Marketing Secrets with Russell Brunson - Winning Vs. Personal Development

Episode Date: July 31, 2019

An interesting analogy from the top soccer players in the world. On today's episode Russell talks about the way soccer works everywhere in the world with the exception of America, and how it relates to personal development within business. Here are some of the awesome tidbits to listen for in this episode: Why soccer in America is more focused on winning, while other countries are focused on the development of individual players. How personal development in soccer relates to the personal development of people in your team at your company. And why it's important to help your team develop instead of focusing solely on making money. So listen here to find out how business and soccer relate, and how personal development helps both of them in the long run. Transcript - https://marketingsecrets.com/blog/228-winning-vs-personal-development Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey, everybody, this is Russell Brunson. Welcome back to the Marketing Seekers Podcast. I hope you guys are having an amazing day. I had a fascinating conversation with somebody who was at the top of their game yesterday, and I got a couple insights from it that were so interesting. I wanted to share them with you guys here today.

So that said, let's cue up the theme song. When we get back, I'm gonna share with you guys some really cool insights about developing your team and developing yourself. So the big question is this. How are entrepreneurs like us us who didn't cheat and take on venture capital, we're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world

and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson, and welcome to Marketing Secrets. Alright everybody, welcome back. Okay, so Sunday, most of you know at this point, if you don't, I am a Mormon. We call ourselves members of the Church of Jesus Christ of Latter-day Saints. And in my church I have a calling where I get to interview people and check in with them. And so on Sunday after church, I had interviews with a bunch of different people. And so I'm interviewing them all. And it was really fun to get to know a bunch of people who go to church with us kind of at a different level. And then the last interview I

had was with this guy. And we were about to start the interview and we started talking about soccer. He's a soccer coach. He's a soccer coach here at the high school, but he's also like, um, runs the soccer organization here in Idaho. And he's also one of the main guys in the national level. And, um, we start talking about what he's doing. He's like, you know, every weekend he's flying to New York and finding different places for soccer. And on top of that, he's a doctor. So he's also doing his, you know, his, his business and then he's doing soccer stuff because he's super passionate about it. Anyway, but it was really fascinating. We were talking about soccer and wrestling and just different things about different sports.

And he started telling me that what he's trying to do right now is to adopt a lot of what other countries do in soccer here in America. And it was interesting. He told me about, and I didn't know this, but he talked about in other countries outside in soccer here in America. And it was interesting. He told me about, and I didn't know this, but he talked about in other countries outside of America, the way the soccer program works. Which, by the way, he said soccer is the number one biggest sport in the world. I didn't know that either. So there you go.

Another interesting fact for you guys today. But what he said that was interesting, he said that in other countries, let's say you are a little league coach. I don't know what they call them in soccer, but you're a coach of a kid's team, right? And you get a team and you find someone who's talented. And if you are the person who discovers that person, so the way the organization structures, if you find the person and you help develop them at a certain level and then you move them up to the next level and say, hey, this guy's a rock star and you put them on the

next higher level team. And then if that person is really good there and they get up next level next level all the way to the professionals and then eventually they become professionals and then they go from team to team and they get sold along the way right kind of basketball like if you you know if you're traded in the nba from the chicago bulls utah jazz you get paid you know whatever 20 million bucks to be transferred over to this team and you have a new your new player contract but he said what happens in soccer that's interesting, he said that, and he was telling me the name of some soccer player that I probably should know,

but I had never heard the person's name before. He's like, recently he just got traded from this team to this team, and the cost to trade him was $70 million. And I was like, oh my gosh, that's crazy. He said, but what's interesting, he said that the way it's structured in soccer is that $70 million contract that moved him over. He said, you know, the player will get whatever that, whatever his percentage is, like 20%, right?

But then all the rest of it goes back to the people in his career that brought him up. So, you know, the person that is at the college level and then the high school level and junior high, all the way down to like the Pee Wee levels. And so that if you were the Pee Wee coach who found him and developed him initially, when you got him to the next level, like you had a contract with him saying like,

I get 5% of his future earnings because I was the one who found him. So he said, he was talking about the people who found this guy, you know, 20 years ago, it was his first coaches when they got the $70 million contract, 5% that went back to this, this original coach, uh, to his club team or whatever. And, uh, I was like, Oh my gosh. He said, yeah, because he said, that's how soccer works in, in Europe and in these other countries, but not here in America. In America, it's, you know, there's none of that happening. He's like, I'm trying to develop that here because he said, what happens is that, that, um, they, they treat the game differently over there because of how, how they're rewarded. Right. And he said, it's interesting. He said that, you know, in America, what they do to take the kids and their whole goal here

is to get the teams to win, right? So when you start soccer, they're like, okay, you know, you're a big kid. You're going to be the goalie. You're the fastest. You're going to be forward. And you're this and whatever. And they put people in these spots, right? And this is like when they're, whatever, eight years old.

And then they start playing and say, okay, we're gonna make you the best in the world at this spot because you're the fastest kid. So they do that. And at first they start winning because they got the best kids in the best spot and they start beating all these other kids, right? Then what happens is that they're eight year olds and they're nine, 10, 12, 15,

and by the time they're 18 years old, what's interesting is that the kid who was the fastest as an eight year old isn't necessarily the fastest as an 18 year old. And so, but they've been training in that one spot for the last you know whatever however many years and they get the bigger levels and they start losing which is why i guess apparently america doesn't do as good at the the national levels i think they're getting a lot better now but they haven't been as competitive because because they've been they train all their kids to win um and because of that they're not

developing them as as athletes all like all-around athletes as much they said if you look at what happens over in europe these other countries you said because of the way they're financially rewarded they look at the whole game differently and so they bring these players in and they don't care about winning at first so the only thing they care about is player development how do we make this player better if we can make this player better then it's more likely they're going to go on the next level and different levels and we'll get paid somewhere in the future. And so he said that they bring people in and they don't say, because you're the fastest, you're the four, so it's like, we need to develop you as a player. So you're going to play four and you're going to play goalie

and you're going to play this and you're going to play this. And they move people around and they focus a lot on character development, making that person better and better and better and better. And then what happens is then all these rock stars start rising to the top, and they're all getting developed. Because all the coaches are focusing on the personal development of the player, that's what makes them amazing. And by the time they get to these higher levels, everyone who's made it through those levels have been developed so far that they're amazing.

They can play anywhere, and they're just better athletes, they're better soccer players, and that's how these guys win these world championships and titles and all that kind of stuff and i thought that was so fascinating i told him i said oh my gosh there's such a cool life lesson there like how many times do we focus on winning right in business like i gotta make a million dollars i gotta do this i gotta do that you know we're focusing on on winning which is the short-term win typically as opposed to development and so what that means for you guys, initially it's your own personal development, right? Like a lot of times people are striving so hard to make a million bucks or hit two comma club

or whatever the thing is to win, they don't focus on what's wrong with them, right? How do I develop myself personally? Okay, I've been in this business now 15 years and if I could tell you the amount of people that I had known who've come in this world, made a crap ton of money and then lost it all because they never developed themselves, like You wouldn't even believe it.

And so that's kind of the first phase. But those who focus on personal development, that's why I think one of the really interesting and fascinating things about the network marketing industry is that they're so heavily focused on personal development, which is why so many great leaders come out of that profession because they focus so much on personal development, which is why so many great leaders come out of that profession because they focus so much on personal development. I think about me, when I was getting started, I struggled in business and then I started going to Tony Robbins events and stuff. As I developed myself as a person better, as I started reading more books and started studying, started learning stuff, then my business grew as a byproduct because I became

a better person. That's kind of the first phase. And the second phase is now you start having your teams and your people, right? I think this is a mistake that unknowingly I made a lot in the last decade is that I brought people in on these teams who were good. And I said, okay, you're good at this, you're good at this

and put people in. And then I just assumed they were gonna be amazing and I didn't focus on their personal development, right? I focused a lot more on the personal development of, honestly, you guys, of my customers, which is why I think we've been super successful. But I haven't spent nearly enough time and attention to focus on the personal development of my team, which is something I'm rectifying and changing now. I'm now sending a lot of my internal team to different events to learn how to become better at what they're doing.

We're sending books to our people. We're doing more personal development. We're bringing in a coach to specifically just work with our team and our leaders and our people like that. And so I'm trying to do more of that inside of our business. So anyway, I thought it was just fascinating to look at this lesson from soccer and how the best in the world are doing this thing. But then looking at that, how do we apply that to business? To look at this lesson from soccer and how the best in the world are doing this thing, but then looking at that, how do we apply that to business? It's like, man, I need to work not just on my business so I can go win and make money,

but how do I focus on my own personal development and then development of my team? As you start shifting the focus to that, all the stuff you're trying to do will come. Again, apparently in European countries, as kids, they don't care if they win or lose. That's not the focus. And because of that, by the time they're top levels, they win. And it's almost the same thing here. Stop focusing so much on money, money, money, money, and focus on how do I develop myself? I've heard Stephen Larson say so many times that business is the best personal development course of all time.

You get smacked in the face and you learn so much about yourself and your abilities by being part of it. Anyway, it's fascinating. All right, that's what I got for yesterday. Hopefully that gives you some thoughts and ideas for yourself and for your team, something I'm going to be focusing a lot more on with my team. Hopefully that will benefit you guys as well. Thanks again, you guys, and I'll talk to you all soon. Bye, everybody. Would you like to see behind the scenes of what we're actually doing each day to grow our company?

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