Marketing Secrets with Russell Brunson - The Wake Of Contribution Inside Your Definite Purpose

Episode Date: March 9, 2022

Napoleon Hill said: There is one quality which one must possess to win, and that is definiteness of purpose, the knowledge of what one wants, and a burning desire to possess it. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Russell Brunson's podcast transcript dives deep into the concept of definiteness of purpose, a principle he learned from Napoleon Hill. He highlights the importance of having a clear and unwavering purpose in life, emphasizing that it's not just about having a vague idea of what you want, but having a burning desire to achieve it at all costs. He shares his personal journey of writing books and how he often starts over after realizing he doesn't like the initial drafts, preferring to teach the principles in live events before rewriting the books. Currently, he's working on a book titled "Secrets of Success" and is preparing to present its introductory chapter at a live event in Mexico. Brunson emphasizes the significance of definiteness of purpose as a driving force behind success. He defines it as having a clear and determined goal, coupled with a burning desire to achieve it. Drawing from Napoleon Hill's teachings, he stresses that having a definite purpose sets the foundation for success, fueling one's actions and decisions. He encourages listeners to search for their purpose, whether it's creating something new or aligning with an existing mission they deeply believe in. Brunson reflects on his own mission to help entrepreneurs and the impact of definiteness of purpose in driving positive change and contribution. In closing, he urges listeners to pursue their purpose with determination and invites them to share their own purposes with him on social media, emphasizing his role in supporting creators and changemakers. Overall, Brunson's message underscores the transformative power of definiteness of purpose in shaping lives and creating meaningful impact. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey, what's up everybody? This is Russell Brunson and welcome back to the Marketing Secrets Podcast. I'm here today in Mexico preparing for an event tomorrow with the 2ComicClubX Mastermind Group as well as the Inner Circle and the Category Kings. And I'm actually doing a presentation all about personal development and how to literally go and get whatever it is you want in life. And so I got some thoughts and some ideas I want to share with you guys. So with that said, we'll cue the theme song and we'll come back. We're going to be talking about definiteness of purpose.

So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital? We're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. All right, so some of you guys have heard this story in the past, but when I write books, apparently my process, I didn't plan it this way, but I usually write a book and then decide I don't like it and delete it and then go and do a

live event where I teach the entire principles and concepts and then start over and write the book again. And I keep forgetting this apparently because you would think that it'd be easier for me just to do a live event, teaching the principles and then write a book afterwards. But alas, I have forgotten every single time. So I've literally done this. I did it for the dot-com secrets book, the expert secrets book, and the traffic secrets book. And right now I'm doing it with the secrets of success book. Whoa, you guys just found out the title. I haven't told anybody publicly yet. So congratulations. You know something nobody else does. And so that's the new book I'm writing. And I wrote it, I wrote about 200 and something pages and realized I didn't like it and deleted it. And now I'm doing a live I wrote it. I wrote about 200 and something pages and realized I didn't like it

and deleted it. And now I'm doing a live event for our mastermind group. And I was trying to think, like, how am I going to do this? My category kings were asking me and begging me that I could, you should do it at your penthouse in downtown Boise and teach us for three days there. And I was going to, but I just didn't have the, anyway, long story. I was like, well, I'm doing this thing in Mexico. We have everyone coming. This is going to be the best place for me to do it. And so I've been preparing for it, putting it together. And I'm stressing about, excited about all the things that come with the new presentation and new principles. And, you know, um, I think a lot about this. I study a lot about this. I, I go deep on

this. I think of, you know, in my own mind, I'm trying to always figure out how to be more successful. So I have a lot of stuff here. I felt a lot of people would be successful, but I've never, um, I've never broken it down in a way that I can share with people. So that's been kind of a hard process. Like how do you take this thing that you've been, you know, a lot of it subconsciously doing some of it consciously doing for the last, you know, 20, 30 years of your life. And how do you put it in a way that people can then take it as a system and use? And that's been my challenge. I think I got it.

I'm really excited. And so tomorrow I'm actually doing a session in the morning. It's about 90 minutes with everybody. It's basically going to be the intro chapter for the new book. But it's something that's powerful. I can't tell you everything that's happening there. But anyway, it's going to be, I'm really excited for it. It's going to, I think it's going to change people's lives.

So that'll be the intro session. Then we break, we got excursions and we come back eight o'clock at night. I'm going from eight o'clock until two or three in the morning, um, teaching the rest of the book. Um, and I'm so excited for it. So someday this book will be there and you guys can read it. Hopefully it's good. Uh, if it sucks, then yeah, don't tell me about it. Cause I put so much effort into this thing. It's crazy. Um, but as I'm working on this, there's, there's one, like, there's one concept that just like keeps driving throughout this book, but as I'm working on this, there's, there's one, like there's one concept that just like keeps driving throughout this book, um, over and over and over again.

And it's a principle I learned from Napoleon Hill. And those, I think a lot of you guys know who Napoleon Hill is. If you don't hear the book, think and grow rich or the laws of success. He's written a whole bunch of amazing books and magazines. And, um, I've recently acquired most of his life work, uh,, original copies and original manuscripts. And it's just been like one of the coolest things ever. But I'm telling you this because one, it's interesting in almost everything that Napoleon Hill has written,

he has this one thread that weaves throughout all of it over and over and over again. From every book, every course, every manuscript, like everything I've found that I've acquired, every magazine article, he just keeps coming back to this one thing. And as I've been putting this together, it's been interesting because I keep coming back to it as well. And I talked about it at Funnel Hacking Live for a little bit for those who were there, but the principle is called definiteness of purpose.

It was funny at Funnel Hacking Live, I couldn't remember how to say that word definiteness. It's like the hardest word to say, but I've gotten it now. The way I remember it, for those who try to remember it, is definite. Like I'm definitely going to do it. I'm definiteness. I keep the, the way I remember it for those who try to remember it is, is definite. Like I'm definitely going to do a definiteness. I have definiteness of purpose. And so Napoleon Hill talks about this. Like if you want something in life, you have, it's not just like I have a purpose, but it's like I've definiteness of purpose. So it's not just like, Oh yeah, I'm hoping to get this thing. It's like, no, no, no. Like I'm definitely going to get like definiteness of purpose. This is the thing. This is where it is. This is how I'm going to get it. Right.

And there's a quote from his book. One of his books. He says that there is one quality, which one must possess to win. And that is definiteness of purpose, the knowledge one wants and a burning desire to possess it. Okay. So that's what definiteness of purposes is all about. Like seeing the thing you want, but more so than just seeing it, seeing it and then having this burning desire. Like I have to have that thing at all costs. I'm going for it. I'm looking for it. I'm going to figure it out. I'm going to run towards, I'm going to figure those things out. Right. And then from there, you know, there's a lot more that goes into this, but it's building on the plan and the structure and the strategy and then the tactics, like all this stuff to go and get that

thing. But it begins with that purpose. If you don't have that definition, the purpose is hard. I think a lot of people don't have that. Like they're coming into, you know, like so many people, like they don't have a purpose. They're like, I don't know, I'm just here. Like, I don't have a purpose. And I think that, um, God's put desires in all of our hearts and, and that are, that are there to like, give us that, that purpose. And so if, if you haven't found that in your life where you're like, I know the purposes I'm doing, like sometimes I think some people think it's like, Oh, I gotta do like Russell. I gotta figure out like, what's my mission and who am I going to serve? And that may be it. Uh, one thing I talked about during my presentation tomorrow is like, there's presentation tomorrow is the purpose is twofold.

Sometimes it's like I need to go and create this purpose, create this movement, create this calling. You're creating something. Other times it's alignment with it. There are so many rock stars on my team who have aligned with my definite purpose and they're part of it. I couldn't do it without them. It's not always like I have to be the one that's creating this whole new thing.

It's like either I'm going to create something or I need to align with somebody who's created, like, what do I believe in? Like, what's the missions that I, that, that I have so much belief in, in the mission, what they're doing. Like I have, like, I want to, I want to pursue their goal. I want to pursue their mission with definite purpose. I want to be aligned with them, want to help them, want to serve them, want to be part of the mission. Right. And so I think the big thing is looking for those things. Like, what are the things you're passionate about? If you're not passionate about anything, well, it's time to start dabbling. Dabble in a million different things until you find something that like lights a spark and gets you excited that you can like say, this is my thing. I'm

going to move forward with depth and a purpose. I think they're going to create something amazing. I'm going to find someone who already is doing something I believe in. I'm going to align with them. I'm going to serve. I'm going to be part of that. And it could be anything, right? I know when we first introduced Operation Underground Railroad with the ClickFunnels community back, man, four years ago now, I had so many people who came back and said, I resonate with this mission. I want to be part of it. And they started weaving into their events and with their products and the things they were doing because they wanted to be part of that, right? They wanted to help to serve these children with definiteness of purpose. Like that's a purpose I want to be aligned with. I want to work towards. And they didn't create it.

I didn't create it, right? Tim Ballard was the one who was called for that mission, right? He was the one who had to do it. But all of us have a chance to look at that purpose and say, okay, I want to align with that, right? And I have a burning desire to do it. I'm going to do everything in my power to win, to help, to serve, to do that thing, right? And so, and all of us, we have different times in life, but the initial thread is that, right?

And I'm glad that you didn't just say you got to have a purpose. And a lot of times nowadays, people are like, you got to have a why, like what's your why? And what Napoleon Hill is saying is so much deeper than that. It's not just a why, it's your purpose, which is bigger. A why is like a reason I want something, right? Which is big, it's important. But you say not as a why, it's your purpose. Like it's bigger.

It's like, this is the purpose of me being here is to go and do this thing, to get, to achieve, to retrieve, to bring back, to save, to fix, like whatever your purpose is, right? It's purpose, but not just like a purpose. It's like definiteness. Like I am, I am lasering in on this target. I'm looking at that thing and I know that's what I need to get. That's the thing I've been called to serve, to achieve, to, to figure out. And then you start running towards that thing. Okay. And so that's the thing I wanted to share. Cause again, like there's, there's a million things I could share with you from these presentations and this eventual book. But like the one thing that's like this thread throughout is like really understanding that, like, what are you moving towards with definiteness of purpose? Right. Not just like, what am I, what am I wandering? Like a lot of us are wanders. We're,

we're, um, we're drifters. We're kind of like, you know, waiting for something, but I'm looking at like, what is the thing I can look and say that, like, that is the goal. That's the mission. That's the purpose. And I'm like, with all my focus, all my energy, I'm moving forward with definite purpose to accomplish, to do, to, to go after that thing. If you don't have that thing, I would implore you. I would beg you. I would ask you to go look for that thing and start searching for it because, um, the quality of your life, the excitement, the energy, the passion, all the things will increase when you are moving towards something with definite as a purpose. Too many people live their lives on a couch watching Netflix, where I think like the good stuff, the stuff you're going to remember, the stuff that people remember you for are these

other things, right? I think sometimes people hear this and they're like, oh, like you're saying I'm not ready, I'm not worthy, I'm not, I'm not saying that at all. I think all of you guys right now are good enough. Like I believe God's proud of you. I believe I'm proud of you. Like if you don't accomplish anything, it doesn't matter to me. But the pursuit of something great will change you

and it'll change the people around you. It'll change the people in the wake of the service you're doing. As you move forward with a mission, with something, the wake of people behind you that changes their lives, the wake of contribution is huge, right? I look at like my mission to help entrepreneurs and to serve in all these things I've been doing. Like I've been moving forward with definite purpose, trying to, you know, you have all my power to create, to do, to serve, to do these kinds of things. And the wake behind me is contribution, right? Like it's created jobs. It's helped people and their families. Like it's helped, um, entrepreneurs to start their own

companies. Like, like the wake of contribution when you are moving forward with definite purpose is huge. And so go and create those wakes of contribution, run, move forward, have some fun, like go serve people, um, pick a purpose and run towards it. Not that, not because you have to have that for anyone to love you or to care about you or that you need that to be a better person. Like that's not the things it's, it's finding that purpose. And then like, it'll, it'll light you up. It'll change you in a way that nothing else ever could. And so anyway, there's my call to you. It's time you guys, your purpose is out there. You'll find it and then pursue it with definiteness. If you do that, not only will it change your life,

it will change the lives of the people that are in your wake of contribution. So go and do it. Have some fun with it. And then wait for me to write this darn book. Hopefully it gets done sooner than later because I want to share it with you guys. I think these principles are good.

I'm excited. So all right, that's all I got. Thank you so much. Have an amazing day. And let me know if you see this on Instagram or Facebook or anywhere, tag me, I take a picture on your phone and tag me. You upload the picture to Facebook or Instagram and tag me and tell me like, what is your purpose? Like, what are you pursuing with definiteness? And, um, and when you do that, I want to hear about it because you guys are the people that are changing the world. And so if I can support you and help in any way, that's my role. That's my job is to help support the creators, help giving you guys the ability to get your

message out to more people because you are the ones who are changing the world. Thanks so much. And I'll talk to you guys again soon. Bye, everybody. Thank you for listening to the Marketing Secrets Podcast. If you've loved this episode, then please take a screenshot on your phone and post it to Facebook, Instagram, or wherever you post stuff. And be sure to tag me and let me know why you like this episode and what you'd like to hear in the future.

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