Marketing Secrets with Russell Brunson - When The Pressure Goes Up... How To Survive

Episode Date: August 28, 2019

Three things that I do to help survive and thrive when the stress and pressure of everything starts building. On this episode Russell talks about how he is surviving right now while pressure is high from writing a book, being a family man, and running a company. He gives three solid tips that will help anyone feeling similar pressure to get through it. Here are his three tips in this episode: Have a vision of what you want to accomplish. You have to create deadlines. You need to build out an amazing support team. So listen here to find out how to apply these tips into your life when the heat is on and you need to get stuff done. Transcript - https://marketingsecrets.com/blog/236-when-the-pressure-goes-up-how-to-survive Learn more about your ad choices. Visit megaphone.fm/adchoices

What is up, everybody? This is Russell Brunson. I want to welcome you to the Marketing Secrets Podcast. Today, I'm walking home from the office and I had to share some cool stuff with you. So, the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. All right, everybody. I hope you're all doing well. I'm in like, what do you call it? Crunch time or deadline time or whatever you want to call it right now. Plato or plomo, letter gold.

One of those times in your life where you have to get stuff done. And as much as I hate those times because they're stressful and they're tiring and they worry me out, it's also the times when I get a lot of stuff done, um, which is interesting. In fact, um, I think one of the biggest reasons why most people don't get stuff done is that they don't set these hard deadlines. So because of that, he let himself off the hook and think it's supposed to get done in a week, takes two weeks and then three and then four and then five and then it just keeps getting pushed out forever. Um, and I definitely know that is true for me. He's here on the car driving past me. Uh, anyway, definitely true for me as

well. And so, um, uh, a lot of you know, man, I started thinking about writing the traffic secrets book. When was that? It was actually in the middle of the expert secrets launch. Um, after I launched the expert secrets book, I'm like, I'm done. I'll never write again. I've got two books now it's over. The work is finished. And then in the middle of our launch, John Reese messaged me and was like, Hey, would you be interested in buying traffic seekers from me? And I was like, yes, that is the third book. I must do it. And so, um, yeah, so that's when I said, yes, paid him, um, a tidy sum to buy the domain from him. And it's been kind of there waiting for me to write in the back of my head. And so slowly started moving forward on it.

Nothing really happened. And then about a year ago, I was like, okay, I'm going to do a live event where I teach all this stuff. And so it was a little over a year ago. I actually went and spoke at Dana Derrick's Dream 100 Con. And at that event, it was the first time I spent a whole bunch of time trying to think through the curriculum for the book and what it was going to be. And so I sat there and doodled out a million ideas and put an outline together and stories and had the first iteration of that. And I think he gave me, if I remember right, like two hours or so to two hours or so to, to speak on, to speak at the event. And so I got up and I presented it and, you know, I was testing my material. So I did it. And there's

some things that you could tell people were like, Oh, freaked out about other things that just kind of, you know, hit people and fell on the side. And I was like, Oh, they didn't get that. Either I was too confusing or it just wasn't explained or whatever the, whatever the, uh, you know, the, the reason. And then, um, and I knew a month later I was doing, um, a bigger event for, um, all of our two comic book coaching members called traffic secrets. Surprise, surprise. They called it the same name as the book. And so we set that event and, uh, that gave me like another month or so to really dive

deep on furthering the curriculum and furthering the teaching because I knew I was doing a live event. So for the next month, I like killed myself up super late at night, up early, early mornings and did all this stuff and ended up doing the event. It was a two day event where I taught the newer curriculum for the book and I taught that again and same process. Some things landed, some things didn't. And, but it was me testing the material and just kind of figuring out what was going to work and

not work. And that was almost a year ago. And so since then, um, I had my first deadline. So to get the book done, I think it was like by the end of the year, like December. So, um, I got a publisher who signed me and gave me a royalty, which was really exciting. Except for with the royalty comes a deadline. So they said the deadline's here and so i started working towards it and then i was working on the outline and section one i started writing a little bit and then fun hiking live started looming and i was trying to get fun hiking live in the book done and finally i was like i'm not getting this deadline i need to shift it so we shifted deadline to after fun hiking live and then shifted again It's been shifted three or four times. And now we are summer descended.

So it was actually the first day of school for my kids. So we're the last week of August and my deadline is September 1st. So it's about a week from now that's supposed to be due, which I'm not going to actually get that deadline, but we'll have the first section of the book done by the deadline. So the goal is to get done section one onember 1st and then two days later section two and two days later section three it gives me time to kind of go back and edit so i'm down to the literal crunch time and so it's interesting as you have these hard deadlines you can't miss

all of a sudden um as you're working towards it all the other things start falling to the wayside right all the things aren't't hyper important, like meetings that were like, that seemed, that seemed important suddenly don't become important, right? They're not urgent. Like the, the urgency now is the book is due. And so all the important things start falling by and it's like, um, forcing me to do it. And so, man, I've been writing so much, uh, like I was up last night to one writing, writing up super early this morning, been writing all day. I was up last night to one, writing, writing up super early this morning, been writing all day. I had meetings this morning for like three hours. So the meetings got done. I pulled up my treadmill desk, jumped on it. And for two hours and 46 minutes, I walked and wrote. I got one and a half chapters finished during that time.

Then I had another three hour meeting after that. Now I'm walking home, recording a podcast. So I get home and play with my kids until they start getting tired. And then I will jump back in my office and try to write another probably three hours tonight. Um, then I wake up super early tomorrow and repeat this process until, um, until the book is done. So, um, anyway, it's a lot of work and it's tiring and stressful. And I tell, I've been telling her like, this is the season of my life I call being tired because not only drive the book, you know, obviously we have a lot of other things. There's some stuff I can't tell you about that, but we are about a month away from ClickFunnels five year birthday and we're rolling out this insane new learning platform. That's all I can tell you right now.

That is going to change, um, the marketing entrepreneurship world forever. So we have that task. We have a new funnel that went live last week. That's killing it right now. We got so many things, so many software updates, so many big software changes. We're gonna be announcing the meeting today

for three hours is Funnel Hacking Live. Like we're planning Funnel Hacking Live. I'm about to start asking all the people who are gonna be speaking to come and speak. We're trying to finalize speakers. And anyway, just there's so much stuff. Um, plus I'm trying to be a present dad and father and husband and, um, all those things as well. And so, um, anyway, there's a lot that I'm juggling and trying to keep in front of church responsibilities as well.

On top of that, and just, there's, I'm not gonna lie. There's, there's a lot and I'm tired. Um, but I keep moving forward on it. Um, because I have a vision, I have a mission and I know the importance of what I'm doing and, and I believe in it and it gives me a lot of fulfillment and meaning. So I'm going to keep, keep on doing it. Um, it's funny. There's a guy who I have a lot of respect for him, but he wanted to interview me for his podcast. I was like, I'd love to. I'm super busy. I'll have you set up a time with my assistant. She can kind of help you find a time. And it was tough because we have, obviously this book's done, but then before the end of the year,

I have to do the rewrite on Doc Arm Secrets and Expert Secrets. Both those books I have to do a rewrite because we're republishing those with a new publisher as well. So basically I'm writing three books the next three months. And so even when this one's done

i have a week off i'm going with my wife on a vacation i get back and then the next book i've got like 14 days to finish that one next i've got 30 days to finish that one so it's like it's a lot but it's not loosening up super easy and then from there we go directly into uh wrestling season my kids which means i leave half days every day to do wrestling practice with them that leads all the way up until christmas and then christmas we have the basically have to get all my fun like my presentations done in december because january we have the two comic club crews and then boom we're at fun hockey live so anyway just like just the content creation uh the volume how much stuff we have to get created between now and the end of the year is more than most companies will do their entire existence. Um, and we're doing that plus all the other things, right? Um, so there's, there's a lot, and I'm not saying to complain again. I love

it, but it just made me laugh because this person, um, you know, my assistant Melanie looked at the schedule, it's like literally the first opening that he has like a free 30-minute window is in February. And so he was trying to give him the very first spot. And he wrote back and I guess was upset saying, you know, I'm busy too. I think I have to make time for you until then. Like whatever. And he's kind of upset about it. And I get it.

But then it was funny because he posted something on Facebook the other day that was like, I'm looking for a new show to binge watch on Netflix. I have any suggestions? And I didn't comment, but I really wanted to and be like, dude, if you have time to binge watch anything, you have more time than me. I haven't watched TV for forever because there's no more time. So why am I telling you this? A couple of reasons. Number one, doing this work work and I'm talking about my work. I'm talking about your work here as well. Doing this work is not going to be easy. Um, uh, it'll be to varying degrees. There's times when there's a lot of pressure, it's hard. There's times when it's

easier, but it's not, it's not little, right? So if you decide to go on this mission and to pursue entrepreneurship and do these things, it's going to, there's going to be pressure and there's gonna be a lot of stuff. Um, and honestly, if you don't have a vision of what you want to accomplish and a mission, a calling, whatever you want to call it to do that thing. Um, and it gets really tough when the heat turn, it gets turned on. Like it would be so easy for me at this point just to be like, I'm done for a year. I take a year off and nothing would shift in my life at all. Right.

But it's not about that. It's about a calling, a mission, a vision, things that I'm pursuing and I'm trying to get done. Um, cause I believe they're bigger than me and I, I strongly believe that otherwise I wouldn't do it. Right. So that was some more, you have to have that. Number two, you have to create, um, deadlines, solid, um, hard deadlines. If you've listened to this podcast while I've talked a couple of times about like letter gold deadlines, where it's like, like if you're successful, you get gold. If not, you have lead. Lead is a bullet, right? Uh, plot to our

plomo, letter gold or silver or gold, whatever you want to call it. Um, but like you set these hard deadlines. If you don't, man, it's so easy to wiggle past the thing. You know what I mean? Like I started this book a year ago and honestly, the majority of the writings happened in the last probably 45 days. Um, I could have gotten the book done last year if I would have blocked out, you know, two months just to do it, but I couldn't sell other things, but it wasn't until like I had the hard deadline and I'm grateful for my publisher basically giving me money because it forced me to have a deadline. Otherwise, man, in fact, Friday, I almost pushed it out. I had a literal entire email with them

saying, explain why there's no way I could possibly do it and then um joy on my team is kind of my uh head of content development she's helping me to to get this things done and get all the writing done hit the timelines and all that kind of stuff she's doing the editing kind of behind falling behind it doing the editing the book um she's she um i was not sending email i asked her about it she's like wait wait hold on so i mapped out a new schedule like okay if you can write can write two chapters every single day this weekend and then this on Monday and this between these meetings to get this part done and set out a structured schedule where I have to run and have to race to be able to even do it.

By doing that, it's forcing me to actually get it done. And again, if it wasn't for that deadline, this book would not be done for another six months or so. So having a solid deadline, either a real one or a fake one that you pose upon yourself. But regardless, you have to stick to it and not let it shift. So that's number two. Number three, you need to build out an amazing support team. It's not just, you know, at the office, but, but all aspects,

aspects of your life, right? I got my amazing wife and the support network here at home that allows me to do these things. Um, I support network at work. I have support network in my writing. I support network in the running of the company and the, like all of the departments are able to run. I'm able to do this because I have such an amazing support network. Um, it's interesting.

Stacey and Paul Martino, you guys probably heard me talk about them. They're sort of inner circle members who run relationshipdevelopment.org and help save marriages. They just moved here to Boise and I had a chance on Saturday to go swing by their house really quick.

And they're really, really good at setting up structure and systems for the things in their life that will normally suck away your time so they can focus on their work. And so much so, like, they have a nanny who helps watch the kids. They have a house manager that goes shopping for them,

buys the things. They have people for all these different tasks because they're like, I should only be doing this. Everything else needs to have a person and a system in place to make sure it actually happens. And so I was watching them as they're plugging these people. As soon as they moved here, boom, they have the checklist, the systems, plugging people in, hiring, getting them in place so that so like like we're

gonna go to like saturday like we've drive whole foods by the stuff we never want to drive there again so we're getting the person we're building out the system so it's like we've done this once we bought stuff we like we figured it out i will never have to assist this task again because now it's all documented we can plug somebody in to do that thing and they built this they're building a support network here in the new home they in the new area they just moved into and so same thing's true for you man if you want to be an entrepreneur and you want to create these amazing things like you've got to start building out the support networks around you like in your home so your home life doesn't crash your business so your business doesn't crash you know like whatever project you want to take the first step

is like can build out the the the structure and systems around that to support it so i can actually do what i need to do a lot of times we go and we try to do some amazing things without the structure in place. And that's why often we crash and burn. So there's three big tips. I'm home now. My kids are out playing soccer on soccer field, which is exciting.

So I'm going to go. Thanks again for listening. Appreciate you guys for being subscribers to this podcast. I hope that you get something out of every episode I publish. And hopefully that when the Traffic Seekers books come out, you'll read it because I am literally bleeding for my fingers for you. Not literally, I'm figuratively bleeding for my fingers for you. And I hope you love it and appreciate you all. Thanks so much. I'll talk to you soon. Bye, everybody. Would you like to see behind the scenes of what we're actually doing each day

to grow our company? If so, then go subscribe to our free behind-the-scenes reality TV show at www.funnelhacker.tv