Marketing Secrets with Russell Brunson - What If We Just Cut Everybody A Little Slack?

Episode Date: November 19, 2018

Some almost-incoherent thoughts on my way home from trick-or-treating. On today's episode Russell talks Halloween, and about trying to look at everybody in the world the way he looks at his youngest daughter, Norah. Here are some of the insightful thing you will hear on this episode: Find out why Halloween is not longer Russell's favorite holiday. Hear why watching Norah laugh caused Russell to change his perspective on how he sees other people. And find out why Liz Benney was nervous to sign on to have Russell coach her when she found out he was a religious person. Listen here to find out why Russell believes we need to serve everyone at the highest level possible without casting judgment on them first. Transcript - https://marketingsecrets.com/blog/what-if-we-just-cut-everybody-a-little-slack Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey everybody, this is Russell Brunson. I want to welcome you to a late night Marketing Secrets podcast. It's Halloween, I've gotten trick-or-treating and dropped off Blake, who's been filming behind the scenes of everything this last week, at the hotel. I'm driving home and I want to share with you guys some thoughts. So the big question is this, how are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services

and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. All right, everybody. So this is probably less of a marketing thing and more of a life thing. I hope you don't mind if I share this, but it was on my mind a little bit as I've been having so much fun with my kids.

So we had Halloween tonight, which is crazy. Like, I used to love Halloween. It used to be my favorite holiday by far. I think I've recently transitioned from Halloween being my favorite to now the 4th of July just because fireworks, the age my kids are now, fireworks I think are more fun. But last year I didn't know that it was going to happen. So last year my kids started wrestling, and so wrestling practice happens until like 5.30 every night and you come home at 6.

And so last Halloween, that's what was happening. You know, get on the wrestling practice, race home, and in my head i'm like i'm gonna wear my new batman's costume which if you guys listen to my batman costume it is amazing but it takes like an hour at least to put it on so i was like i'm racing home i'm like i don't have my batman costume and i'm kind of like bummed because i wanted to wear that i was so excited for it um and i get home and the kids are eating everything's crazy and also the doorbell rings i'm like oh trick or treat, Oh, trick or treaters. We run the door and it's my daughter's friend. And she's like, Oh, can Ellie come trick or treating with me? And I, I, I don't even know how to explain what happened. Like it broke my heart. Um, and I didn't want, I was like, no, like this is,

this is my holiday. And my wife's like, no, this kids holiday i was like no and i was like like broke my heart and so we let her go with her friends and then and then the boys um wanted to go with their friends and so i went dropped one of our twins off and so ended up being one of the twins nora who fell asleep in the car uh as we're dropping the kids the other kids off and then aiden and went out and i remember like it was the most depressing day of my life I'm not gonna lie like I took him trick-or-treating and I fell asleep in the car because me and Nora were sleeping in the car while Colette took the other ones out and I was just like I was so bummed because I was like this is my holiday and my kids stole it from me but alas I finally grew up and I realized it's their holiday so this year I was more prepared

for it's like it's gonna be good they went there friends we were okay with that took Nora out it was really fun she's still a super cute age at went with their friends. We were okay with that. Took Nora out. It was really fun. She's still a super cute age. At least I got one baby who still loves me. And all the rest of them are out with their friends. But anyway, so that's what just ended tonight. And I'm not going to lie. I'm beat up and worn out.

My beautiful wife is such a good sport. We had Blake come and film the whole thing. And she's not a big fan of being on camera all the time. But come on, we're doing vlogs. We need to document us need to document us dressing up and she even got a costume and everything just for us. So she's amazing to put up with my, with my, with me. I can't imagine being married to me. Can you imagine being married to me? Like that'd be so annoying. Um, anyway, but I love her and I'm grateful for, um, so for any, any of the spouses of the crazy entrepreneurs, thank you for putting up with your spouse because I know it's not – it can't be easy. I can't even imagine.

Yeah, so I'm grateful for my wife and I'm grateful for all the wives and the spouses. I always tell people you can only be as successful as your spouse will allow you to be. That's an amazing sport for doing all that even though I know she doesn't want to. But that's what I want to talk about today i'm actually talking about yesterday so yesterday hey uh sorry to jump in the middle of the podcast episode but i'm at home i actually finished recording this whole episode and i got home and the rest of it just didn't make that much sense and i tried to re-record it and it didn't make much sense so i'm jumping on again the third time to kind of finish out this uh this episode um because something really powerful and profound i want to share

but for some reason i can't explain it's one of those things where like you experience something and then you try to explain it doesn't really make sense it was like you had a moment um so i'm just gonna share through the moment and then the insights and again it may not make any sense to you but hopefully um hopefully it'll give you guys a little glimpse of what I experienced yesterday. But we went to this school carnival at the kids' middle school. And we get there, and all the kids run off, and they're doing a million things with all their friends. And then me, Colette, and my little Nora had a chance to go out and just hang out.

And then we went out to the field, and she wanted to go run run across the field and I was like okay let's go so we start running and um we ran all the way to the goal post and all the way back and we're running she's just laughing hysterically and she's so cute I look over and I just see her face and I see her laughing and it's just one of those moments where like time froze. I was just like, this is such a cool, it's a cool experience, right? To see your little daughter laughing and happy. And the experience I've been trying to explain to you guys that I'm just struggling to kind of get out. It's like as I was watching her laugh for like just a split second, I had this really, like a really cool realization. Where I realized, once again, that everybody in this world was once a kid,

just like Nora, right? Even the people that like drive us crazy. Like I think like the people I love, the people I admire, you know, people I look up to, um, all of them, like not that long ago, were little kids like Nora, right? Running around just without a care in the world. And then on the same side of the people I love and admire and look up to, but also the other side of people that drive me nuts, people I don't agree with, people that I don't agree with them personally, or I might not believe the political beliefs or religious beliefs or whatever. But the gift I was given, and I don't know how to explain this to you guys, but as I was looking at her, I just realized that everyone once was a child like her.

And it made me just kind of look at people differently for a little bit. I started realizing that the people that drive me nuts, I'm like, they're just like little kids. And they were a little kid not that long ago. And, you know, they may believe different than me, but it's because of the life experiences. Because of the things that they experienced. You know, it could be their parents screwed them up. Or it could, you know, the group people that got into, or maybe I'm the screwed up one. I don't know, but it just made me, um, have a different level of love and appreciation for, for everyone, um, in that moment. And I just want to kind of share that with you guys, because I think so often we, we give people such a hard time, people that believe differently than

us, you know, um, I know the political seasons are probably coming again soon. I don't track it and we give people such a hard time, people that believe differently than us. I know the political seasons are probably coming again soon. I don't track it close, but man, when the last political stuff happened, it was like war every single day and everyone's hating each other. It's like, oh my gosh, you step back and realize that the reason why someone's on the left or someone's on the right,

they didn't care about that 10 15 20 years ago however long you know when they were little kids like nora but because of how they grew up because of their parents and their situation and you know all sorts of things um that's why they they believe that way and so um you may feel they're wrong or i may feel they're wrong but at the same time it's it's it's doesn't it doesn't mean they're bad, right? And same thing with religious beliefs and same thing with just all aspects of our lives. And I don't know. I just – after seeing her, I just – in my mind, I was like I want to be more tolerant of people.

I want to be more loving of people. I want to respect them for who they are because they're all children of god like just like little nora here running around and um now i start thinking about like our callings right like everyone who's listening to this podcast if you've been following me for more than five minutes you know that i don't believe business is just about selling stuff right i believe that we are called to these to these these callings like what we're doing are actual callings like me and our team building click funnels and training entrepreneursings, like what we're doing are actual callings. Like me and our team building ClickFunnels and training entrepreneurs isn't just because we're trying to make money. It's because we feel like there's a higher calling. In fact, at the dry bar comedy club where Andrew Warner interviewed me for two hours on the ClickFunnels startup story, he asked that he's like, do you

guys believe that this is like inspired by God? I was like, Oh yeah, a hundred percent. Like no doubt in the slightest. I'm like, we, we a hundred percent, like no doubt in the slightest. I'm like, we, we definitely feel like this is a spiritual thing for us. Like we're, we're doing our best to serve, to serve the people we have at the highest level we're able to. And we're by far not perfect. Like, you know, we screw up so many times and we don't always give the best service all the time. You know, sometimes the customers leave angry or upset know upset or whatever but man we try hard like if you guys knew how hard i tried at every angle every direction um

and and i just think about it's like as we're serving like we shouldn't care about um what people believe like what they're you know i mean like we should serve selfishly like selflessly that's better words Like serve without worrying about that, right? It's interesting. I hope she doesn't mind me sharing this, but one of my close friends and somebody I admire and look up to so much is Liz Benny. Somebody who doesn't know Liz. And it was interesting when I first met her and she joined our coaching program. This is probably, I don't know, three or four years ago now.

And she told me this. So Liz, and she's got a beautiful wife, Christy. And you guys know that I'm a Mormon. I'm a member of the Church of Jesus Christ of Latter-day Saints. And she told me when she was applying through my thing, there's a video that I'm going to be telling the story about how God changed my life. And I talked about God in this video. and she told me she was scared to apply. She's like, well, what if, you know, Russell, you know, Russell talked about God. What if he,

what if he won't want to work with me? What if he looks down on me or what if whatever, you know, and, and man, and there, who knows, maybe a time in my life that I, you know, I don't know, who knows, hopefully not. Um, I hope I never have been or would be that way. But, you know, she came in and I was like, I don't care what you, you know, like that's not my purpose. Like my job is to serve in the best of my capacity anybody who's willing to listen to my voice, right? And I shouldn't be, you know, pushing people aside because of sexual orientation or because of political beliefs or religious beliefs or anything right like that's not my my choice like i have so many things i struggle with like i should not be the one trying to like fix people's things i mean

like that's not up to me like my job is like hey russell this is your sphere of influence this is the platform you've been given. Like everyone who comes to you, serve them at your highest level regardless of any of those things. And I also like if I was to try to cast judgment or doubt or whatever on people for whatever the thing is they're struggling with. Like, man, I think about all the things I struggle with. And what if the mentors and the people I was seeking help from didn't want to help me because, because I'm a Mormon, right? Or because I believe this way, because I'm struggling with this addiction or this problem or this, this thing, right? Like we, we, I don't think we have the rights or we shouldn't be the ones who,

who are doing any of those things because we're not perfect ourselves, right? Like, so why should we be the ones coaching everybody on all these things like i feel like we're giving these platforms to serve anyone and everyone who who comes to us at our highest level like no matter what we're able to do and i think you know yesterday in that moment with nora as i was looking at her and seeing her laugh and i just got this this weird love for everybody where i was just like oh my gosh like i need i just need to like any prejudices anything like that I have in my mind, I need to get rid of them and look at everybody through this lens of like, oh my gosh, this is someone who's just trying to figure this out. Trying to figure out this whole game the same way I am. And I can't cast my preconceived notions or judgments upon them.

It's not my job. It's my role. My role is to serve each person. And I look back at Liz. Liz, and I had a chance. It was fun. I hadn't heard from her for a while, and she boxed me yesterday and was just talking about everything she's doing, the people she's serving, how much success she's having, how many people's lives she's changing.

And it was such a special moment. I'm so grateful that, first off, she was willing to apply, even though I know she had fear. She told me that there was fear of that. I know that I'm grateful that people, my team didn't cast any judgment. I'm grateful. I didn't cast judgment. I'm grateful that, um, we looked at her as we look at anybody and just said, look, we're gonna do our best to serve her at our highest level because she's, she's special. She's got a gift. She's got a, she's got the ability to

affect other people's lives. And I think that if we start looking at everyone around us that way, um, it'll help us to, to not judge them because of their political beliefs or judging because of their religious beliefs or judging because they believe something or they do something different than we do. Everyone's got their own demons inside their, you know, inside themselves. And, and, and, you know, until what's the parable. If you've, if you read the Bible, there's a parable, you know, whoever's perfect in money, you can go cast the first stone. And I'm like, I'm not perfect, so I'm not casting any stones because I don't want those things coming back at me, right? Instead, it's in your sphere of influence, serve the best you can.

So anyway, I don't know if that makes any sense, if that helps you guys at all. I hope it does. I just know for me, I had this really rare, amazing glimpse seeing my daughter my daughter and then in this instant i was just like i saw everybody um as her and i was like man everyone here you know 10 years ago 15 20 30 how many years back was just like nora is right now and i love nora so much and i was just like i need to love everybody that much because if I do, I can truly, um, have an impact on them. And if I'm not careful, I look at people, the, you know, through this other lens, um, it's going to hold myself back. So anyway, it was really a reminder for me just to, to understand, you know, my mantle, my calling, my job, my profession, my career, whatever you want to call it. Um, that, um, I'm called

to serve all people and anyone who's, who can hear my voice, who's willing to come towards me, I'm going to do my best to serve them the highest level I can, um, regardless of everything else. And so I'm grateful for everyone. Great for those of you guys who are listening to this. I'm grateful, um, also for your willingness to go out and, and get your message out there, right? That's a scary thing and as you

will find two things will you'll find as you start putting your message out there it's funny steven larson shared one of them yesterday at the we did the the um the telethon he he's like as soon as you go you publish he's like the second you go out and you start doing your thing instantly every character file you have is going to smack you in the face like that's the best thing about business as soon as you start putting yourself out, instantly every character flaw you have is going to smack you in the face. It's like, that's the best thing about business. As soon as you start putting yourself out there, all your character flaws become like, boom, right in front of your face, right? It's scary. That's number one. Number two, then the critics come fast and they don't want, they want to silence you as quick as they can. But man, I'm grateful for those guys who are

willing to step up every single day in spite of those things, in spite of the fact that starting a business will bring every character flaw you have to the surface. And you're going to be super hyper aware of things that weren't that big of a deal before suddenly become a big deal because you are the leader. You are the person who's putting yourself out there, right? And number two, the critics, when they come, man, it can be scary. I promise you that that I will get critics from this podcast. I'll get messages, people who like, I can't believe you talked about God in the podcast. I can listen to some marketing, not because you know, like I will get that. I get it every single time. Um, but it's like, it doesn't matter, right? Like this is my message.

I'm sharing it and I'm sharing it. And I'm just grateful for you guys who are willing to do the same things as well because it's scary. It's rare. Man, when you do it, it's why you're here. So know that. Keep being bold. Keep being brave. Keep putting your message out there. Get rid of any judgments or things you have out there because that's not your role.

Your role is to serve at your highest level to all people who will hear your voice. And if you do that, you serve selflessly, make sure I say that right, you'll be able to have the impact you really want. So there you go. For all those who I offended today, I'm so sorry.

For those who heard my message and understand it, thank you. And I hope that you're able to look at people the same way I had a chance to see people yesterday when I was looking at Nora. So thanks everybody. Appreciate you all. Have a great night and we will talk to you again tomorrow. Would you like to see behind the scenes of what we're actually doing each day to grow

our company? If so, then go subscribe to our free behind the scenes reality TV show at www.funnelhacker.tv.