Massenomics Podcast - Ep. 464: Home Gym Tariffs Are Here: Peter Keller of Frings Sport Explains

Episode Date: February 24, 2025

Big Peter Keller of Fringe Sport joins us for this one to talk about the impact of increase tariffs on the price and marketplace for gym equipment. This may sound like a serious goose topic, but we promise we found a way to also make it fun! See you at the Arnold. Build Fast Formula Use code MASSENOMICS to save 10% on every order! BearFoot Shoes Use code MASSENOMICS to save 10% on every order! Juggernaut AI Use code MASSENOMICS to save 10%! The Strength Co Get some Go-To Plates! Texas Power Bars Get the Barbell that changed the game!

Thanks for what you do with your podcasts and all the rest. You're doing a great job. Hope everybody keeps tuning in. You get a lot of good info, a lot of insights, understandings of how to get strong, how to stay strong, how to use your strength. You do a great job, dude. You make things better than they are in real life, I think.

If you don't follow Massanomics, y'all do it. Social media, website, everything. Massanomics. Welcome everyone. Episode 464 of the Masanomics podcast, the lifting podcast about nothing recorded live from the corners of the corners of the Dakotas. My name is Tanner. And my name is Tommy. Tanner, I know you're thinking it. I'm just gonna get out in front of this one. Yes, I do look so

refreshed because I just got home from family vacation and you're never more rested than when you get home from family vacation. I need a vacation from my vacation. Not actually wasn't that bad. But I don't were you in the twin? Were you in the twin cities or was back in the twin cities back in the cities again?

The twins to we wait a second. Do I have a twins button with with the twins? I second guessed myself there. I had the right button. I'm like, Oh, that's the wrong button. Who's the right button between city. So what were you? What were you doing in the Twin City? Just enjoying the weather?

Just this weather. Maybe we should read some ads while we talk about this weather because that could just go on and on. Ah yeah, this week's episode is brought to you by our fine friends over at the Strength Co. I don't know if you've seen these plates that they make before, but they're black,

they're smooth, they're e-corded, they're rugged, yet smooth and durable. They're made to last, they're made to have, they're made to hold. You can check them out over at thestrength.co. They are the go-to plates of Mathsonomics Gym. They're the best there ever was, the best there ever will be. Please go check them out. They also have bumper plates, they've got barbells collars several other, you know smaller items that Improve anyone's gym experience. So check them out Give them a call at nine four nine three two six seven six five two or just go to the strength co Or at two eight one three three. Oh eight zero zero four zero zero fall

Are we in the Masonics gym right now. Yes Oh This episode is also brought to you by Texas Power Bars right now for a limited time Texas Power Bars is also running a promotion for free shipping on All of their barbells now on a few of these bars that can be a pretty significant savings If you check out the 29 millimeter Texas Power Bar one of my personal favorites you get that at you know talking shipping maybe 5060 bucks you might be saving or if you want to really pile on the savings you get the Prototype 29 millimeter bar which is already discounted 60 bucks Saving the shipping on that

I mean you're pretty much getting a brand new bar at used bar prices and at that point you really can't afford not to If you're looking for another option, I would always recommend a Texas deadlift bar an original Texas power bar or Texas squat bar are all great options as well So head on over to Texas power bars comm Buy yourself a bar and no code is needed. Just add that thing to your cart and you're shipping free Mmm, the longer we get into this recording the more more topics I just keep thinking we got to talk about this week. It's like a brain session, isn't it? You know, just start getting the gears greased.

They just start going. I don't know how we'll ever get through it all. Oh, this was only one way to find out. So yeah, you did get back from a little trip. Also was it still was it gets cold in Minnesota as it is in South Dakota? Because it's cold. So like two weeks ago, my wife and I were joking like oh man remember last year when we went and it was like negative 30 I'm so glad that we're past that

Yeah, the day we left the negative, you know the feels like it was like negative 24 Yeah, it was extremely extremely cold the whole time, but luckily we were inside so it didn't really affect us a whole lot Yeah, did your car start when you went to leave it did it? You know I put a new battery in the summer, so it's just yeah It was not an issue, but yeah, it wasn't It wasn't as quick as it normally was yeah, sometimes. They're not quite as happy about Yeah, it's like one of these noises There's like yes all these screeches belts and Paul and then you try like turn the wheel and it's like one of these noises. There's like, yes, all these screeches and then you try like turn the

wheel and it's like, Oh, do I have power steering anymore? I think power steering is greatly affected by the temperature at first when it's getting warmed up. You can tell the power steering. Yeah, yeah. Yeah. School's been late in western northeast South Dakota the last few days, not because there's no snow, but because there's no snow, but because it's like 24 below morning. Didn't you put up, was the feels like temperature

like negative 36 or something like that? Yeah, I mean every morning, the last three mornings have been like the coldest days that I can ever remember. You know, I'm sure we've had similar ones before, but it's been like three or four days of insane cold, even for western northeast South Dakota. Just insane cold, even for Western Northeast. It's just brutally cold. Yeah, just terrible. The last of it is tomorrow morning and then it's done. And actually, next week in Western

Northeast South Dakota, like Monday or Tuesday, the high is 53 degrees. So it's literally in one week, there will be an 80 plus degree swing from lowest of low to highest of high that will change 80 degrees. And that's just getting to 50 degrees. Well, that is this time of year when you're talking mid February, like mid February can be 40 degrees. It can also be negative 40 degrees. And it's just a roll the dice. And now at this point, once you start looking at the 10-day forecast right at the end of February at that point You really think okay? We are out of it like we really should be like we get snow, but the the bitter cold should be done. Yeah

Do you think? So this is episode four sixty four I was kind of wondering if the first five hundred episodes are season one of the mass dynamics podcast That is a good point. Yeah, so we're, we're approaching like a season finale coming up in within the next year. It's building up to it still. We're still building to it, but yeah, there's so, but we're, we're under a year out from the season finale then finally.

Mm hmm. Yeah. So it's going to be a cliffhanger ending to that. It's going to be a cliffhanger every week until 500 to the end of season one. I like that. The first 500 are just the first season. We're just getting started. Yeah. Uh, yeah. So you went on a trip. It's cold as balls.

It's going to be nicer. Uh, anything else on the trip? Anything? Any other Minnesota notes? Good stuff. Uh, yeah, not, not a ton to add. I mean, it was good. It was good. We kid stuff. Yeah, not not a tunda to add. I mean, it was good. It was good. We had fun. Yeah, kids, kids went crazy, which is fun to see them having fun. So yeah, we've had while while you've been gone, there's been the start of a drink spotter contest going on. I feel like the world several on without me. Yeah, several submissions here

just today even actually today has been the busiest day. What is it Wednesday? We're recording Yes, oh My SD cards doing something weird. Oh Well, oh file systems errors have been detected on your SD card Why should back up the files and reformat the micro SD card? hmm Well, you can do this Tanner. Why don't you just turn yours off, format your card,

restart it, I'll have, I record your channel anyway so I can use your channel for the first seven minutes. So do you think I should shut my? No, just stop your recording and just wipe your card. Well it's already stopped, so I don't know at what point in time it. Okay, well that's fine, yeah, just wipe wipe your card I think it's the connection on my card Like it's touchy now. Oh

Yeah, see that's anyone that's listening We have these road boards and if you'd have one criticism of these damn things is that it is a massive board It's like 18 inches by 12 inches and they decided to put a micro SD card in it which is the most annoying card in the world Yeah, it's not liking the card Try here do you have to blow on it I think so learn this one back in the day It's like a Nintendo NES system. Mm-hmm. This could take hours just blow it away I'm gonna get lightheaded soon This could take hours just blow it away

I'm gonna get lightheaded soon File system errors have been detected. Let's try We try format so I'm not gonna have any of this saved up to this point No, you want which is fine because I get you because you've got it. Yeah, yeah It might not be pristine like normal right but right but it's just the first couple minutes All right. I'm recording now. Okay. Let's hope that doesn't pop up again. Yeah, might have to cancel the show.

Actually, I should have put this on while we're waiting. I'm still in the zone. I'm really locked in. If it comes up again, this will be our lobby. still in the summer. Next time it comes up again, all this is just playing for an hour straight. Be right back. And by the do it just comes in like constantly while I'm talking. Pretty rare that we have technical difficulties on the

show, though, isn't it? Yeah, that's when you do five hundred, you're occasionally going to run into something. I suppose, there's gotta be a theory. Luckily our technology has gotten pretty good on this, that it doesn't come up very often. Yeah. I have been noticing that SD card is just a little,

I wonder if I just need to get a new one though. That would be the safe move, yeah, just buy a new one. Yeah, yeah. Oh my God, I completely lost my freaking train of thought now, what the hell were we even? We'll do it live the drink spotter contest has been going on a lot of submissions coming in Just today even and we're not gonna run them all down because next week will actually announce the winners So I'm not gonna go over a lot of the submissions But if you're listening live you still got time to time to submit them, we can go till Sunday, this upcoming Sunday. So get your drink spotter contest

submissions in it can be a photo or a video. I would say there hasn't been that many photo submissions and each one's going to have a grand prize. So statistically, the photos, if you're looking for an in of how you could be a grand prize winner. Think about doing a photo. That's all my advice on the Drink Spotter contest. And then also as we record this, tomorrow, Thursday the 20th, is our new drop.

So are we showing off what we're dropping or not? I think at this point might as well. Okay, so the live listeners are gonna get to see it. It's kinda already been shown if you were paying attention. So are we showing off what we're dropping or this point might as well, okay So the light is going to get to see it attention Yeah, so the live listeners are gonna get to see it first of all the first 50 orders are gonna end up with this Mastinomics gym pin button

Whatever that is pin whatever that thing is Pin or a button what's that button on that one actually okay? We're gonna say this is a button But not like a button that you'd put on your clothes to hold your trousers Oh, you could pull your trousers with that. I'm not sure how long they'd hold up, but you could you could try it depends on How loose your trousers were? How much stress you're putting that button under yeah, and then do you have you have either? So then it's the two new shirts. Do you have either of them on you? No, they're upstairs in my drawer, actually.

I specifically set them aside because I got photos to take tomorrow, so couldn't get them to read. Yeah, well, we're in luck because I happen to be in the mat. Do you happen to have any of the... Yeah, why are you asking me? Do you happen to have any of the t-shirts

in the fulfillment center behind you? Uh, yeah, right there is about a hundred or so of one of them. So some people have seen this before, but I'm going to grab it just in case. It's going to the back, back corners of the fulfillment center. Got to grab a good size here. So the first one is the sillyilly Goose Barbell Club tea. Can you see that all right over there? Oh, yeah. Everyone watching the Silly Goose Barbell Club tea. This is our second

Silly Goose tea design. The first one was the strong and silly, which is a good tea, a popular tea. It's one that I really liked. I like the design on that first one we had. And this one I might even I might like even better. It's this one. What would you like? This one is an pays homage to a number of things, actually. Yeah, to any number of barbell club shirts that you might see. Right. The various fitness brands.

Yes. so it. This one's also on the old blank old cell blank or athletic fit. This is not on the comfort colors blank. This is on the athletic fit T on. It's the dark gray color. Silly goose. Have you worn that one yet Tommy? I don't think I have actually, because we got back from the California color. Silly goose. Have you worn that one yet, Tommy? I don't think I have actually, because we got back from the California trip. And then I thought, oh, I'm gonna be gone

here. I just need to set these aside so I don't have them in the laundry and forget to forget to have washing ready to go for photos. I actually see some of the other tea behind me here. I think it's this one that we're dropping, right? Am I right? I think so, I'm pretty sure. Is that in the, I don't even know actually.

I'm so mixed up between the Arnold and the. Because we got the Arnold stuff coming up too. Yes, this is it. This is it because I just, I see the other Arnold stuff that I was thinking of. So this one I'm pretty excited about. I like this one. I've been wearing this one quite a bit.

Also, right here is the newest Lifting Department tea colorway on the cream colored tea with what color is the print on this? Oh, I'd say like a maroon print. Yeah, on the cream tea. So the off-white tea. And this is on the comfort colors blank Yeah, a hundred percent cotton so a little bit large little bit larger blank or a little bit different cut blank

What you want this one at all That one yes, I have I want to wear in California loved it yep That one's a key in's in my rotation for sure. I've been wearing that one multiple days in a row. Might not ever take it off. It's just a part of me. So that's the drop check out both new tees, order fast, order early,

and then grab some of the other stuff. We restocked the raw power tee and the comfort colors gray design also. So you can grab that if you missed out on the first go round. And then there's a few, only a few certified training facilities packages left, so you can still get on that if you haven't yet. But there's not many left. I'm looking over there. There's like 15-ish left maybe I would think. So it may be your last call for alcohol on those. So if you're thinking about getting signed up any heavy yet

Now would be the time yeah, you don't want to be on the wrong side of history on that one No, you could end up there if you wait much longer if we get a little run on them You could be watching from the sidelines on that unfortunately What are you drinking anything over there Tommy dude I am We're back on that hill Kirkland signature at 11. Oh Oh, yeah, you're gonna say back on that still water. Oh, no, no 36 pack come on. I'm good back. I thought you're gonna say back on the tap water game Never again

This week I'm gonna try out over there. Yeah I'm going to try one of these bad boys out. I got like three cases of this for Christmas, so that's why I'm drinking it all the time. The gift that keeps on giving. Oh yeah, that's good. Should we do a little Arnold preview here? Yeah, I was going to say we better talk about the Arnold right now if we're going to fit it into this episode, aren't we? Mm-hmm So what is the preview we'll be headed there in no time

Yeah, actually by the time you're hearing this we are leaving like always on our long long car ride We'll leave on a Wednesday, right Wednesday. Yeah, I'll leave Tuesday night because you want to make your trip even longer Yeah, cuz it's not long enough. So I'll leave on Tuesday the 25th so six six nights from now want to make your trip even longer. Yeah, because it's not long enough. So I'll leave on Tuesday, the 25th. So six, six nights from now, I'll be on the way to Sioux Falls, which is wild to think about that that's coming that soon. But yeah, we'll make the at this point, we've done this several times. We'll make the trip, hopefully no surprises there and

simplify the weather is supposed to be nice. It's supposed to be like 50 some degrees. So which would be good there things sniffing easier. simplified the thing I don't think we're bringing our trailer this year possibly. So it should make the driving a little easier to when you don't got that to worry about. I think hopefully Arnold 2025 is the year of simplification in the process to make less work for us would be what I would like it to be.

It absolutely should be. We've done this enough times, we got the system down, and actually the system was down pretty well before, but when you're bringing half as much stuff, it should just be easier. So we are excited, we've kind of talked about this before, but the biggest changes for us being this year

is that we've changed up the spot that we're at instead of being one of the first booths you see when you walk in the door, depending on where you walk in at, we are now in the far back corner by the strong man section. So if you go to any of the strong man stuff, just look the opposite direction of the strong man entrance and our booth should be right there should be hard to miss us. It should be trying to think what else is even I think

a great rain is the biggest booth that's right to miss us. It should be I'm trying to think what else is even I think it rains rain is the biggest booth That's right next to us. You know we'll be looking at the rain booth. That's a Key spot on the map buff chick supplements is right close to us barefoot shoes is not far away lift heavy be kind as a kind of in that corner, so There'll be a lot of things you want to check out back there Yeah, and so we're hoping for just more foot traffic in general You know that was part of the reason we didn't like where we're at is that the foot traffic just slowed down so much in that area but

Assuming that that goes that way that should be pretty awesome. And then again a lot of crew coming in for this thing should be really Good time. Yeah, that's the best part. It always is the booth number is 1655 Check that out. Not I don't know if you know if that matters if anyone looks for the booths by number but 1655 is the actual booth number and Possibly the thing I'm most excited about this year is with not Bringing a trailer when we do the loadout on Sunday when it's over the most excited tanner is for the entire trip is the yes Probably one of my top five highest anxiety moments of every year

is trying to get loaded out of the Arnold. Because it's when do I leave the show early to go get the vehicle? Yeah. And then once and then once Tanner leaves on the trailer, when do I call it quits? Like who's going to come by and want to buy a bunch of stuff or talk to us? And I have the booth all tore apart. But yeah, so it will be nice that that's gonna come by and wanna buy a bunch of stuff or talk to us and have the booth all tore apart, but yeah, so it will be nice that that's not really a factor this year.

Because in the back is the biggest shit show. Anyone that's ever been in the back with that's loaded out of there, the load, unloading is fine because it's spread out over like a multiple day period for a bunch of people. The leaving is absolutely terrible because every booth in the place is trying to leave at the exact same hour

and it is pandemonium. Yeah, it's the wild west. And with us not having a trailer and just being able to get in a lot more available spots with just one vehicle rather than the vehicle and trailer, I'm Really optimistic that that will make that part a little bit better, right? And unfortunately, that means we I guess won't be coming back with a squat rack or a plate tree

Or you know some unknown number of plates like it really limits our options there. So we'll just have to Our vehicle will be jant on way there, will be completely full. We will just be surrounded by, you know, I might not even be able to see Tommy from across the center console. From the center console. We're just gonna, there's just gonna be two spots where two people can just be.

We'll have to call each other when we need to have a conversation. Yeah. Yeah. That's just about how packed the vehicle will be. But the way home should be less. Hopefully we sell a couple t-shirts when we're there. So please come stop by if you're coming.

Come stop by, say hi. Also when you come stop by the booth and say hi, if you listen to the podcast, let us know that you listen to the podcast. Because we've talked about it many times, but a lot of people there don't know who we are and they're just coming by because maybe they talk to everyone at every booth

or maybe they just thought one of our shirts was funny. But let us know, do let us know if you're a listener to the podcast and we'd love to talk to everyone about that sort of thing. There's nothing that makes me sadder than having what feels like just a random, just cordial conversation with someone. And then they go, by the way, I love the podcast

and walk away, I'm like, dude, we could have been at a different level this entire time. Right, right. So make sure to let us know that and if you wanna get a picture or anything like that, we always like doing that sort of thing. Yeah, are we gonna have any meet and greets at the booth that we know of?

I think Bobby, yeah, I actually should message a couple people, but I do think Bobby, yeah, actually should message a couple people. But I do think Bobby Thompson had already said he wants to do one. And I would think we'll probably get Trey Mitchell to do it again, too. So have at least two and maybe who knows? Maybe we'll have a couple surprise ones. I could think of a couple on my mind that might might might say they're willing to stop by and do a couple of things.

So stay tuned, you know, for the week of maybe we to stop by and do a couple things so Stay tuned you know for the week of maybe we'll maybe we'll have a couple a couple other things there, too Anything else on the Arnold I mean we Lot of things I mean we're gonna have videos coming out of it, too, so be on the lookout for that There'll be videos will probably do a Podcast from the road home like we always do otherwise at this point. This is what number This our fifth booth there the road home like we always do otherwise at this point. This is what number? This our fifth booth there, maybe? 2019 was the first booth. I don't know.

Didn't have one. How many years was there not one? So 22, 23, 24, 25. Yeah, this will be our fifth booth. Okay, our fifth booth and like our sixth time going or seventh time going? Seventh time going, yeah, because we went twice without a booth. Okay, our fifth booth and like our sixth time going or seventh time going going. Yeah, because we went twice without a booth. Yeah. Seven times going to the Arnold is a lot. That does a lot of Arnold for people that live on the other side of

the country. Yeah, it wasn't for the masternomics. I would not go to the Arnold seven times. Not seven times in like a nine year span at least. Well, and if it wouldn't have gotten canceled for two years, we would have been there nine times in a nine year span. A lot of Arnold. Yeah, we'll see. It was a big year, though, for the Mastinomics Arnold to see how it goes as far as, you know, we changed the single booth and made all the changes

we're talking about. Not that financial is the only reason that we do that, but what's happened with Masanomics is we have a lot of other opportunities now. So every time we pick something to do, especially if it's a week-long thing, that means we're probably choosing not to do one or two other things throughout the year.

So it'll be very interesting to see how this goes because if it's not financially worth it for this much work, we could just as easily not do it and do other things instead. Yeah, especially when you start looking at that in like two days we can have a really fun, cool YouTube trip that can get us like 12 videos. Yeah, and we can go hang out with like 10 different

crew members from any part of the country you pick. And that's like a two day trip, this ends up being like a seven day trip, you know, so it's, yeah. Yeah, different ways of thinking about it. But if we go and we sell a ton of stuff, it could be a thing where we can't afford not to keep doing it too, but I guess guess that all the proof will be in the pudding In a couple weeks from now. We'll know the answer for that. Yep hoping for a lot of pudding a

lot of pudding I Am wearing a massonomics crewneck, you know, this is a classic one Right there. Yeah a couple years ago We sold this varsity crew neck and I'm doing something right now that I I normally basically never do this at all whatsoever I'm curious what people's take up what the listeners how they weigh on I mean I'll get your exact answer and The people that listen will have to let us know later But do you do this do you ever wear a crew neck and not wear a t-shirt underneath of it? No, no I don't like that.

That's what I'm doing right now. I don't like that. It doesn't seem right, does it? No, it doesn't. I don't like that. I told my wife I'm doing that and she's like, I do that all the time. And I'm like, really?

Those are different though. Yeah. No, no, I don't do that ever. Like have you ever done that? No, because also part of the problem is, is that just when you're wearing a sweatshirt, that means at some point you are going to get hot, which means I need to take it off even at my house. And yeah, nope, gotta have it.

Gotta have a t-shirt on underneath. That's just the rules. Because it is weird to me also. You know what's even one step even more like is completely insane? If you wore a hoodie with no shirt underneath. Yeah. then I'm like no that's not even possible Yeah, I mean you're closing in and wearing a winter coat with no shirt underneath at that point Well, that's what I that's kind of like the progression the hoodies pretty close to it. Yeah, where does it stop? But you would certainly wear a lot someone would wear a long sleeve tee with no Regular like because we're talking about a shirt here not a sweatshirt. Yeah wear a long sleeve tee with no regular length tee underneath it. Oh yeah, that's acceptable. Because we're talking about a t-shirt here, not a sweatshirt.

But it's funny, you make this material slightly thicker, and these are not even like super thick crewnecks either, but it's like the material just gets slightly thicker than a long sleeve tee and then you're like, well I have to wear a t t-shirt underneath like this isn't a garment that I can just put on first Yeah, I think it's about temperature control though because it's so rare like how often do you put on a sweatshirt? And like like if you put it on first thing in the morning that that thing is on until you go to bed at night Does that ever happen? No, no. Yeah, I get hot really easily No, no. Yeah, I get hot really easily

I'm oh, I'm basically always hot anytime. I'm indoors in a place that other people consider to be comfortable. I'm probably hot Yeah, I I totally agree. That's how I am too so to not have the fallback of you can just lose this at any point and and You know be you're trapped inside it like you go out like and you're trapped in a like You know locking yourself in a house or throwing the key away You know swallowing the key you're like it doesn't matter how hot you get you're committed to wearing that That sweatshirt all the time. Uh-huh. It's exactly what it is Yeah, okay. This is actually this such a talk just made me think of the most Midwest thing ever is However, we're driving to the cities,

we stopped in Mankato to get some food, which was a fast food place, and let the kids get out and pee and get a break. And of course, it is, like I was saying, negative 25 or negative 20, whatever it was. And we go into, actually, we stopped at McDonald's, we go into McDonald's, and of course, there is a guy sitting there with shorts

and a sweatshirt on. No, no, nothing. And it's negative 28. And like that was his outfit. And it actually wasn't even that weird, really in the scheme of things. Like I had to think I was sitting there and I'm like, it didn't even register my radar is being weird. And it wasn't even until a few minutes of waiting for our food.

I'm like, wait a minute. It is extremely cold out. And that's what this guy's rocking today. It's a Midwest for you. That is the typical uniform. I wouldn't be wearing shorts outside in this, though. Even me is beyond my. It's painfully cold.

We went to Baird Hill, the sledding hill. They completely revamped the sledding. They now have a groomer that just is parked there all the time. So they, and they added like three more smaller hills. They made the big hill way bigger. Oh really, they actually did. Yeah, and I'm like, I hadn't gone yet this year.

So the kids had just got new sleds and they wanted to go outside though. And I'm like, ah, screw it. If we're going outside, let's go to the real hill, not where I just drag you back and forth in the yard. If we're committing to this, even in the 20 below temps, let's go do it right.

And the new Baird Hill, the sledding is 100 times better than it was before. It's so fast and just like, I mean, the big hill is too fast for really little kids. Well, once you get snow and groomed snow, it's like a step removed from ice. The groomed snow, like, oh, don't get it, it's not powder. It is ice. It is ice crystals, yeah.

Basically, like, it just is ice. Like, you could slide down it just on your butt because it's just a steep hill of ice. Yeah, so yeah, once you get, yeah, you're gonna sled on something like that, and especially if the hill's pretty steep, you'll go. Yeah, yeah, so props to anyone's ever in western North, northeast South Dakota in the winter months,

just sledding hill. For that one hill in town. The big groomer thing there just looks really out of place sitting there too, I'm like, why is that thing from the ski resort sitting right here? So there's no like garage of any kind that it's in? It's just hanging out?

No, it just sits there. That's surprising. Yeah, because I can't imagine it's just there. It's like a big piece of equipment, probably not an inexpensive piece of equipment either. I wouldn't think so. No, I think that that would cost some money. Yeah.

Should we do a little supporting our supporting members here? Let cost some money. Yeah. Should we do a little supporting our supporting members here? Let's do it. OK. How do you say the supporting members name? B-J-E-R-R-U-M. I got to read it, supporting our supporting members. He's from a different country.

Yeah. I actually have never really said it before. Burem, is that how we think? Yeah. Big Burem hosted his first Copenhagen gaming week and apparently went very well. His moving company's going to be working for Red Bull now after the big leagues. Yeah, he got called going to be working for Red Bull. So come congrats to big

Bureham. Damn, that's cool. Yeah, just waiting for the Red Bull to see the lift hardly easy class can be like, all right, better hire these guys. They got to get it out. Well, we're gonna send beer to check it out this year. It's like we want we want Red Bull on this. We're sending our finest beer. You're flying. You're flying to western northeast South Dakota this July. Uh for anyone that doesn't know this is did I did I say this is supporting our supporting members and what that's all about. Okay. I don't know if you said what it's all about but you did say this is sports. Yeah. For anyone that's

been clueless here for the first couple seconds of this, you can head over to masssonomics.com slash join. And that's where you can become a supporting member of the Massonomics podcast. That's the number one way that you can support the show and help it keep going forever and ever and ever. We would love to have you as a supporting member.

And one of the many things that you get back is you can get shouted out on this segment each week. So we talked about Big Bjerum. Then I was going to mention new YouTube. Have you seen a new YouTube channel pop up from the from a yes, I even got to watch part of a video even. Yeah, perfect little sweeties YouTube YouTube channel. Make sure to check that out. Perfect little sweetie himself big Bryce Then pump it. I think he's got like three videos out this week. He was Living with a big ball at this point. Yeah. Yeah, so give perfect little sweeties a follow on YouTube

Big Nile Accepted a promotion at work Yeah, yeah, yeah. So climbing that corporate ladder. Yeah, a lot of maybe a lot of good. I don't know. A lot of good career moves this weekend supporting our supporting members. Big Antony was the guest on this week's episode of Unpaid and Underrated.

Go give that a listen. You know, I was listening to that this week. I didn't realize Antony was gonna be at the Arnold. Yeah, he was at the gym this weekend, and he busted that out on me, too. I don't know if I had heard it, and I forgot, or he had told me I forgot, but I was like, all right, sweet. Has anyone from Aberdeen ever gone to the outside of, like,

when we went with people? Has anyone really ever gone? Yeah, outside of, like, when Professor Shans and Ross and Shane came with us and the Effinstons. Yep. I don't think that we've ever had anyone else from actually, since we've had a booth, I don't think we've really had anyone from probably even South Dakota, for that matter, really come to the booth.

Have we? Not Andrew Montoya, if you consider myself, but he doesn't really have lived in South Dakota since then. But no, I like what you're saying, none of the gym members, there's always a group of them that talk about it all the time. Oh, every year. And then, like, it seems last minute, they kind of bail out on the idea. So. Yeah, yeah. So now this is probably this got to be the first gym member

outside of that those first couple of years when we brought when we all flew together. This could be the first time, I think, isn't it? I figured, yeah yeah that's a big occasion. He's gonna check that off as mass dynamics hall of fame card supporting member hall of fame card. Big Chris Mark. He I don't know if you saw he received his award for winning the mass fantasyinomics Fantasy Football League this year. It was a sword award.

He won a dagger. And it was I'd have to look again exactly what we had. Etched on the on his dagger, but it was something that was the. Mass like the acronym for the mass or mass, I'm like fantasy football league is MILF, I think, like to have. So it's like the Mastinomics Internonomics Fantasy Football League is MILF, I think like to have so it's like the massonomics intern league of fantasy football. So it's the massonomics intern league of fantasy football. He best overall lifter is his his

sword award. That's good. Yes. Then last but not least, Big shout out to big mo he did a York milled plate run he went and picked up a bunch of yeah What were those plates for me and perfectly little sweetie? I'm not even sure where he was. I don't even know I didn't even ask I just said yep I saw the message I want some because that was what he posted in the discord wasn't it Or was that an Instagram? I can't remember where yeah

I was I think it was on a little bit of everything or so and I just figured there'd be some big backstory to this or Location or something, but then all of a sudden you guys just had all these York milled plates again So yeah, so I got five new pair five used pairs to go to the gym and this is solves my thing of no, I probably talked about it one time, but once we got the Smith machine, the balances all played. Yeah. The balance is all off and there's too many empty spots on the rack. So actually what this does is make both of those plate trees.

So there'd be full and the Smith machine. So it's also basically full of 45s. So I'm much happier that way that's a good collection I really liked and it stays all within the York yes how many pairs of York's does that bring you up to them of the York milled that is like 15 pairs of York I really liked Keith's comment like oh that's not bad for starting a collection of York milled plates and he said something about having 49 made in America plates

or yeah that's not bad for a start. I said that's a good starter set of made in America pairs of 45s because of course we have a bunch of strength co. You know 15 pairs of strength co 45s, a number of other things. So, yeah. But shout out to Big Mo for picking those up and Perfect Little Sweetie himself got some. I don't know if Mo got some for himself out of those. So it was a sweet, it was a win, win, win is what I would call it.

Our guest has arrived, Tanner. Should I start booting people here? Yeah, give them boot. I'll read one ad while you do that. I would ask everyone to check out build fast formula supplements There are neighbors right here in sunny, South Dakota. Also They've been selling these supplements for a while now. We've been using them for a while now My personal favorites are vaso blitz full blitz and 80 20

Protein powder. I'm gonna go with my absolute favorite today is the 8020 protein powder and my favorite flavor that they've got is chocolate lava cake. I use that every single morning. I use the pre-workouts most of the times before I go lift. I got the caffeinated, that's the full blitz, pre-workout vasoblitz is the non caffeinated dual nitric oxide support supplement. Check them all out at buildfast formula.com use discount code massonomics to save ten percent on every single order Are we good to go? Yeah, did you boot everyone out? Yep, they're out. Yep All right, big Peter Keller of fringe sport joining us on the massonomics podcasts all the way from beautiful

Austin, Texas, correct? That's correct. It's cold Austin, Texas tonight, which is not normal for us. So what's cold? What's cold, yeah, what's cold Austin, Texas? So it is frigid here at like 25 degrees, which is completely a catastrophe for everyone in Austin.

That is pretty cold, I would imagine, for Austin. You know, that's a... A little freezing, actually. Yeah. It is 25 here also. It's just 25 below, unfortunately, so. Better you than me. Yeah.

We're excited to get you on this week. We wanna talk a little bit about Fringe Sport and what you've been up to there, the starts of that, and that sort of thing, too. But also, we particularly, what really caught notice, as Tommy had pointed out, we were watching on your talk on the HomeJet Facebook group. Yeah, HomeJet Facebook group on tariffs and that sort of thing.

So we're kind of particularly interested to pick your brain on that. You had a good video on that and that sort of thing. So we're kind of particularly interested to pick your brain on that. You had a good video on that and several good comments. So we're excited to talk to you about that. Awesome. I'm excited to be a resource. Yeah. But fringe sport, what the heck is that? For any of the, we're leading the garage gym revolution.

So we believe in strength and we believe in garage gyms and we produce awesome barbell squat racks kettlebells all that stuff to help you get stronger in your garage. So you have you personally I think I saw you say it somewhere you had a little bit of a CrossFit background is what your strength training background comes from it. How long has Fringe Sport been around then? That was probably your original thing, but now I would say if I go on Fringe Sport and I'm looking through all your products, it's not CrossFit specific by any means. It's probably anyone that's doing any style of training in a home gym. That's right. I was really into CrossFit in 2005 to 2015, and Fringe was founded in 2010. I did originally think that I was founding a CrossFit equipment company, but CrossFit itself disabused me of that notion pretty rapidly through a series of interactions with

their lawyers. And so I realized I was not building a CrossFit equipment company. And as the years went on, we found out that most of our clients were building gyms in their garages, which is amazing because in 2005 when I found CrossFit, I kicked my wife's car out of the garage, decluttered my side of the garage, and I built a gym in the garage. So it kind of came full circle. And now that's what we do is we focus on people who are lifting in their garage. And we try to make the awesomest, most innovative badass products

for those people. And so like in those very, very early days in the, the sort of fringe sport, also was the name fringe sport from day one? It was, yes. So in those early days, what were like the first products you were offering? Very first product I offered was a pair of gymnastics rings. I was working in e-commerce at the time. I was super into CrossFit and I really wanted to quit my job and do my own thing. And I found a pair of gymnastics rings that I got from a friend and started selling those online. Then my next product was kettlebells and then my barbell and then we just went from there. So is it fringe sport? Is it like CrossFit was a sport on the fringe at the time? Is

that the idea or what does that come from? Yeah, yeah, it was something like that. So I was a real big fan of two words smashed together in terms of making a brand. And there you go. Exactly. I love it. And I was looking around for domain names that had those two words smashed together. There was also this big company in Columbus or getting bigger company in Columbus that

had the second name of fitness. And there are a bunch of other companies in space that were this fitness, that fitness, rep fitness, whatever. And I was like, no, no, no, I want to go my own way. And so I thought about CrossFit, I thought about barbell sport kind of, which Olympic weightlifting, powerlifting, even bodybuilding, like sport with a barbell. That was kind of cool. And then fringe, I thought, you know, the people who want to go and suffer underneath a bar,

no matter how popular this stuff gets, it's always gonna be the fringe. Cause it's, you know, there's joy in the gym and I'm really big into that and really was big into that back then, but it's always gonna be on the fringe because it's uncomfortable. And if you're really making, you know,

growth in the gym or elsewhere, you're really making you know growth In the gym or elsewhere you're gonna be pushed out of your comfort zone So it's just by definition always gonna be a fringe pursuit So I took the fringe and the sport mash them together and then bought that domain name and then here we are The rest is history So we kind of came across to you I, we've come across you from several things, I guess, but just one of the things more recently that Tommy and I have been having fun with over the last couple months here is being in on the Home Gym Facebook group, which is

an enormous group and community of people. So I'm curious, what is, what's your favorite thing about that Facebook group? That's a great question actually. My favorite thing is how it's just such a great community of people who are all like there's a lot of different types of people in there, but we're all fundamentally interested in home gyms and then you know maybe to a lesser extent garage gyms. And I just love talking with people in there. I tried really hard. I mean, people know that on the CEO fringe sport, but I also love this shit. Like, oh, can I

curse? Yeah, it's in every lot. Okay, cool. Shit, poop fart, whatever we feel like it. It's poop fart. I love it. Yeah,, so I love this stuff. Like I genuinely love this stuff. And it's really interesting to me to see how things have changed. So I played rugby in college and we didn't have much of a strength and conditioning program or really any SNC program. And then I found strength conditioning through CrossFit in 2005. And that's been interesting for me from 2005 to now, so 20 years, to see how the lifting community,

generally, and then equipment specifically and stuff like that has changed over those years. And it's just fun for me to stay abreast of what's going on and talk to real people who are doing it in their own garages. I love that. So community is what I love. What's your least favorite thing about that group? Man, that's a great question. I'm having a hard time.

Maybe there's not anything apparent off the bat. Sometimes I get into arguments on there a little bit and I try really hard to, just generally as a life strategy for me, is I'll state my opinion, but I'm not really, if it helps you, that's great. I love that. I'm not really looking to convince you though, because you can just have your opinion and I'm going to tell you my opinion and maybe you think it makes sense

and maybe it doesn't, but sometimes people just want to like, and I'm kind of like thinking of comment threads, like going down, they just want to go down, down, down. And after like two comments deep, I'm out. Like I'm, I'm not into arguing on the internet. I am into stating my opinion on the internet but I'm not into arguing on the internet. So but that's only like a minor quibble and that's just human nature. Totally understand that.

Or Facebook in general kind of. Right. Comment sections on anything. Yeah. I thought it was really interesting. We'll get to the meat and potatoes and what you're talking about like in that video in particular which I think is you know will be fun for us to discuss but what I noticed in particular I watched your eight minute video that you had posted in the group on Kind of talking about tariffs and you know Basically why you're doing what you're doing and I clicked on it today and I'm like I want to read some of the comments See what have people to say

because it's kind of a polar, it could be a polarizing topic, could have political implications depending on what you think about it, that sort of thing. And there's like 118 comments, I think is the number I saw when I clicked on it. And I clicked on it and I'm like, reading through all these,

cause it was a really good video and you had really, really good points. So I agree with, there should be a lot of positive comments But I'm like someone here has to have something like where's like the argument like what is what are the dumb comments? I'm gonna read on this I want to see what they are because I just want pulling things that we could talk about here And I I swear out of over a hundred comments There wasn't like a single thing there like that was

there wasn't like a single thing there like that was argumentative, particularly negative, anything like that. I'm like, wow, I'm shocked. This was obviously a very well put together video. If you could come to this group of people who often get in the weeds on the dumbest of things, like not the whole group, but just there's people in that group that you know get get sidetracked on just what most people would think is Yeah, just silly details and there just wasn't a single negative comment on that and I thought that was pretty impressive But you know, I kind of told me I'm like, well, this is probably a pretty well thought out. Well, well received message here It looks like I agree. I do need to mention that there was a previous comment thread that people were shitting all over me and fringe. And that's the reason that I put the video out there is because I went into that previous comment thread and I was like, okay, you know, I'm

not really going to do any good by like answering a ton of these like negative comments. I'm just going to go out to our gym. I'm at home right now, but at the time that it happened, I was up at Fringe and I have a gym at Fringe. So I'm just gonna go sit down in the gym at Fringe and I'm just gonna talk about this stuff. I'm not gonna be political, but I'm just gonna, you know, I have a point of view to be clear and I'm just gonna say, hey, here's what's happening. Here's why we're doing stuff. Here's what's going to be happening. And here are a couple of arguments that you could make, which I'll make for you. And then I'll answer the way that I think I'm going to answer that it's going to

play out. And you know, there we go. And people respond to that. Yeah, it was good. It was really good. Um, the, uh, it's this is also kind of timely because last week we were talking about a big topic we were talking about is when you're buying gym equipment, buying USA made versus buying, you know, made foreign country versus buying used as a third option that we were talking about. And I want we oh, OK, you did. OK, so I don't need to summarize our opinion, but I guess for anyone that hadn't seen it, I guess what I'd say is we're probably not too dogmatic about anything, and we're open to buying any kind of products that fit the need

and the price point and that sort of thing. So I guess I said I don't need to summarize it for you, but I still did. But you kind of already know our take, that we're not super in one camp or the other. And I listened to you talk, I don't know if it was in that video or another one, where you mentioned you've experimented in different ways

with more USA made products before, and it just, you brought up a great example of the Soarnex example. So what is that comparison, your product versus their product? What are the two products there? And kind of, you know, you use some rough price differences and that sort of thing.

Yeah, absolutely. So in that particular case, we have a belt squat that actually we developed with Kyle from Kaizen DIY. Big Kyle. And it's called, yeah, I love Kyle. It's called the Mammoth Belt Squat. We do produce it overseas in China. And what had initially caused that tariff video

or some tariff talk was that the price of the belt squat was 249 to the customer for like 18 months. And then we had held a line on that. But then when the new tar tariffs started to roll through, we raised the price from 249 to 299. And yeah, sure, there was a basket of reasons, but the straw that broke the camel's back that immediately caused us to raise the price

was the tariffs rolling into place. And Fringe Sport believes in being very transparent and forthcoming with our customers. So where you see in our industry, a lot of companies just raise prices and don't give any warning. So somebody is looking on the website on one day and a product is one price and the next day, it's another price. And they also don't provide a reason either. It's just more and you have no idea why. You know, it's, it's what is the, what is the reasoning the reasoning? It's up to you to decide. Exactly. And so we just like being more transparent about that. Now, the downside of us being more transparent about that is that it does cause a lot of chatter. Like even one guy emailed our

customer service, but addressed me and said, Peter, you need to answer for this. The price increase was $50, but the tariff is only 10%. And so that's, you know, more than the tariff calls for. And I need answers. And he had like five questions that he demanded that I answer, which by the way, my customer support emailed it to me and I actually did answer the guy. Although I kind of thought like, it's like, you know, when Amazon raises a price, like I'd never like fire off an angry email to Jeff Bezos, like, why did Amazon prime go up in price? So, but anyways, so our belt squat went from two 49 to two 99.

And then a lot of people were like, oh, you know, this, that, or the other. And what I said was, I totally love American manufacturing. And if you want a similar product, a lever arm belt squat, you can buy one from Burt at Soarnex. Burt's a great dude. Soarnex is a great company. They do most of their manufacturing in the USA. I've been in their factory. I've, uh, they have a few like strength, uh, challenges in the factory. I've been in their factory. They have a few like strength challenges in the factory. I've done their, you know, strength challenges. It's awesome stuff. But anyways, if you go and buy that similar product from Sorenex, it's about a thousand dollars. So

if you're saying, hey, I'm upset about this price increase from 249 to 299, you should be making that product in the USA, not China. Well, the reality is, of course, we could make that product in the USA. However, you can look at Sorenex and you can see that the price increase is not going to be a $50 price increase. It's going to be a significantly higher price increase if we were to build that product in the USA. And so I just thought that that was a good point of comparison for people to think about when they think about where the companies that they're supporting are building their products is that there can be a pretty large price gulf between producing overseas and producing in the US.

But having said that, if someone wants to support American manufacturing and buy American made, which by the way, we do produce product in the US, we don't only produce in China, but if somebody wants to buy American made and American manufacturing, I completely support that. It's their dollars, it's their wallet. Go do that. Support the companies that they want to support with their wallet. At Fringe Sport, our guiding light is our customers, and we're trying to produce awesome product at an approachable price. Which makes total sense.

Also, just the $300 price point on that still seems like a good price, just generally speaking, not talking about whether it went up 10% or 20% or how much the tariff was. I'm like, I don't know, it's 300 bucks. Like what other gym equipment are you buying that's much cheaper than that ever? You know, it's just, it's not a reasonable price.

Just, if you just look at it in a, you know, from the 10,000 foot view. Yeah. I mean, I think so. Yeah, so before we get into, because we have a bunch of questions about more detailed things and all that, but before we get maybe too far into the details, let's say someone hasn't been paying a ton of attention to the news or manufacturing, or they're really not

even that familiar with the situation, you know, not having you run through your whole eight minute speech, you know, that you did, could you maybe give us like the abridged version of like the facts of what have gone on so far with tariffs and for someone that maybe isn't familiar with the whole situation? Yeah, absolutely. So the very first thing that I want to start with, and by the way, I'm going to say this, it is a little bit controversial, but a tariff is a tax. So that part's not controversial. It's a tax that is paid by the importer to the US government,

but then almost always the importer passes that tax along to the customer. So while this is not a political statement, part of my argument is that a tariff is an indirect tax on the consumer because it results in all else equal higher prices. And we have been entering into, so the US had a very long period of very low inflation. And part of the reason that there was very low inflation is because a lot more product was being produced outside of the US in low wage or low cost countries and then imported

into the US with low tariffs. We're now entering into a higher tariff environment. I don't mean in 2025. I mean, generally speaking, in the last five to 10 years, and probably for the foreseeable future. So before Trump's first term in office, Jim Equipment had a 4.6% tariff applied. Then during Trump's first term, it went from 4.6 to 12.1. Now it's gone from 12.1 to 22.1. And so the import tax is going up, up, up. And part of my argument that was a little bit controversial is that basically in all cases this is going to result in more expensive gym equipment, whether the company is importing

from overseas or not. So I know that was a little long, but I tried to condense it down from eight minutes to shorter. No, that's really good. So you said it's now up to, GM equipment is now 22%. 22.1%. Is that now, like today, if you're getting equipment in now, is that what you're paying today? Or is that coming? Or where's the line?

It is. It is for all product coming into Algym equipment, excuse me, coming into the U S that is customs cleared on March 7th or afterwards. And just so listeners know, today is February 19th that we're recording it. So it's literally just a few weeks away. And it was announced on February 1st or 2nd was when they announced it. But then again, March 7th is when it takes effect.

So could you get a rush order through customs here real fast before the change? Believe me, everybody is doing that to the extent that they can. They've thought of that already. Yeah. Yeah. So were these numbers, because there's been a lot going on in the news lately,

and sometimes, admittedly, I have a hard time keeping up with it. There was, I feel like a lot of different numbers thrown around for tariffs over the past week or a couple of weeks, whether they're on or off, and this number with this country, like has the 22% for gym stuff, has that been pretty consistent or has there been some

ups and downs and rumor talks of, of what is happening there? So when Trump was campaigning, he did literally campaign on raising taxes on Chinese products. And during his campaign, he consistently mentioned three numbers. He mentioned raising tariffs on all Chinese products to 60% or 100% or 200%, so far higher than what we're talking about right now. That said, the 100% and 200% numbers that he mentioned were typically based around a punitive action. If China invades Taiwan, he would immediately raise that tariff up to 100% or 200%.

Then I'm not sure what he was talking about around the 60%. However, the other tariffs that he's been mentioning have been like 25% in Mexico, 25% in Canada, then reciprocal tariffs. That said, with all this talk, the China 10% increase in tariffs has been relatively uncontroversial and unchallenged. There's been a lot of chatter around Mexico and Canada especially, and those tariffs have been stayed by at least one month. Who knows, may come into place place may not. The China one, my guess is that it's actually happening. Okay. So in that case then, you know, let's say the customer, well, so is this happening? Like a customer order something you guys might

not have it in hand. They place that order, you know, a week or two ago or even a month ago. Like, is that one of those things where the customer ordered it and like, they could be seeing an increased price after the order has gone through or how do you guys manage that with like the changing prices? Yeah, we would never do that. Okay. If, if, uh, for French sport, if we take your money, you know, for a pre-order or something like that, like that, you know, yeah, the deal is done.

Uh, so we would honor that price and, and that's something that, like that, you know, yeah, the deal is done. So we would honor that price. And that's something that's like really core to, you know, I'd mentioned before that when we do price changes, we send out an email and we let people know that the price change is coming down the pipe. And part of the way that I run the business is I just think that that's fair. Like if I was a customer of a company, I would prefer to know that they were changing a price because then I could know, okay, I can buy now,

or I need to budget more for later, or something like that. Similarly, if I as a customer make a deal with someone, hey, I'm gonna buy that widget from you for $10, and I show up at your door and you're like, well, hey, it's $15 now. I would be like, well, this is bullshit. You know?

So, yeah, so we would, so, and by the way, the case that you mentioned, where we are incurring higher costs, but we've already taken people's money on a pre-order, yeah, that's happening to us, but no, we would never call that customer back and say, you know, give us more money. Like that's just, and it's just not cool.

Right, right. You mentioned your, and it's just not cool. Yeah, right, right. You mentioned the product category of GM equipment. What's, is that a NAICS? There's some like code. What's that? Is that the right, is that how they're categorized? HTS or HS codes. Okay.

Yeah, so Harmonized Tariff System, HTS. Although some customs brokers call them just simply HS codes. Okay. Yeah, so harmonized tariff system. Okay. Yes, although some Customs brokers call them just simply HS codes. So I think harmonized system they drop out the tariffs Okay, it's been a high acronym talk. Yeah, so is there any way you're like, oh, this isn't gym equipment. It's paperweight It's you know, like is there anything that goes on? So you convince the fire alarms out there actually amuse an instrument instead of an alarm. Right, right. Is there any creative, creative? What is that Tommy? How many people do you make a Nathan for you reference

and they understand what you're talking? I understand what you're talking about. I was talking to Tanner because I'm like, there's no way Peter gets that reference. How many people understand? Yeah. We're big Nathan for you fans. It's like a marketing master class.

We often, I went to business school, we often say that I went to one of Canada's top business schools. Did you get really good grades? Yeah, and I got really good grades, so. One of my favorite, just real quick, and then we'll get back to this. One of my favorite ones is when he's arguing with the, it's the very first episode,

and he's arguing with the guy with the Porsche about if the guy has a small penis or not, and then the guy is like, well how many penises have you seen? And he's like with the guy with the Porsche about if the guy has a small penis And then the guy is like how many penises have you seen and he's like a normal amount Nathan for you has been talked about many times Actually do you love Nathan for you so you can't pull a Nathan for you style scam though and call it Call your gym equipment some other product category that has considerably lower tariffs. Uh, well you can. And it's one of those things that works until it doesn't. And then when it doesn't work, it might not work spectacularly.

Right. Right. So at the end of actually that Nathan for you episode where he you know Shipped a small order of smoke detectors through and he made it through the reality is that didn't really prove anything Because it's possible that they never would have flagged that shipment anyways So back to what we're talking about here the way customs enforcement works is it's basically all voluntary with random spot checks. And so you can sneak through if you're miscategorizing things, but then if you get randomly spot-checked, they hit you with the hammer and you get a bunch of like fees

and penalties and things like that. And not only do you get a bunch of fees and penalties, if they believe that you have been fraudulently Misrepresenting then you could have criminal, you know Consequences as well and not only that but now all your future shipments instead of getting randomly spot-checked They start getting checked much much much more religiously. And so Yes, there are schemes Let me just tell you another few schemes that I've seen and I've been offered on this And so, yes, there are schemes. Let me just tell you another few schemes that I've seen

and I've been offered on this. Let me write these down. I'll go for it. There you go. Well, so another scheme that happens is they trans ship to a different country that has a different tariff arrangement with the US. So right now we're seeing that some companies

are shipping containers from say Shanghai to somewhere in Vietnam. They unload the container in Vietnam, they reload a different container and then they send it to the US. And so that's a way that people are getting around this, which to be clear, this is illegal, but it's happening. Another way that companies do this is they mix in a bunch of different products.

So even if there's a customs exam, maybe customs only like cracks container and checks like the first couple of rows and then they don't check the rows behind. So that's another way to do it. And then also just like you mentioned, there's something or what Nathan was doing basically has a name. It's called tariff engineering, where you try to somehow substantially alter the product or the use case so that it qualifies for a different tariff code. But again, it all works until it doesn't. And then if it doesn't work, it might be really bad for you. It's like filing income tax on a personal level

that people, I mean, you can say whatever the hell you want to, it's not until you get audited. They just take your word for it, you just say it. Yeah, until you get audited, you can do whatever you want. It's once you get audited that you're like, oh yeah, yeah, you couldn't do that, you shouldn't have done that, and here's, now you're screwed.

Exactly, and by the way, I have been audited. So, it's, you know, it's fun. Yeah, no, it doesn't sound fun. Okay, how about this? We play a Mount Rush. We're from South Dakota. We like to play a Mount Rushmore game sometimes. So present company, not excluded.

Could you give me your Mount Rushmore of what I would consider domestic based, US based companies, gym equipment companies that at least have a decent size of their portfolio of products are sourced overseas? So a Mount Rushmore of those companies. So you'd be your top, you know, you'd be your, whoever you want to put on Mount Rushmore for whatever reason you want to put them there. Sorry, are we talking good reasons or bad reasons? Good reasons, I think, is what you'd be, you know, generally good, you know, so.

So okay, so, Rep has been murdering it. Like I look at what they're doing and I know Ryan and Shane and like this industry is actually, it's kind of a small industry. And so I know a lot of our competition and I've been really impressed with how rep came out of the pandemic with like a ton of innovation in products. And I just think they've been absolutely murdering it

from that side. So I really admire, you know, I compete with them and, but I think it's like a friendly and good competition. So I love what they're doing. So that's one company that I really love what they're doing. Soarnex doesn't source a ton from overseas, So that's one company that I really love what they're doing. Soarnex doesn't source a ton from overseas, but I love Soarnex, love Bird, love what they're doing there.

Let me think about a few other companies that are doing really interesting things. Small Makers, I think these don't have like a ton of scale, but Dean from Black Widow, his stuff, he's not sourcing obviously overseas, but his stuff is beautiful. It's like a work of art. And also as a CEO of a company who has some level of a public face, that is to say me, I like how Dean presents himself,

which is very take me or leave me, like here's how I am. And then other than Dean, I love what Darko is doing, like very cool stuff. That old son of a gun. We were just in his gym a couple weeks ago. Two weeks ago. We got a full tour of his workshop and everything.

That's awesome. And so maybe I'll just cut it there, but those are a few companies that I love what they're doing in various different ways and kind of look at them and in some ways take inspiration and in other ways just like, hey, they're doing cool stuff. Darko's like a little mad scientist with 3D printers and angle grinders and you can make anything it seems like. Heck yeah. Okay, before I forget too, I wanna mention, you talked about your gym at what it sounds like

is Fringe Sport HQ So who gets the lift? I mean is that where you train you lift do any other employees get to lift there? Is it uh, is it a showroom a testing? Testing facility or what is it? Yeah all of the above so it's our showroom. It's a testing facility I was just in there last night until like 8 p.m. putting samples together and testing out a new product that we're working on. And while I was doing so, Joey, who runs our marketing, was like blasting his hip hop music and like working out like just behind me. And a couple of our warehouse guys came in and worked

out as well. So it's a showroom as well as a prototype area and, you know, a gym for the employees. Now, free pandemic, we actually ran the largest free gym in the US, possibly the world, I don't know. I was running a brand spanking free gym out of our furnish port facility. We had hundreds of people training there every week. We had somebody on the USA weightlifting team training there. We had personal trainers coming in and training their clients, again, all for free. And then COVID shut that down. And then after COVID,

just never been able to get it opened back up because just too focused on designing cool stuff and growing the business. So I've heard people do this for a variety of reasons, but what was your reason for having the gym free at that time? So, I'm a marketer, and we have a small retail presence here in Austin, and I initially viewed the gym

as like content marketing for retail, like get people used to coming by, and then maybe one day they'll buy a barbell when they leave and go away. And when we started doing that, it just got really cool. It was a lot of fun. And so just kept that thing going. Right before COVID though, the city of Austin tried to shut us down because we didn't have

a permit to run a gym. And my argument was that we actually didn't need a business permit to run a gym since the gym didn't make any money. It's not a business. Right, right. Yeah, exactly. Right, right, there's no transaction. Yep, and so we were arguing that with the city of Austin

and then COVID rolled through and shut us down. That's a big point. Yeah, anyways. And then when COVID dissipated, we moved facilities. The new facility had a smaller area for a gym. So it would have been harder, like just the way the building was laid out. We couldn't have supported hundreds of people like training there, just from barking. We couldn't have supported it. And so I was just like, okay, well, that was fun. But that part's over.

Yep. Yeah, the free gym is a very interesting, so would it be advertised? I mean, were you getting people wanting to come in left and right? Was there any vetting process that you'd have to go through then? Or were you just like,

did you have any problems? Was anyone trying to sleep there overnight? Okay, well, I'll just say this. So most of the problems that we had, believe it or not, were, so like one woman did a new photo shoot in there and didn't tell us, which like, it's not the end of the world, but it was just kind of strange. And so that was kind of weird, but you know, again, not like a big deal. It was just kind of like, this is strange. And then we did have a few people like having sex with each other, you know, like late, you know, in like, you know, I mean, I don't know if it's an Austin thing or like, we're,

you know, weird. Yeah. And then the other thing that I remember that was funny is I was not up at the office, but I got a frantic call one day from one of my warehouse employees. And he's like, Pete, Pete, why are you doing drug testing? And I was like, what are you talking about? And he's like, I thought there was no drug testing here. And I'm like, I don't know what you're talking about. Can you tell me what's happening? He's like, there's a guy here who wants to do drug testing. And I'm like, can you ask him what's going on?

Because I have no idea what you're talking about. And the warehouse guy was freaking out and he went and he talked to the guy. And so I'd mentioned before that we had a USA, member of team USA weightlifting training out of our facility. And she had, you know, they have to fill out their like whereabouts. And so she had logged her whereabouts that she would be training of our facility. And she had, you know, they have to fill out their like whereabouts.

And so she had logged her whereabouts that she would be training in our gym. And so they sent a random USADA drug tester to the gym and the USADA guy was confused because it's like a warehouse gym and our retail store was up front. And so he was confused. And so he was like, hey, I'm here to do drug tests. And then again, often, and my, one of my warehouse guys,

like they were like telling you, like there's somebody here to do drug tests. They ran, they all ran out the back door. Exactly. And you know, I'm kind of like what you do on Saturday night is your own business. Like I, it's not my business, but I was like, it's kind of weird that you called me freaking out over

it. Just a word of advice next time play it a little cooler Yeah, but other than that just like some you know I maybe we just got lucky because I I mean we're supposed to have people signing waivers and stuff that they wouldn't sue us But I'm gonna guess that we were back in those days a little bit loose around those. So I guess we probably just got lucky about not having anybody drop a dumbbell on their face and then get a lawyer. Yeah. On the employee side of things, one thing that I saw you mention on the comments of one of your videos, and I thought this was a really interesting perspective is a

lot of people, when you start talking about made in America goods versus made overseas, you know, that's taking away jobs, that's taking away manufacturing jobs in America. You're not supporting the American economy. And I believe one of the comments you had made was actually, you know, I think you'd said you'd experimented or tried some US manufacturing and you know, besides obviously being more expensive,

you know, it had tied up some resources and some things in that. And what that stopped you from was actually investing and resourcing more in the sales, marketing, and that side of it. And I think you've made some comments like, my team is actually bigger now that I've, that you've been able to source some of that manufacturing overseas, it's allowed you to build a bigger base

here in America. Maybe I got that wrong, all right, but can you you to build a bigger base here in America. Um, maybe I got that wrong. All right. But can you expand on that a little bit? No, no, you did. Yeah. So, uh, so this is one of those things where I totally get the, the argument or where people are coming from, but it's kind of confusing to where like my head is.

So I'm not sure that it's like morally or economically better to employ a welder than it is to employ a marketer or a salesperson or a customer service person. And so, you know, French Sport creates a good number of jobs in Austin. And by the way, we also have some remote employees in the US, and we also have remote employees all over the world. And so, but I'm not sure. So back to what you had said specifically, we're larger now with more employees than when I operated a fabrication shop here in Austin. And so, yeah, I no longer have employees who weld or who are woodworkers, because we also made plyometric boxes and some other wooden things in Austin. But now I have more employees just period

that putting food on their table and indirectly, to be clear, paying them a wage that allows them to put food on their table and a roof over their head. And so one of the things that has always slightly confused me about, you know, the, you know, keeping American jobs in America is just, you know, why, why is it better to have a welder than a marketer have a job basically, why not just try to create as much economic opportunity as possible. And then where the jobs are the jobs are, and make sure that we're treating our employees right and ethically and paying them well. One of the things that I take pride in at Fringe is that we actually have a fairly small team, but we compensate everyone, I think, really well.

Our lowest paid member of the team right now is $18 an hour. And a lot of people talk about $15 an hour should be the minimum wage. So again, lowest paid employee at Fringe is $18 an hour. And that's well above that theoretical $15 an hour minimum wage. And quite a few people, I don't have many employees, $18 an hour. Most of them make well above that. And so that's something I take pride in. That's cool. Talked about your employees,

do you have anyone that works for you in China or have you been to China before? Or who's your liaison there? How does that work? So we're changing up our, excuse me, our supply chain side of the business. I did have a long time Chinese employee who was based in Jinan, which is in Northern China, and he worked for me for eight years. Uh, that was our only Chinese employee, uh, ever.

But, and we're, we're now kind of considering, do we rehire in China? Do we, you know, hire someone, someone else, excuse me, someone somewhere else? And I'm not sure right now we're, you know, thinking about it internally and they're going to be hiring. But then as far as China goes, I personally have been to China more than 60 times. Okay. Wow.

I wondered what the, so you've been, you go every year, you go multiple times a year. So last year I went four times. And the year before that I went four times. And then I had a gap due to COVID because China really shut down. 2019 I went three times.

And then I've been going to China since 2005 which predates fringe being started because fringe was started in 2010. So I've been in China many many many times. Yeah so do you have that flight down really well or do you dread it every time or how is that? So I definitely don't dread it. I'm 45 now and when I started going to China, I was 25. And when I was 25, it didn't matter. Like the jet lag didn't really bother me very much. Have you guys been to China at all? I have not.

Okay. So the business culture over there, especially in 2005, it was nuts. I was wasted every night. Seriously, because that's part of the business culture. Not drinks over dinner, like get plastered over dinner. And so I was wasted every single night. I cannot tell you. Yeah, exactly.

I went in Shanghai. I can't tell you how many nights I was like delivered back to my hotel room and I would just turn the shower on and I would curl up naked in a fetal position in, in at the bottom of the shower, just like vomiting down the drain. Sorry. Yeah. So when I was 25, 25, that seemed pretty cool. But now that I'm, or fun, you know what I mean? Now that I'm 45, I don't drink anymore, like at all. And the jet lag hurts me more than it used to.

But, but no, I don't dread the flight. It's just part of my philosophy on life is that I have it really, really good. I should not be too precious, I guess. Maybe it's not a good word, about stuff that's actually a privilege. Many people don't get to travel outside of the US. I think it's a privilege to go over to China and have the experience that I have. So I try to just be very thankful that I get to do these things.

Yeah, that's a good approach for sure. So you listened to our episode last week. Yeah. You know a lot more of the ins and outs of that versus what just a couple of guys sitting here talking about it do. So what did you hear us say that made you go, oh my God, you two dumb bastards.

What were our biggest holes in what we had to say that you would have, if you would have been in the room with us at the time, you would have been like, hey, consider this. Okay, so definitely I didn't think you dumb bastards. I found it interesting. And yeah, no, no, seriously I was like I was entertained

But two things that did stick out to me is number one You talked about how buying product on the secondary market or late used let's say Yeah, doesn't really support the original business like we see a fringe sport barbell for sale on Facebook marketplace And we go buy it for half price or whatever. Yeah, so what's your take on that? So my take is that that does support the original business, although in an indirect manner, because by there being demand for a product on the secondary market, it then supports the primary market.

It's kind of like, so I like cars, and one of the vehicles that I have right now in my driveway is a Toyota Tacoma and Tacoma is among, they're famous for a few things. One of the things they're famous for. That's what I was about to say, high resale value. And that's part of the reason why I bought a Tacoma because I knew that if I paid, uh, And that's part of the reason why I bought it Tacoma because I knew that if I paid So I actually paid thirty five thousand dollars for my Tacoma a few years ago, and it's probably three now Yeah, exactly

And so you know to me I believe that buying a product on the secondary market does support the company Because a robust secondary market like lowers the risk of whoever's buying that product new. So you'd mentioned if you buy a fringe barbell for, oh, it's Concept2 rowers. So Concept2 rowers have an amazing resale value. So if someone buys a brand new one for a thousand bucks and they row a few hundred meters on it or a thousand meters and then they're like, you know what? This is not for me. They can flip that for eight hundred bucks. So like 80% of the

new price. And that's part of what contributes to concept two's dominance of the rower market is that their secondary market and their resale is so strong. And so that was one of the things that I slightly disagreed with you on in terms of that you're not supporting the company if you're buying their product on the secondary market. Although to be clear, of course correct that you buy a fridge or barbell. Yeah, you're not putting money directly in my pocket. That Toyota example, did you comment on our YouTube video or

did someone someone made that, they brought up Toyota. And actually I do. I'm also into cars and I do agree with that too. The car market's also a little different too because there is the whole serve, you know, the cars have so many more consumables that like, yeah, okay, yeah, you get into the Toyota system, like, yeah, you're now going to the good chance

you're going to the Toyota dealership, you're getting service there. So I do understand that argument, but yeah, I think on a cars, it is a more extreme version of it too. But a few, I want to, yeah, my point, uh, multiple people did that point you're making made that same, uh, point in the comment section and, uh, used several good examples too.

So I see that it is just more indirect. Obviously it's not the same direct support, but there, I get that, that there's an indirect factor to that too. Yeah. And then the other thing that I was thinking about while I was watching slash listening to that YouTube video is the fact that Made in America is considered a higher quality. And the brand that I thought of immediately, so I'm into like a few different things.

I'm into backpacks, unfortunately. And yeah, and so there's a brand, GoRuck. You guys are probably familiar with GoRuck, even if you're not into backpacks. Right, right. And GoRuck sells their GR1, which is their like flagship backpack and their MIV, Maiden Vietnam GR1, is $100 less expensive than the Maiden USA GR1. But if you are really into GoRuck to the extent that you're on all the Facebook groups and the Reddit subreddits and stuff like that, everybody complains about the quality of the Maiden USA GoRuck bags because the Made in Vietnam bags are higher quality.

And me as a manufacturing guy, although not really a soft goods guy that much, I'm kind of a hard goods guy, I definitely agree with that. The Made in Vietnam go-ruh bags are higher quality than the Made in USA, unfortunately, and yet they're less expensive for the Made in Vietnam. And so back to the point that you guys had made, typically made in USA brands are making their bones on higher quality, but it's not

necessarily the case. And one- Tanner, and I've talked about this offline, I actually can't remember what we said in the episode is sometimes we feel like that is something it's it's kind of the same thing as like the the veteran owned and operated. It's like sometimes it's like it's just an easy marketing go to. It's like, this is the obvious thing. And people have sort of been brainwashed over the years to think like, that means it's good, right? It's like, well, it doesn't. It might mean it's good, but it might also not a guarantee of that. Yeah, right, right. Yeah, exactly. I think that's a really fair point.

It actually to that to that point too, though, I mean, that's even with gym equipment, I think people do. I don't think I'm alone in thinking this, where if you do see made in America gym equipment, like people think like, oh, it's made in America. It's great, you know. But that, like you were saying, doesn't necessarily mean that, you know, if you're comparing two pieces that something made overseas, isn't just as good or could possibly even be better at a lower price point still, correct?

Yeah, exactly. And so those were kind of two of the main things, but I didn't disagree like majorly with anything that you guys said, but it was just something that I thought about. Oh, that's good. Yeah. But one thing that I did agree with a lot is I thought about. Oh, that's good. Yeah. But one thing that I did agree with a lot

is I love that you called out that a lot of your audience is in Canada or Australia or the UK. And so, what is this made in the USA versus made in China? Right. Yeah, like where's the argument, how does the argument fall to them and I will say that so I've traveled, you know pretty extensively and You know talk with a lot of you know Jim people all over the world and most of the ones in the UK that I've talked to

They don't care at all about made in the USA. And you know, there is some Desire to have stuff that's made in the UK if they're in the USA. And you know, there is some desire to have stuff that's made in the UK, if they're in the UK, like I think there's that, you know, geographic or like national, like the whole national bias. Yeah, exactly. There you go. The Aussies that I've talked to have had less just, it may just be minor actions have less desire to buy, you know, made in Australia than where wherever else. But then again, Aussies just in my experience, traveled to Asia quite a bit more than people from other parts of the world, which I think is just because geographically they're close

to Asia. But I run into a lot of Aussies when I'm in Southeast Asia, for example. Um, and then, you know, Canadians, uh, I think, I think previously Canadians actually did have a high opinion of made in the USA, but I think recently there's been a lot of, uh, like there's been some hostility there recently, a lot more booing at the hockey games and stuff. Yeah, yeah, exactly. So I thought it was a great episode overall. All right, that's good feedback for us to hear.

What about, Tommy, on the tariff discussion? Any other big points that we didn't cover? I guess is there any other news, events, anything on the horizon that we should be aware of? It sounds like it's kind of, to a certain extent, changing every day, but maybe the gym thing is a little more locked in than other industries then? Well, I think it's the China thing mainly,

and a lot of gym equipment. So basically, when you're buying gym equipment, excuse me, in the US, it's overwhelmingly gonna be produced in China or in the USA. There's a little, little, little bit coming from Vietnam. There might be a little, little bit coming from Mexico, a little, little bit coming from Pakistan, but it's mostly coming from either China or the USA.

And so that's why we're seeing the tariffs, reverberate so much through this industry. It's not like, for example, I cooked dinner for my family tonight, and my pots and pans were made in Thailand. So they could have been made in China, they could have been made in Thailand, they probably could have been made in Vietnam or Mexico or Brazil. But they have to come from Thailand, excuse me, Thailand. There's just not that like diversity of manufacturing bases in our industry, which is why the tariffs are going

to be felt so much by the gym equipment industry. The other thing that I did want to mention, and I throw this out for anybody, is I'm a big follower of this guy named Peter Zahan, who talks one of his DCs right now is that we're living through the crumbling of globalization. And so when you and I started talking, or when we started talking tonight, I talked about how we're entering into a higher tariff environment. That's something that I stole from Peter Zahan.

And he says that, again, globalization is crumbling. And so we're going to start seeing more protectionism from tariffs just as time goes on. Although the good news that he says is that the US is going to be one of the big winners from globalization crumbling. So there we go. We're entering into interesting times. Okay. I did just remember one other thing.

I know this is kind of complicated and you could probably talk about it for a long time, but you seem to be good at condensing things down. Okay. I'm going to be angry guy on the internet. Okay. And so you got to tell me how business works here. All right, you just, tariffs went up 10%. Why didn't the price of your product just go up 10%? Why did your price of your product go up so much more?

You should just mark it up what it's supposed to be and I get my product for whatever it should be. Do you get what I'm saying there? I get exactly what you're saying. So why is that? Why does it go up more than 10% when products only, when tariffs only go up 10%? So let me make your argument even better for you. Yes, thank you.

For a moment. So the tariff is based, there you go. The tariff is based on the price that a company pays for the product, not on what the company charges the customer. So the price that the company pays for the product is necessarily less than the price that we charge you, the customer. So the price that the company pays for the product is necessarily less than the price that we charge you the customer. So if our costs go up by a factor of 10%, but based on the cost, it's not actually equivalent to 10% to you. So to make your argument even better, even if I was going to pass it along, I should be passing along a 7% or a 5% or a 3% increase.

So that's what I quote unquote should do. Now, let me tell you what's happening. It's just basic economics. A company is going to sell a product for as much as they possibly can, gated by their competition. And so we're entering with these tariffs into an environment where everyone's costs are basically rising for a variety of different reasons. Even people who are making their products mostly in the US, they have, you know, like foreign components, or just when everybody else is raising their prices, they're going to raise their prices to match. So the way that companies, the way that prices go down is through competition. That's it.

And so when costs go up that a company has to pay, they're going to start passing those along to the customers. And unless the competition does not respond and does not raise their prices, then everybody's just going to raise their prices. However, if somebody plays the tariff game, like you were saying earlier, the Nathan for you smoke detector thing, and they get a temporary benefit and they're able to keep their prices extra low, they might actually, if they sell enough units and disrupt the market enough, they might drag everyone's price back down. So the reason that

we're increasing prices is because everyone's increasing prices and because our costs are going up. And then very specifically, the reason that we're doing it, and I want to make very clear about this, is we've seen a bunch of companies go out of business recently. And so my like guiding light is to produce awesome stuff for our customers. And in order to do that, I have to run a successful and financially profitable company. Otherwise we can't do that. So the example that I would give here is Kabuki. Sorry to kick them when they're down. But they produce lots of discussions about this. So they produced- We've had lots of discussions about this. Yeah, that's a good example. So they produced amazing barbells.

They changed the market for high-end powerlifting barbells by producing awesome barbells. Rogue produced better barbells. I'm not talking about Kabuki barbells. I'm talking about Rogue barbells. Rogue had to produce better barbells because Kabuki was producing awesome barbells and then other companies had to match. So when Kabuki went down, one competitor went down that is going to cause prices to rise because there's less competition and innovation to go down. Because Chris is now doing like running a factory or something for, I can't remember,

I saw it on his LinkedIn. So instead of him being the mad scientist that's like messing around with tensile strength and producing awesome barbells, he's trying to figure out how to make water flow better or something like that. Which to be clear, I'm not trying to diss on him. I'm just trying to say, instead of his mind thinking, how do I make amazing barbells? He's thinking, how do I optimize this process flow in this factory or something like that?

So I think I threw a lot of word salad at you. Basically what I was trying to say is that I have a responsibility to run a healthy company and I have to raise prices in order to do so. The way that things are gonna go down is either, you know, cost structures change, or there's increased competition that's gonna force everyone to be more efficient.

Did that put almost a bow on it? That did, yes, yes. I think that answered the question very well. Well, thank you. All right, good stuff. We've got this little game we play with everyone that we have on, in addition to the other games we've already played, but overrated underrated over under so we've got a special hand-picked

PK Peter Keller set of topics here that are just for you It's just your job to decide if each is overrated or underrated Do you have your druthers to elaborate as much or as little on each one as you would like? But you just ultimately you cannot ride the line. You have to decide one way or another. So the rules are fairly straightforward. So if you're ready to play, we'll play. I'm in. Okay, overrated or underrated? Barbell knurling. I'm not saying just barbells. Of course barbells are going to have knurling on it, but like the Of course barbells are going to have knurling on it, but like the

overarching discussion about barbell knurling and you know the the maybe passion that some people have for barbell knurling Overrated shut the fuck up and lift I'm not gonna do that. Yeah, no, yeah, yeah. You're the collective you. Yeah, yeah. We actually had a discussion very similar to this not that long ago. We're like, you know what? At a certain point, and Tanner, how many barbells does this gym have? I mean, I own like, I own many, many, many, many. I own all many 50 barbells or whatever it is.

And it's all these different knurling. And I think the point came up, I come up with like what bar to use today, 10 you're like, you know what? They're at a point where they're all just so good. It doesn't even matter anymore. That's what that's what I like. It matters to you know, there's there's definitely like a point of diminishing returns or like there's just like a minimum threshold if you just have a nice bar. And beyond that,, I mean, it is basically picking

knits and we do it sometimes like we'll do a review on a bar and we are just picking it picking at that point and it's part of the game. But for the most, even as someone that picks knits on sometimes I'm just like for the most part, I don't know a good one. They're all good if it's not like the the one that you got with the set from Walmart that has the bolt that's on the end of the sleeve, if it's not that, there's levels there, but once you get to the higher levels, a lot of them are just pretty nice.

Oh, we agree. I got an audible for us at some point here too, Tanner. Okay, maybe you just, do you want to toss it in now? I can do it right now, okay. Or is it, we're saving for the last one. No, we can do right now We'll do it now. Okay over it or underrated the Toyota FJ Cruiser The new the new after the relatively new FJ of like Yeah, like yeah like 10 15 years ago. Yes underrated

Yeah, and okay. So my story on that is my brother-in-law add an FJ like 10, 15 years ago, yes. Underrated. Yeah. So, and okay, so my story on that is my brother-in-law had an FJ that he threw a, a supercharger on. I was trying to remember if it was a supercharger, a turbocharger. So he threw a supercharger on it and he lives out in the Bay Area.

And so we would take it up to Lake Tahoe in the winter and then we would just hoon that thing around. And I mean, it's so, like the wheelbase is so like compact. Like it was just fun as hell. And so I think underrated, I was sad when Toyota discontinued it. Although I think maybe it's coming back. I don't know, maybe, I don't know,

I guess I haven't kept up. I just know it has, you know, you'd mentioned you had a Tacoma, and so the FJ feels like it has definitely hit a bit of a cult-like status in the more recent years. And also prices do reflect that as well too, unused ones. I think it deserves the cult-like status. My brother-in-law sold his maybe like four or five years ago for like 30 grand.

Yeah. Crazy. I mean, you can still get those today for like, people will still pay big money for those things. And yeah, it's just a old high mileage Toyota truck, but yeah, people love those things. All right. Overrated or underrated magpens? You know, I'm, I'm okay.

If any of my team watches this, shut your shut your ears. Overrated. Okay. You know, it's similar to what I said about the barbell knurling, like to be clear, you know, we make mag pins and I do like our mag pins, but at some point, it's just a like flare, you know what I mean? Like it's a good product, but I do think that there's a little more chatter around it than there could

be, which I just, again, kind of go back to like, you know, shut up and lift. Yeah, we've had multiple conversations where like, are we missing something on these? Should we be having them? We own some Megpins. And we just like, I want a reason to buy them. And then like we talked through it like,

I just, I struggle to find the reason. There probably is one, one we struggle to find it We sell a lot of them. It's a good product. Yeah, you know it It's a piece of it's a steel rod With a knob and a magnet. Yeah Magnets are pretty cool though. Yeah So you are an Austin Texas man You also said you're not a drinker of alcohol so anymore I do agree with that. So you are an Austin, Texas man.

You also said you're not a drinker of alcohol. So- Not anymore. Yep, so well, too many China experiences over the shower drain waffle. What do you do? You waffle stomp to get things going? Waffle stomp. Yeah. I've been there too.

Yeah. So you got to drink something. So we'll say, Tommy and I have actually had really good experiences with this over the last couple of months. People sometimes send us, I was drinking one earlier, Tommy, was we drink different sparkling waters. But for you specifically, overrated or underrated

Rambler sparkling water. I would say, I would say underrated. I think, I think that's a, a good sparkling water. I actually, although I have sparkling water right here and I've been drinking some like that soda stream, just make it myself. But I would say that if I go out to a place and they have, you know, LaCroix or something like that and Rambler, you know I'll grab a Rambler. I think it's a good it's brought in water. We had someone a listener from from the Austin Austin area Tanner or was it just

Wild iron gym. Yeah, what what part of he owns a commercial gym? I think a pretty pretty new commercial gym He's a certified training facility actually Somewhere in Texas for sure He sent us some Ramblers And we were we were quite impressed with the flavor as a as a couple of guys have had a lot of sparkling water We thought Rambler they got something figured out over there. Yeah. Yeah, so yeah, I do like it Yeah, I just wanted to say where he was at wild iron fitness now. He's down southeast southeast of San Antonio So he's a little ways away

in the valley maybe yeah okay uh good news we just I was as we were talking there I was just tallying things up totaling things up and you passed overrated underrated so congratulations oh good I love it uh we do charge a 25 percent tariff on that though so your bill a 25% tariff on that though, so your bill will be in the mail. Damn it. It was tariffs. I'm going to miscategorize it as a musical instrument. There you go. So. So.

When you're a, what's the term, you say a container or a Connex? Or when you buy equipment, are you ever getting anything that's in a smaller unit than a container? Or are you always, it's always not. Not typically we're typically buying in container loads. And, uh, so it's usually military guys were calling them connex boxes. Right. That's what I, I was in the army and we, a lot of people call them connex. So what, uh, is it, it's the same thing, right? It is a connex or it is,

it is the same thing. Yeah. So, um, yeah, so we're buying stuff in full container loads and shipping them, shipping them around. Okay. But you've never gotten to keep one of those containers and like turned it into a cool gym or sometimes like I see people do. Yeah, I totally thought of it. I've never done that. I've thought about doing it. Uh, what my friends who do structural type work though, uh, tell me is they tell me that it sounds

like a really cool idea, but you're better just going with something stick built or whatever because of various elements of the Connex boxes. But it does look cool to do that stuff, and I've thought about it. But all my friends who seem like they know what they're doing in that area say Don't do it it It makes for a cool Instagram post, but maybe that's not always the most important thing But Tommy or that what he said there really reminds me of our discussion on gutting an old bus and turning it into like your custom

custom Tommy's dad owns a lot of buses and Service has done it for a long time. And so every so often custom Tommy's dad owns a lot of buses and as a bus service, we've done it for a long time. And so every so often someone will reach out and be like, oh yeah, I'm going to turn a bus into a camper. Like does your dad have any old buses? And he's like, just so you know, like this is,

he's looking at the whole spiel every time he's like, by the time I'm done with a bus, it's cause it's gone 200,000 miles and 190,000 of those were on a gravel road. He's like, you know, the engine is at a point where it needs to be overhauled, like brakes, you're looking at like three grand in axle, like he's like, you could spend 10 grand on this tomorrow, the day after I sell it to you.

And that's like, to get it to a point where it sort of drives, he goes, do not, do not buy a used bus to turn into a just by the camper. He's like, just buy a camper. Like he's even gotten down the road before where he started to do it. And he's like, wait a minute, I'm just wasting so much time and money. And I know how to fix most of this. And so he just went and bought a camper. He's like, life is so much easier this way.

I will tell you on Facebook, on Facebook marketplace, there are a lot of half finished schoolie conversions because I think people, people get in there and they think it's a diesel, like they run forever and it's like, yeah, until something goes wrong and labor is a hundred and some dollars an hour and parts are crazy expensive. And yeah, you don't know what you're getting into. Do you ever sit on the can at FringeSport HQ and pull up your phone and look on Facebook marketplace and type in FringeSport and see what's for sale on the used market? I do actually, but the reason that I mostly do that is I try to see, cause our sales guys post stuff on the Facebook marketplace and so I'm usually trying to spy on them and see

if I think that they're doing a good job. And then I, and then I also like, so I'm a student of marketing and I think that Facebook marketplace is actually pretty interesting. And so I love it's crazy. What people are doing well and like stuff is on Facebook marketplace. And then, uh, I actually buy a lot of stuff that, well, actually something else I thought about when you were talking about the new versus imported versus used is I personally buy a lot of used stuff

in my life. And so I- What type of stuff we talking here? So this is a Montbell vest. Okay. And I bought it used on Poshmark. Oh yeah, yeah. This was like $200 new, but I bought it for 70 bucks

with free shipping from Poshmark. And so, yeah, I bought that used recently. This is a Benchmade Bugout knife that I bought off of Reddit used. And this is a custom blade that somebody rebladed it. And then these are custom scales. So that's used. I buy all my cars. Sorry, I bought my wife's car new. That's the only new car I've ever bought. But all my personal, I like cars, like I said, all of my cars I buy used. And I don't know, just tons of stuff.

Yeah. So have you ever bought, have you ever just purely to rescue it, bought a used piece of fringe sport equipment? Oh no, I leave that stuff. Like it needs to be in people's hands, you know? And so I let it fly free. And actually I'm just not from gym gear. Like so I'm in the second store of my house and my garage is right below me.

I have a three car or like three bay garage and two bays are my gym. And I'm just constantly cycling stuff in and out of there. And the only thing that's really actually two things that really stuck in there for the longest is I have an old York split sleeve barbell that is probably from around 1982 or so. Yeah. Uh, and I love lifting on it because I feel like a connection to like my forebearers. You're going to take Tanner down the vintage weights path here. For that.

Get excited over here. I also have some of York, uh, 45 pound plates that are the machined back that are in your vintage as well. Yeah, the mill back. Yes. Tanner just got like 10 pairs of those this past weekend to add to the other like hundred pairs he has. Nice.

Got a sick addiction over there. It's not I mean we're joking but it also is somewhat true. And it's like nothing compared to some of these guys. You know like some people have real real addictions on it. We're joking, but it also is somewhat true. And it's like nothing compared to some of these guys. Some people have real addictions on it. Oh, that's cool though. For me, it's just the split sleeve because I try to keep most of my addictions managed.

And so I love that. But in terms of rescuing fringe gear, I'm always trying to get more of it out there. So I don't wanna to like hang onto it. I want it to like circulate. So. I get that. That makes sense.

All right. Well, that's awesome. I think this is a great, great episode. I think a lot of people will like this. We're probably titled this something that we can get some people to rage out on tariffs before they watch the show. And then they're going to be disappointed when they watch

and don't have anything to be really mad about they're gonna be like oh these were all some sensory level-headed sensible takes that can't piss me off. Peter Keller from Fringe Sports says buy everything from China nothing from America. There it is there's a thumbnail. There's our. Yeah. What if someone how about this on a closing mark? What if someone was going to buy two product, you know, just you don't, you don't know what what their needs are. But if you could pitch to fringe products for someone to look more into, what would they be on your website?

Well, we just dropped the Dane two, which is a three by three squat rack with a functional trainer built into it. And that's pretty bad ass and awesome. And then, uh, you know, the mammoth belt squat that we talked about before. So to be honest, I was more expensive than I'd like. Yeah. Yeah. The market has sailed on though. Yeah. Well, but so here's the thing. I did not like belt squats before we did this with Kyle. And then when we were making it, I was like, wow, we're making it.

I got to start using it. And I was like, oh shit, like there's something to do this. You know? And so it was a pretty interesting product for me. So I dug it. So there'll be two to check out. Yeah. And you'll be at home gym con again in a 2025 Louisville in June this year, I think, right?

Oh yeah. All right. I'll be there. You guys should come by last year. Uh, we were having fun at our booth and we were pouring some bourbon and whatnot until they shut us down, not Jake. Uh, Jake was cool with it. It was the facilities people. So we're going to be doing that again, just a little bit more stealthy. So, uh, you know, I'm not drinking, but I'll be pouring. So, uh,

you don't want to get high on your own supply. Yeah, exactly. But yeah. And real quick, and I say this every time somebody talks to me about home gym con home gym con is amazing. If you're watching this podcast, you're the type of person who can come to home gym. So don't even think about it. Just come. And you had talked before, even in that other episode about, you know, US versus Chinese versus you're buying used. I do think Home Gym Con is the opportunity for people to support something that is really important for the community. And the way to support is to come and have a good time.

That's not that hard. And if you support it, it's going to grow and grow and grow. And think about in 20 years, you hear it's going to grow and grow and grow. Think about in 20 years, you hear about people going to San Diego Comic Con, and they're all dressed up as anime characters. Or I'm not really into that stuff, but whatever they do down there.

But imagine in 20 years, if we've got that vibe from home GymCon, it starts now. So if you're watching this, it's a great time of support. Awesome. Peter, great episode. We appreciate you coming on, taking some time, staying up late and recording with us. Thanks again. It's good stuff. My pleasure. Anytime, guys. Tommy Tanner, have a great evening. Thanks. Thanks, you later.

Good. Thanks. All right. See you later. Cool beans! Cool beans. Cool beans. Cool beans. Those are partly made in America, partly sourced from China, but built with American employee

cool beans. Cool beans. That may be rising in price soon. Yeah. That's good. That's good. Okay. That was good. That may be raising in price soon That's good, that's good There it provided some clarity To me for how this whole whole industry works

Yeah, I forgot I was gonna ask him What he thought of my because I assume we talked I think we talked about the Alibaba dumbbell rack so I was gonna give his opinion on that because that's even slightly a little bit different thing that actually is I forgot about that yeah but we'll get him next time yeah we'll save that for next I gotta have something something to talk about next time this week though I want to talk about juggernaut AI. Since 2009, Juggernaut has been your trusted training resource, helping 10s of 1000s of athletes reach their goals. From beginners to world champions and all kinds of people in between, honestly, like a lot of people in between. That's what I see the most is the tweeners. Juggernaut AI can help you.

It's not the tweakers. It's the tweeners. So help us help you by having you sign up for Juggernaut AI at juggernautai.app. Go to the website, the web browser. Don't go to the app to download it. Go to the website first and get signed up there because that's where you can use discount code, Masanomics. Saves you 10% for the lifetime of your membership.

It ends up being about 30 bucks a month for a really valuable tool at a pretty sweet price that shouldn't ultimately be all that affected by tariffs. Very true. Tanner, on one of Chad's most recent videos, the intro to it's very funny. He's doing the conjunction junction. Oh, nice.

He's like, phase potentiation. There's hypertrophy, strength, peaking. And he's like, I thought the bit would go for like five seconds, and it goes for like 45 seconds, and they took the cartoon and just put Chad's head on it, so it's actually Chad saying, it's the video of Chad saying all this stuff, and it's like the train's connecting, and then like a train says hypertrophy,

and another one says strength, and it was really, really funny. I gotta find that one, it's on the YouTube channel? Yeah, it was on one of their, it might be their most recent video. It might be a one or two back But yeah, it is it is on there. Yeah, I really did appreciated Chad's dedication to to how far he took that Yeah, and speaking of Chad on YouTube you can go to our YouTube channel We had his squat training tips video that you were in there squatting with him that came out last week. And then this week we're back in Chad's garage gym again.

And this time with Marissa going over a pull-up tutorial video. I'm just realizing we were going to post that. Do we still want to post that tomorrow? It's going to go at 9 a.m. tomorrow. It is a drop day tomorrow though. Yeah. I think that that's okay though. Isn't it?

Yeah. We're doing it early. Actually that used to be the problem. We used to do videos at like 3 p.m. 3 p.m. Yeah, I know that's what the issue is. Morning time, I think it's okay. Yep, I think that's the right way to do it. Things are just changing so fast around here. I can hardly get a lot of moving pieces over here at Mastodonics. Sometimes, you know, the video department isn't in sync with the merchandise department, the merch department, and with the social media department. They're not all talking. So they're not on the same page and we get our wires crossed. It's very funny to say because everything is just you and I, but there is those different moving pieces that we actually juggle. There's a lot of companies like people listening

to this are like, yep, I know that problem. Yeah. Yep. Sales and marketing. Yeah. They're not on the same page as the people in the warehouse. It's Yes This episode is also brought to you by barefoot shoes Head on over to barefoot dot store. You could check out some of the best barefoot shoes on the market today I'm a huge fan of the ursis low top with the black canvas and gum sole and There's also are they've recently released an update to that show shoe the Ursus version two Tanner has been rocking that lately and his reviews are in five stars across the board rave reviews Tanner says very good do enjoy highly

recommend trust them on my journey to the Arnold I'm probably going to bring two pairs of shoes to the Arnold my Ursus one and my Ursus two hitter Tanner believes in variety the spiced up my black Ursus two and my black Ursus one That's two pairs right next to the barefoot shoes booth. I can't have them Two pairs of shoes though is highly recommended for the Arnold That's just a little insider tip if you're still listening to the ads that You're gonna be there for any long period of time, two pairs of shoes can do you well.

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you can use code Masanomics and save 10% on your next order today. Thank you barefoot dot store or barefoot shoes Thank you also shout out to barefoot dot store All right, we got a minute. We got like 20 other things on the list, but we're probably only going to pick a couple of them here. So, okay. Kind of kind of silly. Can I go with a silly one? Oh, I was praying to God we would go silly.

All right. I got, you know, if you listen to the show recently, you know, we've been paying attention to all the hottest sayings online. You know, we used to be a proper country. Didn't have that on my bingo card. Say it louder for the people in the back. You love to see it. Things like that. You know, we've been talking about these things and there's one that recently came to my attention and it's, it's probably anticlimactic, but it's so perfect to me. It's such a mid it is such a Midwest saying I in fact have caught myself doing it many times, not even realizing it. And when I told my wife, she's like, oh, you do that all the time. Like you always do that. And are you ready for the same? Yeah, let's have at it. So, the saying is, so you're staying busy?

That is the saying. And I cannot tell you how many times when I told that, I get, okay, so first of all, I get asked that question all the time because no one really knows what my job is. Right, right. So that's just a way to say something like to... And I don't go to work. So it's like, how are things at work? It's like, people know that I don't go to work. They also don't really know what I do. So it's, ah, so you're staying busy?

Like I get that all the time. Actually, if someone's gonna ask me anything about my job, it's, so you're staying busy. My father-in-law owns an electrical contracting business. And when I said this to my wife, she goes, you say this every time you see my dad. I'm like, well, it's kind of the same thing. I don't really know what he's doing.

I'm like, oh, so you're staying busy? And then he gives me the rundown on all their projects. But that's like the most Midwest, like how's work kind of going conversation that people have. And when I recently became aware of of that one I've really enjoyed Here someone says that to me at work all the time like other co-workers, you know I don't really work with yeah, it's sort of like a hey what's going on?

But like what are you up to kind of it's kind of combines all those into one You know what? I usually say whatever at one a co- worker that doesn't really work with me says that to me, I always go, whoo. Like I just go just trying to catch my breath over here. I just go, yeah. Like it's hot. Yeah. Yeah. Staying busy, real busy. Yeah. And then I don't. And I don't actually like to at work.

I don't know. And that is like literally how I'll leave it because I don't like go like, won't ask anymore. I don't say like, oh, got to let me tell you about the Jones account here, you know, or like whatever. I just like, oh, yeah, sit on. We're going to have to go into the detail talks here. Yeah. I'll just leave it at that. I also often won't ask the return question.

Well. You know, the expectation is like, how about, you know, like, how about you? How about you? And in that setting, normally I'll be like, nope, I'm good, I'll live in this moment of not asking you because I don't wanna know. Yeah.

So my wife works in the emergency room. So I always like to be so you're staying busy because it's so down in a healthcare setting. Yeah. People are dying left and right. We're staying real busy. Yeah. Works great. Been really busy. Just like, yeah, right. Staying is funny.

That is a particular work field that is really funny to say that to you. Actually, that is good. Oh, yeah. That's a good new saying. So you've been staying busy or what? Staying busy. Yeah. Yeah. What's busier than I want to be? Yeah. Okay.

What else? What about cottage cheese? Oh, I do have to report on cottage cheese. I finally bought your highly recommended cottage cheese from Target. What did you think? What's the brand again? Do we know? Like old target or something? Yeah, that's what it is. Something like that. I think it's it's something cottage or cottage cheese. Yeah, that's what it is something like that. I think it's it's something cottage. Wait, or is it cottage cheese? It's old home cottage cheese. It's cuz there's a little home on the top. There is.

Yeah, kind of a missed opportunity not to call it old cottage. Yeah, but also old cottage. Maybe that's not the most appealing sounding name when we're talking. Yeah, it is. What it reminds me the most of is the cottage cheese that Jen gave me. Yeah. Yeah. Crew falls. It is very good.

I, I actually do. I do like it a lot. It would be probably top two for me for sure. I do like, because it feels more like you're just eating little cheese crumbles that happen to be suspended in some type of liquid. But yes, it is. I can confirm it is very good kind of cheese. So you're at least not saying, oh, that one sucked. What are you? No, no, I would gladly take that one any day. You can even even with that one, you can randomly sometimes get

like any brand. I would say you can randomly sometimes get one that you're like, Oh, what's with this batch? It's just like well, and that little that's maybe the one thing this one's and I can't tell because my my metric now is I always buy the huge daisy one from Costco. And that one is like a thicker consistency. And so this one it was just it's just runnier than I'm used to that's the only time it throws me off That's true. I know it can be a bad thing a little too runny like I Almost sometimes I'm like I just want to run this through a strain

The liquid out of here. Yeah. Yeah, I don't want the liquid Yeah, and sometimes it is worse than others and then especially if you wait like a day or two where it just seems like it somehow gets more liquidy, you know, because like tonight I was putting it on my plate and I'm like, this is actually like running around my plate. I actually something about that. I always prefer not the first time eating out of a new kind of cheese.

The second time's always better because it's always less run. It's like the consistency is always better the second time. See, I always thought it seemed like they were runnier the second time. It seemed like some. Oh, no. Yeah, I guess really. Well, a lot of what we're talking about is how runny it is and that we need it. It's like that's actually the. That's why I don't actually like the taste of the the daisy one from Costco as much.

But the consistency is a much thicker consistency. And so that is what saves it is that it's, it's never really runny, but right. Yeah. Running cottage cheese ain't what you want. And when I say the consistency, I'm not saying the consistency of the cheese itself, I'm saying that suspension that it's is, is thicker, but, uh, yeah. Otherwise though, the actual, uh, what we call the cottages, the little parts of it, the curds, those parts, that part was very good.

What about last week follow-up? Was there anything in addition to what we talked about with Big Peter or? Oh, I was just gonna say, it was a very complex topic and everyone in YouTube said, you guys are 100% right, we totally agree with you. There was actually some really good YouTube comments. There was, there was a lot.

That I gotta say where I'm like, there's really good, like even where people maybe didn't agree with everything we said, but I'm like, no, you have valid points also. Like I don't think there is a perfectly right or wrong answer to much of any of that. And between YouTube and the Discord, the number of comments that just came down to,

yeah, this is an incredibly complex problem and answer and question. And anyone that claims to know the answer, that's actually what they're talking about. Yeah. Those are the only, I think I said it in that episode too, and even more so a week removed and hearing more people, the people that think that they have it all figured out, know the correct answer to every bit of that.

I think those are just, those are the only people that are really wrong. Yeah, I think that's the only thing you can actually take away from it, is someone that's like, this is the absolutely only way to do it, it's like, yep, you are the wrong one in this scenario here. Yeah, and talking with Peter this week even more solidifies that to me, where I'm like,

no, there's room and a lot of reasons when some made in China product could make a lot more sense. Yeah. Well, even I think maybe it was Kurt Locker was like, yeah, like he had a lot that I was saying about it. Yeah, it really got me. But then I started to think like, does this extend to clothing? Does this extend to this? Like, you draw the line somewhere, you know, you don't just unanimously. Well, you certainly draw the line before electronics. Because what are your what electronics are you using?

Exactly. Yeah. Oh yeah. I'm using the what I can't even name. What is an electronics brand made in the USA? I don't think there is one. I just what can't I mean, I don't think any, there's not like any chips that I know that are like made in America for like consumer products, I don't think

That's I don't think there is they might do like assembly of some of the final races But like as far I mean, I just don't think anyone's like making actual Dedicated high-end computer chips in America anywhere, you know, that was the whole point of that chip sack thing in Arizona It wasn't Intel supposed to be building some big Campus in in the Phoenix area to like yeah, that was the whole point of that chip sack thing in Arizona was an Intel supposed to be building some big campus in the Phoenix area to like yeah, that chip manufacturing here because it's But but the point of that is though is Whatever your opinion on that is is the line exists somewhere and you cross that line, right?

Because you just have to with the way the the world works, right? Yeah, I guess that's the that's probably true like it's just all people are all on an array of ranges on those lines. Like, just some people are really far one direction. Some people are really far the other. And a lot of people are mostly somewhere in between. Mm-hmm. Another thing, the number of site.

Who put this in here? Oh, you put this in here. Oh You put in timestamps, I don't know if we need to talk about that this week or not then oh I do want to talk about talk about that actually too cuz it was Here's it comes up every week now. It comes up every week, which is so funny Timestamp thing is such an old joke for Mastodon mix. So I love it I actually, I revel in the comments when people bitch about not having a timestamp. I'm like, yeah, I got them. But here's what I wanted to say,

and I said it in the Discord this week, and this was an honest question. You know, so we have the, we're talking about our podcast episodes, and then finding someone every week that's furious that there's not a timestamp about, particularly when we're talking about like the title topic, because as we do-

Where the guest is or where the title topic is in a two hour episode. And then I'm like, my honest question is, who in the fuck is listening to podcasts like that? Because I'm like, I've never in my life been like, oh, let me pop on a podcast and fast forward to the 40. Like, oh, give me the timestamp so I can just find the like I don't I being honest, I've literally never listened to any podcast like that. That's not how I like I listened to podcasts because I want to listen because I want to listen to the podcast.

I guess the discussion I 100% agree. The one exception I would make for this is there's some podcast I listen to that do chapters. So, you know, they'll say, you know, you can click on it and it's all right. At the five minute mark, this gets, I mean, it's just timestamps, you know? And there's some that I listen to that more in like the tech circle that they might have like a 10 minute thing

where they're going way in depth about coding of a certain kind. And I'm like, this, or some app development, I'm like this. So you're like more skipping. Yeah, I might get a few kind. And I'm like, this, or some app development, I'm like this. So you're like more skipping. Yeah, I might get a few minutes in, I'm like, okay, like I don't even know what they're talking about here. I'm not building an app anytime soon.

Yeah. So then I'll just skip ahead like seven minutes to where that part was done and just go on with it. That's the closest I get to doing something like that. Otherwise it's like, no, I'm just trying to make sense to me. I can see that. And that's more about, yeah, yeah, that's okay.

But like the style of podcasts ours is, which is a style of mini, mini, mini, mini podcasts out there where like a couple of dudes sitting around BSing, we have a central topic of the gym life. And the title is something that was discussed somewhere in the podcast. Like that's how most podcasts are. The title is something that's discussed somewhere.

Not the exclusive Yeah, but somewhere You came here because you only wanted to hear that thing discussed And I'm like, it's a two hour long podcast Of a couple guys that you can see have 500 episodes. What do you think? It's like Like why are you surprised by I think we have here for this damn thing I'm like what what have you listened to podcast before is what I'm wondering like Maybe they only listen to highly produced NPR style ones. Well, yeah, that's not this kind of show Maybe that's their exception of all podcasts though expectation is that everything is a super sleek

topic Yeah, I don't can see the depth of all of our yeah expectation is that everything is a super sleek, odd topic. Yeah, I don't expect that. But you can see that that was all of our, yeah, yeah. I just, I'm like, I've never listened to a podcast that way and not saying that the way I am is the way everyone is, but I'm like, it's kind of a medium. Oh, I agree. I do like that multiple times though,

with this coming up in the YouTube discussions, you kind of like give people shit about it and they're like, Oh yeah. Okay. Yeah. Along with the joke. Well, the one guy went along with the joke to the point where he made timestamps. I think it was like someone Canadian. They're like, are you kidding me? 50 minutes in and then like you said something and then they kind of were in on the joke after that too. Yeah. Cause I can't remember. What was that one where I? It was on the most recent episode. Yeah What was that? Oh

Also the way that people just come in guns blazing on these comments then quickly OMFG with ten exclamation marks Like I'm like that's your reaction to what we did on the podcast. That's how you're going to start this conversation? Yeah, and he's like, I came for the main topic and was expecting it first and all the BS second, but had to wait 54 minutes. This is why I don't like or listen to podcasts. Oh, so then it's like right there. Yeah, you don't. It's like, okay, you don't like podcasts. Yeah, that, that's what I'm that's I guess that just proved my point I wasn't but then you follow up the conversation here though I said say it louder for the people in the back with a megaphone, you know that a megaphone

And he goes and then he says as a Canadian I did love the Gordon Lightfoot in the background and I'm like dude stick around for a little bit You might just find you do like it sounds just by that one comment it sounded to me like you might like podcast like you might like it here buddy yeah like I think you're wrong I think you're I think you want to think that I think you want to be mad that we didn't talk about it for 50 minutes but it sounded to me like you might like it yeah after that whole that whole thing, your thing was, by the way, the Gordon Lightfoot

thing was something I enjoyed. You're in the right place, my friend. Yes. Yes. All right. Maybe is that enough for this week? Do you think? Probably. Save some of this for next week. I got a fun game for next week. It's I'm going to tell you the name of tell everyone the name of the game. It's gonna be the two white lights game Don't don't look ahead on that though. I'm not going to is this about two white lights or powerlifting is about the two white lights podcast Is it about maybe two white headlights on a car? It could be any number of things My mind is racing. I probably won't sleep six days. Yeah, it's gonna be a hell of a lot of fun

I'll tell you what that's what it's gonna be a hell of a lot of fun for you me and all the listeners So it's great incentives to stick around for episode 465 as we close in on a season one finale coming soon Really closing in on that finale. It's just yeah, so that's the cliffhanger this week the two white lights finale coming soon. Really closing in on that finale is just. Yeah, so that's the cliffhanger this week. The two white lights game coming soon in episode four sixty five. Please check out the new drop.

We had the silly goose barbell club tea dropped the gray athletic fit tea and we also have the lifting department tea and cream colored. Have we ever had a cream colored shirt before? Just a just a hoodie that that sand colored hoodie. Sand the closest thing. Well, kind of the it's they are different colors. If I'm just really the cool beans tea and the squats,

tea were close or a little, but they're darker. Yeah, this is a lighter and that's on the comfort colors T So it's a really sweet sweet unit there and the first 50 orders that drop got the button Leave us a five-star review on Apple podcast. Leave us a five-star rating on Spotify I think we're almost at one of the hundred marks on Spotify. You can also comment on Spotify I know I get I maybe will see it or I don't know I'm not sure yeah, you could comment on there or don't whatever I don't care, but please subscribe to our YouTube channel leave comments there leave us a comment on this particular YouTube video

You know let us know what you think about the tariff discussion the continued buying USA versus buying sourced otherwise discussion, leave us any comment on the YouTube video other than that you're dissatisfied with our lack of timestamps. Tommy, where do they find you at? You can find me at Tomahawk, underscore D. You can follow me at Tanner, underscore Baird.

We'll see you at the Arnold. Just make sure to follow Masaninomics at Mastinomics. See you.