Marketing Secrets with Russell Brunson - What Makes a Great Closer in 2025? Daniel G. Breaks It Down! | #Sales - Ep. 37

Episode Date: May 21, 2025

Daniel G has spoken on 750+ stages, trained over 2 million people, and been labeled the top sales trainer of 2024. I’ve been watching him online for a while, and after spending a few hours together in the office, I finally got to ask the questions I’ve wanted to ask for years.  That means this episode of The Russell Brunson Show is packed with some of the most powerful insights I’ve heard on one-on-one selling, buyer resistance, and the real reason your funnel might not be converting. If you’ve ever felt stuck closing, stressed building a team, or confused why great marketing still isn’t making sales, this episode will hit hard. Key Highlights: The No Resistance Sales (NRS) framework and how it flips traditional closing on its head What top closers do differently in the first call that eliminates long follow-up cycles Daniel’s perspective on buyer states and why you need to sell like a lamb, not a lion The difference between knowing your pitch and understanding why each line works How Daniel built his brand through live streams, events, and organic audience growth What most people get wrong when trying to break into stages or build a sales platform The $100,000 a month mindset shift that younger entrepreneurs need to hear Daniel’s been in the trenches of direct sales since he was 14. He’s trained teams, led stages, and built a massive global following not by playing the content game, but by mastering the fundamentals of communication, buyer psychology, and objection handling.  If your funnel isn’t converting, if your sales team feels stuck, or if you’ve just been coasting on good marketing but not seeing the ROI… This episode is a must-listen. You’ll walk away thinking differently about how to build trust, drop resistance, and actually move people to action. Check Daniel out on Instagram @danielg https://www.instagram.com/danielg ⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠ Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal ⁠⁠⁠⁠⁠⁠⁠⁠https://nordvpn.com/secrets⁠⁠⁠⁠⁠⁠⁠⁠ Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to ⁠⁠⁠⁠⁠⁠⁠⁠northwestregisteredagent.com/russell⁠⁠⁠⁠⁠⁠⁠⁠ to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn.com/CLICKS⁠⁠⁠⁠⁠⁠⁠⁠ Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at ⁠⁠⁠⁠⁠⁠⁠⁠RocketMoney.com/RUSSELL⁠⁠⁠⁠⁠⁠⁠⁠ Indeed: Get a $75 sponsored job credit to boost your job’s visibility at ⁠⁠⁠⁠⁠⁠⁠⁠Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

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but you suck at selling. If you want to learn how to sell, so your funnels will actually convert, then get a ticket to my next Selling Online event by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast. This is the Russell Brunson Show. What's up, everyone?

Welcome back to the show. I've got a new guest, Russell Brunson. What's up everyone? Welcome back to the show. I've got a new guest here in the office today. Just flew in like five minutes ago. Someone I've been watching online for a long time, watching him, very impressed with what he's doing and just decided we want to do a podcast with him. He's like, I'll fly to Boise. I'm like, why would you fly to Boise?

We're in the middle of nowhere and him and his crew flyers. I'm super grateful for that. His name is Daniel G and pumped to have you in the office. Yeah, thanks for having me man I'm sure amazing other than I just like before this episode. I just pulled my hamstring like I said walking in here But between his hamstring my two biceps were here, but our lips will be flapping This is gonna be like the showdown between like one-on-one selling versus one on many selling If I'm scared that's on one-on-one and you crush one-on-one across the world. So maybe we can learn something from each other today. And it's crazy because right before we just talked, I literally just told you, I said,

this is gonna be my first time in like a month or two months selling something big to everybody. And I'm not used to that. But I'm used to selling one-on-one since I was 14. So it's a whole different game, I think. It's funny because for me, one-on-one is,, I get introverted so that I get so much fear and anxiety that I'll be selling one on one. I'm like, you can just have it, just don't worry about it. I back away, so I've never enjoyed it,

but it's fun watching people who are really, really good. So when you were 14, what were you selling back then? I was in door to door home services. It was my first job. I worked at it illegally under my brother's social insurance number. I was 14 and a half, right? It was like my grade nine high first job. I worked at illegally under my brother's, you know social insurance number I was 14 and a half right? It was like my my grade 9 high school job There was a sign that said if you want to make $500 to a thousand in Commission sign up here

And I said does that mean money? He's like, yeah I'm like I will do whatever for 500 to a thousand dollars I'll dance naked in the school if it equals so so I started my first direct sales job at 14 years old We said it was home services. So it was indoor services and outdoor services like grass services It was window washing not driving ceiling. Yep, and then um, and then at like 15 and if the next summer I started building a sales team underneath that company So I was in sales ever since I started building sales team since I was 15 years old

And I come to come like to you naturally or take a while for you like get into it No after the first week, I was 15 years old. And I technically- Did it come to you naturally or did it take a while for you to get into it? No, after the first week I was hooked. I was hooked. I thought everything was a lie. I made $800 in commissions in my first week. I was in Toronto, Canada. I went to school, I'm like, this is all a lie.

Like I said, you guys told me at the end, focus to go to school to make a lot of money. I'm like, wait, I've skipped that whole process. I already made a lot of money. Like I went to my teacher and I said, Miss, how much do you make? And she's like, oh, 52,000 a year. I'm like, oh, what the heck? I made this this weekend.

So yeah, that was, you know, it ruined you early. Yeah, I was training sales since I was like 15 because I already had a sales team. So like what I do now, training objections and prospecting, whatever it is Presenting I've been doing it since a young age, right? I didn't start training it full-time until like six seven years ago I built businesses before that and everything but uh, it was just a passion project turned into a business. Very cool Yeah, I was looking at your bio right when you are waiting for you to fly in. Yeah, and

So check this out for everyone listening So if you're not familiar with Daniel, like labeled number one sales trend in 2024, spoke at 750 events globally. Yeah. That's insane. Trained over 2 million people and your quote is or your tagline makes sales people rich. Yeah. 750 events. I don't even know how that's possible. Every day, every weekend. Right now we're at like three, four weeks sometimes internationally too. Like it's been crazy. Like for the last seven years, my whole life was on the road for the last seven years and done it all from every type of event, whether it's from people selling shampoos and skincare to people selling homes and insurance.

But yeah, the reason why I went so heavy on events, because the way I looked at it was as everybody started to go online, I said sometimes now the online game is supported by the offline game. So I said, my kind of winning edge would be like, if all the like, when I study all the old timers, when I was growing up, like Brian Tracy, Tom Hopkins, Zig Ziglar, right? And I said, okay, if these guys were able to grow so big without social media, if I just do what they do, because their life was on the road selling seminars, which people don't know they were on the road selling seminars, and I think how would these guys pack out a room of 3000 people?

First I got to figure out that formula. Because if they did it, like, what's our excuse? Like they were doing it with just like direct mail and referrals. And so I'm like, I'm going to master that game. But at the same time, I could speed up this process by going on stages building the trust with people because I was young Russell. Like I was starting stages when I was 24, right? Seven years ago.

Seven years ago. I'm 31 now. So I said I'm going to build the trust, work my ass off on stages and then just start posting all that content online because the subconscious thought of you being in front of other people, people online trust you a lot more. So I was doing that for the last, yeah, so that was us for the last seven years so did you have a big social strategy can start it was just take clips post them and that is what grew it I'm here so like um yeah I mean I'm still very hands-on with my social media like I'm

very like I'm just very intricate with my community I'm going live every single day I built my live show I built my whole brain off live streams on where it's your main platform? Instagram, yeah, Instagram. I was doing Meerkat and Periscope, and then I enjoyed it. Periscope's my favorite. Yeah, I enjoyed it, and I said,

wow, let's just shift over to Instagram. So I just started doing Instagram Lives, and I would just beam in my audience on live streams and do rapid fire cues, whenes with them, and that's how we built up the brand, right? So then I would figure out who my audience is, and still to today, even if we are doing keynotes, I'll still look at my keynotes and be like, okay, I want these clips and I'm very, I'm still in my social media. I haven't figured a way to fully

outsource my social media 150%. Yeah. How often you said every day you're going live at the same time, so it's schedule hard. Now it's, now it's sporadic. Before, before it used to like, I used to train my audience to be like, all right guys, I'm going live at 10 10 now. It's just whenever we can hit the live button and some days You know I'll miss it of course like when we're traveling like something like this But you know I try to I try to stay very intimate that was one of my also like winning-edge things I would always look I would say okay. What is everybody doing?

I have to do exactly what they're doing especially the old timers of space and like what's one extra thing that I can do on Top of them right so that was one of them those live streams. I'm curious For me live stream back in Periscope was crazy, I click a button and my whole audience show up. Nowadays the algorithm's like less. When you click live on Instagram, how do people show up? It should be more, I mean, now it hovers between three to 600.

But just based on where my brand at, if I had the same brand 2020, it would be four to five thousand. Like I just came, I was just landing in the airport and I see Gary on a live and I seen 130 people. So frustrating. And I said, wow, when Gary used to be on live, this was three to five thousand people in two seconds, right? So, yes, just interesting. It's, it's, it's, uh, It's still crazy. You can click a button, have 500 people show up and you're like, hey, you know, like, Right. Again, Brian Tracer, they'd spend a month filling a room with 500 people and you click a button and it's interesting. It's still crazy you can click a button and have 500 people show up and you're just like, hey, you know, like, again, Brian Tracer, they'd spend a month filling a room with 500 people

and you can click a button and it's there. Like it's- And that's why I love content creation because listen, I'm a speaker. I live on a stage. So when I tell people and they don't want to post content, I say, you don't understand what a room of even 700 people look like.

That's a big room. That's a filled room. A reel can get that in two seconds, right? Like I always try to still make that contrast say 5,000 people if you're a drill I'm like that's a full stadium when we do 5,000 people that's huge right so like like that's why I love the online game I think it's still incredible even though the analytics don't play to our favor anymore but yeah it all changes shifts back and forth I've been doing this long

enough to watch the cycles and the next thing will hit and then We'll move there and keep it running. Yeah That's really cool Okay, so I don't know if you do now so she may be my lot to talk about this But you've got a book in working on this coming out soon. What's the book called? Am I allowed to talk about this? Um, yeah, well, I guess yeah, it's called the sales game. Okay, very cool Yeah, and I know you spent a lot of time working on it, but I'm more curious like At least for me, I'm a very much a frameworks guy with different frameworks Like what's your framework for selling it's different than what other people are doing or yeah?

What's your like what sure about the way you teach selling versus other people? Yeah, I mean I've again I've studied every I've studied sales since I was 14. I was a nerd at sales like and I've always picked apart things like Even little lines. I would always ask myself.'m like okay does it work right because anything can look good on social media anything can sound good in a book buyers change obviously today's day and age like you obviously you know that you mastered the online game this didn't exist 25 years ago what you're doing right now but I've always looked I said okay the words now that are used from the books that used to be taught in 1980s some of those people that train sales now, they're learning from a trainer that used to do sales in like

1960 and it just gets passed along. And a lot of the words bring up like objections that are almost like debris. Debris means like it's like dust from the past. So when somebody says, oh, I'm not interested in something like that, usually it's like that objections like debris from the past of how they think things are done today so like what like if I'm coming to sell somebody opportunity and they're like oh but I don't do things like that they might have the thought that that opportunity is done the way people used to do it 25 years ago selling candles at home or

something like that so it's like debris from the past a lot of the objection so we do have a frameworks called NRS called No Resistance Sales. And it's basically to take the resistance away inside of sales. So let's say for example, when we say like no resistance, like when the shoulders are always up, right? Like I believe there's just buyer states, like there's a buyer state where there's resistance, there's a buyer state where somebody's overly excited and there's a buyer state where somebody's ready. I never believed in saying like, oh, you have to have buyer personas where that person's a green, ruby, red buyer. I wasn't a smart kid growing

up. So I wouldn't. Yeah, like, like I was just like, okay, what state is a buyer in? Which majority of the time they're always resistant to buy something. Right. So I said, even when there's objections or whatever the case is, and shoulders are up, I always said, okay, what can drop shoulders? Because the point of sales, I believe this, I was always in the closing mindset. I don't believe, and especially being in direct sales, that I always heard fortune was in the follow-up, so I always questioned it.

I said, fortune's in the follow-up, but I never want to do that. I don't want to fall, because the average sales stat is that you got to follow up with somebody six to eight times in order to close a deal, right? So I said, I hate that. That was just me being young. I said, I have so much ADD that I can't follow up with somebody.

Yeah, six to eight times. And I said, why has somebody never written out a line in a book? And I've read every single sales book that fortune, yes, is in the follow up. I get it. But the true fortune is in the amount of attempts that you do on the first phone call. That's where the true fortune is. And the real sales executive or the salesperson can attempt without the customer knowing it's an attempt.

So you have to attempt like why has nobody said if you attempt five to eight times maybe you only got to follow up one to two times. The problem with sales reps is it takes so long to close out a deal whether it's a remote sales rep or whatever the case is, is because the rule of follow up is you only follow up on the true objection as to why somebody couldn't buy. The problem is when you don't attempt five to eight times, somebody's gonna have to slow this down, when you don't attempt five to eight times,

you're now following up on something that might not be the true objection because you haven't got down to the bare naked truth and that's what extends follow up for so long. Like you might be following up on something that's not the true objection. So now it takes eight weeks or 12 weeks to close out a deal because you think it's about the husband and the wife,

oh she needs to be speaking to the husband or wife,, but they're speaking the husband and wife when they get home So I was always saying okay fortunes in the amount of attempts without the customer even knowing it's an attempt That's where fortune's in like it's like it's like how many times you can attempt without them thinking it's an attempt, right? Like I was doing a a show with andy Uh elliot a couple weeks ago or like a month ago and I said when I started door-to-door sales You know it was okay attempt one. They would say no, thank you. I'm not interested and it would be like, okay But I'm still not sure my husband does something like that

Yeah, but we don't have the money and by the third or fourth one They're almost tossing the middle finger and be like hey get out of my lawn, right? And I said it was always an attempt without them knowing it was attempt and I have this line in sales I say, you know, you think like the line but you sell like the lamb meaning like you're hungry for the commissions but in today's day and age since everybody's so transactional you got to sell like the lamb and this why salespeople were great back then because when somebody gave them an ejection they were all lambs when somebody gave our

old salespeople objections don't even worry about it they were so calm they had this calm ad you talked to salespeople back, don't even worry about it. They were so calm, they had this calm, you talk to salespeople back then that are like 75 now, they have this lamb like attitude that even when they get an objection, they'll pay no mind to it. They don't take gasoline and pour it on. Yeah, no, they don't take it and try to start a fire

on that one objection when they say, oh, I don't have the money. They don't make money the issue because they know that's not the issue. They don't even worry about it. So what do you got going on for the holidays? It's like magic. Because usually they know that's not the issue. They don't even worry about it. So what do you got going on for the holidays? It's like magic because usually they don't want to stop the objections so they don't pay attention on it.

So I'd say, you know, on the third and fourth attempt, when I was saying they used to kick me off their lawn, I'd be like, all right, yeah, don't even worry about it. And I was young so I could play like, you know, the pittiness card. And I would turn around just like the lamb and I would say, hey, by the way, just so I don't, you know, get fired from from my job I can't tell my manager that you guys you know didn't want to do something like that it's not a good enough excuse I have to give them a real reason so we can go back to the company to research and development so they can make our product amazing I said just so I can write it on the iPad you know

truly as to why you guys did it on board today so I could take back to research and development so we can always make our product amazing what was the real reason as to why you guys didn't need a product just so I could write it down on my iPad and take it back to my manager, right? What was the real reason? Oh, well, you know, and then they would come back in with another reason and my foot's back inside of the door. And I would say the ability to know that a customer can exit, you could pull them back in. That's the whole point of sales. Like on any objection online, if a customer, our thing is always we sell exits, right? Because if we could sell an exit, we can pull the back in. Like whether that's prospecting, booking a meeting,

if a setter's trying to get somebody on a phone call, whether it's through an Instagram DM, I can always get somebody to show up if they know they can leave the call. People don't show up to calls because they feel like they gotta buy something. So the whole job in sales is if you wanna get somebody to show up,

make sure that in your prospecting message, or if it's ads or whatever the case is, you guys are masters at this, make them feel like they don't got to buy something to do something or sell something to show up because the shoulders are down, right? Like a prospect's job, my thing is when you ask me what do I do differently in sales is I teach people how people buy first and then sell second. If I could teach a salesperson how people buy, teaching sales is easy.

So I always say a prospect's job, learn how prospects buy. They wanna steal information, give it to them. Yeah, I love just going back to your concept about buyer-stake, because again, I don't sell one-on-one, but I sell one to many, it's very similar. My presentations are crafted specifically to get people in the state, so when I do ask for the sale, they've already said yes 200 times with their head,

they've said it in their, you know, but I'm able to see that, because I'm seeing them. I'm assuming you're training people who are doing door-to-door sales also phone sells Like how do you feel the buyer persona when you're not like in front of that person or the buyer state? If you're not actually in front of that person on the phone or something. Yeah, that's a good question So, I mean, yeah, we train all sales insurance sales remote high ticket selling. That's how I start off I have a high ticket sales agency. I built my business up before I went to go train on the road, right when I seen the course Space blew up. I said, oh, oh, let's create a love matchmaking service. Closer with Course Creator, boom.

We started a high ticket sales agency back in 2016 in Toronto, Canada, in-house. We had a bunch of closers on the phone and everybody was doing remote sales. We were closing for other coaches. And when you think of states and frames, you think rapport right? Report what is it actually like if rapport had to be on a physical piece of paper if I had to draw it out because when people like oh rapport you know find points of commonality with people I said okay but

how would it like look at if report was on like a graph how would this conversation look like it would be customer talks you talk customer talks you talk so rapport is a process of engagement. That's what true report is, right? So when I'm talking to somebody over the phone and somebody's saying, yeah, okay, no way. And then you go in for the close, well, you shoot yourself in the foot

because you don't have a process of engagement. Like that's how report is supposed to be, you talk, I talk, you, it's like, I was just on a plane an hour ago, lady's talking to me and I'm just like, yeah, no way. And I'm just tired. And I'm like,'s like I was just on a plane an hour ago ladies talking to me I'm just like yeah, no way and I'm just tired. I'm like, yeah I'm like I would say one word and she would talk for 30 minutes You're out of rapport as a salesperson, you know, if now if she tried to sell me a water bottle I'm not gonna buy because there's no process engagement

But a bad sales rep would try to go sell the water bottle after right like I would teach somebody say hey, by the way How do you get them to open up a little bit more Before you go in for the close. So I would say like for us You you have to have some sort of process of engagement on a phone conversation Rather than it's like finding the twinkle in the eye on a phone conversation Like what is truly the easiest way to report has become generally interested in that person's best interest And when somebody thinks of that, it's not just about finding points of commonality Oh you live in ways I don't always there on you know last week on Russell's podcast. Yeah, that's great

but when you can genuinely feel and And become interested in that person's best interest That's where you have somebody sold Like that is sales at the end of the day when I can walk in somewhere and somebody says to a salesman says to me whether I'm buying a TV or a car and somebody says, I don't think you want that one because you said you want it to last 20 years. Yeah, you might you might want to go to that one. Daniel might be even a little bit cheaper, but that one's going to last you 20 years. Boom, sold. Why? Because that person gave me the perception that they're generally interested in my best interests. Right. So it's in, I

believe in a phone conversation. I look at like rapport and process engagement. I think towards the end of a conversation, when you look at the traditional sales funnel or sales system or cycle, it's usually build rapport with somebody, ask some questions, present your product, deal with some objections, close out the deal, follow up, make them a raving fan, whatever, that's the sales cycle. And I said, why has sales always been taught like this? Build rapport, ask some questions, make your presentation,

deal with some objections, close the deal. I said, why has nobody ever said build rapport, rapport is not something you do, it's something, like something you did, you do it throughout the wholesale. At the end, reports should be like opening up and they should be more open than ever rather than like making it all exciting in the beginning and then closing it off towards the end of the deal.

They should be more excited than ever. So the ability to find out their best interest and get them laughing towards the end of the phone call is much more important than get them laughing towards the beginning of the phone call. Does it make sense? Like somebody has to be looser. Like, like whatever I told my sales team last week, I said, when you guys are asking for a payment, you're now asking that person to exchange

something that is one of the mentally one of their most like scarce resources inside of their head and her parents said don't give no your money away to nobody. And now you're going to ask for a payment on a phone call. They'd rather go shop to a big corporation than go pay a salesperson this is the mentality of a customer I'd rather go pay Costco than go pay somebody selling vegetables on a street that's just how we were programmed we're programmed to be marketed to on on on infomercials whatever the case is I'm like they don't want to pay you so now when you go ask for money that's where like the resistance builds back up I might just drop it even towards the end so even when you're asking for payments,

say something to even drop them. Keep rapport, because rapport is a subconscious thought of there's something about this person I just like. I'm like, how do you get that ticking off throughout the wholesale? So even when you're asking for payment, you still gotta take that off. You can't just do it in the beginning.

It's not something you did. It's something you do till the end. So, and I just said, hey, tell them they can pay us with a bag of cash. They got to fly into Jen. They got to drop off $30,000 with a bag of cash. Let them pause for a second and be like, really? And then my sales guy can be like, no, I'm just kidding. You just, it's just, you could just visa or mascara. How do you want to go? Just drop it a bit because now, cause there are tensions going up the moment you're starting to ask for money. Right? So I said, that's where I always looked at sales cycles. And I said, how do we just lessen it? It's not so much of a battle, but it's like a dance,

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LinkedIn will even give you $100 credit on your next campaign, so you can try it yourself. Just go to LinkedIn.com slash clicks. That's LinkedIn.com slash CLICKS. Terms and conditions apply, only on LinkedIn ads. When was the last time you were knocking door to door? Have you done it since teenager? No, no, no, I stopped when I was 17. I did it for three years,

and then I started another bigger direct sales job And there's this itching me like I had to go back and do it. Yeah, we should go right now We'll knock some doors. Yeah, like like really like sometimes I'm back in my old neighborhood with like Steve my videographer will go visit my family and I'm looking at the door I'm like Steve's your camera on I'm like I want to get serious for you. You knocking doors and stuff It would be you know, we've been we've been thinking about it I actually I still think uh, and I also love calling like I love I 24-7 I'll still pick up a phone call when I'm in my office with my sales guys and I'll still get on phone calls Stream that you want to watch you don't calls ever. Yeah. Yeah, of course. Yeah, we we did it last week

We did all live cold calling last week. I sold all live on a on an Instagram live. It was fun. That's really yeah Yeah, man. Okay, so I saw something Instagram. I don't if it's a week ago or a day ago I sold all live on Instagram live, it was fun. That's really cool. Yeah. Yeah. Man, okay, so I saw something on Instagram, I don't know if it was a week ago or a day ago. You posted a video, and I wanna go deeper into this because this is a funny example, but it's true in like, in a lot of different situations,

but the real was basically, you're not allowed to have sex till you've made at least $100,000 this month. So let's talk about that, and then I wanna liken it to a lot of other things, but that was kind of funny. Yeah. Well, I mean- You're sure it was blowing up. Yeah.

What do you think about how many people watched it? I posted that reel already like two, three times. Okay. Just because I like people. You know it's a good one. Well, I just like people coming in and be like, whatever comments are, like I just, I love it. I'll laugh at some comments, but-

Yeah, 520,000 views so far. I said, you're not allowed to go on a dinner date if you're not making $10,000 a month. Cause this new thing is always like, well, these ladies, they want to, especially like, Oh, these ladies, they, they're always saying they want to go to these fancy dinners or whatever the cases I said, okay, so just go make more money. But I said, if dinners are expensive right now and it's costing you $500 to go out for dinner $200 in Miami you're not getting a deal or 500 bucks right you're getting rinse there

so I said okay how can you make sense of spending 10% of your wealth and you want to be a business person you're spending 10% of your wealth on one dinner date just think of it I'm like most wealthy people, rich people are gonna think when they're spending 20% of their wealth, it has to be on something significant, right? I said, in business, you can't just flick the switch on and flick the switch off. I said, so number one, I said start getting disciplined. I said start having some goals for yourself. I said maybe at $10,000, you can afford with no stress to go on the dinner date. Because I'm like, you want to be loose. You don't want to be thinking about and it's just an Instagram real I can't do

a lot of talking on Instagram real my guys chop it up to get a little bit more hate they're chopping it up to make it a little bit more intense but um and then I and then I said and then about the sex thingy I said okay you're not allowed to have sex until you're making a hundred thousand dollars a month right and and I'm talking to salespeople that are in the vehicle, by the way, like people have to understand that message is to salespeople that are in a vehicle that can do it. Maybe if somebody's working a job,

they're not in a vehicle. It is completely different. That's how your audience. Right, no, no, no, no, no. I'm talking to people that are looking at me, be like, how do I become rich in sales? Right, so I'm like, okay, you're in a vehicle that'll make $100,000 a month.

I said, okay, let's dissect sex for a second Let's dissect it Well, if you're a male, right and you're not learning from Russell and Daniel how to communicate with other individuals It might take long meaning you have to you know think about where you're going tonight and then you got to go buy some clothes and then you got to go pick the club and Go to the uber and then you know go out and spend money on drinks and then you know figure out which girl you're gonna try to pick up and then get her phone number and then maybe you don't land the first Friday and Saturday night and then you go back to the same club so now you're two weeks in.

You go back to the same club and then you do the whole thing again, get somebody's number and then okay finally you land Maria's number and now you're out with Maria on a date and you guys don't have sex the first date so now you're four weeks in and you're on the second date and now you maybe you have sex on the on the fourth on the first month and now you're a month in just for this process where you could be learning studying growing building a business or one of the cases you're a month in and then it's good and then you know and then you stay doing it I said for the young people I said I think it's

so much easier to focus building because if it gets good and then then now you're doing it every day. And I said that time I said the most deadly time as an entrepreneur is your six to nine o'clock at nighttime. I said you know I said that's where entrepreneurs are built like that it's that's a bleed time. That's what I was that's not what's shown in the real. I said, you know, I said, that's where entrepreneurs are built. Like that, it's, that's a bleed time. That's what I was, that's not what's shown in the real. I said, you know, entrepreneurs are built from six to 11 o'clock and on the weekends, that's where we're built. Like, you know, we're, we're all in part-timers until it's full time. Right? So I said, don't,

don't be like an, uh, a fake full-timer being all in part-timer. So even if you don't have the ability, if you're working at nine to five, it's okay. You could beat the people that say they're entrepreneurs, but they're working one hour a day, but they got 12 hours on their head. I said they're fake full-timers. I said our business is built on the week and it's built on those gaps if we're all in, right? So I was just showing them, I'm like, you will beat majority of people if you're really, you know, an all in part-timer inside of business and entrepreneurship, you could beat a lot of fake full-timers inside of business,

especially in the online space, right? Because it's online, now you have the ability, oh, I don't have to work today or whatever the case is. So I was just teaching him how to maximize time on that. 100%. I think, again, obviously it's a funny example of grabs, clicks, and headlines, stuff like that, but the reality is true in anything.

When I was wrestling, that was my big thing, it's just like everyone else at nights was goofing off, weekends doing things, you know, holidays, they were, and like, for me to become who I wanted to become in wrestling, that was my big thing. It's just like everyone else at nights was goofing off, weekends doing things, you know, holidays, they were in like, for me to become who I wanted to become in wrestling, I was working out every night. I had to do those things to be able to become a different level than everybody else, right? I think that's true in any area of trying to be a good salesperson, a good marketer, a good like whatever you're trying to do. It's like, it's like, you've got to give up something in the interim while you're mastering the skillset. Otherwise, you're gonna, it going to take you way too long to ever actually master the skill set.

Correct. Yeah. And I'm talking to young folks and I'm saying, guys, we have such an advantage. Our parents wish that they had social media and Instagram. Like, for example, going back when I was with Andy last month, Elliot, I was like, dude, because we're planning out some of these events, I said, okay, we gotta think bigger. He's like, okay, I'm like, think of it. If Tracy and Zig Ziglar and all these guys, if they packed out events with no social media, we suck. I said, we suck.

We should be doing, we should easily be doing 100,000 people in a stadium. We should fill up 60 to 70,000 people. If they did it without social media, we like, I said, who are we comparing ourselves to? Sometimes we just like I said, because I don't think entrepreneurs, I know people say comparison is a thief of all joy, but I disagree. I think if you're a winner, and if you grew up, somebody like yourself, and you're in sports, I grew up in sports, playing soccer, I think comparison is a motivator inside of business. I believe that when you compare

yourself to the right people, if it demotivates you I don't think you should be a missus. This is the true message I think if you compare yourself to the right people you have a benchmark and you could say as a team, okay We suck. How do we have to get better here? Right? I think comparison for the right people. It's almost like a motivator. So, um, I Forget about the subject. Oh, but yes, I was saying, yeah, I was saying just like in terms of maximizing time, I don't think, when I was saying that message, I don't believe that giving up some negative things is ever a sacrifice

inside of business. I think when people say, you gotta give up, go into the clubs or drinking or whatever the case is, I'm like, we have to pause for a second and just think, some of those things that we think is a sacrifice is already a negative. So it's not like, oh, I'm sacrifice going out on the weekends and drinking. I'm like, well, that's already bad. Like that's already a bad thing to do. You mean you just have a little bit more love for your life and your business. So you have a little bit more self-love. That's not sacrifice.

The true sacrifice as an entrepreneur, as a salesperson is sometimes working in the office at 12 o'clock, maybe when it's somebody's birthday, sometimes missing somebody's wedding sacrifice. The true sacrifice as an entrepreneur, as a salesperson is sometimes working in the office at 12 o'clock maybe when it's somebody's birthday, sometimes missing somebody's wedding because Daniel has to be at this event or that's the hard sacrifices inside of life. So you have to make this divine line where it's like okay what are already negative things that I think is a sacrifice because I can't be in this guilty place of me sacrificing alcohol when it's already negative. That just means you love your business. The hard things are, and you have to identify it, giving up maybe a family function or being in the office

when a friend has a baby shower, whatever the case is, those are the true sacrifices inside of business. Yeah, for sure. Okay, next question I wanna ask you. So my followers, my listeners, we're funnel hackers, we geek out on people's sales process and what they're doing, how they're doing. So I want to understand your business.

Obviously, everyone can see socially what you're doing. It's out there, you're doing a bunch of cool stuff. Someone sees it real, they watch something, and then what does the rest of your business look like? What's the back end? Where are you driving people? What's it look like? I'm gonna break down and dissect that part.

Yeah, for sure. So going back to the beginning, my stages was always to create the social media a lot larger, whether it's YouTube, Instagram, TikTok, right? Because you don't sell the events. Are you usually paid to speak at them or you speak for free? Correct, yeah, I know, get paid to speak at. Unless it's friends events, right?

We know how the game works. Like if it's friends events, I'll go up and speak. And the only reason why I wouldn't sell on stage, even though sometimes I would have the opportunity if it's a homies event, I just don't like like shitting the bed I don't like doing anything where it's like I know Russell goes up there and makes 1.5 no no no I'm not going up there making $50,000 I'm just gonna shut my mouth yeah like just go follow me here's a QR code I mean the real process is like I've had the same I've had the

same university course that we just kept developing over the last six years We just keep enhancing it. So it's for every so they come back They then they can go into our low ticket, which is our university and then from there So from there, are you pushing that through through my just ram? Yeah Organically you buy paid ads as well. Yeah, we ran them on YouTube and and usually when we're doing launches to a new program We revamped the program we launch a bunch of new ads and then run but as a whole, you know Most of yours is coming organic social most of the traffic sounds like yeah. Yeah. Yeah. Yeah Yeah, like like I mean we could do a lot more running ads

But I think now with the brand we've are retargeting is a lot better because now I figured out truly who my audience is and Truly who I actually like talking to as well and then yes, so that into a First first model is they get into our low ticket, which is just our university. It's our world-class sales university price that 997 or they can pay monthly right? We just dropped it down cheap monthly which is like 37 bucks a month so really anybody can Come into that and then from there. It's Back-end selling inside of our platform, so I have my teams

Chatting and calling and everybody so I get everybody inside of there And then all my closers and setters will send them into it so they're the closing says are just focusing on people who are actually In the inside our month inside you're not they're not going, so the closing setters are just focusing on people who are actually in the 37 dollar month. Inside, inside. They're not going out to the social and contacting everybody. Just the people, proven they're gonna buy something. Yeah, I found, for us at least, I found our interaction and the way we've mastered it

with chatting through people inside of the platform and more so like their concierge the moment they get in. Like the moment they get in, it's like concierge book a meeting Hey, what do you like the program? Hey, what do you sell? What are your challenges sales? Oh cool? Let's just book a free 30-minute consultation and go from there right so um and again like I I You know I I've attended seminars since I was like I was a weird kid again like I attended seminar since I was like 15 I was nerd like my first Robert Kiyosaki center on Toronto Canada I think I was like 15 right and I was just like sometimes it wasn't about the information when he was like showing like the four

Quadrants I was like, oh he's tapping his shoulder to go inside of this room and he's watching Process. Yeah, I was weird like I wasn't like I didn't care about algebra and stuff. I'm watching the whole sales process go down So now I'm just modern day. I said, okay everybody so like my first School, which is like my sales university that first classroom is Okay, that's like the low ticket everybody's inside of my seminar and then you hosted that on school We just moved it to it just recently not everything actually just probably about a few thousand students in there It was actually just usually just our own bank of our own platform and they're coming through our website, right? and usually just our own bank of our own platform and they're coming through our website, right and

Yeah, and then I would just treat it like you know They're there now they're inside of our platform and now we can close them inside of the platform It's just much easier. Very cool. Yeah jump on the call and then what do you sell them at that level? What's the next thing? So we have a sales leadership, which is for people that are in sales, but have a team So if they're a high-tech coach and they have a team of five people and they either don't know how to hire, recruit, motivate, influence those five people to work, how do they keep their retention right?

So it's all for sales leaders, which is our second. And then our boot camps and seminars inside of there too as well. We used to run conventions, boot camps and seminars when I used to have time. And then for some reason in the last like year and a half I started saying 30 or 300 yeah it was like busy what was it like a hundred events last year and I said I don't have time to host like I did one convention

last year which was like our only like upsell for events like your funnel hacking event with that was our one convention and that's it. But, uh, next year and the second part of the year, we'll move into our own seminars and everything again. Yeah. And you have something behind that you sell. Is that kind of the top tier right now? Uh, at our events, or just in your, let me get your funnels hole. So $37 members, should I call them on the phone, sell them there? Anything else? Yeah. Then it goes to 7,500.

We used to have our coaching offer like plus $20,000 which was group coaching and one-on-one deleted it again because of time and then finally eventually now train My presidents and managers on how to coach because you know the hardest thing was and I think this is with every business owner How do you how do you get people to want the people around you not just want you right and I? you get people to want the people around you and not just want you, right? And people wanted me because the personality and the sales and it's very good. The relationship, yeah. Of course, yeah. And that's just something we've been mastering now. And then yesterday we were with a friend talking about, which was in the space for a while that we were

talking about and just, you know, asking what's our, you know, because I'm always learning in the space. I said, now that we're going to start running our own boot camps and our own seminars and we launched the book and everything, what's going to be the ultimate play for people that are sitting down right now inside of our seminars for something that is $50,000 plus? So we've just been designing that out now. Very cool. Yeah. I love it.

Funnel hackers, let me tell you a story that still makes me cringe a little. We were gearing up for a huge launch. Funnels were done. Landing pages were tight. Copy was dialed and everything was ready to rock. Except for one thing. We were looking for more support people to be able to handle the launch. And we figured no big deal, we're going to find somebody quickly. But that didn't happen. We spent weeks trying to hire the right person. We put listings on all the typical sites, but they got buried under a flood of random applicants who weren't even remotely qualified. It delayed

our campaign, slowed our momentum and ended up costing us tens of thousands of dollars in lost sales. That's why now I tell everyone to use Indeed. When it comes to hiring, Indeed is all that you need. It's built to help you find quality talent fast, especially with sponsored jobs, which put your listings right at the top of the page. So it's the first thing the right candidate sees. And here's what's wild.

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right now and support our show by saying you heard about Indeed on this podcast. Indeed.com slash clicks. Terms and conditions apply. Hiring Indeed is all you need. What's up everybody? Russell Brunson here. I've got something really cool to share with you today that I think is going to speak directly to that fire inside of you. You know, as entrepreneurs, taking risk isn't just part of the journey. It is the journey. It's built into our DNA. We've all had those moments where an idea hit you out of nowhere and your gut is screaming, go for it. And your brain is like, wait, are we really going to do this? That tension between the bold vision and total fear, that exact leap is what this new podcast season is all about. It's called This is Small Business.

And lately I've been hooked. Seriously, the host Andrea Marquez takes you behind the scenes with real founders, people who don't just dip their toe in the water. They cannonballed into the unknown and figured it out midair. And yeah, sometimes they crashed, but other times they absolutely soared. What I love about the show is how raw and unfiltered it is. These aren't sugar coated startup stories. These are moments of panic and pivot and hustle and break through and every single episode is loaded with lessons you can actually apply to your own journey. There's one

episode where the founder was literally days away from walking away, but instead of folding, they made one bold move and that move ended up being the game changer. That's the stuff that lights me up. It's like getting a front row seat to the kind of decisions that define people's legacies. If you're constantly on the hunt for that new edge, whether it's a mindset shift, a new strategy, or just the spark of inspiration to take your next big step, you've got to check this out. So go follow This Is Small Business on Apple Podcasts, Spotify, or wherever you listen. This is the kind of inspiration that reminds you why you started and helps you figure out what's next. Don't miss it. Most of your clients, are they, I know you talked about the leadership teams,

but are most of them like individual sales people or most of them are people with teams? Or is it kind of a split? It's a split. I mean, my sales guys would know that better now about the stats, but I still think that, yeah, it's just a split across everything. Like it could be an insurance rep selling insurance,

it could be somebody that has a remote sales team of 20 people and then a brokerage of like seven people or a network marketing company. I'm sure your viewers know like about network marketing. I've tapped in heavy into that space, training a lot of network marketing companies. So a lot of them have teams of like 3,000, 5,000, 20,000. And when people ask, well, man,

why don't you have so many high ticket products? I understood my customer. If I'm in the network marketing space network marketers are used as paying $47 to 197 monthly or opt-in for a tire business. Yeah, correct. Usually like it's hard for you. So it was great Because there was I went to the network marketing model in the beginning to train a lot of direct sales reps That's also where I started door-to-door. We also had a compensation plan. So I knew the game. I knew the game of recruiting friends. I knew the game of prospecting. I got that team building aspect. I understand leadership when I was young. So I understood how to teach it. But also at the same time, the crowds were so big that the people were

my promoters instead of ads. Like I would go look at my stats on social media. I'm like, oh, I'm doing exactly what my friend is. He's running $100,000 a month in ads and I'm doing that right now for free on my Instagram and it's crazy because sometimes a lady would be at a big event and she would post me on Instagram and then the husband would be like, hey man, I run a real estate brokerage, right? So I was going to very wide play of training and a lot of network marketers move to then they go sell real estate or whatever the case is, right? So yeah, so that was how I structured my offers designed around the audience that I was always around for the first five years

of my career in training. I had to structure it low ticket. I never had something where it was like $50,000 to $100,000 because it wasn't worth my energy and attention, right? It would just wouldn't sell. It's interesting. So look at Andy, he didn't start there. He started with the bigger ones and his package is way higher. Well, Andy was in car, Andy started off in car and door-to-door sales, right? And he has a much higher ticket audience. And that's why when we like sat down, we said, what a perfect blend. Like if we were, because I would bring in masses, right? Like tomorrow we go into Colombia, we do like 6,000 people in Colombia. I'm used to doing stages every weekend There are like five to ten thousand people. So I said, okay most events just begin network marketing events Uh about 50% okay. Yeah about 50% then like insurance events real estate events yesterday. We did solar events

roofing events, right But I said I'll bring in a lot wide You can bring in a little tight. So it's a perfect event. You know, like we had a stadium of 10,000 people. I would fill up there. That's your game. You deal with it.

Like when Jack was like, yeah, like when Jack's like, so we're going to have seats at 20,000. Like, oh, all right. Steve's like, just shut your mouth and let them deal with that. And then you deal with all that. You know that game. You know how to get a lot webinars, et cetera. So yeah, yeah. I focus on the strengths though, through it.

Like I never even in the last like six years, I only started focusing on high ticket in the last like six months now, because it's so wide and now we have a lot of high ticket customers coming through, right? So cool. So I think a lot of people in our world, like they create something good

and they don't know how to promote it. And obviously the best way is to get on stages and podcasts, all kinds of stuff. And I'm curious, like, because even to getting on that, I mean, to get on that many stages, 100 stages a year is not an easy project. No. You know what I mean? And I'm just curious, like, what's your process?

How do you, how are you landing the stages? How are you getting them? Like, if someone's coming into this new and like, I got something, I should be on stages, but I have no idea what to do. What does that look like if you were to coach someone through that? Real answer. No BS answer is this.

I've never had, okay, I have to make this clear. And I'm not saying this is the route to go down. I'm just giving you guys my career. I've never had a speaking coach. I've never had a speaking manager. Still to today, I get every event from the last event. I've never had a layout plan of like, oh, these are who's going to hire me. Or like, you know, people have speaking agencies and they're like, there would be

a speaking agency and a management company. Like I'm like, I dream of this. I'm like, where is that person to me? Like I worked with one agency and I'm like, I never want to work with these people. I get, it was a show. I have a friend sometimes that gets me a big event here and there, but 95% of my events are all self booked. I'll reach out to my team and people start contacting you throughout the event.

Like come my bed. Yeah. Like when I, when I mean exactly when I, and sometimes on a different scale, but when I mean, I get an event from the last event, it's like, I've like, I've always just gotten either hit up at that event through networks and connections just slowly building. I've yeah, I've just never had an agency do any promotion. And I say, you know, I, I genuinely think this, I think if you love what you do, I

think speaking, when you speak from the heart, people could feel it. And I don't think there's any true, true formula. When people say like, I want to be a speaker. My real answer is this. I say, wait wait stop for one second I get it. It looks fun. You want to be a speaker But it's almost the equivalent those words are almost the equivalent of you coming up to me and saying hey I want to be a professional sports player. What industry should I pick?

That's dangerous because like I've been like I never seen my still today. I still don't see myself as a speaker. I've been training sales on sales 14. You can't pull it away from me. If somebody says, don't think I'm not interested in F off. I'm dealing with the objection in two and a half seconds. Like it's just been in my DNA. So like I've been training on a certain subject and companies hire for that. They hire like companies hire you now more than ever, especially in the world that we're

in where everybody's speaker, everybody's a trainer, everybody wants to be a coach, they hire you to solve a problem. So if they can't see on social media or something where it's like this person's gonna come in and solve a problem, it's gonna be hard for you to be a trainer or a speaker. I think the better question is like where can I solve a problem and become best at it and then just show off online how good I am at solving that problem. And then yes, the truth is like in the first three years of my career, I did all my own events, all my own tours and spoke for free everywhere and had five people in a room and just, you know, learned how to

train and I became a good speaker because I spoke to nobody and I became a good speaker because I spoke on live streams. I speak like I tell people I'm like, well, I want to be a good speaker. How much do you speak? Why don't have events? Well, there's a live stream app, but nobody's watching. That's the best time to practice. You know, like, well, I want to be a good speaker. How much do you speak? Well, I don't have events Well, there's a live stream app, but nobody's watching. That's the best time to practice You know like yeah, exactly like I speak like I just I talk like that's how you get good at sales you sell Yes, then there's platforms and you learn from us. But um, I I just think like how much do you speak? How do you get good at business do business? Yeah, you know, so I I still don't have like the truth is I still don't have the formula. I'm just great I've always is a formula

I think that's problem people have is they're waiting for something and it's like the XMA I would give a similar answer mine when I got started speaking I went to events and the promoter would like I met a friend that he don't speak my name sure I'm like, how's it working? It's like you just show up my event. Yeah, so I had a foot when I fly It's been hotels. I flew out there. I was allowed to speak to sell, but it was funny because we show up and there's gonna be 500 people in the room,

you show up and there's 12 and six of them are speakers. And you're like, and so we're all selling to these six people, everyone's pitching. But I did it over and over. Some weekends I would pay my own flight, my own hotel, I'd sell, nobody buy, and I'd fly back home. I'm like, I lost three grand by speaking here, but I gotta practice and I practice and I practice. Where most people are waiting for, I'm like, I lost three grand by speaking here, but I got to practice and I practice and I practice.

Where most people are waiting for like, I'm gonna hire, like, you're not gonna hire somebody, like just gonna have to start speaking and putting yourself out there. And one of the other things I realized too is like, I never got on other people's stages really until I built my own stage, right? And then people saw me, I have a platform like, oh,

and they start asking, again, you talked about, what's the problem you solve? Like, I got really good solving, like funnels is my brain thinks in that world. And now when someone's like, oh, and they start asking again, you talked about what's the problem you solve, like I got really good solving, like funnels is my brain thinks in that world. And now, when someone's like, when someone talk about funnels, like, like, well, Russell's the best, you may find someone else, but you can get him, that's the best one, you know, right, it opens up every door you possibly want to, but it comes down to like, become a great solving a problem and just doing it. So I do think that is the formula. It's not trying to hire someone, you know, we're waiting for somebody to whatever, whatever they're waiting

for, you know? Yeah, we say that too. I always say like, don't wait, or waiting for somebody to, whatever they're waiting for, you know. Yeah, we say that too. I always say like, don't wait, create the stage. Like, you know, you gotta create your platform. And I just say like, focus on just becoming like, I'm a nerd at the end of the day. Like, yes, I have a big mouth. I love talking about sales,

but like I'm a geek about sales. Like, just like you guys are geeks about funnels and selling on stage. Like, I'm a geek about like sales, like shaking somebody's hand and selling. Like, so I always said like, how do I just become the best and and I truly I truly always felt this inside of my heart I said this since I was like 16 but you gotta earn a mic you have to earn a mic like a mic is earned it's not

deserved it's earned you gotta earn a mic like that there's power in holding a mic on stage and I always since I was like 16 17 I would study these sales books and then make my own concept and And I'd always say to myself, and even to my reps inside of my organization when we were young, I'm like, oh, I could trade sales better than that guy. I could do it better. But I'm like, I'm not allowed to do it yet.

Because they're gonna be like, who the heck is this kid, right? But I always had in my heart that if I'm the best, eventually people will take notice of it. If I'm the best and I promote it online 24 seven, eventually people will take notice of it. If I'm the best and I promote it online 24-7, eventually people will take notice of it. I said there was nobody in the world, and I truly believe this,

like since I started training sales, said there's nobody in the world. If you line up 50 greats on stage, I will out train them for 24 hours, just give me a burger and I'll train for 24 hour sales. Give me any single subject, any single crowd. It's just, I just focused on becoming the best at educating and training sales

and not teaching people that it's just words. It's understanding why you're saying the words. So I didn't just treat it like it was just school because that's how people didn't learn at school. They would just study a test and forget it. I would make sure if I left stages people understood why they're saying what they're saying because they would never forget it. If they just understood word tracks they would forget the next day it's not implemented inside of it. So if when we're doing a training and whether it's in Romania last week, I said wait, wait, stop. Do you guys understand why I'm saying it? Do you understand why the script is written the way it's written? Because there's going to be a curveball inside of business. You got to understand it rather than just know it word

for word, right? So yeah, there is, it's just becoming the best. It's just focused on becoming the best. That's it. And it's a good intention too. It's like you're intentionally saying, I don't want to think I deserve a mic. I am gonna because when you say I deserve Success which you're really saying is like I don't want to work for it when you say how do I earn it to your coach your Mentor it's like now you're saying to the universe. I want to work for it. Yeah, it's like it's like it's like How do I earn this mic? Okay now you want to work so um I never focused on the time I said I always said my time will come to do a big event. I'll just keep doing the small ones, keep going negative like you. There's all

the events in the beginning were negative. Right. And especially for me, cause I didn't have your skillset, which was selling on stage. They were actually all, they were all break even because my keynote fee was not $30,000 plus. it was $3,000 in Italy. So it's negative six on the front end. And I don't know how to sell on stage. I wasn't a master at that. So it's always negative. Yeah, you know, putting in the ropes, man. Everyone wants to jump to the to the end line and not willing to put into the work in the middle and no one sees you know, like, will you? I can see what you're doing. Like, I'll show you videos of me 10 years ago. Like, I can't do that. You know, like. You gotta put in the time and the effort

until you got it. I love that. Well, dude, this has been fun. It's fun having you out here. So, yeah, do you wanna, I mean, obviously people follow you on IG. Your account's been blowing up. How long ago did you actually start it?

Well, we started like seven, eight years ago, but just started really growing, growing in the last two, three years. 5.3 million, you've lapped me like three times. but just started really growing, growing the last like two years, two, three years. Five point three million. You've lapped me like three times. So that's very impressive. That's my only platform though that we go heavy on. Yeah, it's just like I-

So Daniel G, they follow you to come see and like plug into all the stuff you're doing. Yeah, yeah, that's it. Yeah, yeah, that's it. Yeah. And then we have our book whenever it does come out, probably about a month down the road from now, which is just, it's just, you know, I felt like people need a book that is modern day towards today's buyer that is fast paced. And, and again, like thinking like a lion and knowing you want to make money

because now we're exposed to wow, you couldn't make money. So it's good to have that hunger, but also being that calm, cool, collective person that can be like a lamb in front of people. So when you're selling, they're like, Oh, I person that can be like a lamb in front of people. So when you're selling, they're like, oh, I don't feel like I'm being sold something. And that's a true art of it. Right? So. I'm excited for the book to come out.

I love books. How long does it take you to write it? Six years. I scrapped it like eight times. Good. You wrote a good book. Yeah. My friends are like, well, I'll do this and get this ghostwriter.

I'm like, no, I want them to know that I wrote this and that They're spelling mistakes Grammar mistakes AI's helped me with grammar though. I'm not gonna lie like I like I I don't have a ghostwriter But the AI fixed this paragraph of grammar. It's helped me tremendously in the last like six months Right. That's awesome. I'm glad you wrote a good book That drives me crazy people write a book in a weekend and it's like I you want to create something the last beyond You know, I mean, where you can actually put in your life. So I appreciate you writing a good book and excited for that. What's called again? The sales game. The sales game. Coming soon. If you follow the IG, it's probably,

is that the best spot to go to kind of plug in everything you're doing? Yes, everything. Yeah, Daniel G. Yeah. What did I say? I said sales G. Yeah, Daniel G. Yeah. Yeah. It was called world-class closer. I'm like, let's just call it the sales game. Let's just have, let's give everybody the game of sales. Game of sales. That's awesome, man. Well, thanks for coming to Boyd-Di-Land. That's right, seeing you hanging out and being here

and glad to finally get to know you personally and hopefully do more stuff in the future. Yeah, thank you for having me, man. I appreciate it. Thank you. Now, obviously if you want to sell stuff online, you're gonna need a good funnel. But if you want a great funnel,

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