Marketing Secrets with Russell Brunson - Why Blackmailing Your Dream Partners Is A Bad Strategy...

Episode Date: August 23, 2018

How Alex Becker got me to think he's literally the coolest person on earth by just being a cool person. On today's episode Russell talks about the difference between trying to build a relationship with someone the wrong way and the right way. Here is some of the awesome stuff you will hear on today's episode: What has happened to Russell 3 times now while trying to buy domains. Why extorting money from someone is guaranteed to backfire when trying to build a relationship. And hear an example of how you can actually build a good relationship with Russell, and you could both benefit. So listen here to find out why extorting money from someone is never a good way to build a relationship. Transcript - https://marketingsecrets.com/blog/why-blackmailing-your-dream-partners-is-a-bad-strategy Learn more about your ad choices. Visit megaphone.fm/adchoices

What's up, everybody? This is Russell Brunson. Welcome to the Marketing Secrets Podcast. I just jumped in the wrong car. I'm just going to be moving from this car into the other car as we start this thing off. And my guess is it's already turning out to be an amazing day. So the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets.

All right, everybody, welcome back. Now I'm in the Jeep and a much better driving experience here. Our house is in the middle of a remodel thing and so all the cars are out and I just jumped in the wrong one and both my keys were in it so it started. Anyway, long story, but I want to jump into something really cool and important and special for all of you guys today. So I want to talk about like how to be smart about doing deals with people. In the last few months, there have been a couple domains that I have wanted and needed. Some were based on our trademarks, some were based on other things. And sometimes people are cool and you're like, can I buy the domain?

They're like, sure, here, you can buy it. But what's happened now, I think three times, not once, not twice, but thrice, is someone's on the domain and we're like, hey, can we buy the domain? And they know who I am, right? So the first thing they do is like, oh, and they lick their greedy chops and they're like, yeah, I'll give it to you. Like literally one guy wants to give me a domain for a million and $1.3 million. Insane. And it's like not even that good of a domain, but it's like one that it me a domain for $1.3 million. Insane.

And it's not even that good of a domain, but it's a trademark term we have. And I was like, dude, I'm not going to give you $1.3 million for this domain. He's like, I want to set up a relationship with you guys. I'm like, well, this is not the way to do it by extorting me for $1.3 million. You're a moron. Same thing happened with this other domain where this person was negotiating. We were trying to get the same thing. I knew was and and it was a it was a branded domain of something that like we can get our lawyers to get but i'm just trying to be nice to them and

like hey like can we buy it from you you can't use it you know and it's something that that would mean a lot to me and they're like oh well we'll do it for this but and like insane like numbers and things in negotiation and it was funny all three of these people all three of them said that they had the domain because they, they wanted to, um, to build a relationship with me. Yet then they tried to like, like blackmail me into paying them a bunch of money for this domain.

I was like, that is literally the worst possible way you could ever build a relationship. Like all I want to do from this point forward is like, I can't even say it out loud because it'll be on public record someday. It's just, I don't want to be nice for those people. Right. So we're like, if I ever see or hear the names again, I'll have an instant bad taste in my mouth. And it's just like the worst possible way to build a relationship. Okay. So I say that on the one side, okay. All three people who, who had these domains were people who were struggling, who wanted to

build a relationship because they thought that like they had a relationship with me, it would change everything. Right. But then they went about it completely wrong. Now flip to the other side of the coin. Uh, some of you guys know Alex Becker. So Alex Becker is a dude who's super successful. He's got multiple seven figure companies, an eight figure company, and just a smart, smart dude. Right. And, uh, I messaged him cause he's got this, um, the software platform. That's really cool. And I was like, hey man, your software's cool. I'm like, is that like the custom code you guys wrote or is it a script?

And he's like, oh no, we custom built it and kind of told me about it. And I was like, cool. And then I was like, well, I'm building something almost identical. I will literally be a competitor of yours. And I was like, but yours is awesome. I'm like, can I license it from you?

And he was like, hey, how about this? If we can jump onto a 30 minute call talking about your book funnel, I'll just give you the whole thing for free. I was like, what are you serious? He's like, yeah, man, no license. If he's necessary, I'll just give it to you for free because I would love to pick your brain for 30 minutes. Now look at the two opposite ends of the spectrum. Okay. Alex could easily be like, dude, no, you're a moron. Like we're, we will be direct competitors. You'll be taking money out of my pocket, but instead he's like, no, I want to build a relationship with you. If you do a call with me, I will give it to you for free.

And just made it this super cool, exciting thing. Well now every time I see Alex Becker, every time I see his face pop up in a newsfeed or a YouTube ad or anything, I'll be like, that dude is awesome. I will never forget it. And someday down the line, he's gonna be like, Hey man, can you do this one weird thing for me? And I'll be like, you know what? You are awesome.

I have a good taste in my mouth every time I see your name because you treated me well, like because you actually wanted to build a relationship and you were smart about it. You didn't blackmail me or try to like make it tough or make the deal hard. You're just like, you know what? Russell wants this. I'm just going to give it to him because something good could happen in the future. And it was just an easy way to do it. And I want to stress like how important that is. Um, for me as on the receiving end of it, I know how it makes me feel. Um, on the giving end, those are the type of things I try to do as well. Like I'm always trying to like pay attention to those things. Like, Hey,

I could try to get some money from this person or I could just do them a favor and doing them a favor for me and for all of you should be worth a heck of a lot more than, than the money. Right. Um, and so, um, anyway, I just a heck of a lot more than the money, right? And so anyway, I just want to share with you guys because everyone's got opportunities to make an impression and it's happening all the time. And if there's somebody who you'd want to work with, who you can help in some way, don't try to like blackmail them to get money or whatever. Like be smart about it. Give it to them.

Build a relationship, like a legitimate relationship by being awesome and doing something cool because, um, that way that's how you, um, that's how you build the relationships the right way. So anyway, that's all I got. I'm going to the office today. We just had a whole planning meeting with Stu McLaren on this new thing we're doing. It's so exciting. And you guys are gonna freak out. Um, I worked on my book last night. The traffic seekers book has officially begun. I've been, I was doodling all night last night, which was fun. And so many cool things I wish I could share with you all. But you'll see them.

You'll start seeing them unfold over the next few months and over the next year. But some really cool, amazing things. So that's what I'm giving you right now. All right, guys. Appreciate you all. Have an amazing day. And we'll talk to you soon. Bye, everybody.

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