Marketing Secrets with Russell Brunson - Want A Bigger Paycheck? Simplify The Process For Your Customers

Episode Date: May 24, 2018

My big ah-ha after spending the last twelve hours working on project Mother Funnel. On today's episode Russell talks about how he's simplifying things to make it simpler for his customers and why that is the key to helping his customers achieve the result he promised them. Here are some awesome things you will hear in this episode: What Mother Funnel is and what it will simplify for Clickfunnels customers. And how simplifying the process of building a funnel and successful business will help more people get to the Two Comma Club. So listen here to find out what Russell is doing to simplify Clickfunnels, and what you can do to make things simpler for your customers as well. Transcript - https://marketingsecrets.com/blog/want-a-bigger-paycheck-simplify-the-process-for-your-customers Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up everybody? This is Russell Brunson. I want to welcome you to the Marketing Secrets Podcast. So the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson, and welcome to Marketing Secrets. Hey, everybody. Hope today's been amazing for you. It's actually nighttime for me. I just dropped my kids off at a church activity,

and now I am kidless for a little while. Just kidding. I've only lost two of my kids. I've got five and now I am kidless for a little while. Just kidding. I've only lost two of my kids. I've got five, so I'll never actually be kidless. But anyway, they're out scouts and actually not scouts at the church activity, but similar. And anyway, I've had a really fun day. Everyone's been out of town at the Two Comic Club X coaching programs. We've had just like three or four of us in the office working on project mother funnel, which you may have heard me talk about this. It is literally the biggest funnel in the history of all funnels and it's almost done.

Oh, hopefully by a week from tomorrow is the goal is to have it live. Um, and you'll see it's insane. But I had this big realization, like, the new Mother Funnel, if you look at the goal of Mother Funnel, and it used to be called Super Funnel. I think I told you this before. It used to be called Super Funnel, and then one day I was so angry, I was like, Mother Funnel, and then the name's now stuck. So it's Project Mother Funnel. Even though I've never said a swear word in my whole life, that's the closest I'll ever

get is Mother Funnel. And now it's become like a thing, so I'm sure there'll be a t-shirt someday that says that. But there's a Russell Brunson curse word for you. That's as far as much as you're getting, but that's what's happened with this project. But it's interesting is like, if I look at like, what is the end goal? Like, why are we doing all this craziness in the project?

And the reason why is to simplify what we do for our users. That's it. I can't tell you how many countless hours, how many hundreds of thousands of dollars it has cost us to simplify the process once again for our users. New users coming in, for existing users, for everybody else. That's the whole point of this thing.

I started thinking about, okay, why did I write a book or two books or multiple books and the Huffer cookbook, like all these things. I did it because I'm trying to simplify the process for my customers. Why do I do events? Why do seminars? Why do workshops? Because we're trying to simplify the process for our customers. And it's like this obsession that never ends.

It keeps going and going and going. We're trying to simplify the process for our customers over and over and over and over and over and over and over and over again. So for you, I was thinking about this and I want to share this with you guys today because I'm thinking like for all of us, like, like we're always trying to get somebody a result, right? Like any businesses, like the end goal is like, what's the result you're getting for your customer?

And then we create products and services and things pop up that we then, then create and sell and give to our audience because we're trying to help them get that result. I was thinking about like, like if you want to figure out how you can serve your customer at the highest level and help them the most, the thought that you should go into your head is always a couple of things. And one's like, what's the result I'm trying to get from my customer, right? Having a very clear path for that.

Like for me, the goal for me is, is to get my customers into the two comma club. Like that's in my mind, like that's the result I'm trying to get. That's why our whole two comma club coaching program was built. Cause it's like, how do I get people into comic book? Click funnels is like, um, everything that I do is all wrapped around getting people into comic. That's the result that I have for my clients. Right. For you, it could be something else. It could be weight loss. It could be a confidence. It could be like whatever your thing is, right. It's a save a marriage. It'd be save a life. It could be, loss. It could be confidence. It could be like whatever your thing is, right? It could be save a marriage. It could be save a life.

It could be getting somebody your new product, you know, help people be more healthy because of your products or like whatever it is. But there's a big result, right? So that's number one. Then number two, after you're hyper focused on that big result and you are obsessed with your customer and you know who they are, you love them, then it's like you're trying to figure out just different things you can create that'll help them to get that big result, right? But I was thinking about this. The way for you to become better at your business is not so much like creating another product, another product, another product.

It's creating things that make the process simpler for them. So if I'm looking at this, like how can I simplify this process the most possible for my customers? And as I'm simplifying the process, it's moving somebody up the value ladder, right? Because I write this book that takes so much effort to do, right? So I write this book, I then give it to people, they read it, and it's simplified. It's simplified more so than them going out and trying to go and read a million blogs and go through a thousand YouTube videos and study courses from last decade. Like this book simplifies that process for them, right? And that's the front end of my value ladder. And then it comes up, it's like,

okay, now you gotta go build these funnels. Now, how do we simplify that for them? Okay, software, software, they'll simplify that for them. So we simplify it for them. Then now if you look at our coaching program, the two comma club X, it's like, okay, people trying to get the two comma club. How do we simplify this even more? And that's the event that my team's at this weekend. It's like, we built systems, we built milestones, we built checklists, we built accountability partners. We're building all these things to make it simpler and simpler and simpler, um, to get people the end result.

I look at the ClickFunnels new mother funnel homepage. It literally is like you come in and try to take all the thinking away from people. Our biggest reason why people leave us and people don't sign up is because they can't figure out how to use ClickFunnels for them. So I'm trying to simplify that process. You'll see the new homepage when it's live. You come there and it's like a video me trying to give you belief that funnels are what's going to change your life. And then it's like, Hey, which one of these businesses best describe you? You tell us, and then we have an entire sales page written directly to you with case studies specific to your exact business.

Um, so you can be like, Oh, that's how it worked for me. And then paid templates we built specifically for your business. Then case studies, multiple like four or five day email sequences with video case studies of people in your market over and over showing you exactly how you can do it. I'm trying to make it simpler and simpler and simpler for people, right? Jake, my team, Jake Leslie, who's an amazing designer, uh, is, is actively managing like 15 or 20 different designers right now. And we're building out all of these prebuilt funnel templates, um, based on seven, the seven different, um, funnels that are like the, um, the most, like the best, uh, the

most used funnels inside of ClickFunnels. And they're building out tons of designs for each of them. I think we have 15 or 20 designs for each funnel, each of these different seven funnel types, um, which by the way, if you wonder where they are, they're, uh, opt-in funnels, application funnels, uh, tripwire funnels, video sales funnels, uh, product launch funnels, webinar funnels, and automated webinar funnels. So those seven funnels, we've got like 15 to 20 entire beautifully designed, already connected, uh, pre-done templates ready for people. And the next phase that he's doing with these designers,

he's going back to each of those, to those funnel types. And then he's breaking down like, like say product launch funnel, right? We have like 15 awesome, amazing product launch funnel templates to design. He's then taking that. And then we know within our 10 sub markets, there's like 500 sub sub markets, right? Cause like in professional

services, we've also got chiropractors and dentists and like financial planners. And so we're making like, like three to 500 templates for every sub market. So it's like, like, Oh, you're a dentist and you want to do product launch. Congratulations. Here's the actual dental product launch went, Oh, you're a network marketer. So skin cream here is the template for network marketer. So skin cream, like I'm spending insane amounts of time, effort, money to simplify the process for our end users. Right. And because of that, I will make more money because I'm providing more value to the marketplace. And so anyway, I, I just wanted to go on this little rant, not rant, but I just want to share this with you guys because it's my mind's out, especially today as I, as I spent so many hours working on this thing, I'm just like

the whole goal, what we're trying to do is simplify the ability for our customers to get the result that we're helping, that we're helping them to get. And the more you simplify that, the more money they'll pay you, the better you'll, um, the better you'll be. And so for you, to be as constant focus on how do I get my customers this end result? And then how do I simplify it? How do I simplify it? How do I simplify it? How do I simplify it? Right. Um, I mean, look at the last decade of my life. It's gone from teaching seminars and how to like build funnels to like building software that, well, not me, Todd and Ryan and all the geniuses built the software,

but like now we have software that makes it simpler. And then I've got training that makes it simpler. And we got all these things we're doing to make it simpler and simpler and all the geniuses built the software, but like now we have software that makes it simpler. And then now we've got training that makes it simpler. And we got all these things we're doing to make it simpler and simpler and simpler. And so really it's like looking at whatever it is you do inside of your sphere of influence. And if you want to get paid more money, figure out a simpler way for people to get the result you're promising them. That's it. And then have that a constant thing in your mind, like how to make it simpler, how to make it simpler, how to make it simpler. What can you do to make it simpler? Just last month, it was like two months ago, we sold, at the Funnel Hacking Live event, we sold people into the Two Common Club X coaching program, and we've got 650 or so people signed up for there, and we made this amazing process, people jumped in, and there's

so much amazing content, but I didn't listen to my buddy, Stu McLaren, who told me we need a success path for every single person who's coming in. And sure enough, 30 days in people were like, I am learning so much stuff, but I have no idea what to do now. I'm getting overwhelmed. I was like, oh crap. So the first question in my head, how do I simplify this? How do we simplify this? And so we built out four success paths for different business types, like digital slash coaching. Here's a success path for them. And then it's like, um, physical product owners. here's a success path local businesses here's a success path um uh service providers and freelancers here's your success path and inside the success path we had all these different milestones people have to go through to get to the end result in fact all my little we made these little uh papers that are printed out

look like it starts with a dude that says funnel hacker on it and there's this like literal path with all these little milestones in the end of the path it's got that person holding two common club of work. Cause that's the result. I'm trying to get all these people to get right. And so it's like, here's all the milestones that get you there. And then if you look at what happened this weekend at the systems events, I know some of you guys are like, I'm talking about all sorts of stuff all over the place. And some of you guys have no context. So I apologize if this whole episode doesn't mean anything to you, feel free to just ignore it. But, um, we had this event this weekend where basically what, um, our coaches, if they went through, um, okay, here's the milestones for you to comic club inside of each milestone. How do you do that? You click on this thing and then

we open up an entire Trello checklist. It's like, here's all the steps you got to complete to get this milestone checked off. And then if you're like, well, I don't know how to do this step. And there's a link inside the Trello card that links to the actual videos and the members that it shows you how to do that specific thing. Okay. And so now it's like for these people that the event just barely ended and we had about 200 people that went through it over the last two days. And on Facebook, they are blowing up like, Oh my gosh, I can't believe you guys made this even more simple. I know exactly what you have. Absolute clarity, absolute certainty. And it's like, in my mind, I'm like jumping up down, like, yes, we did it.

We made it more simple. Like that's my entire job is to help people get the result and to constantly figure out ways to make that process more simple. And the better I do that, the more I do that, the more I keep innovating and changing and making better and better and better. Not because I'm a genius, but because I keep trying to figure out how do I make this simpler for my audience? So for you, if you want to grow and develop and change, um, and, and, you know, I know a lot of us, it's the external goals, money.

You want to make more money. You want to have more impact, all those kinds of things. You should have an extreme focus on, on how to get my people the, this end result and then how to make the process simpler. How do I make it simpler? How do I make it simpler? How do I make it simpler? If you do that, that's how you're going to get the impact you really want.

So anyway, there you go. I've been in my garage for the last eight minutes yelling at the phone um hope this helps somebody hopefully help you guys just to focus on this on making simplicity for your uh customers because that's the goal that's the key i never thought about that way till just today but as i'm looking at i'm just like man that's that's why i've been paid well over the last decade of doing this is because i have this insatiable insatiable um desireatiable, um, desire to figure out ways to make it simpler for people to get the result. And I'm promising them. And, um, I think that that is the key. So I hope it helps you guys appreciate you all have an amazing day.

And, uh, we'll talk to you guys all soon. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind the scenes reality TV show at www.funnelhacker.tv.