Marketing Secrets with Russell Brunson - What's The New Opportunity Inside Of Your Current Opportunity?

Episode Date: May 16, 2022

A new way to look at how to structure a special type of offer inside your funnel. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up, everybody? This is Russell Brunson. Welcome to the Marketing Seekers Podcast. Today, I want to give you a little glimpse inside of my brain. So, the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets.

Okay, so this could be like really cool or really scary depending on how you take it, but I'm going to give you guys a glimpse inside of my brain. And it's really, anyway, you guys will see, those who listen to the podcast and the ones who like pay attention to the game I'm playing and you will know that this is like one of the keys that I'm talking about, but I'm thinking about, and, um, we're executing on at a really high level over the next 12 months. And so, um, and there's so many pieces that go to this, right? Um, if you have read expert secrets, you know, one of the things I talk about is when you create any kind of offer that there's different things, right? There's an improvement offer, which is like, Hey, we're going to help make you better or stronger or faster.

And then there's the new opportunity, right? And this is one of the hardest things for people to really, to grasp. Well, not so much to grasp. I think people understand it conceptually. The hard thing is like, how do you turn the thing that you do into a new opportunity? And that's what I think a lot of people struggle. And they try. I've seen people who like try to take some of the frameworks in the book and like, oh, I made a new opportunity.

And they show it. It's like, well, technically you kind of fit it into the framework, but it's not a new opportunity, right? So how do you create a new opportunity? And is there businesses where there is no new opportunity, where you're just stuck kind of with what you have? You know, for those who are subscribed to the Dan Kennedy No BS newsletter,

and if you're not, you should go to nobsletter.com and go subscribe because it's insane. Month number one, the first issue this year, January, the first issue I took over control, the whole concept we talked about in that newsletter was the concept of opportunity marketing. How do you create new opportunities, right? And so my mind's been deep into it. Dan has a whole course that he did back in the day about, about selling opportunity. Um, he called it opportunity concepts course, which was good. We're, we're rebuilding it, redoing it. And it's going to be called

selling opportunity, which is kind of fun. But, uh, anyway, I digress. I'm sharing this because like for me for the last, you know, honestly, since last year, because I started, you know, preparing for the January newsletter and getting deep into this and asking Dan questions about it. And like the more deeper, the deeper I get into this, the more, um, the more I just keep realizing, understanding it's the key, right? But how do you, how do you actually create that? Like how do you create an opportunity and can you create an opportunity out of anything? And the answer is yes. Um, and so I have to be careful because I'm sharing some things here that I'm not ready to share publicly, but I'm just excited.

So I'll share with you conceptually what we're going to be doing in ClickFunnels, which will be apparent to those who are watching from the outside, which is always the key, right? What do you see from the outside? ClickFunnels case studies are the ones that are the easiest for people to see. But if you watch close to all the things I'm doing and all the businesses we're involved with, you'll see this pattern replicated over and over and over again. And so as I roll these out, I'll share them more from here on the podcast. But the one I can show easily is inside of ClickFunnels. So one thing you will notice and you'll see over the next few months, or actually next month, hopefully,

is we are relaunching the ClickFunnels certification program. And I'm excited for it. And it's interesting because I think for most of you guys, this concept of certification is the new opportunity, right? You can teach anybody any concept, any principle, anything, right? They come in and they learn that principle. But then for most of them, the new opportunity isn't so much the principle, it's the, it's the ability now to be in business teaching that principle, right? Um, so Dan Kennedy did his business. Like when he first got started, he taught magnetic marketing to a whole bunch of people in their businesses and people came in and they started doing it and they grew their businesses. And then Dan came afterwards and he didn't launch a certification program. Unfortunately, maybe, maybe we should hint,

hint, but instead he, uh, he taught people information marketing. So now that you've, you know, you built your chiropractic business, your dental practice, whatever, using magnetic marketing principles, you should teach other dentists, other, other chiropractors how to do this. And that's how he started replicating himself and started, um, you know, started growing from there. But that was a new opportunity, right? The new opportunity wasn't like make your dental practice bigger. Like it was just a thing that he

taught people how to do. The new opportunity was like, Hey, you could actually become the dental guru and teach this stuff to their dentists. Right. And that was the new opportunity. That's what, you know, went from Dan doing well to doing insanely well, right. Is, is doing that. When we launched ClickFunnels initially, initially ClickFunnels was a new opportunity, but today, you know, there's a million knockoff funnel builders. There's things out there. Um, and so funnels isn't a new opportunity anymore, but becoming a certified funnel builder is right to be able to go out there and to sell these services to other people. Um, and so I, you know, another good example is like, you know, Andy Grace, Andy Grace helps

people overcome alcohol addiction. Um, and that is a new example is like, you know, Andy Grace, Andy Grace helps people overcome alcohol addiction. Um, and that is a new opportunity for a lot of people, especially people who have tried other things in the past, which is awesome. But then after someone goes through a program, they have success and then they are, you know, over, they've overcome their alcohol issues. Then the new opportunity she now provides seems like, Hey, how would you like to be certified? And you can, you know, thing you just went through experience, you can help other people

with that as well. And now she has a certification program and extends her message. It gives the ability to create a legacy that lasts longer than just yourself and a bunch of other cool things, right? But it all comes down to this concept of like creating new opportunity. And the best new opportunity you can create

inside of any business is the ability for, um, for your customers to become you. Um, it's a certification. It's the, it's like, it's that, that concept. And so that's all I'm going to share with you guys right now. Again, I want to go deep. I want to like go crazy, but I'm putting this in just so that those of you guys who are the ones, you know, and I know who you are, the ones who pay attention to everything I say, what I'm doing. And then you like look to see the practical application. You'll see this played out very, very heavily over the next 12 months inside of all of my businesses. And so just wanted to put that out there as a hint, as a breadcrumb trail. So you can kind of watch what I'm doing and see

what you're doing, but for yourself, start thinking about like, man, how could I do that? Could my customers, could I create some kind of program or certification or licensing or something where, um, the new opportunity isn't just that they had success with whatever framework you teach, but they have the ability now to go in and start a business or a life, you know, a career doing the same thing that you just help them with. You know, Brooke Castillo is one of the best examples with, um, her program, right? She teaches people her frameworks. Um, and then, uh, once a quarter, I think she opened certification program and she's killing it, but it's the same model. So

anyway, putting it out there, there's breadcrumb, start thinking about it. Um, I appreciate you guys all. Thanks for listening. Hope you enjoy this episode. And I know it's a little cryptic, but hopefully it gets your mind just thinking a little differently. So new opportunities. This is the key. It's the key to it all. We'll talk to you guys soon. Thanks, everybody. Thank you for listening to the Marketing Secrets Podcast. If you've loved this episode, then please take a screenshot on your phone and post it to Facebook, Instagram, or wherever you post stuff.

And be sure to tag me and let me know why you like this episode and what you'd like to hear in the future. That'll help me to know what's great for you. Also, Dan Kenney and I would love to give you the most incredible free gift ever designed to help you make maximum money in the future. That'll help me to know what to create for you. Also, Dan Kenney and I would love to give you the most incredible free gift ever designed to help you make maximum money in minimum time. This free gift comes with almost $20,000 worth of pure money-making information for free

just for saying maybe. You can get this gift from Dan and from me right now at NoBSLetter.com. Not only are you going to get the $20,000 gift, you also can get a subscription to two marketing newsletters that will be hand-delivered by the mailman to your mailbox each and every month. One from Dan Kennedy and one from me. To get this gift and your subscription, go to NoBSLetter.com right now.