Marketing Secrets with Russell Brunson - The Traffic Secret I'm Using Right Now...

Episode Date: April 1, 2020

I hope you're watching what I'm doing and not just reading about how I'm doing it. On this episode Russell talks about how he practices what he preaches when it comes to traffic when marketing his Traffic Secrets book. Here are some of the awesome tidbits you will hear today: Find out what the three types of traffic are. Find out how Russell uses each of the types of traffic to sell more copies of his book. And find out what Russell would do if he decided to start a new business from scratch today. So listen here to find out what kinds of traffic Russell is using to sell more Traffic Secrets books. Transcript - https://marketingsecrets.com/blog/298-the-traffic-secret-i-m-using-right-now Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up everybody, this is Russell Brunson. Welcome back to the Marketing Secrets Show. Excited to be here with you guys today and excited to share with you guys what is happening here in quarantine, how I'm launching the book, and how I'm actually practicing what I preach. So the big question is this.

How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. All right, everybody. So if you have been on anybody's channel for the last three weeks,

I am in the middle of the Traffic Secrets book launch, which has been so much fun. And if you don't have your copy of the book yet, go to trafficsecrets.com. We already paid for the book. You just covered shipping and handling. And it is a huge 300-plus page hardbound book that is my life's work.

And it's here and it's available and it's ready for you right now. We actually ship it on May 5th, but you can get the book and you can order the audio book right now. It's an upsell. We also have a huge box set you can order as an upsell, which gives you the brand new updated hardbound.com secrets, the brand new updated hardbound expert secrets, the new traffic secrets, as well as the unlock the secrets workbook, which is only available right here, right now. Anyway, I want to jump in today because I've been doing interviews like anywhere from six to eight or nine a day, every single day, talking about Traffic Seekers book. And I had some people

who were asking me like, Russell, if you're so good at driving traffic, then why are you doing these podcast interviews? And why are you blah, blah, blah, you know how people are. So I want to take a break from all my interviews to tell you guys why I'm doing this. And the reason why is because I'm literally practicing what I preach. As you read the book, you'll find out there are more than just one way to drive traffic. We don't just rely on Facebook ads. There's a lot of things to do. And in the book I talk about, basically there are three types of traffic. The first type of traffic is traffic that you control. Okay. So that's like, for example, say you look at Facebook ads, right? Like Mark Zuckerberg owns Facebook. He owns all the traffic on Facebook. We can go to him and say, I'm gonna pay you money

and I want you to, I want to control where some of the traffic's going. I want you to send it to my landing page or to my webinar page, wherever we're sending it. So a percentage of our ads are gonna be going directly to where we're pushing it. So that's number one, traffic we control. The second type of traffic is traffic that we earn.

So this is where we're going out, we're doing podcast interviews, we're doing Facebook Lives, we're doing stuff, we're not paying for those ads, but we're earning our way in front of an audience. And then the goal of both those types of traffic is to convert it into traffic that you own, which is your own email list.

So that's outside the context of this podcast. But I wanted you to understand that a lot of people think traffic is just controlling ads. And it's like, no, that's just one piece of it. The other way is ads that you earn, so you're working your way in. And I've shared this a couple of times on some of the different podcasts. But if you think about this, think about how Hollywood does this. Hollywood does this all the time, right? So for example, right now, now we're in quarantine and lockdown

with my kids. What we've been doing is we've been watching all the Marvel movies. So we started in chronological order. So we started with Captain America, and then it's Captain Marvel, and then Iron Man. And we've been going through. And right now, last night, we just watched Thor, The Dark World. I think tonight we're watching Guardians of the Galaxy, and then we keep going through. It's been really fun. And what I'm excited for is that hopefully quarantine ends about May-ish, because in May, the next Marvel movie's coming out, which I'm so excited for, for so many reasons. One is because I haven't seen a good movie in a long time. And number two, it's Black Widow. Come on now, Scarlett Johansson. Who doesn't love Scarlett Johansson? And so we're really excited

for that. But if you start watching how Hollywood promotes this, right, how Marvel does it, a couple things will happen. Number one is they're going to buy their way in. They're going to go and control traffic, right? So what that means is they're going to go on TV. So NBC, CBS, you know, like those channels on TV, they own traffic and Marvel will go and they will buy ads on those things. So they'll control some of the traffic. They can say, the movie's coming out next weekend, go and watch it, right? They'll be in front of other movies. They're going to buy to be on the previews before movies. They buy that spot. So they're buying their way into like this distribution channel. People are already at the movie theater. They're already watching the previews and they buy a spot to be one of the previews, right? So they're buying their way into like this distribution channel. People already at the movie theater, they're already watching the previews and they buy a spot to be one of the

previews, right? So they're buying their way into control traffic. But then about a week before the big old movie comes out, Scarlett Johansson is going to go out there and she's going to go and she'll hit the media circuits, right? She will be on, uh, on today's show, the tonight show, good morning America, uh, the Jimmy Fallon Show, The Late Night Show, I don't even know all the shows, right? All the shows and the radio and the podcast. And she'll spend like two weeks of her life out there on the road working her way in

to all these things. She's not paying to be on The Tonight Show, right? She goes on there and she works her way. And she goes and she talks, she entertains people, she shows a clip for the movie, and then she tells people, opening night's this week and go and watch it, support us. And if they do it right,

all those things together will create this huge launch effect which then we'll get billions you know not billions millions of people to go to movie theater make billion dollars in sales and that movie will live on for a long time okay and so that's what hog would be doing and then a lot of times for us it's like i'm gonna buy a facebook ad that's the only way that we know how to drive traffic our uh most people who are driving traffic in the last five or six years become so lazy, they rely on one thing, which is one of the big reasons why the Traffic Seekers book is helping people to understand how to get traffic from a lot of sources, how to diversify, how to think differently about traffic. And so anyway, I'm literally practicing what I preach right now. I'm doing what Scarlett Johansson was doing when the movie's

coming out, right? I'm going out there and I am doing this. I'm out there on the podcast circuit. So for all of you guys, we may not be able to get on Today Show and Tonight Show and CNN and all those kind of things, but there is that equivalent in every market. Every market has a media circuit, right? There's podcasts, there are blogs,

there are YouTube channels, there are like all these things are already there. So your job is to figure out how do I work my way in? How can I do that? And that's what I've been doing. I've been literally eight hours a day, every day for the last three weeks doing this. And from that, we're selling tens of thousands of copies of the book. I'm hitting this one and this one and this one and this one. And I'm telling my story and I'm promoting the book that's coming out and having to get a free copy. And I'm just, I'm doing the whole circuits. And so, like I said, this is how the whole game is played. I'm doing it. Hopefully

you're doing it. But I get so many times people were just like, well, I don, uh, this is how the whole game is played. Like I'm doing it. Hopefully you're doing it. But, um, I get so many times people were just like, well, I don't have, I can't buy Facebook ads. I can't afford ads. I can't, you know, all the different reasons why people can't do something. And I just want to like, um, argue for you that you can, it's just like, you just gotta go create something amazing and then go and do it. Um, and so there, there's my challenge for today.

Uh, anyway, um, I hope, I hope that makes sense to you guys. For any of you guys, I don't know. It's interesting as I watch people who are in business and people are in this state of continual learning. I think if I was to start a business over from scratch right now, what I would do immediately, I'd go create something free. I'd spend an hour tonight just, okay, what's something sexy and cool I can make for free? A free report, a free video, free something.

Something that's just awesome. And then I would go immediately. The first thing I'd do is I would find my dream 100 on the podcast circuits. I would email them all like, hey, I got this really cool thing I just made about how to blog. Can I come talk about it on your show? And I'll give it free for all your audience. And they'll say, yes. And I'll go do 20 podcast interviews. Then I'll go to Facebook. Who are all the Facebook people? And I'll message, you know, same thing. And I'll hit all the circuits like that. Same game that you guys should be playing as well. If you're not, what are you waiting for?

Let's go. It's time to work your way in and start getting traffic today. All right, hope that helps you guys. I appreciate you all. Thank you so much for everything. Thanks for listening to the podcast. If you enjoyed this one,

please take a picture of it on your phone and share it on social media. Tag me in it. Tell other people to go listen. Obviously, I publish this podcast for you for free. All I ask in return is for you to let other people know about it. That's the only way that we can help this thing grow,

and hopefully it'll help other people and other entrepreneurs as well. Thanks again for being here. Appreciate you all, and I will see you guys all again soon. Bye, everybody. Hey, everybody. This is Russell again, and really quick, I wanted to invite you to join arguably the best thing that we've ever put out inside the ClickFunnels community, and it is a challenge we call the One Funnel Away Challenge.

You know, everyone in their business, in their life, they're one funnel away from something. Some of you guys are one funnel away from quitting your job. Some of you guys are one funnel away from getting more impact. Some of you guys are a funnel away from growing your company to the next level. And so we created this challenge to help you to create and launch your first or your next funnel. No matter where you are in your business, this challenge is going to help you to create and launch your first or your next funnel. No matter where you are in your business,

this challenge is going to help you. It's going to help you understand the strategy, help you understand the tactics, help you understand all the things you need to be successful with your funnel. So what I recommend you do right now is stop everything, pause this audio, go online and go to onefunnelaway.com. That's onefunnelaway.com and join the next challenge. There's a challenge starting in the next few days.

So go get started right now. Onefunnelaway.com.