Massenomics Podcast - Ep. 400: Our 40 Most Influential Moments

Episode Date: December 4, 2023

We pulled out all the stops for this extra special 400th episode extravaganza! We run down the 40 most influential moments in Massenomics Podcast history over the last eight years that have all led us to this silly goose moment! Build Fast Formula Use code MASSENOMICS to save 10% on your first order! BearFoot Shoes Use code MASS for a free pair of AWEsome wraps! Juggernaut AI Use code MASSENOMICS to save 10%! The Strength Co Get some Go-To Plates! Swiss Link Use code MASS to save 15%! Texas Power Bars Get the Barbell that changed the game!

Thanks for what you do with your podcast and all the rest. You're doing a great job. Hope everybody keeps tuning in. You get a lot of good info, a lot of insights, understandings on how to get strong, how to stay strong, how to use your strength. You do a great job, dude. You make things better than they are in real life, I think.

If you don't follow Massanomics, y'all do it. Social media, website, everything. Massanomics! Welcome everyone! We've got a very special episode tonight. Today, whenever you're listening, day, tomorrow, noon, night, future, past, whenever it is. This is episode 400. It's going to be a fun one. We've got a very special itinerary planned. My name is Tanner.

This is the Lifting Podcast about nothing. My name is Tanner. And my name is Tommy. I'm just like fraught with excitement, Tommy, about this. I almost couldn't even spit out the usual intro going on this little this deep dive i was gonna say a little trip but this is not going to be a little trip this is going to be a deep dive down memory this is going to be a deep dive and this one of course 400 is special everyone knows it's one episode before 401 i'll never forget when i was in third grade

and i told my teacher i wanted to be a podcaster when i was older and she said you'll never forget when I was in third grade and I told my teacher I wanted to be a podcaster when I was older. And she said, you'll never record 400 episodes. Well, look who's laughing now. Look who's laughing now, Miss Libby. I showed her. The proper response may have been, what is a podcast? No, I said, and then I said, yeah, it's going to be on my Apple iPhone in the year 2024 or 2023. We're going to get there and i was like then i had to see a 98 i had to see a psychiatrist for speaking in foreign languages they didn't know

what i was doing yeah and we guess we know who got the last laugh if only you had bought apple stock oh what about that in like uh 96 who but you're like no i'm cashing in here with just like by doing a podcast i'm going to go with the podcast route that will be much more lucrative than the stock route yes first this episode this episode is special for many reasons part of those reasons is because of our sponsors if you support us us, please also support them. That's another way to support us. One of our sponsors, one of my six favorite sponsors of this episode is Build Fast Formula. Build smart.

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go to their website at build fast formula, check out the full product line. Faso Blitz, that's a massonomics favorite, of course, but they've also got the full blitz, the 80-20 protein. That's actually probably my personal favorite. It's what I use the most from Build Fast Formula. So that's my recommendation. The Drink Hack, which we're all going to be testing here soon. Next weekend, we'll get to that. Oh, I got a few Drink Hacks up my sleeve. Yeah, we're going to be some real Drink Hacking. You can sign up for any of these products you can get on subscription, which will save you 10%. In addition to that, you can use discount code MASSANOMICS, which will save you another 10%.

BuildFastFormula.com. Just almost breaking news. Of course, we're aware of Keith's movie rating. Well, now we're finding out that he's read a lot of books, and then I'm seeing the questions in the discord if he's rated his books poorly as well i can only wonder if he's rated his books as poorly that's good okay okay back on topic here let's get back to it this episode is also brought to you by swiss link in 1995 maurice bigmo huffuffman founded Swiss Link with the mission to bring authentic Swiss Army goods

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our big drop of all our new products. Extravaganza it was. And it wasn't an extreme extravaganza. Everything, we're recording this on Wednesday night. Everything that's been ordered has been shipped out, unless you ordered it today. I haven't shipped Wednesday's orders yet but if you ordered anything Thursday last week up until Tuesday this week it has all been shipped uh I shipped my pants do you remember that Kmart commercial I do really everyone remembers that it felt like they were

maybe going to be it felt like that one single commercial was going to change the trajectory of the entire company that's what i was going to say about that spoiler alert that commercial might have in hindsight no that did not pant for as great as that commercial was it did not help the company that was not enough to change just decades of bad choices by ceos and the management team one commercial pants one commercial could not change just thousands of mistakes over many many years also what was that so they were offering you could come into this you could order online and have it shipped to you or i don't actually really know what they were they're all in the store in the commercial so it's like yeah what were they shipped like i feel like it was probably trying to battle online retail, probably.

Well, was it? Or did they do a last-ditch embrace of you can ship them to you and then return them in the store? Was that a thing they were trying to do? I don't know. Yeah, it did not work. No. Spoiler alert if you haven't looked at that.

Kmart. Kmart. Yeah. They didn't win the department store battle. But one hell of an iconic commercial i shipped my pants but what was i talking about black friday we got everything shipped out just a big thank you to everyone that uh ordered over the week you know that is our biggest sales week of the year biggest drop biggest online sales week of the year it's uh it's a wild time

so it's important for us to see some uh for our morale to see some orders come in over that period of time and we definitely did so big shout out to everyone that uh supported and we do have some of the new drop items are out in certain sizes but we've got some stock left of a lot of stuff so if it's you know the strong strong and silly new tea was been a very popular one sold a lot of those but there is some decent uh decent sizing left on that bench and 315s out of some sizes there for sure but there is some options left there polo long sleeve tea the kids tea the ammonia koozies you can still get a lot of that stuff so please if you haven't ordered yet please check it out yeah so thank you everyone that that ordered over the wild

wild wild weekend yeah if you want more if you want more details into how the black friday aftermath looks just listen to episodes last year or the year before the year before where we go much more in depth but we don't want this to be a 10-hour episode so we don't we don't have the time we do have a lot planned this this is our special 400 episode extravaganza i wonder uh maybe to break break stride a little bit maybe we should dip into a can a little early since we've got a lot of you know this is a special this is a special episode yeah so i came i came pretty prepared here you ready for this yeah okay here we go of course of course i'm not showing anything yet i got the i got this koozie on me

and the lift hardly i got a whole box of these koozies still so yeah i'm showing you uh oh this should be sure i should be this is the lift easy right now there we go yeah but i went to the right side i went with the fresca seltzer baby it's celebration time wait is that alcoholic then this is five percent this is the mixed berry citrus i have not had the mixed berry so i do not know if this is going to be good or not the regular one is good i'm not sure about this one and then i also knew this was a special occasion so i had to bust out none other than my favorite all-time ipA. Mick Goldenlight. Mick Goldenlight.

Guy, you can see. Ribbed for his pleasure. As you say, you can see the ribs just glistening in the light there, man. I hope that picks up good on YouTube for everyone that watches, you know. Makes a guy's mouth water just looking at that thing. Ribbed for his pleasure. If you know what I mean. Oh, well, let's.

I don't even know what I mean. Let's get this party started. All right. You only get to episode 400 once every once ever, right? Once every 400 weeks. Yeah, the mixed barrier right away, not as good as the original, but it's okay. It's okay.

Yeah. This is just a delight. rockets in flight i did bring backup with me though because i had a feeling this might not be the best so i got uh when i make my move to number two over here what oh is that a secret yeah because i also got a backup oh i actually brought a third backup too i didn't know how long we're gonna be down here so just one like that's it i brought four back i brought four back i only actually have an interior cooler on the floor here next to me yeah uh this is a do you have you had a mcgolden light anytime recently i bet i have not had a mcgolden light in um six seven eight nine ten years it's been unless it was accidental it's been over five years for sure it's a tasty brewski also this koozie is just doing a damn good job of

keeping my hand from getting cold while you're wearing the strong and silly tea and i yes i also have you couldn't tell by the angle yeah i was uh the angle of my dangle i do have the strong and silly tea on right here. Yeah. For anyone that wants to see. And we do want to mention also this episode, while we're recording on November 29th, this episode comes out. Every time I go to click on my calendar on my phone,

I click on my clock. I always, for some reason, the clock. Have you ever done that before? No, my problem, what I do, I never do the clock. My problem is I always pull some reason the what I do have you ever done that before no my problem what I do I never do the clock my problem is I always pull down and type in because I don't I don't keep the icon on my screen so I pull down I type in cal and click the first one and calculator comes up I do that so much okay anyways calendar this episode comes out live on Monday December 4th This episode comes out live on Monday, December 4th. That weekend, that coming weekend, December 9th, is our Crew Falls December to Remember meetup event in Sioux Falls, South Dakota.

And all supporting members are welcome, encouraged to come. We've talked about the itinerary in future episodes. We actually have a sign-up for it on our website. You know, the sign-up, it doesn't cost anything. It's just so we kind of have a head count and know who to expect and know who to send the cops out looking for if you don't show up. So go on our website, sign up, or get in the Discord, ask about it. There's an event in there also you can find. And it's going to be a lot of fun.

We're all training at Liberty Barbell on saturday late morning uh we're gonna i think we're gonna eat breakfast together saturday morning we're gonna eat a post-workout uh chicken bake probably uh after the lift and maybe take a little little break and then get together for the evening living easy that's the 10 000 foot view of what to expect from the weekend yes maybe even friday evening there's going to be be some sort of something going on. Yeah, well, I'm a local now, so Friday I'll be around. We'll figure out something there too.

So yeah, if you're listening to this and you want to get in on the action, as long as it's before December 9th and you're a crew member, well, one, you can sign up to be a crew member anytime. So sign up to be a crew member. But once you're a crew member, it's before December 9th, you can get in to do this still. So there's still time. If you're a crew member. Well, one, you can sign up to be a crew member anytime. So sign up to be a crew member. But once you're a crew member, it's before December 9th. You can get in to do this still.

So there's still time. If you're on the fence, now's the time to do it. It is going to be a blast. I'm really looking forward to it. I mean, we're going to be. We've been so freaking busy on stuff. I haven't had time to process it. But as I think about it right now.

It's hilarious. Because normally I'd just be counting down the days for this. Like months out. And it's like, no, we had Black Friday in the way. There was this enormous wall. And now that that's gone, it's like because normally i just be counting down the days for this like months out and it's like no we had black friday in the way there's this enormous wall and now that's got it's like oh damn crew falls is here in a few days yeah so um it should be a a whole bunch of fun get signed up come do a little lifting you know there's no certain no specific expectations of the lifting whatever you want whatever you want to lift when you're there do it it's going to be it's going to be really cool we're going to shoot at least a couple of youtube that's what i was going to say

and if you're if you need another incentive to come we will be shooting at least two youtube videos so yes there'll be that action to get on as well yeah and group pictures and shenanigans of all of all shenanigans of all all sorts ensue. May ensue. They will ensue. I can promise you this much. It will be a December to remember. I hope, right? I hope so, too. Yeah, I think we'll remember.

I wouldn't say we'll remember all of it. I hope not. Okay, this is episode 400 and what an occasion episode 400 is if you just say it out loud that's uh that's sheer insanity that's uh 400 episodes yeah that's 100 more than 300 and 300 felt like a really big number we can i guess we'll get maybe i don't want to say too much about the 400 specific yet because we'll get to that more here but uh it is a little wild to have made it that far i would assume we're in uh if you looked at percentages of podcasts that make it to you know to 400 episodes i would assume it's a fraction of a percentage i also want to know of that 400 that made it of the are the of the ones that made it to 400 episodes how many of those released an episode weekly for 400 weeks

because there's some people that will do maybe three in a week and then they might take a week two three weeks off yeah but we we it was on a consistent cadence for the entire time we've never not published a new episode every single Monday for 400 weeks. I just want to toot our own horn a little bit on that because it is freaking insane. Like a lot of people have done podcasts. A lot of people listening have probably done some podcasts. You know, there's our sister podcast, The Unpaid and Underrated, so they can relate. And if they get out doing it for 400 straight weeks,

think about doing anything in your life for 400 straight weeks is crazy. I was, uh, to put this in perspective before we get to what we're really going to talk about. I was thinking I was 29 when we started this, I turned 37 next month and I was 29 when we started i was in my 20s i was kind of a different person oh god in a lot of ways at that point in time then uh uh yeah uh we didn't have kids you know i still i know we've talked about this before we can't even figure out if you were married at the time or not tanner i don't even right right right it was it was just such a... Yeah, I guess I was, just freshly married. Just such a different world, though. So different. Yeah. Crazy.

So what we're doing for this episode, when we come to some of these special ones, we like to do something a little unique, something we don't normally do. For episode 300, we relive some past fun moments. We played some fun games that we don't play all the time. For episode 400, what we want to do, what we're going to do, is run down the 40 most influential moments of the Massonomics podcast

from inception to present day. In our opinion, at least, this is what's going to be fun about this list. This is our opinion. This is what we consider the 40 most influential moments. What we're going to do with this list is later publish this into a blog post. And what we picture this being is anyone that's new to massonomics, we're going to have this blog post as a reference of like, hey, here's what you need to know. If you want to know about these, you want the cliff notes and catch up as fast as possible. You want to get active on the discord, feel like you're a, feel like you're a part of this crew, this gang, this cult, some people might call it. Here's your cheat sheet. We're going to start with these 40.

This is a, then we're going to do this 40 today on this episode, but the actual post that's going to live out here in perpetuity, we'll be able to add to that. So after you listen to this episode, you leave us a comment on YouTube. Leave us a comment on YouTube. That'd be the best place just to increasing YouTube engagement, but leave us a comment somewhere. Let us know what you'd like to see added to the list where you say, oh, it's got to be this.

And people could technically, this is a little known feature. People can leave comments on the blog post on the website too. That is an option. That is a relic of the past. Remember there was people that would do that? I know, but we haven't had a comment on a blog post in like six years. A long time. People used to actually have arguments in the comment section on the blog post.

This is hilarious. That is quite the callback. I actually came across those earlier this year looking at something on the website, and I'm like, oh, yeah, there was comments on the blog post. So today, you think along as we're going through this timeline, these are going to be in chronological order, our 40 most influential moments. A lot of stuff that's happened over this period of time. So we're going to go through it. There is a lot in here. This is, I mean, some of these are amazing. I haven't read through every single item like carefully. So some of these will catch me by surprise when we're

going through. But man, there's a lot of things in here that we have not probably talked about since about the time it happened. So I'm very excited for this. Right. So should we start at the top, Tommy? Let's start at the top. Let's do this. 40 most influential moments of Massanomics podcast history. Number one.

Should we take turns? Yeah, that's fine. Because you got the list. I'll read number read number one and then you go to and then we'll go back and forth so number one actually number one even predates the podcast this is like number one is essentially the precursor to the podcast so we've got the start of massonomics youtube in december of 2014 and we've got the start of massonomics gym in november of 2015 so really we're looking at that uh 10 11 month time frame there before the podcast started but as massonomics was starting to take its some of its earliest form you know in the form of those youtube vlogs those earliest youtube vlogs that all still exist there. Don't be afraid to go check those out on YouTube.

And then eventually the Massanomics gym taking form in November 2015. And the first shirt coming about somewhere in between there. Yeah, because we would have had the first shirt for that powerlifting meet, and that's always in in march so we would have had the first that would have been march 2015 yeah and they would have been done before that so the first shirts would have been done in uh probably february 2014 yeah 2015 oh yeah oh is that well no didn't was it a full year of massonomics the name being around before we had shirts

well no because de December of 2014. Oh, sorry, sorry. Yes, yes, yes. Yeah. The first Masonomics YouTube video was published on December 28, 2014. Yeah. So then we're into 2014. Yeah, yeah.

So anyways, it's kind of those three-ish pieces that really paved the way for the podcast. Had we not done that stuff, obviously the podcast isn't going to happen. I guess we could go deeper into history of, but it's really those, those three cornerstones are what led to the podcast. You know, had we not had the gym, then Tyler never has a reason to, you know, if we were just lifting at the Y, Tyler wouldn't have come to the Y to come train with us. It was because we had this gym and stuff that he wanted to come check it out and that's really where podcast inception

took form I think in uh in 20 late 2015 there yes so that leads right into number two on the list already and you you basically said this one which would be the podcast inception with the first episode on april of 2016 and this is we've said it before but this is a little insider fun fact for people that the first episode we ever recorded is actually episode two i can't remember why we did it that way but it was tyler's idea yeah i don't know why the release schedule was like that but the first episode we ever actually recorded actually got released as episode two the second episode we ever recorded got released as episode one still don't really know the reasoning behind that that's a fun massonomics trivia yeah actually they're the very unique piece of massonomics trivia yes yes and we don't need to

talk a ton about the podcast inception because you're listening to the podcast right now but it the really quick story is tyler basically said for people that don't know tyler was a guy that a ton about the podcast inception because you're listening to the podcast right now but it the really quick story is tyler basically said for people that don't know tyler was a guy that was on the first hundred episodes tyler said hey i want to do a podcast let's do one and tanner and i said oh okay and we thought that this would fizzle out really fast boy were we wrong? Yes. Big wrong. Big wrong. So then number three on our list, we'll come back to a gym topic because it was pretty essential in the very beginning. Number three was us moving Massanomics Gym. That happened at episode seven of the podcast. So we're into May of 2016 when we moved to the gym and to me that's essential

uh you know that that makes this list of 40 the gym is quite separate from the podcast in a lot of ways but also like especially in the beginning it was just important an important piece of mass really becoming something because we're talking the first seven seven episodes of the podcast barely have any merchandise yet like Like, what is this? Especially that, like, a brick-and-mortar thing. That was the thing when people would say, what is mass anonymity? You'd just be like, oh, it's a gym.

That was, like, the easiest way to explain it then. Still, it actually is the easiest way to explain it, but not very accurate. It's still how I choose to explain it to people. Not very accurate anymore. Right, right, right. So that, I think that was, yeah yeah that was episode seven like i said and um i remember a big move i remember that everyone showed up we had a few trailers old old brandon

had his what did he have for a truck what was that thing that is a little off ford ranger was it like an 80s ranger r Yeah, we had that thing just loaded. Even by Ranger standards of today, that thing is very tiny. And yeah, he had this big trailer, and that thing was just loaded. Luckily, it only had to go a block. But yeah, that thing was just loaded down, and we made a few trips. And there wasn't very much in the gym, but it still was, what, 15 people moving and all that stuff? It was a pretty brutal... In comparison, we didn't very much in the gym but it still was what with 15 people and all that stuff it was a pretty brute yeah and it wasn't just in comparison we didn't have anything in the gym but

like well and it wasn't just a lot of new stuff yes you had a lot of stuff that never made it into the gym it was it was sitting on the side waiting for the move and and so that came out for that but yeah that was uh that was a busy day that was uh some of the live listeners asked when when they're getting kicked off we don't know yet you're not going to get to hear all 40 we'll pick maybe it's like maybe we'll make it to like 30 or something we've got to save something for we don't want you to see the climax right away here gonna build that anticipation uh number four on the list would be our first travel interview and that was traveling to crew falls to interview jonah leo big jonah episode 13 probably our first travel interview. And that was traveling to Crew Falls to interview Jonah Leo. Big Jonah, episode 13.

Probably our first interview. It would have just been straight up our first interview. Actually, yeah. That could be our first interview in general. Our first time traveling for the podcast and our first time interviewing anyone ever. Well, yeah. Or am I wrong? Well, would someone like Ryan or Ross have been on an earlier episode?

Oh, you're right. You're right. I forget're right. You're right. They might. I forget. Yeah, you're right about that. I'm pretty sure. But the first time having like a special guest and someone that we didn't really know. Big Jonah Leo, episode 13, July 2016.

And it is funny. We're sort of rounding the loop on that one again, because here we are next week. We're going to Jonah Leo's gym here in Sioux Falls for the Crew Falls meetup. This has been four or five, like seven years in the making. Almost eight. Seven and a half. Almost eight years, yep. All the way back to episode 13 and now coming back around to him

in just slightly over 400. We'll be there by 401. We'll be there again. That is the thing about the podcast over the years. We'll be there by 4.01. We'll be there again. And that is the thing about the podcast over the years. It really has been quite the relationship builder, you know,

of all these people that might not talk to them all the time. But we have, like, kind of a more special than average connection with a lot of people just because of having them on the podcast and because of the podcast over the years. And I do want to make a point here. Big David in the discord says who's making notes for the timeline. We, we will be making the notes. We are going to make a blog post out of this thing.

So it will exist. It will almost serve as the massonomics Wikipedia entry. So you guys don't got to worry. We are actually going to be providing the notes on all this. And then I do think when someone, you know, when someone new signs up to become a supporting member, they get it like a link to the discord and their little welcome. I think we

include this link to this in the welcome, like, Hey, if you're, if you're fairly new, check this out. Here's your, here's your study top. Here's your, uh, get you up to speed here. Right, right. uh, get you up to speed here. Right, right. So you talked about, uh, number four there,

number five, number five on our 40 most influential moments, the massonomic strong man showdown, the first ever that was episode 21. And that took place in August, 2016. So that was our first time ever running a, uh,

strength event. Also, a lot of this stuff comes full circle, doesn't it? And, you know, we talked about YouTube at the beginning. We talked about Jonah Leo. We talk about running a show strongman showdown. So we did that really pretty early on. You know, that was episode only episode 21 of the podcast. We'd barely even started there. And I remember 2016. I remember me and you, we went to the Rapid City Powerlifting meet, driving on the way back and just talking about stuff and being like, you know what, how cool would it be if we did a strongman competition? We could get these people to sponsor this and these people to sponsor it

and we could do this event and this event. And we're like, oh, that would be really cool. And I don't know how it actually, did you approach the fair? How did it actually come into existence? Well, I think I approached the fair, and the reason I thought of doing it that way is because I had done the South Dakota State Fair Strongman. Oh, yes, yes.

So you knew that that format worked. I did that for the first time in, like, 2013. So I'd done that for the last couple years, and I'm like, well, if they can make that work at crappy old Huron, like Aberdeen should be able to, we should be able to do it better right you know like um sorry if there's any here on i did you know uh actually saying that i did see a thing online you if someone's in the market for it you can be the owner of the world's largest pheasant it is for sale in here on on that one really that building is for sale i think it's 180 000 so you can own

the world's largest with it though yep you can isn't that is that by like the bowling alley or i think so i think that's what it is it's something like that i've only been there once so i don't really know yeah that pheasant used to be in redfield though oh did it really like when i was yeah and it used to be in there was a it was controversial it got moved to redfield and then back to huron it was like like France giving America the Statue of Liberty. Something like that, yes, yes. The world's largest Chinese runic. I think that would look great outside of Masonomics Gym.

It would. It needs to return. It needs to make its way north. That's where it belongs. We have tied the, I like Scant's already pulling up a picture. You know, that is a pretty iconic, I love that picture. It's you and I sitting next to each other on the Atlas Stones at the first ever Strongman Showdown.

And I have really fond memories of that. Oh, yeah. Like that was a very, especially it being the first. I mean, I specifically remember each of the three Strongman showdowns, and I have specific memories of each one, but that first one, although it may have had the fewest people there, I was shocked by the crowd because we had no idea what to expect. I thought it would be crazy if 20 people showed up.

I thought that would be so good if 20 people, and there was probably 100 and and some depending on what time of day it was yeah it was a lot of fun it was out in the mud it was very raw and uh it was a it was a it was a hell of a good time right and i guess why i think that that's influential too like to explain the why on that because like oh it's just a strongman event but i don't know that that uh we did that ended up doing that three years running in that that just became a bigger part of massonomics as we went to really like it just grew along with it and um i really our first first taste at events maybe had we never done that maybe the power lifting the lift hard live easy classic that exists today wouldn't exist without

that too it was for sure a stepping stone on the way there yeah next on the list number six we recorded a video of the show for the first time on episode 30 with big nick ty luki and that was october of 2016 so we do the strongman showdown two months later we're driving to saint cloud minnesota to record with nick and that one that's where it was saint cloud i couldn't remember and that one i also remember that vividly because i i was in minneapolis that weekend to go to the zombie pub crawl minneapolis would always have this massive zombie pub crawl they'd shut down all of downtown there'd be i don't know tens of thousands a hundred thousand people up there there'd be different concert venues all over in the street and it was so much fun so I went to that on what

was it Saturday night and then I got up Sunday morning and then I met you guys you and Tyler drove from Aberdeen to St. Cloud okay I bet you guys remember that very well yeah you and you drove in your Buick you you and Tyler drove your buick there okay and then i met i leo was my girlfriend at the time and ryan was with us we we drove from minneapolis to st cloud and they took your car and they took my car and then we recorded the podcast and then i wrote back with you guys to aberdeen then what an arrangement oh yeah it was it was quite the quite the ordeal but yeah we got to me that one was that one was so exciting because Nick was a guy that before, for me, my favorite lift is I was squatting and before every big squat day, I'm like, all right, I'm going on YouTube. This is also 2016. The number of lifting

videos on YouTube back then was so different. So it's like, all right, big squat day. I'm going on YouTube. I'm pulling up the Jackals gym, YouTube channel. I'm watching Nick squat. I'm watching everyone in Jackals gym squat. I'm watching Brad Gillingham. I'm like up the Jackals Gym YouTube channel. I'm watching Nick squat. I'm watching everyone in Jackals Gym squat. I'm watching Brad Gillingham. I'm like, all right, this is how big squats are done. Now I'm ready to go to the gym. And like, that was my squat routine for years on end. That's what I always do.

And so then to go and actually record an episode with him, that was super exciting for me at that time. Hadn't Rogue Fitness recently done a road to the Arnold on Nick Tyluki? I think it was the year before that they had done. So 2015, I believe they did a road to the Arnold on Nick Tyluki. I think it was the year before that they had done. So 2015, I believe they did a road to the Arnold for Nick. Nick Tyluki is a name that if you're fairly, if you're not even fairly new, if you're within powerlifting just in the last five years, you might not know who Nick Tyluki is. So check that out, check out episode 30. And that was our travel again there. And then, like you you said the first time we ever recorded video was

off my uh camcorder that i had gotten and we just set it up in his garage actually that was he had a a he had a really cool spot he had a separate a detached garage from his house and it was just his his gym and uh yeah we got out there we set up the just what folding chairs and uh we sat down and talked to him and his wife sat behind the camera and watched us the whole time, which is also one of the only times we've had a spectator. Actually, no, Megan used to watch some of the earlier episodes. Do you remember that? Would she? Yeah.

Like in Tyler's house? Yep. We'd record, and she'd sit and watch and laugh while we were recording. I just remember that right now, actually. Okay. I don't really remember that. Yep. She would, but the Nicholas one. I just remember that right now, actually. Okay, I don't really remember that. Yeah, she would.

But the Nick one was fun. And if you need verification that Nick was the real OG back in the day, remember when we interviewed Bryce Lewis? And we're like, do you remember Nick Tyreek? He's like, he was a god back then. He was a squat god back in the day. Yeah, that's good. One other fun fact, that picture of you and I

at the first Strongman Showdown, you know, our names are on the back of the shirts. Yours is not. That is, I put that on there. Yeah, the only people that had their names on the back of the shirt was the competitors. And I didn't compete in that one, so yeah, I didn't have it.

Yours is poorly Photoshopped on, if nobody could tell. No, I'm sure most people don't know that. Just another little peek behind the curtain there. So we talked about number six. Number seven on the list almost needs no explanation of why this would be one of our most influential moments, but we're going to go ahead and explain it anyways.

One of our most influential moments, but we're going to go ahead and explain it anyways. Episodes 32 and 33 from November of 2016 make it in at number seven on the list. And if you're a longtime fan, you know what episodes 32 and 33 are. entire back catalog. These may be the two episodes you choose not to listen to because of their infamy in the way of them almost not being good. 32 and 33, of course, the party cast, which have a cult, almost like a cult,

like anti-following in the Mad Asanomics podcast history. I probably listened to those episodes right after they came out. I've never listened to them again since, which is fine. I should go back and listen because I actually know the people in them because there's a lot of people that are not part of the podcast that are on those episodes. I'd probably laugh really hard. I know my wife is on it for quite a while.

That's like the one time my wife has been on. My wife, I think my mother-in-law was on it. Oh, really? There's that many people actually on them? Oh, yeah because it rotated through you know tj there's a whole bunch of original gym members that are there's a bunch of the millbank guys yeah yeah yeah like for a while it's like uh ryan like pat and mr u i don't know if it's mr u or i think so i think so yeah but it wrote they were on i think later like it think so. But it wrote, they were on, I think, later, like it, throughout the night,

it just started changing. It was just like in shifts of who was even on there. So the PartyCast, there again, if you haven't listened to much of the Bat Catalog, maybe you want to check out the PartyCast if you're brave enough to experience. We've got some people in Discord saying they actually like the PartyCast.

I think Jaunty says, love the PartyCast. And I think actually the way to watch it to experience uh we've got some people in discord saying they actually like the party cast i think jonte says love the party cast and i i think actually the way to to watch it would be on youtube i think that's the way to experience it really get you to to see that party firsthand and so for people that don't know what why did the party cast exist well we were doing the massonomics gym what would that would have been the one year the first gym party yeah that would have been the one year anniversary of the gym existing so we we decided to have a party and well it was close to one year no yeah yeah close to one year of the gym existing yeah so we had the one year gym birthday party and also so now that people are listening to this some people

have been to aberdeen they understand that we're that right kitty corner from the zoo it was kitty corner from the zoo it was someone had just remodeled this historic building and they understand that we're that kitty corner from the zoo it was kitty corner from the zoo it was someone had just remodeled this historic building and they decided yeah let's let the massonomics guys throw this huge party in there we were playing beer pong and tippy cup and hammerschlag in and just every game yeah a lot of hammerschlag we were spilling so much beer in that place just spilling beer everywhere and we had we had food catered in or did we make food or catered in i can't even i think we made food for that all right so we did like a potluck food yeah yeah and yeah we made a total mess trash the place and then we just walked kitty corner to the zoo and i thought that this is the best night ever i get to party with everyone here walk across the street go to the zoo this is

amazing yeah and i do remember you saying you went the next day to clean it up, and it just smelled like the oldest beer. It's like that morning after at a college house party, and you're like, oh, man, this place is gross. That's what that was like. Yeah. Yeah, the party cast. Number eight on the list. So now we're going to jump ahead in time about four or five months to March, 2017. And that would be our first Arnold trip. And that would be episodes 50 and 51. And we got to interview a lot of people. And this was, this, I actually had a bit of a star struck

feeling the entire time when we were, when we were at the Arnold, because if you, if you look at what, When we were at the Arnold. Because if you look at how the world existed then, Instagram was really, really starting to blow up at that time. That was when people first figured out like, oh, you can get on Instagram and actually make a name for yourself. That was becoming a thing for the first time. Yeah.

And you go to the Arnold and you see all these people you've only seen on Instagram and they're just walking everywhere. And fitness also at this time is blowing up between Instagram, YouTube, just the internet in general. There was so much momentum and buzz. Who's the 5% nutrition? Rich Piana, CT Fletcher. Rich Piana's right there. Yeah, CT Fletcher, all of the kind of first wave of internet powerlifters, if you want to call them that. Just all these people were there. Mark Bell was huge at the time, too.

And everyone. Specifically, like, the moment we walked in the building, like, I think it was, like, the first time, and Dan Green was, like, right there. Right there, right there. And I was like, holy shit, it's Dan Green. Yeah, we had been there for less than 10 minutes, and Dan Green was right there. I'm like, oh, Dan, can we get a picture? He's like, oh, yeah, sure. And then he's like, whoa, this than 10 minutes. And Dan Green was right there. I'm like, oh, Dan, can we get a picture? He's like, oh, yeah, sure. And then he's like, oh, this is so crazy.

And then he just walks on. And it's like that was just set the tone for the weekend right there. That was all that happened the entire time. And yeah, so we got all these interviews with people. We got press passes, which is insane. We thought, could we pull this off? Can we get press passes? And we did, which is another just funny thing

looking back on that. Why did we decide to do that? You know, we didn't need to, but we did. We got to sit up close for the strongman stuff. We had the massonomics flag on the mic, you know, the microphone. We thought we were like, oh man, we like cheated the system here.

Like we've made it look like we know what we're doing and it kind of gave us this access to all these places that we wouldn't, didn't think we probably wouldn't otherwise get to. So we really, we got really pulled a fast one on that too. Cause I like, we were making up like documents cause you have to provide information about like in past,

like, how are you media? How are you a media company? What's your prior work and so that was like making up you have a designer on the team you can make any document like official yes yes yeah so we did lots of cool stuff there also just a couple other random random thoughts that stick out to me from that weekend we interviewed dan bell that weekend i believe right that's episode 51 oh that was the next that was the next year at the arnold no no that's that year that's that oh that was i'm just saying okay this is episode 50 and 51

so dan might be episode 50 and then 51 is our recap of the trip okay gotcha so yeah interviewed dan so that was another person that we just randomly ended up i shouldn't say randomly but that we decided this is a person worth talking to and the trajectory of his path as well. You know, there's so many, how many people from that time were getting strong and then they were gone a year later? Staying strong. Well, no, there was people that were getting strong,

but they were not staying strong. Dan got strong, stayed strong and used his strength. And so to see where he went from 2017 to now, like that's crazy too because that could have went a thousand different ways for him also that all those interviews we did that year as i'm talking about it the intro to the podcast the current intro to the podcast that's where all of that comes from it's uh uh matt from pioneer saying y'all follow them social media everything uh kaz i mean that's where get strong, Stay Strong, Use Your Strength came from.

Yes, it is. One of the most common themes of the podcast. It's where Gino yelling massonomics the way that he continues to do to this day. It started right there. Donnie Thompson. Donnie Thompson, you make things better there in real life. It all was right there. Donnie still says that.

He knows that we use that and stuff too so so there's that uh one other quick note on that weekend that was the first time in my life that i had ever experienced someone recognizing who we are who we were big jessica who was in charge not not uh bittner but supporting supporting member crew member yes she was uh in charge of some of the promotional or event stuff with the strong man and she said i'm a fan of your podcast and she's like here's a chair for you to sit right here and take photos it was amazing and like if that came up to if we were at the arnold this year and someone we didn't know said oh i'm a fan of your podcast you go oh thanks i'll be like awesome now thanks for listening but in there again let me look at the date.

In March of 2017, like I didn't, we didn't, you were the only one that got to do that. You know, she let you in and you came back and told us that story later. And I was like, are you fucking kidding me? Like that happened? Like somebody's listening to the podcast? Wasn't that the year we got to sit up front though and watch Thor break the elevator? Yeah, I guess I do. Yeah, yeah. But she made room for us but honestly at the time i was almost more excited

that this random person knew about our podcast and said they listened and she's like oh yeah i know tanner and i know tyler like she knew the name so that's why i'm like oh she's not just bullshitting me i was almost more excited because you thought she was joking though at first you're like what you're like oh yeah right sure you do what do you mean and so to hear that that was almost more exciting for me than sitting and actually watching the strongman because it just blew my mind that someone listened to it uh and then one final piece of that rest in peace what was it big was it big tom that sat next to you on the airplane for the entire way and told you stories yeah big tom hanratty was that that year wasn't it the first year it might have

been i thought it was big tom ham ratty uh han ratty uh navy seal yep talk to you he stood on the plane and talked to me he kneeled at least 30 minutes the entire time next to you i'd never seen that done before i thought i didn't know you could do this and uh yep never seen that done before never seen that done again that was remember we ran into him like on the escalator one time later on the weekend too yep yeah big tom handwriting i still carry his business card in my wallet just because it was such a it's just good luck at this point now you don't want to mess that up yes big tom handwriting i won't won't forget him uh and i like the arnold this is one we could make a whole episode

reminiscing about the first Arnold, but I guess we should keep it moving. Then that one, just one other thing, that was the one where it was the biggest group we ever took to the Arnold. That's where Mount Ross, Warren Big Shane, and Professor Shons, too. Professor Shons, yeah.

I shared a room with Professor Shons that year. What were we in? We were in an Airbnb. Airbnb, yeah. I don't recall recall who i where i stayed to what i remember yeah i remember sleeping with him because i think he was a notorious snorer but somehow i i managed you drew the short straw that isn't that michael scott's uh uh biography somehow i managed somehow i manage i think yeah yeah biography, Somehow I Managed. Somehow I Manage, I think. Yeah. Okay, so number nine

on the list. What do we got? Oh, okay. This is interesting. This is about around episode 95. This isn't specifically podcast related, but it is. It all ties in. So episode 95, January of 2018. So this is going to go on ahead quite a

few months getting into 2018. We had the first ever Massanomics versus post on Instagram. And if you're fairly new to Massanomics, you'll say you've been listening for a hundred episodes. You might barely, but know what this is. Uh, but massonomics versus was something that really took our instagram uh i don't know notoriety or like our following like it really took it to another level because it was the first time point we were kind of like spinning our wheels a lot honestly it was the first time where it felt like this is something that works this is something that's getting traction and people like yes and it's repeatable no and we went to you know future arnold's and people would be like yeah you guys

are the ones that do those those verses with and and it's it sounds funny now because we're nobody would know us for that you know almost basically nobody would know us for that that wouldn't be the top 10 thing that they uh think about when they think about massonomics but at the time it was like a top three thing it's like oh yeah you guys are the ones with uh that do that thing where you compare a lifter and that would be everyone would come up to us these big lifters that didn't know us they'd be like oh you did that versus of me that was so awesome and they'd be so hyped on it we had never actually talked to them before and that was the icebreaker and it was it was uh it was a great way to meet and talk to people having that in our pocket.

Yeah. That eventually expanded a little bit to become the, the, the tri legged stool of versus lifting legend and the mass dynamics rookie card, but really versus was the first and always the best probably. And, uh,

mass dynamics versus holds a special place in my heart because i spent many hours many hours making massonomics versus like they're literally like creating it like making the graphic is one thing but also it's like coming up with the with the material and we have oh you know like like 200 of those that exist so i uh put a lot of time into mass dynamics versus but as it was rewarding i always liked mass i still like mass dynamics versus it just it just with the change of instagram or maybe it got played out who knows what what you say it uh became less fruitful what was always so funny about those was the fact that you built every single one of them

on your phone so we'd be talking to people to be like oh who who designs up those graphics for you and especially in like 2018 that seemed even a yeah that was a really crazy concept then yes so when there was significantly fewer tools like i remember jake from barbend you know it's like yeah i just do it all on my phone he's like what yeah yeah he goes yeah who's doing these graphics for you we're explaining to him he just could not comprehend that this could possibly be built and done on a on a phone yes so there was that and then also never forget the other interesting thing about versus that was in the day when someone could share a post and you could gain hundreds of followers off it which is a a foreign concept now. No, that was the formula is we would make that,

then Jen Thompson would share it, and we'd get like 200 new followers. And you could literally just see it happen and work like that, and that's not how things work now, but it was the Wild West back then, wasn't it? Yeah. It was ready for the taken uh where are we number 10 oh number 10 all right quarter one of the quarter we're at the quarter pole and this is one of the top moments in

massonomics history and this would be the lift shorts comment and this happened episode 119 in july of 2018 and i believe the comment was nah i'm good with the plain ones and it was when we had unveiled the black champion mesh shorts that had the lyft logo on them and some one person was offended by our by our product design and this is so it's number 10 on the list but this is easily a top five most influential moment in massonomics for sure yes absolutely the lift shorts comment that became you know it's it's it's less essential to us now probably but for five years that was the battle cry like a cornerstone of Massonomics. It's like, you guys are the expensive. I guess I'm maybe sad that people don't recognize us as the expensive shorts guys anymore.

It's slowly fading away, actually, which kind of sucks. I loved being the expensive shorts guy. loved being the expensive shorts guy actually like that all the all the that guy you things that we have been the expensive shorts guy maybe has been my favorite that's you just get to be the sleazy expensive item salesman like that's and people and you don't even have to be coy about like people love people loved it they wanted that shtick they wanted you to do it so i do kind of miss it because we don't get that quite as much as we used to we still do get it at the arnold but we don't get it quite as much as we used to not quite as much and every year it just it goes a little it goes away a little bit more too you know yeah maybe make we need a hat uh make lift shorts expensive again

okay number 11 this is a especially specific to the podcast this is a pivotal moment comes to us at episode 124 so not long after that lift shorts comment we're getting a lot of changes here because lift shorts really shaped an era for us and then this helped shape another enormous change for us actually i not I'm not going to jump ahead, but just saying, so from August of 2018 to March of 2019, like that six-month period

was one of the quickest changing time periods in massonomics. So much stuff happened then. Yes, and that's why we do come to quite a few. And this is really kind of where a lot of it, you know, it had to have changed since then. 124 is when Tyler announces that he's leaving the podcast. He's moving to Europe to work with Julian Pinault on StrongFit project stuff.

And so that meant in terms of the podcast, I don't really remember our conversations about it at the time, but we had to have been thinking like, oh, are we going to keep doing the podcast? The conversations I remember were, okay, I actually remember being down in the gym because that's when we would all still lift at like 5.30 p.m., 6 p.m., and I remember being down there, and Tyler had explained it. Actually, I think he texted us late in that day. was four o'clock five o'clock he text us he said all right guys some people are starting to find out so I just want you to know it was me you and Sean's he texts all of us and he goes you know we're moving to Europe so um you know I don't know whatever you guys think you need

to do I think it'd be a good idea if you keep the podcast going but you know it's your guys's thing and I wish you the best of luck and we'll talk about it more. And I remember getting that message from him. And then we saw, I saw you down at the gym, probably 30 minutes to an hour later. And I remember you being like, you know, we, oh yeah, we can still handle the podcast. Um, and I remember you saying this, like, you know, we don't have to do it every week if we don't want to, like we could, we could just, you know, if we want to do a couple a month that's fine we don't there's nothing making us do one one every single week and then it's true which was true and i remember being like okay yeah and then that was probably the only time we ever thought the idea of like not doing it weekly

because we never discussed that again and then it was okay because we still had in our mind that we had to have three people on it and it was well who who else do we have do this is it so we had my brother thinking that we had to have three people like we can't not do this like three people is the way that this exists that was getting out of that mindset was just this foreign concept so that was if you look back there was probably i don't know three to five episodes where my brother was on them right away. Remember we recorded those in the gym down there. Yeah. Yeah. And yeah, I think it was just my brother, Ryan. I don't think anyone else was on in that time period. Not really. It was kind of like, is Ryan going to be the next guy on the podcast? But that's trickier too, because

when it was with Tyler, you know, we all own the company together. So then how does someone come on and be a host of something that they're not really a no owner of and stuff yeah so that would be a weird and we didn't have like at that time we also like it was a company and there was some money in there but there wasn't also like money to pay someone to be a part of it either no uh so there was we had never given ourselves a no no for sure yeah and so that was it was a weird spot and honestly i don't even know we're like paying for our own shirt like if we wanted a shirt we would like buy it from ourselves we'd basically buy yeah buy to take it out of the inventory in the you know but we never had i i don't even remember how this worked out like i know we never had a conversation with ryan like

hey you're not gonna do this anymore but like that was never a thing i don't know if it was just one weekend if if he was gone when we were going to record and so he is like oh ryan's not coming and then we just did one it was like all right yeah we can just do this on our own because we never we just never asked him to come on again really at that point right yeah because there was there's a couple few funny videos where the three of us are sitting across that uh you know your white folding tape no table in your basement too oh ryan was down there yeah there's a couple of them like that where it's a you me and him you know in your old your two basements ago yeah i didn't know i didn't know we ever recorded one with all three of us in that basement

yeah because there's uh if you look there's a couple even where the the thumbnail image on youtube is the three of us there's one like it like, I'm pretty sure it's like the vertical diet review where we, I thought that was just me and you, wasn't it? I think that there's one where, uh, where, oh,

there's a thumbnail here. Episode. Yeah. Episode one 28, the vertical diet review. Wow. So that's like four episodes after, uh,

okay. See, I did not know that he ever i thought he was only on for a few in the massonomics gym basement i never knew that he was that must have been about four or so that he was on there for yeah wow so i've just got it pulled up it's very funny seeing these now yeah so okay that was that was number 11 yeah tyler levy and all right uh next one is me then number number right was yeah yeah okay yeah you're even i'm odd i think number 12 would be the first overrated underrated segment on episode 138. And this was November of 2018.

Do you have any idea? Was that you doing over-underrated to me? Yeah, that was me doing it to you. I think that was like an episode where I interviewed you of your backstory. Oh, really? And then at the end of it, I had this over-under. I think it was like four. Do you have any idea what the topics were?

Oh, yeah, it is. Episode 138, idea what the topics were? Oh yeah, it is. Episode 138, Who is Tomahawk? Underscore D, there it is. Yeah, I think it's like Turkey. Because what was it? This is November 2018. So it was right before Thanksgiving. And I think one of them was Turkey.

And that's the only thing I can tell you. And the rules of over under weren't fully developed yet at that point or anything like that. So it was very much a living, breathing organism. We must have just recently came with the bench shirt because we have it draped on the front over the board on the front of the table. I think that sat there for quite a while. I also remember there was like a pile of bench

heavy stickers that sat on that table for like a year. Like, I don't know, they'd gotten brought over and they just sat there forever there was several stickers on there so yeah that was the first overrated underrated segment and which obviously 138 we've continued to do that one basically almost every single episode you know there's a few in there where we haven't done it but uh but basically 270 more episodes yes of over under uh and you know that started you know everyone associates that now with something we do with our guests but for many a long time that was a thing i asked you

probably close to 100 episodes something like that probably yeah uh then number 13 on the list this is episode 147 from well i kind of got a range on this it kind of first came up around around january 2019 i say episode 147 and that was uh sparkling waters slash what turns into what's in the can segment uh and the episode title of 147 is something about la croix so we were talking about LaCroix and in that episode so that's kind of where I put the inception point at uh that's really where sparkling waters become more of a thing on the on the show which is a long time ago it almost doesn't seem like it's been that long we've been talking about those oh and I remember it's actually funny now I jumped this is nine more episodes ahead and yeah there's the bench shirt is still laying on the table from the video i just pulled

up yeah i think it was there for a long time it was like a tablecloth kind of yeah yeah uh but i do remember like my memory of that was always you would come to tyler's after after a while we've been recording you'd come to tyler's with lacroix all the time and that was before i'd ever had one and i'm just like lacroix who what are these things who is drinking these like i didn't even know it was a thing there was one lady i worked with that would bring them into work once in a while and i just i had no idea what it was it didn't make any sense to me you'd have those and for whatever reason at some point i had tried one or bought some and then eventually it's like yeah these are good,

but also flavorless, but also good. We got to make this into a game to see if Tanner can actually figure out what he's drinking here. And in the spirit of number 13 on our list, I'm going to crack open a tangerine. I'm going to crack open a crispy boy here. What do you got there? I got myself a... It's Modelo time hello in this hello in this

nice very nice very fancy silly goose purple koozie that matches my shirt koozie looks both strong and silly oh yeah okay looks like you're on on number 14 now oh here we go all right number 14 number 14 march 2019 this would be episode 153 that is our first arnold booth and i will never forget i can i can tell you you know there's those moments in life. You know, you'll never forget where you were when it happened. I can remember. I was driving down Dakota Street in, right? Is that the one by you, Dakota? I already forgot.

Tanner, I leave town for a year. I forget what the roads are. Dakota's the billboards, the original billboard location. I was driving down Dakota. No, Roosevelt. I was driving down Roosevelt. Yeah, okay. Well, what's our, no, our billboardboard our first billboard location are recent ones first is dakota last one is uh

yeah okay that rose yeah so i'm driving down roosevelt i'm just about to the train tracks i remember you were calling me and you're like you know what i i looked into it and i'm doing the numbers i think we could have a booth at the Arnold. And I remember thinking like, whoa, whoa, are you sure? But if you were saying you're doing the numbers and it makes sense and I'm like, okay, if Tanner thinks we can make it work, then I guess, okay, we can make this work.

I do remember it being like, I don't know what the moment of inspiration when I was like, wait a second, could that work? But I remember even myself being like no this is probably crazy but then really sitting down and like penciling putting pencil to paper quite literally being like i don't know like the number of things we got to sell in order to just maybe break even is probably pretty possible and this is after you know some of our you know like the lift shirt and some of our more popular stuff had started to take off and i'm like i don't know it seems like maybe we can sell it and by then we had been there two prior years i'm kind of thinking

i've seen some of those boosts that exist that was the barrier is so there's two parts of that is is one is you go and you just you see people have booths and you say like, well, if you're here, you think you're clearly a business if you're here, like you got your shit figured out. But then you also look at the booths and you're like, but at the same time, I don't know if you do got your shit figured out because I'm seeing some real low effort things happening here. yeah so our first booth you know in terms of us selling merchandise was really a pivotal point um because we started to realize like oh no we can you know this this merchandise sales really can be a big part of this business for us you know it can like keep us keep making this very much worth it for us and it did and like i think uh what what do you think like what did we leave there thinking we thought like it went really well, I think. We thought it was amazing.

I remember thinking it felt like we had robbed a bank. Like, we had gotten paid to sell t-shirts for three straight days. And it wasn't actually that much money in the scheme of things. But at the time, it just felt like so much money we had made selling t-shirts. And we were across from Huck Finn kind of kitty corner that year, right? And that aisle, and that aisle and i remember i still remember like big mini for example big mini action jesus walking down the aisle and uh wearing his basement brand you know he's enormous so like and i remember the basement brandon hoodie that he

was wearing spotting him from a while away but like just being in that booth location it was so small and just how packed it seemed like it was just jam-packed in there for three days straight. Just pure insanity. Like you couldn't walk ever. It really was a different time. It was just a totally different time. It was so crazy. You know, we had Pete Rubish as a guest on last week.

I remember at one point you and me are trying to sell T-shirts in our 10x10 booth, and there's Pete Rubish, his wife and Perseus all hanging out. It's Perseus. There was no room for any of those people to be in there, but they were standing in there and everything. And this is so insane that these guys are chilling in our booth while we're selling stuff. It was quite the experience.

Yeah, it was crazy. So then I've got number 15, which was right that same time, also March 2019. And this is episode 154, just one episode later, I say. And why it's so soon after this really developed on a ride home, our trip home from that Arnold event. And what I would say is the jefferson deadlift you know we didn't invent the jefferson and i remember this conversation well too i like to think we we we

took the jefferson deadlift to a level that it had not seen before and you know that that sparked from that very long car ride back from the arnold where we I don't know what original, what, like, I don't actually know like the original very first conversation, but it was to the extent of like, Hey, could we make this a funny thing? Well, and I think what had happened is you'd recently made a post about Jefferson deadlifts and I'd never, I'd never heard of it. And there were some people making comments, you know, a lot of people had never heard of it either. And there was just, you got an actual reaction out of it from people. One, people not thinking it's real and people knowing it's real

and trying to be the smartest person in the room about it. And there was all these things going on, but it just got such this visceral reaction from people that we thought, oh, maybe we can run with this and make this an actual meme, make this a thing. And I remember that conversation, like, how far can we take this? Well, I remember you saying, like, can we make a shirt? Do you think if we make a bunch of memes about this, we can actually make a shirt about it and people would want to buy it?

Like, oh, that will be the goal. We get back, we're going to make a bunch of memes, we're going to make a ton of jokes about this, and we're going to see if we can make this a thing. And we made it a thing. I'd say, boy, did we make it a thing. And it's still a thing here five years later. Next on the list would be August 2019,

episode 173, Garage Gym Reviews video tour. And Tanner, you know more of the details on this one because you were doing the conversation with Coop at the time. But I believe he was on a gym tour through the upper Midwest. Yeah, he'd gone on like a north to south loop tour, and he had gone to that Fargo company that makes the folding racks. Wasn't it PRX Performance? Wasn't that what it was?

Weren't they sponsoring his trip? Yes, that's what it was. Yeah, I think they were sponsoring. They were paying for him and his buddy to go travel, see these gyms, and then it was part of the trip. That's right, and they were doing gym tours, and we were one of his stops on his loop back down after being in Fargo. I think he had said he was doing this trip, and I think he either had reached, I don't know if he reached out to us or we reached out to him. We obviously had had some conversation with him before this, but he came down and he did a tour of massonomics gym

and uh he put that on his youtube channel and then we also recorded a podcast in person with him in your basement yes i and by this time we just moved in yeah you had just just recently like i don't know i've been there maybe a month or so i think yeah so we did that episode with him there but why this is so influential is because there will still be people occasionally that will say that's how they found us. That's, you know, there's about a handful of these things of,

of on other people's channels and such that where they say, yeah, that's what I found you from. And that's one of them. We'll get to a couple other ones here too, but that gym tour by coop. And there again, that only happens because we also have this gym,

this developed gym at that point in time. You know, if we don't have this gym, what does Coop come and do a tour of? Like, here's where we record the podcast. You know, there's not a lot for him to do. No, it went to make sense for him. So that's where it ties back in together. Yeah, for him to just come do this podcast. Like, I don't think that would have happened at the time.

But at the time, we had this gym that's kind of getting cooler all the time, and we had a lot of, like, a homemade, unique equipment in there that was probably fun for him to look at and use in the video. So that was an additional springboard for growing our audience. You know, obviously, Garage Gym Reviews has made a lot of changes since then you know it's it's probably not the same that it was in 2019 so like it love it or hate it whatever it is the the fact remains that wasn't important uh that was really helpful for massonomics in the scheme of things i think i just had to look here that video uploaded to to their channel, 134,000 views.

So, right. Still a lot of traffic. That's, I mean, a lot of people that have seen that thing. Yeah. And people that I would have never guessed it. They've said, oh yeah, that's it. I think that's the first thing I saw was you guys in that video. So, you know, I can't knock that.

It actually is really funny how different Coop looks in this video. Wow. Wow. Okay. Next on the list, we got, where am I at here? Number, lost my spot, Tanner. Where am I? Oh, okay. Well, I think it's, so we're next around 17, which is September 2019, episode 179.

We've got our first ever podcast sponsors. The first time we ever monetized this. So we'd done it for 179 episodes, 179 straight weeks, over three years. Never tried to monetize it. We waited until that episode 179. We came in with Lifting Large. If you don't remember, Lifting Large large the ground lock deadlift slipper everything things were like the ground lock deadlift slipper we would say things are the ground lock deadlift slipper i forgot about that even yeah yeah so

that's lifting large then spud ink which was around for a long time, you know, spud-inc-straps.com, the Belt Squat, Belt Squat, Belt, and then Hybrid Performance Method, Hybrid Training. That was one of the early sponsors. And those all started in Episode 179 back in September of 2019. Big deal for us. Obviously, we started to kind of, we were like, hey, maybe we can actually make some money off of this thing. Yeah.

Like maybe it's not just. It's the first signs of it. Maybe it can be fun and we can make some money. You know, like maybe it can be both. Uh-huh. Okay. Then 18. Let's see.

18. Number 18. February 2020. We first started interviewing guests over the phone. And, man, February 2020, man, if only you could just look ahead into the future a couple weeks. Things were about to get crazy. Yeah, but it was right at 200 was actually,

that was half a podcast ago, you know, half of our podcast life ago. But I do remember that episode because that was one of those first ones. We called several people like Jonah, Tyler. I can't remember. Maybe Dan Bell was in on that one, but we called like four or five people for that episode 200, which was a pretty fun one there. And that's where our, so we called several people in that episode. And then the subsequent weeks, like 202 etc we had like matt vincent uh julius maddox td smash

someone in there right after that and that's kind of when the interview era started yes the podcast yes and that that really is where the modern framework for the show starts right would be episode 200 that's that's where this format we've more or less stuck to that format for the last 200 episodes like there's been some tweaks to it but it has basically stayed in that format since then yes and then just one week later another huge change so there's a lot changing in the mass dynamics podcast over like a few months here we get into february of 2020 episode 201 our first ever supporting members we opened the discord i still started taking supporting members well no no no actually i take that back that's not when we opened the Discord. We'll get to that later.

That's just when we started taking supporting members. There was no Discord at the beginning. Really? There was only supporting members, yes. There was? Yep. There were supporting members. There was no Discord.

Discord was not tied directly to the supporting membership. But we had supporting members at that time. We had supporting members first before we started the Discord. Okay. See, in my mind, it all happened at the same time. This is like tripping me out right now.

No. I do not remember that being. You'll see just how... It'll be... So this is... Yeah, think of this. This was episode 201, February 2020. We take supporting members,

and of course, all our longtime listeners know, number one supporting member, Scott Dodds, the first person to say, yes, I will support them. He had done it before we ever even advertised it to anyone in any way. He just saw it on the site and got signed up. I still cannot believe that was February 2020.

That might be the most shocking thing in this entire list to me, is that that was February of 2020. Wow. I'll tell you the date of our first supporting member. That might be the most shocking thing in this entire list to me is that that was February of 2020. Wow. I'll tell you the date of our first supporting member, February 28, 2020. And then by March, we had gotten a handful more. By June, we really started to kind of get quite a few more.

You know, we were maybe up to like 25. It's hard to tell because some of those have dropped off. but yeah. But by, by February 28th, that was our first ever big, big, big Scott Dodds. I, oh man, that's just, that is wild to me. I can't believe that. Yes. All right. And that, that did, that also set, set the foundation for what would be one of the most pivotal changes in our business as well. Yes. Okay, number 18. February 20. Oh, sorry, sorry. I wanted to read number 18 again.

We're going too fast here. We need to slow this down a little bit. Number 20, we're halfway through the list. And what signifies the halfway point better than covid hitting episode 206 march 2020 man with everything going on with everything going on of us uh just just the massomics podcast sayings that came from cobed covid with everything going on and supply chain issues. You know, that was the story for, I mean, people still,

people still use that as excuses. It's almost 2024. And I roll my eyes when I hear people do that now because I'm thinking, no, that's just incompetence is what you're saying. Yeah. I actually, this caught me off guard. And I'm not, I don't, I intend for this. I don't think this can even be, I don't even know how you would spin this as political anyway, but I promise this was not my intention if someone even could, but we're in a doctor's

office and I heard a nurse talking to somebody else, not us. And they're having a conversation about illnesses this winter. And the nurse made the comment yeah with everyone being back to like this was a month ago okay this was a month ago she made the comment yeah with everyone being back to like going out and doing stuff again like you know maybe it'll pick up and i'm like what are you talking about i'm like are you are you you are talking three years in the and also we're talking in abernine south dakota yeah i'm like i was just like i am i in a time capsule from like three years ago like what are you saying like have you not been doing stuff for

you might not know this but in abernine south dakota no one really ever stopped going out and doing stuff i'm like it was a three-week period at basically max when people stopped doing stuff here but uh like this was literally a month ago and i was like i'm like who are you talking about that has been many years here that people weren't doing since people were people weren't doing things and i just was like and i got i got it I think it was just more of like, this is just something like they got used to saying. It was just almost like small talk. How about that weather out there? It's like the new replacement. Right, that's exactly what I took the conversation as.

But I'm like, you have to come up with something new. That one's at least a year or two. Right. That was a side tangent, but it really reminded me of that so yeah and you know that changed the podcast we recorded a few remotely there for a while and you know it was actually the precursor of our current day format really actually like what we do right now how we're doing this that it was much cruder that uh there's no video there for a few episodes you just ah yes that's right go on youtube but it's just uh yep still shot sometimes i would rotate in if you look

at some of those episodes you watch them on youtube just to be funny i would rotate in different stupid images throughout the course of the show just uh to offer another level of commentary. Just like a little Easter egg, yeah. As long as we're at number 20, I wanted to tell everyone about Juggernaut AI. It's the smartest program for you. It's the training that, well, we'll get to more of this in later steps and stops here on the podcast, but it's the training that Tommy and I use, several crew members, several gym members use. You know, what I like about it is how

it's a combination of things, really. I guess, first of all, it's the affordability and it's probably the value. It's what you get in return for not that big of an investment. So for about $30 a month when you use discount code MASSANOMICics, you get, it's probably not the same as having a, an actual coach. They're coaching you all the time, but for at a fraction of that price, you get a lot of the same benefit. And that's why I think the value is so high. So at about 30 bucks a month, you're getting something where the value is, it's considerably more than that. It's very close to having a coach, in my opinion at least. You know, people might look at that differently. But please, you can listen to me talk about it,

or you can go to juggernautai.app. Check it out. You can actually get a free trial. Then you don't have to just take my word for it. You can check it out yourself. Download the app. The app is awesome. The way it looks and moves and feels and everything,

like the app is very polished. I don't think you'll be disappointed. Check it out. Juggernaut. AI.app. Tanner, did I have you worried for a minute there? Did you think I just got up and quit? I saw you leave away, but I was like, oh, I'm in the podcast.

Daddy must be using this as an opportunity to do something. I'm back. Don't worry. I'm back. I wasn't too worried. We've done this 400 times. I've seen it all by now. This was my long play

just to get him to episode 400 and then leave him. I'm just leaving him hanging right here. Today's episode is also brought to you by Barefoot Shoes and their collaboration with Massonomics, which is the Ursonomics, a splicing of suede and canvas, something that's never been done before. It combines the strength and durability of suede with the lightweight and breathable canvas for a shoe that sits at the top of the food chain. Its wide, flat physique offers a stable podium for your powerful paws while its flexible nature

promotes a gait as natural as a bear prowling western northeast south dakota now these shoes it's important to know here we are very very low on pairs i don't know is there even 30 left today tanner there might not be that left i actually don't have an update i guess there's like 25 left tops yeah so you know it's just the only thing the reason there's some left is because the sizing you might get lucky and you could be your size so that's that's the if you're like 10 and a half you could get a pair yeah i know that one let's take away here if you have if you can fit this if you can go on their website and find a pair that fits buy it because that's your last shot at this it's going to be gone forever this is a a limited edition shoe. We've been getting them in.

They've been shipping. We actually made a video about them on our YouTube channel last week. So if you're curious about some of the details of this thing, what it looks like, someone wearing it, walking around in it, go check out the Massanomics YouTube. We have a full rundown on it. But if you're still interested in barefoot shoes and you're unfortunate enough to not be able to get one of those,

you can also check out their Ursus models, their Olso models, or it's wintertime in the Midwest here. You can check out the Bruin boots. I finally, you know, I only wear the boots, Tanner, when it's cold out. And I finally had a chance to wear the Bruin boots again the other day. And I realized how much I miss those things. I was really excited to put them back on. Took the dog for a walk and I thought, man, first time they've been on my foot in, I don't know, nine months. These things are great.

These are amazing. I wear the Bruin boots every day. You do. So like you have a job to wear them to work. Right. You know, my life revolves around wearing. I just started wearing pants for the first time in like eight months here. Just the other day.

So weather update, though, you see it being cold. It's really nice right now. It's like next week. Actually, I wonder what the forecast is for December 9th. It might be straight up nice because that's actually a good question. Next week, some of the highs are in the 50s in western north. I'm looking here. This is showing next Friday in crew falls high of 49 degrees yeah

it's gonna be nice beautiful weather freaking awesome people were worried about you know coming what it's going to be like in december in uh south dakota like we're getting a we're getting a treat that yeah it's big jeff i think posted the weather ran the weather bot in the discord the other day and i was like oh like, oh, pretty cold up there. And I'm like, actually, we've been lucky. It's been so nice. I took the dog for a walk today at noon, and, like, this is amazing weather. You don't even need to babysit a coat.

No, you really wouldn't have to wear a coat if you didn't want to. It's that nice out. If you were not into babysitting, you would not have to babysit one. Nope, you would not at all. Should we do a little supporting our supporting members segment? Yes, let's do that. And I have another thing I'm going to be looking for while you're doing that.

Okay. You know, my other thought here, and this is crazy. We haven't talked about this and you might have to tell me from the technical side of it if we can even do this. But I just wondered, you know, we've got, I don't know, there's maybe about 10 people listening live right now.

Is there any way after supporting members, is there a way that just for like a few minutes we can let everyone on? And then, like, can you then mute them and shut them all back off? Or is it like opening Pandora's box and we can never get rid of them? No, I can mute people, so I could turn them on for a few minutes if we wanted it to be a free-for-all. I just have to ask everyone to unmute. It's still on them if they would like to. Yeah, and nobody has to feel obligated.

It would just be the ones that want to maybe hop in for just a couple minutes and just get a little free-for-all. But I would say if you're going to go audio, that we also have to see your video too so that we can associate what's going on there just for a little maybe. The Joker, he says he likes to introduce. Sometimes you've got to introduce a little chaos. You know, maybe we're too.

That's what we do. We're too uniform in this 40-point rundown. Yeah, we're going to flip it on its head. We're turning into Chris Duffin going over our PowerPoint slide. The PowerPoint's coming out, baby. So first, supporting our supporting members. This is a relatively new segment of the podcast. We do it every single week where we like to give back to those that support us. Hey guys, Tanner from

Masonomics here. Whoa. Whoa. What's going on right now? My button slipped and I was going to play the drink spotter ad. Did you hear that or not? I did. Sometimes I know you do. Maybe let's hear a little bit of that. Actually, we'll save that. I got that. We'll save that for that comes up here later. And then also good morning Vietnam. Okay, man.

Well, I forgot what some of these are. Who the fuck said that? That one would have been applicable right there actually also too. I just got to see you. Who is he? He's an asshole, too. I just got to see you. Who is he? He's an asshole, sir. I know that. What's his name?

That is his name, sir. Asshole. Major asshole. Major asshole. One more. I just got to check and see what this button is. Yippee-ki-yay, motherfucker. Oh, yeah.

The classics. They're all in there. Yippee-ki-yay, motherfucker. Prove it or not, I don't know. Tanner's hitting all the pads on his soundboard right now to figure out what's what's sitting in there i'm gonna keep one of those in my back pocket here for later though but uh so supporting our supporting members you can get in on this just become a supporting member we'd love to have you sign up if you're listening to this freaking episode this long and you're not a supporting member what are you doing do it three bucks a

month you know you can get in at three get in at six you can get in at 20 but three bucks is it and it's helps us uh keep this thing tickens but jordan long was on table talk i listened to it awesome episode i got yeah that was i gotta get in there and listen to that one that that it wasn't it was you know especially since we kind of know jordan and uh since he's in the crew he's particularly enjoyed it but it was uh it was a great episode but i like listening to jordan he's uh he does good and he did awesome on table talk and there is something about lifting the table talk after we've been on it it well i'm getting ahead of myself on everything we'll talk more about that too then big Big Ryan. He was second place

in a Highland Games slash Strongman competition. Big Mikey got married. So congrats on the funeral. Oh man. Am I right? Oh, the funeral. And then Big Love Lady

was the newest. Oh, they welcomed the newest crew member. So we got one person getting married and then got a Lady was the newest oh he welcomed they welcomed the newest crew member so we got one person getting married and then got a new baby wow new baby how last month of you if that's me oh you too huh one month ago no but congratulations

on the new crew member that's always cool and then this week on the Unpaid and Underrated podcast they did their draft I guess we'll talk more about that later but member that's always cool and then this week on uh the unpaid and underrated podcast they did their um draft i guess we'll talk more about that later but uh check out unpaid and underrated podcast so those were our supporting our supporting members of this week i have something that kind of ties into this segment about a month ago big nathan green sent me a message he had some stats for us in honor of the 400th episode oh and he, if you've listened to all 400 episodes,

you've spent 1.3 hours of your life listening to the Myosinomics intro, which is a deep cut. Oh, so you mean the old intro. The Myosinomics intro, yeah, which is the old one. Yeah. So, yeah, if you listen to every episode.

1.3 hours. 1.3 hours, listen to that. It says up through episodes 175. Oh, yeah. Yeah, up through episodes 175. And then in episode 176, we first heard the importance from Big Kaz of, you know, using your strength, all that. Yeah. And then since then, you've spent two hours of your life listening to that intro that you will

never get back. So just intro combined, you've listened to over three, over three hours of your life of just listening to mass dynamics podcast intros. That's how we do it. I guess we didn't talk about it. That was the old intro.

The old intro was the Tyler created, uh, with the robot lady voice. And then, uh, when's the list that's a pod thank you for listening to the massonomics podcast with your ears yeah is that at the end of it yeah okay yes okay and i think it was like tyler be like thank you for listening to the massonomics podcast go buy some of that sweet merch. Something like that.

I believe is what he would say. Go buy some of that sweet merch at massanomics.com. Yeah, yeah. What do you think? Should we try and let people on there, or is this going to just be a total shit show? I guess we can just shut it down. It probably will be, but I can shut it down, I think,

in a hurry. Yeah, yeah. I guess we could always edit this out in post if we want to. We always say things. It's easy to say. We'll edit things in post. Oh, God. It's not easy to do.

But here goes nothing. All right. Let's see. They get the final say if they want to come in, right? They do, yes. Okay. Okay. All right.

I'm asking everyone to unmute. This could be bad. I want to get in on this. Wow, wow, wow. Oh, my. Madison, your mics. Oh, boy. Oh, boy.

Should I ask them if they want to start video too, Tanner? Yeah, yeah. Let them see if they want to start video. Because that way we could put a face with the name on some of these although i think i know most of the faces with these names the people that are here live or isn't are we not capable of doing that oh well somehow who is this big mechanic guy? Somehow, always gets his face in there first. Oh, I couldn't see it. I can't see him.

Can you see him right now? I did for a second. Let's see. Here's the button. Now they can start video. All right. If anyone. Oh, boy.

Here we go. We've got Scantz, Jonte, Big big moto big joey big zach from right here in uh western northeast south dakota he's not phoning in from too far away is he oh a big map he looks very retro over there size of my unfinished basement yeah uh no i just like the picture that that actually is your basement yeah i painted it back behind me. This is just an extension of supporting our supporting members right now, so we just wanted to support all of you. Big Jonte, where are you at?

Oh, we can't hear him, but isn't Jonte? It's light out wherever Jonte is at. Yeah. Yeah. And there's Big Keith joined also. We can't hear Big John T. How's his Wi-Fi?

It goes reverse. It's not working. You can't hear him. Scantz, how's it going in Canada and Joey for that matter? All good, boys. Dark and cold. Full of Keith. Got my Keithats feeling really supported right now it was the video was blurring your keats like it's like not safe for work it's actually a dick uh scans is wearing the uh raw power crew neck uh that's a classic

deadlifter koozies one of the davids is here now too he decided to join the party um let's see our matt are you training for the strongman training oh yeah that's true ursonomics from big Moto. Look at those feet. I knew those feet were going to come out. It's only a matter of time. All right. Well, we thank you guys for supporting and choosing to listen live, tune in live. It makes it more fun for us.

And thanks for helping us on this road to 400 it's all good happy for the next 400 you have 400 more what do you think the odds of that are see you again in 400 i mean that's like 520 in canadian so keith will see you in a week we'll be able to dance by then yeah we'll see keith in like a week. We'll be open in the stands by then. Yeah, we'll see Keith in like a week. We hopefully see, I think, the rest of you outside of Big Johnty, you would have a little bit farther trip than the rest, but the rest of you, we should hopefully see you guys in July. Well, no, wait.

Joey, we'll see you in March. For sure. Joey, we'll see you in March. And then the rest of you, hopefully in July. And Big Johnty, we'll see you the next time we're uh down under you can show us around all right okay now now do i gotta mute them all and kick them out again tanner this could take this could take hours i don't know how you actually you You can't fire me because I quit. Well, all right. I can just mute myself. It kind of feels like the inmates are running the asylum now. It does.

Okay, so I got to try to mute everyone now. Here we go. Where's Big Nate? Takeover over. It's just too much podcast crossover, guys. The problem is some of these guys are already listed as muted, but they're not muted. Simpsons and Bob's Burgers are on the same show and the family guy

oh looks like i'm still left on thanks boys anyways now we get rid of the riffraff now finally we can keep this no scans is taking over we have to stop it oh now we just got the full uh on oh yeah well that's purely coincidence there was just a moment audio boys i'm still good to go oh just it's like uh it's like never stop awesome powers you can't you can't my options are literally asked to unmute him i can't even i can't even mute scans i can only ask your senior i'm your elder you can't shut your elders down That's because I'm your senior. I'm your elder.

You can't shut your elders down. It's just the power Keith has. Same thing, Big Joey. Why are you not muted? Because I like to party. It's a Canadian thing, boys. I'm sorry, but that's just the way it goes. Yeah, your mutes are lost in Carol's stream.

Bye. Oh, my God. All right. All right. All right. See you guys. Okay, I hit stop there. Tanner, I don't know if we're actually. Well, at the very least, they're not on our track,

so they won't be recording anymore. Should we keep them around for 10 more bullet points and then kick them off at the 30 mark? Yeah, that's fine with me. Okay. We'll let them. They got to have something to be intrigued about what what are possibly the last last 20 and the last 10 for that matter so back to our list we're to 21 we're halfway through the list 21 guns this is a stupid question is that green day Day? That is Green Day, yeah.

Okay. I mean, I know that, but for some reason I was second-guessing that for a second. Yeah, that's a good song. Is that a later Green Day album? I think that was all American Idiot. I think that was 21 Guns, American Idiot, Wake Me Up When September Ends, all that stuff.

I think that was the American Idiot album. But I kind of checked out to Green Day after that point I was I'm more of a 90s Green Day but like through that point and that you're saying after that even at that point I was sort of I was kind of checked out on them I mean those now looking back that was that's a good album yeah that felt like that was one of the last times where where punk-ish music had a run on the radio but have you listened to that new blink i haven't no i haven't listened to anything new yet uh i have i did i say this in the last podcast i when i'm working if i'm concentrating hard i can't listen to music that has words in it and uh oh i fucking agree with you there i just it's not i can't do i used to be able to do it i can't listen to even music with words anymore and so yeah it's really i've been in a major

between the holiday and you know with everything going on i've just been so insanely busy so music with words on it has taken the back burner lately absolutely okay number 21 as i read it maybe the least influential of the 40 on the list. I guess something's got to be the least influential. Oh, 21. Oh, sorry, 21. I was looking at 22. Okay, 21, I think.

But we also had to have 40, and you might ask why 40. I thought we thought 400 would be too many since this is going to take hours to do 40, and we thought, you know, you divide by 10. You just cut a zero off. That's easy, right? Ditch a zero, and then we're at 40, so that's why it's 40. But 21, the McDonald's apple pie coming up at least one of the most notable times in Episode 215 in May of 2020.

And maybe you talk about the McDonald's apple pie. Yeah, we've talked about that a long time, that we ended up having a supporting membership level come off that. But more so even it's like this conversation of kind of goofy foods, you know, and just like that we just latch on to and always enjoy. Like last week's episode with Pete Rubish, you know, is a great case in point where whenever we get talking about that stuff, it is always fun. People, that's when you catch people in their element the most when you're doing that. Exactly. So that's episode, what did I say for that one? Episode 215, the McDonald's apple pie. Next on the list, number 22, episode 218, June of 2020, the first ever Masonomics billboard. And this one has some extra significance for me because not only was it just completely insane that we we'd made our own massonomics billboard but

my first time seeing this was my son had been born like a day before we were driving home from the hospital and i go we're at the stoplight and I go, Oh my God, honey, there's our billboard. It's right there. And it just felt like the craziest things have been happening in my life. And then this billboard is out. It didn't seem real. It was, it was wild. And that was, uh, from another, you know, infamous crew member, the president of North Dakota. It was his, the first billboard was just a giant one single quote. That's the billboard was a giant text quote from him that says, you know, out of all the, I'm paraphrasing out of all the podcasts in Western Northeast, South Dakota, this has got to be in the top five. And that, and then it's signed president of North or, you know, not signed, but like it's, yeah, it's signed president of nor or you know not signed but like uh it's yeah it's by credited to north dakota credited yeah there you go and um that struck a lot of conversation for us in a lot like locally for sure like people will i run into someone just like yesterday

at noon ball and the guy a professor at northern he, he's like, yeah, I'm pretty sure I've seen your guys' billboards before. I'm like, yeah, that's, yes, that's correct. But also from the internet, you know, like we took that first picture, put it on there, and just the reception that that got, I wouldn't have guessed the reception that that did. Well, a lot of people didn't even think it was real a lot of people thought it was fake right but it was very much real and it was yeah but like i remember there's hearing multiple podcasts of people talking about it because they thought it was just so insane that we had had paid to put a billboard up somewhere and now it which is funny so this was when covid was just picking up The world had no idea what was going on.

Did we get that billboard for like $200, $300? It was almost nothing because nobody wanted to buy any billboards. And it stayed up for like six months, which was the funnest part. It was there forever. That was the best. I love driving. I would drive by it just, I would go that way. I mean, when I could go a couple of different ways,

I would go that way just to drive by it. Because when you sign a billboard like in that spot you you would sign i think for like an eight-week contract i think and then they tell you like yeah this will just this stays up until we have something to replace it right and they don't even really tell you that they just because i don't think they want you to think you might right yes time but like that is how that system works yeah right right and it was hilarious how long it stayed up. Like, that was turning into the joke, is this thing just never goes away.

It was up for... It was really sad when it was, like, someone was like, the billboard's gone. I'm like, no. It was up for so long, though. That thing just, I thought for sure we'd get maybe two months out of it, and it just kept going and going.

And we've now had four or five billboards we've that one the multiple quote is the multiple quote one is that when we're in this when we're in the suit and tie yeah we had the suits when we had the vandalized one and then we had the meat one lift hard live easy classic yep four and we've gotta like i mean is there any way for the next lift hard live easy classic that we don't have a billboard i I would say, obviously, we have to have a billboard. Unless billboard prices get really crazy, then that really wouldn't. So billboards used to be tied to podcast reviews. Like every hundred, we'd get a billboard.

Now, I really liked having it for the Lift Hard, Live Easy Classic because everyone could get their picture by it. So it's almost like we got tied to that. It's a landmark thing. Although, please do leave us a podcast review. That really helped us get more podcast reviews because we would say we're doing it when we get this many. have any idea what that number is at right now it's like at five it's very stagnant because we don't it podcast reviews are so dependent on asking for podcast

reviews when we don't talk about it we don't get more you can immediately if we make a conscious effort week in week out and we read reviews then we get more when we don't we don't get any like nobody's doing that just for the heck of it. They only do it when they're asked. So please leave a podcast review on Apple Podcasts and rate us on Spotify. Rating us on Spotify takes like 10 seconds. Give us a five-star review on Spotify, please. Leave us a five-star review on Apple Podcasts.

We really would appreciate it. So, yes, drop one in there. Then number 23, pivotal pivotal moment here we're to episode 220 this is june of 2020 uh kind of a scary day that we get the ronnie coleman cease and desist uh email from his attorney uh for the yeah buddy lightweight shirt that had been one of our very popular shirts at that point so So we stopped, you know, that happens. We pull that off the site that day, and we stopped selling it. And, you know, the rest on that is kind of history.

And for people that don't know, because if you weren't around, like you wouldn't really know what the story's about. We had a shirt. It was the Bud Light logo. And above the Bud Light, it said, yeah. And then instead of saying Bud, it said Buddy, and then light. And then underneath the light, it said weight. So it said, yeah, Buddy, lightweight.

And it looked like a Bud Light logo. And we thought it was hilarious. It was so dumb. And who would have guessed that apparently, what actually, what was the saying actually, yeah, Buddy, lightweight, that Ronnie Coleman supposedly has trademarked or? Yeah, whatever the intellectual property is on that. Actually, I think his saying might have been, yeah, buddy, lightweight, baby is what he has trademarked.

But the fact that we had the majority of it, the lawyer was like, yeah, it's too much. And I think you talked to him on the phone even, didn't you? I did. I did. And honestly, in the case of that one, i don't know what the case is here like i'm i'm skeptical but it like that wasn't the point we weren't like hey how how hard can we fight you on this wasn't our thought it's like also that's different he's in our industry and he's like a respected you know name in our industry and we don't want to like, we're not, our mission isn't to like piss off Ronnie Coleman,

you know, like that's not a, not fun. And it's not a good look for us either. Really, you know, so our hope was maybe they would be interested in doing some sort of, you know, maybe we could foster a partnership or licensing or something off of this. And they didn't sound like there was, you know, we couldn't really get that line of communication to even explore it. So it didn't sound like there was, you know, we couldn't really get that line of communication to even explore it. So it didn't happen. It kind of killed it.

And we moved on from that, but that ended up being more minor than other things that come up later in this list, actually. Yes. Yes. But at the time it was a very significant, we were like, oh crap, what's going on here. Yeah.

That did feel kind of crazy when that one happened, but people like, like oh we actually are popping up on people's radar that the stuff is is of importance apparently right right next on the list oh oh what i would add the reason that that i believe that that actually that that got on his radar that week just earlier that week i had made a meme it was the ronnie coleman car alarm uh-huh it was a video looked like a of a car in the rain the car alarms going off and i just made this little track that's just uh beeps and boops from ronnie coleman and i've reposted that maybe once or twice since then too and it went yeah but it's just like yeah going off and it's like like it's him making noise and i like repeated it so it's, yeah, buddy. It's just like that going off, and that's the car alarm. And it's like, boo, boo. Like, it's him making noise, and I, like, repeated it. So it's like, yeah, buddy, boo, boo, boo, boo.

Yeah, buddy, boo, boo, boo, boo. And it went over really well and got seen by a lot of people. And presumably, it got seen by either Ronnie or someone that's, you know, in Ronnie's corner deep. Yeah. Like, I don't know that as a fact, but I'm fairly sure they saw that and then it led to them looking at our page.

It's pretty coincidental if it didn't happen that way. Then next on the list, this would be the next month, July 2020. We have the lift, sorry, sorry. We have the starting strength radio appearance. Well, we did two things here, right? We later on had Rip on our show okay we were on his first is how it went we were on his first okay yeah and that is a very funny

podcast to listen to because rip uh you know 2020 well i mean i actually shouldn't say 2020 just rip always uh makes everything as political as he possibly can. And we are, of course, not the antithesis of that. He just wants to complain about politics. He could do a 12-hour podcast complaining about politics. And I hear enough of that from every other person I interact with in life. So this is my escape from it. And so we kind of let this old man lecture us, talk at us for a long time about politics. It did prove to be pretty fruitful.

It did, though. Yes, a lot of people discovered us from that episode. That's a lot of people. It's much like the coop garage or the coop tour of our gym. Us being on Starting Strength is one of those things that was really valuable in terms of getting our names, faces, voices out there to people that had otherwise never seen us before. So it was instilled. Like, that's one of those ones I still hear people say, like,

oh, yeah, I found you from when you were on the starting, when you were on Rip's podcast. I think an underrated Big Jeff said that's how he found us, I believe. Yeah, yeah. And I remember in that episode i actually don't know if it was that one or the one we had him on our show i remember thinking we didn't even hit our stride in that episode until we got to overrated underrated we could finally ask some goofy questions and i think one of them was sirloin i believe so we got some good answers for him from him out of that too yeah there was that was there was some we did eventually we did get to some really fun conversation to me that was like okay finally

this episode is where it should be and like that was the redeeming factor of it is that yeah we had some goofy fun at the end there and that that did get fun there too and we did uh well i remember when we had him on ours we did comments from the haters with ah yes yes we had him read. We had pre-sent him some negative comments that listeners have left us before, and he read those comments. Yes, and that was a lot of fun too, yeah, because we were in a little more control where we could change the direction of the show

a little bit more. I like that. Yes, that was good. Right, right. That was fun. Yeah, that was fun. Then number 25, we're September 2020, so just a few months later this is episode 232

the creation of the first introduction of our lift hard live easy i said motto is it is that one of our is that our motto like that kind of became what uh the representation of the brand right right before because prior to september 2020 i think that was really undefined and then we you know we're really thinking of t-shirt design i think really it was like it's kind of like everyone else has this thing like that that kind of explains it's either the name it's a lot of times it's just straight up the name of their clothing company like for our contemporary. Yeah. Most people didn't make a word to,

to name their company. Right. Right. You know, if it's live large, you're like, okay, I get it.

If it's kind of like, okay, I get that. You know, you could go down the list, bacon and barbells, caffeine kilos at the time. Right.

Right. And us as mass dynamics, you're like, well, what's mass dynamics. And it's like, we almost need this thing that describes us and our stuff and what we do and this is also when we started to take t-shirt designs way more seriously where it used to just be right oh we haven't had an idea for six months maybe we should do something and here was when

like all right no we need to start thinking of ideas regularly and this was something that that came about fairly early on in that process yeah and uh i'll be damned if we didn't hit the nail on the head with that it is it actually is crazy how just relevant that one has been yeah i mean even more relevant as time goes on like it's the perfect name for our power our our strength event that we hold here in western northeast south dakota it that's what it is, it's such a good descriptive name, especially if you're someone that's been, you were here to it last year. You're like, that's the lift hard. It's the lift hard, live easy. Like, that's what you would say. It's the lift hard, live easy. And it's so perfectly

like, that's almost all you need to say because those, they are equal parts in that formula for that event. And kind of, that's also true in a larger picture of everything we do probably. Yeah. So I, I assume you, did you, you came up with that at some point in time? Like,

I think we had a list, right? We did. Like, it was like all these variables. Yeah. We were playing with the opposites and like doing things and we're like, well,

yeah, we got the beer thing, which is like living easy. And, and I, well, I think actually what started was like lifting hard. It's like, okay, yeah, we got the beer thing, which is like living easy. And, and I thought, I think actually what started was like lifting hard. It's like, okay,

you go to the gym, you lift hard. Like what's the opposite of lift hard? Like what? Right. And then, yeah, we got to the,

the live easy and I'm sure I could probably pull up a text file. Cause I remember we had a list of like 30 of these all written out and we're like, what has the most potential here? I'm like, I don't know. Is this the one? This one seems good.

I think, you know, but at the time you don't know if like anyone thinks this one seems good i think yeah you know but at the time you don't know if like anyone thinks that's a good idea or not and yeah of course it uh now looking back it was it was a great idea yeah it was number 26 tommy's new aberdeen studio so this would be episode 241 this is when we actually i would say had a first the first like real studio where we had right we had a neon sign we had the walls were painted almost specifically to look good in that room we had studio lighting actually set up with the intention of making us look as good as possible we had a good camera we had all the stuff all the pieces were finally in place we had new chair or

no we had the chairs for a while but besides that everything else we did have the chairs already yeah we had gotten the chairs but besides that was like a baby step and thinking like we need to make it a little better we'd gotten those chairs yes and so that's episode 241 yeah go watch episode 240 then go to 241 it's like well what happened and i remember on uh um jim mcd and silent mike um 50 facts i remember jim mcd had a comment he's like geez the massonomics It's a night and day. And I remember on Jim McD and Silent Mike, 50% Facts, I remember Jim McD had a comment. He's like, geez, the Massanomics guys, how much money did they spend on that studio?

That thing's crazy. He even made the comment about it. Yeah, yeah. And you sent me the clip, and that was, at the time, I thought that was so cool to hear. Even those guys, like, oh, man, people are paying attention to this. They think they're recognizing what we do. This is, this is amazing.

And then, you know, there, what we definitely put a lot of thought into that and like a little bit of money, like there wasn't no money involved in that, but for as much better as it made it, like the investment isn't that, you know, like the investment, like for how dramatically better it looked after that, like the investment wasn't wild, you know like the investment like for how dramatically better it looked after that like the investment wasn't wild you know for how much we got like like between those chairs and like the lights we used and like the lights we already basically already had all of it we just finally kind of put it all together in a way that right pleasing but that's also when you started recording it in the video with your yeah with the, with the nicer camera. So that, you know, that's a big difference too, obviously.

Because up until then, that camera, so I think up until through, I think up through episode 240, that camera that we used to first do what we talked about episode with Nick Tyluki episode 30, we used that same camcorder for every single episode until episode 240 yep tanner's camcorder yeah which is hilarious now if you whipped up the camcorder to go record something yes like do the do people have those anymore or not really that style i don't think like do those can you buy those new um you maybe can, maybe, I don't know. They're in a weird spot because of what phones have done. Yeah, well, the only thing they have going in their favor is they are specifically made to record a long time.

Whereas your phone, a lot of people, you want to use your phone for something else. Yeah, you want to use it. And then also like you don't want to record an hour long video to your phone because it's going to take up all the space. So that is actually where camcorders do excel still is that long recording format. Right.

Number 27 then is from episode 247 in December of 2021. And that was our first contest. And it was the, you know, contest became a bigger thing eventually for us. But it was the first Jefferson deadlift contest where, what was the parameters basically like show us your best Jefferson deadlift, whatever that is, you know, and I still, a lot of those videos stick out to me in my mind of, of what was iconic, who won that video?

I know the whole man was one of them with his like outdoor lumberjack one that was up there. Um, there was a lot of like, uh, the bench and three 15 T must've been out because there was a lot of like stone coldish things going on. I remember there was one that was really funny with someone upside down in the

bands. Yeah. Do you do? Yeah, that was Cody. I think from, I think Cody signed up for the strong man event at the 2024 lift hard live easy classic. That was, that was Cody out in a, he trains at the I think, from, I think Cody signed up for the Strongman event at the 2024 Lift Hard Live Easy Classic.

That was, that was Cody out in, he trains at the training hall, Ode Haugen's gym in California. Yes. I'm pretty sure that was Cody, the world's strongest bird watcher. There was some tandem ones. Yeah. Big Jonathan did a really big tandem one. I cannot remember who won that thing now.

I think Steven D and his homie did a big tandem one too. You know, one of the early supporting members there. I don't remember who won that thing, which is crazy. I just, I can't. But that was, I remember having that conversation. That was a hard decision to actually pin down. There was five that were so good that to pick the winner was tough. But I think that that's impactful

because then we've since had many other contests like that, similar or kind of based off of something like that. Next on the list, number 28, the episode 275 in July of 2021. This is pivotal. This is a top five moment i believe and that was starting the discord and man you would have never in a million years guessed the effect that this would have one that people would even sign up for this damn thing or be in it talking on it and the effect that it had down the road this is this is nuts that this is two and a half years later,

the impact that this has had on the business. Yeah, it's completely changed our business. Like the supporting members and the Discord combined, that's like, I'm not sure where we'd be at. If you say you have a Discord behind a paywall, if you follow podcasts, people, you're into internet stuff, like that's not a weird concept. That was kind of a weird concept

back then we definitely started that at the right time yes you know that we i don't know why i can't start that now that's doable but it's like it's a much more saturated market that's a it's a tougher one to do well and i don't know that we did it at the start of 275 but it wasn't long after i don't have this as a specific moment in there, but that's, uh, the discord is what eventually started us live, you know, letting the disc cause our discord live, our supporting members have the option of live listening to part of the show before that,

that was never an option before the discord, but isn't it interesting? You know, you, I would have kind of thought the same. I couldn't remember the gap, but the supporting members were around for almost a year and a half before the discord.

Well, and it's also, you know, we can look at our sheet, the number of supporting members we had, right. The rate that we were getting them pre and post discord is, is comical.

Significant. Yeah. Then in a 29, here we go. I'll play us in on, on a number 29. is episode 293 november november of 2021 hey guys tanner from massonomics here i want to talk to you about safety safety should never be an accident especially when it comes to your favorite beverage say goodbye to

constantly fumbling around the gym looking for a place to safely set your drink. Say hello to the Drink Spotter. The Drink Spotter will revolutionize the way you enjoy your beverage of choice in the gym. The Drink Spotter is made in the USA. It's built from heavy-duty 12-gauge stainless steel. It's made to fit 3x3 racks with options for 5-8 inch pins or 1 inch pins. We noticed a gaping hole in the beverage receptacle market for the gym environment and we figured we're just the two guys that can fill a hole like that. The drink spotter is the only way to safely and properly affix your favorite drink to your rack of choice.

Purchase your drink spotter today at massanomics.com. Shipping and handling fees may apply. at massonomics.com shipping and handling fees may apply man here it's been a while since i've watched that video hearing that now and now that we've done a bunch of youtube videos do you think do you think to yourself i sound much less natural there than i do now on youtube yeah and what's probably the funniest so that was november 2021 that's when what we're getting at here that's when we launched the drink spotter which of course has been a huge product for us. But what's funniest to me when I listened to that is we did this infomercial for the drink spotter in November, 2021.

Then when the drink spotter light came out, we did another infomercial and the, you watch them in succession, the drink spot. This wasn't necessarily intentional. The drink spotter light infomercial is almost like a parody of that is like, is that on steroids? This is turned up to 11 and then some more. That's like at five.

And then if you listen to the drink spot or light one, it's like I'm screaming the entire time. Like that I'm talking so calmly. What's so funny is that if you just listen to that audio so for the audio only listeners if they've never seen the video it kind of just sounds like uh i guess tanner's sort of giving me a cheesy sales pitch yeah the video does a lot of the lifting as far as the comedy of that yeah if you watch the video you can see all right there's a lot more tongue-in-cheek goofy stuff going on here but if you if you were to play the audio of the other one right now you'd be like whoa lay off on the meth man what's going on here it's just it's just great i should actually see if i can just but it's because

you played that one i wonder if you've got it if you can play it i mean i can pull it up here too i'm sure i might on my phone just for comparison's sake if you can you pull it across otherwise i can the keyboard i have in front of me just died so i gotta plug this oh i might be able to get to it we'll just race and whoever i'll probably get to it here yeah you're gonna get to it first I'll probably get to it here. Yeah, you're going to get to it first. Boy, why when I search Drink Spotter Lite, is it not like the first thing that pops up?

Really? In YouTube. Okay, Drink Spotter. It's got to be there. Okay, Drink Spotter Lite. Here it is. It's been a while since I plugged into this, so I think it should work.

What do I got to turn on? The USB one. Sorry, not the USB one. Yeah, it should be. Is it the phone one? Oh, yeah. Maybe it's the phone one. Yeah, sorry.

Yeah, the phone one. Let's try this. Hey, guys. Tanner from Masonomics here. I want to talk to you about safety. Safety should never be an accident. That's the old one. Shit, that, the phone one. Let's try this. Hey guys, Tanner from Masonomics here. I want to talk to you about safety. Safety should never be an accident. That's the old one. Shit, that's the old one. So yeah, calm and collected on the first one.

From the same revolutionary minds that brought you the original DrinkSpotter, we now present the DrinkSpotter Lite. It's newer, lighter, safer, and more versatile than ever. The DrinkSpotter Lite is made in the USA. It's built from aircraft-grade durable 50-52 aluminum. It affixes to metal surfaces of all types with a high-strength, rubber-coated, rare-earth, 40-pound magnet. It's perfect for home gyms, commercial gyms, or anywhere that beverage safety is important to you. And did we mention it's cheaper?

47% cheaper, to be exact, in this economy. In 2021, we noticed a gaping hole in the beverage receptacle market for the gym environment, and we filled that hole with the original DrinkSpotter. Fast forward now to 2023, where we noticed that hole start to spread wide open again. And we knew we needed to fill that hole back up with the DrinkSpotter Lite. Remember, safety should never be an accident,

especially when it comes to your favorite beverage. Purchase your drink spotter today on massanomics.com. Shipping and handling can be applied. It's just turned up in that one. That one was really fun, though. I remember when we shot that one. And we recorded a couple, and then I was like, I think I just need to

like really like well we shot a couple like i don't know just maybe yell even more in this one then i was like okay on this one i'm just going to like it like what i think is the most ridiculous i have to be a little more ridiculous than that i've remember recording it and being like, all right, that seemed insane, so I think that's good. It is funny, though, through YouTube, in that first one, I probably thought I was being kind of... Oh, yeah.

I remember thinking we were being really goofy on that first one. That's why you see people do their thing that they're doing and you like have to do that because otherwise in youtube you come off so flat and boring like that one i am going like in like when i recorded that when we recorded that i felt like i was being insane and like it is a little over the top but it's still kind of just like a little over the top you like you physically and almost mentally have to do jumping jacks and then and then go straight from your last jumping jack to like talking directly to the camera and that's how you get

in youtube mode that's that's where you need to be yes and if you don't need to physically do it you'd like mentally maybe like oh i'm doing jumping jacks and what's up guys tommy from asinomics here and today that's what you have to do so that was november 2021 the original drink spotter and that's just so important because you know this was like it's a product that's altogether different than the merchandise and everything else we normally sell and it's become a product that we still to this day continue to sell a whole bunch of them thankfully so love to get the drink spotters out there all right we're gonna jump ahead a little bit in time to number 30 here which takes us to august of 2022

and that would be a pretty modern era here yeah this would be episode 332 and that was the that was jorts was that when we first was that when they went for sale did we announce them i think that's when they went for sale you know so we'd been working on that for a while you know because that did not happen immediately. No, it did not. And that was one of those products where people are asking for it, asking for it, and we figured out a way to make it happen, and I'm glad we were able to do that. Yes.

Jorts, we changed the game. We were the first ones to make that happen. Yeah, ever, you know, ever in the history. Ever done it. Should we kick off the live listeners? I suppose they've probably had their fun. Yeah, they're going to have to tune in to find out the last 10. Well, what do we got?

To see if any of them specifically made the list. Yeah, some of them might have made the list in this last 10. Oh! Some of them still got talking privileges even. That was Big Joey getting in a quick Big Jeff reference. Actually, I don't think anyone will hear that, though. Oh! Okay, yeah, you're right. That part of it wasn't actually recorded.

You just have to imagine. All right, Tanner, it's just us. All right. Okay, so number 31, Chad Wesley Smith visits Western Northeast South Dakota. This is episode 342, October 2022. So just a little over a year ago, a big Chad came. It doesn't seem,

seems to can't believe it's been over a year almost. I can't either. I see. But that was quite the experience. You know, that's something when we started the podcast, if you would have told me that that was going to happen, I've been like,

what do you mean? Not in a million years. No way. Especially someone like Chad, who has been so influential to us as powerlifting powerlifters and powerlifting fans and over that you know the course of time of this entire thing starting in 2014 15 16 and then going to 2022 and he's here to shoot content and hang out pretty much uh just an awesome experience and just another one of those things that

you know continues to validate uh massonomics as a very legitimate uh whatever the hell it is that we are and whatever the hell it is we're doing and looking back on this one he brought shorty with him shorty recorded video yeah and remember we're like man shooting video that's what we need to be doing but that's so much work to do a whole workout like that, all of that. And then here we're like, that's just what we do now. We're almost, you know, what are we, nine months into this, doing that exact same thing every single week again? Yep.

All right, number 32. This might be, it's hard to maybe put an exact date on this. Yeah. This is the earliest comment I could find in the Discord an exact date on this. Yeah, yeah. But this is when- This is the earliest comment I could find in the Discord, actually, of this. And this- For Big Jeff. Yes, Big Jeff, December 2022, episode 349.

One of the first documented mentions of the Costco chicken bake and its almighty macros. Yep. And I mean, all credit does go to Big Jeff on this one, right? He was the first one to really bring it to attention. Big Jeff was one of the first ones. And then Big Luke was really also looking into the macro. So Big Jeff and Big Luke, two supporting crew members there that really spearheaded, you know, we would not talk about the chicken bake if it was not for them, to be fair.

And that's another one that people made a few mentions in a Discord. And that's now some of our best-performing YouTube videos ever are based around this chicken bake. Yeah, and we're going to hopefully all get to have one together in about a week. I'm looking forward to it. I still haven't freaking had one. It's hilarious, too. There's all this to it.

You've actually bought them, and you still haven't had one. I really want one. I don't know what that tastes like. I don't know what the flavor of that is at all i've got ideas but i don't know it's almost better that you've just had this much time to think about it and hear this when people talk about it but you still don't actually know what it is right that's great yeah i'm gonna finally get to pull to pull back a layer of the chicken bag curtain. So then we're to number 33 on our list of top 40 moments. And it's episode 351, December 2022.

Almost exactly a year ago, Tommy moves to Crew Falls. And we changed the format that we use now for the last 50, 49 episodes, or 50 episodes, really. We're at like 50 episodes on this format where that was a big undertaking, and we had some struggles. You know, to the listener, you maybe only noticed like one week of struggles, but to us, it felt like it was a process to get that going. I mean, now we've got a smooth sailing, and, you know, it seems crazy that it was as complicated like it was a process to get that going i mean now we got a smooth sailing and you know it

seems crazy that it was as complicated as it was but at the time it was an undertaking to get this thing working right it was and if you watch that uh was was 351 actually the first episode where we recorded remotely was that actually 51 yeah if you watch that episode now 51 is a sketchy one and then watch a more modern episode it's a it's a very big change what actually even if you watch that episode now. 351 is a sketchy one. And then watch a more modern episode, it's a very big change. Actually, even if you watch 351 and jump ahead to like 354. Or even like two or three, like literally by like a week after that. It's a huge difference there already. And yeah, we've talked about this.

I remember moving, which is already incredibly stressful. I left my family in Aberdeen and I came down to Sioux Falls a week early to kind of get moved in and prep some things. And my wife wasn't done working in Aberdeen and I came down to Sioux Falls a week early to kind of get moved in and prep some things and my wife wasn't done working in Aberdeen yet and so first of all like uprooted my whole life I'm away from the family and also the podcast is like

what the hell is going on is this ever going to work did we just burn this thing to the ground and we had a couple I think there was a couple nights where we were up to almost one in the morning talking trying to figure out in the morning talking, trying to figure out how the hell,

how the hell do we do this? And it was one of those things where eventually we just decided, okay, we can solve this problem. If you just throw a bunch of money at it, where we said, where we basically, I essentially,

we tried a week or two of, of not doing that, of trying to make it work as is. And then it was honestly, I'm pretty sure it was after we recorded episode 351 because after we recorded episode 351 i remember that night being feeling like sick because i was like i had the same feeling no that did not work i was like that that is not gonna work i don't like that is not the podcast if that's the podcast every week it's

just like preparing to go get beat up every single week right and that's when like probably by the next day it's like no okay how much what what can we buy to make this and for people that don't understand people that don't know what we're talking about it was we didn't know the best way to record remotely and so we were using uh we tried to use this remote podcast software called Riverside, but a lot of people, it gets, I mean, it's, it's all over the internet and people hype it up and push it and the leg on it just for between internet connections and software things. And it might go good for five minutes and then it'll go awful for five minutes. And you can't have a conversation with someone when that's always happening. And so that, that was what

we had a, so on edges, how the hell do we do always happening. And so that, that was what we had is so on edges. How the hell do we do this? And then, yeah, that was finally, we had the conversation where nope, Tanner needs a new computer. So the computer is not a part of the equation.

Tanner also needs to have his own video recording set up so that he can record remotely. Camera that records here every episode. And then we, we both went big on lighting too. That was part of it too. Decent lighting because, I mean both went big on lighting yeah we got part of the decent lighting because i mean i don't know what we got these elgato so yeah i guess we've never even talked about we got just these little elgato streaming lights like lots of streamers

have these things and i think i don't know we paid like 150 bucks for two of these lights and the change that these two lights make is if i turn both these off right now you'd be like that looks like shit. You're just recording in a dark basement room. But you pop two of these on. Same thing for Tanner. You pop two of these on. All of a sudden, oh, it kind of almost looks like a podcast studio.

Right. And I upgraded my Internet from whatever it was to like a 500. What do you call 500 meg? Yeah. Yeah. Like and then now I actually just have it hard. I have a hardware connection, connection which solves it but it's like all the stuff at the time was like oh how can we make this work without spending thousands of dollars and stuff and you had to buy your own

road video board too that was right so you actually yeah we have two of those yeah that was that was a crazy week you bought an imac a Rode video board a Sony camera yeah we bought a bunch of thousand yeah we bought several all these Elgato lights we bought some RGB lights for behind us too yeah we spent like I don't know four or five grand that that week to try and get this podcast thing figured out but thankfully then it worked yes that did solve the problem yeah and like there's a little we had figure out, also we had to figure out the system of natively recording both audio and video. And then even just the file sharing. And then we had to upgrade our Google Drive.

We had to upgrade our Google Drive to have a bigger account to accommodate you dumping like 80 gig video files to me every single week. Right. Just a lot of little things. But we got, after that worked, the process Right. Yep. Just a lot of little things. But we got after, after that worked, the process has stayed consistent. Like it basically hasn't changed.

It just, you record all your shit. When you're done, you throw it on Google drive. I know it's going to be there in about a day when it finishes uploading. I go and grab it and I got my stuff to go. It works. Our audio is very on point.

And if you watch, if you're a watcher of our YouTube video on the podcast, the video is very on point because they're both natively recorded. You know, it looks great. So that was what? What number was that? 33? 33, yes.

34. Molson Coors C&D, episode 354, January 2023. We've got a hell of a couple months here oh we did there was a lot there was a lot happening over a few months there yeah and we've talked a little bit about this we actually didn't if we're gonna really explain we never actually got a cease and desist from them that's true we just got a sternly worded letter from a lawyer that represented molson coors and said yeah and and also like a it's almost like a headhunting lawyer that uh they do have power of attorney through molson coors and a whole bunch of companies and they're just

they're just on them they're on they're eagle eyeing they're searching out people that could be potentially because infringing because then they can pick up the case and start making money now right and they also didn't we don't know that most anyone at molson coors ever even i don't think so we don't necessarily know that an employee from molson coors has ever even seen a single thing of ours yeah and it was not a cease and desist no it was not it was just like hey you need to take this down also they did a very poor job they told us to take down several things that just literally like the ogt the varsity t they said you have to remove these items like it made no sense at all we just didn't and there was never also you know if we're speaking frankly there's frankly there's like some gray area there of like could we have here's another

funny thing about it okay we've never i know I'm sure we've never talked about this, but the form letter, they sent the email, they sent us, they forgot to change one of the names of the last person that they sent the letter to. So there was another business's name on the letter. Right. And we've been,

we've monitored them and you know, they have not still to this day, um, taking their stuff down, ceased or desisted. And I don't, you know, we don't know how that's played out you know maybe there is uh yeah maybe they actually maybe they never took it down because everyone closed up shop and they don't operate anymore i don't know right right right so we don't know we don't know what actually happened there but uh um you know there

is some gray area kind of which is a funny thing but we chose to take you know we there is some gray area kind of, which is a funny thing, but we chose to take, you know, we chose a, we will, we have to be conservative. Yeah. And because it does bring up the whole thing again of, well, we are at the end of the day doing parody here. This is parody. We're not actually just putting, we're not putting their logos on our stuff.

We are doing our own version of it and it is providing some type of commentary and it is parody, but from our limited legal understanding and from talking to a few people that have better legal understanding it's ultimately at the end of the day that is a legal defense not a not a safety shield that protects you in any and all instances and it's up to us it could be fair that it's a fair it could be if we we have like there's certainly a fair argument to be made but it's not it's not black and white. Well,

and also if that wants to go to court, who has more money to fight that in court? Us or Molson Coors. I mean, it's a funny thing to even think that that could ever, you know, that that would ever like, we obviously that's not a thing we can do.

We're not like, oh yes, we'll take on, we'll take them on in court. It is with your best shot. If you're not familiar with the American justice system, in situations like this, if you want to know how the court system typically works,

it's like, who has the bigger bank account? Because the justice system tends to favor that person more times than not. Even if we somehow got, if it went to the court and is going through things like that, we would just spend so much money on fees and stuff that even if it were even if in the end of it worked out for us we'd be we'd be a shell of the company there'd be nothing right right exactly uh your honor i'd like you to see exhibit a we're here in fact the president of north dakota does say that uh this is a top

podcast in northeast south dakota it makes sense. Why did you guys, you guys have been, you've, you've made this trial trial take weeks and all you've done, you've showed us like exhibits of billboards and like, what are, what are you guys doing? What is this about?

A bunch of fictitious characters that we're not sure if you made there, these people up or if these are in fact real people, this is a crazy court case. My, my next piece of evidence that i would like to present to the courtroom is our last 350 episodes of the mass dynamics podcast please everyone take a listen at your leisure we're gonna need to get everyone up to speed to provide context for how we arrived at where we're at yes like how you can

definitively put place this in the category of parody next one number 35 on the list this is that episode 358 february 2023 this has become a bigger and bigger thing for us every single week it was a don't call it a comeback because we ain't never gone it was our comeback to youtube where we go back to putting out a new youtube video basically almost every week i think maybe in this stretch we've maybe missed one. We missed one week, but there was also a week where we had double. Or no, no, we didn't have, did we have double? We might have kind of had double-ish on something.

Because we had Nick's video of the meet, but was that its own? That was a double week, wasn't it? That was a double whammy. So we still do technically are on pace to where we didn't have an episode every single week but we will have 52 over the course of 52 weeks so and i would say we're like to the we're like it would take something drastic for us not to have an episode of the podcast come out every week we're at 400 we've never missed it you know if we had some major life events and we had to not have a YouTube. Yeah. It's just like a dumb streak in our head. That's funny.

Right. Right. Yeah, exactly. It just, well, and it's, we're,

we want to make an effort of doing a better job and we want it to grow. So we know from our own past formula on something like the podcast, the number way we can do that. Number one way to do that is just keep doing it, you know, like be consistent. That is our own. And you do get better. Actually, we were talking about this, how now we can sit, you know, the be consistent. That is our own advice. And you do get better.

Actually, we were talking about this, how now we can sit, you know, the last time I was in Aberdeen, how we knocked out three or four videos in an hour and they felt fun to do. They felt relatively effortless. These videos are yet to come out, but I think people are going to find them entertaining. And in February of 2023, that would not have been the case. That's not how that would have went at all. Yeah. We've had a developing, developing take on how we do that for sure. Yeah. Our, our style and format for how we like to do things. And not that there's one way, but we, we have started really recently to arrive at a style that we think works best for us. Right. Yes. And it's make it sustainable for the long run and make it just enjoyable for people that are watching. And we've seen progress in our YouTube.

You know, we're approaching 5,000 subscribers on our YouTube channel, which that's not easily done for us, at least. You know, some people, if you're Sam Sulik, you blink your eye and you're up 5,000, but it's been a grind for us. But we are seeing progress. And, you know, we did monetize our youtube channel this year after having a youtube channel for like eight years we finally monetized it and it's just another it's just another thing and it's that's one that's funny because it's not monetarily it's not that much money but also when it's zero money

you don't really you don't really have much of an incentive to try that much harder. Right. And even just seeing some dollar signs going there. Yeah. Now all of a sudden it's attracting a little attention and it makes you want to put a little more effort in because you do feel. You just think, well,

what if we doubled it? Yeah. And then you're like, Oh yeah. And then what if we doubled it from there? And then you have a week with Mike and you're like, well just like 10x'd it this one week right right and what if that was every week yeah what if we got it there even half that all the time you know like then i agree totally like watching that as another analytic makes you want it

more so like that's that is important like the monitor the monetizing it is more important than i would have thought it is even from the moment we kind we kind of waffled in a way that i decided to turn it on and not not for and also not from a financial standpoint but from a way in that it attracts your attention yeah you don't pay attention to things that you don't yeah you don't know about and don't don't see but having the money on where you see the dollar signs it does attract your attention and now you pay attention to it and you put up, put you, whether subconsciously or not,

you do put more effort towards it. Now, knowing that there is a reward there and it's the money is just one tiny, tiny part of it right now. The bigger reward is just marketing and getting our name out there for sure. And there is not very like, to be clear, we are not making,

but much money at all on it in the grand scheme of things, but it's still something, you know, it's and like i don't know that starts to make it more worth our time it does and i don't know if we would have you know if we weren't doing this bigger youtube push and the idea of trying to monetize things and grow the channel i don't know if we would have done the mic video if we hadn't taken that mentality to the youtube has further incentivized us to do more other fun projects that I think our followers and viewers will like. This is looking ahead into 2024,

but we have a few things that we would like to do in 2024, and they're based heavily around trying to promote the YouTube channel. And if we didn't have the YouTube channel, a few of these things would make no sense to do at all. So because of that, we can, I mean, spend more time creating content that we normally would not have any reason to do. Yeah, for sure. Number 36, the infamous unpaid and underrated podcast starts. That's episode 371 in may of 2023 and for people that don't know unpaid and underrated is the sister show to the massonomics podcast yeah it is the easiest way to explain it if you really don't know it would it started as you could say a fan show to

the massonomics podcast they they talked about things that we talk about on the podcast also things that are happening in the massonomics world but they have a crew member on every single week so it's a chance for you to get to know some of one of our supporting member a crew member yeah it's a good good chance for you to know other people in the crew every single week and it's hosted by keith and joey yeah and uh big nate runs the uh technical side of it so it's all crew member you know what do they say it's a show for crew by crew which is 100 true it's uh all crew member you know mass when we say crew members everyone should know that's the mass dynamic supporting member

uh their crew member cru and it is by them you know for them. And they've now done, I think it was episode 29 this week. So they've gone 29 straight weeks with publishing an episode every Tuesday. So the MassDomics podcast comes out on Monday. Theirs comes out on Tuesday every week. So it's like the follow-up to it every week. And got to give credit where credit's due in the sense of just doing 29. Like we're at 400, which is a ton, but most do not make it to 29 episodes. No.

And to do one every single week and have them be of, you know, audio quality, you know, just like where you're like, yeah, this is a professional product, you know, being put out. And just to hit that, but so how this is, why this is on professional product you know being put out and um just to hit that but so how this is why this is on our list i mean like we've just i mean if you say this we've done it so long or developed enough of a uh hardcore audience that there's a spinoff podcast of our podcast how many how many big podcasts have that you know most big podcasts don't even have something like that right so that's that's crazy and it and it you know it becomes kind of their own thing over time but that's had our podcast not existed this wouldn't exist these people wouldn't know each other that you know they wouldn't have uh have this thing so that's it's pretty cool it's pretty crazy really if you think about it the massonomics podcast

that's the one that unites all of us like if you have uh kind of friends that are or even family that barely understand massonomics try to explain that one to them yeah yeah there's this podcast that's kind of like about our podcast uh where they have people that are part of our supporting members on their show every single week what do you mean they're supporting members well they're in our discord what what yeah yeah try to explain that one uh tanner what's uh i'm on number or you're on 37 but man 37 sure makes me thirsty beverage number three baby oh i barely i got just a smidge left of beverage number two i'm going raspberry bubbly here yeah wash it all down right okay 37 not very many left number 37 this is a big one

come at episode 382 july 2023 you guessed that the 2023 lift hard live easy classic which we talked about the very beginnings the uh early massonomic strongman showdown way back in episode uh whatever that was 21 that was back in 2016 and now we come to 2023 where we do our first power lifting meet right here this has been very fresh if you've've been listening, you know all about what happened there. And almost seven years exactly. Just a couple weeks short of being seven years. Yeah, from our first one. So we did that three years.

So, yeah, this would have been five years after our last event like that. And, I mean, it was kind of a home run. You know, it went awesome. Like I couldn't have imagined how well it was going to go. It exceeded every expectation we had and in the in terms of it being a cool power lifting meet but also that literally is like we talked about the lift hard live easy that was 50 of it the hanging out the partying the meeting and greeting that was just as important as the power lifting getting to finally meet so many of

these people was a game changer and then you know we are deep into the plans of uh the 2024 lift hard live easy classic you know a lot of those details have been hammered out and did we ever talk about the fact that we opened up registration it never actually went to the public i don't know if we talked to, no, I don't think we talked about it. We were joking how that would be funny. And that happened and it just, it kind of came and gone and we didn't even hardly discuss it.

Yeah. So 2023 was 60 power lifters. 2024 is 90 power lifters and 20 strongman competitors. So we've got, we went from 60 to 110. And what we did is we opened it up to just uh massonomics supporting members and massonomics gym members and we filled all 110 spots in like three days yeah and it never it never went to the public the general public never even had a chance because it was full no because we were going to

give that group a week and it was full well before that week came up. So, you know, people could get on the waiting list now if you want to. You know, that doesn't guarantee anything, of course, but the general public could get on the waiting list if you wanted to get in on the powerlifting meet. A deep, deep list. Yeah, it's crazy. Yeah.

Number 38, one for the history books. September 2023, episode 393, Masonomics appears on the Table Talk podcast, and we go to Dr. Mike's compound in Michigan. And what a trip. I would have never in a million years thought we'd be making a trip like that just for essentially media content stuff. And we did it.

And at the time you're thinking, I don't know. I hope this goes good. I hope one, people want to watch our episode. You don't want to be the guy that has the lowest viewed episode of Table Talk ever. And on YouTube, it's pretty easy to look up that and see how numbers perform. So it's really putting it out there. And then also you go to film with Dr. Mike and you think, I don't know, is this worth it? Is this worth our time and effort to be trying to shoot videos with these people?

Is anyone going to care? And both of those for us, as far as we're concerned, were absolute home runs. They were amazing. The Table Talk podcast went great. It was so much fun. I really felt like it was just a once in a lifetime experience to be there and see it in person, do it, be on the other side of that camera. And just, yeah, Dave's a legend. It's hard to put into words all the stuff that goes with that. And then to follow that up immediately afterwards and go to Michigan and go shoot all this stuff with Mike.

And it just, like, from the second we walked in, it just felt like we were all good friends, that we've known each other forever. It's like, Oh yeah, of course we're shooting this video. Here we go. We're just going to hang out in your house. It really felt like just, we never missed a beat. Like I think there's tons of friends that not that I would film YouTube

stuff with, but there's tons of friends that I feel like I'd have to have spend more time catching up than I did with Mike. It was like, Oh, here we go, man. And it was,

and he was all game. So that whole trip was just a war. And then also the fact that we did the whole thing in like 48 hours. What a whirlwind. Just absolutely insane. Yeah. It just made me, it was really cool. It was so fun.

And it just really validate to me in my mind that like these two guys that are so such big figures and you know, that I respect a lot that they value us too. It's just really validating where it's like, yeah, God, you know, damn right. We're, you know,

we're, we're doing it. So, uh, just really cool. Pretty crazy. Wouldn't one thing, if we go back to 14,

15, 16, 17, 18, 19, 20, any of these, all these prior things,

if you would have told me that was going to happen, you know, we'd be on Dave Tate's podcast at a lead FTS compound. I'd be like, no. No way. That makes no sense. I would literally say that is impossible. Okay, number 39.

We're getting very recent here. I've got this listed as November 2023, the month that we're just closing out as we speak. And the topic here for episode 396 is simply one name, a man that only needs one name. It's like, it's like share. It's like Prince.

Who else? You know, there's, yeah, man, that's a good question. Who else only needs one name? I'll tell you who else it is.

It's Brian, the Brian, the man that needs one name. This man, due to one comment, has become so influential. I got one for you. Recency bias. Denzel. There's another one.

Yeah, there you go. I know. Probably maybe some recency bias at play here, but the test of time when we get to episode 500, 600, we'll tell the time. Brian still matters. But right now, Brian, very influential in the podcast, MathSnomics podcast sphere.

You know, Brian, of course, was the one on the Taylor Swift meme. He left the comment that said, you know, unfollowed. Thanks for making this so easy for me. And we didn't. That wasn't anything we did in particular as far as comments to follow up. But the community really, really rallied brian's case and i do have one piece of follow-up information on this i was hoping for a different surprise here today i did not get what i wanted out of this but since i can't surprise you with that what i'm

going to surprise you with is just at least something you know this is this is just a just fraction of what I was hoping to have for tonight. But on November 13th, I messaged Brian. No, really? And I said, hi, Brian. This was, uh, this is maybe like almost a week or two after what happened. This is probably almost two weeks after it happened. I said, hi, Brian, a recent comment you had on one of our posts, got a lot of activity from our audience and continues to be referenced today. Any chance you'd be willing to hop on a quick call for our podcast sometime to discuss it? It would be a fan favorite.

Brian's response. Do you want to know what Brian said back to that? No. He said, unfollowed. Thanks for making that so easy. No, he said, tell me if you believe this. You, the listener, you tell me if you believe this you you the listener you tell me if you believe this what uh what brian for all the because i know he's gotten

dms from many other people and they're that one comment he had had hundreds of responses so he had to have just so many notifications on his instagram for that brian's response that i i think a very i was polite and yeah oh yeah you know just, I'd really want to get them on the podcast. You actually sounded like a company reaching out to a guy. You didn't sound like a guy. You sounded like, right. Like you took the business company. That's what I was trying to.

And that's what I wanted him to feel like. Not like that. We're trying to antagonize them. And, uh, you know, he said, sorry, I don't recall commenting, but I'm glad it's helping your page thumbs Thumbs up. Which is amazing because that means he's either talking so much shit and leaving so many comments online that he doesn't remember or that he just can't fess up to it. He's too embarrassed.

I do not believe that. I do not believe Brian. Brian, there's no way that Brian leaves a comment and gets notifications that he has hundreds of replies. I know he's gotten, you know, Dave, the meat director of the Lift Hard, Leave Easy Classic, sent me a screenshot. He's reached out to him and said, what do we have to do to get you to lift at the Lift Hard, Leave Easy Classic? And Brian's responded to it. So what does Brian think?

He's like, oh, random people just are dying his brain can't connect these dots together he just can't figure out the puzzle and this was after i think david sent that message too so um i don't believe it and i did follow so he sent me that message you know sorry i don't recall commenting but i'm glad it's helping your page thumbs up he didn't answer my question. You know, I'm asking, do you want, so I said, would you have any interest in a quick call as part of our podcast sometime? It would not be antagonistic. It would probably just be a quick five to 10 minute call.

That was on that November 13th. Today, I did never got a response. I messaged him one more time today as a last ditch effort. I said, hi, Brian, just thought I'd check one last time. We're recording our episode 400 tonight.

So seeing if you might have time for a quick five minute phone call, no response from Brian. So to be continued, I was really hoping my surprise right now would be to get Brian on the phone. The DM is just blowing up. He goes, let me on. I'm ready to come clean.

I do not get to present Brian here for everyone today. But we did get that Brian story. So ask yourself this or answer to yourself. Do you believe Brian that he says, do you believe do you believe either of these things that Brian

says when he says sorry, I don't recall commenting. Do you believe either of these things that Brian says when he says, sorry, I don't recall commenting. Do you believe that? And then also, do you believe, but I'm glad it's helping your page. Do you think he's glad it's helping our page just as much as it is that everyone's loving this negative comment that he left so much that it is actually helping our page? Do you really have no curiosity that if like let's say you give them the benefit

of the doubt and like i just left a random comment on a business's page somewhere and somehow it blows up and i'm getting hundreds of replies and i ignore it okay that's kind of crazy but maybe you have notifications turned off and you don't know how to look at your notifications on instagram kind of weird but maybe that's you that seems a little strange kind of weird but maybe that's you if that business then reached out and said, Hey, you, you don't realize this, but you left a comment that lives in infamy on our page. And then you go and you're like, Oh, well, good for you. I don't want to know what that was. And I don't know who you are, but good for you. I have no desire to know how I impacted you anyway. Right. That's just so

crazy to me that your head's like buried in the sand that hard that you're like nope i'm in my lane and i don't change for nothing yes so i think there's i think there's some lion going on there i think so too brian lion lion brian all right now this brings us to the end of our list the end end of our trip, the end of our journey. Number 40, episode 400, December 2023. And actually, as of the time we're recording this, it's Wednesday, November 29th. But this will come out 2023. And it's actually pretty amazing that this does come out the week of Crew Falls. I mean, what better way to signify this week?

We can all sit around and listen to it together. It's actually the way we planned it. That's where we can do Friday night and have a three-hour listening party. Yeah. Well, I'll tell everyone. It's actually going to be fun. I'll tell everyone to come to my house, and I'll say you all have to put headphones on,

and we're all going to listen to it on headphones in my basement together. Yeah. It'll be like we're all at home listening, and only we'll be in the same room. Yeah. My wife will walk down, and there'll be 30 guys sitting in the basement in complete silence listening be like we're all at home listening and only we'll be in the same room. Yeah, my wife will walk down and there'll just be 30 guys sitting in the basement in complete silence

listening to the Massonomics podcast. It won't be weird at all. We'll all kind of look and laugh. We'll laugh sometimes. We won't know if we're all in the same spot or not. We won't even be listening simultaneously. It'll all just be random listening. We all started within a few minutes of each other.

There's just kind of always laughter going on, but never at the same time. Yeah, episode 400. What a milestone. I don't know how much we need to say. I mean, we spent the last two hours and 40 minutes talking about this. But yeah, I really never in a million years thought it would get to here. So this is pretty awesome.

That's what you would say, right? Actually, I never thought it would get here. But also, after episode 100, I never thought that it wouldn't get here either though i'd even say by like episode if i really got serious if i'm like by episode 200 i guess i probably would figure we would almost make it but it's just i it starts even now if you ask me how long it's going to go well i don't see any reason for it to stop but then i also just think well but it has to stop some has to stop like it doesn't i just everything goes forever right like i just don't know what it goes forever this is just this is a reminder you don't get very many times in life and it's the old andy bernard quote of i wish i knew i was in the good

old days when i was in the good old days or however he says that yeah and as long as we're still making the podcast and people are still listening we're still in the good old days. And just, we're still doing this dumb thing and people still enjoy it. And it's going to be, it's going to be a Saturday when it's episode 700. And we have one supporting member, Scott Dodds,

the only supporting member, everyone else has bailed on us. No one cares anymore. And we're like, we don't have a single sponsor. We have zero downloads. And we're like, why are we doing this? Like, why is this still going on that would be that's a much sadder day maybe that's what it takes for it to ever end though it's just like no support like

let nobody like you know if it just goes just starts going down and into a spiral of uh you know like one of us is gonna have to get in trouble for doing something bad, probably in order to kill this thing. I don't know what, like, I don't, I can't see what's going to, what's cause we keep picking up new people, you know, like it's not, you know, like, um, and then I think, well, but neither of us played the lottery, but like, let's say one of us won $5 million. All I think of like, I would just spend that much more time on the podcast cause I have nothing else in life to do. That's true because i'm like oh yeah we'd quit for sure then it's like well no i'd quit my job right away but this is actually i'd actually quit the stuff that kind of gets in the way of the podcast right now right like we could just make the podcast really cool

because we can go do it yeah we could we could be doing remote podcast traveling all the time it'd be great right so that would be the thing yeah if we could both win the lottery be like no we just we won't record the podcast at midnight because we don't got to stay up to midnight we're going to record the podcast at one and also we don't need to record remotely all the time we can fly to people's places and do this thing that's what it would be like if we could win the lot yeah or if massonomics like if we could win the lot. Yeah. Or if mass and I'm like, like if we, what if mass and I'm like 10 X overnight somehow, but actually we talk about that.

We've talked about this and 10 X actually presents some problems because you can't fulfill those orders. 10 X you're no, you can't do that. It is. So that creates, yeah, that creates some issues there. I mean,

the business is scalable, but it just creates some issues in the way we do it. Right. It's not scalable in the present format. And it depends on what's 10xing if the podcast revenue could 10x in the terms of of supporting member income and sponsorship income if it 10xed oh man i'd be we'd be able to like just do massonomics yeah you know like that's even not the merchandise but it's just the podcast yeah because i don't know if people know this but podcasting is a lot more profitable than selling t-shirts margin yeah the

margins margins on a podcast are different than the margins if i had to pick my poison of what i could say is gonna 10x even though maybe possibly some gross dollar figures are similar oh it's the podcast all day so much like we and this kind of work it's just fun you know it's like uh merchandise is work you know there's like it's fun it's rewarding and it's like really cool seeing someone wear our stuff but there is a lot of work involved in that stuff to like make a little bit of money and not just like there's also work but it's just different but there's just like so much like time-consuming manual labor type work involved in the t-shirt thing yes and communication between different companies and yeah we've talked to some people

that have some big youtube channels and uh yeah the money that can be made there is uh would make your brain explode that's where it's at you know what else would make your brain explode what's that buying uh america before we get there before we get there quick do we get to do a few honorable mentions at the end here yeah maybe we should do the do the ad reads and then okay back to okay i just want to make sure we weren't like shutting this down i don't think we yeah i don't think we should shut that down i was just thinking about so we don't have this. We can give the Strength Co. and their plates their just due. The American-made Olympic iron barbell plates. Check them out at thestrength.co.

So they've got their Made in America iron plates. They're smooth, rugged, E-coated, black E-coated. The finish on them, they just even get better and better by the day. Every time I look at those plates at Massan dynamics gym, I want to go to them even harder than I wanted to the day before. There are not better pound iron made in America plates. There's just not really better plates that you're going to buy for your gym, whether it's a home gym, a commercial gym, a powerlifting gym, a basement gym, a garage gym, whatever

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texas power bars and buy one of their legendary bars visit texaspowerbars.com tanner did you buy anything on their black friday sale i know you were looking hard to be honest i didn't buy anything on any of the any i looked at a lot of different stuff and I, I like to do my equipment buying when I've got a lot of, when I like, when I have a lot of spare free time, then that's when I really browse. And you can really, and you can really hyperanalyze from every angle. That's yeah. And I do, that's, that's true actually, because I don't like to be rushed on any of those things.

But that's also, but that's kind of rushed. I back out of it though. That's kind of part of the fun of it is like being like i made the best decision and i can back it up with all this because i know everything about this no it's it's that's and that's the way i like to shop so like uh sometimes i've just got to back out if the timing's not right and if i haven't been able to and that's why i didn't really get anything. I looked at a lot of different stuff. Do got something coming from Basement Brandon, though. We'll save those details for later. So another interesting thing to add to the collection.

You know, I like a story. And coming from Basement Brandon, there's now a story. I value the story at this point almost as much as... It's like when people have collectible cars and they say, oh, Jerry Seinfeld owned this car in 2002. It's worth a little more than the other one that your dentist on the street owned. Speaking of Jerry Seinfeld, that's a Seinfeld episode. John Voight owned the car.

You know who John Voight is? He was some actor. And George Costanza bought a car because john voight had owned it and it turned out it was just somebody that had that shared that name you know it was uh see okay this is amazing because i have not seen this i didn't know that was an episode and i use that as an example and the other time this happened was when i was going off to you about the uh the reservation for my for my moving truck when i moved down here and you're like no that's that's a science why you get the reservation that's like one of the

iconic seinfeld and i had no idea that was an episode either yeah well that's because seinfeld you know they did so many of the they've done so much it's like it's like everything you bring up you're like that's a simpsons episode well it's like everything you bring up you're like well yeah massonomics did that already. That's right. It does. I heard this. This was a joke, I think, that maybe South Park made about the Simpsons. You could make it about the Massanomics podcast almost, or maybe it was Family Guy made about the Simpsons. But once you've made a certain amount of episodes.

You've covered everything. Well, then it's just like, do you need to make a new episode? Like, do you need to make? And it's's like not in the sense that everything's been covered and you're repeating yourself but it's like do the people like do you need a new episode because there's so many episodes that like nobody can like see it like they always have new episodes because even if you've seen all 700 of them like you can't even remember yeah by the time you go back to one you already forgot what you saw like that's true it does turn into this endless i think yeah it's like the hamster wheel you're just it's always spinning and you can't

you're just lost in it and are we do you think we're there yet not yet timely reference but yeah something to shoot for yes yeah so you we were thinking some honorable mentions i got one that's not listed here okay actually i don't i'm actually have two not a lot of not a lot of great honorable mentions i have two that are not listed here that i thought i felt pretty good about our list of oh yes yes these are these are definitely honorable mentions they're not not noteworthy enough to be a hard point, but they are something that is somewhat noteworthy in the Massanomics timeline.

There was a little incident that happened. I don't know. I actually can't tell you when this was. I remember when it happened, but I don't know that the time in the calendar.

Well, these are honorable mentions. We don't have to have the details. It was there was a little fiasco with a certain fitness company that released a flag. Oh, Rep Fitness. Yes, Rep Fitness released a... We should write that down just for our future blog.

Rep Fitness released a version of the Don't Curl In Me flag. They really flipped it on its head. They made it say Curl In Me. they really flipped it on its head they made it say curling me yeah i know approximately that was uh 2020 it was 2020 because i remember my son was not that old in uh my in-laws because we were in the transition we had sold our house but not found our new one yet because i remember being in the kitchen there and being like you know it's one of those massonomics moments where i'm like no no drop like everyone stop talking to me i have to figure out what's going on like this is important this isn't me this isn't me checking instagram comments like everyone remember this is a real business and i

occasionally do have to do some things sound the alarm one of yeah this is one of those times i need to get my wrap my head around what's going on here. And that was one that they, to their credit, they quickly backpedaled on. They realized they had made a mistake. And I think their idea was that they had released a rackable curl bar. And so that was their, they had decided to play a parody of Masonomics, which, yeah, whatever. I mean, there was nothing stopping them from doing it it it was just a bad look on their end and well there was something stopping you know that stopped them

as our following well yeah i mean that's what it was there was nothing that's what legally stopping them no no but uh yeah it was a bad look for them and they and they they changed course eventually do some sort of like small like i don't know if collab is the right word but we did something with them like a giveaway maybe or something. Did we do a giveaway or did we just say they just wanted to do a giveaway? Maybe that's what it is. I don't know. Take a better massonomics.

I think they just said they wanted to, but I don't think we ever did actually. Okay. Maybe we never did. If we did give away, I'm curious who or what was given away. Yeah. Which is possible. We could have forgotten, but I do not remember. So that was one.

Do you want to do any of these other ones? Because I do have another one. I'll just say the throwaway, just for completeness, just since I wrote it down, the throwaway culture, that was in reference to the Silly Pints. It was influential at the time. That was October 2020. October 2020.

Wouldn't it be funny if you went back in time and the person that was october 2020 october 2020 went to be funny if you went back in time and the person that made that comment's name was also brian if it was brian if it was brian then you'd feel like whoa he is actually playing a game here yeah like he yes yes he's on to something right um then 10 000 foot view first time i said that was episode two or the first ever recorded episode and the second time you said it was episode two and the third time you said it was episode two yes uh so that's about what i had i guess um i have one other one and that is it's fairly recent and it is i'll be up after my thing and And if I come completely clean on this, I've never said this. I did.

I kind of forgot about this. I did go back. I do have that audio clip, Tanner, on my computer. And I got to make this mystery go a little deeper. The way people remember it is not actually how it happened. It is slightly different than. You think he said, like, the phrase is not I'll be up after my thing? I don't think it is. I know it slightly different than you think he said like the phrase is not i'll be up after i don't i don't i don't think it is i know it's different than it's not it's not i'll be up after

my thing it's different so for people that don't know what we're talking about it's a supporting member big jeff who's this is like just third or fourth time being brought up in this episode. He gets a lot of shout outs on episode 400. Yeah. He, we actually, you know, everyone saw people don't get muted and it was the start of the show. So what happened? Yeah, I started the podcast and I didn't have the mute button on. So people were entering the Zoom call with the, with the ability to talk. And sometimes it takes a few extra button pushes to actually turn them off.

Yeah. And Jeff was hot, hot mic'd and he was telling like his family members, he was like, I don't, I, well, obviously it's revisionist history here, but the thought is behind what people say is, you know, he was getting ready to listen and maybe his wife was like oh when are you coming up gonna be done with that and he's like oh i'll be up after my thing like and it's funny because his thing is watching the math it's like i gotta finish my you might say think if someone says i'll be up after my thing like that it's like oh i got this work uh conference call quick that i've got to be too he's like i'll be up after my thing like that it's like oh i got this work conference call quick that i've got to be too he's like i'll be up after my thing is what and everyone on the zoom call heard it yeah which they thought was so funny and uh i'm not actually sure

why i i don't know really know why i have the audio recording of it because it usually doesn't record that line unless we have that turned on oh because it's on the usb that's why yeah so anyways um we we did that and we kind of laughed about it and then it quickly became its own little inside meme and i did go back and i thought okay can i grab that audio and i found the clip in there and uh i did i did save it and but i just pulled it because i knew i knew it was in there i didn't go back and look at it and it was like a couple months later I'm like I should actually listen to that and see what he says and what he actually says is different than how we remember it so are you gonna share what he says or are we gonna save I don't know maybe it'll just live it and maybe

I'll be the only one that actually you know it's like it's like when everyone sees a crime and they all go to court and they all testify that they saw it away and then finally the evidence comes out and it's not how anyone described it that's where we're at right now that's kind of like group think and stuff like that too like if someone said i'll be up after my thing and actually yeah that's what he said he'll be up after his thing it is something though it's almost funnier just the idea of everyone remembering it wrong letting it be just letting it be that thing it makes it better is it better or worse than i'll be up after my thing i don't know now it just well but now it just lives at this level that how could anything ever top that, though?

It's been put on this pedestal. I don't want it to be changed. Like, no matter what it is, it will always be I'll be up after my thing. And this, if you're not a supporting member, this is probably very foreign to you, but I'll be up after my thing is a a very common tagline like that people just use just like anywhere you could work it in a conversation you know i'll be up after my thing is uh it works yeah uh cool beans we thought that that originated somewhere around the early 200s yeah and that's not the saying of cool beans necessarily but the more the the formalization

of it of putting it after the guest is on hitting the cool beans button on the pad here because we had been taught laughing a little bit about hot rod cool beans for a while before we started actually using that right yeah what about uh to round this out i've got a little a special little uh in the spirit of this being the massomics podcast like i've got a little, a special little, in the spirit of this being the Massonomics podcast, I've got a special little over-under. Ooh, yeah. So, there'll be a theme involved with this and, you know, you can probably almost guess the theme before

we even get started. So, overrated or underrated, the 400 meter dash. Oh. I found a way to, I probably referenced the 400 meter dash like five times in the last uh two years on the podcast you have actually many many times i often come back to the 400 meter dash uh okay this one's tricky because how what at what angle do you look at it you know a lot of people

if you think of it from the perspective of high school track a lot of people don't like 400 meter dashes because it is a they'll be like don't put me in that it's an incredibly hard rate if you're going to actually do the thing it's an incredibly hard race to do it's very uncomfortable it's not pleasant and if you do it hard i mean you can feel pretty messed up for a while afterwards so because of that i do want to say it's underrated it probably is underrated actually i think it is just underrated across the board because ones and 200s do get a lot of the fanfare in track and field in general actually just the sprinting events do and 400 falls in that spot where it's not quite to people watching it's not quite a sprint and it's also not like the distance stuff it kind of is that weird

uh middle ground so even though it's not middle ground as far as distance goes but as far as fanfare goes i think it does hit a a middle spot so i think it is underrated i like watching a tight 400 uh with fast times because you're seeing people really have to dig there but it's still kind of a sprint but they're you know there's it's not the hundred is it oh it's still not fair though at that level. Cause those people get done and they're still not really, they can give it their all and they're not dead. They're not dying. They're just, it's like, yeah, I ran the hardest I possibly could.

And 30 seconds later, I'm more or less fine. Overrated or underrated 400 bad request errors. Not well liked, not well liked you know not well liked the most common one would be your 404 error on the internet your your web page not found so people that have never really realized it you know when a net when a web page doesn't work typically it does return some type of error for you and those errors do mean something 404 is the most common one where yeah the that is the the code for the error that the web page the website can't find the page you're looking for and it could be for a number of reasons it could be that the page was taken down it could be that uh there is an actual error going on and the website can't find it for

some reason but and there's other ones too I forget what some of the other ones are. They don't really even matter that much. Right. What was the score? Are they over or under 400 bad request errors? Something pretty universally not unliked, I think. I don't know. Maybe I'll say they're underrated

because it at least returns an error to you where you know what's going on. That's logical, I think, yeah. Better than just like a screen blanking out and having no idea what's happening. Right. Because a lot of things with the computer. That sucks when that happens. You're like, what is going on?

Just nothing. Just nothingness. Yeah. That happens. Yeah. A lot of things with the computer nowadays, they will at least return a number to you or a code or something. And you can Google that and at least have an idea of what's going on.

The worst is just when just nothingness. That's always the worst. So, yeah. I'll say an error code is underrated. Okay. And you can Google that and at least have an idea of what's going on. The worst is just when just nothingness. That's always the worst. So, yeah, I'll say an error code is underrated. Okay. Okay, this next one, you're probably going to have to Google. Maybe I'm underselling you on this, but I wasn't really familiar with this. So, overrated or underrated, the 400 or also called astors 400 astors 400 if you google that it's a-s-t-o-r apostrophe s astors 500 or often just called the 400 or sometimes Or sometimes the New York 400.

Is this the 400 Gilded Age? Yeah, that's associated with it also. I have no idea. I just found the Wikipedia article. I have no idea what this is. Yeah. If you look at just the, like if I look at the sample of the Wikipedia article, because I did look into this a little bit to get a little bit of context but the 400 was a list of new york society during the gilded age a group that was

led by caroline aster uh mrs aster etc and where's something else that gives us a little bit better synopsis of this it was like the 400 people considered to be influential, but like the only 400 influential people in that part of society. Okay, so this was the who's who list of New York at the time? Yeah. Hmm. Interesting. And this is an interesting phrase that I particularly,

this is the phrase that particularly caught my attention. Together with Ward McAllister, she developed Mrs. Astor's 400, the 400 socially acceptable New York families. The 400 socially acceptable New York families. So it was basically like the 400 names, I guess you'd say. Yeah, and I'm seeing Vanderbilt on here. Right, right. And I thought this was particularly interesting.

The 400 socially acceptable New York families. That this is just some extreme. Yeah, the old money elitism. Early America. Yeah, I mean, I'm going to say that's overrated all day. Yeah. It's just the who's who list. I think it's a home run overrated.

Like, if there ever was an overrated. Oh, this is so underrated. That's great. They're recognizing themselves, how awesome they are from the rest of the heathens in society. How no one else is socially acceptable. It's like, this is the 400. You stay to these people. Everyone else steer clear.

I like how they actually have them numbered here. The list is the people's names are actually numbered. I guess not whether the actual list is numbered or if Wikipedia has it this way. But isn't this kind of insane? Yeah. It's pretty messed up. When you get rich enough and you don't have podcasts. No doubt they were all white people. Of of course guaranteed of course um uh yeah with like the like the four

piece suit and uh the really creative uh beard shavings where they have like big sideburns but then no mustache or no goatee um yeah you know when you're really rich back then and you didn't have a podcast i guess you had to do something with your time, so you made a list of the coolest people. You know, we make a list of the coolest moments. They didn't have moments, I guess, so they made a list of the coolest people. Just their other rich friends. Like, we're all right, this group of us.

Okay. So last one, overrated, underrated. This one, you just have to look into the future like a week to really get the reference on this one. But overrated or underrated, 401Ks. 401Ks. 401Ks. I got to look into the future a week.

Well, episode 401. Oh, wow. Okay. For the reference really to. Did we plan on talking about 401Ks next week? No, just in the sense that this one isn't truly 400. This is a 401. 401ks, they're underrated.

If your business does a match, it's free money, right? You got to take advantage of that. You're a dummy not to do it. That is exactly right. I don't know. There's some people that I think out there seem to think that you don't do it. But, man, I got to i gotta assume now this is not financial advice because i'm clearly not that guy but i gotta assume we have a guy for that actually

i gotta assume though the number of people that you can recommend to not take the 401k if especially as a match the the percent of people that you got to give that advice to has to be like i don't know a tenth of a percent that maybe applies to, maybe even less, a hundredth of a percent. I don't know. I don't understand the situation. It probably exists,

but I don't know what the situation is. But insanely enough, I've worked with people that will refuse to contribute even just to the base level match, which is, I'm just like, you're just doubling your, like even if the even if the performance of the portfolio over time is nil you're still doubled your money like you just doubled it like they're just uh assuming your employer has a match on the 401k and the other

catch to it too though what that they do sneaky employers, is they have the old vested interest in it where you don't get your full yeah, we contribute it as a match, but you don't actually earn that match unless you've been here for eight years or whatever they determine that number is. And there's other, you know, like a lot of times the match, maybe it'll be 100% match up to 3% and then the next two percent they only match 50 but i still think you do you capitalize on the full you get as much of the match anything that they will even if it's a percentage match you get that all and it lowers

your taxable income too yeah and i guess you and also you well you can do it you can oh yeah i guess i guess sorry sorry yes yes depending. Depending on what you want to do. But there are tax advantages to it. Right, right. For sure. Either way, I guess you can consider it possibly a tax advantage, depending on which way you go that makes more sense to you. Also, contribution limits are a lot higher than IRAs, too.

So if you have a 401k, you can put a lot more in there per year if you want to, then you can in an IRA. Otherwise, I don't know what, you know, differences between a 401k and an IRA. It's the match from the employer, of course. Contribution limit

would be the big thing. And then IRA maybe, I guess, offers some flexibility in the term in the way that you don't have to worry about vesting issues that your employer might have right but but they're not they're not one or the other thing they're not taking they're not holding your money hostage either on the vesting thing it's just their contribution no but also you don't have to do both yeah you can do they're not mutually exclusive no right you can do both there's nothing stopping you from right for you

have one to doubling up and doing the others right right definitely yeah uh so what'd you say underrated i said underrated yeah yeah i did work with one guy that said no i don't do that and i worked with employees i was 21 at the time and i thought man i don't know much but that sounds really dumb and now looking back i think uh having more perspective that was really dumb. And here again, we're not financial planners, but talking about being 21 and doing it, you know, because of compounding interest, you know, the younger you are, as much as you can afford to commit to it when you're younger, just like, you know, just the growth there it really when i i mean that that is that is one of the bigger perks of being employed for someone is getting their you know their their free money to it but even you know i started working full-time for a company when i was 21 that's when i started my career at 21 and i went out on my own at like 28 ish 27 28 right there. And even by that time, I mean, from when I started my career,

I was getting paid pretty little. And by the time I had quit working for someone else, I was getting paid a lot more than when I started. Still not like a ton of money, but a lot more than when I started. And over the course of that seven years, when I quit, my 401k was like, damn, there's a decent amount of money there, actually, that you never even thought about. And a lot of that money wasn't even my youngest yeah yeah in your youngest working years uh

that's probably more than i planned on us diving into the pool in case i just thought it was funny because it was uh 401 instead of 400 uh you know where i really thought you were going to get me with with this 400 thing yeah what am i missing i thought you you were going to throw like a NASCAR race at me, like the Brickyard 400 or something like that. Oh, yeah, that would have been good. Damn, yeah. And then I had to Google these NASCAR races because I don't know the names of any of them. I guess we don't have much point of reference on the NASCAR races.

Yeah, I see. What would be the top 400? I mean, to me, the only name I recognize on this list is the Brickyard 400. Where is that? That sounds familiar. Is that Bristol? I would assume it's Bristol. Let's see.

Isn't Bristol a short track? Yeah, it's the shortest one, isn't it? I don't know what I'm talking about. I'm just making shit up, I guess. But for some reason, I feel like I know something about that. No, that would have been my guess because don't they have actually bricks on the finish line? I think so. I don't't know i'm kind of a mechanic guy but i just i'm not that big of an oh indianapolis motor speedway okay oh yeah i think

that we don't finish line there yeah um of course the most iconic one of the most iconic racetracks in america don't know what one that is uh that and then when i googled the current i don't think they do that one anymore but the there's the ally 400 no idea what that is south point 400 no idea pens oil 400 yep don't know no none of those have the brand recognition of the brickyard 400 it's the brickyard and you did say you're a mechanic guy i'd love to go on about that but also uh we probably will say we gotta save something save something for the next 400 episodes. Yeah, so we'll touch base on that one more next week. I also have some developments in my life that we can talk about,

but we've got to save something for next week, right? We don't want to run out of things to talk about. This is a doozy of an episode over three hours, but that's okay. We save something like that for special occasions. Our next several hundred, we'll probably return to our more similarly run couple hour episodes. Please check out all of our items for our recent drop and everything else. We talked about drink spotters,

jorts. We've got all that stuff. They've been influential moments of the mass dynamics podcast. So you got to get them. It's like a piece of podcast history you never want to know when some of that stuff is going to go away we talked about cease and desist in there you never know when something's going to go away gone forever sometimes you don't know what you got until it's gone so uh also please become a supporting member thank you to everyone

that's listened over 400 episodes if you've listened to any of those, all of those, whatever number it is, thank you. If you've supported in any way over 400 episodes, thank you. If you've told anyone about the podcast, thank you. That's a, that's a classic favorite.

Tell someone by word of mouth about the podcast. If you can do that, they're probably going to listen. If you tell them, I really like this podcast, there's a good high probability that they might at least try it once. And bonus points. If you convince them to become a supporting member.

Few people have done that. I love that. Supporting memberships, that's one of my favorite ways that you can support. If you've been listening for a while and haven't signed up, we'd love to have you join the crew. See everyone at 401?

Is that right, Tommy? 401k baby all right Tommy where do they find you at find me at Tomahawk underscore D you can follow me at Tanner underscore Baird but just make sure to follow massonomics at massonomics I gotta pee We'll see you next time.