Marketing Secrets with Russell Brunson - (VRE) Supplement Secrets: What Should Entrepreneurs Actually Take?

Episode Date: June 8, 2023

I keep getting people who ask me, "Russell, why are you talking about Supplements?" Let's talk about that, because not only was a Supplement Funnel the case study that initially sold ClickFunnels' success for years, but it's been my #1 biohack to increased energy and focus. Listen to the full story and see exactly why I'm opening up about this for possibly this one and only time at https://www.supplementsecrets.com. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing SupplementSecrets.com Learn more about your ad choices. Visit megaphone.fm/adchoices

It's hockey season, and you can get anything you need delivered with Uber Eats. Well, almost, almost anything. So no, you can't get an ice rink on Uber Eats. But iced tea, ice cream, or just plain old ice? Yes, we deliver those. Gold tenders, no. But chicken tenders, yes. Because those are groceries, and we deliver those too.

Along with your favorite restaurant food, alcohol, and other everyday essentials. Order Uber Eats now. For alcohol, you must be legal drinking age. Please enjoy responsibly. Order Uber Eats now. For alcohol, you must be legal drinking age. Please enjoy responsibly. Product availability varies by region. See app for details. You're listening to Marketing Secrets with your host, Russell Brunson. Hey, what's up, everybody? This is Russell Brunson, and I want to welcome you back to the Marketing Secrets show. I'm so excited to be here with you guys today. Partially because by the time you get this, I will be doing a webinar called Supplement Secrets. And this is something, I bought

Supplement Secrets like, I don't know, like a decade ago. I tried to buy, I started trying to buy everything with the word secrets after, just in case, right? Dot com secrets, expert secrets, traffic secrets, et cetera, et cetera. And so I knew like someday I might come on and sell supplements or some version or a course or a book. I don't even know, but I bought supplementsecrets.com. In fact, over the years, I've had a lot of people try to buy that from me, which is kind of funny and I never have sold it. And, um, but I don't really know what I was gonna use it for, um, until today, which I'm really excited. So first off, before we get too deep into this, um, I'm doing a webinar, uh, probably the day this is launching live. Um, if not, hopefully we'll evergreen this in a week or two afterwards. But if you want to go

like pause this real quick and go register for this webinar, go to supplementsecrets.com and you can register. And the headline, can I read you guys the headline? Will you indulge me for a moment? It says, after years of being asked, how do you have so much energy, Russell? Russell Brunson finally reveals how I went from taking 75 plus pills a day down to just a few weird supplements that were custom created to give entrepreneurs like us focus and energy. And so that's what the webinar is about, which I'm excited. And so you may be wondering, Russell, what's happening in the webinar? What are you selling and all sorts of stuff? So that's a longer question that I'm going to answer some of that. And then I'm actually

going to give you some supplement secrets. That's cool. You guys cool with that? You all cool with that? Okay. So as you know, I'm obsessed with supplements. Like I, when I was a kid, I started buying supplements. I used to buy creatine and protein. I'd go to GNC and just spend hours like walking through the aisles and reading all the labels of everything. You know, like I love supplements. In fact, in college when they asked me what I wanted to be, I didn't know.

And so I, for a little while I was going to be a pharmacy major because I'm like pharmacists get to like play with pills, which are like kind of like supplements. So I should be a pharmacy major. So that was a, that was an idea for one few for, you know, for a few minutes. Um, but then, uh, when I started my businesses, I remember one of the first books I read was a 12 month millionaire, which Vince James talked about how he made a hundred million dollars selling, um, supplements through direct mail. And once again, I was like, I want to sell supplements. I never did. And then it wasn't until, man, it was between my big business crash and us launching ClickFunnels. After I met Todd, that we were just trying to figure out what we were going to do. And I had this client who screwed me over. It's a long story. Somebody

I can tell that story. But, um, anyway, they had a supplement company and I just decided like, I'm going to compete with them just because they owed me a whole bunch of money and it was this big thing. And so, um, and they were in the neuropathy space. I knew nothing about neuropathy. I didn't know what neuropathy was. In fact, I had a goal. I was like, I'm not going to discover what neuropathy is until we made at least a million dollars with our, with our product. So there we go. So, um, we created a neuropathy product. We hired a really good, um, herbalist to make one. Um, and the product turned out amazing. People loved it. Uh, we built a funnel and if you've seen the funnel hacking presentation, you've seen me talk

about this, but I built the funnel, we launched it and it was cranking. And we got a point where it was doing half a million dollars a month in sales. And then we sold it to somebody. That person had some issues. Anyway, that should be a whole podcast. I have so many sub stories I could tell you guys that are just too long for this episode, but I ended up buying it back and shutting it down for a long story that I'll share another day. In fact, this is kind of funny.

I actually recorded a whole podcast when I was in the middle of the pain of all that and sent it to my brother. And the next day I'm like, don't publish that one. So maybe someday we should find that one. I remember I was angry and i was like venting yeah anyway yeah i should go see if we still have that i bet he's got it somewhere so anyway um but like that was my supplement company we shut it down but um i told a story about that supplement company that's how we launched click

funnels and it's so much fun and like i knew someday i was like someday in the future i'm gonna launch supplements again like i'm excited to buy them. I love them. And I took a lot of supplements. And then COVID hit. And during COVID, a lot of my favorite supplement companies went out of business. My bone broth company that I was buying my bone broth from went out of business. The green drink company I bought my green drinks from went out of business. A couple of things like that.

And so I went and bought those companies. And it's funny because I've spent the last, that's way too long, three or four years getting those back off the ground. Supplements take way longer than info products for sure. Software takes a lot. Supplements take a long time. But supplements take way longer than I always think they would because you've got to formulate them. You've got to taste test them. And you've got to try this and that and a million things.

And you've got to order all the raw materials. And they've got to make them. And they've got to put them in the boxes. And you've got to design the boxes. And the boxes have to be FTC compliant fda compliant like it's a lot so regardless it's been months and we've sorry years we finally have all of them done we have the we have our zuma juice funnel we have our bone broth funnel we have our blackout funnel like all the funnels are done they're live blackouts are sleeping uh something it's amazing you take it before you go to bed

you sleep like a baby it's amazing so anyway we go and we um launch these funnels and their funnels are amazing like i'm really proud of them but it also we launched them right when the ad costs dramatically went up and at the time we don't really have a back end for these things so i'm like based on like numbers the way they should have been like the funnels would have been profitable we've been cranking and killing it and but because of just once again the way that the ad costs have been like we couldn't make any of them profitable like we were making sales but we could not we couldn't even get to break even and i was so mad because once again i had spent so much money getting the supplements back up so much time energy effort and we built the funnels and they were not cheap

but they were expensive and they're like like just anyway and so for a couple months i've been perplexed like what do i do I do? Do I shut them down? But I love them. And I have another supplement I want to launch. Me and Anthony DeClemente keep going back and forth on this idea of this one supplement. So I have an idea for that that I'm really passionate about and proud about that I want to create probably another five years to develop it. But someday it's going to come and change our lives.

But I don't want to walk away from these because we put so much time and energy and effort. But also, anyway, it's just one of those weird things. Then rewind back two or three years ago. Um, I started working with, um, like you guys know, Braven, uh, who spoke a funnel hiking live on supplement funnels. Um, anyway, after I kind of met him, he's like, Hey, you should meet my dad. My dad does the stuff where he tests your blood and you know, he builds custom supplements based on what you actually need. And at the time I was taking like 75 pills a day. I'm like, no, I love taking my pills. I'm so proud of it. And, um, and my brave was like, well, it's like my dad charges like 25, 30 grand or something like that to do this for like high level people. Like, and he's

willing to do it for you if you just want to try it out. And so I was like, sure, let's, let's do it. So I connected with, uh, his name, and he started doing this for my wife and I. And it's crazy. Over the last, man, two plus years now, he's been doing this for me. Every 90 days, get my blood tested, and then he rebuilt our supplements based on what our blood's actually saying,

the positives and negatives. Then 90 days later, comes back and tests our blood again, and we do it again, back and forth and back and forth. And of all of the biohacks I've done in the last, man, in the last, yeah, man, in the last decade, um, I think this is the one that's had the biggest impact on me and my health and my energy and my, like all the things, longevity, like it's amazing. So I'm a fan of it. I told Alison Prince about it and she signed up her and her husband and they got, they're doing it now. And every, like,

everybody tells like obsessive and they all jump in, but it's expensive, right? It's 25, 30 grand, depending what you're doing, um, a year to have this, this stuff done. And, uh, it goes up and there's more expensive programs as well. But, um, I was like, man, it's something I feel like every entrepreneur needs, but it's expensive. Like, how do we, how do we shorten this or simplify it or make it a way where like anybody could use it? Um, and so based on that, we created a backend high ticket product. What? Um, and then my thought was like, if we launch this high-ticket product, because it's expensive, but there's margin in it for me, that I can spend money and the high-ticket info product, or not info, sorry, the high-ticket supplement product will hopefully be more of a break-in.

I mean, the goal is to make a lot of money with it still. But we should be able to buy ads because we're selling a more expensive thing. And then after somebody goes through that funnel and they buy the product, or they don't buy the product, right, the high ticket product, that hopefully will break even ad costs. And then the email sequences will push people to Zuma Juice and Bone Broth and Black Hat and all the other supplements. And so I had to basically take our funnel and flip it around backwards. So I couldn't get the front ends to be profitable. So instead, I'm leading with the back end and we're pushing that.

And then hopefully the buyers cover the ad costs and then unconverted, we'll be pushing to all the front end funnels. And that way, we've already paid for the leads up front and emails are pushing people. So that's the evil plan that Russell has. So we're gonna try it out. But if you wanna see it in action,

again, go to supplementseekers.com, go register and you hear me do the pitch for the custom supplements. And we got the price down to something I think is affordable, not for everybody, but for most entrepreneurs, we got priced down to a spot where it's, it's insane. Like I think everybody should do it. You'd be crazy not to do it. So, um, so there's that. Um, and then what I did on this one, so I'm, I'm using Lynch, but I'm testing different things. So two other things, number things number one is um we found two attractive characters for this business who were um like the most healthy like one of them's 59 and he's got like six pack abs and insane so that's the male the male person then we got a female who's 51 and you look super young it's just it's like they're amazing people and we started doing the custom blood work for them and they love it.

And so they're going to be front end. So we're actually launching two challenges during the same week coming up in two weeks where there'll be the face of it. And, um, we're using the whole linchpin model and everything on those. And so, yeah, it's, it's exciting, but this is the kind of test drive, just my list, because I thought it'd be fun to tell people what my supplements and to see if anyone, uh, any of my crazy entrepreneurs interested in, uh, custom blood work and all that kind of stuff. So, um, anyway, it's going to be, it's gonna be fun. I'm excited for it. So once again, register stuff in secrets.com and then we register the thank you page. Um, there's a video there where I tell people the, my Alex Ramos story and how Ramos told me his weight loss plan.

And I did that weight loss plan to lose 40 pounds, and I've kept it off for two years now. And it's like the best thing I've ever done, and it's amazing and simple. So I'll link you guys. I share that video. And the big part of that video is talking about protein. So then I make an offer at the end to go and sign up for Albon and get the protein powder, the bone broth protein.

So anyway, it was a really fun funnel. So I recommend checking out. Go to supplementsecrets.com. Go register and then the link page, you watch the video. In fact, what I'm gonna do is I'm going to have my brother, um, plug in the video of Aubon here. Cause I told you guys I was teaching supplement secrets. And so obviously I talked about the funnel and what we're doing and why and all that kind of stuff. But I do want, I do want to leave you guys something powerful. So this, uh, I'm going to put in the, the audio from this video. If you want to go see the video and you see me kind of sketching some of this stuff out again, you can

go register for webinar and you'll see the video version. But I'm going to post it here because most of us entrepreneurs, guess what we have problems with? Movement. Most of us are not lazy, but most of us are working on our computer and it's crazy. Most entrepreneurs that I meet aren't in great shape. And I understand it because we're killing ourselves behind a computer, but we're not moving, we're not focusing, and we don't have time for exercise. We're already Uber Eats three times a day, like all sorts of stuff. And so I shared this principle at Mastermind Paradise two years ago. It was a midnight mastermind. It was like one morning I was going to end. I was like, I have one more section about weight loss, but let's just go to bed. And people are like, no,

please do it. So I spent like 20, 30 minutes explaining to people. And I had three people, um, post Mexico within like 90 days messaged me back and like, Russell, you changed my life. That session alone was huge. Like I've lost, uh, one guy was 20 pounds, someone was 30 and one person over 50 pounds in a year from that presentation. So I'll share with you guys cause it'll help you understand the basics of weight loss. I learned from Hermosi. And then hopefully it'll convince you to go buy some bone broth if you want some of the best protein in the world. So anyway, so I'm going to put the audio here after I'm done talking right now, and that'll give you some insights on some weight loss stuff. And then if you want to learn more about supplements, again,

come jump on the training. It should be dropping today if this is live, and hopefully we'll have an evergreen version going up live in the future. So go to supplementsecrets.com, check it out. And I hope this helps you guys out because for me, it's all about how can I optimize myself as an entrepreneur? I need more focus, more energy. What can I do? And it's usually biohacks, supplements. It's all these things that you're going to be learning about during the presentation. So I hope you enjoy it. Thanks so much for everything and we'll see you guys soon. Bye, everybody. Hey, this is Russell. First off, thank you so much for registering for the web class.

I'm excited to finally share with you guys my supplement secrets. Most of you guys know me as the marketing entrepreneurial guy and I don't normally talk about this kind of stuff. In fact, this is probably the first and only time I will talk about supplements mostly because it's the number one question

I get all the time on Instagram and Facebook when I'm doing my daily routines. People are like, what supplements are you taking? Why are you taking? Why do you take so much? Why do you do this? Why? I get so much of that, and I've never publicly talked about it before.

Partially because I'm like, well, I'm a marketing guy. I teach marketing and sales funnels and things like that. What does this have to do with supplements? I realized for myself as an entrepreneur, the number one thing that I can do is figure out how to get more energy and focus to be able to actually dominate my day. Because when I do that, I get more stuff done. I have more success. I have more fun. And if you look at all of the different biohacks I've done over the years, and I have pretty crazy, like I had a float tank in my house. I have a cryosan. I have like all, like the biggest gym of anyone I know. Like I've biohacked pretty much everything you can dream of.

I've tried or I have in my house or I use. And of all the biohacking things I've done, the thing that's had the most impact is the supplements I'm going to be sharing with you guys during the live training, which I'm excited for. So I'm going to talk about what these are right here. It says unfair advantage. This is a little hint. That's all you get though. But these supplements that I'm going to be sharing with you are different than anything else in the world. And the reason why is because they're not guessing. Most people who take supplements are just guessing like, well, I'm going to buy sharing with you are different than anything else in the world. The reason why is because they're not guessing. Most people who take supplements are just guessing like, well, I'm going to buy this because the sales pitch was good and this and this. And just like me, what happened is one day I woke up and my cabinet had like literally

thousands and thousands of different types of supplements. Every day I was waking up taking 70, 80, 90 pills. I didn't know what to take. I took all of them because I saw the sales videos. I got excited and I bought them. And maybe you're like me and you have all these pills and you don't know what you're taking. In fact, I didn't even know until one of the first times I had one of my buddies, Anthony DiClemente, who's like my biohacking coach. He literally came to my house and I was

like, what do you think about my supplements? And he looked at him. He's like, well, all these individually are good, but you're taking, you know, 14 supplements that all have ashwagandha. And basically based on this, you're getting like toxic levels of ashwagandha. And that's just one ingredient. And then these pills and these pills and all the crossover. He's like, you need to stop all this right now. And I'm like, but I feel like I'm healthy. I'm supposed to be like, and he was like, no, you're doing it wrong. And so I kind of reset and try to figure things out. And what I'm going to be showing you guys during the web class, I'm not going to talk about right now, but, um, the way that these supplements work and the way that we do is I actually get my blood tested every 90 days to see what's happening.

In fact, I've got some screenshots. And I'll show this in the webinar. But this is like the blood panels. If you go to a traditional doctor, they'll check your blood panels. And in the middle, you see everything's green and there's yellow on the side and then red. And a normal doctor, if you're in the red, they're like, oh, you're in danger zone. We need to tweak some things for you. But if you're in the yellow, like, oh, you're fine. But us is like high performance athletes and entrepreneurs and people who are trying to produce and create and

be created all those kinds of things. Like we don't want to be good. We want to be optimal. And so what's cool about this is the way they test your blood and you create supplements based on that, they get you so that everything's optimal green, right in the middle. And then you check them every nine days and you can see progress move from, from, uh, you know, one quarter, next quarter and so on and so forth. And, um. Anyway, so I'm going to be showing you guys that stuff during the web class and it's going to be so much fun, but I don't want to spoil the surprise. I'm not going to go any deeper than right now. I'm here right now because I actually want to do a quick training with you guys because outside of supplements, the number two question I get all the time, mostly because if you've

watched my videos or seen me on Facebook Live or any of the things, like you've probably noticed over the last couple of years, I've lost a lot of weight. In fact, I've lost about 40 pounds, which you may or may not notice, but it's funny because I even have ads that I ran three years ago where I was 40 pound heavier, Russell. In the comments, I get people all the time like, Russell, your face looks fat. Russell, this and, and for me, it was like devastating. And so I kept trying to figure out how to lose weight. And I was trying thing after thing after thing. And it wasn't until about two years ago, I had a chance. I was actually at a really cool mastermind retreat with Mr. Alex Hermosi.

And we were sitting there. And it was funny because we were there at night. And Alex was eating a whole bunch of candy and junk food. And I remember being annoyed, looking at him and saying, man, it's got to be nice, the fact that you can eat whatever you want. You still look like a Greek god. It's not even fair. And he's like, what are you talking about? I'm like, dude, you're eating ice cream and candy and cake, all this stuff. And like, if I eat one

of those things, like I'm going to double in size. And he's like, no, dude, you don't understand. Like, I don't, I'm not gifted. I don't have any blessings. Like, it's just math. Like, what do you mean? It's just math. He's like, it's just, it's just math. If you understand how the math works, you can eat ice cream every single night. I was like, what are you talking about? So he literally got up and on a whiteboard, he drew a couple of circles and some graphs with about 15 minutes. Like it blew my mind. Like everything I knew about weight loss and diet was shifted. And I was like, oh my gosh, like, is it really that easy? He's like, yeah, it is. And if you do it this way, you can have ice cream and dessert every single night for the rest of your life.

I took what he gave me. I went back home and I implemented it and I started following it. And I've been following now religiously for over two years. I have ice cream almost every night for dinner, just so you know. And I've lost 40 pounds. And so I've never really talked about this publicly. So for one time, I did a mastermind group in Mexico with my inner circle members. And almost as an afterthought, I was like, who wants to know how I lost 40 pounds and dramatically increased my energy?

Everyone freaked out. So I did a little like 15-minute session. And it probably was people's favorite, which is funny because it's marketing and sales and that piece that people love the most. And from that, there's four or five people who end up losing 50 or 60 pounds over the next year following this process. And they keep telling me, you need to share this with everybody. I'm like, well, first off, it's not mine. I got it from Alex Ramosi. It's his diet. But they're like, you need to share it. So if you guys are cool with me, because we have a little while before the actual webinar starts, you cool if I spend 15 minutes just kind of walking us through that? Okay. Again, this has nothing to do with supplements.

I'm not going to talk about supplements, but this is going to show you guys the actual weight loss plan that I do that's not hard. It's easy. It's simple. It's all based on math. And by doing it, you can literally have ice cream every single night. So you guys cool if I go with that next 15 minutes? All right, here we go. What's up, everybody? This is Russell Brunson. I've got something really cool for you today from my friend Taylor Wells. And Taylor spoke at our last funnel hacking live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well. And it

is amazing. But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JPMorgan Chase did a study, and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands. Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop, am I right? Especially with how the economy's been lately. It's not the time to be gambling with your finances. So Taylor put together this book called The Revolving Pricing Method, and it's awesome. It helps you turn every client you close into a long-term profit machine.

We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my marketing secrets listeners. And if you go over to wealthyconsultants.com slash secrets, you can grab the revolving price method book and over $150 worth of bonuses and get this all. It's at 70% off. And I promise you guys as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels. So go over to wealthyconsult consultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that's wealthy consultant.com slash secrets. Do not miss out.

Hey, this is Russell Brunson. And I want to jump in really quick to share with you a new assessment. I found out that is insanely cool. You guys know I'm obsessed with personality profiles and assessments, but this one is different because not only does it help you understand yourself, but more importantly, especially for us who are entrepreneurs, it helps us understand our employees, our teams, and get people sitting on the right seats in the bus so they can get more stuff done. I just had a chance to interview Patrick Lanchoni talking specifically about this new assessment they created called Working Genius. And the Working Genius is awesome. Like this test, I had actually blocked out an hour to take it

because I was so excited for the new assessment. It only took me 10 minutes or less to get it done. Yet, even though it takes only 10 minutes, you can actually apply this immediately. I took it for myself. I had my team take it. What's cool about it is from there, we figured out exactly what people's working geniuses are. That's important because if you're building a team or a company, you've got to make sure you have, first off, the right people, but make sure the right people are sitting in the right seats on the bus. This assessment will teach you how to do. Now, normally this assessment, you can go to WorkingGenius.com, and there's two Gs in the middle, WorkingGenius.com.

But I got you a 20% discount on the assessment, which is only $25. So don't stress. It's not an expensive test at all. But you get a 20% discount off when you put in the keyword secrets at checkout. So go to WorkingGenius.com. Again, two Gs, WorkingGenius. Two G checkout. So go to workinggenius.com. Again, two G's, workinggenius, two G's in the middle, workinggenius.com, and then use promo code secrets, S-E-C-R-E-T-S at checkout. You get 25% off. But then go take the test. Again, it takes you 10 minutes. But even in a 10 minute session, you will get something that is so

insanely valuable to help you understand yourself, to make sure you're working in a spot that's going to be the most joy, number one. But then number two, it's going to make sure that you are with your teams getting them in the right seats as well. So anyway, I love this assessment. Go check it out at workinggenius.com and enter the promo code secrets for 20% discount. Take this test for yourself and for your team. And I promise you it'll change the working dynamics amongst everybody and help your company to grow. Okay. So the first thing Alex explained to me, and I was probably like a lot of you guys, most of you guys, when I explained this, some of you are going to fight me on this, just like I fought Alex. I'm like, no, you're wrong. But he said, the first thing you have to understand is that literally all diets are the same. Because

if you understand this, he said, all diets are based on, number one is calories. Like how many calories should you be eating, right? So that's question number one. And then underneath that, we have our macros, right? So our macros are, you've got your proteins, your carbs, and your fats, okay? And so if you look at any diet, they're all based on the manipulation of these things, right? And so he came back and he was explaining that to me. I was like, no, but it's different

because like a ketogenic diet, for example, and some of you guys know, I wrote the sales pitch for the ketogenic diet. I wrote the video that kind of went viral that kicked off that whole movement. So I'm like, no, this is how keto works. He's like, no, you don't understand. He's like, yes, there's little intricacies and things, but as a whole, the reason why ketogenic diet works is because basically what happens is that people stop eating carbs. So they're still getting their protein calories, their fat calories.

They stop eating carbs. Maybe they increase fat and they have more fat, but as a whole, what ends up happening, we cut out this entire section of your diet. You have less calories. That's a ketogenic diet. And they said when you cut out this entire section of your diet, you have less calories. That's a ketogenic diet. And then he said, the next one, if you go to a low-fat diet, a low-fat diet, what do you do? You cut out the fats.

So you still eat your proteins and your carbs, you just have less fats. And so as a whole, you only need two-thirds of the pie versus all three of them. He said, if you look at portion control, portion control is the same thing. It's that instead of, you still have protein, carbs, and fats,

but you end up eating less of them. So you eat less of the pie and so inside of here you don't eat any of this stuff right here all it's really doing is giving you less calories okay and at first i was like i don't know if that makes sense i was like what about intermittent fasting there's some magic trick behind intermittent fasting right and he's like no he's looking uh the way intermittent fasting where she ate fats carbs and proteins for three differentent fasting, you just cut out meal number one. And so you have two more meals, but you're only eating two-thirds of the calories you normally are eating because you're cutting out a meal. He's like, that's the big secret. He's like, yes, there's different marketing pitches and all these things people try to do to make it sound better than that.

But the reality is all diets are the same. It's just a manipulation of proteins, carbs, and fats and how it works. So he said, that's the first thing you have to understand. He said, now, the other thing you have to understand is like most of, you know, the weight loss world is doing so much stuff between all these different things. And they're trying to get you to like, you need this percent calories and fats and carbs. And like, I said, I know I tried that before. I did those things where I would track all my macros. I was like, it was so stressful. At the end of the night, I'm like, you know, one night I'd be like, okay,

at the end of the night, I've got 22 grams of protein left and three carbs and one fat. I'm like, there's no food on this planet that fits in that thing. So I didn't know what to eat. And if I eat that, then it'll spike this. And then it was just so stressful. I don't know if you guys have ever counted macros and stuff. It was super stressful to me. It's like, that's the problem.

Most people are trying to do some huge manipulation. He's like, if you want to lose weight in the easiest, simplest way, you got to worry about two core things. And that's it. Okay, so that's the first thing to understand in this diet. There's only two things that matter. Number one is the number, how many calories you're having. And number two is how much protein you're getting.

That's it, okay? And some of you guys are like, well, Russell, I know, I know. I fought this too, okay? I fought this so long that I didn't lose weight until I did it. And as soon as I did it, I lost 40 pounds. Like, this is one of those things, like, even if you have some book you read or some VSL you watched or some reason why you believe something else, I dare you to just trust me. Like, I trusted Alex, okay?

So the only two things that matter are calories and protein. So the next question I asked him was like, well, cool, how many calories am I allowed to have then and how much protein if I'm going to actually lose weight? And he broke it down really simply. First thing he said is, all right, for men, he said you should be planning for your protein. You have one gram of protein per pound of body weight. And then for women, it's 0.75 grams of protein for each pound of body weight. So the time when we did this whole exercise, I don't remember exactly what I weighed, but I'm going to say I was 200 just because the math is easier. It was more than that, but who's counting?

So as a man, I'm 200 pounds, right? So I'm supposed to have one gram of protein per pound. So it's really easy. 200 pounds equals 200 grams of protein per day. And so that was it. And for women, you're going to have to do the math on your own because I don't have it in front of me, but instead of doing 200 times 1, you do 200 times 0.75,

and that's how much protein you should have per day. So that's number one is how much protein, right? Okay. All right, so the second question then, after we figure out exactly how much protein we should have per day, is how many calories can we have per day? And so I asked Alex that next question. Like, where do we go?

How many calories can I actually have? And he drew this little chart right here. It was really simple. And yes, this picture of me eating ice cream with bacon on it, just to show you that I needed help really, really bad, right? And so he said, this is kind of the way the chart works. You're going to take number eight, and eight is a very deep cut. Nine is a deeper cut. 10 is a normal cut. 11 is a moderate cut. And 12 is a slight cut, okay? So what that means is I'm going to take my weight, and let's say I want to do a normal cut. So I want to lose weight, but just kind of a normal speed. So if I weigh 200 pounds, and my normal cut is 10, so I take 200 times 10, that means I get, so what's 200 times 10 equals 2,000 calories.

So I can have 2,000 calories if I want to do a normal cut. Now if I want to do a deep cut. Now, if I want to do a deep cut, I times it by nine or a very deep cut times it by eight. And that shows me how many calories I'm allowed to have. So 200 times eight is what? 1,600 calories, right? So I can have 1,600 calories a day if I'm going to be trying to do a really deep heavy cut if I want to lose weight quickly, okay? So those are the two numbers you need to know. So for you, number one, you got to figure out those two numbers, okay? How much do you weigh? That's how many grams of protein you're supposed to have. How much, how fast you want to cut the weight and figure out those two numbers.

Okay, in fact, I would pause this video right now and go do the math on those two numbers. Those two numbers are the secrets all the weight loss you want to have. Okay, so I'm going to give you 30 seconds to write these numbers down and then unpause me. We'll come back. Okay, do you have the two numbers now? So in this example, I've got 200 is going to be how many grams of protein I need to eat per day, and let's say I have 2,000 calories per day, and that's what I'm gonna start with.

You know, this is where it gets really exciting, and this is the math that Alex explained to me. Now, if you remember, I told you that at night, every single night, he's eating ice cream and like these nerd ropes, or licorice ropes with nerds on and all sorts of candy, and I thought it was his genetics that made him that he could look like that and still eat garbage,

and he said, no, no, it's just the math. So he explained, he said, when you have these two numbers, I'm going to explain to you how you do your eating every single day, okay? He said, it's very simple. The first thing you got to do is you realize, okay, I can have 2,000 calories a day. So let's say this is kind of like a meter of all the calories you're having, right? He said, the way I look at it, I wake up in the morning. My first goal is I need to get my 200 grams of protein done today.

Like that's the number one focus. So what can I eat that's got the most amount of protein and the least amount of calories? Okay. So I do that. So I eat my breakfast, right? I eat lunch. I eat all the things. And as soon as I pass this number, right? Say right here, when I pass 200 grams of protein, right? It's like, okay, I've got 200 grams of protein are in, but I still have, let's say 600 calories left. He's like that last 600 calories, you can get 600 calories of anything you want. Ice cream, donuts, whatever it is, but you can eat. But the second you hit this number here, as soon as you hit that number, you have to stop for the day. He said, that's the secret. I was like, but what about like macros? What about carbs? He's like, none of it matters.

He's like, this is a simple way. You wake up in the morning, eat as much protein as you can, the highest protein numbers with the least amount of calories. You eat it all the way to your protein goal. And then as soon as you hit your protein goal, you can eat whatever you want the rest of the night. I was like, there's no way it's that simple. He's like, no, it's that simple. And so I heard that. I went back home. I said, okay, well, I got to figure this out. Like, if this is true, I'm going to figure out a way to make this so that it happens. And sure enough, like this became the goal. Every single morning, what I do to eat all my protein as quick as possible, and then I can eat whatever I want the rest of the night. And this became the game. I started

finding out like, what are the products and the things I can buy that the most amount of protein, the least amount of calories, right? Because the more protein, the less calories, the more I get to cheat at the end of the day, the more stuff I can have, which is like exciting. Like for me, if I know I'm gonna have ice cream every single night, like I can, I can eat differently during the day. And I'm like, it doesn't matter. Worst case scenario, I have ice cream tonight. I'm gonna skip breakfast, but I got ice cream tonight. It changes your mindset. It makes things so simple and so easy.

So that's the number one thing. And I'm going to show you guys the hacks and the things I found that have the highest amount of protein and least amount of calories here in a second. But that's the first thing to understand. Next step, Alex said, is you got to basically figure out three to five meals that you really like that you can eat consistently every single day.

Things that you know how many calories, how much protein. You don't have to think every single day. You just know, hey, for breakfast, I eat this. For lunch, I eat this. And dinner, I eat this. And I can snack and party after that, right? But we know exactly what those things are going to be. And so you kind of start figuring some things out. And I'll show you here in a minute a few of the hacks and things I do every single day because first off, they taste great. I actually love them. They're really fun to eat. And I eat those every single day. And then at night, I can do whatever I want, okay? So I'll show you some of the ones I use here in a second. All right. The third step is I want you to download an app called my fitness pal. It's a free app you can download, but the cool thing

about my fitness pal is it shows you how much protein and calories are in everything. Like, for example, if you're going to eat an egg, like how much protein calories in an egg? I don't know. Right. You put it into the app and it'll show you a, there's X amount of protein, X amount of calories, and you'll start getting to know what things are. Now I don't want you using my fitness pal forever. It's annoying to track things, but for the first week or two, anytime something crosses your lips, I want you to plug it in there just so you're aware of where things line up, how that adds, how it affects how many calories you get. I've had times when I was first trying to learn this, I'd take something with a lot of protein and I would eat it and I'd add it up and all of a

sudden it's like, oh my gosh, I'm out of calories today. And I look at the macros and the stuff and I'm like, holy cow, yes, it's got a lot of protein, but it like four times more calories than something else that I could have had with the same amount of protein, right? So just for a couple of weeks, you start learning the things around, like what they actually are. And when you do that, then it makes it really simple and really easy for you to hit, start hitting your numbers. Okay. So after I got back, hang out with Hermosy, I started trying to figure out what meals I could eat consistently that I would like that I could do every single day. And so the first time I'm going to show you, this was initially my breakfast that I ate every day for probably a year. And then after that, I started shifting where I would skip

breakfast and I would have, I'd have this for my lunch. In fact, I have a pan here at the Click Funnels office where I make this every single day just because I want to eat more stuff at night. And so I started shifting where I was eating. But for the first year, I ate this for breakfast every single day. And I eat this almost every single day to this day today because it's so good. It's like me eating a cake every single day. And so it's, again, you got to find things like this that, that tastes really good, that you enjoy, that you could eat every day. It wouldn't bother you. So this is my first one. So this one's simple. This is my protein pancake. Some of you guys have heard me talk about this. This is my favorite brand. You got an Amazon. It's really

good. Fage yogurt and Fage is really good, but there's different percentage and 0% is the best because it has the most amount of protein and the least amount of calories. Okay. So when I look at anything now, I pull in the back and like how much protein we have here. We've got, uh, we've got 16 grams of protein and 80 calories. So I'm like, okay, cool. That's, that's really good. But sometimes you'll get yogurt and it's like, you know, you're like, Oh, I got yogurt. It's supposed to be healthy yogurt. And it's like, Oh, it's got 16 grams of protein and 320 grams, 320 calories. And also it throws your whole thing off, right? And so you try to find the best ones that have the highest amount of protein,

the least amount of calories. And for me, this is the best one. The problem is it doesn't taste very good. So you get some Stevia, which has got zero calories. Put it in there, mix it up, and then it tastes like frosting. It is insane. Okay, so that is my breakfast or nowadays my lunch every single day. And this is the math on this.

So the protein pancake mix, 220 calories, 30 grams of protein. The yogurt's got 90 calories and 18 grams of protein. So total from this first meal, 40 grams of protein and 310 calories. So if you look at this right here, this is protein up top and this is calories down below, right? So right here, I got in my first 48 calories and then I got in 360 down here, 360 or yeah, 48 protein, 360 calories, right? So there's like one meal, I'm right there. Cool, now I got that done. So that's an example of a meal I'll have really quickly. Then throughout the day, I might go and I might want to snack on some things. So some of my favorite snacks, Bilt Bars are great. Bilt Bars have 130 calories and 17 grams of protein. So I might have those for snack. Quest protein chips are great. A bag of Quest protein chips, the same amount of protein as a chicken breast, right? So 140 calories, 19 grams of protein. So I'm going to have those for snack. Quest protein chips are great. A bag of

Quest protein chips, the same amount of protein as a chicken breast, right? So 140 calories, 19 grams of protein. So maybe I'll have a snack like that. I'm like, okay, I just had a built bar, so that adds another 130 calories. And it gave me, what, 17 more grams of protein? And I got to there, right? 17, 130. And so I keep eating snacks throughout the day or eating different protein sources. A couple other hacks, like lean meats. If you eat meat, basically a pound of meat is approximately 100 grams of protein and 500 calories. Okay, so meats are like one of the hacks. So shrimp, steak, chicken, all that kind of stuff. So you can literally go grab a pound of meat, go grill on the grill, eat it real quick, and boom, you just added 100 calories really, really quickly. So half my calories from one pound of meat really

quickly, and it only added in 500 calories. Okay, now if you go to a steakhouse and putting in all the butter and the mashed potatoes, all that kind of stuff, it'll give you a 3,000 or 4,000 calorie meal really quickly, right? But you do it this way, it's only 500 calories, 100 grams of protein, you get faster to your desserts and your ice cream here after you cross the finish line, right? Which is really fun. Now, some of you guys maybe watch this, like, Russell, I don't eat meats, I'm more of a vegetarian, which is cool. I actually do vegetarian a couple days a week because I don't like eating too much meat. And so there's a lot of different hacks for vegetarians. But this is my favorite, Urban Accents Meatless Mix.

I buy this on Amazon. It is insane. Basically, I can mix up one of these bags. It's 48 grams of protein really quickly and 360 calories. And so this is the equivalent for me of having a steak. And I'll do this three or four times a week as well. So there's a lot of ways to do this. You don't have to do just meat or just vegan or both or like whatever it is. It's just

understanding this ratio between how much calories, how much protein, and then figuring that out and trying to get as much of it as possible. And as soon as you cross your grams of protein, whatever's left is your free time to have desserts and ice creams, whatever you want. Okay. Now this is one of my favorite hacks. There is an ice cream that also has high protein and it's Halo. Some of you have heard of Halo Top before. I became obsessed with this. I started having Halo every single night over the last two years. And it's the funniest thing. People are like, how'd you lose 40 pounds? I'm like, I eat ice cream every night. Like, how's that possible? Okay, but Halo Top's got 310 calories and 21 grams of protein. So even though I have it over here, it still adds to my

protein and my other goals. So Halo Top is one of the hacks. Like this is something you will look forward to. There's tons of great flavors. Every night I have a different flavor and I just rotate through them. And I'm craving Halo right now. Like that's how good they are. They are amazing. And so Halo Top is great. My kids eat these now. Like everyone he sees, you can get them on Amazon. You can get them whole foods. You can get them in grocery store. But Halo Top ice cream is one of my cheats to make this whole thing work. Okay. Which is really fun. All right. Now you guys want to know my number one secret, okay? It's hockey season, and you can get anything you need delivered with Uber Eats. Well,

almost, almost anything. So no, you can't get an ice rink on Uber Eats. But iced tea, ice cream, or just plain old ice? Yes, we deliver those. Goal tenders, no. But chicken tenders, yes. Because those are groceries, and we deliver those. Gold tenders? No. But chicken tenders? Yes. Because those are groceries and we deliver those too. Along with your favorite restaurant food, alcohol, and other everyday essentials. Order Uber Eats now. For alcohol, you must be legal drinking age. Please enjoy responsibly.

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Be alert, be aware, and stay safe. Something I have not shared much publicly, a couple of people in my inner circle have heard about this, Be alert, be aware, and stay safe. And she is a doctor. And I remember she came up on stage and gave like a quick 10-minute talk. And her whole talk was all about bone broth. And she had these two big bags of bone broth. And she was so excited. She was running around like going crazy. She's like, blah, blah, blah. And she was a medical doctor.

And she told me, she's like, I don't care what my patients come in for me. They come in for whatever the disease is. She's like, I always prescribe them two cups of bone broth a day. And she's like, look at me 10 years ago. I was tired. I had no energy and stuff like that. And I started drinking bone broth. And she's like, look at me right now. I remember she had so much energy. I think she was about 10 or 15 years older than me. She was running around the stage and all this energy, holding bags of bone broth. And I'm like, this lady has got so much energy. And she keeps talking about bone broth. And I was just like, I don't know what

this magic elixir is, but I'm going to try some. And so I remember going on to Amazon. I bought some bags of bone broth. And I tried drinking them and they were disgusting. I was just like, I don't know what this magic elixir is, but I'm going to try some. And so I remember going on to Amazon. I bought some bags of bone broth. I tried drinking them, and they were disgusting. I was like, this is the worst thing ever. So then I was like, I'm going to try to make my own bone broth. So we bought some bones, and we put them in a big crock pot, and we started cooking bone broth. And that was a nightmare.

It took four or five days to cook. And then it was just weird. And my house stunk. And I was like, that's not the way to do it. And I tried, realistically, probably tried 15 or 16 different brands of bone broth, ordering, shipping here, trying them. And all of them were disgusting until I found one. There's a company called Auburn Broth. And I remember getting theirs in the mail. And some of you guys, if you remember watching me on Instagram or Snapchat when these first came out, this is a picture right here.

They came in these big bags of bone broth and you shake it up. And I remember, I heard her say, take two cups of bone broth a day, it will change your life. So I was like, all right. So I would grab the bag and I'd rip it open and I would just chug it like straight out of the bag. And everyone thought I was disgusting and weird. But it actually tasted good. I was like, this is actually really, really good tasting. So I kept drinking it. I was drinking it prior to me going to meeting up with Hermosi and him telling me the diet. When I got back home, I was trying to figure out all these different proteins and macros, all sorts of stuff. And I remember looking at the bone broth,

plugging it into Fitness Pal, what I didn't realize is one bag of that bone broth had 56 grams of protein. And I can't remember how many calories, but it was pretty low. And I was like, this is like the cheat code. And so I started drinking bone broth every single day. And it was like this huge chunk of my protein and my calories was coming from bone broth.

And I loved it. I'd have it for morning, have it for night. And I was just chugging these bone broth. The problem with the bone broth is these bags were like 60 bucks per bag and I was having a bag a day, which gets pretty expensive over time, but I felt amazing.

I loved it. I had two or three of the people in the office here kind of addicted to it at the same time and I just fell in love with bone broth. It increased my energy. It made me feel good, like all the different things. The company came out with powdered bone broth and we'd have these powdered ones

and there's other powdered bone broths on the market. Most of them taste horrible. They're like the worst tasting things ever. Or they've got really jacked at macros where it's like, yeah, they're bone broth, but their protein's really low because they have all this filler in it. Or their calories are super high because they have all these sweeteners that make them taste great. But theirs was like actually really, really good. So I became obsessed with it. I was probably their number one fan and customer. I was on Instagram every morning drinking bags of bone broth. I'm sure I sold, I don't know, millions of dollars for this company. And then I remember during COVID, I had a box supposed to be shipped to me and they emailed me and refunded my money and said, hey, sorry,

we went out of business. We can't send you your bone broth. I was like, you don't understand. This is like one of my life hacks. This is how I'm losing weight, how I'm losing energy, like all this stuff. I have to have the bone broth, right? We went out of business, supply chain management issues. I'm sorry. I was like, and I don't know if maybe I'm a drug addict or something. I was like, no, we have to have this bone broth. What's it going to take?

And so I got ahold of the guys on the phone. We started talking and really great guys had a really cool company. And just the COVID supply chain stuff destroyed it. And they were basically shutting down shop. And I asked them, I was like, what would it take for me to help you guys not go out of business? And, uh, we looked at what it costs. It would be kind of expensive, but there was a way to get back into, to, um, to get this company to be around so I could keep drinking the bone broth. And so I actually became an investor in the company. Uh, I bought, I don't know, I bought the majority of the company, uh, to take over ownership

and, uh, so I could start drinking my bone broth again. And when we took over the company, the first thing I thought was like, I love the big bags of bone broth, but they're expensive. And most people are not going to buy those. And it's, honestly, it's kind of weird drinking straight out of a bag. And it tastes like soup. I loved it, but it was kind of weird. But their flavored bone broths were great. In fact, most of the people I would share bone broth with, they thought I was crazy. And then I gave them some flavored stuff. And then there are some of the flavored powders. And like, this is like drinking hot chocolate. This is amazing. I'm like, I know. And you still get the benefits of bone broth in there. And then I gave them some flavored stuff. And then there are some of the flavored powders. I'm like, this is like drinking hot chocolate. This is amazing. I'm like, I know. And you still get the benefits of bone broth in there. And it happens to be high in calories, or sorry, high in protein, low in calories. And so when we bought the company back, we decided

the very first thing we were going to do is focus 100% on the powders. Now in the future, we can come back out with the liquid bags again. But right now, we just focus on the powders. And we spent, man, six or seven months reformulating, getting new flavors, like just getting them perfect. And right now, this is my number one secret to getting my protein in is bone broth. And so I actually want to show you guys something. You guys cool if I break out and show you guys

exactly what this bone broth looks like, how you drink it, like some of the hacks to make this amazing? Because it's something literally you can have two or three times a day. I usually have them for breakfast, sometimes at lunch, sometimes I get it at dinner. But this is one of the hacks because it tastes really good. You have all the protein, low calories, and you get

all the benefits of bone broth all wrapped into one superfood and it's amazing. So if you guys are cool with that, I'm going to show you guys exactly what the bone broth looks like, how we mix it, and how to make this amazing for you. Okay, let me show you how Au Bon Bone Broth works because there's a right way and a wrong way to do this. So I want to make sure you guys get it correctly. So when you get a kit, there's basically there's chocolate or vanilla. Now we have debates inside the office, which one's better, chocolate or vanilla. I'm curious which one you guys think you like better. I definitely am team vanilla. This is my favorite. I'm obsessed with it. Chocolate tastes like hot chocolate, but this is like, there's something

magical about this, but they're both really, really good. I do actually rotate back and forth just because, you know, options, flavor, you know what I mean? So there's chocolate and vanilla that comes with these cool cups and also a stirrer. And so the first step when you make these, obviously you open up the cup, you're going to put in hot water. This water is not cold. This water is very hot. Now, this is important. You're thinking bone broth, think hot chocolate.

Don't think like a protein shake, okay? When you mix these in cold water, they are not good. They don't blend very well. They're disgusting. I will not drink them in cold water. But in hot water, oh, it's like heaven on earth. So just make sure you use hot water, not cold water. If you use cold water, you're going to try like, oh, it's all right. It's kind of chunky. Yes, it needs hot water to melt all of the bone broth stuff into the cup. So you take this, you put in the hot water. There you go. Then you open up your vanilla or your chocolate. I'm going vanilla right now,

but I'll probably do a chocolate one too. Open up and in the back you'll notice there's 120 calories right so we got 120 calories and also 20 grams of protein so boom very very quickly you can eat this and gives you 20 grams of protein with not that many calories so you dump it in the hot water and you'll notice in the hot water you probably can't see but it starts melting and start falling to the bottom because the warm water melts it and this right here is a frother that comes as well and at first i didn't understand these frothers the first time i used it i blend it and like stuff shot everywhere i was like this is the worst thing ever but now i learned the secrets of frothers and i love these things they are amazing in fact we imported a whole bunch and got our bone broth name on side

of them because i want everyone using these things so the secret with the frother you don't just put it in the middle and stir it up because it'll start shooting stuff everywhere. You go and you put it against the side of it and then you kind of go off and on and let the side of this slow it down and speed it up, slow it down, speed it up, okay? So I'm gonna turn this thing on. Actually, I'm gonna put it in first. There's different speeds in as well.

You put it in there and you start frothing it. And again, I put it next to the side and I slow it down with the side of the cup. Otherwise, it starts splashing everywhere. And we mix this until it looks like all of the powder is gone. Oh, I can smell it, man. It smells so good. And as I'm doing this, I just know that right now I'm getting tons of protein, not that many calories, and I'm getting all the other huge benefits of

bone broth as well. And there you go. There's some vanilla au bon broth. So it is really, really hot and amazing. So there you go. There's the vanilla chocolate. Same thing. Pop the top off your cup. Grab the chocolate. I'm making this because I'm going to have both of them today because I've got 240 calories left in my diet for the day. Oops. Hot water first. Otherwise it'll melt the bone broth stuff on the bottom. So start with hot water, put it in. Boom. You'll see it starts melting through the hot water. And again, when you're drinking this thing, hot chocolate, um, that's the texture and the flavor and the taste. And it is amazing. Blend it up right now with your frother and it makes us like creamy. It's like it's heaven. The fact that you can eat this is healthy for you and has all the benefits and high protein is crazy i got my kids now drinking

it too instead of drink hot chocolate during the winter times which is really really nice and boom that fast you've got the most amazing hot chocolate in the world still very very hot so that's how we make uh bone broth and it's again one of my favorite ways to get a bunch of proteins without that much calories and And at the same time, give you all the health benefits comes bone broth as well. Increases my energy and a whole bunch of other really cool things. So I want to show you guys that because as you, you know, in the supplement secrets webinar, I'm gonna talk about supplements we're having, but the key, like having the supplements without having the diet correct, doesn't help you lose weight. Doesn't always increase the energy as

much as it could when you're following this as well, right? And so this is the format. The process is not that difficult. It's very simple and very easy. But when you understand it, it makes weight loss fun. Again, I've lost 40 pounds in the last two years and I've kept it off. I eat protein pancakes for breakfast. I drink hot chocolate. I eat candy bars and chips. But because I understand the math behind it, I can do that. Every single night I get ice cream. And then after, you know, between my ice cream at the end of the night and other stuff in the between, I can eat a whole bunch of other, like, whatever my wife makes, treats or candies or eat with the kids. And it's like, it's made my life fun again.

I can't, how many times I was on diets where I'm trying to like restrict this and not do this and all sorts of stuff. But now it's like, this is not that difficult. And it's changed my entire life. And so I wanted to share that with you guys because I think it would be really powerful. On top of that, the second evil ulterior motive is I want you guys to try our bone broth. It is amazing. I think you all should be having it. You should get one or two boxes for you, your spouse, your kids, and everybody. And so before the webinar even shows up, I'm just going to share with you guys, this is one of my favorite products

we've ever created. I'm proud of it. I'm excited for it. I'm excited for you guys to have it. And so if you want to get some of this stuff shipped out your house, down below there'll be links where you can buy just a vanilla, just a chocolate, get both of them, get out your house down below there'll be links where you can buy just a vanilla just a chocolate get both of them get them on continuity prescription recurring all that kind of stuff you can do whatever you want but the links will be down below i recommend getting it and if you get any of the packages down below the other thing i'm going to give you is i'll give you a report because a lot of you guys are going to be asking me now it's like what are the other protein hacks you have russell like where do i find the bone like the protein pancakes where do i find the and so i have a pdf report of all of the protein things i do that are the

highest protein least amount of calories uh and that way you'll have all my hacks as well but I find that? And so I have a PDF report of all of the protein things I do that are the highest protein, least amount of calories. And that way you'll have all my hacks as well. But this way, you also have my number one hack here, shift out your house. You can start drinking it and start using it right out of the gate. And so that's the game plan is down below your notes. There's a couple of different options. Some of the options come with the froth or some come with the cups. I would recommend getting as much as you can because you're going to love this stuff. It's good for you and for your family. Again, you can do two or three of these things a day. It's not going to hurt you at all.

It's awesome. If you buy any of the packages down below, they'll give you all my protein hacks to make sure you get the most amount of protein and the least amount of calories possible. I wanted to share this with you before the webinar came because obviously on the webinar, we're going to go deep into supplements and the biohacking behind them and how to test your blood and get the correct supplements for you specifically. All this stuff's amazing. The goal is to increase your focus, your energy, give you more longevity so you can live longer. All those kind of things are the goals of the supplements. But if you're doing all that with the supplements, but you're overweight,

the weight on your body is what sucks the energy out of you. You have to understand that I didn't realize that until I started getting into this and I started losing weight. I was like, I have so much more energy in a day. I'm not falling asleep at noon every single day. I have the ability to go all day and at the end of the day, go back and be with my kids and have more fun and energy because I was able to get the weight off me. That weight right now that you guys have on you is holding you back. And the problem is this entrepreneur is behind our

desk all the time, right? We don't have time to go to the gym and do these other things, but you don't have to go to the gym to lose weight, right? Understanding these metrics is the key, right? When I understood, as soon as Hermosa explained that to me, I went back and I started following it. I figured out how to get the most amount of protein with the least amount of calories. I started figuring out three or four meals I like every single day. Then like the weight just melted off me.

It didn't come from running or lifting weights or any of those things. It came from shifting my diet and getting my calories under control and getting the protein I needed. When I did that, it melted off me and it stayed off for two years now. In fact, it's funny.

If you go back and you see ads from me from three years ago, you're like, Russell, you had like five different chins back then. I'm like, I know, there were tons of them. And now they're gone. And it came from just shifting the way I eat, figuring out little hacks like this to make it simple. So I wanted to make you this offer because this will make it easier for you. This will make it enjoyable for you. This stuff tastes so good. Like you guys are going to love it. And the fact that you're using it to get the health benefits of bone broth, plus like the protein, all that kind of stuff is just really, really powerful. So I want to make you guys a special offer because we can get your diet benefits of bone broth, plus like the protein, all that kind of stuff is just really, really powerful. So I want to make you guys a special offer

because if we can get your diet controlled, first off, everything we do with the supplements will amplify that as well. So that's kind of the pitch. If you guys are interested, again, links are down below. Other than that, thank you guys so much for being here. And again, the webinar is going to be happening here in the next couple of days, depending when you registered.

And during that webinar, I'm going to go deep into the supplement side of this. How do we check your blood? How do we find out exactly what you need for your specific body so you're not doing what i did you know four years ago i'm taking 500 supplements with ashwagandha and like killing myself not even knowing it you're gonna know exactly what you need for your body i'm sure how that works um and it's it's powerful um so again the two biggest biohacks for me of all the stuff i've done is like getting my weight under control increase my energy and focus and then the supplements i'll be talking about in a webinar.

Those two things, if you get nothing else, will help you become a better entrepreneur, help you build focus, help you to have energy to get stuff done, help you to have mental clarity so you're not getting brain fog and tiredness, all that kind of stuff. All the benefits we need so that we can go out and conquer the world. We can do the thing we're supposed to do, right? So we can serve the people we've been called to serve. So hopefully this presentation has been helpful for you. Hopefully it gives you the foundation

you need to lose weight. Hopefully this product is something you become obsessed with like I am. You'll drink it three or four times a day. You get your wife, your kids, your spouse, everybody on this thing. All your co-workers, you want them to have more energy to working around you, get them on it as well. And like I said, the supplement stuff we'll talk about during the webinar. Thank you again so much, you guys. I appreciate you all and I'll see you on the webinar. Thanks.