Marketing Secrets with Russell Brunson - Zendrop: Your Secret Weapon for Selling Physical Products with Funnels | #Marketing - Ep. 28

Episode Date: April 21, 2025

What started as one guy handing out business cards for hoverboards turned into a $10M dropshipping empire… And eventually became Zendrop, a software platform now integrated directly with ClickFunnels. In this episode of The Russell Brunson Show, I sit down with Zendrop founders Jared Goetz and Brad Kauffman to talk about how they built their fulfillment empire, the exact system they use to test 100+ products a week, and how YOU can now launch your own store super fast  without touching inventory or buying a single product upfront!! Insane, right!? If you’ve ever wanted to start an ecommerce business but didn’t know where to begin (or felt overwhelmed by products, suppliers, and tech), this episode will open your eyes to how simple it can actually be. Key Highlights: How Jared built a $10M store in 60 days… with zero inventory The “launch fast” mindset that separates successful sellers from stuck ones Why Zendrop ditched 1,000+ suppliers to build their own backend system How to spot viral product trends (and ride them before they fizzle out) Why you don’t need to show your face to crush it on TikTok The best way to test 20+ products a week (without blowing your budget) How to bundle physical and digital products into one powerhouse funnel What 3M+ Zendrop users are doing right now to scale online businesses Why this new ClickFunnels integration might be the biggest ecommerce unlock yet Whether you’re brand new to online business or looking for your next big product idea, this conversation is packed with gold. No fluff. Just real strategy, real numbers, and a clear path you can follow to build something that actually works. 👉 Register for the free ClickFunnels x Zendrop training now: clickfunnelsdropshipping.com https://sellingonline.com/podcast https://clickfunnels.com/podcast https://30days.com Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

Now, obviously if you want to sell stuff online, you're gonna need a good funnel. But if you want a great funnel, then you're gonna need to use ClickFunnels. ClickFunnels is the number one funnel builder in the world, helping more first time entrepreneurs to leave their nine to five and to launch their dream than any other company on earth.

ClickFunnels was built for the dreamer and the doer, and you can get a free four to day trial by going to ClickFunnels.com slash podcast right now. That's ClickFunnels.com slash podcast. ClickFunnels, because you're one funnel away from changing the world. This is the Russell Brunson Show. What's up everybody?

Welcome back to the show. I've got an exciting episode for you guys today. We've got two of our new partners that we've worked with for the last year preparing something amazing for you guys. In fact, we are gonna be doing a launch later on this week. In fact, before we even get into this content at all, or introduce our guests or anything,

you guys should write this down. You write down clickfunnelsdropshipping.com. That is the link. We're doing a live training this week. We're gonna be walking you guys through how to do ClickFunnels drop shipping. But today I wanted to introduce you to some of our partners on this project.

They've built an amazingly cool company. This company we saw from afar for a long time and then about a year, year and a half ago, I think we reached out to them, started working on integrating with ClickFunnels because we really thought that what they do makes what we do creates an insanely cool opportunity for everybody on the ClickFunnels platform.

And now all the work is done and now we're just starting to let the world know about what's happening. And for those who don't know, the company is called ZenDrop and it's a company that works with companies over in China and other places to source products. They have like over a million and a half or two million products in their database and

it now integrates into ClickFunnels. We can launch a store literally overnight, which is really exciting. And so I want to introduce you to the founders of that company, our partners in this, Jared and Brad. How are you guys doing today? Doing great. founders of that company, our partners in this, Jared and Brad, how are you guys doing today? Doing great, we've been excited for this partnership for a long time and it's been a long time coming. We've put a tremendous amount of time and energy

into the integration, so we're super excited to share it with everyone. Yeah, I'm excited too. And I wanna, I'd love to step back before we kind of go deep into the software, but just so people understand your guys' background, because I don't know how many years ago, but prior to, like the first time I ever saw, I saw you Jared,

I think everywhere online, was like, you were teaching people e-commerce and new stuff like that, and now I don't feel like I see your face out as much as far as like teaching this stuff, but you're actually doing this and you build that entire company. I love hearing the backstory about how you got the education and then why you guys transitioned and built out

this amazingly cool company you have now. You build that's entire company. I love hearing the backstory about how you got the education and why you guys transition and build out this amazingly cool company of now. Yeah, absolutely. You know, I discovered the e-commerce space over 10 years ago. Just kind of got lucky. I found a hoverboard back before anyone had ever seen hoverboard. Everyone asked me where, you know, where do you get it? And I had some guy in China that could make them and I started passing out business cards to everyone that, you know, asked me about it and i had to get into that make them and i uh... surpassing up business cards everyone that you know ask me about it and they've got a website and buy one is cool because it sells overnight uh... long story short and uh... going out to china to the canton fair

importing a bunch of products and warehousing them and selling them to retail store or is in on on shop by on amazon and on all the different platforms you can imagine and it was pretty exhausting dealing with inventory dealing with suppliers and then drop shipping kind of popped up loved the concept that you can sell products that ever seen or touching them built a drop shipping store it took off literally like rapid-fire zero to two million dollars in 60 days, over $10 million the first year.

And it was a really amazing business model that you can systematize. You could put people in place and really build a business that you're not working in, you're building. And it got to a point where I didn't really take much of my time and it was just a cash flow machine. And after some time, I really was passionate about the model, started teaching. We built a program called Ecom Hacks where we would help people start dropshipping businesses.

And that also kind of took off like a wildfire really quickly. We ended up getting up to almost $20 million a year on our education business. And it was kind of an interesting place because both Brad and I, we kind of like to be behind the scenes and my face was on all the ads and people would recognize. And it was kind of like, it was cool, but really didn't know what I wanted to do long term. And then we realized in our program, you know, we're sharing AliExpress. If you want to fulfill, you go to AliExpress. We're sending thousands of people to AliExpress to fulfill their products.

And we thought, well, if we can build a fulfillment platform that our community can use, first of all, I don't have to be the face of it anymore. We can build something much bigger than the education business that we had, and our community can use this tool and it can grow. And that's where Zen Drop was born. Back when I was dropshipping, I had a Chinese supplier that sent out 7,000 fake tracking codes and I had no recourse. And I'm talking 7,000 orders that people paid $50 for, that I paid for the ads and the cost of goods. It was a half a million dollar loss overnight. So when we brought Zen Drop to the community,

we thought we were solving a big problem for people. They can build a business, they can trust us. And yeah, we launched Zen Drop a little over six years ago. And we've had over three million people sign up to it to date and it's been a pretty wild ride. It's crazy. Yeah, just to add onto that real quick, the reason that we created Zen Drop was because all the reasons that Jerry just mentioned, but we were also running our own dropshipping

stores at the time and had a great solution with a partner in China. So we thought, why don't we connect the community that we have to our partner in China through a software platform and then it kind of snowballed from there. So cool. I was thinking like how similar it is to my story, right? Like first I was building funnels, I have a ton of success,

then I started coaching people how to build funnels and then the problem everyone has like, I don't understand how to like hire programmers to build funnels. I'm like, oh, we'll build ClickFunnels. So it's like the same progression that you guys went through, same thing that we went through, which I think is really cool. It's kind of the perfect business model, right? You help people to, you create demand, teach them the stuff and then give

them the fulfillment. Now, I don't know, again, for me, what you guys do is like such a black box. Like I look at, there's like the front end of Zen Drop and then, you know, there, on the backside, there's, like, how many products do you guys have in a database right now? Or is there, I don't know if there's a number associated, but somehow you're tied in to like all of China, it feels like, like, how many products do you guys have back there?

Well, we have millions of products in the catalog, but the cool thing is, like you said, we have access to essentially every single product that's out there that is available and is able to be drop shipped. So able to be dropped to just means like, it's a reasonable enough size. We can't drop to the couch, right? Because we're shipping stuff on airplanes,

but we have access to essentially everything, right? So if you want to sell, if you have an idea for a product that you want to sell, you don't see it on the platform, we can source it for you. And then you don't have to actually buy any inventory before you start selling it, which is the really cool part. Yeah, I think it's funny, because one of my sons is,

he's like my entrepreneurial, one kid is very entrepreneurial and he's driven, he's always trying to do stuff, and he's the one that always says, dad, I wanna do drop shipping, I do drop shipping, click funnels. He literally asked me a dozen times, and I was like, well not, I mean, I think you can, but not really, and we always had this thing, and so when we first started working with you guys, I was like, A not, I mean, I think you can, but not really, and we always had this thing.

And so when we first started working with you guys, I was like, hey, guess what? We're gonna have ClickFunnels drop shipping. He was so excited. So we actually, as a test before this, with him like about a month ago or so, because I wanted to see, can my son actually do this? We went and set up, he picked a market he wanted to go into,

which was, I can't remember, some car or something. So we did the car thing. And then it's cool, because he set up the ClickFunnels store, and then he logged in to ZenDrop, and then behind the scenes, he's logged in there and started searching for things, like, hey, car, whatever, and car this,

and he starts pulling up all this database of all this stuff, which is really cool. First time I'd actually seen him, I was working with him on it, he's clicking a button, then it adds that product directly to his ClickFunnels store. And within an hour, he had this store with, I think, 50 or 60 different products and SKUs that were already done and it was just such a cool, it was crazy because

in the past I remember, man I got started in this game trying to figure out drop shipping. I remember buying lists of people you could drop ship from and then probably the same process you guys would call them on the phone and try to understand things and then like all the issues and the problems and stuff and you guys literally cut out that whole step. It seems like what you guys created, I can't even understand the operational side to be able to source so many products and stuff.

How did you figure out how to solve that problem? Because that seems like in my head, the problem that seems would be the hardest to solve. You know what I mean? Yeah, well, I mean, it was a huge problem for us in the beginning until we realized that we need to streamline the process. So we used to have a marketplace

of suppliers on a platform, like similar to AliExpress, where we had like lots of different Chinese suppliers that were sourcing stuff and shipping stuff. And really we thought like, if we create a marketplace dynamic, we'll get the cheapest prices and we'll get the best shipping.

But it really actually created just way more problems than it did solve problems. Because if something goes wrong, then you don't know who to contact. And if something... We just had so many processes that we had to build to actually streamline the process and make it easy and simple, because it can become very complicated, very fast. We actually started with an entire marketplace of suppliers and then kind of narrowed it down to the best option that we had and built and streamlined a bunch of these processes and solved a bunch of these problems that exist, as opposed to just kind of shipping the orders out from anywhere, from anyone who said, yeah,

we'll ship it for the lowest price. Yeah. And the way it used to work is with the marketplace of suppliers, they would list their products. We would add a markup on the product, right? So we'd make a little margin and then the supplier would ship it out to the end customer. And like Brad said, when there was an order issue, which, you know, if you're doing hundreds of orders, you're going to have the issues. That's just the name of the game. Occasionally there's issues. But trying to solve the issues with all these different types of suppliers,

then they have to go to the manufacturers. It would sometimes take days or even weeks to solve a problem for someone. We formed a joint venture partnership with a singular company out in China that has a sourcing team, a shipping team, a quality control team. Actually you can look at our video on YouTube and it's actually, it's me going to our facility

in China and showing how it all works in the backend. So basically when someone wants to sell something, our team, if it's not on the catalog, they'll go source it within 24 hours. And then since we're going direct to the manufacturers, we can offer the lowest prices. And if there's any kind of issue, we have all the processes in place to be able to solve things quickly.

So like Brad said, we went from having a bunch of suppliers to kind of building our own system going direct to manufacturers. And it's been a much better system that way. Well, the cool thing, I think you kind of mentioned it, but when you pitched it to me initially, I was really excited. Because I asked you, I'm like,

how many products you have in your catalog, you're walking through that, and you're like, but the reality is like, if you see an ad that's, like someone's crushing with a product, you're like, just come in here, submit it, and we'll have it within 24 or 40, or whatever it was. Which was crazy, because I just keep thinking about that.

Like, how many offers you see, like in your newsfeed that start blowing up. I see my kids all the time on TikTok. My kids always are like wanting to buy whatever the thing is, you know? They don't have their own credit card yet, so I get to see all these things that they want to buy.

And I'm like, hold cow, like every one of these things, I literally could message you guys and it would be in there and they can start selling, as opposed to like buying things, they could first off buy a whole cell phone through themselves, but number two, then they can start a business with everything that got them excited about the thing which is insane. If you've

been following me for any amount of time you know I always talk about as you're growing and scaling your company the most important thing is finding the who not the how. Who is the person that can help you drive more traffic? Who is the person that could be your CEO? Who is the person that could build your funnels? Understanding the who will dramatically speed up the growing and the scaling of your company. Now the best place to find the who's who can that could build your funnels? Understanding the who will dramatically speed up the growing and the scaling of your company. Now the best place to find the who's who can help you with your vision is Indeed. When it comes to hiring the right who's, Indeed is all you need. Indeed gives you the ability to stop struggling to get your job post seen on

other sites because Indeed's got a sponsored job listing where you can stand out in front of your dream hires. With these sponsored jobs, your post jumps to the top of the page for your relevant candidates. That means your funnel builder is going to see it. That means the person driving traffic your funnels is going to see it. It means your new CEO or CMO or whatever you're looking for is going to see the exact ad for your business as soon as they open up Indeed. And that makes a huge difference. In fact, according to Indeed, data sponsored jobs posted directly on Indeed have 45% more applications than non-sponsored jobs. One of the things I love about Indeed is it makes hiring so fast.

You can post the job and within minutes you're getting applications who are coming in looking to become the who inside of your business. Prior to that, I was often posting my help wanted ads on Facebook and Instagram and then getting tons and tons of responses from unqualified people who had no idea what they were doing. Whereas Indeed, again, they're only being seen by the exact person I'm looking to hire. Now with Indeed sponsored jobs, there's no monthly subscriptions, there's no long-term

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Just go to indeed.com slash CLICKS right now and support our show by saying you heard about Indeed on this podcast. Indeed.com slash clicks. Terms and conditions apply. Are you hiring? Indeed is all you need. Do you ever get one of those ads that makes you go, why am I even seeing this? Not long ago, I kept getting served ads for these super fancy chef grade pots and pans

like premium artisan cookware. And I'm sitting here thinking, you guys, I barely even know how to boil water properly. I'm more of a protein bar and a podcast guy. Now, I'm not knocking the product. It just wasn't meant for me. And the real problem is that the company probably paid good money to show me that ad. And that's why I always tell marketers that relevance is everything. And that's where LinkedIn ads comes in.

This isn't your average ad platform. It's a network of over a billion professionals and targeting options are insane. You can target the exact buyers by job title, industry, company size, role, seniority, even skills and company revenue. That means your message gets in front of the right people, not someone who thinks that instant ramen is gourmet dining. Now, if you're serious about B2B marketing and not just throwing spaghetti at the wall, hoping it'll stick, then you've got to be on LinkedIn. And here's the best part. LinkedIn

will give you a hundred dollar credit on your next campaign so you can see it in action. Just go to linkedin.com slash clicks. That's linkedin.com slash CLICKS. Terms and conditions apply only on LinkedIn ads. That's honestly the best, like the best part about dropshipping is like, you know, when someone creates an online business or a brand, they're limited to the product or product line of what they started. If you start a dog brand, you're limited to, and if you're buying inventory, you're limited to trying to market the product that you have. So you got to try a bunch of creative angles.

You got to try a bunch of price points. you got to try a bunch of price points, you got to try to make it work. With dropshipping, you can start wide. So you can test, you know, back when I was full-time dropshipping, we were testing a hundred products a week. So we had a system, a spreadsheet with all the products we wanted to test.

The media buyer would run a certain amount of dollars to each one. We would look at cost per click, cost per add to cart, cost per purchase. And then based on that data, we would scale things and we would find winning products every week. So if you could find a product with a bad creative and a bad landing page and it's profitable, you know that you can enhance it and scale it. So it allows you to shoot wide. And then it also allows you to be very nimble. Like you said said if you're scrolling on social media And you see an ad that has you know hundreds of thousands or millions of views a bunch of comments

You can tell people are buying this product You can literally start selling that product within five minutes you open up your click funnels account yours end drop account You search for the product if it's not on there which most of the time it would be if it's trending We source it within 24 hours. So sometimes less than 24 hours, you can start selling essentially and ride these trends right away. So it gives you unlimited opportunities, right? It gives you millions of different products that you can sell to billions of different

people. It's almost like impossible to lose as long as you keep trying type thing. So exciting. Just everyone who's listening knows, again this week we're doing a live training so if they go and register, if you go to ClickFunnelsDropShipping.com, there's a webinar registration page,

go register there and then come on. We're gonna spend an hour or two going deep and showing you guys, it'll be cool. We'll be showing you guys videos of us actually doing it and finding the product and creating a store and to see how simple and how easy it is. Also during that training at the end, I'm gonna show you guys like,

maybe you're not interested in commerce, but you're like, I understand there's a big opportunity or I'm gonna show you guys a really cool hack where you can make a lot of money with e-commerce without ever selling e-commerce. So there's a little thing that you can learn also on the training, which will be really fun. Next thing I wanna, before I'm gonna,

I'm gonna groove you guys more on some strategy or stuff in a minute, but one other thing that you guys added recently to the platform I'd love you to discuss because this is gonna be a huge deal for a lot of people as well, is your entire print on demand section. Now, you're gonna do print on, excuse me, I'm losing my voice.

People can do print on demand shirts and hats, all kinds of stuff. We talked a little about that part of the app as well now. Yeah, I mean, super cool addition because I'm probably able to source anything that you find going through social media that you want to sell, if you have an ID that you want to sell, or even if you have an existing business and you want to just add stuff to test, dropshipping is a great option.

But print on demand allows you to do that with really almost like unlimited capabilities, right? Because you're only limited by what you can design on a screen. Because you can create any image or use any text and print that on a beach towel or a bucket cap or a shirt or anything else on the print-on-demand catalog and use it to ride the different trends that are trending through, whether it be politics or something in the news or a meme that's going viral. You can use that trend

that's happening in culture and ride it to build a huge business. And you can do it with a few clicks. Yeah. And the combination of print on demand, drop shipping products, info businesses, there's so many things you can do. If you have an info business that you're running on ClickFunnels, maybe it's teaching moms how to get their babies to sleep better, you know, and you come up with something creative, like a funny t-shirt. You can get a customer on the front end, you know, a $20 customer,

and maybe you're breaking even or making a small profit, and you're building your email list. So now you're getting unlimited free leads to sell your info product to. Or maybe there's a trending product and you wanna upsell a t-shirt. You can do both of those things. But the cool thing is it's low ticket, it's a massive audience you can reach and your community understands the value of a list and the value of a community in and of itself.

So it's a really cool way to profitably build a community with unlimited ideas. So it's like one of those things where someone doesn't know what to do, you just gotta show up every day, come up with new ideas, try new things, you're gonna crack the code. And the cool thing is with drop shipping

and print on demand and all the stuff we're talking about is it's virtually unlimitedly scalable. Right? Like I've had products that we're testing, we're spending a hundred, 200 bucks a day, and we're making a big return on it. Getting that up to spending $50,000 a day. Right? So it's like, you can actually make a lot of money when you

find something that works. It's not a slow and steady game in the dropshipping world. It's an aggressive testing and steady game in the dropshipping world. It's an aggressive testing, an aggressive scaling game, and you can make substantial amounts of money when you find those combinations of things. There's a guy in my inner circle, he's a multiple time two column club winner, and his business is really fascinating.

He basically was testing funny viral T-shirts. He found a T-shirt that was converting, and then he had his designers make a new version of it. He launched that and that t-shirt blew up. As well as one that went viral, he sold hundreds of thousands of these t-shirts and it was in the barbecue niche. And then after he had this huge following,

he's like, I have two or 300,000 customers who bought a t-shirt I'm barbecuing. He's like, what do I know about these people? They like barbecuing. So then he created an e-commerce store where he sold, those things look like Wolverine claws, they shred meat apart and they had these hot mitt things and these big old shot needles that you put

your barbecue sauce inside of your meat and you can shoot it into the middle of the meat. All sorts of stuff and built a huge multi-multi-million dollar year business of just all these e-commerce products but led with a viral t-shirt. I think that it's an interesting thing when you're testing markets, that model is so simple but led with the viral t-shirt. I think that it's an interesting thing when you're testing markets,

like that model is so simple. It's just test t-shirts, if you can get traction on a t-shirt inside of a market, then what are all the other things you can sell those people? And obviously they can log into Zen Drop, they're like, okay, barbecue stuff. And also there's 500 different products they can do and that fast, they can build out a whole store

behind a viral t-shirt. And so there's so many fun ways, like I'm excited for this training to like show people just all the ideas and the ways and things that people are doing, things that we're doing, because it really speeds things up. Like you said, if you're in the info product game, you can also, you can have, like the way it works

is you go to Zen Drop, you find the product, then you import it into your Clickthrowns account and it becomes a product inside your Clickthrowns account. So you can say like, all right, I wanna sell my course and I wanna bundle with my t-shirt. In order to form Bump, I'm gonna do a hat. And then upsell number one's gonna be my course. Upsell number two's gonna be, I don't know, tennis paddles

or whatever, like whatever the he-com thing that makes sense in your funnel. Like it's that simple to go through and be building something where now you've got physical products and digital products going back and forth and back and forth. I look at some of the biggest brands in our space, like if you look at some of Perry Belcher's brands,

like what he built in the survival niche, it was physical front end products along with digital courses and that blend of the two is what built his survival business into the size that it was at its peak. And so anyway, I think there's a lot of just fun ways when you start understanding the power in this. And it's nice because in the info game, to create another course, to create the next thing, if you're like, I need a $97 upsell, you gotta go create a course,

like that can take somebody two or three weeks, whereas it's like, let's go find, let's bundle a bunch of stuff together, make a $97 offer, find some physical products, and in 15 minutes, you've got that done. So there's a lot of speed to execution that you can do when you start bundling info with digital as well. Yeah, and on the bundle bundle note within Zen Drop too. Like let's say you're selling a survival course and you want to give people a bundle

of you know, eight different products. Maybe it's you know, rope or whatever survival products there are, right? You can create a bundle in your Zen Drop account and when someone buys that bundle, we package them all in the same package and ship them out together too. So you can create really any kind of package of offers. And it will also come with your branding inside the package. So when you have a Zen Drop plus account, which I'm sure ClickFunnels members are going to get access to, we actually take a, you can upload an image or use our template of a custom thank you insert on nice beautiful white card stock that comes in your package.

So it really is, you know, it, it feels like a personalized, like you, you have this, you know, inventory and you're shipping it out and it comes with a thank you letter in the package and you can customize that however you want to. So it's a really cool touch too. That's awesome. Very cool. Okay, so again, once again everybody, we're gonna be doing live training this week. Make sure you go register,

clickfunnelsdropshipping.com so you do not miss it when we're deep in this kind of stuff. All right, for the last 10 or 15 minutes or so, I wanna talk about strategy. Obviously you guys have been doing, you ran your own drop shipping stores, trained people for a long time, you've last six years been focusing on

doing this for other people. I know that for people with Shopify stores over the last years, you guys have built literally hundreds of thousands, maybe millions of stores at this point. For those who wanna come into this world who don't have a product yet, they wanna start with a store.

We walk people through the psychology they should be thinking through. Like is it, do you go and find a store and have a list a million products? Like is it if you're Walmart or do you niche down? Or like what's the strategy that the best people are doing to come and like use the new ClickFunnels store integration along with Zendrop to be able to build a business quickly and do it correctly the first time?

I can kick this one off. I'm gonna start out by this not what the strategy you should use but the strategy you shouldn't use because most people that want to start a business who want to become an entrepreneur, they want to try to perfect everything before they start actually doing things. They want to open their website, get their bank account, their LLC, get all the stuff set up right, make sure their website looks great, make sure their landing page is perfect, make sure their photos are great.

That's kind of the opposite mindset you want to have when you're starting a new dropshipping business. We all have limited amounts of energy we could spend on things per day. And if you're spending it all on trying to perfect something and then you go and test it and it doesn't work, you just spent a bunch of energy on something that didn't work and you might go try it again and then it doesn't work again, you might go try it again. But you're taking a long time to only try a few things and eventually you're going to give up. The way I like to look at it and what I've always done and the people that have succeeded

that I've seen the way they do it is they spend their energy on trying a lot of things with no perfectionism whatsoever. So grab 10 products, use the photos that are from Zen Drop, don't customize anything, don't worry about your landing pages, use whatever creatives you need and run traffic and look for things that might work. And then when something starts working,

then put your energy into perfecting it. So I like to look at it as you're kind of throwing a bunch of stuff at the wall to see what sticks And then when something sticks you scale it So just want to reiterate like most people when they get started they try to perfect things I say do the opposite with the beautiful thing about drop shipping is you can you can go run ads for for 20 different products today Without having to perfect anything. So the strategy is really broad testing of products, looking at data that might indicate that you'll, that you have either it's already profitable or it'll

indicate the possibility of profitability. Right. Maybe you're looking at your cost per click metrics. Um, maybe, maybe you spent $50 and you got, you know, 15 people to add the product to the shopping cart, but you didn't get any sales, but that tells a story. It says, hey, people clicked this ad, they went to my store, they added it to their cart.

Maybe they didn't buy it because the price was too high. Let's try testing a lower price point. So it's throw a bunch of stuff at the wall, look at the data, see what's working, and then iterate. That's kind of the highest level of strategy I would start with. Yeah, I couldn't agree more with that. It's almost like the analogy I can think of that's best

is like you're putting like your, you have a destination that you wanna get to and you're using Google Maps and it knows where you're starting, but it doesn't tell you when to turn left or right until you take action. So like you don't have the roadmap until you start taking massive action. And then the next kind of step in the path illuminates

and then you can follow that step. So like everyone we see that's the success in this space and I'm sure yours too Russell is a massive action taker. It's take action, learn from it, iterate on it, take the next step. And you don't really kind of get shown the next step until you take that action and learning. And for someone who's sitting there that's like,

cool, but like action takes money, like I need to run ads and that's not actually true. I think a really great strategy and a lot of, a strategy that we see working a lot right now is test a ton of creatives organically and see which one kind of over indexes on engagement and reach and things like that organically without spending a dollar just making the creatives. You can even make them yourselves.

You have your friends make them. You can do a very cheap deal on platforms like Upwork and Fiverr, create some UGC content and see which one's kind of over index and do well. And then you'll probably get a couple of sales organically through there and you'll start to get some income and then you can put some ad spend behind it. So I think if someone's like trying to start from zero that would be the best advice I have. Yeah I think like uh TikTok right now we've got um I had a kid at our last event uh Luke Collins he's a uh 17 maybe 18 year old kid now and he he does TikTok and he sells baseball cards and he just shows his hands like playing with him he doesn't show his face he's just talking showing his hands he's built a huge following on TikTok and like that baseball cards and he just shows his hands, like playing with them. He doesn't show his face, he's just talking, showing his hands, and he's built a huge following

on TikTok and that's how he's built his whole business, right, and it's like similar concept, like people can go and like, you don't have to even buy the product, you could buy the product, get it, and then just make a video of you in hands playing with it, post it on TikTok and see what happens, right, and then do another one, and do another one,

just testing a bunch of stuff. Some of our best ads for like books and stuff are literally like doing boomerangs. Like Instagram, like we'll drop the book down a stairway and it flies back in your hand. Like that's sort of our highest converting ads. Took three seconds to make on boomerang. I grabbed the product, you know, drop it downstairs

and then boomerang back in your hand, like run that on TikTok and see, you might get three, four, 5,000 views off it. And then, yeah, then you get one or two sales and then you have some data. And then it's like, cool, let's turn this now into a paid ad or whatever that thing might be. But yeah, it's a simple thing to test

without even, you know, the fear. I think a lot of people get e-commerce because they have the fear of like not wanting to show their face as well. It's like my kids, why they're so interested in e-commerce is like, dad, I wanna do what you do. I don't wanna be on social media, but they want the money from it.

I'm like, cool, just show your hands. Just like show your hands doing the thing. And like that literally is working. And again, Luke in our program is a good example of a teenager doing well over six figures a year with his hands on TikTok showing baseball cards. You know, it's really interesting. Yeah, I love that.

I mean, when you think about building a successful e-commerce dropshipping business, it's really a numbers game. And you gotta think about it this way. And these numbers aren't exact, but this is kind of like the mental model that I would look at it. It's like, for every 10 to 20 products you test, you're going to find one that gets traction.

And for every five to 10 products that get traction, you're going to find one winner. A winner being, it makes you 10, 20,000 plus dollars. And for every few winners you find, you're going to find one winner. A winner being, you know, it makes you 10, 20,000 plus dollars. And for every few winners you find, you're going to find a mega winner. And a mega winner could make you hundreds of thousands or even millions of dollars. So if you're just testing a lot of products, if you make it a goal, and you can systematize this stuff too, right? You can have like a VA or two that's just, you know, they're taking product criteria or they're going in Zen Drop for a trending product section. They're pulling all the products and you have someone that's adding them all to your store.

You have someone else that's running ads based on your own criteria. It's like, all right, spend $20 on a broad ad on these 20 products. If we get one ad to cart, you keep the ad going. If you get no ad to cart, you kill it. You build a system and we have these systems that we can share in more detail in Zed Drop Academy. And I'm sure we're gonna be sharing a lot more of this stuff on the training,

but it's a numbers game, right? So you're testing 10 products or 20, you find a winner. A winner means it's making sales, it's getting traction. And then for every few winners you get, you're gonna find a mega winner. So it's just a numbers game. It's just test, test, test, and just keep moving forward. Literally the only reason people fail in this space is because they give up too early.

Like we talked about earlier, I used to have thousands and thousands of coaching students in our group coaching program. And it was funny because we would know very early on if someone was going to be successful or not based on how they showed up to their first call. If they showed up excited, even if they weren't very smart and didn't have much technical knowledge, they were likely going to do well because they had the excitement that would keep them going. And then you could get the smartest person in the world that studied all the books, that knows all the tactics, but they were skeptical or scared.

Those people would usually fail because they would give up after a few, oh, I knew it wouldn't work or I'm waiting for it to not work as opposed to I can't wait to find it. So keep in mind that there's millions of products and billions of people and there are, you know, infinite combinations of things that can work, you need to find them and it's just a numbers game. So that's the highest level strategy I think that, you know, it would make the most sense to understand right now for beginners. And then the fact is just like, even though there's millions of products, it's not a finite marketplace.

Like you see somebody who's got an offer that's popping off, you literally, next fidget spinner comes out, like you go submit it to you guys, and a couple days later, you can sell the same fidget spinners, and you can be rocking and rolling just as fast as everybody else, which is insane. It's really exciting.

Yeah, my, transparently, my first winning dropshipping ad and product was, it was a product that I had imported originally and I built a brand and I was selling it for a lot more money. It was like a high-end version of this product. And then I was like, let me test dropshipping this for like half the price. And I literally just ripped a video off YouTube,

which I don't think you're allowed to do, but I did it anyway. And I uploaded it into Facebook and I lowered the price. Right, so I was originally selling the product for 80 bucks and getting like a 40, $50 CPA after cost of goods. I was making like 10, 20 bucks per sale, cool. When I started drop shipping it, I started selling for 35 bucks.

The average customer was buying two of them. So I'm getting $70 per order. My cost of goods were 20. But I was acquiring customers for $5. So now I'm making $50, $55 per sale at scale. It was just the, it was a prime example of price makes a difference, creative makes a difference. So when I started selling the product half the price,

it wasn't that we got twice as many purchases, we got five times as many purchases. So it's just a matter of testing things and I kind of got lucky on that one but it's scaled, I made millions of dollars on that product which was pretty crazy. So cool. I'm excited to share this stuff. So it's gonna be really cool. So a couple things to know, a lot of people don't know this but as as you guys know, obviously, inside of ClickFunnels, the new platform, over the last four years, we developed a store, similar to Shopify, you can run, you have a store just like that

inside your ClickFunnels account. So if you're an active ClickFunnels member, you already have the software you need to run and build a store. Like that's done, it's finished, it's in there. And during the training, we're gonna show you how to then connect that to ZenDrop, and then from there, you start importing all these products

into your ClickFunnels account. And you can literally launch these stores in minutes which is really exciting. And then from there, obviously those of you guys who've gone through the One Funnel Way training with the OFA in there, Trey teaches you guys how to build front-end funnels for your store. And like it's the same principle like you build a store, let's say you pitch, you pick a market like let's say it's survival, right? You build a store with all the best survival products and you find the best selling ones,

you pull them out, you build a front end funnel, and that one-two punch is how you grow and scale a business really quickly. And again, then throw in info products. And of course, it becomes a really solid business fast. We're gonna show you those things during the live training. I'm gonna give you guys some practical examples of people doing this so you can see it, you can model it.

Also, when you go to ClickFunnelsDropShipping.com, I think we have three or four stores there that we pre-built for you. Like I pre-built you a survival store, pre-built you a couple other stores, and we'll give you this for free as well when you register, just so you can like start out the game with a pre-built store that's done,

and then from there you can add stuff, you can change things. If you wanna launch your own t-shirt store, your own hat store, like all that stuff you can do like with a few clicks inside of, when you do the integration between ClickFunnels, then drop and learn how simple it is to use. So I'm pumped to show it off to you guys.

And so if you haven't got your free ticket, go to ClickFunnelsDropShipping.com. Don't miss the live training. It's gonna be a lot of fun and kind of going through what you guys can do now with drop shipping because of this integration that we now have live. So anyway, that's all I have. Any of you else you guys wanna stay on your side

before we jump off and get prepped for The for the event later on this week No, I really appreciate Yeah, last thing I'll say is this partnership really unlocks a tremendous amount of new opportunities for people that have not existed before so I'm excited to see all the new incredible businesses that get started from this and See all the work that we've put in pay off and give people opportunities. So I'm super excited and we're grateful and appreciative of everything so far.

So thank you very much. Yeah, it's gonna be awesome. And then one last thing, you guys, this is like one of the bonuses I'm saving. I wasn't gonna tell you that I got excited, but during the webinar this week, I'm gonna show you guys one of the things, this is for people who like maybe like,

maybe I don't really wanna do e-commerce, but I'm still trying to find out the right way to make money. I'm gonna show you guys one other thing. This is for people who like maybe like, maybe I don't really wanna do e-commerce, but I'm still trying to find out the right way to make money. I'm gonna show you guys a really cool way where you can literally build e-commerce stores inside of ClickFunnels and ZenDrop and make money by giving those to people. And we'll show you guys that some stuff there as well. But you gotta be on the webinar to find out that as well.

So make sure you go and register right now at ClickFunnelsDropShipping.com. Obviously you've been seeing the emails and everything flying this whole week. So we should have a ton of people registered. It's gonna be a lot of, it's gonna be fun. Make sure you show up early. Last webinar we did, I think we had like 20 something

thousand people registered and it crashed and it took us 45 minutes to get the thing back up and running. And so that could happen again. So make sure you register, make sure you show up on time. Do not be late. It's gonna be a lot of fun. There's gonna be a lot of people registered for this one. Cause I know we're promoting it hard on our side. I know Zen Drop Team is as well late. It's gonna be a lot of fun. There's gonna be a lot of people registered for this one.

Cause I know we're promoting it hard on our side. I know Zen Drop team is as well. So there's gonna be a lot of people there. Make sure you show up early. Do not miss it. And we're gonna go through some really cool things with you guys and it's gonna be awesome. So anyway, Brad, Jared, appreciate you guys.

Thank you for all the work on your guys side and excited to share this with the world here later on this week. So that's all we got. Thanks you guys. And click for us dropshipping.com. Go get your ticket now. Hey, this is Russell. I had's all we got. Thanks you guys. And ClickFunnelsDropShipping.com, go get your ticket now. Hey, this is Russell.

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