Marketing Secrets with Russell Brunson - The Top Marketing Secrets From My Inner Circle (Part 2 of 2)

Episode Date: January 8, 2020

On this very special, two part episode Russell asks his inner circle to weigh in on the biggest marketing secrets they have learned over the past decade. You will from the following people on part two: Daniel Den Joe McCall Ray Higdon Krista Mashore Sarah Petty Marley Jaxx Eric Beer Katie Richardson Thomas Shipley Nicholas Bayerle Mike Arce Joe Marfoglio Chris Baden So listen here to get this amazing, valuable marketing advice from some of the top marketers out there right now. Transcript - https://marketingsecrets.com/blog/274-the-top-marketing-secrets-from-my-inner-circle-part-2-of-2 Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up, everybody? It's Russell Brunson. Welcome back to the Marketing Secrets Podcast. I hope you guys enjoyed the first episode. Was that fun? Hearing some of the marketing secrets from some of my Inner Circle members. I hope you guys enjoyed it as much as I did and had so much fun listening to them. And so today we're going to do the same thing. I've got a whole bunch more that I want to share with you guys. And so I'm going to cue the theme song. When we come back, we'll jump right into the second half of the biggest marketing secret

from the last decade from each of my Inner Circle members. So the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question, and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets.

What's up, Dental Hackers? This is Daniel Den with the X Factor Effect. My business partner, Pedro Superti, and I are inner circle members, and we teach marketing and sales, but we do it through a different angle than most. We teach that the secret to breaking through even faster in your industry is to first differentiate your business while also differentiating your marketing and sales. And the biggest marketing secret that I wanted to share with you that we have discovered over the last years is when they can easily add an extra few hundred thousand dollars or even an extra million dollars or more in sales to your bottom line. Because we discovered a few years ago a different way to sell that actually

requires a lot less selling. Cool, right? In fact, some people have said that it's a way to sell without selling. Now, how cool is that? Now, we discovered this secret during the launch of one of our courses. That course is one that helps business owners who have struggled in markets due to their competitors competing on price and causing price wars. But instead of simply selling the course, we first created tons of content that sold our audience on a very specific belief. That belief was that the reason why your business is stuck competing on price is because of the fact

that you haven't differentiated yourself from the competition. And if you differentiate, then you can avoid price wars. So that was the belief that we sold. Very simple. If you differentiate, you can avoid price wars. So that was the belief that we sold. Very simple. If you differentiate, you can avoid price wars. And we beat that message into our avatars' minds.

If you differentiate, then you can avoid price wars. And when we finally launched the sales video, tons of people watched little to none of the video. And they just simply clicked the buy button because they believed the new belief that we had already shared with them so tons of the sales of that course came as a consequence of the belief that our audience had adopted amazing right and it truly felt that we sold a lot of that course without actually needing to sell the course. And what we had to do was simply have our audience adopt what we now call a core belief. In this case, the core belief being that if you differentiate, then you can avoid price

scores. So now for all of our products, the core belief is the first thing actually that we sit down to discuss for the marketing message. We say, what's the core belief? What's the core belief for this product or services, this product or service or coaching program or mastermind group that we're putting together, whatever it is, we say, what is the core belief? Because we know that if the core belief is strong enough, that many sales will come as a consequence. And we know that this core belief marketing strategy at least doubled our sales over the past few years. So how freaking cool is that?

Now, the interesting thing about this strategy is that there is someone we know who does the same thing when selling club funnels. Yes, that's right. Of course, Russell. Russell does the same thing. He frequently sells the belief to people that you are what? You are just one funnel away. You are just one funnel away from accomplishing your goals, from breaking sales records, etc. You are just one funnel away. What a powerful core belief, right? Because if you first believe that you are one funnel away, then you naturally want to buy all of Russell's stuff as a consequence of that newly formed belief. So how powerful is that? Well, for us, it's been

the most powerful marketing strategy we have discovered over the past years. And it has been responsible for millions of dollars in additional sales for our company. So my advice to you is to discover what the core belief for the next product or service that you are trying to sell is, and that will also help you to explode your sales. Hey, this is Joe McCall from the Real Estate Investing Mastery Podcast, and my greatest marketing secret that I've learned in the last 10 years has got to be the importance of niching down to one thing. You know, as a creative kind of guy, you know, I'm always coming up with crazy ideas. And so I've run into this trap before of having multiple different products, teaching different things, all involved with

real estate investing, but different segments of real estate investing. And so when I started hearing people talk about the importance of the one thing, you know, when the one thing book came out and the I heard other people start talking about like having just one customer, one product, one source of traffic, one conversion metric or tool, you know, one customer for one year, like this one thing stuff started really making me nervous and really actually honestly scared me. But it wasn't until I heard Russell Brunson talk about the importance of, you know, you having that one core offer, right? But then you can use your creative energies to create different front-end funnels. And so you can have one main core offer and then use different front-end funnels

to get people into that one main offer. So that actually helped. It sounds kind of weird. It sounds really, really simple, but for me, it was revolutionary. And so I took all of my different products and I kind of got rid of some, condensed some, simplified others. I brought it all down into one niched product that was kind of my own blue ocean in the real estate investing space. And the topic is lease options, investing in real estate with lease options. And I just really hammered down on that. I really started focusing for, you know, I just thought, okay, I'll try it out for six months.

Then it turned into probably about three or four years now. Well, about three years where I've just focused on that one thing. And literally my income is probably about tripled since I started doing that. And I'm seeing year over year increases and it's just really cool. But the nice thing is, right, like I can still have that one core product but i can i i'm not stuck with just one method to get people in there all the time right like i can have different funnels different um lead magnets to get people in and that's pretty cool right so i can still get juiced about doing different um kind of being a rainmaker, you know,

creating different front-end offers, getting people in through different media. And, you know, I mastered podcasts. And then from there, I went into video. And from there, I went into doing paid ads. And so once you master something, one traffic source, you can go into another traffic source and master that as well. So that's it. Pretty simple. And hope that helps you guys. Take care. Hi, my name is Ray Higdon, and I have been a big follower of Russell Brunson

for, man, so many years. I remember the first video I watched of him, and he was talking about micro-continuity. And this was probably 10 or 12 years ago. And it made a very powerful impact on me. And I've been a big fan of Russell's ever since. I've also been a multi-year member of his inner circle. And we use ClickFunnels throughout our entire business. And I would say the biggest marketing lesson that I've had over the last 10 years, and just looking back, I mean, 10 years ago, I'm dead broke, in-person foreclosure, over a million dollars

in debt. I had lost it all in the real estate market. And, you know, today we have a company that's been recognized on the Inc. 5000. We have this this past year, we grew our revenue by 33 Club X award, which is for generating over $10 million through a single funnel. And so the biggest lesson is to focus and really hone in on one main thing. And I remember I had a conversation with Russell at one of his masterminds a few years ago, and he talked about how he had been stuck at single digit millions and where, you know, he would create a great product, sell the heck out of it, and then back to the drawing board to, you know, to create another one. And that's exactly what we had been doing. We had been doing very successful product launches. And so, you know, we had, you know, launches that made, you know, 700,000, our best launch made over $900,000 in less than two weeks. And then when it was over, it was back to the drawing board of, okay, what are we going to launch next?

And so, Russell taught me how to, you know, really hone in on one main thing that could really make a difference and generate revenue and be something that we marketed ongoing. And so that and his book, Expert Secrets, led us to creating our group called Rankmakers. And Rankmakers is the number one community for network marketers. And we charge $20 a month. We have over 15,000 people in there. And we just launched it two years ago. And that funnel for Rankmakers has now generated over $10 million. And so instead of constantly going back to the drawing board and creating yet another thing, we've been able to hone in and focus on our launches,

focus on our average cart value, and focus on providing massive value to our members. And that has led us to, I mean, every single month, we have multiple six figures of income rolling in every single month from these membership dues. And most importantly, people love it. And so we've helped a lot of people. We would definitely never have impacted this many people or generated this kind of money without that single concept of come up with one thing that you really want to focus in on and hone in on versus constantly creating new trainings. And so really appreciate all that I've learned from

ClickFunnels, from Russell himself and his entire team. I'm so glad and grateful that I'm at Russell. Hey, everyone. My name is Krista Muescher from Krista Muescher Coaching, and my number one marketing secret is what you do prior to getting your lead magnets out there. Now, what do I mean by that? Here's what most marketers do. They put out a lead magnet, and they want people to give them their name, their email, their address, whatever it might be. And it's getting harder and harder to actually get people's information. Why?

Because we forgot one huge crucial step, and that is giving them a reason to want to give you their information. And what I have found that by properly distributing video on a consistent, continuous basis to my client avatars, to my clients that I want to interact with me, that they are much more likely to give me their information. This has been insane in both of my business in real estate and in coaching. And here's why you've got to think about how much competition is out there right now, right? Everybody's asking for people's information. You get it everywhere. There's ads pumping up all the time. But what if before ever asking for someone's information, you actually just gave them value. You got them to know you, to like you, to trust you. You broke their barriers down. You positioned yourself as an

expert, as the authority figure, and you gave them a reason to actually want to give you their information. This has been a crucial, crucial strategy that we have used in both of my businesses over the past few years, and it just works magnificently. So before you put a lead magnet out there, make sure people know who you are. Make sure you're giving them constant value, constant, you're constantly helping them, you're serving them, you're giving them tips and tricks, you're making their life better, you're showing them that they should actually listen to you and that you're the person that knows what you're talking about. The only way they know that is if you constantly and consistently are putting out content through video and you will be shocked at just how much this absolutely

changes and transforms your business. Listen, it's getting harder and harder to attract people's attention, isn't it? It's getting harder and harder to get eyes on us. But when you are constantly putting out information, putting out content, letting them get to know you, see you as a person, developing a relationship with them, you're building a relationship with people, they're more willing to give you what you want back from them. Think about this. When you get married, do you just meet somebody and say, hey, let's get married? No, it's a process. You maybe pick up the phone, you text, you do a video chat, then you have breakfast, then maybe lunch, then you have dinner, then you hold hands, then you hug, then you kiss, then you get engaged, and then you get married. It's the exact same thing I'm talking about when developing a

relationship with your clients, with your audience. Utilize video first. Before you ever ask them to give you anything, first give them as much value as possible and do it through video. Because when you do it through video, you're developing a relationship with them, you're breaking down their barriers, and you're giving them a reason to want to actually give you their information. Now, here's the thing.

This seems like it's so, oh, duh, that makes sense. And it seems so easy. And we've been being told over and over how important this is. But are you actually doing it? And are you doing it consistently? Thanks so much. This is my number one marketing secret. And make a super great day.

What's up, everybody? This is Russell Brunson. I've got something really cool for you today from my friend Taylor Wells. Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well, and

it is amazing. But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JPMorgan Chase did a study and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right. Less than a month of cash on hands. Now, if you're like me, the idea of your business being one bad month away from disaster is

enough to make your stomach drop. Am I right? Especially with how the economy has been lately. It's not the time to be gambling with your finances. So Taylor put together this book called The Revolving Pricing Method, and it's awesome. It helps you turn every client you close into a long-term profit machine. We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my Marketing Secrets listeners. And if you go over to

wealthyconsultants.com slash secrets, you can grab the revolving price method book and over $150 worth of bonuses and get this all. It's at 70% off. And I promise you guys as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels. So go over to wealthyconsultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that's wealthyconsultant.com slash secrets. Do not miss out. Hey, this is Russell Brunson,

and I want to jump in really quick to share with you a new assessment I found out that is insanely cool. You guys know I'm obsessed with personality profiles and assessments, but this one is different because not only does it help you understand yourself, but more importantly, especially for us who are entrepreneurs,

it helps us understand our employees, our teams, and get people sitting on the right seats in the bus so they can get more stuff done. I just had a chance to interview Patrick Lanchoni talking specifically about this new assessment they created called Working Genius. And the Working Genius is awesome. Like this test, I had actually blocked out an hour to take it because I was so excited for the new assessment. And it only took me like 10 minutes or less to get it done. Yet, even though it takes only 10 minutes, like you can actually apply this immediately. I took it for myself. I had my team take it. And what's cool about it is from there, we figured out exactly what people's working geniuses are. And that's important because if

you're building a team or a company, you got to figure out, make sure that you have first off the right people, but make sure the right people are sitting in the right seats on the bus. And this is what this assessment will teach you how to do. Now, normally this assessment, you can go to workinggenius.com and there's two G's in the middle, workinggenius.com, but I got you a 20% discount on the assessment, which is only $25. So don't stress. It's not an expensive test at all, but you get a 20% discount off when you put in the keyword secrets at checkout. So go to workinggenius.com again, two G's working genius, two G's in the middle, workinggenius.com, and then use promo code SECRETS, S-E-C-R-E-T-S at checkout, get 25% off. But then go take the

test. Again, it takes you 10 minutes, but even in a 10-minute session, you will get something that is so insanely valuable to help you understand yourself, to make sure you're working in a spot that's going to give you the most joy, number one. But then number two, it's going to make sure that you are with your teams, getting them in the right seats as well. So anyway, I love this assessment. Go check it out at workinggenius.com and enter the promo code secrets for 20% discount. Take this test for yourself and for your team. And I promise you will change the working dynamics amongst everybody and help your company to grow. Hey, Russell, it's Sarah Petty with joyofmarketing.com.

And our biggest lesson that we've learned in the last 10 years is that no matter how bad our sales are or how down we are, all it takes is literally one idea and we can turn anything around in a matter of days. We had a huge online summit on October 10th of 2010. The date was 10-10-10 and the event was called 10-10-10, and my twins were turning 10. So I had a huge party note to self, don't ever do that. But we had so many photographers, we teach photographers how to make money, going to the website of this tele-summit, or this joy summit we called it. And it was early days with the web, so it just kept crashing. And no one could get in

no one could therefore buy anything and we were getting lambasted on social media it was terrible we put so much work into it and yet nobody could access so we realized oh my gosh we're not going to make money we're not going to be able to pay bills so we did some damage control we moved everything to a different server we had the event on 10 17 17, 10, and we killed it. If we had had ClickFunnels and the ability to have more OTAs, we would have really killed it. But we knew there's always a way to fix things. A couple months later, we were down again. We had a goal of 50 grand just to pay bills for the month, and we were panicked. And we just watched what someone else did. We put our idea together and had it up and running and we opened

the gate for everybody to buy. And again, there were so many people in there that it shut it down and we thought, oh my gosh, here we go again. We're having the PTSD from the 10, 10, 10 event. And it came back up 15 minutes later and there was $235,000 in our account. We were laughing and crying because we had a limit of like 35 people. So that was a good problem to have. So our lesson is that with online marketing, with tenacity and one idea, there's always a solution. So we never get down. We don't entertain the outcome that we don't desire. We just say, okay, this is what happened. What do we do next? And everyone can do that too. Don't give up, friends. Hey, this is Marley Jaxx. And above all the marketing secrets I've learned over the past

decade, I'd have to say that learning about the value ladder has been the most impactful. I could have never predicted how implementing a value ladder would completely reshape my business, qualify my buyers, and explode my lifetime customer value. And because of the value ladder, I don't need to do any extra work convincing my audience that my services are worth their investment. They enter in the bottom of the value ladder. And at that point, they're separated into two groups, the group that's prepared with their credit cards in hand and the group that isn't yet ready to buy. And I loved how last year at FHL, Russell held up a copy of Expert Secrets and was like, how many of you read this book? And of course, every hand went up. And then Russell was

like, then why are you all here? Demonstrating that people will pay more for the same thing packaged in different ways because it's different levels of value. All of those people raising their hands are a testament to the fact that the value ladder works. The sea of people is made up of individuals who will pay for flights, hotel rooms, babysitters, and tickets so that they can increase their intimacy and have access to Russell's expertise. That is the value ladder at work. And then it also makes me think of all the people who pay to go to school for years to learn how to run a business. And for what? Come to FHL instead. Get your value ladder going.

Hey, I'm Eric Beer from performancemarketerpodcast.com. Now, one of the biggest marketing secrets I discovered over the last 10 years is how to convert cold leads into customers by using surveys. Surveys provide information about the customer that allows me to segment and target relevant messages. And by doing so, you get a much higher response rate and a much higher return. So here's what I learned. One of the biggest mistakes marketers make is that they think they need to customize

their core product offering to different target markets, when all you really need to do is customize the message and position your core product differently based on the objections each target market has without ever changing your core offer. So here's how you would do it. You start off by surveying your audience, asking the right questions that allow you to allow your audience to self-declare their skill set and tell you what their objections, fears, and insecurities are about your vehicle. Based on the result of the survey, you split your market into smaller groups of people with similar needs and identifiable characteristics. Based on the results of the survey, you then target each group with the custom-tailored marketing messages, positioning your offer differently for each

market segment. This makes the person feel as if you customize just for them and you speak to them in a way that they can relate. So when I do this, my effective CPM skyrockets, I market to less people, my costs are lowered, and I make a much higher return. Now, a good example of this is with Nike. If you go to Nike's website, you'll see that they segment with men, women, and kids. However, Nike niches down from those markets when they make the Jordan React Havocs, where in one case, they have running shoes that have six different options, different colors. But then on the other hand, they also make Jordan React Havoc sneakers for colleges such as Florida and Oklahoma. The look of the sneakers is customized

by each school, but it's the same exact core product positioned differently for target segments. Now, it's funny because also Nike just started making special sneakers for nurses and doctors. And again, same core product position for a niche market. Now, I hope this helped you and served you in some way. Good luck with everything. Go generate some leads and convert them into customers. Good luck, guys. Take care. Hey, hey, everybody. This is Katie Richardson on katierichardson.com, coach to high-performing entrepreneurs. And my number one marketing tip is this. The purpose of our interactions with our customer and client is not to sell the product. We are only trying to get them to take the next step. So what do I mean? That means your email subject headline is not

trying to sell the product or give them the answer, so to speak. The purpose of the email subject headline is just to get them to click and open the email. And then the purpose of the email isn't necessarily to sell the product as well as to get them to click and go to our landing page. Our Facebook ads, we're not trying to tell them everything about our product and sell the product in a Facebook ad because guess what? That's impossible. We're just trying to get them to click and go to our landing page. So figuratively speaking, when we try and sell our product in the email subject headline or in the email or on the Facebook ad, what we're essentially doing is we are standing on the other side of a very crowded room trying to shout across the noise to our ideal customer

and client and try and get them to understand what we're saying. They can't. There's so much noise around them. What we need to do is we need to walk over and meet them where they're at. This is really important to understand where they're at in their life, in their business, and first help them see that we understand where they're at, take their hand and move them to the next step. And then once they take that step, then move them to the next step. And once they take that step, then move them to the next step. They need to walk with us, get to know us, get to like, know, and trust us before they can even attempt to answer the question, do I want to buy this product? Do I want to move

forward with this coach or this mentor? Do I want this? Like, is this product going to solve the problem in my life? They haven't had enough interactions. So the number one marketing tip I have is to meet your customer where they're at and just get them to take the next step. Hi there. I'm Tom Shipley from Karenique.com and Atlantic Coast Brands. The biggest marketing secret that I've learned over the past decade is marketing offers and channels are like milk and not wine. They don't get better over time. You know, it's funny, we're taught in business, number one, focus is the secret of success. We're also taught that diversifying is the secret of longevity. So how do they go together? Let me tell a quick story.

We launched our Care and Care Women's Hair Regrowth offer in email, Google, affiliate marketing, and DR radio. We had a winner. It won in every channel. As a wave of hits, we decided to expand quickly with focus channel by channel into first Facebook display, TV, short form TV, long form TV, and then direct mail. And along the way, one day Google just for no reason shut down our account so we couldn't do search. They kept it shut down for eight months, and one day they've turned it back on. But luckily, we had diversity, so we're able to keep on going. But over time, this is what happened. Channel by channel, the cost of our cost per order kept on rising. And to a certain point, that our spend started declining channel by channel, the cost of the, our cost per order kept on rising. And to a certain point that

our spend started declining channel by channel to pretty soon, a number of our channels were shut down all the way. We refreshed to creative, we gave new bonuses, but when at a certain point, an offer becomes not profitable. So what do we do? Well, when an offer dies out and you can't refresh it, then it's time to launch the next offer, which is another lesson. We launched our Keranik hair vitamin offer, Keravitin, and first in Facebook and email, and now we're expanding like crazy across a number of channels because we're making on this offer, we're generating over a million dollars a month in sales. So here's what the lessons that I learned that are key is over time, marketing channels become less and less effective and become not profitable. Over time, offers become less and less effective and become not profitable. So it's very critical to when you have a winner to expand channel by channel and not just sit and enjoy the one channel you are and go all in on the offer.

But at the same time, then start investing in your next offer. So when this one winds down, you have your next offer ready to go. There you go. That's my greatest lesson from 2010 and it served us well over the last decade. Thanks for listening. This is Nicholas Barely with thebilliondollarbody.com. And my biggest marketing secret over the past decade is the pain and dream bank. For a long time, I wasn't using people's pains and dreams to be able to motivate them to take action quicker. There's so many times that we go into things like marketing, business, sales, and people don't want to take action right away and they don't see the value to, and they're, they're not ready to go after it. And the pain and dream bank for me allowed me to figure out the worst pain in the world is this chronic pain. The reason the worst pain in the world is chronic pain, not all these other different options that you could think of in your head is chronic pain is just enough pain for it to hurt, but not enough pain to be able to actually take action. And so the example

of this in the world would be like back pain. Everyone out there has back pain. People will have it for 40 years. It's just enough pain for them to complain about, talk about all the time, but it's not enough pain for them to actually go get it fixed, especially if there's a major investment. So one of the biggest things that you can do in your marketing strategy that I've done is before just hitting on the dream of, do you want to be here in your business or do you want to be here in your health or your relationships? And just selling that dream. First, you want to get people into out of chronic pain and into that serious pain by poking at those pain points inside of your marketing so that you can raise that pain from a four chronic pain to a 10, which would be like a bullet when you're a broken arm.

People will go to the hospital and they won't even ask for what the amount is, the bill. They're not going to shop around because now you've hit on the pain point, which has increased the urgency. Once you have that, now they want to move towards something. Now you have that solution, which has been selling them on the dream. I'm always impressing on the pain points inside of the marketing and then getting them to be fast movers so that they then can jump into the dream side, which is where they want to be. And my strategy there is allowing them to tell you and then using that message against them. So allow those people out there that are your clients, your past customers to tell you what their desired result is over and over again. Refine that down to your best people and use that as your marketing strategy back to duplicate those best clients. Hey, this is Russell again.

So the next marketing secret came from one of my Inner Circle members. His name is Mike Arce. Mike runs a huge agency helping gym owners, and his ideas are always amazing. So with that said, let me cue up Mike's box back to me. Over the last, I would say, actually four years, I definitely learned a couple things that helped us a lot. The first six years of our business, we just celebrated our 10-year anniversary. First year, six years, we were very stuck at about the $40K in multi-recurring revenue. Kind of sucked. And then in year seven, really found the importance of focusing

and then also going omnipresent with that focus. So we niched down. We used to be able to help all different businesses with their marketing, and then we just decided, you know what, let's focus on an industry that I actually really do care about. Or, you know, for me it was fitness. And so we focused on fitness studios. And then we said, okay, well, let's go omnipresent with it,

meaning I want to be everywhere all the time. So believe it or not, without running one paid ad in three years and probably ten months, because we just started running paid ads for the first time about a month and a half ago. We went from 40K in monthly recurring revenue to 1.4 million in monthly recurring revenue. And it's growing really quick. So to give you context, in July of this year, we were only at 700K in monthly recurring revenue. We doubled that since July. And every month we're adding like another 50 to 70K monthly recurring revenue.

So as far as omnipresent goes, like stuff that we've done is obviously we've created a podcast. In fact, we've created two, but one specific to that particular industry. We've created the best conference right now for the industry. In fact, it's coming up again in a few months, but it's, to me, it's the best conference in the industry. Hands down. It's just, it's a show. Um, we also have created, uh, over 3000 videos that are spread throughout Facebook and YouTube and Instagram, but mainly Facebook and YouTube. Uh, we've also created like book, uh, booklets.

So these quick little booklets that take an hour to read, but they're on marketing. Another one's on sales. Another one's on pre-sales, all that stuff. We've obviously created blogs. We've gone to other conferences, spoke there, been on other podcasts, you know, spoke there. Do it a lot. Like, honestly, like, everything and anything i could think of we created shows anything and everything i could think of that would give us another outlet where we can uh

basically put ourselves as authority in that particular niche we've done and it's worked extremely well for us so anyway i know you wanted me to keep it under three minutes so uh it's done great man hopefully uh something that you want to share. If not, no big deal, man. I'm doing great with the podcast and everything else. So happy new year to you. Happy decade to you. Talk soon. All right. Next is Joe Marfolio. Joe is the guy on my team who runs all of our YouTube stuff. He is an amazing marketer and been an amazing Inner Circle member. And I'm excited for you guys to hear his takeaways. The biggest marketing secret he's had over the last decade. So I think the thing that's helped me the most over the last 10 years to be successful

or what has helped me to have the most success is finding the right partners or finding the people that can complement my strengths. I think sometimes as entrepreneurs, we want to be like this one man gang. Like, okay, I'm putting this product together. I have to come up with the product. I have to come up with the content. I have to come up with the landing page, with the webinar, with the ads. So you have a lot of balls that you're juggling, and it's really easy for one of those balls to fall and everything to get thrown off track or if you're trying to juggle all these

different pieces it's very hard to scale and to grow and to really get to that next level so for example in um one of my the info products i have we're actually getting the 10 million dollar award here at the next funnel hacking live and i didn't do that all by myself i you know there was there's there's three other partners and every one of those partners has a special role that they do and that's what they focus on like one person all he does is is reach out to jvs you'll get jvs and then he does the webinars and the email follow-ups and that's it so you know that allows me to focus on my part and other people focus on their part without having to also worry about that and if he's only going out and getting jvs then we have a pretty full pipeline of people who are going to

promote our product you know and for me my end i take care of the fulfillment making sure it gets fulfilled and the pieces are all put together uh and so so i've i've ran the gamut like i've done it all myself and i've made a lot of money doing it myself but it's it's way it it it gets it gets hard to sustain so to scale and grow it's like you just find people that can fit the pieces and do the things that you either don't want to do or not very good at or shy away from. Because also the other thing is, is if it's something that you're not very good at, you don't want to do, odds are you're not going to end up doing it. Or a lot of times you're not going to do a great job at it. And it's not only the info business that, that works for me is i also do that in my agency where you know we you know if

i you know i can't fulfill everything myself so i find people who are the best at what they do because if i'm if i have a client and he's paying me money i want to make sure i write that i'm giving him the full service um and he he's getting um you know he's getting his money's worth um but i can't do everything i can't do you know i can't do like we do seo we do youtube like i can't do every piece of it so so i try to find people who are really really good at it or i'll either partner with them if they're if they're fulfilling a big part of what I need or I'll hire them either temporarily or long term. So I guess the biggest thing for me is being humble and knowing that you're not Superman and you're not going to do it all and you can't just grunt your way through everything and just kind of grit your teeth and work 18 hours a day and do everything. It's so much easier and satisfying if you could find partners who love to do the stuff you don't want to do and work together and just say in the last 10 years, coming to the realization of that and applying that has helped me more than probably anything else.

Hey, everyone. This is Russell again, and we've got one last one that came in a little bit past the deadline, but we thought we'd sneak it in. This is from Inner Circle member Chris Baden. I hope you guys enjoy this as the last marketing secret from my Inner Circle. The best marketing tip, hands down is the click funnels community. And I'm being serious here. Here's what I mean. Yes, it's the software and the podcast and the books and the resources. Yes. But it's also the live events. It's also the two comma club coaching program. It's the whole thing, the whole community. Think about it. If you want all the best marketing tips and strategies,

go where all the best marketers and marketing is happening. See, for me, my heart was pounding almost out of my chest because I was about to make one of the biggest decisions of my life so far. And of course, I make that with my beautiful wife and she's sitting in a rocking chair across the room, rocking back and forth with our first born at the time that was only two weeks old and I look at her and I'm like are we crazy or is this a good idea and our decision that we were contemplating was going all in on this online marketing thing we had no prior knowledge or experience and it was a really nerve-wracking thing because if it didn't work there was a lot lot at risk for us. So we jumped in all in and less than a month of doing that, making that decision that day in that moment, we find this thing called click funnels. And here's the thing.

Yes, 11 months later, it led to the biggest month that we've ever had in life and we've had ongoing success. But getting involved in the community, I was able to form a life changing partnership with Sean and Melissa Malone. We did a launch and we did almost a quarter million in a month. And then we get, we keep going and we get involved in two comic club coaching program masterminds. And in just 10 months of being focused of that, we did over a million dollars in sales. Look, if I, if life has taught me something so far in this experience is if you want to go fast, go alone. But if you want to go far, go together. So if I had to go back and tell myself just one thing, one marketing tip, what would I say? Don't do it

alone. You got to get plugged in to the ClickFunnels community. Hey, this is Russell again. And really quick, I want to thank you so much for listening to the Marketing Secrets Podcast. I hope you enjoyed this episode. And if you did, can you imagine what it would be like to experience this for four days with 5,000 other insane funnel hackers? People who are just like you, who think like you, who believe like you, who have vision like you. If you would like to do that, then you need to be at this year's Funnel Hacking Live. It's coming up very, very soon. If you don't have your tickets yet, you can go to funnelhackinglive.com and it gives you the ability to leave your home, leave where you're trying to create and dream and come to a place with a whole bunch of people who

think like you, who believe like you, who see visions like you of what they can create and what they can become. Funnel Hacking Live is not just a marketing event. It's not just a personal development event. It's both of those things wrapped into one and it is an experience that will change your life forever. So I want to make sure you get your tickets. If you don't have them yet, go to funnelhackinglive.com. Get your tickets. We have sold out five years in a row. We will sell it this year as well. And after you get tickets, you will be there with 5,000 other insane, crazy, fun funnel hackers talking about how to grow their business, sharing all the best marketing secrets, things Funnel Hackers talking about how to grow their business, sharing all the best marketing secrets,

things that are working today. You gotta go get your tickets now at funnelhackinglab.com. Thanks so much, and I'll see you in Nashville.