Marketing Secrets with Russell Brunson - The Webinar Bombed... Now What?

Episode Date: September 8, 2021

Even for me who has done literally hundreds and hundreds of webinars, sometimes they don’t work. What are the adjustments we make to make it work better next time? Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Hey. What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets podcast. Today I'm going to tell you about my most recent failure, that happened yesterday. All right, everybody. So usually, on most things you have a chance to hear the highlight reel. Normally I will tell you a story about how like, "Oh, five years ago, six years ago, I did a webinar and it bombed, and now I'm amazing." But rarely do you get to hear me talk about my failures in the midst of the failures, when I'm still licking my wounds and trying to figure it all out. So, that's our mood today. I hope you guys don't mind. It's actually interesting. A lot of you have heard my story about 10X, where I did $3.2 million in 90 minutes. What a lot of you don't know is like two months prior to that, I had spoken at an event, and I had tweaked my pitch a little bit. I did the pitch in a little small audience, and it completely bombed. And you know, two and a half months later I did it at 10X and killed it. And I told the story about 10X and I killed it because that's the story that's fun to tell, but I didn't tell the story about how two months earlier, I did a webinar to a group of people and completely bombed. Or not a webinar. Like a live event. That's the thing about this game. There's always the ebbs and the flows, the ups and the downs. I've been reading a new book by Tim... Tim something. Dang it. I should know this. Tim Grover. Tim Glover. Something. Anyway, it's called Winning. He wrote one called Relentless, which was good, but Winning is way better. Talking about winning in there. He's like, "Winning is unforgiving. Winning doesn't care about you. Winning, there's ups and the downs, and it's just... " Anyway, so today, or after yesterday I'm like I feel like winning is beating me up a little bit. But it's okay, because it's how you learn. And so, but I'm just like everybody else. Like yesterday... And I did a webinar yesterday, or a podcast yesterday, so if you listen to the last podcast, you'll hear me talk a little about this. But I was excited. We bought a new company. We spent multiple eight figures on the new company, so it wasn't small, and we were doing a webinar to the customer list to sell ClickFunnels. Because the whole purpose of buying this company was to use it as a front end to hopefully people in ClickFunnels, right? And so, I'm all excited because we're going to turn these people into ClickFunnels members. It's going to be amazing. Anyway, so I do this webinar. And first off, I'm like, "Dude. Well, I'm on fire. Things are feeling good." And then I look over at the comments, because at a couple parts I played little videos. So the videos, I looked at the comments, and oh my gosh. These people, my new customers that I just spent multiple eight figures on, are not happy. They are pissed. They don't like the webinar. They don't like the beat. They think I talk too fast. They think that this is like an MLM pitch. They think all of the things. And I start reading these things by a whole bunch of people, and John on my team runs in. He's like, "The comments are going south." I'm like, "Yeah. I don't know what to do." I'm doing a webinar. The whole bunch of people, I've got to keep going. And so I get back on. I do the whole webinar. And afterwards, you know. What I was expecting to be a high six figure day, maybe seven figure day, ended up being a five figure. A low five figure day. I was like, "Oh, man. That was not good." Because I've got to pay back multiple eight figures. I needed this to convert better than it did. So at first I was just like, the initial was just like anger, and then depression. These are all in the moment, right? And then it's just like I want to be depressed. I want to go hide. I just want to quit. But then I'm like, "I can't quit. I need to pay back the loan that we took out for this company. I've got to figure this out." Right? So after being kind of bummed for a little bit, then it was like, "Okay. I've got to figure this out." So after about an hour of me moping and wanting just to quit and run and hide in a hole and everything... Because it's weird. I don't know about you guys, but there's so many emotions. I'm not sure if you saw the 10X documentary. If not, I think it's 10xdocumentary.com. We did a whole documentary on this. But I spoke at the first 10X. We had $3.2 million in sales. The next 10X was in a stadium. It was three times as big. 35,000 people. Everyone thought I was going to make a billion dollars, and I bombed at it. We have a whole documentary documenting the bomb. But the thing for me is it's hard for a couple reasons. Number one is like I always want people on my team to feel the energy of what we're doing. Right? Because the more excited they are, they're more excited about their jobs and what we're doing. And so, leading this webinar, we had 7,500 people register, and we're talking to them and getting them excited. And the day of the webinar I message them, "It's webinar day. It's going to be so much fun." Like we're pumped and excited, and the webinar is happening. And then when it doesn't happen, partially it's like, "Oh, I feel like I let all of them down. Right?" Because the 10X thing, if you watch the documentary, I felt the same way. I felt like I let all these people down. We flew all these people in, and everyone was excited to see this thing, and it didn't happen. And so, like ugh. Partially it's me licking my wounds, because I felt like I let everybody down. The second half for me is just like embarrassing. Right? I'm a performer. I'm an athlete. I'm an entrepreneur. I step up, I perform. And when I step up and don't perform, it's embarrassing. Right? One of my friends, he's a UFC fighter. He fought a big fight. He's in the top four or five. This is just like a month ago. Two or three weeks ago, actually. And he went out there and he lost in the first round. He got tapped out. And he went to Instagram instantly afterwards and posted. He's like, "I'm embarrassed." That's how I feel. It's like it's embarrassing. Just embarrassing. Even my wife. I get home, and Colette's like, "How'd it go?" And I'm like, "Uh, I just want to crawl in a hole and hide." So, I'm telling you these things for a couple reasons. Number one, I want you to know that I go through it as well. Because I'm sure you guys go through this too, right? Where you're expecting this, and then this comes in and you're frustrated or depressed or angry. All of the emotions come in, right? So I wanted to share with you, hopefully to help you just understand that even me, at this level in the game for me, I still go through that. I'm going through it right now, like in the middle of it. In the middle of being embarrassed and being frustrated. Like I didn't even want to go to the office today. I just want to sit at home and watch movies and eat ice cream. That sounds good, actually. Maybe I will do that. Just kidding. Well, I'm not completely ruling it out yet, but anyway. But then the second half is where the lesson is. Because after licking my wounds and being depressed and being embarrassed, and all the emotions that come with that, then I was like, "Well, I've got a job to do." Right? And wrestling is the same way. I lose a match, be frustrated, embarrassed, angry, all the things, and then it's like, "Well, I've got to come back and win this tournament." Or, you know. Placed third in this tournament. "I've got to come back and compete in the next tournament. I've got to come back and like... " So now it's like what are the adjustments I make? I'm like, "Okay. Well, the webinar didn't work, so I'm not going to go set out 500 replay emails, because it didn't work, and so it's not worth the effort. Right? So we're calling an audible. We're shifting that." Number two, it's like, "Okay. We misunderstood our audience." Right? The audience who I thought they were were definitely not who they were, so who is the audience? I've got to figure this out. Like Danny Kennedy 101, message to market match. My message did not match the market, right? So I've got to figure this out. In fact, when we lost ClickFunnels the first five times, it was an interesting thing. Same thing. The first five launches of ClickFunnels failed, failed, failed, failed, failed. And number six is when it hit, because I'd figured out the message to market match. What is the message that this market needs to buy the product? So I realized I had a message to market mismatch. So the first question is, who is the actual market? So we started digging through the data, and like who are they. I assumed they were this. They're not. So, who are they? And I figured that out. Okay, now what is the purpose? Why are they buying this product? Why did they come into this room? Why in this ecosystem? What's the reasoning they had? Okay, now we know that. Now the mechanism. I just talked about getting from zero to a million bucks. First off is like you've got to figure out who is it you're selling, then you start figuring out what is it you're actually selling, and then how you're selling it. The what and the how, right? And so, I know the what's ClickFunnels. It's like it has to be that. That's the whole purpose, right? So I know who now. The who, I misunderstood the who. Number two is like what? Well, I'm still selling the same what. So, the last one is how. What is the mechanism? What's the thing that we're using to sell? Right? And I thought that the webinar was going to be the thing to sell everybody. Now that I quickly figured out, okay, the webinar's not the thing. Okay, well what is the thing? How am I going to sell people this product? I'm like, well they just bought... I'm looking at what the product they just purchased, which is video creation software that helps make doodle videos and things like that, right? So it's like, okay, this is the mechanism that they bought, right? They're buying software that helps them do this, so I need to use that same mechanism to convert them. So, right now I am in the process. Within an hour of me bombing the webinar, I had hired a writer to start on this process. But now we're working on a Video Sales Letter for my OGs. We call them VSLs, for those who are newer. It's called a Video Sales Letter, VSL. And we're going to hand sketch out the VSL. So, someone comes in. They bought software that does VSLs. I'm going to have them hand sketch out a VSL. We're going to have them surveying the VSL to figure out which audience they are, and then the VSL will change on the fly, depending on who they are. So if, "This person is this market or this market or this market or this," who they are, it will speak specifically to that who, and bridge the gap on why they now need ClickFunnels. So that is the second test, and that test may bomb. I may go and spend a month trying to build this thing out, paying to hand do all the videos, all of the thing, and it may completely bomb. But that's the game, right? It's trying and failing, trying and failing. But it comes back to understanding it's the core things, right? Understanding, okay, who is the market? Right? The market to message match. Who is the market? What's the message you need to actually convert that, and keep tweaking that and change that until you figure it out. ClickFunnels, I failed five times. Five launches before we hit it. And I could have easily failed on the first or the second or the third or the fourth or the fifth, but I didn't, luckily. Thank heavens. Woo hoo. Otherwise most of you guys wouldn't even be here. And I kept working until we figured it out. Three weeks before... Or two weeks. Whatever it was. A month ago. A month before the 10X event, I tried my presentation, and I flopped. I tweaked the market to method match, tweaked those things, and then a month later, whatever it was, at 10X, boom. $3.2 million in sales. Right? So, it's our ability to look at the failures, lick our wounds quickly, and then make the adjustments that are the key to winning this game. Okay? Because man, I don't care what level you are. I don't care if you do this for 20 years, like I had. I don't care if you've done that webinar 150 times live, and you know exactly what words to say in order to get people to buy. If it fails, sometimes it does, and you've got to come back and figure out what are the adjustments. My buddy who's a UFC fighter, right? Lost in the match. He's going to come back and look at the adjustments. What are the adjustments he's got to make? I think that's where a lot of people, they fail. It's that they failed, and then they think that they're a failure, as opposed to like, "I failed. Crap. That method didn't work, but I'm stubborn, and I've got pigheadedness. I'm going to keep trying and keep trying and keep trying." And for me with ClickFunnels, six times, we got it. Gave this offer. It may even take six times. Maybe eight, maybe 10, maybe 15, maybe 30. But I have to make it work, right? And the same thing's got to be true for you. Okay? If it hasn't worked yet, all right. That's okay. Let's get back to the drawing board, and you've got to think. Did I mess up on the message? Is the market wrong? What do I got to tweak? And keep doing it until you've figured out the method that's going to work for that audience. So, anyway. I hope that helps. You guys are hearing me talk about it in the midst of the pain, as opposed to later. They always say in vulnerability, like show your scars but not your open wounds, but I've got an open wound. There it is. I just dumped some salt on it to embarrass myself in front of you guys even more, because that's how much I love you guys. But hopefully it gives you some understanding in some of the things you need to be able to lick your wounds and get back up and keep trying, because it's going to happen. It happened to me. It's going to happen to you. It's going to happen to other people. But the ones who win are the ones who are able to sit in the frustration of the moment for a moment. Because as annoying as it is, it feels good to be like, "Duh," and letting that pain just kind of writhe inside of you. You know, it's like someone stabbing you and turning the knife, twisting the knife. It's like I want to feel that pain, so I can be angry enough and frustrated enough to do the work to figure it out. Because if you're like, "Oh, I failed. Whatever. You know, win some, lose some," and keep moving on, you're not going to be successful. I want to sit in that pain for a little bit, so I can be like, "Ah, I'm so angry. I'm so embarrassed. I'm so frustrated." Like all of the things, and twisting that knife, because that's what gets you to be like, "Okay. I've got to change this. I've got to figure something out." Right? And that's what gives you the fuel you need to make the adjustments and to change, right? I mean, losing. I lose a wrestling match, that pain and that frustration, that embarrassment, those things are the things that drive me now to get back in the gym and to figure things out. And as an entrepreneur, the same thing. You bomb a campaign. All right. Let it hurt. Feel it. Okay, now you feel that? That sucks, right? Okay, now let's get back to work and let's fix this thing. And that's kind of the way you guys got to be looking at. That's the way I'm looking at it, right? The annoyance and the pain of me bombing on this thing is the fuel that I need to fix it, and I'm excited now to fix it. Still upset, still frustrated, still have that pain in my gut from failing, but that's okay. Again, that's the thing that's going to drive me through figuring it out. And we're going to figure it out. And when I figure it out I'll share it with you guys, because I have to figure it out. It's just not like, "Oh, that'd be nice." It's like, "No, I'm multiple eight figures in the hole right now in this company. We've got to figure out how to turn it around." And I will. We'll figure it out. But this is my mindset. This is how I'm doing. These are the things I'm looking at. Okay? What was the market? What did I screw up on? Right? What's the message? Where did I screw up there? Okay, what am I selling, and how am I selling it? What are the methodologies? What do I got to tweak? What do I got to change? And those things put together is how I win this game. So just remember, you guys. It's a game. Don't let it stress you out. Don't let it keep you up at nights. But realize it's a game that you're playing. If you want to win, you've got to be able to move, to adjust, and yeah. So, there you go. I appreciate you guys. Thank you for listening. If you enjoyed this episode and learned something, please share it. Let people know. That's the best thing you could do for me, is tell someone. Like, "Dude, go listen to Russell's podcast this week." Or if you hate it, then don't. That's cool, too. I get it. I'm not going to be everyone's cup of tea, as they say, which is totally fine by me. So for my people, you'll hear my voice, and hopefully this will help you. So thanks again for listening, and I'll talk to you guys all again soon. Bye, everybody. Learn more about your ad choices. Visit megaphone.fm/adchoices

Metro Links and Cross Links are reminding everyone to be careful as Eglinton Crosstown LRT train testing is in progress. Please be alert as trains can pass at any time on the tracks. Remember to follow all traffic signals, be careful along our tracks, and only make left turns where it's safe to do so. Be alert, be aware, and stay safe. Hey, what's up everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. Today, I'm going to tell you about my most recent failure that happened yesterday. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services

and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. All right, everybody. So usually on most things, you have a chance to hear the highlight reel. Normally, I will tell you a story about how like, oh, five years ago, six years ago, I did a webinar and it bombed. And now I'm amazing. But rarely do you get to hear me talk about my failures in the midst of the failures while I'm still licking rarely do you get to hear me talk about my failures in the midst of the failures while I'm still licking my wounds and trying to figure it all out. So that's what I'm doing today.

I hope you guys don't mind. It's actually interesting. A lot of you guys have heard my story about 10X where I did $3.2 million in 90 minutes. What a lot of you guys don't know is two months prior to that, I'd spoken at an event and I had tweaked my pitch a little bit. I did the pitch in a little small audience and it completely bombed. And, you know, two and a half months later I did it at 10X and killed it. And, you know, I told the story about 10X and I killed it because that's the story that's fun to tell. But I didn't tell the story

about how two months earlier I did a webinar to a group of people. I think I'm completely bummed or not a webinar, like a live event. Um, and you know, there's, it's, that's the thing about this game. There's always the ebbs and the flows, the ups and the downs. I've been reading a new book, um, by Tim, Tim something, dang it. I should know this Tim Grover, Tim Glover or something. Anyway, it's called winning. You're at one called relentless, which was good, but winning is way better. We talked about winning in there. We're like, winning is unforgiving. Winning doesn't care about you. Winning, uh, you know, there's ups and downs and it's just anyway. So today or after yesterday, I'm like, I feel like, like, uh, winning is beating me up a little bit, but it's okay because, um, it's how you, it's how you learn. And so, uh, but I'm just like everybody

else like yesterday. And I'm just like everybody else. Like yesterday, and I did a webinar yesterday, or a podcast yesterday, so if you listened to the last podcast, you know me talk a little about this. But I was excited. We bought a new company. We spent multiple eight figures on the new company,

so it wasn't small. And we were doing webinars to this customer list to sell ClickFunnels. The whole purpose of buying this company was to use it as a front-end tool to get people into ClickFunnels, right? And so I'm all excited. I'm like, man, we're going to turn these people into ClickFunnels members. It's going to be amazing. And anyway, so I do this webinar and first off, I'm like doing well, I'm on fire. Things are feeling good. And I look over the comments, cause I have a couple of parts where I play little videos. So in the videos, look at the

comments and oh my gosh, these people, my new customers, that I just spent multiple eight figures on, are not happy. They are pissed. They don't like the webinar. They don't like me. They think I talk too fast. They think that this is like an MLM pitch.

They think, you know, all the things. And I start reading these things by a whole bunch of people, and I'm like, and John, my team, runs in. He's like, the comments bunch of people and I'm like and John my team runs in he's like the comments are going south I'm like ah I gotta know what to do I'm like why not a webinar the whole bunch of people I gotta keep going so get back on I do the whole webinar and afterwards um you know I was expecting to be at least a high six figure day maybe seven figure day end up being a five figure a low five five figure day. I was like, Oh man, that was not good. Um, cause I got to pay back multiple eight figures. Like I needed this to convert better than it did. Um, and so first I was just like, you know, the,

the initial is just like anger and then like depression. And then these are like in, in a moment. Right. And then, and then it's just like, I want to be depressed. Like, I just want to go hide. I just want to quit. But then I'm like, I can't quit. Like I gotta pay back the loan that we took out for this company. And I got to figure this out. Right. So after being kind of bummed for a little bit, then it was like, okay, um, I got to

figure this out. So after about an hour of me moping and wanting just to quit and running and hiding a hole and everything, Cause it's weird. Like, I don't know about you guys, but there's so many emotions. Like how, I'm not sure if you saw the 10 X documentary. Um, if not, I think it's 10 X documentary.com. We did a whole documentary on this, but I spoke at the first 10 X, we had $3.2 million in sales. The next 10 X was in a stadium. It was three times as big, 35,000 people. Everyone thought it was going to make, you know, a billion dollars. And I bombed at it. We have a whole documentary documenting the bomb. But the

thing for me is it's hard for a couple of reasons. Number one is like, like I always want people on my team to feel the energy of what we're doing. Right. Because the more excited they are, you know, more excited about their jobs and what we're doing. And so leading this webinar, we had 7,500 people registered and I was talking to them and getting them excited and like, and, um,

you know, the day, the webinar, I messaged them, this webinar day, it's going to be so much fun. Like, you know,

we're pumped and excited and the webinar's happening and, and then, um, and then, like, what it doesn't happen,

like, partially it's like, oh, I feel like I let all of them down, right? Like, because like, like the Tenex thing, if you watch the documentary, it felt similar. Like, I feel like I let all of them down right like because like like the tennis thing if you watch the documentary felt similar like i feel like i let

all these people that we flew all these people in and everyone's excited to see the thing and it didn't happen and so like uh like partially it's me licking my wounds because like i feel like i let everybody down second half for me is just like embarrassing right i'm a performer i'm an i'm an athlete i'm an entrepreneur like i step up i perform perform. And when I step up and don't perform, it gets embarrassing. One of my friends, the UFC fighter, he fought a big fight. He's in the top four or five. This is just like a month ago, two or three weeks ago actually. And he went out there and he lost in the first round.

Got tapped out. And he went to instagram instantly afterwards and posted like i'm embarrassed i like you know and all these things and that's why i feel it's like it's embarrassing like oh like anyway it's just embarrassing and my wife i go home and that's like how'd it go i'm like i just want to crawl in the hole and hide so i'm telling you these things for a couple reasons number one i want you to know that i go through it as well because i'm sure you guys go through this too right where you're expecting this and then this comes in and you're like frustrated, depressed or angry or all the emotions come in. Right. So I want to show you, hopefully

help us understand that even me at this level in the game for me, I still go through that. I'm going through it right now. Like in the middle of it, I'm in the middle of like being embarrassed and being frustrated. Like I don't want to go to the office today. I just want to like sit at home and watch movies and eat ice cream. Like, that sounds good. Actually, maybe I will do that. Just kidding. Well, I'm not completely ruling it out yet, but anyway. Um, but then the second half is where the lesson is because after licking my wounds and being depressed and being embarrassed and all the emotions that come with that, then I was like, well, I got a job to do, right?

And wrestling, same way. I lose a match, I'd be frustrated, embarrassed, angry, all things. Then it's like, well, I got to come back and win this tournament, or, you know, place third in this tournament. I got to come back and compete the next day, or I got to come back. And, like, so, like, now it's like, what are the adjustments I make? I'm like, hey, well, the webinar didn't work. So I'm not going to go send out 500 replay emails because it didn't work,

and so it's not worth the effort, right? So we're calling it audible an audible. We're shifting that number two. It's like, okay, we misunderstood our audience, right? The audience who I thought they were, we're definitely not who they were. So who is the audience? Like, I got to figure this out. Like Dan Kennedy, one-on-one meth, a message to market match. Like, um, my message did not match the market. Right? So I got to figure this out. In fact, when we launched ClickFunnels the first five times, it was interesting thing. Same thing. First five launches of ClickFunnels failed, failed, failed, failed, failed. And number six is when it hit because I'd figured out the message to market match. What is the message that this market needs to buy the product? So I realized like I have a message to market mismatch. So the first question is who is the actual market? So

we started digging through the data and like, who are they? Like, I assume they were this, they're not. So who are they? We got to figure that out. Okay. Now what are the purpose? Why are they buying this product? Why did they come into this world? Why are they in this ecosystem? What's the reasoning behind it? Okay. Now we know that. Now the mechanism, I always talk about, you know, getting from zero to a million bucks. The first off is like, you got to figure out who is it you're selling. Then you need to figure out like, what's like, what is it you're actually selling? And then how are you selling the what and the how. Right. And so I know the what's click funnels. Like it has to be that, like that's, that's the whole purpose. Right. So I got to, so I know who now, like the, who I was,

I misunderstood the who number two is like, what, why I still sell the same. What? So last one is how, what is the mechanism? Like, what's the, what's the thing that we're using to sell? Right. And I thought that the webinar was going to be the thing to sell everybody. Now that I'm quickly figuring out, okay, the webinar is not the thing. Okay. Well, what is the thing? Um, like how am I going to sell people this, this product? I'm like, well, they just bought, you know, I'm looking like what the product they just purchased, which is video creation software that helps make doodle videos and things like that. Right. So it's like, okay, this is the mechanism. This is that they, that they bought, right.

They're buying software helps them do this. So I need to use that same mechanism to convert them. So, um, so right now I'm in the process within an hour of me bombing the webinar. I'd hired the writer to start on this process, but now we're working on a video sales letter. Um, for my OGs, we call them VSLs For those who are newer, it's called a video sales letter, VSL. And we're going to hand sketch out the VSL. So someone comes in, they bought software that does VSL, then we have them hand sketch out a VSL. We have a survey in the VSL to figure out which audience they are. And then the VSL will change on the fly depending on who they are.

So if like, oh, this person is this market or this market, you know, like, we figure out which who they are. And they'll speak specifically to that who and bridge the gap on why they now need ClickFunnels. So that is the second test. And that test may bomb. I may go and spend a month trying to build this thing out, paying to hand doodle out the videos, like all the things, and it may completely bomb.

But that's the game, right? It's trying and failing, trying and failing. But it comes back to understanding some core things, right? Understanding, okay, who is the market, right? The market to message match. So who's the market? What's the message you need to actually convert that and keep tweaking that and change that until you figure it out. Click funnels, I failed five times, five launches before we hit it. And I could have easily failed on the first or the second or the third or the fourth or the fifth, but I didn't, luckily.

Thank heavens. Woo-hoo. Otherwise, most of you guys wouldn't even be here. But I kept working until we figured it out. Three weeks before or two weeks, whatever it was, a month ago, a month before the 10X event, I tried my presentation. I flopped and I tweaked the market to method match. Tweaked those things.

And then, you know, a month later, whatever it was at 10 X, boom, $3.2 million in sales. Right? So it's, it's our ability to look at the failures, look our wounds quickly, and then make the adjustments that are the key to winning this game. Okay. Because man, I don't care what level you are. I don't care if you've been doing this for 20 years like I had, I don't care if you've done that webinar 150 times live and you know exactly what words to say in the order

to get people to buy. If it fails, sometimes it does. And you got to come back and figure out what are the adjustments. My buddy who's UFC fighter, right? Lost in the match. He's going to come back and look at the adjustments. What are the adjustments he's got to make? I think that's where a lot of people, they fail.

So they fail and then they think they're a failure as opposed to like, I failed. Crap, that method didn't work. But I'm stubborn. I got pigheaded discipline. I'm going. That method didn't work, but I'm, I'm stubborn. I got pigheaded discipline. I mean, keep trying, keep trying, keep trying. And for me, click funnels six times. We got it. Okay. If this offer, it may take me six times, maybe eight, maybe 10, maybe 15, maybe 30, but I have to make it work. Right. Um, and same thing as that'd be true for you. Okay. If it hasn't worked yet. All right. That's okay. Let's get back to the drawing board

and figure out the next thing. Did I mess up on the message? Is the market wrong? Like, what do I got to tweak? And keep doing it until you figure out the method that's going to work for that audience. So anyway, I hope that helps. You guys are hearing me talk about it in the midst of the pain as opposed to later. They always say invulnerability, like show your scars, but not your open wounds. But I got an open wound and there it is. I just dumped some salt on it to embarrass myself and all you guys even more because that's how much I love you guys. Um, but hopefully it gives you some, some understanding and some, um, you know, some of the things you need to be able to, to lick your wounds and get back up and keep trying. Cause it's going to happen. Happens to me. It's going to happen to you. It's going to happen to other people. Uh, the ones who win

are the ones who are able to, in the frustration of the moment for a moment because as annoying as it feels good to be like, and letting that pain just kind of ride inside of you. It's like someone stabbing you, like turning the knife, like twisting the knife. I want to feel that pain so I can be angry enough and frustrated enough to do the work to figure it out. Because if you're like, I failed, whatever, win some, lose some, and keep moving on, you're not going to be successful. Like, I want to sit in that pain for a little bit

so I can be like, oh, I'm so angry, I'm so embarrassed, I'm so frustrated, like all the things, like twisting that knife, because that's what gets you to be like, okay, I got to change this. I got to figure something out, right? And that's what gives you the fuel you need to make the adjustments and to change, right? I mean, losing, I lose a wrestling match, like that pain and that um, that's what gives you the fuel you need to, to make the adjustments and to change,

right? I mean, losing, I lose a wrestling match, like that pain and that frustration, that embarrassment, those things are the things that drive me now to get back in the gym and to figure things out. And as an entrepreneur, same thing, you bomb a campaign. All right, let it, let it hurt. Feel it. Okay. Now you feel that that sucks, right? Okay. Now let's get back to work and let's fix this thing And that's kind of where you guys got to be looking. That's what i'm looking at it Right the the annoyance and the pain of me bombing on this thing Is the fuel that I need to fix it and i'm excited now to fix it

I'm still upset still frustrated still have that pain in my gut from failing. That's okay Um again, that's the thing that's gonna that's gonna drive me through through figuring out and we figuring out and we're going to figure it out. And when I figured it out, I'll share with you guys. Cause I had figured out, it's just not like, Oh, that'd be nice. It was like, no, I'm multiple eight figures in the hole right now in this company. We've got to figure out how to turn it around and I will, and we'll figure it out. Um, but this is my mindset. This is how I'm doing it. This is the things I'm looking at. Okay. What was the market? What did I screw up on? Right. What's the, what's the message where I screw up there. Okay. What's the, like, what am I selling and how am I selling? Like, what are the methodologies? What do I got to tweak? What do I got to change?

And, um, those things put together is how we win this game. So just remember you guys, it's a game. Don't let it stress you out. Don't let it keep you up at nights. Um, but realize it's a game that you're playing. If you want to win, you got to be able to move, to adjust. And yeah, so there you go. I appreciate you guys. Thank you for listening. If you enjoyed this episode, you learned something, please share it. Let people know.

That's the best thing you can do for me is tell someone like, dude, go listen to Russell's podcast. It's sweet. Or if you hate it, then don't. That's cool too. I get it. I'm not going to be everyone's cup of tea, as they say, which is totally fine by me. So for my people, you'll hear my voice and hopefully this will help you.

So thanks again for listening and I'll talk to you all again soon. Bye, everybody. Hey, everybody, this is Russell again. And really quick, I just opened up a texting community, which means you can text me your questions. And right now I'm spending anywhere between 10 and 30 minutes every single day answering questions through text message to people who are on the podcast. And so I wanted you to stop everything you're doing, pull your phone out and actually text me a message. Okay. Now the phone number you need to text is 208-231-3797.

Once again, it's 208-231-3797. When you text me, just say hello. And then what's going to happen is I'll add you to my phone. And then it'll send you back a message where you can add me to your phone. And then we can start having conversations. On top of that, through this texting community, it's where I'm going to be giving out free swag, giving away free copies of my book, let you know about book signings,

about times I'm coming to your local area, and a whole bunch more. I just want to make sure you are on this list. On top of that, every single day, I'm sending out my favorite quotes, my favorite frameworks and things you can get for free only through my texting platform. So what you need to do right now is pull out your phone

and text me at area code 208-231-3797. One more time, that's 208-231-3797. I can't wait to hear from you right now.