Marketing Secrets with Russell Brunson - Two Book Hacks, So You Can Read And Retain More

Episode Date: September 16, 2020

Two cool ways to help you read faster, and actually remember and implement the things that you learned. I was at this mastermind recently and I was talking to a good friend of mine, Alex Hormozi (who used ClickFunnels to help grow his GymLaunch business from Zero to over $50 Million in just a few years), and he said... "Russell, I don't read a lot of books. I read a few books multiple times." And I thought that was so profound. (He's read my book "Expert Secrets" 9 times). So for retention, Alex reads just a few books many times. It gets better! I recently discovered something where you can read books quickly AND retain way more information. And I mean WAAAY more! I've taken a few speed reading courses in my life and nothing seemed to work. But this technique I stumbled upon is AMAZING! And it's so simple... So check out this episode if you want to become a super speed reader AND comprehend more of what you read! Transcript - https://marketingsecrets.com/blog/345-two-book-hacks-so-you-can-read-and-retain-more Learn more about your ad choices. Visit megaphone.fm/adchoices

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Switch to RBC Avion Visa and get up to 55,000 bonus Avion points. Limited time offer, conditions apply. Visit rbc.com slash Avion. What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. So excited to be with you guys today. In fact, right now, I'm actually on a location at a secret film shoot. Well, I guess it's secret now. It won't be secret after the video goes live. Hopefully, billions and millions of people will see it. But we're filming some really cool ads today. I had a quick break and thought I would jump on and say hi to you guys. Last week, I was actually up in a mastermind group up in northern Idaho at Priest Lake with a bunch of cool guys.

And I had two big epiphanies, two big takeaways, two cool things I want to share with you guys about reading. The first is so you can actually read more. So if you want to get more books done, you got a whole bunch of books you want to get through, or you just got that one book that you're stuck on, you can't figure out how to get through it, this will help you to be able actually read more. So if you want to get more books done, you got a whole bunch of books you want to get through, or you just got that one book that you're stuck on, you can't figure out how to get through it. This will help you to be able to read faster. And the second one is to help you actually retain more. That way, the things you're reading,

you're actually able to use them and implement them as opposed to just reading just to hear stuff and keep moving on like most people do. So those are the two things we're going to talk about when we get back from the theme song. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital, we're spending money from our own pockets. How do we market in a way that lets us get our products and our services

and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. All right. So like I said, I was up at this mastermind group up in Northern Idaho, a bunch of really cool people there. But one of my favorite people to hang out with is Alex Ramosi. And I had so much fun with him up there. And I'm not going to lie. Part of the reason why I want to tell you this is because it like inflated my own ego. So I'm going to take that because it feels good. So I was talking to him and we were talking about books and stuff like that. And he looked at me and he told me, he's like, Russell, first off, well, I understand

the new hardbound versions of Expert Secrets and Dotcom Secrets are a million times better than the originals. I was like, thanks, man. I appreciate that. He's like, no, no, really. Like, he's like, I don't think you understand how many times better than the originals. I was like, thanks, man. I appreciate that. He's like, no, no, really. He's like, I don't think you understand how many times I've read these books. He's like, I don't read a lot of books. Because of that, what I do is that I start and I read it and I read it slowly. When I get to the end, I flip it over and I start over again. He's like, I read expert secrets, I think he said like nine or 10 times since it came out, which is crazy. He said dot-com secrets probably five or six times and traffic secrets the same thing, like five or six times. He said most people, they try to read a lot of books. He said.com secrets probably five or six times and traffic secrets the same thing, like five or six times. And he said to most people, they try to read a lot of books.

He said, what I do is I try to read one book a lot of times. And I thought that was so profound. I think there's this thought or this belief in society, especially in the entrepreneur world that you have to read a book a week and stay on top of it and have all this information inside your brain. But I don't think that's true. In fact, I remember Stephen Larson at Fun Lock Hacking Live, two years ago, we talked about that. He said, you know, you hear all the time that CEO reads a book a week. He's like, the problem is that

none of us are CEOs right now. He said, we're entrepreneurs. Our job is not to try to learn this broad, vast knowledge about lots of things. It's to like figure out this one thing, like how do I get this business into orbit, right? That's the only thing we should be focusing on. And I remember Steven talking about that. I said, look, we're not CEOs at this point. Like he's like, Russell may be a CEO, but not even there yet. Like we're entrepreneurs. There's a difference. We should not be reading a book a week. And then when Alex said this, he said, I don't read a lot of books. I read, uh, I read a book a lot of times. That was like this big takeaway. And I think for so many of us, um, you know, we, we try to read a lot of books. I think

that if we start shifting our thoughts to like Alex's, you have more success. Um, you know, and to put it in perspective, Alex is probably one of, if not the fastest growing companies on the ClickFunnels platform right now. Um, it's insane how much they've done, how big they've grown. And it comes from reading one book a lot of times. Um, and then I asked him, I said, what's your favorite book of all three? And, um, he's like, well, what's your favorite book? I told him, I think my favorite, I think is.com secrets. Like that was my foundational, it's like the funnel world. Uh, he told me, he's like, my favorite is definitely expert secrets by far. That was his favorite. And then I ran a poll on, um, on, uh, I ran a poll on, um, on Instagram and asked him, it was crazy because the most,

most people liked expert secrets the most, but Secrets is one that sells the least of the three books, which is interesting. Dotcom Secrets, well, I think Traffic Secrets would probably end up selling the most because it's the most general. Dotcom Secrets is probably number two and Expert Secrets is the hardest to sell, but that's his favorite. Most people who respond to the survey said Expert Secrets was their favorite. Another thing I want to kind of restress is he said that the new updated versions are way better. Dotcom Secrets is laid out better. It's more thought through. Expert Secrets, we went to a whole new level with frameworks and it's a lot more in depth. So anyway, if you don't have the new updated hardbound versions, this is my challenge to you to go get the new ones. They are that much better. They're a lot better. Just trust me on that.

If you don't have all three, if you go to secrets trilogy.com, you can get the entire box that you can just pay for it once and get the whole box that shipped out to you. So secrets trilogy.com. Anyway, so that's the first thing. Um, if you want to retain more stuff, the key is not to read a lot of books. Um, it's read one book a lot of times. Okay. Again, Alex said, as soon as he gets to the end of the book, he flips it over and then starts over. So that was cool. The other side of this, this is not how I gave to Alex. Um, I did this, um, actually I was reading the traffic seekers books. There are a couple of books I needed to read out of research because I was like, I know there's something in here I want to make sure I understand before I finished writing these books, but I

didn't know how to, how to get the stuff in my brain fast enough. You know what I mean? I was like, I can't sit down and read these books and take forever. And so instead what we did is, uh, I sat down and I took the book and, um, and I don't know if you tried to speed read before. I've taken a lot of speed reading courses. Um, and I can read pretty fast. I was trying to speed read the book. I'm like, I'm not going to finish this book. You know, it's hard to keep, keep pace at speed reading. So I got the audio book, I put it like four X speed, but then I couldn't keep up with it. It's just like going so fast. And I had this idea. I was like, what if I did them both at the same time? What if I, if I have the book, I listened to the audio version on like 4x speed

and then read along with my hands. It was crazy. When I did that, I'm able to, first off, you can read away faster when someone's reading it to you, right? So I can cruise through it like with my hand in the book. But the second thing is like if something in the audio goes too fast, I see the words as well. And so your brain picks it up more. And so I can retain, um, and I can understand so much at 4x speed when I'm listening and reading at the same time. Um, and I was able to get like a couple of these books I was trying to get done during

my research phase or the entire book in less than 90 minutes. Um, which is crazy. Normally it would take me, I'm not a fast reader, so it would probably take me a day, day and a half to get a book like that done. In a little over an hour, it was done. In my head, I understood it and comprehended it and had it at a deep level because I saw it as well as hearing it, like dual modalities, right? And so for me, there's something like I need to get this in my brain or I have to get through

a lot of heavy reading. I get the audio and the text and I do it together. In fact, some years ago, I've been geeking out on Atlasrugged, which is like a 1600 page book. And the first, I don't know, two or 300 pages is kind of heavy to get through. I knew I wanted to get through it so I could get to the good stuff, but I could, you know, so that's exactly what I did. I was on my vacation on the house, but I had the big old fat book. I had my audio book cranked up to four speed and I was reading it, you know, with inside the book as I was listening to it. And it got me through the hard part of the book to get me deep into the part where I was like enjoying it and

loving it. And I just listened to the book at normal, well, like two and a half speed, the rest of the book after I got past the first two or 300 pages. And so this is a trick. So I told, I told Hermosi that, and then he, I told him my, my favorite book right now. It's called American Kingpin. If you guys haven't read it yet, it's so good. It's my gift to you right now to go read that book. I told him about that book, but it's a big book. And he jumped on the plane and he downloaded the Kindle version of the book and then the Audible version. And on his flight home, he got through the entire book, which is a huge book that took me like two or three weeks to get through.

And he messaged me, he's like, he finished American Kingpin. That was amazing. I'm like, you finished? Like, I saw you like 12aged me. He's like, he's like, I finished American Kingpin. That was amazing. I'm like, you finished? Like I saw you like 12 hours ago. He's like, yep, it's done. And he's like, I find like, he's like, I never get through books fast. You know, again, he's one that I told you earlier, uh, just flips it over and keeps reading. And the fact that he was able to get that entire book in his brain that fast was pretty cool. So anyway, I thought that was two really cool reading hacks. Number one is instead of reading a lot of books, read one book a lot of times. And number two, listen to the audio while you read it. And then you can

go a lot faster. You can increase it to double speed, three X speed, four X speed, and still remember and retain and understand it. Uh, and that way as you're going through it, you can, you can really, um, get more information to your brain. So I hope those two reading hacks help, uh, help you get more done, help you get more ideas in your head, help you get through some books and help you really master the things inside the books that you need to understand and actually learn. So that's all I got for you guys for today. I'm gonna go down and finish this video shoot. Um, we got some funny scenes coming up with Mentos and funnels and Coke and a bunch of other cool stuff. So you have to wait to see the video, but it's going to be amazing. All right, appreciate you all.

Thanks for listening. If you enjoyed this episode, please take a screenshot here on your screen and then tag me on it, at Russell Brunson on Instagram and use hashtag marketingseekers and tell me what book you're either reading more than once

and or the book you're listening to with audio. I'd love to see what books you guys are reading. And for some reason you don't have the box set yet, go to SeekersTrilogy.com, get my box set. You can get the audio books there as well. And then you can go and listen and read at the same time. All right, thanks, you guys. Appreciate you all.

And I'll talk to you all again soon. Bye, everybody. We have decided to do it again. Yes, earlier this year, we did our first ever virtual conference called Two Comic Club Live. We had over 5,000 people register for this online event, and the success stories from those who attended have been amazing. So because of that, we've decided to do the virtual event just one

more time, and I want to invite you and your family to attend for free. This is how it works. First, you can get your ticket at www.twocomiclublive.com you're going to put in your credit card but we're not going to charge you anything then you can attend the full three days and learn everything you can from me and from other two comic club winners and then after the event decide if it's worth it if it's not let us know and you won't pay anything but if you love it and i'm sure you will then you'll get billed after the event is over the goal of this event is to build your own personal roadmap to the two comic club so go and get this event is to build your own personal roadmap to the 2ComicClub. So go and get your tickets right now before they are gone.

Go to www.2ComicClubLive.com. Yes, that's www.T-W-O-C-O-M-M-A-C-L-U-B-L-I-V-E.com. 2ComicClubLive.com.