Marketing Secrets with Russell Brunson - We Are Funnel Hackers And These Are Our Stories – Part 2 of 3

Episode Date: January 23, 2019

On today's episode you will hear part two of three of Russell first presentation from Funnel Hacking Live 2018. Here are some of the awesome things you will hear today: How Russell went from having 12 businesses and always making only 3 million dollars, to figuring out that he needed to focus on just one. Why you need to focus on the "what" and the "how" to get from zero to a million dollars. And hear some stories of how a few other people were able to make it to Two Comma Club by focusing on the "what" and the "how", and having only one funnel. So listen hear to find out why the "What" and the "How" are so important. Transcript - https://marketingsecrets.com/blog/we-are-funnel-hackers-and-these-are-our-stories-part-2-of-3 Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey everyone, this is Russell again. Welcome back to Marketing Secrets Podcast. We're gonna continue with day two of my initial presentation from last year's Fun Locking Live event. Hope you enjoyed it so far. If you are enjoying these, please take snapshots on your phone

and then post them on Instagram and Facebook and tag me. I'd love to see them. And also use the hashtag, hashtag MarketingSecrets. And with that said, let's jump right into the intro music and then we'll pick up on the next part of my presentation. So the big question is this. How are entrepreneurs like us who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable?

That is the question and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. Inside of ClickFunnels and Funnel Hacking Live and all sorts of stuff, there are basically a couple phases we're going to be taking you guys through. The first phase in your ClickFunnels experience is we want to give you guys all the tools you need to free yourself. That's ClickFunnels, but we also have tomorrow

afternoon, we're going to be showing you guys some of the new features and tools and things that are coming out inside of ClickFunnels that will continue to free yourself as an entrepreneur so you can focus on getting your message out to people and not all the techie stuff behind it. Let Todd and Ryan and the geniuses focus on the tech stuff, and you can just focus on selling what it is that you sell.

So that's coming out. Number two, we want to give you guys the education you need to create your future. That's what these events are for, the books, everything is to create the education. And then the third thing is to help give you guys a vision to impact the world. Okay, so the first phase is freeing yourself. The second phase is creating your future. And the third phase is impacting yourself. Now, during my first presentation, I'm going to be walking you guys through what I call the funnel hacker's vision.

I want everyone here to see where you guys are going. One of the biggest things I find entrepreneurs is they don't really know where they're going. They're excited. They're passionate. They start running. And then they start doing some stuff. And they have some success. And then, like, everything starts falling apart. And they get stressed out. And it's just all over the place. How many of you guys have felt that a little bit before?

You're my people. Yes, I understand this. And it's interesting, like when I was growing my companies over the last 10 years or so, I remember like, I started, like we got to a million dollars in sales, I started like trying to say, how do you go from a million to 10, and 10 to 100, and like I wanted to understand wanted to understand that process like what are the what are the tools what are the things I need to know as an entrepreneur and I remember buying all sorts of books and courses and things and they were great but what they basically said is like the goal of the entrepreneur like the entrepreneur is amazing at the beginning but then like you're kind of a nuisance and you need to step away and let like other people run the company and all the books about management like hiring people and plugging people in and and I agree with that but I was like well I'm the entrepreneur like what entrepreneur. Like, what am I supposed to do? When I go from zero to a million,

and I want to go from a million to 10 and 10 to 100, like, what's my role? Where is it that I'm supposed to fit in? The interesting thing here is that the problem with entrepreneurs is that the thing that makes us awesome happens to also be the thing that makes us terrible. The same thing. And you're like, how is that? That's confusing, right? So I have a question for you guys. How many of you guys in here have more than one business? Who here has more than two businesses? Three, four, five, six, holy cow, seven. This is like that thing where like, who travels from the furthest away? Okay, who's got more than nine?

Holy cow, you guys are worse than I thought. All right. This first presentation is to help free yourself from this, okay? So I understand this more than you will ever know. So my business is what happened. And I want to know if your journey has been similar to this at all. This is what happened. I got excited.

I started learning all this marketing stuff. I was on fire. I had all this passion. I was like, I'm going to do this. I started creating my first business. And the cool thing about entrepreneurs, the thing that makes us amazing, is the hardest part of a business is getting it from like an idea phase and getting it into orbit, right? You look at big companies, what do they do? They bring in these amazing entrepreneurs. The entrepreneurs put it into orbit, and then they go hire MBAs and all these people who come in there like, just don't crash my baby, and then just kind of stays in orbit, right, but getting it off the ground is the hardest part, and so, like, as an entrepreneur, I get excited,

I get the idea, the vision, I start creating, I create, I get it to zero, you know, to a million dollars or so in sales, and then I'm like, I don't know what to do now, I'm gonna, and you look at this, like, I got a million dollar business, it's great, you know what I'm gonna do, I'm gonna create another one, and then I'll have two million dollars coming in. That's the first thought. How many of you guys, that's the first thing that your mind went to as well? You're like, I'm going to do two businesses. I got one business, and you start creating the second one. What happens? The second one starts creating, and it's going, and you're all excited, and you're like, boom, we got two million dollars. You look back, and this baby you had before, what happened to it? Boom, it died. You're like, crap,

okay, well, that one's dead, but I'm going to make another. This one's a million bucks, make the next one. So you go get the next business, you put it all together and you're ready for it, and you're like, it makes a million bucks and this one dies. And you start on this path and you keep doing it over and over and over and over and over again. How many of you guys can relate to that? Okay, this was my life for ten years of my life.

Everyone's super clear with that. So I understand this more than anyone. I remember the first time I got a business, my first business I got was about $3 million a year. I'm like, this is awesome. And I was like, okay. And I got stuck at that point. I couldn't figure out how to scale it.

I was like, it was a $3 million. I'm like, okay, well, if I launch a second business and I get that to $3 million, I'll make six. So I launched the second one. That's what happened. And this one died. This one got to $3 million. And it was like, oh.

We did all the work the whole year. End of year, I got my taxes back from the accounting guys. I looked at them. I'm like, oh, crap. We did $3 million. That's what we did last year. Dang it, we need another business. Like, this is another one. So we did another business, put it all together, launched it, grow it up, everything. Tax returns come in here, look at the thing. I'm like, three million dollars?

Like, we have three businesses now. How are we still at three million dollars? And so I did the smartest thing that any entrepreneur could do. And that next year, and you can ask, this is a real thing, you ask Brent or Dave, a lot of people that are there. I had this idea in January, I have to get tax returns. I'm like, okay, we keep launching a business a year, and we're ask, this is a real thing, you ask Brent or Dave, a lot of people that are there, I had this idea in January, I have to get tax returns, I'm like, okay, we keep launching a business a year, and we're stuck at three, how about we launch 12 this year? And we did. Pre-click funnels,

by the way, so this is like hand coding, it was horrible, so we launched that one, and we launched the 12, and like one or two of them does okay, and it's like, oh, it's going awesome, and these other ones, all the crash, and then tax time comes, and we get this 12, and like one or two of them does okay, and it's like, oh, it's going awesome, and these other ones all crash, and then tax time comes, and we get this thing. I was like, we have 12 companies.

How did we do $3 million again? And all of a sudden I realized that the problem was me. If you look at great companies, look at Apple, right? There was a time when the entrepreneur is the most amazing thing in the world. Steve Jobs came in, took Apple, and blew it up, and then guess what happened? He started screwing everything up. They had to fire him. They had to kick him out. So he kicked him out, and then they figured things, got systems in place, everything's structured, and then like, they're like, we need someone to innovate, because like, now we're just stuck. And

they had to bring the entrepreneur back to blow this thing up. And so I'm looking at my thing, and we started launching ClickFunnels. One of the big concerns a lot of people had around me, on my team, but also like people in our community, like, Russell, this is awesome, but I just know you. You're going to launch this thing, and then you're going to go to the next thing, and the next. How many of you guys didn't use ClickFunnels for more than a year because you thought I was going to walk away from it and move on to the next thing? That's a real thing. I got that from a lot of my friends, like, ah, this is awesome,

but I'm not going to use it because I think you're going to move on to the next thing. And so I consciously talked to Todd and Dylan, and we were starting this. I said, okay, I'm going to focus all my effort. It's going to be hard, but I need to focus or else this whole thing, like, this can be something great, but only if I focus, and it. It's going to be hard, but I need to focus or else this whole thing, like this can be something great, but only if I focus. And it's going to be hard for me, so I need you guys' help. I need to be able to put my creativity into something.

And so we did that, and we started it, and we launched ClickFunnels. Now, and I'm going to walk you through the different phases, but what I realized is that the skill set that entrepreneurs have to go from zero to a million dollars is one thing. And about a million, two million, about in that range, we have to shift where we focus our creativity. Okay, at the very bottom here, we call it the creativity switch.

Okay? Because I know what's going to happen. And this is, again, you read any business books, they're going to say, okay, as soon as you get to this point, now you've got to hire a manager and teams and people and all this stuff. And it's awesome. Like, you do need that. But I guarantee that most of us creatives, if that's our job and that's our role, we're going to wake up in the morning and we're going to dread going to the office.

How many of you guys wake up and you're like, I'm going to go hire someone today. No, I cry when I hear like, I don't want to do that. Like I want to be able to focus at my superpower, like my unique ability. What is my unique ability? How do I focus that? And so what I learned from going zero to a million and a million to 10 and 10 to 100, I had to shift where I was focusing my creativity. Shifted from launching a business, launching a business, launching a business, launching a business, to launching a business, and then how do I grow that business? How do I drive more traffic? What are the offers I create? So I'm going to show you during this presentation,

like, where did I shift my focus and where does it have to be? So I want you guys to understand that because a lot of you guys, and I see it, how many of you guys got your first two-comma club award and the second one came really, really fast afterwards? A bunch of them. Usually the first one's the hardest and then it's like, oh crap, that was easy. And the next one comes, next one comes, next one. We have someone tomorrow who's, or in two days, who's getting seven.

Okay? Because it's easy. After you learn the process, it's like, it's easy. So for us, our mind's going to go to like, do it, launch the next business, launch the next business. It's like, if we just shift our creativity from business, business, business to business and then shift it to like, do it, launch the next business, launch the next business. It's like, if we just shift our creativity from business, business, business to business, and then shift it to offers, front-end offers, back-end offers, and shift it to traffic, then all of a sudden, everything we're doing is compounding, and our businesses grow bigger and bigger and bigger, okay? So that's what we're talking about, is this creativity shift that we have to take as entrepreneurs. Now, one thing I

want to stress with this presentation, over the next four days that we're here, you guys, we're going to be talking different levels of this. Some of you guys are in the phase where you're like from startup to a million dollars. How many of you guys are in that phase? You're somewhere between zero and a million dollars right now in your business? Awesome. Some of you guys are in the middle phase. How many of you guys are between a million and ten? How many of you guys are in that phase of your business? Awesome. How many of you guys are going from a million or from a ten to a hundred million? How many of you guys are in that phase of the business? Okay, so one thing I want to talk about, because I don't want you guys feeling overwhelmed as we're going through a bunch of stuff

When we talk about stuff, I want some of you guys to be like This is a cool strategy, but I'm not ready for you Like this is something when I'm like this big, that's what I'm going to do So don't stress about it, be like Okay, remember when I get to 10 million dollars I'm going to focus on this strategy, but not right now Okay, or when I get past a million dollars I'm going to focus on this strategy

So as you go through the next four days, just understand that Every presenter, every speaker is going to be speaking to different parts of this. And I'll try to reference so you guys know, like, okay, this is like where you're focusing at from zero to a million. This is where you're focusing at from a million to 10. This is where you're focusing at over here. Okay, so some things, if you're not ready for it,

don't stress out. Just be like, cool, I'm gonna come back, watch the recordings or whatever when I'm ready, when I'm going from 10 to 100, or when I'm from one to 10, okay? But things are gonna be broken down through here, okay? So I'm gonna kind of go through this journey with you guys and what to expect from zero to a million, million to ten, and ten to a hundred. Does that sound like fun? Yeah. All right. So number one, going from zero to a million

dollars. This is what I call the what and the how. This is where you as the entrepreneur has to figure out, what in the world am I selling, and how do I actually sell it? This is the only thing that matters in this phase. If you are hiring employees during this phase, and you are buying desks and getting big, fancy, like, computer systems and stuff, you did this wrong. Your only job from going zero to a million dollars is this, figuring out what it is you're selling, what does the market actually want, not what do you want to create, what does the market want, what, and then what is the system I'm going to use to actually sell it? Okay, so the what is what you're selling the offer, and then how is how are you going to sell it? Okay, so the question is like, well Russell, how do I know

if what I'm selling is the right thing or I'm selling the right way? And the reality is when you get the right what and you get the right how, you will know because you'll go from zero to a million dollars really, really fast. Okay? The market will tell you. The market will say, that's awesome. I want to buy this stuff. Okay? If you've been stuck in a range below a million dollars for a while, it means you haven't figured this out yet.

You're selling the wrong products, not what people want. Or you haven't figured out the right way to sell it. Because as soon as you figure out the what and the how, your business explodes. Okay? Of our 258 Two Comic Club members, I've watched them. I've been watching people try, try, try, try. And all a sudden, they figure out the what and the how. Boom. Going from zero to a million dollars is fast. That's how you know that the market wants what you're selling. If you're stuck at six figures, 150, $200,000 in that range, you're not selling the right thing.

People aren't excited about it enough, or you're not selling it the right way. So the what and how. What am I selling, and how am I selling it? We'll have a lot of presentations during this week about how do you create your offer like how do you actually make something that's sexy and amazing that people are going to want to buy and then what kind of funnel should i use to sell it okay we have some of our amazing funnel hackers are gonna be sharing the different funnels and we have a whole bunch of different types of funnels okay and i wanted you guys to see this if you look at all the presentation lines like each funnel each presenter has a different type of way that they do their how, a different type of funnel. Some people are doing webinars, some people are doing high tickets,

some people are doing tripwires, some people like, everyone's got different things. And I'm not going to tell you this is the best funnel for your business. I want you guys to look at all the different options and be like, that's the one for my business. That's the one that's going to work for me. And then use that one, pick it, and that's what, that's going to be the how. Okay, so you have the what and the how. I said the market will tell you, and you'll know because you're going from zero to a million dollars fast. But that's it. That's what's happening in this phase, the what and the how.

Now, how many of you guys have read the Expert Seekers book? Yeah! Who hasn't? Alright. Nobody. If you look at this book, the whole point of me writing this book was to help people understand the what and the how.

What are you selling? We talk about creating offers, finding your market. This is the what. Then how do I sell it? Using stories, using funnels. Like, this book is the what and the how. So if you're stuck, you should read this book over and over and over and over.

Like, I spent 10 years of my life bleeding to bring this to you so you could understand the what and the how. Okay, that's what's gonna help you understand. And so that's like, if you're stuck, that's, that's what, that's, that's the book to start studying and learn over and over and over again. It's going to give you the what and the how. And like I said, there's a lot of presentations over the next four days that are going to be going deep in this as well. Okay? And the first thing we're always going to be selling is the opportunity to switch. We'll get into that a little bit more

later, but that's what can're going to help you figure out. Okay? All right. The other thing is going from zero to a million. I want you guys focusing on just one core funnel. How many of you guys does that stress you out? We get people all the time. They're like, Russell, I've got 800 funnels in my account.

I need to upgrade. I'm like, 800? I'm like, are you doing well? They're like, no, I haven't started making money yet. I'm like, you should just do one and just make that one work. 800? This is a real thing we get in our office sometimes. Like, Russell, I can't afford the $97 a month payment,

but I need more funnels. What? Delete the other ones. They're horrible. There's no way if you're struggling about the $97 a month payment that you got a what and a how that's right. Okay? The biggest focus is at the very beginning, you've got to be focused on one core funnel.

We launched ClickFunnels. It took me six different variations of the funnel. I tried one what and how. It failed. Tried the second one, third one, fourth one, fifth one, sixth one. Boom. That one hit. Okay?

Went from zero to a million dollars in about a week. I was like, oh, man, this is it. And then guess what I didn't do? Luckily. Because most of us are going to launch this funnel. It's going to be amazing. And then what's going to happen is you're going to get bored with it before the market does. All my two comic club members, by the way, just really quick, if you just keep focusing on that first one, it'll grow to 10. Most of you are like, oh sweet, what's the next one? Right? That's what we do as entrepreneurs. We're insane. I don't know, like, why we do that, but we do it.

Okay? We understand, like, your ability to get seven figures, there's a direct correlation between that and your ability to focus on one funnel. One. So don't stress that about 20, 30, like, one funnel. Focus on that. Okay? How many of you guys here have read the Dotcom Secrets book? Yeah, thanks. So in the Dotcom Secrets book book i talked about a concept called the value ladder right people come into your world

and they start typically they're not going to write you a check for a hundred thousand dollars day one right maybe they will if you're amazing but most people it's not like you have to build value to people right so you come into something usually lower ticket in the bottom and you send people up and they get more value and then they trust you more and they really invest more money right so i almost feel bad I shared that in dot-com secrets, and what happened is everyone's like, okay, I need to create, they come to me like, here's my value ladder. I'm gonna go from here to here to here, and then explain like 30 different steps of the value ladder, and they're trying to create all of them at once, and everything. I'm

like, no, like, value ladder is like where you're going. That's not where you're starting. Like, understand, like, hey, someday I'm gonna probably go here, but I'm not creating 18 funnels to start. I just need to know where am I taking people, okay? So this is the ClickFunnels value ladder. Oh, now you guys know what we do. That's it, okay? This is the ClickFunnels value ladder. Now, a couple interesting things I want you guys to understand about this.

When we launched ClickFunnels, we didn't start at the bottom of the value ladder. A lot of people try that. It's more difficult. So what we do is we start at the bottom of the value ladder. A lot of people try that. It's more difficult. So what we do is we start in the middle of the value ladder. Okay? The middle of the value ladder is, the reason why I like it is because it's typically more expensive, which gives you the ability to spend more money to acquire customers. That's why I try to get people so often to do webinars,

because webinars are such great, like, excuse me, middle of the value ladder things, because there's so much profit in them. Typically, you can spend a lot of money to generate leads, right? So that's the core. That's what we're driving people. So all you guys should be looking at, what's the core thing I want to sell? A couple things about my core offer I like to do. I like something that's, like, infinitely scalable where the more I sell, the more I don't get stressed out, right?

Some of you guys have businesses where, like, you stop selling stuff because you're like, the more people we sell, the harder it gets. We have more, you know, like, I want to try to figure out something that's like infinitely scalable like it's a core thing and that's typically where you start okay when people come in they join my inner circle or my other coaching programs like my goal with them is figuring out like like just do one webinar now my inner circle members know that i have a rule that i've yelled at almost all of them at at least. Who didn't want to tell the rule? Who remembers what it is? Yeah.

Want to say it loud? You have to get to at least a million dollars before I will allow you to create your second funnel. Because this is what happens. Russell, I'm working on my webinar. Russell, I'm doing this thing. Russell, I launched it. Russell, it blew up. It's going crazy. I'm like, that's awesome. So my next offer, I'm like, no, no, no, no, stop. Please stop. You just created this baby. You gave birth to it. I know you're tired of it, but like there's so much value there. If you will just

focus on it for the next 12 months, it'll make you a million dollars, probably three, probably five, probably 10. But you got to focus. So I make them, I tell them all, as soon as you make a million dollars, then I will allow you to create your second funnel. Okay, I want that in your guys' mindset, because so many of you guys are creating a funnel, make 10 grand, and then you're creating the second funnel, and then you're making five grand, you're getting the third, and you're like, you're in this thing forever where your will is just spinning. Okay, it's crazy. I did that for 10 years. It's hard, it's painful, it's so much easier to double down on one thing. So you focus on the one funnel, right? So for us, when we launched ClickFunnels, This was the one that worked.

We focused on it. And again, you start comments after you made it to Comments Club. Now the second thing is after this funnel is working and customers are coming, we're making money, we're at about a million dollars, what's happening is we're building up pressure. I want to build up a bunch of pressure so that when I release funnel number two, people will go crazy for it. If I were to launch Funnel Hacking Live before I launched ClickFunnels, guess how many people would have showed up? No one. Nobody would have came.

I know I did events before. Nobody ever came. It's really stressful. True story. The first Funnel Hacking Live, we had 600 people signed up, and I was so scared the day of. I was hiding in the back. I'm like, no one's, because I had done an event before where nobody showed up, like

very few people showed up, and I'm hiding in the back, and I remember peeking through the curtains. I was like, oh my's, because I had done an event before where nobody showed, like, very few people showed up. And I'm hiding in the back, and I remember peeking through the curtains. I was like, oh, my gosh, they came. I was so excited. Because it's happened before, right? And so what happens, well, the focus is you're focusing on your core off. You're building customers. You're getting people to love you, fall in love with you, all that kind of stuff.

And then you can release, like, now here's my second funnel, right? For a lot of people, then it's like you released your back-end funnel. It's like, hey, now we have a high ticket thing, but you've got all this pressure built up, and they just go crazy, okay? That's where we get a lot of people here who go and, after they've been running the webinar or whatever it is for their front-end funnel for a long time, then launch the next thing. They're like, my first funnel took me, like, six months to hit your comic book. Second one I did in a weekend. It's like, yeah, you build a bunch of pressures. People wanted to give you more money. You released it, and then boom, it's really easy the second time. It keeps getting easier and easier and easier, okay? So I'm going to kind of walk through some stories of people

that figured out their what and how, and I want to show you how fast they blew up. The first one, some of you guys may know him. This is Dan Henry. Is Dan in the room? He must. I'm like, how's that so quiet? All right. So Dan, I know his story really well. The reason why I know this really well is one night after he moved in the new Dan mansion, he was drinking a lot and then he made me this video. I'm gonna show you guys a little clip from it.

Oh, I know. Russell, listen. I'm drunk. It's cool. Listen. I have to tell you something, man. Look, I'm good at what I do. I am.

I'm good at what I do. Very humble. I hope I'm in the right group because I'm flipping. I said flipping. Am I in the I hope I'm in the right group because I'm flipping. I said flipping. Am I in the Dotcom Secrets Inner Circle group? Bradley, can you tell me? Please tell me if I am. Hold on. Because I'm a little drunk.

I think I am. Yeah. Listen, Russell. I'm good at what I do. I'm good at Facebook ads. I'm good at all that. But you're a perfect webinar. I'm good at Facebook ads. I'm good at all that. But your perfect webinar. Oh, thank God, Bradley.

Can I say something about your perfect webinar, my friend? Listen, I get it. Hold on. You know I got to say this. You know I want to speak at Funnel Hacking Live. But I get it if you don't want me to do that because I'm whatever I cuss a lot. And I'm a loose cannon. I get it. Though I would never do that. But I understand.

I do get it. Okay. So forget all that crap. I just want to give you an honest thank you. Because look at this stuff. God, I can't believe I'm actually censoring myself while I'm drinking.

Hold on. Look at this. Look while I'm drinking. Hold on. Look at this. Look at this right now. One webinar. One mother effing webinar. Okay? One mother effing webinar. Look at this crap right now.

Okay? That right there and the third floor is not even lit up, bro. The third floor, like that's the, you can't even see it because it's not lit up because all the lights are off but bro that's one webinar okay this right here is a fish light all right all right i'm gonna stop here i'm gonna stop here What's up, everybody? This is Russell Brunson. I've got something really cool for you today from my friend Taylor Wells. Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method.

And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing. But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JPMorgan Chase did a study, and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands. Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop.

Am I right? Especially with how the economy's been lately. It's not the time to be gambling with your finances. So, Taylor put together this book called The Revolving Pricing Method, and it's awesome. It helps you turn every client you close into a long-term profit machine. We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now, here's where it gets even better. Taylor put together an awesome exclusive deal

just for you guys, my marketing secrets listeners. And if you go over to wealthyconsultants.com slash secrets, you can grab the revolving price method book and over $150 worth of bonuses and get this all. It's at 70% off. And I promise you guys as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels. So go over to wealthyconsultant.com slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that's wealthyconsultant.com slash secrets. Do not miss out. Hey, this is Russell Brunson. And I want to jump in really quick to share with you a new assessment I found out that is insanely cool. You guys know I'm obsessed with personality profiles and

assessments, but this one is different because not only does it help you understand yourself, but more importantly, especially for us who are entrepreneurs, it helps us understand our employees, our teams, and get people sitting on the right seats in the bus so they can get more stuff done. I just had a chance to interview Patrick Lanchoni talking specifically about this new assessment they created called Working Genius. And the Working Genius is awesome. Like this test, I had actually blocked out an hour to take it because I was so excited for the new assessment. And it only took me like 10 minutes or less to get it done.

Yet, even though it takes only 10 minutes, like you can actually apply this immediately. I took it for myself. I had my team take it. And what's cool about it is from there, we figured out exactly what people's Working Geniuses are. And that's important because if you're building a team or a company, you got to figure out, make sure that you have,

first off, the right people, but make sure the right people are sitting in the right seats on the bus. And this is what this assessment will teach you how to do. Now, normally this assessment, you can go to workinggenius.com and there's two G's in the middle, workinggenius.com, but I got you a 20% discount on the assessment, which is only $25. So don't stress. It's not an expensive test at all, but you get a 20% discount off when you put in the keyword secrets at checkout. So go to workinggenius.com. Again, two Gs, working genius, two Gs in the middle, workinggenius.com,

and then use promo code secrets, S-E-C-R-E-T-S at checkout, you get 25% off. But then we'll take the test. Again, it takes you 10 minutes, but even in a 10 minute session, you will get something that is so insanely valuable to help you understand yourself, to make sure you're working in a spot that's going to give you the most joy, number one.

But then number two, it's going to make sure that you are, with your teams, getting them in the right seats as well. So anyway, I love this assessment. Go check it out at WorkingGenius.com and enter the promo code SECRETS for 20% discount. Take this test for yourself and for your team, and I promise you it'll change the working dynamics amongst everybody and help your company to grow. Okay, so Dan, he struggled and he struggled and he struggled and then guess what happened? He figured out his what and his how and he went from zero to a million dollars in how fast?

How many? In five months. That's what we're talking about. Okay, you guys wanna hear that other cool part of the story? So I'm sitting in my house and my phone bling saying that someone's streaming into our group. And I look and it's Dan drunk.

And I'm watching this first. I'm like, oh, man. And then I'm like, oh, man, this is awesome. So I'm like, oh. So I jump on my computer. And the second it ends, I download it. We turn it into a video ad selling my book. We post it back up.

And check this out. Right now it's got 3.7 million views. This book has sold, or this video has sold thousands and thousands of books from me. So thank you, Dan. I appreciate that. That was amazing. All right. So there's Dan's story.

Jamie Cross, where's Jamie at? Over here, this is Jamie. She didn't know I was going to talk about her today. So Jamie was, last year came to Fun Hockey Live, the first time you came, right? And she was creating a business, and she was trying to figure out the what and the how, and she was struggling. She is herbalist, herbal, yes, that. And she makes herbs and stuff, and she makes her own soaps, her own lotions,

a bunch of amazing things in her home. And she was trying to figure out, how do I sell this? And she figured out an amazing product. She figured out the what? She said, an amazing product. You guys should all give her money because it's legitimately amazing. She had an amazing product. She figured out the how. She came to Fun Icon. I tried to figure it out. We talked about perfect webinar. And what's funny about her is like, she's like, how do I sell a webinar? I'm selling soap and lotions. I can't do a webinar. How many of you guys are like, e-com people are like, Russell, your webinar sucks. I'm selling physical products. A couple of you guys are saying that to me. I get it. So she just said, she's like, I got to figure this out. I know the what, but how am I going to sell this? And so she tried doing webinars and all sorts of stuff. And eventually she made like a

four and a half minute perfect webinar Facebook live. And the first like 90 days went from zero to $90,000 in sales and have been blowing up ever since. Isn't that amazing? Yeah. Just figure out the what and the how. Like this is the first phase, you guys. If you're not there, like this is the, I always should be thinking about every single day, what am I selling? How am I selling? What am I selling?

How am I selling it? And you put it out there and then the market will tell you if you guessed right. If you didn't, come back, back to dry market. What and the how? What and the how? What am I selling? How am I selling? What am I selling?

How am I selling it? Put it out there and the market will tell you if you failed or not come back to dry market. What and how? What and how? What am I selling? How am I selling it? What am I selling it? How am I selling it? Put it out there, and the market will tell you if you failed or not. That's the game. As soon as you know, then you can blow it up. Okay? Next one, Liz Benny. Unfortunately, Liz isn't able to be here this time. Same thing with Liz.

I started working with her. She called me up. She joined one of our coaching programs. Very first call I had with her, she's like, Russell, my goal is to make $50,000 in the next 30 days. I was like, that's a horrible goal. She's like, what? I'm like, this, my goal is to make $50,000 in the next 30 days. I was like, that's a horrible goal. She's like, what? I'm like, this is the deal. We're going to figure out your what and your how. It's going to take a little while, and it's probably not going to happen in 30 days, but we're going to try some stuff and figure it out. And as soon as you figure it out, then you can make $50,000. Like, then, like, that's really actually small thinking, but it's going to take more than 30

days to figure out this initial thing, right? And so I kind of set her expectations. She went out there and she spent the next four or five months figuring out the what and the how. She figured out what to sell, she created the product, figured out how to sell, created a webinar, and as soon as it worked, went from zero to two-comma club almost overnight. Okay? Next one's Natalie Hodson. Is Natalie in the room?

Yeah, Natalie! Give her a huge round of applause. You're going to have a chance to hear from Natalie here in about an hour or so, which I'm really excited for, hear her presentation. I don't want to spoil the whole thing, but last February she came to an event, and afterwards she launched a book that went from zero to Comic Club in like four months. Crazy. An e-book, a $37 e-book. Amazing. So you figure out the what and the how. Okay? And there's over 258 other stories just like that in this room, you guys. Okay?

I want you to understand. That's the first phase. From zero to millions, figure out the what and the how. The what and the how. And you've got to figure that out. Okay? You guys committed to that? Figuring out the what and the how?

Okay. And if it doesn't work, don't get stressed out. Some people, like, launch something that doesn't work and they're like, ah, this doesn't work. Funnel is your scam. Russell's a scam. I tried the thing. It doesn't work, don't get stressed out. Some people launch something that doesn't work, and they're like, ah, this doesn't work. Funnels are a scam. Russell's a scam. I tried the thing, it didn't work. No, you gotta, like, click funnels. I do six, and I'm pretty good at this game.

Six funnels before I got one that worked. Was it worth it? Yeah. I don't want to be that annoying guy who talks about money and stuff, but, like, it was worth it. Six funnels? Holy crap.

Yes. Okay. You will make more when one funnel hits than you will make in a lifetime of hard work otherwise. So is it worth it? Yes. It's worth it. Figuring out the what and the how.

What and the how. And the market will tell you. And as soon as it lets you know, then you take off and you explode. Okay? Would you like to see behind the scenes of what we're actually doing each day to grow our company?

If so, then go subscribe to our free behind-the-scenes reality TV show at www.funnelhacker.tv.