Marketing Secrets with Russell Brunson - These 3 Questions Will Make You A Leader

Episode Date: July 6, 2020

Listen in behind the scenes of a Voxer message that will change everything for you. On this episode you'll get access to a private Voxer message between Russell and Matt Maddix about the three questions he asks people that make him a better leader, father, and husband. Here are the three questions to listen for in today's episode: What can I keep doing? What should I start doing? What should I stop doing? Listen here to find out why these three questions are so important when it comes to making you a better leader, father, husband, and person. Transcript - https://marketingsecrets.com/blog/324-these-3-questions-will-make-you-a-leader Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up, everybody? This is Russell Brunson. Welcome back to Marketing Secrets Podcast. I have something that I'm really excited to share with you. You guys are in for a treat today. So I've been working with Matt Maddox on a really cool project. Him and Caleb, they do a lot of really cool work in the streets, helping people that are homeless, people who have lost fathers, things like that.

And I wanted my kids to have this experience. So I've been working with Matt to set up a time for my kids and I to fly out there and literally live in the streets for three or four days and work with the kids and help and serve. And I'm really excited for that. So I've been working with him kind of getting that coordinated and scheduled. And at the end of one of our conversations, he, he voxed me this question that was just like, it, it, it just kind of caught me off guard.

And I was like, huh? And I sat there and I thought for like 15, 20 minutes, I thought about it. And then I responded back and I gave my answers. And as I gave my answer, I was like, man, that was like the most effective, efficient questions like ever. I started thinking like, I could use these in so many more situations. I could use them with my wife, with my kids, with my, you know, people I work with, like just in all situations.

And it's such like a powerful thing. So afterwards I messaged Matt, I was like, can you vox me the story behind those three questions? Cause that was amazing. And I think this is something that everybody in our community needs to understand and to learn and to utilize. So basically the questions he asked me, I'll go through them really quick and then we'll jump into the actual episode. But the first question he said, Hey, if you can answer three questions for me, the first question is, um, what do you wish I would

keep doing? Number two, what do you wish I would stop doing? Number three is what do you wish I would keep doing? Number two, what do you wish I would stop doing? Number three is what do you wish I would start doing? And he told me, he's like, I used to ask Caleb that question as a kid, you know, every, every, I can't remember, every week, every month. And he's like, he's like, the way I became a great dad is because Caleb taught me how to be a great dad by answering those questions consistently. And I was like, oh my gosh, like if I want to become a great leader, I'm going to learn to ask those questions and my people will teach me how to be a leader. If I want to be a great spouse, I need to ask my spouse, my wife, those questions, and she'll teach me how to be a good spouse, you know, and if I want to be a good father. And I was like, oh my gosh, this is

so powerful and so cool. So that's the three questions. We're going to keep the theme song. We come back, you guys can have an intimate listening on Vox back from mathematics, explain three questions, how he used it and how it's transformed his life. I hope that this tool is something you can use. I'm so excited about it. I'm going to be using it literally every day of my life from now on. And I want to thank Matt Maddox for sharing it with me. And hopefully this tool will be beneficial to you as well. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital, we're spending money from our own pockets. How do we market in a way that lets us get

our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson, and welcome to Marketing Secrets. Good morning! What's going on, my friend? Congratulations on yesterday. I pray God's blessing and favor. Caleb and I took a trip, and we had a long chat about you, and just love you guys. Yeah, I was actually sharing with him, because I actually asked him. It was something I did as a dad. And it just kind of came from me. Just I asked Caleb a lot of questions. And so when he was younger, I said, I said, here's what dad's going to do. I said, I'm going to ask you three questions. And here's what's cool about these three questions is the rule is this, is you get to say anything you want. And now, first of all, dad's not going to get one bit upset. I'm not going to get defensive. I'm not

going to get my feelings hurt. I'm actually going to be so thankful that you gave me this feedback. And I said, and you got to give me at least one thing. And then, you know, you can give me as many as you want. So I would start off with, you know, you can give me as many as you want. So I would start off with, you know, and these three questions are like, what does God need to keep doing? What do I need to start doing and what do I need to stop doing? And sometimes, you know, how you ask him whether you need to start off saying, you know, what do I need to stop doing? What do I need to keep doing? What do you want me to start doing?

I think that was the pattern I would usually go with. And so when he would say, you know, Dad, I wish you'd stop, you know, I wish you would stop correcting me in front of my friends. I would say, okay, well, first of all, Caleb, thank you for sharing that. That helps me because I didn't know that bothered you. And so, you know, and then it created conversations where I could get even deeper feedback and it made him feel validated. And plus it really did help me. Like when I asked this to my, to my wife or to my son or to my business partners, my friends, it's like the rawest form of feedback you can get. And it's so healthy, grow and so anyways it just made me an amazing dad so then

be like okay well kiddo thank you so much and it's very important that it's at a setting whether you're you're taking a walk or like that you can really be in that moment right and that's not just in passing but like it's it's you know we treated it kind of sacred and uh so anyways i'd say okay now tell me what do i need to, what do I keep doing, what, give me some things, and of course, like, a lot of times, kids might say, well, you know, keep telling me your, you know, keep, you know, whatever, keep taking me to get ice cream, I don't know, but actually, you know, one time, he's like, you know, dad, well, this is, he said, you know, keep, you know, writing letters, because, you know, he goes, you don't realize it, but I love these

letters that I get in my lunchbox, but my teacher reads them to all my class, he goes, so not only are you encouraging me, you're encouraging all my friends, so then that, like, I didn't know that, you know, he shared with me that the teacher, it just, like, was awesome in how he did that, but anyway, so then one more would be, like, okay, well, tell me what I need to start doing. And that was my favorite. Cause like, okay, what I mean by start doing is give me one thing I can do as a dad to make you feel safer, make you feel more loved, more encouraged, you know, whatever it is, what's something I can do better. Give me one thing. And I remember one time I was like, you know what dad, you always tell me you're proud of me, but it would mean a lot to me if you would be specific and tell me what you're proud of me for

and so that taught me a lot so then like you know what those three questions to your kids to your wife to your business partners to those that are closest to you in fact I'm doing a deal right now where to those that are closest to me I I'm going to ask them all the same questions that I asked you. I have a whole list. I was like, hey, I want you to tell me. I will not get hurt. I will not justify.

I will not defend. I won't get mad. I won't pull away. I won't give you the silent treatment. Like, I'll actually be so grateful, even if it's the rawest feedback, even like yours. Like, had I not asked you that question, like, you helped me grow. You helped me be a better leader. Potentially, that feedback saved me millions of dollars and, you know, helped me advance the mission forward.

So, anyways, that was kind of my story with it. I think it's healthy for everyone to do it. And of course, obviously this requires you to, to have that humble, uh, personal growth mindset that, Hey, I want feedback. I want to know if I do something that causes my kids, a lot of times kids won't say it. You know, I read a book one time called keys to your child's heart, and it talks about how to get your children to open up and it's these are the little things that we can do as parents to get us even even with our team it makes them feel heard it makes them feel validated and then by you thanking them and then making conscious effort to you know make sure that hey you know what i took your feedback to heart like even yours russell you like i'm i'm trying to like the feedback you gave me about you know what? I took your feedback to heart. Like, even yours, Russell. You're like, I'm trying to, like,

the feedback you gave me about, you know, not coming across so strong so I don't isolate other people. That was so valuable for me. You know, like I tell people all the time, like, dude, how'd you get to be such a great dad? It's deep. But the number one secret is

Caleb taught me how to be a great dad because I would ask him, you know, hey, you know, even though I needed to correct you, you know, and we would talk through it like, you know, and it was just like constant communication about everything, which was huge. And just constantly listening to the requests that our children give on how they're motivated or inspired or, you know, whatever it is. But anyways, I just thought I'd throw that in there because it was definitely a huge

breakthrough for us because for me as a dad or even as a boss, like the more feedback I can get that's safe, then that only makes me a better leader, a better dad. And it does bond you with your wife, your kids, your team. When there's that, you know, that ability to just share all three, cause all three are healthy. Cause then, you know, one of them's like, Hey, this is what you're doing. Amazing. The other one is like, Hey, this is a blind spot. You know, you don't realize this. I, I, as your wife, as your kid, I want you to stop doing this. You know, I still ask Caleb. This was hard for me to ask him, you know, as an 18-year-old young man.

But I still do it, even on the way here. I was like, Caleb, I want you to tell me. I was like, you're not going to, you know, I did exactly the same way I did. And anyways, there's a bond that takes place when they feel heard. But also it's encouraging because when you say, tell me something that I can, give me one thing I can do to start doing, then you're learning. So then you learn what, you know, Hey, what do I, what do I keep do? What do I do that makes you feel loved? What do I do that makes you feel motivated and feel,

you know, whatever it is. I love you, man. Let me know anything else you need from me. Keep up the amazing work. We're here for you 24-7. Hey, everybody. This is Russell again. And really quick, I wanted to invite you to join arguably the best thing that we've ever put out inside the ClickFunnels community. And it is a challenge we call the One Funnel Away Challenge. Everyone in their business, in their life, they're one funnel away from something. Some of you guys are one funnel away from quitting your job. Some of you guys are one funnel away from getting more impact. Some of you guys are one funnel away from getting more impact.

Some of you guys are a funnel away from growing your company to the next level. And so we created this challenge to help you to create and launch your first or your next funnel. No matter where you are in your business, this challenge is going to help you. It's going to help you understand the strategy, help you understand the tactics, help you understand all the things you need to be successful with your funnel. So what I recommend you do right now is stop everything, pause this audio, go online, and go to OneFunnelAway.com. That's OneFunnelAway.com and join the next challenge.

There's a challenge starting in the next few days, so go get started right now. OneFunnelAway.com.