Massenomics Podcast - Ep. 383: Chris Duffin

Episode Date: August 7, 2023

Big Chris Duffin joins us to come clean about the time he locked us in the back of his windowless van and took us down a dark alley. We also talked to him about the brand new Ursanomics Bearfoot X Massenomics shoe collab that is available now! AND welcoming Build Fast Formula as a sponsor to the podcast! Build Fast Formula Use code MASSENOMICS to save 10% on your first order! BearFoot Shoes Use code MASS for a free pair of AWEsome wraps! Juggernaut AI Use code MASSENOMICS to save 10%! The Strength Co Get some Go-To Plates! Swiss Link Use code MASS to save 15%! Texas Power Bars Get the Barbell that changed the game!

You know, thanks for what you do with your podcasts and all the rest. You're doing a great job. Hope everybody keeps tuning in. You get a lot of good info, a lot of insights, understandings on how to get strong, how to stay strong, how to use your strength. You do a great job, dude. You make things better than they are in real life, I think.

If you don't follow Massanomics, y'all do it. Social media, website, everything. Massanomics! Welcome, everyone. Episode 383 of the Massanomics podcast, broadcasted from sunny, beautiful, the Sunshine State, South Dakota. I'm one of the hosts. My name is Tanner.

And my name is Tommy. Together we make up the Massanics podcast captain planet go yeah go team go we've got a lot to talk about this week we've got a special return return guest big chris duffins coming back some uh follow-up on aftermath after the lift hard live easy classic we've got an exciting can to get to and sample we're gonna support some supporting members and then uh you know just a few general silly goose topics of course before we talk about any of that i've got very exciting exciting news this is hot off the press i want to see if i have a button for this i don't know if i've i'm just gonna press a random button and see if this uh makes sense for's going on here. Who the fuck said that? Oh, no, that was not appropriate.

That was close. Good morning, Vietnam! Maybe closer. That was Robin Williams screaming, good morning, Vietnam. I'll take it. So this is exciting news. This is new news. I got something to tell everyone about.

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Yeah, even more. Upgrade your order to a subscription to save an additional 10% on your purchase. So, yeah, you heard it right. If you use discount code Mastinomics, you get 10% off for 10% on your purchase. So yeah, you heard it right. If you use discount code MASSANOMICS, you get 10% off for your one-time purchase. Double that to 20% off if you get a subscription order at buildfastformula.com. And we're going to put that link in the show notes starting right here in episode 383. Can you believe that news, Tommy? That's maybe the best thing I've heard all day. And I've heard some pretty damn good things today so far.

We just shocked the world. Build Fast Formula, who we saw at the Lift Hard, Live Easy Classic. They are on board. They are officially a sponsor of the Massonomics podcast. Discount code Massonomics. Amazing. That's great stuff. all right this episode is also brought to you by we're going to keep this uh keep this theme going excitement going barefoot shoes most shoes harm

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barefoot shoes. We wear them in the gym all the time well i would just say stay tuned we got a little announcement regarding barefoot shoes coming later this episode and by little it's freaking huge baby it's massive uh we do have a exciting announcement there we can't wait to get to luckily we've got just the guy on to help us cover all this new exciting stuff don't we uh a little bit of weather news which we haven't covered specifically for a while it's just kind of been hot as balls i don't know about southern south dakota but it's been sweaty balls so hot and humid too yeah last night was brutally humid like you can't really go outside it's it's it almost hurts to be out there. You know? Yeah. It's it's not fun. It's not an enjoyable experience. You got to take it in small doses. That's for sure. Yeah. Like it's always more fun playing with the kids outside and it's a little

trickier when it's just like everyone's a little a little more miserable when it's that sweaty. But you don't feel like nature is trying to kill you. Yeah. Yeah. And that segues actually really well into something I've got to bring up on this episode and even more perfect timing. When we started this episode, I called South Dakota the sunshine state. South Dakota did used to be called the sunshine state, first of all.

It was until... People don't know that. Yeah, it was... I think them and Florida both had it for a long time, didn't they? Yeah, yeah. Which is kind of funny that South Dakota is a sunshine state. Like maybe not the first.

It's wrong. It's a wrong choice. I'm going to like be honest. That does not make sense. Probably not even the first hundred options I'd pick in the brainstorming session. Or even if I was just to pick a state that's the sunshine state, it wouldn't be in the first 25, I don't think. No. Be like, have you been here like six months out of the year literally the sun goes down at like quite honestly the sun

goes down by 5 p.m it doesn't even make sense it doesn't even come up until like eight ish you know somewhere in there we have very little sun yeah there's stretches like eight hours of sun a day um let alone it being cold you know you normally associate the sun with warmth and that sort of thing i know it's not exclusively that's not the connection but it kind of there's tie in there but anyways and in case you're wondering in 1983 the legislature the south dakota legislator formally changed it to the mount rushmore state okay good choice Makes much more sense. I think everyone within and outside the borders

of South Dakota would agree much more with that. We're all for things being logical. If things don't make perfect logical sense, we are not on board with it. Yes, we are. There's no room for messing around over here. We stick to logic choices. Real sticklers for the rules.

But Big Ryan from Iowa called us the mosquito state, which is funny. That's a topic I have in our discussion here that I wanted to bring up. So first of all, there's a few things. The first thing I'm going to mention is, do you remember the conversation we had with Big Dylan from Texas about mosquitoes? Were you in on that? I think you were. I was, and I can't remember if I told you I have follow-up on that conversation even.

I can't remember if I told you that or not. Okay. No, you don't. So we have a lot of mosquito topic stuff here then to cover. Yeah. Okay. So I'll go to one part of this. Um, actually I don't hardly, I have so many like side tangents on this particular thing. I don't know where to start, but I'll start by saying, here's what really struck it off to me. The Unpaid and Underrated podcast this week, they also recapped the meat. They had five of them on there that were all there. Great episode. Go check it out. Give it a listen.

But a couple of them were mentioning how bad the mosquitoes were at the Friday night party in my backyard. What was your take on the mosquitoes at my party? So I am now, you know, since I've moved, I'm a man of culture. I understand all types of different, uh,

different levels of mosquitoes by Aberdeen standards, by Western Northeast, South Dakota standards. That was a perfect night. It does not get better mosquito wise than that. Like it's as good as it gets. I cannot like, this is me being at my honest take. I'm like, I couldn't even notice a mosquito like at that, uh, uh, event.

And I'm not being critical of them. I'm using this to highlight the difference of perception here, you know, cause I'm not, I'm not saying, Oh no, you're wrong. I'm highlighting the difference, different way you might perceive something based on what you're used to. So the city's been spraying, and we also sprayed, like, you know, that party was Friday. When you say sprayed, you actually sprayed the lawn. We hired someone to come spray.

You didn't take a can of mosquito spray out. No, no. We hired people to come spray the yard prior to the party. Which is a thing people do. Like, that's not uncommon. People are having an outdoor gathering. A lot of times they will get it sprayed to make things more tolerable. Yeah.

And so I almost would say there wasn't a mosquito back there, but their perception was that they were really bad. And that's when I was, to me, I'm like, oh man, like you, like you haven't experienced bad mosquitoes and then um this ties back into we're at friday night talking to dylan from texas big dylan coats he was he was second guessing whether we really had mosquitoes here because he said his uh i would say eastern southeastern texas mosquitoes are bad and i would contend when it comes to mosquitoes, we have to be up there close to the title holders. And, and my, my, the reason I come to this conclusion is a, they're just

horrendous around here, first of all, but B I, uh, through my army days, I got to spend like two weeks to nine months at a, in, in the woods in a lot of different states so i was in uh wyoming for a few weeks in and i'm talking about all just like very much the most secluded areas of the state almost like where people don't go where the bugs would be i've been to wyoming for a week so i've spent a few weeks in nebraska i've been um arkansas for a couple of weeks. I believe you said Minnesota was, you've had some interesting times up there. That's I've been a couple of different places in Texas that I spent for quite a while.

And the only place that can hold a candle to our, in terms of mosquitoes, in my experiences is Northern Minnesota, Northern Minnesota mosquitoes. Like for the people that thought the mosquitoes, it's Aber in Aberdeen were kind of bad in my backyard, they would literally run away and die if they like experienced what the mosquitoes were like. And I'm talking like, where's that? Like people go and like, it's kind of like the wooded northern Minnesota.

I don't know what that's called. Is it Brainerd, did you say? Yeah, I've been up there. Or like Lake of the Woods? Yeah, like, yeah, in those areas. And they are awful. what that's called didn't you say yeah i've been up there or like in that yeah yeah like yeah in those areas and they are awful i mean my one experience with that i've probably talked about it before but uh we i slept it's called a hemat it's uh look up what the acronym for hemat is some are you just saying hammock wrong or is no it's h-E-M-M-T is the military vehicle.

It's a big six-wheeled truck with big tall wheels on it. It's like a six-by-six truck. Okay, I got it here. Yeah, you see these going down the road every once in a while. It's heavy something something. Heavy expanded mobility tactical truck. Right. Okay, so we spent like we're there for a couple of weeks, but we spent

at least like a week at a time where you just sleep on or in this thing in the woods in Northern Minnesota. And there's no way to sleep in it. You have to sit completely vertical. I've said it before. I think the seats actually, the seats aren't vertical. They actually pitch you forward. A cute angle. A cute angle on the seat. so you try to sleep outside and you can set up your uh like a sleeping bag or your little cot like in the back of the hemat or on top of the truck and it's hot it's the middle of july but you a few nights i specifically remember zipping the sleeping bag all the way over over my face and still not being able to sleep out there because like even just be like i was sweating because it's so hot but uh i also was getting to the

point where i was just like just closing my eyes and just spraying bug spray like on my face like is actually causing me to go partially insane i feel like like uh what's like um it's torture like yeah like some water torture torture yeah yeah like a very long term form of, yeah. It's like that form of torture where like, you can't get the mosquitoes, like even out of your ears. Like you, you just like, they're always buzzing in your ears, even if you're not sure if they are. Uh, so the mosquitoes are really bad there, but they're almost as bad as bad in Aberdeen at times. Aberdeen is built on a swamp. So there's a lot of like standing water around.

And it's I don't know if that's the main reason why they're so bad here or just particular region or what what all the reasons are. But they're very bad. Yes. Yes. OK, so you're 100 percent right. Since since we've moved to the southeast corner of the state, I routinely bring up to my wife. However, outside and I go, isn't it great? There's no mosquitoes. It's just because I'm always conscious of it. And she, her comments

are always, I never think of that until you bring it up and you're a hundred percent right. Like you go eat out on a patio somewhere. There's no mosquitoes. You don't worry about it. You're out with the kids. You don't worry about it. And I was, I was in town a few weeks ago, working on a project for a client and it involved me just walking through some people's lawns just walking through their lawns yeah like a well man well these are very nice houses nice neighborhoods well manicured lawns i think i went through that i think it's like six different places i got more mosquito bites walking through those six i mean i was probably outside a total of an hour i got more mosquito bites walking through those six. I mean, I was probably outside a total of an hour. I got more mosquito bites in that one hour than I had in the collective summer before that it was,

it was bad. And to follow up on your thing with Dylan, I know we were telling him that like, Oh no, the mosquitoes are pretty bad. I was saying, okay, we drove a vehicle into Aberdeen. Like this is, especially when I was younger, I did a lot of times you'd be gone for a weekend somewhere. You'd be driving in Sunday night. It was not unusual to not make it to Aberdeen. You'd have to pull over to a gas station to actually scrub the bugs off. So you could see through your windshield. I mean, sometimes you could even need to scrub your, your, uh, headlights off because they're so thick that actual, the actual power of your headlights has been reduced. So this 100% happened to us. When we came back for the Lifthard Live Easy Classic,

we got there late. Visibility was getting very bad towards the end because people that don't understand bad mosquitoes, it's like someone pouring grease on your windshield. Your wipers can't do it. Yeah, they also don't wipe off. They don't wipe off. They're too greasy.

It's such a thick film. To your point, what I see and remember is people's license plates. You can't actually read their license plate after a greasy. It's such a thick film point. What I see and remember is people's license plates. You can't actually read their license plate. So that's just a solid gray license plate just goes black because there's so many mosquitoes on it. And so when I was, it was one of the times I was coming through town. I drove by the gym that we can lift our leave easy classic. People were opening the door. I was in, we have a Tahoe. I was in the Tahoe. The guys were all coming out. Dylan saw the front of the vehicle. He goes, yeah, you weren't lying.

Those are pretty bad. And that was after I had cleaned most of them off. I had cleaned the windshield off and the headlights off that morning because even in the daylight, it was hard to see there were so many on there. Yeah, that's funny. And back to my original point of the whole thing, for those guys that thought they were kind of bad in my backyard, like I'll bring back to again, I would have said there wasn't even a mosquito there. Like there were so few, I almost couldn't even notice them. They didn't even register in my brain as a thing. I didn't notice them. Right. No, because when they're bad, if they would have

been actually bad, you couldn't even have it have it no you couldn't have it like i remember times being on a walking path you know where i used to live there's walking paths next to a road and a little bit of grass like very little grass around you just basically cement everywhere and there could even be a slight breeze in the air i'd be walking my dog and i remember being like there's so many mosquitoes i have to cut my walk short because it's too unpleasant to walk because you're constantly swatting bugs getting bit all that so yeah mosquitoes. I have to cut my walk short because it's too unpleasant to walk because you're constantly swatting bugs, getting bit, all that. So, yeah, mosquitoes in Aberdeen, nothing to mess around with. No.

So that's our mosquito segment. Glad we covered that. Yeah. What about a can segment? Do you think we could follow up mosquitoes with a can? Let's do it. This is. This is a what's in the what's in the can and who is this who is this brought to us by big joey and okay yes that's right yes our canadian neighbors to the south

canadian branding was a dead giveaway right yeah so this would be the president's choice sparkling water orange cream soda and unlike root beer or other cream soda things, they actually do have the proper color on this. The orange cream soda is, in fact, orange. Props on that of not making it pink. Let's give it a crack. Let's crack into this thing. It smells orange right off the bat, I can tell you that.

That was crispy. Mmm. Mmm. Mmm. Now that. That's pretty good good that's a sparkling water right there yep some nodes hitting me in the aftertaste something about orange cream soda really lends itself where well to the sparkling water flavor i agree i knew this was going to be good before we even opened it just based on our vast experience of trying uh various sparkling waters on the show this is a four for me all day on the right day i might even say four and a half i'm very tempted to go four and a half but that's pretty high territory there that's bold i know i i'm kind of in that wishy-washy on those two

even myself too i'm gonna say four because just because I really reserve a four and a half. But I'll say four. You know how the scale works. Only the absolute best of the best of the best get over a four, and only the absolute worst of the worst of the worst get under a three and a half. It's a very tight pattern. You could almost argue we could just change it to a three-point scale and we would serve ourselves just as well but yes everything gets rated between a three uh a two and a half and

a four and a half really really just everything's a one we've never rated anything a five no no everything's a one unless it's good like pretty good then it's a two i don't know if we've ever given anything a three and there's been only a few times where something's gotten to zero. Right. Pretty good, though. Very good. Tanner, I just I have to like verbalize something that I don't know if I've ever felt more excited for the number of things Masonomics has going on right now than right now. Like it's got a lot. I mean, big things. We got those irons in the fire, now. We've got a lot.

I mean, we got those irons in the fire, man. We got big things coming. I look at our plans for the next six months, and I honestly can't even visualize us on the other side of that. It's wild. We do have a lot of irons in the fire. It's hard to keep everything. It's hard to keep all the balls in the air at the same point in time i mentally i mentally have hardly even moved on from the meat and all of a sudden we have developing situations of exciting things

happening in the next few months and it's and then as you get the end of the year that's always an exciting time with black friday and november and christmas season i mean there's just a lot of shit going on for massonomics that has got me fired up right now. There is a lot. We, I don't even know how much we talk about this yet, but we do have a big massonomics trip coming up. That's not the Arnold, not the lift hard, live easy classic.

This is a straight up content trip. And last time, part of the cats out of the bag, Dave Tate himself even confirmed that we will be on Table Talk. So we will be in Ohio. But that's not even the only state on this trip and the only bit of content we're making. We're doing at least a couple other things in there that are going to also be pretty sweet. Yeah, for sure.

One other stop, depending on how the schedule works out. That's just developed as of today. We've got confirmation today that i'm basic like for as excited as i am for us to do table talk i am equally as excited for us to do this other thing we're going on the trip i know it's just as big of a deal it's really overwhelming i'm saying right now it's gonna be really hard to sleep for like the three days in a row that week just because there's like like that's what my brain's gonna be doing non-stop but man we got some really really exciting stuff coming up and it's it's just hard to put it into words all these things we got going on just from a content perspective it is crazy this year we have made more of an effort for content, YouTube specifically. And man, there are some things

happening that I am just fired up for. And speaking of YouTube, make sure to check out the video that it comes out today as we're recording. So if anyone's listening to this after it comes out, comes out live on wherever you listen to podcasts, it is out there. It's our recap video from the meet and the after party at the zoo. And boy, is that I watched it for the first time today. Boy, did that look fun? I like, you know, I, you always lose the magic of a little bit when you edit these videos, but I told you yesterday when I was editing it, that was the first time I'd watched back

any of the footage. So it's been a couple of weeks. I was like, oh man, I forgot that even happened during the day. Honestly, I recorded this and I don't even remember that happening. So going back, having that trip down memory lane, and then of course the zoo, it's when things get crazy and it's just so fun to see everyone having the best time, everyone to be in such a good mood, just reliving that thing. I mean, you said it yourself. How could you watch that and be like, nah, I don't want to be a part of that. It's just so fun. It would not be possible. So do't want to be a part of that it's just so fun be possible

so do make sure to check that out and uh subscribe to the YouTube channel for sure like uh you don't want to miss that I don't think it was a blast did you see that guy I mean I know you saw this but the shirt that that guy was walking around in Aberdeen okay um do Do you know the story on it or not? Is there a story? Well, I just, Big Antony found the guy just walking down the street and he said his sister gave it to him. Interesting. So when I first saw this picture, so to fill people in on what's going on here, Tanner put in, right, did you put it you put in the discord yes i put it in there there was a picture of a guy walking a dog down the street and he had a black massonomics shirt on and it was the massonomics og logo the big circle m and then underneath it it says

massonomics he had this black shirt and that logo was screen printed on the shirt like 10 different times you know a couple on the front, several on the side, multiple down the back, like all over. And at first, when I saw that, I thought it was, I didn't realize it was an Aberdeen. So I was almost creeped out. Like, how is this even happening? This makes no sense. And then when I saw it was an Aberdeen, I'm like, okay, it makes a little more sense, still not a ton. But if I had to guess, cause I was thinking why on earth and how on earth could this have happened? This would be my guess is that at one point, many, many years ago, we did have a local printer in Aberdeen. My best guess is that when they were getting the

screen print ready, you know, a lot of times they'll just grab any piece of garment they can find and just hit it a few times to make sure things are going correctly. My guess is that they took a black t-shirt they had laying around, hit it with the logo in multiple spots to make sure it was how they wanted. Once the test prints were done, they said, okay, put the good t-shirts on. And that got thrown in a pile. And whoever worked at that company must have pulled that t-shirt out and decided to give it to this guy, right?

That had to, that had to have been what happened, right? I think so. Cause that, that red print, we did print like 15 of those shirts. It was like the second shirt we ever made. That's from like what? 2015. Damn, that's an old one. Yeah, it's eight years old that he's walking around with that thing.

But it looked kind of cool, though, actually. And now that I see it, I'm like, the people might like that. Yeah, in 2023, people would want that shirt. Just the all- over random logo that doesn't make any sense yes i'm like that's that seems fashionable actually yeah so that was funny i if i see him i'll offer him big big money for that shirt and we can keep it in our collection yeah but yeah he's been walking around with that thing for almost a decade and we've never seen it until now we got eyes out now though eyes all over town uh what do you guys what do you think

about a little supporting our supporting members segment i like it okay so it's a relatively new segment of the podcast what it is we have this a group of supporting members uh who choose to pay us a little bit each month to get in on the club the crew the unpaid interns what they get they get to be in our exclusive online discord community that's full of like-minded eventual individuals there's a discount code uh they get to meet all these people they end up having a silly goose time then they get early information on drops that we got coming sometimes a lot of times they actually get even early access to our drops so they get first dibs on things they also get first dibs to things like when we do a powerlifting meet, they get to get

in on that and get signed up before other people do. In addition to that, each week on the podcast, we choose to support a few of them that we know have, you know, just cool stuff going on that we can talk about. So this week, the ones I wrote down, and I apologize, just like every week, I probably missed some, but these are what I noticed. It's not an exhaustive list. No, no, it's just the ones I can pick up on, and at the time, I'm thinking, like, hey, I'll throw this in there. So Big Eddie was last week's guest on Unpaid and Underrated.

I always like to shout out who's on our sister podcast, so check big eddie from last week and then this week they had uh scantz uh jake uh jake scantz chris and then the the usual host i think is who's on there so check them out and then speaking of scantz who competed at the lift hard live easy classic the old man was back at it again already competing in a highland games competition last weekend. Nothing can slow this guy down. Yeah, all gas, no brakes for him, huh? Just a machine. Big Nate. Congrats to Big Nate on being a new father once again. A new birth in the family for Big Nate.

So that's always exciting. Lifting's about to get a lot more fun. Yeah, that's how that works. That's what I'm telling myself. And then speaking of babies, Big Dr. Jake, it sounds like he delivered his first baby. What? Yeah. Is that what he's even in school for?

I don't think that's the kind of doctor he is. Who let him do that? Yeah. And there was some confusion of, was it Nate's baby? I don't know. It could have been. It could have been crew on crew. We weren't there.

Who's to say it wasn't? We don't know any more that it wasn't than we do that it was. We don't know any more that it was than it wasn't. We'll have to have Jake send some photos, and we can reconstruct the crime scene and figure out what happened. I think there was somebody else that had a baby recently in the crew. I just couldn't remember who that was as I was writing these down. Wasn't Kevin having one

around now too? I don't know if he did already or not. He might have. If he did, congrats. Oh, was it one of the Davids? Oh, maybe that was it. I can't keep it straight. There's too many people having babies. I don't think Kevin has yet. It was one of the Davids I was thinking of. And then, oh,

Big Brand. We might have missed that one a little while ago too also so congrats to all the crew babies the crew's really growing it is you only you can do your part to grow this crew yes and then last but not least big stewart recent uh joiner of the crew made his pilgrimage from West Virginia in his big touring van to Massanomics Gym. He came and met me there this week. He got the tour, and we chatted about all things Massanomics. Big Stuart is buddies with Big Travis from West Virginia. We meet Big Travis, comes to the Arnold every year, also a crew member,

and he watches The Strongman, he and his wife, and we've seen him in years. So actually, it turns out we had met Stuart this year at the Arnold, too. I didn't particularly remember that, but now I will. But he got to have his tour of the Massanomics gym, so his free day pass, he took advantage. Good. I always like to hear people redeeming those.

Yeah. So thank you. Our guest, yeah, thank you. Thank you, crew. Don't want to cut that short um our guest has arrived though tanner well should we do that and we'll do ads later more ads later yeah let's get him in here um i gotta get everyone kicked out though give everyone the axe or get them out give them the boot yeah we like to support our supporting members

and then we like to kick him out of here. We say, scram, get lost. Yep, build them up just to tear them back down. That's what we do. It's a mental fortitude test that we put them through. There he is. Hey. I'm eating, though. Sorry. I'm eating though sorry the gains can't stop for us

I haven't had a chance to eat yet today so I have this I don't know just whatever I found in the kitchen what are you having a turkey with what in it yeah what's in there a piedmontese hot dog oh with some peperoncinis and uh marinated onions my wife makes these marinated onions but yeah i didn't have any hot dog buns thought i had some uh sandwich meat come home there's

nothing so i had to throw these in the old air fryer so that's not like an old northwest recipe or anything like that no they came up on this uh it well 15 minutes ago when i ran in the door um and uh yeah so rather embarrassing but i figured you know for this podcast it's okay if i jam this down really fast you know it actually and then i'm gonna choke on this and this is going to be i'm gonna die on camera but you guys are going to be famous for everything for the views we also have going to be the the first podcast death in history yeah you know we have i think a fair number of viewers that would consider it a bonus to watch you eat that hot dog shaped food on the podcast what i'm thinking about i'm like

okay where's pete montes they're in uh nebraska yeah like um i just love your area the the nation right we're on a podcast here uh build fast formulas just around the corner in south dakota barefoot shoes uh up the way at north dakota like i'm like i'm all in over here you know yeah uh pete monti so is that an all beef hot dog then is that what you're dealing with there yeah so it's more like a steak dog right uh okay i hot dog macros are just crazy horribly bad right right we'll look at oh i'm getting some protein you get like three grams of protein maybe i'm exaggerating maybe is it just fat what is a hot dog what is the macro even is 18 or 19 grams of fat and probably more carbs than the than the

protein like it's just nothing but the piedmontese dogs love these they're like they're like four grams fat or something 20 grams of protein and no carbs it's just straight yeah it's a beef it's not even the same thing and they taste amazing so yeah we we have a special hot dog even wrapped in a tortilla shelf yeah there's a special hot dog in our part of the country known as the wolf dog, but that does not, it's not made for any wolf. It's just a, just a fancy name.

Yeah. I don't think I'd want to eat wolf. That does not sound now. Probably really, really lean, right? Like a wolf doesn't have much fat on it. Well,

I don't know. Maybe a winter wolf. They put some fat on. I don't know. I don't know about that. Probably tastes like a dog though too it was just something not right about that and as a whole you know yeah i don't know yeah i'm not i'm not down i'm not down to try a wolf dog by any means uh it's funny you're using that tortilla for your hot dog and um me growing up like a lot of times in our house and tommy i don't know if you experienced this or chris you a lot of times

we didn't have hot dog buns what you use then is uh i don't know if this this isn't the pc term but we'd use uh i'd we call it like a white trash uh hot dog bun which is just a white piece of bread you know just a piece of bread that you just put the hot dog in and fold it over and that would be what we would usually get by with on the hot dogs it's just the piece of bread oh yeah in there oh yeah so that's normally what i still do most and stuff but i was like that might i might still be eating when we get on here and that might cause more problems i'm like that's where the tortilla wrap came came together the idea came together really fast because

i'm like there's less chance of me getting ketchup and mustard and stuff all over because my eating's not very pretty with my elbows ah you know like the getting into you find a way to get it there, though. You can't do so left-hand stokeman. And just so nobody's confused, we are recording, and this will be the best part of the episode, but last time we saw you, or roughly the last time, we were stuffed in the back of your windowless candy van. Yes. Getting taken to where we weren't sure where.

Being shuttled around a lot. You were very trusting, locked in. There was a gated screen, you know, and you guys were in the back, being tossed around very illegal-like, I think, all trusting that someplace we were going that was going to be safe. But who knows? Who knows when you're with me? So, yeah.

I'm pretty sure we took some turns down some alleys and, you know, we were, we were slightly concerned at times, but we figured we were with your business partner. So you're going to be, you know, you might not care about us, but you're going to be. There was some financial issues at stake, yeah. I just love that. We're in a parking garage. I'm like, get in the back. Get in there.

Close the door. You're locked in. Let's go. Why is this gated closed? Everyone's doing it. Let's find out. Yeah. So you were at the Arnold this year and you're there with barefoot and hanging out and doing all your thing.

And had it been a while since you had gone to the Arnold? Had it been a few years? I mean, I know you lifted in the cage, but that's been a few years back probably. That was the last time I went. Yeah. So that was six years ago. Yeah. 20. The last one I went was, I believe it was 20. No, it wasn't 2016. I went was I believe it was 20 no it wasn't 2016 what year was she born 2018 2017 I guess was the last uh last year so um keep track it's easy to keep track because my youngest daughter was conceived uh there so fun fact fun as if there wasn't enough cool stuff going on at the Arnold so busy enough we can have time to fit that in. So, uh, yeah, lots of, uh, important ways to track things in life. Right. So anyway, uh, yes, absolutely. So you mentioned it before, but a pretty important question I had for you,

you know, owner of a barefoot shoes working with uh the crew out of north dakota not far from us you know just a three-hour trip up the road from us and then also uh with the build fast formula crew out of watertown nathan and abby that's even even closer actually you know that's like an hour and a half trip from Aberdeen uh so really like the most important question I think is it's pretty heated debate around here a lot of times of which which Dakota is better between North Dakota and South Dakota which is the superior one so uh where to where would you lie on that now uh I I need to hear from you first Tommy I mean what's your take i mean my take is definitely south dakota

i mean i i am biased being we live here but uh i do objectively think that south dakota is the better state too so what's the pros and cons of each like what's the so i would say this for sure south dakota has a much more significant tourism industry than North Dakota does. Their west side of the state is, I don't know, what do they got? Like oil fields? Yeah. Their west side of the state is oil fields.

They have fracking. Our west side of the state has a fairly robust tourism industry with several national parks. Mount Rushmore, the Black Hills, the Badlands. You know, there's some really cool stuff there. So you're like the California of the Dakotas and that makes you cooler? I'm not following the logic here. Well, that's one.

That's one. That's one aspect. One reason. I do also think, Tanner, maybe you know more about this. I don't know. Does South Dakota have a slightly more robust economy than North Dakota as well? I'm not sure. Well, I guess it becomes tricky when you think about the oil industry.

If you look at like that's where they probably. We probably have this. We probably have a more diversified economy than them. Their state probably runs off of agriculture and oil. I think we have a little more than them. There's definitely numbers out there that could support that, but I have no idea. We're a major player.

It's the shoes. It's the shoes, yeah. You look at the GDP, and it's like, it's right there, number four or five. Oil, agriculture, shoes. Footwear. Trust me, that's how big of a player we are. People don't know this

but uh it rolls up that way although i love the thing i like about north dakota is definitely very significant influence of the canadian accent and we're talking about not the normal canadian accent but the back the backwoods canadian you know accent you know it's right in the but the backwoods Canadian, you know, accent. You know, it's right in the, it's not even like the border areas are, you know, they're, like I said, the oil fields are out there.

It's not the, it's not the- It's not the refined- Touristy, refined things that people, you know, sometimes associate with the big cities of Canada. No, no, this is the true, real grit Canada. My wife's Canadian, right? So, but, you know, she's from the No, no, this is the true real grit Canada. My wife's Canadian. Right. So, um, but you know, she's from the Vancouver, BC Ritzia. Well, I wouldn't say Ritzia, but you know what I mean? It's a, it's a different area. Yeah. And, uh, so I get all my, my A's and my,

your nose and things like that from, you know of that which i just love like you know i miss that and and so that influence is not like you know full canada like but it's that influence is heavier but then south dakota like you're saying is like got this like you know gritty you've got like those tourists like the things that people know so there's there's distinct differences what are the best movies that really identify and being filmed in south dakota versus dances with wolves yeah you're talking almost dances with wolves versus fargo would kind of be like two movies that would be it see and it's just like such a you can't really compare these two honestly it. It's just like such a, you can't really compare these two, honestly.

How do you say one is... That is apples and oranges. It is. And it does bring up the debate, like really if they were doing it all over, it would probably be East Dakota and West Dakota because it is such different lifestyles. That's really the real debate. It is East versus West. And we're both East

guys. Also all the guys from Fargo versus west is and we're we're both east guys also all the guys from fargo uh build fast we're all east dakota so we all that's probably a real common ground we're all in the same boat we're all yeah so it's not okay i got yeah because you go west it's not yeah you get west of the missouri and it is a different lifestyle slightly different upbringing different beliefs and values like the east coast or the east side is much more in alignment than the West sides of the States. This is, this is getting down to the, the real intricacies of culture and geography and background. So what are the influences of like the, the people that have populated these areas too? How does that roll into the, the culture of those differences and lifestyles and values that you just talked about?

Well, Western Northeast South Dakota has a significant Norwegian presence in our area. And that's part of where like, you know, a lot of them came from Minnesota and came a little bit farther and made it here. And they carry that accent with them, too. they carry that accent with them too. And I think that's like the biggest one that comes to mind in this part of the state, at least is like, there's like a big, a fairly, it's still held on a little bit of Norwegian influence on things around here, I guess. What do you think, Tommy? Oh yeah. A hundred percent. Yeah. The North,

just Norwegian like culture and some of the traditions I go with that. And even for that fact, I guess you would say more northern European, like, I mean, not, I don't know, Scandinavia, a little bit like that area. Yeah. More of those influences exist in our area than you'll find in a lot of other places in the country. the Western Oregon, not Eastern Oregon, uh, cause there's very different, uh, aspects, but Western Oregon has a lot of people that wanted to escape Wisconsin and Minnesota. And so there's a lot of population that have moved over from there. Uh, and so like my, my ex-wife and I guess my, uh, my first two children, uh, they are of the Scandinavian descent. And so it's very, I think, yeah, like, my ex wife was like, half, half Swedish, but their whole family came from Wisconsin. But there's a lot of like, that in the around Minnesota area. so we get the that influence for sure in this area so i'm very

familiar with the accents and things of that it's escaping they finally like we're done we're out of this like cold we're moving somewhere else but we're not like too warm right yeah we're not going to go to where it rains all we're not going yeah so so they end up in western oregon right so um yeah isn't there a i like the geography talk so there's one other thing it's somewhat adjacent to this isn't there a part of oregon that very specifically would like to be a i don't know a separate state or one no there's two's two. So, yeah, so we have, this is going way back a succession. So, and there's two different populations here. So, so you have the, I think the more commonly, maybe one known as the state of Cascadia. So the state of Cascadia is like the

Washington and upper part of Oregon. And I'm not sure what else, because I really don't fall, even though that's where I live. I'm definitely have a lot more influence from my upbringing around the state of Jefferson. Right, right. And that was the other faction in this. And remember, it's not Jefferson, it's the state of Jefferson. And that was the other faction in this. you know, country folk that you, ones you got to be a little scared of too, but it is, it has been something they've been pushing for since I think late 1800s, early 1900s, because they're so distinctly different than the rest of California. I know there's big billboards

when you drive through like upper California, there's meetings, like people have been pushing this stuff for a long time. Now, of course, if they ever were successful, there's no economy at all whatsoever. So there's nothing to fund like anything in this area. It's like, we're going to take everything that generates revenue and exclude those. But the state of, if you want to dive down some rabbit holes. Those are the two distinct areas, the state of Jefferson and Cascadia that that separate. And I guess I live in Cascadia, but my my heart, my upbringing as state of Jefferson, which is almost more of a. You know, they want to succeed from the US, I think they're very, very independent. These are very independent people that live in that area. And their favorite deadlift, of course, being the Jefferson deadlift in that area.

There is a third movement, though, that I think you're missing out on that we need to touch on. And do you know anything about the Rajneeshis and that movement? do you know anything about the Rajneeshies and that movement? I'm well aware of the Rajneeshies. They were just around the corner from when we moved up to Oregon. So for those that don't know, I've got some interesting folks I've bumped through in the past. So if you want to watch the Netflix documentary, Murder Mountain. So I lived 50 miles deeper and more remote. And this is in the state of Jefferson. So this is people running

around in the wilderness with machine guns and there's helicopters and planes doing surveillance. People disappear in left and right, in the police serial killers human trafficking and so if there's anybody that ever has doubts about the things that i say that i lived in in the course of my my autobiography watch that movie it'll blow you away now that all started with more of a hippie movement uh in the 70s And then as it rolled into drug trade in the 80s, from that, this is kind of the deeper remote area from Humboldt. And so that's why we were there. My parents were in the drug trade.

And so that's what we were doing in those areas. And, or not we, I mean, i mean well yeah i was there helping but i don't think i had much choice in the matter um but that had a lot of this like commune style like lifestyle people growing up together and that's actually the earlier part of my upbringing was literally in that in northern california in another area living in a just a home completely off. You've got to hike into a couple of different families living there. Like my family lived in the same house as another family. My, my, my father who was separated, lived in a trailer up the way that was dumped out there. And there was a broken down

bus, you know, that was just like the, the, the way it was. Now the Rajneesi was a very different kind of cult. And so when we spent time, like my, myself and my siblings were taken by child services and taken into custody for like a year down in Northern California, which is a whole strange story related to human trafficking and police corruption we're not going to go into that but parents got us back and we ended up out in eastern oregon and the ranchers were like the rajneeshis the crazy so on and it was like they had just gotten shut down i think like just prior because i think uh that documentary so you're aware of it so what's the name of that documentary on the rosnishi i'm just looking here uh wild wild west that's a really great documentary by the way okay so i think that ended around 1985 there we go wow yeah that's a big

netflix that yeah i have seen that also yeah it's been's been a while. Yeah. Yeah. So that was basically right as the time, cause we came in around 90, 86 or somewhere in there, like right in that, in essentially right around the corner from where the Raj Nishi was happening, which was so weird. Like you watch the movie and it's from the kind of the Raj Nishi perspective and talking,

you know, it was kind of a downward look on the, you know, the ranchers in the community and their perception but those were the that's who we lived around right and then hearing their their talk about like because it just freaked they just didn't understand which was just this you know wild like sex culture in the middle of the freaking organ desert and but it was all just scamming money out of these people and uh yeah then they tried to what

poison the governor or something i think yeah i think they poisoned a buffet like a local buffet and yeah yes yeah it was like one of the only i think it's considered one of the only like domestic uh like bioterrorist acts in american history or something like that yes yes so yeah and they had like what 50 of the 50 rolls royces and like all this stuff and so yeah that was all going around like yeah right where we had then moved into oregon which again was just kind of you know we were in this area but still like very like hippie type of family i guess or parents still like now living in this area, having experience living around and dealing with Colts and then California

and you move up here and then it's like this stuff going on. I don't know. It was just like, that's my experiences as a child. I guess you had to be wonder why I'm a little off. That's all a matter. A little off is all a matter of perspective. It's relative. So I went from one Netflix documentary to another one almost. But we weren't involved in the Rajneeshi, no. We talked about Build Fast Formula.

We officially announced before you got on that they are now a sponsor of the Massanomics podcast, so we're excited about that. They also had a booth set up at a powerlifting meet here a couple weekends ago, which was cool. I was going to ask you from your perspective, if someone was going to make a purchase from BuildFast Formula for the first time and they're only going to buy one thing, what would you recommend? I've had a few different things and I use the 80-20 and I've got that right now, had some earlier today, but what would

Chris Duffin's recommendation if you're only going to buy one thing? One thing, Veso Blitz is a fundamental staple that should be in anyone's repertoire that wants to improve performance. So vasoblitz is a multiplier, right? It's going to take any efforts that you're doing from a training aspect. If you're putting in effort, if you're taking other supplementation, it's going to enhance the results of it. So vasoblitz is a, it's a really unique, it's, you know, it falls in the pump product category, which seems really unusual, like one for a strength athlete or power lifter to have and be pushing. And it was the very first product that we released with BuildFast, but there's a reason for it. Because people were missing, they were putting these pump products in pre-workouts, right?

And we do that with our FullBlitz product, but the research, it really shows this cumulative effect of it, right? So it's not what we call an acute dosing product. Like the effects are, you know, you take an aspirin or Tylenol, you have the effects like right then, right? During that period of time or caffeine, something caffeine would be an acute, I suppose. Exactly. Versus something that you need to accumulate the stores of. And as you do that, it just gets better and better. And what it does is what does a lot of things like, you know, helps you make babies at the Arnold, you know,

it increases load on more than just the barbell. Yeah. So we don't market those effects. You don't really need to, I just like make, I'm like, this is a good podcast to make jokes like that, but, uh, but it improves, uh, you know, the turnover. So it's basically enhances blood flow, opens the capillaries, the vast vasodilation, basically turnover, enhancements of all of your nutrients are going to be getting to the muscles. You're going to stay with a fuller muscle belly, right? Because you're going to have more in there. You're going to have, you know, better hydration in the muscle. And so anything that you do, anything that you have, like quality nutrition, if I'm taking time to improve my diet or eat more or train more

or add other supplements or people that like, I mean, just straight up anybody that's using like anabolics or HRT, like you're stupid not to add a product like this, that is going to amplify that, but it's not for those people. It's for, you know, anyone that that is trying to do something a little bit more. Right. It's going to amplify those effects. And that's what makes it so powerful. So it's going to increase. So you'll feel the effects like in an acute manner. Like if you take some before training, you're going to have a better pump, a little better endurance.

But it's just going to keep building every day. Like day three is better. Day seven is better. And like day 21, it's like it starts becoming a different experience like this. You walk into a gym and this is what really changed for me years ago with using this type of methodology and why some of the reasons for bringing that to market is when I got really specific, like, let's say with my training and trying to hit these phenomenal, like over the top, you know, numbers, there's just one way to, but not like, if you don't train this way, it doesn't work. So just like, but this is a good story to tell because I would be training so hard, so frequently or not frequently, so hard infrequently, but frequency of like really heavy movements. So when I was deadlifting, you know, 900 plus pounds every single week, twice a week, squatting in that manner, you know, tons of sets, this high area,

well, I wasn't doing a whole lot else because I couldn't during the phase of the peaking phase, which was six months. Definitely three to four months of like only doing that. My my accessory work, my other work tapered off. So you would come into a session. You would normally be like flat, like your your muscle bellies would not be full with nutrients because I hadn't been training for a week. Right. So it would actually, so before that I would have to actually do like a pump workout the day or two prior to start building nothing heavy to accumulate fatigue, but to like fill myself out so that I could actually then come

in and train. It's kind of like if you do a meet, right. If you walk into a meet with a full, complete deload, don't touch a weight for a week and a half. Like there's a level of like, yeah, you're going to see a peak in performance, but then your body is actually not physically ready. And so like, you know, doing something to like fill out. Right. Well, this keeps you like that all the time. And so I'd be able to walk in and be like, OK, I'm ready to go. I'm full, which reduced my risk for injury, right? I've got fuller muscles. I'm more prepared to train. So that's just a really unique application. I probably spent too much time discussing a very unique application of that product.

But yeah, so hands down to me, it's like creatine. It's just something that you should have, you should take. And if you do it on a daily basis and nobody else was doing a daily dose of this, this product. So there's four different ingredients in that. They work on a couple of different pathways, both different pathways for, for the vasodilation. We also have another product in there that enhances, well well both it actually actually drives into the brain lactate and it's another energy system uh that that's in there that is is fairly unique in the in the field but it's the results are there it's just incredible and this is

probably not the audience for it but i'll say that there's something that is just completely untapped, but your, your paleo folks, your carnivore folks, all of those people really suffer in performance, right? From the lack of carbohydrates and you can see it in their body, right? They don't look as well, good either because they're in a depleted state, right? Now there may be reasons for doing that. I'm not arguing that, but from a performance standpoint, there's an impact of that, right? Adding a product like this just really takes that away because now you're going to have another mechanism for keeping all those nutrients in that full muscle, which is going to help you train longer train harder and also recover better so the so anyway yeah that's i i i'm ranting all sorts of stuff but what does it do it improves hypertrophy it improves strength it improves your muscular endurance and um your recovery and anabolism like these are massive and yeah it's just like taking viagra

too so you know if you've got a young hot wife like myself like it's a it's a welcome side of side effect you know so vasoblitz make babies discount discount code massonomics so anyway release that and then yeah people are like starting mixing it with like on their training days mixing it with bang mixing it with whatever their favorite stimulants were and then that's where full blitz came from is this full formula and i think you know it's it's just a really great pairing of stimulants and nootropics along with this which so stimulants and nootropics along with this, which, so stimulants and nootropics, stimulants oftentimes are vasoconstrictors and have more of a negative impact. So this negates that out. Oh, did I mention heart health? So, so yeah, there it's massive for

improvement of cardiovascular health. And actually it's a lot of the independent products that are used in a lot of like naturopathic settings and other settings to improve cardiovascular function for those that are aging. And also kind of mitigate against somebody that's like on HRT or things like that. It's going to basically change a lot of some of the negative aspects of that around. So reduce your blood pressure and have other positive cardiovascular outcomes. So anyway, so counterbalance is that when you add the stimulant nootropics and that's the full blitz. But what's cool about that is you're not locked into a specific stimulant nootropic amount that may work for one person, be too much for another, or not enough for someone else

to get those level of the base products, the four that you need at that clinically studied dose. So that's what a lot of people do because full blitz is really strong is they'll take, you know, one serving, half a serving of one, half a serving of the other, which is two scoops as a serving, right? Put that together. And now you've got like, you're perfect for me. It's one and a half to half, right? So you could tailor that to your needs. We're like, oh my God, my work schedule changed around. I got to train late at night. I'm just barely going to take any of the statement or none and still take the, the, the uh daily use product and get the effects prior to training so it's just uh yeah it's wow okay i went you know i went deep up there but uh

that's sorry you guys know how like how you know for your listeners that don't know me i'm incredibly passionate about the things that i do. That's why I do them. Like, I mean, I, I walked away from an incredibly high paying, successful career doing turnarounds and running companies to do this because, and I, I don't survive the way that I did there, but I, I love, I love what I do. And I'm so passionate about the things that I do. There's a reason. So yeah, I, I definitely apologize if people think I'm like just running or trying to sell, like, I just love talking about the effects of the things,

the products that we bring to market. So. No, I think that that's cool. And that's what, that's why we want to get your opinion on it too. And so moving from one passion right here, moving one, if you say, almost north up the map to another passion to going up the interstate, we're going to go to just right down the interstate,

actually, too. You can make the trip from one to the other pretty easily if you wanted to check out. I'm planning on doing it. I am coming out there. My wife has been bugging me for a long time. Um, uh, you know, yeah, anyway, we've been talking about this for a couple of years now and definitely more so, uh, with build fast, uh, shifting with some amazing partners, uh, that, uh, that have brought

on board that, uh, are managing the, you know, the business side of it, but yeah, up the interstate. Yeah. It'll be really simple for you to go to Watertown there and then you'll just make a slight detour to Aberdeen to see us and go to the gym and then right up the road to Fargo to talk about Barefoot, which I've got a few things to ask you about Barefoot, but the most exciting thing we've got to talk about, which we haven't, really this is kind of the formal announcement. We'll also have this out on, you know, Instagram and everywhere, email campaigns and everything else that we exist, but there is officially we've hinted at it before,

but officially there is the launch of, uh, uh, what I think is officially now titled as the Ursonomics, which is the barefoot by Massanomics collaboration shoe, which we couldn't possibly be more excited about. I know. I'm so excited that we took this amazing shoe and then we brought it down a level by attaching the Massanomics name to it and aesthetic. But I'm excited. It's the more the everyman thing you know the

you know for the people that don't you know feel as much about themselves and you know it's uh in that realm so oh wait i'm supposed to talk you're supposed to say good stuff that's actually better that's a better sales pitch more relatable that way it's more relatable it's you know yeah yeah no no uh it's something yeah that uh we've been working on for quite some time so yeah it's uh it's really really cool bringing the dakotas together yeah it's not about the separation anymore it's the uniting we're uniting this is the uniting or the creation of it's just like the je state of Jefferson. You know, we're going to switch. It's not North and South creating. Yes.

East, East Dakota, harmonizing it. Yeah. And it is, I think it's officially available. You can purchase it for presale right now. It'll deliver approximately.

I think of the, the target is sometime in October. I mean, I think that that's the October, I believe. Yeah. Yeah. So it can be purchased. Now you can get your name on a pair and probably like there's a few interesting parts about

the shoe, but I believe it's the first time that at Barefoot that you guys have merged the two common materials that you've used between the canvas and the suede, where you're getting a pairing of both on the Ersonomics, which is pretty cool. Yep. Yeah. So, and our canvas too, I don't know if people are familiar with the canvas that we use, but it's not the canvas that you're familiar with, with that, that a lot of products, it's a, it's a high grade, thick, durable canvas. And I love it in our shoe product because it is so lightweight. It's, but it's, it's one of my favorite products is, is our canvas shoe. If I'm like doing very active work for that reason, but the suede has the properties of the flexibility, the form creation and suede. Definitely. You've got to know how to work it, what direction, because it

stretches one way and not the other. So actually how you incorporate that in the shoe and how that's designed and the orientation is really critical. And yeah, we've never done anything like this where incorporating those two to get those two materials. And yeah, we've never done anything like this. We're incorporating those two to get those two materials. And I think it's really great. I mean, like as a minimalist shoe company, all the other products out there, there's focused on these non-organic, like real materials, right. And, and that's to me is, you know, basic stuff. Like maybe it's my connection with, with nature or whatever it is, but I just believe, and that sounds terrible, like, oh, but you're using animals, but sustainable, by the way,

hides from a barefoot are from the USA. So probably from the Midwest. Yeah. Yeah. Might just be down the street. Yeah the properties that are in materials like that really can't be compared to with the synthetic products out there, right? There's big differences and just doubling down like, yeah, we don't have a vegan option, but there's a there's big differences and just doubling down like yeah we don't have a vegan option but there's a ton out there we're a shoe brand that makes things out of you know leather

and canvas and that's that's that's really unique having like that as a core like uh leather across our products. And the construction, again, I lifted. So when we talk about passion and reason for doing stuff, so I started educating on foot mechanics. I used to get laughed at in the industry. People would chide me when I'd go do things. And we're talking like over 10 years ago. Like, oh, that's not real. It doesn't work, whatever. And, and, and so I lifted barefoot for like with no shoes for six

years before starting barefoot with my partners in North Dakota. And people would just reach out and ask me, well, what do I do? Because I don't own my own gym. Like, and what do you recommend? And I honestly couldn't recommend any of the shoes out there. They all had misses. They just weren't appropriate. So it was just like, wear some socks or do whatever, like spend some time outside of your shoe or outside of your shoe, trying to strengthen your foot. Like that's the foundation. A lot of people think, get this miss with minimalist shoes, barefoot, uh, in thinking that the shoe is the answer. And we're like, it's a, you put it on and the world's better. It's not like, is the barbell the answer? Not if it sits in the corner, like it doesn't do anything on itself. And if I don't load any weight on it and I just pretend to use it, like it doesn't do anything,

right? As a whole, what does is getting stronger, being able to use your muscles and your joints through a range of motion is going to positively impact you as a human being. And if you have weakness, an area of weakness, the body is going to protect that area. This is simple, very simple, and it's not arguable. These facts are not arguable. If you've got weakness, the body, if you're at risk of injury because of that, will start to reduce the range of motion by creating tightness around that joint, limiting your range of motion. And then you're going to end up with compensations elsewhere in the body as that happens as well. Just like one of my phrases, squatting doesn't make your hips tight.

phrases, you know, squat, squatting doesn't make your hips tight. Squatting like shit makes your hips tight. And that's the, that's the thing, right? So it's, that's the body coming in and going, Oh no, these patterns are bad. We're going to start having an impact on that. And this person is going to like, I don't stretch my hips, my hip. I move well through that range of motion. And any day I can get close to doing the splits. And I am not like a hypermobile person, but I've listed thousands of pounds, right? The weight doesn't do it, right? And weakness does the same thing.

And sitting there on a foundation that we package up and don't use. So I hate to break it to everybody, but well, I had to break it to, you know, I guess myself and my partners and everybody at Barefoot, but you don't need our shoes. You just need to spend some time if you, if you want to shortcut that and be without your foot and strengthening and using your, your foot through its range of motion and learning to control and manage and strengthen everything related to the foot and strengthening and using your, your foot through its range of motion and learning to control and manage and strengthen everything related to the foot and ankle complex.

So don't go buy your mass economics branded barefoot shoes. Okay. Don't do it. Well, what's with all this playing hard to get stuff over here. Don't play so hard, but you know, what, what the shoes do though is shoes do have a role. So I, you know, what the shoes do, though, is shoes do have a role. So, you know, I say a lot of this in jest because we do need something to protect us from the environment, cuts and abrasion and heat and disease. I'm not going to go walking around public restrooms with nothing on my foot, you know. what, you know, I, I'm like the, you know, the, the, the footwear, the moccasins of thousands of years ago, that was like the, what's the minimalist that you need to accomplish those

three things and then allow you to use that. So now if I'm wearing that shoe, I'm getting those effects without actually having to like schedule time to go do some of these other things. Right. actually having to like schedule time to go do some of these other things. Right. Or, you know, I don't have an environment that I can't, that I can be, you know, barefoot in, like, I'm not going to go work in my shop and, you know, if I had a normal job, I couldn't show up to the office with no shoes on. Right. So, so, so it's a pathway for you to be able to achieve

those things. Right. And, but there, yeah, there's a, but the answer isn't like just putting them on. The answer is the cumulative effect of like getting stronger and using it. Like you don't want to put on the shoe and just be passive, like crushing and leaning on your arch and not like, I'm so used to standing on an arch support. So I'm just going to flat it on the floor. Like, no, try to be active with the foot and control the movie, you know, like, and that's going to develop the strength. So anyway, I'm just trying to kill some of the, like the myths or, you know, also the arguments the other way around, you know, like, yeah, a lot of this is right. If you understand what is being said, the foot and ankle is not different than every other part of the body. There's nothing there that says every day I need to wake up and I need to put an elbow wrap and wrap my arm and wear that all day long until I go home and go, Oh man, it feels so good

to take it off. Tanner's been doing that for years. I've been telling him, there's a time, there's a time and place. There is a time and place though. Right? Like I tweaked it out. It needs a little bit of rest for, you know, a few days or a week or something. But if you did that ongoing, you're going to end up with more problems there because it's going to get weak. And you're probably going to end up with problems in your other shoulder and elsewhere in your body. I mean, it's when you start thinking, it's like so simple to understand. And that's actually what a made analysis of like the whole orthotics industry shows. It shows an improvement in the six to eight week timeframe in reduction of pain because it's,

you know, you're standing on this arch support. it's helping you not load that area. And then after that, no long-term benefit whatsoever. So no long-term benefit, and then it's teaching you and taking away the ability to develop strength. So what is the long-term impact now of not using your body? Atrophy, not using your body atrophy, decay, death. So, but over speaking a little bit, but I, I think my point shines through. Absolutely. So the main point you're trying to make is go buy a pair. Go buy. Yes. We're done playing hard to get. We're done playing card to get one off. This is the first, uh, like like i said i'm really excited this is the first time we've had this pairing um and uh you guys were so active in

you know the design process the you know selection the colors like everything as it relates this is a a really really cool product and yeah i mean it's really cool. And that's why there's an order timing on this. Like it's a, you know, this is a, we're making these, you know, we've got to, you know, it's not something that, uh, that's, you know, made in advance, uh, and, you know, stockpiles of stuff. This is a cool, unique opportunity. If you want some, and it's not going to be around forever either. So the time to buy it is now too.

it's not going to be around forever either so the time to exactly it is now too so the the the the the collaboration between barefoot and kabuki with the crimson there's not a week that goes by the people go i want some when can i get them i'm like we said it was a limited run like right if you um order some yeah yes and the same is true i bought four pairs and to talk about you now people are going to be trying to buy those what size and to talk about the the design process a little bit and i personally have have liked shoes my entire life i've always thought shoes are really cool and working with you guys was a ton of fun because i mean we've had you Massanomics, we've been known to have some crazy ideas and throw some things out there. And I mean, we threw a lot of ideas at you guys and you were kind of like, yeah, we can do that. We can do that. We can do that. So yeah, we have this, this two material

shoes. We got the suede, the canvas, we got the it's black and red, which is also kind of a newer thing for you guys too. We have the Massanomics logo embroidered on the side. We also got the MSS NMX abbreviation across the back upper heel. So we were able to do a lot of really custom, cool Massanomics things to it. While I think also keeping it fairly subtle in the way that it doesn't just scream Massanomics, you know, when you're walking down the street. Like, if you're a fan of black and red sneakers you'll probably be a fan of this shoe too yeah i've got uh some kind of celebrity folks that uh wear them and it's so funny because i was just like man we get so many comments on these shoes like all the time like it's uh it's really cool but this is gonna one-up that like it's uh

it's really really cool okay tommy going to one-up that. Like, it's really, really cool. Okay, Tommy. You're not going to get yours on any celebrity. Whoa, whoa, whoa, whoa. No, that did just remind me, though. I do have a question for you, because I could have swore. We talked about it on the podcast. Yes, we've talked about this. Did I see, like, going into the NBA finals or Eastern Conference finals,

does Jimmy Butler have a pair of the slip-ons on one day? Are you familiar with that? One day? He wears them every day. Does he really? Okay. So how did that come about? He didn't know who I was, didn't know, he was in this process. He's really into foot health. And so the last couple of years, in last year specifically, he's been trying every minimalist company out there and buys and abandons and uh jimmy says our shoes are the best and so he's got a lot of sponsors dollars so they're not showing up like on his main feed but if you follow his stories or you watch like news outlet stuff of just like you'll see him

wearing them all the time um it is his uh it's his go-to and yeah that's uh yeah so i i think that's a a good positive benefit which is hilarious like i've seen uh some shots there was one i was watching this it was like you, when they walk into the game, there's this like it's become kind of a fat. So a lot of times, you know, the NBA players have a fashion designer like, you know, designed to fit them. You know, it's like become this runway, you know, they're taking pictures. And Jimmy's just strolling through wearing his barefoot. Like that's it. I'm like, that's the stuff I saw.

That's fucking cool. Yeah, that's we saw that and talked about it earlier this year and it it's particularly cool with jimmy too because uh he's a very well liked and respected player too you know like uh um you know i think even league wise or fan wise a lot of people just uh are into him and think he's a good dude so that's that's that's uh that's pretty cool for barefoot yeah yeah so he's he's reached out uh. So that's, that's, that's, uh, that's pretty cool for barefoot. Yeah. Yeah. So he's, he's reached out, uh, recently to the team and, uh, just talked a little bit to us. And so, uh, that's, that's, uh, yeah, we'll, we'll see where that goes. We're certainly not players in the, uh, the realm of what it takes to play in that arena from, uh, an advertising type, uh,

approach, but there's, uh, yeah, there's some other, uh's, yeah, there's some other, you know, there's some other, you know, people beside him, I'll say that, that are, that are, have some exposure, unique individuals that be great to, to name drop. But, you know, that's not really how we do things. So yeah, but yeah, if you watch, you'll,'ll you'll start seeing which is really crazy that this small little you know cult brand is so far outside of like the audience you know that we're used to talking to that is that is uh wearing those from reality tv stars to you know uh movie stars to you know nba player like i'm like that's really wild, really wild that those is have, have populated to that within a matter of years. So it's really cool. Yeah, it is cool. I, I wear the Ursus every day in the gym and I wear the brew and every day at

work. Tommy has both of those also, but same question, Chris, that I had for you on a build fast. If you could only have one style you on uh build fast if you could only have one style of barefoot shoe if you could only have one in your closet which one would you go with oh so ursus or bruin I guess would be your choices and you could get more specific on materials but uh or high top or low top yeah too right right yeah Gosh, that's so tough. That's so tough. Oh man. I really liked the Bruin for work. I wear that all the time. And I'm wearing the Bruins right now. Yeah. Cause I was planning on working this morning,

but then I had to run down to an engineering service and get a 3d scan of this product I'm working on, which is why I was running late. Hadn't eaten yet. Got here and that's my life anyway um although i was working on putting together this badass custom refrigeration system because refrigeration technology is so freaking outdated so i'm building my own from scratch um so i was working on that but i was ready to charge it with i think i was going to use map gas or over propane get the pressure anyway um so i was working on that but i was ready to charge it with i think i was gonna use map gas or over propane get the pressure anyway um so my favorite i god it's such so i i think that maybe there's some you know continued evolution of pulling stuff together so that uh you know the oso it's been like my go-to for so long i love the slip-on nature of that and the leather insole is just like awesome right and so maybe we need to carry the

leather you know across insoles across maybe some of the other products as well the insoles and the others are great but leather insoles are unique in the industry, but they're really amazing for like odor and other aspects where they just, they'll never wear out basically. But the, the Ursus, you know, I'm going to put on a nice pair of Ursus suede. If I'm going to, you know, drink some basil blitz and take the wife out on a nice date. Sounds like a wild night right there. You come home and she says, is that vasoblitz on the counter?

Yes, it is. Is that Marvin Gaye on the record player? Yes. Just like every day. daily no anyway um so uh yeah the looks of the suede and the color like is just so great and then if i'm like gonna go to the gym or do some run you know like do some sprints with the kids or something like that man the uh the the the canvas the ursus lux is just like and uh so and then yeah if i'm doing shop or running stuff around so what's really interesting so the brune a little bit of backstory on the brune is uh i'm

gonna be in pain for the rest of my life and probably gonna get worse as a result of uh as a result of it because i was decided to test competitors of boots and i was building my house if anybody watches my instagram from the past i basically built a house on a house and in the course of that ended up hand digging a whole lot of stuff laid 200 feet of 100 pound bricks three feet high uh anyway i'm it rains here in the northwest and i'm digging and my foot slips wearing i'm not going to mention the company's name and my foot's going to strike the shovel then changed and I caught it with my big toe and folded it over backwards on top of my foot and so it was one of the most painful things I've actually dealt with. And it was two years ago now, and it still hurts every day. I've worked with Dr. Ray, one of the leading orthopedists and designers of correctos. We've done imaging, still having control, gaining control and strength back in that joint. But there's a balance between structure, rigidity, flexibility based on environments.

You need the right tool for the job. And what Barefoot does is we create tools for every type. So I just talked about the different ways that I would use each of our shoes as a tool for specific things, whether it's to try to get in bed, go for a break, work in the shop, right? And there's still more tools that we need to create, but we're not an apparel company. We're not a shoe company. We're a tool company. And what other people want to create in the minimalist world sometimes is not thinking down that path. And used what was a a boot and damaged myself in a way that i'm going to pay the implications for this life as i was testing competitors

products and it fucking sucks and so i'm still testing and actually interestingly enough i don't i didn't mention it when i was there at the Arnold. You guys probably didn't see, but I ran this race thing against Huck Finn. Yeah, we are aware. We know all about it. That joint in my foot has still been really not in great shape. And so actually before that race, I was trying to play with some more parkour stuff. And I took a leap off of something in that joint because of its lasness dislocated.

And so I did that whole thing with Huck with a dislocated MCP joint in my big foot. I took my shoe off afterwards and reset it. And so I was in pretty extreme pain that, that whole weekend as we were walking around, uh, uh, to, and from the event, it was, it set me back a long ways. So that sucked. Uh, but yeah, it's all a result from this, uh, boot that didn't feel so good. And, um, yeah, anyway, that's, uh, that's why I'm the mad scientist, though, right? Because I live and breathe the things that we that we do. And I, I test and live other people's products. And I do a lot of stuff that, you know, doesn't make it necessarily onto social media or the avenues that

people do in the creation, or involvement in the products and things that I'm involved with. That's why I'm passionate because I know and I believe and I understand not just the theory and application, right, which is kind of my expertise and background as being, you know, a dual engineer, specialist in biomechanics, all these sorts of things, know a dual engineer specialist in biomechanics all these sorts of things but somebody that'll get under a bar a thousand pounds somebody that'll do all the things and live it in the real world and have the experience of writing and living on the edge stab him to quiet writing and living on the edge, which is where you learn, where you learn and you can grow 10 years and 10 days from being on that line

and knowing where you're going to fall. And so, um, that's essential and who I am and that involvement in all those products and things that, that, uh, that I do across Barefoot, Build Fast, and Kabuki Strength. Huck Finn did also want us to let you know that he almost beat you in that competitive tag match. Did you watch it? Almost beat me? He said he almost had you. He had a really good dive that's for sure realized i was running on one foot

well he was probably drunk he was but also that's like if that's your normal if that's your normal state i don't know if that's a disadvantage though yeah but i smoked him yeah was fun. That was a good time. Yeah. That was a good time. Okay. Chris, we've got this game we play with every guest.

You've actually been here before, you know, we play a game, but it's called overrated underrated. And we've got a new special set of overrated underrated topics for you. You can elaborate as much or as little on each one as you want to, but you just have to decide if each one's overrated or underrated. You can't ride the line.

Okay. If you're ready. Okay, first one here. Overrated or underrated. Now, this is a reference back to the Arnold, but overrated or underrated furries. Are you familiar with furries? Oh, my God. Were you guys there?

Yeah, we were with you. Yeah. With the furry crowd i mean i've been familiar i you know you know who furries are but we walked out and there was what 50 of them around the arnold uh statue on it posing doing a thing together i don't know i've seen like a furry here there before that wasn't that was a we have video of it we got photos of it that was that was a unique experience that is something i just don't want to be involved with i'll tell you that so i don't know if that's an overrated or underrated but it's a it's a hard no

and you know you know you found something of note when something stands out at the Arnold. That's what you know. That's true. Just the comments, like what you could hear them say. It was just so interesting. Yeah. Yeah. I'm not knocking. It was.

No. I'm just saying. You're not yucking there, young. And for me, it's just a hard no yeah i think we can find common ground there okay all right overrated or underrated now as a pacific northwest man that owns i know you just said it's not a shoe company it's a tool company but for the sake of this an oregon man that owns a shoe company overrated or underrated nike overrated

do you want to hear a story do you know no how modern shoes got misdesigned yeah let's hear it let's hear it okay so born to run was written kind of spurred you know the running craze right and and so this is in place with nike the development of the the shoe and so what happened is people were starting to tear their hamstring or tear their calf right detach it rolls up in a ball and so they looked at shoes and looked at the design and talked to an orthopedist and let me take this a step further back. Okay. So if we go back, heels on shoes, a result of riding horses, you needed to have a stirrup and the heel was for the stirrup. You've got the pointed toe that then rolled into designer shoe design as, you know, the equestrian area kind of a change. So you ended

up with shoes that looked a lot like that with a point and an elevated heel that were in the design in the 1800s and 1900s, right? And so then the running craze started going, this started happening and they said, well, here's the issue. Everybody's walking around with a shortened gastroc from wearing heels on shoes. So you either need to have people like train and regain that, that, that pattern, or just put a heel on your shoe so that they're not putting them in the range. So when you put the heel on the shoe and you raise it, not putting them in the range. So when you put the heel on the shoe and you raise it, well, for your stride, you have to have the raised toe, right? And then that creates an instability. So if you go raise your heel, raise your toe, pull it a little inward because of the

point, right? And you try to move around a little bit, you'll see that you have no control of the ankle complex and your knee moves all over the place. Okay. So then comes the arch support that then has to be added on there as well to now passively start to control. So all the science that's behind shoes is non-existent. If you actually, like I said, I referenced the meta-analysis of use of orthotics, which is the clinical application of, you know, some of these concepts. But it's just band-aid after band-aid to try to fix these base issues that are related to hundreds of years ago that have carried through, right? And then that also starts creating other problems that we're not aware of, right? So now we've got that instability based on that. So now we're passively controlling

it, which then creates weakness. It creates a loss of neurological awareness, appropriate exception of like, I need to actually be in control of this. So thus now we've got hip and knee problems, but we also have, because of this, which you could argue as a, as a benefit, but as an overstride, right? So that's going to create a longer stride. It changes the strike patterns. It does a lot of things. But one thing that that overstride does is as you're doing it, it creates an open scissor. If you haven't watched content from Kabuki Strength on the impact of pelvis orientation to diaphragm orientation and control the torso, stability of spine, breathing patterns, what are you going to end up with there? You're going to end up with

the number one healthcare cost in America, low back pain, okay? Because we're having this happen as well and changing the gait patterns, right? So there's just this entire cascade of stuff that is all built on this, that they knew at the beginning, but chose the path of not of education, not of strengthening and regaining movement, but of let's apply a band-aid, which requires another band-aid and so on. And then the entire industry is built upon it. What was the question again? overrated or underrated yeah yeah yeah so um overrated it sounds like overrated yeah overrated okay that's fair uh you're a man that's been on a lot of podcasts before uh highest honor of course being on the mass economics podcast now

twice you know dwarfing everything else by miles no doubt but uh overrated or underrated lex friedman um i don't know that it's either like uh there's been some really great information on there he i'd say underrated because he's taken a lot of flack these days from people going he's trying to promote different things or and i honestly if you meet the guy and you really listen to anything that he does he's i think definitely falls in like what they call the neurodivergent crowd but uh he just wants to know more. And he's just trying to explore and understand without bias, some of these things. And so, you know,

he's interviewing people on both sides of the topic. I know, he definitely, I think, with his Kanye podcast, went actually after a bit in a non, not a super confrontational way or at all, but I think he's done some really, really good things. And so for me personally, that was a big hit. I don't know how I got on there. I think it was maybe before he got too much momentum, but I'm like, wow, I sat in the same seat as Elon Musk and Mark Zuckerberg. And like, I'm like, that's fucking cool. Yeah. Yeah. That's really cool. So it's really cool. Yeah.

It's, it's kind of wild thinking about that, but I mean, you were there and look at him now. So I think it's safe to say that you play a major part in his trajectory. Yeah. So you guys should try to reach out and have those people on your podcast. Like Chris Duffin was on this podcast.

So, you know, like. Yeah. Between you on there. And we've, should try to reach out and have those people on your like chris duffin was on this podcast so you know like yeah between you on there and we've we've actually had a handful of joe rogan carryovers so i mean i think we're right we're right there on the cusp you know it's just like give rogan a holler and tell him to get me on i you could be on there you know i i you're probably like a connection away from that i suppose if someone told me you were on there, I'd been like, well, of course he was. Yeah. Right. I'm I'm like, yeah. One of his close personal friends has told me that like,

they want to find a spot for me. It's been a matter of timing. So yeah. Yeah. I'm, I'm right in there, but I think, I think my issue is they like having people on that are a lot of podcasts a lot of anything they here's the person that is x like here's their expertise let's dive in right in the fact that you have seven of those a little hard to to pigeonhole me in this certain area uh in any spectrum is is problematic sometimes for me with some of the larger exposure stuff because it's they want you to be x person x expert and and uh i play in too many different areas that it's confusing i think for people yeah yeah another three-hour podcast needs to be 10

hours to accommodate all of your experiences yeah Yeah. Like what, what topic are we going into next? It's been a couple hours here. Let's go there. Okay. Um, last one here, you know, we, you went through your grand goals, obviously where you, uh, uh, squatted and deadlift a thousand pounds for, for reps on both of those and, uh, talk about grand goals. Well, you've also been in the corporate world, as you talked about. You spent some time there. And there's a bit of corporate personnel training jargon that Tommy and I were talking about, kind of laughing about. It's not grand goals. A lot of times in training, you'll talk about smart goals. So smart goals, underrated or overrated?

Actually underrated. Yeah. Okay. Specific, measurable, achievable, realistic, and time bound, baby. Yeah. So you, did you come across that in your prior work life? You know, the smart goal stuff, then you have some experience with it. Yes, I've got a, so yeah, my expertise was a lot of very specific business process arena actually dealt with, well, Kaizen, BioStream mapping. These are other terms we brought up as we were talking about this topic.

Lean manufacturing. Yeah, so I was a lean manufacturing expert so we want to talk about uh and you start getting deeper because a lot of our stuff is kind of really kind of base level like event kind of based but uh a lot of what i did was fell within what they call bushian conry which is a japanese term that equates to basically policy deployment. And so it's more of like your larger strategic initiative as it relates, yeah, to implementing. So it's a change management, it's managing, it's like interaction, you know, your human resources,

your interaction coaching development, all these aspects. So, which comes from a, well, it's a kind of a PDCA cycle, but different than how most people know plan, do, check, act. It's actually more of an annual larger scale process of, of plan, deploy, adjust and, um, uh, and clarify. And so it's, it dives into some real depth of stuff that, uh, God, I don't need to get into at this point in time, but I'll tell you what, I will send you a video of some of my training. All right. All right. I can't wait. Yeah. I'm blocking off tomorrow. I actually, you'll, you'll enjoy my take on it. So I actually roll it into, so I look at it, sorry for a tangent, but we're going to go there anyway. All right. So I, So I look at it as three different layers, right? So it's why, how, and what.

And so your what is this Hoshin Kanri. It is this strategic management of a business endeavor, like looking at external factors and companies and how you approach it. And this large strategic, which is often rolled out in at least an annual, but usually like a 10 year cycle. Right. And so that is like your your outer layer of like tactical. your outer layer of like tactical and you can employ this in a in a personal life as well but it's tactical implementation of of changes change management and that's your it's your what okay your how is is more of your inter so it's inch it's uh inter, intra, so different levels of like, so this is external, like, right, organizational, and then you've got your interpersonal, which is your, how you interact with other people, and that is going to roll into, like, your involvement of how can I build trust and credibility?

How can I, you know, it's like all these factors of like these, the interaction, getting buy-in. And so that's a circle with it. If you don't have that, if you don't have the ability to engage with people, to be able to lead people effectively, to be able to resolve conflict, those sorts of things, you can't even do that. So that's how, and then you dive deeper into this is really within yourself. And that is your strength of your body, mind, and spirit in understanding truly what your values are. Okay. And I know this sounds really boring for, but this is, this is honestly really, really incredibly stuff, but all these things it's to me, they're different wheels and I could probably share it on my screen too. If I took five seconds to pull it up, but the, uh, that's the, really the driver of like,

what do you want to bring to the world? Like, and what's interesting for me is the deeper piece of that as you get in there is your own, your own growth, your own growth is a driver of this. And so we talked about grand goals just briefly or a time or two in this podcast. And so to me, you know, the, the, you know, the overreaching, the accumulation of fatigue, the getting to a point and then coming out of that and peaking for a meet or event or whatever, right. Is a, as a cycle of, of development. And so, you know, to actually move forward in life, to be able to accomplish something, to be able to be filled with life, life is about growth. If we're not growing the process of atrophies happening, the death decay, and guess what? At the end of the

day, things come and fucking hit you at life if you're not prepared. And if you're not growing, if you're not strong enough, body, mind, and soul at those beginning, that core level, something's going to happen, a death of a family member or whatever it is that you're just going to walk up and not know how to handle it. And I know everybody's seen this happen to people at life. Like you can try to live with comfort and not have stress and shit in life, but life's going to fucking come at you. So you've got a choice. Like, you know, you're going to be either on this downward trend and something's going to hit and you're going to crash even further, or the choice is to choose when to crash. So I tie it into this cycle of six P's of personal development.

All right. And it looks well, it looks like the process, you know, for, you know, training as a whole. It's like a square root symbol. You know, it's a little flat. Then you drop down in a pole and you come slowly back up and hit a peak. Right. So that first moment is what I call the precipice. And that's a, we have a choice at times, like when you're at life and you're like, what the fuck am I going to do? Like, I'm scared of a conversation with somebody. I'm scared of starting a podcast. I'm scared of making a career change. I'm scared of X. Right. And there's a process of recognizing, you know, if this is a precipice moment, if of x right and there's a process of recognizing you know if this

is a precipice moment if it is and it's scary you don't know what the other side looks like the hole that you're going to jump into is going to look like how deep it's going to be how fucking chaotic is going to be but on the other end you know like i can see what it's where i want to be and so you fucking jump and it's a free fall. You jump off the precipice. That's the choice. I'm going to sign up for me. I'm afraid of it. I'm going to public speak. I'm going to do whatever it is. Right. I'm going to tie all this together. It's not too long. Are we bound on time on this podcast and now you're, you're in this, this, this free fall moment. It's an interesting time. I'm not going to dive into that too much right now, but there's a lot to discover in that, that process. It's, uh, can teach you a lot about

like what your fears are, things that you didn't know about yourself in this uh in this moment of taking this this leap off the precipice and just a second just one second all right i'm actually is this the uh uh video podcast too it is yes we're pretty high tech okay all right there we go you i'm covering this this is like the stuff that i cover with um people in like that i mentor like in my organization and um from a like a mentorship standpoint with executives and you know uh so on is like because this one ties into but it's like, this is, we're going to get somewhere that's really, that's really, I think pertinent to share with people. So let me switch to a scare,

share screen. I'll try to keep this, you know, well, it'll be what it's going to be. If people don't want to listen to it, that's fine. They can cut off, but they should, we're going to drop some value. All right. I wasn't planning on going on this, but return my screen. So I can hit share screen. All right. Boom. All right. We live. Okay. So, we live we're live okay so

so we talked about the this this component here of those different things um i call it the skill spectrum so over on the right side this is the plan deploy analyze adapt cycle that's your that's that's your what what you're going to do to drive change in your life inside of that. There's a whole lot of stuff we're not going to go into, but here's the piece that I would work with on a, you know, like a, how people engage and coach and work with others, but mastering influence and credibility, resolving, you know, being able to handle conflict in a man, a meaningful way, coaching for results, and communicating with intent. Within that is your mind, body, spirit. This all starts with momentum. And you see that same check mark here. Change in life doesn't happen without

the initiation coming from the left side, which is a stage of personal growth. Now, what's interesting is you go over here, I've got the same symbol of this whole outer left thing is over here. And that is because we can actually use this personal growth cycle to enhance our own ability to handle more, take on more. And that means, you know, creating businesses, doing more in life, working better with people. It's this continual cycle, but we talked about the precipice. It's like this scary moment of like fucking unknown. And I'm going to take the jump. And when we do, you're now in the plunge. And I'm not going to talk so much about the plunge right now, but you, at the end of it, you've taken this dive. Like, I'm going to go back to school. I'm going to take on so much, like, whatever it is, I'm gonna have a baby. Oh my God. Holy shit. Like raising a child is fucking the first time, like insane. You're in this pit like this.

the end of the world and this is a moment like when you're in this pit of recognizing just that once you understand what the six p's are of the human development like this is the piece i just want to get across with this okay that i think is really life-changing for some people is one we're all there and you need to you have the choice of it coming at you and fucking sideswiping you because it's going to in life or the choice of developing it, just like going to the gym and getting stronger, developing this. And that's making the choice of doing this with purpose and reason. Same time, it does just happen. And sometimes you get there and you don't realize it. And you're in this fucking pit of despair, of challenge, of overwhelmed.

That's the big way to feel it. I'm overwhelmed. The thing is, it happens to everyone at all levels. And there's three pieces I want to leave people with when you're there. And the first one is just to recognize I'm here. All right. And that can be big enough going, you know what? All right. I'm overwhelmed right now. I'm at the end of my capability, my limits. I don't know where to turn. It's one of those moments. I'm in a pit. Okay. That can be massive. to go, you know what? I need to celebrate this. I need to celebrate.

This is one of those moments in life that I'm gonna be so proud of when I get to the other side of this. That when I can sit back and know that I overcame that and or tell my kids about it or my grandkids about these moments. It's the thing that makes up life. And then the last piece of that, the third piece is to now leverage that to go. It means I care. It means I want to put forth my best.

It means that it's going to bring my best efforts forth and I'm going to perform at a higher level. Okay. And now you start like pulling yourself out of the pit. You want to minimize the time that you're in the pit, start pulling yourself out. Now that's where using and having developed the skills on the right side that we talked about is going to help you pull faster and higher. So the more skills that you have, the better you're going to be able to rebound to a higher peak. All right. We're going to dive into this could be a whole long, like I said, multi, you said 10 hour podcast, right? That's what we're doing today, right? You blocked out today, right? So, and, you know, taking that time when you hit the,

hit the plateau to gather yourself, to reflect, to be able to recover, to do the self-care, the maintenance. But if you stay too long, you're going to flatline and then you're going to start a decline, just like not going to the gym. You need time off to recover, but you don't need six months off or you're going to get weak. All right, you're going to lose your games. And this is life as a whole.

So understanding that you have both micro moments of this in life from a hard conversation with a family member or a coworker or a boss or anyone that you can continually, every one of those, every one of these moments, you can build upon these micros, just like micro cycles to build on a bigger mesocycle so that you can accomplish more. I can't do now or couldn't do 10 years ago or 20 years ago, what I can handle and manage now because of repeat cycles, right? Of being able to do this, but also knowing how and where to direct this so that at the same

time, I'm choosing specifically to take some precipices that are weaknesses over here on the right, whether it's being able to handle meaningful conflict coaching for results so on that i'm actually building these micro skills to build a larger skill spectrum that then i can use for the bigger thing of creating you know something bigger with my life to act change and affect more people in a positive manner and that's you notice this this dragon this thing dragon that circles my fucking body yeah it's the ouroboros it's this because it's you notice this this dragon this thing dragon that circles my fucking body yeah it's the ouroboros it's this because it's it's this constant they're all within each other and it's multi-dimensional as they as they play a role in this but this you want to fucking up level

your life like this is the approach to doing that and so sorry for going on a bit of a tangent i think i summarized this better having you know it in head. Can you just cut out that last bit as we lit up where I, before I pulled it up, but it's something I feel really powerful to share because this has taken me like some 25 years to really pull together and share this in a really cohesive manner with people. This is like a 16-hour piece total, at least. But this gives at least, I think, some really good usable pieces, at least as the perspective around the pit, which can be really useful when people are struggling in life. And that's what i like to share

so uh sorry for the tangent what was the question i believe we started on smart goals smart goals that was not a space so uh yeah so uh yeah so the outer wheel over here is which you know smart goals piece of that so So anyway, yeah. I know a few acronyms in the business world. So. Congratulations. You passed overrated, underrated, and I think you just broke the record for the most elaboration on one. You definitely won the record for the first person to have a chart to support their, an infographic to support their reasoning.

We do always say that you get. That's slide 40 here, I think. You get your druthers to elaborate as much as you would like. You played well within the rules. That is cool, though. We just got a little behind the scenes, like Mad Scient scientist mentoring right there at no additional charge for the podcast listeners. That's right. If we just keep, Tanner, if we just keep scheduling these once a year for the next like 20 years, we'll see the rest of this presentation.

We'll get it all out of you for free. Yeah, let's see. We're playing the long game. Rhythm and execution oh yeah so uh this is uh the tactical charters for uh kind of a visual uh uh goal setting that rolls into uh what you're talking yeah the whole behind the scenes here Definitely the first time somebody had a full slide show to support their opinion on the topic. Yeah, that's good. You know, actually it brings up a, you know, an interesting point. It's like what you talked about on, you know, if you were to

be on Rogan, it's like, where do you go? What do you talk about where, you know, what pathway we're going to go down? It's funny, even just of our list of topics to talk to you today, we'll probably wrap up fairly soon. And we, there's a whole bunch we did not cover because we spent time covering in other ways. You know, we didn't talk really at all about Kabuki coaching, any of that stuff. We didn't talk about the Kabuki equipment whatsoever, which, and that's even, it's funny, that's an area I particularly like, you know, we own every Kabuki bar that's ever been made and the shoulder rock and everything else. And it's funny, that's an area I particularly like. We own every Kabuki bar that's ever been made and the shoulder rock and everything else. And it's just like, because the bandwidth is so wide

that we didn't even cover any of that stuff. It definitely is worth of note, the new EDU Plus platform launch. This is massive. We've been working on this for quite some time. So how do people how do people find out more about that? Like if they're interested in signing up and everything? What is it? What what do they what do they need to do? Go to Kabuki strength and click on education. And it'll be right there. So it's really amazing. It

is so many hours of content. I mean, we're talking courses that used to cost five to seven hundred dollars just as individual presenters, something like hundreds of presenters. Like our Kabuki Education Week courses, our video library, like just this massive compilation of information is all right there at your fingertips. And so it's at a cost. It's the best. Just leave it at this. It's the single best value there is in fitness. There is nothing like this. $29.

You get access. You can get CEU credits. You can get like, you got to pay for the testing if you want CEUs. But the base education, it's all there. Plus the app with numerous different training programs. Like, I mean, there is nothing like this in the industry. It's like Netflix for strength. Like you want to up-level that game.

You've got to check it out. So just at least go look at that. Take a look. Kabuki's on a big effort right now. Bring lead times down. So we anticipate that over the next 30 days, 40, 45, 60 days that we're going to be in stock on everything. We've got in stock on probably a third to maybe half of our products right now. We still have a couple that have some pretty big outstanding lead times, but those are dropping. Brought in a big investor as a backer to be able to support the work in process that's needed for a company our size to

be able to have that stuff on the shelf. So you'll see a big rebranding effort happen as we go, because that's going to be a new kind of value or commitment that Kabuki makes from this time forward is it's on our site. If you can buy it, it's in stock, it's going to ship, and we'll have two months of inventory on the shelf at all times. Well, that's cool. That's good news for people. It's big. A lot of our listeners will be excited about that, I think. So we're in process on it. I recognize like where the company's been in regards to that. And, you know, I have to own that. And that is, uh, it's been, I've worked for the last year to put this together, uh, to be able to pull this, pull this off. And it's been a lot of work to get that

in place, but it's something that had to be fixed. And, uh, it's been a, it's been a lot of work to get that in place but it's something that had to be fixed and uh it's been a it's been a long disservice to our our customers and our followers and i'm it's something that uh doesn't fit myself and what i what i want to what what i want to do and so um uh so yeah that's, that's, that's a big change and the EDU plus was preceding that. So please come check it out. Oh, anybody that's times up for EDU plus, like you get a discount on all our products too. So it'll probably more than pays for yourself, like a single order. Right.

So yeah, there's a lot, so many other things on there. Yeah. It's, I'm so excited and proud of what we brought to place with the edu plus platform. And so check that out. We're going to discount on everything else. Exclusive stuff. It's it's it's insane. So that's good on there yet. We do have the ability to get on there now. We just have to both do it. And we should have done it at homework before this. But that actually brings up my next point. Don't elaborate on any of these topics. We'll probably have to have you on again sometime soon to talk about it. We've got to talk more about that, and then other things we didn't talk about were we want to talk about snowboarding. Don't say

anything right now. We want to talk about... I'm quiet. Okay, we want to talk about custom vehicle manufacturing over the course of the last times. We really haven't touched on that at all. I think something that would be an interesting topic is balance. You know, people use the term balance in life and other things. And, like, you'd have a particularly interesting take on that, I think, from what you've got going on.

interesting take on that i think from your what you've got going on and then also uh the movie uh future of the movie you know people that's when we put out that you're going to have you on there's a few people that wanted to know more about timeline on the movie and that sort of thing too so we do have a whole bunch of stuff we still need to talk to you about yes i was going to pull up a my slide on that balance but i'll uh say that for the next podcast yeah okay movie updates should be out shortly but okay yeah i think people will be excited we should schedule another one because there's there definitely is a breadth uh and we'll need to uh make notes to not cover the same old stuff because i'm like

did i just beat up with some of the same stuff i did on the last podcast which would be no we'll just we'll just we just know that we're done with the Dakota talk up front. So that, that opens up so much time in the schedule right there. We did spend a lot of time on geography and culture. That's our, our audience loves it. So we, we got to keep them happy. It fed into some really good stuff though. Like that was my, a lot of my background. We pulled everything in. Absolutely.

Tanner, you got anything else? No, I appreciate it. I was getting summoned here. One of my bosses was yelling at me, my five-year-old. It'd be perfect timing. I think there's a popcorn emergency over here. I have to take care of this

immediate popcorn. My microwave caught on fire with a popcorn emergency last night for my five-year-old. So you can relate. It's sitting on my kitchen floor right now. Awesome, Chris. We do really appreciate you taking the time. We're super excited about the Barefoot Shoe collaboration, so everyone make sure to check it out.

Hopefully I didn't down talk it too much. No, it was a good psychology that wrapped into why you actually should buy it, I think, so that was good. All right, thanks, Chris. Thanks a lot, Chris. All right. Yeah, you too. See you.

Yeah. Gave him the double Chris Duffin cool beans there, didn't you? That's right. One of those cool beans was for the eagle, and one of them was for the dragon. You got to keep them both fed. Keep them happy. You know what else that all reminded me of? What's that?

As long as we were talking about equipment, and Kabuki's got you covered on all the various specialty bars they've got, but you know what you need to put on those bars? Some Strength Co. plates. Here we go, Strength Co. This is the Strength Company. We've set out to build a better barbell plate on American soil. We ended up here at Wisconsin's legendary Wapaka Foundry. With over 60 years of ironworking experience, the foundry had the knowledge, technology, and processes

to build our weights to our exact specifications. The strength company plates are slim but rugged, smooth but easy to grip, and electro-coated for durability and to look great in your gym. This is the next generation of American Iron. Only available from The Strength Company. And today's episode is also brought to you by Swiss Link. Today's episode is also brought to you by Swiss Link. In 1995, Maurice Bigmo Hoffman founded Swiss Link with the mission to bring authentic Swiss Army goods to the United States and into the hands of those yearning for quality gear at uncompromised prices. Now, for nearly three decades, Bigmo has been traveling far and wide in search of the best items for military forces around the world.

Bigmo doesn't only find authentic military clothing for Swiss Link. He brings in everything you can imagine from Swiss military rangefinders to Italian police tracksuits. Swisslink.com is also home to the Swiss Link Classic Wool Blankets. They're an ideal mix of 80% wool and 20% recycled fibers. It's that special blend that provides a soft, luxurious feel while maintaining all the benefits of wool. provides a soft, luxurious feel while maintaining all the benefits of wool. The designs are reminiscent of brands that rhyme with Schwendleton and Schwedzen Bay, but are available at only a fraction of the cost. Swiss Link's exceptional collection and dedication to quality customer service distinguishes them from the rest.

Enjoy a 15% discount on your next purchase at SwissLink.com by entering code MASS, that's M-A-S-S, at checkout to save 15% at swisslink.com. And Tanner, what I'm telling you about the good stuff here, I have one more good thing I want to tell you about. And that's our good friends at Texas Power Bars. Buddy Caps first started lifting weights

in the late 60s and began powerlifting in the mid-70s. At the time, he was working for Image Barbell building jimmy equipment but around 1976 he started uh a local machine shop making olympic bars to them calling it the image bar in 1977 image bell became champion barbell it was then that buddy started looking at the bars with an intent of changing them for the better we're going to speed this timeline up and take you to the present day where Buddy has built the Texas Power Bar. And you say, how does it get better? Well, he just made the 29 millimeter Texas Power Bar. My new favorite in the arsenal, the 29 millimeter. Right there. You're talking to a guy that owns a lot of Texas Power Bars and has touched a few shafts in his day. Oh, I'm stroking them. It's one of his all-time favorites. So if you want to see what the new legend of the Texas Power Bar is all about,

visit TexasPowerBars.com and check out that 29mm Power Bar. Thank you, Texas Power Bars. Texas Power Bars. And while you're at all of that, make sure to head over to the Mathonomics website. We've got drink spotters, drink spotter lights for sale. We'd love to help you improve your beverage safety. I think if you look through enough of Chris's slides there, you'd find something related

to beverage safety and how you need to come up with a smart goal to take it more seriously. Specifically, I want you to measure how much this drink spotter would be achievable and you could uh make it timely and go purchase it right now and smart while we're telling you to go buy things make sure to go to

barefoot.shoes buy the massonomics ursonomics collaboration it really is we've seen it in person it's a really cool product we do do love barefoot shoes. We wear them all the time. This thing turned out awesome. Like for real, if you ever need an excuse that a new pair of gym shoes, whether you're wearing, maybe you're like us and you're wearing some old, old Reebok TR lights, or maybe you wear Converse and you're really lost. Don't wear those anymore. Maybe you wear Vans. Maybe you wear a pair of old wrestling shoes. I'm telling you, try these out. When you wear them in the gym, you'll be like, wow, I can't believe I wore those shoes that one were lifted up on the toes, had my toes cramped in, like had all these things wrong.

You will for real love these. And it doesn't have to just be gym. Like these shoes, they're black and red. Like that is the style of every shoe, like of the shoe that is in style. Like that's what you want to wear. And they look great. So get these things. I think you're going to really love them.

I'm genuinely excited to start wearing mine. I know. I can't wait for mine to show up. I'm so pumped for this. Yes, please check that out. It's the pre-order time. But there is a pre-order, but the size, it's already there is a limited number of these being made. So even the pre-order

could technically sell out in theory because I think the production has already been started. number of these being made so like even the pre-order could technically sell out of sizes sell out and in theory because i think like the production's already been started so um it is your chance to get your name on it before it comes though and it is it is extremely limited so and i think it looks really cool so it's probably there's probably going to be demand there it is and this isn't like something where they just approach us and said hey massonomics here's a shoot let's put your name on it and do it they really were like what what do you guys think would be cool like that is this is the massonomics yeah we can't like understate like how awesome they were to work

with in that they were like hey you guys know what our shoes look like do what you think would be cool and i mean we threw a ton of ideas at them and they made about 98% of them happen. And, and really the final thing, Tanner, you know, like we made all these mock-ups and everything. And the final thing showed up and was like, damn,

this is how we wanted it to look. Like, it's like we pulled it right out of the computer screen and it's right here. It wasn't anything compromised. So it did turn out really awesome. Yeah, that's great. And if you can,

you can use discount code, is it mass or massonomics now massonomics uh that'll also get you a free pair of awesome wraps with your purchase it's awesome awe because the wraps will work on your ankle wrist or elbow unit kind of a universal wrap system but you get a free pair you can buy the shoes use that discount code you get a free pair of wraps with the shoes, essentially. So go check it out. And then last thing I wanted to tell you about today,

you've heard us talk about it a whole bunch of times over the last year plus, probably, but head over to juggernautai.app, and I'm telling you, go on your browser and check it out. And if you've heard us talk about it but never looked at it, all I'd ask you today is just go to the website there and check it out, read a little bit, click on how it works, and you'll find it's pretty simple. What you do is you get the app, you get a download. First of all, you use discount code MASSANOMICS. That'll save you 10%, or they even have like a free month trial that you can just check it out.

But then what you do once you get the app, you go in there, you tell the system all about yourself and what your goals are, you know, including your gender, age, size, strength, experience, recovery levels, and a whole bunch of factors that go into, into that. And then from there, there, uh, I guess you'd call it their programming or algorithms and then everything takes effect. And like the longer you use it, the more it, the more effect that stuff starts to take, and it starts working you towards your goals, whether it's competing in a meet, doing a mock meet, whatever that is. So go check it out, juggernautai.app. Get signed up through the website.

That's where you can use discount code MASSANOMICS. Is there anything else, Tommy? I feel like we talked a about about a lot of stuff here there is other stuff but uh we're already over two hours in so yeah we got a lot of stuff to talk yeah we'll talk about future of massonomics stuff in coming episodes here we got like we mentioned a lot of exciting stuff coming up and we're still we're getting through that lift hard live easy classic hangover yeah go watch the youtube video. It just launched 10 minutes ago. Sometimes I watch the video when it's only we can watch it,

but then I need to re-watch it again once it's live to the public and make sure it hasn't magically changed. It's like when you send an email, then you need to re-read it. I got to watch it after it's on YouTube because it looks different in the browser. So I got to see what it's all about, the YouTube experience. Tommy, where do they find you at? You can find me at Tomahawk underscore D. YouTube because it looks different in the browser. So I got to see what it's all about, you know, the YouTube experience. All right. Tommy, where do they find you out?

You can find me at Tomahawk underscore D. You can follow me at Tanner underscore Baird, but just make sure to follow massonomics at massonomics. See ya.