Marketing Secrets with Russell Brunson - (VRE) Behind the Scenes of LadyBoss…

Episode Date: January 20, 2023

Why I became a LadyBoss and how you can too! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing MarketingSecrets.com/ladyboss Learn more about your ad choices. Visit megaphone.fm/adchoices

Metrolinx and Crosslinx are reminding everyone to be careful as Eglinton Crosstown LRT train testing is in progress. Please be alert, as trains can pass at any time on the tracks. Remember to follow all traffic signals, be careful along our tracks, and only make left turns where it's safe to do so. Be alert, be aware, and stay safe. Surprise! I bought Lady Boss. I know, I know, I'm not a lady or a boss, but there's a really good story behind it. So that's what

we're going to talk about in today's episode. You're listening to Marketing Secrets with your host, Russell Brunson. Okay, so I want to tell you guys the story behind the story because there are so many rumors going about. And I can't even like address them all because they're all over the place. But yes, I did buy Lady Boss last year and we are like moments away from a relaunch. And this episode is more to kind of tell you guys behind the scenes. But some of you guys may want to be involved in Lady Boss. So if you're interested, there is a virtual event coming up. It's called the Phoenix Rise Up event because basically it's the rebirth of this company. We're relaunching it. And if you are

someone who's like, I want to be part of that, you'll know more about the model here in a little bit. But if you do, if you are interested, if you go to marketingsecrets.com slash Lady Boss, it'll take you to the registration page. You can register, be on the live event where we kind of do the big behind the scenes announcements. You guys are going to get some of the hints before anybody else. And so keep it kind of on the down low because during this virtual event is when we're going to kind of announce what's actually happening to the Lady Boss community, which will be fun. But I want to give you guys a heads up because I've got so many questions coming in. I know it's feeling a little pink in here, but that's what's happening when we're wrapped in

Lady Boss all the time. So let me go back in time to the very, very beginning. So I think it was FHL. I think it was the second or the third FHL. I can't remember. But I was sitting at our round. This is back when we were doing roundtables, which were really fun. I think we might be bringing these back for this year's FHL because I miss them. But I was sitting at a roundtable surrounded by a thousand people asking a million different

questions. It was really fun. And then somebody taps me on the shoulder. I look back and there's this guy with like tall spiky hair. And he's like, Russell Brunson, you changed my life. I'm like, Hey, thanks, man. He's like, gotta go. And he took off. And I was like, okay, that was random, but it's so much chaos that whatever. And then, um, uh, at that event, we obviously sold our coaching program. We also sold inner circle and, um, Brandon and his wife, uh, Kaylin, both joined Inner Circle. So a month or

two later, they were in Boise at our first meeting. That's the first time I had a chance to kind of meet them in person. And it was funny because he's like, did you get the video I sent you like a year ago? And I'm like, what are you talking about? He's like, I sent you a video saying it was going to be your biggest success story. Did you ever see that? I'm like, I don't know if I did. So we ended up finding it eventually. And Brandon and Kaylin had just launched the very first funnel they made. I don't know how much they made. They made some money in it. And then they made a video saying like, I'm going to be your biggest success story. And, uh, it was, it was funny now looking at it cause they were so young in that picture. So young is before they had kids

before they launched any of this. Um, and that was kind of very beginning of it. And so I remember I found that video, watched it and I was like, this is cool. And now they were in inner circle. And then, uh, fast forward next three or four years, uh, every two or three months, they would fly to Boise, Idaho for an inner circle meeting. We'd talk about things and we'd work with them on their products and their services and their branding and what they're going to do and how they're going to launch it. All the stuff we do inside the inner circle, right? I remember the first probably year, year and a half or so as they were coming to Boise, the company wasn't called Lady Boss. Caitlin's maiden name was Tool, T-U-E-L-L.

And the business was called Tool Time Trainer. And so she had an app and things like that. And that's maiden name was tool T U E L L. And, uh, and the, the business was called tool time trainer. And so she had an app and things like that. And that's what she was doing. Um, and so that was kind of the business. And I remember at one of the, um, inner circle meetings, it was actually, uh, while I was writing the expert secrets book. And so it wasn't actually out yet, but I was talking about these, these principles, right. And like, and so during inner circle, I'll be, I'll be sharing the ideas like this. I'm thinking about this. I'm trying to click funnels and I'm trying to build a community. I'm building, you know, we're calling people funnel hackers. This is how we're doing it. And

I was like going through the whole thing. I was talking about identity and like, we have these t-shirts to say funnel hacker. I'm like, it's interesting because we've tried, we tried a bunch of t-shirts and the only way t-shirts work is if they're self-identified, like I am a funnel hacker. I build funnels, like something where someone's like, this is who I am. This is my identity. If we have that on a t-shirt, then they did really, really well. People wore them and they shared them. But if it was just like a random like t-shirt, they didn't. And I remember, I can't remember if it was Brandon or Caitlin at the time, but they're

talking about that. And they're like, what do we call our people? We call them tools? Do we call them trainer? Like, what do we do? And I could tell they were kind of frustrated because like their business at the time didn't fit into the, the model that we were showing people how to create a movement, mass movement, right? Everything that's like expert secrets one-on-one now. But I was teaching that, you know, a year before the book ever came out

and, and they were trying to figure out how to weave these things in. And then what's crazy is that, um, you know, Brandon, Caitlin were flying home and while Caitlin was in the air, she like was trying to think through these things. Also, she's like, boom, lady boss weight loss. That's what's called. Our women are called lady bosses. And she had this whole thing. And by the time she landed, they're voxing me and like messaging me like lady boss weight loss. This is the future. This is what we're doing. They were so excited. And I was like, holy cow, you guys move so fast. And a week later they had like the logos and the branding and all sorts of stuff. And it was pink and it was all these things. They had their mission and like, and then they started following everything we talked about in expert secrets to

the T. In fact, it was funny because a lot of the stories in expert secrets are from Kaylin. Like I would do something and then she would do the same thing. Like, and I would do something, she would do the same thing. And then she would make her, put her twists and her tweaks on it. And so it's crazy looking back in the ClickFunnels journey. Like I think my favorite years were like during that time when it was like Brandon and Kaylin and Hermoses and a couple other people who were like going through it and like everything we were like, I felt like we were learning it in real time. I was testing it in my communities. They were testing it in their communities. We were reporting back and making tweaks and changes. And it was just, it was a fun time. And like I said, every three or four months,

they'd find a voice. See, we sit down and we talk about the business and what we could do and how to grow. And like, so I felt like this was like, I felt like I was part of it. In fact, people asked me one time, like why I did my masterminds and stuff. Like, like you could just make more money doing these things. And I was like, well, I have ADD and you guys probably could see this because you know, this whole new season, what season we three season three, the podcast episode, I've been sharing more of my ADD, but back in the day, pre click funnels, I had like a thousand different businesses. And like, I was just, I had horrible ideas, you know, and then I shut them down and focus on click funnels

and did just click funnels for like eight years, which is why I grew so big. And then now my ADD is kind of coming back out and I'm buying companies and relaunching stuff, as you can kind of tell. But a big reason why I did Inner Circle for so long was because it gave me an outlet where I could be creative, but not have to like launch a business, right? Like all my Inner Circle members could come to Boise. They're like, be creative. Like, oh, this is my business. I would do this. I would do this. I would do this. I would do this. And they'd go and do it.

And I could go back to work on ClickFunnels and not worry about it, right? It's like, I love that. It was like some of the most fun times going back and forth. And I feel like if you look at the Lady Boss business and brand, it was probably the business that encapsulated

all of our core training the best, right? If you look at dot-com secrets, expert secrets, traffic secrets, and how they took this business and grew it from becoming, like being a literal zero, you know, a literal startup to pre-click funnels too. They ended up becoming number four on the Inc. 500 fastest growing companies. Number one for the fastest growing consumer product company. I'm not going to share revenues and stats because I don't like, you know, trying not to do those

kind of things, but built a really, really big company, right? And so for me, it was like, you know, try not to do those kinds of things, but built a really, really big company. Right. And so for me, it was like, I had a sense of pride. Like I was so proud of them. They're like, you know, by star students, but also like they went out there and innovated so many things. I learned so much from them as well. And I was just super proud of what they did. I know. And they are too. Right. So, so proud of this whole business brand. But as you will find out, if you go to the Phoenix rise up event, you know, Caitlin had a baby and then she had another baby and she wanted to go back and wanted to be a mom. And I think they had tried to sell the company at one point and it didn't really work out. And, you know, about times when all the algorithm changes with Facebook and iOS, all the things. And unbeknownst to me, Brandon and Kaylin had made a decision to

just shut down Lady Boss. And I was actually, it was like a month or a couple months after FHL, because I was in her circle meeting. So it might have beenHL, cause I was in inner circle meetings with minimum April-ish. I was in the meeting and I went behind, I went back to eat lunch and I pulled my phone and there's an email from Caitlin saying, we're shutting Lady Boss down. And they told the whole story like, Hey, we decided we're not gonna do this anymore. We're, you know, all this kind of stuff. And I remember reading the email. I was like, what in the world?

Like just being blown away. Like I know how much effort went into this. I know what they did. I know what they created. And to shut it down. First I was nervous. I thought something might've happened. So I messaged him like, he was okay. Like, can I help anything? And it's like, no, we're just, we're ready for the next chapter in our life. You know, Kaylin wanted to focus on me and mom.

They'd saved a ton of money from the business. Brandon wanted to, you know, he, he, Brandon's like one of the best operational minds of all time, right? He, he wanted, he'd operationally built the infrastructure to build Lady Boss and he wanted to go and coach people on how to do that. Right. And so he wants, he's like, I don't want to keep running a female weight loss business. My wife's not involved. Like I want to go do these other things.

And so they decided that it would have been simpler just to shut it down and kind of close it down. And so, um, over the next few weeks and then months then months, if you were on the list, you probably saw they were doing blowouts. So I was like selling out all the rest of Lady Boss Lean and this, trying to like clear out the inventory and tons of emails are going out. And I was just like, man, this is such like, I don't know. Part of me is like, I feel like a pop, you know, a proud parent or dad or whatever. Like this is my babies. Like they're coming up and like, look what they created. And it's like going away. I'm like, I don't want it to go away.

And I had a bunch of friends who I was like, you like people in the female fitness space. I'm like, you should buy this company. Buy this kind of like trying to like somebody buy this company, make them an offer. Like you guys are crazy. Not do this. They have an email. That's like 1.4 million women, 700,000 customers had bought like lady boss lean. I think they had 26,000 people at ownership.

Like you guys should buy this company. You are crazy. Not you. I kept saying to all these different influencers and people like, somebody buy this company. Like again, the Rembrandt in the attic, like it is there. It is sitting there, this Rembrandt in the attic. Like how do you guys not see it?

And nobody can see it. And they keep doing these blowout sales and getting closer and closer. And I remember on Mother's Day, my wife and I were hanging out with James and Yada. If you guys know James Frill and Yada Golden, some of my favorite humans in the world, they're in my inner circle and they're actually in the Category Kings program to help coach and facilitate one of the inner circle groups. But we were at Mother's Day hanging out with them. And they told me that basically,

they're like, Brandon came, they've almost sold the inventory and they don't have any buyers. So they were trying to sell pieces of it. And I had this thought, I was like, Brandon came in and almost sold the inventory and they don't have any buyers. So there's going to, you know, they were trying to sell pieces of it. And, and I had this thought, I was like, I wonder if nothing, I don't think I even wanted to buy at that point yet, but I was more so like, like, what would you actually be willing to sell for? Like, I should be able to find somebody that can buy this. And so I texted Brandon. I'm like, how much would you actually sell this for? And I'm not allowed to disclose numbers and stuff, but when he told me the number, I was like, holy crap. Even if I just bought it and flipped it to somebody, that would be worth it. But I was like, just the email list alone,

1.3, 1.4 million women, whatever it is, is worth way more than that. And I texted back, I'm like, dude, I might actually be interested in buying that. I think he thought it was a joke. He's like, seriously, you're not a lady. I'm like, I know. I know. We all get it. I'm not a lady. I can't, you know, I don't wear pink. I never have. But I understand the opportunity, right? There's Rembrandt in the attic. And so we went back and forth a couple times.

And I didn't know what we were going to do and how we were going to do it. But I was just like, there's something here that's powerful. I can get this at a price that is really, really, really reasonable. And Brandon was even willing to finance it, like we talked about in some of the other episodes. Like I was going to put some money down and then just finance it over time. So I was like, this is too cool to not do. And so I don't want to spoil all the surprises. Again,

I want you to go to the Lady Boss Phoenix Rise Up event. And again, here's the link again, if you haven't gone there, it's a free virtual that we're going to be telling the story. We actually filmed a 25 minute documentary of Brandon and Caitlin telling their side of the story, which is like so fascinating. You get it. just from a learning education point, you should go. And if you don't want to be part of lady boss, but, um, if you go to get marketing secrets.com slash lady boss, we'll take you to the registration page. But anyway, I decided to buy it. We made the offer in the time. I was like, I don't know what to do with this. I was like, maybe we build a certification program. Right. Cause I was like, I don't really understand the female weight loss business, but

I was like, they'd already built a whole coaching program, things like that. And I was like, if we certify people to become lady boss trainers, then those lady boss trainers are going to need funnels, they're going to need traffic, and we can help them click funnels. So I was like, maybe that's the idea. And so we kind of started going that direction for a little while. And then I had the idea. And I was nervous. I was first off nervous because I didn't want Brandon and Kaylin to find out what my idea was. Number two, I was nervous. Like, do I actually want to do this? Number three, I was also nervous.

Like, I think some of the Lady Boss community may not be happy by this. But I also thought like, this is the way for this business and this brand to explode, to have the impact I think is possible. If you rewind back and look at what Brandon and Caitlin were doing

before all the iOS updates and all the stuff there, and they were spending almost a million dollars a month in ads to sell the products, right? And all that money was going to Mark Zuckerberg and Google and Instagram, you know, like, and it was them doing all the traffic themselves. And again, they built an amazing company, but 100% of the marketing was relying on them. Now I have two close friends. One of them goes to church with me. He started a company. You may have heard it before. It was a little candle company,

but they were wickless candles, right? There's no, there's no wick in it. So he had these candles and you may have heard the company's called Sensi. And it's wax. You guys get it. It's wax with a light that heats the wax. And they're like an eight or $900 million a year company. And every time I talk to Orville,

who's the owner of that, he's always like, oh, you should launch an MLM. Why are you doing ClickFunnels and MLM? Why don't you do that? I'm like, no, I don't want to sell the business model I want to do for ClickFunnels and my stuff. Right. But every single time, like I have a conversation with him, like that's his default. Cause I'm like, oh, I'm spending, you know, three or $4 million a month in ads. Now he's like, why would you spend any money on ads? Like turn it into a network marketing program and give all the money to the people instead of to Mark Zuckerberg. I'm like, I know, but like, you know, whatever I fill in the

blank of why I didn't want to do it. Um, my other friend is Brian, uh, who owns prove it. We helped him kind of launch that way back in the day. And it's been around for as long as click funnels. And I don't know the exact numbers, but they were close to like $400 million last year, never spending a penny on any ad. Uh, and I was like, man, right now the ad platform is the thing that's, that's kind of wonky and, and, and people are struggling with, especially for a female weight loss business. And I was like, we have 1.3 million women on email lists. We have 700,000 people who have purchased this product and love it. 26,000 who were on continuity when they decided to shut it down. I was like, what if instead of us dumping a whole bunch of money to Zuckerberg, we decided to

do that model, to make this a network marketing program where, number one, if people just love the way things were, they could just buy it the way it was before. It doesn't change anything for our customers. But for the women who are evangelists, who are already sharing this anyway, like they're at the gym wearing their Lady Boss clothes and they're telling their friends about it and they're selling this stuff without getting paid for anyway, right? Like my wife has a big old Lady Boss sticker on the back of our truck. So my kids know which car is hers because there's a big old Lady Boss sticker. People ask all the time, what is that? Oh, it's Lady Boss. You should go buy some Lady Boss lean. My wife's probably sold a million dollars.

Oh, I'm exaggerating. My wife sold a whole bunch of lady boss lean because she tells people about it all the time. And she gets nothing out of it. This whole lady boss community, a bunch of women who bring their friends in and they're bringing more friends in and they never got paid for it.

I was like, what if we shifted the model? And again, I've been so nervous about network marketing for so long, but I was like, this is the model that makes the most sense for this business, right? Because this community that Kaylin built up, it will become something where these women can make money by referring things. This can become people's career. Like they can build actual careers and businesses out of this, which was so exciting. My biggest fear though,

I was like, I didn't want to tell Brandon and Kaylin. They both came from network marketing background. They were in a company called Vysalis. They built up a huge thing before they transitioned to Lady Bosses. So I knew that they had some, you know, some thoughts or beliefs about it. I was just nervous about telling them. In fact, I didn't tell them all the way up until Funnel Hacking Live. At Funnel Hacking Live, we were trying to work on this other project together we're doing. Kaylin's actually working on a course and a mastermind on how to become an attractive character, which is so cool. So they came backstage and we're kind of talking about working together on that project. And then Kaylin asked like, so what do you do with Lady Boss? I'm like, ah, I don't really know yet.

She's like, just tell me, just tell me. I think, like, just tell me, I can take it. I was like, oh, like, I don't want you to be mad about it. She's like, I would be mad. I'm like, okay. She's like, and I told her, I'm like, I'm going to turn it into a network marketing program. And she's like, I knew it. I knew it. We knew that's what you were going to do. We didn't want to do it, but it's totally the best thing to do. She's like, all these women are rabid fans. They all share it anyway. She's like, that's how I got into this. I built this company. I was network marketing before. She's like, I love the model. She's like, we just didn't want to, we didn't want to run that, but she's like, it's the perfect model for lady boss. You know, she's like, for most of these

women, they can't go and spend a million dollars a month to build their own supplement company. Right. She's like, I couldn't have done it initially. Right. And to get to this point, there was so much risk and trial and error and struggle, all the things that went into actually building. She's like, with this, she's like, you can give every single woman who is a lady boss, the opportunity to start their own business, to become a little mini Kalen. They become an influencer. They can be social. They can like lose weight and then make money doing it. And like, she's like, for some of them, it means they're going to get free lady boss lean. She's like, for some of them though, it means they are going to have a career, right?

They can do what I was doing and they can have a, you know, and she was going, and she was so excited. I'm like, I'm so excited that she's excited. I thought for sure she was going to like yell at me instead of tell her I'm ruining the business. And so it got me excited just knowing like, oh, okay, this is okay. This is like, this is going to be the thing. And so that's what's partially, I mean, obviously we're doing a lot of things at the Lady Boss

Phoenix Rise Up event. We're talking about the relaunch, how this business, this brand is rising up from the ashes to be the new version Lady Boss. But also the message for the women who are there is that this is the opportunity for you to rise up and step into your career and step into this calling where you can actually be a Lady Boss. You can do what Kaylin did without the risk and the headaches and the overhead and the cost and everything. You can get in there and start doing this today, right? And now working right now on a deal. Hopefully, I, this is Russell being horrible at keeping secrets,

but we're trying to work on a deal to have Kaylin come back in and train all the lady bosses to do what she did. Like how do you master Instagram and Facebook and all these platforms where you can build your following and make insane amounts of money talking about lady bosses?

So there's so many fun things we're gonna be doing with this, but it's on the foundation, the marketing distribution channel of network marketing. And so it gives us the opportunity, I don't just give Zuckerberg a million dollars a month. Instead, I get to give the lady bosses a million dollars a month, which I think is more exciting. And again, it's tough to know. Some people will be turned off by that. Some people are like, I'm going to go away. But for other people, this will become their new career. This will become

a change in their life forever, which is exciting. I have all my dudes are like, why don't you do a guy MLM? I want to be part of it. I'm like, I don't know. But all of them, they're getting their wives in like, honey, you got to be in this honey. And like they're bringing people in, you know, so it's, it's, it's going to be powerful. And so I'm excited. I don't want to say words like ground floor opportunity or amazing thing because those words are cliche, but come on now. We're about to launch this to an internal email list of 1.3 million women. Like you think about most network marketing companies start with the person and they tell two friends, they told two friends and it grows organically.

And five years later, there's huge company. Whereas we just start with so much amazingness. And so I'm excited. And so, okay. A couple of cool things along the journey. So there's kind of the background, the model, what we're doing, but this is like this people always ask me, well, what is like, what's the plan? Are you relaunching all the supplements and answers? No. First thing we did is looked at, okay, here's everything that that lady boss hasunching all the supplements? And the answer is no. First thing we did is looked at, okay, here's everything that Lady Boss has sold

in the last 10 years, right? Like, we started looking at like, where's the 80-20? Where's the 95-5, right? Like, where's most of the money making? So my question, here's a pop quiz for you guys. And let me know in the comments down below if you're watching this on YouTube

or just think about it if you're listening to the podcast. But of all the products, they had like their app, they got their swag, they got their, like all the things they got, they got supplements, they got their swag, they got their, like all the things they got, they got supplements, they got proteins, they got pre-workout, post-workout protein bars,

like all the things they sell. Where do you think the majority, like 90 some odd percent of all the profit comes from this business? Pop quiz. What do you think? Okay, I'll give you five seconds. Five, four, three, two, one.

Click subscribe. Just kidding. Okay. What's up everybody. This is Russell Brunson. I've got something really cool for you today from my friend Taylor Wells. And Taylor spoke at our last funnel hacking live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing. But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago,

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this test, I had actually blocked out an hour to take it because I was so excited for the new assessment. And it only took me like 10 minutes or less to get it done. Yet, even though it takes only 10 minutes, like you can actually apply this immediately. I took it for myself. I had my team take it. And what's cool about it is from there, we figured out exactly what people's working geniuses are. And that's important because if you're building a team or a company, you got to figure out, make sure that you have first off the right people, but make sure the right people are sitting in the right seats on the bus. And this is what this assessment will teach you how to do. Now, normally this assessment, you can go to workinggenius.com and there's two G's in the middle, workinggenius.com.

But I got you a 20% discount on the assessment, which is only $25. So don't stress, it's not an expensive test at all. But you get a 20% discount off when you put in the keyword secrets at checkout. So go to workinggenius.com. Again, two G's, working% discount off when you put in the keyword secrets at checkout. So go to workinggenius.com. Again, two Gs, working genius, two Gs in the middle, workinggenius.com, and then use promo code secrets, S-E-C-R-E-T-S at checkout, get 25% off. But then go take the test. Again, it takes you 10 minutes, but even in a 10 minute session, you will get something that is so insanely valuable to help you understand yourself, to make sure you're working in a spot that's going to be the most joy, number one. But then number two, it's going to make sure that you are with your teams,

getting them in the right seats as well. So anyway, I love this assessment. Go check it out at workinggenius.com and enter the promo code secrets for 20% discount. Take this test for yourself and for your team. And I promise you, it will change the working dynamics amongst everybody and help your company to grow. Do you guys know what it is? 90% of the money in this business comes from Lady Boss Lean.

Okay, this is their protein shake. And I think it's like 70, 30, like 70% comes from vanilla cake flavored and like 30% comes from the brownie batter. And then the other like, I guess my percentages aren't correct because that's 100%. But then there's like all the other flavors of Lady Boss that also sells as well.

But it's like almost all is these two flavors, chocolate and vanilla. Isn't that crazy? Brownie batter and cake. And the cake one's cool because those who have been part of this is cool because they can mix it. You can make cookies and cookie dough and you can bake with it. And there's a million different recipes and stuff you can get with this as well. So with the relaunch of the company, we're all launching all the products and all the SKUs. Eventually, we'll bring back the ones that are best sellers, but

it's nice because we have 10 years with the data of like what people actually buy. You know, one of the things that struggles when you launch a new company is you get excited about a product, you buy the inventory, you launch it, and then the inventory sells or doesn't sell, right? Like for example, Lady Boss of the Bars. Like these bars, as great as having your own bar are, they just don't sell as well. And they also, the shelf life is really like, this right here is like, it's hard as a rock because the shelf life on a bar is not that good. Okay, chances of me bringing back a bar are zero to none.

Well, maybe someday. I'm not gonna completely rule it out, but it's way more expensive. It's harder than the shelf life. Long, but like we know this works. So with it launching, we're launching them in these single serve packs. We're gonna have cake and lean.

This will be the first thing that we roll out. Russell, what kind of funnel type are you using for this? Well, I'm glad you asked. After this Lady Boss Phoenix Rise Up event, after we finish that, which by the way, you need to get there, go to marketingsecrets.com slash Lady Boss. Go subscribe to it.

It's a free event. You'll hear the whole story. You'll see the documentary with Kaylin telling her story. You'll see the, you know, again, if you just want to come and funnel hack me, come funnel hack. It'll be worth it for those of you guys as well. Just to see the process of how we're doing it.

After we do that initial launch, what's going to happen is that we're picking one funnel to focus on. So can you guess what funnel it's going to be? Next pop quiz. Two pop quizzes in one video? Come on now. Is it a webinar funnel? Is it a challenge funnel? Is it a book funnel? Like what kind of funnel is it? The answer is it's a challenge funnel. So we're going to be launching a challenge funnel. Weight loss is big for challenges. So we'll be doing a challenge funnel and where people go and they register for the challenge and it's a weight loss challenge. It's the same challenge that Caitlin used to sell for, I think, $97 back in the day. It'll become a free challenge. People register for the challenge, upsell them Lady Boss Lean, and they go through the challenge and start losing weight. And then I think on day eight,

we will have a presentation to have them invite their friends to the challenge and bring more people in and it'll kind of grow from there. And so initially, um you know probably year number one is going to be the two lady boss lean flavors the challenge funnel and that's where the majority of the focal point effort all the traffic will be going to everyone be referring people to the challenge eventually they will come back we'll take kaylin's book we'll do a funnel a book funnel eventually we'll have a webinar eventually we'll do other funnels what's gonna be cool about is that uh us corporate will build these funnels and then um people can go and they can drive traffic they can send emails emails to their list. They can talk about socially and just get people to come join them at a challenge. Someone joins the challenge and they go through the process

and the funnels will help do the closing and the selling and all that kind of stuff for them, which would be really, really cool. I'm excited because it's going to be the first legitimate case study of a network marketing company using funnels, which is crazy to me. I've been trying for a decade to get network marketing companies to understand like the power of a funnel. I wrote a book about it. Dan Kennedy wrote a book about it, which I found there's one copy on this planet I found. It's kind of cool, but that's a story for another day. But like these principles that we talk about, I've tried so hard and I cannot get any network marketing company to embrace funnels for whatever reason. So what's cool about Ladyboss

is that it'll be funnel driven. So we'll be having all these funnels tested, perfected, tweaked, all sorts of things so that people will drive people to a challenge funnel and the process will happen. They'll drive them to a book funnel, the process will happen. Like it'll be, it's going to be cool. It'll be the first time that funnels network marketing have been proven, have been done together at the corporate level at scale. I think it will change the way network marketing is done forever. And this will be the case study to show and prove that the model actually works. And so how exciting is that,

you guys? If anyone's in network marketing, you know, because all of you guys are trying to build funnels on the side and then you always get slapped on the head by corporate. It's like, oh, you can't do that. And so all these different things, and I've tried multiple times, multiple companies to build funnels and give them to corporate and the corporate never does anything with them. It's just like, it's insane. So what's cool about this is the fact we'll be able to blend these two worlds together and show people how like, how we can make this all work. So it's exciting. And that's kind of the update. So you're getting this, this kind of, you know, first recap before it all launches. I'm sure we'll do more updates on the Lady Boss story. But the next steps are

number one is we're doing the virtual event to kind of relaunch it. So again, if you, depending on when you're watching this, you should go and if it's still there, go register and go watch it. If you go to marketingsecrets.com slash ladyboss, I'll take you to the, to the Ladyboss Phoenix Rise Up event, where we should talk about this company rising from the ashes. We'll be showing a documentary and you'll see probably the first ever stack in the close pitch ever happening in network marketing history, which is also like another pretty cool thing. And then that's done like a week or two later. So we launched the first challenge funnel. And then you'll see

that'll be the focal point is just optimizing that crazy challenge funnel, getting people to buy Lady Boss Lean and then bringing in more people to challenge funnel with them.

And that'll be the game plan for probably the next 12 months. And then from there, we'll start adding in other ideas, other things. But I'm excited. I'm excited to see

what taking network marketing company, taking funnels and putting them together, what is possible. I'm also looking at what taking network marketing company, taking funnels and putting them together, what is possible. I'm also looking at like a company that was built on the foundations of all the principles we talk about. Dot com secrets, expert secrets, traffic secrets, right?

The funnels we'll be building for all of the lady bosses are the dot com secrets funnels, right? The messaging that we're gonna be doing plus training all of the other lady bosses on is all the expert secret stuff, right? Like imagine we have 10,000 lady bosses who are all have learned and mastered Caitlin's presentation and they're doing it socially on their own Facebook profiles and things like that. Like imagine that, right? And then traffic secrets, I teach them how to build their Instagram and their Facebook followings and how to actually have, you know, people that can,

they can build a tribe and then, and then sell these products and services to you. Like it's, it's exciting. I think it's the, the marriage of these two really fascinating, really cool, really exciting worlds for the first time ever. And so I'm excited. And maybe this is going to be a huge bomb and completely flop, which is totally possible. I have launched more than one thing that's completely flopped. This one will be really painful because there's a lot of money involved in buying the company, in getting the supplements, in building out network marketing, like the software. Yeah, I'm hoping this one nails. I think it will. I'm really excited for it. So in fact, when we finally made the formal presentation to Brandon and Kaylin, Brandon looked at me and said,

you realize this is gonna be bigger than quick funnels, right? I'm like, I want all my companies competing against each other, right? Because when banks compete, you win. When my companies compete, I win, right? So it's all good. I don't really care, but it's going to be a fun one. So I'm excited for this and you guys can follow us on the journey. Anyway, if you have any questions for me about Lady Boss, any other things about the model, why we did it, how we did it, all that kind of stuff.

If you want to become a Lady Boss, if you want your spouse to become a Lady Boss, if you want your kids and your grandkids and your coworkers to become Lady Bosses, come join in the fun. It's going to be amazing. It's blending network marketing, weight loss, and fun coworkers and lady bosses, come join in the fun. It's gonna be amazing. It's blending network marketing, weight loss and funnels and selling

and all these things into one super, super company. So I'm pumped. I appreciate you guys. Again, if you're listening to the podcast, please take a screenshot, post on social, tag me on it. And if you had never rated and reviewed, like it would mean the world to me

to go to iTunes or wherever you listen to this thing and leave a review, especially on this new format of season three where I'm sharing you guys behind the scenes of all the projects and the funnels and the companies we're doing. If you're enjoying this format, let me know in the comments of the podcast. I mean, the world may give us stars. If you hate this as well, I guess you could also go rate and review, but you probably shouldn't be listening to this if you hate it. So if you like it though, go rate and review. And if you're watching on YouTube, make sure to subscribe

to the channel, ring the bell. That way you get notifications when new ones come up. We have a whole bunch of these coming out, showing behind the scenes all the fun companies we're rolling out this year. We have a lot of fun stuff happening. I don't want you to miss any of it. And so with that said,

thank you guys so much. And I'll see you on the next episode of the Marketing Seeker Show.