Marketing Secrets with Russell Brunson - Without This, You're Guaranteed To Lose

Episode Date: September 11, 2019

Without this one thing, he would never even let his wrestlers step on the mat. On today's episode Russell talks about a lesson he learned long ago from Dan Gable about knowing you're going to win, and how he applies it to his life today. Here are some of the awesome things to listen for in this episode: Why his daughter's soccer team didn't believe they could win, and how that effected the game. How hoping for success is giving yourself an excuse to fail. And how Russell applies one Dan Gable quote to his relationships, business, and when he competes in sports. So listen here to see why knowing you will be successful is the key to making it happen. Transcript - https://marketingsecrets.com/blog/240-without-this-you-re-guaranteed-to-lose Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey, everybody, this is Russell Brunson. Welcome back to the Marketing Secrets Podcast. I hope you enjoy being here. I try to make fun, exciting, cool podcasts that I would actually want to listen to, so hopefully you guys are enjoying this. If so, please make sure to go to iTunes and subscribe. That way you make sure you get all the future episodes

that are coming up. With that said, let's jump into the theme song, and I got something really fun to talk to you about today. So, the big question is this. How are entrepreneurs like us us who didn't cheat and take on venture capital, we're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the

answers. My name is Russell Brunson and welcome to Marketing Secrets. Alright, so my lesson for you guys today stems off of going and watching my daughter play soccer this weekend. Now my daughter Ellie, she's into soccer and she loves it and up to this point she's always been on like the, I don't know what they call it, not the league teams, but it's like the local Boise league, right? So it's like not a super hard league. And so for the last couple of years, their team that played together got better and better to the point now they just thrash everybody.

And so this year they decided like, hey, we should go up and we should go to a bigger division. And so ClickFunnels sponsored them. Well, I say ClickFunnels, it was really me. I don't feel good taking money out of ClickFunnels to sponsors, but we sponsored them. And, uh, now they got these cool jerseys that have ClickFunnels logo on the back, which is kind of cool. And they're playing in this new league and they had the very first game this Saturday. And, um, they've been working really, really hard. They got a really good coach. Uh, they got good people around them. They're, they're, they're practicing hard and the girls

are doing just awesome. And they're trying to figure out like, you know, this next level, like, where am I at? Like, am I going to be good? Am I going to be bad? Like what's going to happen? There's all that fear of like the new thing. Right. And before we left him or Ellie saying, well, just let this, this league's way better. This team's way better than us. We're going to get killed. And she was telling me that as we're driving to go to the soccer game, I'm like, you can't, you can't say that you can't go into a game thinking you're going to lose or you're going to lose. Like, that's just how it works. Like you have to, like, you can't do that. And, um, and I remember watching as they got out on Saturday, started playing, they did really good at first. It was a tie game for a long, long time.

And then the other team scored once. And then it was like, boom, boom, boom, scored a bunch of times in a row. And, um, they fought well, but they ended up losing at the end. But as I was watching them, it reminded me of, uh, this video. I used to watch this movie back in my wrestling days and it was a VHS tape that I bought that, um, that was talking about, um, arguably one of the greatest wrestlers. Um, and definitely the greatest wrestling coach has ever come out of America. And his name is Dan Gable. The Dan Gable, if you look at, he's like, I've talked about him before on this podcast.

He's like the Michael Jordan of wrestling, right? Like, his name's synonymous with wrestling. When you hear, who's the greatest wrestler of all time, people say Dan Gable, right? So Dan's amazing. And as good of a wrestler as he was, he then went on and started coaching the Iowa Hawkeyes. And they won, like, I don't know, like 20 championships in a row afterwards, and he was like one of the most winningest coaches of all time of any sport, and just as good of an athlete as he was, he was even a better coach.

And so this video we used to watch, it was him coaching his athletes, and he told Gable's story, talked about his only loss he ever had, he only lost once in high school, and then, or excuse me, he lost once in college, his very senior year, last match he lost, and he got so upset, he started training for the Olympics. And he would work out seven hours a day. And he went to the Olympics. And the Russians specifically said, like, we're going to train an athlete just to beat Dan Gable. And he went to the Olympics.

And not only did they not beat him, nobody even scored a point on him in the Olympics. And that's why Dan's like this legend in our sport, right? And then I started, so he tells that story in the beginning of the movie. And so he got excited. And then it shows him switching to coaching. And then what do you do with his athletes? And I still remember there's some quotes like, like, uh, Tom and Terry Brands are these twins who, uh, Tom's now the head coach, Iowa Hawkeyes. Now that Gable's retired. But I remember him saying, uh, in the video said we used to do stuff to make a billy goat puke. Like that's how tough Gable's practices were. And they show the practices.

They talk about everything. And they talk about the mindset and the mentality and all the things you have to have. But there's this one quote that I remember I didn't get when I was a teenager. I used to watch this all the time. And Gable said, I would never let an athlete step on the mat unless he knew he was going to win. And I remember thinking that. I'm like, but what if he loses? And I didn't get it at the time. But I used to watch that like literally at least once a week,

we'd watch that sometimes multiple times a week. Cause it gets all motivated and pumped up for wrestling and for our tournaments. And so we always watch it ahead of time, me and my wrestling buddies. And every single time that line would come up, it would stick in my head. I was like, I didn't quite get it. He'd say, I would never let an athlete step on the mat for me unless he knew he was going to win. And, um, and as I got through, you know, my later years in high school and started competing at the college level, I started understanding that. Um, it was interesting cause I, uh, and I'm sure if anyone's done sports before, he probably had this before, but like, for example, one of my, one of my best friends or my favorite

people, um, we would wrestle together, wrestling practice. And I had some weird mental thing where I just, in my head, subconsciously, I thought he was better than me. And so every time we'd wrestle, he'd beat me and not like a close match. Like he'd beat me. Like I was a little girl who had never wrestled before. Like it was, it was, it was bad. And then me and him would go to a tournament together. We're in the same weight class. And like, I would win the tournament and he'd take like fifth, right. Or we go to this tournament and like, he would, he would, um, he would lose to somebody by five points. I'd wrestle that same person. I would tech fall, which means I win by more than 15 points. They stopped the match early. And it was just like, but for some reason,

like every time I step on the net on the mat with this one guy, my friend in my head, I didn't think I was going to win. And so I would lose. It was so frustrating. It's so like, I just drove me crazy. I'm like, I don't get it. Like I'm, I beat all the people you lose to. to, but I can't beat you. What's going on? And that's when I started like hearing this message in my head from back from watching this Gable video of just like, um, I, you know, I've never let a wrestler step on the mat unless he knew he was going to win, uh, before he stepped out on the map. And, uh, I started thinking that with my daughter, like she stepped out on the field and she did not know she was going to win. In fact, she thought, you know, probably gonna lose. And so they went out there and then they lost. And, um, I thought about how that, like how many times in life that, that, that message applies. Right. And,

and obviously for the context of this, um, this podcast, it has to do with your business, right? Like how many times do we get into business? Right. I hope I'm going to succeed. I hope this is going to work. I hope, I hope, I hope, right? Now that's the equivalent of me stepping on the mat saying, I hope I can beat this guy, which means I don't, I don't know if I'm going to win or not, but I hope I can, right?

Like that's the mentality that I, that you're stepping out of the mat. And if you, if you do that most of the time, at least the majority of time, you're going to lose because you're hoping you can win. Dan Gable said, they said, I don't let any athlete step on the mat unless they know they're going to win. And they may not win, but they must step on the mat knowing that they're going to lose because you're hoping you can win. Dan Gable said, they said, I don't let any athlete step on the mat unless they know they're going to win. And they may not

win, but they must step on the mat knowing that they're going to win, right? When I step into a business, I don't say I hope I'm going to be successful. I step in knowing I'm going to be successful, knowing I'm going to win, knowing that no matter what happens, no matter what the, what the trials, the problems, the, the ups, the downs, the sleepless nights, things like, like I know I'm going to win. Cause if you go into like hoping you're going to win, when those things pop up, the trial is like, ah, like I knew I wasn't going to, the downs, the sleepless nights, things like, like, I know I'm going to win. Cause if you go into like hoping you're going to win when those things pop up, the trial is like, ah, like I knew I wasn't going to, you know, I was, I hope I was going to be successful, but I kind of knew it wasn't going in the back of my mind. I knew it wasn't going to be successful. Right. You know, like you let yourself off the hook. If you're hoping it's going to be successful,

you can't go into something having hope and thinking like, I hope I'm going to win. And especially going and thinking like I may lose. right? You've got to go in believing a hundred million percent that like, I'm going to be successful. I'm going to win. Like I'm stepping on this mat. I'm going to beat that person. I know I can beat him. Okay. Otherwise Dan Gable wouldn't even let you get on the mat. He would look at you and be like, nope. Like I'm not like you have a doubt in your mind. I can see it there for you. I'm not going to let you compete for me. I'd rather lose this match. Like have a forfeit than let you step on the mat, not knowing you're going to win. And that's the kind of mindset he demanded out of his athletes. And that's why they won the 20, whatever NCAA championships

in a row, because he'd never let an athlete step on the mat unless they knew they were going to win. So for you as your coach in this marketing sphere, in this business realm, I want to make sure that you guys go in with the same thing. Like don't step into a business unless you know you're going to be successful. And if you don't know you're going to be successful, it means you got to step back and spend some time on yourself, on personal development and understanding yourself and your own skillset, believing in yourself enough that you can go out there and have success. Otherwise it's going to become, it's difficult. Like if I didn't know I was going to be successful every single day walking into the ClickFunnels

office, if I was scared, if I had fear and anxiety, all these things. And I'm not saying those things aren't there. There are times I'm definitely scared or nervous or excited or all those things. But I know when I step out on the mat, I'm going to be successful. At 10X Growth Con, when I stepped on the mat, I knew I was going to be successful. And if you watched the first one, we did. I made $3.2 million in 90 minutes. Second one, I failed.

I fell flat on my face. But regardless, when I stepped on that I stepped on that stage, I knew I was going to be successful. Same thing at Funnel Hacking Live. Same thing when I speak at other places. Same thing when I'm selling on a webinar. Like I don't go into like hoping it's going to be successful. I go in knowing I'm going to be successful. And that's the mindset you've got to have. And so if you don't have that mindset yet now, it might be the thing that's holding

you back. Okay. You're hoping to be successful because you're hoping you're, you're, you're willing and able to let yourself off the hook. And that's why you're not hitting the goals and the things you want. So that is my, my message for you guys today is that for you to go out there into, and again, use this as for business, but use it as a metaphor for all aspects of your life, right?

There's the girl you want to ask out on a date. If there's the, the, um, the business venture you want to, the partnership you want to do, if there's the, the, the relationship, you know, whatever that thing is, you got to step into that, having absolute confidence, absolute certainty, knowing that when you step on the mat, you're going to win. And if you do that, your likelihood of winning will go up. Okay. It's, it's the weirdest thing. Um, and you know, me losing to my buddy over and over and over again, because I had this, this seed of doubt in my mind that like, man, he always beats me, let alone the fact that I beat all the people he loses to, but because I had this belief that he

was going to beat me, he beat me. And it was just that it was a belief and it's something that you can shift, you can change. And I wish I would have understood that at a deeper level back then, but I understand it now. And I want you guys to understand it now because it'll make your jobs, your business, your growth, your relationship, whatever you're looking for so much better when you go into it with absolute certainty, knowing that you're going to win. And that's my message for today. And with that said, I'm going to leave you guys to think about that. And if you've enjoyed this, please, please, please go to iTunes, subscribe to the podcast, number one. Number two, leave a comment. And if you really liked it, please take a screenshot of this and post

it on Facebook or Instagram and tag me. You do at Russell Brunson and that'll tag me on Instagram. If you do at Russell Brunson live, they'll tag me on Facebook and use hashtag marketing secrets. I'd love to hear what you guys are thinking about this and other episodes. And with that said, appreciate you all. Thanks so much for everything. And I'll talk to you guys soon. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind the scenes reality TV show

at www.funnelhacker.tv.