Massenomics Podcast - Ep. 444: Jujimufu Viral Star to Fitness Icon

Episode Date: October 7, 2024

We traveled to North Carolina to sit down with Jujimufu inside of his Gym Home to discuss the unbelievable life he has created. We cover the original chair splits video, traveling the world to talk and train, and V8 vegetable juice, and the Mazda5. We hope you have as much fun listening as we had recording! Build Fast Formula Use code MASSENOMICS to save 10% on every order! BearFoot Shoes Use code MASSENOMICS to save 10% on every order! Juggernaut AI Use code MASSENOMICS to save 10%! The Strength Co Get some Go-To Plates! Swiss Link Use code MASS to save 15%! Texas Power Bars Get the Barbell that changed the game!

Thanks for what you do with your podcasts and all the rest. You're doing a great job. Hope everybody keeps tuning in. You get a lot of good info, a lot of insights, understandings of how to get strong, how to stay strong, how to use your strength. You do a great job, dude. You make things better than they are in real life, I think.

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Welcome back everyone for episode 444 of the MASSINOMICS Podcast. Listened all over the globe by millions of people, normally recorded in western northeast South Dakota, but we're in a special place today, Tommy. We are in North Carolina with none other than the one and only Jujie Mufu, John Call. We've been with John all day,

doing all kinds of crazy stuff, getting out of our comfort zone. Thank you for having us here, this is awesome. Thanks for coming, it's been a blast. Yeah, it's been fun, man. We've been put through the paces. I'm covered in chalk We're covered in sweat. It's been a day. Look at the chalk just yeah when you did that again poofs off of you Yeah, that's cool. You know, we were doing things today judging by that Uh, so we say we're from western northeast, south dakota. Yeah, i'm from south

Mid-eastern, uh, north carolina. Is that, I'm from south, mid-eastern North Carolina. Is that fairly, I mean, were you- Probably. Yeah, you think that- It's probably about right. It checks out to me. Close enough. Yeah, close enough, I like it.

You do have the north in the name of the state like we do, so you get it. Yes. Yeah. This is our first time ever in any of the Carolinas, so this is our first Carolina experience. We actually came just in time for the hurricane, thankfully. Yeah, it was kind of a letdown.

Halina's not really pushing her weight around. Power went out for a little bit. Yeah, actually. Delayed filming two hours today. What a day it's been. I forgot about that already. Yeah. Yeah, we always like to talk a little food and drink

and stuff on the Mastinomics podcast. And like no exception, we've been, you've kind of wined and dined us here. We've eaten at least a few meals with you already today in Jim home, that's where we're recording from. You know, you've got a kitchen back here, we got to eat. You're helping us out with your beef and rice. We've kind of got to live a little bit

of the Jujubefoo experience today. It was like a carnival ride that kids would pay for, I think. Yeah, you got to do some weird stretches. You got to eat some, you got to drink some weird stuff. I got some things I like that I stick around here all the time, yeah. It's just great, because the core foods, I mean, it's just the best food.

It's just always available, always ready. All the beverages exist, all the caffeine options. It's a lifter's paradise in here. Yeah, it's awesome. I'm gonna crack into this. I know you both have had one already today. It's the LMNT. I've had three of them. Yeah, oh, so, I mean going to crack into this. I know you both have had one already today. It's the LMNT element. I've had three of them.

Yeah. I mean, is this a daily driver for you? At this point, yeah, because I did one YouTube integration with Element about a year ago. And then now I just buy the stuff myself because I like it so much. So I buy that. It's salt. It's like a gram of salt and like, not very much sweet.

It's just great. I love it. I drink it all the time. No caffeine in there. And we've got another special one that we'll get to probably a little bit here together, but that's, that's not bad. Yeah. Check out my gold drink spotter.

Sorry. I'm just so happy about this. When they presented this to me, I was like, you guys, you just, you over, I mean, it's got real gold. Actual real gold plating, yes. Now I know what you're doing with all that money you're making from the lift shorts that are overpriced. That's four years of profits into that single item right there, so treat it gently.

It's pretty heavy, like the density of gold, I gotta look it up, like this is like, this is pretty dense, dude. Yeah, that's one of only a very few, so you're in rare air with that one too. It's extra safe, there's extra safety built in with the gold. We've got a lot of topics for you. We came, we tried to come prepared,

but first I wanna start off with little game that we play. So we're from South Dakota. Mount Rushmore is in South Dakota. We actually talked about Mount Rushmore earlier today. We've kind of covered it all. So even Mount Rushmore. But we like to play a Mount Rushmore game with everyone where we want to get

their Mount Rushmore of something. So it's kind of like their four favorite, their four best. You know, you can put your own spin on how you determine it. And we've done some training with you. You know, we did a lot of stretching. We did handstand stuff. We did grip stuff. You've done power lifting.

You've done, you have a lot of strongman equipment. You do bodybuilding. You've competed in bodybuilding So at this we're look. Yeah, we actually discussed some bodybuilders today So we want your Mount Rushmore of bodybuilders. Oh Mount Rushmore bodybuilder. Yeah Mount Rushmore bodybuilders Okay. Well, I'm gonna kind of do this in a way where it's like I think more people agree with it You gotta start with Arnold Classic I'm gonna have to go with Ronnie Coleman.

I think he's the greatest bodybuilder that's ever lived. I love the guy, he's awesome too. I love who he is, I love everything about him. So you got those two guys. God, now I gotta pick two other dudes. There's a lot of cool dudes for bodybuilding. Let me think for a second. Now I could pick another Olympia winner,

but I don't wanna do that, that's silly. I'm gonna put Tom Platts up there. Okay, I could pick another Olympia winner, but I don't want to do that That's silly. I'm gonna put Tom Platts up there. Okay. Yeah, I'll put time lats He may not have been like the super champion winning everything all the time, but got the late quad father Yes, come on who doesn't who doesn't know about Tom Platts? He made a name for himself outside of winning any title. What a badass Okay, so I got those two guys. I gotta pick one more dude. God, it's gonna be hard. Can I just do three people?

Did you have your druthers, we like to say. So you kind of are the boss of Mount Rushmore game. So we can't really. And we're on your turf here. So you do get the final say. I'm still thinking here. I think you got three really solid choices. Sam, what you doing? I'm gonna put Marcus rule on there. Okay. Yeah, I don't know

why more interesting. Yeah, and he made the tuna shake. He made the tuna shake, which is one can of tuna, two ice cubes and a cup of water. So have you ever tried it? Yes. And it's bad. Yeah, okay. I made it when I was 10 years old for the first time and blend it up and drank it. Yeah, but I'm gonna only pick open bodybuilders. Okay, that's kind of what I have like that's my like I just like the biggest dudes. Yeah, there we go. Another thing we like to talk about with bodybuilding is it seems like every great bodybuilder has a

nickname. Like you haven't made it until you have a nickname and And there's some really good nicknames in bodybuilding. Do you have any personal favorite nicknames of bodybuilders or ones that stand out to you? How many flexes are there? That's true. That's a there's a lot of flex flex Wheeler flex Lewis, how many other flexes completed that people don't know about but a good nickname for a bodybuilder? I don't know. We were always good nickname for a bodybuilder? I don't know.

We were always fans of, is it Dexter the Blade? The Blade was good. And the Gift is classy. How about the Shadow? Who is it? Oh, Dorian Yates. Yeah, the Shadow. Oh, there we go. I'm going to put Dorian Yates on there, too. Yeah, Marcus Ruhl.

I love the guy. But in terms of like influence, I think Dorian's influence on there too. Because Marcus Ruhl, I love the guy, but in terms of like influence, I think Dorian's influence is greater than people. Like you could just go on YouTube and look to see what shorts are trending. It always has to do with high intensity training with Dorian Yates, you know what I mean? And I wasn't even aware of some of his training videos

until there's a recent Dr. Mike video. Yes, and you go back and watch that. And my favorite clip in the whole thing is, first of all, Dorian's training partner that just yells at him the whole time and I think it's when they're starting flies he's like Dorian now we fly it's like how can you not ready to go after that yeah yeah I gotta say being in this gym such a fun experience and this is kind of what you've built around you know this has become your life does it ever feel surreal to you at any point

that you're like, this is just what I do all the time. This is my life now. Doing this, what we were doing today, that's what you do. When I travel and come back in town, like if I'm gone for a week and you guys are traveling, and you go home, when you walk in your house for the first time, you're gonna notice, gosh, there's a lot of plants here.

Right, right. There's a lot of potted plants here and you take it for granted every day, you're just surrounded by plants, 500 potted plants, you know? So when I come back from traveling for a while, walk in this room and I'm like, God, this place is weird. Like that's the first word that pops in my mind is, this place is weird when you walk into the door.

It's a strange room, it's not a normal room. But taking it for granted, like this, a lot of times I'm doing things and it's just like, I'm getting paid for this. I'm literally getting paid to like take a typing test today. So we did a video where we took a typing test before and after grip training just to see how much worse it would get.

And no, I mean, it's like that is content and that kind of feeds into the whole ecosystem of the businesses that I run and same as you guys. So you guys also got paid to do a typing test. There you go. That's exactly. And you just remind yourself of that. It's like, oh, that is kind of cool.

It is, it is like the whole thing. I mean, this experience is so outside of the norm, especially when you're talking gyms with, we just throw chalk anywhere. We, yeah, we do typing tests, whiteboards are coming out, mirrors are rolling around. It's been a great experience. When you put it that way,

I had to move the green screen out of the way to film the last video. There's green screens, yes, there's a lot going on. How many years has this been, now that this has been your main thing, like your main and primary thing, how long has it been now? Okay, so this gym or what I do for a while?

What you really do, yeah. Okay, so I started my business, started making money in fitness around 2015. Okay. And then I started my company in 2016, around the middle of 2016, and then I had my day job with my business until the end of 2016.

So seven, eight, nine, like seven, eight years now that it's been like my full time and only job, you know, but I had a job as well while I was building this business. Yeah. And I think we, Tommy and I both love the, you know, the story how that actually went for you and your philosophy, you know, because what is your background? You know, you went to school and you were doing something else. What were you doing prior?

Yeah. So after I finished high school, I just knew all I wanted to do was train Yeah It's like I just like working out and so I went to the I remember going to college Counselor when I got because my parents paid for my college when I was young it was called packed pre Alabama college tuition It was a program where my dad could like invest in His children's college and then he wouldn't have to pay as much as if he waited. So it's kind of like, okay, so my college is paid for after high

school it wasn't a decision whether I was going to college or not. I was like, I just looked at it as like going from middle school to high school. You didn't question it. You just did it. It's like, okay, so one of my colleges paid for for a four-year degree. I'm like, okay, I just go to college. Just like it's the next step after high school. And I was like, I don't want to do anything but train. So I was like, I told the counselor, what do I do? It's like, well, just start with biology,

you can decide later, you know, cause like exercise and stuff is related to biology. And so it could have been like exercise science or something, but as I got closer and closer to like finishing all the stuff to graduation, I just ended up taking all hard biology courses and chemistry courses. And then I just ended up with a biochemistry degree.

And so when I graduated in 2009, I had that degree and I just, my resume, I put it some places and waited and got a job in biotech. And that's what I had for like seven or eight years. And that was my only job after college. And then you were able to eventually make the transition then, but what's the talk about that? You know, it's kind of what we live right now and what we talked about how we

You weren't rash or you're very calculated in your decisions. I would say is a way to put it, right? Mm-hmm. Yeah, so you are you didn't make that step until it was definitively the right answer You know what you had a lot of certainty that it was the right answer at that point Yeah, because I like my day job, Right. It was it was easy. I like easy jobs. I've had hard jobs. And I just like, it's getting in the way of training. Like it's hard to do flips. And like, I had some jobs was like, I can wait train around this. It wasn't really hard to wait train around some jobs with like the

acrobatic stuff I did that shits really finicky. So it's like, I had a couple jobs was like, this is making my feet hurt. I cannot work this. It sounds like weak, like, oh, he quit his job because he couldn't work it. But at the same time, like, yeah, but I kind of knew what I wanted to do. So I was just always looking for like an easy job, even if it didn't pay much in my biotech job for seven years, and never got a single raise. The pay was not very good, you know, like, and, but I liked it because it just got the hell out of my way. I could go and train for two hours on a lunch break. I could eat cream or rice twice a day at work, you know, and I just like, it was just, I

was able to train with this job. That's why I liked it. And co-workers are great and the job wasn't terribly stressful. So it was just, yeah, that's why I kept that job. And quitting that job later was not like, oh, I can't wait to quit my day job. I looked at this like I'm throwing money away if I quit this job, this is too easy. I like this, this is nice. But then I sat there one day and I was like,

I was just kind of overwhelmed because I was doing so much for my fitness business, like traveling to a lot of fit expos fulfilling orders making content on YouTube and Instagram and I still had a day job and it's just like and Even with the amount of free time I had at my work It was still like this is still a lot to do so I sat there and I just for one day Like did this long seven page calculation to see like how much money you can pay here How much money is you gonna pay here?

How much money does my day job cost? I factored in everything, cost of tires over the course of year. Like how many miles per day, how much time, how many minutes to transition from this part of the day, like everything, like detail of the minute. And I realized my day job was paying me about 35% less than what the actual net pay was after taxes.

So it's like you have your net pay, you know, after taxes, this is what you get to keep. Well, that was subjected to how much effort and time and attention and like good energy am I putting towards this that I could be putting towards the fitness business, which is skyrocketing on the side over here. And then I realized it was paying me way less

than I thought. I was like, oh shit, this is costing me money at this point. So at that point, I was like, I talked to my dad. So my dad's really kind of conservative, more like play it safe. He's more risk adverse, you know, he's more, and I went to him and I told him, he said, the fuck are you doing? Quit your job. To him, it was even a no brainer. Yeah. When he told me that I told him, he said, what the fuck are you doing, quit your job. Yeah, to him it was even a no-brainer at that point. Yeah, when he told me that, I was like, that was all I needed was just my dad to be like, oh dude, come on, this makes sense, quit your job.

I was like, he didn't really understand the mechanics of how I was making money in fitness and stuff. Like the social media thing, he didn't get it. All he saw was like, what the hell are you doing? Just quit, he just saw the numbers I came up with on my calculation and then I quit and that was it. Yeah and so at this point like when you made the jump it wasn't like oh I sold five t-shirts this week like you had garnered a large following and you were like running an actual profitable business. Oh yeah yeah so just to give you a quick idea of like how risk-averse I was like I think it was around August or September of 2016 I released my

Book legendary flexibility. I'd spent a couple years writing it It's a really good book and is it was this your first ebook is my first book It was the first product ever sold on Instagram. So I had half a million followers at that time So you had had some viral videos? Oh, yeah Yeah, I had done some stuff for a while and I was really trying to like grow it for fun because I wasn't marketing anything. I didn't have any products. I didn't have a store, but then I made that.

And this was the first thing I ever sold in my account and I made more money in a week selling that book than an entire year's worth of salary in my day job. And that was just the first week. And that's what's hilarious is like 90% of people would be like, I'm out, see you later. And like you're still thinking about Oh, yeah, it took me another five months before I quit my job

And then about a month later, I started selling the pants and then that started selling a lot too And I'm looking at my bank account. I'm like what the fuck? Yeah, but the same time I'm like, yeah But how long is this gonna last right? So it's like is this just like a quick spike and it's after that It's like I'm comfortable my day job already my routine Of like running this business with this it is a lot of work, but you know and then it just kept going and I'm just like Okay, like and then it did reach the point where I'm like I can't do this anymore

I got something something's got to give here Yeah, but even with that amount of money coming in it was just like it was never like a free dive off the like Oh my god, like jump into the wind, like with no evidence that this is gonna work. No, it was the opposite. It was like, I had so much overwhelming evidence that this should work, but I was still like, like kind of like hanging on this.

I don't wanna just throw in a perfectly good job. Yeah, I think from the outside looking in some people maybe that they fall say they just kind of follow you on Instagram and They've maybe seen your crazy physique or they've seen you lift some impressive weights before they've seen you do some flips and some tricking and stuff like that But being here in person and today and like going through this it really emphasized it to it to me the point of how much you actually do have going on and To talk about some of that, you know, we're looking at ah, you know

You're smelling salts that you make and sell grip genie a whole, you know company around grip products that you sell the PP Which we all we love and we got to do some stuff with that on a grip grip. Hold on to her pee-pee To we're double fisting Yeah, just another day at the office. Oh sure. Yes we love and we got to do some stuff with that on a grip channel. Hold on to a pee pee. We're double fisting. Just another day at the office. Oh, sure. Yes. We're getting paid to hold on to pee pee. Your content production, your collaborations that you're doing with everyone, your writing of the books.

What I'm kind of wondering, do you do you ever schedule days off? Like, are you ever not working? No. Like when was the last day that you haven't worked? I mean, I know the work is kind of is your life and it's all co-mingled, but like when was the last day that it feels like you didn't work? Like what about Christmas? Did you work on Christmas? Yeah.

Like what about? No, I work every day. I don't think I've ever taken a day off. That's like, have you ever? No. But the thing is I like what I do. It's like, it's hard not to. That's like, have you ever? No. But the thing is, I like what I do. It's like, it's hard not to. It's like, I'm going to open my inbox,

and oh, that's an easy email. You know, I'll take care of that one. Or, oh, I just had this idea, and I'm going to write it down. And then it leads to me actually working on something or training. It's harder for me not to train than it is to will myself to train. It's like, I'm an animal in a cage man like I gotta move and that's work. So

the class the the actual definition of what work is is like, for me to take a day off would be like, I don't know what I would be doing. Even nothing is something because even doing nothing is like, in a roundabout way that's helping me recover for work. Right. So the whole definition of like when you're not working even doing nothing is like in a roundabout way that's helping me recover for work. So the whole definition of like when you're not working, it's like well if it leads to better work downstream,

then technically I think you can classify it as work. You know what I mean? But it doesn't, I wouldn't say it feels like work because you could take two people, and if I'm doing it and it looks like play and it is play, but it's still productive, then why isn't it work? But it's working. You see what I'm saying?

Yeah, no, absolutely. How about this, have you ever gone on a vacation and not used it for, you know, have not been for- Like you're just sitting on the beach doing nothing. Yeah, can you do that? So, yes. Okay.

What we'll do is when we do collabs or travel for collabs, which is a major reason we travel, I go work with other people like yourselves, I need to make it up there and see Mount Rushmore. You might need to come in January. And we fuck you. I don't want to come to South Dakota. No, I just imagine the video there could be some fun outdoor speedo singlet lifting in the snow, you know, there's great

snow and it's great for videos too. You say that now, but when it's negative 30 outside, I might be- He's really painting a rosy picture of how this works. I mean, I don't know if I can do it. You're really trying to sell it, but I don't trust you. It would be fun though. I completely can picture it now.

But see, here's the thing. Like I can come up there and do work with you guys and do some content. But then we're gonna have fun too. But then we're gonna have fun in whether we're gonna have fun in the snow Right. Yeah, when I go and travel like we'll find something we'll walk or go for a walk or go to a beach or something If there's a beach nearby or we like to go to weird grocery stores when we travel to find Oh, this is a new grocery store. Oh, what kind of sauces they have right like small little things

That means Sam like to do together, you know, right? Yeah We definitely have we try to make a good time out of it for sure, and we do. Yeah. Okay, so somewhat along those same lines, like you are very much a person where it feels like, you know, as an outsider looking in, every hobby or interest you have somehow does turn

into content or part of your life and part of your channel. So like we can look and be like, I'm pretty sure I have an idea of what this guy's hobbies and interests are Do you have like any? Hidden hobbies or hidden interests that people don't necessarily see on your YouTube channel Like that's a great question because I have a feeling like When I see other content creators trying to like create separate accounts for this other hobby they have in mind

right, let's say you got a guy in fitness and this is probably a common example, but Everyone's gonna probably think of like one or two or three or four dudes that have done this. They're like a bodybuilder or like a strength athlete. And then all of a sudden they take an interest in tactical firearms. And now they wanna do a tactical firearm page because every time they try to shoot firearms on their main page,

it bombs their one channel. So they create a sub channel. It's like, I think it's important to have things that no one needs to see just for yourself. So in terms of like, I mean, the most I'll do is like share stories of me gardening because I like gardening or stories of this or that. And in a roundabout way, it's weird how it works out where you can do the

calculation where it's like me posting a story of me gardening gets people interested in that. Now they're coming here, now I'm getting attention, views and his impression goes up, they end up in a roundabout way, looping back into me more frequently and they might be more exposed to an ad. So in a very strange way, you could rationalize it as that is part of the business.

But at the same time, I think it's kind of important for anyone like us to not try to monetize everything we do. Every aspect you're like that. Yeah, I don't think it's healthy. So you're saying we won't have like a juji speed typing channel coming out. No, and I won't be and I don't plan to make like a sprouting kit or something. I mean, I've gotten into sprouting. I've got a lot of other people in the sprouts because it's like most of the people from doing sprouts are like, well, they look like someone they don't want

to look like they want to look like this. And then you got like this big dude Like doing this vegan hippie looking thing over here and now people are taking an interest So I've gotten a lot of people into sprouting and they're excited about it, but it doesn't necessarily mean I need to monetize it You see what I'm saying? Yep. So hopefully that answers your question. I think that's what do you guys think? Do you think that's a healthy way of approaching it? Yeah, it's, and you know, you're just to a significant, more extreme than what we are of like so much of your life is, you know, your business and who you are.

So it's easier for us to have hidden hobbies and family stuff and all that, that's going on behind the scenes when not as much of our life is on display as yours. What kind of hidden hobbies do you guys have? Tommy? For me, I got really into F1 racing in the last couple of years. OK.

I would have never guessed that for some reason. You don't look like the type of guy that would be in racing. That and like, that was kind of out. I meant, I don't know that it's out of the blue, but like you weren't particularly into that at all. Like that was like relative to you, right? I had never watched it in my life. I kind of always had a slight interest in cars.

And then one day a podcast I was listening to had mentioned it, you know, the Netflix show that, and like they said, this is a Netflix show, that's great, and you gotta watch it. And I'm like, okay, I'll give it a shot. I did, I kind of got sucked in, and then now I watch every single F1 race. So like that's one, I mean, more passive hobby,

but you know, it's a lot like you said too though, where it just feels like everything we do does to an extent always turn back into massonomics or ideas. We talk about it how almost- Or it can be linked to it somehow. That's what we're like, you can't really watch a movie anymore without being like, oh, that's meme-worthy. That's a real thing for me.

I actually can't shut that off. I can't watch a movie and not think, what can I pull from this? I need to milk you. For you to know, like I might be watching a movie, but I also want something from this that we can utilize too, which is, you have to be cognizant of that sometimes and kind of watch out for it,

but you just in cars in general, you know, you became more interested in cars. I became an interest of those, and then like, I mean, if we're talking just like consumption, like, you know, I like YouTube in general, like there's a lot of channels where if I have free time, I'm gonna let YouTube go to my subscriptions page and just see what's happening

with a wide variety of things. It is weird too, you know, so I have a day job outside of this and our normal listeners know all about this, I won't get into the full story, but I have a day job outside of this. And really, Mastinomics is know, it is our other job, but it's also like, that is my creative passion. Yeah, the thing that I

do that I'm like, this is fun. This is great. You know, I, my job is, is just fine. I kind of really, I relate so much to your story about, you know, you have a job that allows you to still do the other things that you love, like training and everything else, you know, owning a gym and doing everything we do with massonomics. But outside of that, it is tough because I spin it back to massonomics all the time. I'm like, what can I do for this for for massonomics? A

little bit outside of that is like, my wife and I we bought this 1969 Chevy pickup. Yeah. And it's just kind of like I'm not a mechanic at all But it's just the way YouTube is and stuff. It's just like a fun thing for me when I have extra time be like, okay I really want to replace The fan on the front of this I don't in you know, I don't just know how to do that You know, it's not like I wasn't born as a mechanic or you know, I just haven't been taught a lot of that stuff So it's just a fun project for me when it's especially it's like not our primary vehicle. It's just this project thing sitting around where I'll tinker with it and replace something

and work on it. Yeah, I want to emphasize I couldn't be farther from a mechanic. You know, I, I, but but it is something fun that I like that I enjoy doing in the spare time. Yeah, I think the thing we're kind of getting at here is like, where do you draw the line between turning your quote unquote passion into your job or not? Like what is like, because I don't think it's as simple

as like taking advice at face value, like don't turn your passion to your job because then you won't like it anymore. It's not that simple. No. It's like, it's really not that simple. I think some people are just wired that they're gonna do that also.

You know, like, probably the three of us all sitting here are wired that way, that that's what, you know, you just wanna do that. And we actually, this just recently came up, you know, I said, I have a job where I help clients with creative different things with their businesses. So I have a bit of a creative outlet, but I was telling Tanner, I'm like,

you know, your job is a numbers job. And you don't really get that creative outlet. Like if you didn't have Mastinomics, what would you do? And he's like, I would just have to find something. It would be something else. But it's like part of how some people are wired. Like you have to find that thing to keep you challenged and interested and engaged. Yeah. And I mean, also it sounds like your day job is a lot different from Mastinomics. Just stark differences. It's just kind of crazy like your day job is a lot different from Assonomics. Just stark differences. It's just kind of crazy. My day job is a lot different from what I do as well. But I looked at it as like, it's a nice break.

Yeah, I can take a break from this and like just focus on doing the biotech stuff over here, which is completely different work. Yes. You know, no, I completely relate to that. That is exactly what my experience is like right now. Even though it's a good place to be. I think a lot of people think like, based on like the type of content that's

pushed by the algorithm based on people's behaviors, that they don't make it as a success or something unless they're take that all the way. And I disagree with that. I think people can work in okay, boring, normal job, like, and if they're happy and they're able to do all the other stuff they wanna do on the side, hell, you've won. That's it, you don't have to go any further. You can if things happen like it did to me,

where it's like, holy shit, I cannot work this job anymore while this shit's growing so much over here, and this is, you know what I mean? But if it never gets there, you're not a failure. You know what I mean? Having an okay job rocks, man. There's a lot of people that would love to be in that position, You know what I mean? But if it never gets there, you're not a failure. Right. You know what I mean? Like having an okay job rocks.

Right, and there's a lot of people that would love to be in that position. You know, that don't have an okay, you know, that aren't there and would love to be there. Yeah. Yeah, that's great. And I think a lot of, a big part of having an okay job is like, I don't think it's okay to have a job you hate.

Like, I just don't think anyone should work a job they hate. They should just probably try to find something else. But at the same time, you have to ask yourself, like, is the job bad or am I just bad at my job? You know, because with my old day job, I got to a point where it's like, I want to actually see if I can... About four or five years into the seven-year biotech job,

at a certain point, I was like, man, the computer they gave me is really fucking slow. Like what is going on? Like I had to wait like 15 minutes in the morning for my computer to boot up the work that they gave me. All right, so that little instant right there sparked like a whole chain of events. I was like, I'm gonna bring my own computer to work.

Like a LAN party, this is like 2011 or something. This is a long time ago, I didn't have a laptop. So I'd start bringing my computer to work, and then I could take it home if I wanted to. So it's like, now I had a fast computer. I was like, well, how else can I make this job easier? So I figured out ways of like, you know, like the Tim Ferriss four hour work week,

like deal, like delegate, eliminate, automate. I started doing that with my day job. I like, how can I do like three hours of work, which is probably about how much I had per day for an eight hour Workday, I'm gonna do that in half an hour like yeah How could I just spend almost all my workday not doing work at my job because I get the job done that quick And I figured out little tricks on like how to use their software better and just like and I got really good at it The point where that's what happened and now I had all this time to sit there and write a book right you know

It worked when they feel like I got all the shit done. They don't care. Like he's getting everything done. He's got a good attitude. Like it's it's output not input. Yeah, you know, some people might have taken them six hours to do what you're doing. But you took half an hour. Yeah, same output. And that's what the measurement is. I think it's not input. It's output. Yeah, I don't like I don't think a lot of people look at it. Like you have that power, like you don't have to do it that way. And if you think you do, then you probably don't still, right? You know what I mean? So just find a way to do it

quicker so you can do something else you want to do. You know what I mean? Yeah. A software engineers at my old job, like they were the epitome of that because a software engineer is like, you don't know how long it's gonna take to write it only they do So I watched this dude over there and he would finish this shit in like a day and he'd sit there for a week and do nothing Because no one could question them right? Yeah, he's the only guy that can write this code and the other times I mean he'd be on the shit in the stick where they think they give him something easy and he'd be like Oh god, that's not easy at all. You have no idea.

Because no one really knew how much work that was. But I saw him play this game on his side sometimes and I was taking notes. But I think that's a really good way of like, how can you hack your day job so that you can get more time out of it so that it becomes a job that you dislike to a job that's like, okay, it's fine.

I'm okay with this job now. You know? I think, Juju, we have this game we like to play. We have a series of games and segments every week. One of them is What's in the Can? And we were nice enough, Big Sam brought us a can here, a special can, and it is V8 Original 100% Vegetable Juice.

Yeah, I bought this on Amazon not too long ago. Okay, one full serving of vegetables in this little tiny can. Oh, I'm good for the week. Well, here's the other thing. This can has 320 milligrams of potassium, which is the real reason I drink it for health reasons, other than the fact that I just wanted to have a throwback

for V8 when I was like nine years old. I'm not sure if I've ever just drank straight up V8. I was gonna say the same thing. I will shake it. Okay. It's not carbonated, so you wanna get the- So we're just drank. No. Straight up V8. I was gonna say the same thing. Shake it. Okay. It's not carbonated, so you wanna get the. So we're shaking it. Yeah.

And we have a system here, so we have to give this a rating. Shake it ASMR. Yeah. Shake it ASMR, guys. Yeah. Yeah. Okay. Oh, pop can, see.

Oh yeah, that's also important. We're looking for a crispy crack when you get this. Oh yeah. There it is. That was some crispy cracking really. That's the acoustics. It sounded really good in here. So we all have to take it and we have to give this a rating.

It's on a one, well really a zero to five scale. It's JD Power and Associates Awards. Okay. If you're familiar with JD Power and Associates. Yeah. Half points are allowed. So five being the best score. Have we ever had a five? I don't think we've ever had a five. I don't think so. allowed, so five being the best score. Have we ever had a five?

I don't think we've ever had a five. I don't think so. Yeah, so. Oh, okay. All right. Did you slam it? Of course, yeah. It's tasty.

Okay, this is a five and a half ounce can. Yeah. You know, they are not as bad as I remember them. No, they're not. Not as terrible as what I was as a child. This taste is not very appealing. You know, when you're, when you're used to just sugary drinks, as a child, this reminded this still to this day actually reminds me of my mom drinking these and I'm being like,

mom, disgusting. Why are you drinking vegetables? Now you know why. You're drinking vegetables, it's not enough to eat them, now we have to drink them out of a can. I can, there's something here, I can see how people could like this. It's how you- Could you pair it with something too?

Yeah, yeah, yeah. It really does at this point just kind of feel like cold tomato soup with pepper in it. I was gonna say, this tastes like I'm drinking tomato soup. And I like tomato soup. But it's just a mind frame game with me that I'm like, why is the tomato soup in a can when I'm expecting like bubbly water to come out?

It's so convenient though. Oh, I actually, I could see myself getting these and I could see myself drinking this for the pure health benefit of it, especially if I don't necessarily eat as many vegetables as I would you know I don't know if it's I guess I'm not an expert on VA to is I'm worried is this one of those things they trick you into thinking is healthy and then you have them and like actually it's a lot better if you just eat your vegetables

probably is better vegetables but it's close enough yeah yeah Tommy rating um I'm somewhere between so I think you can't really rate this on our typical but it's close enough. Yeah, yeah. Tommy, rating? I'm somewhere between, so I feel like you can't really rate this on our typical scale of carbonated waters because we're talking about different products here. Right, because this doesn't taste as delicious as a bubbly. But as far, let's say for the category of like health drinks,

something you'd be drinking more for the health benefits, I think I could give this a three and a half if we're gonna talk that game there. Okay. Three and a half JD Powers. I'm kind of at, I think I could give this a three and a half if we're gonna talk that game there. Three and a half JD Powers. I'm kind of at, I actually love your logic. I think that's what I'm at is a three and a half on this also, I think that that's pretty much spot on.

Yeah, three and a half. I'm not just a guy that agrees with it. It's about a three and a half, yeah. I can tell you, other than the fact that I just, I think it goes well with like What savory meals so you have like some spaghetti and like some chicken or something you have a v8 and a side's pretty good You know what? This would be really good with if you were having us like a beef stick I don't know if you ever have a beef stick like it's like oh, yeah Yeah, it's like like a beef jerky snack. Yeah, like a slim Jim. Yeah, like a slim like a good slim Jim Yeah, right, right a premium slim Jim and this would be a delicious little snack

Do you feel like this would pair nice? You know, you showed us earlier inside your cabinet You do have some some canned fish in there. That's our jeans. Yeah, does this with this paired nicely with that? Do you think God actually it seems like it would but it probably wouldn't yeah Yeah, unless you had crackers to Oh some crackers had some crackers go to sardines and that would that would make that good enough to throw this in there. Yeah Okay, here's a South Dakota delicacy I don't I'm curious if you're familiar with this if you ever come up to our neck of the woods will certainly treat you to Trying some have you ever heard of tiger meat? No, tiger meat is it tiger. It is not tiger Tommy. Could you explain what tiger meat is? It's it's raw ground beef

Like a higher cut like, you know, there might be like some sirloin. Ground sirloin. It's raw, it's served cold, and it's usually mixed with like green peppers and onions and like secret seasoning. And it's raw. Raw. And what you do is you take a saltine cracker,

like grab like a butter knife or a spoon, scoop a clump up, throw it on your cracker. Oh, it's like a pate. Yeah, it's like tartar. People talk about tartar. We say it's tiger meat. I would be reluctant to eat unless the quality of meat was like, pretty good. I would say too. I've never heard of anyone getting sick

from it. That's the thing that people always say like, oh, do you like that's dangerous, but they're sold by like all the local grocery stores where we're at. You go to the butcher's cabinet. It's advertised as tiger meat. You buy it in like refrigerated tubs that they make fresh there at the grocery store. You bring it back and you...

It seems to be at the holidays. Or like pheasant hunting is a very popular activity where we're from. We go out pheasant hunting with the holidays. Yeah, or like pheasant hunting is a very popular activity where we're from. We go out pheasant hunting with the guys. Let me interrupt you real quick. Here's the question. Is this tiger meat, is it for, do locals eat it too? Or is it just? Oh yeah.

No, yes, all the time. Yeah. For special occasions. Yeah. It's like a special occasion treat. Well, the reason I ask is because when I went to Iceland, they had shark meat in all the grocery stores. And I kind of found out that that was just a prank.

It's a trick for the tourists. Yeah, it's a trick for the visitors. They didn't eat that shit. It smells like ammonia. It smells like a bottle of ah when you open it up. Eating ammonia, it's terrible. No, it's not like that. It's like actually the grocery stores compete like,

we made it first, we made it first. You know, it's like who has the original recipe? And it's like a secret recipe. Do they advertise it on like TV and stuff or? In billboards, thereboards. Oh, yeah. Yeah, there's billboards in definitely try it Yeah, yeah, I'm not scared of anything like that When we get you to come we actually are well known We've gotten many billboards in our hometown before to advertise mass. I think it's brilliant next time you come We're gonna put up a big juji Mufu in

Western Northeast, Yeah. And put it you like in a thong up there. And then we'll go take a picture by it. I can picture it already. What's that? What's that? What's the what's the most cost effective? Not cost? What's the cheapest billboard you've bought? Well, actually during COVID, how much is go for so we have a guy that's a contact. Yeah, we it's always kind of like we have a guy. Yeah. So we have we have a billboard source guy who is kind of a follows along with

Mastinomics and is a fan. And he he said, this was like right during like 2020. So things were weird at the time he goes so people are pulling advertising money. Yeah, it's happening. So no one's buying any of the end of this place. He reaches out and he's like, you know, I know what you guys do. I follow your thing. I got a really funny idea or really, I think this is a cool idea. I can get you a billboard for like dirt cheap, you know?

So that first one maybe costs like $300. Oh wow, for how long does it stay up there? Well, it's normally a four week long contract. A month for 300 bucks? Yeah, well, I mean, that's not typical, but it was like a factor of the times. That's a great price. And he told us, he goes,

so you're guaranteed four weeks, it doesn't come down until there's one to replace it. And I don't think anyone bought that spot for like 12 weeks. The billboard just never went down. We got months and months of that billboard. Yeah, it's great. And actually what it was, the first one was just a really funny podcast review

that someone left us, and it was just that giant text up there that said, it said like, oh, this is a podcast, I guess, dot, dot, dot. And that was about all it said. And it was just like Mastinomics podcast. And that's all the giant billboard. It is there in our town for like four months.

You know, so it's it's it's funny. It's odd, but they're more expensive than that. Now we kind of get one every year and it's maybe a thousand dollars, eight hundred dollars a month. Yeah. Yeah. it all depends on the demand and supply situation but it's still really cool it's fun oh we like to do things that are fun if things are fun we can justify spending some money on it if you know if everything's working right and we're making some money we want to use that money for fun stuff when we can oh yeah it's also about the memories you know I

mean like you are in this company and you had billboards for no reason, just for shit to get in. Ridiculous billboards, yeah. Yeah, it is fun. Makes me wanna look at billboard prices around here so I can put ah in there or something. And then you go stand in front of it

and do a silly video in front of the billboard. Oh, it's great content. Yeah, it is great content. Yeah, it pays for itself at that point. It does. You can't afford not to almost. Yeah. You talked about you going places, doing collaborations.

You've collabed with a ton of people up to this point. So many, and some really cool ones, even as of late, we were talking like James Fuller, a really cool one that people might not know about as much. And then you're with Grizzly and Grease here recently. Somebody that, you know, everyone knows about. What stands out to you? You know, you've done so many do any any of these experiences in particular stand out to you over the years of most of them? Yeah, they all do. Right. I mean, even if it's like you gotta like think like you go in It's like what you see on camera is not everything like some people like I would say most the interactions are good You know most of it's good like there's a few of them. It's like okay. Well behind the scenes

I was a real annoying one to do yeah, but I mean so that's happened before of course. Yeah. Oh, yeah Yeah, but I mean most of I would say like this one, you're kind of thinking like, I would say 19 out of 20. It is now dark. They are still. You guys just can't take a hint. Oh, are you kidding me? Started yet. We go all day. This is what we do.

You know, this is we're getting paid for this. You know, this is so we can afford the billboards, right? Yes. Yes, that's right. But no, you get to see like how they live, like what they're like off camera is different. Like some people are totally different off camera in good ways too. Yeah, yeah, yeah.

Brian Shaw's great on camera. I love that guy off camera. Right. He's so fucking cool off camera. And he's cool on video too, but like some people are just like, they surprise you like that. You gotta like like oh shit

I didn't see that this guy's fucking yeah, even better than what I thought like already, but now I'm like oh, okay. You're awesome Yeah, yeah, yeah, because camera changes things like you're a different person on camera You kind of have to be to it. Yeah, the one thing you figure out early is you can't just not to say you have to be Authentic no, that's not the goal, but it's just different. You can't be, you know, it can't be boring. It can't be lame. It's, you know, there's gotta be some excitement and that's not real life isn't always that, you know, isn't always that high tempo too.

There's more walls than that, I guess. Yeah, yeah. Yeah. And you just learn a lot. I like, I mean, collapse for me is like, you just, the experience and learning and just like seeing these people and just like, they impress upon you things like

Learning from you guys and like hearing your stories and now I want to buy potted plants and I want to buy a billboard We talked about how many plants I have in my house, which are regular So it's kind of also familiar with that Yeah So many things like that and just some of the like business things you guys do or the fact you do it this way like Those things like they'll sit back there, and then later they'll be like, oh yeah, you know what I mean?

You're influenced by all the people that you work with, so I'm lucky that I'm able to do the collaborations. I feel like I just got this magic hall pass for some reason. I could just work with anyone. It's just like, I'm lucky. I'm really grateful for it. So along those lines, now that you have collabed with Masanomics, and you can finally cross

that one off your list Is there anyone that is coming? Is there anyone that is on your your dream wish list of people that you haven't had a chance to collab with? I don't yeah I get that question and never pops in my head because I don't think I really have anyone like I'm sure some people be like What about Arnold Schwarzenegger? I don't know like Arnold Schwarzenegger. I don't know like most of people I want to work with a lot of times aren't like the most glamorous

Popular high follower count people, you know what I mean? Like I was really excited to work with James Fuller Strongman archaeology. Yeah, it was Fucking awesome. This guy's a wizard. I love this guy, you know, I talked to him on the phone You know, we we message each other and it's like but he had like 10k followers on Instagram You know like a lot of the people that followed him knew like, oh, this guy is like the real deal, but he just hasn't been able to get out there. And I was like, I got to go and see this guy myself. So like, those are type of people I want to meet. It doesn't matter how popular or whatever it is, whether you're this type, like I'm interested in this guy a lot, you know

what I mean? So I follow and work with people and people on the list of like my dream collabs are like, who the fuck is that? It's like, to me, that looks like a pretty good experience to meet that guy. You see what I'm saying? Right off the top of my head. I can't think, but I got some people in my list. I haven't worked with yet.

So Arnold one, for example, is interesting because like, of course he's an icon in the industry and everything like that, but you almost even wonder say you do a collaboration with Arnold like our Are you not an Arnold feeling. I mean, is that an authentic even cloud, you know, is that a really a Gigi Mufu collaboration at that point in time or is it like this. Is it a different thing than with with someone like that, you know. Oh, yeah. Is it like something just to like create this hype. Right. Because he probably shows up with his like five people. Five. 50. Yeah, right. Yeah. Have you seen

him walk through the it is like 50 people? Yeah. Yeah. Yeah. So you kind of worry if it isn't even is it is it really going to be even what you want to do or not then you know, because you know, when you go see James Fuller, you're going to do you go see Clint Darden. Yeah, any of these people, you're going to do real stuff with them that they do. And you're going to live that experience with them. So it's just maybe a little different with someone like that. Anyways. Yeah, yeah. Yeah. I mean, like some people are super popular and they're everything that you want them to be. You know what I mean?

The Grizzly is perfect. Yeah, he's everything you want that guy to be. I love that guy. Larry Wills is awesome. Like I know he's one of the more popular people in the space and you go and work with him and hang out with him. Like I love Larry. He's great, dude. I can only say good things about Larry.

He's awesome. I'm so happy that he's been able to do everything he's done because he deserves it. He's the real deal. So it's really cool when people match up with their success at the same time. It's cool for me to see, yes, it just works. You know what I mean?

He's awesome, and he's awesome. There we go. So talking YouTube, we've talked to a lot of people, and we've heard a lot of different responses to this. You know, if you're talking to the business of YouTube, the game of YouTube, we have some people that are like, I just make my videos, do my thing and whatever happens happens. And we have other people like, no, YouTube is a game. I'm playing the thumbnail game. I'm playing the headline game. I'm always A B testing and looking like, where do you feel like you

fall in that spectrum? I think it's I think more important than like figuring out the YouTube game is figuring out YouTube psychology. That's the most important thing is figuring out what is going on in your head when you're looking at this shit and what is going on through the heads of people that are commenting and what is like, what is the specific like, I'll give you an example. I like this example because it's, me and Sam use this one a lot. When you're looking at, let's say you get 100,000 views on a video, that's pretty good.

And you get maybe, for 100,000 view video, you might get like 1,000 comments, maybe. So that's like 1% of people comment. Out of 1,000 comments, you might get like, on average, if it's a normal video that's not super polemic or political or anything, you might get like 20 negative comments right and maybe in 20 positive comments like Over-the-top positive comments so you might have like 40 of them like what is that like point zero four right? Yeah, we're very small percent

All right And of those just a few of them are just like really fucking like over-the-top negative or over-the-top positive Now you're literally talking about out of all the people that watch this video There might have been three people that watch this and those are the ones that stick in your head like and now you're literally talking about out of all the people that watch this video there might have been three people that watch this and those are the ones that stick in your head like and now you're saying oh everyone's negative oh it's cuz that guy is like you know what the percentage three out of a hundred thousand a guy three out of a hundred thousand managed to get their voice and say this shit but you know how many people have or diagnosed a

psychological percentage higher than like 10% of people have something going on. It's like, this is literally probably a person in a psych ward right now, typing things with their toes. Right, right, right. All right, so you gotta keep that in mind. The other thing is like, would I ever go to a video and comment this shit? No.

So, you see what I'm saying? And it's just like, you play these different games about like this stuff to understand the psychology of commenters. And then there's also like, you see what I'm saying? And it's just like you play these different games about like this stuff to understand the psychology of commoners. And then there's also like, you know, what the saying like there's a lot of these just you can kind of run through kind of like, it's like Taoism, it's just a bunch of psychological games

that kind of come full circle at the end. It's like, oh, I'm the same, but now I'm not. Right. You know? If a tree falls in the woods and it makes a noise, did it make a noise? Did you hear it? You see what I'm saying? So if a guy on Reddit the woods and it makes a noise, did it make a noise? Did you hear it? You see what I'm saying? So if a guy on Reddit manages to write like 99 paragraphs about why they're the worst thing ever now,

and you didn't read it, okay, so what? What effect does that have on you? Yeah, I don't go to Reddit. I don't go there ever because these people don't even have the fucking balls to go to my own comment section and write this shit. Now they have to go use an anonymous name on a website. You know, it's just like, I don't even go there

so it doesn't affect me because I don't look at it. So there's different things as a creator, you kind of have to have in your toolbox of like, social media martial arts sort of, to kind of like control yourself and to understand like kind of what you're looking at. You see what I'm saying? Yeah.

But so in terms of like, is this like, do you game the algorithm or just kind of post what you post? You have to also realize like, some people are appealing to like a general audience because they're like, let's do a pull-up challenge on the beach. Let's do a fitness challenge. Let's do a worst gym versus best gym.

Like with these crazy, like awesome looking thumbnails, it gets a lot of views because more generally that appeals to people. Like pop music is more popular than black metal. You agree with that. It's just more catchy. But if you're the best black metal artist, you're not gonna get as many views or listens in that case, but you're the best black metal band there is.

Some people that really like that then too. Yeah, so my stuff, it doesn't get super high views like to a general audience, but if I want to niche down medium, like not super niche down, but like, okay, I'm a rock right here. Well, I'm going to top out at views at about this point. It doesn't mean I'm a failure.

It just means that like, that's how big that audience is that wants that topic does it make sense? Yeah, so you got to keep those things in mind. It's like oh shit only like 10 like this video got one tenth my average views But for the people that wanted that and if you wanted to create that holy shit They were so happy you made that content you see I'm saying and so was I like I got I love doing the hardcore home gym videos Yeah, we've been doing that this year. And they do okay, you know. But for the people that want that they love it. Yes. And that's that's we talk about that too. There is that audience

of those certain topics that however big or small they might be if that is their thing. That is their thing. And they will love you for that. Yeah, like the hardcore home gym thing. You know, you've done maybe about 10 of those or so. Nine, the 10th one is gonna be boogs next month. Okay, cool. Yeah. Do you feel like even that you've learned

like over doing nine or 10 of those that you've learned something there where you're like, okay, this is really, you're starting to figure out like, this is how I go about this process when we're going into this home gym. We talked about this. Yeah, we kind of figured out like, well, a typical formula for me when I go about this process when we're going into this home gym thing. We talked about this. Yeah, we kind of figured out like,

well, a typical formula for me when I go in collab is if they have a gym, it'd be a home gym tour, it'd be a workout video, and then a podcast. So I don't have to think of video ideas because there's kind of like this standard template, and if anything else comes out of that, it's just bonus, and it always does, there's always some other shit we get into or another video or some sort great but at least I know like this is kind

of like how I'm choosing who to go work with is like can I hit most of these and is this person interesting to me because I'm gonna go find something interesting even if other people don't think they're interesting I don't care you know I don't go by how popular they are or whatever but so it's just like you look at views, it's just like, oh well. I don't care, I like this video. I thought this was good material. And what's interesting about YouTube, you guys have probably noticed this,

if it's a really good video, like you know deep down inside this is a really good video. YouTube will often redeem you. It'll, it's not, I don't think it's YouTube, it's people talking to other people. Like like we did a Litvinov workout video where we did a Sergey Litvinov's workout from the hammer thrower I When you want when I watch that videos like this is a perfect video like this is the perfect

This is like a perfect video for this channel. It has a story arc. It has like five stages of drama There's always something going on. It's like it just kind of clicked, everything just worked and the thumbnail was garbage. I knew the thumbnail was trash. So I was really excited. I edited that one myself and posted it and it's just kind of dead. I'm just like, that's really, I'm still happy I did it, because God, what a great experience it was. That shit's at almost a million now. So that is like, because people went and said, no, no, no, this is actually like,

real human beings will go tell other real human beings that this is a good video and you need to watch it. So if it's actually good, most of the time, it will start to like, yeah, give it time. That makes sense. It's like, we kind of even take like apparel to that. You know what, what we've been falling back on lately, which I like to think about is like,

well, do we actually want to wear this? You know, like, do you and I actually want to wear this? Because we'll start to think, is that what people would like? And then they're like, well, what do we like? Yeah, like, yeah. Yeah, but try to like pretend who this imaginary customer is. Right. Like, just, do we think it's, well, what do we like? Yeah, yeah. We're trying to like pretend who this imaginary customer is. Like, just do we think it's cool at the end of the day?

Yeah, yeah. Can you give me some examples of that? Because apparel, like merch, I've always been, I make functional apparel with no designs, but merch, like we've tried that off and on for years. I'm really bad at it. So it is not a strong point of mine. So I don't know what to do.

It is really hard. It is really hard. And if you just knew what was going to hit, you'd be a multi multi multi millionaire, you know, if you just knew. But I guess a trap that we've gotten into are in the past was thinking like, the more elaborate, the crazier, the bigger flashier the design is, the better, you know, like, is this telling a joke and have five colors on it and a full print on the back and also a print on, or a full print on the front, a print on the back,

like more is always more. And then eventually we're like, like yes, some of those shirts were really cool. And those are some, we have some of those in our vault that we haven't had for a while that are some of our favorite designs. But at a certain point we're like, also it's kind of cool just to have a shirt

that is more just subtle, you know, more low-key. Even just as simple as like, it just says Masanomics. And if you- Yeah, I bought this. They didn't give me this. I bought this with my five drinks bottles I had to have because I needed one for every station. That is a true story.

I think the first time we saw an order come in and I- We always have this thing if it's someone that we've known for a long time. You know, Dave Tate ordered something one day and I'm like, I'm uh, we always have this thing. If it's, if it's someone that we've known for a long time, ordered something one day and I'm like, Oh my God, that is, that is Dave. And sometimes there's duplicate names. You know, I know it's in London, Ohio. You know, that's, yeah, that, uh, we get one, uh, from John that comes in and I go, okay, I, that actually even takes me a second because I'm like, I know that name.

And then I'm like, okay, that's Jujie Mufu. And then I'm like, okay, that is the state I believe he lives in, you know, just this funny thing. And we get a kick out of that. Like I don't, we could sell a million drink spotters and it's still like a name pops up of somebody you know, and it's really exciting. It's exciting.

It makes it cool. Yeah, that's the thing about the merch. And we analyze it too much even probably sometime where we're like this color We both really like this color we had a kind of that color two years ago It's like it's like it's it's it's light purple Do people want to wear a light purple shirt and it's kind of like well, we both really like it But you know what it's unlike purple, right? We've been talking about the purple for an hour now.

It's like, that's certain, but we just do the damn thing. After, yeah, certain things, it's like. Yeah, we can't slice and dice this any more ways, any more. Or they'll be like the most minute detail in the artwork. And we're like, you know what, actually, even when that prints, I won't even look at that. So it's like, it's just, you just gotta do it.

Well, it's because a lot of times, they won't even know what the other option was. Yes, yes. That's the thing, if you remind us, like, they don't know what we're choosing between. All they see is like, it's just, you just gotta do it. Well, it's because a lot of times they won't even know what the other option was. Yes, yes. That's the thing, if you remind, it's like they don't know what we're choosing between. All they see is like, this appears as a product. Right. So they're not gonna be like,

oh man, you really should have gone for that darker purple tone. Yeah, that's what it is. We remind ourselves, like, we are our harshest critics on this stuff, which we should be, you know? Like, we should be the filter that puts out what we think is the best thing at the end of the day.

Something that I think is interesting, you know, my partner in this is Tommy. We both go home, we have wives and kids and stuff like that. Your partner in crime is, you know, it is one in the same. Your business, your home, your life, and Big Sam over here, you know. I'm blessed to have her. And you're not the only one that does that. We've worked with several people where that's the case. Are there challenges to that? Do you guys ever hang around at night, and can you stop talking about what needs to happen with Ah?

Or you know, anything like that? I think I can stop talking about it more than she can. Because I have to tell her, like, 10, 30 at night, I'm like, don't talk to me about that right now, because we can't do anything about it. Like you're sitting there, we will take up some baths a lot together as one of the things we do like just like Epsom so it's just relaxing before bed, you just sit there and lay in a bath for that some

salt. And sometimes you'll bring up like some more stuff. Don't talk. She's over there. She's finding she's actually making sure this damn Sony camera stays on turns off automatically every 30 minutes. She's right there looking at me, but I think she has a harder time turning it off than I do. You have more intrusive thoughts. Yeah. You let the intrusive thoughts win more often.

It's like a, what's the meme with like women and men, like women are like a browser with like 55 open tabs and a guy is just like just a blank desktop. It's like, there's nothing going on up there. Or I like it. The one he's rolled over, it's like, I wonder what he's thinking about. And it's like, no, she's like,

I bet he's thinking about X and such and such. Did I do nine sets or 10? Yeah, yeah. It's always something stupid. He's like, what is my favorite Creed song? You know? Oh, geez. Yeah.

It's never what you, you know, it's never deep. It's never anything of like major importance. That is true to a certain extent too probably. Yeah. So that is interesting though. That is a whole different dynamic. You know, we don't experience that really, I guess. Like our wives are interested in massonomics, of course,

and they understand what's going on. At a certain point they just say, give me the abridged version. Because there's a lot of, a lot of backstory here. So it's catch me. Yeah. It's a pretty big competitive advantage though to your when your wife is like, yeah, you guys are like a team like that. Because I mean, like she films everything, right? I mean, she does all

the stuff at the warehouse for the most part. And she takes care she does. My dad does customer service for us. Okay, He's been doing that for seven years. He's a 73-year-old man in Huntsville, Alabama, doing customer service stuff, and she helps him with that stuff. So I can focus on being fucking weird and writing shit and being distracted by the internet. I don't know, you know what I mean?

So it's really nice, you know? Yeah. Tommy, should we do any overrated, underrated? Or do you want to do some other stuff before that still? Let's do a really quick look at the notes here. I think we've covered most of the items. Yeah, unless you want to cap this at a certain time, I'm good, this is awesome.

Okay, yeah, we're at the hour mark right now. Okay, yeah. And I do have a couple additions to over-under, too, that we haven't necessarily analyzed. Yeah, you can do an hop in it, because that'll go a little longer. Yeah, you can do an hop in it, because that'll go a little longer. Yeah, I think you got it.

Okay, so overrated, underrated is a game we play with every single guest. We never skip overrated, underrated. What is this rated as? I say it's rated probably about right. That's not an option. That's a different rating scale. That's actually important to note in overrated, underrated,

you can't ride the line. There is no fence sitting. It's kind of what makes the game what it is. Oh, because this is three and a half, it's like right in the center. Yeah, you can't ride the line. There is no fence sitting. It's kind of what makes the game what it is. You have to. Oh, because this is three and a half, it's like right in the center. Yeah, you can't say something is appropriately rated. You can justify it however you want to.

So it has to be like black or white? Yeah, you have to. It has to be like all forward or not forward at all. Right, exactly, exactly. And it doesn't, it's not necessarily, is it good or is it bad? Some people play it different way. They think, how is the general public rating this?

Like, what's the perception of this? And then- Okay, wait a minute, let me ask you a question. What if something is properly rated? Well, yeah, it doesn't really get to be properly rated. No, that's the rule. You cannot, you can talk that out, but ultimately, you know, at the end,

we have to have you ride one side or the other. Ah, darn it, okay. Yeah, I mean, you get your druthers to a certain extent, but- Jeez, I'm worried now. Yeah, and we warned you that this show is very political, and this is where we get tolerable. This is where we finally get there, you know? We warm people up for the first hour,

then we're like, okay, now we're gonna grill you with all the uncomfortable stuff. In the business, we call that a bait and switch. Oh, I see, all right. Okay, overrated or underrated pink flamingos? Overrated. I'll be honest. What's the story?

Oh, it's easy. I went to Lowe's, and I bought $250 of the pink flamingos. And I went outside to do a video with them that didn't turn out. And the last second, I was like, let me just put them in a circle and kick them. And then I made thousands of dollars off of a video that went viral. That's exactly how that went down and I

wrote off the pink flamingos on my taxes. So like in that one you're business expense. I feel like that video you're going through the full emotions it's like great idea great idea this is gonna be awesome you start making it and then slowly the expectations just start turning and then it sounded like you're frustrated you kick them when that's done are you, now I got something or were you still frustrated on the idea? I was like, well this is better than the original idea. I'm done with this.

So you still weren't like, I conquered that one, this is great. No, not at all. The original idea was we had some guys that did flips out there on a big field and we were doing slow-mo tricks like acrobatics and every time we did one, we were gonna put one more flamingo in the background. And I had like, I don't know, 30 or 40 of them.

So it was just gonna be like a buildup of flamingos. It'll be like, oh shit, there's more of them. Like that was the point of a longer video idea. And I think it just got boring or like people were doing moves that go off camera and it was hard. And I was just like, I got an idea. So I was like, just, I put them in a circle.

And I was like, I just put the tripod down. I was like, okay, let me just do this thing real quick. So I just did a cheap 540 kick is what it's called. It yelled flamingo and then I just started kicking him. I did one shot, one take. I just went around in a circle and kicked them all and ran off screen and then that was it. Everyone was laughing.

They thought it was funny. I was like, I'm done with this flamingo thing. I'm hot, I'm thirsty, I wanna go home. Yeah, cuz we've been out there for like two hours. And that was it. I just posted that and shit that that that was that one. Yeah, I'm the flamingo guy now. Yeah, yeah. Yeah. The creative process then it brings up a question to me. How much of what you do, whether it's YouTube or even more. So I'm thinking like the shorter form Instagram reels that sort of

thing. Do you have a list that you're maintaining all the, like yeah, I've got like these 20 ideas right now and then like I'm writing them all down and then I'm filtering them out more. How much of it is just like the day of you're just like, yep, here's what we're doing. I wanna do this video. Let's say 50-50.

Okay. Yeah, because I don't think you're gonna actually be out there in a moment where it's like, oh, this is, I'm gonna do this instead, unless you had an idea to get you out there to begin with. Right. Does that make sense? Yeah, it does, it does. So we might have a, okay, so I'll give you an example.

Boogs was here just like five days ago. He was just here. Yeah. And his original idea when coming here was he wanted to do some old time strong man lifts because he's never done them and he was just gonna set world records on all of them, you know, be a jackass, you know, and we went out there in the driveway and we

we were gonna do like side bins and like side lifts and stuff and He got really obsessed with the wheelbarrow. I got the Mike Bartos like wheelbarrow thing and he just he do it. He was just like I want to do that. Okay Let's do that so the original idea was to go out there and do like one armed barbell lifts. And then I could tell that all he wanted to do is a wheelbarrow.

So we just did an entire wheelbarrow video. You know what I mean? And then it just got to the point where it was like, oh, I have an idea and I haven't posted this yet because this is so recent. But I did a video a while back where I had the wheelbarrow and I had an SSB and I was dragging a sleet, a tank behind me and it did really well. Yeah.

It did. I mean, I used to like, I posted like two or three times at this point. And it's just like, let me just post this again. I just keep working. It's I was like, Oh wait, we got two people. Let's do it again. Assefar I'll be on an air bike on the tank behind you screaming and we'll post that.

So I'm sure it'll do fine But like we wouldn't have had that idea and let until we had if you weren't out there already with another idea We had got all the way out there. Yes, so that's how that works. Yeah That's cool. Yeah, okay overrated or underrated Let me see what's next on our list the Sims I Mean I used to play that game a lot. I don't know what the new one's like now.

Well, let's go off a year memory. I don't hear anyone talking about it anymore. I don't as much either, but I mean, I was right there with it when it came out. I was like, I love probably the fifth, sixth rate. I'm like, this is the coolest thing I've ever seen in my life. I'm gonna say underrated.

Because I mean, I know a lot of games trend, and you see a lot of gaming memes, but I don't see anything about The Sims. And I think that's a really good game. That's how you logic overrated, underrated. Oh, really? That's how you play the game. Oh, am I doing OK?

Yeah, that's great. OK. I think The Sims is underrated. And you even showed us earlier, you had like your character that you're, Yeah. Hawaii oyster. What was his name? Hawaii oyster.

Hawaii oyster. Yeah, that's my sims character. You now have a portrait of him in your gym. Yeah, I got a portrait of my sim from the year 2000 when I was 14 or 15 years old and I played the sims, the original sims game and it has few expansion packs and stuff, yeah, those are great games. Do you game at all now?

I don't actually, no. I don't have anything against it. I feel like running a business is like what playing a game feels like when it gets really addictive. I feel like this is the ultimate game. It is the ultimate game. And then it becomes like when business blurs the line between business and life like we're talking about,

like, now I don't even know if like gardening is like part of the business or not. Because if I'm doing content out there for my stories, and it leads to this, there's like, now it's all connected to this thing. It's just like, holy shit, this is like a big game I'm playing, you know what I mean? Then you're getting really addicted to it. That's why when you ask me like, do you do you ever take a day off? I'm like, I think that's like taking a day off

life. I don't know. I can't do that. Yeah, I don't think it's kind of hard not to life. Right. Okay. overrated or underrated spreadsheets. Big Excel guy way underrated. Okay, way underrated. What Why is because if you get into using spreadsheet, I'm not good at them. I'm not bad at them. I'm pretty, I'm okay at them. But I know some guys who are really good at spreadsheets and they're like. Using, making pivot tables.

Holy shit. It's probably the best way to organize information, period. It's just like, you can just, anything, training, diet, ideas, anything. I don't know, spreadsheets are totally underrated. I think it's probably a good thing to look into getting better at them. Cutting keyboard shortcuts.

Yeah, that's what we're talking about today. Tommy's a shortcut, keyboard shortcut guy too. It's probably one of the best investments of your time in the past. It absolutely is. If people are not aware, go, I don't know, go watch a YouTube video or watch someone that knows shortcuts and see what they get done in, go watch YouTube video or watch someone that knows shortcuts

and see what they get done in a half hour and then sit around someone that doesn't and you'll be shocked what's actually possible. And then there's like, I use, for example, one Windows key E, okay, so it just opens the explore thing. Like before I knew that, like, how did I even do that before? You go down and click that a thousand times a day. Yeah, yeah.

I'm on a Mac, it's Command Spacebar all day long. Command Spacebar. There's so many good keyboard shortcuts. So it's just one of those things, like once you learn it, it's like permanent upgrade in your life. So I feel like spreadsheets is kind of in the same category. And so I don't know if this is like,

I don't play like the piano, but sometimes I wonder, is it like, if you were to tell me, if you were to say recite what that is, I'm like, I don't know, I just, my hand does it. I just know. My hand just does it when I know it needs to happen. And that's that's how it goes. Yeah, yeah. And there's a lot of programs you can learn it for like Photoshop,

Premiere, any of those content creation software is like it's good to go in and even like macros for a certain extent. Like, I got a few of them. It's just like, you know, like a little foot pedal or something. Yeah, something simple or like a button you make. I got a button over there that I had my friend make. It's probably one of my favorite things in this gym. It sounds weird. It, like a little foot pedal or something. Yeah, something simple or like a button you make. I got a button over there that I had my friend make. It's probably one of my favorite things in this gym. It sounds weird. It's like a button. Yeah, I got a button on my stream deck. It does 19 things.

So I'm gonna tell you what it does. When I put an SD card in the computer after we film, I press one button and it will copy things and put it in a permanent spot on my hard drive. And then it will copy things and put it in a permanent spot on my hard drive and then it will copy things and put it in the shared drive for my editor and then it will delete the files out only after it copies everything and over there, put that thing in and press a button and I'm done. It's fucking crazy. And it's something you're using every single week too. You're always using it. So how much time does that, I mean,

that saves you actual real time every time. Well, it's not just time it saves. It's one of those things where you realize like, I would procrastinate doing this for like stripping footage off a card because it's like, oh, I gotta put this in places. It might not even get done in three days. And that's the mental weight of like,

I got to sit there and wait for this to be done, make sure it copied and then I can send the email. And then I can eject the card. Yes, and then eject the card. Yeah, it does it automatically in a push of a button. It's just like, it's awesome. You know what I mean? So that kind of falls in line of like keyboard shortcuts and things like that

They're neat to have little tricks like that up your sleeve. Yes, you know, and I like this game Yeah overrated or underrated We'll see See if you know why this is the topic overrated or underrated the Taco Bell Crunchwrap supreme. I Never had one. Oh No, I don't think I'm qualified to answer Yeah, what about Taco Bell in general then? Have you had Taco Bell? What? Not in a long time. I think it's overrated. Yeah, I

will say like, you know, especially when you're younger those college days, Taco Bell just felt like this amazing, amazing, experimental fast food Mexican kitchen. Yes. It's like what are those crazy minds gonna pump out this month? That's a weird one. Well, how many different things can they do with a flour tortilla with just cheese and taco Yeah, like how many ways and it was always and it was cheap and it was good and Taco Bell is one that lately has really suffered from the quality and the price game like wait a minute The quality is gone even worse. Oh

How good were worse the worst? This might be one of the worst fast food experiences on our way actually to home gym con. We stopped at Taco Bell. It was like 11 o'clock at night. You know, it's late. They're open late. They're supposed to be as they're supposed to be. That is their prize. That's their hour. Tanner got the we both got the chicken quesadilla. Tanner's quesadilla maybe, maybe had a half an ounce of cheese in it. And that was it was just two pieces of it was mostly just two shells is what it was.

And I'm like, really? Like it didn't, the chicken didn't make it. The cheese mostly didn't make it. And I've had several experiences across different Taco Bells, across different states that have somewhat mirrored that. So yeah. They've lost their way, I think.

Really? I can remember in like the late nineties, like it tasted like Taco Bell. Oh, you got what you expected. There was a lot. I thought chalupas were just amazing. I could eat chalupas every day. They were so good.

Yeah. Tommy mentioned Home Gym. Are you going to Home Gym? Going next year. Yeah, you're going to 2025. Well, they're in Kentucky this year. Yeah. Last few years, they've been in a weird spot up there

that's kind of hard to get to, I guess. I don't know. French Lick. It's off the beach path. So yeah, you'll go set up a booth there. It'd be a Grip genie booth. Yeah. Yeah. Okay. That's awesome. I think that's great. I'm excited to go because I'm a big home gym guy. Yeah Literally big literally big and just figuratively big it's just The triple big I mean if you don't have a home gym in 2030,

like what even are you? It's going to be like a bathroom or like a kitchen. It's like whose house doesn't have a bathroom or a kitchen? Like everyone has a kitchen or a bathroom. I do think you'll really enjoy it there too, because the people there, they love it. They do. And the people that are coming there,

they're just very passionate about it. It's not like the Arnold where it's just like, people are just funneling through. This is, people are going with the idea of seeing you, talking to you, and like spending time with you. And it's just nice, comfortable conversations all day long. Great. Yeah.

I'm excited to hear. Yeah, we're proponents of it. It was fun for us this last year too. It was cool. Awesome. Yeah. You know, we're actually talk about that. You've done a variety of them.

You've been at the Arnold before. Obviously, anyone that's been to the Arnold can understand what the Arnold is. You've also gone to the Shaw Classic before. Been to Olympia. I've been to all the Fit Expos back in the day. I haven't been to one of those in a while, but like LA, Anaheim.

They used to have them in Florida. They have Chicago Fit Expos. So I was doing the Fit Expo circuit for a while there. But yeah, I've been all the fitness expos for it can be in a reward fun experience meeting so many people also it is mentally it's exhausting going through that process. Well, I mean, it's it can be you feel it by the end of one of those weekends. I call it people washing. Yeah, that's the term I use you just being washed by

people. Yeah. And by the end of it, you're just standing in an elevator and just like, it's like, whoa, shock. Yeah, yeah, yeah. It is weird. And it's interesting for us. I know too, because you know what we're, especially for me, even in particular, because I work this normal day job. So we'll go to the Arnold and we'll talk to 1000s of people that are excited and passionate about what we're doing and love it and they're like.

They wanna take pictures with you. They're fans and like do fun stuff with you. And they know what you talk about and they keep up with what you're doing. And then we run into Juju Mufu and hang out with him and we hang out with all of our other friends that we haven't seen in a year or six months or whatever and it's just this crazy blast of an experience

and the people watching all that. Then I go back on Monday and go sit down at my office and it's like It's just like shock almost it's like what was that? Exposed into the same thing and have a line of people all day long and go back and be at work on Monday There's John finally made it back to work No, dude, I did the same thing for two years there. Yeah, I did the same thing for about two years there.

It's funny, it's just weird. Well, actually, the people at my day job didn't know what I did until the last year, because- That's the way I like that though, too. They had no idea until I was on America's Got Talent. And then they're like, what the fuck? Yeah. He was at work this week, wasn't he?

Now he's on America's Got Talent. Were they literally like, you were on America's Got, like they were like, they did not know. They had no clue, they had no clue, anything. All they do is like, the dude likes to lift weights and eats a lot of food all day long. That's all he does. He sits in his office.

So I walk in and the HR woman is like, hey Clark Kent. I was like, huh? Yep. And they're all on their computers like Googling me and like Jujimu food. And I was like, yep, yeah, bag, cat's out of the bag. They know who you, we know who you are now. They had no idea. That was, see I quit my day job December

2016. They found out about it in like, April or May. I love that that is a great way. They had no clue what I did until the download. Yeah, I love that. That is awesome. I didn't know I didn't realize that. That's that's great. Yeah, so home gym con though, check it out if anyone's gonna be Louisville in next June, right? Yeah, and a June 2025. Okay. I got one more story about that. Actually, I used to the building I worked at was kind of weird and I'd filmed some really stupid shit there when everyone went home. Yeah, and so that day I was like, oh fuck, they're gonna find a jump rope video where I was like jump roping in everyone's office

where I was like jump roping in everyone's office around the building when they're all gone. I was like, oh no, no. Because everyone I worked with was like 16, 17 year olds, you know, now they're gonna like, now they know who I am. They're gonna go on my Instagram now. What the fuck is he doing at work? This is the building we're working in. That's my office.

That's my office. He's doing a jump rope thing and screaming with no shirt on. Yeah. Actually, I was thinking too, circling back to the Taco Bell comment, you know, for anyone that doesn't know that your chair split video, I think, yeah, that was the Taco Bell

commercial, right? So how did that chair split? How what was that process like? Because that get picked up by a variety of things like you? How does that work? What'd you say? Google is well, yeah. So what happens is, that was actually the first money I? Google as well. Yeah, that was, so what happens is that was actually the first money I ever made in fitness. That was the first time I made money. So I did the chair split video and then I posted it and it did really well and then it went viral.

That was first thing ever went viral. How viral did it go? How many followers did it do? Oh, I got like 100,000 followers in a day. And like how big was your account at this time before that happened? I think I had like 3000 followers? Oh, I got like a hundred thousand followers in a day and like how big was your account at this time? Before that happening like three thousand followers. Oh, okay. So you were just a thousand to a hundred thousand in a day Yeah, it was that is insane. Yeah, it was it was yeah back then Yeah, it was nuts, but it was something like that

I mean at least is right quick gain and then there's a company There's different companies that you can license media to and juke and media was like they contacted me And they're like we would like to buy The rights to use this clip and sell it to other people and you'll get a cut of everything I had no idea what it was. I never heard of anything like this. I'm still working with them today. They're great people They've done okay, so I actually just checked my email a second ago. I was sitting on this podcast It's like $162 from juke and I'm like cool couch money. This isn't the story of like, I got screwed over on a track. No, no, no, they're fucking great people.

I encourage everyone, like Jukin's great, but uh, uh, so they, you know, it was like an 80-20 split. So I get 80% of the revenue and all they do is just like, they go like, someone would be like, Taco Bell would be like, we need something kind of crazy and kind of silly. That's fitness-y. I got you.

Here's Jujimufu's chair split. Yeah, right. And they started doing that to everyone. And it's just like, so I'm not talking to Taco Bell. Jukin is. And then the weird thing is I would never know, and I still don't to this day, where it is ever. Because I don't get paid until the ad has stopped airing

like two months later. And Juken doesn't tell me, they can't tell me when a buyer buys. All I hear is like someone going, dude, you're on a Taco Bell commercial. Like did that happen? Then someone messaged you and was like, hey, you're on Taco Bell, and you were like, what?

Or you're like, where? Exactly. And you're looking it up to go on it. It's still like that today. I remember the first time I saw it myself where it's like someone didn't tell me because back then the video was still, it's 10 years old, the video's 10 years old almost.

So I would never know where this shit go. People would be like, dude, I just saw you on a banking commercial in Britain. I was like, cool, payday in a few months. That money's coming, I don't get paid yet, but I know it's, and I remember me and Sam were sitting there Watching TV in the apartment and there's a Google commercial Google's big. I mean Google's not a small company, right? There I am on the TV guys and there I appear on the TV and it's just like that's the first time I

Was like oh shit Chachang. Yeah. Yeah. I mean cuz no one had to tell me I saw it first myself and that was $9,000. You know what I mean? I bet that's a cool, like, kind of a surreal experience there though, when you see that for your first time and you've never, you didn't know it was gonna be there.

Yeah. That's cool. Yeah, but I mean, they still like, they still license a lot of my clips to other people and I just never know where it is at any given time. I just find out after the fact from people telling me dude, you want to talk about commercial. It's like, okay, I guess I'm getting paid later this year. You know what I mean?

But it's a lot of fun. They done me really well because that has given me exposure outside of, you know, social media. So it was just a huge win-win. They make money off my videos and they talk to people. I can't, I can't call Taco Bell and be like, Hey man, I really think you should put me on your commercial. It's like, no, it doesn't work that way. So it's just a win-win for everyone.

There's a lot of things like that in this industry that are just like win-wins for everybody. You know what I mean? But that's one of them ones that been good for me. Yeah, that's really cool. Yeah, over, this is, I think this is our final unless we have any last minute additions. I don't even remember what that overrated

or berated question was. Taco Bell. Taco Bell, we went from, look how far we went off the Taco Bell path. That's the way that, when this game goes its best, that's what happens. So, okay. Overrated or underrated, the Mazda 5.

I have one. Yeah, we know, yeah. Did you plan that question? Yeah, we planned that question. Oh, okay, it's underrated. Yeah. Well, I still have it out there Yeah, all right, right. I could buy another car. I just like it. Yeah, I bought it. Okay, so I bought that car Maybe should explain what a Mazda 5 is because it is kind of a unique vehicle. It's like a small van

It's like a mini mini mini mini van. Yeah. Yeah. Yeah. And what year is the one you have out there? 2012 which is like one of the last years they made it I think they stopped making it when they were really like perfecting it that at that point is yeah, so I Mean I took the seats out of the back. It's never had the seats I just I used to store I used to throw my Bumper plates and barbells and deadlift jack and drive to call the sax and just like train out in the middle of nowhere for cool Footage I did that all the time and deadlift jack and drive to cul-de-sacs and just like train out in the middle of nowhere for cool footage. I did that all the time.

So I was like, this is a perfect vehicle because a truck is great, but it's like if it rains, you know, so I throw things in. I like the sliding doors on vans. I'm a van guy. I don't know. I think vans are super useful. They are super practical. You just have to not care about, you know, I don't, it's not like, people don't drive in really cool cars down the road and be like, wow, that guy is so cool. Nobody says that. Nobody cares. You know what I mean? It's just like, I like the van, you know, I bought it new when I got lucky in the stock market. And that was the only time I was lucky in the stock market when I bought a bunch of biotech stock that was speculative and it quadrupled in price

and I bought a car with all The money that's how that works, but it tails all this time you cash out and buy that Mazda 5 Yeah, it was a nice. It was a nice win before all the losses on the coal stocks I started speculating with after that which is really stupid. I didn't know what I was doing. But uh, yeah, I still have it It's I put every mile on that car. So how many miles are out it? I think like not very many I don't drive much anymore I have it. I put every mile on that car. So how many miles are out it? I think like not very many. I don't drive much anymore, but only like 113,000. Just get broken in.

You're good. Yeah, basically. I used to drive a lot more when I had to drive to work or when I had to drive different parts, but now I'm a fucking hermit that lives in this weird room. It's all or nothing, man. Either I'm a hermit and I'm here for like weeks and I don't talk to people. Or you're gone. And I have guests like you. That's great man either I'm a hermit and I'm here for like weeks and I don't talk to people Or you're gone and I have guests like you that's great or I'm gone

I'm in Greece or Cyprus or LA or like doing fit exposed. So it's just like there's no middle ground for me Yeah, I would say it's not about the car you drive. It's the arm you hang out the window There's always a weird flex when you have someone tailgating the shit out of you I'm driving five ten fifteen over the, 15, 25 over the speed limit. What is wrong with you? You roll down the window, stick your arm out, look at it. And it's like, I hope you see my arm. I hope you see how big my arm is.

Yeah, I'm a big guy in a small van. Take that. Take that. It's the opposite. I'm not a small guy in a big truck. Yeah, it's the opposite of being in a small van. Yeah, yeah. That's good.

Big forearm. Tight fast too. We've got this question that I'm just now thinking is particularly relevant to you. We've asked a lot of important influential people the same exact question over the last, say, 12 months. We've gotten answers from longtime strength coaches like Dave Tate, we've got answers from doctors like Dr. Mike

and just across the gamut and we've heard so many different responses to this question and I think you're also uniquely qualified to answer this because you are a, what's that word? I think actually at Elite FTS they use this in a title of one of your times, like a polymath. Polymath? Yeah, but you're like the polymath of fitness

and strength. Polyathlete. Yeah, polyathlete. I used the term first and I was like, okay, it's kind of, I was like, this is a douchey term. This feels weird, but Dave Tate liked it. He was like, polymath, perfect, I love it. I was like, I'm glad you like it, but it's still kind of like, like, I get what you're saying.

It's polyathlete. But like it's a real thing in the sense that, you know, you've power lifted. We talked about all these different things, all these different disciplines. You know, you have a martial, some martial arts background, all this different stuff. So that brings me to the question,

and you can think about it. Overrated. No, no, this is an overrated, underrated. No, this is an overrated, underrated. you can think of overrated. No, no, this is an overrated under this is an overrated underrated So I'm overrated what we want you to do is tell us the one Exercise you would have someone perform if your goal was to most accurately judge How strong this person is by only watching him do this one lift. So they walk into gym home right now. You have to try and figure out how strong they are. You only get to see them do one thing.

What are you gonna have them do to hopefully gauge that the best, get the best picture of how strong this person is? Oh, shit. The hard part is like, what if they have like an injury or something? Right. You know?

Yeah. We'll just assume for this case that they're most functioning and healthy. Relatively, yeah, yeah. How about assume for this case that they're most relatively. Yeah. How about a front squat? A front squat. Yep. How about a front squat? Because like that lift really asks a lot of you,

you know, I mean, like it's hitting everything. It requires back. It requires flexibility everywhere. Yeah, it really does. Like especially with this grip, but even with a cross grip, we, but even with a cross grip. We just have him do a cross grip, okay? So cross grip front squat.

It's a pretty good overall indicator of how mean you are, in my opinion. What did Dave say? Was Dave's something about, was it something about a farmer's carry or a trap bar deadlift? That's what I'm wondering, did he say like a high handle? High handle farmer's carry, maybe's what I'm wondering. He said like a trap bar, a farmer's carrier.

Did he say like a high handle? High handle farmer's carry maybe even? It was something like that. I was surprised actually that he chose that. Yeah, he was the only person that's ever said the farmer's carrier I think. Interesting. Somebody recently just said a bent over row.

Interesting. Because he said, I've never seen anyone, if they have a scary bent over row, that person's strong. You know, that was just kind of their just general take on it. I've never seen anyone. You know, you go you go up, you watch you think they're going to deadlift it and they do a row with it. And you're like, okay, that person can probably squat, they can probably do this, that yeah, I believe Dr. Mike said the continental clean and press

yeah, the continental clean and press was his answer. Continental clean and press. Like they do in Strongman where they get it up on the belt and then go up and clean it. And I think his theory there was just using so much of you. Yeah. And I think also his thing was Zydrunas Savickas is one of the strongest men of all time.

And that guy could continental clean and press a ton. And so if you can also continental clean and press, you're also most be one of the strongest people. I wonder why the continental clean and press versus ton. And so if you can also continental clean and press, you're also must be one of the strongest people. I wonder why the continental clean and press versus like a log press then. I'm not really sure why that distinction was made. Interesting. Yeah. Okay. Because what? Yeah, I don't know if he if he thought it was like a grip thing. Yeah, I don't know if that was part of it.

Yeah, I don't I don't think there's any, obviously the question. There's not a right or wrong answer. There's not a right or wrong answer. We're looking for it. It's just interesting to see. I like to compare how people answer. And I mean, we've even gotten just straight up squat. Some people say a squat, some people say a deadlift.

Yeah, I thought about the squat, I mean, deadlift is like, okay, that's a lot of leverages. That's what a lot of people say. You can have someone that deadlifts 700 pounds because of their leverages are awesome at the deadlift. Not that that's not strong enough to take away anything from that person, but they can be really proficient

in that one specific lift and not have it have as much carry over to other things sometimes. Yeah, and then a back squat is, again, it's subjected to a lot of leverages, but I don't know I think I'm not even like a big front squatter guy I like to lift I have a huge respect for the lift and it's done a lot of good for me I'm only now like starting to like

kind of incorporate it back in my training for the same reason I had you guys do handstands today it's just like it shows you how weak you are in so many places yeah so that's why I'm like let me just do this even I'm not like trying to like PR on it or impress anyone it It's like, I just want to use this lift that show me how much of a bitch I am. You know what I mean? And so it's a great choice for that. I was just thinking, I'm so glad he didn't say handstand pushups. Tanner did zero. Yeah, I'm still working on that first one. I did a handstand, which is a monumentous occasion. So yeah, yeah. I was like, please not handstand pushups.

Well, the thing I like about the answers you shared with like Dr. Mike saying the Continental Clean and Press is so much respect for him for saying that because he doesn't do that lift. Right, he was just thinking about answering. Like just it's like, Objectively. Just like what you said, you know,

it's not that you are the world's foremost front squat, or you're like, I always do the front squat, so that's why I choose that. It's like, what is a real answer to that question? You know, what actually is a gauge of someone's strength? Not what's a gauge of my strength that I'm good at, but I can say, yeah, this is how somebody's strong, and they can do the thing that I'm really good at.

Right, same with Dave Tate. He's he picked high handle like farmers carry what you like. He's not doing that. No, but he thought about it. He tried to pick the most. The closest enough answer he could. He did. He didn't say a spider bar high box squat with fans. I just get fat. Our thing was, yeah, it's a lovely pet lift of his.

Yeah. You know, I does that, don't you? Well, I guess, yeah, yeah. He does say that. It's a lovely pet lift of his. You know he does that, don't you? Well, I guess my assumption, I guess, is just that it's something he can do, and it's, you know, like to feel the feeling of, you know, doing something hard, and like the feeling under the bar, and the, just, I don't know, that feeling.

That's basically it. And when he had his hip replaced, I think, the doctor told him he couldn't do certain things and he's like doctor didn't tell me I could do this Doctor doesn't even know what that is Squat this isn't a squat. This is a high box squat with a spider bar with a shit ton of chains and reverse bands Yeah out of a mono Okay, didn't say I couldn't do that. Yeah

Love Dave, but a great dude. Yeah, that's awesome. Tommy, what do you think? I think we've covered a lot of good information tonight. Yeah, this is so much fun. Really glad that you had us here again. We'll be talking about this one for a while. This is a bucket list experience for us. Just really cool, really awesome.

Yeah, I could check it off my list too. Yeah. No, we work with the Mastinomics guys. Yeah. This has been something we've talked about a lot over the years of like, we would love to be able to work with Jujy. So thank you for letting us do this. Thanks for coming. Yeah. We only ask that if anyone you ever talk to asks about us or it comes up, just lie, let them know that we're not that bad. You know, you just, just make stuff up. Yeah, like actually, they're really cool. Totally overrated. So no, we really appreciate this was a blast. I, I think everyone's gonna enjoy listening to this and also check out our

YouTube content. You know, that at the time this podcast comes out, we may have some of that YouTube content coming. We did a gym tour, we did a grip training video, we did this ridiculous handstand workout hand we literally were standing on our heads for the video. I gotta say like I think that might have been one of the only times someone's ever done my workout with me. That was actually one of my workouts. That's what you would have been doing. That's in my rotation for the next three months. Like I do that every six workouts. So about every second week I do that one

because I got like my split goes beyond a week. It's like, You don't worry about seven days in a week. No, no, no. I go based on like, when is the next turn for this one? So I have like six of them and I'll do four in a week to the next week and then two again. You see what I'm saying?

So it's like, it rotates. You actually did one of my, like we didn't do all the sets of some of the stuff, but you actually did one of my workouts. And I don't think I've ever actually done that with any collab I've ever done. That's a cool first. Yeah, and it was a lot of fun.

Yeah, I'm always the guy doing everybody else's shit and getting thrown in the ringer and you know, I'm like, I don't know what this is, but I'll try to do it, you know, so respect to you guys. We figured when in Rome, you know, when we go to Jen Thompson's place, we're gonna do their, you know, we don't do that bench training that they do.

We're going to do a Slingshot 3 Board bench pressing. Yeah, we're going to do that. When we come here, we're going to stand on our head if we can. I love it. You guys are doing what I do. So awesome. Awesome.

Well, this was awesome. I think we'll, yeah, we're just, yeah, I mean, people should know where I am. I guess, but just for the sake of it, what about like online website where to do food.com? Just don't misspell it. Yeah, J. U. J. I. M. U. F. U. Perfect. Some dumb shit I created when I was 13. And now look at it. Now I'm stuck with it. Awesome. Thanks, man. We appreciate it. This is

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