Marketing Secrets with Russell Brunson - What Happens If You Miss Your Big Idea?...

Episode Date: March 9, 2020

An interesting thought that I got from some awesome person in Puerto Rico. On today's episode Russell talks about ideas and why it's okay if you happen to let some of them go. Here are some of the insightful things Russell has to say in this episode: Why finding out that if you miss a big idea someone else will execute on it should motivate you to actually execute on it yourself. Why you shouldn't beat yourself up if you don't execute on every idea you have. And why you should use your ideas to build up your abilities on how to execute ideas. So listen here to find out why Russell is no longer going to feel guilty about the 1000+ ideas and domain names that he has never executed on. Transcript - https://marketingsecrets.com/blog/291-what-happens-if-you-miss-your-big-idea Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up everybody, this is Russell Brunson. Welcome back to The Marketing Secret Show. Excited to have you guys here today. Today I'm gonna be talking about something interesting I learned about ideas when I was in Puerto Rico. So the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital,

who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. Alright, so I was in Puerto Rico and I can't remember who told it to me. I think it was Jenna Kuchar, but it might have been somebody else, so I was in Puerto Rico, and I can't remember who told it to me. I think it was Jenna Kuchar, but it might have been somebody else,

so don't quote me. And they told me to buy a book, and I did buy the book, and it got here, and now it's somewhere on the bookshelf. I don't know the name of the book, but the concept was really, really cool, and so I wanted to share it with you,

because sometimes it's something that holds a lot of us entrepreneurs back. A lot of times, we get an idea. How many of you guys have ever had an idea? And you're like, this is my idea. This is my baby. I love my idea. It's the best idea ever.

I don't ever want to lose it or share it or ruin it. And so, like, you start, like, trying to do the idea. And then you get the next idea and the next idea. And soon you've got a lot of ideas. I know this was me for the first decade-ish of my career. Every time I had an idea, I bought a domain. And then I got a logo design. So I have literally 1,000-plus domains, probably closer to 2,000,

sitting in my registrar that I never canceled because it's an idea that i got out of inspiration um or god or whatever you know like i got this idea and i love it and i have a domain and i have a logo but i never developed the ideas i think a lot of times i was always fearful like i got this amazing gift from god this idea like i can't lose it i don't want to destroy it i don't want to oh i got to be very very careful and so um i'm sure a lot of you guys hopefully like that. Maybe it's just me. I don't know. But I think a lot of times we do that or we get an idea and we notice something with it and then we feel bad like, oh, I should have done something with that. I feel guilty that I had this great idea and I didn't do anything with it. And so anyway, in Puerto Rico, the person who

shared the story with me or the story was shared by an amazing person, was basically, and they're telling me from this book, they said that in the book that there's this lady and she got an idea for a story. So she's like, oh, this is a great idea. So she started writing this book. You remember like the first chapter and never finished it and then kind of life got busy and then two or three years later didn't do anything with it. And then a little while later, somebody wrote this book and launched it and it was New York Times bestseller. And she gets the book and she starts reading it and she's like, oh my gosh, this is my story.

This is the idea that I have. How did somebody else get this idea? And then the premise, I guess, of the book, again, I haven't read the book yet. I'll redo, I'll do episode version two of this podcast after I find the book and listen to it. But the concept is so powerful. The concept is basically that there's like infinite amount of ideas in the world. And like God gives us ideas, like here's an idea. And it's like, you can do something with

this or you don't have to, but here's an idea. And if we don't do something with it, then he gives it to somebody else and somebody else and somebody else until somebody takes it and executes on it. And so a couple of things, number one is when you do get an idea, it should motivate you to like, I need to execute on this or someone else is going to get it. Right. Or number two, if you have an idea and you don't execute on it, not to beat yourself up. Cause like, Oh, somebody will get that and they'll do something with it later. And I'll wait for the next thing to come to me. Right. I think there was a time people always thought like opportunity only knocks once you only got one big idea, but I don't think that's the case. Like I probably have 30 or 40 ideas a day that could be like,

Oh, that's a million dollar business. Oh, there's another one. Oh, you know, it's just like, there's not enough energy to do anything with them. But it was just kind of interesting because of that. And so the premise was basically the fact that ideas will come to you. And again, number one is to act on them if you've got them, because if not, it's going to go to somebody else. And then number two is like, if you do miss one, not to feel guilty, because there's that guilt factor of like, I mean, I can show you my domain registrar. I'm thinking about a thousand plus, probably close to 2000 domains. Each one I'm paying 10 bucks a year for. That's like 20 Gs a year. I'm spending domain registrars on ideas that like came to me and then probably someone else has already executed on them. How many times have you had like, you see an idea like, oh,

that was my idea. Oh, I invented Uber. Oh, I invented Uber Eats. Oh, I invented Airbnb. Oh, I invented Uber. Oh, I invented Uber Eats. Oh, I invented Airbnb. Oh, I invented ClickFunnels. Oh, I invented Traffic Secrets. I mean, whatever, right? We all get ideas. I think that throughout your life, one of our goals should be is getting the idea and then developing it, turning it into something, right? We did a Marketing Secrets Live show today.

One of the quotes on there was from Dean Graziosi about how an idea without marketing is just nothing it's just an idea right the marketing is what turns the idea into something real and tangible so I think for us it's like for all of us one of our jobs should be to start developing that muscle

when an idea comes how do I capitalize on it how do I take this how do I build my team, build my infrastructure so when the idea comes I can take it and How do I take this? How do I build my team, build my infrastructure, build things so when the idea comes, I can take it and I can run with it, right? Or if you, again, if it comes through and it doesn't hit, not to beat yourself up over it and just be like, oh, I should have done a thing. I should have, like, oh, it's just like understanding that that idea is going to go to somebody

and somebody's going to take it because God needs that thing to happen. So therefore, somebody's going to take that idea and run with it and he's probably going to give it to a bunch of people. I know with ClickFunnels, it's funny because um i think i've told the story before but clickfunnels.com that we have right now is the third time we tried to build click funnels i tried to build a once as um click.com.com another time it's clickfusion.com we tried uh might even more times than that instant click fusion anyway um you know we had the idea and we tried to execute we didn't and. And I wasn't the first one.

I had tons of friends in this industry. I'm building a sales funnel builder. I'm like, oh, so am I. Let's race. And we're all stressed now because we're all trying to execute on it. And none of us got it. And it took me three tries before I met Todd. And Todd was the one who had the ability to execute.

So I think a lot of times our job is, as we're getting ideas, is start building a team, start building infrastructure, start finding the right people around you so that when the idea comes you're like oh i can actually do something with this now right i had five good ideas i couldn't execute on any of them because i didn't have the the resources the people that whatever but then when the right one comes if you've been prepared you'll be able to do something with it and that's kind of exciting so anyway i thought that was interesting just something to think about um and so this next idea comes to you just be like okay this is an idea is this my idea or am I gonna let it pass?

If it's my idea, how am I gonna execute on it, right? Or if it's not your idea, like, I'm gonna let this one pass and someone else will grab it and I'll be super happy for them when they do execute on it and this idea I had becomes a reality for somebody else. Anyway, I think if you start looking at the, everything through that lens, it'll take away the scarcity that some people are like,

oh, so, you know, the scarcity of like, oh, I'm gonna lose this idea, I some people are like, oh, so, you know, the scarcity of like, oh, I'm gonna lose this idea, I'm gonna miss out, I'm gonna, you know, opportunity strikes once, only one good idea. Like, those things aren't actually true.

They're here all the time. It's just opening your mind to it and being happy when people do take an idea and do something amazing with it. Like, be grateful, be happy for them. And then when the one comes for you, be prepared. So preparing yourself now.

You know, I talked a lot, the last two Fun Hacking Lives, I talked a lot about the who, not the how, right? And I've talked about it on the podcast before, but I think a big part of it is like, the ideas come to us because it's like, oh, I want to stimulate your desire to create the thing.

And like, I can't create the thing yet. So it's like, you don't need to go learn these skills or I need to start building a team that people already have these skills. And so sometimes I think the idea is there to stimulate our growth and make us get prepared for when the next idea's gonna come, right? Like if ClickFunnels, well ClickFunnels is gonna be,

I mean, you know what, ClickFunnels, this is the third time it came to me before we actually executed on it. So twice before the bouncing ball hit me, and we're like, oh, we started working on it, and like we didn't have the capacity yet to be able to execute on it. Even though we tried and then we failed, right?

It hit again, we tried, and then we failed. And we hit again, and then this time, I found the right, because I found the taught, I found the people, I found all these different people. So that way when we hit the next time, we were able to execute and get prepared for it. So be grateful for the ideas. Even if you don't execute on them, they're there to help increase and grow your capacity. And we have too many of them, at least for me.

When I heard that, I was blessed on the other side of not feeling guilty about all my domains. By the time I think I'm going to go unregister 2000 domains, save myself 20 G's a year on domain registrants. So anyway, I hope that helps you guys. We should have some new episodes coming out. We just recorded today a marketing secrets live show, which is two or three podcast episodes coming out of that. Over the next couple of weeks, I think he has a like,

and we have the book launch coming up in like 10 days from now. The traffic secrets book launch goes live. A bunch of other craziness happening. I turn 40 in like two days by the time you guys listen to this, I'll just turn 40. So I'm on the other side of the hill now, hanging out, going down the other side.

Anyway, with that said, appreciate you all. Thanks for listening and we will talk to you all again soon. Bye everybody. Hey everybody, this is Russell again and. Bye, everybody. Hey, everybody. This is Russell again. And really quick, I wanted to invite you to join arguably the best thing that we've ever put out inside the ClickFunnels community.

And it is a challenge we call the One Funnel Away Challenge. You know, everyone in their business, in their life, they're one funnel away from something. Some of you guys are one funnel away from quitting your job. Some of you guys are one funnel away from getting more impact. Some of you guys are a funnel away from growing your company to the next level. And so we created this challenge to help you to create and launch your first or your next funnel.

No matter where you are in your business, this challenge is going to help you to help you understand the strategy, help you understand the tactics, help you understand all the things you need to be successful with your funnel. So what I recommend you do right now is stop everything, pause this audio, go online and go to one funnel away.com. That's one funnel way.com and join the

next challenge. There's a challenge starting in the next few days. So go get started right now. One funnel way.com.