Marketing Secrets with Russell Brunson - The Two Shifts That Most People Missed...

Episode Date: July 10, 2019

Two quick comments that Lindsey Stirling made at Funnel Hacking Live that could change your life. On today's episode Russell shares comments made by Lindsey Stirling at Funnel Hacking Live 2019, and how they relate to his own journey in marketing. Here are some of the awesome things to listen for in this episode: Hear Russell's perspective to comments Lindsey made at Funnel Hacking Live between songs. Find out how Lindsey got started on YouTube, and how it seems similar to things other marketers have probably done. And see why Lindsey and Russell both think that finding success can change who you are, and how they have been able to stay grounded. So listen here to find out how Lindsey Stirling has found success, and why her journey seems so familiar. Transcript - https://marketingsecrets.com/blog/222-the-two-shifts-that-most-people-missed Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey, everybody, this is Russell Brunson. Welcome back to the Marketing Secrets Podcast. I am really, really, really, really excited for this episode and the next episode. I'm excited about all of them, otherwise I wouldn't publish them, but these are two I'm really excited about because this is based on something amazing

that happened at Funnel Hacking Live. For those who were there, you experienced it. My guess is even if you were there, you may have missed these two comments that were made by Lindsey Stirling that had such a big profound impact on me. And so I wanted to actually share them with everybody today and hopefully it'll give you guys the same impact as well. So the big question is this.

How are entrepreneurs like us who didn't cheat and take on venture capital, who are spending money from our own pockets? How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. All right, everybody. So this year at Funnel Hacking Live, I guess it was last year now, still this year, but the most recent Funnel Hacking Live, I wanted to end the event with something amazing. In the past two years prior, we had Tony Robbins come, which is always amazing. I wanted something different and fun and unique.

And we went back and forth, and finally we decided to do a concert. And we thought, who should we get to do a concert? And after a lot of brainstorming and going back and forth, we decided to invite Lindsey Stirling. And if you don't know who Lindsey Stirling is, just go to YouTube and search, look her up. You'll see she was on America's Got Talent a few years ago. And she's a dancing violinist. And she got kicked off after a couple seasons. And then a little while later she came out and blew up and became this huge thing and um

it's amazing like her videos on youtube her music is is amazing and so that was so much fun to have her come and play violin and dance and do her whole thing at fun like you live and i was excited for so that was unique a lot of people hadn't heard of it those who had seen her perform knew how much fun it was um and she doesn't perform. In fact, she hadn't performed for over a year when she came to Funnel Hiking Live. Uh, but they came and performed and the performance was insane. Like, Oh, I can't even tell you how, how cool it was so much cooler than I hoped for. I think everyone had an amazing experience. But, um, uh, after the, uh, after she performed, I had a chance to do a live Q&A with her. And actually, that'll be next episode.

I'm going to share the live Q&A with you because it was very powerful as well. But during her performance, twice she took a break from dancing and playing the violin. And she came and spoke in the microphone. And she dropped some gold nuggets that were so powerful. And my one fear is that because of an event, and there's so much stuff that happened over the four days, and this is the last thing, and you're listening, you're sucked into the entertainment that, um, I didn't want people to miss these two comments because I thought both of them were so, so, so powerful. And so, um, I went back to the videos and I found those, those clips of her and, um, I'm going to play both those clips so you can hear them. And I'm going to set up each one. So I'll set up the first one right now. So this was after she

had came and sang, you know, or not sang, she had played the first song and she came in and introduced herself to, to the funnel hacking community, which is kind of fun. But she told her story about, you know, we always talk about how click funnels your own funnel way. She told her story about how, um, you know, she was very, very similar thing happened to her, where she found out about YouTube and I don't want to spoil the surprise, but she tried and she published and she published and she published and she published and tried and tried and tried until boom, one of them hit. And she's going to tell you guys that story right now.

But, um, as you're listening to this, just think back, um, because I guarantee wherever you are in your business right now, if you were at the beginning phase or if you're in the middle or if you're wherever you're at, um, we're always hitting these plateaus. We're always hitting these things. And this, um, as I listened to it again tonight, gave me like re inspired me about like, yes, I got to keep publishing, keep putting it out, keep moving it forward. And so hopefully it'll do the same for you. So I'm gonna keep this, uh, first clip and then we come back. I'll, um, I'll explain the second one right after. Wow. You guys, thank you. Thank you so much. What an amazing enthusiastic group.

It is an honor literally to perform in front of people who, who give, thank you. Thank you so much. What an amazing, enthusiastic group. It is an honor, literally, to perform in front of people who give me energy back. So thank you so much. That's how I see a performance. It's an exchange. We will work our butts off up here. And we appreciate it when you give us something to feed off of and to thrive with. So what's up, my funnel hackers?

My click funnelers? My funnelers? What's the proper term? Oh, I got it the first time. What's up, funnel hackers? How are you? You know, they brought me not only because I'm a violinist and a dancer, but also they really brought me here because I can speak your language. I can use words like algorithm, data, analytics.

Yeah? Okay. Beta testing. But, you know, being at this event and the energy, the, like, extreme amount of positive energy and the pure excitement that I can just feel in this room from what you've experienced this week, it gets me super amped. Because I remember when I first found my first bit of success, you know, and I was playing open mic nights and I was doing all the thankless gigs, just trying to get anyone to listen to my music, like for years. And then I remember sitting one day, I heard about this class that was being taught after hours at school at BYU. And it was a one time like little seminar on the platform of YouTube. And I remember thinking, well, this sounds interesting. I don't really get what it's all about. But for some reason, I went.

And the same enthusiasm that I feel from you guys is what I experienced as I sat in this little seminar, this like three-hour long, you know, I guess, tutorial on how to use YouTube as a marketing platform. And my mind was blown. And I remember leaving that room knowing that this was the way. And I'd been getting pretty discouraged. I'd been doing so much and nothing was happening. And I was kind of almost at my like, well, I just don't know how much longer I can continue this type of a phase. And that is when I went to this YouTube

class and it clicked. And I just knew that this was how I was going to make it. I knew it was going to work, too, and I can sense that same excitement and enthusiasm from you guys, and when you get that, you can work forever. You can work endlessly because you've got that fire under you, and you know, I started my YouTube channel literally the next day. Started putting up videos, and it was about 10 months later, after putting up quite a few videos, that finally the video hit, that changed my life. And within 24 hours, that video had a million views. And I remember for me at the time, I had like 100,000 subscribers, which I was very excited about, very proud of those. But, you know, at this point I got several, you know, maybe like

50,000 views in a day on a good video. And to get a million in a day, I remember first thinking that my computer or the internet was broken, something had to be wrong. But then I realized, I think my life just changed. And the thing that's really cool about this story to me, looking back on it in hindsight, is that you never know when your moment is going to be. I think for almost every artist or entrepreneur, you know, you work, you work, you work, you work, and then all of a sudden you're an overnight success to the rest of the world. But you never know if that breakthrough moment is literally tomorrow,

if it's in a month, if it's in a year. And so that's what kept me going and kept me excited was the fact that it could have been just around the corner any day. And then finally, this next song, Crystallize, is the song that changed my life. All right, wasn't that awesome? Oh, so good. All right, now let's do the second one because this one I think is even more powerful.

It's interesting, as I've been doing this business now for 15 plus years. Um, I've seen a lot of people, um, in different situations, people who are on stage or one way people off stage are different. I've seen people who, who came in as really good people and the industry made them a lot of money, made them a lot of fame and a lot of people lost their way. Um, and it's very, very sad to me. In fact, one of the things that I say my biggest fear is that my journey in this whole thing, I'm going to lose myself, lose my way. And I'm very conscious of that and very careful with that along the journey.

And it's been sad as I've seen so many people I love and care who have lost their way as success has come to them. And anyway, it was interesting because Lindsay, during her second break, during her performance, talked about this with herself and the commitment and the covenant she made with God that if he was going to bless her with success, that she would be willing to go wherever he wanted her to go and that she wouldn't change and she would remain the same. And it was such a, for me, such a powerful moment. I think a lot of people probably missed, but it was one of the most powerful moments of Funnel Hacking Live for me. And so I want you to hear in her own words, the next clip where she tells about that commitment that she made. And hopefully as you guys are listening to this, once again, no matter where you are in your business right now, especially at the beginning stage, I challenge you to make that same commitment to God or whoever you believe in to remain

the same, to not shift as a person, not become a bad person or shift because of fame or money or success. Because when all is said and done, none of that stuff really matters. What really matters is how we treat people along the way. So with that said, I'm going to let you guys listen to the last clip from Lindsay. And then on the next podcast episode, I'm going to bring you guys in behind the scenes of the live Q&A I did at Funnel Hacking Live. Thank you so much, you guys. I wrote that song from the place of the independent woman inside myself.

Don't need a man to hold my hand, but I want one to hold my heart. You know, it was kind of my, I don't need a man, but I need a man song. And you know, sorry, I am a little out of shape. If you can't tell by my heavy breathing. But you know, in this pursuit, you know, when I look back over like where I came from and where I am now, in this pursuit of following my dreams, you know, it's such an interesting process to make sure that the things that were important to you when you started are the things that are important to you when you get to wherever it is you're going and you know I'm a very very um spiritual person also very very religious and when I first started to see that my

you know career was becoming an actual career, and things were happening, and opportunities were coming, and I realized, like, oh my gosh, I think this is working. In a way, it terrified me, because I thought to myself, like, I don't want to change. I don't want to lose myself in the process of all of this. And so I remember I made a promise right then and there to God. And I promised God that I would do everything I could to stay on the foundation that had brought me to this point and be true to the values that I had lived by up

to that point and my beliefs, because that had been a foundational element of my life. And I figured if I kept that, there's only so far off I can go if my foundation is the same. And so I made this promise to God that if, you know, I'm going to do everything I can to if my foundation is the same. And so I made this promise to God that if, you know, I'm going to do everything I can to keep my end of this bargain and to stay true to who I am. And in return, take me wherever you want me to go, wherever it's meant to be. And, um, you know, some people, especially when I first was getting a lot of traction and a lot of success, people thought I was so smart and I had just beat the system. I'd found this backdoor way into the music industry. And, you know, this girl's really, really smart is what everybody was saying.

But the fact of the matter is, is that I was so led and guided and I feel like I owe so much of my success to that promise I made in my college apartment in Provo, Utah. And, you know, this next song is called Mirage. And I think the concept of a mirage is so interesting because, you know, it's this thing in the distance that looks appealing, whether it's, you know, if you're lost in the desert, that's the easiest way to think of a mirage if you're lost in the desert and you're so thirsty so so thirsty you're dying of thirst and in the distance you see a little pool of water and if you chase that pool of water with everything you've got trusting that mirage you'll get there and there'll be

nothing to sustain you and that's how I think of goals and dreams. They're wonderful to chase, but if that's all you're after is the end goal and you lose sight of your foundation, you will get there and you'll realize there's nothing to sustain you. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind the scenes reality TV show at www.funnelhacker.tv.