Marketing Secrets with Russell Brunson - What To Do When You're Scared To Death Of Clicking "Publish"

Episode Date: April 30, 2018

Last night as I was recording my new podcast, I realized why most of us get scared when we're about to publish something we really, really care about. On this episode Russell explains why he suddenly has empathy for people who struggle to publish their message. Here are some of the interesting things he talks about in this episode: Why he re-recorded another podcast he's doing a few times, and was still afraid to push publish. Why in the decade he's been publishing podcasts, webinars, videos, etc... he has always preached to just do, but for the first time he actually has empathy for those who have a hard time doing that. And why he is still publishing that podcast, even though he is second guessing things he said, and why you should follow in his footsteps and publish too. So listen here to find out why it took Russell more than a decade to feel empathy for people who struggle to publish their message. Transcript - https://marketingsecrets.com/blog/what-to-do-when-you-re-scared-to-death-of-clicking-publish Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up everybody, this is Russell Brunson and welcome to the Marketing Secrets Podcast. Today I want to share with you a message about the fact that I finally, I think, understand how some of you guys feel. So the big question is this, how are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. All right, everybody. So I'm excited heading into the office today for a lot of fun. We're

gonna be working on getting mother funnel live finally, a bunch of other amazing stuff. So I'm, I'm really excited. Um, but I had, I had an epiphany this morning and I need to share with you guys. Um, because I think I finally understand how some people feel. So I've been publishing for a long, long, long, long, long, long, long, long time. Right. Um, I started my internet marketing business probably 15 some odd years ago now. And in that time, I have published a bajillion podcasts and videos and tele-seminars and webinars and summits and events and all sorts of stuff, right? And so for me, I think I lost my empathy for people who struggle when it's like publishing

stuff. I'm like, just do it. Just go out there. Just do it. Just push record and talk and blah, blah, blah, blah, right? Because that's what I do. And I forgot, like, I forgot what it's like to go through the vulnerability and the fear

and the stress and all the things that come with putting your message out there. And what's been fun, as some of you guys know, recently I launched another podcast and it's something different than I've ever done before. It's not related to marketing or sales or business or anything like that. It's related to my religion and to my faith and to my beliefs. And, um, it's funny cause I was like, Oh, this is going to be, uh, this is

going to be really fun and really easy. I'm just going to go and just start, uh, just click record and start talking. Right. And when I, I started to do it and it was way different. Um, so the podcast is those who don't know what it is. It would say, um, book of Mormon challenge.com. And so, um, I recorded the first two episodes, man, probably nine or so months ago. And then they sat there cause I was too like nervous to put them out there. And I, I, anyway, and then the third one, um, was easier. That one came out fast. And then the fourth one, uh, which I recorded yesterday, I literally spent, man, a long time. I spent two, almost three weeks like preparing for it and getting nervous, writing the outline and rewriting it, writing the stories out and then

rewriting them. Like, and I was like, man, why am I, why am I so nervous about this? Like I was so nervous. It took me almost three weeks to publish it. And then last night, finally, I was like, I'll start Sunday. So I had a good spiritual experience all day. And I was like, okay, I'm in the, I'm in the zone. I'm going to do it. So I spent another two or three hours, like working on the podcast, outline and interview and getting all the things put together. And then I started recording at about 1115 at night. I started recording it. And, um, and, uh, I was 47 minutes into the recording. And I was just like, I don't like this. I hate every word I've said. I don't like how I said it.

I don't like all these things, and so I stopped it and deleted it, and I was like, oh, and I'm like, that was 47 minutes. It was now after midnight, and I'm like all tired. I'm like, but I need to redo it because I feel like now I understand the stories better, and I did it, so I clicked record again. I spent another hour, over an hour,

recording the next podcast episode, and then I sent it to my brother to go and edit and get it all ready to go to the live. And then like all morning long, I've been second guessing like, Oh, maybe I should do it again. And I told that story wrong. I didn't really have, you know, the, like all these things, right. And like, Oh, at the ending, when I did this, I don't like how I did it. And like, and then also this morning, I was like, I bet you, this is how other people feel. Like maybe the reason why I'm doing this exercise, amongst other reasons, was to get empathy for the people I'm working with. When you're nervous, you're scared about publishing.

And it's just interesting. So I wanted to share this because, first off, I feel like I have empathy now for a lot of you guys for the first time in like a decade. So hopefully that's good. But I get it now. I get the fear and the nervousness that goes behind putting yourself out there, especially when it's something you love and you believe about and you care about and you want, um, other people to, to, um, to, to listen and to be put into, um, and you really honestly want to serve people. Right. Um, I, I totally completely understand that, especially, um,

especially now. So, um, I guess my message for you guys today is, is kind of twofold is number one, I have empathy for you. I understand the fear of putting yourself out there. And number two, um, I'm, I'm publishing that episode today, even though I wanted to, like, I want to edit and tweak and change and no, I'm just gonna put it out there. Um, because good enough is good enough, right? Um, a lot of us never get started cause we're so nervous about it not being good enough. And the problem with that is then we never get started. And the goal of what we do as authors and speakers, as coaches, as experts, as whatever you want to call yourself, somebody who's trying to change the world in your own little way is to get things out there. And one thing I know for

sure is that by not posting it, not putting it out there, it's not going to change anyone's life. That's the one thing I'm positive of. By putting it out there, it's not gonna change anyone's life. That's the one thing I'm positive of. By putting it out there, it has the ability at least to affect somebody. Maybe it wasn't as good or as thought out or as whatever it might be, but it's important to get it out there because that's the only way it can actually touch

and affect and help and serve somebody else. And that's the whole reason behind what we do and why we do what we do, right? And so hopefully this gives you encouragement to know that even Russell gets scared sometimes and even Russell second guesses themselves and gets nervous. Um, but when it all comes down to it, you just got to click publish, just put it out there. So, um, hopefully that gives some inspiration to somebody out there who's, who's nervous today. Um, and, uh, hopefully it gives you the permission to do it. So there you go. You now have permission to do it. Just go and do it gives you permission to do it. So there you go.

You now have permission to do it. Just go and do it. Just click record on the podcast or on the video or on the blog. Click post or whatever the thing is that you're doing to publish your message. Just go out there and just push it. Just push the button.

No matter how imperfect it seems, no matter how many flaws you see, no matter how many things you know you could have done it better, no matter whatever that is, it's just time to put it out there and just let the world have what you got. And you have the full ability to re-record it in the future.

I'm on podcast episode now probably, I don't know, five or 600, I have no idea. And I've probably shared the same message multiple times over the last five or six years as I've done this. And hopefully each time it gets better. And it's okay to republish the same thing later with your new lens of understanding and, and, and what you gained in the, in the process of growing and learning.

So there you go, you guys, today's the day. Go click publish, make it go live. Even if you're scared to death, even if you hate it, even if whatever, just push it live. And I promise you the worst case scenario is it changes someone's life. Um, best case scenario, it has a huge impact. And, um, I guess I said worst case scenario, nobody sees it. The best case scenario changes somebody's life. So that's worth it. It makes it worth pushing publish and go. So there you go guys. Push book, push go. Um, all right guys, thanks so much for everything. And then

for the day today, it's going to be an amazing day. Appreciate you all. And we'll talk to you soon. Bye everybody. Want more marketing secrets? If so, then go get your copies of my two best-selling books. Book number one is called Expert Secrets and you can get a free copy

at expertsecrets.com and book number two is called Dot Com Secrets and you can get your free copy at dotcomsecrets.com. Inside these two books, you'll find my top 35 secrets that we've used

to become the fastest growing non-VC backed SaaS startup company in the world.