Massenomics Podcast - Ep. 354: Grant Broggi of The Strenght Co

Episode Date: January 16, 2023

We brought back Big Grant from The Strength Co to discuss all the changes in his company and made in America plates over the last two years. We hit on supply chain issues, 35 pound plates, and a speci...al deal for Massenomics listeners. We also talked about his plans for The 2023 Arnold and The LHLE Classic! Juggernaut AI: juggernautai.app and use code MASSENOMICS to save 10% The Strength Co: https://store.thestrength.co/ BearFoot Shoes: https://bearfoot.store/ and use code MASSENOMICS to save 10% Swiss Link: https://www.swisslink.com and use code MASS to save 15% Spud Inc: https://www.spud-inc-straps.com/ Texas Power Bars: https://www.texaspowerbars.com/

Transcript
Discussion (0)
Starting point is 00:00:00 You know, thanks for what you do with your podcasts and all the rest. You're doing a great job. I hope everybody keeps tuning in. You get a lot of good info, a lot of insights, understandings on how to get strong, how to stay strong, how to use your strength. You do a great job, dude. You make things better than they are in real life, I think.
Starting point is 00:00:15 If you don't follow Massanomics, y'all do it. Social media, website, everything. Massanomics! Massanomics! everything massonomics all right welcome back everyone for episode 354 of the massonomics podcast this is the lifting podcast about nothing recorded live from western northeast south dakota as well as southeast back in our southeast eastern southeast oh can we start this over just the whole episode it's all downhill from here we ruined it uh so many directions uh also recorded
Starting point is 00:00:53 from eastern southeast south dakota my name is tanner and my name is tommy i at least didn't forget my name this you got that part right yeah you didn't sound like a total rookie, just mostly a rookie. Yeah. Tommy, it looks like you've got some upgrades going on over there in your half of Studio 6.9. People don't know, am I a streamer? Am I a podcaster? Do I have way too much time on my hands? It could be all three of those things, but yeah, we got some lights going in the background. The other lights will be here, I think this weekend actually now so we'll balance it out so i don't have just one side lit so it's looking it's like it's lit around it is lit it's coming around well uh i think we need to come revisit we'll circle back to uh finding out what some of those knickknacks are that you get you're getting there but yeah first i wanted to let everyone know
Starting point is 00:01:40 who this uh episode is uh brought to you. It is brought to you, number one this week, it's brought to you by our great friends over at The Strength Co. The Strength Co, they have developed the go-to plates of Massanomics Gym. They sell plates, bars, they have training
Starting point is 00:01:59 that you can get through The Strength Co as well, and the highlight for us is usually always the plates, though. We've got a gym chock full of the Strength Co. plates. They're precise tolerance on the collars. They're machined for that smooth feel, yet they're E-coated. That makes them easy to grip.
Starting point is 00:02:19 And we love them at Mass Dynamics Gym. Tommy, we've been keeping them warm for you, so when you oh i'm jealous like you can i actually dropped i actually dropped a plate today and i thought you know if these were machined and e-coated and smooth and easy to handle i wouldn't have dropped these that's right so you can check those out and buy some plates for yourself at the strength co check them out on the internet they're all over the internet uh more from and more from the Strength Co later this episode. Teaser. This episode is also brought to you by Swiss Link. In 1995, Maurice Bigmo Huffman founded
Starting point is 00:02:54 Swiss Link. He had a partner base in Switzerland and their mission was to bring authentic Swiss Army goods to the United States and into the hands of those yearning for quality gear at uncompromised prices. Now for nearly three decades, Big Mel has been traveling far and wide in search of the best items from military forces around the world. He doesn't only find authentic military clothing for Swiss Link, he brings in everything you can imagine from Czech army bedpans to Italian champagne glasses. At Swiss Link, you can find a great selection of military issue backpacks tools wool blankets nato fuel cans gas masks emergency food first aid kits surviving survival packs camping gear and so much
Starting point is 00:03:31 more swiss links unrivaled collection and dedication to quality customer service sets them apart from the rest treat yourself to the real thing and save 15 off your first order from SwissLink.com when you use code MASS, that's M-A-S-S, to save 15% at SwissLink.com. Thank you, SwissLink. Who made the good SwissLink meme this week? Did you see that one in the Discord? If anyone's got that, repost it up,
Starting point is 00:04:00 anyone that's listening along live. There was a good SwissLink meme, and it was like what what people did uh in 1995 before because what's the opening of do you still have that up yeah opening of this uh 95 he founded swiss link he had a partner base in switzerland and their mission was to bring authentic swiss army goods to the united states yeah and there's what's the yearn there's a line about yearning uh into the hands of those yearning for quality gear at uncompromised prices that's what it is it's like uh like them guys yearning for quality gear like them guys that like is basically like those dudes that didn't have quality gear and uh at affordable prices like pre-1995 it's like two guys like lost out in a
Starting point is 00:04:41 pasture almost i think i did see that one sometimes just the sheer number of memes that happen in the discord i have trouble remembering them all but i do believe i did see that one yeah that was what it was like though before uh swiss link came around it was it was they found a need in the market and they fulfilled that i like to think of pre-1995 as the dark ages oh the world i want to assume basically didn't exist. Can you imagine? I'm just assuming most people didn't have email at their work in 95. There was definitely some people that did,
Starting point is 00:05:13 but a good chunk of people probably did not. Can you imagine working and not having email right now? I'm not sure how that works. I don't get it either. I honestly don't understand how people got work done without having email. It seems like it, we were actually just talking
Starting point is 00:05:30 about work and emails. You're in like email hell at the moment. Yeah. And I don't know. I'm confused at how that would play out. And like, it's just, we're so far removed from that. It seems like such a foreign concept. We might have to ask some of the masters lifters in the discord uh if they can tell us
Starting point is 00:05:49 what the dark ages were like yeah there's that uh there's that swiss link uh uh meme mother effers yearning for quality gear at uncompromised prices prior to 1995 i don't know how could people have worked like that though? That is a really good question. No idea. What do you think about, um, some like it's, I guess maybe you'd call it batching or, uh, you know, you, you literally like your email, you, you don't look at it. You're not going to look at it from a nine to 11 and you're not going to, uh, sometimes what I'll do. So yeah, I on busy days, if I like really need to focus, I will just quit my email for like a two to three hour period. But that does not happen to me very often. And some people have a good point. They're like, no, if someone's sending you a letter,
Starting point is 00:06:36 they should not be able to steal your attention at any point in time. Like that's not what email is for emails for, okay, here's something. And then when you get to it, you get to it. Not I'm sending you this email and I command your attention the second you get it. Not a lot of people think of email that way. A lot of people think, oh, the second I see this, send this, you need to reply. It's not the way it should be though. Yeah. I'm just, I put long pause because I'm sure I, I'm not, I mean, I get that. I've heard people say that before too, but in practical purposes, like in, I don't know, like the organization I'm in, I don't know if that can play out like that very, you know,
Starting point is 00:07:13 it's just like, I know. And I, I work, you know, I work from home. I work alone. So I can do that. It's not a big deal. Um, it still does give me a bit of anxiety, like knowing that there could be some fire going on in the world and I'm closed off to it because I don't have my email open. But yeah, email can be a bit of a disaster at times.
Starting point is 00:07:33 Yeah. That it can. Speaking of that, it sounds like some weather you've been having down there lately. Oh, you got the pictures. I sent them out of postcard. Did you get those? Let me say this. You sent me a picture and we all know what it's like in Western Northeast South Dakota and what we experienced. We've seen this before, but it doesn't look the way that it
Starting point is 00:07:56 looks where you're at, where you're at looks a lot different than what it looks like in Western Northeast South Dakota right now. And that picture was a little shocking, is a little shocking to me. And like, I am used to this sort of thing. And I was like, wow, that is a lot of snow. I have actual, like when, when the storm hit, I have a snow drift on the side of my house. That's taller than the fence. You know, what's a fence in a backyard, seven feet, six feet, whatever it is. Yeah. I'd say six. Yeah. The snow drift is taller than that. And then the driveways and everything where i'm at it's like a kind of like a townhome development so there's no boulevard so there's just nowhere for the snow to go it's it's piled up in lots of places well over seven
Starting point is 00:08:36 feet tall it it is a disaster over here and uh there's a lot of spots you know like traffic's way busier here where you'll be driving and all of a sudden one lane just disappears because there's a lot of spots, you know, like traffic's way busier here where you'll be driving and all of a sudden one lane just disappears because there's snow on it. And if you're not watching that, if you're just like driving along minding your own business, you could hit that snowbank and just destroy your car so hard because now it's at the point where it's kind of melted a little. It's hard. You know, it's icy. It's not soft snow anymore. So you got to be on the lookout. Yeah.
Starting point is 00:09:08 snow anymore so you got to be on the lookout yeah and i like i know i just said it before you explained it but just put it into perspective it is a like it is shocking the way that it looks down there in sioux falls right now like so i'm like we haven't had that for a little while it's been a few years since it's it's been like i don't know if it was like in 2018 or 17 or 19. We had a year in there where it was like that, where I was like, I don't know where else the snow's going to go. But even then, usually it was, wasn't it? We'd get four inches at a time and then six inches and then six inches. And here it's not, I can't think of very many times in my life where I've gotten over a foot at once. That is in this part of the country, not super common. And yeah, it's not, I can't think of very many times in my life where I've gotten over a foot at once. That is, in this part of the country, not super common. Right.
Starting point is 00:09:48 Yeah. And some of the places we're getting like a couple feet and a shot too. You know, like, oh, we got 27 inches over the last 24 hours. We're like, what? Yeah, that's too much. Yeah. Way too much. But you know what there's never too much is weather talk well no never
Starting point is 00:10:06 never enough weather talk you know what else i don't think there's enough of like commercial gym chronicles and i have more for you because it's i was thinking about last week's like throughout the week i thought about that like it's just such a fun i mean we said it last week it's just such a funny thing that it's like oh yeah that is real it is and i i have to remind myself like this is how it actually is i i feel like i'm coming into a new a new sport a new act hobby for the first time in my life because i'm just learning so much and now even i'm putting even more pieces of the pattern together and i was thinking about this the other day i see more failed lifts in one week at a commercial gym than I probably did in an entire year at Massanomics Gym. Or years.
Starting point is 00:10:49 Oh, or even years maybe, yes. Like it was not unusual to just never, ever, ever see a failed lift at Massanomics Gym. I actually couldn't tell you the last time I saw someone fail a lift at the gym, whether it was rep work or a single. I couldn't tell you that because it doesn't happen. And here it's, it's like every day and it's people failing with 95 pounds on the bench. Like it's people like the number. Okay. And also, all right. People failing deadlifts a lot too. Still don't see that many people squatting for the most part. If you're squatting, it's either super, super light, or you kind of know what you're doing.
Starting point is 00:11:23 There's not a whole lot of middle ground there but then you also you forget because when you go to massonomics for the most people everybody does the big three some people like to do some of them way more than the others but everyone for the most part does all three of the lifts but here i forget there are people that only bench press or only do arms or only deadlift. Like there's a few guys I've seen. I've seen them at the gym like four times over the course of a week and they deadlift every single time, which is crazy because I just, I forget that people have their favorite lift.
Starting point is 00:11:57 And when you have your favorite lift, that's all you do. And then they come like one day they're there alone deadlifting. The next day they're there with a buddy deadlifting. Two days later, they're there with another buddy deadlifting. Two days later they're there with another buddy deadlifting. It's really funny. I guess you find what you're good at and stick to it. Yeah. This, as you were talking about that, made me think of something else.
Starting point is 00:12:16 This is important news. You've been replaced at Massanomics Gym now. What? There's new Tommy 2. too oh there's a new tommy yeah there's well his name's not tommy what we got is uh big logan joined the gym and uh big logan is a high school senior okay and um one of the other guys at the gym was asking me through a text message like hey who's this's this younger kid that joined up? You know, who is it?
Starting point is 00:12:48 And he goes, their description to me, he'd be like, well, he probably looked like Tommy did when he was like 18, 19 and had maybe lifted a little bit, and he had just like started to grow his hair out. And I'm like, oh, I know exactly who you're talking about because he's got curly curly blonde hair but it's only about to like right here so far yeah and he's a high school senior and he's he's got uh good numbers you know he's he's strong and doing a good job and he's
Starting point is 00:13:20 lifting lifting good and stuff and he is literally and i'm like oh that's a really good description it is like uh like if tommy was like so i've been replaced they hit the reset button on me and started over so then we called him tommy too and uh he was probably hyped for that i'm sure well and it was funny uh tommy too was doing uh like pause squats and i was like that's you know i haven't talked to tommy too that much yet and I'm like but I'm like that looks like he's he's doing something in you know like he's doing something that is a good lift to do
Starting point is 00:13:54 but your average person that doesn't know about lifting wouldn't be doing those so I went over and I was like I see you did pause squats and he's like yeah yeah and I'm like well how were they and I was just kind of trying to understand why he was doing pause squats because i'm like oh that's i'm i'm impressed by this that you're doing that and he's explaining it i was like oh it's a part of this program i started and i said oh what's the program he goes oh it's this google docs uh program and i'm like what's the name i
Starting point is 00:14:20 know all of them i was like drilling and i'm like, well, I need more. Like I need more information here. And he goes, it's like, uh, uh, uh, uh, uh, training, uh, stronger with science. Or he said like, it's, he said it's something, a wrong combination. And I'm like, but you knew exactly. Well, and I said, uh, who's it by? And he looks at his phone. He's like, oh, it's a Greg guy. I'm like, oh, it's Greg Knuckles.
Starting point is 00:14:46 And I said, we know Greg. And he's like, well, personally, I'm like, well, we've had him on our podcast before. And, you know, we talked to Greg. And I said, several people in the gym have ran that program many times. And he was pretty interested in that. And I said, well, make sure to check out the podcast. Because he doesn't know about, he didn't know about the MathSomics podcast.
Starting point is 00:15:02 And he asked, he goes, because there's the, the mass comics podcast picture in the gym of you, you know, a couple actually. Yeah. Right. Right. That's, that's true. And he goes, uh, um, does that other guy lift here? And I'm like, it was a funny revelation to me that I'm like, we now, I mean, it's just
Starting point is 00:15:22 one person, but we now have people at the gym that won't know you at the gym because they joined the gym after you left. And I'm like, I'm like, well, yes, as a matter of fact, he did up until just, uh, as a very recently, but it was almost like in the moment, a funny revelation to me and be like, oh, this new person hasn't met you before at the gym because you know he wouldn't now in most situations and it was just a funny thought to me wow yeah the world just keeps moving on doesn't it mass dynamics gym never ceases does it just keeps on turning we lose one tommy and you get one young young tommy to your locker someone steals your locker and then you have some young pup replacing you just can't win and asking if if you lift here
Starting point is 00:16:07 yeah does that guy even lift that's all anyone wants to know did i tell you i just thought of this now did i tell the lift short story last week or not no okay so i saw a person in the wild with a pair of lift shorts on. No, you told a story about a lift hat. Yeah, yeah, yeah. So I was walking. Still, when I say the wild, I mean the gym. But I was walking into the gym, and there was a guy standing there. He was talking to, like, two ladies.
Starting point is 00:16:38 Sounds like a bit of a ladies' man. One of them was his wife. And I think he might have had a kid he might even had a kid with him too and i see i see black mesh shorts and right away i'm like what's going on here and i look and of course the lyft logo is on there and i said hey nice shorts man and he kind of looks down he goes oh uh yeah thank you so it's actually and it starts to kind of try to explain what's going on and he goes wait, are you one of those guys? I said, yeah.
Starting point is 00:17:09 Oh, man, that's so awesome. Me and my wife love your stuff. Who was it? I think Rob. Rob was his name, I believe. This was like two weeks ago, so I already forgot. But yeah, then he did recognize. He goes, yeah, you're one of the guys, aren't you?
Starting point is 00:17:25 So he was going to explain. It felt like he was gonna explain the lift short oh yeah he was totally like i think he was caught off guard that someone was complimenting them and you could just tell he was trying to figure out how do i explain this yeah and i'm like yeah i know and then that's when he was yeah yeah you're one of the guys so that was pretty fun that was pretty fun yeah yeah that was pretty fun. That was pretty fun. Yeah. Yeah. That was fun. That's cool. Oh, I'm feeling a little thirsty. I don't know about you. I am too. Uh,
Starting point is 00:17:49 okay. I'm should we unveil them on three? All right. Ready? One of these days, it's going to be the same one. Yep. One,
Starting point is 00:17:55 two, three, go. Oh, that's not a bad choice. I went with the, uh, the bubbly cherry.
Starting point is 00:18:03 I have very fancy. I don't know if this, this is, I think a different one than cherry. I have. Very fancy. I don't know if this, this is, I think, a different one than I had last time. This one's pineapple strawberry. Yeah, I believe that one was pretty tasty, if I remember correctly. Yeah. And again, I've got the tall, fancy LaCroix's, the tall, skinny LaCroix's. That's what it's all about. I do got to say, I did some looking here.
Starting point is 00:18:24 One of the grocery stores not far from my house had probably six LaCroix flavors I've never seen in my life. So I'll get going on that here. Special Eastern, Southeast, South Dakota. It was like packaging and everything I'd never seen. I didn't know if there was caffeine in them or what was going on because they seemed so exotic. They must have different stuff down there in the South we call it the deep south in different uh distribution
Starting point is 00:18:50 channels down there there's something different some different supply chain services the area i think uh we do have several uh several topics to hit on this week did you see the number one in there i have it called the package is that that like the gift? Actually, yes, that's kind of where this is going. I don't know if you're curious what that is, but it was just a thought. I'm very curious what the package is. It was just a thought I had, might've been today or yesterday or something that wouldn't the package be a really good nickname for a bodybuilder? If you were going it i was yeah yeah yeah you could say he's the total package the package has some sexual innuendo with it yeah it's just it's great yeah someone how
Starting point is 00:19:32 is nobody the package it's just no one's came along that fit fit that name i guess yeah maybe someone has been the package before but there could be you know there's a lot of bodybuilders out there that we don't that we don't know so someone could be the package what uh what was the guy's name that won this year the mr olympia um chupan yeah right uh he should be the package yeah did he have a nickname let's see Hattie Choupan aka the package not seeing the
Starting point is 00:20:13 Persian wolf it's close there's a P in it garbage should have been the package missed opportunity very big missed opportunity there so that was really all I had on the package. Oh, I'll missed opportunity. Very, very big missed opportunity there. Yeah. So that was really all I had on the package actually.
Starting point is 00:20:29 Okay. Kind of a short note there, but I just felt like it had to get, it gets, it had to be said. Yeah. I'm glad you said that everyone was thinking it. I'm glad you said it.
Starting point is 00:20:38 I had the courage to say it. Sometimes it just takes one person. There's a lot of people that say that wanted to say it, but they just didn't have the balls to do it that's it what else what about uh oh boy we have a number of things how about the meat lift hard live easy classic uh wait so are we getting into it now or well it's a little early to dive right into it but i mean well i think we should skirt around it a little longer first with some other things before we dive right into it yeah we are only 21 minutes in so we don't want to we don't want to rush this thing no lift hard live easy 2023
Starting point is 00:21:15 classic right here in western northeast south dakota the meat countdown is officially on as of today we're down to 192 days out. That's it, guys. Once this episode goes live, it'll be in the 180s of days out. So it's crunch time. I was talking with your brother at the gym the other day and Big Caden, and we're sub 200 days out. You can't be screwing around now.
Starting point is 00:21:39 It's meat prep. It's full meat prep. I actually, in preparation for our meat preparation i had an rp 10 day today for squats and oh suckers sucker smoked me but they went up they went up good how many reps i did uh well it's i'm in the hypertrophy block so you get eight reps which is it's not the weight it's the exhaustion i did i did a 345 for supposed to be an rp10 and i got done with it and i that was a seven to a seven and a half i really undershot it even that's a good feeling on uh yeah even on juggernauts recommendations i undershot it so um that's
Starting point is 00:22:20 good but it's it's the three reps of are the three sets of eight after that is what really gets you. Yeah, man, you just get so tired from those things. Even getting done with the bridge block. I still just beat, but it's like, could you pack this down a little more? Oh, but that's where the growth happens. That's where the gains are made. That's where, that's where all the gains are hiding and you have to dig them out of there. It is.
Starting point is 00:22:42 So I was grateful for it, I guess. Yeah. And which is good because, uh, even if we're not competing, we're still in meat prep mode, right? We are. are hiding and you have to dig them out of there it is so i was grateful for it i guess yeah which is good because uh even if we're not competing we're still in meat prep mode right we are we have to it's a mindset it's not just a meat it's not just for competitors it's a total mindset that's why i want every massonomics podcast listener from now until the meat any of your lifting videos or not lifting videos or posts or pictures or anything really should be hashtag meat prep and hashtag appropriate number of days out to whatever however many days it is until uh july 22nd 2023 that's right and then we have to make sure this meat goes good so we can start meat prep like we
Starting point is 00:23:18 need that 300 day meat prep counter right yeah that's the goal for that's the goal for the 2024 meat is to have the meat prep lined up at least 300 days in advance. Yes. Yes. I think we can do that. Rock, uh,
Starting point is 00:23:30 Mount Rossmore from the gym has been sending me snaps of minutes out, uh, however many minutes out he is from the meat. So just to kick it up a notch, it's good to know. You don't want to be caught off guard in any of these, any of these timelines. No. So that's our meat countdown. It's going to keep. You don't want to be caught off guard in any of these timelines. No.
Starting point is 00:23:46 So that's our meat countdown. It's going to keep. We'll probably give a weekly update on that from now until D-Day. And, of course, if you're new here, we are talking about the Massonomics powerlifting meet, and it has been full. It's full. You can't get in.
Starting point is 00:24:00 You could try and get on the wait list. I'm sure that some of the people that are in it now will eventually not be able to. But let's be honest, a lot of people are on the wait list. There is quite a few people on the wait list. A lot of guys' girlfriends are on the wait list. Not anyone's getting in there. Yes. We have a lot of people listening along live this week don't we do they just keep
Starting point is 00:24:26 popping in here that's right that's good i love you love to see it and you know what else i love to see there was a new world record broken yes there was not just any world record the world record the one true world record, one record to rule them all, of course, the Jefferson deadlift record. Yep, the record everyone follows more closely than any other record out there. I feel like we've, at times, we take the Jefferson deadlift for granted, and we haven't always circled around back to this enough as of late. And I don't know know nobody other than ourselves
Starting point is 00:25:05 is you know we have to point the finger squarely on ourselves so i feel like uh we should really really dive into the jefferson deadlift a little more frequently than we have in the last uh year we've been so busy with everything going on and i think we just kind of let that slip you're totally right with all the stuff going on kind of you know now that i'm saying it out loud i blame covid for letting us uh slip on the jefferson deadlift yeah i blame the supply chain a little bit too if i really had to point fingers yeah yeah that's true i also cover the jefferson as much as we should have now and talking about, as long as we're saying COVID and supply chain, I also would quite a bit blame Trump and Biden both as well,
Starting point is 00:25:53 just to get political like we usually like to. Yeah, I 100% agree. I'd also blame the Supreme Court while we're at it there. And don't even get me started on how Congress has affected Jefferson deadlifts over the, or should i say hasn't affected them and the housing market they can't get anything done in there yeah those are all contributing factors they all played a very large part in it but set that aside we can talk about jefferson deadlifts again and we probably need to make 2023 much more prominent
Starting point is 00:26:26 in the world of jefferson deadlifting yeah so and i do think we have plans to do that don't we oh we do we do have plans for that spoiler alert we have plans stick around through that the whole year of 2023 there could be something that materializes at some point in the future about what we're talking here many many months down the road um but the jefferson deadlift news here is uh big mark big mark rosenberg broke we are the official unofficial keepers of the jefferson deadlift records and everyone kind of seems to be okay with us having that title we appointed it ourselves and everyone just kind of went along with it well and we do actually keep the record and like people if they they people that are uh people that might be able to be in that top 10 we only keep the top 10 but for those
Starting point is 00:27:15 if they uh attempt to make it into that top 10 they're always sure to update us so that they can get a validation of us me sending sending them the updated record book. I still get surprised that people remember that we are the unofficial record keepers. I just, I would assume that would disappear over time, but it has not. So,
Starting point is 00:27:35 no. And so he pulled 910 pounds. First place had been 906 pounds for several years. Now, Sean green, the deadlift machine, has now been bumped down to second place, and that puts Big Mark in. What is Big Mark's handle on Instagram?
Starting point is 00:27:53 I think it's like deadliestlift or something like that. I believe that's what it is, yes. And he does a lot of crazy lifts, a lot of odd-ish lifts. He does. crazy lifts a lot of odd ish lifts um he does and like where he like removes the ceiling tiles and does like uh i don't know 25 inch deficit trap bar deadlifts and all this wild stuff but probably the best and he's he called a shot on this many months ago if not a year ago that he was going to go for this. And he didn't disappoint. He pulled the 910 pounds. It's amazing.
Starting point is 00:28:29 When I first saw the video caption or whatever it was or the record, I can't remember where I first saw it, but I kind of assumed it was fake. I'm like, no, no one's still trying to chase that record. And I saw it and I thought, damn, they really are still doing it. It's really impressive. My hope here is that this inspires someone, someone else to, uh, go after breaking his record now. You know what?
Starting point is 00:28:56 That's what I should have put in our, uh, can I, can we add an item to our prediction game? Oh yeah. I think we're only one week removed so we're within the acceptable time frame okay uh let's see i gotta get my list pulled up here all right extra item the jefferson deadlift world record will be broken again or will be broken in 2023 yes or no yeah and he did that
Starting point is 00:29:27 on december 31st 2022 so that uh would would mark re-breaking his own record count that would yeah we would say that i would i would allow that just we're basically saying higher than anyone yeah if anyone does anything higher than 910. Hmm. I think with our help pushing it. I think it does come down to how much of a deal we make about it. Because if we never, if we make our decision right now and never say anything else
Starting point is 00:29:58 all year, the chance of it breaking are pretty minimal. But if we make a little fuss about it, I could see. If we put enough bugs in enough people's ears about it um i will say yes an optimist uh a hopeful yes okay then i'm just gonna counter you so we have a few more options here and i'm gonna say no okay i was gonna do the opposite of what you did no matter what i hope this isn't the wedge that ultimately drives between the mass nomics podcast. And it could be allows us to not go forward with this any longer.
Starting point is 00:30:31 It's Jefferson's would be the thing to, to drive that wedge in. It's kind of where it started and where it ends. It's the circle of life. It lift, isn't it? That is Jefferson's. That's what it's all about.
Starting point is 00:30:42 Decisiveness, divisiveness, whatever that word is. Yeah. That's what it's all about. Decisiveness. Divisiveness. Whatever that word is. Either way. Decisive. Some of both. Yeah.
Starting point is 00:30:55 How about a little supporting our supporting members? What do you feel about that segment? Yeah, let's do it. We got other things to talk about, but we can circle back to some of that after. Okay, supporting our supporting members. Here's what it is. Relatively new segment to the podcast. What we do, we have this group of supporting members
Starting point is 00:31:16 that sign up on our site to become supporting members. We have multiple different levels you can join up at. There's the pierogi level. Let's just start with that one. It's the most expensive level. You probably can join up at. There's the pierogi level. Let's just start with that one. It's the most expensive level. You probably can't afford it. Don't even look at how much the pierogi level is. There's a platinum level.
Starting point is 00:31:33 That one, you probably can't afford it. You better not even look at that one. That's my attempt at reverse psychology, is like don't even check that one out. You can't afford it. I said, no, I like the platinum level. I'll buy them all. There's a lift shorts level. Maybe you can't afford it said no i like the i like the platinum level yeah i'm all uh there's a lift shorts level maybe you can afford that there's also a lacroix level i think is uh or introductory level hop in at any of them get signed up become a supporting member there's
Starting point is 00:31:58 a discount code out there that's exclusive for supporting members you get access to our very very active and growing Discord community. It's a lot of fun in there. Our Discord community is a lot of fun. It's a huge part about what Mastonomics is today. And we've mentioned them many, many times in the podcast already. Yeah, it'd be weird to be a really big Mastonomics fan
Starting point is 00:32:19 and not be a supporting member and get in on the Discord. You know, I feel like you're honestly probably missing out on a whole other level of Mastodonomics if you're not getting in there. Then we also give back to them each week in the segment. We do this segment every week as long as we don't forget. And here it is, this week's supporting members. First of all, I want to support everyone that's listening live. This is our this is our this is our third week in studio 6.9 using this setup and this uh live
Starting point is 00:32:52 setup that we use now and it's still feeling good we haven't got the guest on yet we have a guest coming so that might rock our world here but yeah this is our first this part's feeling good and i'm really happy to see the numbers of live listeners that we have going on and the activity going in here so that's cool so supporting all of you in that way that are able to come and listen along live with us that that's a fun element that i'm not sure you know we did it forever without having that but it might be a little less fun if we didn't get to have live listeners you know i think without the live listeners make the show more exciting for me.
Starting point is 00:33:27 It kind of feels like we're just talking to each other when there's no live listeners. What's the fun in that? Right. The other supporting... To actually get to the actual segment here, Big Noah. Congratulations. Everyone give Big Noah a round of applause. He got accepted into Princeton University.
Starting point is 00:33:45 Some guys got the brains, huh? Yeah, some guys have all the luck. The brawn and the brains for Big Noah. Jeez, in the Mathonomics Discord, joining Princeton. I mean, you can say he is smart. He knows where to go. Princeton and the Mathonomics Discord. Yep.
Starting point is 00:33:58 That's where smart people go. I think not. Not a chance. So thank you, Big Noah, and thank you to all of our supporting members. And thank you to all of our future supporting members that are going to listen to this segment and decide, you know what, I've sat around on my ass long enough. I'm going to contribute and become a supporting member. I'm going to get off my ass and join up.
Starting point is 00:34:20 I'm going to quit riding two horses with one ass and go join up. I'm going to quit riding two horses with one ass and go join up. I know it's probably getting a little late now, but should Discord members be checking their mailboxes relatively soon here? Let's see. Yeah. I mean, they haven't actually. What we're talking about, things have not been sent as I'm speaking today, but by the time this comes out,
Starting point is 00:34:48 yeah, that we, I, I hope by the week that this comes out sometime that week, they should be checking their mailbox. So that's a good call out actually. All right. So we've got,
Starting point is 00:34:57 uh, several hundred, uh, a few hundred, uh, surprise. Uh, would you call it a gift?
Starting point is 00:35:06 Surprise something. A surprise. It's a surprise. Yeah, we have a surprise going out. People can determine if it's a gift or not. Yeah. Yeah, that's true. Or if it's more of a package.
Starting point is 00:35:16 Right, a gift or a package or like a shadow or something. Absolutely. What do you think, a little ad break or uh probably and then are we gonna get our guest on yeah so i guess we also have to uh say goodbye to some of our discord friends too give them the boot scoop boogie yeah go to town turn around a boot scoot and boogie they announced uh some of the brown county fair uh see i i saw that and i didn't this is the first year i actually did not know a single name in so long like i didn't know any of the people aaron tippin is a working man's phd see i do or wait what is aaron t Tippin's best songs? What else?
Starting point is 00:36:08 I'm missing... He has several good ones. I would feel bad if I didn't... And of course, for people that are not in the loop, Tanner's discussing the lineup for the Brown County Fair, which is the largest fair in western northeast South Dakota. It is the largest fair in South Dakota. It actually is, yes. You've got to stand for something classic. Working
Starting point is 00:36:31 man's PhD. Yeah, that's my favorite. Kiss this. Oh, that's good. Aaron Tippin lifts. That's the most important fact here. That is very important. Aaron Tippin is a lifter. So there is a chance he could go to the gym then isn't there i actually yes i always talk about wanting to pursue that aaron tippin would be the one that could actually come to the gym too yeah um sammy kershaw i think is
Starting point is 00:36:58 with him also and thankfully no buck cherry as of. They really went hard this year. They'd been kind of broadening their musical horizons. Well, I think those guys are one night, though. Oh, they are? Okay. That's the Wednesday night. I think the way they announce these, they do it just one night at a time. Okay, because there was three names, so I assume that was the entire lineup. I'm like, wow, I can't believe I don't recognize a single
Starting point is 00:37:26 name in the entire lineup. That's just the Wednesday night lineup. Gotcha. Okay, so that's then probably a pretty good lineup for Wednesday then. Yeah. Yeah, it's a good Wednesday night. Normally Wednesday's the C team, you know. Right. That's, I think, it's a good Wednesday night lineup. Okay. Alright,
Starting point is 00:37:42 so there still is a chance that there could be some wild cards in the lineup. So you're telling me there's a chance to get nelly back so you're saying they could still be booking us for a live podcast in front of 10 000 people right well i don't want to spill any cool beans but we speaking of this summer and live podcast there is discussion uh this is just to throw this out there get this in the, there is discussion about there being a special live podcast this summer. There it is. It just might happen. We'll see.
Starting point is 00:38:14 It just might happen. It might be tied in with the whole Lift Hard, Live Easy classic meet. We have, speaking of the meet again and everything going on with it we've got a lot of fun ideas circling around i think it's only going to get it's like a daily basis it's multiple times a week one of us calls the other one like oh i just thought of this would be such a great idea to do this it's okay we gotta write it down because yes that's a really good idea and then it just starts to actually turn into we're actually already running out of time on the itinerary like people aren't gonna have time to just hang out and chill because oh we keep having too many And then it just starts to actually turn into we're actually already running out of time on the itinerary.
Starting point is 00:38:50 People aren't going to have time to just hang out and chill because we keep having too many ideas for all this stuff. For everyone that's getting here Friday and weighing in Friday, you are going to have a busy day on Friday. Don't think you're just going to be sitting in your hotel relaxing for the meet for Saturday uh we have activities planned for everyone yeah there's it's it's just like you're signing up for a whole weekend like it yeah it's not just a day vacation dad that has a whole schedule of events for everyone that's what it's going to be like when you get i actually think when you come to weigh in uh we will have uh an itinerary for you like literally we'll have an itinerary for you to for you to a physical itinerary for you. Like literally we'll have an itinerary for you to, for you to a physical itinerary for you to check out. Yeah.
Starting point is 00:39:30 It's going to be a good weekend. It's like the black eyed peas say, I got a feeling. I think they were talking about the lift hard, live easy meat. When I said that, what's the special at the zoo on Thursdays? That is a good, is that dollar dollar drink tonight i think it might be usually thursdays is a pretty
Starting point is 00:39:49 good deal i think it's if i remember right it's thirsty thursdays it probably is and there's probably even a food deal of some kind on thursdays too probably wing chicken related probably yeah so you can't go wrong you're good no no more to come on that though um should i tell you a little bit about juggernaut ai you'd like to hear about that please please do okay do you need to be booting everyone off while i uh well i probably will slowly here i kind of assume they wanted to hear this juggernaut ad, so I was going to take my time with it. Or do you want to do an ad first? Maybe I'll go first. There we go. Yeah, I like that. Today's show is also brought to you by
Starting point is 00:40:38 barefoot shoes. Most shoes harm your mobility by over-restricting your foot's natural movement. Barefoot shoes are designed with minimal restrictions so your feet can move the way they're supposed to move with more strength and confidence in every step barefoot shoes was founded by chris duffin who attributes proper foot biomechanics as foundational to his success in squatting and deadlifting over 1 000000 pounds for reps. He helped create the company to provide a minimalist shoe that can be worn for anything from deadlifts to walking your dog. Go to www.barefoot.shoes to check out the best minimalist shoes available. Use code MASSANOMICS to save 10% on your next order.
Starting point is 00:41:19 And that 10% can be used anything from their Ursus Low Top, Ursus High Top, tanner and i both love and wear daily or if you're watching the live stream right now tanner is holding their newest their newest concoction their newest evil creation from the crazy lab the bruin boot and you too can save 10 on that in our sack segment later in this episode. Yeah, that's coming. We will be talking more about this boot, their newest product, later on in the episode here.
Starting point is 00:41:53 But yeah, you can also save 10% on the Bruin Boot by using code MASSANOMICS at www.barefoot.shoes. That's right. That's what you can do. All right. Also check out Juggernaut. Tommy was talking about his hypertrophy RPE 10 squat day
Starting point is 00:42:14 on Juggernaut AI. We both use Juggernaut AI. I think half of Massanomics Gym uses Juggernaut AI. I think half of the people competing at the Lift Hard Live Easy Classic use Juggernaut AI. I think half of the people competing at the Lift Hard, Live Easy Classic use Juggernaut AI. Why does everyone use it is what you're asking yourself right now. Well, that's simple.
Starting point is 00:42:31 Tell me why. They use it because it's affordable. Because we tell them to. Because we have a discount code. It's Mastinomics and it'll save you 10% off for the lifetime of that membership. So it's like in perpetuity you get 10% off. So if you add it up, I think over time, I think that means it's basically free.
Starting point is 00:42:50 It's paying for itself. Yeah, it adapts to you, your individual differences, your specific week points. You put all this information in. Before every training block, you input a bunch of information. When you first start the program, you input a bunch of information when you first start the program you input a bunch of information when you're in the middle of each training session you're inputting feedback towards it so it's uh changing could be as frequently as set to set uh to keep you on track and to optimize your gains as much as possible and you pick a
Starting point is 00:43:21 meet day or a testing day out in the future and it uses a phasic structure to guide you towards that meet, get you there, taper you off there, and hopefully set some PRs at the end of it, which we've kind of seen time after time, haven't we? Time after time. If you fall, I will catch you. I will be waiting. Time after time.
Starting point is 00:43:43 So make sure to check out Juggernaut ai like i said the discount code is masonomics that's right 10 off thank you juggernaut ai thank you thank you what do you think should we get our get did we did you kick everyone off while we were going there i did oh i didn't even get out of here. Yeah. Animals. They kind of all Irish goodbye. Not in me. It felt like. Mm hmm. All right, Tommy, this is going to be our first ever call from studio 6.9. Are you what are you feeling about it?
Starting point is 00:44:15 Oh, like as anxious as before. I'm going to have a major surgery. I just I have no idea what to expect. I hope I come out alive on the other side. It could be anything at this point, could it? So we are going to have big grant from the Strength Co. And I think this should work good. You know, we'll talk about it as we go if we need to.
Starting point is 00:44:36 You know, if it doesn't sound good on your end, Tommy, or something, you let me know and we'll adjust accordingly as we go. All right. With no more further ado. Should we dive right into this thing then? Let's get it. Yeah, we're 40 minutes in. We can dive in.
Starting point is 00:44:51 Okay. Let's get it, yo. Okay. Here we go. Is that quiet on your end? Yeah, very quiet. Okay. Your call has been forwarded to an automatic...
Starting point is 00:45:22 Grant. Just full of surprises. That one. Oh, he's calling us back. Okay. Big Grant, is that you? I always feel like it's helpful to have the upper hand. You know, you can't answer the phone.
Starting point is 00:45:40 I'm a business owner. I'm the buddy caps of this generation. You know, I can't just answer when people call. I figured you were up to your old tricks over there. Something like that. Yeah, this is Big Grant. Big Grant, you are live on the Mastonomics Podcast with Tanner and Tommy. What's up, Grant?
Starting point is 00:45:59 What's up, Tommy? Long time no talk. Seriously, it's been too long. I don't even know where you live anymore. I know. I'm on the move. I'm on the run from the law. I'm keeping a low profile. I like it. You're kind of keeping a high profile. I feel like
Starting point is 00:46:13 you filmed where you are every week since you moved. Well, it's an undisclosed location. Generally speaking, we know the location as eastern southeast South Dakota. It's going to take a while to get that down. Big Grant. So can you hear me? OK, can you hear Tommy? OK, this is our first call episode like this. So we're just just want to make sure we see how it's going here.
Starting point is 00:46:38 Yeah, I can hear everybody honored to be the first guest at Podcast Studio 6.9. Is that how you say it? That's correct. Okay, good, good. I'm glad I'm caught up on everything like Land Before Time and all the current events. Yeah, Land Before Time is a very current event, so I'm glad you brought that up. Not to distract you guys from your own show, but I will say when I was listening to today's pod, well, I'm three days late, but I was listening to the pod today. I was like,
Starting point is 00:47:11 wow, land before time has not hit my, I'll call it memory bank because my parents are, yeah, has not hit that bank in a long time. But, uh, yeah, great, great, great movie.
Starting point is 00:47:29 I think it's one of those movies that every kid that's roughly our age saw, but I don't know if any of them remember because I had the same conversation with my wife. She goes, you've never seen the land before time. I said, no, I've seen it, but I don't remember anything of it. I go, why do you? Oh no, I don't remember a thing from it. She said, what am I've seen it, but I don't remember anything of it. I go, why, do you? Oh, no, I don't remember a thing from it, she said. So I'm like, well, what am I doing wrong then? For those playing bingo, my wife. My wife.
Starting point is 00:47:52 Okay, good. Massonomics.bingo is how you play along with Massonomics.bingo. Is it bad if I'm playing as I'm on the podcast? Yeah, that's illegal. You have the upper hand. My wife was probably one of your squares that you needed. Yeah, I'm glad I'm on incognito mode. Yeah, Land Before Time.
Starting point is 00:48:17 I was going to try to watch it, and I don't think I could find it on one of the streaming services, one of the 10 we have, so I didn't watch it and I don't think I could find it on a free one of the streaming services that we one of the 10 we have so I didn't watch it yeah well I hope you find it on VHS and put it in a VCR and watch it the way that
Starting point is 00:48:35 Land of Before Time was really meant to be watched yeah it's like a vinyl record until the needle drops you have an experience Tanner is a bit of a record guy. Maybe he's actually a bit of a VHS guy, and we don't know that yet. Is there people that have a nostalgia for VHS media like there is other things? There's probably people that have a nostalgia for it, but I'm not sure if they appreciate it.
Starting point is 00:48:58 Well, because it sucks. Yeah, like a record when the needle drops is actually like, oh, I get why people like this. On VHS, you're like, really? I went to Blockbuster and no one rewinded this for me? Like, what did I just spend money on? Yes. So, Grant, it's been a long time since we've had you on the podcast, hasn't it?
Starting point is 00:49:23 Too long. A lot has changed since then. I think, am I right in saying the first time we had you on the podcast, had we never really talked to you at all about anything? I mean, we really hadn't discussed anything. I think that was one of our first conversations, wasn't it? Yeah, I think that's what made it most authentic and probably the most informational podcast of my economics in all time.
Starting point is 00:49:46 Right. But that's why I've never really talked to Tommy because I always want that authentic feel to be there. Right. That's I almost kind of feel like and I'm jumping ahead a little bit here and we'll come back to this, but I almost don't want to talk to you right now because then it ruins the Arnold because that's when I really get to talk to you and I don't want to ruin all the surprises right now so I might have to keep my speaking to a minimal well you know you you are the one that moved away from the mecca so you know I would say
Starting point is 00:50:17 uh on a note that you brought up there this episode probably will seem a lot different than the first time you had you on but both going to be really good episodes and i would recommend anyone uh that maybe hasn't listened to the first episode that we had big grant on i would go i would go check that out as soon as possible as soon as you finish this one was a really good episode one of our favorites make sure to go check it out and it gives you a lot of uh kind of the backstory and the start of the strength i think episode 250 in case anyone's wondering. Yeah, 250. Almost 100 ago, exactly.
Starting point is 00:50:50 Wow, it really has been a long time. I appreciate you guys' consistency in doing this every week. Yeah, we can't stop now. Yeah. Never going to stop. It's like the shirt says. It's like, is Spud Inc. Incorporated? I'm never going to stop talking about that yeah
Starting point is 00:51:06 don't can i plug them have you guys already read their ad we haven't yet so yeah we if you do you want to do the spud inc ad right now i mean that's gonna be off the cuff but i feel like we should wait till about the end because that's kind of when we would hit that last round okay you you tell me when you're ready for it i have okay a good idea. But we did already read this. We let off the show with the Strength Co-Ad. I felt that that seemed really fitting. I still can't believe you were able to pull off that voice for our ad. I mean, it's over 40,000 views on YouTube, and I'm like, I've never heard Tanner sound like that
Starting point is 00:51:40 except when he read that ad. It's kind of an amazing thing. I save it for that every week. It takes me all week of saving up just to hit that right tone and pitch. I believe it. So do you feel like you really are the buddy caps of our generation?
Starting point is 00:51:58 I got to say I don't. Yeah, image barbell sounds pretty amazing but uh i do i do feel like now since if you're referencing 250 and here we are two years later um i say this uh comment a lot to big d you know i you know we'll we'll make a sale or we'll do something and I'll say, this is the real company. And she'll go, it's been a real company. And so I definitely do think now, I'm like, oh, this is a real company. Am I buddy caps? Not at all. But yeah, I definitely feel a little more established and a little less nervous about waking up every day than I was at episode 250. Yeah. What are some of the things that have changed for the company then over the last two years? Well, I think that, I mean, a lot.
Starting point is 00:52:52 With everything going on. Yeah. With everything going on in the supply chain, which is just continual. No, but I think, you know, we've learned a lot. You know, I was thinking back in terms of that episode and shipping and all that stuff. And we've learned a lot. You know, I was thinking back in terms of that episode and shipping and all that stuff. And we even talked a little bit there about, you know, shipping from different locations, keeping costs down. But I was looking at a video. We've been kind of cranking up our YouTube channel. And so I like kind of go back and like look at some of the older videos.
Starting point is 00:53:21 And I was looking at a video that we made that like I filmed, you know, like set up a camera over here and over there and over here and then have someone splice together. And I was looking at it and we were strapping three 45 pound weights together. So if someone ordered say about six 45s for whatever reason, and the reason being, I don't know, six 45s for whatever reason. And the reason being, I had no idea what I was doing. We would take three of them, box them up and then strap them to themselves and then take the other three, box them up and strap them to themselves. Assuming two packages must ship cheaper than six. And I was watching that video today and I was like, wow, that was one of the
Starting point is 00:54:07 dumbest things I've ever done. And if you shipped it all and anyone that's in some type of similar industry, 50 pounds is the rule. Once you go over 50, you're screwed. There's so many surcharges, so many prices. By the way, strapping, uh, like the poly stuff that straps us together. It's an $11 surcharge. Like I, and I just looked at it. I was like, wow, I had no idea what I was doing. Um, and so I think the plates are 45 pounds actually then, huh? Yeah, it kind of is.
Starting point is 00:54:38 I mean, that's like when people comment, you should make a 55 pounder. I'm like, I don't think so. But, uh, but yeah but yeah i think i think we've gotten better at some like simple things you know just as the evolution of any business you learn stuff um and i think i think the coolest thing for me maybe is seeing things pop up like on social media and it's like people i had no idea ever bought from us um and that's that's kind of cool right it's like it's like walking the newport beach peninsula and you see a lift hat and you're like man i know those guys yes yeah yeah it is who's the coolest person that
Starting point is 00:55:22 you are you know something that sticks out where you've seen them using your plates that you really have thought it's pretty cool. Oh, um, Hmm. That's that's a lot of people like, right. I can't have anything out of here. I can't stop the sponsored athletes. I think a cool one that hits all the time and you guys have probably never
Starting point is 00:55:44 heard of them, but he might actually be a good guess it's big carlo out of venezuela he is somehow affiliated with jailhouse strong okay and he got a giant gym in venezuela and he just went on the site and just dropped cash right and we mailed the stuff to Miami. I had no idea it was going to Venezuela. So the big order was going to Miami. And then like all of a sudden there's this gym in Venezuela and the guy is like,
Starting point is 00:56:15 you know, squatting 700 dead lifting has, he's got a bunch of clients in there. They're lifting. And I think that one, probably every time it hits, I'm like, wow. I never thought when I refinanced my house that there'd be something that had been in the weight law training people how to squat. So stuff like that's kind of cool. That is cool.
Starting point is 00:56:38 Yeah, it is. And so other changes that I'm thinking of, you got 35-pound plates over that point in time. So how has your opinion changed, if at all, on 35s from two years ago? Yeah, so I'll give you the business answer, and then I'll try to vindicate or justify my previous position from a coaching perspective. vindicate or justify my previous position from a coaching perspective. So from a business standpoint, it basically came down to like, hey, people like the look of our plates. They like how they are. And they would make a decision not to buy all the other variants based off the fact that we didn't provide something. So I had a lot of like, particularly starting strength enthusiasts be like, oh, shut up. And I was like, hey, do you like my plates? And they're like, oh, they're the best.
Starting point is 00:57:33 I'm like, well, would you like someone to own 45, 25, 10, 5, 2.5, 1.25? They're like, well, yeah. I'm like, well, what if I told you that person wouldn't buy if we didn't sell 35s? And they're like, wait, that's a thing? And thing and i'm like yeah this is like kind of business like you know um so i realized we were we were missing out on um the whole product line over taking a stance that made no sense i mean i still believe that that with Saran Wrap and some duct tape, you can make a beautiful Massanomics 35. The first straight cold 35 ever. I mean, I'm kind of proud of that video. I'm like,
Starting point is 00:58:13 hey, you know what? But yeah, no. Glad we did that for that thing. We're actually getting ready to launch a new set that'll have every variant. Because right now in our sets, the 35s aren't included. So you can always kind of tell when there's a 35 fan because they go in, they buy a set, and then they add 35s.
Starting point is 00:58:34 And so we're going to do a little set that includes a 35 that also does that. And then from the coaching perspective, what I would say is um you know we do some online coaching and stuff and whenever you coach a couple live a 35 becomes really useful because like if a guy is like i mean gender is the thing the guy's generally stronger but like a 35 just like you can use that thing to where there's less offloading and onloading plates and i was like okay you know there's i can get behind this but uh i don't have them in my gym but uh yeah brandon's really happy shout out basement brandon why don't you have any in your gym do you uh is it more of uh the weight storage it, the way you have stored your weights, whether it's on the ground?
Starting point is 00:59:26 Yeah, I'd say it's twofold. Our plate tree is definitely designed to be, like, super compact, slim, and not with a 35 in mind. But actually what I would say is bigger than that, because, like, you could definitely get around that, is I don't know that I would know how to do plate math if a 35 came into the picture like when i look at something and i see like you know 45 25 and 10 i just look at yeah but if you like so showed me a bar with a 45 and a 35 i'd be like i'd be like the amateur lifter well the bar is 45 pounds and 45 plus 90 well Well, let me think about that. Like I,
Starting point is 01:00:06 it would totally ruin. It'd be like introducing common core to a 30 year old. It's a lost cause. Yeah. Lost cause. No point. Tommy, weren't you saying at the commercial gym that you're at,
Starting point is 01:00:18 they have a lot of 35s on 35s. Like they're just stacked up. You'll go to a rack. It'll have, it'll have a four collectively on the entire rack. There'll be four 45s and there'll be six 35s. I'm like, this makes no sense that at a lot of places there are more 35s at a station than there are 45s. Wait, real quick. Tommy, do you work out at a commercial gym?
Starting point is 01:00:41 I do. Yep. What if I told you there was a company that provided all made in america high quality e-coat finish easy to handle easy to grip plates that you could have in your basement we'll put that first or garage i mean this is a solvable problem okay you have my attention but i am just renting at the moment and it's uh okay My living situation is a bit up in the air. Okay. We don't want to get too personal. There's options in the future. I'm in a temporary spot right now.
Starting point is 01:01:13 So he just has to come and visit every once in a while and get a little go-to plate fix and be like, oh, yeah, that's the good stuff. I'm going back to the Mecca in like two weeks here, so I'll get my fix there. I'll take lots of pictures. If only there was a meet coming up this year that we could all look forward to.
Starting point is 01:01:29 We got a lot of stuff that we got to look forward to. 2023 is going to be a big year, I think, for the Strength Co. Yeah, I think so too and I appreciate your support. Here's a question for you. This kind of you just hit on it with Tommy there.
Starting point is 01:01:47 And this is kind of a never-ending debate with the home gym community, which you're a big provider of equipment for the home gym community. Would you rather see your plates in a garage gym or a basement gym? I want to see the Strano plates in all gyms. I figured you'd say that.
Starting point is 01:02:07 In every country nationwide. Yeah, I mean, I don't... Actually, I do have an opinion on this. I probably shouldn't say it because I want to sell to everybody. But, like, a basement gym actually sounds way better to me because I assume it's climate-controlled. And I assume the floor is level.
Starting point is 01:02:27 But, you know, I mean, garage gyms are great. But yeah, I mean, I don't know when it's like really hot. I was at my mom's house. So I went to my dad's house, they both live together, but I was home for Christmas and South Carolina was surprisingly cold, like, like 15 degrees. And so I went to lift in their gym and you know i've owned multiple gyms i i haven't lifted here's a marine you know telling you that he's gone soft but i haven't lifted in a non-climate controlled area in a long time and i went out there one day early in the morning one day in the evening I like grabbed the bar I'm like man Tanner was right this thing is cold bring these things inside like what like and your post was like the next day and I like really that really resonated with me and uh and I was like
Starting point is 01:03:19 wow all my YouTube videos about spend less time warming up are wrong. You got to warm up if it's cold outside. So for that reason, I don't care where my plates are. I want them everywhere. But personally, I think I'd like climate control. On that topic, I do forget. I just assumed it was normal. For the most part, Masonics gym never gets above what tan it's warmest is it 68 degrees maybe yeah yeah and everyone that's been there knows the back room is
Starting point is 01:03:51 always about five to five eight degrees colder than the front yes and in the winter time it's probably closer to like 60 ish yeah yeah right around there and at that temperature i could year round i could wear sweats for almost an entire workout and be comfortable. And I took that mentality into the commercial gym and that does not work. I start sweating so bad. I'm so hot the whole time. Like the difference between lifting in like 60 versus like 70 ish. It's a night and day difference, man. Would you say sweats or would you say joggers? I'd say sweats because it's a mix of both you know sometimes you got a sweatshirt on sometimes it's a long sleeve tee sometimes it's joggers sometimes it's baggy sweatpants it's it's a variety so sweats is more of a universal term is that what you is it ever is it ever a coat
Starting point is 01:04:38 a massonomics in in the case i'm just wondering if you never wash your gym equipment oh no the gym you see that's the thing it's their sweats they have to get washed you know they're not coats okay oh they don't have to get washed i've seen people have to i've smelled people at the gym pretty frequently that choose not to do that true i'm not i'm not one of those people but there are people that maybe like to push it more than others. Yeah, absolutely. What do you, speaking of 2023 seems like in 2022, you kind of came out with a lot of new stuff. We talked about the 35s. You did some different things with barbells. You know,
Starting point is 01:05:19 you had your sear coat red, red, white, and blue barbell that you came out with. Do you have anything down the pike in 2023 that whether you can or can't talk about it or don't want to, but are you looking to continue to change the game this next year? Yeah, we're definitely changing things up. I think back to your original question about like what's changed between you know when we originally talked and now i definitely think we've kind of found like what we're good at and i don't just mean like what we're good at and what's better but like you know
Starting point is 01:05:56 what's also like good for us as a business and like i mean the plates are obviously our our biggest thing and when i when you talk cast iron, I think one of the greatest things about selling those things is I actually think like, hey, you can't find a better plate on the market if you're looking for cast iron. It's the best out there. I think we do really well on bars. Bars are really popular. Our collars are really popular. And some of the other things, you know, racks, I love our rack. Big Jonathan Oldham, shout out, you know, uses our rack. And, you know, those things are fine. But I'll be honest, as a business owner, and tell you, there's nothing better about that than you can find somewhere else.
Starting point is 01:06:32 Two by three steel is two by three steel, you know. So it is what it is. So we've kind of, like, said, hey, what are we good at? And we really like the bars we make. And so, you know, maybe we're making one that's a little bit thinner with a little bit more aggressive knurling that's maybe named after a guy that might live in Florida and hold a bunch of all-time totals. Maybe a bit hairy.
Starting point is 01:06:58 That's exciting. Maybe ripped a callus, you know, at the Arnold last year. Maybe lifting in the Lift Hard live easy classic this summer yeah maybe there as a name you know common names in power lifting there's that name then there's old ham and then if you listen to the podcast from a few weeks ago then you name grant brogie you know big big prs we're, we're working on that. Um, we're bringing some stuff back. Uh, we're bringing back the loadable dumbbell. That was a popular item for us. Uh, the manufacturer we had, um, yeah, let's just say he, he sold something that made it where he couldn't make those anymore. Uh, uh but we we got another one that looks
Starting point is 01:07:45 like they're gonna be made in kansas so those are gonna come back um but yeah we're definitely kind of gonna stick to the the bars plates and the needable accessories plate trees collars that sort of thing but uh but yeah that that bar that thinner bar that flexes a little more and you get to pull a lot of weight on it's coming that i'm excited for that yeah that's good stuff uh so we you know i think like the whole last episode we talked about we really talked about the plates i think honestly for the most part we specifically talking about the plates and you know we love the plates of course they are our favorite thing uh that you make and i we agree they are the reason they're our favorite and why they would be others favorite too
Starting point is 01:08:27 because they are the best cast iron plates that are out there like there's just it's kind of like I mean it's almost like fact at this point in time so there's no doubt about it but you guys do other stuff you talk about the other equipment you make but also you own
Starting point is 01:08:43 run I think two gyms still i believe right and also the coaching so i'm wondering like from a work flow perspective of it what uh if you had to go percentages and if you think those three are the the top three uses of your time if you go equipment the gym and training what percent of your time do you spend on each three are those is that not the right way to divide it this is after i listened to the weekly podcast well that's yeah that's baked into the cake oh yeah yeah i got it that's table you mean training like my own training or training yeah training coaching yeah coaching yeah sorry coaching Coaching. Yeah, so we've kind of – so I would say the business is definitely – well, it's tough. The equipment business is the big business.
Starting point is 01:09:36 And I think where I would actually say at heart, I would like still view myself as like a barbell coach making like normal people get stronger. view myself as like a barbell coach making like normal people get stronger but if i zoom out and like you know um think about what works like like plates obviously kind of have infinite scale right like i i might teach you to deadlift one way but i don't care what you do with this 1.25 plate you can use it as your you know wedding placeholder like i did you can put it on you know whatever like i just want you to buy a plate. So plates is definitely the biggest business in terms of my time distribution. I don't coach near as much as I did before, I kind of got a general manager at the gym here that runs that I'm definitely in there coaching, you know, I kind of do like seminars and day camps, but I'm not like in there day to day
Starting point is 01:10:25 i do do a good bit online uh with folks that you know are after what we offer but uh the majority of my focus is is getting more market share of the plate business i think we've gotten to a lot of places we've gotten we've we've done a really good job in the home gym market. We've gotten into some gyms, but I think there's a lot more there to be had. I think, you know, a lot more commercial gyms, um, working really hard to hopefully get into some DOD gyms. You know, I think that that is, um, kind of the best use of my time and where I spend the most like strategic thought. So you say like military bases? Yeah. Yeah. I mean, we've definitely bid on a lot. We haven't, we haven't hit, you know, any yet, but yeah, I mean,
Starting point is 01:11:14 we'd love to obviously get into those and there's some, you know, there's some benefits being a veteran owned company and you know, it sounds like it would be easier than it is like, Oh, you're a Marine a Marine and you know you're a vet and you make a product made in the USA why would the Marine Corps buy anything else but it turns out it's more difficult than that but like definitely we definitely want to get into that market and some some of those bigger things and but yeah I would say the gym is an important business, very important. And where we got started, I'll always be grateful for it. But luckily, we've got a good staff there.
Starting point is 01:11:51 It's kind of running that thing. Online coaching is another big business and kind of probably fulfills my passion as like a barbell coach. I'm still able to just help the average guy that has no idea what's going on get strong um like i don't like i don't care i don't say i don't care but like a power lifter adding like 20 pounds or total that's awesome it's awesome like that's not like what i like i care about like tommy calls me he's like hey man how do i get my mom to lift right those are the things that are interesting to me uh so that's kind of what that business is focused to.
Starting point is 01:12:26 But, yeah, I'd say the majority of my time is on plates. And, you know, how do we get them in more people's hands? And, yeah. I like it. Yeah. That's cool, Beans. Also, you mentioned, I thought about it earlier, you mentioned Tommy's mom. You mentioned your mom earlier.
Starting point is 01:12:45 Shout out to Big Grant's mom for being a Masonomics supporter. Yeah, Big Audrey. Yeah, before you tell your version of this, what I thought was funny is I never told my mom anything about you guys. Not that I was hiding it. I just never brought it up. And I think I definitely told Tannis i don't talk to tommy because i want our hard-on conversations to be i want our conversations to make it something extra special but uh my brother my oldest brother who uses our online service he's 41 he's you know
Starting point is 01:13:19 got our plates in the gym whatever he's been listening for about a year and a half now hashtag masters yeah hashtag masters hashtag dance um he just randomly texts me the drink spotter and he's like would mom like this and i was like like i couldn't stop i was almost in tears laughing like who put you i was like i was like have you seen that like we make a holder for this he's like what are you talking about and i was like you know who these guys are he's like no and i was like it was like a lifting attachment i was like do you know i was on their podcast he's like no and and then yeah and then like later my mom bought like texting me about like what size shirt would fit and yeah yes she loves your stuff uh she always just says they seem like really nice guys and i'm gonna call her tomorrow and say yeah mom they even wash lame before time
Starting point is 01:14:21 that's how you know we were wholesome growing up. Yeah. Yeah. I think she's, she's, she's supported more than once even before. So, uh,
Starting point is 01:14:31 yeah, she likes it. I think she, she was asking me a lot about the shorts, the jorts. Oh yeah. Yeah. I don't think she ended up getting it.
Starting point is 01:14:39 I think I said, I can't remember what I said, but yeah, I don't think she ended up getting them, but she, she liked it. She wanted to know about the t-shirt fit and this and that. what I said, but yeah, I don't think she ended up getting them, but she, she liked it. She wanted to know about the t-shirt fit and this and that. But, but yeah, no, she's a fan.
Starting point is 01:14:50 I'm sure she'll look at this episode. Love you, mom. Okay. Good stuff. I'm glad we got that plug in there. That was a good one. Yeah. Yeah.
Starting point is 01:14:59 That's good. So generally speaking, then how are the supply chain issues um so yeah so some things that have changed you know when we talked last time you know i originally just was looking for foundries found founders didn't know anything and basically yeah found founders You find them and they find you for you. But they kind of did everything from A to Z, right? Like you give them money, they cast the plate, they machine the plate, they ship, you know, do all the logistics in between, they eco the plate and they give you a final product. Basically for us, that wasn't kind of happening fast enough. And the more we did, we started running into some issues. So in late 21, maybe early last year, we took over the e-coating part. So we'd basically get a machined version of the plate from the foundry and then handle the e-coat logistics and the e-coating.
Starting point is 01:16:04 And we love that people were using that at Racine, Wisconsin. And then had some things go on and now we also do the machining um so it's definitely increased the amount of um involvement we've had and the control we've had and for the better so you know from the foundry now we get a raw casting, which is the same every time. And we found that variance happens at the next two stops, machining and e-coding.
Starting point is 01:16:33 So now we have our own people that do those things. Not our own, like they're our employees. We have companies that do this for us, but that we manage. And yeah, so that's changed a lot. It's changed a lot logistically. It's actually made things faster because when you're dealing with a, you know, giant company and they got to send, you know, 10 different companies stuff to
Starting point is 01:16:56 a machine shop, they get to rack and stack what happens next. Whereas when you're dealing directly with the person, you get to, you get to have an impact on when things happen. So turnaround times faster. Shipping still kind of the same. We were just kind of getting spread out when we talked last time. We're now shipping, it has changed a little bit. We're shipping California, Wisconsin, South Carolina. Those are kind of the three spots now. We learned a lot in terms of the three spots now. We learned a lot in terms of the last person to touch the item's really important. And, you know, we tried some 3PL logistics companies where they take your plate and they put it in the bag and they put it
Starting point is 01:17:36 in the box. And in some cases it was great. In a lot of cases cases we lost a lot of money because you know the person it sounds silly but the person putting 170 pound tensile strength strapping tape on you know didn't put the pressure required or you know they didn't look over the 45 before they put it in and that's the nature of a heavy item is tanner orders a you know whatever 465 pound set he's all excited he saved his money or it's 465 pound set and. He's all excited. He saved his money. He orders a 465-pound set, and then, boom, it gets shipped, and it comes in all these boxes, and two of the 45 show up, and there's a scuff on it.
Starting point is 01:18:14 And it just depends who you're dealing with. Tanner, a lifter, is like, well, that's scuff that's going to happen when I deadlift 585 tomorrow. But Tommy's like, oh, I'm happen when I deadlift 590, 585 tomorrow. But Tommy's like, Oh, I'm never going to deadlift 585. And, uh,
Starting point is 01:18:28 I just want these to put two plates on the rack. Right. I just want them to look good on the rack. And so, but we found like how important that was. Cause when you look at your margins stuff, it's like, Hey,
Starting point is 01:18:40 if, if, if Tommy or Tanner gets a 45, they're not happy with it. Not only are they going to send an email, we got to do the customer service work which i'm sure you guys are used to but now we have to say hey am i going to ship this 45 pound back somewhere and then i'm going to ship another 45 pounds somewhere and you know we try and give the best prices we can to our customers and if i gotta exchange some plates
Starting point is 01:19:05 all of a sudden you have no margin left that that ate it up so uh we definitely have more control and um better people in place packaging and taping and understanding of like hey you know make sure this thing is great and and the extra we have to pay on that end is better for us. So I would say that's probably a big learning point since we talked to you guys last. We've also got an Amazon since we talked to you guys last. And that is, I don't know, it's steady. It's growing. It's not huge for us.
Starting point is 01:19:42 It's not like, whoa, we're killing Amazon. The smaller plates do better there, but we have everything there and that's its own learning curve. I've ordered from Amazon just so I can leave a review before. Yeah, well, we greatly appreciate all reviews. The Mastanomics podcast almost have
Starting point is 01:19:59 500 five-star reviews. So does the Stranco plates. It's a race to the finish. We would love a tie. Yeah does the Stranco plates. It's a race to the finish. It's a race. But we would love a tie. Yeah. Tie and we both win. Yeah, a tie we both win. Yeah. So, I guess
Starting point is 01:20:14 the old saying is true. You don't have a supply chain without some issues, do you? Yeah, I mean, it's always something. And, like, trucking prices changes. I know that's a tagline I was supposed to shut up but it is true right like like like here in california they just passed a law effective january that diesel trucks care made before a certain year carrying over a certain load
Starting point is 01:20:39 are not allowed to operate and i don't know what that means. What I know that it means is, hey, I'm trucking 44,000 pounds here. Why did my rates just get jacked up? And my broker will tell me, well, they just took 50,000 trucks off the road by this law, right? So there's always things that happen. And back to, I ran it about it last time. I won't rant about it this time, but back to, you know, people asking for discounts and this and that. I mean, yeah, what I can honestly say is like, hey, one, I'm running a business. I have to I have to make profit here. But to like we've done everything we can to give you the best price we can. And a lot of times those sorts of things happen and we just eat it. Right. Because, you know, you want to you assume, hey, we'll find a way around this.
Starting point is 01:21:26 And, but yeah, I would say supply chain with everything going on is still a thing. But yeah, we're in stock. We're in stock on everything except 100s right now. And that'll probably be like March. We'll have those back. So I could, I could rant about 100s, but I don't know if you want me to. Well, what I wondered, so if someone wants discounted or even free plates, what's the best way for them to get a hold of you?
Starting point is 01:21:52 Oh, they should just send me a DM. And they should just say, hey, you know what? I'm not even going to redo what the DMs I get, but they should just say, hey, I don't respect your business at all. Can I get everything I've ever wanted for free? That's, yeah. And if you get that, we'll run it by the cat
Starting point is 01:22:19 and he meows three times and stands on his hind legs and says, I'm not for sale, you get the place. So your cats are or are not for sale in 2023? Still not for sale. Okay. There's a lot of people asking about this. What if what now?
Starting point is 01:22:39 What if they had some kittens? You had like excess cats. Yeah. We don't sell domestic cats. We don't sell feral cats. No cats. We sell hats, no cats. So what did you say are all the places that you ship final product out of now?
Starting point is 01:22:57 Yeah. So right now it's going to be California, Wisconsin, and South Carolina. Okay. So you've got Wisconsin, so I suppose you don't have a strong need for someone right in the heart of the Great Plains there to also... Wait, like western northeast or eastern southeast? Like right in that western northeast region of South Dakota. Yeah, the general region there. Well, is this where I give the plug for the crew?
Starting point is 01:23:25 Oh, that's actually good. We should do that before we forget that too, yes. That's a good segue. Yeah, yeah. Yeah. So, because I assume we're going to talk about the Arnold now. Yeah, that's I think what's next is the Arnold, yes. Okay, not to dictate what we're talking about.
Starting point is 01:23:39 That is next on the list. Did you say Grant and Tanner at a time here, Tanner? Yeah. I feel like I'm cheating. I watched Lambie four times, three times today. Yeah, so I don't know the exact poundage, so when the crew gets excited, don't get too excited. But somewhere over 1,000 pounds of strength coat iron
Starting point is 01:24:00 needs to go to Columbus from March 2nd to the 6th for the Arnold. coat iron needs to go to Columbus from March 2nd to the 6th for the Arnold. And if you live in the greater Columbus, Ohio area and you want strength, no plates, this is your time. And you not only want plates, you want plates lifted by Dan bell.
Starting point is 01:24:20 Jessica, these are plates with a story. They got a story. So yeah, we gonna probably sign them yeah they i bet they would we'll i mean maybe even huck finn barbell gets in on this uh yeah we'll we're gonna ship we'll get the place there for you and if you want your name on them that you're gonna take them home uh you got it send me a dm and we will start assigning those and uh yeah we'd love it there'll probably be some plate trees maybe a bar or two some collars um if you're looking to save on shipping you live in the area dm me and i'll make sure the media team responds uh so to be clear, you're not going to ship these things to those people.
Starting point is 01:25:08 This is an offer for someone that's, oh, Tanner's got to sneeze. And to also be clear, you're not giving these plates away. They have to pay for them. They have to buy the plates. They can just leave with them. Yeah. But they need to leave with them also. These aren't going to be shipped. But they get to save on shipping that way.
Starting point is 01:25:27 So if someone's going to be there and they're in the market for some strength copelands. They've got a pickup truck, whatever. Yeah, we'd love to help them out. Yeah, it'd be cool to have a crew member. Keep it within the Mastanomics family, right? Right, exactly. Maybe you guys sign some. Hey.
Starting point is 01:25:46 We could sign all of them. That might decrease their value. I mean, can you really decrease the value of a made in USA e-coated plate? I think not. Not when they're smooth, but yet so easy to grip. So easy to grip. Yeah. So what are you most excited about for the Arnold?
Starting point is 01:26:04 It's coming up really soon it's it's like are we roughly 50 days out maybe yeah it's like coming up so soon it's it's getting weird yeah so you know connor always like tags us you and i both and stuff with how many days out is big connor gonna be there this year yeah big connor will be there let's get roll call first who's gonna be there let's hear who's coming. Okay, from my crew or just in general? No, from your crew. Yeah, it's Big Ron who's going to be there. You got Big D, star of the show.
Starting point is 01:26:31 You also got married since we talked on the podcast. That's a good point too. I still have Big D's hair care product that I still use almost daily. I'm still grateful for that. Shout out Big D, supporting member. Yeah still grateful for that shout out big d supporting member yeah supporting members shout out also a bit insulting because the amount of hair you have tommy i feel
Starting point is 01:26:52 like you should be out of it uh yeah a little of that goes a really long ways like you overdo it your hair looks greasy in a hurry so you got to be careful what was the product was it like a curl relaxer uh yeah i don't know if it was that or a leave-in conditioner i honestly don't know i just put it on my hair when i'm done in the shower okay good okay good we won't we won't put you on the spot but yeah okay uh we'll bring you some this year oh perfect uh so i can save on shipping you're saying right you can save on shipping yeah so if you dm? You can save on shipping, yeah. So if you DM me that you want Curl Relaxer, we will put it in the shipping.
Starting point is 01:27:31 If I DM you, will Big D sign the bottle too? I just got to make sure. Yeah, yeah. Well, I got to run that by the media department. And before we do press releases, we actually run it by Tanner because he's a little more experienced. Right, right. A lot of eyes will see this. Okay, everything goes right i got something to look forward to
Starting point is 01:27:48 yeah exactly but uh big d myself uh brayden if you're uh do you guys still work on do you guys okay tiktok there you go he's making a splash brayden who uh manages the gym from TikTok, will be there. Big Ron. I'm a Big Ron guy. I'm a big Big Ron guy. Big Ron was in the lift shorts before lift shorts existed. Big Ron's a good dude. Good dude. Yeah, good dude.
Starting point is 01:28:18 He'll be there. Connor will be there. Connor, excellent meme maker. Yeah. I mean, yeah. He's got talent i would not to get off topic i was what was is it two white lights or two red lights two white lights yeah yeah man i was i was actually uh packaging up a squat rack today and i was like in tears laughing when tommy was saying something about like yeah you come to a knife fight like
Starting point is 01:28:46 and what i thought was i remember i remember one time so i always tell connor it's like a joke right so connor works for the jammy online coaches you know all that stuff and i'll be like hey give me a meme like if i'm out of content and he always writes back in quotes amber his wife take care of charlie Grant needs my help. And like, in quotes. And then whenever he sends me a meme, I send him $1 on Apple Pay. It's like kind of our joke.
Starting point is 01:29:14 And one day I was like, dude, how can you not give me another meme? Mathonomics has a meme every day. He goes, do you realize they have thousands of unpaid people making these for them? And I was like, I'm not sure it's thousands, but yeah, the crew army is pretty big. But yeah, good meme maker, especially for a busy guy. He's good.
Starting point is 01:29:34 He's got a calling there. We'll take him up in that dollar per meme rate. I mean, he always complains about it, but he keeps making memes for a dollar. Just saying. Yeah. But yeah, he'll be there. And I think that's pretty much. Do I get to claim Big Eddie?
Starting point is 01:29:56 No. Big Eddie's like 80%. I think we have dips there. Yeah. I think he's 95% yours, but i will say he called me it was like can i bring a white picket fence and i was like for what yeah he was like he was like i kind of want to make like a fenced in area for the crew and i was like yeah eddie you can yeah eddie's always scheming yeah always scheming he's always got something up his sleeve.
Starting point is 01:30:28 But yeah, that's the crew. Proud to announce, maybe this is the sound value we can use in the future. We are bronze-level sponsors of the Arnold 2023, which is the 35th Arnold, and we make a 35-pound plate. There's a T-shirt there. We're still working on it. But yeah, so we got a Island booth, whatever that means. And, uh, I don't know. Hope you guys are close by. Yeah. We're excited for it. It's, uh, uh, this would be your second one. Do you feel like you
Starting point is 01:30:58 learned some things in your first experience that you'd be able to put into action in the second one to make it even better? Yeah, I think think so but when i talk to veterans like you guys it's like it's like the first time you hit a squat like pr like after you're like been lifting a little longer like yeah just hit pr and then someone's like yeah i've been lifting for 15 years that pr ain't nothing let me tell you you're about to break your back and then you're gonna do this and you're like wait what like i just want to be excited uh that's kind of how i feel like i was like man the arnold was great and it was like worst year ever worst year ever never seen so few people hey tommy was the red car were people even off the red carpet i
Starting point is 01:31:44 think not it was not a year yep the red carpet was not people even off the red carpet? I think not. It was not a year. Yep. The red carpet was not occupied the way it should be. It wasn't occupied, but, but yeah, for us, I think,
Starting point is 01:31:53 I think so. Uh, I think we were super blessed last year, you know, the little move we made and, uh, I think we were super fortunate. Yeah.
Starting point is 01:32:02 So, um, hoping, hoping this year's just as good. And I feel like the excitement's there. And I mean, the staff from my calls with them, I guess you probably wouldn't know this. Tanner is not a bronze-level sponsor,
Starting point is 01:32:16 but they seem to think we're going back to the land before time. All right. Well, I like to hear that. Well, we're excited. It's a topic of conversation that we're hitting on almost daily at this point. It's always something about the Arnold and what we need to do and what's going on and stuff. Can I ask you a question?
Starting point is 01:32:38 Are you more excited? Like, I feel like I'm not a super vet. My membership card's not 69. That belongs to my wife. She is number 69, isn't she? She is number 69. Some people have all the luck. And that's not rigged.
Starting point is 01:32:54 She's legitimate number 69 supporting. No, I know. I asked her tonight, I was like, do I need to prep for the podcast? And she was like, as number 69 going into you going into Studio 6.9, I'd say you're good. I was like as number 69 going into you going into studio 6.9 i'd say you're good um but uh but yeah i feel like uh i forgot where i was going you're gonna ask us something about uh what we think about it or maybe you're oh i was gonna ask are you more excited for the lift hard lift easy like is that kind of like oh battling your youth like i feel like ever since i found you guys it was like every other podcast hey by the way we go to this thing called the arnold right and like i
Starting point is 01:33:32 feel like you woke up this year and you realized we are arnold and i just wondered is that how it seems i have a that's a that's a good question i have a really hard time saying what one's more exciting because they're so far apart that like they just feel like totally different things in my mind and so different yeah yeah yeah it's what's awesome is we're now creating like a mid-year arnold like a mid-year massonomics arnold right right where it like fills that gap in between a little bit, I think. And mass and Arnold, I think since it's the shiny new thing, maybe I'm slightly more excited about it just because, you know, it's something we're creating and have our hands in the pot for for the whole thing. But I don't think it overshadows the Arnold. The Arnold still is like it for all we talk about the Arnold and, you know, the Arnold this, the Arnold that, how many vendors are they going to be? You know, was last year down years? Is this going to be up here? Whatever. It is the event for, like,
Starting point is 01:34:35 this community. Like, none of the other ones, like the Olympian, none of those ones hold a candle to what this expo is, even on a down year, honestly. Well, I i mean i feel like after the last couple weeks i would say if anyone is um uh should be talking about the olympia and mma fighting it's definitely you two guys like you know the vast knowledge of information you guys have on it is amazing. No, I mean, hey, we were rookies last year. We're rookies this year. I'm going to hold the rookie card for three years.
Starting point is 01:35:14 But, yeah, we're pumped. I feel like we'll have a better showing, definitely putting down some more dough to make it better, bringing more staff and um yeah we're excited and i it's the one time a year i talk to tommy and so it's it's gonna be i've i've been working on our conversation points for almost 300 days now so i'm just so jacked to sit down at that bar across the street from the convention center and get right to it that's right the arnold is a cool
Starting point is 01:35:45 odd thing though that because it is like our like maybe like one of some of our single biggest business days of the year for massonomics and uh you know in terms of revenue it's maybe not the biggest but it's up there for sure and also it's weird because it's that and it's the combination of seeing like all these people that we only see once or twice a year that we're good you only know through comments and dms like yeah so it's like uh this weird whirlwind of like having to actually be super busy with work for like 15 hours a day but also like well and now after doing it a few times it's part like friend reunion like it's our one time a year that we see a lot of these people and then you get so excited what year
Starting point is 01:36:29 what year is this for you guys well this will be our third time having a booth but this will be our fifth time attending yeah okay got it okay cool yeah that's right and we missed the covid year we would have all two i guess we yeah there's two for covid i mean this would be i think technically Okay, cool. Yeah, that's right. And we missed the COVID year. Well, two, I guess. Yeah, there's two for COVID. I think technically everyone missed that. That's true. I wouldn't say I'm missing it.
Starting point is 01:36:55 Yeah. Definitely not missing it. See what you did there. Yeah, so we're pumped about it, too. I think it's going to be cool. It's the Arnold. It's the Arnold. They don't call it the Arnold for no reason. That's right. It'd be great if Arnold stops by.
Starting point is 01:37:16 Maybe if a popular home gym community Instagram, YouTube account that has a lot of pillars of outreach should stop by we'd appreciate that too well we they're going to have a busy schedule there this
Starting point is 01:37:32 yeah with everything it's supply chain we'll be there yeah yeah anything else on the Arnold Tommy I don't know I think we're probably just really excited for it. It's fun. It's a part. It's a. Yeah, I guess I'd say if anyone's if anyone.
Starting point is 01:37:51 I mean, you're going to get the sales pitch from us a lot over the next month here. But if anyone's listening to this and they're on the fence, I'd say just go do it. You're going to have a great time. Everyone should at least be experienced once. If you're into this community, it'd be a shame not to see what this is like at least once. experience once if you're into this community it'd be a shame not to see what this is like at least once yeah hey back to getting the crew ramped up um as a sponsor this year I think we have something crazy don't hold me to it but it's either 20 or 25 exhibitor passes really and we're bringing like eight people. So if you want to go, and that's one cost that we can alleviate for you, we will require that you, I don't know, do something for us. Take a photo.
Starting point is 01:38:37 Is there any times when you're there when you could use any help, a helping hand moving anything? Yeah, I think so. We're actually working on all the, you know how it is. Well, you guys drive everything. Our stuff's so heavy, we have to ship it in and pay all the fees. But yeah, we definitely probably use some help Thursday night and Friday. So we definitely use some help.
Starting point is 01:38:54 But in all seriousness, I don't want any passes to go to waste. So if you want to go and actually, what does it cost per day? It's not that cheap. I think like, is it like at least 60 bucks right yeah i think like to get it for the weekend it's probably like 60 yeah i was gonna say i think it's around 20 25 bucks a day i think yeah oh i i should tell you guys not to talk business on a podcast but so you know this year i talked to kristin today big kristin from yeah uh this year the badges are gonna have qr codes so you can scan someone's badge and get their name email and phone number oh so marketing yeah we are setting up to
Starting point is 01:39:37 scan everybody so just just an idea but yeah if you want to walk around like say if you're gonna do a sale right why not scan the i mean for us it's like if you want to walk around like say if you're going to do a sale right why not scan the i mean for us it's like hey you want a deadlift you got to scan this and sign this waiver but uh like it's a great opportunity to get a bunch of random people on your email list but right but for people if you want to if you want to not if you want to be as cool as tanner tommy and big d and grant and have an exhibitor pass. I definitely have some that I'm happy to give to crew members. That's cool. I think we'll have some people
Starting point is 01:40:10 take you up on that. Yeah, I hope so. So what about the 2023 Lift Hard Live Easy Classic? What's your outlook on making it for that? Yeah, no, I think we'll be there. Yeah, no, no, we'll be there um i'll be there d will be there
Starting point is 01:40:28 it was it was actually funny yeah we were listening big d sorry we were listening to it and uh i was we're listening to the podcast i was shipping stuff and d was shipping like t-shirts in the front i was shipping weights funny how the genders kind of sort themselves and uh and as they were talking about like the meat she walked out and was like i want a lift and i immediately texted you tanner it was like d's in and and banner wrote back immediately it was like wait like seriously because we're full but i can put her on the wait list yep and i didn't even tell her any of that i just said said, oh yeah, she's in. We'll definitely be there.
Starting point is 01:41:08 I wouldn't miss it. We'll have to talk offline in terms of what we can do to help bring stuff or what kind of presence but we'll be there. We will talk offline about it but we figured we are going to fill the warm-up room with strength coat plates so there will be no shortage of uh strength coat plates running that's good everyone
Starting point is 01:41:29 should be going everyone should be going to them i say people won't even leave the weight room they'll be stuck going to the weight room or the warm-up room they won't go to the platform yeah we're like no we're just gonna lift back here these plates we just can't leave them love it yeah that will be fun we'll be really you'll be able to see the sights would that be your first time in the big SD?
Starting point is 01:41:53 yeah so we haven't we haven't been up in any of that region actually so yeah that'll be the first time unless something changes and I just decide I want to come visit Tommy but, that'll be the first time unless, unless something changes and I just decide I want to come visit Tommy, but, uh, yeah, that shouldn't be, that should be, that should be the first time. Um, yeah, that'd be awesome. I just, I mean, I'm coming for taco Johns. That's
Starting point is 01:42:16 it. Um, like I'm glad you guys are hosting a meet, but I just want to eat good food. You and everyone else. Plus these Mexicansicans so she can validate it she can put her stamp of approval like my parents are from mexico i approve of taco juan of this maybe questionably uh uh maybe like a little bit racist uh logo of uh a mexican tex-mex ed you said it not me okay uh all right awesome we're excited for that too one last thing before we do overrated underrated you have been hitting up the youtube pretty hard you talked about it too how have you enjoyed uh your your foray into uh taking youtube more seriously this year yeah thanks for bringing it up and i
Starting point is 01:43:06 always find when you guys bring on like actual influencers not just like wannabe buddy caps people uh it's always interesting hearing like what they do and what works and what doesn't and um i don't know i i probably just because i'm in the business but i find i love that stuff too oh yeah like all the different platforms and this and that, but yeah, YouTube has been, um, it's been fun and it's been good. So we kind of started hitting it in September. I think we're at about 2000 subscribers. We're just short of 6,000 now. And when I went for it, it was kind of like, I mean, it like one of the reasons I respect you guys so much we're doing a podcast every week
Starting point is 01:43:47 because it's like hey I'm going to do this and then as you're doing it it's a lot of work and a lot of things that want to take you away from it or even sometimes you put out stuff and you're like man that wasn't my best but I'm going to do it anyway so we've definitely tried to do
Starting point is 01:44:02 well we've never experienced that I mean I've never tried to do oh well we've never experienced that so never ever i mean i've never listened to episode 350 351 351 that was well yeah uh but no so i've definitely we've definitely tried to like stay consistent and do it and we have and it's been growing and i mean i'll i'll be frank because i feel like everyone will listen to this is my friend like the the ultimate goal is like hey maybe provide some basic coaching advice to the average person but ultimately like bring brand awareness sell more plates and I'll say it's it's been working right like people have been super uh grateful for the different content we've put out we've definitely seen an increase I would say
Starting point is 01:44:41 that the last December in January we've actually like when you look at website analytics like oh people are coming in from YouTube so yeah I've definitely been trying and it's you know it's like anything you look at this stuff and you know talking into a camera sometimes you feel silly you know but you just do it you're consistent with it and you try to provide some value and yeah it's been it's been fun and you learn a lot right I mean I also loved the last few podcasts for like you guys talking about your tech difficulties because it's like
Starting point is 01:45:17 man like this kind of camera this kind of and then this lighting and then how do I mic this up and like you know and i have somebody that helps with editing you send it to him he's like dude your camera's out of focus i have to cover all this in b-roll and like you just i don't know like trying something new you always learn a bunch but yeah so we're ramping it up if you don't subscribe please go do uh the goals to get to 10k here pretty soon um is it what is the name of the is it the strength co the strength co yeah it's the strength co um yeah check it out it's it's fun i think we actually talked to no we talked we plugged basement brandon in today's video we did a video today well i filmed a few
Starting point is 01:45:59 days ago but how to hang a american flag in your gym. Because like now that we have plates, a lot of places, a lot of people tag us in their gyms, but like, you know, you know, Tanner, you're a military man. You're like,
Starting point is 01:46:13 bro, your flags backwards. But then like, you don't want to be a jerk and be like, Hey man, your flag. Yeah. Screw you for tagging my product and trying to promote it.
Starting point is 01:46:25 Your flag's backwards. So we kind of covered that today in some basics on how to do it. But yeah, thanks for asking. It's been fun, and we're still at it. Cool beans. And that's not easy. You talk about the numbers and the consistency of YouTube and stuff like that that is just you know we do it with the podcast you're doing it with YouTube right now it's like
Starting point is 01:46:50 there's a lot that goes into that of just like uh it's um it never so much work to like just to have a video that's concise on topic gets the point across like we don't have to do any of those things we don't have to be concise on topic or get any points across because we got two hours to ramble. I feel like if I started a YouTube channel about nothing, it'd probably be better. That's our secret sauce. Yeah. No, it is, right? um just being like a real human being like you always just sit back and be like do i really have something to offer to like the internet right and so like you but you just have to stay at it and um but yeah no it's it is my so i already like respected you guys a lot from a consistency
Starting point is 01:47:41 standpoint just from open owning a business and knowing like hey you have to constantly like be on people's mind but like the filming aspect or like the animation of the person i have tenfold respect now for like wow like this random makeup chick that runs this giant youtube channel she she's actually super talented. Right. The on-screen presenter skills, there's a lot to that. Man, it's unreal. And it's not just like you think, I'll just throw good lighting and a camera
Starting point is 01:48:14 and editing skills at it. But it's like, no, you've got to be entertaining. And yeah, it's well, I mean, Paul Horn is a good buddy of mine. I should plug his book, Radically Simple Strength. If you're a random guy around like 40 and want to get stronger, you's, it's, well, I mean, Paul Horn is a good buddy of mine. I should plug his book, Radically Simple Strength. If you're a random guy around like 40 and want to get stronger, you should read it. But he, I remember he told me when I first opened my gym and I was like, film something. And I just remember he wrote me back. This kind of guy is, he's like,
Starting point is 01:48:42 that's super boring. And I was like, what do you mean? It's like how to deadline. He's like, yeah, whenever the camera turns on, you got to amp it up about 20% and you'll come off about 10% more dull than you are in person. And like, I've kind of run with that. And I'm like, oh, that's actually like pretty good advice. So anyway. Oh, we know that that's true. We've Tommy, we've talked about it with the podcast. We've said the same thing in person where the few videos that we've filmed that aren't podcast related, we're like, you feel like you got to act like you're some crazy person overacting everything. And then when you do that, you're like, oh, this just looks kind of like a normal guy on YouTube now. You feel so over the top and it's like, nope, that's what it takes to just be a person. Yeah, there you go.
Starting point is 01:49:22 Yeah, that's good stuff. Love the YouTube progress. That's good stuff love love the youtube progress that's good ah thanks appreciate it yeah appreciate uh how familiar you familiar are you with our game called overrated underrated i'd say i'd say i've heard of it yeah there's a set of rules that goes along with it uh maybe this isn't so much for your sake but the listener maybe there's a new listener out there that hasn't listened before and uh oh before i get into those rules which the rules are important but uh i just wanted to mention that was the other youtube thing i we always reference you know how you're talking about how hard that is and it's a skill that you used to where i'm
Starting point is 01:49:58 always kind of blown away by basement brandon and he's worth mentioning because uh you know he's the one take both of our businesses in different ways. It's like what he does and the way he does it is like crazy skill. It's just wild. It looks effortless. I actually think about that all the time
Starting point is 01:50:18 because a lot of YouTubers you watch, I never even thought I'd be having this conversation, a lot of YouTubers you watch and you can tell like they're being a youtuber but you still watch it right it's good and brandon goes down there and it's like it's like there's just oh there's a camera here i should turn it on and talk at it yeah i'm like oh by the way a bunch of really high quality photos are gonna like go across your screen oh by the way everything i say is like weirdly hilarious it's like so effortless yeah he's good man he's like he's i've actually watched more of his stuff
Starting point is 01:51:01 than i probably ever have since i've started filming right uh and been like wow he's and like it's also different personalities right like a lot of people well since we're going to still talk about a lot of people ask me like hey how do you prepare and i was like i i don't and they're like what do you mean i was like well usually i'm in the gym and i get angry about like something that i've explained 4 000 times and someone still not listening to me. And I'm like, oh, I'm going to go home and film this. Like as I drive home, I like think about it and I film it. But Brandon is like, man, yeah, it's amazing.
Starting point is 01:51:39 He's great. Great channel. Yeah. Good stuff. Long live basement and Brandon. Okay. Good stuff. Long live basement and Brandon. Okay, good stuff. All right, overrated, underrated. So you have your druthers to elaborate as much or as little as in each one as you would like to.
Starting point is 01:51:54 But you just have to remember, most importantly, you cannot ride the line. You have to defend and answer each one over or under. All right. We've crafted a special big grant set of topics, so if you're ready, we'll jump right in here. Let's go for it. Okay. Overrated or underrated? Larry Bird.
Starting point is 01:52:17 I'm going to have to go underrated big time. It's funny you brought that one up. I know you know I'm a Celtics fan. My big Boston guy. Big Boston guy. Boston Grant, they call him.
Starting point is 01:52:30 My cousin from Boston. But one, French Flick, Indiana is real. Garage Gym Con. Home Gym Con. Big Jake, but that's real too if you like google him that guy like apparently talked more smack on the court than anyone yeah um and also obviously a great player all the championships uh it's yeah the only i don't know this is an nba podcast the only thing i would say that's close to lar Bird right now is Luka Doncic
Starting point is 01:53:05 and the Mavericks. It's like, just when I think a white guy can't play basketball, what is happening? Yeah, but he's European. Yeah, so he's not really white. Yeah, loophole. Yeah.
Starting point is 01:53:21 But yeah, I'd say underrated on Larry Bird. And he's very highly rated. Yeah. Yeah. All right, good answer. Overrated or underrated? YouTube shorts. I'm going to have to go underrated,
Starting point is 01:53:40 and here is why, based off what we just talked about. I will spend tons of time making a video and i said i don't think about what i'm going to say but thinking about what i say right before i say it lighting money on the camera editing skills all that stuff and then i'll walk in the gym and just like film some random guy pulling 275 and it's like a 12 second grind and like i'll just go create short and then i'll go to trending sounds and it'll be like that that female song i'm unstoppable i've used it probably a hundred times and i select that and i put random 40 year old guy with like 275 40,000 views and it's like the highly edited all this b-roll video 1200 views I don't know
Starting point is 01:54:34 what the future is for shorts I don't know why they work so well but I'm gonna have to go underrated I like the analytics that go along with the YouTube shorts to man the analytics on YouTube period with the YouTube shorts too. Oh man. The analytics on YouTube period. Yeah. I think far better than any other platform. I think so. I,
Starting point is 01:54:52 I think you're probably very in depth. Yeah. I'm unstoppable. Oh, I can't see. I feel inspired right now. Yeah. Uh,
Starting point is 01:55:02 overrated or underrated. The Arnold staff. Oh man. so we're talking Big Kathy Big Kristen and gang and you know the guys the union guys walking around in the yellow shirts and stuff
Starting point is 01:55:22 okay sidebar Tanner in the yellow shirts and stuff. Okay. Sidebar, Tanner. What are the odds of any of the Arnold staff ever? Are they low? They're low, right? I think very, very low. Yeah, I think almost no. I'm going to have to go majorly overrated
Starting point is 01:55:42 and just say and ask go majorly overrated and just say, and ask one majorly overrated and just ask this question that hopefully tells everyone what I mean. Do you guys not like money? And I'll just, I'll just leave it at that. So you love them. Big Kathy, you want to move me over?
Starting point is 01:56:04 I'm in. Love you too. Big Kathy came in pretty clutch last year didn't she did and her husband up and you called her big kathy right or we called her i did to her face and i told her to go see the massonomics guys yeah she did why do you call me big so and that's it's like they're very personable yeah let me let me let me give them a vote they're very personable it's just um i think what i think is that i think that you guys and me we hold the arnold in like very high esteem yeah so we assume they're like far more polished professional businessmen than we are
Starting point is 01:56:46 oh a lot of people are a keyword it's next year we better start thinking about this keyword organized but at like tanner we talked about a little bit this week and the same time i'm like man joe blows protein is probably not that organized he's just like someone was like all right you should buy a booth. I still go overrated, but I'm still a fan. Okay, good answer. Overrated or underrated?
Starting point is 01:57:15 Chevrolet. Oh, underrated. I mean, the company? The vehicles? Yeah, it's by far the best. My company runs on seafoam and chevrolet trucks I'm a big fan of 350 motor uh if you've never seen my seafoam video I love the small seafoam in the morning um yeah Tommy's a seafoam guy that's where we first connected but I didn't tell him like it was in a podcast you guys talked about a seafoam video and tommy was like oh grant's a chevy guy and i was like oh i know who he is now
Starting point is 01:57:50 um and you know yeah you sent us all that seafoam when we moved i don't have to work at the place i'm at so my dad got all the seafoam he was pretty excited for that just drink it man yeah uh no i'm big chevy like weirdly loyal like i shouldn't be but i'm like oh like i grew up on a farm in the farm we drove chevys therefore chevrolet for the lives but uh yeah i like chevy um yeah i'm like i gotta say under. What about using the full name Chevrolet? I like it better. Actually, so my truck that I drive to this day, which for some reason annoys people, is a 96 Chevrolet Silverado. And it actually should have across the tailgate Chevrolet.
Starting point is 01:58:41 Yeah, they all did, didn't they? Yeah, it was rear-ended before I bought it. And so actually i i repainted i put money into a depreciating asset don't tell my dad but uh so the the back of the tailgate is just white paint and uh i have spent i won't say many a night but looking for a collection of nights looking at how i could put chevrolet back across the rear tailgate yeah because a lot of times it was like the body color and then it was that there was like a stripe in the middle wasn't it that the chevrolet was so yeah and it was like tied into the siding that went down the side right there was yeah so it's like that's why i haven't done it because i just i had the whole thing repainted then i put like the black trim back on it and then the tailgate
Starting point is 01:59:31 was like tough because it was like well it actually should be like white but then have like a gray like molding and yeah yeah you guys get it i mean it's no buick but yeah what is really what is does your is yours called a silverado then you're 96 is it uh does it say silver uh it does not say silverado on it it says because that was a discussion tommy and i were having as when they were when the makers yeah like if you ask us like silverado just feels like that's been part of Chevy trucks forever. I think it's 98. Yeah. But mine is a talking like 99 or 97 or somewhere in there. Yeah.
Starting point is 02:00:12 Yeah. I'll put, we can put it in the, uh, and the link below, but I'll look at my registration. I want to say I'm a CK 1500. Okay.
Starting point is 02:00:21 Yeah. Uh, but I am not a Silverado. So sorry for flying. Yeah. Well, you still have not a Silverado, so sorry for lying. Well, you still have your druthers, so it's not really a lie. It's just using your druthers. Okay. All right.
Starting point is 02:00:32 Last one, and this, historically, the last one is worth all the marbles, so keep that in mind. We'll choose whether or not we air this entire one hour and almost an hour and a half conversation on the answer to this one. So overrated or underrated being incorporated. There's a man named Mark Spud Bartley. He's got a couple managers, Helen Eva, Stephen Cox, Amy Bernal, Anna Perez, and Jake Ross. And he actually has departments. He has a customer service department, a media department.
Starting point is 02:01:14 And when I look at that and I compare it to my business, and I look at his website and realize that he has six more people than I have listed, what I think of is there's no way this guy's an LLC. This guy is incorporated. And so much so that if you were at a bar in Columbus, Ohio, and you saw a bald guy with a goatee, long goatee and a mustache walk by, you would be like, Spud? And he'd probably look at you and say, no, the name's Mark.
Starting point is 02:01:51 And you'd be like, this guy's definitely incorporated and I feel like I should be wearing a bow tie. I hope that suffices as this week's ad. Underrated being incorporated is the gold star. It's what every small business wants. It's, you know, people say
Starting point is 02:02:14 your buddy caps. I say, cool, I'd rather be incorporated. So yeah, I think it's underrated. I think that's a really good answer. Yeah, that was well put. Kind of inspired me to look into the paperwork for it i was on their about us page that's where i got all the news well and and um it's funny actually being incorporated means technically can mean two different things
Starting point is 02:02:39 depending on the context what we're talking about is being a legal entity type of a corporation that's what we're referring to here but oh confusingly enough oftentimes people use it in a more general sense where being incorporated can just mean that you are registered with your state as an official business uh in that state so it can be kind of a blanket term for a number of different entity types although specifically it is one specific entity type also a corporation which spud inc is i believe uh based on i hope so i mean they definitely give off that feeling. I'm a sole proprietor, single owner, LLC. Okay. So there you go. But man, I mean, Spud Inc.
Starting point is 02:03:30 What if we had a t-shirt, Strength Co. Inc.? Like, man, that slaps. What about Strength Co., sole proprietor, LLC, single member, man? I mean, it just doesn't... Like, no one sees me in a bar and goes is that guy an llc but like if you see spud yeah if you see spud you're like that's not member managed that's incorporated so the strength well you're a company though yeah i'm a company i'm the company yeah Yeah, you are a company. That guy looks like a company over there.
Starting point is 02:04:05 That guy looks like he owns a company. That's good, yeah. His posse of meme makers and his wife and all these other people. Masanomics legal name is Masanomics LLC. Yeah, I mean, that's how blue-collared Americans do it. We just say, start a business, make some jobs. Make an LLC, pay the state a few bucks each year.
Starting point is 02:04:34 Put Northeast South Dakota on the map. Western Northeast South Dakota. That's what we did. And that's why they call us an LLC. That's it. Okay. Good news, Tommy. Well, actually, Tommy, you're really the judge.
Starting point is 02:04:49 Did he pass? Oh, well, I think he did. Should we give him live? Should we hand these out live? Yeah, I suppose. Are we doing that? Oh, no, we don't normally do that. Oh, you're breaking the rules on me.
Starting point is 02:05:00 Okay, yeah. Breaking the law. I have to wait to find out. Cool beans! Hey, now, you can't just give out your own cool beans. You can't dish yourself. rules on me. Okay, yeah. Breaking the law. Cool beans! Hey, now, you can't just give out your own cool beans. You can't dish yourself. This isn't a self-serve buffet over here.
Starting point is 02:05:11 I get confused. It's been so long since you've had a guest, Tommy. I don't know. I know, it actually has been. I had to think about it, too, for a second. I'm way off the script here. Wait until we're not doing it live? No, you have to listen.
Starting point is 02:05:23 That's why our incentive to listen next week to see if you got them or not. So signing off, thestrength.co is the website. Go buy plates. If you're a member of the crew, please take advantage. I'll hook you up. Send me a DM. YouTube, go subscribe to it. We'd appreciate it.
Starting point is 02:05:42 And the final thing I got to say,mmy i can't wait to talk to you it's been uh it's been a year we've got some catching up to do we certainly do looking forward to it um tell petrie and spike i said hello and uh land before time reference uh yeah deep deep uh thanks guys yeah thanks grant uh always great catching up to you uh give big d our regards too of course is she that is she an eyesight right now uh she's not an eyesight but i bet she's an ear shot yeah i would guess and so's the cat uh but yeah she'll say thanks she'll probably be now she's on the record competing at the Lift Hard Live Easy camp or
Starting point is 02:06:27 whatever. The Lift Hard Live Easy Incorporation. Oh man, can you imagine? Should we incorporate that? Is there any chance that Big D would give me a free haircut at the Arnold? Maybe a beard trim, but she'll never shave your beard. We still still talk about remember that guy that
Starting point is 02:06:46 shaved his beard and we didn't know who he was for six months and we have like a little bit of ptsd i think it's like episode 275 to 300 just never watch yeah it's like those are just those those scare me yeah who's this imposter over here yeah she might she might give you a haircut i'll try and get you uh try to get you on the reservation list. All right, perfect. My ends are pretty bad, so while she's at it, it might have to be a two-for-one. Use a little curl relaxer, Tom.
Starting point is 02:07:14 Could you ask her what the cost would be for a couple of guys like us to get a haircut? A couple of us. Yeah. Probably similar to what it costs for a pair of hundos okay okay all right that's fair that's fair yeah all right all right thanks grant this is good stuff thanks a lot grant thank you yep see ya all right see you cool beans there they are they're still cold weren't they you had them on ice over there that whole time
Starting point is 02:07:49 frosty i had them in my snowbank over here we had a pretty long convo with big grant didn't we yeah i the time flies when you're having fun damn two hours and eight minutes yeah it's like the old saying goes time really does fly when you're having fun and thankfully to grant he mostly hit up our spud inc ad but i would also just add make sure to head over to uh spud-ink-straps.com check out their straps i mean it's right in their name so you know their straps are good they've got a strap for just about everything that they uh just about everything you could need anything that could fit in your gym bag take to a home gym take to a public gym any of that stuff you can find it all at spud ink spud
Starting point is 02:08:25 dash ink dash straps.com and you know they're good because they're incorporated grr am i mixing ads up again there yeah that's oh okay okay we kind of it's all really one ad at this point in time right right all right uh today's show is also brought to you by texas power bars much like the man we just got done talking to, Grant, the founder of Texas Power Bars, Buddy Capps first started lifting weights in the 60s and began powerlifting in the mid-70s. At the time, he was working for Image Barbell, building gym equipment. Around 1977, Image Barbell became champion barbell. It was then that Buddy started looking at the bars with an intent of changing them for the better.
Starting point is 02:09:06 In 1979, he bought his first lathe to begin addressing the known issues. In 1980, his passion, drive, and purpose now had a greater mission. Buddy set out on his own to make what he believed was the greatest bar he'd ever seen and trained with, and the Texas Power Bar was born. It was strong as a house with the best knurling and was maintenance-free. Hundreds of state, national, international, and world powerlifting records have been and continue to be set and broken on the Texas Power Bar. To learn more about Texas Power Bars and buy one of their legendary bars, visit TexasPowerBars.com. Tanner, I just saw you doing something there.
Starting point is 02:09:39 Yes. You had a Lift Evil Astronomic shirt up. You had a, uh, lift evil. Astronomic shirt up. My wife was wearing my lift evil discord hoodie out around town this past weekend. And while we were in the grocery store, a man stopped her and said, what hoodie is that? That's so cool. I got to see the back of that thing.
Starting point is 02:10:01 And he's like, wow, that's a really, really cool hoodie. And then he walked away. That, and he didn't want to know where she got it or anything like that. Didn't need any more details. Just looked at it and said, wow, that's a really, really cool hoodie. And then he walked away. And he didn't want to know where she got it or anything like that? Didn't need any more details. Just looked at it and said, wow, I really like that thing. And that was it. Well, if that doesn't sell for Lift Evil, I don't know what does. So, you know, I think we've said something along the lines of turning heads in and out of the gym. Well, there you go.
Starting point is 02:10:20 That's what you call a head turner. Proof right there. And this is, of course, a Massanic sack segment that we're in right now and uh first item in our sack is i'm pulling it up on the screen here uh big frank over at lift evil sent us several goodies you talked about the hoodies he sent us and i'm holding up one of this teas and this is a of course, a MathSomics collaboration tee, the Lift Hard, Live Evil collab. And always love this one. I like the colorways that he has this one available. And the seller for me is the tiny little worms with our likenesses on them.
Starting point is 02:10:57 Hard to beat. Every time I look at that, I'm like, huh, that's funny. That's me. That's a little worm head guy. I know. I got to, like, scope that out every time, too. It's like, yep, that. That's a little worm head guy. I know. I gotta, I gotta like scope that out every time too. It's like, yep,
Starting point is 02:11:08 that is me. A little worm head, funny little worm head guy. And it's like, definitely me. Like, it's like a unmistakable on this, like two color screen printing or,
Starting point is 02:11:17 you know, three colors in this spot. It was like, yep, that definitely is me. Isn't it? Mm. Hmm.
Starting point is 02:11:23 So, uh, thank you. Big Frank, Lift Evil. Go support Frank, of course. Yeah, those turned out. I mean, the first time they were great, the second time great. So, yeah, he's always got some awesome stuff going on. And he's just a good fellow over there.
Starting point is 02:11:36 I don't care what everyone else says. He's a pretty good guy. And the other thing in our SAC segment, if you were watching along earlier, you saw this, but I'm going to pull it out again. Do we maybe go more in depth on this next week when we're not two hours in? Yeah, once you've got it, maybe we can both give our official. So I won't give an official review here.
Starting point is 02:11:57 I'll just show them off. I've got my Bruin boots, courtesy of Barefoot. And if you can see, it's got the Bare uh, the bare tread foot logo in the tread. It's pretty cool. Um, and I have worn these to work the last couple of days. So you have to stay tuned a little teaser to find out more about these in the coming weeks.
Starting point is 02:12:14 Tommy hasn't gotten his yet. His are on the way to him. Uh, yeah, you really surprised me with that. Uh, actually right before we started podcasting, I didn't know I had any coming my way.
Starting point is 02:12:22 So I'm super jacked. I was playing that one pretty close to the vest. You certainly were. Close to the barefoot, I guess you could say. Yep, pretty close to the barefoot. So here it is, the Bruin. We'll talk more about this in the coming weeks, though, but just so you know, if you check these out
Starting point is 02:12:41 or any other barefoot shows, make sure to use the discount code MASSANOMICS. Just so you know, if you check these out or any other barefoot shows, make sure to use discount code MASSANOMICS. Okay, Tommy. We probably need to wrap this up, don't we? Yeah, we do still have other things on our list, but I think we've just gone too long. We've got to give people a reason to tune in next week, right?
Starting point is 02:13:00 Yeah, we'll talk more about it next week. We'll talk about these things next week, right? week right we gotta have something to talk about next week anyways that's the beauty of the massonomics podcast it just never it never stops yep and also going and going i didn't get a chance to have you show off any of your uh knickknacks that you've got behind you on that shelf yeah that's still a work in progress i need my other light you know it's yeah it's a half-built studio it's under construction. So maybe next time we can talk about that. Yeah, we'll give an office tour.
Starting point is 02:13:29 Yeah. Do some vlogging in here. That's the beauty of Studio 6.9. It just keeps getting better, doesn't it? It's fluid, yes. Yeah. Much like the rules of overrated and underrated, they are fluid. That is written in the rules.
Starting point is 02:13:43 I wonder if we're making a mistake by not continuing to read the full probably should make a habit of reading them at least once a month yeah that's true i just start to take for granted that people have been here forever but i think uh studies show that there's new listeners coming in on occasion so there are all right well i think we i think we did it all we hit the ads. We told you where to go. We had a great conversation with Grant. Make sure to check out the Strength Co.
Starting point is 02:14:10 Make sure to head over to our website. We got a new drop coming later this month. Do we know? Is it probably not going to be the week that this comes out? Or is it going to be the week that this comes out or is it going to be the week? It actually could be actually now because are we going to do it? Yeah.
Starting point is 02:14:30 It's either going to be, we'll just say this. It's either look, it's either out there right now or it's coming soon. Yeah. So just be on the lookout. Okay. We'll talk more about that later once it gets a little bit closer once we're
Starting point is 02:14:41 there. So stay tuned for that. Leave us a five-star review on Apple Podcasts. We are, well, I think we can market. We're on the road to 500. Maybe we'll hit that. All right. But I think we're getting there.
Starting point is 02:14:51 We're real close. Good. Tommy, where do they find you at? You can find me at Tomahawk underscore D. You can follow me at Tanner underscore Baird, but just make sure to follow Masanomics at Masanomics. See ya.

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