Massenomics Podcast - Ep. 337: Jesse Burdick

Episode Date: September 19, 2022

Big Jesse Burdick joins us for this one to discuss running some of the biggest powerlifting meets in the last decade, the future of the sport, and of course the infamous Reebok TR Lite shoes. Juggernaut AI: juggernautai.app and use code MASSENOMICS to save 10% The Strength Co: https://www.thestrength.co/ BearFoot Shoes: https://bearfoot.store/ and use code MASSENOMICS to save 10% Swiss Link: https://www.swisslink.com and use code MASS to save 15% Spud Inc: https://www.spud-inc-straps.com/ Texas Power Bars: https://www.texaspowerbars.com/

You know, thanks for what you do with your podcasts and all the rest. You're doing a great job. I hope everybody keeps tuning in. You get a lot of good info, a lot of insights, understandings on how to get strong, how to stay strong, how to use your strength. You do a great job, dude. You make things better than they are in real life, I think.

If you don't follow Massanomics, y'all do it. Social media, website, everything. Massanomics! Massanomics! side everything massonomics hey welcome back everyone long time no see this is episode 337 of the massonomics podcast the lifting podcast about nothing of course like always i'm back and i'm better than ever welcome back yeah this is your welcoming back party. For those of you that missed me, sorry I was gone.

For those of you that were pleasantly surprised with me not being here last time, sorry to spoil the party this week. Masonomics, there was some controversy, people wondering if we finally were making the split, and Masonomics was going to be no more. Not done yet. Can't get rid of us that easily. Taking sons of guns. More than a scheduling conflict to throw us back.

That's right. So back for 337. So I got to listen to 336. I was like, sweet. This is like a podcast to listen to. I don't know what it is. It sounds fun. It's been hundreds of episodes since I got to experience that. I'm not you know that i don't know what it is it sounds fun it's been hundreds of

episodes since i got to experience that so that's i'm not sure when that would have last been that i was like not on the podcast i mean years years ago yeah it was has to be several hundred episodes it's kind of nice that is actually kind of crazy when you say it like that that's a very long time maybe we have to hire like stand-ins for so us be able to take breaks every once in a while so we can just listen that'd be fun some impersonators will just like uh you kind of sound like and look like a sure that you can take it for this week and actually i even hopped in on the discord you did i got into the discord crew um last week while you guys were recording and we were just talking though and uh i have like microphone uh yeah i think because you and me are the only two admins on the discord server

and i think by default that means we have microphone access and so somehow your microphone was on when you were in the discord and i was sitting here at first i thought i was hearing things because i could hear something and the headphones and i'm like well i'm talking to ryan what the hell's going on and then yeah i figured out that there was something going on over there yeah um someone asked who the new co-host is oh that's just that's just me that's just me um i was thinking about something while i was gone though tommy what was that i was thinking about spud ink straps you're not the only one that thinks about that when you're gone uh you can if you're thinking about them you can check them out at spud-ink-straps.com they're the people with the

yellow straps they also got black straps uh some of their stuff's red but i like to think of them as the people with the yellow straps and uh just earlier today i was using our reverse hyper in mass dynamics gym and lo and behold there i was using the uh spud ink reverse hyper strap and i couldn't imagine that anyone out there makes a better strap for the reverse hyper so if you have a reverse hyper you need a strap go to spud ink if you need a bow tie go to spud ink you need wrist straps wrist straps may i suggest the belt squat belt belt you might not have a belt squat but it's an aspirational item if you if you don't have one right so at least get the belt first yeah and then i mean it's the cheaper part first

the belt or the belt squat uh the classic discussion what does come first the chicken or the egg like if you had to answer that what is the um i would say what is the i would say the what's the intellectual answer i don't know i don't know i would say the egg. I would say the egg. What's the intellectual answer of that? I don't know. I don't know. I would say the egg. Because something came out of an egg no matter what. Right. But then the question is, where did the egg come from? Well, an animal of some kind. Like something else.

Eventually something that resembled a chicken laid an egg, and then a chicken came out of it, right? I suppose. To me, that makes the most sense. Yeah. This is getting into quite a bit of, we usually don't talk about politics. We're really getting into politics.

Well, I think we're getting close to religion, actually, is what we're getting close to there. That's like one step away from talking religion. And we don't want to do that. So let's just nip that conversation in the bud. Scratch it. Yeah. Remind you one more time to head over to spud dash ink dash straps.com or 75 or more and get free shipping tell them massonomics sent you they'll say okay thanks thanks just buy more stuff get out of here shut up about massonomics give us your credit card number yes um and then then I'm thinking about maybe I'll pop this in

and tell you about something else. I've kind of missed this. I haven't done this. What did you do last week about the straight call? I had to improvise. Yeah, you kind of had to. Really improvise because I don't normally have to do this one. Right.

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We're going to the gym. I don't know about you, but that makes me want to go lift some Made in America iron. Iron, doesn't it? I've been moving some Made in America iron this week. Yeah. That makes me want to go right back to it. Don't spoil too much. That could almost segue into another ad probably could yeah we don't want to get all the ads done and i i use the strength co plates today too in the gym so that's the beauty

about this gym we've got we can talk about all these all our sponsors we get to use all their stuff like on a daily basis yeah so check them out a straight the strength co get yourself some made in america iron they've got every size plate from one and a quarter all the way up to hondo's what do i how do i say it wrong i don't know i say hondo but i don't know that's what i say too but everyone says that that everyone makes fun of me for saying that i say hondo is that our hunt hondo i don't know and i say i can't that our hunt hundo i don't know and i say i can't do now that now that i don't know i guess i i flip-flop the the o and the u because

i say hundo maybe and that might be hundo okay yeah maybe yeah yeah people you start thinking about it and it quits it quits meaning people they talk uh you know a couple episodes ago people asked about going at us going to gyms when they're at other places yes i actually got to i trained at another gym for the first time first time long time and also did you also train at a home gym too or did you just stop at jake's just to drop off the oh i was just picking up i just made it look like i was actually stopping to train. I really was just picking up a bar. All right, I'm jumping ahead in the story. Back it up.

Back it up. I just was picking up our Texas Squat Bar from Big Jake the Snake and Brookings SD. And actually, another good story about that. I was driving down the interstate. What was it? I-29. That runs north and south through South Dakota. Drive it cruising down I-29, and I feel I'm in the right lane on the interstate.

And in my periphery, I feel someone that almost felt like they pulled up like really quickly to my 7 o'clock. Okay. Like in your blind spot? Yeah, and then hung there. Yeah. Or maybe almost like my 8 o'clock okay and then like in your blind spot yeah and then hung there yeah or maybe almost like my eight o'clock not my straight up nine but i was on the phone talking to somebody else about something okay so you were kind of like super yeah i was trying to like not like talk on the phone drive 80 and not crash and it be like being dusk and stuff but i knew that there was someone that came up hot right here and then just hung there like they didn't never pass me into my mind. I was kind of like, let me get out of there.

Like, why are you just sitting right there? And then, you know, 30 seconds later, I get a text message and it's a picture of my vehicle, me driving right there. And it's from supporting member Big Nate Moe. Oh, really? So he had spotted the Lyft decal. Oh, yeah. Because I'm thinking, how the hell did he know? Yeah, that's right.

Yeah, the Lyft decal gave it away. Awesome. And he's from the Brookings area, too, so I happen to say, well, I'm probably getting off on the same exit as you. But it was funny that he spotted the Ly lift decal just cruising down the interstate. And there it was, one of our supporting members. But I lifted in Flex Gym in Sioux Falls, South Dakota. I lifted there twice.

Southeast South Dakota. Southeast South Dakota for those that need directional descriptions. And good gym. You know, I give it great great rating great reviews you know it served my purpose well i didn't have most of my stuff there but i got a couple good lifts on and it really it had a lot of you know there's some differences but it had some particular mass nomics vibe mass nomics gym vibes it felt like a home away from yeah it kind of did even it's reminding me some of more of the earlier years of massonomics in some ways too

like of massonomics gym doesn't just say they had some of the exact pieces we used to have equipment you know before we kind of flipped and upgrade you know we've been in this process of like upgrading a lot of our we bought this used stuff and now we have a lot of newer stuff that we've upgraded to and it like the cybex white squat rack that we had for years that we always said well we can never get rid of that that we oh yeah repeat anomics find somewhere where we say we never get rid of this rack because we got rid of that rack but um it felt like that and i uh like that so flex gym check it out if you're in southeast south dakota yeah good stuff and then i picked up the texas squat bar on the

way home so we have a new texas squat bar in the gym too looks right at home right at home with all the other texas power bars of sorts yep that almost is an ad too so be careful about that one we'll just take it easy on that yeah yeah so do we hop into the list tanner yeah let's pull her up here i don't know what uh this top one is for sure okay do you i i think we've talked about this before i believe you said you used to be big i used to be hot and heavy football like a thing for you leagues uh very hot like money you know money leagues that cost like 250 a year okay so you got i mean not like huge amounts of money but like would you at that time would you consider would you say that you were good at fantasy football i would say that i was good you know and like some of that it is everyone thinks they're good at fantasy football

first of all so yeah that's the answer because everyone thinks that but yeah i felt like i was winning more money than i was uh all right so you were winning some money though yeah i won a couple leagues where he like the the winnings for the year was like over a thousand dollars and i was you know at the time if i was like 20 or 21 i was like well this is all it's a whole lot of money for me to like i'm like yeah we are getting drunk tonight the zoo yeah shots line them up so yeah this is the first year ever in my life that i got talking to a fantasy football you've never played i've always been like i don't have the time like i don't have the time or effort to put into this and i don't really want to just like show up and or be in a league and not put any effort in like it feels like no point yeah um

and then i had some uh some buddies mostly from uh from back home from where i grew up and i'm like this is kind of a good way to keep in touch with some of these guys true and uh i think a lot of people in the league are going in with the mindset i think a lot of them put in pretty low effort so i'm like okay yeah this seems like the one to do i mean even flying ryan d is doing it too and he's yeah uh he'd be the first say he's not a football guy so right um i'm finally in on it and i'm already putting zero effort in i've let the let the did you guys do any money oh yeah this is uh is it 20 bucks a person on this one i can't remember yeah i mean it's still like nothing yeah this but not enough to actually keep you no no not enough that's probably the problem though or like not enough if it was it would have to be what if it was a

hundred then maybe you're like think about it probably would a little bit yeah then i would that's almost to me why it's got to be money just to keep people on like i think the better one though for like casual fans is at a place i used to work they had like a pick'em league where you just yeah and that's a pretty easy one to do because I mean, you kind of have a 50, 50 shot every week, no matter what. Right.

And every year, the people that would win or place in the top three, two of the three didn't watch any football and they would, I mean, it was kind of luck of the draw. So I always think those are pretty fun, but the other one I got roped into was an eliminator league. Uh-huh.

And this year uh this year this year oh okay and i've never done that you know you just pick a team right so um seven of us in first week it's done well you don't have to worry about that anymore that was exciting i have a friend that um what are they you know a hold'em league or it's a fantasy football league that where you keep your players from year to year. Oh, yes. Like you don't redraft. Yep. And he did it, started this in this league, predating common use of the internet.

Oh, seriously? Yeah, they, like they started this in the 90s. Holy. And they continue. And if people want out, they have to sell. People want into their league. Nobody can get in, though, unless someone wants to sell them their team. Wow. You sell out your team, and someone can buy your team. Damn.

Because someone has to take these players that they've accumulated. Because you get all the, you know, like someone has to take these players that they've accumulated. And then what's interesting there, because they can trade, like make trades for like future years. Like you could trade away like your few picks that you do get in leading into future years. And because you only get to hold like so many players. Right. And then the rest go back into the pool. And so you do still have a draft every year. But someone could, if they're planning on getting out of the league they could in theory

like trade away all their like next year's picks and like kind of screw over that oh yeah yeah but he's done it for like 25 years or something damn that is crazy that seems hard to believe yeah i mean yeah but it's without the internet like yeah go through the hassle of doing that right wow although even when i started doing it you know i would have been predating being 21 so i uh would have been like 2006 2007 were the first ones and obviously the internet was around but there wasn't like now there's so many services that do it well our draft like all correct me if i'm wrong anyone that drafts now it's all like you're clicking a button on your computer your pad or whatever and it's showing like the draft we used to all the ones i did all the names of all the players in

the nfl were printed out on sticky sheets and you went up and picked the player you want and stuck him on the board that's all the ones i did for like years that's the only way it was yeah so because like in 2006 i maybe it existed but it wasn't like oh yeah like you're up like the clock's ticking at one minute it'd be like well no we can't do that nobody's internet works good enough like nobody has a phone that wow so it was all the commissioner had to get the uh you know the sticky names all printed so that you go up and put it up on the board that was actually more fun to me though i can see because they're because then there's heckling like and then the person like has to go walk up there and do it you're like oh

chad ocho single great choice dumbass like you know yeah uh that's actually the funnest part about fantasy football is if you play with a group you know for a while just like a verbally abusing them about their picks even if they you they are fair just being like good one shithead yeah and that's what we we did get a discord channel going just for our group. So like there is a, they'll I think be more engaged. Another discord. I know it's, I mean, it's very,

very, very low on the totem pole compared to the only discord that matters, you know? Yeah. That'd be the massonomics discord. The only discord. There is no one else. There is no one else.

So that's interesting though. So are you not doing like when was the last time you did a fantasy league? It's been, boy. Like multiple years. Actually, when I said that sentence, I lost my train of thought because all I could think of,

it's been. A week? What is that song? Bare Naked Ladies. One week. Oh yeah, that's it it's called one week oh which i don't know i've probably said this in the podcast before too but um there was so my friend brian he loves that song okay i don't know him and actually upped and they both for whatever reason know all the words that song and we were in fargo one weekend and we're at this bar that

for whatever this bar had like eight different rooms but one of the rooms had karaoke in it and we were very very drunk and brian was like oh let's do karaoke i'm like okay yeah i'm drunk i'll do karaoke yeah i'm just drunk enough i'm just drunk enough to do and he goes oh let's do one week and i'm like yeah one week everyone knows that song and the second i got up there i realized oh shit they go very fast in the middle of the song and i know none of these words but in my mind i'm thinking well brian knows all the words i'm okay but brian was like blacked out so he was of no value so that's when you get up there like this is the awkward thing where yeah i'm here

for three minutes and i don't know a damn thing and And so that was, that sucked. Yeah. That's why bare naked lady started. Go back around. It's, it's been like 10 years. Oh, but I was just thinking, uh, my son's super into football now,

like more than I am. It's getting me back into it. So me and him, him and I probably have to like, I'll have to get him into one that we can both play together. Cause that would, that not, then again,

it's gives me a reason for it to be funny. You'll have to create a draft Kings account for him and a fan to get him gambling all right here's a thousand bucks i'm gonna teach you financial responsibility here's a debit card there's only a hundred dollars in there yes don't spend it all in one weekend the funny part is i think he could probably figure that you know like he probably do better with that than some people probably do. I know. It's like, he'd be like, oh, I don't want to lose it. So you have $100 and your options are either DraftKings or Bitcoin. You need to choose wisely. You're becoming an adult now.

Not off of many adults. Not off of a lot of adult decisions, actually. Speaking of football, though, a friend of the podcast, Coe Keeft, made the Bccaneers final roster we were stoked about that speak speaking to me and my son he's buccaneers fan also so he we'd been watching the final roster cuts like a hawk and it was the other tuesday at like uh 1 p.m was the last one and uh he got off school and called me right away and he's like i think he made it like he was looking through the cut list and i'm like and i pulled it me right away and he's like, I think he made it like he was looking through the cut list. And I'm like,

and I pulled it up right away and I'm like, damn, I think he did too. Cause he was, it was so, so whether they were going to take him. But, uh,

I think what saved big Cohen, he's called in for a few minutes on the show. We talked to him. Yeah. I guessed up or an episode. He's got several massonomics, uh, t-shirts in his collection played tight end for university of Minnesota.

And, uh, he did make the, uh, team and what's what ultimately he's he's an awesome blocker and um he's tight end but they have been running some eye formation and they put him in at fullback and that's like where he's been seeing his most value and um in the first game tampa bay versus dallas we put it on and i'm like oh i can't wait to see if he gets in the game and he's in like on the first series multiple plays and like thrown out really good blocks and i'm like yes uh-huh uh so jack and i were pumped about that yeah that is awesome yeah so we'll get him on the podcast as a full guest sometime here we kind of were talking

to him about that and believe it or not, he's staying up until midnight Tampa time, mid-season when he's got to get up at 5.30. It also worked out good for me because I picked him as my number one pick in my draft league. I was really hoping that he was going to throw some blocks. Yeah, I don't think he'd get a lot of points for that. He would probably be the first to tell you, maybe don't waste a pick on me.

Although, if I did have a fantasy league, I do think I would pick him up and not play him, but I would have him on my roster just for the sake of, yep, they've got you on there and I picked you up. I mean, he should be on an eligible player team. He's an offensive player on the roster, so you should be able to get him for tight end or flex position or whatever

that works. Is tight end a dedicated position? I don't even know. You're assuming I've spent a lot of time on this. I haven't done that yet. I mean, it always used to be, but the NFL's changed in a way that tight ends are just so much less used. I don't know if they dedicate a position

to that. Anyways, that's probably enough football talk for those listeners of ours that don't watch football. Maybe they've been inspired to watch football now. Yeah. So that was the fantasy football talk. So use our code MASS when you sign up at DraftKings this week and get a free $100 credit. Now sponsored by DraftKings.

Do you got any can, actually? Oh, oh yes i do have a can i'm actually very thirsty that's why i think or do we have like five minutes and our guest has oh i think we we actually probably have like 15 20 minutes okay i built in a little uh okay a little patty yeah a little cushion for the pushing that's right and we are pushing that cushion right now okay what we're saying um suit up tanner suit up uh is that a how i met your mother absolutely is you've been watching it haven't i've been secretly watching all of them what if you've been playing the long game and you actually really like how i started a repulse dynamics account for how i met your mother and i just repost things and all the, um,

uh, what's his name? All the people from the show are like, damn, this guy really remembers us like their own personal. I take their personal Instagram. You're talking about the guy that plays Barney. Yeah.

I kept wanting to say Barney, but I know it's not Neil Patrick Harris. He's like, wow, this guy really, really likes the show. I should hang out with him sometime. It's actually,

I started a re, uh, Neil Patrick Harris reposting account. And I mix in How I Met Your Mother lines with him from Harold and Kumar going to one castle. Just to really mix it up. Who's the actor that plays Marshall? You know, he's in like Forgetting Sarah Marshall. Oh, yeah.

I can never remember what his name is. I know who you're talking about. Yeah. Yeah. This is a beefy can first of all it's a big boy is this a pounder yep she's a pounder well that's sweet have you had this before i have not so that's a clue i guess that was sweet sweet dude um

i don't know if that's a straight up sparkling water or not it's um i think it's um it's a tropical fruit flavor like a I think it's a tropical fruit flavor, like a... I don't know. Not peach. Like mango or tangerine or nectarine. People that wouldn't... Nothing's nectarine flavored in the beverage. The world's only nectarine flavored beverage.

I guess mango. Or is there like pineapple? I'm saying it's like mango, not just straight up sparkling water, though. It's a little. I don't know. It's like a mango flavored water beverage in a pounder. Okay, take a look. I got to say, that's a really good guess, Tanner.

It's liquid death Mango Chainsaw. Chainsaw is like code for sparkling water beverage of some kind. Yeah, yeah, yeah. So I had it right, basically. You did. I had to look because I didn't even know what the flavor was, and I'm thinking, is he really that on? Yeah, you nailed that one.

Okay, we've had a couple liquid deaths now we have do you have any comments on liquid death well because i have some comments so you can go so they are sort of in a different class because they're not they're not a pure sparkling water you know like there are calories right 20 i'm not okay i would i'll be the first to tell you i don't like mango flavored things and actually kind of like this we had ryan and i did i think their berry one last week and i like this more than the berry one i think this tastes better than that berry one uh we had the severed lime which you didn't really like at all and i did like this slots underneath the severed lime.

I would still drink this. The berry one, I could totally pass on that one the next time. I would give this a solid three and a half. I know people like liquid death. So I don't want to take on the angry liquid death mob. The mob, yeah. But I do not really like liquid death as what the what i'm starting to understand and it's just something about i wonder if it's like the agave nectar

thing in there that there is like an aftertaste to every one of these that make me think they're like more like it has like an alcoholic beverage feel to me oh see i don't quite get that one and maybe it is just the mix of like the citric acid. I don't know. I feel like that agave nectar does something too, though, in the flavor. That's like the third ingredient. I mean, this isn't bad. I'll be able to drink the whole thing.

So that being said, I'll probably give it a three. But I would not pick liquid death. Was it you that told me what liquid death is valued at? What they're valued at? Yeah. I already think I forgot the number number but did i say a half a billion or was it three quarters of a billion i think it was a half a billion 500 million wasn't it yeah that might have been right which is insane yeah just shows you get the right marketing angle yep and they definitely did didn't they water you can do it yep and you got even props

because the other marketing angle is they're they're nailing it good art yeah good stuff oh all right trucking along okay so we have two things in here all the idf bench rules we have that and then we also have a uh this lifting order one in here and i don't that could wait that's not uh that's just a, uh, this lifting order one in here and I don't know. That could wait. That's not, uh, that's just a note of something that was in the discord one time that could, we could talk about it anytime.

Okay. IPF bench rules is probably more time. That's more, more relevant. Yeah. And even by the time this comes out, it's not all that timely, but,

uh, so did you see the deal on the IPF bench rules? Yes. So now there is depth for bench. Like, I feel like if at the beginning of the year if someone told you okay to you get to guess either the ipf is going to outlaw sumo or they're going to have or they're going to have develop rules for depth you'd be like well no both of

those are made up because they sound so dumb and nonsense like yeah it's just the classic thing to complain about they're not actually going to do anything about it and no they did they there is depth on bench which it does seem like a meme in itself it doesn't seem real but right um you were me if first of all we don't compete in the ipf and true also uh lifting america 99 point well so few people ever compete do people compete in power lifting america though i don't think very. No, I don't think so. I think people just, for the most part, it's lifters that are using it as an avenue to compete in IPF world competitions.

I mean, just like those high level. Now that the USAPL split. That's what we're getting at. So yeah, we don't know anyone that competes in the IPF. I guess I should say that we're personal acquaintances i mean we know people that do but it's big jazz yeah i know um but it's not like we're like training people talking to people that are like oh i gotta worry about bench step now like there's no anyone in our very very direct circle that we train with that that has that but um you know me and you would never have that

problem we don't have bench depth problem that's not a thing for us i would assume not i don't know if anyone that we lift with would have that problem either i don't think so uh but there's definitely people that will have that problem so i don't know it's it's what i mean they can make whatever rules i don't that's the beaut it's hard to even you know that was gonna be my take because i don't really care i don't really get like that is the thing i'm just i'm trying to like figure out what to even say about i'm like i just don't care yeah yeah it's like well it's powerlifting but it's also like well there's a thousand other federations you can do so you don't even need to care that's

i think it's to me the only thought i had is like boy for, for someone that's judging the IPF, that all of a sudden got like way harder for that. I'm like, that seems stupid to make it more leeway for the judge to call weird things. But that's really an issue for the IPF judges and not me. So yeah, I don't really care still, but that would be my one thought. It is just it is weird how hard it is to actually care about

that at all it's just yeah it's whatever i don't know someone asked in the discord about uh the important question is if we have the mass dynamics 2023 powerlifting meet what federation would that that be and that would be uspa that's because of our connection with big dave in north dakota we'd have him coming down to help us uh run that meet and he's uspa director and that's why yeah and because really our two choices would be would do we make it us apl or do we make it uspa yeah i think there's a few more hoops you got to jump that's why i know we just don't want yeah we want to jump through less hoops easy and fun over here exactly that's what the vibe of this should be yeah but bench steps i

don't know it's so i don't know if you go to a meet have we ever been to a meet where like in person like a local meet where you've seen some wow that's a crazy arch i don't even know like so it's so rare out in the wild it feels like yeah um so i guess the takeaways we don't care i never really cared about the crazy arts i didn't really either it just kind of feels like someone's bitter about something and so like we got to change the rule there's fairly rare as we're talking here and like i don't know if someone can do it because they have some weird uh physiology like that their body is allows them to do this thing i'm like yeah i guess go for it like it does start to feel like if that's going though then what is the argument to keep sumo like what what is the ground that that stands on right because it's just isn't the bench thing the

same thing like you're just using the leverages and the talent and the abilities that you have to your advantage isn't that exactly what sumo is so like where does that go away and then it's just i don't know it starts to feel like you're just fitting under the most narrow classification of what a lift could possibly be yeah i don't know yeah it's weird overall it doesn't really matter to most people no it matters to almost you took something that already matters to almost no one and then made it I don't know. Yep. It's weird. Overall, it doesn't really matter to most people. No, it matters to almost. You took something that already matters to almost no one and then made it to matter to even less of them. So lifting news.

It gives us something to make memes about, though, on the internet. It does. Content is always great. And that was one of the more amazing things is IPF proposed this rule, and it was literally, I think, the next day they posted a video of, check out this amazing world record bench. And it was a guy breaking the rule that they just. It feels like there's just this total lack of self-awareness there.

Right, right. You almost want to think that there is a guy in their social media department that's like, oh, yeah, I'm kind of going to troll this whole media department it's like oh yeah i'm kind of gonna troll this yeah yeah nobody's gonna know i'm like oh damn it jim how stupid are you like we just made the rule then you post a video of that but that is what happened and did you see we we had the meme where we showed the examples of the rules and then it had something about the drink spotter in it and the number of people that didn't read it and were just like commenting about like the real IPF thing and not like, you know, the whole last part of both sentences

were like, and uses the drink spotter properly to, you know, and like the other one's like, and doesn't even have a drink spotter. And nobody read that. No, no, no. They say lines, which actually you could probably just make super funny memes just drawing lines over bodies and people would just get fired up about things just put whatever text totally lines that don't matter and then like yeah the text is just arbitrary it does not matter at all it gives me a funny meme idea actually as i'm thinking about it but uh uh do you

know about our supporting our supporting members segment? I do. It's a relatively new segment. I know you guys covered it last week when I was gone, and I was happy to hear that. But we've got to cover it again because before I left. New week, new accomplishments. That's right.

And I guess for anyone that doesn't know, if you're new to the podcast or new to this whole thing, supporting our supporting members, we have supporting members that support massonomics through our supporting membership options on our website. There's several different levels and choices and plans available. So you can sign up and pick the plan that works best for you. There's one that works perfect for everyone in there.

And you know, most of them, they actually, they all get you all the same things but they all give us something different yeah some of them come with a different title yes oh that's true there is like some maybe your name might be a different color in the discord but you can become a supporting member get you access to our online discord community there's a discount code there you get early info about releases and drops you get to listen to the

podcast early every week listen along live and get in with this cool group of ladies and fellas in there each week and we give back to them each week through this segment supporting our supporting members before i left last week we had another visitor that made the pilgrimage to the mecca they came to western northeast south dak Dakota. It was Big Derek. He's the law on Discord. And Big Derek came all the way from Virginia Beach on his 900cc Triumph motorcycle. That's a trip. Yeah, he had let me know he was on the way.

I hadn't done my homework. I didn't know where. I kind of got the feeling maybe Big Derek was semi-local through our little discord conversation when he like i thought like maybe this is one of the south dakota like we have some from like or nebraska yeah yeah and it he got i got to the gym right before he actually pulled up behind me like for the last couple blocks as i was driving to the gym and i saw the motorcycle and i didn't know he was coming on a motorcycle and i looked and this person was all packed up and stuff on this bike and I was like I bet this is him because this looks like someone that's been on a trip and then I immediately knew oh this guy isn't local this guy came from

so I was excited to hear his story and he got off and he had come from Virginia Beach and we did the full gym tour shot the shit for probably about an hour or so got the picture in the gym which is now that's part of what you have to do iconic thing oh i forgot he gave he's a firefighter and he gave us his uh stickers the stickers but he also i have one for you his like coin he's like you uh not unit but like department coin or whatever it's pretty cool i'll bring those we can show them off next time i got the sticker on my locker now yeah yeah so um that was cool and then when he is leaving getting ready getting done he wanted to know if there's any nice like local breakfast places he could go to and as actually there is one just a couple blocks away but it just so happens it's uh labor day

and i've looked online and like they are closed that would be the one to go to but they are not open it's labor day and i got to thinking and i'm like oh there's like the millstone and some crappy ones like that i'm like you don't want to go to any of those i'm like wait a second you have to go to taco john's you're from virginia i'm like you have to go to taco john's and we had a good laugh he's like yeah i guess you're right i do so he packed up on his bike and went to taco john's yeah yep and their breakfast isn't too bad actually no i told him get a meat and potato breakfast burrito and he said he got that and that was good the potato lays all the side for breakfast but he said he got something else and he wouldn't recommend that i can't remember what it was but so he did get the taco john's

experience that's awesome and once it hit me i'm like well yeah obviously you have to go to taco john's yep yeah it's part of the trip so he's kind of the second person second discord crew supporting member lately to come make the trip to aberdeen that trip if you're a supporting member another perk of being a supporting member you do get a free day pass at the gym, whether you want to just lift or get the tour and talk Masonomic shop. And we talked a lot of podcasting stuff. You know, whenever they come, I always like to tell them secret Masonomic stuff that other people don't get to know about. That's kind of part of the tradition now too. If I can't think of something secret, I'll make something up.

if I can't think of something secret I'll make something up just so you leave we're not above making things up so yeah anyone that wants to make the trip free day pass on the line and then usually I like I gave him a koozie or something like that too so can you put a price on a free day pass and a koozie

no you cannot can you put I was just thinking day passing a koozie. No, you cannot. Can you put a I was just thinking, maybe we should read a couple ads, I suppose, huh? Probably. Okay. Do you got anyone over there handy? I got one very handy right here. Okay. Tanner,

a little did you know. Ready? Yeah. Did you know most shoes harm your mobility by over-restricting your foot's natural movement? If you guys can see Tanner, his head is exploding right now over here. I'm like, what? Wait, there's more. Barefoot shoes are designed with minimal restrictions so your feet can move the way they're supposed to. Move with more strength and confidence in every step.

the way they're supposed to move with more strength and confidence in every step barefoot shoes was founded by chris duffin who attributes proper foot biomechanics as foundational to his success in squatting and deadlifting over 1 000 pounds for reps he helped create the company to provide a minimalist shoe that can be worn for anything from deadlifts to walking your dog go to www.barefoot.shoes to check out the best minimalist shoes available tanner and i both been rocking them for like what a month or more now we're loving them fruitly they're good they're getting broken in even more every session absolutely like i've got the like a second skin we both got the all black high top uh ursus nope that's my favorite that's my personal favorite but maybe you're more of a low-top guy.

There's an option for that. Maybe you're more of a casual guy. There's also casual ones, too. Yep. I'm not going to give any spoilers whatsoever, but maybe there's other stuff they've got that's coming someday that maybe Tommy doesn't even know about yet. Is this when you're making stuff up again?

Okay. All right. Well, I'm just going to pretend that that is real, whatever that might be. If you're interested in getting a pair of barefoot shoes for yourself, go to barefoot.shoes. That is a website. And while you're there, use code MASSANOMICS to save 10% on your order. Thank you. Barefoot shoes.

There was one more supporting our supporting member. Oh, yeah. We kind of cut that one short just a little bit. Yeah. Let's see. Because you didn't talk about Big Keith last week, did you? No. And see, I was a little out of the loop for a while

and I wasn't catching my Discord quite as much, but I did. I don't know if I screenshot it. Does anyone in the discord have uh big keith's um power lifting meet results big keith big keith is actually on so yeah big keith tell us your results so we can shout it out to the people because i don't i was in a had a weird week so uh he probably remembers but if i remember right he okay he did a 407 squat, a 275 bench, a 440 deadlift, and I think it was a total PR.

I think I remember him saying that for sure, that it was a total PR. That's the most important PR. Yeah, that's what's worth all the marbles, really, isn't it? I'll take total PR any day. Absolutely. So congrats, Big keith and thank you to all of our supporting members now speaking of our supporting members should we kick them

off of the discord yeah they've had their fun yeah their time here's done their time in the sun is over all right all right should we get big jesse on the horn yes on the horn i noticed you were using some of my uh it just it just i like your comment at the end you know like no no you just if you just use all the phrases the whole thing kind of just like it's like it just like the whole show writes itself like you just i could do my own version of all this but why why make new stuff when we've already put the work into having all these all these sayings and the whole like hour and a half thing kind of just flows itself when you know when you use the same uh it does it does like well now is when we say do we get the person on the horn all right look at uh manual all right minute 30 use phrase get

get on horn big so-and-so on the horn. All right, we'll get him on the horn. Maybe. Hello. Big Jesse, is that you? This is me. Hey, Jesse, this is Tanner. How's it going?

I'm doing great, bud. How are you? Pretty good. And Tommy's also here. Tommy's here too. What's up, Jesse? How are you, man? We're doing good.

We're excited to get you on. And if you ask us, this is long overdue. I agree. I'm always game for a good chat and always good for, you know, quote unquote, silly goose times. I usually like to always throw that phrase out there because that one phrase really sets the tone on what people expect. It's a mindset. You should have that tattooed on your throat.

I think that's great. How do you know we don't? This is audio only. That is true. I do imagine you guys with throat tattoos for sure. Jesse also asked when we're getting it lined up if we have either internet or cell phone

service here where we're at. We borderline do or cell phone service here in, um, uh, where we're at. And yeah, we borderline do have cell phone service, like, but sometimes it's pretty touch, pretty, pretty touchy. And that's like almost not a joke. Well, I mean, with all those bison running around in the bad hands, who the fuck knows? That's exactly right. I'm wearing a t-shirt right now. That's got a giant bison on it. So, uh, that's a fits in real nice here with south dakota um so we do have a list of stuff to talk to you about and ask you about jesse but um number one like uh if we've got people listening that aren't as familiar with you um if you had say two minutes to tell your

life story what would you what would you say tell us your life story in like 10 words or less one tweet start an elementary school you should ask me you should ask me to tell it in like a haiku to make this more difficult um i guess uh former former uh former baseball player um turned fat power lifter um turned strength coach and um yeah i guess that'll be it that's less than 10 right that's pretty good that's good i think the um yeah at the end really really sealed the deal on it well i think that actually put you over so start over and try again okay good great good. Great. Good. Awesome. No, that's really good. And I mean, that's all true. And also, you've just been like, very around the community of lifting and everything. You know, obviously, you're talking about coaching and stuff like that. And it's just, you've been, I don't know how to explain that, but very much a part of that community for many years. Yeah, you know, I was very lucky to kind of get into, you know, one of the very few powerlifting gyms like close to 20 years ago out here in Northern California.

And prior to that, I had a strength coach who just happened to be the 308 all-time world record holding squat. His name is Paul Childress. I think he also held the total for a little while. So I was able to kind of get introduced to the sport very early on after kind of my baseball career was winding down. And with that, you know, with Paul came connections to Westside, came connections to, you know, Louie and Dave and Jim and then Elite Fitness. And then everyone knew Elite Fitness. And then when I was looking for a gym, you know, to drop names like that got me in the door really quickly. And I was inundated with immediate friends.

And, you know, it's been a huge part of my life since then. And it was one of those things where I needed something to do, something to be competitive at, something physical. I had always stayed up and watched World's Strongest Man on ESPN when I was a kid. And I always thought one day I would like to be strong. I just didn't know exactly how to get there. And, you know, I spent, I have spent, you know, my life trying to, you know, getting myself fairly strong and helping other people's get really strong.

And, you know, it's just, you know, at this point it's part of who I am. And, you know, part of the, being part of the community has been awesome. You know, it's led am and, you know, part of the, uh, being part of the community has been awesome. You know, it's, uh, it's led to some, you know, led to my best friends in the world. And, you know, it's been great. I'm extremely lucky to say that powerlifting has been such a positive thing in my life. I think that sometimes it's a blip in a lot of people's lives, a lot of people's radar, and sometimes it's not always a very positive blip but uh it's been

um yeah i'm so thankful that you know i asked my strength coach in college what the fuck is a box squat and um you know class for 20 years and here we are yeah here you are in the massonomics podcast the culmination of all of it really just the fucking peak of peaks? I did it. Who would have known that I'd be talking to somebody on the phone about lifting weights? The dream. Man, if my mom could see me now. It's all for a reason. Yes.

No, that's good. That's good background info and so you um you've always you've been a west coast california guy like you mentioned west side was there ever a draw or consideration for you to like move to ohio and train there at some point in time or was that never really uh something you were interested in doing um what was cool was paul childress was a was a favorite son of louis so that opened up a lot of doors and it was unfortunate because we didn't have a lot of power lifting or a lot of power lifting on the interwebs way back when so anything that was happening was happening on the east coast and what years what years are you talking when you got into it first got into it 2000 and yeah like early 2000s this is when the wpo was at the arnold

um and you know i would travel to the arnold uh to see the arnold and then i would also travel back to you know because home is in erie pennsylvania and i had a lot of people that i knew from college in buffalo and i knew a lot of people who were in Ohio. So I would be able to go back and do a little home road trip and go visit a bunch of powerlifting gyms and do that. And, you know, for what I was looking at, I was meant to be in California. And I found that out when I kind of got out here. And I was like, Oh, this is where I'm supposed to be. So even the draw of a gym like Westside, you know, Columbus kind of sucks. It's cold. The beach isn't that close and all the other things. So I knew I wanted to be in California. My goal was to be able to create something akin to Westside because while, you know, it's all about atmosphere in the gym, that's not going to necessarily be.

You can't only do that in Ohio. You know, you have to be able to do that elsewhere. And, you know, we just started lifting like motherfuckers. And, you know, we proved that some of these West Coast boys are pretty strong. I'm worried, though, that you missed an opportunity here. You talk about Ohio. It wasn't for you. You kind of felt like you knew California was for you, but there's a point in between there, a little farther to north, South Dakota, that I'm afraid you never really experienced nor gave a shot.

You feel like California was for you, but you never really tried south dakota so i don't know if we could rule it out for sure as being an even better option i have actually usually you bank on people having never been here before yes i've been to south dakota i've been to north dakota too and i mean i i definitely knew that it wasn't necessarily for me. I mean, very honestly, like being in South Dakota was like being in a different world, man. Like that is it is. I mean, it's amazing. Like just what it looks like and everything about it is it's just crazy. Like it is a very unique place in the whole wide world.

And I appreciate it for what it is. But I'm not a, you know i am i'm a fucking princess dude i got no interest in going outside and like hunting and like freezing to death fishing and like being in a tent dude i grew up in snow i know i know all about that stuff and i know so much about it i know that i don't want to be anywhere near it so you know i think south dakota is awesome and i think everybody should go and visit and especially you know visit you guys because you guys have to be like the mayor at this point right we're working on it the peak we're trying to get in the local magazine here for years i think that'd be the next big step

i can't only imagine what that's called. The Bison Gazette? We just got to do something noteworthy first. We got to figure out what that is. There you go. Well, I mean, you know. We're really hoping it's this podcast episode. Do you want me to talk more shit? Like local podcasts hate South Dakota.

Hey, whatever it takes to get us in there hey i mean it's all all publicity is good publicity that's right no but uh that all makes sense so california was the place for you so uh that so you built the environment there and so did you were you i don't know are you or were you a gym owner also then or i don't really know for sure So I was at Diablo barbell for a long time. And then once I had the, my girls who are now 15, which is wild, um, I had to kind of move away from that gym and there was a falling out. And then I had, um, I, I hooked up with, uh, a guy here who had a gym locally and I started to do the, um, the strength training, personal training stuff, and started to offer this as an alternative to, um, a couple of the other

barbell clubs that had popped up and, um, the gym itself turned, turned into a CrossFit. And then because of that, and because of Louie, um, they started doing power, uh, CrossFit for powerlifting seminars. Um, because I had been in a CrossFit for a long time. Um, and again, I was around a favorite son of Louie's, Mark Bell. Um, we were able to go and, uh, go around and help do those seminars, do some of the seminars with Louie, do them on ourselves for about two and a half years. And in that time, the explosion of powerlifting kind of happened where, you know, we were,

we used to like beg people to do meets and we would get 25 or 30 and we were getting 25 women signing up for our meets. And we were like, what the fuck is going on? Uh, so, you know, when I used to have a crew of four or five dudes, you know, the next week, you know, I had 20, 20, 20 lifters. So the space that I needed had to grow. And I outgrew the one gym, moved to another gym kind of across town and have been kind of growing ever since. And, um, I could always grow more and have more shit, but, you know, I think we're probably at maximum of space and equipment that I need, but, um, I've never actually owned a gym. I've always been part of,

um, other gyms. So, um, so yeah. Okay. Right on. And that's kind of what you're talking about there. A question I had on my list to ask you, too, where, you know, even into, we're talking earlier, 2000s, and you're getting going through Diablo and your affiliation through Westside and all that. But later on, you know, in like some of that big explosion that was probably facilitated through CrossFit getting bigger and just more people getting barbells in their hands through that. And we get into like that era of like, I don't know, 2014, 2015, 2016, 2017, early to mid. Right. Where it really felt like powerlifting. It was I mean, it kind of was an explosion, relatively speaking, you know, to other sports in comparison.

It's still a small thing thing but it really did explode like my my question here is people still talk about this stuff like what do we need to get power lifting to the next level now like that's always like a perpetual conversation all the time i feel like well that's the same conversation that we're talking about like eight years ago so when do we keep saying that for one thing but also my question is um do you see power lifting like from today is it going to continue to grow and get bigger or do you think like i don't know it was like 2016 the golden era of uh power lifting and it's a backslide since then or how do you look at it look at that uh it's a real that's a really hard question. Uh, because in my heart, I want to say that it is going to grow and it is going to get better. Um, but having been a part of this culture and the business of powerlifting for close to 20 years, um, and some of the new rules that just came out, I mean, the bench depth bullshit. I mean, could we, could we like shoot ourselves in the foot anymore guys? I mean, come on, man.

Like you're making, no one wants to be a judge. Now you're going to make it completely impossible to even do anything. You're crippling people and you're putting on these rules. And then, but then on the other side, when we had the WPO, you know, and some of the some of the other meets that were going on, you didn't have to come close to depth. So, you know, and some of the, um, some of the other meets that were going on, you didn't have to come close to depth. So, you know, when you really kind of sit and analyze it, right. It's just, it's too hard to understand for the lay person, like to make it a true sport, right. With Olympic lifting, it's like, Oh, did they take the bar from their head or from the floor to overhead?

Yeah. All right. Cool. I can get that. That's a lot of weight. They did a thing and it's really fast and it's explosive with powerlifting. It's really, really hard to explain to someone again in like two minutes or 10 words, like how much knee wraps make a difference. like two minutes or 10 words, like how much knee wraps make a difference? What a bent, what a bent shirt is. Why that person is allowed to pull sumo and only deadlift the bar four inches while that person has to pull conventional and pull it 26. Like there's just such disparity in the whole sport that as much as I want to say that it, you know, I,

I really do hope that I'm wrong and that it explodes again, but we may kind of have seen the top level of it. I think there's a possibility that it starts to come back. I really, I am so excited for people like Alex and people like JP putting on these bigger meets and doing stuff and actually putting some real money out there and doing some stuff that you know I feel that Mark and I kind of started a lot of that here and people have picked that up and continue to run forward with that and I think that's amazing um the the problem that I see and this is only a personal one, would be that eventually they're going to run into it becoming stale and stagnant.

And the return on investment may not be there. Right. Because everyone that I've ever dealt with, corporate or otherwise, who's putting money up on this or me basically running the meets and not making any money. My return on investment was I hope that two or three people ask me to do remote training. One or two local people find out about this and join the gym. That's a huge return on investment for me. And that's awesome. And, you know, and I get a little bit of, you know,

I get to pay the judges. I get to pay the lifters. I get to pay the spotters and voters. And we have a giant party and a bunch of people lift a bunch of weight. Fuck yeah. After a while, when politics jump in, when people start bitching about $500, you know, on a, on an air, on a machine error that had nothing to do with me on talking shit about every single possible thing that I did at all of those meets,

it gets fucking old. And it's like, what am I doing this for? You know, I have a family, right? And eventually, this stuff is taking me away from them. And I have to justify that in my own head. My wife has never asked me to do that. My kids have never asked me to do that, but in my head, I have to start justifying it eventually where I'm like, okay, I know I'm not going to make any money and it's going to ruin my whole week and it's going to ruin my week of training. And then people are going to yell at me on the internet for a week. I'm like, why am I doing this again like i could just again i could just trip and fall on the pavement and be better off for things so i really hope that those people don't end up like me and that things are still rewarding for them there's big return on the

investment because you know i i love power lifters and, you know, for whatever reason, whatever thing that's broken in my head and my heart, I love all these motherfuckers and I think it's the coolest thing ever. But when we really get down to it, like, dude, this community sucks. People hate on each other. People, you know, we can't do, you can't be happy that someone pulled a huge thing. It's the bar. It's the, this it's oh they weren't calibrated kilo it's like look that guy's still a really strong motherfucker just leave him alone like that's awesome let's celebrate the cool shit and i think it's just become the shit

talking you know these shit talking vultures are just everywhere and in a time like this where if you say something to someone you could all of a sudden get deplatformed and canceled and then all of a sudden you know you you raped a girl in the warm-up room and you're like wait a second like we didn't even have a warm-up room and so like all this stuff happens and it's like you're walking this fine line and it's it it becomes not worth it and i really hate to say that it became not worth it for me because i wasn't having any fun anymore i have a fucking blast dude i haven't worked a goddamn day in my fucking life i am so lucky but putting on those meats i hated it so i was like i'm just gonna stop doing meats what's the date for your 2023 meet then you said yeah it'll be the same

day that the shoe comes out again hey don't put the cart before the horse here we got good things to talk about we were hoping you forgot about that yeah well dude yeah yeah we can get into that when you're ready uh no that we did want to talk to you about the the meat directing thing and you know i mean we're kind of at work we're struck we're working on something similar right now you know a lot of people you know we are we are and it's it's so funny like what you just talked about is a much more passioned version of what we well best case scenario we put a ton of time into it and we don't really lose money uh worst case scenario we put even more than a ton of time into it and we just lose a lot more money right right, right. But like the value that we have,

and it's exactly what you said. Yeah, and the value isn't purely in the money part. No, you have to find value in it in other things in order to make that rewarding enough to do it because the money really, in the current system of powerlifting, it doesn't work. No, it doesn't work.

But for us, there potentially is more, but we own a business adjacent to it, and it helps our business. And also, we have a lot of people that are interested in us, and they might want to come here and do a meet. And for whatever reason, they want to come to South Dakota. See if South Dakota's real. Yeah, see if South Dakota's real. And the fun. There's a lot of fun to be had with that.

So we've run strongman competitions in the past before. And it's extremely stressful and like it's um it's just tough to you know like because we what you value and we just like you said we both have families too and it's like if we're gonna try and figure out how to somehow pull an extra couple hundred hours out of our schedule we know from a monetary standpoint it'd be much more valuable to focus it on massonomics yeah yeah but right yeah not on the meat but there is value in the the people aspect of the meat for sure yeah absolutely you know i got into doing meets because i went and handled like three or four of my lifters at a meet and i could not believe the level that these people were allowed to put on a meet

they had bars that were bent and broken they didn't have enough they didn't have kilos in the back they barely had enough weight in the back and i'm not even talking about like someone coming out and squatting 800 these were like two of them were females and we couldn't even get 200 pounds on the bar like it was a fucking disaster like every it started at nine in the morning and it went until 10 30 p.m and i was like i was like i can't i can't in good faith run a powerlifting gym with these types of meats out there because people aren't going to want to powerlift anymore. Because if this is a good meet, get the fuck out of here. So I was like, fuck it. I'll just do it because at least I care. And I want a good experience for all my lifters. And I think if you go out there and you ask the lifters,

not all the commentators, if you ask the lifters, their favorite meat, I'm telling you, record breakers is going to be one of the top three that they've ever did because they were taken care of in every possible way that I could take care of them. And I did that because I did not get that. And I wish it was there. And I wished lifters were treated like athletes and were given what they need to succeed. You know, I don't even count how many all-time world records were broken at my meets, but it was ridiculous. We had everybody come and do this. And it was awesome. And I loved every fucking second of it until the last couple.

awesome and I loved every fucking second of it until the last couple and I was like man you know from the powerlifting federation from all the you know shit talking internet birds I was like man like this is starting to become a job and that's the last thing I want to do you know but unfortunately I just went to another powerlifting meet and it's starting to degrade all the way to there and the the dichotomy that you guys are thinking, you guys are doing it for the right reasons. You know, you're trying to find a reason to do it, you know, and you're just like, well, we know we won't maybe make some stuff, but it'll be fucking kick ass and cool and it'll be great.

And it's because you love it. The people who make money at this stuff, they go two or three platforms run two or three um sessions per day pack in as many people as they can and they don't give a shit about the lifters experience right they could care fucking less if you did the 400 pounds or 400 kilos and that's how you have to do it if you want to make money and i I couldn't do that. I was offered to do all sorts of stuff. And I was like, bro, I can't do that because it will be such an awful experience for people. And I don't want to be a part of someone. And it always comes down to the newbie going back there and not having anything and being frustrated and just fucking leaving.

I want people to come to my meets, have an awesome time and never stop powerlifting. But in order to make enough money or return on investment on it, you have to sell your soul and you have to not care about the lifter. And that's a really, really hard place to be because I was a lifter. A lot of these people who are running these big meets, they're not lifters or they weren't actual real lifters. Right.

And they're just doing it because they found a way to pack 300 people into a weekend, charge them $125 in entry fee, not pay their spotters and loaders and, you know, and hope for the best. And, and you know like that sucks because someone's experience is going to be that neat and they're not going to come back and that's terrible and that's always breaks my heart and that always pulls me back to oh i'll do another one that's what i'm gonna say well that's what i was gonna ask is does anything ever come up and you know you have the thought you're you're like yeah i could do that and that would do it that would be pretty sick that is a good idea and then you're like yeah

i have a great setup at the gym i have all the spotters and loaders i have all the equipment that you'll ever need it would it would take someone sneezing really hard and we could have a meet tomorrow um but at this point you know like the the organizations that have been a part of like you can't even go back to one because you left the other and you know we created the spf out in california because we didn't want to have to deal with any of that stuff. And then everyone was bitching and complaining about me being SPF. So we went to a couple other ones. And then I got micromanaged.

And I was like, man, I don't want to be micromanaged. I want to throw a party that everyone just lifts heavy at. And if you're not okay with that, I don't want to be a part of it. And they're like, okay, well, don't be a part of it and they're like okay well don't be a part of it it's like okay fine so you know in all reality will i run another meet yeah i will um but you know it'll be it'll have to be at the behest of someone saying i'm gonna take care of a lot of this other stuff right you know you just go and do what you're good at just you know be that guy who's there and take care of all the small shit. I'll take care of all the stuff behind it. Like, okay. But again, you know, look, I run my business out of a gym, another person's gym. to ask them to stop the classes and everything for the day or two days on the weekend.

I have to pay for that. And then I also have to pay for the cleaning crew to come in and I have to pay for all, you know what I mean? There's a lot of stuff that comes with it and power lifters aren't super clean and your gym gets fucking trashed. They wreck the toilets. Well,

yeah. Well, among other things. Absolutely. And then you have a hundred members that love to stick to a schedule and then they get told, oh yeah, your schedule of lifting, that doesn't have to happen this week. And then it's like, yeah, there's a hundred conversations. Yes, exactly.

So, but I mean, I think that eventually either I will soften or things will get so bad out here, very particularly local. And I will start doing smaller things i think the problem for me in my head is and i always wanted to every time i did a meet i would always wanted to do one better and at the i got to a point where i'm like dude i don't know if i can do any better but there's pressure and i feel like i have to i would just like to put on meets for like nudie lifters that would be awesome for me because those are the people who actually enjoy this and those are the people who are going to

get the most out of it the grizzled old veteran who bitches and complains that my scale's off and you know all the other that my bench is an inch too high or low it's just like look man just be fucking happy that i have the best equipment possible. Yeah. You know, why? And, you know, anyways, it's, you know, I think eventually I will do something. Tiff and Jeremy have been running mock meets for all of our newer lifters. And we started to expand that to a couple of other gyms, allowing them to kind of come in and kind of get their feet wet. You know, and they made it a lot of fun. And, you know, they had a barbecue afterwards and they made up these fake belts with like barbies on them and dude it was like it was a great time but you know you have 15 to 20 people but um you know i didn't even

announce the the uh the record breakers meet and somebody put up a post and I had 50 people sign up. Right. So like, if I put this out there, it's going to be gone. Right. And I mean, it'll be like, I have to, I have to really have my things dialed because it will turn into 150 person meet before I, before I can blink. You know, these are great problems to have. Right. And people want to lit. It's awesome. And, you know, I, I want to be able to do that eventually again, but you know, these are great problems to have, right. And people want to lit. It's awesome. And, you know, I, I want to be able to do that eventually again, but, you know, I have to do it on my own terms and kind of come to grips with how I'm going to justify this in my head a little bit more. where you do something and the next time you always want it to be better and you can't fall a victim to that too where um you know like a lot of people have that type of personality too or i think like i know we're the same way like we're doing like good enough yeah you're like

but we're not we're gonna be the same way where it's like well we do it again it's got to be better otherwise why are we doing it and then after a while you're just like that that gets to be pressure even if it's like self um pressure, like that gets to be a real thing. Yeah. Yeah. I resonate with that. I can, I can relate to that. But you know what?

I would encourage you guys to do it. Start small because when it's rewarding, it's awesome. And, you know, there are so many other people out there who don't have any skin in the game and all they do is bitch about and point at problems and i always tell those people is like hey man you should run a meet go ahead run a meet because you're gonna bitch about like one call out of 900 in a weekend if you go 899 for 900 not a bad that's fucking that's fucking fantastic and you should be happy about that you should point out the 899 lifts that happen and be super stoked but people can't do that but as a meet director to see someone do their first meet, to see, you know, a young teenager do something or an old retired guy or like, you know, the sweet old couple that's lifting with you.

It's just like it's heartwarming. And that's the stuff that I want to do. I could care less about all time world records anymore. I really you know, it's just like, ah, you know, we've seen it. We've done it. ah, you know, we've seen it, we've done it. The important part about powerlifting, and I think the only way to make it grow again is to get normal people back in and involved and get them involved in a positive community somehow, some way, and then things will grow again. But until that happens, and, you know,

and I don't know who's going to be that person to kind of lead the charge. I thought there were a couple of people that could have, but they've kind of taken some detours in their careers and in their lives. So I'm still, you know, I don't know if I it's to the point where it's like, do you keep holding out hope for the savior of powerlifting? And in all aspects of things, you know, the person that's going to rise to the top at this point, you know, maybe the savior of powerlifting, they don't have really any skin in the game. They don't own a gym. They don't, you know, they train clients remotely. They lift, they show up, they pick up their check and then they leave. That's, you know, that's not like to me,

that's not what powerlifting is. So we have to find a way to navigate all that stuff. And I think there's some really great people out there who can do it. And I'm really hopeful and I will support them with both letting people know about their meets and sending my lifters to their meets to support them. And I'll show up, I'll help, I'll judge. to support them and I'll show up, I'll help, I'll judge. Um, but you know, there's a lot to be, uh, a lot to be navigated and it's a really, really rough road. It's a really rough road, but it's, you know, to put on stuff locally and kind of put yourselves on the map, I would really, really think, I think it'd be awesome. I would, uh, and if you guys need help, dude, I will help you. I will advise you in any way possible.

But it is rewarding to kind of start to build your culture of kind of the gym and everything that you guys have going on and really become a fixture and finally get into the Bison Gazette. Yes. Thicker hand. The final goal. Yes. Okay. I've got an odd, kind of an odd question. I mean, we've got a lot of odd questions, but this one's maybe bring them. Let's go. Have you ever heard of Jay Birdie fitness? Yes. I assume you probably had maybe, but I wasn't sure. So, you know, what's crazy about this.

maybe but i wasn't sure so you know what's crazy about this so here's the deal so if anyone knows this is isn't a lovely i found this today in research oh really who lives in boston somewhere in boston massachusetts and her name is jesse S S I E and mine is J S S E. So I have gotten PayPal. I've gotten Venmo. I've gotten emails for a while there. I was getting like her bank sending me, um, like stuff like,

Hey, your account is this or that. And, um, what's crazy. I was working with Reebok one time and they're like hey there's this local powerlifter that we invited come over she really wants to meet you and i was like oh this is great and she's like hi my name is jesse i was like no way that's fucking cool so it's

fine she's like i know all of my shit goes to your email so i mean i've had to like send her back like almost like thousands of dollars because her clients pay me and she's like hi jesse my client paid you instead of paying me um so yeah i know jesse she's awesome and i mean it's hilarious it's a hilarious situation it's such an odd relationship like yes i i know her i know her very well she's actually she's actually an awesome coach and a really really cool girl and she's got a lot of stuff really cool going on but um yeah that uh that was a very weird like the first time i was like wait a second why did someone just pay me like a thousand dollars right right what did i i don't know what this is for is this a is this like a nigerian prince? Exactly.

That worked out really good that she wasn't like someone that's like just racking up tons of credit card debt and like you have collections people coming after you all the time because that could have easily happened. Yeah. No, I'm glad that she's a pretty solid human being. That's great. Well, and thankfully for her, you're a good dude. Like for sure. Thankfully for her.

Also true. Also true. Yeah. Yeah. her you're a good dude other like for sure thankfully for her also true yeah um yeah because when i saw that today i'm like oh man there's there's no way he's not aware like there's no way this hasn't come up in some capacity because i look she's not just like into fitness she it kind of looks like she's even like a power lifting ish style training coach and i'm like yes what are your chances yeah absolutely and it's weird because i met her and then um i was like oh that's cool or you know you know you're from boston she's like oh i'm a little further north or wherever you know boston is or whatever and i was like oh i have a friend up there who's got a gym you know it's eric cressy she's like i know eric she's like i'm actually best friends with john O'Neill and I'm like this is fucking weird I was like I'm at Cressy's at least once a year

I know John very well I was like this is so strange that you your name is one letter different than mine and like you know we're somehow we exist in the same realm as it is very strange and this is probably a little awkward to say uh we kind of let this go on too long we thought that we were taught going to be talking to the other verdict oh man that is embarrassing i'm sorry i thought we were talking to a woman tonight so this is well i said i was from california so you can't fucking judge me i identify as a powerlifting female from boston yes uh that is really funny okay that's good um you said the buzzer that was a great joke by the way yeah yeah it's fucking lead up everything good for you fuck yeah fuck yeah that was great

uh the you said the buzzword the keyword really the real thing, the crux of this whole show, the last 37 minutes have led to this. It's follow-up. Years in the making here. So for anyone that maybe is relatively newer to Mastodonics, we used to do interviews at the Arnold in, I don't know, 2017, 2018, 2016, some in there. And Jesse, we got to talk.

Those were great times right those are so fun those are some of the best times of all time yeah and i mean then covet hit and it all disappeared and i think like man it there's still a hole there's a vacuum there is you know it needs to be filled like no one goes back to arnold now. It's a ghost town. I really hope that that eventually climbs back to being what it once was. Because it was special to a lot of people. If that can't make it, I don't think anything can. There is no industry expo event if that one can't pick its pieces back up.

We were there this last year. It wasn't the same. For sure it wasn't the same for sure it wasn't the same it can go two ways it can either piddle out there where it's at or like hopefully this is like just a step we have some optimism that this next year that it is like on the track back to what it was but if it can't do it i don't think there's i don't know what there is that's you know people try to do stuff and there's just not names out there that carry the kind of weight and just the tradition and um it's just i don't know what can do it yeah i think if we really look at it from like a business standpoint like it was this fat bloated carcass that these people would just go and spend a bunch of money and have it as a write-off and

then like some accountants were like hey you know if we don't spend all this money we could keep it and make all make more money and all these other things and you're like oh huh you know and i mean i think the last one that i was at was when the bang booth came when bang came out and they had it was like basically that rave like 40, like 20 men and 20 women all. Yeah. Yeah. It was so obnoxious, but I mean, I think people are just like, Oh,

you know what? If we just take a, you know, one eighth of that and put it into some internet marketing, we'll make more money. I know. But that is the thing that sucks though, is it's like,

well, and I a hundred percent, I agree. Like you probably can make way more just dumping into ads online, but it just, it kills that. Yeah. It kills can make way more just dumping into ads online. But it just it kills that. Yeah, it kills the community. It does. That's the part that sucks.

Even though I fucking hated that booth, I walked by just to videotape all this just dumb shit going on and to hate on it as hard as I could. And it was so over the top and awful, which is really hard to say because I mean, at the Arnold, you see some crazy shit. It's fun though. You can mention it to us five years later and we're like, ha ha. Yeah.

Those bang jackasses. Yeah. Oh, like the animal cage is just iconic, you know, to like, and it's, it's special for lifters and like,

it kind of stinks. It's not around, but it, but it also got, you know, I mean, I'm again, you know to like it's special for lifters and like it kind of stinks yeah it's not around you know but it but it also got you know i mean i'm again you know dating myself but you know i was going to the arnold a long long time ago and to see it go from what it once was to what it has become it's really weird like there's like fencing and speed painting exhibits. And like, you're like, what in the world is going on here? I thought this was like a meathead convention. It turned into like everything all at one time happening for whatever reason in Columbus, Ohio.

And I think, you know, if they really do want to kind of bring it back they're gonna have to trim some of the some of that fat off and really get back to what they're really good at which was the strong you know the rogue strongman stuff is fantastic the USAPL has been doing a great job with the lifting you know but they need to kind of get back to what they were doing and they can't count on, you know, flag twirling to really, you know, keep, bring all the, all the people back. So it becomes like a different beast and they got to kind of trim some stuff off and build it back up again. And then when they really want to just let everybody in the door, then,

you know, bring speed painting back. Did you guys see that? Like it blew my mind. It was in the door then you know bring speed painting back did you guys see that like it blew my mind like it was in the hallway they were like three two one go and they would paint like on a canvas with paint they had a picture that they were trying to replicate faster and better than the other person i was astonished i was like why are you here like where like where like first of all how did this is this a real sport this is a thing how do you get into this is this like a national championship what am i witnessing here it was uh there was some stuff all the time you know just blow my mind they probably had the same when they walked by the powerlifting meet and they were like what the fuck are these guys doing you know i can't imagine what they thought of the bang booth yeah no kidding they're like whoa yeah uh yeah uh we

agree though i hope we're we're cautiously optimistic that it'll get back there a little bit i i'm i'm always cautiously optimistic about everything you know i really do want you know powerlifting and i want people to succeed and I want to get back to kind of that, um, that peak that, you know, thing again and surpass it. I think all the pieces are there, you know, it's just about who's going to put them there. Um, but you know, I, I can't wait to support it one way or the other. We see what you did there though. You detoured us here off of the,

off of the off of the ask your question i know it's coming i knew it was coming uh like as soon as i got your direct message i was like fuck oh god i'm gonna ask about this yeah uh hopefully this isn't all we talk about yeah so what is what's the name of the shoe the the reebok tr Yeah. So what do you have the latest update on the Reebok TR light? I think the last time, the last formal update we got from you, they were in a shipping container somewhere across in the ocean. That could have been like five years ago.

Yeah, it was. And you know, it, it, it having not, I don't have any experience being corporate. I don't understand.

That's never been part of my life. And dealing with an enormous and absolutely gigantic company like Reebok, who is actually owned by Adidas. And it was a really interesting learning process about how things happen, the speed that they happen, why they happen, why they don't. And Mark and I just refused to believe that it couldn't be easier than hey there's a really big demand for these things why can't we make these um and the unfortunate part about it was there was a very big demand and there still is someone told me that um someone is selling like two or three pairs of the tr lights online on um

somewhere for like four hundred dollars a pair yeah Probably like Poshmark or something. Yeah, it just blows my mind. I'm like, oh my god. I was like, but this is just such a huge opportunity that was just missed. But at the same time, do you know how many people made shoes with Reebok? There's three.

There was Shaquille O'Neal, there was Allen Iverson, and there jesse burdick and mark bell and then since then there's been like jj watt well all right yeah i can't look at you you're in south dakota you can count we're kind of good at numbers and you can count on me shooter in the parking lot yeah um you know and then since then jj watt and i think they had somebody else they did like a collab with like a rapper or something um so even to get there is pretty fucking cool um but the the process of everything like well i mean and it's also again And we walked into this thing and we're like, our introduction to, to Reebok was me telling the president of Reebok. I called him Mr.

Reebok. I said, Mr. Reebok, your shoes fucking suck. And he was like, excuse me. And I was like,

your shoes suck. Like you need to fix some stuff. And I, and I want to be a part of figuring out how to make this happen for you. He's like, who the hell are you and i introduced myself and then like we had a bunch of like random meetings and mark and i like made the guy like do a bunch of push-ups in the slingshot while we got like a corporate dinner like none of this was official and none of it makes sense kind of crazy so it was pretty amazing that the shoes even got made, right? If I could do it over again, you know, we would have done a lot of other stuff and made sure

that we were a lot more a part of the process of understanding the numbers, understanding the demand, where the demand was and how to feed it uh the unfortunate part about things is when you're a business that is as big as Reebok and Adidas is like they couldn't make like part of the thing is just not big there's a big call for those shoes but a big call might be a thousand like they make shoes in 10,000 batches right on the low side. So when they initially did and flooded the market, and you could find them for like $20 at Dick's Sporting Goods. That's what we got. Tanner's got a pair in a box still.

Because we got them on sale at like $40 or something. Yeah, but when they got rid of all those, they couldn't find a way because they didn't sell as well as they thought they would. Um, and the unfortunate part about it, I was just like, look, this is a small market. 10,000 is a lot of shoes. I don't know if there's 10,000 power lifters. So can we dial that back?

No. Okay. Do you still want to do this? Fuck? Yeah, I want to do this. Let's see how this goes who knows um so we were told that you know that's just the process and it was amazing to get there because um the way that the shoe looks the wide toe box and that everybody's copying nowadays

by the way um you know someone just came out with the first weightlifting shoe with a wide toe box and all this other stuff. Yes, exactly. And I think it's awesome. You know, these people have figured out something that Mark and I couldn't and didn't at that point because we had no idea that, you know, we don't know how to make a shoe, but Reebok does. But in order to make that mold, like the mold itself was like $100,000. I was like, hundred thousand dollars. I was like, Oh shit. What are we, what are we getting into here? Um, so it was amazing just to be able to do it. And again, it was a learning process and I met a lot of great people and have a lot of great contacts for it. And every once in a while, like the head, um, the head designer was like is like bro i want to make those shoes again like

i i know a lot of people that would buy them and you know just do it just do it and every once in a while mark and i for whatever reason we would get like 20 or 30 pairs of shoes that would just show up at our house and i would be like i'd call I was like, did you just get 30 pairs of shoes? And he's like, yeah. And I was like, yeah, me too. And he's like, what? I was like, I don't know. So then I would just give it away to my lifters and, you know, sell some others to anyone who really wanted it around, you know, around here locally.

So every once in a while that has happened. It's really dried up now because they have, because our contact was mostly with CrossFit and they have kind of parted ways and done a whole lot of other stuff. And a lot of people have ended up moving on. Um, but there's still a call, you know, there's still people who want some. Um, so, you know, the answer to that will be, uh, uh, indefinitely. I have no idea.

And the saddest part about it is, is the, the one time they were like, because we, we just kept asking, and this is the, this is the part where we just weren't savvy businessman enough. We were like, Hey, you know, you paid us X amount of dollars to do this. We asked for points on the shoe. Can we see how many shoes we sold? Cause I just want to tell everybody that I sold 20,000, 30,000 pairs of shoes just to put it on my Instagram, you know, and just say, just say that because not a lot of people can, you're like, you can't see the numbers and we're like well wait a second now like that makes

me think that you're not telling us the truth and that the money that you gave us was based off of something that may not be true we could be in the wrong here and if we are sorry but can we just take a look and they were like no and we kept going back and forth with them and their their solution was to give us both like a hundred pairs of shoes and to sell them like however we want money hush hush shoes hush shoes so they did that so they did that and you know we kind of did the same thing where we were like well are we gonna put up our own market and try and we're like, look, let's just give this away, do prizes at super training, do the thing, sell some and just let the rest kind of, you know, figure itself out. But I think that was their way of saying like, look, here's a little bit, you know, maybe we didn't tell you

the truth. Here's this. And ever since then um you know as people left you know we've had less and less contact or zero contact at all with everybody there um but again you know it was a cool fun ride um and i would certainly do it again and i would wish to do it better um because i think there was a lot that we could have done the all of the new shoes that are coming out the these were things that mark and i were talking to these reebok you know executives about 10 years ago you know we wanted to do a completely true flat shoe we wanted to do it in a lifter and in kind of the you know the tr light style we wanted to do a whole bunch of stuff why can't we create a boot why can't we you know make a deadlift slipper? All these other things. And while they weren't going to be, maybe they weren't going to break

the bank as far as they're concerned, it would have supplied a population that, you know, would have bought it because there's no other powerlifting shoe that's out there. And now, you know, it's really cool to see that there's a couple of different options made by people who are in the industry themselves. And I don't know if they're doing well or not, but I hope that they are. But it was, you know, I do wish that we could have accomplished that earlier on, just because not for a money thing, not for anything, but just because I knew that there was a need for it. And there's a need and it's taken 10 years to kind of fill that need. So it would have been cool to be even more on the forefront of, of that stuff. And I've been able to

really supply some, some cool shit and you know, get even further educated on how this type of business, you know, really kind of works and how the cogs go. I really, I really think that would have been fun for both Mark and I, but you know, after a while, you know, just like you guys,

you have your own lives and other things to do when people start responding. So it's all right. That's, that's just it. You kind of move on. And full disclosure, the mouse dynamics podcast is sponsored by barefoot shoes now. So that's just it you kind of move on and full disclosure the massonomics podcast is sponsored by barefoot shoes now so hey that's fucking fantastic i mean look honestly i'm i'm not

hating on anybody no no i mean what you're saying is like yeah it's cool it led to what kind of kind of proves that yes there was actually a market kind of yeah it kind of means like yeah i was right or you were right. Mark and I have those conversations every once in a while. We're like, man, you know, but the problem is this. If Reebok would have let us do everything that we wanted to do, we would have fucking sunk that ship because we had so many other dumb ideas.

It just so happens that the four that I'm saying out loud, you were good at the good ones. You know what I mean? Yeah. No, that's like, Oh look, we were good. The good ones. You know what I mean? Yeah. No, that's funny. Like, oh, look, we have an inflatable singlet. Like, what? Why?

We need the pumps in everything. Exactly. Exactly. So, you know, they probably made a calculated decision. They're like, wait, these are the idiots that made you do push-ups before you went to dinner? They're like, yeah. Like, maybe we don't put a bunch of trust in those you did it to almost like put them in your place didn't you like yeah this is our our chip at the bargaining like yeah at least we're stronger than you you might know

more about business but who can do more push-ups here well you know what we just we didn't know honestly we had no idea who this person was this This person, like it would have been a cursory, easy Google search. And we would have been like, oh, yeah, this is Mr. Reebok. This is his cousin who makes five million dollars. You know what I mean? And came from Nike and all this other stuff. And we're here clowning around with him getting his wife drunk who's like spilling her boobs out of her dre it was just madness like probably all the way

any of this to your advantage though you know like well they that the reason why they even listen to us is because we are just such idiots and i really think you know i'm in i'm in a position where i get to work with a lot of C-class plus executives and everything. And I really think the reason why they're attracted to working with someone like me is because I'm not a yes man. I'm not a fucking crony. You know, you're basically, you're walking into a weight room, you're walking into a locker room, and those guys love that shit.

So this guy got a taste of what it was, you know, playing football when he was at Yale or something, you know what I mean? He's like, oh, these are some, you know, some dudes. I actually like these guys where, you know, everyone else will be like, well, here's my spreadsheet. And we're like, bitch, do some pushups. So how many boxes of the shoes do you have sitting at home in your private stock? I don't have any, dude, I'm the worst at all of that stuff. I'm so bad at that.

I have, I think personally i have two pairs of shoes um i literally just i would give up everything away like people ask me for t-shirts people you know they want to and it's really cool and i mean i really appreciate all the love and everything in the world but i'm terrible i don't even own a shirt of my that i've ever produced i don't have a re-hawk record breaker shirt which i gave away for free to everybody i don't have a summer slam shirts i don't have any power web shirts i don't have anything like i would anyone who would want it i would just i would give it to them or they could buy it or whatever it was so unfortunately like i wish i had some because

i would like to say like i made this made this and not necessarily bronze it or anything, but check this out. Dad made this. This was something that I did. The shoes at the gym, I can't bring home because my wife would throw them out and set them on fire. It's funny. Yeah, I wish. I have zero. Zero.

It's kind of funny that you say bronze it. We have this product we make called the Drink Spotter. Oh, is it a bronze? It's a bronzer because you guys are so into tanning in South Dakota? No, no. Oh, that's surprising. We do have to get artificial tans if we really want to get tanned during the winter. But it's a stainless steel power rack accessory that holds your beverage. It's the spotter and oh dude i saw that and it's so good but but we've had them

gold some of them gold plated before in our private collection just so we have like this gold plated 24 karat gold plated version of it so i bought myself and mark uh a pair of two and a half pound ivan co 24 karat gold uh dumbbells i bought them for like christmas one time and then i bought them for like i don't know why i think i just bought two of them they come in this like sweet like uh like wooden case and all that and it's like velvet inside have you seen these they're fucking awesome yeah so i think that stuff's great i love like that weird shit dude send me will you send me you don't have to send me the gold-plated one well yeah well send me some drink ones man that's so cool i love that one uh one inch power racks or five eighths inch holes on your power racks at the gym do you know um i think i have like the the elite fitness ones are like the two inch

and then um we have some of the rogue ones which i would guess are i think we have some one inch and then we also have like the bigger fatter ones okay all right well good well yes we will we'll you need one there um it'll be great because it'll clear up space on the uh reverse hypers for all you know that's one of the big running jokes. That's like this has made the reverse hyper obsolete. It's like, what do we do with this? I love that a drink holder has made the reverse hyper expendable. Like, oh, we don't need this lower back thing that'll save people's lives.

We got something that'll hold some drinks on it. Around here, it's like now the reverse hyper can just be the coat holder. You don't have to worry about putting drinks and coats on it. Well, yeah, you don't have to worry about spilling your drinks on all your coats. With every guest, we've got this little game we play called Overrated Underrated.

You can probably kind of guess what it is, but we've got this special Jesse Burdick set of topics. Now, they were handpicked for the other Jesse Burdick, but we're going to try to make them work for you. Well, hey, I'll answer for her. I answer her email sometimes. You can elaborate as much or as little on them as you'd like to, but you do just

have to remember you have to ultimately decide on overrated or underrated. You can't ride the line is the key takeaway. All right. Overrated or underrated, You can't ride the line is the key takeaway. So, uh, overrated or underrated the college baseball world series. Overrated. Okay. The college softball world series is so much fucking more fun and exciting. The numbers speak for themselves. I am a baseball player and I love baseball, but I cannot sit down and watch a 26 to 14 game between South Louisiana State and North Carolina Asheville.

It is nauseating to me. And so, yeah, I way, way overrated. So do they just let too many teams into it? Is that what the problem is? overrated so do they just let too many teams into it is that what the problem is i think there's just such great disparity in all college athletics at this point from the top to the bottom um you used to see like in you know with college basketball you would always have the chance of kind of that cinderella team that kind of comes through and at this point you have these two to five juggernauts that you're like, well, one of those are going to win and everybody else kind of just deals with

everything else in between. You'll see some awesome stuff and I still watch it and I still really like it. But with the transfer portal, with the NLI stuff, it is such a wild West out there. And I only know a ton. I know a decent amount about this because I have a lot of college athletes and it is such a wild west out there and i only know a ton i know a decent amount about this because i have a lot of college athletes and it is such a weird world out there um that you know you could be playing for south dakota university and then the next year you could be playing for south dakota state and then the next year you could be playing for south dakota a&M and you're allowed to do this and it just doesn't you know in order

to make a college team in order to make any team work you can't have just these assassins running around from year to year it makes it really hard to kind of get to know and like a team or even kind of a sport sometimes um I I will say that I'm confident that they're going to kind of have to figure some of this stuff out, whether it breaks off, you know, whether like they're talking about that a couple of the organizations break off and leave college athletics and then leave all the rest of the colleges out there. But, you know, the rich are just so rich in the college athletic thing. You know, you have number one teams who have the number one recruiting class and the number one transfer portal class and you're like bro what are you

what are we supposed to do you know and um it's too bad because it unfortunately this is all done in the name of money for the organizations for the, and a bunch of athletes kind of get screwed out of their dreams. And I think that that ultimately sucks the most. Yeah, we've seen locally we have a really competitive Division II basketball team that they oftentimes would compete for the national championship. You know, they're perennially good at it, and the transfer portal is somewhat ruining the team. It's turned the team into a stopping

ground for someone that in one year can jump to the next, you know, to a Division 1. It kind of sucks. Yeah, it really does. They're ruining those sort of local attachments

to things where you'd be like we need to go see these guys play because it's awesome and now you're like yeah i don't know he won't be here next year or is that guy still on the team or are we even good anymore uh and you know ultimately that kind of sucks and it you know it's also duke can be number one again it's like oh come on you guys can be number one no matter what it's like oh man duke can be number one again it's like oh come on you guys are gonna be number one no matter what it's like oh man duke wasn't number one how could i watch basketball exactly you know it's like duke alabama it's just like oh it's like well what's the point yep okay all right good call on college baseball world series uh overrated or underrated squat briefs oh i'm gonna say underrated and the reason i'm to say underrated. And the reason I'm going to say underrated is

because I don't know how many people have actually used squat briefs. They're phenomenal. Once you understand how to use them, you can lift so much more weight and be in a ton of less pain and get to train again the next day or the next day. When I was transitioning to, from equipment or equipped to raw, I would still one day out of the week, I would put briefs on and it did great things for, for my squad,

for my deadlift. So I'm going to go with underrated. I, well, this is assuming that there's still fairly affordable good briefs out there i don't know what the landscape kind of looks like now but i'm gonna go underrated because if people actually got into them and learned how to squat in them they'd be like dude these things kick ass i think that's an interesting opinion on that all right

overrated or underrated instagram oh god um you used to be more active on it than you are now is where that where that question that's the basis yeah yeah oh i'll tell you a story i i really like it i like instagram and i like the the people and i like the followers and I like what I had built and everything that was around there. And then kind of when COVID and the Black Lives Matter thing kind of happened, dude, I got fucking killed. I got roasted hard by people calling me a white supremacist and a racist bigot and all sorts of awful, awful things because I wouldn't

put up a, you know, a black thing and show my support or put up someone's charity that was going to X, Y, or Z. And I would talk to these people. I was like, look, man, I was like, I'm, I'm not a racist person. This is, you know, I think what's going on is terrible. I think that there's always two sides to everybody's story. And I feel that this is an overreaction right now. And I don't want to dip my toe into any water that I don't know the temperature of. So I'm going to choose to kind of sit here and watch and let the chips fall where they may. And then I'm going to go ahead and above and don't actually get to the soup kitchens or the whatever, the education.

I mean, everyone that I tried to have an intelligent conversation with, um, spit more vile awfulness back at me. And at that point, it was right around, you know, when I had, when we had Beatrix about two years ago, or we had just known that we were pregnant and we were going to have her. And I was like, you know, like, this is something that I want to share

because I shared my girls growing up in the gym and all this other stuff. And every once in a while, you would get these weird people that would say something. You'd be like, dude, shut the fuck up. But that just kept happening so much more often. And it really kind of culminated at the same time. My wife put up a video of her doing some jump rope while she was pregnant. And I could not believe how insensitive, rude, and awful people were to her. And I really feel like a lot of times, you know,

you're faced with some sort of wild animal, you know, and if you choose to feed the wild animal, it's going to keep being a dumb wild animal. But if you go ahead and you just starve it, hopefully you can come to peace with how you're going to use it and understand what its goods and its bads are. At the same time, this is when my twins, who were 12, 13 at the time, really want to get on Instagram. And they're a known commodity. You know, Burdick Chicks is a hashtag and has like 20,000 hits or something.

And trying to educate them on what's going to happen, what's going to come their way, really kind of turned me off to posting and being as much, well, I don't know, in the public eye, you know, whatever, that's just a term, um, being a little, I figured to me and for my family being a little less, being more private about some of the things would actually benefit us because I didn't want the girls to see me on my phone 25 hours out of the day. Um, I'm already on it way too much because this is how I do business and how I talk to clients. So that all kind of happened within like a month. So and I was just like, man,

this is the universe or, you know, someone is telling me, hey, man, let's chill a little bit. And since then, unfortunately, it's only gotten worse. And people have gotten crazier and crazier and calling more and more people worse and worse things. So I kind of feel like I made this a decent decision. I always want to go back. but it's very hard for me because once I start taking steps back, um, the, the reasons that I left start creeping back up, you know, and it's only, and it only takes one direct message, uh, for me to go, fuck this dude, this isn't worth it. So, um, again, not trying to ride a line here. I think there's a lot of things on Instagram that are awesome and I'm on there and it's a really cool place for me to kind of keep track of people and

see new things. So, you know, in my heart, I want to call it underrated because if it's used right, it's a really pretty fantastic thing. you know the over saturation with fitness and you know if you have an instagram account all of a sudden you're a world-class strength and conditioning coach and everybody can buy your shit for 14.99 online and all of those things and just the you know and the reality of the situation is probably half those people who are spamming me and calling me an asshole or bots, right. Or someone's extra or third or fourth account all from South Dakota, oddly enough. Hey, you weren't supposed to be able to track that part of it.

Damn. I, them VPNs got me. So I think, I think it's an incredible tool when used properly. I think that it's just being used improperly by a lot of people. And I don't know if that'll ever stop. So, but again, I'm at heart, I'm an optimist. So I will say underrated because I think that it has such power to do good that hopefully one of these days it decides to do good again. Okay, that's good. This next one's the last one. We always save the best for last. one of these days it decides to do good again. Okay, that's good.

This next one's the last one. We always save the best for last. And of course, this is something we have to revisit. This was discussed a bit in the show here, but it wouldn't be this podcast with you if we didn't do it again here. So overrated or underrated, Reebok. Oof. uh, overrated or underrated Reebok. Ooh. I,

I think they're, I think underrated because I don't know of any other, um, corporation in their position, uh, an international, like dominating corporation that would take a flyer on two fucking idiots

and allow them to come into their corporate offices and just be exactly who we are, sit in meetings that we had no business sitting into, talking to people that we should have never talked to, and getting to do things that we would have never got to do. So I feel really, really lucky that we got a chance to do that. And I think there's a lot of other companies that could have, would have, or could have, but wouldn't.

And I'm always very thankful for the people at Reebok for the opportunity at reebok for the opportunity to do it now again the you know i really do wish that things are different uh our education and you know our contracts and the the situation and that's more for everybody else because you know we were very middleman and all of this stuff. We had nothing to do with anything else except the design of the shoe. We never did anything else besides that, which was really, really cool. So, you know, like I said, man, there's four or five people in the history of Reebok who've ever got to make a shoe with them. And we got to be one of those five people.

And that's pretty cool man so i think they're underrated i'm always thankful for them that's good did you ever go into one of those meetings and be like or maybe the first one you're like what are we supposed to wear and like either you wore like a suit and then nobody else was wearing anything like or you wore like a gym clothes like wow these guys really underdressed for this thing right but luckily the like when you're reebok is you know very much a sport you know oriented thing so everyone is wearing reeboks reebok gear and everyone goes down to the gym and works out um i will say there were business dinners that you know mark and i were sitting in t-shirts and shorts in and everyone else was dressed really, really well.

And we didn't know at the time and we didn't really care. But everyone was ordering the most expensive thing on the menu and all the appetizers and all the things. And he and I are kind of looking at each other like who's paying so yeah exactly it's the first question so we have to like roundaboutly ask like so is it cool we get the trauma talk for two for one here is that okay um so there was a couple of those but never like a meeting we walked into where we were like oh shit uh we don't belong here but it was it was very clear like and everyone was really cool with it like hey this is jesse and mark they're idiots just put up with their ideas for a while and uh we'll be rid of them really soon like hey guys thanks thanks for the intro there mark um so everyone knew what they

were getting when we were going in there. And it was a lot of fun. You know, it was really, really cool. The people there that we got to deal with were awesome. And everyone was excellent, excellent from Reebok. But, you know, when you start talking to a staunchy accountant about numbers that some random dude wants, like, we don't know who you are nor do we have a business relationship with you so no you can't see anything so but i'll always

underrated because i mean they and for the fact that they were on the cusp of something that um is now starting to be realized elsewhere they had had all the things in place and for whatever reason, they decided not to kind of head down a couple of roads. And, you know, I think it's too bad because that was, there could have been some really, really awesome stuff, you know? And, but dude, I'm always thankful for those days those guys are so awesome they they put up with a lot of our bullshit which is uh not a lot of other people do all right and good news this just in you passed overrated underrated so yes oh my god well i

think i mean the other jesse burdick will be the most happy. That's true. As she listens to this episode for sure, which she will. Yes, of course. Hi, Jesse. I'm going to wire that $40 later. Yeah, right. Exactly. I'll use good. Yes. It's totally in the mail. Awesome. We really appreciate it.

This has been good. Where does someone find out about PowerWad or anything else? I mean, is that where you would steer people towards gym, powerwad is out there, powerwad.com. Um, and yeah, so you can always, always contact me, always find me. I always try to get back to everyone who, you know, uh, emails me or text me. Um, I think that's an important thing to do. It may take me a day or two, but I always get back to everybody. So if there is anything that I can ever do for anybody, I'm always up for it because, you know, in my 10 word story, I didn't tell the story behind things, but I had a lot of people who helped me get to where I was. I had a lot of great coaches and mentors. And I think it's really important to kind of pass that on to people. So that's why I say yes to everything. Anyone who wants to talk

to me, anyone who wants to call anyone who wants to, you know, email me or, you know, you know, I was that kid calling Louie Simmons. And, you know, while he was doing max effort, safety, safety bar squats, and, you know, he was good enough to answer my questions. And, you know, it's my duty to pay that back into the universe. So I'm ecstatic to talk with, to help anybody. So please, anytime, anywhere, any way that I can help, Jesse Burdick, all socials. Excellent.

We can vouch. That's right. You have a couple of guys from South Dakota that repeatedly, year after year, ask you about a shoe. You still answer their calls. Still answer them emails. Absolutely. This was so fucking cool. I'm so glad that you guys are doing well. And man, I really hope that you guys do dip your toes into the pilot thing and you do let me know. Maybe I'll be able to find my way out there.

If they have an airport within a couple hours, you're in luck. to the piloting thing and you do let me know maybe i'll be able to find my way out there um if they have an airport within you know a couple hours you're in luck it's not big but you can get here that would be horrifying i'm sure um but yeah dude like like let me know and like please if you could send me a drink holder i'd love to help you guys out with that that's so cool we absolutely glad that you guys are doing well and you know you guys are such great personalities this is really this is really awesome i'm i'm so glad to reconnect with you guys this is really fun all right very cool we appreciate it jesse thanks jesse thank you appreciate you guys take care man see ya bye very deserving of those cool beans you gave him the double shot there, didn't you?

I mean, he hyped us up at the end. Yeah, you can't really. The whole rest of it could have been bad. Yeah, and we'll probably actually edit out everything. We'll probably just condense that down to that last bit. Play on repeat of him saying good stuff about us. I love it. My favorite part of every episode is if someone says something good about us.

Yeah, we'll just edit it. So Jesse, explain who you are. Well, you guys are so awesome. We're like, wow, that's really kind. And then we'll just play that clip over and over of him just talking about how awesome we are. Like, wow, really not what we were talking about, but thank you.

Yeah. I love that he knew about the other Jesse Burdick. That is really funny. They have this, it's like my alter ego. I'm a woman training at CrossFit gym on the East Coast. Do you need that? I do need that. I was wondering where the hell that went.

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only criticism, not a lot of Steve Miller band references. Otherwise really. Swiss link. Great. Ad read Tommy, uh, only criticism, not a lot of Steve Miller band references. Otherwise really good. Okay. Actually, after that, I could not remember what the hell we were talking about that. Yeah.

After that, the next day I had to go, uh, listen to some Steve Miller and I was like, man, I was really into Steve Miller. And now that I think about it, I was really only into like five songs,

but you went really deep into those. Yeah. I really, really liked those five songs but that's all there was i thought i was a big steve miller fan and i i'm just like no there was i listened to way more songs in this mind but no it was just like his five big songs just the front side of the five really great songs yeah you only like the front side of his greatest hits album um did you see the instagram i reshared of uh swiss link he was in his curls

yeah shirts and talking about the history first aid kits yeah so buy good out there and buy i was actually gonna look in some of those first aid kits looked really nice i was gonna check that out like a first aid kits might be underrated and i think you should get one from swiss link everyone should probably look really nice too like you could never go wrong having, you're never going to be like, dang, we just had too many first aid kits. I was too prepared. Yeah. Did you need that, too, or? Yeah, I did.

You got any other things? I'm just going to keep handing you stuff. I think we have one more still. Yeah, I've got that in my backpack. Okay, all right. Today's show is also brought to you by Texas Power Bars. I was really hoping you had this thing, because in my head, I was like, God, okay, how does it start? start once i get going i know i can memorize the whole thing but buddy caps first started lifting

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That's exactly right. What was someone complaining? Was it on YouTube or something a while back? Oh, someone. Jim Wendler won? Someone won a timestamp? Well, that. But that guy was pretty good.

Oh, yes. Because I commented back i was like absolutely no and he kind of said he was like haha well i was just trying to help someone and i'm like i know it's just it was the guy he was like honestly the ads in this show turned me off and you're like there's like five minutes of ads in over two hours of programming that's what i said i'm like we're giving you like yeah my comment was like oh sorry if the five minutes of ads and over two hours of completely free content really like harshed your mellow here did you realize that tv no i said sorry if the five minutes of ads of very industry relevant companies with some applicable discount codes

in our two-hour episode of free content sorry if that was a great of great inconvenience to you like we apologize for this major major yeah man go watch tv instead then you only have to deal with 10 minutes of ads every 30 minutes it's like it's a two-to-one ratio on television yeah and the ads are for the dumbest shit too and then that's why that was my point like it's like this is all relevant stuff if you are a lifter like is it like oh yeah okay i can get a 10 discount on barefoot shoes or like uh you know like i lift i might want to buy barefoot shoes yeah like i have need first aid kits i might want to go to switzerland and buy a first aid kit well and youtube's not much better like before you start you right now you get two video you get two ads i know and then three minutes into a youtube video you get another ad then you're six minutes and you get it's like damn i watched a 20 minute youtube video and i had 10 ads pop in on that damn thing yep ad block

ad block baby i don't that's all day or day that's way over my head can you do that on your phone uh because i only can't i don't do it on my phone i i know i'm a computer all day so i have ad blocks i'm like everything on my computer and then sometimes i forget that when i or if i open a browser that doesn't have ad block on i'm like why are youtube videos pop or why are ads popping up in the middle of these videos what the hell's in there oh yeah yep you know what people shouldn't forget to do go to massonomics.com because we you're wearing at the live large t collab we didn't talk about the drop um yeah we should mention that after two two hours and my god we've been recording for a long time yeah um so here you go over two hours my god like shut it down holy crap this thing's got

smoke coming out of its ears uh yeah the live large uh our collab t and i love this t-shirt it is awesome i do um and there's if know, for the few people that watch on YouTube, there is a back to it. It's not just this tiny little left chest imprint. I mean, I do like that part of it. I'm really, yeah, the back is what's really sick. It is. The front's a little more subtle.

The back pops. Yep, it is. The back is the party never dies. We got the skull with the snake going through it and the beer can in its mouth. I'd say the Masonomics collab. It's a good shirt. This shirt is business in in the front and the party never dies in the back it works it works very well for that yeah um if you're a 3x or a 4x you miss your chance if you're

extra small or small there's like one left so you might there's not a ton of people that fit their sizes so you might be okay the other ones are getting down there as of the time of recording. By the time of this publishing, it could be down there. There's a good chance some of those are probably gone by now. Check it out if you got a chance. And did we mention the Pursuit of Strength team? And actually, too, while we're on the topic, though, also head over to Live Large.

Right. And when you order, make sure you put something goofy in their order comments. So they know you're a Mastodon. Yeah, they need to know. And this will make you guys happy. For everyone that put order comments so they know you're a massonomics yeah they need to know and this will make you guys happy for everyone that put order comments in this week uh uh kevin at live large mentioned he's like yeah i've seen some pretty crazy comments come in from the massonomics crew and i'm like yep them's our boys and girls for that matter uh so yeah keep that up keeps our

name you know so people know what to expect when they see Mastodonomics. And then the Pursuit of Strength tee that we also released on our site. It's a color we've never used. Different tee. Right. I mean, it's a tease. It's the same cut we always use,

but it is a different color. Yeah, Midnight Navy. And it's just a real classic. Got a real classic vibe to it to pursuit of strength the chase never ends yep got a big barbell on there with some weights pretty relevant to the sort of stuff we do with barbells and weights chasing strength the pursuit of it and it doesn't end yes i hope that well summarized it very very. Just said the words on the shirt over again in a different, more random, less. You did, multiple times.

Order that makes less sense. Repetition, there's power in repetition. That's right. What do you got to say something eight times before it's stored in your permanent memory? Muscle memory. Stored into the spank bank memory. That's right. Spank bank is kind of a funny vulgar term.

It is really funny, actually. You're familiar with that phrase, the spank bank? Oh, yeah, absolutely, yeah. Permanently remember that one in the spank bank. Oh, yeah, we always make jokes. Like in high school, that was always like a running joke. Oh, the spank bank just gets so stupid. Like you'd see anything and you're like, oh, I bet he's going to put that oh the spank bank just gets so stupid like it's like you'd see anything

and you're like oh i bet he's gonna put that in the spank bank like oh kevin yeah put that in the spank bank kevin isn't it nice we don't have to live in an area era anymore where you'd have to maybe rely on a spank bank like this like uh this this old mental images in your head that you'll still trap doesn't need to be a factor anymore. Everyone's sick perversions can all be at the touch of the fingertip within seconds. The spank bank's actually probably a lost art.

Maybe just a straight dead art. It's like spoken Latin. It technically exists, but no one's used it so is it really a thing that's yeah yeah latin pig latin another dead art probably that's not that nice to practice that sometimes teach the kids important stuff like pig latin yeah i never do you know how i never really got the finer points of that one. Igpe Atenle. Yeah. You just use the last two around or something like that.

Yeah, unless it starts with a... Okay. This is a great Mastodonomics topic. I'm also curious how many people even know that term. Like, is that a thing that's known everywhere? Pig Latin? Spank Bank or Pig Latin? No, Pig Latin. Ink spay, ink bay.

Ink spay. bay ink spay yeah yeah yeah ink spay ink bank um no pig latin i don't know i think so right like i don't know i just is that just invented by kids i don't carry on from generation to generation yeah i just remember being a dumb thing that would come up once in a while and i never where what's the origin of that and like how like that just you know that predate well predated like it's like oh i remember being in like fourth grade and you go to my buddy's house he's like oh my cousin from wherever is here from far away and all of a sudden he's like oh do you guys know pig latin i'm like whoa your cousin comes and those new languages yeah um now what is this is a thing it goes to our grammar discussions we've had a lot in the past and i wanted to ask you about this on the podcast um if you said uh someone's an honorable person that sentence someone's an honorable person yeah do you say what is correct someone is a

honorable person or someone is an honorable i would say an honorable okay because it's the note it's the sound that it makes it's not it doesn't have to start with a vowel i this is i'm actually not good at grammar but it's not the fact that it starts with an h because you don't use an to start with an h right but it's the sound it makes it's it's the o sound that makes the vowel sound i believe that is the rule so what what's a different word that starts with h that doesn't uh uh doesn't helper he's not an helper he's a helper okay like yeah if you're yeah i saw something now i can't remember the words this makes this less interesting actually as i'm because i was just thinking about this out loud, but I saw something where it was like,

it was more like it wasn't honorable. It was like helper and they used, and I saw it cause it was like a tick tock where they put all the, they always put the tech, you know, like the caption. Yep. And it was stuck out to me as so odd that it was an helper, like that they used it in a,

but that, but you're, you're, we're on the same page then I guess that's use and before a word that starts with H. If the sound that that word makes is a vowel sound, I believe that's just semi silent. Yeah.

Cause you're mad because you're making that old sound like, right. Yeah. Right. Right. I think that's the rule. I guess what I saw was not that where they were using n before like a non-silent age wrong yeah yeah and i was like god that looks

so weird and then i'm like am i wrong on that have i been wrong this whole time that you like always use and then the next slide said welcome to tiktok old man yes uh tick tock the forbidden fruit yeah you know it's not forbidden what juggernaut ai juggernaut ai it is a uh the form of training that both of us have been using for numbers of weeks now uh started by our friend chad wesley smith uh put uh the very close personal yeah close personal friend of the podcast that took all the knowledge uh within his within his brain converted to a robot within his spank bank all his spank bank knowledge into an app and uh that app is the juggernaut ai app and if you want to sign up you go to juggernaut ai.app on your browser yeah go to juggernautai.app on your browser. Go to juggernautai.app on your browser, sign up for it, use discount code MASSANOMICS.

It'll save you 10% for the life of that membership, but you do have to go on through the browser to go through the app store, go through the browser. Code only works in the browser. Then once you get in the browser, then you can go to the app, but do it in the browser. And then once you do all that, you get the app, you've got it on your phone, you start your training.

That's where all the magic happens. You've got a lot of options of variability in training, you know, customization. And the programming over time really starts to cater exactly to you and what you're doing and helps bring up your weaknesses, helps accentuate your strengths. It's also just a great log in some cases it's it's it's i heard your brother talk about that was one of his things i was just like oh it's great because i'm you know this accessory that i always kind of forget and take for granted what i even do on it's always there and i know what i rated as an rpe so i can't like keep continually cheating myself on this week after week because i know what i did before yep um so it's great for that and and it's just great for getting strong

i'm that's what i was gonna say what did you just what was your squat this week i did 405 and this is um 405 for a set of for a set of three and it's supposed to be at a 10 rpe i put it at about an eight because i just can't rpe i just can't quite find like 10 rpe because why does my squat go up 10 pounds every single week um i guess that's what good programming does but these are these are like post 30 prs that i'm hitting here um and actually maybe even body weight prs honestly yeah um because i've hit these numbers before but i was at a different time and i different body structure you're not getting far from like and actually my bed my bench is closing in an all-time bench pr and it's at a

significantly less body weight than when i was doing that the first time so i'm getting stronger every week and it's not just us in the discord i love seeing every week there's someone mentioning something along the lines of wow can't believe i'm handling this four reps when uh two or three months ago this was a one rep max like it's been working awesome for your brother ryan um it's been working awesome for big caden from mass amish also a supporting member of the show i just saw tonight he tagged me benched uh 375 for a set of five like do you want to bench 375 for a set of five uh kind of blowing it up. He's a strong dude, obviously.

He didn't start from zero when he started Juggernaut. That's still pretty good for him, too. Yes, it is working well for him. So, yeah, there's a bonus supporting our supporting member segment right within this ad read for Juggernaut AI. So go to juggernautai.app, get signed up, use discount code MASSANOMICS. Everyone's going to be happier. Everyone's going to be stronger, too. Stronger, happier, better.

That's our motto. Stronger, happier, better. Put that on a T-shirt and sell it. Yeah. Is that kind of everything? Did we get it all squeezed into this two-and-a-half-hour episode here? I think so. All right.

Tommy, where do they find you at? You can find me at tomahawk underscore D. You can find me at tanner underscore baird You can find me at Tanner underscore Baird, but just make sure to follow Mastonomics at Mastonomics. See you. See you. See you.