Marketing Secrets with Russell Brunson - Your Own Personal Coaching Session With Russell

Episode Date: July 26, 2017

Pretend this message was for you and take it to heart. On today's episode Russell and Steven talk about how they and others have been able to find their voice, figure out what they're good at and be successful. Here are some of the cool things you will hear in this episode: Why no one is really successful overnight, you just don't see the previous work put into their craft. Why you need to figure out what part of the game you are good at and focus on that, then find others who are good at the other pieces. And also hear about some of Russell's inner circle members who have found success and why. So listen hear to find out what you need to do to make your business successful. Transcript - https://marketingsecrets.com/blog/your-own-personal-coaching-session-with-russell Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey everyone, this is Russell. Welcome to a camping edition of the Marketing Secrets Podcast. So, the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson, and welcome to Marketing Secrets. Hey guys, I want to do a really special podcast today, because I think for some reason, a lot of people thought this whole entrepreneurship business was going to be easy.

And there's going to, they're going to get rich quick and all those type of things. And the reality is, um, it's hard. It's really hard, especially the first two or three years. Um, you got to find your voice. You got to create a brand. You got to build a movement. You got to create products. People actually want you to figure out what it is you're selling and how to sell it.

And yet there's a lot that goes into initially. And I think that sometimes we get seduced, um, by how quick and easy because, um, you know, overnight success stories, we can make a million dollars in five months, um, come on the back of three or four years of, of, of work and effort and, and time. And, um, recently, uh, one of our, uh, coaching clients, um, uh, they, they've been struggling. And as I kind of saw, they were doing the motions but they weren't having success and I realized that the reason is they hadn't put the time in ahead of time and I sent them a voxer it's about a 15 minute vox message that kind of went over this

and I've edited out from that message all the stuff that relates to them because it doesn't matter who they are but it was a message I think everybody needs to hear and should hear because you have to realize that there's a lot that goes into it. And sure, maybe there's other businesses you can start. Maybe you can go start an Amazon business or things like that, where you just need to buy a product, post it. And that's how it is. But if you want to be a leader, you want to be an expert, you want to change the world. Um, it takes some time. You think about it. People go to school for four, eight, six, 10, 12 years to try to get a job that pays them 50 to a hundred grand a year.

Like you're trying to make, become a multimillionaire. You think it's going to happen overnight? Like it takes the energy. So I want you to listen to this Voxer and just, um, hopefully it's a coaching call for you and think about, um, the effort you got to put into it. Um, think about the team you need to build, think about who you need to become to have those huge successes. Now, this thing I talk about a couple of people, I've mentioned Anthony, I'm talking about Anthony DiClemeni from Biohacking Secrets. I talk about Kaylin. I'm talking about, if you look up Lady Boss Weight Loss, you'll see Kaylin. And I mentioned a couple of my inner circle members by name.

I may not have said their full name, but that's kind of who they are. So you have some context as you're listening to this. Listen to this Voxer. Use it as a personal coaching call for yourself. And I hope that it gets you excited and fired up to put in the effort effort you need to take over the world and to really change people's lives. So there you go, and I'll talk to you soon. Hey, what's going on, everyone? This is Steve Larson, and I work for Russell.

I am his assistant, and he's asked me to go and clean up a lot of the audio for this podcast. So as you listen to this episode, just know that Russell is answering the question, really, if I'm just one funnel away, then how much farther away is that funnel? Yeah. So, I mean, I don't know all the answers ever. But from my experience, I don't think you're seeing people's highlight reels and you're not seeing the rest of it, right? And things can be shortcut they can speed up um but like anthony for example if you knew anthony's whole story like it wasn't like he became this biohacking dude like anthony was my coaching partner for three years and he was barely scraping by for three years in the weight loss market going hard and heavy targeting weight loss and women i mean weight loss is by far the most

competitive market on planet earth so it's like to to be successful there you have to be super um like a very unique angle or have an amazing story be one of the best sales people or the best copywriters or whatever that is right to be dominated like anthony's tried weight loss for three and a half four years i knew him and struggled struggled struggled struggled it was like for him to have success we had a shift from weight loss into a completely different angle, right? Blue ocean, like biohacking thing. And that's where he's financing success. But in that time, I mean, if you look at his story,

like he came down with Lyme disease. He spent two years biohacking himself on his deathbed trying to figure out how to survive. And after he figured it out, then he went on this mission where he literally, like, I love Anthony because his heart is so big like i would say conservatively he probably coached at least a thousand people in three years most of them for free because they couldn't afford it and he just loved people so much he cared so much about him

and that's how he found his voice that's how he has so much certainty like when you talk to anthony it's never like it's just absolute certainty so people plug into that right like the absolute certainty is like there's no people follow me because in this thing that I'm good at I have absolute certainty I have no no wavering doubt right like you're plugging because like wow Russell is certain so like I need to follow that and so but that certainty doesn't come with by positioning or posturing it's it's it's by putting in that that work ahead of time right and just mastering and like, and the point where you just know, right. So that's Anthony's journey. Um, Kalen's is, is different.

Kalen has such an amazing story. Like how much weight she, she, she, she gained, she lost, and she happens to become one of the best salespeople ever. Um, like, I don't think there's any, there's very few humans on earth to become a better salesperson than Kalen, which was why they're dominating that market market because she is so good at like it's so clear on her messaging and like like she's one of the best i've ever seen um and like she's dominating there right um you know and then caleb's got just i mean caleb not overnight success or success story either he's young but man that dude grinds more than anyone i've ever met like insane amounts of hours and time and effort and in the time he was 13 years old he read more

books than i had right he had um done hundreds and hundreds of facebook lives during that time before i even started hitting like that kid's put in his 10 000 hours plus before he's 15 years old so it's like like that that's that that's what you're not seeing you're seeing like oh he's 15 years old. So it's like, like that, that's, that, that's what you're not seeing. You're seeing like, Oh, he's a 13 year old kid. Like he's successful. It's like, well, like he didn't just step into that. And some people do, some people are like insanely talented. It doesn't make any sense. Right. And it does, it does happen. But for most of us, like, it's not that way. Like, I didn't make a penny online for two plus years. And then the next like five years were like hardly anything. And then, you like five years were like hardly anything.

And then, you know, it took, it took seven or eight years before like, like I found my voice to be able to be in this market and have certainty where I felt that, you know? So how do you get that absolute certainty? It's by putting in the time, it's by doing the, you know what I mean? So I actually am the coach for the two comic club coaching program. And I love it. It's so much fun. It's fun to see because, you know, I've been doing this game now for about, comic club coaching program. And I love it. It's so much fun. It's fun to see because, you know, I've been doing this game now for about, about four years now. Uh, and for the first, uh, several years, I actually made no money with it at all. Um, I was, uh, with, with any of my funnels with, with business entrepreneurship in general. And I just, I, all I knew is I wanted

to be an entrepreneur and I started putting my head down and working and I did everything from, from stocks and options to real estate, you know, commercial and residential. I went is I wanted to be an entrepreneur, and I started putting my head down and working, and I did everything from stocks and options to real estate, commercial and residential. I went and I did e-books, door-to-door sales. I went and I did telemarketing. I mean, I did everything, and it was all with this backdrop of just wanting to be an entrepreneur and provide value in the marketplace and go do this stuff. And I failed my face off. I mean, it was one of the most humiliating things on, on, you know, in my entire life. Uh, my wife and I were living on, we were living on loans in

college. And, uh, because I was, I was, you know, my wife was basically the, you know, the, the spouse of the suffering entrepreneur. And I didn't want to be that story. And it turned into be this really painful experience. But I, I literally was listening to Russell's podcast. I was listening to these other entrepreneurs and their podcasts and the other, and I was, it was honestly them and like YouTube motivation videos and all the stuff that just kept me going with it. And, um, and just the sheer belief that it would work. And also just, uh, you know, mad obsession over the topic. Um, and if, if I could turn around and tell myself a few things now, it'd certainly be that I really wish that I had spent more time crafting my voice early on. Um, I like

what Russell's mentioning inside of this, this, um, this podcast right here telling, you know, that you've got to figure out the voice and the way that I, that I did early on was, was by regularly publishing. I just get out there and I would just speak. There was a time after I read Dotcom Secrets, I went and I was like, hey, I know enough to at least teach someone else. And I literally held a three-hour free class inside of a stranger's home. And they had all these people there, all these friends and family, and I recorded the whole thing. And that became my first info product. And I didn't know that's what it would become. I didn't know. It was just pure obsession over the task, pure obsession over the topic that, uh, that

kept me going with it. And so number one, one of the biggest things that everyone struggles with when they start doing this thing is they've, they have to find their voice. And if they can't find the voice that is, where do they draw the line in the sand? Where's the polarity come from? Where's the passion? Where's the stories in the background? And if you've never spoken before, you never put yourself out there before,

you're never quite going to know how those things actually fit together. And so it's awkward for a lot of people who are just starting outside too complicated coaching because they have never figured those things out. They don't know what that's like. So not only are they trying to create a new brand new product, right? Number one, not only are they trying to create the sales message, which have never done before either. Number three, they're trying to find their voice. They're trying to do three things at the exact same time and you can do it. But when people are going out and they're, they're expecting, Hey, I've been doing it for a month. I've been doing it for two months, but they still have never actually been successful with it. It actually, uh, you know, it's, when you look at it from that angle, tumors like, well, of course you're not successful right off the bat. You're trying to figure out your voice, your product, and your message all at the exact same time. And it's been two months and you're not happy with it. And so you've got to think of it from the other side. These guys that have been publishing for a super long time or people who have been giants inside the marketplace, you look behind every one of their success stories.

And every single one of them has got these amazing stories. Usually they're rags to riches stories. Or usually they're stories where there was so much failure at the beginning but they just kept their head down. They just kept pushing forward on the whole thing. And so those are the three things. As you start moving forward and you'll learn more about this in 2ComicClub coaching that really that piece right there will put so many of the things in place for you as you keep going forward. Find your voice, find your voice, find your voice. And I was really against finding my voice.

It sounds stupid, but I didn't want to listen to Russell. I didn't want to listen to the things he was saying when I, you know, it was before I worked for him or before anything else. But I'd be listening to his podcast and he kept saying, hey, you got to get out there and you got to find your voice, start publishing. And I actively was like against that. I was like, there's no way I'm going to podcast. There's no way I'm going to start YouTubing.

There's no way I'm going to do any of that crap. I don't want to do any of that. And it was at his event in 2016. I had no money. And I literally was building funnels and trading funnels for a ticket and trading funnels for a plane ticket and trading funnels for a hotel night stay. I mean, I had no money, but I, um, a hotel night stay. I mean, I had no money, but I just knew I needed to be there. I had been hustling for several years by that point. And I got there and I sat down and I listened to Russell and I was like, Hey, I've

worked my butt off to get here. I have no money. I don't know how I'm going to make it. But what I'm going to do is whatever he says, I'm just going to do it because I've put in the time. And I, you know, I, I just want to make this work and I know it will, I just need to keep, you know, just keep working and keep working it. And so what I did is I went and, um, I started, uh, I sat down, I started taking notes and also Russell stands up and he goes, I, every single one of you guys need to get out there and you got to start publishing. And I was like, crap, he said it, I got to do it. And I went out and I started publishing regularly. And, and the first 20 episodes that I did, uh, were really awkward. They were bad. And, um, but I, something, something happened,

something clicked, my voice changed, something happened. My confidence changed. Um, I got stronger polarity. What I believed, uh, started coming out stronger. Um, as I went, I started interviewing other people and started talking to others in the industry. I figured out the place for me to exist in the ecosystem without being competitive with everybody else. That way I could collaborate and not compete as hard, you know, in my own little blue ocean niche. Amazing thing. And what's cool is that when I started doing that, and just like those in Two Comma Club,

I know a lot of you guys listen to this podcast, so I'm just a little shout out to you guys. But I know a lot of you guys, what I say to you is, hey, if you go and you start just regularly publishing, you'll number one, find your voice. But number two, the place for your offer to exist, the place where you need to create your new opportunity, your new niche, that place will start to bubble up and start to emerge out of the red ocean, the red sub-market ocean. And it's amazing what's going to start to happen, too. You'll start to figure out the message. The market will start to tell you everything that you need to know. You don't know enough to actually be successful on your own. You don't, the market will tell you everything. Always don't try

to come up with it on your own. If you do that fantastic way to fail, fantastic way to lose money. I did it for years. I can tell you all about it. Really what this game is, is go funnel hack, which does not mean pages. All right. If the offer is online, then yes, that means pages, but go funnel hack an individual funnel, hack their voice, funnel, hack their offer, funnel, hack their message. Right? And so what you do is you, you start to see this picture that emerges out of the sand. Oh my gosh, that's what I have to go make. Here's the, here's the formula. Here it is. That's your best shot. You take your best shot at launching that thing. And then he stepped back and wait. And what ends up happening is all these people will start

to give you feedback. I wish it had this, right? They'll come with a form of complaints. I wish it had this, your product sucks at this. Don't push that stuff away. Those are the things that, that lets you know that you are doing well. Those are the things that let you know what to create and build next, right? So you take the aggregate voice, the aggregate complaint about your product, the aggregate feedback, and those are the things. That's the market telling you what to go make.

Then you go make that thing. And what's nice is when you do that and you take those pieces of feedback, you number one, take your best shot. Number two, get feedback. Number three, you turn around and tweak it and relaunch it. Now you're in this little cool little iteration cycle, but the pressure is not on you anymore. You've already launched the thing. It's already up. It's already rocking and you're

getting feedback. But anyway, so that's what I'd say. That's just my commentary on this piece right now that, uh, I completely stand by and behind everything that he's saying with this, that, that it is so in order to gain confidence confidence you gotta live it and you gotta live in it every day you gotta be the the expert the go-to person inside of the industry itself and so and it's harder when you don't have like a story because it's like like because like even the the one that i watched i know a lot about the weight loss market i've struggled with weight throughout my life um i've coached a lot of people on the market. So I was watching, not to critique certain things, but just

the one thing I know from the weight loss market and the people I've worked through it is that people in weight loss are very skeptical. If somebody doesn't have a story where they're overweight, they don't understand what it's like to be mean. That's their belief. And then in the video, you guys talked about how to target

certain areas, how to reduce fat. And then like in the video, you guys talked about like how to target certain areas, how to reduce fat. And I was like, cool, this is like a good topic. It's something people are very concerned about. People have love handles. They have this, that, and they do want to target spots. And then the advice is kind of like, don't target spot, like lose all your weight. And I felt like, like that, that message was not like that.

Most, most overweight people that I, that I know would have, um, would have that message was, was not, not only not shareable, it was like the opposite. Like it would have pushed them away. Like, well, you have no idea. You've never, you never had left handles. Like, like that would, that's what, how they would have, how they would have reacted. Right. I know that except for so many overweight people. And I've done that. Like, and you guys should know that you should know, like, if you told somebody that and say, Oh, don't worry about like your, your love handles, you got to lose this. Like, because you told someone that face to face you would know like you should have known that like this is your market like you shown that that would have repelled those people because

the number one concern that every single person the weight loss market has when they start working with the trainer is this person has no idea how i feel because they're not overweight that's why caitlin's story is so essential her success is because that's what they're all that's the biggest belief right um like that's that is the biggest limiting belief in that market people have. What's up everybody? This is Russell Brunson. I've got something really cool for you today

from my friend Taylor Wells. And Taylor spoke at our last Funnel Hacking Live because I wanted him to share a really cool concept about what he calls the revolving pricing method. And today he decided to sponsor the podcast to give you guys more access to this super cool strategy that you are going to love. It's something we've been implementing into our high-end coaching program

as well, and it is amazing. But to kind of give you some context about this offer he's making for you guys, as you may or may not know, a few years ago, JPMorgan Chase did a study, and guess what they found? They found that the average small business only has about 28 days of operating expenses in reserve. That's right, less than a month of cash on hands. Now, if you're like me, the idea of your business being one bad month away from disaster is enough to make your stomach drop. Am I right? Especially with how the economy has been lately. It's not the time to be gambling with your finances. So Taylor put together this book called The Revolving Pricing Method, and it's awesome. It helps you turn every client you close into a long-term profit machine. We're not talking about

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grab your 70% off deal, and let's start turning your clients into long-term revenue. Again, that's wealthyconsultant.com slash secrets. Do not miss out. Hey, this is Russell Brunson, and I want to jump in really quick to share with you a new assessment I found out that is insanely cool.

You guys know I'm obsessed with personality profiles and assessments, but this one is different because not only does it help you understand yourself, but more importantly, especially for us who are entrepreneurs, it helps us understand our employees, our teams, and get people sitting on the right seats in the bus so they can get more stuff done. I just had a chance to interview Patrick Lanchoni

talking specifically about this new assessment they created called Working Genius. And the Working Genius is awesome. This test, I had actually blocked out an hour to take it because I was so excited for the new assessment. And it only took me like 10 minutes or less to get it done. Yet, even though it takes only 10 minutes, like you can actually apply this immediately. I took it for myself. I had my team take it. And what's cool about it is from there, we figured out exactly what people's working geniuses are. And that's important because if you're building a team or

a company, you got to figure out, make sure that you have first off the right people, but make sure the right people are sitting in the right seats on the bus. And this is what this assessment will teach you how to do. Um, now normally this assessment, you can go to working genius.com and there's two G's in the middle working genius.com, but I got you a 20% discount on the assessment, which is only $25. So don't stress. It's not an expensive test at all. Uh, but you get a 20% discount off when you put in the keyword secrets at checkout. So don't stress. It's not an expensive test at all. Uh, but you get a 20% discount off when you put in the keyword secrets at checkout. So go to working genius.com again, two G's working genius, two G's in the middle, working genius.com and then use promo code secrets, S E C R E T S

at checkout, get 25% off. Uh, but then we'll take the test again. It takes you 10 minutes. Um, but even in a 10 minute session, you will get something that is so insanely valuable to help you understand yourself to make sure you're working in a spot. It session, you will get something that is so insanely valuable to help you understand yourself, to make sure you're working in a spot that's going to give you the most joy, number one. But then number two, it's going to make sure that you are, with your teams,

getting them in the right seats as well. So anyway, I love this assessment. Go check it out at workinggenius.com and enter the promo code SECRETS for 20% discount. Take this test for yourself and for your team, and I promise you it'll change the working dynamics amongst everybody and help your company to grow um my market is different my market is like if this stuff works so good why don't you give to me for free like that's my

market something bleeds like that's what i'm fighting against all the time right and so like you gotta know that in your market and then like begging that comes from like doing this over and over and over and over again and then doing it and then people offend it and then doing it again next time they don't get as offended it's kind of like this is the groundhog day right like every time bill murray comes back and relives the life he like does it wrong so he tweaks it comes back does again does it wrong tweaks it you know eventually like has a good life but it's like you know how many years he was in that that groundhog day experience and it's like we need that in volume a lot um but i also think like defining your message better because like it's like where the

money be made right now it's not in like traditional weight loss it's in the fads or the blue oceans whatever right keto diets like that's a hot thing so it's like when we launched to prove it we were kind of first people coming out there and now there's been this huge swell of thousands of different keto brands and products and things like that some people are succeeding some are failing but it's the ones that are like diving into this market that's hot. If you look at, again, Extra Secrets 101, like find a hot market,

ask them what they want and give it to them. What they want and what they need, right? You gotta find out exactly what they want and you sell them that and then you can fulfill and give them what they need. But that's the big thing.

You gotta understand the market super well. The only way you do that is by putting in the time and the effort. So that's just completely being honest. You've got to differentiate completely in how this sub-market, right now, Dave Woodward works for us. His wife's going into that market. She tried for four or five years in the weight loss market. She's got amazing stories. She's been a personal trainer forever. She's struggled because she's stepping up to play

with the best of the best. Finally, she's made the shift to her whole program is now called Have It All Moms. It's focusing on moms, how weight loss is within moms. It's not just weight loss, but it's also these other parts of personal development. She's carved out this ocean. Now, she's finally getting traction. It was four or five years going up the big leagues. She's a great salesperson.

She's always seen that she's struggled. Again, for you guys, you've got to find your market. You've got to find the market of what people actually want and what they're looking for. Not so much what they need. We fulfill what they need, but we've got to sell them what they want, right?

So that's that. But there's the art and the science of this game, right? I think you've heard, hopefully you've heard me talk about that. And I think most people that struggle as entrepreneurs typically are like the a students i'm guessing you're an a student like just by default like because they're really really good at the science right like that part of it but the art is something that you feel and and it's it's

different and so um that's typically people with really good students struggle with that because it's like it's because it comes naturally. It's usually the C students are the ones who really get the art of it, but they struggle with the science. For most businesses, I recommend for people, if you're in that spot, you figure out who you are. When I got started in this business, one of my first mentors told me, he said, in every business, there needs to be a starter and a finisher. You've got to figure out who you are and then like surround yourself with the other people. And at that time, my business, I was like, well, I'm a starter, really good starting,

really bad finishing. And so I was like, Hey, I need to surround myself with, with finishers. So I started hiring people at really good finishers. And that's why people always ask me, Russell, how do you get so much stuff done? It's because I have the ability to start a thousand things, but I've got a team behind me and finishes them all. Um, but I know what my strengths are. I know what my weaknesses are. If you go to if you're tony robbins business mastery he talks about

every company there's three types of personality types you got to have um he's always an artist an entrepreneur and a manager and so the artist is the person who's obsessed with that thing one's got to be obsessed like that's the artist right next person is the entrepreneur is the person's out there like risking and like crazy and going out there and doing stuff. And then there's the manager who's in the management roles, right? And so just looking at that, inherently, what are you best at? Are you best at managing? Are you obsessed with the art of this thing?

Or are you the entrepreneur who's going out there and wants to sell the crap out of it? I think at Funnel Hacking Live, one of the presentations they talked about, they took that concept, they called it, you need a hustler a hacker and a designer um and like click click fun was like um i was hustler todd was a hacker and dylan was a designer i think that was the three pieces and so and now that you can't learn the other stuff i think you can like but like that's not how businesses grow by us figuring out our weaknesses and focusing on right in business it's the opposite it's like um find your strengths and quadruple down on them and abandon your weaknesses and plug in other people in those spots so it's backwards so it's like yes

you're capable of learning those things but don't because because it's so much better to find those people and plug them in right and so even brandon and caitlin you look at them the reason why they're successful um is you have caitlin who is like the artist, right? She's obsessed with her art. And she's also like one of the best salespeople ever, right? So you have that. But her by herself would fail. And she has her husband who is like the manager, entrepreneur,

like risking, like that kind of thing. Because they have both halves is why they've blown up, okay? For me, I don't have a spouse because I don't have half. So I brought team members and partners and things like that. That's why we never blow up. It's like, okay, let's take my strengths. I know what these are.

I'm really good at this piece. Let's find somebody who has their strengths and let's team up. Now it's like, boom, now you can have way more impact with people. Whatever that is,

really understanding the market, but being obsessed with that. Whoever it is that's the artist in your business needs to be obsessed with that. Needs to be reading 40 blog posts a day, listening. Like I listened today. So I'm a marketing guy. I don't think there's, there's probably few people on earth that know more about marketing right now than me, not to be cocky, but like I'm kind of obsessed with it. Right. Um, today I think I've listened to eight or nine marketing podcasts. Um, I bought three products. I recorded 23 videos today. 29 videos today

recorded on the topic. I got done at six, came home, ate dinner with my kids. I'm actually going back in because I'm so excited about this thing. I got to keep going back in. That was today for me. It's because I'm obsessed with the art of it. There's got to be someone there that's that obsessed with it or else it's going to be really hard to drive it. You know, I got a message back. The first message that was like, Oh, Hey, so I did some Facebook lives and nobody showed up. I was just crickets. I'm like, that shouldn't bug you. If you're an artist, you should not care. You love to hear your voice and you just want to talk and share and study and learn and give and share and talk. And like, like whether people are listening or

not, it should not matter. Whoever the artist is in the business, that's the kind of level of obsession they need to have to be able to succeed. So it's like understanding that, and then if that's not you, that's cool. Find someone that's how obsessed they are, and then plug in your stuff. When you're obsessed, you plug those two things together, and now you've got a force of nature to be reckoned with, right? But there's got to be – that's the pieces. Because any business, it's like you have to get it into orbit, and you can't do that by being a normal human and just waking up and doing your thing, right?

It takes raw obsession. That's why it takes an entrepreneur to launch a business and get it into the stratosphere. And then what's the end of the atmosphere? Hire a bunch of MBAs and people to plug it in and just kind of keep the thing moving. But it's obsession that gets it into orbit, right? A rocket can't get into orbit unless it's got huge boosters that just blow the crap out of it and push it off the ground. But again, it's tripling, quadrupling down on your strengths and backing off your weaknesses and find people who your weaknesses, your strengths, that's the ability to build a company and blow it up fast.

Would you like to see behind the scenes of what we're actually doing each day to grow our company? and blow it up fast.