Marketing Secrets with Russell Brunson - What's the ROI of Your Vacation?

Episode Date: July 11, 2022

Some cool thoughts from my vacation, as well as my process on what to read, why to read, and how to read, and a whole bunch of other cool stuff. I hope you enjoy! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

Metrolinx and CrossLinx are reminding everyone to be careful as Eglinton Crosstown LRT train testing is in progress. Please be alert, as trains can pass at any time on the tracks. Remember to follow all traffic signals. Be careful along our tracks, and only make left turns where it's safe to do so. Be alert, be aware, and stay safe. What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. I just got back from an amazing week with my family on Lake Powell. No cell phones, no TV,

no anything other than a boat, a surfboard, my brain, some books, and my family. So I got some ideas, some things I want to share with you, and I hope you are feeling great today. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital for spending money from our own pockets? How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. All right, everybody. So just got back to the office after being gone for, man, almost two weeks between the drive times and all the things. But we went down to Lake Powell and had an amazing time with our family.

We started learning, or not learning, a couple years ago we started going to Lake Powell, which is southern Utah's amazing lake. And we rent a houseboat, we have some friends we go with, and then we get down there and we surf. We wake surf for a week, three or four times a day, and it's really, really fun. Some of the interesting things about it is when we're out there, we have no internet, no cell phone, no TVs, no anything. We're just there with our family, which is such a cool thing. Our family and then our brains and our, you know, for me, I bring some books and all that kind of stuff. And it's just such a cool time

to just connect. But for me, I'm sure I'm like a lot of you guys, vacations are hard. They're stressful. Sometimes they're like, Oh, this is so hard to break away and go on vacation. But at the same time, it's so good. But it was interesting. One of the things that was on my mind a lot, and I want to share with you guys. And this, I don't know if I'm the same, if all you guys are this way or not, which is totally cool if you're not. But I've been totally geeking out recently on personality profiles and tests,

probably because we're launching a new personality company, which, in fact, it's actually live now. If you want to go to understand.me, you can go and you can register and sign up for a free account, and then you can go take this test and 16 personalities and the love languages and all different tests, and then you put in your information and it pops out a page. So I think if you go to understand.me slash Russell Brunson,

you'll see all my personality profiles in case you're wondering who I am. But you can go and create it for free and set it up. And then what I'm going to do, and I think all you guys should do, is go link in like your Instagram profile and Facebook profile everywhere to your page. That way people can see who you are and your personality, which is kind of fun. So anyway, I digress. I'm telling you this because like I said, I'm just so excited. I'm having so much fun with personality profiling, all that kind of stuff. And one of the things I found about myself in the disc test, there's a section called the motivators, which you have to pay an extra 50

bucks or something to get the motivators, but it's worth it. And so I got my motivators. And so in there, it shows you these different things that motivate you. And my number one motivator, which is interesting, is ROI. And I thought it was confusing because at first I'm like, ROI? If you know anything about me in business, I'm very good at marketing and sales. I'm not a numbers person. I don't look at my balance sheets. I don't look at all that kind of stuff. I have people who do those things, they report back in layman's terms what they mean so I can make choices and things like that. So first I was like, that doesn't make any sense. And then my coach, Mandy, somebody who's known Mandy Keene, she's our inner circle coach. She also coaches me. She said something

interesting. She said that ROI is not like, you know, what's the ROI of your balance sheet? It's the, what's the return on the return, your investment of every situation. So for me, it's like, if I'm in a conversation with somebody, what's the ROI?, what's the ROI of your balance sheet? What's the return on your investment of every situation? So for me, it's like if I'm in a conversation with somebody, what's the ROI? Like what's the return on this time I'm putting into this, right? If I'm reading a book or if I'm watching TV or if I'm in school, if I'm learning something, if I'm at the office, like every situation, if I don't see what the ROI is in this situation, I really, really struggle, which is I think the reason why I struggle in school so much. I just could never understand the purpose, which I think most of us probably deal with that, especially the entrepreneurial type, types who are just like, this doesn't make any

sense. Why are we doing this, you know? Anyway, so I want to share that because for me, that's my biggest motivator is ROI. And so I started looking at this whole trip and everything I was doing. And sometimes there are points where this whole trip and everything I was doing. And sometimes there were points where I'd be annoyed by something. I didn't know why, I was just frustrated. And looking at it through that lens, like, oh, it's because I don't see what the ROI is in the situation. And I'd be annoyed. And so this time I tried to be more aware of that, which was really interesting. Like for example, we had a five hour drive from Boise down to Utah to stay at my parents' which is halfway and you know in my perfect world I'd be listening to audiobooks for five hours and learning

a bunch of stuff but when I've got my wife and kids and all the chaos and all that kind of stuff if I listen to audiobooks I feel like I feel like a jerk because I'm like my wife's dealing with managing you know all these crazy kids in the car and I just kind of checked out to hang out in my you know this other land where I'm listening to books and learning and stuff. And so I always feel, I don't feel good typically doing that. So usually we'll listen to music and we'll hang out and we'll talk, which is great. But I think in the past I'd always be frustrated. Like, oh, I could be learning.

I could have five hours of drive. I could listen to books on 2X speed. That's 10 hours of reading I could have got done. So I think in my head I'd be annoyed because I'm like, oh, what was the ROI of the situation? But this time I was conscious of it. So I was like, okay, the ROI is I've got five hours with my wife and my kids. And so I was like, how do I make this fun?

And by figuring out what the ROI was going to be as I entered activity instead of just subconsciously being annoyed, it was really cool because I enjoyed the drive. It was really fun. And who knew my wife was really, really fun to hang out with. I'm just drive. It was really fun. Who knew? My wife is really, really fun to hang out with. I'm just kidding. I didn't do that.

But it just changed the experience for me, which was cool. On the boat, it was the same thing. I don't have internet or cell phone and stuff. So I'm like, I could be emailing. I could be doing these things. I could be doing so much stuff. So I was like, what's the ROI of this situation with my kids, with this specific kid, with this thing?

It just made those moments a lot better for me. Um, so anyway, just the thing to those of you guys who are motivated by ROI of a situation, it's just, when you become conscious of it, then you can look for the ROI and also you're like, Oh, this may not be the ROI that my brain defaults to, but as a whole, it's, it's really, really exciting. Right. So I want to share that, but then more so I want to share it because, um, I brought, I don't know, I'm, I'm weird. My wife always teases me, but I have a huge backpack with like 10 books. I probably need to like, she's like, you're ever going to read these books. I guess I am. And I did, I actually read like four books, um, which was really fun, but it was, I want to share this with you guys because I think too much in our industry, especially like

everyone's like, you gotta read more books, read more books. And so everyone's reading books, but they're just reading to read. There's no purpose, right? They're just like, oh, I'm trying to learn something. I'm trying to read. And so they read and they keep spinning their wheels, but they feel like they're doing the right thing because they're reading. Therefore, they, you know what I mean? And I don't think it's necessarily always positive.

And so I want to share the way that I read specifically what books I brought on this trip and why and the purpose behind it. Because again, I'm very ROI driven. It's like, what's the ROI of me reading? I'm not just gonna read a book to read a book, but there's gotta be a purpose. And so for me, some of you guys know I'm working on my fourth book. Oh, so exciting. And I'm really excited for this one.

I put in more time and effort into this one than I, well, that's not necessarily true. Dotcom Secrets was probably the most effort I put into a book because it was a decade of my life to learn the things and then I wrote it, you know? But this one's kind of similar. I think I've been two, two and a half years working on this project and I've deleted the book twice. As of today, I have no words written other than the title, which is Secrets of Success, which Tony Robbins told me he didn't like that title, which makes me sad because I'm going to be called that way anyway. Someday he's

going to tell me he actually likes that title. Anyway, it's actually funny. Jeff Walker hated the name Dotcom Secrets. He's like, that's the worst name of a book ever. I go, thanks. Anyway, I digress. So I'm writing the book and I have this like working hypothesis in my head. I've got these frameworks, I have this structure, I have these things I think are true. And so when I was reading, I'm like, okay, based on this book that I'm trying to write, these are the different things. Like, in fact, I have my backpack here. I'll pull out.

So the things I'm trying to, things I understand at a level, I'm trying to get deeper understanding. That's what a lot of these books are for. So there's a book called The Power of your subconscious mind by Dr. Joseph Murphy, which by the way, isn't insanely good, but I'm trying to figure out subconscious mind and how it fits into like this, this vision of my head of how things work. So like I brought that book and I got halfway through that one. Um, what else I get fit soul? Uh, this is Ben Greenfield. Ben Greenfield is the man. He's one of my favorite people right now, but, um, he wrote this whole thing in fit soul, which is, he talked about the hero's journey through the lens of Jesus Christ, which was really, really fascinating.

And I'm doing a lot of hero's journey stuff in this new book. Um, and so I wanted to read that chapter. I think it's chapter nine. Um, it is one of the best things I've ever written. And, uh, Ben Greenfield is definitely Christian. He's not, I'm Mormon, he's not Mormon. And so it's interesting, though, because his view on Christ and the atonement and sacrifice for us through the lens of the hero's journey, like, there's some things I could, like, argue doctrine, like, ah, I believe this a little differently than that,

whatever, but as a whole, it was one of the greatest things I've ever read, ever. I've listened to, he did a podcast episode, he read that chapter, I've listened to it, like, a ton of times, and I've got the books to read it to really dissect it again, which was cool. Uh, I brought, uh, the writer's journey, which is Christopher Vogler's book on the teaching the story structure of hero's journey. It's similar to the hero thousand faces, um, which is a Joseph Campbell's book that star Wars is based off of and everything.

Uh, Joseph Campbell's book is hard to read though, much, much more hard. So the writer's journey is Christopher Vogler who worked at Disney. He's kind of his adaptation of the hero's journey and simplified. And anyway, so I wanted to go deeper and kind of re-go through the structure of stories. And so I got the writer's journey from Christopher Vogler. I brought Outwitting the Devil because come on now, it's seriously like my favorite book of all time.

So brought that again specifically because I'm going deep into, um, what I believe are the two types of people like drifters, people who are drifters and people who are driven. So I got that, um, the alignment effect by Tyler Watson. He's one of my inner circle members who's super cool. And he does all this change stuff, not talking about the mind or subconscious mind or anything. His is all based on, on your body and the cells and cell memory and things like that. And I was like, I want to understand like what in the world he's doing and how he's doing it. And I learned some really cool stuff about, um, uh, like in the new book, I was already writing a lot about addictions, but he talks about addictions and allergies. And these are two things that your body starts, either you become physically addicted to something or

have allergies that push you away from something. And, um, and how these things are stored in your cells and your body. And like, I was super fascinated to read that, try to figure out how he's talking about fits into the, my understanding and my belief of how all these principles, right. I also brought, um, Napoleon Hill's book that, um, it's actually a book series he wrote in 1919 inside of a magazine that nobody, I don't think anyone has access to yet. Uh, I found an original copy of it, which is crazy. So I've been reading it. Um, uh, he used to sell for $50 back in like, uh, 18 or 19, um, 20, 1930 or something like that, which I think the equivalent today, like $3,000 for this book.

And so I got a copy of it. So I've been reading that as well, which was super cool. But anyway, if you notice, like I wasn't just grabbing books to read, to read, right? Like for me to be like, what's the ROI of this situation? Like, why am I reading these books? It seems stupid for me. It's like, okay, here's this framework that I've created that I understand at a level. And I'm trying to get deeper understanding it and every single piece of it. Right. So who has written things similar or who's written things different? Who's written things pro it, who's written things against it? I think a lot of times we like to just read things that strengthen our own beliefs, which is good, but also sometimes it's good to read things that question your beliefs that are different than what you may

have thought or assumed, right? My goal is not to write a book that is going to be what I think is correct. I want to write a book of what is actually correct. And so if I can learn something that, that dissuades myself, like Tyler Watson's book, like this was completely new. Like, I don't even know, you know, like this was a whole new thing. And I'm like, do I believe this or not believe it? How does it work? I got to understand it. And I read it and I was like, oh my gosh, there's some cool things I learned from this. And then I messaged him on the lake. I'm like, dude, we need to talk. I need to interview you. I got to figure out how this fits into like my understanding of the, of success and, and

all these kinds of things. And so cool. Right. Um, in this book, I'm talking a lot about personality and, uh, personality assessments and things like that. Um, excuse me. And you know, I've read a lot of books on personality stuff, which I love, but there's also, uh, one of my friends, Ben Hardy wrote a book called, uh, personality is impermanent

and he actually hates personality tests, which is funny. The first time I met him, I literally asked him, I was like, what's your Myers-Briggs? And he looked at me and he's like, dude, I hate personality profiling. I don't believe it. It's fake. It ruins people, blah, blah, blah, stuff. I'm like, really? And then like six months later, he came out with a book called Personality Isn't Permanent. I'm like, oh, great. I'm the idiot who asked the guy who wrote a book about not personally, you know, why he doesn't like personalities with his personality type was, which is embarrassing and awesome at the same time. So anyway, so I had that conversation with him, um, and read his book and it's cool. Cause he gives me a different perspective. I'm like, cool. Like I could just double down on this one thing,

but like, I want to hear both sides of this. I can understand a different, um, so I can make sure that I write a book that's going to be the most correct thing I could write. It's never going to be perfect. It's never going to be the best, you know, until someday when, you know, we know everything, but I want to do the best version I can. So I'm reading with intent. I'm reading, looking for the ROI, like I'm very, very specific. And so for you guys, maybe you're not writing a book, but I want to make sure that when you are reading books or studying or learning or whatever, that you're doing it with intent, right? Like the getting out the maximum ROI, like what is the reason why you're doing this course or this event or this thing or this

course or this podcast? Like, why are you doing them? Um, and understanding that there's a purpose behind it. If you know the purpose and cool, do it, but if they're not a purpose, maybe find something that I could, I could have brought a dozen other books. It would have been really fun to read and fascinating and cool, but they wouldn't have served the actual purpose. Like what's the ROI on that? I wouldn't have had anything specific that I could do. So anyway, that's what I want to kind of share with you guys. So it was fun. I had a great trip. It was good to get away. Good to be back. Good to catch up on, you know, I'm in the middle of the catch up zone, trying to catch up on all the things, which is,

you know, always a little overwhelming at first, but it's also fun to get my hands back dirty. We have so many fun projects and things coming out. ClickFunnels 2.0 launches, I think in 88 days. In fact, if you go to 88 days, 20 hours, 30 minutes and 36 seconds, sometimes I'm recording this. So actually if you go to cf2.0.com, it's spelled out. So C F the number two, P O I N T, the letter zero.com. There's an early bird list where you can get on the early bird list and actually you will get ClickFunnels 2.0 24 hours before the rest of the world does. So go get on the early bird list. It's working. In fact, there's like a 20 minute mini documentary about ClickFunnels 2.0 and the creation and how and why and all the things. It's

so cool. So anyway, go check that out. C-F CF2.0.com. Again, the two is the number two and O is the number O, but everything else is spelled out. It's a weird domain, but it's awesome. Go check that out. Check out understand.me as well. Go sign up, get your free personality profile, take all the tests, plug it all in, get your free page, which is exciting. And I don't know, a whole bunch of other stuff. So I hope you enjoyed this episode. I'm excited to be back. I've got some fun ideas and content stuff I want to do, some new podcasts I want to do. Anyway, I wish there was more hours in the day.

There's so much I want to do and create. But it's been fun to think about different ways to serve you guys as an audience. And this year, Todd and I, it was interesting. In January, when we started this year, I had written written down literally in the first issue of the No BS newsletter that my word for the year is momentum and then Todd came out later and was like hey my word for this year is momentum and we've never had a word that was a weird thing to do anyway and in fact we both did it and both had the same word like this is the year momentum like everything's picking up and you know now we're in what Julyuly clickfunnels 2.0 launching 88 days the momentum is picking up and it's we're steamrolling we're moving forward and like um some amazing this is about to happen so ah so many fun things all

right that's all i got i appreciate you guys thanks for listening thanks for hanging out and we'll talk to you all soon bye everybody thank you for listening to the marketing secrets podcast. If you've loved this episode, then please take a screenshot on your phone and post it to Facebook, Instagram, or wherever you post stuff and be sure to tag me and let me know why you like this episode and what you'd like to hear in the future. That'll help me to know what to create for you. Also, Dan Kenny and I would love to give you the most incredible free gift ever designed to help you make maximum money in minimum time. This free gift comes with almost twenty thousand dollars worth of pure money making information for free just for saying maybe you can get this gift from dan and for me right now at no bs letter

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