know, see if anybody's, you know, interested in, you know, kind of helping out and, you know, getting a little kick. With your anxiety product, you focus on any specific niche at all or just kind

of anxiety as a whole? Just I guess anxiety as a whole. It's basically more for the father who has new family, work, a career, is trying to juggle everything. I kind of went through it myself so I kind of want to give back and help other people out with my experiences and stuff. So that's kind of the niche. I don't know if it is one,

but that's kind of my customer. I think it's great. Having that focal sub niche, that's way better than just anxiety as a whole, because it's harder. But now that you know that, then I'd be looking also, because the partnerships have so, I mean, it's free money. It's the easiest of all the ways. But

looking at like, hey, who else is selling to that? Right? Who else is selling? Not an anxiety coach program, but a coaching program for those specific people. Because you can come in and it's easy because we've done deals with people where, I think I'm gonna hop my head, like business structuring, for example, right? Where it's like, I help a lot of people start businesses. We have a really cool company that does business structuring and so I can promote them, it doesn't fight my stuff, but it helps my people be more successful, right? So there's people like, they're excited for a coaching

program, but they have anxieties to not being successful. So it's like, you come in like, hey can I do a webinar for your people? I'm gonna help them get out of anxiety, number one, so they'll be more successful what you're selling them anyway, and then number two, we'll split the money 50-50. You know, it's an easy yes for a lot of people and then it's just fast.

And you find someone with a list of, you know, 30, 40, 50,000 people, they promote it. Day one, you're crushing a huge webinar and then, you know, it's like. Yeah, okay. That's actually. My personal, that's what I do it always. Like when we first start, we don't buy ads the first,

I mean, we don't buy ads the first two years of ClickFunnels. I just went and found everybody who had a customer list that might want to funnel and then I was doing webinars those people splitting the money 50-50 and and that was my my personal favorite way But that's awesome. I love that. Yeah, it makes it makes a lot of a lot more sense now the way you're putting it Yeah, right. Cuz that person they're gonna go man, huh? Those people Christopher they're Incentivized for you to close because that's how they make the commission. So they're introducing you to the community. They're saying, Hey, my great friend, Christopher, who helps in this.

And now the community, without you saying a word, looks at you with higher status. You're elevated above them. Then go do the JVs 50 50 split, then take that. You know, Russell, how much money, like as he's talking, it's so clear. It has to start with JVs, reach out, get the people with the list, take that, you know, Russell, how much money, like as he's talking, it's so clear, it has to start with JVs, reach out, get the people with the list, take that, run it into ads to make the fire, because he wants fast, right?

We don't want social media, we don't want a slow burn. So I'm just curious, Russell, if you were to do that, how much monies would you allocate to ads? Or what your, sorry, what percentage of your 50? I would put eight money in ads. You would just keep running JV? So I'm a big believer in using house money. So even like, think about selling online challenge

from about seven months ago. Very first selling online challenge, I promoted my list. We didn't buy any ads, right? Crushed it, made a bunch of money. I took some of that money, reinvested in ads for round number two. But I've never spent money. I reinvested the houses of money, right?

So what I would do is same thing. I would do a JV partnership. I would try to do as many as I could, two, three, four, and then from the revenue I take a percentage of that, and then I would run one specifically just for ads, and then I would play with house money as opposed to paying with, you know what I mean? Right, yeah.

And what would that percentage be? You took a small percentage, but what is that? Is that 5%, 15, 30? I don't know if I know the percentage off top. I mean, it would be a lot of it. I'd be, I mean, at least. Yeah, I mean, you want to put as much of it into it as possible, right? Yeah.

Yeah, for sure. So, but that's the easy way. That's the other thing that Dantic alluded to, but like traffic from JV partner out converts traffic from cold ads too, because they're coming with an existing relationship. So it's... Yeah, it's a warm, yeah. Yeah, it always makes it easier. So that's the path that I always go after.

In fact, we have a new thing we're working on that when it goes live, you'll see it will spend the first four or five months, and all I'm doing is lining up webinars, and that's all we do. And eventually, we'll rebrand some of that back into ads. But right now, it's like, let's just, let's get the low hanging fruit. I have a joke in Inner Circle,

because people come to Inner Circle, they had made at least a million dollars to be in the group, right? So they all had some success, and they're all there, and they're trying to figure out how to scale, and they have all these ideas. And half the times I'm like, they're like stepping over this big pile of cash

to go chase another big pile of cash. I'm like, you guys, there's a big, huge pile of cash right in front of you. Grab that first, take it off, and then, because some of the guys, they're running ad campaigns for a new webinar, and they haven't emailed the list. I'm like, why are you doing that? They're like, well, we don't wanna,

I'm like, email your list, promote it, get the big pile of cash, take it off the table, then go chase the cold or traffic with ads. Like, do they always wanna step over the pile of cash to go hopefully make this thing over here that might scale better? And it's like, grab the pile of cash to go hopefully make this thing over here that might scale better and it's like grab the cash first then go scale right that makes that makes sense it makes a lot of

sense yeah awesome thanks so much Russell I appreciate everything man and looking forward to really you know getting forward in this endeavor taking on some man well great to meet you and good luck on the path thanks bro see you soon thanks bye awesome all right man we are oh look at that one and good luck on the path. It's gonna be fun. Thanks bro. See you soon. Thanks, bye. Awesome. All right. Oh man, we are, oh look at that. One o'clock on the money.

That's the point. Right on the dot like we planned this or something. Yeah, Russell, hey, thanks so much for being with us today. That was an awesome kickstart to OFA. But Russell, thank you so much, man. We appreciate you more than you even know. Thanks Dante, you're awesome, man. And good luck everybody.

Have some fun building some funnels. The best job in the world. Have a good time with it. Thank you, bro. Thanks Dante, you're awesome man. And good luck everybody, have some fun, building some funnels. The best job in the world. Have a good time with it. Thank you bro. Thanks everyone. Hey, this is Russell. I had a really cool offer for you right now. Shortly after we launched ClickFunnels, I remember asking some of our top two Comma Club award

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