Marketing Secrets with Russell Brunson - Tiny Challenges for Every Size Business with Richmond Dinh

Episode Date: June 10, 2024

Group challenges can be wrought with fear, especially when you’re doing a challenge for the first time. But whether you’ve done zero or 100’s of challenges, pivoting your business to using a ‘Tiny Challenge(TM)’ will not only give you momentum, but unlock your ability to charge more for the same amount of effort. This is how Richmond Dinh is leveraging tiny challenges - plus how Russell’s going to use it at his own level of the value ladder! Follow Richemond Dinh to see his next Tiny Challenge(TM) @coachrichmonddinh https://www.instagram.com/coachrichmonddinh/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Metrolinx and Crosslinx are reminding everyone to be careful as Eglinton Crosstown LRT train testing is in progress. Please be alert as trains can pass at any time on the tracks. Remember to follow all traffic signals. Be careful along our tracks and only make left turns where it's safe to do so. Be alert, be aware, and stay safe. Because you always wonder, you always get fearful, like what if something happens to my social media

or you get cancelled or things like that, where you can't run ads. And, you know, like what a great way to, because you're always going to have your list, but you can just keep on doing this. In the last decade, I went from being a startup entrepreneur to selling over a billion dollars in my own products and services online. This show is going to show you how to start,

grow, and scale a business online. My name is Russell Brunson, and welcome to the Marketing Secrets Podcast. Today's podcast episode is something that I think is really unique and different. And as you will see, when I go through the interview, I start freaking out about halfway through because the light bulbs start going off in my mind. So I have this guest coming on because I wanted to figure out more ways who someone who's a brand new beginner who wants to be successful as a coach or a consultant can do it without having to go through all the stress and anxiety and all the fears that most people go through, right?

And so during this interview, we talk about a concept called tiny challenges. And it's the opposite of doing a big challenge. You try to get thousands of people to register and do these big five-day challenges. They're all choreographed and everything. Instead, it's doing challenges with just one person, which at first sounds crazy. Like, why would I do a challenge with just one person?

But I heard this person doing it. They've helped over 200 people to do this now and using these tiny challenges to get their first sale and their second sale and grow into actually really big, legitimate businesses, which is really fascinating. Doing this way, you don't have to buy ads. You don't have to like build a funnel.

You don't have to like have technology. You don't have to have a Zoom account. You can literally just do it on the phone. Like it's a powerful strategy that I'm excited to share with you guys today. So for the beginners, this is gonna be amazing for you. Now for the more advanced people, this is where, again,

my whole thought going into this interview is this is something for beginners. They're gonna love it. And halfway through, I have this, like you literally watch it. I'm like, I just had, like my mind just got blown. And like, let me tell you what I'm going to do with this. I started sharing with it and we kind of started iterating and riffing on it. And it was amazing.

So if you're an advanced marketer, I think I'm going to be using the strategy to start selling $250,000 days. And so, yeah, it'll work for either of you guys. I promise you, this is going to blow you away. My guest today, his name is Richmond Din. He's going to share with you guys a concept called Tiny Challenges. It's one of the coolest new innovations I have heard of in a long time. So cool in fact that this is something that I'm going to be focusing on doing here in the next,

in fact, my guess is by the time this goes live, I'll have already done it. So there you go. I'm implementing fashion in the beginning to edit these videos. That's how cool this is. So with that said, I hope you enjoyed this interview with Richman Dins. Hey everybody. Today I've got a really special guest and I'm excited to talk to you about something really cool because a lot of times when people start a business or they hear people talking about, uh, I did a webinar. I had like 10,000 people or a challenge that all these things,

a lot of times people were beginning to get overwhelmed and it's like, man, I can't do that. Like I don't have the ability to have a challenge with a thousand people. Or if I did have a challenge with a thousand people, it'd freak me out because I got a thousand people I talked to and it's very overwhelming for people who want to be a coach. They want to be a trainer. They keep hearing these big numbers people talk about, but they get scared. And so the guest I have today is actually someone who I've been watching for the last few years, one of my favorite people in our community. Super excited to have him here. But he started doing something recently where he was doing these little tiny challenges,

mini challenges, tiny challenges. And I wanted him to kind of talk about this because I think for any of you guys who want to become a big coach someday or whatever that thing might be, but you're at the beginning, this is one of the most powerful, simple, easy ways to get started right out of the gate. And so our guest today is Richmond Din. Richmond, how are you doing today? Very good. Thanks for having me on, Russell.

Yeah, he flew all the way from Australia to be with you guys here today to share this. But he's at our Inner Circle Wednesday. You've been in our Inner Circle now for how many years? Yeah, a bit over two years now. Two years. Obviously, I've got the two-year painful. Yeah, he prepaid for two years. He's like, I'm not leaving.

So he flies to Boise a couple of times a year from Australia. Yeah. I mean, it's been so good. I mean, it's the only time I fly out of Australia now. It's just for these events. And that's, I mean, it makes the year really fast and really fun. Do your family think like Boise, Idaho must be this huge tourist location because we keep going there every day? I tell them how amazing it is.

I'm so surprised on how beautiful the town is. It's just, yeah. I mean, I'll bring them here one day too. Yeah. That's awesome. All right. So let's get to this. So first off, I want to understand how you even stumbled upon this, right?

Because I think most people, they do a challenge. Only a couple of people showed up. They think it was a failure. And for you, it became like everything. So I'm just curious the backstory behind this. Yeah. Well, the backstory is four years ago, I heard about the idea of doing a challenge and I was, I guess I wasn't fully a beginner in my coaching journey, but I was, I wanted to run a challenge because it just made sense to build

trust. But I had all the fears that everyone has. What if no one shows up? What if they do show up and they ask a question, I couldn't answer it or worse yet like how do I market and how do I do it what topics do I teach and there's so many things I wasn't speaking much back then as well and so I've never really consistently speak to an audience five days in a row for for that long and um and my biggest fear was like if no one shows up it's it's not a big deal because no one knows right and that's that's okay but my biggest fear was what if one person shows up? That would be the worst. And I thought about it. I thought sometimes in life the worst things can be the best things.

And if you can't, that's why you must. And if you don't have the money, that's why you should join the program because you don't have the money all the time. And so I asked myself the question, what if one person did show up? Would that be such a bad thing? I thought, well, not for them. Like, that would be the best thing for them. A one-on-one challenge.

A hundred percent, like one-on-one time. And that would be a far superior offer for them. And then I thought, and I probably would close higher as well. And it might be a really cool thing. And then I got used to the idea about, you know what, actually that might be an actually really good thing. And so I just went for it and I thought, yeah, I'm going to do this. I'm going to do this one-on-one challenge as a worst case scenario, but as a primary vehicle. And then it blew up into this crazy thing because I found out all

these other benefits around it because the the traditional challenge. You got problems of what date should I do it on? What time? Like if I'm catering for the international market, should I do it 8 p.m., 8 a.m., all this kind of stuff. But a one-on-one challenge, you can do it anytime. It's an agreed time between you and the other person. It can start on a Saturday. It doesn't have to be the same time every day.

You can have one day break. It had so much flexibility and it took all the pressure away from running a traditional challenge and it took all the fear away. And that's how that was born, the whole one-on-one challenge. Interesting. When you talked about how like if one person showed up, that would be like the scariest thing in the world. It reminded me, the very first live event I ever did, it was actually right um, right by the airport, downtown Boise. And I just been to Dan Kennedy

event. He was talking about doing events. I'm going to do an event. So I remember we, we, uh, we read it. We got some direct mail lists. We've sent postcards to people. We ran a radio ad and we had like a hundred people signed up for this event and we're going to do it three times a day. It was like morning, afternoon, night. And the very first one, I think we had a hundred people were supposed to come, but like, it's like 10 people showed up. And it was like, he said, okay, 10 is fine. And we kind of did the thing. And I think the room was set for like 30 people. So it was kind of like, they were sporadic, but it wasn't that bad. And then that was the first one. The second one that happened around lunchtime or whatever,

only two people walked in and one sat in the very back and one sat in the very front. And I felt that like that fear. I was like like oh no and i you know you know me i talk fast anyway and my 90-minute presentation i delivered in about 13 minutes because there's two people i got so nervous i was like and it was done i was like well thanks for coming guys and then they kind of just awkwardly left it was and then the last one i think we had another like 12 people came to last one so it wasn't as bad but the word like the one that had the most fear for me was not the one ton of people was one with almost nobody. So I understand that conceptually to scare someone from even trying, because both sides are kind of scary, right? You get a thousand

people. That's scary. Especially if I'm new, you get one. And so when you did, I'm curious, like you had the idea, was it, was it more so you became okay with the idea of one or did you orchestrate this to only be a challenge for one person? How did that work? I first became okay with the idea of one, but then I thought my, cause I'm always asking myself the question, if I had to start all over, what would I do? And when I started seven years ago, there was no challenge. Like talent just wasn't really anything. Um, but I would start on like one-on-one pro bono. Like that's what all coaches should do. And I thought, cause that's what I did. I did i i did one one pro bono for like six weeks one call per week um and i thought wow if if we did a one-on-one challenge it'll compress that pro bono journey from six weeks into five days and you're basically

six xing the speed of result from experience point of view but then you get the resign opportunity because it's encompassing the challenge and it's more attractive i thought that's actually that should be the way like that should be the way for every beginner starting coach because pro bono we all have to do it anyway so it replaces the whole the whole pro bono journey and then and then the more i thought about the more i thought this is crazy like this is going to reduce every stress or overwhelm or anxiety anyone has from even doing a challenge to 20 people or a hundred people. And it's just a great way to start as well to build up your skillset in presenting because there's zero presentation skills required. It's just can be done on the phone. You don't have to be good at tech because it can be done on the phone

or just WhatsApp video or whatever. And it removes all that away. And then you get to learn how to craft your messaging, learn to see what offer sticks. And from that, it was like, this is the way. And we've got students who've made $100,000 just from this, faster than ever. Yeah, just from the tiny challenge, the one-on-one challenge. I couldn't believe that they could get to $100,000.

I thought, yes, this would be a great way to get to your first 20, 30, 40, 50,000 for sure. But they're, they're doing all the way to a hundred thousand. Now they've got a couple of hundred hours of coaching experience up their sleeve as well. And from a competency level, it's, it's huge. Interesting. Okay. So walk me through this. So someone decides they're going to do a tiny challenge. Is that a trademark? This is yours. Well, I've got to give credit. I did trademark it. Yeah. And that was credit to Pedro because I was at Pedro's house and I said, Hey, Pedro, like, you know, a lot of your beginner students, like the group challenge is overwhelming. We've actually been teaching one-on-one challenges to help him get the first 25, 50 K. And he's like, one-on-one? What's that? Like done one-on-one,

like you market it as one-on-one. It's like, that is crazy-one? What's that? Like, done one-on-one? Like, you market it as one-on-one? It's like, that is crazy. That solves everything. And I said, yeah, it does. And I said to him, look, this is what we're teaching. And he's like, you got a name for it? And I, no. He's like, well, you got to come up with a fancy name because otherwise, you know, you've got to have a good marketing angle.

So, we were brainstorming. We should have called it like the mini one or, you know, market. And we came up with Tiny. Tiny was just, just the perfect name. And then he said to me, Richmond, like, that's the name. And you got to go trademark it. Like, okay, I'm going to go trademark it. So that's what we did. Oh, that's cool.

So Tiny Challenges is a thing. It's official. Okay. So walk me through just how it works. Like, what are your students doing or how did you do it? I'm just curious, like from everything, how do you structure? What does the offer look like? Like what are you doing day by day just to kind of help people understand what it looks

like? Yeah. So it's different from a group challenge because it's not done, like obviously it's not done to an audience where you have to make it relevant to the room. So you can tailor the content specific to what they need. So the biggest difference on core one, I go through like a framework called like the 5S, which means you can identify what are their fears, frustrations, what their future, like what do they want in the next five days, in the next 12 months? Where have they failed in the past?

And then what are they afraid of trying? And so we get all this data on core number one, which is data is dollars, right? And that's, you can't get that data from a group challenge. And so they get that data and then we kind of say, okay, good, this is what you need. The challenge is topics are going to X, Y, Z, but because I'm hearing this, I might just tailor a little bit to what you're looking for

over the next five days. And then when it comes to presenting the offer, it's as simple as because most brand new coaches don't know what to offer. It's like, hey, have you loved the five days? Like, yes. If I was to offer you something for $3,000, what would that look like to you? And they tell you what the offer is. And then you do that five times, you've got a proven offer. And then you can now create a proper offer from it. So it gives you the data immediately without having to try to second guess what should my offer be because you're yeah it's

it's it's so good the data you get from this is amazing that's why when they transition from tiny to group challenges the message is on point the hook is on point the offer is on point and they're not going to do a challenge to 100 people and flop it yeah that's so fascinating i think some of the problems a lot of people have is they don't they've never tested the messaging the hook any of that kind of stuff like one one of my favorite stories, uh, Jamie Cross, who's been in a circle for a long time. Like, um, she came in as soon as she learned about funnels within like, she launched her first funnel within like eight months, a two comma club. And within like a year and a half, the two column club acts like really fast. And I asked her, how did you do

this? She's like, well, I spent the first two years of my business going door to door pitching my soap. And then I did farmer's markets, pitching my soap. And she done so much by the time that like she did a funnel it was like oh just pitch my soap i've done it a million i know what people's concerns are the hot buttons i think that when someone's walking past a farm market it gets them to stop right there's my hook and like she knew all those things because she'd done it ahead of time where most people like oh my funnel doesn't work i tried this thing nobody bought no one clicked on my ad and they're just because it's the first time ever doing it right they have no idea what what's actually important like you said the data is powerful because really quickly you also hear like ad and they're just, because it's the first time ever doing it, right? They have no idea what's actually important. Like you said, the data is powerful because really quickly you also hear like the way they're explaining things in their own words.

And it's like, oh wow, they said this, they said this. And you start listening and it helps you to create the things you need to do. What's up everybody? This is Russell Brunson. I've got something really cool for you today from my friend Taylor Wells. And Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are

going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing. But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JPMorgan Chase did a study, and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands. Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy's been lately.

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Pricing Method book and over $150 worth of bonuses and get this all. It's at 70% off. And I promise you guys as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels. So go over to wealthy consultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that's wealthy consultant.com slash secrets. Do not miss out. Hey, this is Russell Brunson, and I wanna jump in really quick to share with you a new assessment I found out that is insanely cool.

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Take this test for yourself and for your team. And I promise you it'll change the working dynamics amongst everybody and help your company to grow. So how do, how do, um, like how do people get their first client? Is it something there?

I don't know if you're buying ads for these talking one-on-one to find someone. How do I, how do they get their first client for somebody? Yeah. Well, we'll recommend like, um, to find someone. How do they get their first client for somebody? Yeah, well, we'll recommend like to first of all, reach out to their immediate contact list, family, friends, friends of friends, acquaintances, people they know in the past. And if they got a social media profile, like just put a post up that I'm offering a one on one thing for five days, that kind of post there and start there.

Like most people, we're about to get 10 people from the immediate circle, like very, very easily. I mean, unless they haven't been a good person to the people around them. Nobody likes you, nobody trusts you. Yeah, which is probably a good thing because it tells you what you need to work on. Yeah, step one. But we haven't had a problem with people not being able to get it organically first before they were to run ads.

I mean, actually, no one's needed to run ads for this. It's just very easy. Because on the last day, we have a referral strategy too. It's like, hey, if you love this, I would love to, two of your friends would love this same experience. And that's kind of how we grow it. Okay. And in theory, would they do the next one with two people or are they just two separate? Two separate.

Yeah. I would recommend they do it at least minimum 10 times. And so if they're selling a $3,000 offer or 5,000, I can, they're going to make about 30 to 50,000. Right. Um, the reason why that's important is because I'm doing it 10 times actually takes less time than doing a challenge, a group challenge, because it's delivered one-on-one like a group challenge, as you know, a lot of marketing, a lot of hooks, a lot of ads, a lot of all this stuff. So it's the time, the time it takes to do 10 tiny challenges is actually the same, but they get to present the offer 10 times and iterate 10 times and get 10 points of data. And so it's almost impossible to get 10 no's in a row

because you're always iterating and getting feedback. Yeah. Okay. so step one in this process they go out there they message their the warm audience whatever it is telling them that they're doing a five-day challenge one-on-one if they're interested to contact them do they filter like like if you like someone messaged like i know this person's broke or this person's not going to do like like how do they how do they pick the right person yeah take anybody how does yeah there is there is a criteria so we do have a filtering process. We call it a commitment piece.

And so the commitment piece, once they agree, okay, does this work for you? The time's worked, okay. The final thing is, and there's three types of commitment pieces we recommend. The first one is just donate $20 to charity of your choice. And the way we frame that is because once you give, you open yourself up to receiving. It's a good thing to do. And so just send me the screenshot once it's done and they do it, they can do that. The second thing is a commitment letter. So you have like a pre-written letter and say, I just want you to

feel that I, my name is, you know, Russell and I commit to it. And they copy the letter, send it back to you. And that's a commitment piece to say they're going to be committed to do it. And then the third one, you could charge like a very small price point, like $17, $27, refundable deposit, just to make sure you're getting in the right people. But the crazy thing is there are no time wasters in a tiny challenge because no one turns up for five days to waste your time. People will download a free guide and wait. You know what I mean? No one does that. People, if they're going to waste time,

they'll go to other methods. But they won't stay for five days unless they were actually wanting change. So you're actually qualifying them through the five days anyway because otherwise they wouldn't show up. They actually want help. Yeah.

Interesting. Do people do all three of those or pick one? Just pick one. I just tell them, said hey pick which one resonates with you the most and then use that as your commitment piece i just had a big idea i'm going to share at the end based on what you just said because you just blew my mind or something but i so if i forget everyone youtube remind me to come back and and drop this one because i said it like i had like a million dollar idea right as you said that okay so remember i'm coming back all right okay so the message of friends is a filtering process they come through there's a five-day challenge day number one you said the five f's walk to the

five f's again yep uh what's it was first of all paint the future meaning what do they want what's the goals for the next 12 months um were their biggest frustrations um where have they failed in the past we have to try tried and failed? Fourth F is what are their fears? What are they most afraid of? And the fifth F is framing. So framing the sale, right? And so asking for permission to be able to sell to them at the end of the five days. Hey, if you've loved this and this has been an amazing experience, would it be okay with you if I present to you what working with me on a paid basis looks like on day five?

And so you're getting the permission there. Very cool. Okay. Now that's day number one of the challenge. What happens now on day number two? Day number two is content piece number one, which is kind of following your framework. What's your opportunity? What's the way?

They reveal some sort of framework of their system of creating a result. And then they assign homework after that. And the homework is done on the call and then Q&A after the homework. We do the homework with them on the call. Yeah. Yeah. Yeah. With challenge homework, what we suggest is make the homework small, meaning like all tiny. That takes less than five minutes to do because when you leave people to do the homework after the call they don't do it um but it also gives them the time it's kind of kind of like running a workshop or create an event like when you do it on the event on the call they just move faster and so we wait like just wait and then they can send it into you

or text you or whatever it is but you're just giving them five minutes to do it yeah okay very cool so that's the content that's going to be happening so content piece one day three is content piece two day four so then when you transition to the pitch how does that yeah yeah so day five day five is recap and the five days let's recap what we did in the last five days amazing um then we ask for um referral hey and remember referral uh if you love can you think of two people that would love this and then we transition into the the offer and so at that point it's like hey remember day one i mentioned if it's okay by presenting what working we looks like and you transition to the offer so the reason why we do in that sequence is because

we want to make sure that they feel good about the five days so we do a quick recap and then they they refer to people they're feeling good for that and then we're going to the offer and then present the offer uh handle objections and maybe um for probably half the people they'll need to book in that sixth call for you know another enrollment call because they need to think about it oh gotcha so if don't have it, then you follow up the call to do. Yeah, if they don't buy on call number five, it's like we'll book in call number six to, you know, unless it's a hard no. And then, you know, just let it go,

get the data, get the feedback, which is the more important part. Yeah. I just served you for the last week. Why are you that? I would assume at that point, someone who's spent that much time investing in them, they almost feel obligation at the end of like,

wow, like they put a lot into it. I gotta make sure. And here's the thing that blew my mind too. I had a client who sold a $15,000 program off a tiny challenge. And that makes sense because, because, um, of course you could sell something higher because there's more intimacy. And so I had a lot of people saying, but richmond i i've i've been doing group challenges and it's not really working and maybe they've made 30 40 50 000 and they feel like

they're taking a step back by doing this um when in fact if they've got the experience and that skill set and they're good at what they do imagine they could sell a twenty thousand dollars program and i believe that would be very very possible like you would do that yeah let me tell you my million dollar idea i had five minutes ago when you're saying that i was just like because first i'm like oh it's such a good thing for beginners and all sounds like okay what if i want to do this what if i said i'm going to do a five-day one-on-one challenge and i put out to my to my audience at this point and i'm like you're in five one hours with me we're going to do a process and framework to get you and maybe it's webinars'm going to help you to structure and build out a webinar.

It's $100,000 for a five-day challenge. One-on-one with me. I think I could sell that. I think I could sell. Oh, yeah. I think I could sell five or ten of them. Maybe one a week for the next ten weeks, right? And then structure that into five days.

And at the end of the five days, just say something like, hey, based on this, you know, you spent $100,000 for this. I have a $250,000 offer where you actually come out here for a full one day. We're going to build out the rest of it and you have a chance to do a presentation of my event or whatever. Do a webinar. And it's $250,000. You already spent $100,000 so we'll apply that. So it's $250,000. You do that. I could sell a $100,000

tiny challenge into a $250,000 consulting day I think. That is so cool. Isn't that interesting? That is so cool. I'm just going to add challenges. Because I think about the big challenges. Because I think about like the big challenges. A tiny, tiny challenge.

Because the big challenges are, I love big, obviously I love big challenges. A lot of people, a lot of mass. But you know, you're selling, you're selling a thousand dollar offer or whatever. And so there's like, you know, there's the people who want premium,

there's people who want low ticket. So it's kind of like you're targeting this group in the middle. But I think with tiny challenges, again, you can target that group, but you can also just shifting around like if dan kennedy charged me you know 50 grand to do five one hour calls with me for a week and the end of it pitched i gotta come hang out with him he's gonna write my copy for like done i'm gonna think twice about it you know what i mean like

what if i just did one or two of those a month anyway i don't know that's just kind of an interesting mind i would do that just had me Yeah. Now they've got me thinking. Wow. That's, that's amazing. All right. This is now tiny challenges to huge challenge. Oh,

that's cool. Okay. Sorry. Back to, it doesn't have to be five. It could be three calls. We recommend minimum three calls, maximum seven calls.

So three to seven is a sweet spot. Five is just a good number. Very cool. Okay. So now I wanted some data based on the clients and students you have going through this process. And I know with close rates, it's all over the place. I'm curious, what is it looking like? Is it one out of ten or something?

Three out of ten. Three out of ten. We've never had someone do zero out of ten. The average is three out of ten in the first ten. And then the averages go up on the next ten. Then it becomes four out of ten. And the next ten is five or 6 out of 10. They just get better.

And so our record student, she's done like 55 of these. And her first 10 was like 3 out of 10. But then towards the back end, she was closing 7 out of 10. It just became, and she became addicted to it. She didn't want to do group challenges. This is way better. Yeah, it is. It just was working.

What price point was she selling them, Kiersten? 5,000. It didn't want to do group challenges. It's like, this is way better. Yeah, it is. It just was working. What price point was she selling them? I'm curious. 5,000, 5,000. We didn't start 5,000. The first one's 2000 and it went up. You get more confident. Yeah,

of course. And then the fulfillment, like you said that you asked them kind of what the fulfillment looked like, but traditionally, what is it? Is it more, is it like doing more one-on-one calls? Yeah,

more of the same, more of the same. So, so basically they got five days of one-on-one and then you're selling like what you said like about one day one-on-one or they usually sell like three months or six months of one-on-one coaching yeah that's so cool yeah you want to hear something really cool yeah because the next stage is people think group challenge is the next stage but actually one of my students um did what she called a hybrid challenge like what's that because she had she

transitioned from tiny to group but then she had like 10 people in the group at only five could show up and then I said what did you do with other five I did a tiny challenge and so it was a 100% show up rate for a small challenge and she called it a hybrid challenge that's amazing and so 100% show rate so she did group to people could show up to the group calls. And then the people couldn't show up. She did them one-on-one. Interesting. What if we did, I just have another idea.

What if you did something where, again, I'm thinking about my life. If I do $100,000 five-day with somebody, but then that people pay $1,000 to listen in and just watch it. Because then it's like you get the $100,000 a person and you get 10 people to pay you, know whatever that would be 20 or 30 people that could be really fascinating like the decade in a day like 100 yeah yeah to watch other people get coached through it'd be that was more valuable for me then yeah then that yeah richmond flew 18 hours to boise idaho for 15 minute uh consult with him but you were in the room for one day

and then you flew back out which is crazy and thank you that you. That was amazing that you did that. But yeah, there's something valuable about that. Like, I wonder if you could sell tickets to anyway, sorry, there's so many, there's so many iterations off of this that are really interesting and fascinating.

Um, man, I want to do one really bad right now. Anyway, sorry, I digress. Yeah. And you'll be tracking the best clients too for,

for that, for what you're thinking. It'll be amazing. So cool. Maximize your return on life by investing with RBC and do more of the things you want to do. Like this. Bye-bye old tile. Hello new bathroom.

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At Wealthsimple, we're built for whatever you're building. Built for Jane, who wants to break into the housing market. We're built for Ted, who's obsessed with what's happening in the global markets. Okay, my next question for you then. it happen. Wealthsimple, built for possibilities. Visit wealthsimple.com slash possibilities. Okay. My next question for you then. So you talked about how some of your clients have gotten these high, you know, it wasn't just like they made 30 grand or like they're getting high levels. Is it mostly just they keep doing it or are they moving from one thing to the next? Or like what are the other ways to keep increasing prices? Or increasing the price of the offer?

Or just the, what they're making through these through these funnels yeah so they just keep doing it's keeping doing the same like this you know i've never run out of leads because i mean you only need one yeah exactly you only need one put an ad out spend 30 days you know that's it if you wanted to run ads like i mean it's it's too easy you maybe could 10 people apply but the shop rate is 100 because it's the reason why people in the shop is either not relevant or the time doesn't work but it's it's a tiny challenge so the time always works the time work whenever they they're gonna schedule it exactly oh so fascinating huh this is like one of the most simple most brilliant things i think i've ever heard yeah

it's cool because you're structuring as a challenge you can think about this like when you're doing pro bono work you're selling coaching calls i'm gonna do six coaching and expecting coaching calls so the challenge is different right you're like you have the ability to set the tone on number one and the ability to sell at the end because it's framed in a way that's not like wait i thought i was getting free coaching. You know what I mean? Exactly. Exactly. So I believe in the next six months or once Tiny Challenge has become the thing, there'll be no more pro bono coaching. Like Tiny Challenge will be the immediate next step. Like pro bono will be dead because it does the pro bono in one.

Yeah. Yeah. So fascinating. I didn't know this to ask's actually because lead gen simple on this the funnel simple the fall through simple the sales script is simple the tech the tech is simple and the hardest is to help someone make the first 10k like that is the hardest dollar yeah yeah man such a cool thing well dang what are we missing what are what are other things people should be thinking about with tiny challenges i would say um i'm legit like blow like right now you guys freaking out

a little bit too oh i i love you i love your million dollar idea like that is better high ticket tiny challenge wow yeah think about like any market this work in i'm thinking because for me it's like even doing a big challenge like you said there's a lot of work that goes into like maybe doing a big challenge i'm like this would be something simple like i could just have one client a week to go through the product i'm spending an hour a day in my week for this really cool thing that leads to a million dollar day or whatever those things are at the back of it like that becomes worth my time even because initially i was thinking like who's going to spend the time to do a tiny like one-on-one challenge like like in my mind i have to be a complete beginner because it's not going to work with your

time. But even at my level, it's like, it's still worth my time. If that was just structuring the payment differently, but the same outcome, the same, the same thing.

Yeah. Yeah. It's amazing. Yeah. Maybe, you know what, maybe I'll, I'll borrow your idea and I'll,

I'll run the first one, let you know how it goes. And so one-on-one we're going going to race because I'm going to do it tonight because I'm going to do my best. I was just thinking like, just how cool would that be to... Anyway, it's a... Yeah, whoever's the first one is going to get the best traction because it's such a unique thing

that everyone's going to copy us. So we got to make sure we implement this before this video goes live on YouTube. That's true. By the time you guys see this, it'll be live and it'll actually be happening, which will be amazing. Okay, I want to transition a little bit.

So what I'm excited for is when you first kind of present this idea to me, and you've been in the inner circle for a long time. It's been fun watching your journey and seeing the things you're doing. But I didn't know that you were doing these things, and you'd message me saying, hey, this is something I think that everybody in your community should learn about and understand. You kind of walked me through just kind of a quick version of this. I was like, oh, that's really, really cool.

And so this year we were planning out Funnel Hacking Live, it's cool because this year the event's going to be a little different than years in the past. It's going to be a virtual event, but it means we'll be streaming all around the world. It's Funnel Hacking Live International. We've got huge audiences in Brazil and all these different countries that we'll be streaming into. So it'll actually be the biggest Funnel Hacking Live, even though it's virtual. But I wanted to structure it in a way where it's not just, um, you know, like some fun like lives, a lot of like random cool presentations about different things you could do. And last year's fun like lives all about the linchpin, very specific. And this year I

wanted to transition where the very first day is all about how to go from, from I'm a startup business owner to my first million dollars. Like what? That's the first day. Right. And the number two is like, how do I go from a million or sorry, startup to like six figures. Day number two is like how do i go from a million or sorry startup to like six figures day number two is like six figures to seven day three seven to eight and day uh four is is eight and beyond right so day four we have a couple billionaires who can come speak which is really cool but day number one i'm like um i'm like what are the things that anybody could do right out of the gate and uh you are actually the very first person i've asked to speak with on i can lie this year because i wanted you to show the things i think it's for so many people who've been struggling for so long you know they get they struggle with the tech the

complication the strike all the so many things to be successful we're here if you have a message if you have something that that can change somebody's life legitimately like you can do this that fast that it's not going to cost you money and you know you have to learn you have to learn a thousand things just like you're out of the races. So I'm pumped to, this would be the official announcement I was watching, um, that you're speaking at photo hockey live. You should go deeper into this whole,

this whole model. And, um, I'm excited because, um, I'm excited to, just to see other case studies of people who are actually doing this, you know,

um, how many people you had kind of go through this process with you so far? We've been teaching this for years. We just didn't even have a full name for it. And since you had a name too, that becomes amazing, which is a lesson for everyone as well. Prioritary name. That's true. That's true. The power of just having a name and giving it a name. I would say 200, like a lot, a lot of students, particularly in the last 12 months when we really made it the main thing, like the main

thing. It was always like a side thing, like like an extra thing but now it's like the main vehicle and so um and the results have been the fastest results we've ever seen and with the least limiting beliefs like you know imposter all that all those things fear of judgment all that kind of stuff that comes through there's not much of that i mean there's a little bit but not much it's not enough to stop people from doing it yeah so cool will you throw a couple of the industries people are doing this just to get an idea of like it could be almost anything yeah the most um the most interesting one was um or two um qigong i've got a client who's like they learn qigong which is like some sort of um i think it's like chinese martial arts like kind of like tai chi and an accountant like

she was like no accountants will not do a challenge you don't learn a tiny challenge but of course they would because there's a problem you can solve in less time or easier for them of course they're going to want to do it and yeah an accountant doing a tiny challenge is pretty cool yeah they're fascinating you think about this like and i've noticed this when you're selling anything like the more time you spend with a person the more likely they are to buy something right so why i'm such a big believer in podcasts because you know they may see instagram or they see fate they see different things in a short form but as soon as they you get something on your podcast they spend an hour with you every day you know like or once a week whatever like you spend so

much more time they're way more likely to buy from you in fact when we first launched my inner circle back in the day was fascinating because you know, you know, I didn't know who, like we put it out there to our whole audience. People showed up and was fascinating is of the a hundred people who joined the inner circle during the very first time we ever launched it. Uh, it was like 90 some odd percent of people, um, had came into my world and then they listened to the podcast for like eight months, a year. And then they were, they jumped in and signed for the circle. I was thinking twice, like that was, it was the more, there was a direct correlation with how much much time i spent with somebody how much money they were willing to spend with me and this like the tiny challenge you're spending five like you have so much time

with somebody like like to prove yourself to show that your stuff's working all the kind of things like they're so much more likely you're taking you know a month and a half worth of them listening to podcasts you're catering it directly to them spending the time they're seeing the value and then um as long as you're the next logical logical, Oh, here's where we're going to go from there. Like it's, it's, uh, and it's quality time too. It's way, it's the most intimate time you could have with someone directly. So I guess those five hours will be equivalent to potentially 50 hours of consuming content on YouTube or podcasts or anything. It's just so intimate. They feel like they've known you forever because even after a five day group challenge, you never, it feels like I've been here for, I feel like they've known you forever because even after a five-day group challenge,

you never feel like I've been here for, I feel like I've known you forever. And it feels like you've been in a challenge for such a long time. You lose this as a time, but in the tiny challenge, that whole time perception is exaggerated even more. Yeah.

Oh, so fascinating. Well, thanks man for sharing this. I cannot wait for you to be speaking in front of Hockey Live, the shows with everybody in the world and the show specifically exactly how they connect you know but even this video alone like i've got 500 ideas on different things i can start doing like immediately in fact it's what's so cool jamming out with you because like um i love how when you

hear great ideas you just take it to like to the next level yeah well it's funny because i'm not gonna lie when you first start talking this like in my head i'm like i will never do this ever until like that thing clicked and i was like i can actually do this because it's funny like you know inner circle we've got eileen does her she has her 250 000 consulting day and myers got just 350 000 like things and i'm like i don't even have the guts to offer that i mean how do i even offer that to somebody you know what i mean like my email my list about like how do you even but i was like this would be the way this is exactly like if i went out to my list and said we're gonna i'm gonna do i'm doing five five day one-on-one challenges people it's gonna be 100 grand each and at the end of it i'm gonna pick two of you guys to do

a private you know they knew ahead of time like it's like they're all fighting for i don't like i'm gonna be the best i'm gonna be a student because only two of them gonna have the thing you know whatever it might be be super fascinating it's fun for me too because um you know about this project but i'm uh building this huge library and, uh, we ended up transitioning. We're buying a movie theater, right? Um, which is really cool. So it's this huge movie theater, but we had to rehab it. So I got a lot of money to rehab it, but then I don't have enough to finish the project. So I'm like, how in the world, you know, on month 12 in this project, like we need a million dollars today. I'm like, how am I going to pull out a million dollars? And like, this literally gave

me the idea of just like, oh my gosh, every time the next construction loan, you know, I could go to a bank and get it, but instead of going to the bank and do it, it's like, I'm going to do four mini challenges,

which will give me, you know, the money up front. And then from that, if I get two people to buy the thing, like there's the money to cover this month's, you know, of the construction or whatever.

If I do that two or three times, that pays for the entire thing. And anyway, so. Zero ad spend too, right? A hundred percent. I think I could build a waiting list. I think, again, selling people access to watch me.

Anyway, there's so many fun ideas off of this. It is insane. But this is not about me, you guys. This is about the beginner who's just getting started. So for anyone who's advanced, who wheels are spinning, let us know in the comments down below. But for the beginners, I hope you guys take this. This is something that's been proven to work.

200 plus clients doing this. But again, it's something I think anybody can do at whatever level. If you've got some kind of expertise in a topic, something that you know, you can help other people with. This is a fast, easy way to just get it done. Spend an hour a day doing this for a week and just test it out, you know? And you said if you do it 10 times, the average person is getting three the first time around, right? Yeah. The worst, the worst close rate has been one out of 10. We've had zero never and i kept on telling don't be the first one like that's all on me like yeah so think about it i'm thinking about somebody who's like i need to make 30 grand this month like how do i do that like okay you're gonna have a three thousand

dollar offer you got 10 i had seven figures 10 tiny challenges you do what in the next 30 days if you do two a week three a week whatever the math is on that you could do four or five a week like quite easily um that's just you know that's a couple of calls a day um it's very manageable because there's not much marketing involved with it it's just it's yeah not much prep work yeah i have a dozen friends right now who i know are struggling who i'm literally going to send this video before it even gets out to youtube just because it's like this is the plan just go do this first before it even gets out to YouTube, just because it's like, this is the plan. Just go do this first. Like it's so simple. A lot of them who are doing, they're posting on social, they're doing these kinds of things, trying to

get clients for their higher, you know, for literally a $3,000 package, but they don't have the selling mechanism. Like they're, they're struggling. Cause it's like someone sees it and then they got to sell. And it's just like this weird transition that they're kind of figuring out where this is like such a simpler, more powerful thing. So I love it, man. Anyway, thank you for being here and for sharing all this stuff i cannot wait for you to be at funnel hiking live international streaming around the world sharing this kind of stuff as well i think it's a change a ton of people's lives and i'm just grateful for you man i love having you here and i look up to you and just i love

having you so likewise russell it's same and i'm excited too because i believe that um this is something the market has really been hungry for that hasn't been like it hasn't been like it's it's truly innovative to it's going to change the industry so I'm grateful for the opportunity

because you know obviously to get this out there we need a platform and so I'm so so looking forward to it it's awesome alright tiny challenges you guys

go do your first tiny challenge and come to Fun Hockey Live so you can watch Rish and teach you guys all the behind the scenes secrets so thanks man for being here appreciate you and I hope this is a ton of value

for all you guys