Marketing Secrets with Russell Brunson - Try This Simple Test This Week To Change Everything

Episode Date: November 20, 2019

I'm giving you a challenge, try this for the next couple days and see what happens. On this episode Russell talks about a podcast challenge he did several years ago about changing the way you respond when someone asks how you're doing. He issues a new similar challenge where you change the way you respond when someone asks you to do something for them. Here are some of the awesome things to look for in this episode: Find out why changing the way you respond to someone can change your life and their life. Find out what kind of response you should give when someone asks you to do something. And see why Russell thinks this simple change can change everything. So listen here to find out how something so small has the possibility to shift your entire paradigm. Transcript - https://marketingsecrets.com/blog/260-try-this-simple-test-this-week-to-change-everything Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up everybody, this is Russell Brunson. Welcome back to the Marketing Secrets Podcast. Today, I've got an experiment for you that I'm pretty sure will change your life. So, the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets,

how do we market in a way that lets us get our products and our services and the things that we believe in out to the world, and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. All right, everybody. So if you remember, man, this is for the OGs who've been listening to this podcast for forever. Um, probably four or five years ago, um, I did an episode where I talked about, um, I gave everyone a challenge.

I said, when someone asks you how you're doing, instead of saying, I'm good or I'm fine to like, instead is to change the, um, the, your, your response from I'm fine to I'm awesome. It's like you're the grocery store and like, Hey, you didn't say like awesome. And like, Whoa. And then when you start doing that, a couple of things happen. Number one, everybody you bump into all of a sudden is like, that person's awesome. That feels really good. I want to be more awesome.

And it changes them. Number two is it changes you, right? Half the time, all of a sudden in life we're going through and we're like, Oh, I'm good. I'm good. And it's like, that's a miserable way to live. Good is the enemy to great. So instead, let's be great, let's be awesome, let's be amazing. So when somebody asks you how you're doing, instead of saying, I'm doing good, like, tell

them you're doing amazing. And even if you're not, it's going to help you to get to amazing faster than, I'm doing good. So with my kids, we had a challenge like four years ago where every time someone asked them what they're doing, they have to say amazing. And it's funny because we haven't been doing that recently and I forgot. I still do it when I, when I go to like restaurants, I always do it when like the waiter or waitress, waitress asked me, I also do it all the time at the airports. And anyway, I try to do it, but I'm going to bring it back to my consciousness and

make it something I'm going to try to actively do. So there's a rewind from four years ago, but today I've got a new one for you. And, um, it's something that I've yet to test it, but I'm pretty sure it's going to change everything for me. Um, it's more than my wife asked me for a favor and I was like, yeah, I can do that. And then she left. And then as I was sitting there, I was like, that was like a really like, Oh yeah, I'll do like, like I'm doing good. Like that kind of response. I was like, my wife deserves more than that. And I was like, I was like, um, what I'm going to do is next time she asked me something, I'm going to be like, my wife deserves more than that. And I was like, I was like, um, what I'm going to do is next time she asked me something, I'm going to be like, yeah, I can deliver on that. And then I

started thinking, if you guys have heard me do my stage presentation before, um, a few years ago, I heard James Malincheck do this once from stage and I've ripped it off and done it all the time ever since. Almost as a joke, but it's really funny where I'll be like, you guys okay if I over deliver? You guys okay if I, if I over deliver as I'm building out my offer stack? And, uh, so it's kind of a funny joke, like, I'm building out my offer stack? And so it's kind of a funny joke. Like, yes, Russell, you can over deliver. So it's kind of a joke now, but we always do it. And it's really fun.

Like, wait, real quick, is it okay if I over deliver? And so, in fact, half the office is in there every time they try to make the offer better. You know, like, I'm gonna grab some lunch. Oh, wait, is it okay if I over deliver and bring you back something to drink? They always tease me now with it. But I tell you this because as I was sitting there

with my wife, I was like, oh, yeah, I can deliver on that. I should tell her like, like when she says, Hey Russell, can you do this thing? I should stop and say, not only can I deliver on that, I believe I can over deliver on that. And like say that to her. First off, one thing that happens is it's going to like change her, her response. Like, Oh my gosh, she really is paying attention to me. Right. Number one, number two, what that does that reshifts your brain from like, Oh yeah, I'll try to do that thing you asked me to do to the, like to, to the next step, which is like, okay, I'm going to definitely do that thing too. I got to freaking over deliver, um, and blow my wife's mind away. Cause I told her that not only can I deliver, I'm pretty sure I can over deliver

and then it's changed the whole perspective. Now it's like a fun thing for you to do and to actually over deliver. Think about if we took that frame on everything we did, like if you have a job right now and your employer asked you to do something and instead of being like, okay, if you're like, not only can I deliver on that, I can over deliver on it and then work to actually over deliver on that thing. Okay. That is the kind of attitude that, that people want to work around, right? You're going to get raises. You're going to have more success. You're gonna have more fun in your work by shifting that, that response to, Hey, can you do this thing for me? The same thing happens with, um, your customers, your customers, the customers like, Hey, Russell, anyway, you can do this. I'm

like, not like I had to deliver on that. I am pretty sure I'm fairly confident I can over deliver on that. It just shifts everything. Right. And so this is my challenge for you. Um, and this is the challenge that I think if you do it for a week, we'll change your life. Every time somebody asks you to do something for them this week, um, just like some of the, they ask you how you're doing and you're gonna shift from saying I'm doing good to I'm doing awesome. If you can shift it from, yeah, I can do that thing too. I can, I can definitely deliver to, I am fairly certain I can over deliver on that.

I promise you it'll change the outcome of everything you're doing this week. Um, and it'll probably give you a big enough paradigm shift that you're to continue to do it and continue to use this new frame, um, with everybody you're working with. So that's my challenge to you. Do it with your spouse, do it with your kids, do it with your employer, do it with your employees, do it with your customers, whatever it is, go through and make that the focus of the week. Not only think I can deliver on that, I'm fairly confident I can over deliver and then go and actually do it. And if you do that, you're gonna blow their minds and it's going to blow your mind

and you're going to have a lot more fun doing the task anyway. So there you go. There's the challenge. Let me know how it goes. After you do it, come back, take a screenshot that's posted on Instagram or Facebook. Tag me on it.

Use hashtag marketing secrets. Tag me at Russell Brunson. If you're on Instagram or at Russell Brunson Live, if you're on the Book of Faces. And let me know how it went. I want to hear how it goes. So that's the thing, guys. Appreciate you all.

Have an amazing day and I'll talk to you guys all again soon. Hey, this is Russell again. And really quick, I want to thank you so much for listening to the Marketing Secrets Podcast. I hope you enjoyed this episode. And if you did, can you imagine what it would be like to experience this for four days

with 5,000 other insane funnel hackers, people who are just like you, who think like you, who believe like you, who have vision like you. If you would like to do that, then you need to be at this year's Funnel Hacking Live. It's coming up very, very soon. If you don't have your tickets yet, you can go to FunnelHackingLive.com. And it gives you the ability to leave your home, leave where you're trying to create and dream, and come to a place with a whole bunch of people who think like you, who believe like you, who see visions like you of what they can create and what they can become. Funnel Hacking Live is not just a marketing event. It's not just a personal development event.

It's both of those things wrapped into one and it is an experience that will change your life forever. So I want to make sure you get your tickets. If you don't have them yet, go to funnelhackinglive.com, get your tickets. We have sold out five years in a row. We will sell it this year as well. after you get your tickets you will be there with 5,000 other insane, crazy, fun funnel hackers

talking about how to grow their business sharing all the best marketing secrets things that are working today you gotta go get your tickets now

at funnelhackinglive.com thanks so much and I'll see you in Nashville