Marketing Secrets with Russell Brunson - Wealth Has A Need For Speed (With Special Guest Myron Golden!)

Episode Date: October 5, 2020

Hanging out behind the scenes of Two Comma Club Live, and Myron Golden was dropping gold. I decided to pick some up and give it to you guys today. Earlier this week, I sat in the ‘green room’ of the Two Comma Club Live  event with one of my favorite people, Myron Golden. Myron is a ROCKSTAR… as a presenter, speaker, and as a person. I was doing my podcast in between my 2CC LIVE talks, so I thought this would be a great opportunity to have Myron talk about how wealth and money LOVE speed, and how knowing these principles can change your life. Myron says… “If you want to create wealth in your business and for you and your family, you have to increase the rate in which you generate revenue. You have to increase the SPEED at which you generate profits.” Want to know how to do this? I hope you do, because this is THE KEY to creating wealth faster than you imagined. And you can implement this pretty quickly once you know the secret! Dive into this episode of Marketing Secrets for some Myron Golden magic! ---Transcript--- Russell Brunson: What's up, everybody? This is Russell Brunson and welcome back to the Marketing Secrets Podcast. Right now, I am actually in the green room, the Two Comma Club Live Event. This is the second time I've done this event. It's been really, really cool. And one of the presentations I wanted and one of the content pieces I needed for the event for everything to make sense was from Myron Golden. And if you don't know who Myron is, he is literally one of the coolest people on this planet. And I asked Martin if he'd fly to Boise to come and give a 20 minute content piece to everybody. And he said yes, which was insane. So he came yesterday and he spoke, and it was just super powerful. But then afterwards, we're sitting in the back in the green room talking about a whole bunch of stuff. And I'm not going to lie, he dropped probably 20 gold bombs and I pick them all up, put them in my pocket. But there's one, I was like, "I want to share this one with everybody." So I'm going to hand the microphone over to Myron here in a second and he's going to tell you guys this concept that's going to help you understand money and wealth and speed and why and how you can use these things to make more money quicker and change your life faster. So with that said, we're going to queue up a theme song and when we come back, you'll have a chance to hear from Mr. Myron Golden. Myron Golden: Well, hello, everybody. Myron Golden here, and I am really, really honored to be on Russell's podcast. And he asked me to share this concept about wealth having a need for speed. Most people don't understand how wealth is actually measured. Most people think wealth is measured in money, but wealth is actually measured more in time than it is the money. For instance, if you make $1 million, are you rich? And the answer is, it depends. What does it depend on? Well, I'll tell. If you make $25,000 a year and you work for 40 years, that's $1 million. Are you rich? No. But if you make that same $1 million in one year, are you rich? You're not Bill Gates rich, but you're definitely at least 40 times richer than the person who makes $25,000 a year. And the amount of money that you made was exactly the same. The difference was how fast you made it. See, most people don't realize that they already make enough money, they just don't make the amount of money they make fast enough or often enough. So if you want to create wealth for your family in your business what you have to do is you have to increase the rate at which you generate revenue. You have to increase the speed at which you generate profits. That's how you create wealth. And so if you make a million dollars a month, you're 12 times richer than the person who makes a $1 million a year. If you make $1 million a week, you're 52 times richer than a person makes $1 million a year. If you make $1 million a day, you're 365 times richer than the person who makes $1 million a year. So increase the speed. See, you spend money all day, everyday. People say, "I don't spend money every day." Oh, you do. Do you have a refrigerator at your house? Do you have an air conditioner or a heater at your house? Do you drive your car or someone in your family drives your car? Do you have cable and electric and all these other utilities? You have insurance. You're spending money all day, every day, and you're only getting paid every now and then. That's your biggest problem. So one of the things you want to do is you want to figure out a way to speed up how you get paid. So here's the first thing you do. Get paid more often. Well, in order to get paid more often, one of the things you have to do is you have to separate your income generation from time. How do you do that? You stop selling your time for money and you start selling a product instead of a service. When you sell a service, it requires time to fulfill. You paint houses. You can only paint so many houses a week. You get three houses this week maybe you're happy, you have a team. But if you get 30 houses this week, now you have a headache because you can't fulfill. So you have to do is sell a product. Why? It takes no longer to sell 300,000 products than it does to sell one. I remember the biggest sale I ever made. I've sold 155,000 copies of my book, From The Trash Man To The Cash Man, but I sold 100,000 copies in 15 minutes to one guy who owned a company. He bought 100,000 copies of my book for me. That was one sale, 15 minutes, and I sold the exact same amount of products. I sold more products, more books in that one sale than all the other books I've sold put together. So when you have a product, you literally give yourself the ability to speed up the rate at which you earn revenue. So have a product, that's number one. Number two, increase your price. You say, "How does that speed it up?" Well, if you sell something right now for say $2,500 and you change the price to say $25,000, now you just earn 10 times the money in the same amount of time. Wealth has a need for speed. So you increase the price. The second thing you do is, increase the number of people you sell to at once. Right now, we're in the green room at Two Comma Club Live. Eight months ago, we were at Funnel Hacking Live. Russell made an offer to 5,000 people. And only if 1% of those people buy, it's a crazy, amazing day. It's 10% of those people buy, crazy town. So one of the things you want to do is you want to make your offer to more people. That's why Russell teaches you the Perfect Webinar, because it gives you the ability to do your presentation one on many. That way, if a whole bunch of people say yes, and a whole bunch of people say no, they're all saying it at the same time and you're getting a much better result. Wealth has a need for speed. I've got one client, Eileen. She came to me. She wanted to buy my coaching program. She put down a down payment. She put down $2,000. She came to me, she said, "Myron," and she needed $18,000 for the rest of the down payment, that was just for half, she came to me, she said, "Myron, I really want to work with you." She didn't come to me. She called me on the phone and she said, "Myron, I really want to work with you. I thought I was going to be able to get the money and I wasn't able to get it. What do I do?" I said, "What you do is you collapse timeframes and make more offers." I said, "Take the number of offers you usually do in a year, make that number of offers every month. Take the number of offers you do every month, make a number of offers every week. Take the number of offers you do every week, make that number of offers every day for the next 30 days and you will have the $18,000." She said, "Okay, I'm going to do it." Well, she called me and told me she didn't have the money. I had no reason to doubt her. She called me back in six days and said, "I have the $18,000. Where do you want me to send it?" What did she do? She collapsed timeframes. She took an offer that she had. She started offering it more. She raised the price, started offering it more often, and made $18,000 in six weeks, and since that time she's had six figure days because she figured it out that it's easier to make a lot of money in a short period of time than it is to make a little money over a long period of time. She sped up her revenue generation and increased the wealth of her family. They were able to buy their family a new house. They were able to go on great vacations all because she realized that wealth has a need for speed. Now, it's your turn. Speed up your income generation. Take your life to another level. Do a Perfect Webinar. Raise your prices. Do all of the things that Russell's telling you to do and you'll look in your rear view mirror one day and you'll say, "Wow, I can't believe I've come this far." My name is Myron Golden. If you want to follow me, I'm on Instagram at Myron Golden, and I'll see you over there for more content. Back to Russell Brunson. Russell Brunson: Dude. That was amazing. Thank you, Myron. Hope you guys enjoyed it. Go follow Myron on Instagram and listen to every single word he says. He is amazing. Anyway, I appreciate that. Hope you guys enjoyed this episode. If you did, please take a screenshot on your phone and go tag me and Myron on Instagram. Post a picture of it, tag me and Myron. And do the same thing on Facebook. Tag us, that way we can see your thoughts, your biggest takeaway, your biggest "A-ha". Thank you, Myron. Thank you, everybody. And we'll talk to you guys all again soon. Bye, everybody. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's really not important to me to have a lot of things to show off, fancy cars, you know, a giant home. Those things are just not part of who I am. But I've been coached and I've learned through my advisor that it's not one size fits all. Everyone has their own preferences. Everything that I do with Edward Jones is tailored to who I am. Edward Jones. We do money differently. Visit edwardjones.ca slash different. What's up, everybody?

This is Russell Brunson. Welcome back to Marketing Secrets Podcast. So right now, I am actually in the green room at the Two Common Club Live event. This is the second time I've done this event. It's been really, really cool. And one of the presentations I wanted, one of the content pieces I needed for the event, for everything to make sense Myron Golden. And, uh, if you don't know who Myron

is, he is like literally one of the coolest people on this planet. And I asked Myron if you fly to Boise to come and give a 20 minute content piece to everybody. And he said, yes, which was insane. So he came yesterday and he spoke, um, and it was just super powerful. But then afterwards, we're sitting in the back in the green room talking about a whole bunch of stuff. And I'm not gonna lie. He dropped probably 20, 20 gold bombs and I picked them all up in my pocket, but there's one I was like, I want to share this one with everybody. So, um, I'm going to hand the microphone over to Myron here in a second. And, uh, he's going to tell you guys, uh, this concept is going to help you understand, uh, money and wealth and speed and why, uh, and why and how you can use these

things to make more money quicker and change your life faster. So with that said, we're going to cue the theme song. When we come back, you'll have a chance to hear from Mr. Myron Golden. So the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets.

Well, hello everybody. Myron Golden here and I am really, really honored to be on Russell's podcast and he asked me to share this concept about wealth having a need for speed. Most people don't understand how wealth is actually measured. Most people think wealth is measured in money, but wealth is actually measured more in time than it is in money. For instance, if you make a million dollars, are you rich? And the answer is, it depends. What does it depend on? Well, I'll tell you. If you make $25,000 a year and you work for 40 years, that's $1 million. Are you rich? No. But if you make that same million dollars in one year, are you rich? You're not Bill Gates rich, but you're definitely at least 40

times richer than the person who makes $25,000 a year. And the amount of money that you made was exactly the same. The difference was how fast you made it. See, most people don't realize that they already make enough money. They just don't make the amount of money they make fast enough or often enough. So if you want to create wealth for your family in your business, what you have to do is you have to increase the rate at which you generate revenue. You have to increase the speed at which you generate profits. That's how you create wealth. And so if you make a million dollars a month, you're 12 times richer than the person who makes a million dollars a year. If you make a million dollars a week, you're 52 times richer than the person who makes a million dollars a year. If you make a million dollars a day, you're 365 times

richer than the person who makes a million dollars a year. So increase the speed. See, you spend money all day, every day. People say, I don't spend money every day. Oh, you do. Do you have a refrigerator at your house? Do you have an air conditioner or a heater at your house? Do you drive your car or somebody in your family drives your car? You have cable and electric and all these other utilities. You have insurance. You're spending money all day, every day, and you're only getting paid every now and then. That's your biggest problem. So one of the things you want to do is you want to figure out a way to speed up how you get paid. So here's one of the first thing you do. Get paid more often. Well, in order to get paid more often, one of the things you have to do is you have to separate your income generation from time. How do you do that?

You stop selling your time for money and you start selling a product instead of a service. When you sell a service, it requires time to fulfill. You paint houses. You can only paint so many houses a week. You get three houses this week. Maybe you're happy you have a team, but if you get 30 houses this week, now you have a headache because you can't fulfill. So what you have to do is sell a product. Why? It takes no longer to sell 300,000 products than it does to sell one. I remember the biggest sale I ever made. I've sold 155,000 copies of my book from the trash man to the cash man, but I sold a hundred thousand copies in 15 minutes to one guy

who owned a company. He bought a hundred thousand copies of my book from me. That was one sale, 15 minutes. And I sold the exact same amount of products. I sold more products, more books in that one sale than all the other books I've sold put together. So when you have a product, you literally give yourself the ability to speed up the rate at which you earn revenue. So have a product. That's number one. Number two, increase your price. You say, how does that speed it up? Well, if you sell something right now for, say, $2,500 and you change the price to, say, $25,000, now you just earn 10 times the money in the same amount of time. Wealth has a need

for speed. So you increase the price. The second thing you do is increase the number of people you sell to at once. Right now we're in the green room at Two Common Club Live. Eight months ago, we were at Funnel Hacking Live. Russell made an offer to 5,000 people. And only if 1% of those people buy, it's a crazy, amazing day. If 10% of those people buy, like crazy town. So one of the things you want to do is you want to make your offer to more people. That's why Russell does, teaches you the perfect webinar because it gives you the ability to do your presentation one on many. That way, if a whole bunch of people say yes and a whole bunch of people say no, they're all saying it at the same time and you're getting a much better result.

Wealth has a need for speed. I've got one client, Eileen. She came to me. She wanted to buy my coaching program. She put down a down payment. She put down $2,000. She came to me. She said, Myron, and she needed $18,000 for the rest of the down payment. That was just for like half. She came to me. She said, Myron, I really want to work with you. She didn't come to me. She called me on the phone. She said, Myron, I really want to work with you. She didn't come to me. She called me on the phone. She said, Myron, I really want to work with you. I thought I was going to be able to get the money and I wasn't able to get it. What do I do?

I said, what you do is you collapse timeframes and make more offers. I said, take the number of offers you usually do in a year. Make that number of offers every month. Take the number of offers you do every month. Make that number of offers every week. Take the number of offers you do every week. Make that number of offers every day for the next 30 days and you will have the $18,000. She said, okay, I'm going to do it.

Well, she called me and told me she didn't have the money. I had no reason to doubt her. She called me back in six days and said, I have the $18,000. Where do you want me to send it? What did she do? She collapsed timeframes. She took an offer that she had. She started offering it more.

She raised the price, started offering it more often and made $18,000 in six weeks. And since that time, she's had six figure days because she figured it out that it's easier to make a lot of money in a short period of time than it is to make a little money over a long period of time. She sped up her revenue generation and increased the wealth for her family. She was able to buy their family a new house. They were able to go on great vacations, all because she realized that wealth has a need for speed. Now it's your turn. Speed up your income generation. Take your life to another level.

Do a perfect webinar. Raise your prices. Do all of the things that Russell's telling you to do, and you'll look in your rearview mirror one day, and you'll say, wow, I can't believe I've come this far. My name's Myron Golden. If you want to follow me, I'm on Instagram, at Myron Golden, and I'll see you over there for more content. Back to Russell Brunson. Dude, that was amazing. Thank you, Myron. Hope you guys enjoyed it. Go follow Myron on

Instagram and listen to every single word he says. He is amazing. Anyway, I appreciate that. Hope you guys enjoyed this episode. If you did, please take a screenshot on your phone and go tag me and Myron on Instagram. Post a picture of it. Tag me and Myron and just send me on Facebook. Tag us. That way we can see your thoughts, your biggest takeaway, your biggest aha. Thank you, Myron. Thank you, everybody. And we'll talk to you guys all again soon. Bye, everybody. Hey, everybody. This is Russell again. And really quick, I wanted to invite you to join arguably the best thing that we've ever put out inside the ClickFunnels community. And it is a challenge we call the One Funnel Away Challenge. You know, everyone in their business, in their life,

they're one funnel away from something. Some of you guys are one funnel away from quitting your job. Some of you guys are one funnel away from getting more impact. Some of you guys are a funnel away from growing your company to the next level. And so we created this challenge to help you to create and launch your first or your next funnel. No matter where you are in your business, this challenge is going to help you. It's going to help you understand the strategy, help you to create and launch your first or your next funnel. No matter where you are in your business, this challenge is going to help you.

It's going to help you understand the strategy, help you understand the tactics, help you understand all the things you need to be successful with your funnel. So what I recommend you do right now is stop everything, pause this audio, go online and go to OneFunnelAway.com. That's OneFunnelAway.com and join the next challenge. There's a challenge starting in the next few days, so go get started right now.

OneFunnelAway.com.