Massenomics Podcast - Ep. 386: Depth Before Dishonor Squat Company

Episode Date: August 28, 2023

Big Jared and Big Hannah of Depth Before Dishonor join us for this one to talk about the changes in fitness apparel companies, running a 40,000 square foot strongman paradise gym, and nightlife in Lawton, Oklahoma.  Don't forget to check out our new Record Breaker tee and Classic Fleg that dropped this week! Build Fast Formula Use code MASSENOMICS to save 10% on your first order! BearFoot Shoes Use code MASS for a free pair of AWEsome wraps! Juggernaut AI Use code MASSENOMICS to save 10%! The Strength Co Get some Go-To Plates! Swiss Link Use code MASS to save 15%! Texas Power Bars Get the Barbell that changed the game!

You know, thanks for what you do with your podcast and all the rest. You're doing a great job. Hope everybody keeps tuning in. You get a lot of good info, a lot of insights, understandings on how to get strong, how to stay strong, how to use your strength. You do a great job, dude. You make things better than they are in real life, I think.

If you don't follow Massanomics, y'all do it. Social media, website, everything. Massanomics! site and everything. Massonomics. Welcome everyone for episode 386 of the Massonomics podcast, the lifting podcast about near fin recorded live from South Dakota. My name is Tanner and my name is tanner and my name is tommy tommy did you know that uh we were talking about the unpaid and underrated podcast the co-hosts of that who live countries countries apart and who i assume lived a long ways apart from each other they got to talking and i don't think they realize them this themselves they actually live closer to each other than we do live to each other i saw that in the discord and i was a little

bit shocked to be honest. I get it. They live in different countries, but at the same time, when you live, what a hundred and some miles apart, I feel like I kind of know what's in a hundred and some miles of me. Yeah. You know,

even if it was another country, I think I'd want to know, Oh, that other country is only a hundred miles away. What's what's across that border. That was, that was, I think that's a neat, that's an East coast. well it is yes when yeah when you're on the east coast 100 miles gets you like

to a thousand places so right right even the eastern midwest 100 and some miles covers a lot of ground where here you can go 100 and some miles and actually not go through another town you know through another town you know true true that true that um when we you know at the very beginning of each when we hit you have us hit record at the same time i was just thinking so does that match up perfectly usually it actually matches it actually matches up really close like within a half a second just makes it nice and easy our video usually might be off a little bit and then we don't restart the show for like 30 seconds, so that part takes a second. But, yeah, our audio matches up surprisingly close at the beginning.

Okay. Just purely curious. This week, we're in luck. Episode 386, sponsored by some close personal friends of the MassDynamics Podcast. It's sponsored by The Strength Co. Let's hear a little bit more from The Strength Co., should we? This is The Strength Company. We've set out to build a better barbell plate on American soil.

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You were multitasking a lot. I was getting a lot of stuff going on. You were putting on a show over there. Tanner's touching buttons, moving stickers, positioning things. But man, that was a good ad.

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If you haven't gotten a pair of those yet, you're messing up. Tommy, we've got a lot of stuff to talk about today. Oh, do we ever. We've got a dive right in. We've got a sack segment. We've got a what's in the can. We've got some follow-up. We've got special depth before to sign our guests

in a little bit here. And first of all, we just did up the Brown County Fair, didn't we, Tommy? Oh, we were. So how was Lil Jon? That's the follow-up, I guess. Actually, that's what I want to know. How was Lil Jon?

I mean, I'll say I had an incredible time. I haven't let loose like that in a little while. And I didn't know for sure what approach lil john would do for a lil john concert you know because he's not exactly known for having full-length songs he's he's a man of features you know he's got the right you put him on the hook you put him on the chorus and people go crazy so i wasn't totally sure i i expected a lot of like hip hop rap type shows. They'll do their songs. And then once it gets to the part where they have features,

they'll just fly through like 20 feet. They'll just do their verses and move on. So I kind of figured it would be that. But what he did, in my opinion, is probably even better. And I didn't know that he did this. It's basically the Lil Jon DJ set. And so he comes out. So he comes out with, to the start,

the first song he had was Shots by LMFAO. You know, really get people rowdy and crazy. He's doing that whole thing. And then shortly after that, like that kind of, you know, EDM style goes into the next song, the next song. And then all of a sudden he's behind the DJ booth, just being the DJ the whole time, hosting the party. And then every so often when one of his songs would come into the mix, then he'd run back

out to the front of the stage, sing, snap your fingers, do your step, you know, that whole thing. And then to the window to the, you know, he'd come out for his songs and then he'd go back to the DJ booth and do that. And man, I had a ton of fun. Like I get it. DJ shows aren't for some people. Like a lot of people are

like, unless someone's up there playing a guitar, it's not a concert, you know? I'm not of that mentality. I'm of like, Hey, if you can have a host a party and make everyone have a good time and get people dancing to me, that that's worth the price of admission. And that's what he did. There are a lot of people there. I felt like there was, but I don't, yeah, I felt like there was, but I don't go to enough of these. Like is like my third one ever so i have a hard time saying what the gauge is yeah what the gauge is but uh i mean i felt like it was pretty busy how was hinder i didn't make it to hinder so like how does that work was there a long break in between them oh well the way it works is that we have the best camping site in the entire thing.

So that's going to be like, how could you just be like, no, no, we'll show up. Yeah. So we can literally while we're, yeah, you were at the fair. You just weren't in the car. So you can sit there like, Oh, they're singing lips of an angel right now. I can hear it clear as day. It's probably going to be done any minute and that gets done. And then you go, okay, yep. There's no more music. Better get in there. We got in the gate. i think the concert started in two minutes after we got there like i mean it's perfect timing you know enough to put down a 12 pack of modelo at your camper and head on in prime the pump as if you will it's i didn't realize that your brother told me this hinders lead singer isn't a part of the band so i, well, what are you even going to see then?

It's a different guy. And also, a lot of times when they get a new guy, it seems like they get a guy that sounds a lot like the original guy. I saw some clips and I thought this guy sounded nothing like the original guy. You could have picked anyone. Maybe he was having an off night. He sounded fine. I might as well get up there and sing Lips of an Angel.

And I'm like, what are we going? are we going out of the crowd uh yeah uh so that was the only concert you went to then uh that was the only concert but yeah I could hear all of them pretty well right from yeah for my own house yeah not too far from your place yeah by the time that one was done though I was I figured I'd had enough fun for the weekend. I needed a couple days to recover from that. Big David's asking, did he get low? Yes, he did play Get Low. I think he played, I mean, to me, he played all of his songs. It was also funny that he had a Crazy Town shirt.

Do you remember Crazy Town? You're my butterfly, sugar baby. Oh, yeah, yeah. He had a Crazy Town shirt on, which I thought was really funny. Someone threw a cowboy hat up on stage, and he wore that for most of the concerts. okay yeah it was it was a good old time yeah and uh did you go on it did you go on any rides at the fair i didn't go on any rides but my boy did go on a fair number of rides which was uh his almost his fourth fair experience you know that same exact carnival was

at the sioux Empire Fair two weeks ago yeah we went twice that week then we went to Okoboji where he got to do rides there and then he got to him here so this this boy's been on a ride kick lately yeah right starting to think carnivals are just a part of everyday life yeah I was there several days taking kids on rides so I got a lot of fair fair a lot of fair food and I a lot of fair food. And I got way more fair. I guess all my kids are getting old enough to go on rides of all various states. So I'm like at the fair every day, almost when it's here, my oldest son was like, Oh, I wish the fair was here longer.

And I'm like, Oh, I'm so glad the fair is not here longer. Like actually, actually what I told him is, and this is what I honestly believe. I'm like, nah, you would start to not like it. And then like, if it's here too long, you're not, it's not going to be cool and fun anymore. You know, it's got to only be here for a certain amount of time. It's the excitement.

But also when you're that age, it would take quite a while, I think, for the excitement to run. Yeah, and he's got like a week pass. So him and his friends go every day. Are they just there all day long, hitting the rides? Yeah, basically they're there all day, every day, and hanging out and doing kids stuff. Luckily, the weather that we had for the fair was not the weather we had for the Lift Hard, Live Easy Classic, though. Yeah, it was pretty decent, I guess.

It was hot out there. Yeah. That reminds me of the follow-up, too. Were you there Saturday at the fair at all, then? And were you out late on saturday we were we were no we were at the fair from because my boy was that was when he was doing rides so probably from three to six or seven okay okay because this this melds our brown county fair talk along with a follow-up of mosquito talk because, uh, like Thursday of last week is out in my yard.

I wouldn't hardly noticed a mosquito Saturday. It was like a plague. I mean, we talked about mosquitoes. It was legitimately like, like, uh, Lucifer unleashed hell of mosquitoes.

And I talked to some people that they said by Saturday night at the fair it was like it got it's like they literally came like in a swarm about the time the concert was over and it was like uninhabitable because the mosquitoes like just like at the flip of a switch got so bad and I noticed that like you could not be out you know we talked about how if it was a certain way you wouldn't be able to have a party I swear to god I had to like do something in the backyard and I ran because it was it was horrific see I so yeah okay so that is interesting you said that because so we were back I honestly Saturday night I was so dead from the night before I was sleeping by like 8 30 so I missed out in the nighttime part but

even the next day the mosquitoes like in the yard we noticed were kind of bad and what's crazy is my boy got a bug bite on his forearm and we for real thought it almost looked like he broke his arm I've never seen it was a lot it was like a visible large lump and the only reason we thought it was a bug bite because there was a little red dot in the middle. Like, yeah. And it was like swollen and hot. Like, you'd think he had a bruise or something happened. And then my wife looked up.

I'd never heard of this. Have you ever heard of Skeeter syndrome? No. So that's what apparently this was, was Skeeter syndrome. And it's when people have a severe reaction to a mosquito bite. And it took like four days for this thing to go down but it it was a severe bruise and it was there was a lump you could grab it move it it was kind of crazy so those bugs nothing to mess with nothing to mess with at all and now and they've been aerial spraying pretty hot and heavy since that and now they're like they're gone or i

mean not gone but like you can be outside again. Yeah, there's Skeeter from Doug. That's who that is. That's Skeeter. If you've never seen Doug before. I forgot about that. Doug's good friend. Old Skeeter.

Well, we got a little can segment this week, don't we? When we say can, we mean bottle. segment uh this week don't we when we say can we mean bottle bottle so this bottle is steam whistle canadians canada's premium pilsner this is a big joey right big joey and big steve brought this imported this down they snuck it across the border from canada for us and i do remember he said it's not a not a twist off and it needs to be drank cold it smells like a green a beer that comes in a green bottle when you open it what skunky that does doesn't taste skunky though at least mine's not. Maybe yours has been in direct sunlight, though. No. It tastes fine.

See, I enjoy this. I think this is good. I, yeah, I enjoy this. This is good. I don't know if it's that different than any other beer that comes in a green bottle, if I'm totally honest here. It is crisp, light, and refreshing. I don't really like the smell. Yeah, you just got to ignore that part.

Yeah. That, uh, that's not bad. Yeah, I'd probably give it a three and a half. Just because a beer's got to be pretty special to get a four. Yeah. I'm not sure. There's just something that's just giving me a slight thing, so I'm going to give it a three.

It's not bad. It's good. I mean, I actually would even say it's good. I don't think a three is a bad rating. This seems like a very robust glass bottle, doesn't it? Like it's good i don't think uh a three is a bad rating this is gonna this seems like a very robust glass bottle doesn't it like it's kind of real thick really real thick canadian glass so it weighs more than what a what a beer bottle should right it is heavy yeah do they have refunds in canada on bottles yeah it's probably in some weird canadian currency that doesn't make sense yeah you get five dollars a bottle and it's 50 cents in america it doesn't actually say it on here but maybe they don't have to do because in south or in uh america it's just certain states

you know so that's always the thing on the bottles like michigan uh i don't know i don't know the states yeah that's not a thing in south dakota right i don't think. I don't know the states. Yeah. That's not a thing in South Dakota, right? I don't think so. I definitely would have taken advantage of that when I was a kid, if that was the case. For sure, right, yeah. I would have been just running through garbage cans. So just to recap, you gave the steam whistle a three and a half?

I gave the steam whistle a three and a half. I do like this. I'm definitely going three. I'm real solid on the three. I like it so much, I'm going to chug the entire thing right now. Yeah. I could drink a sixer of these and not break a sweat, I think. Easy.

Yeah. Okay. We also have a sack segment, and we have Strongest Man on Earth. Maybe we should save the sack segment for later after our guests uh give something to look for everyone something to look forward to their uh strongest man on earth aka the shaw classic went on this last weekend break it down tanner well i guess biggest note i guess people are just are just calling it strongest man on earth now and not the show i was. I was surprised. Did that happen this year?

It seems slightly confusing maybe. Yeah. Yeah, he got like the go-ahead to call it that. Well, what does he need permission from to call it that? I'm not sure. I mean, is there anyone stopping us from calling our show the Strongest Powerlifting Meet in the world? I don't understand exactly.

Is there a governing body? Well, I would just assume there's something with world's strongest man that he had that he had to make maybe make sure legally that they're not like uh stepping on the world's strongest man toes but don't you say that's a different name why why does this right right maybe it yeah but maybe it's maybe you can't just assume it's different enough to not have issues because i would assume World's Strongest Man doesn't like it. Probably not. We're going to make a show and call it World's Strongest Man on Seven Continents.

Yes. So I guess it's Strongest Man on Earth. Strongest Man on Seven Continents. So that's what we have. No one can take it. And it happened this weekend. There's 14 people competing. Really a star-studded lineup of competitors.

You know, like, kind of, they for sure got the best of the best to come out there. And not going to give you a full rundown on it, but they did, like, eight events. It was four events each over two days. We could get Nick Best on the phone. He could give us a full rundown. He would give us a long rundown. There's no doubt Nick would give us the full. He has prepared the rundown.

Yes, he would give us very detailed rundown. They did four events each over two days, and just of it, very heavy events. So it's kind of brutal maybe for the people because it's just really heavy. But anyways, the final result, did you see who won? Brian. Brian won, and this was his final competition.

He won last year too, didn't he? No, he won the first year. Oh, last year wasn't the first year? And then the last two years have been Trey Mitchell. Now this is year four. It is? God, my brain is so off on this thing. Yeah, the first year they were in like a garage because it was during COVID.

Oh, okay. And then 21, Trey won in 22. off on this thing yeah the first year what they were in like a garage because it was during covid oh okay yeah yeah tray one and 22 last year was their first year in the budweiser that's what i'm thinking of yes okay wasn't it at like brian's didn't he have some compound that was at the first two years was the first year it was because it was literally like nobody there because it was right it was the heart of covid you know so they couldn't get together with more people than that, I don't think. So he won the first year in 2020, and now he won this. He's been advertising this is going to be his last strongman competition ever that he's participating in. He won.

He ended up with 96 points in first. Mitchell Hooper got second with 89. They're pretty neck and neck throughout most of it, but Brian pulled away by quite a bit. And then Tom Stoltman came from way behind to get third and 82 points. He actually won like three or four of the events, I think. Really? What really killed him is the first event was the log,

and it was a Trump log where there's three different, where it has a picture of Donald Trump and it says, make America great again. It's a giant red log. No, where it's three different weights and one rep of a heavier one is better than any reps of any lighter one. And Tom went out and tried the heaviest one

and didn't get it. And I don't know exactly what happened, but he ended up zeroing altogether. So got zero points on that first event. And in hindsight, if he would have just put anything together in that one, it's very possible he could have bet, you know, because he took a zero on that, so gave up way too many points in that one event.

But got third of note. Evan Singleton got fourth. Big Trey Mitchell got fifth. Thomas Evans, sixth. Big Bobby Thompson in seventh. And then Kevin Fares, been on the podcast before, ninth. Let's see. Nobody else that's been on the podcast before, so I will not talk about them.

They've not earned the right for us to give them any promotion right but of the funny thing is the meme particularly funny is the meme of brian awarding himself the to tie in both trump and obama here he's have the obama meddling himself which is an interesting thought here that it's his own competition when you win and luckily enough for listeners i do have like particularly interesting insight into this you have very direct experience here now it wasn't called thank thank god it wasn't called the tannerbeard classic it was just the massanomics showdown and we hadn't yet came up with the title of the strongest man on seven continents yet either yes um but the first two years of us doing the strongman showdown i participated in it in it of course i guess i participated all three years i think you did this

just the second year was the one you were in on um but i won the first two years i like to say it didn't really feel like what it doesn't i mean that is so different because you had you had the exact same training facility as everyone else you know right right i'm trying to remember the second year did you beat greg was it just by like a point or two wasn't didn't it come down to that greg i think technically actually got third him and tyler like almost completely tied for second place but i didn't beat him by very much but i did i did i the second the first year i don't think there was anyone very close at all in the total points the second year was very close like all three of us were were very very close and greg um i think greg kind of didn't do great on the stones.

Well, I was going to say, I feel like I had a direct effect on that because me being, what was, was there 10 or 11 competitors? Yeah. And I was sitting in about seventh-ish. And for the stones, I did, what was the 300 or 350? I forget what one it was. The heaviest was the 330. 330, okay. And there was also 300. I had had never done it ever and i did it for a double and greg didn't get it at all and so that like right made me jump

ahead of him in that and that kind of right he lost there's quite a few people that jumped in between him on that last event i mean that's all part of it it is yes every event is is part of it but so yeah i did win and there is like i do i mean even at the time i kind of have that feeling it's like not as exciting as winning not your own competition because it's kind of like you don't want to look like a douchebag and i don't know if necessarily people took it that way and also like the first year especially like i couldn't not do it like yeah um we're getting this thing off the ground. Like we needed people to do it.

And even really the second year. And it's like, it's a very local thing. And people expect to see the local faces do it. You know, I, by the third year, I did feel like I could not do it. And actually that's part of why I really like switching to the format. We did the third year where it's just all these, you know, red versus blue. So then, like, there's not going to be this one. Yeah.

Winner. You know. Yeah. I still think as a spectator, having the full watching 10 guys go out and watching five guys struggle, three guys do kind of good and crush it. You know, that gets the crowd fired up seeing that. Right. But, yeah, both both both events had their their pros and cons but yeah they were still really fun yeah but so i do have the unique like i

don't know how many people out there have the experience of running a show and then winning it also and i do have that experience obviously not on the stage of the strongest man on earth. But yeah, I do think he should feel a little weird about that. Though that's my take. Like, I think he, you know, maybe it's okay, but I still think he should feel a little weird about it. Yeah, maybe a little. I think he gets a bit of a pass, especially being that it's his last show.

It is. It's Kobe going out. You give him a pass for that reason. It's Kobe going out and scoring 60 points in his last game. People are like, ah, we kind of wanted you to do that. That's very true. That's a really good point. I think you're kind of right.

That is why it does get a pass. No one wants him to go out and get eighth place. They've been like, no, you should have quit last year, man. And even the other competitors, it's almost like you don't want to be the guy to beat him, kind of. It's like a rare, you just want to be there and be a part of his swan song, I suppose. And you want to get second, just barely get beat by him, really. am really yeah then conspiracy theory there would be would mitch hooper have been that aware of that and if you're going to do that you wouldn't say that's what you're doing because then it defeats the whole thing yeah i have a hard time believing that those guys are like oh we have to let brian

win though right i don't know they all have enough of an ego that they don't want to not yeah yeah but then it really makes you wonder. I'm like, obviously this guy's setting up the competition for events that he particularly excels at because how has he done at, say, World's Strongest Man the last five years, but then he's able to come and win and beat all those same people at his... Yeah. It is the whole thing where, okay, yeah, you do good, you pick the events, but if you do bad, it's like okay yeah you do good you pick the events but if you do bad it's like well man you pick the events you know right right and then i think about that like

when when you know we run the strongman showdown was because i don't feel like i ever intentionally picked events that it's like oh i gotta pick the events I'm good at. But maybe even like just on subconscious level that you're like, that you can't like take out of the equation or something like that. Yeah, I don't think anyone at our local event ever thought. No, it's not relevant. It doesn't matter, of course. But it makes me translate my thoughts to him of like, what is he? You know, like that chess press machine.

Right. That one is probably the biggest offender of the group. But the fact that this is his last year, if it was, you know, he has 10 more years planned of him doing this. And it's just every year. All right. Who's going to dethrone Brian? You know. Right.

But the fact that he's done now, it's okay. He can step step aside and then that's not even part of the conversation so right and i shouldn't i'm probably coming off as slightly negative i'm actually uh i'm a big brian shaw fan and i'm glad he won and stuff like that but it's just thoughts i have about uh about um it's one of the only sporting events in the world world actually there's a lot of sports so i gotta back that up there's a lot of sports i don't know anything about it's one of those odd situations where you can you're allowed to host a sport and at the same time compete at the highest level you know that doesn't exist in any major sport where you're allowed to host it, set the rules, and also compete. Yeah, and it's kind of the oddness of being in these fringe sports.

But that's the thing. There again, you can translate it back on our local level. It's like, well, yeah, I'm going to do it. We want people to do it, and we want people to be excited about it. Even like him, even on the biggest level of strong man, it's still quote unquote, just strong man. So it's like, he's like, we kind of need mine, you know, like Brian Shaw. His name carries a lot of weight.

It is good for the sport for him to be in event style. And it is a net loss for him to be out of it now. Yeah. It really does feel like the end of an era that these monsters between end of an era when you look at just that that stage for a while of of eddie and brian and yeah i'm just gonna fix my camera uh you look at that you look at that uh that era of eddie and brian and thor and that's done now that's officially done and Z and Z yes yes and Z like that's done and that's that that's yeah because like when we started getting into

really getting into lifting and like really getting into strong you know watching power it's like all of those people are gone now they know none that is he is the last the legend of those guys was so big like they were all getting better all the time. It felt like you could maybe say Z was getting just past his prime. Right, right. But the other three were on the come up pretty good. And yeah, that's done. Yeah, it's unfortunate. And it's funny how, you know, what I was thinking too,

as far as that sport goes, how fast it can really come and go. Not come and go in the sense that they can't be competitive again but how easily you can forget uh how it changes so fast you know mitch hooper's been on this run for like a year so he's like very prevalent on people's mind and it's like it's not that long ago that martinez was basically doing that exact same thing like when i say not that long ago it's like a few years ago where he was kind of or five yeah yeah someone uh someone could fact check that but it's like he was kind of doing that i think but then it's just like

an injury not even just like not like you ripped your your pec off you know you rip your pec tendon off the bone or you like you completely like blow out your knee but just like a little bit of nagging injury and then all of a sudden you're like yeah what happened to that guy yeah he just like oh he can probably only compete at 85 percent now which means right all right you can show up and come in last place you know it's you can't hang with the best of them anymore yep so that's our strong man talk strongest man on earth we didn't biggest bummer probably is we weren't able to go this year yeah we would have loved to be there uh in a couple ways either have

a booth would be suit would have been super cool at the expo or just go shoot the shit for a few yeah just go yeah so hopefully uh strongest man on earth in 2024. Maybe we'll see if we can make it happen. That'd be cool. Yeah. Damn. That's a busy, uh,

it's a busy month period to go from the lift, hard, live easy classic right into the shock classic. It's a fast turnaround. That's what makes me nervous about the booth part of it. Yeah, true, but still something to think about it yeah something to think about there should we do a uh should we do a what a sack sack oh no um supporting our supporting members

should we do supporting our supporting members that's what i think we should do all right we got a full one this week a lot of people a lot of supporting members doing cool stuff a lot going on yeah a lot a lot of stuff going on what this segment is, anyone that doesn't know, we've got our supporting member crew, our unpaid interns, if you will. They choose to support us. You know, a little subscription service thing that you can sign up for. We'd love to have you check it out. Maybe you're interested and you've been a listener for a while

and you'd like to support us. That'd be a great way of becoming a supporting member. You get access to our Discord community, and you've been a listener for a while and you'd like to support us, that'd be a great way of becoming a supporting member. You get access to our Discord community, a community full of like-minded individuals that usually are not rude. Apparently, occasionally, maybe they're rude. There's one we've had out of the history of everyone in the Discord now, we've had one person that has felt like it was a rude community and did quite a bit of research on that and could not in fact

find anything rude several people actually said this is the most pleasant online community that they are a part of in any capacity you'd be very hard-pressed to find a more pleasant community to be part of i'm not just saying that it's it is a very supportive and positive like go go look up any facebook thread for anything about your local community. Guarantee you this is the exact opposite of that. Yes, absolutely. So, so check it out. We would love to have you become a supporting member.

You know, there's a discount code in there. A few other things that you get as a supporting member, check it out on our website and get more details. But one of the things you get is your, your chance to get on supporting our supporting members. We find out what these people are doing. We try to. We give back to a few of them each week. We probably miss some.

Probably a bunch of people doing cool stuff that we miss. But we hit on as much as possible. So number one this week, Big Brody. This is a cool one. Big Brody from western northeast South Dakota. Opening night football season. Big Brody, big rivalry game. The Roncalli Cavaliers taking on the Groton Tigers. Big Brody playing for the Cavaliers of western northeast South Dakota.

They won 14-0, and guess who scored both touchdowns that's right yep it was big brody two touchdown game in the opening night of high school football here in south dakota so that's awesome uh great game and uh let's see one of the one of the groton tigers players is also a member of the gym he was at the gym with me i lifted with the early morning crew. And this big Ben, also shout out here, he's a member of the gym. He plays for the Groton Tigers. He comes to the gym, and he's in football season right now. He comes to Massanomics Gym in the morning before school to lift. And then goes to school and goes to football practice.

That's dedication. So could you imagine doing that no like being that dedicated as a sophomore in high school i couldn't actually for people that don't know that's a what 18 mile drive tanner is that is that about an 18 mile drive uh yeah i think he lived somewhere in between so i don't know how far he actually has to go that way. Right, right. But still, so he was there at like 5 a.m. today lifting. That's impressive. Yeah, that is very impressive.

Someone asked, I'll jump ahead to this one since someone is asking, Big Andrew Montoya also competed, he competed in the Shaw Open, you know, the Open at the Shaw. And I think he ended up in, maybe it was 15th, Big Andrew, originally from West River, South Dakota, competing against some awesome competition there at the Shaw Classic. You know, like some people that are probably on par with competing in Shaw's group. Yeah, right on the cusp of breaking through. Right.

So it's awesome to be competing there. It looks super cool. Big Andrew, obviously very strong. Other recent podcast guest from South Dakota, Big Corey Butler competed in the women. She got fifth in the women's at the Shaw. So that's also awesome. Yeah.

Big Spoon competed in his first powerlifting meet. He hit a 446 squat, 276 bench and a five Oh two deadlift for a 1224 total. So great first meet there. He must've watched a recent YouTube video that says why you should compete in your first power lifting. I'm not planning any meets here. Oh my God, this video I'm doing it right now. Yeah. It's funny. Cause i know that's not the case but yeah uh big love lady he uh i think

his meat got canceled so he did a mock meet but we'll count it because he was planning on doing a meet 468 squat which is a pr 320 bench and a 518 deadlift for a 1306 total nice breaking the 1300 barrier it's gotta feel. Both these guys just breaking the barrier. That's always a fun one. Big Justin, he competed in a meet. He had a 457 squat, 248 bench, 468

deadlift for an 1173 total. Well done, Big Justin. Then we've got Big Kevin. He hit PRs on all of his lifts, including a 408 squat, 265 bench, 496 deadlift, 1169 total. Nice. Nice. Nice.

Big Kevin PRs on all lifts. Doesn't get better than that. Big Katie, she was on here not too long ago competing in a strongman competition. She competed again. This time she got second in her competition. I think last time she was up two weight classes, competing with two weight classes above her. This time she said she only had to go up one weight class.

So well done, Big Katie, representing again. And last, of course, not least, the Beast from the Southeast. Big Bryce was this week's guest on Unpaid and Underrated, so make sure to give that a listen. Listen to the Beast from the south. I got to catch up. I've missed these last crew falls. Three crew falls in a row.

Yeah, your homies. I know. I got to catch up on what the hell they got going on. So thank you, supporting members. Our guest has arrived, Tanner. Okay, should we do a couple of real quick? Yeah, you go ahead and read the ad.

I'll start booting people here. Okay. You give them kick their asses out of here. Um, this week's episode is brought to you by build fast formula. I was just looking on build fast formulas website. You know, we've got a special ad for them that we're going to read.

It's supposed to read this week. I'm just going to add lib a little bit because I was looking looking on their their website and i was looking at the blitz 3d their uh ultra concentrated pre-workout formula and check it out on their website i just like what they do with their ingredient list here how they uh fully list you know no proprietary blends they've got all the ingredients there. We've got the clinically dosed quantities that they're putting of each ingredient in it. But then when you go down, they really get into why they use each ingredient and why they use the amount of each ingredient that they do. So I like that. I appreciate it. As far as supplements go, that's good to see.

And this pre-workout's only 30 bucks, but it's even better than that. If you use discount code MASSANOMICS, you'll save 10% off of that. Everything on your first purchase there, 10% off discount code MASSANOMICS. And if you subscribe when you're there, if you do a subscription service on protein or pre-workout, any of that, you save an additional 10%. So you can save 20 total percent if you do it that way. Check them out at buildfastformula.com. Link down in the show notes. Thank you, Build Fast.

What's up, guys? How are you? You said 9-10. That's 9-17. That's better than normal. Sometimes we're not that close. Oh, this is bullshit. We have a damn bedtime.

We like to play things loose over here. Oh, are you drinking a brewski? No, it's a zero sugar cream soda. Oh. Oh. Well, we always like to talk about what everyone's drinking. So you're drinking out of a glass. Like, did it come in a can?

Yeah. You want to see it? The exact one? Oh. Oh. Okay. Not sponsored. Not sponsored. Is that a regular can? Yeah. You want to see it? The exact one? Oh, okay. Not sponsored. Not sponsored.

What do you do? Oh, it's the Baja. Oh, Baja. How much caffeine is that? 915 at night? Yeah. I mean, it's zero sugar. That means something. But will that keep you awake at all?

No. No. Honestly, the amount of caffeine we drink since the gym's been open this is nothing honestly it's maintained yeah uh all right so we're gonna jump right into it we've got big jared and big hannah of depth before Squat Co. We're excited to get you on the podcast. It's been a long time coming, maybe a little too long if you ask us. It's been a while, yeah. So you guys do a lot of stuff, and that's it.

That's all I wanted to say, so that's kind of the show. Okay. Obviously, you run the apparel company. Maybe that's what people are most, most aware of when they hear death before dishonor, I think is probably the apparel side of it. But also you've got a big gym that you run down there in Lawton, Oklahoma. You both compete and compete in a strong man.

I think Hannah, you're super competitive and strong man. I'm just around. I'm just around. I'm just happy to be here. I'm not discounting. You're very strong too. I do all right. So we want to talk to you about all that stuff. Awesome.

We have this rating scale on everything we drink. We're drinking Steam Whistle. It's somebody imported it to us from Canada. A little Canadian beverage. And we have this rating scale on everything we drink. We're drinking Steam Whistle. It's somebody imported it to us from Canada. A little Canadian beverage. And we have this scale. It's 0 to 5 JD Power and Associates Awards. It's 0 to 5 and half points are allowed. Usually our baseline is like a 3 or 3.5.

So what would each of you rate your drinks that you've got there on the 0 to 5 scale? Oh, the, the do, man, that's probably a, it's gotta be a 4.3. It's like a 4.7. If you get it from Taco Bell, but if you get it out,

it's a little less, it's like a rare find, especially the zero calories. I don't know. I didn't even know Baja blast. You could get it in a can. Is that a newer thing? Exactly.

Exactly. I was strolling through walmart one night and just found it and then had to buy three cases yeah three she came she came to the house she had three cases like hey look what i found like half asleep well like you have a problem and what do you rate yours um i really love cream soda so i would say i mean for a zero calories zero sugar one uh a 4.6 we're up there yeah so interesting cream soda because we have a lot of different drinks on the show and people send us different drinks and we're not too far from canada we got a lot of canadian listeners and they send us stuff all the time what color can or when you think of a cream soda can or

artwork on a can or like you know the color scheme of a cream soda can what colors when you think of a cream soda can or artwork on a can or like, you know, the color scheme of a cream soda can, what colors do you think of? It has to be like cream, orange and brown. Right. Yeah. That's the right answer. That is the right answer. In Canada, their cream soda is like denoted by pink, like they all have pink cans when it's cream soda. I don't put those together.

Like strawberry and cream or something. Yeah, no, no. Like cream soda is almost just like an offshoot of root beer, kind of like where it's like root beer-y colored cans, only now it's like. How do you say root beer? How do you say it? Hold on.

That was good. I actually didn't. Did Tanner say it weird there? I actually didn't even notice. What do I say? Root or root? Root. Root. So wait, what do you say? I say root beer.

Y'all both say it weird. It's root beer. So we say root. Root beer. say it weird. It's root beer. So we say root. No, no, no, no, no. Root beer. Root beer. There it is. Yeah. Root, there it is.

I like that. Yeah, yeah. Ah, root beer. Yeah, so geographically speaking, we're directly north of you, too. This is like a. You just look up at it? Well, I'm saying It's almost exactly north, which is kind of

we're like 13 hours exactly north. If you just got in your car and drove north, you'd hit western northeast South Dakota in about 13, 14 hours. We just got an oil change, so we could actually do that. Damn, Tanner. Tanner, you're not lying. I'm looking at the map. It is almost perfectly north.

Yeah. I think Highway 281, like US Highway 281, like runs almost like right by. It is right here. Yeah. Yeah. Which that runs through western northeast South Dakota. You said central, and I was like central. Okay.

I thought you were just, you know, considering our time zone, like you researched it. Well, I thought you were central, but I were central but I just kind of making sure too yeah no we are like directly north of you and I've gotten the pleasure of being in Lawton a few times too and we can talk more about that but first I think

like your superhero origin story, what – Depth of Fortis Honor, how and when did it start would be – I think our dog is stuck in a closet. Someone to grab a rope. So the – Trapped with R. Kelly. The brand was started, think 2016 uh 20 like late 2015 2016 um

pretty sure i always have to go through instagram and kind of see like when do we start yeah honestly i'm pretty sure you know the beginning of 20 sure, you know, the beginning of 2016. Okay. You know. And what was the, you know, what did it start as exactly? Like, in your mind, when Depth of Fortisana starts, what does that mean? Is that when you sold your first t-shirt? Or, like, what was the start? Or what was first? Because, like, massonomics is several different kind of things, like what you do too so like what was what do you consider the start so kind of when i was the idea was conceived you know coming up with the plans and you know the first shirt sold we well i can't

think of the date for online but we used to sell shirts you know in the back of my car at our other gym we weren't actually allowed to sell shirts at the gym because we were competition. So you can only sell shirts outside the property. You can't sell them in the gym unless we get a cut. Really? Okay. But yeah, that was, you know, that was the, the early days, but yeah, I'd say 2015 is kind of when we kind of like come up the idea

just you know like hey i want to start a shirt company or a brand okay it's gonna it's gonna be like this what was the what was the start of the name like where how'd you come up with it like what was the like had that been around and you're like yeah that's the name or like what was that like it was actually one of those um um random name rapper generators no it was uh i was like what you know at that time it was just you know how the brands did the alliteration and just we were like i was thinking okay what what will work for a brand that's very just getting catchy name and i can't remember exactly how it came but just i knew when it when we thought of it just stuck like well perfect and then we just went from there and so then was it like immediately the name came about and then you like were you printing shirts the next week

already with the name on it is that how the first one went? As soon as the name came, I was like, holy shit, that's great. It just flew with it. Was the first design just the name straight up on the shirt and people were like, you were like, buy this? No, it was actually a wolf. Oh, okay. What brand is that now? Santa Jerry. No, the dark sport wolf oh yeah i know what you're talking about whatever the bodybuilder's wearing now it was one of the one of those like

just shitty wolf in the front okay what can we put on a shirt a wolf fuck it so you have the have you ever brought it back since that design um once yeah one well the first shirt was all cotton so it was terrible that's also that's also part of the game is figuring out in the early days like what shirt am i supposed to use here people like yeah so did you have like some jump start on some of that like you hadn't like worked at a print shop or done anything like you didn't did you because we didn't know that shit at all like when we started that you didn't either or no i just for the shirts we i would look at my old shirts i tried to figure out okay who left the tag on so i can see what brand they use yeah and all the brands back then able to tear the tag

off and put their stuff on there but eventually we found one shirt that fit really well and just went with it it was the whole uh next level yeah the first thing was whole text the whole shitty text one yeah yeah might have been from frank yeah frank frank pitches that one because he's got us to use that one before like when we were actually in i mean you probably experienced this like it's like in 2020 we had a really hard time getting like next level black t-shirt blanks for a while there. And yeah, we were using like tall texts and some other ones there for a point in time. They'd always have holes in the armpits. I mean, they're like two big arms and a big neck.

So did you have any resources like that was say like Frank up and running already that, like, did you know him or was there anyone like that that you were leaning on at all? So Frank started a year before us. Um, I think from lift evil for anyone that doesn't,

if we didn't say that Frank from lift evil, that old son of a gun. He sucks. We would, uh, it's a terrible a terrible we just kind of run uh just run ideas off each other and i'm kind of like asking about his art and stuff like that and he's kind of helped me along the way um really nice guy we'd sit there and watch his uh um he do his live videos just drawing. Just drawing his logos. And then I was just kind of asking questions like, hey, what do you think about this? How'd you do this?

How'd you do this? And a lot of the times the other brands I would ask, they'd just be dicks. But Frank was the only guy really welcoming and just helpful. Yeah. So they got lucky. And then I beat him in a shrimp eating contest. It doesn't talk to us as much anymore. Did you actually beat him in a shrimp eating contest? I beat him in a shrimp eating contest. It doesn't talk to us as much anymore. Did you actually beat him in a shrimp eating contest? I beat him in a shrimp eating contest.

I beat him in a sushi eating contest. Damn, that's pretty good. So do you know how many shrimp this was? Was there an actual number to it? Was it 47 to 43? Oh. 43. That's a lot.

That is a lot of shrimp. Have you guys been with Frank in person? Yeah, we met him at the Arnold. That's right. Frank is a huge man. That's what I'm saying. That seems shocking to me that he wouldn't meet you. And then I went up there to...

He's just not fast enough. He's not fast. I went up there for work. Why not? See you next Thursday. I went up there for work. New Jersey for work for a week. And we went to an all you can eat sushi place and we were just talking and there was a, like a lull in the conversation. And there was like one piece of sushi left on the plate. So I made sure I grabbed it.

Like I was like, beat you again. And then I paid for it. I don't know if you again. And then I paid for it. I do like how there is like a community, you know, there's kind of like a, you know, for anyone in this, if you, if you don't suck, you get to be friends with a lot of people that are doing the same business, you know, doing the same thing. And it's like, we talk to, I mean, you guys, Frank, Nick from Live Large, like countless other brands and companies that have helped us out and just tons of different, and just sharing information back and forth and all kinds of stuff like that.

And it is like a community behind the scenes, especially, like I said, if the people running it don't suck, then it's fun, you know, makes it fun. I don't know why you talked to us then. We ran out of everyone else. That's why I took so long. We'll get to the death guys. Well, okay, we'll do it on Thursday. We need at least three friends.

Here's a question I want to ask, as long as we're talking about the apparel stuff. This is what I like to hear from other people that are in this business. If someone comes up to you, which I guarantee this happens, it's not hypothetical. Many people have probably asked you this. They want to start an apparel business today, and they say, and for anyone listening, you didn't you couldn't audibly tell you both laugh because that's the first of all that is the correct first response is to laugh when someone asks you and then they say what what do we do so what's your advice

you know if someone asked you that question um first the first thing just be prepared not to have life ever again. I don't know. What I try to tell people is, Hey, I want to start an apparel company. I'm just like, well, make sure you find that niche that everyone can really appreciate because a lot of those brands right now are kind of copying whatever else is doing before and it's very saturated so you're gonna have to find where you fit in and then really dig in because right now it takes something special to kind of break that mold yeah you know because everyone has a brand and it is it's wild you know back in the day there's only maybe i don't know five or six

you know right well i mean five or seven and there was a lot that just sucked really bad too you know well how hard uh would it be you know if you hadn't started in 2015 and you got the idea tomorrow and you were gonna just try and like you had hadn't even started an instagram page yet or any of that like i know it would be very tough for us to figure out a way to make it work starting right it'd be way harder than it was starting in like 2015 honestly what i what's what's very popular right now is all the anime shirts all you gotta do is throw an anime logo on there and boom done back in our day that's the cheat code

let me get my pen here well it was food back in our day hey go put a go put pizza on a barbell boom and now it's if you put some sort of anime style shirt knee sleeves kills yeah you do kind of i kind of

forgot about that i'm just i don't pay enough attention it hasn't clicked with me but you do got a point there yeah it is the anime thing big time right now everyone had a future and they just like went with it just you know yeah are you guys animate are you anime people like do you follow i watch whatever he watches and i'll get into it a little bit i'll be like wait what happened it's on subtitles then he has to explain some stuff to me yeah tommy i know you have a little bit of a background i have like none oh when i was growing up i was all about anime i'm like and that was when it was kind of hard to find you know when you're a little kid in like the early 2000s late 90s you know you'd have toonami you'd have your dragon ball z

and some gundam and there'd be like sailor moon but you're like no i'm a boy i don't like sailor moon and then obviously pokemon but like digimon too there wasn't a ton of anime that now you can like get it so easy like there's unlimited supply with everything it's the the cool thing to do you know because i remember you know and that was yeah and also yeah you're you're right like then it was a nerdy thing it's like oh you're into anime it's like no that's like what like nerdy kids do and now it's like popular yes which is kind of funny but i think i almost wonder though do you think like it was the same thing a little bit with like marvel and comic books and that you know that was a nerdy kid thing and now that's just pop culture now it's for nerdy so it's just like normal culture too it is i mean even video games a little bit too then were sort of nerdy things

and now just everyone games, watches Marvel, watches anime. It's rare to find someone who doesn't play video games honestly. We go to the gym like some guys, they were raiding they're in a raiding party and the hack squad they're on their phones like, what are you doing? Oh, we're in a raiding party.

Carry on. I'm going to go eat dinner. Or a powerlifter, guys. And then someone playing pokemon go in the gym oh they said yeah the gym is a great place to get good uh rare pokemon okay you could you should put a banner on the front of the gym that says that that's a great place yeah yeah billboard yeah billboards are expensive why don't you guys tell us um it depends it could be way different here than it is there even too because we've gotten some some that we've gotten were really cheap like in 2020 when we did or i don't know when yeah it was 2020 yeah when no one was buying billboards we got it like legitimately i don't know if we Yeah, it was 2020. No one was buying billboards. We got it like legitimately,

I don't know if we've said before, but I think it was like for $250 or something like that in 2020. And because no one bought it, it stayed up for what, four or five months? We got it for like a year. Yeah, because nobody was. Yeah. Yeah. Got to understand the market conditions.

We were going to buy one, but it was like $400 a month. And that's closer now to. understand the market conditions. You're going to buy one, but it's like $400 a month. Yeah. And that's closer now. But just imagine the Instagram post you're going to get out of that billboard. One post. Can you put a price on that, really?

I don't think so. Actually, we probably could. I mean, there is a recording. So... Yes, you could actually find out. I don't know. I'm an ad. Just for the irony. You've come out with... I don't know if you have reporting. Yes, you could actually find out. I'm going ads. Just for the irony. You've come out with, I don't know if you have any idea how many designs you've had, but

it's a lot. They don't need a number, but how often when you're coming out with something, how often do you think something's going to kill and it bombs? And how often do you think something like, I don't know, and then it's awesome like that happens right every drop we do this every time the i don't know thing seems to be just forever because well in my head

oh people should like this this is a cool logo if they don't like this fuck them but the whole time it's like i don't know who i don't like this, fuck them. But the whole time it's like, I don't know who, I don't know what people like anymore. You know? Yeah. It's very frustrating. Do you feel like, do you feel like you've gotten any better at guessing that as time has gone

on? Like we talk about this and I, I don't know. We said like, maybe we used to be, yeah, we used to be maybe right. 30% of the time.

I don't know. Maybe we're right. 35% of the time now. Yeah know maybe we're right 35 of the time now yeah i say 30 like 30 sometimes i know okay this one's very good it's gonna be great but i don't know during drops we'll sit there and we'll make little guests like we'll guess okay which one's gonna be like the top three and it's like hey guess what this one's doing like what the fuck like the worst one we picked like it's gone almost gone it's rare it's rare that we can really guess it at this point that is that wouldn't it just be amazing if you just knew though wouldn't the business be so easy if

you just knew what was gonna happen it's like you think in you know i don't know like six years you learn something how many how many shirts do you guys each have i don't know like in your it's black it's just like a black abyss and just like what do you do with your like because do you do you ever do you ever rotate them out of your personal uh shirt pile and they go somewhere else like do they well we have a few closets so the old ones end up another closet eventually oh i forgot about this one or they're my kids now okay yeah but i mean you have to have like you have to have a ton of them i mean i know we do where it's like i don't even know what to we will eventually take him to the gym and just be like, yeah. Yeah. A lot of times, like I can get one, but the extra large will sell out.

So Jared doesn't get one. Yeah. If I really want it, I'll take it. Right. But honestly, I just have a few that I really like and I'll wear the shit out of those. And then eventually something else comes out. Yeah. You know what's funny, though?

You say if you really, really like that same thing happens and you say, if you really like it, you'll take it. A lot of times, like, uh, I wear, I wear a two X and, and I'll think, and sometimes if two X is getting down there and I back, I really want that shirt, but also the business side of me, I'm also, it's just a one shirt, but I'm like, to be honest, I'd rather sell it than even keep it. I'd rather sell that one shirt than keep it. And it was kind of a funny

thought to even care about just one t-shirt but because yeah i have so many just in the closet mostly they mostly just collect dust or spiders yeah and so like do i really need another shirt to add in the pile we'll be at a show or something we'll have like one extra small left because that's what i wear and i'm like all right if it doesn't sell today i'll keep it and then it always sells so i'm just gonna keep saying that about every shirt on the table if not if then they'll all go then i won't get one that's the secret okay so gym wise you know i think maybe less people in the you know i'm sure around lawton everyone knows about the gym but maybe nationwide less people are aware of the gym you're owning there but you've got a big gym that you're running also too right well yes so we did we split it between me and my business

partner he recently moved to new york so i bought his half out last month. Um, so now we are pretty much the full owners of the gym. Um, and that's very stressful. Come to find out, Oh, let's run a brand. Hmm. What else should I do? Add another business. Okay. Great idea. So it's, we live there now. We live there now. Okay. Okay. Uh, okay uh what uh how many square foot is the gym it's big like physically it's got a big footprint 22,024 no i think it's like 40 it's huge i mean that's enormous that is that is huge it's so big those four rooms 2666 you'll have to do math i don't know it's about 38 yeah yeah so about 40,000 square feet so what are the what are the four rooms like that's huge what are you putting in there so the first room is our is about 20,000 square feet it's got a strongman like a whole

strongman section in the back one side is powerlifting and the other side is Olympic weightlifting and the front is just machines so we have for powerlifting we have six six combos eight squat racks and then for the strongman we have all the strongman equipment you could ever need you know 10 logs power stairs single finger everything you know that is an enormous amount of equipment when you're talking about the number just the number of racks and combos that you have that's huge are there any how big is lawton and are there any other gyms that are like are there any strongman power lifting like real strength training gyms that other people go to or is like this the place

to go to we are probably the place there there are a few smaller gyms um you know there's one gym their their bathroom is about the size of the gym itself yeah i'd say the bathroom takes up like maybe a third of the gym so but other than that we're pretty much the only place in lawton that has that sort of um yeah you know definitely the biggest most specialized gym in the air in the town probably in southwest oklahoma overall fitness yeah we have a plan of fitness down this somewhat down the street and lawton everything's down the street so yeah well that's that is an enormous gym though like i just it's hard to wrap oh like people aren't aware of like their posts are like doing real estate prices in their

mind and like what you'd be mad you'd be real mad to hear what we pay for it it's it's great but it's also like we can invest so much more into the gym too which is really nice that able to get all that stuff in there right because we get to not pay all of it in rent and just put it right back into the gym right um so you've got a ton of equipment so this is kind of an interesting question i think um do you have a favorite uh piece of equipment that you've got at the gym or like anything that really sticks out to you that you just think is particularly bad-ass or that you just really like equipment wise? Lately. My favorite is our new Viking press.

One of our guys welded it for us. It is, it is, it is smooth. Honestly, it is probably one of the best press machines I've ever had. And it's, and it's welded by a friend locally. And then maybe it's like the tsunami bar is fun. All the band bail. I'm trying to think what my favorite thing is. I don't know. I just got a block

for Worlds. I just got a big old block. Is it like a loadable block then? But it's really heavy on its own. Well, I think it's like 135 MT. Yeah, it's already over world weight as MT. It's like a strongman's paradise, honestly. Or actually, I think we have the whole line of Rogue Monster Bells.

I think that's a really big feature to have because not a lot of gyms even have one but to have the whole series like in the gym i think is a really cool you've got the big kettlebells up to the 203 pounder or whatever that is no like the big the circus dumbbells oh you've got the oh wow oh yeah okay yeah i don't see hardly anyone that has yeah that's i actually don't know you could buy these things i thought these were like a one-off thing okay yeah we bought some and won some so like we did at a contest to win some and then something then we bought the other ones to fill out the the arsenal if you will that's really cool um like we don't like i'm not going to ask

you dollar numbers but like i having owning a gym myself and just thinking, you have so much equipment. I don't know if people would wrap their head around about how many dollars worth of equipment you've got in that place. It's kind of wild. Most of it's in rubber. Horse stall mats are way more expensive.

That's our retirement plan. Sell the horse stall mats are way more expensive than you could ever imagine. That's our retirement plan. Sell the horse stall mats. At retirement age, it's like you must pick them up and take them away, though. We will not be moving these for you. I don't know if you saw, we were just saying, I think it would be a hilarious strongman event. I think it's a loading medley or a moving medley where it's there's a pile of 10 mats

and you just have to get them 50 feet and you can do it however you want. Do you try and drag three at once or do you just roll one up and run with it and then come back for the other ones? Have you seen the gripper tool for the mats? Yeah, yeah, yeah, but you can't use that in the event. Are you sure

it's in the rules? I saw that this morning. Yeah. And I was trying to think of what kind of comp that would be. So just five of the shittiest events you could think of. So the map. That's what we were thinking. What else do you got? Events. Because I was in the office today working.

I saw your post and I was like, hmm. Reload a weight tree. See, that's the concept. Yes, this is the the concept make it like a full a full set of kilo plates and they're like laying face down and you got to pick them off the ground and put them on the tree the 50 kilo uh calibrated plates all face down that's a good one yeah it's like the most dangerous uh annoying events like not fun to watch even you have them like five bars that are all just overly chalked and you have to clean them all oh what do you you mean like when i go to the gym every morning it sounds like what you're uh so do you guys uh what would be one piece of equipment then that you would like to add

that you don't have is there anything you don't have yeah do you have a wish would be one piece of equipment then that you would like to add that you don't have? Is there anything you don't have? Yeah, do you have a wish list or is the wish list done? I want an elite FTS leg press. I already know what it is. You mean the two, what about like the. Oh my gosh. Those are sweet.

That's it. And then I think Westside has like a pendulum squat. Yeah. Swing. Yeah. I don't know if it's any good, like a pendulum squat. Yeah. Swing. Yeah. I don't know if it's any good, but it looks cool. Yeah. That elite FTS.

The signature ISO leg press. Yeah. It's like, what is it? Six or 7,500. Yeah. Yeah. Right. Yeah.

It's like a small car. Yeah. But it looks so nice. One of these days. It is. It is. I mean that i i agree that would be a that's a that's an awesome dreamless choice right there that's a good choice so do you spend more time oh go ahead yeah big slater oh like the big like austrian oak slater log we have a female log but not like the big beefy one so are they do you have slater logs like

smaller yeah you guys do have a crazy amount of stuff though like a real it is like a strongman paradise for sure um yeah yeah yeah it makes me straight down yeah it makes me want to be there for it uh uh so do you spend more time right now maybe it's maybe it's different right now but generally do you spend more time working on the gym with the gym or with the merch the apparel company so lately it's mostly been the gym um just trying to get everything up to date man i actually i haven't trained in like two months, you know, we had the regional qualifier last week and then I said, well, I'll do it anyway. You know, I skipped, skip the deadlift.

I skipped the circus dumbbell. I threw bags, I carried the sandbag and I skipped the farmers. I was like, well, I paid for it. I might as well do it. Yeah just i just i don't know i feel like i need to work on the gym more just because you know it's so new to us just kind of get everything going you know get those systems in place so you'd say your training is obvious is definitely the ball that you're having to drop out of the group out of the different balls you're juggling them though and even the brand stuff too like i've had uh like right now if i'd say gym is 70 and the brand is 30 um just you know it's only been maybe a month and a half of us having it so i have to make

sure everything's you know yeah smooth and that makes sense i mean there's a lot more at stake with a gym a massive gym with a lot of equipment than there is with you know the apparel thing you can make it as busy as you want it to be, you know? And it pretty much runs itself. As long as we just come up with marketing stuff, logos, it seemed to take care of itself. I mean, I mean, you make that sound really, you know, really simple. I mean, it's like, as long as we're always coming up with new stuff, we're always doing new stuff and promoting it. We're good. As long as I'm working really hard with new stuff forever, we're good to go. As long as we're always doing new stuff and promoting it, we're good.

As long as I'm working really hard, it's going to be okay. No, if I can kind of put it on the back burner compared to what I was doing for a little bit, it should be fun. You know, famous last words. Right. I am shifting my focus back. You know, we just had that drop with everything last week. And then we're getting ready for a new one. Before then, the whole month of last month didn't have any drops.

So I'm getting back into the swing of things. It's like the first month we took over the gym, my full-time corporate job went nuts. So I was actually gone Monday through Thursday every week. So he was running everything. Perfect timing. Yeah. Oh yeah. The week I take over after coach CrossFit classes, I have to do clean every morning. It was, it was, it was fun.

And I was like, I gotta go. Bye. I'll be back on Thursday. I'm going to Florida. Do you think you, so I mean, you said your training's been suffering even because of you just don't have the time. But like, say you get a little more time, you get some breathing room. Will it be hard for you to train? Like, can you ever just go to the gym and be like, all right, I'm training, you know, like forget everything else. I don't care if that's out.

Like, I'm just training right now for the next two hours. Like, can you do that? I almost't care if that's out. I'm just training right now for the next two hours. Can you do that? I almost feel guilty that I, okay, should I train for three hours or should I work on the gym or the brand for three hours? Which one's going to give me the most return at the end of the day? Because subpar lifting or brand know, I don't know. Yeah. Oh, we get it. We get it. Uh-huh. Yeah. So I can get my deadlift up to 600. Everything goes great. I could be an intermediate.

an intermediate yeah you're speaking my language what what did you just win uh i won the southwest regional for the osg qualifier so i'm headed back to um official strongman games in december nice that uh somewhere on the southeast coast then? It's going to be in West Virginia this year, but the competition was in Dallas, Texas over the weekend. Yeah, yours was then. Yeah, yeah. So did you kill it? I mean, you won, obviously. That's the goal. But was it a good performance for you and everything?

Yeah, I won every event. Oh, you squeaked by. No, I just had a really good prep i had a terrible weight cut but a really good prep um but yeah so every event was i mean i either matched what i did in the gym or did better so that was that was that's always what you want so that went really really well yeah so when's osg and how would you, how do you stack up? Do you think then like, what is it, what do you feel? So OSG is December 3rd, like that first week of December. Odds are looking pretty good. I'm coming back with a vengeance from last year. I didn't do as well as I wanted to. And I've just like really started to dial it in everything like that. I need to,

to get better at stuff. I have a little pit stop at nationals right before in Erie, Pennsylvania. So I'm prepping for that right now. So I just kind of started prep over again. So I'm really excited to see how the year like kind of like falls in. I've just really taken time to work on the crappy stuff. So is that strong man, corp nationals or U S S strong man, corp nationals. I did a'll be strongman corp nationals i did uss in june okay

but yeah so we've done a lot of competing this year uh she's done a lot of competing yeah a lot of weight cuts yes so osg if you win that what what what do people call it if you win osg what do you what's the title for winning that competition? I'll be like world's strongest woman, 64. Right. So you, you could do, I mean, you're, you have as good a chance as anyone is winning that. Was that what you would say? Or no. That's what I don't know for sure. I definitely think I'll fall in the top 10. Okay.

Maybe like closer to that, like top seven, top six or so, just depending on who shows up that day. But I've got some monsters in my weight class for sure. The European girls are very good. European girls are really good. Canadians are very good. Okay. That level.

Everyone's really good, which is great. But actually in the 64s, I think they're the most competitive class overall right now for the women. At least at least for who I know is going to be there at this point. They've got the most signups so far, and then they've got multiple world record holders in that class. So it's going to be an interesting battle in December, that's for sure. I'm excited for it, though.

Do you think you two are the strongest couple in Oklahoma? No. Who's got you our friends from brew house barbell they're uh up north from us like 40 minutes maybe an hour maybe um they she is literally oklahoma's strongest woman and her husband colton's also very strong and she just finished six at the sh classic that she just competed at the Shaw classic. Okay. But she's really, really, I would say they're probably the strongest couple in Oklahoma. We're probably fast.

We're faster. Okay. Hey, we got that. So you're the fastest couple in Oklahoma. We'll give you that. No. We'll give you that title. Yeah.

We can get that on the plaque and i'll feel confident yeah that's good yeah you're uh lawton's like uh southern oklahoma like you're not too far from texas right 40 minutes yeah pretty close you're actually not too far from wichita falls i think right if you go to in south into texas you're right that's the 40 minutes yeah i used to teach there so i'm very i'm very familiar with the the drive okay you ever uh lift at starting strength hq no i feel like there could be a clash of styles there um they uh we've talked to a few of the coaches they They're nice. We've had a few friends go up there, and they were so nice to our friends. Nice to us, but we don't know.

Yeah, yeah, yeah. Okay. I've always wanted to go, though. Yeah. I've called, like, hey, do you guys have strongman equipment? No. All right. Goodbye.

Goodbye. Starting week. I'm just kidding. Just right. Goodbye. Goodbye. I'm just kidding. Just kidding. Who has more tattoos between the two of you? I think I have more of my body covered, but he might have more tattoos. That's actually an interesting way to look at the question even, too. What is the question

really there? What constitutes as a separate tattoo, even? Mine are all in prison. that's why mine are cooler um the ones that we have that are we don't have matching tattoos we just have similar like he got one i guess when he was cooler than me or something back in the day but mine are bigger so if he has a ship my ship is bigger so that's all that matters got him so it's like a one upsmanship yes one upsmanship do you have a death before dishonor tattoo do you not we do not

would you ever I've considered it what do you feel about that people always ask us if we're into a massonomics tattoo and we're not even really tattoo guys so it'd be a big step for us you guys got lots of tattoos yeah i mean i would get one you need a toilet paper roll what would you not get all you get the more the hurt i don't know just okay y'all may not know this he has his entire head tattooed like entire yeah i saw a few pictures on your

instagram yeah it looks like isn't that wild how old were you when you did that done uh 12 it hurts more the older you get get them young it's probably uh i think 1920 so was that all was that all all what like one session or was that over the course of two years and it so so you had to have your head shaved for a long time just to get that done. During the summer. It was over maybe like a two-year period. I think, so I consider, well, it feels like a vibrating scalpel that burns. If that helps, if you can, you know, that helps.

It doesn't sound like it's fun. It's probably been the only one that kind of teared up a little bit. Okay. Yeah. Not the best. Yeah. So if you're not tattoo guys now, you're probably not. It's not going to get better.

But it's weird. You know, I'm in, I'm in my early thirties. I had a friend, he'd never had a tattoo. His first one was an entire sleeve. And so I don't know, maybe that's, I'm just going to go with a face tattoo right off the bat i think you know it's kind of trendy yeah m's on both of my right next to my eyes the new teardrop yeah yeah uh will you guys have a booth at the Arnold again? I don't know. So last year we didn't have one because we had a lot of athletes competing. And it was really just fun watching them and enjoying everything.

But the year before was fun to get to talk to everyone. But it just depends. He's going to be a walking booth. He's just going to have a table set around him. I'm going to have a big trench coat. Yeah, you got to get the trench coat. You pop it open. The shirts are all down.

Are you kids into fitness? I totally get, after doing it a few times, not wanting to do the booth thing because me and Tanner see people going out and doing things. We talk to you guys like, oh, we saw this and we did this it's like yeah we were at the booth it sounds fun but

yeah I get why people don't do it but at the same time we do the booth a few years and now we just feel like we're just we feel like we got to and it is a lot of fun too yeah and a lot of work I enjoy it okay we've got this little game we play with every guest you guys are no exception And a lot of work. I enjoy it. Okay.

We've got this little game we play with every guest. You guys are no exception to this. It's overrated, underrated. And we've got a special set of over-under topics just for you. And we're going to have you both answer both of them. We usually do like four, but we've got two of you, so we're going to do six. But some are more for one of you. Some are more for the other.

You kind of know which are which maybe. But you both have to answer on both of them. On every one of them, you both need an answer. And the important thing to remember is you just can't ride the line. You have to say if each one's either overrated or underrated. Got it. Looks like you're ready. We'll do it.

Okay. Overrated or underrated sandbag throw? Underrated. underrated sandbag throw underrated underrated that's totally biased though I really like sandbag throw did you not see my video I love that event well didn't you say something about liking it too

that's my favorite thing because that's the only one that doesn't hurt me that's fair I one that doesn't hurt me. That's fair, actually. I've had so many injuries. That's the only one that doesn't hurt me yet. It's always exciting. It can be done a thousand times and the audience still thinks like,

ooh, things are flying in the air. Only if you're good. If you're cool, it is not exciting. It's almost sad. I can totally relate to the only thing that doesn't hurt me sort of thing because the older I get, the more my training is just like, no, I'm not so much picking the thing. My list of things to pick from just gets narrower and narrower and narrower.

I was like, nah, I'm pretty much going to do these four things because it's what I can do now. I hurt my hip today doing power stairs, unloading her power stairs and I'm like, fuck this. Do you have power stairs just set up all the time too? Yeah. We have a big stack of them.

Okay. Overrated or underrated? Benchmade knives. Overrated. I don't even know what that is. What is that? You still have to answer. Oh, overrated.

I don't like it. So explain the, explain the knife thing then. Yeah. Let's Vince. Every time somebody talks about knives, like knife guys, like, Oh, Hey man, I got this new bench made and blah, blah, blah, blah. I'm like, Ooh.

So what is it? Is it just a trendy brand of knives right now? What's the deal with them? Is it a cookie knife? No, it's like a... Like a... It's just one of those go-to like if you like knives, you got to talk about Benchmade. Oh.

That's kind of how, because I don't know very well. I'm not necessarily a big knife guy, but I know enough that I saw you're a little into it. So I knew you would have some take on Benchmade just because I don't know very well. I'm not necessarily a big knife guy, but I know enough that I saw you're a little into it. So I knew you would, you would have some take on Benchmade just because I know it. It's just like what you said. It's just, I don't know. Are they better? Like what brand would you, what would be your go-to? They're really good. I just, I don't know. Maybe, maybe because they're too. Mainstream. Yeah. Kind of like the definition of overrated really it makes sense yeah i guess okay

overrated or underrated lash studio studios these questions are i would say that they're underrated they also pay me good money. So with crazy, um, lashes like boomed during COVID, even though everything was closed down because everyone's wearing a mask, everyone's eyes were like on display. So like lashes have been like a crazy industry and it's kept me very, very busy the last few months. Oh my goodness gracious. So so even even as covid stuff went away like the popularity has stayed there for the last trends yeah you can do your own nails you can do your own hair you can't do the lashes that's been like that's what's kept us like going i mean you could

yeah you can poke your eye out if you want i guess um but yeah no it's it's been a it's a six billion dollar industry right now it's wild in case you want to get to the last in case yeah yeah that sounds like we could make more money than what we do with massonomics uh do you ever experiment on jared no but he knows a lot about lashes now a lot he overhears a lot of my calls and stuff and i'll say something he's like oh you lost a fan or oh that ain't going to make it to season two or whatever is going on in the business. He knows a lot about them now.

Overrated or underrated? Correct me if I say this wrong. You'll know what I mean. Herpetology. Underrated. Is that the correct pronunciation? It's close enough. Okay. So what is herpetology? You said underrated, and, Hanna, you said overrated, right?

You said underrated. Oh, I said overrated. I've actually got a snake. I've made her get bit by a snake just so she can know it's not painful. What kind of snake are we talking here? A little tiny little like...

I say tiny. I'm just trying to downplay it because I was very scared the whole time, but we had recently started dating. I didn't want to embarrass myself. Like, if the snake bites you, you'll be okay.'t want to embarrass myself um like what the snake bites you you'll be okay if you love me you'll have to stay and then afterwards we're like oh god that was the wrong snake this isn't good thankfully like he had shown me some other ones before so i trusted that he knew what this was and wouldn't let me get bit or hurt by something but so it actually

it actually doesn't hurt it wasn't bad no it felt like a like a pinch you know nothing crazy honestly a cat scratch is worse more than a snake bite my dog has scratched me when you guys are ever in the oklahoma area he will make you get bit by that that alone almost makes me never want to come to oklahoma the idea of that don't you have brown recluse spiders there too? Oh, we have a ton. Yeah. Yeah. Okay.

We didn't hear what herpetology is though. I got to know what. It's a study of reptiles and amphibians. Okay. Yeah. So I wanted. Are you formerly trained in the arts of herpetology? Yes.

Formally. Actually, I was getting my master's in ecology, studying invasive species. In my last semester, the brand was going so well, I just quit school. You know, I did all my classes, I did all my tests, I just had to defend my thesis. But the brand was killing. I mean, it was growing and growing and growing. I was like, hmm, should I make a lot of money doing shirts or should I make money teaching kids? So I went with the shirts. He knows a lot about lizards, though. Yeah, but now I know a lot about lizards and I'm in debt. Take that, Tom. You said you were

specializing in invasive species, though. Is that? Yes. Okay. So how do you feel about zebra mussels? Right. Zebra mussels. Do you know anything about zebra muscles big problem here yeah does that exist down there yes we have a ton um yeah they're uh they're growing pretty significantly other areas we've been in i know we were in uh i did my some grad school stuff in kansas no problem in kansas and it's it's pretty crazy to see how much of the area they take over. Can you actually do anything about them, or are you screwed once they come in? I know some of the guys that worked with them, they had a few different ways to control them.

But honestly, they grow so quickly, we're kind of just screwed. Damn. Yeah, they're a problem. Your muscles? Yeah. Muscles? Like little... grow so quickly we're kind of screwed damn yeah they're a problem your muscles yeah muscles like little you know like but they just grow a little internet later yes just yeah striped biceps What are some other of the most common popular invasive species that people would talk about or study? German cockroaches. They're an invasive species.

The ones that I worked with um is actually um mediterranean geckos they're like little geckos that hang on the outside of walls that kind of by your lights you know they're about you know we don't have those but do you don't have those so i think you guys a little too far north yeah so we don't have cockroaches either really oh no i don't know if i've ever seen one in person in my life no we're moving up north. It does get like 40 below in the winter. Yeah, so it's staying right here.

They're distributed through people. They call it drop dispersal. So they'll get in your backpack. You'll go to the store. Then they'll lay their eggs in a plant somewhere. That plant, you'll take the plant to someone's house, they'll hatch, and then they have little baby geckos through the house. They can only live in homes, though, because people keep their homes warm enough

for them to not die from up there. How cold does it get? Oh, yeah, like 30, 40. It might be a little too cool for them, but they're everywhere in the southern states. That sounds kind of like a cool invasive species, though. Oh, no, they're fine.

Yeah. Yeah, yeah. Okay. All right. That was a good one. Okay. Overrated or underrated Harry Potter, the Harry Potter universe? Underrated.

Underrated. I enjoy Harry Potter. Underrated. Tommy, are you well trained in Harry Potter underrated Tommy are you well trained in Harry Potter? I've read like the first three or four books and then I just for whatever reason

I didn't keep up with that I love those ones I love those ones but I just never I never finished the rest of it so I'm not a big fan of the Fantastic Beasts spinoff but Harry Potter is still big still good still watch it almost at least once or twice a month

as it is and you guys went to the Harry Potter world or whatever the hell they call it right oh that was so cool okay that is good it's worth the trip it's worth so I actually went there for my 21st birthday. That's when my parents took me for my graduation gift.

My 21st birthday was like the original Harry Potter world in Florida. And then when we went for our, after our first OSG, we only went to one part of it. Cause I was like, oh, I haven't heard anything good about the second part. Let's not spend the money and do it. And then this last year we went and it was the coolest freaking thing i've ever seen like that universal knocked it out of the park because it's actually part of like the universal family etc etc but the way that they have it set up it's like you walk you get off the like the train station and it's london like and there's nothing it's a weird

feeling like like there's nothing harry potter ever anywhere and you're like what the hell am i in the wrong spot like i need to get a map and like you go and ask people and they're like blowing you off they're like what are you talking about like what wizarding world like it's a secret in the park like they really did and like i guess i just asked the right lady at the right time and she was like i bet if you go through here you'll find what you're looking for and it was just like oh like They really did. And like, I guess I just asked the right lady at the right time. And she was like, I bet if you go through here, you'll find what you're looking for.

And it was just like, Oh, like a moment just happened. It was really cool. You walk through these like walls or these two split walls and just the world's kind of like erupts. Yeah. That's cool. The detail.

Pretty crazy. Yeah. Yeah. So we were two big nerds running around drinking butterbeer. Last one. Last one's usually worth all the marbles. Most important one we saved for last. Overrated or underrated?

Sidewinders. Like the snake? No. Maybe this hasn't been open long enough, but it's a watering hole in Lawton. Oh.

Oh, well. What? What'd you say? Yeah, it's closed now? Okay. So I guess it was underrated. But you're familiar with sidewinders, Lenny. It seemed like maybe it wasn't striking a note with you. Or did you just suspect that's not what I was meaning by that?

You know, I was like, is he talking about Sidewinders? I'm not a native Oklahoma. She's from the Dallas area. I'm from Texas. Okay. Unfortunately, it's closed. but you've been there before you had bet you'd got a chance to go there I think I was young okay all right uh yeah when I was I was I was in Fort Sill for a few months and um we got to go to Lawton occasionally on the weekends and um can't

remember what places we went to but i'm pretty sure that was one of them well i'm sure yeah yeah so for anyone that doesn't know and like um like how many do you know have any idea how many people are in like fort sill it's it's huge i think right like we we looked it up for marketing purposes the other day, but off the top of my head, I cannot remember. It's more than the city of Lawton, I think. Oh, really? Okay. It's huge. It's significant.

There's a ton of military people in Lawton. Tens of thousands of people, you're saying? Yeah. Our gym is comprised of, I'd say, 70% military. Okay, yeah. Like Lawton itself, Yeah. So our gym is comprised of, I'd say, 70% military. Okay. Yeah.

You know. Like Lawton itself, like that's a huge part of the economy then of like what makes it spin. Yeah. Okay. If Fort Sill was not there, we'd probably be screwed. Yeah. Yeah. It keeps it busy.

That's for sure. And it's just like across the highway, if I remember right. Like literally it's like the highway divides Lawton and fort till is that right or it's like all kind of like encompassed now essentially too it's i mean they almost see it as like one city ish i guess yeah it's it's grown quite we're not big enough walmarts yeah we got three walmarts but whatever we'll get there eventually but just so you know fort sill has changed a lot there's actually you know the the food court i don't know what it looked like when you were there but they have a great pokey burrito place now and

it's one of the there's better places to eat in fort sill than there is in lawton the whole town so you go there i mean I've gotten a pass just to go on there to eat here. I was actually testing some equipment for one of our strongman contests that we did so it was a legitimate reason to be there but the pass lasted for a month

so I'm going over there and getting pokey burritos every so often. That's just smart. Yeah. So I guess a little unfortunate that you didn't have as much Sidewinders experience as I was hoping for, but still, it looks like you passed

overrated and underrated, so congratulations. It's a big award. It's right up there with winning regionals and qualifying for OSG and nationals. It's quite the accomplishment. You know, it's right up there with, you know, winning regionals and qualifying for OSG and nationals. It's quite the accomplishment. So we get a plaque. Yeah. Yeah. You have to redeem it in person in South Dakota.

We got to come up. We got to drive 13 hours North. Yeah. The plaque it's in a pile with all the other plaques that haven't been redeemed yet with like 300 other people that don't care about theirs. They will show. One day. So, obviously you'd want people to check out Deb the Fortess Honor. Maybe.

You might want them to check that out. What about, what else should so they should i mean i would just say you google it if you don't know it or if you it's actually probably weird if there's very many people listening that haven't heard of it and don't already know but let's say follow you on instagram but then do you want them to follow your personal instagram pages too or they are really using my personal one very much um i'm so busy with the gym and everything else. I'm just like, I'll post when I get to it. But main page is the Debt Fortis Honor and then now the Southwest Barbell. And then we have the Debt Fortis Honor Barbell Club.

So what's that? So the Southwest Barbell is the gym, but that's more for non-threatening, like just fun posts. The Barbell Club, that's for more of our aggressive, strong lifters. You know, because the general public, they tend to get scared of the strong, scary gym. You know, this guy's squatting 800 pounds. I can't lift there. You know, so we kind of

split the content a little bit i literally have ladies tell me i do not want to look like you i said okay thanks you're like yeah oh yeah this it happened on accident yeah you're screwed it's gonna happen yeah i don't know you did a curl oh no gotcha it's what also um like obviously you probably thought about it but it seems common you hear that people saying that a lot but like what a really rude thing to say to someone though too like could you imagine like you say that like surprisingly i never get that i don't know yeah yeah people just people just come out of nowhere and just come up to jared and just say hey by the way i don't want to look like you you're like what's going on here just so you know i don't want to look like you i mean you look great but i don't want to look

like that i'm like okay respectfully you will not like what you do yeah be like this this this will happen to none of you this is almost like I'm doing everything possible under my control to look like this. This will not happen. I'll see you in 10 years. Let's see what you look like. That's how long it took. Yes. Yeah, absolutely.

Well, we really appreciate it. I do think it's been a long time coming. And we like any time we get to see you anywhere. Running into you at the Arnold every time, it's always fun I mean, will you be at the Arnold one way or another do you think, or not necessarily for sure either

you guys should go to OSG so where did you say that is again? and when? Charleston, I believe like the two and what's the what's the time time frame

of that December 3rd through the 6th yeah that's tough for that's going to be a tough one for us probably we are can't make it yeah we we are trying actively though we want to get two more things do you have you gone before to the

rogue invitational uh since you would be at it yeah okay so would you go i mean will you guys be going to that because isn't that going on in like like november no that's the the very last week of october i think right into halloween yeah and it is yeah so will you go down there to that we're thinking about it yeah we're only five hours away from that right so is that something like uh you've been there before is that something you would set up a booth at or is that not uh or what so they set up all the booths in the um vendor village they have a village it's it's in the parking lot of the stadium and all the

competitors they compete inside the stadium so there's there's there's a bunch of booths it's not bad yeah it's like they all go watch the event and then like once the event's over they all come to the vendor Village to like shop around and stuff and then Rogue has a a good setup that's there too but the having a booth there was really fun you know it's like almost like a tailgate yeah i was very very that seems up our alley yeah yeah and you know we're such different brands than what's normally there like i mean we did it was a good it was a good time for us because no one had heard none had heard of us there and right got a whole bunch of like squat related stuff going on and crossfitters

get squatting like they do. They get that. Right. How many booths a year? I know we're kind of wrapping up, but now I just got other questions. How many booths a year do you think you set up on average? Like how many times a year do you set up a booth, whether it's at a local meet or a local Strongman event? Like how many times are you setting up a booth? At least once a month.

At least once a month. Really? Okay. How many of them are not local to you? Probably like three or four. We don't travel with the setup that often just because of how complex it is. Local is local.

It's been like five hours. When I say local, I'm saying in-laws, basically. We only set it for our comps. That's three? Three of you yeah we go to dallas a lot okay there are so many comps in dallas you know probably one once every week wow like setting up our booth is a ton of work even though we've done it several times now it's just such it's such a pain in the ass is that what it's like for you guys or do you guys have a sweet system now where

it's just like super simple and not a lot of work work we have a system but it's still a pain in the ass okay that's where i feel like we're at we're like we have a system we know exactly what needs to happen there's zero guesswork and it still sucks yeah yeah we're like well we're you know we're doing but we still suck at it so well it's also different like if i bet you guys feel the same way too if y'all are setting up and it's just you guys you know and it's quiet and no one's like bothering not bothering it sounds bad but like if no one's like trying to like i guess interrupt it goes by really really socialize like just play catch up while you're setting the booth up the killer yeah yeah and then when someone like comes up and like wants to talk for a second it's like or they're like oh are you ready are Are you open?

It's like, it's Thursday. The event's tomorrow. They're still trying to get set up. And you're not trying to be an asshole because it's like, these are people that support you, but at the same time, it's like, dude, I'm trying to work here. Yeah, it's a shitty spot to be in. You can show up five days early,

and there's still going to be somebody there that's like, oh, are you ready? There'll be somebody there. Is this stuff for sale? I see that in large. Yeah. Oh, are you ready to like, like there'll be somebody there. Looks like you're still setting up, but do you have this? You're in the bathroom. In the stall. Or you can also guarantee that you'll have everything tore down.

Yeah. Everything tore down. So be like, Hey, can I get the, I was here the other day and you had this, was a blue shirt can i get it at large it's like dude i don't even know where that's at right now it's yeah we have six blue shirts three years ago you had this yep this this isn't even a question for the podcast this is like a personal the. Just I want to know, like, how do you handle inventory for your. Like, how do you handle it specifically for the events, though? Like, you've got your inventory of things that are online, you know, like you have inventory online. So then when you go to do an event, what are you pulling in?

Like, what are you doing? Or is it like, are you your POS? Is it supposed to be? Okay. like what are you doing or is it like are you your POS is it supposed to be okay so we'll either pull it as we put it in the boxes right hope no one orders or we shut down the site

okay yeah yeah yeah that's the worst part to be the worst part like if you just throw all the shit in boxes unpack unpack it, sell it and be like, oh, fucking works. Numbers work out. But it's always like a problem. And people are like, oh, you can just do like a point of sale system.

It's like, yeah, we know you can do that. But then when so and so comes up to your booth and you're like, oh, take this shirt. But you don't want to be like, Oh wait, wait, wait, let me count this out of inventory on the iPad. Like, it's like, yeah, it's just things like that. Yeah. That's why it's a pain in the ass. We just, for the longest time, we didn't like manual entry for everything, like manual, um, like charging and stuff. We finally just got like quick buttons that say like t-shirt $25.

We can tap that right working with the times yeah so what has been your worst setup because you know you're you promised a booth you show up like oh here oh in this corner behind a pole good luck you're inside the bathroom i can say we've really lucked out in some. Yeah. Where it's like the one that the opposite of that, that I think of like the Kansas City Showdown one. We were like the last vendor to show up and they put us in like the best spot. Like it was like the spot.

It was right next to the door. Like we, yeah, we were the last ones to show up and we were next to the entrance. So you had to walk by our booth to get in and out of the building. And you're like, oh, sweet. So that was the opposite. You know, that was a good scenario. Really, our worst experience is probably the first Arnold we went to, and this was the first booth we ever set up ever anywhere.

We actually never had even set up the booth before. We're like, we got this stuff. We'll just get there. Like, you just put it together, right? And that was not how it worked. And we got there, and, you just put it together right and that was and we got there and you know we're uh you know this is maybe like the thursday or whatever day that is that you get there and we're we're literally like running around the back aisles just seeing what we can

like that's not not like other people's stuff that we can steal but just like the arnold stuff that we can just be like we need like milk crates well yeah we had we had the racks for the clothing and we put it together and we stood back and looked at it like, Oh, our tallest shirt is five feet off the ground. You know, we're all six feet tall. Perfect. You can't see a single thing. So like we got to raise these up. So we're looking for milk crates or anything we can to prop the shelves up higher. So you can see the shirts.

We had to go to Lowe's. So you go to Lowe's, you buy some stuff that, Hey, this didn't work. You can take it back. And at the time we weren't smart enough to think, Oh yeah, go to a store and buy something like that. Never even crossed our brain. It was like, no, we have the stuff we have to make it work. But yeah. So that was, we learned our lesson that that was our first ever booth. And it's gotten a lot smoother since then. Yeah. There's something to be like practice booth setups,

like at the gym or at the office like just to make sure it's not a cluster we get because we've done that and we've learned you know and i don't want to get yelled at so we're gonna yeah oh and that's what we did after that first one we're like we have to practice this so that was remember tanner you came over yeah we set it all up in my garage we're like this it out. We measured it. We taped it off. This is 10 feet? There's not even enough room to stand in there. How is this 10 by 10?

I forgot that. Not last year, this year since we didn't have a booth, but last year, getting that corner and that extra one. We had three booths. You guys did have a lot. Didn't you just get some of that? year like getting that corner and that extra one like that three three boots three like this was awesome you guys did have a lot yeah didn't you like just get some of that like didn't you just

like get some of that because it was unused too yeah well they said like well no one's here so we'll just give it to you for a thousand all right yeah well no one's here we'll give it to you right hunter all right we expanded yeah yeah uh there was yeah i think there was definitely more people there this you know in 2023 than 2022 and i don't know what you guys think but i i'm hoping 2024 is you know it's still going i think now that like fitness is like really mainstream again bodybuilding's grown a lot in the past year it looks like in that slap fighting and slap i just want to get into i want to get into the medieval jousting thing whatever that is yeah those guys are going at it yes i do not actually want to get into that that that seems

some of that seems kind of a little bit sketchy actually southwest regional this weekend there was like a sumo fighting demo right next to us. They were in the full guard. They were in nothing. They were in the sumo wrestler outfit. Butt cheeks everywhere. Just cheeks. Heavyweight butt cheeks.

Flying. Yeah. Well, we do really appreciate you coming on and taking the time i think this was cool people enjoy it awesome thanks a lot guys thank you thank you see you see you in uh at least at the arnold if not before then have a good one all right see you later thanks cool beans cool beans there it is give them the double cool beans a double shot of lawton beans yeah yeah double shot of sidewinder beans i'm gonna read this ad quick before i forget so we're not uh so you know so we're not in

the ad hole you know we gotta right right we gotta get too far in there you're gonna need needed debits and credits on right right yeah yeah make sure the ledgers are balanced in 1990 art this episode is also brought to you by swiss link in 1995 maurice bigmo huffman founded swiss link with the mission to bring authentic swiss army goods to the united states and into the hands of those yearning for quality gear at uncompromised prices. Now for nearly three decades, Big Mo has been traveling far and wide in search of the best items from military forces around the world. Big Mo doesn't only find authentic military clothing for Swiss Link, he brings in everything you can imagine from Swiss bayonets to Czech microscopes.

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them from the rest enjoy a 15 discount on your next purchase at swisslink.com by entering code mass at checkout that's m-a-s-s to save 15 at swisslink.com i'm interested in those wool pants winter is coming soon in south dakota and i don't know what sounds toastier than a nice pair of wool pants you'll be the talk of the office tanner i'm gonna have to i'm actually gonna take a look at those this week when i think about it see what these wool pants from swiss on to-do list wool pants i'm actually googling it right now i want to see what these look like too uh we'll check military water can no i don't want that show up with a romanian wool long coat swiss link classic wool pants oh here they here they are. Oh, damn.

So that Romanian wool coat is only $15. Yeah. That's like, buy that as like a prop. If nothing else. Yeah. They have an exceptional collection of wool. They're not lying when they say that.

Oh yeah. These wool pants are kind of a unique item. I feel like. I don't really know if that's something in particular that sticks out to me or something I've seen before. Do you think that'd be really warm to wear at the desk in January? Oh, I couldn't do that. I couldn't do it.

I get so hot in my office at my desk. I'm like a heater. People are like, oh, it's so cold in here. I'm like, thank God. Oh, the number of people that have the the heaters underneath their desks oh don't get me started on this like our

it totally screws the HVAC system because there's 4,000 climate zones yeah I'm like if everyone shut their space heaters off and we let the system do its job the H its job system could work the way god intended it to i'm like shut off the space heaters like i'm gonna come in and throw

like i'm gonna if you ever see me selling 4 000 space heaters online it's because i'm taking them from everyone's office because i swear to god it ended up making my office like 70 degrees warmer because of all the space heaters screwing up the system. Like space heaters, like 71 in here. I know, like there is an actual thermostat on the wall that says 70, and you have a space heater and a blanket on. We're not cozying up and watching a movie here. We're in an office. There's been ladies in my office before that put gloves on while they're typing in the keyboard. Oh, no.

Yeah, maybe I've said this before. No, gloves. They have put gloves on while they're typing oh no yeah maybe i've said this before no gloves they have put gloves on that's how i know they're not working because you can't wear winter coats on their winter coat oh my god okay and i come out like i have my fan on yeah you know like trying not to get you can't tell me you're getting work done in an office shuffling papers and typing wearing gloves like i've seen people be like this before doing the rubbing their hands together it's 70 yeah like it's it's like i know it's cold outside but the thermostat still says 70 it's it's not colder in here i 100 agree because i'm like what temperature

do you want it to be yeah like i like it's like what i gotta tell my wife it's when it's 70 inside in the summertime it's that same 70 degrees in the wintertime like it's not a colder 70 70 is 70 here so it doesn't need to be 74 in the winter and 65 in the summer correct correct just got to deal with it see in the it's kind of the opposite if i had my druthers it'd be in the winter time we'll keep it 65 inside oh in the summer actually to be fair i can't stretch it in the summer because i can't stand the house being like 74 degrees like yeah no no it's got to be it's got to be 70 something yeah if i mean really at night it could be like at night every night would be yeah that is my basement is cold oh i still remember

you know when i when i lived in western northeast south dakota i was a basement dweller and i remember in the summertime my hands being so cold i had to go upside upstairs to go outside just for my hands without my fingers would literally start to hurt basements get so cold that's the best part about living in the basement make it hurt so good right yeah come on down actually you know what we kind of screwed up about we talked all this t-shirt stuff with depth of fortisana we talked about 17 other topics we've been recording for two hours and we didn't mention that we've got a new dropout should i hold up some items right now yes yes um that's how good we are running this apparel business is we let this

go until two hours in before we even mention oh no we're doing it just right we're two hours in and we're getting right to diving right in actually yeah perfect so you can hear me rustling the the packaging here because i haven't opened this yet because i'm taking pictures tomorrow. But here we go. This first item is, that's right, you guessed it, a classic Masonomics flag. Ooh. That red on that flag pops. That is right-sized. That's the right-sized flag.

It's kind of got a little classic look to it, you know? It does. We usually call that our varsity script, right? Yeah, it's our varsity script. It's in red with a white imprint. It's got the white border around it, grommets in each corner. We have the established date. In one corner, we got the Massanomics logo.

In the other, this would look great and timeless in anyone's gym. You put this up in your gym, and people will come in and say, I don't know, did you just buy that thing? Is it from 1965? I don't even know anyone's gym. Yeah. You put this up in your gym and people will come in and say, I don't know. Did you just buy that thing? Is it from 1965? I don't even know. It's timeless. Right.

Would you say the H word about it? Why, Tanner? You're correct. It does harken back to a different time. A simpler time. Yeah. A time when you just put a flag on the wall to let people know what you cared about. Yeah.

It does. And established in 2014, so we beat Depth of Fortisano there, too. I think they said 2015. We should just start making numbers up there. Just be like, established 1986. Or maybe we should just start putting established 1969 on everything. We could. We've done that before in a shirt.

We have done it before, haven't we? Yeah. because we're little rascals like that yeah silly we checked we checked with our lawyers and like yeah you can you can lie about whatever year you can you can basically lie about you can put established 1000 bc we can't stop you no one was around then to say otherwise so yeah how do they know let's have take your word for it uh this next item is the t-shirt from the drop oh i feel like some records are about to be was that the official title is this the record holder t is that we decided i think so i mean it seems like the most logical name i didn't know if we've written something else down but i think no i think that that's what the placeholder is at least this is the record holder t i'm holding it up online for the for the online viewers and it's just a black

t white text big and bold and it says power lifting record holder and there's an asterisk after it and what does it say in small small print, it says by state, weight class, age group, equipment, federation, single lift, year, coefficient formula, occupation, zodiac sign, phase of the moon. That's right. Power lifting. If you're not a record holder, you're not filtering hard enough. You just got to filter down harder harder and you too can be a record

holder yep and we also have the mass dynamics logo on the back you know so you can represent pops on the back yeah so uh you too can be a powerlifting record holder if you go buy this t-shirt today that's all it takes you are officially a record holder because really is there anyone if you really even went by just all the qualifiers on the shirt is there anyone that do you think uh could not be a record holder i don't know probably me somehow i think it's i think it's funny like the first meet i ever did i think i got like second as like an 1100 pound total or something yeah yeah and then the last meet i did uh what i have like a 1400 and like seven pound total and i got seventh, my best total by 300 pounds, you know,

from where I started and by worst placing ever, I got seventh place, but that's like the, and I don't even care. I don't even know if I honestly don't, I might've gotten six that I might've gotten eighth. I just know it was like, right.

Not that good. But that's again, like I was not competing to go place. I was competing to put up a total. And that's in that YouTube video we, like I was not competing to go place. I was competing to put up a total. And that's in that YouTube video we have where I'm talking about where I say you could have the best meat of your life and get, I use the example, get 10th place. That is way better than having an awful meat for yourself and getting some automatic first place. I would still rather go to a meet and get seventh in my weight class than get first by default.

Like that's boring. No one is in your weight class. It's way more fun when there's actual people in your division. Yes. Which it's always better to do well, like hit good numbers for yourself. Oh yeah. If you have to choose,

you want to hit the good numbers. Like, of course, unless maybe you're a Taylor Atwood, John hack, Dan Bell. If you're competing for some world championship or some of money in excess. You don't need to listen to us for advice on powerlifting, placing. Right.

And you're also, that exception applies to about 100 people in the world. Yeah, like 50 to 100 people probably, yes. So yeah, check out our YouTube where we talk about stuff like that. New videos every week. This week's that just posted was about hook grip tips. Tips to hook your grip. You got me interested in it. I might start mixing that into the flow of things.

You know the ravioli, ravioli, show me the formuoli. People have been beating down my door for years wanting the secret formula and um there you go that's i also did like your uh comment about the thin straps i think i might get get me a pair of them i do like those pioneer leather straps leather straps yeah i do like those rather than those are good canvas boys yep some of the canvas ones are okay but i really like the thinner and i rip those pioneer leather ones are like the thinnest ones that i've ever had and i really like them and uh kind of everyone at the gym i haven't heard anyone say maybe this is biased because people know if they know what i like they're not gonna they don't want to say bad and get kicked out of the gym.

Yeah, you dumbass. Your straps suck. So I'm going to buy more sets of, you know, because those are just, I buy those and leave them at the gym. I'm going to buy more sets of those exact ones. They're not as durable in the long run because I had even broken a pair after like a year, but I'm like, I don't care. As a perishable good, I'll buy these for a year.

That's also part of the tradeoff in having the thinness. Right. You know, can these for a year. That's also part of the trade-off in having the thinness. Right. You know, can't have it all. That's true. So we talked about the drop there, which is awesome. We talked about YouTube. Please, if you're listening and you're not subscribing on our YouTube, please go out and subscribe to our YouTube channel.

We are putting in some work to pump out a new video every week. Please check those out and like them, comment on them, some sort of comment, whatever, share them, do anything. Watch them. Watch them again. Sit at your computer, open up your phone and your tablet, watch it on all three. Right?

Get those views up there. It's got to start pumping those numbers up. Right now we're at rookie numbers. We have to pump those numbers up. Or they said they're coming for us. Yes. We've got a sack segment. Oh.

This is important. A very cool sack segment. Part of this isn't going to fit in the sack. You've actually already seen it, so we'll just talk about that. But first, there's a letter with this sack. A letter? That means we've got to find someone that knows how to read oh well we're screwed tommy and tanner heard you boys needed some more barbell storage

so i sent the mailman on a wild goose chase to deliver something to western northeast south dakota after about six months of wandering in frozen tundra, I think he finally found you guys on the edge of civilization, even though my directions were less than clear. Seeing as how you have more hardened shafts in your gym and an isolated army squad finally seeing their girlfriends for the first time in three years. Got that right.

Yeah. I figured there is no such thing as too much barbell storage hope this piece gets a lot of love in the best ways if you know what i mean by the way if you want anything else think of us like a massonomics candy store filled with all your favorite piping hot lacroix gold lift shorts and drink spotters except the lacroix is racks. The gold lift shorts are barbells and the drink spotters are bumper plates. Anyway, enjoy the rest of what's in Tanner's massive sack.

I'm sure there's at least something marginally useful in there for crafting, cracking open a crispy boy instead of spilling it all over your billion dollar lift short investment. And listen, I'm sponsoring this podcast, whether you guys like it or not. So set me up with a cage match against one of your existing sponsors or whoever emerges alive gets to keep their spot.

It'll be great. Much love from Charlotte, North Carolina, Ashton, owner, operator, and head dumbass of Freedom Fitness Equipment. Wow. Freedom Fitness Equipment freedom fitness equipment did you see did you see the i saw the goods i i saw that and i'm like what the hell has tanner got going on now yeah so what what do you have a picture on your phone um yes i do i haven't i'll post it yeah hold it up just so i can see it again here comes out but uh i woke up this morning it's not too

often i wake up at 7 a.m. and have a Snapchat from you. So, yeah, yeah, that's exactly how I remembered it. Yeah, and so if you're watching, you can see this right now, but it's a. Center it more on your screen for a second, Tanner. There you go. It's a horizontal barbell storage rack. It kind of looks like a squat stand with just a bunch of hooks on it. It holds 10 barbells

and it's freestanding. It doesn't mount on the wall. Ashton had heard on the podcast a while back, I was like, shoot, we got all these more barbells. Now we need more barbell storage. He heard me talking about how the vertical barbell storage is

okay, but I kind of like the more horizontal and we don't have that much wall space left, basically none. So this was his solution and a damn good solution. And I kind of find this found a spot here that I seem to be happy with because it's not a utilized space. And I actually liked the way this looks, this sits in front of one of the big banners behind one of the main squat racks. And I kind of like the look.

It somewhat covers up that giant Mastodonics M, but I kind of like the look, especially if we get enough barbells where this is just like, it's just like plastered with barbells. Yeah. Kind of. The barbells are like, I can't even tell if these are decorations or equipment.

They're just everywhere. So, and he made this that says Mastodonics on it. Yeah, that looks great. It's a magnet. It's a giant magnet. Oh, okay. Very cool. Because this is a different brand.

You know, the rack, whatever brand this is, you know, and it has their logo right there, like, laser cut in the metal. He made this Mastodonics magnet to go over the top of it, which is a pretty awesome touch, actually. So I really like that thing. Our dilemma now, it's kind of a classic chicken-egg scenario. Before we had too many barbells and not enough storage.

Right now we kind of actually have too much storage and not enough barbells. So I feel like we need to buy some barbells right because we just got 10 more spots that's a ton of everything has to be in perfect balance and the balance is all thrown off right it's it's kind of like a conundrum situation because it's almost never quite right you know because uh because there's always another barbell coming so yeah i mean this does just really again amplify or magn always another barbell coming. Yeah, I mean, this does just really, again, amplify or magnify your barbell guests at the beginning of the year, Tanner, just how far off you were there.

I mean, I don't expect you to predict the future, but now I don't know if there's been anything you've ever been off more in the entire history of this company than, for people that don't know, at the beginning of the year, like early January, we play a prediction game about massonomics for what we think is going to happen for the year and my over under for tanner's barbells for the year i think was four or five yeah and no i think it might have been three oh okay i see i didn't know if i said a higher number and you said three but either way yeah three did come up and Tanner's like, I don't think we're going to get three new barbells.

We're kind of done. And within two months he had acquired like five. That number has gone up quite a bit since then too. And I really believed what I said at the time too. I wasn't like trying to. Yeah. He also sent us some of these bottle openers, which I actually use one for the podcast tonight.

It says Freedom Fitness equipment on it, so I'll get you some of those, Tommy. And then he sent us some T-shirts here that will get sent out. So let's see what we got. This was quite the sack. Did you know this package was showing up at all? Yeah, he had kind of alluded to there being something. So I'm holding this up. Freedom and what is it?

Never Say Die. And it's got the bird. You assume it's an eagle maybe? Or what kind of bird that is? Yep. Okay, that's one of them. That's almost like an OD green color. I like this color.

It's a solid color gray. Let's see what kind of... Oh, yeah, he's got a good brand of shirt here that he's using. And this is the Freedom Fitness. Oh, yeah. The eagle holding the barbell. Very nice. Which looks good also.

Yeah. And there's two of each, so I assume there's probably one of my size and there's well one of two of each so i assume there's probably one of my size and one of your size in here of each of these so thank you for the sack uh big thank you for the um barbell storage that's awesome yeah thank you kick ass actually you know it's super cool freedomment. He does want in as a sponsor. Freedomfitnessequipment.com for anyone. Is that the website? That is the URL here.

I'm checking them out. And I've been there several times here lately checking stuff out, and they have a lot, a really big variety of stuff. And it looks like, do they sell? Because I don't ever go to equipment websites really big variety of stuff. And it looks like, do they sell, um, cause I, I don't ever go to equipment websites because I'm not in a gym to buy stuff, but do they sell you stuff too?

Is that what it looks like? Yes. Yes. They do sell you stuff. Like, I think that that's a decent bit of the business. Yeah. It looks like,

yeah. Cause you can like even just check out barbells at summer rate. It's new summer rate. It is. Yeah. Interesting. Okay. Very cool. Yeah. So check it out uh super cool we're very appreciative to get that and it's a great addition for mass dynamics gym yeah and we might have to have that steel get steel cage death match

with ashton and one of the very least it'll be a good youtube video uh we're kind of getting to the point again where we could do another youtube video where it's just uh update on new equipment you know since our last new equipment because we've gotten a decent decent bit of new kit to talk about that's what british people say new kit do you feel inspired after listening to jared and hannah talk about all the strongman stuff they have in their gym do you feel like oh i got a lot of stuff we don't have that kind of uh square footage is like that is the problem that's uh they're operating on a essentially five to ten times

bigger than ours yeah essentially infinite area to to work with right they i mean their space is like 10 times bigger than ours yeah that's huge though that space is enormous that's crazy and our gym's not tiny you know no one no one comes into mass dynamics and goes oh this place is just too small like no one says that a lot of people are kind of the right size yeah um but that's they have like you know he's talking about like six monoliths that's crazy that's a lot that's crazy yeah yeah that's that's nuts that's huge that's cool though i would like to check it out that'd be awesome you know what else i'd like to check out and for that matter what i would like everyone else to check out juggernaut

ai just to be real i think i had this the conversation with uh big zach so i i lifted it in the am crew this yeah what the hell is morning what's going on there yeah just busy stuff stupid old work and then it's like uh school's just starting and um life am i right both in new schools and like i've spent more time in the school and orientations in the last week that i'm like what am i going to school here like what do you need three times in three days isn't that kind of a funny concept don't you think like don't i just send my kids here and i don't worry about the rest of this kind of like that's uh it's different too like kindergarten is you know starting one in kindergarten but then one in sixth grade, I'm like, I don't know.

He's 12. I'm he'll fake. Tell him what to do. He knows how to take orders. He's if he doesn't, he needs to learn. You guys are like straighten them up if you need to, whatever, you know, like, but that is kind of my thing with my wife. I'm like, what is everyone doing?

Like we can luckily get away for some to do the, some of this stuff. But it's like, it's all during like work hours. Oh, it is. Oh, like a lot of it. Or like, I mean, yesterday we were doing like, or like I got off work and had to speed there. And it wasn't until like 7 PM that it was done with like orientations and stuff like that.

But whatever it's, I guess it's, I just, my thought is, uh, it's definitely seems different than when I went to school. Yeah. I don't remember like my parents being needed like for so much stuff. Oh,

I feel like at the beginning of the year for high school, I was like, all right, here's a 30 minute meeting. Uh, if your kids are doing sports, just, uh,

do this. And also school starts at this time. All right. See ya. Like, it felt like that's all it-minute meeting. If your kids are doing sports, just do this. And also, school starts at this time. All right, see you. It felt like that's all it was. Yes. But it is fun, school stuff. Yeah. But juggernaut, though.

Actually, you know what? On the topic of juggernaut, I do got to say, I hit my training somewhat similar to you, Tanner, not quite on the school thing, but just summer is just a weird time. You're busy. Kid stuff, again, like there's just a lot of shit going on. So I did just have to kind of dial back training this summer a little bit. But I did restart my Juggernaut program a month ago.

And I hit a Spoto Press PR today. And I'm like, where is this coming from? Like, I haven't been like pushing things crazy during that time. This summer was if to me felt like more like hanging on, but, um, Spoto press PR, I don't know where today. So are you doing a, uh, I'm in hypertrophy. I'm going to hypertrophy block right now. I wanted to go to hypertrophy.

I didn't want to mess around with bridge block this time. Yeah. Yeah. Well, that's a good sign though. Yeah. And I was like, all right, I guess my bench is at like 90 plus percent of where it was when I was hitting it harder earlier this year. Well, it's like they always say, PR or ER. I guess we know where you decided to go.

I feel more and more like that's actually is the options now. Sometimes maybe even both. Yeah, so Juggernaut AI, it's obviously what you use what we what we use is working well for you spotopress pr you can't argue with with results and that's up there with the most desirable of prs you could hit yeah spotopress yes of course the hypertrophy reset spotopress pr instead eight. That's what you want. Yeah. I was talking to his big Zach in the gym this morning, supporting member, and just talking about how,

yeah, there is a lot of programs. We've, we've said this a bunch of times before. There's a lot of different programs out there that'll work. You don't have to use juggernaut AI. That's not what I probably even shouldn't start with juggernaut AI or even use it.

If you haven't ran a few other programs, right? This ain't for beginners. You should probably start somewhere else. I would uh like there's something a little bit of value in trying maybe a couple different things and kind of understanding a couple different things but um what i would say is this is out of the options out there it's a really good option that gives you a lot of direction and keeps you for spinning from spinning your wheels especially someone that's been at this for a little bit and kind of maybe you you've you've gone past like just like those newbie gains sure you could use

it then but like for the people that are going to get the most out of it you're past the newbie gains and then you have this awesome roadmap that's going to help you start to really stack on the progress after that when it gets a little bit harder normally yeah you're tired of just straight up templates with percentages right uh and what what's awesome about it is i still think it's the value so you're going to spend 30 bucks on this a month about you use discount code massonomics you're going to spend 30 bucks a month i think if you try this you're going to spend $30 a month. I think if you try this, you're going to say, that is a good value for $30 a month.

If you're anyone that cares about your training and your programming and stuff, I guess I would just say, for those reasons, check it out. Go to juggernautai.app. That's where you sign up for it. I think you can get a free month trial. Once you get signed up, use discount code Mastinomics. Save yourself 10%. That is all.

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visit TexasPowerBars.com. Their Larry Legendary Bars. legendary bars, visit Texas power bars.com. They're Larry legendary bars. Larry legend reference. I got a new memory card. It's still kicking Tanner. So people should see this whole episode. And also my external recorder should be arriving. End of this week.

Put that sucker into the repair shop. They got it turned around. It's coming right back. Oh, got it turned around it's coming right back oh got it in the shop yeah talking behind the scenes over here rotating the tires on it you know after you record a couple hundred episodes of a podcast to a recorder i guess it needs a little tune-up yeah luckily it was under warranty still oh and just when I said it my card just got the notification it's full

2 hours and 22 minutes is all it can make wow this is a long episode I didn't realize we were going that long we're like the energizer bunnies over here just keep on going we covered everything we need to cover for this one I think we got enough

stay tuned next week and every week from now until the end of time go buy the new drop go sign up to become a supporting member if you haven't done it yet what are you doing you're insane you're pathetic losers

go join hundreds of others of people that are looking to have a good time and talk about massonomic stuff yes uh tell me where do they find you at you can find me at tomahawk underscore d you can follow me at tanner underscore baird but just please make sure to follow massonomics at massonomics see ya