Marketing Secrets with Russell Brunson - TRAFFIC SECRETS!!! (A Sneak Peek...)

Episode Date: September 2, 2019

Everyone's been begging me for a glimpse of Traffic Secrets, and while I can't show you the book, I will give you a sneak peek. On today's episode Russell gives an interesting sneak peek into his Traffic Secrets book which he is in the process of finishing. Look for these awesome things in this episode: What he has been doing over the last few days to finish the first draft of the book. What his plans for the cover to look like are. What each section of the book will be about and when it will finally be out for everyone to read. So listen here to get an amazing sneak peek into Russell's new upcoming book, Traffic Secrets. Transcript - https://marketingsecrets.com/blog/237-traffic-secrets-a-sneak-peek Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up everybody, this is Russell Brunson. Welcome back to the Marketing Seekers podcast. Can you tell which car I'm in today? You can probably tell it's pretty quiet. When it's the Jeep, you really, really know. When it's the Tesla, you're assuming I'm either just like hanging out or I'm in the Tesla. So we're in the Tesla, heading downtown.

It is the last day of writing the Traffic Seekers book and I got a few minutes to share with you guys some thoughts about some things I want to talk about. So with that said, let's keep the theme song and I'll be right back. So the big question is this. How are entrepreneurs like us who didn't cheat and take on venture capital,

we're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. All right, everybody. I hope you guys are all doing awesome today.

As I mentioned in the intro, I'm in the Tesla right now driving downtown. And today, before I am allowed to go to bed today, the manuscript, the first manuscript for the Traffic Secrets book will be finished, which I'm really excited for. It's supposed to be done on Monday, and then it became, it was gonna be Tuesday, and then Wednesday, and then Thursday,

and today's Friday, so it is getting done. And then my wife and kids are heading downtown to Utah this weekend, which I'm very grateful for. I wish I could be with them, but I needed, Oh, I need the extra time. So, um, I'm killing myself to get the, um, uh, the book. I said the manuscript to be done tonight and then tomorrow or tonight, hopefully I'll start at the very top. And I start doing a read through and start going through and editing stuff,

tweaking stuff. I've had about five or six people that have been going through and reading it and then leaving comments on the side inside Google docs, leaving comments. I'm like about five or six people that have been going through and reading it and then leaving comments on this side inside Google Docs, leaving comments like, what about this? What about this? This made no sense. This was awesome. Or I feel like any more context here. Do you have any story to light this concept up? And so they've been going through, following behind me, doing all that kind of stuff. I also have Joy Anderson on my team who's been going through and doing editing. So it's been edited and cleaned up, formatted, stuff like that. And then the, so that's kind of like called a line edit. And then there's a concept edit.

So like I said, the four or five people going through doing concept editing and adding the remarks in. And so now tonight or tomorrow, I will start at the very top and I will do now my last edit, which is me taking the concept edits,

weaving them into the, weaving them in or deleting them or adding, taking away, whatever I need to do to make sure that all those things work good. And then at that point, um, uh, joy will follow the one more line edit and then we'll submit section one to the, uh, to the publisher, um, on Monday and then section two and three on Friday, next Friday. So it is the end of the end of my, the time. No more procrastination is allowed. I have, it's, it's done. It's, it's game time. The other crazy thing is, um, if you look at the,

uh, dot com seekers book was 58,000 words. The expert seekers book was 60,000 and the traffic seekers book as of today, so far as 87,000 words and probably close to 9,000 when all said and done. So it's the third or it's a, it's 50% bigger than the expert secrets book, which is crazy. And I hope my publisher doesn't kill me because they told me to write a 250 page book, but I didn't listen because I had to write till it was done. It's funny people like, well, how long, how long is the book going to be? Like how many pages? I'm like, I don't know. It's going to, it's going to be as many pages as it needs to be to explain the concepts. Like that's just how it works. It's like why I think some people I drive them crazy are live events. Like we need a schedule.

I'm like, no, we don't do that. Like, why not? I'm like, cause I have no idea how long it's going to take me to teach the session. Like I'm going to teach till I'm done. Like if I'm coming to sell, I know I got 90 minutes, everything's timed out, you know, second by second by second or everything I'm going to say. But if I'm coming to teach, I'm teaching until everybody gets it. And sometimes we're going to go late. Sometimes we're going to get done early. Um, and so, yeah, it's just going to be as long as it needs to be. So that's how I built this book. And it was crazy. He has, uh, uh, some of you guys saw the mastermind.com launch.

Um, so the, the top 10 affiliates for that are going to Fiji, um, like a weekend, weekend a day or whatever that is. So the club, I jumped on a plane and flying to Fiji, um, which is, I don't know, like it, hopefully it's a long international flight because I'm also rewriting the Dotcom Secrets and Expert Secrets book over the next two months. So I'm trying to get the Dotcom Secrets book rewrites done while I'm on the plane. I write really well on planes.

So writing it on the plane to Fiji on the plane back, getting Dotcom Secrets rewrites done, which would probably add an extra 20,000 words. I got some cool sections I want to add in there that I think are essential foundational things that I want to add into dot com secrets and the same thing with expert secrets. We got some cool updates and additions and things that I think would be really powerful to have in there. So I'm doing that and I bought the rights back from those two books from my original publisher and I'm giving them or selling them or however that works to the new publisher.

So we'll have all three books. At Funnel Hacking Live, my goal is to have a box set on stage for everyone to see. I'm not sure if it'll be done in time. That's the goal. We'll see. And then the actual launch launch date is Cinco de Mayo, which is a long, far away. But with a legit publisher, they make you do things out in the distance. So I'm scrambling now so I can have the book by May 5th, but it's good.

The other thing we're doing is, you know, if you've seen the Dotcom Secrets book, we filmed, Brandon Fisher and I did this really cool thing where we spent six hours to film literally like seven seconds of video where I'm in front of this wall and there's all this stuff taped to the wall and like the camera zooms in. It looked like it turned out so cool. And then that became the cover shot for the Dotcom Secrets book. And the next for Secrets book was a picture of me me on stage i think i'm going to change that for the for the new updated version and then this book is traffic secrets i need i need an image for that so um while i'm at the penthouse this weekend we're staging this huge shot where it's going to be me

overlooking boise with these three monitors with all these traffic graphs on it and like the we're getting like the crane and the camera to like fly in and do all these crazy things and Naya overlooking the city. And it's going to be so cool. So that's also happening. So I'll have the cover shot done hopefully by this weekend as well. Yeah, so a lot of fun things are all happening

and I'm excited and pumped and I cannot wait. But I'll send me just telling you the story about the book, which I'm sure some of you guys are fascinated by. I wanted to give you some value as well and kind of give you a glimpse inside of sure some of you guys are fascinated by. I want to give you some value as well. Um, and kind of give you a glimpse inside of the book if you guys are okay with that. I'll probably do more of that over the next few, um, months, just kind of share different ideas and concepts. But, um, it's interesting as I wrote the book, like there's three sections, right?

And section number one is really me laying out the foundation for everything else, right? So it's, and he hasn't, you know, you guys are obviously more advanced than the typical reader because you've been listening to me for the last, you know, 600, whatever plus episodes, hopefully. But it's really laying the foundation of like, okay, who is your dream customer?

Where are those people congregating? And then who are the people that have already pre-congregated them? Like, who's your dream 100, right? And so we figured that out. And then, and so that's the whole first section then teaching, you know, traffic that you, that you, that, Oh, excuse me. So you have your dream 100. Then it's like, now how do I earn my way into that traffic? Then how do I buy my way? And so you're earning

your way and getting free traffic. You're buying your way and doing paid ads. And then you convert all of that traffic from traffic you earn, traffic control into traffic that you own, which is your own email list, right? Then you have email list and how to do follow up funnels, how to follow up all kinds of stuff. So that's the core foundation of like section one teaches that, right? And again, I think a lot of you guys know some of those things. I go into a lot more depth and detail, but that's like the core things is who's your dream customer? Where are they congregating? Who's already congregated them?

Those are your dream 100. Then how do we work our way into our dream 100? How do we buy our way into the dream 100 after we've done that? Now we convert that traffic from traffic we earned and traffic we bought into traffic we own. Boom, now we have a list. Here's how we follow up to the list. earned and traffic we bought and traffic we own. Boom. Now we have a list. Here's how we follow up the list. Boom. Now we, now we move into section number two.

So section number two of the book is, is called a funnel hacking the algorithms. So it starts going into, okay, how do we, how do we funnel hack Facebook and Instagram and Google and YouTube and podcasting? And I just showed five networks, uh, the two biggest social networks and two biggest search networks and then podcasting because I love podcasting. And I just showed five networks, the two biggest social networks and two biggest search networks. And then podcasting, because I love podcasting. And then I left it open. I didn't go into every single network on earth. I didn't go into Twitter and LinkedIn and TikTok

and Snapchat and all the others. Although I could have. The reason why is because in those five chapters, I laid out a framework. And the biggest, the most difficult thing for me writing this traffic secrets book is I'm writing a book that I want to live for forever, um, and be evergreen on the most un-evergreen topic of all time, which is traffic. Like literally the Facebook ads manager changes every single day. It's like, how do you write a book and take a snapshot in time? Like this is how it works when tomorrow

it's different. Right. And so instead I tried to show a pattern. Like this is the pattern of how it all works, how it works over and over and over and over and over again. And I show that pattern in the current Facebook, current Instagram, current Google, current YouTube, current podcasting. But then I'm trying to not just give a man a fish, right? Like a lot of times it's like, here's a fish. This is how you do it.

Just copy this process. But instead I'm trying to teach people how to fish in this book, right? So it's like, what's the pattern every single time? If you look at each of these chapters, it's kind of interesting. The first section of every chapter is the history. If we want to know where the platform is going, we have to know where it came from. How did Google start?

How do the algorithms change? Why do they change? What was the purpose behind this one and that one and that one? If you understand why Google's making these changes, you can start thinking like them and understanding this is what their goal is and what they're trying to do and their intention. Okay? Because, you know, you may be reading this chapter in the book right now, and it may have already shifted,

so you need to be able to understand it and how to find the history of, like, what's happening and where we're at today. That's number one, is getting a layout of the history of each of the platforms and what the end goal is of each platform, which is always how do you make the best experience possible for the end user, right? Like Google wants to make sure when you go to Google, you get the best results. Facebook wants to make sure when you show up to Facebook that you love the things that are in your feed. Like that's it.

And so it's like that's what they're trying to do. How do we align with those networks? Instead of trying to compete against them, which is what all the spammers and the scammers do, how do we align with the wills of the network? And then if we give them what they want, they'll give us what we want, right? So it's like all figuring out that alignment. Okay, that's number one. The number two, the next step in the process is always, okay, now who on the platform has

already figured this out? Okay, who's already identified your dream customers? Who's already publishing? Who's getting tons of views and likes and like, whatever it is, it's just like, let's find those dream 100. And so I tell everyone, I like, let's say it's Facebook, like go into Facebook, unfriend all your friends, and then go follow all your dream 100 and so i tell everyone i like it'll say it's facebook like going to facebook unfriend every all your friends and then go follow all your dream 100 that'll make it so your news feed is just like a real-time swipe file of the pulse of your market like what's happening and

you can feel it right as opposed to being distracted by all your friends and your families posting cat cat pictures and such right so you delete everyone just follow your dream 100 now you have your pulse on the market now you can feel like what's happening in the market. What's working today? What kind of things are people posting? What's getting the most likes and the least likes? It gives you the ability to see in real time what the algorithms are rewarding. That's the magic of it.

So we go back, we understand the history. We take a snapshot, we're at it now. Then we do our dream 100 on the specific platform and we start watching and observing what is being rewarded today. And that gives us a snapshot of like, okay, this is what's happening and how we need to do it. So you have that. Then the third thing is like, okay, now based on the snapshot, we understand what's happening.

Like how do we build our publishing plan? Okay. So we build a publishing plan. So we have a show on the network that we're, that we're focused on that becomes our show. Right. And then you can leverage that show to earn your way in to other, to your dream 100 and then to buy your way into the dream 100. And so that's the next phase of the pattern.

And then you're siphoning off the traffic you're earning, traffic you're buying, and converting traffic you own. And the last section is how do you go and just do paid ads directly on the platform. But that's the pattern that I show in every single network over and over and over and over again. And so if you want a sneak peek of the book, just that, I mean, that's it. It's pick a platform, looking at the history, figuring out like where they come from, what were the algorithm changes that happened? Okay, now we understand, okay, this is what's been happening over the last decade. Now I'm going to play this game.

Like now I know the rules of the game. Now let me follow my dream 100. What are they currently doing today that's being rewarded by the platforms? We look at that closely, then we start modeling it, and then after we model it, we start innovating on it for our own show. Boom, we create the own show. After we have our own show, then from there, we come back, we step back, and we start figuring out how to use our own show to leverage to buy our way into other people's shows, and

then how do we buy ads to buy our way into other people's shows, drive traffic to build your following, and also to fill your fun and also to fuel, fill your funnels. And that's the game, my friends. Um, and it's so much fun and so exciting. And yes, I can't wait for you guys to read this book. So anyway, it actually was really helpful for me to kind of explain that out loud to you guys as well. I'm going to go back and maybe add a little pre-section before section two that explains

that better. I think I explained it very well at the, at after the section, but I the section, but I'm going to plug that into the actual section, I believe. So anyway, FYI. Thank you guys for letting me share that with you. And the last thing I'll tell you is section number three of the book is called Growth Hacking. And it's fun. It's where we start going into all these other ninja ways to get traffic that most people aren't thinking about or talking about, yet they are responsible for a ton of our traffic. So, oh man, I can't wait for you guys. I hope you enjoy this all. It's fun. This whole game is so much fun. Um, all right, that's all I got my friends. I appreciate you all. I'm almost to the penthouse. Um, I'm actually speaking at Stephen

Larson's offer mind, um, on Tuesday and I'm gonna be talking about the same thing I shared with you guys. I'm gonna go a little deeper into it though, so they can understand it at a little deeper level. But I want, I just wanted to kind of flush it out here a little bit. Again, I'm testing my material here and I'll be sharing it, like I said, in the book, obviously, but his event. And for all you guys who are anxiously waiting for the book as much as I am, I cannot wait to give it to you guys. I can't wait to share it with you guys. It's been a labor of love. It's been a lot of work and I hope you guys get a ton from it. So that said, appreciate you all. Thanks for everything. And I'll talk to you guys all soon. Bye everybody. Want more marketing secrets? If so, then go get your copies of my

two bestselling books. Book number one is called Expert Secrets and you can get a free copy at expertsecrets.com. And book number two is called Dotcom Secrets and you can get a free copy at expertsecrets.com. And book number two is called Dot Com Secrets, and you can get your free copy at dotcomsecrets.com. Inside these two books, you'll find my top 35 secrets that we've used to become the fastest growing, non-VC backed SaaS startup company in the world.