Marketing Secrets with Russell Brunson - What To Do While You Wait For Your Paid Ads To Work

Episode Date: May 15, 2019

A quick coaching session for Justin Guarini from American Idol, which will hopefully help you as well. On today's episode Russell gives some advice to the members of 2CCX about how to fix a funnel if it's not converting with paid ads. Here are some of the the helpful hints you will hear in this episode: How to keep the momentum going even when paid ads aren't working. Why people who listen to podcasts are the best buyers. And how hitting the podcast circuit made Russell change the title of Expert Secrets. So listen here to find out what kind of advice Russell has if you're feeling frustrated by your paid ads not converting. Transcript - https://marketingsecrets.com/blog/206-what-to-do-while-you-wait-for-your-paid-ads-to-work Learn more about your ad choices. Visit megaphone.fm/adchoices

At Wealthsimple, we're built for whatever you're building. Built for Jane, who wants to break into the housing market. We're built for Ted, who's obsessed with what's happening in the global markets. And built for Celine, who just wants to retire and explore the world's flea markets. So take a moment and think about what you're building for. We've got the financial tools to help make it happen. Wealthsimple, built for possibilities. Visit wealthsimple.com slash possibilities. What's up, everybody? This is Russell Brunson.

Welcome to the Marketing Secrets Podcast. I got a special treat for you guys today. So inside my Two Common Club X group, we've got some amazing entrepreneurs. And one of the people who signed up this year was Justin Garini, who is, um, the dude who, um, was on the first season of American Idol and he took second place at Kelly Clarkson. And then he was in the movie, Justin Kelly. And then I guess it was called, and then now he's the Dr. Pepper spokesman, a bunch of other cool things. He's a super awesome guy. And, um, he kind of jumped into our community recently and then came from knocking live

and joined the coaching program. And he just launched his very first funnel. And, um, anyway, it's fun watching him like geek out and anyway just it's it's super cool and um anyway today he posted his funnels live or actually a couple days ago this funnel was live but he's having and then today he posted basically like his ads aren't working yet he's kind of not sure what to do and a little frustrated and and uh super positive still but just kind of like ah like it's not working yet and um and so today i just did a really quick Facebook live into

two comic club X group specifically to him, but to everybody. And I thought it was really good. And, um, some really important things for you guys as well. So, um, I'm going to just post that Facebook live here and so you guys can listen to it. It's about 20 minutes long. And the whole theme of it is what do you do, um, while you're waiting for your paid ads to work. So if you've been ever stuck in that situation, hopefully this episode will help you out a lot. So thanks so much. And I'll keep the theme song. When we come back, I'll go directly into that Facebook live.

Thanks, everybody. So the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question

and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. Hey, what's up everybody? This is Russell again. Hope you guys are doing amazing. I know this is me going live twice in like six hours, but when I'm on a roll, I'm on a roll, right? No, just kidding. Last night I went live and kind of talked to you about some of the cool things I'm planning and thinking about for 2CCX. And then this morning I woke up and I was scrolling through my feed and I saw the post that Justin made about his funnel going live and the app's not working yet and him being frustrated and, and, um, you know, and his post was really, really good. Hopefully you guys all had a chance to read it. But, um, I started sitting here this morning as I was taking my kids to the office and I was like, okay, if I was, if Justin was sitting here,

if he came to my office today, like what would I tell him? What would be the very first thing? And so, um, I had an idea and I thought it was really cool and I want to share with you guys. So I hope you don't mind. Is it okay if I just go live real quick today? My Inner Circle meetings start here in like 30 minutes and I thought I would just take a moment out and share this because I think it'll be helpful for a lot of you guys. Especially I know a lot of you guys who are in this coaching program, you're here on a budget and you're trying to figure things out. And so you spend all the time and the effort and the energy going and creating the funnel

and the offer and getting it live. And then you do all the work behind that, right, which takes time, especially the very first time out the gate. The very first time you go and you do all the work and the effort to create it, right? And so you spend the time, the energy, the effort, you get the offer done, the hook, the story, the copy, all the stuff, the funnel, and you're like,

okay, now it has to work and you're nervous, like what if it doesn't work? And you put everything into it and then you go and you put Facebook ads and Facebook like are like the greatest and the worst thing at all right because you like you go write the ad then you go get submitted and approved put your money and all that kind of stuff that you wait and then like something happens like the the ad gets disapproved or you spend a hundred dollars and nobody buys anything or you spend a thousand dollars nobody buys anything and you're like ah and you're like i don't even know what to

to do now like do i do I stop the ad? Do I change the funnel? Do I change the offer? Was the offer bad? Did I screw the whole thing up? And all this fear starts coming, right? And that's where a lot of you guys get to. And then you're like, I don't know what to do.

And then you're like, I'm out. Or I'm going to bail. Or I'm going to like, I'm going to want to lean in. Like girls keep saying, but I don't know what to lean into. Like, what do I do? Like, where do I shift? Like, and that's kind of where a lot of you guys are at. And that's what Justin kind of posted yesterday, uh, or maybe

it was this morning. And, um, first off, I want you to know that I feel for you. I know that pain and that frustration and that fear and all those things that go into it. And you're like, man, I spent three months building this. Like, I don't even know what to change or what to write. And there's that fear. And so, um, I wanted to step back and kind of give you guys some advice and hopefully some hope and belief because it's definitely the piece that's needed right here in the journey. And so what I would say is, first off, it's interesting, not just Funnel Hacking Live, but two Funnel Hacking Lives ago, my keynote intro presentation, I talked about the different phases of a business, right? From going zero to a million, million to 10, 10 to 100. And the whole

thing between going from zero to a million is by far the hardest phase, I think. There's also the most exciting, like I love the startup phase. That's why I love the coaching because I love that piece of it. But what's interesting is going from zero to a million, the biggest thing you have to figure out,

there's two questions to figure out. Number one is like, what am I selling? And it's not like, what do I want to sell? It's like, what does the market actually want, right? So that's the first thing. And the second thing is like, what am I selling? And it's not like, what do I want to sell? It's like, what does the market actually want, right? So that's the first thing. And the second thing is like, how do I sell? So the what and the how. I was talking about like, what am I selling

and how am I selling that? And so part of the what is, initially it's kind of a guess. Like, okay, I'm guessing this is it. I'm gonna, maybe this is it. And you put it out there and you just hope that it's the thing. And sometimes you like nail it on the head

and it's like, boom, the market's like, that's what I want. And they freak out and it's really good. Other times you put it out there and you just hope that it's the thing. And sometimes you nail it on the head and it's like, boom, the market's like, that's what I want. They freak out and it's really good. Other times you put it out there and the market doesn't really want it or not very many people. And that's okay, don't get discouraged. For me, it took a whole bunch of what's before I hit ClickFunnels, right?

Like 14 years of what's. But what's cool about it is each of these different what's you're putting out there can have incremental success where you're growing a list, customers are buying, more people are gonna know you, and you create the next thing, and the next thing, and they all kind of build upon each other until like, boom, something hits. And so don't freak out. The very first thing you put out there doesn't have to be your million dollar winner. It's just the act of getting it out there. Because the very first thing you put out is the hardest,

because you have to learn all the steps. Like, you have to learn how to build a funnel, and drive copy, and do a hook, and an offer, and write, create a product, and do an e-cover, and put like all the things, right? And I always tell people, you know, my very first product I ever created was a software product called zip brander. And, you know, looking at zip brander as a, as a whole was a complete failure. Um, I think I probably sold 200 copies max, you know, but at the same time, it was the biggest success I've had because it was the first time I did the whole process from A to Z where I bought the domain, got graphics design, wrote copy, created a product, started driving traffic, made a few sales.

And even though it wasn't like my million-dollar thing, it was like I did the process once, and the second time I was like, oh, this is easy. I already know who I'm going to get in for copy, who's doing design. And the next part became really, really easy, right? And every funnel after that. And I kept doing funnel after funnel after funnel until I started having some big successes.

So first thing is just the fact that you got the first thing done, that's huge. So that's the what, and the second is how, like how, like what am I selling and how am I selling it? So that's the second question is how do I sell it? And like, ideally, like the end goal is like, I wanna have Facebook ads, I can scale, I can just spend $1,000 a day and I make 5,000 a day

and like, it's just rolling, right? So that's what we're all trying to get to. But the reality is, and I want to step back for a minute because the reality is, is paid ads. Um, well that's the Holy grail. That's what we're trying to get to. Um, it's always not, it's not always the first thing. Um, in fact, I didn't do paid ads in my business for the first decade, which is crazy. 10 years of my business before I ever like paid for an ad. And so it's interesting because nowadays we always leave, like go to paid ads.

The reason why is because like, as soon as you get paid ads to work, it's the holy grail and like life becomes super easy, right? But it's not always the easiest thing at first, especially right now where you like, you create the offer, you put the time and effort, energy in, and then like, oh, you go and you pay for the ad and then like it didn't work.

And then you're like, oh, what do I do, and you tweak the ad, and you wait again another day, and especially for us entrepreneurs who are like, are momentum driven, right, we're trying, we're moving, like, like the momentum is what gets us going, like running Facebook ads when they're not working at first is like the opposite of momentum, it's like, you hit like this brick wall I put in behind me, like you, boom, you hit a brick wall, and like, oh, and then you change the ad, you try again, it's like, oh, I hit a brick wall, and it's like, you lose this momentum, and it's like this huge letdown, right? And so, Justin, I felt that as I was doing your postage,

just like, oh, like, I did the work, the effort, and the ads aren't working, and I need the momentum to keep me excited and motivated, and like, but the momentum's gone because the ad's not working, and I don't know, do I change the offer, the landing page, do the ad, like, all these things, right? So what I wanna do is I wanna step back,

because if I was looking at traffic strategies, if I was starting a new business, the first thing I probably wouldn't do is Facebook. I shouldn't say that right. I would start Facebook ads initially because I wanna get that working as fast as possible, so I wouldn't give up on that. I would keep doing that, making the tweaks and the changes,

but during that process, while you're waiting for your ads to hit, while you're waiting for them to work, while you're waiting for the slowness of that initial grind, while you're waiting for things to hit, you you're waiting for the slowness of like that initial grind, while you're waiting for things to hit, you don't want to stop momentum, right? You want to keep the momentum going. Otherwise you're going to, it's going to be frustrating. So for me, it's like, what would I do if I was, if I was starting over from right now, let's say I put together a book or an offer

or a landing page or whatever, and I need, I need traffic coming, um, waiting for Facebook ads to do to work. What would I do right now? And so for me, what I would be doing right now is I would be going old school. In fact, it's funny, I'm writing the Traffic Seekers book right now and I literally last week worked on this chapter. But it all comes down to the Dream 100. So what's the concept of the Dream 100? Dream 100 are who are the 100 people

that already have your dream clients on it, right? Who are those people? And then how do I get in front of their audiences for free? And in the book I talk about, there's two ways to get into the dream 100. Number one is you buy your way in, right? And number two is you work your way in. And so what I would do, and if I was to do this today, is I would start with podcasts.

So let me, like podcast is the channel I would choose initially. So I'm going to say a couple things, and I'll wrap it into a bow that will make more sense. But I would start with the channel of podcasting. Okay. Because obviously with Facebook, we have Instagram, we have YouTube, we have all these things, but podcasting is by far the channel I would lead with. And the reason why is podcast listeners are the best buyers. These are my dream audience. They are, it's the reason why I run my own podcast. It's the reason why I go on other people's podcasts. Podcast listeners are the best buyers by far. Okay. Um, I read a study and I'm going to script the numbers, but it was like the average human who listens to the radio makes like

$30,000 a year. And the average human who listens to podcasts makes over a hundred thousand dollars a year. I just buy the fact that they have the podcast app on their phone and they're listening to content, um, makes them a better, I don't want to say that's rude to say, but it doesn't make them a better human. You can be a good human and listen to music all day, but they make them a better buyer, better consumer. Um, they make more money on average and they're just, they're, they're, they're into development. They're into learning anyway. So they're like, they're your dream customers. So what I do is I would say, okay, I'm going to, I'm going to focus on the podcast channel. And you think about,

think about any movie, right? Like when Avengers Endgame came out, which by the way, was that like the most insane movie of all time? So good. Anyway, what happened? Watch the rollout. What happened is that they went basically

and they built their Dream 100. For them it was TV shows, right? So it's like, okay, who are all the shows? And then obviously Marvel Studios was buying ads, right? They were on Facebook, they were on YouTube, they were on TV, they were buying ads for their show. But then they sent all of their attractive characters out to go and work their way in, right?

They were on Jimmy Fallon and Jimmy Kimmel and the Today Show and Good Morning America. And they were out there doing the circuit, right? Getting the free traffic. So they're out doing the free stuff while Marvel is doing the paid ads. So while you're trying to get your paid ads to work, you should be doing the same thing

is going out there and working your way and getting into the circuit. So I would go to the iTunes directory and any podcast directory. I would go look through the top 100 in every category. Of all these different podcasts, who are the people that already have like my dream customers listening to this podcast? And it doesn't have to be like, oh, like for me, I wouldn't say just people in the business, the business, um, category. I look at business, personal development. I would look at different categories. Um, because again, podcast listeners are all, I mean, if they're listening to podcasts, they're into personal development, which means they're into all sorts of stuff.

And I would go and I make my dream 100 list of here's the top 100 podcasts I want to get on. Okay. And then I was like, okay, now my job, my goal is to get on all these podcasts. And what's gonna happen is while you're on these podcasts is a couple things. Number one, this is free traffic, right? You're not paying to be on these podcasts. You're getting on to be interviewed. So number one, it's not costing you money.

Number two is something you can be doing every single day. So it's continuing momentum as opposed to like buying it out, you're writing it out in the city, like I can wait in it, like nervously tapping your fingers, like waiting for the thing to happen. Like it's something active you can be doing to move forward. Number two is, you're writing it out in the city, like I'm waiting and like nervously tapping your fingers, like waiting for the thing to happen. Like it's something active you can be doing to move forward.

Number two is that you're gonna have a chance as you're on these podcasts to be interviewed and start listening to like, what did, um, what did, uh, you know, like what are the phrases people are asking? What are the questions they're asking? What are people responding to? What are they not responding to? Um, I was talking to Nick Fitzgerald yesterday and he did an event right before funnel hat or before, um, the Two Comical X event.

He said it was interesting. He said, as I was going through my content, he's like, some things, he's like, I felt it. I felt like it just hit. It landed. People connected with it. And I was like, that's something that most people miss when they're just doing paid ads. Like, what are the things people connect with? And when you have this live platform, it's fascinating how quickly you find out, like, what are the things that hit and what are the things that don't hit. Even if you're just one-on-one in an interview with somebody, like by you just sharing your

message over and over and over again, you start finding and refining like, oh man, that's the thing that the host, like his ears perked up. Or I felt as I was delivering that, I could feel the energy of that statement or that phrase that got people excited. You start learning those things really, really quickly. And so if you go out there and you do a podcast, five podcasts, 10 podcasts, 30 podcasts, 50 podcasts, by doing that, you will learn your what so much better. What is it I'm actually selling? What does the market actually want? So many times I've had a product that I tried to sell,

like the Expert Secrets book, for example. You may not know this, but the first thing I did as the Expert Secrets book came out is I did the podcast circuit. I went and did the Dream 100. I pulled out every single podcast owner I could find and started going out there. And what's funny is if you bought one of the first 5,000 copies of the expert secrets book, the title of the book, um, was, uh, the underground playbook for growing your mass movement online. Right? Cause I was like,

that was the title. That was the what? And as I started doing the interviews, I really quickly within, within the first three or four interviews, I realized that that subtitle did not connect with people. No one wanted to build a mass movement. And I was like, oh, and every time I brought that up, it was just like, okay, but it didn't feel right. I don't know how to explain it other than it was wrong. And I learned that very quickly in podcasts. And I literally, after like six podcasts,

I messaged the publisher. I'm like, before the next printing, I'm like, we're changing the subtitle. He's like, you can't do that. I'm like, we are freaking doing that because I found out from the market, that is not what they want. They do not want to build a mass movement. The book can stay the same, but the hook initially has to change. So we changed it from Expert Secrets, the underground playbook to building a mass movement of people who will pay you for your advice. That was the

old subtitle to the new one, which is the underground playbook to find your message, build a tribe and change the world. In fact, I know who was my top, I think, I can't remember if it was 5 or 10,000 copies at the first run, but I know whenever people show up on Instagram or Facebook, I'm reading Russell's book. I know when they bought in the cycle because we literally changed the title of the book after hitting the podcast circuits. Okay. Because I found out that the messaging was wrong. And I wish I would have done that before I wrote the book. Um, because the first 10,000 copies, the cover has a different, different, um, subtitle. Some of you guys probably didn't know that. Um, and I found out that that was the message that resonated. People want to define their message.

They want to build a tribe and they want to change the world. And that was the messaging that for the rest of the launch and has been going on for the last two years now. Um, but I didn't know that until I hit the podcast circuits. Okay. And we've sold tens of thousands of copies of book through the podcast circuit, okay? A couple other things about podcasts. Number one is Facebook is like, if you're the dot-com secrets book, I talk about cold traffic, warm traffic, and hot traffic.

Hot traffic is like your own buyers. That's like the people that are the best, okay? And then you start moving down the spectrum, okay? And I would say the next best buyers after your own traffic are like podcast listeners because they may not be your hot traffic, but they are definitely more than warm. They're listening to somebody talk about something every single day, plugging into their ears. Like podcast listeners are amazing because they're listening during the most intimate times of your life.

Like while I'm on the treadmill, while I'm driving, you know, while I'm like you have different access to somebody's mind in a podcast than any other format. It is by far like I think the best delivery mechanism is podcasts. You have different access to somebody's mind in a podcast than any other format. It is by far, I think the best delivery mechanism is podcasts. And so the hot traffic's your own customers, next is podcast traffic, and then it goes down to whatever. Facebook ads are warm to cold, right? Because you're targeting based on interest.

Like, oh, I know they're interested in Tony Robbins and business. Now they're gonna see my ad. But those are just warm people. They don't know who I am. Like they're not, they don't have an intimate connection with Tony Robbins specifically. Maybe they're just, they liked his page. And so because that they're seeing the ad, whereas podcast listeners, you know, they're like, they subscribe, they listen, they plug in for 15, 20, 30, an hour a day to listen to the content. Like that is like, and you know that just the fact that listening to podcasts,

the average podcast listener makes over $100,000 a year. So you know they actually have money and you have a format where you're not, you don't have five seconds in the ad to try to capture the attention. You have a longer 15, 30, 60 minute time to build a relationship with that audience before you push them to go to your free plus shipping

or your book offer, your webinar, things like that. And so, yeah. What's up everybody? This is Russell Brunson. I've got something really cool for you today. to go to your free plus shipping or your book offer, your webinar, things like that. And so, yeah. What's up, everybody? This is Russell Brunson. I've got something really cool for you today from my friend, Taylor Wells. Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today, he decided to sponsor the podcast to give you guys more access to this super

cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program as well, and it is amazing. But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JPMorgan Chase did a study, and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands. Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy's been lately. It's not the time to be gambling with your finances. So Taylor put together this book

called The Revolving Pricing Method, and it's awesome. It helps you turn every client you close into a long-term profit machine. We're not talking about one-time paydays. We're talking about creating sustainable and real predictable income for the long haul. Now, here's where it gets even better. Taylor put together an awesome exclusive deal just for you guys, my marketing secrets listeners. And if you go over to wealthyconsultants.com slash secrets, you can grab the revolving price method book and over $150 worth of bonuses and get this all. It's at 70% off. And I promise you guys as a customer of this, you are going to love it. So if you're serious about growing your business with real stability, this is the model you need to add into your funnels. So go over to wealthyconsultant.com

slash secrets, grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that's wealthyconsultant.com slash secrets. Do not miss out. Hey, this is Russell Brunson. And I want to jump in really quick to share with you a new assessment I found out that is insanely cool. You guys know I'm obsessed with personality profiles and assessments, but this one is different because not only does it help you understand yourself, but more importantly, especially for us who are entrepreneurs,

it helps us understand our employees, our teams, and get people sitting on the right seats in the bus so they can get more stuff done. I just had a chance to interview Patrick Lanchoni talking specifically about this new assessment they created called Working Genius. And the Working Genius is awesome. Like this test, I had actually blocked out an hour to take it

because I was so excited for the new assessment. And it only took me like 10 minutes or less to get it done. Uh, yet, even though it takes only 10 minutes, like you can actually apply this immediately. Uh, I took it for myself. I had my team take it. And what's cool about it is from there, we figured out exactly what people's working geniuses are. And that's important because if you're building a team or a company, you got to figure out, make sure that you have first off the right people, but make sure the right people are sitting in the right seats on the bus. And this is what this assessment will teach you how to do.

Now, normally this assessment, you can go to workinggenius.com and there's two G's in the middle, workinggenius.com, but I got you a 20% discount on the assessment, which is only $25. So don't stress. It's not an expensive test at all, but you get a 20% discount off when you put in the keyword secrets at checkout. So go to workinggenius.com. Again, two Gs, working genius, two Gs in the middle, workinggenius.com. And then use promo code secrets, S-E-C-R-E-T-S at checkout. You get 25% off. But then we'll take the test. Again, it takes you 10 minutes. But even in a 10 minute session,

you will get something that is so insanely valuable to help you understand yourself, to make sure you're working in a spot that's going to be the most joy, number one. But then number two, it's going to make sure that you are with your teams getting them in the right seats as well. So anyway, I love this assessment. Go check it out at workinggenius.com and enter the promo code secrets for 20% discount. Take this test for yourself and for your team. And I promise you, it'll change the working dynamics amongst everybody and help your company to grow. So again, there's so many channels and dream 100. We'll change the working dynamics amongst everybody and help your company to grow so again there's so many channels in dream 100 we'll go deeper throughout this year and as you guys get

the traffic secrets bookings I doubt like we'll build you 100 channels like crazy but if I was you guys right now especially Justin listening to you but anybody like this message is for him but it's for everybody right now I would say okay while I'm waiting for my ads to work the next thing is I'm hitting the circuits just like I would if I was launching a movie, I'd be on Jimmy Fallon, Good Morning America, Today's Show, like all that kind of stuff. For you, the equivalent of that is the podcast circuits.

So it's going to iTunes, going to any podcast directory, going through the top 100, top 200, top 300 of all these different channels and going into there. And you may think, like, oh, I'm not gonna get on the top 10. You don't have to get on the top 10 list of the podcast. Like, right now, my podcast gets anywhere from 10 to 30,000 downloads per episode. I'm not in the top

250. Okay. I have enough listens too, but for some reason iTunes hates me. I don't know why. They used to love me. I was on the top 10 list for like two years and then they slapped me and they won't even list me in the directory. And that sucks. But my podcast still gets insane amounts of downloads. So even if you're getting a podcast that's like 250 or 500 or maybe it's not even listed, it does not matter. It just matters that you're getting out there. You're going to find your voice. You're going to find your message and find the hooks, the angles. Like this is your time to learn and present and be able to figure out what it is you're selling, how to sell. Like all those intricacies of your message will be learned during this podcast

circuit. But then, like I said, even if you're in smaller podcasts, they may have 500 people listening to every episode. Those 500 people are their best buyers, their best listeners, people who are connected. And so if I was starting over from scratch, that's what I would do. In fact, if you watched the launch for mastermind.com with Dean and Tony, Dean literally did 60 podcast interviews to launch that thing. That's how he launched initially. First step, 60 podcast interviews. When Tony Robbins launched Money Master the Game, 220 interviews between podcast, radio, and TV

before any paid ads. When Traffic Secret Books comes out, guess what I'll be doing first? The podcast circuits. It is where I would begin with. So while you are buying ads and trying to figure that out, guess what I'll be doing first? The podcast circuits. It is where I would begin with. So while you are buying ads and trying to figure that out, because again, the ad part is going to be frustrating and you're going to lose momentum if it doesn't hit initially. And I do not need you. I do not want, I do not need you guys to lose the momentum. You need to be running as fast as

you can. Every one of you guys, what you need to be doing right now is going into the podcast directories, building your dream 100, and then contact him saying, hey, and don't just like mass email them all. Hey everyone, we're doing a podcast. Listen to each other's podcasts. Put in the time and the effort. I listen to a ton of podcasts because I want to make sure that when I get on the show with a podcast host, I don't look like an idiot.

I want to be like, hey, dude, I listen to your podcast. It's awesome. My favorite episode when you interviewed so-and-so. That was super cool. Hey, by the way, I've got a really cool message. If you want, I'd love to be on the podcast. I can talk about this, this, and this. Those are the ones people return to your calls, right? So there you go. Podcast listeners. It's

like the secret nest of the best buyers on the internet are all sitting there plugged in, listening to stuff every single day. And the best thing about podcast hosts, almost all of them are craving content. They're looking for people to interview. It's not hard to get on their shows. You just got to have an interesting story and then pitch the story to them. Just like even if I was trying to get on TV, I'd be like, hey, put me on the news tonight. Like, why? Because I can tell you three things

about how to blah, blah, blah, blah, blah, right? Justin, for you, I mean, you've got so much street cred already. Just be like, hey, I'm gonna show you guys how to land auditions, the struggles I had. I'm gonna tell you guys behind the scenes of how I got an American Idol and then how I got the Dr. Pepper commercial.

And like, that's an interesting interview. Like anyone would be like, oh my gosh, that'd be amazing. And it wouldn't just be, like there's so many categories that would fit underneath. It's not just like one category in iTunes. There's so many categories and you could be on 30, 50 interviews in the next 30 days if you just went out there and started hitting the circuits,

contacting them, listening to part of someone's podcast, message them directly, hey, I love your podcast. I love your interview. I think I would love to do a show with you if you'd be interested. Here's some things I can bring to the table, the stories I can tell. And like I said, most of these people are craving content and your story would be amazing. So there you go. Hope it helps you guys. I got to jump. I got inner circle happening right now. I just wanted to message this before I got started today because I saw Justin's message and I know he's not the only one struggling with this. I know a lot of you guys are, and hopefully this gives you guys a shortcut. Even if you don't have an offer done yet, go hit the podcast circuits. Okay? If all you have is a landing page with an opt-in form,

go and hit the podcast circuits. They are the secret, what do they call it? The secret honeypot of buyers that are sitting there waiting for you. So while you're waiting, and again, Facebook ads, Google ads, YouTube ads, that's the holy grail. That's what we're working towards. We want to get that because then we can set, because that's when you're waiting, and again, Facebook ads, Google ads, YouTube ads, that's the holy grail, that's what we're working towards. We wanna get that, because then we can set, because that's when you can sit back and these things are running and they're making sales for you all day, every single day.

But right now, while you're waiting for that to hit, now's the time to hit the circuits. So anyway, appreciate you guys, hope that helps. Have an amazing day, and like I said, next week I'm gonna start dropping some cool stuff in here for you guys, letting you guys eavesdrop into all the two comic book trainings. So appreciate, or excuse me, my internal training with my team. So appreciate you guys.

Have an amazing day and we'll talk to you guys all soon. Bye everybody. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind the scenes reality TV show at www.funnelhacker.tv.