Marketing Secrets with Russell Brunson - What Would Happen If The Producers Went On Strike?

Episode Date: July 15, 2020

My thoughts after reading the first 2/3 of the book Atlas Shrugged. On this episode Russell talks about reading Atlas Shrugged and how he interprets it in the current economy. Here are some of the interesting things you will hear in today's episode: Find out why it's important for the producers to continue to produce. And hear what it means to be a looter, and why they are dangerous to the producers. So listen here to find out how Atlas Shrugged has inspired Russell to continue to be a producer. Transcript - https://marketingsecrets.com/blog/327-what-would-happen-if-the-producers-went-on-strike Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up, everybody? It's Russell Brunson. Welcome back to the Marketing Secrets Podcast. I've missed you guys. I've been MIA for the last two weeks on vacation, enjoying my time with my family. You guys had two rerun episodes. We had one, which was Why Entrepreneurs Suck at Vacations,

which is something I think a lot of us relate to. Although this time it was different for me. I don't know about you, but because of coronavirus and because I really, really needed a break, it was really nice for me. And anyway, so I enjoyed it. Uh, and then number two was, um, uh, entrepreneurial scars. And that's one that I've replayed a couple of times now because every time I, I play it, a new segment of, of, uh, of my listeners hear it and they're like, oh my gosh.

And it's, it's, uh, it's one of my favorite episodes. Hopefully it helped. Uh, and yeah. So with that said though, uh, this episode, I want to talk about something that I've been thinking a lot about ever since my vacation. Because on my vacation, I decided to read a book. By read, I put that in quotation marks. I decided to listen to a book because I've tried to read this book more than five or six times and it's so big, so thick I couldn't do it. So finally, I just got an audio book and I got two-thirds of it done. It's a book called Atlas Shrugged and

it's got me thinking and I want to share some of my thoughts with you. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital, we're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. All right, so to preface this, whatever it's called, to start this off, I want all of you guys, I want to recommend that each of you guys listening to this go and read the book Atlas Shrugged.

Get the audio book. Now, I want to warn you, it is fat. It's like, I don't know, 1,200 page book. I've tried to read it over the last decade, five or six times. I've never succeeded. The movies came out. I watched the first movie,

but I never watched second and third yet. But anyway, so finally I was like, I have to, I hear so much stuff. I need to read this book. So I finally started reading it, listening to audio on my trip, and I got two-thirds of it done, and now I'm like engrossed in it, and it's really good. It's written back in, I think like the early 1920s by a lady named Ayn Rand. I don't know if I pronounced her name right or not, but she's someone who had this thought and this premise, like what would happen to society, to this world

if the producers went on strike? Okay. And in fact, the book initially, the working title before she published it was called The Strike. And by producers, she means anyone who's producing stuff, right? The producers versus like the looters and the, they call them the looters. So it's people that are like trying to steal from the producers or trying to tax the producers to take away what they're doing. Right. And so producers, um, in this sense, aren't necessarily entrepreneurs, but anyone who's creating, who's producing, okay. You might be the entrepreneur who's starting a business, which I know a lot of you who are listening are, you may be someone inside of a business who are producing results. You're, you're creating,

you're doing things like that. And so, um, the, the message was what happens when the producers, the people who are passionate, who care about their, their work, who, who care about creating things, uh, what happens when, uh, when they go on strike. Um, and it's so fascinating. It's not that they want to go on strike. They love their work. They love their, like all of them have a mission. Like they're doing this thing out of the love of their heart cause they're, they're doing it. But then there's the looters, right? And the looters in this book are government and social things and all these things that are happening where they're like, you know, it's not fair that somebody should have more than one business. It's not fair that blah, blah, blah, you know, all these things, they're saying these laws and these rules to

keep taking things away from the producers. And throughout the book, there's different laws that keep getting passed by the government. You know, the first one was called the anti doggy dog rule which basically made it I remember when that one was anyway that was that was a very very first one and because of that because that was regulations a whole bunch of companies and producers it made it so that they no longer had got rewarded for producing and so they they just saw these people these producers are disappearing and I don't know where they go yet i haven't finished the book but they disappear and then uh a little while later they the government comes they change another rule where no nobody should have more than one company and then because of that um it makes it the next

segment of producers no longer have reward for producing and so they start disappearing you never say where these people go like i don't know where they're gone and this thing keeps happening about the book where the government keeps passing different regulations and things like that, trying to make things more fair and try to, all these things. As it's happening, every single time it takes away the ability for reward from a producer and eventually producers go on strike. They disappear.

I haven't finished the books. I can't tell you where they went or the moral of the story or any of the things, but it was interesting to me because if you're listening to this podcast, my guess is you are a producer in some fashion. Either you are an entrepreneur who started a business, you're inside of a business, you're building funnels, you're driving, you're creating, you're a producer, right?

And so this book should speak to you, and this message should speak to you, right? Because it's interesting, when you look at this book, it's like what happens to the society when the producers go on strike? And so you start looking at like, like the aftermath and the destruction and all the bad that's coming out of the book right now. It's like, after all the producers are gone, they're all pulled out of this thing. You see what happens to society, how it crumbles and it falls apart. Uh, because the looters aren't, people are, they're not producing, right. They're not, they're not creating, they're

not developing, they're not making things. They're leeching on and taxing and trying to make a lot so they can take your money from you. And it's really, really fascinating. I learned a couple things I want to share with you so far. In the book, like I said, I'm through like 800 pages. So there's a lot of stuff I could share. But in the context of this podcast, number one is I want all of you guys who are listening to this, who are producers, to understand your value and your importance in this economy, in this society.

If it wasn't for you and your contribution, you try to create and serve and build and give and do these things, the very fabric of our society would collapse. If you read this book, you'll see like that. Obviously it's a fictional story, but it's showing what would happen if the producers disappeared. So I want you to understand the role and how important, how vital it is to this economy, to this world. Because I think a lot of times we forget that, right? That's number one. Number two, I want you to be very, very aware of the looters, of people, of agencies, of governments that are trying to create taxes and trying to create things and legislation and laws to take away your freedom, to take away your ability, not just your ability, but take away your reward for producing. As you know, when anybody

starts any kind of business, there's inherent risk. The second you apply for your business license, there's risk. You're putting out your money, your time, your effort. And the second you have a business, people can sue you. Everything opens up. Just by the mere act of you saying, I'm going to start a business or I'm going to go and produce, it opens up risk for you, right? The second you do. And the bigger you get, the more risks are being piled upon you. I can tell you now, someone who has built and crashed companies twice and built a company to a pretty substantial level, the bigger you get, the higher

the risk is. And the risk is stressful and gets more and more heavy and heavy and heavy. I look at my life and the thing that's the hardest for me right now is the risk that we take on is insane. Having 100,000 customers all publishing whatever they want on our platform, insane amounts of risk. I have a full-time legal team now just taking legal calls from people trying to sue me because so-and-so, some moron on our platform is like, I got sued by Taylor Swift. Taylor Swift sued me. How cool is that? Not actually cool, but because someone decided to go and to loot from her and to basically produce and basically go and take her stuff and post it on a ClickFunnels page

and try and start selling it. And so, you know, they weren't suing me. I was able to go and turn it, you know, we had to turn it off, but like, we get those things every single day from stuff, right? GDPR, when the UK decided to change their laws, we spent over, I think, two or three million dollars in like almost a year of development

to rebuild the entire ClickFunnels platform to be GDPR compliant. And then the next thing, the next, it's just like, ah, anyway, it's chaos. Um, and so the bigger you get, the more, the more, the more risk you have. And so, uh, I want you to be aware of that though, but also, um, you know, I've never been someone who's big in politics or government and I'm not going to get on a soapbox now, but I do now understand way more why it's important for us to care and to vote and to be aware of these things. I want to encourage you guys as producers, I think sometimes we're like, I'm just going to work and work through it. I'm just going to forget everything else and let it all fall to the wayside. Um, that's always my kind of my philosophy. Um, but after reading this,

I see why it's important for us to be more involved in those kinds of things. So that's number two. Um, and number three is just kind of come back to number one. It's similar to number one, but just understanding how vital and how important it is for you to produce. You can't stop. You got to create. As soon as, you know, if the laws and the taxation, all these things get worse and worse and worse for us to a point where you have no risk or excuse me, no reward. You know, when, when, when there's a point where, where you lose your reward, right, then we stop risking. Producers will stop risking when they lose their reward. There are people who do not want you to have the reward of your effort, of your brains,

of your hard work, your determination, all the things you're doing. It's just important to understand that because I think that if we're not careful, sometimes it seems hopeless. Why should I even try? I'm not gonna lie. Sometimes during this book, I'm just like, I'm out. Peace. I don't even wanna try anymore

because it can all be taken away by the looters, by the governments, by the things like that. And I think it's just, it's important to understand how important it is to produce and keep producing and keep working towards it. It's funny. A lot of you guys know I'm a member

of the Church of Jesus Christ of Latter-day Saints. And we read a book called the Book of Mormon as well as the Bible. And in the Book of Mormon, there's this section where there's this evil King Noah. He lived back in ancient America and they're talking about how he taxed his people to the point where the burden was so heavy. And it was crazy because he taxed them one-fifth of all they possessed. And I told my kids, I'm like, man, evil King Noah taxed them one-fifth. And they possessed. And I was like, I told my kids, I'm like, man, Iwo Kino taxed them one-fifth. They're like, whoa, that's a lot of money.

I was like, so if you had a dollar taking 20 cents, whoa. And I was like, guess how much Uncle Sam's taxing me right now? They're like, what, like 10%, 15%? I'm like, it's more than 50. What? Like, it's just crazy the world we're in now. Anyway, it's just crazy. So world we're in now, like, anyway, it's, it's just crazy. So I am pro capitalism. I'm pro democracy. I'm pro,

uh, you know, all these things. And so, um, anyway, that's what I want to share with you guys. Cause it's on top of my mind recently, just thinking about it, thinking about like, um, how vital it is for us to keep producing. And again, my message to you and to all producers, all entrepreneurs, all, um, you know, to the people who listen to me,. And again, my message to you and to all producers, all entrepreneurs, all, you know, to the people who listen to me, to the sound of my voice is like, we have to keep producing. Because I've seen a glimpse, we're reading this book,

I've seen a glimpse of what happens to society and the economy if we stop. Yes, number one. Number two is like to be aware of the people, the things that are trying to stop us from producing, the looters who are trying to take away our freedoms, trying to take away our money, trying to take away the reward we get for our risk.

Because if they do take away your reward, then there's no reason for any of us to risk. And then that's the second thing that'll happen. Those two ways for this whole game that we're playing to crumble. Number one is let's stop producing. Number two is the looters coming in and creating the things that keep us from having any reward from our risk. Um, and so just be aware of that. Um, it's important to, to fight for it. It's important for us to keep it because, um, if not, then what's the point of any of this stuff, right? Um, so yeah, that's all I got. Uh, with that said, I appreciate you guys listening. Um, I'm going to keep reading the book and when I get done, or maybe I'll do a wrap up episode. Um, but I recommend reading it just to think through it. Um, I'm sure some of you guys are going to agree with us and you guys can disagree and that's okay. It's good for a conversation.

I just think that it's important for you specifically, because if you're listening to the sound of my voice right now, then you are someone who's a producer, who's trying to create, who's trying to give, who's trying to serve. And I should just help you understand why what you're doing is so valuable and so important and how to protect it. And if nothing else from this podcast upsets that, I hope that helps. You are important and you got to protect it. And if you get nothing else from this, this podcast, upside is that I hope that helps you are important. And you got to protect that right. With that said, appreciate you all. Thanks so much for hanging out and for listening. And I'll talk to you soon. Bye, everybody. Hey, everybody, this is Russell again. And really quick, I wanted to invite you to join

arguably the best thing that we've ever put out inside the ClickFunnels community. And it is a challenge we call the One Funnel Away Challenge. You know, everyone in their business, in their life, they're one funnel away from something. Some of you guys are one funnel away from quitting your job. Some of you guys are one funnel away from getting more impact. Some of you guys are a funnel away from growing your company to the next level. And so we created this challenge to help you to create and launch your first or your next funnel. No matter where you are in your business, this challenge is going to help you to create and launch your first or your next funnel. No matter where

you are in your business, this challenge is going to help you to help you understand the strategy, help you understand the tactics, help you understand all the things you need to be successful with your funnel. So I recommend you do right now is stop everything, pause this audio, go online and go to onefunnelaway.com. That's onefunnelaway.com and join the next challenge. There's a challenge starting in the next few days. So go get started right now. Onefunnelaway.com.