Massenomics Podcast - Ep. 498: Is CrossFit Still a Thing?

Episode Date: October 20, 2025

What happened to CrossFit? Does anyone care? We also gave our much anticipated recap of the 2025 Mr. Olympia bodybuilding competition. Be on the lookout for our new drop coming this week! EliteFTS Use code MASS10 to save 10% on most orders! Build Fast Formula Use code MASSENOMICS to save 10% on every order! BearFoot Shoes Use code MASSENOMICS to save 10% on every order! Juggernaut AI Use code MASSENOMICS to save 10%! The Strength Co Get some Go-To Plates! Texas Power Bars Get the Barbell that changed the game!

You know, thanks for what you do with your podcasts and all the rest. You're doing a great job. Hope everybody keeps tuning in. You get a lot of good info, a lot of insights, understandings of how to get strong, how to stay strong, how to use your strength. You do a great job, dude. You make things better than they are in real life, I think.

If you don't follow Massanomics, you all do it. Social media, website, everything. Massonomics. Welcome, everyone, episode 498, lifting podcast about nothing, recorded live from the corners of the Dakotas, at least two of the four corners. We're going to have to get two more hosts back so we could be all four corners. Southwest would be easy to cover. I don't know who and where they're going to go to the northwest corner. This might not actually be people there is the problem.

What town is the most northwest? Lemon's up there. Lemon. Yeah. That's probably it. Lemon. That's the only town. What's the fun fact about lemon?

I don't know. Actually, I think there might be two fun facts. Someone has to fact check me on this, but I believe Lemon, South Dakota is where the actual bear attack from the Revenant that happened. What's that guy's name? Is it the farthest away you can get from a McDonald's anywhere in the United States? Probably that one. I think there's something like that, too, actually.

I think it's the far. You can get away from a McDonald's in the U.S. That would not surprise me. Okay, say the first one, though. I got sidetrack. What's the guy's name and the Revenant, Leonardo DiCaprio, when he gets attacked by that bear?

Yeah. I don't know, but yes. I got to know. Now this is driving me crazy. Hugh Glass, I believe Hugh Glass, I believe the actual bear attack happened near. Yeah, Hugh Glass Memorial. That is in South Dakota.

the actual bear attack happened. So that was one fun fact. That's one fun fact. I believe, wasn't lemon? Isn't that also where they found a giant T-Rex? That might be right. Is it Sue? At least that's what they want you to believe.

It was probably 100 miles away, but it's the closest thing. Sue, the T-Rex. Where was it discovered? Hmm. We'll just say lemon. Wall drug. Was it wall drug? Oh, was found in the badlands near the Cheyenne River, Indian Reservation.

I was way off. Sampsonite. Mirdot has a great car show. Okay, did you stop there actually? No, I just have seen those billboards for years. I have two, and I always thought, does anyone, does that thing still exist even? Those signs are all up and down the interstate. And I'd be very curious what the current state of that collection is.

You've never been either. No, no. I always kind of wondered, though. Yeah. Okay. Episode 498 of the Massonomics podcast. Just two more to go. Do you think we're going to make it?

What's the over under? Oh, probably 50-50. What's the betting line? 51 and a half. 50 and a half. Yeah. That we make it to 500. I'm still not ruling out the possibility that we just stop at 499.

And, like, that's the biggest. It's the biggest massonomics joke ever that we just quit and go off the radar after 499. Let's be real. We've got to cover anything new media. We've handled every topic at this point. There's nothing left. Yeah, we really only, when we started this out, we really only planned for 499 topics. And we're sticking to the plan.

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buildfast formula.com, you can save 10% on your next order with code Massenomi. That's buildfast formula.com. Code Mastonomics will save you 10%. Thank you, BuildFest Formula. In a bit of old business, I want to mention we finish record, not recording, we finished having our pre-show.

It's the show before the show we record it. I keep saying record. What's the word I would use? We just host it. It's just streamed. That's it. Yeah, we stream it every week before we start recording this show. We had that this week.

and we always like to shout out the first timers and you know that's our first time to the pre-show usually mentioned Big Anthony for that one it's his first time but Big Max I missed it Big Max it was his first time in the pre-show so shout out making the pre-show Big Max for first time. Welcome. Welcome. We always like a new pre-show listener.

We have several things on the docket this week. One of them I think we should get to is the crew mailers went out. Well, they went out over a week ago, almost maybe two weeks ago. I don't even know. People have been a steady stream of people receiving those over the last at least week. And we've never talked on the show what actually the crew, this last gift. So it's a gift to all of our supporting members. We mailed that out to all of them. It was a whole bunch of envelopes

that went out all over the world. A lot of hand stuffing over there he did. Yeah, we stuffed them real good. And not quite everyone's received theirs yet. But I don't think we're spoiling many surprises because, well, because you've probably seen it on social media at this point if you use any form of social media. So should we, should we talk about what we actually sent out this last time? I think we should even talk about the process behind this little bit too, because this was our most involved mailer, hands down. Yeah, it was. So what do we call this mailer? Collector trading card series mail. Yep, yep, that's right. Every supporting member randomly received three cards from the 2025 collection.

There was eight total cards in the collection. Four of them are what we considered common cards. Two of them were uncommon cards, and two of them were ultra rare. Those were the gold or silver foil cards. Only 100 alter rare cards are in circulation. I will check the cards out, but there was also 50 randomly autographed cards that went out. so every crew member did receive three cards completely random we can talk about the process but I can assure you on multiple levels it was very random I remember many levels of randomization

because you had a whole system worked out for how they got stuffed and I remember asking like oh did you like see anyone and put more and you're like that would break the whole system there was no favoritism here it was just you the next one in the line got the cards and that is how it went not only would it have broke the system it also would have broke my brain in the sense that I'm like where do I start and stop with uh you know like oh this person would really like this one let me make sure to throw it in there and then I'm like the reason for the system was for efficiency and if I wasn't sticking to it then it becomes inefficient and then I end up spending twice as long on a project that already takes a long time yeah so that's why that stayed truly random

So if you got something cool, oh, everyone got something cool, if I'm being honest about that. But, yeah. So here was the info card that everyone got, which shows off the eight different cards in this 2025 Massonomic collector card series. Do you want to, for the audio listeners, say what the six cards are on there? Yeah, the eight cards. Actually, let me do it this way. We'll do the four common cards, the most common four. cards first, which I've got

here. So everyone can decide what their favorites are. I don't know. I haven't heard. What are people's favorites? Obviously people are favoriting the rarest ones, but like amongst the common, I don't know what people loved and disliked. Yeah, not sure. That sort of thing. What people cover it. I think it all depends on what person you are, really.

So the first card in the most common was the cottage cheese card, obviously reasons. And every card has information on the back that you can read through. That talks about how the item plays into the massonomics lore. Yeah.

And then on the back it also says 2025 collection one and then it gives its rating of common, uncommon, or rare. The reason it says 2025 collection one, it's very likely this will not be the last series of massonomics trading cards that we

see exist in the massanomics, greater massanomics universe. The gym was the next common card. These are in no particular order within the common series. the Pueblo gold Ford Freestyle

with Mount Rushmore in front of Mount Rushmore with the Massonomics plastered on the side and then the easy curl bar all things that have significant place in the Massonomics universe the next two were the

uncommon so less of these went out than the common cards you know the majority of cards that the highest number per card that went out were the common common and then the next this was a little lower was the uncommon and we had the lift shorts card of course these are classic lift shorts also they are that photo was taken god yeah seven years ago eight years ago yeah and then the hall of fame cup card there again you can read about it on the back but then we had the two rarest cards in the series and these were actually foil cards the first one was the silver foil on the red slides and that really pops and seeing

those in person you know it's uh we didn't know for sure what was going to be like but it does pop it is silver foil yep and then the other rare card is the golden drink spotter a lot of people seem to be enjoying the golden drink spotter card and gold foil on that one yeah so those were the eight everyone got three completely random cards all of them cool some of them more rare than others and and 50 of them were randomly signed by the two of us to make it extra special yes antony's question the gold and silver are equally rare they're exactly the same rarity in that 50 of each are in circulation and much higher numbers of the other cards are in circulation slightly less of the lift shorts in the cup than the first than the most common and there is an actual formula for

how all this was calculated yeah and big ben asked if anyone anyone out there got the same three cards that should not happen everyone should have got three different cards there very possibly could have been a couple mistakes i think i did see a couple people got four an accident and and what they got was doubled up because a card got stuck to the one next to it stuck together so I see a couple people said that they got or at least they made it look like they got four maybe they're also just trick I know a lot of people are also doing things to trick other people to make it look like they got stuff get the jealousy game going but I think a couple people got four but otherwise no everyone got three and

they all should be different because there was a dude I use chat GPT for a random generation of sequence of series of numbers with, you know, these only appearing 50 times each, et cetera. Yeah. So, yeah, it is very rare if you see someone get the gold foil or the silver foil or a autograph card. Very rare to see any of those. And this is something we had worked on for quite a while.

You know, this was an idea we had for a long time. Yes, just the concept we figured out quite a while ago, but then just the whole thing of making all the cards getting the text on them doing the design sourcing them figuring it how many of each one we need like it was just it was much more complicated than our thing of like get this one item order a bunch of it and go there was a lot more steps but i do think the final product was worth it they turned out really cool yes and some people have already started trading there's been some horse trading back and forth of uh you know people wanting different cards that other ones have, so they're trading them around.

I also, we do have a few more of some of these cards around, so you'll see some of them. People have asked if you're going to, several people have asked if there's going to be packs for sale, not currently on the website, but they could be rewards as prizes. They could be like, hey, you showed up to something, here's your card, or. Right, because we have some spares. We have some. Not a ton, but there's a few. You could try to get a sticker at the Massonomics gym on the sticker machine and there could be a card in there.

I like that idea. Something like that. Oh, yeah, there you go. Anthony just said it. Yes. He asked if there's going to be in the sticker machine at the gym. There's only one way to find out. 50 cents at a time.

Going to be rich. Yeah. Yeah, people talked about other ideas. You know, we did autograph cards. Several people have said you do jersey cards. That's actually something we talk. about in the process where you know is there a piece like some that have a piece of lift shorts uh right in the card you know there's a lot of different things there and the beauty of

it like i said this will not be the last time you see this is just the first series of cards yep for massonomics so it's more where that came from there is more where that came from yeah people asked about crew rookie cards at some point well with our system we're not going to do you may see people on some of the cards at some point in time, but our intention is not to do hundreds of people on cards. Not that you maybe never will see cards of people. We just wanted to stick to more objects of massonomics lore than people right at the bat. At some point in time, that might be people. You know, like there may be people of lore that are just as much, you know, that make just as much sense as some of these items.

But that's what future series is for, right? That's right. Yeah. Okay. So that's the mailer. If you haven't got yours yet, be on the lookout. Hopefully it shows up. Like three days after we sent them out,

I got already like 10 back in the mail, all people that had changed their address and not sent in an address change yet. But we're working through those, getting those sent back out. If you're not a supporting member yet, get signed up so you can get it on the next round. Well, and this is the time to talk about our initial,

are some very rough ideas for. Yeah. So, yeah, I think so. Because not only do you get, you know, not only do we do this sort of thing. We've got, we've teased before that we got other things in the works. And we've,

we were recently actually, it was fairly late in this, in the process on this, we started talking about how, how much we do like, you know, obviously the supporting member program and all that. You get access to the Discord,

a whole lot of benefits that come with at massanomics. dot com slash join spells that out pretty well for you but one of the things we started talking about how it would be very fun to do some crew specific contests that were based more on um gym achievements and not totally sure what those would be yet like we have some very like it's not just like who can bench the most like that's that's not the stuff we're talking here but we have some very fun ideas in the works that uh contest wise that i think we're going to um start figuring out a way to make these things work. So that'll be probably in the next couple months already.

Like we're not going to wait a long time to get to those. So you're on the lookout there. And those will be supporting member exclusive competitions where you have to be a Masonomic supporting member to get in on them. Like you said, it's not going to be who can bench the most. Also, some people just by entering, you have a chance to win. And sometimes there will be an actual winner that wins.

too you know like yeah there'll be some merit-based winners and also like to spread the love a little so they'll just be some random winners probably yes yeah and the thing is there is enough supporting members at this point in time that there still will be no matter what it is there will be stiff competition also we have ideas for more than one of these some of them might come up and you'd be like oh boy I stink at this one or still get in on it or you might right or there might even be somewhere like actually this just doesn't even apply to me like I'm not going to do but like that's the idea is we have We already have quite a few different ideas we're playing with. So I think there will be something for everyone here.

Yeah, and we have enough ideas that it won't be limited to like one per year. We might be able to bang out a, you know, multiple of these. Just another fun way to get more people involved and working together on things as the supporting member community. So if any of that sounds fun to you, which it is going to be fun as hell and you're not a supporting member in your listing, go get signed up, obviously. that's your that's assignment number one that that way you're just ready to go for when it comes masonomics.com slash join yeah what are you drinking anything over there today i am actually extremely thirsty had a bit of a sore throat all week so it's uh been uh taking it a little easy over here easy on the sparkling waters or mm-hmm yeah so what do you what are you

here and maybe it's a waterloo lemon lime oh that's the ones at costco they had the waterloo flats pretty cheap so i picked up one of these waterloo with the packs a punch i got myself a lacroix cherry lime lacroi in this drink spotter chill have you seen these drink spotter chills available i have seen it and i've heard about it yeah oh boy it's magnetic i don't know if you can see that's off camera but a little magnetic coozy most affordable drink spotter ever made hmm lecroy cherry lime very tasty i give it a four yeah that's good do we that's a good beverage can we uh talk about our latest home gym tour that just came out on youtube yes the last two actually but well actually

yeah that is a good point the last two videos are both doing very well for us gluck's video Might have been our, I think it was, our single biggest one day ever on a video. It really spanked the monkey. Well, it is a video about Gluck, so what do you expect? No, that video was awesome. It did so good for us. A lot of really good comments on there. And I think that one turned out fun.

Like it was, you know, Gluck has a, all those ones where people have huge gyms. There's a few different ways you could do it. But I love the pacing of it. I loved, you know, the way we, you know, you could spend an hour on one rack in Glock's gym the way he has his racks built out but it kept moving it showed off everything he has and he's got a really cool space there and then today we had the brian coppelman video come out and that was one where we were just i don't know if you don't know who brian is you don't watch his movies i guess it doesn't mean anything to you like he has a nice gym but are people just like

no i don't know who this guy is i don't know what's going on and so many good comments just you know it came out earlier today so it's been in 10-ish hours and already so many good comments, a lot of good views like that video's already off to a bang and start. So exciting to see that. Some of the most supportive comments to geared at us and Brian both or one or the other or both or whatever. Some of the most supportive, positive comments you could ever see on YouTube.

Totally. Like, heck yeah, this seems like it's worth it. Oh, I know. And that one was also a bit of a departure, well, several things. You know, we didn't really have much rapport with Brian built up before. And we'd met him once at the Arnold for five to ten minutes and talk to him. Other than that, that's our in-person experience. And then we've just had a little communication back and forth trying to get this lined up.

And as far as the gym tour goes, it's probably the least we've ever talked about equipment on a video. Or as far as the gym tour goes, which is also like, oh, are people going to be like, no, I like it more when you guys talk about the equipment, cut it with the chit-chat. But that doesn't seem to be the case at all. People are really liking the format of that. opposite. And that one really fits our, what we've kind of talked about behind the scenes of,

no, this is just a podcast that happens to take place in your home gym and we occasionally touch back on the equipment part of it. But yeah, a lot of fun seeing how that goes. Good dude.

Can we also say, can I confess something about what I did in Brian's gym? Yes. Feltz just. This maybe should have been on the pre-show. It probably should have been, actually.

It would have been good. we got there and Brian had a C4 energy drink he put it in Tanner put it in a drink spotter threw it on the side of the rack and Brian cracked it open he's like oh awesome sweet I love this and then we got done

with the gym tour and I'm filming B roll and I'm looking through my camera lens you know trying to get these up close B roll shots of the rack and then I remember my head being like all right got that shot okay let's get out and I turn my arm and just nail the drink spotter with the C4

and it went everywhere. Felt pretty bad about that one. Also, it didn't look good for our product. No, it didn't. It wasn't. Good thing that wasn't on film. Yeah, we had to make it up to them, get a little care package.

Yeah, that was funny. Yeah, that video's great. I'm actually just loving all the gym tours. Of course I am, but like, I feel like they're just, we keep fine-tuning it a little bit. And I could tell, though, when we're recording those Northeast ones, I really thought at some point in the time there, maybe mostly all of them.

I'm like, oh, it feels like we're really hitting a stride here where we got this, got something nailed here. I mean, we talk, obviously, because when we're on the road

for three days straight, that's kind of all we do is talk about what we're doing. And I told you several times during that when I was filming it, you know, I'm watching it through the back of the camera and I just like,

oh, I'm just watching a YouTube video on my phone. Like, this is what this feels like. I'm just watching a video and I just want to keep watching this because it's going so good. Right. Right. So we're going to keep those rolling.

I mean, we got mini, many, we still have South Dakota ones that are coming out. We have some, how are we sitting down like 12 videos right now or something? Something like that still. And when we say, like they've actually been filmed. You know,

we're not saying concepts. We probably have 30 ideas sitting out there that we haven't even touched yet. But we have actual 12 videos film just waiting to be released. Yeah. And we love our gym tours the most we also do like focusing on equipment and doing some equipment reviews and we'll continue

to sprinkle those in as well especially when it's equipped i mean our whole thing is always just been equipment that interests us or that we have you know acquired or purchased or whatever but at the end of the day like we're never going to be a review channel where it's just right and i'm not saying that as a knock to those guys like i'm glad those other guys are doing it because i don't want to have to be like getting new racks every single week and just like that sounds like a lot of work but yes we're always going to be popping in a few reviews of products and items that we find interesting or that we think uh different people in the space would also find helpful or interesting watching those videos right so you've had brian gym tour as a topic but i don't think

you put that in as brian compliment gym tour that's not what ironically enough we just talked about Brian Gym Tour, and I don't think that's what you put in as Brian Jim Tour. Right. I put in, I meant it as Brian Shaw Gym Tour because he recently on YouTube had a, that was probably actually two weeks ago now. He had a gym tour come out. And what's interesting about Brian's gym tour is, I mean, obviously, it's a really nice gym. Did you get a chance to watch the video? I can't remember. Yeah, I don't know if I've ever seen it all, but I definitely watch some of it. Yeah, it's a really nice gym. And he has two gyms.

He has like the mountain gym and then this other one. Right. And this one was not the mountain one. It's whatever he calls it. But what actually surprised me about this one was the really specific machines he had. You know, machines that were actual Sybex commercial. I don't even know, like they were, they were like, you know, he had them for specifically for arm wrestling training. but it was just like four arm machines and like rotator cuff machines and like very specific

one arm at a time machines that work great I would assume for the sake of arm wrestling training but for almost anyone else they'd be like this machine is an enormous waste of space but you see Brian use and you're like well of course you had like that makes that makes sense in your in your use case and then also the you know Brian's a bit of a history guy I'm not sure if you you know that Tanner but I also happen to be a bit of a history guy too. And I think I heard Brian discuss the history probably like five different times on his podcast or mentioned how much he liked the history, which I thought was good. And he had a few machines that had York deep dishes loaded up on the machines, which instantly makes that

machine very, very expensive when there's York deep dishes sitting on it. Yes. It was a cool tour. When we do one with them, it'll be better than that, though. That's right. Here's a piece of Reese, uh, big J.B in the, uh, Discord chat. If you're a supportive member, you can listen along live with the, the show. And you can also chat in Discord and we watch it as it's going. He said, I'd love to see a massonomics tour of Burt Soren's gym at such a rad space. Here's an interesting piece of Greece that, that you're hearing because, uh, you're commented watching along live. Just talk to him today. He said he's, he said he's down for it.

So that may happen at some point in time. the one one knock on that that isn't really a knock but just makes it harder for us to do it's in a town we've already been to in gym tours but uh that doesn't that doesn't rule anything out there's that's the thing about these tours our our network keeps expanding so even places we've already been before there's uh getting to be more and more opportunities to go there and not have repeats still yep uh we do have a lot of cool gym tours in the works. Like you talk about the ones that are recorded. Also, we are working on a lot. We're constantly working on more of these, actually is what I'd say. There's always

juggles, balls being juggled in the air on gym tours potentially coming up soon. Just balls everywhere. Yeah, there's just balls in every direction. And I would say at this point, nobody is off limits from a gym tour. I don't think so.

The network has grown enough that we're kind of like Would you say it's growing exponentially? It's growing exponentially. I honestly think more and more people are just aware of the gym tours that we're doing. Like we said it at least internally at a certain point where we're like, oh, we kind of, we want to be the gym tour guys. And I think at this point, we are the gym tour guys. I mean, amongst other weird things that we are,

but that's one of the things that we are. Put it on the list of all the things we are. Add it to the list. we're the greatest best gym tour guys okay so that was brian shaw gym tour we also had another brian shaw topic in here okay so i got to get he was just on a mr beast video is something like world's strongest man versus 100 grade school kids or something like that i got i clicked on it just to watch like the first 30 seconds to get the mr beast pitch on it i have not got to watch the actual video you have the watch it though right i have watched the okay i just got to say my first just

thing from it that i don't get this about mr beast video obviously he does it because he knows what he's doing but the thumbnail is not brian shaw on it it's like if you told a i hey take what you know about brian shaw and give him an angry face and put him on here and i a i goes that's him and you look at it and it's like yeah i'm pretty sure that's brian shaw because it'd be weird if it wasn't also not him. And I don't understand why they do that. Like they got the guy. Why does it have to be this weird AI version of the guy and not just the guy? But that's how they do it. Don't understand it. I don't understand it either. I noticed that too. As far as the video, I like that there's a strong man video on Mr. It wasn't a strong man video. Here's what I would say. I guess this is

by design and I guess it's what people like and I guess it's what gets clicked. But the video is so ADD bouncing around on things. I can't stand that either. Holy crap. Like, and I suppose it appeals to like a younger audience, right? Or something like that. It has to. Probably a larger pool of the viewing audience.

And obviously he knows everything that he's doing. And it's the most calculated, as calculated of a YouTube channel out there that exists. So it's not like a critique for me matters. But I'm just saying as a viewer, I'm like, why is this so many things at once? It just feels like, no, we have to dumb this down and also do a thousand cuts because your attention span cannot stand more than four seconds of anything. Yeah.

And I don't like that style of YouTube. I don't like that style of editing either because I'm like, no, no, like I, I'm not that much of an idiot. I do have an attention span. I can in fact do things like this, like a long form podcast that goes for two hours with that. Like I can take it, man. Just treat me like an adult here.

It's insane. I don't watch his videos. normally so when I watched that I'm like holy cow there is a this is wild there was I think like eight competitions and the last one was the the strong man thing what was cool the coolest part about the video is they actually it wasn't just Brian Shaw they took 10 strong man uh I'm sure Brian Shaw hooked it up because they're all people that were at strongest man on earth and they're all wearing their strongest man on earth shirts okay and they do a tug of war versus you know like a hundred kids and they start off with like just Brian and then they go

to more and more of the until it's all 10 of them to battle the kids and see who wins each one and stuff. So like Martines was in there, Lucas Hatton, who else has been on the show that was... Do they actually call out the guys by name? Or is it just, here's Lucas and that's it. Do you remember? They don't really think they ever said anyone's name.

Martins had a funny bit in there, though, where he gave a little motivational speech for just like five or ten seconds where he was yelling. he's like all of the squats that we've done it all comes down to this you know it's kind of like wrap it up we got to cut more yeah yes yes and um but just the eight the the pacing of the video is wild just how it goes from one thing so quick you know i'm like there's no context hardly of any of it it's just rapid fire stuff crazy shit going on and i get it that that's the what it's supposed to be

and that's the appeal to people but it's wild Yeah, it's just the fire hose of modern day content. Yes. Yeah, I want to see Tug of War versus 100 Voltras. Ten strong man versus 100 vultras. That would be better. You have incredibly expensive video, but someone's got to do it. Yes.

But that's my biggest takeaway is that, wow, are all of his videos this crazy? And I guess they are, right? I think so. That's why, you know, I'd never watch Mr. Beast until probably, I don't know, I want to say it's a year or so ago. I watched a few videos and I remember getting done and be like, yeah, that's a lot. That's a lot to handle. And I don't think I've watched one since because I find the editing to be a little agitating to people with a just regular attention span. That's why I'm like, I can watch things that it doesn't have to be this crazy. Can you imagine getting used to watching that content and then someone being like, Cadd, now you have to read a book. You'd be like, no, but that's not possible.

Okay. I've still got a lot of stuff to talk about, but we do. Should we do an ad, maybe? I think we should at least, I think we should mention that we have a new drop coming up on Thursday before we get too far. Good call. Too far into it. We've had a lot of stuff to cover here, but we do have a new drop coming up on Thursday, the 23rd. There's four items in that new drop, all going on our website.

at 4 p.m. Western, Northeast, South Dakota time on the 23rd. That's that Thursday. The four items, are we going to show anything off on the show? I think we can maybe show one off. So, you know, at the time that this coming comes out, you still have a few days until anything's live on the site. I don't know if you have, do you have anything there? I don't have anything in front of me.

Okay. Well, I do have one thing. I guess I showed this off in the pre-show. We'll show it off here, too. One thing we're bringing back for the first time. First time in a long time is a patch set. We haven't had a patch set for quite a while until now. So we've got three different patches that'll come in the set.

The first one is the Massanomics lifting department patch. The second one is the raw power bison patch. The third one is the Silly Goose Barbell Club patch in blue. so when you order it you'll get one of each of those passages and they do have Velcro on the back I'll do that once on the show just for dramatic effect where it's got the hook and loop on the back

and then it actually comes with the other side of the Velcro that you could attach to wherever you want this to go so patch sets are back for the first time in a long time these are high quality woven border patches otherwise in the drop

there's three other things and maybe we'll just keep them a secret but there's a new, there's a shirt that is a new spin on an old favorite a new design based off of an old favorite shirt there is a piece of drinkware that could go almost anywhere

depending on where you might want to attach it and then there is a new coat in the drop. And you might want to even babysit this coat this winter. I'll say that. Anything else to give off on anything?

Those were all just cryptic and good. Okay, perfect. Just the perfect amount of cryptic. Cryptic teasers. How I like my clothing, cryptic. Yes. Yes. Now, what about some supporting our supporting members?

Let's do it. it. This is a relatively new segment of the podcast where we give back to those that support us. So if you become a supporting member, this is just one of the many things you get. We've already talked about so much of the other stuff you get by becoming a supporting member. If you are not a supporting member at this time, I mean, seriously, I wonder if this is the right button. Seriously, what would you be waiting for? What would you be waiting for? Maybe they don't know the web address. It's massanomics.com slash join.

Maybe that's what they're waiting for. Okay, that was it. That's what they're waiting for. Now there's nothing to wait for. So get signed up. We'd love to have you. It is the number one way that we keep everything going, whether, you know, just all, we talked about gym tours, just all the stuff we do, the podcast, everything kind of revolved around that supporting membership at this point in time.

One of the things we do is give back through this segment. Like this week, we had Big Reza, beat it in his first powerlifting meet. He went nine for nine with the 347 squat 209 bench and a 419 deadlift in his first. meet congratulations on that first meet PRs baby big frog got second place in the master's 283 kilogram class at IPF world masters championships he had a 635 kilogram total second place at IPF world masters way to represent big Cody competed in a highland games lightweights at the seaside highland games big damning Big Eddie and Big Kurt also all competed together at a Highland Games competition.

I don't have the results, but I can only assume they all did awesome, not to mention it is the most fun that you can have with your clothes on. That's what I was going to say. You took it from me. I bet they had fun with their clothes on. I think they did. Big Tyler Thompson, big old Tyler Thompson, got 10th at America's Strongest Man. His first pro show, 10th place, top 10.

Nice. Big Chris, the friendly neighborhood lifter, into that guy's house a time or two. Or just once. Yeah, just once. Literally one time. First place in his novice men's physique show, third in the open class.

It's good stuff. I can tell you from experience that that guy is dialed in. Yeah, his conditioning was on point. I would just about guarantee it. Big Alex Wes was this week's guest on the unpaid and underrated podcast. It is our braddy little sister podcast. They put out a new episode every week where they interview another supporting member. So additional thing you could get if you become a supporting member is your chance to be a guest on another podcast like Big Alex was this week. And

get interviewed, find out what brought you to Massonomics, what you like about it, what you hate about us, you know, all the dirty deets. So go give unpaid and underrated a listen. And thank you to all of our supporting members. How about a certified training facility of the week? We still have some of those? We haven't got through off of them yet. Not yet. I think there's still a couple certified training facilities around.

Just a few left. Okay. I'm wondering, last time we did one, we went to Random. Oh, yeah. Wisconsin. Wisconsin. Prior to that, Ohio, prior to that Kentucky, Utah, Sweden, Maine, Tennessee. Arizona, South Dakota, North Carolina, Delaware.

Where are we going to go this time? This is like a Johnny Cash song at this point. Let's see. Should we go to, let's go to, I want to go to a place where things are big. Oh. Things are usually pretty big in Texas, are they not? That's what they say.

All right. Do we got any good Texas photos? Let's see That's the thing Photos are a little lacking Very lacking in the Texas area That one looks nice But I've done it before

Definitely seeing some gyms here I don't know. Have we done this one? Have we done this one? what's this uh geisler's gym where you looking at that is in between austin and san antonio ah here we go um i don't think so this looks new to me uh geisler's gym okay this will be funny the day that we do one we've just totally done it before yeah have all these new revelations about it yeah our certified training facility map there's like over three hundred and 75 certified training facilities on there.

To get on certified training facility of the week, you need to have pictures of your gym. Email or DM us those pictures and we get them added to the map. If you're not on the certified training facility map yet, get on there. It's, I mean, it's how you get on certified training facility of the week,

but also cool fact, it is the number one way that we find gym tour when we go on our cross-country gym tours. So become certified. All right, this is definitely a garage gym. the garage door is a dead giveaway in case people are wondering how you know what it is. But once we are

in the gym, I'm seeing some things I'm liking right off the bat. We got a horse stall mat section on the floor. There is in the foreground Tanner. There's an echo bike. There is some type of I want to say like it reminds me of the Bells of Steel cable tower. I mean

that's probably what it is or something very similar and it's a plate loaded system and it is wall mounted which gives it a small footprint and they're pretty budget friendly too as far as those items go. Next to that, we have some power blocks

and kettlebells. It looks like the power blocks are on a homemade dumbbell stand of sorts made out of wood there. I would think it is made out of wood. You are correct. Moving along, we got some wall-mounted storage.

This also looks like a DIY storage option here for some barbells. We got an SSB. The neural handles make me think that it's probably a rep one, but I could be wrong there. A couple other just power bars. Looks like the Cadillac Bar maybe there on the end. Yeah, that might be it.

It might be the Cadillac Bar. Is it a smooth curve or is it notched like that? I can't remember. It's a smooth curve. Okay. Well, then it's not the Cadillac Bar. Yeah. All right.

We got the certified training facility flag proudly on the wall next to the don't curl on me, flag. Also, that's the Marine one up there, isn't it? Yep. One, two, three, four, United States Marine Corps. So he's either a big fan of the Marines or he was in the Marines. I would assume he was probably in the Marines, but you never know. Then we got the rack.

We got a, what is this, a four post? No, there's a four post with like a half rack kind of option on the back. Right. I don't know what you call that It's not a half right It's just the plate storage Yeah it just doesn't go to the full height But it still gives you the plate storage

Which looks nice Say tighten on the back cross member Of the plate storage is that With that word that go You can see the yellow Don't Curl in Me flag behind it Does that say Titan or what word is that? I can't tell

I don't know Okay And I'm not sure That might be a rep AB50200 bench probably that's what that looks like to me we got some drink spotter excels we got safety straps it is a flat foot so it's not bolted down or anything and then just judging by how black some of those plates look i think they might be strength co plates yeah it looks like he's also it's marine corps guy yeah so it checks out there are some bumpers down below but i'm yeah i'm

fairly certain those are strength co plates on the rack there which is a good choice and oh we got a separate angle let's show some of this a little better oh yeah yeah, I see what you're talking about now, that Titan, yeah, that is Titan listed across the back of those, like that cross member for the storage. You are right. Yeah, and that is a rep, AB50, 200. Oh, all of our suspicions are being confirmed. Those are, there's got to be strength co plates, too.

I don't know. Do we get it all? Yeah, other just random things I'd point out. He's got a little folding chair to sit in between sets. He's got a rainbird sprinkler system on the wall. And he's got a double stroller folded up behind the rack. The biggest garage space taker of all, the double stroller. The footprint on those suckers is just...

Talk about footprint on gym equipment. Wait until you start getting strollers in your garage. Strollers and children's bikes just heat up space more than any gym ever will. Yeah, you just got to have all enough kids of varying that you got a whole bunch of both of those things. And then you'll wonder why you don't have a 10 stall garage. for all the strollers and bicycles. He's like gym space. Oh, my gym space doesn't,

gym equipment doesn't take up anything. What I need room for is strollers. And I think, oh, I can just store it on the wall. But then I'm like, whoa, then the kids can't get it when they need it. And then I'm being annoying because I'm putting stuff away. So I guess we'll keep it down forever. Yeah, great, Jim.

Do you think you could get strong here, Tommy? Oh, hell yeah. We're getting hella strong in Gisler's gym. in Texas. One omission from Prior, I see it in the Discord. We talked about Big Tyler Thompson, 10th at World, America's Strongest Man. Big Tyler from Aberdeen got first place in her bikini competition. She got second place in open class.

Okay. Impressive stuff. Tyler's kind of running the table on things. Well, you know, it makes sense. There's so many people in Massonomics gym with bikini. experience that she was in a really good environment to prep for that show. Training a lot around a lot of seasoned experts. A lot of season bikini experts.

Ross. Probably got some members that have done a lot of studying of bikini competitions, if you know what I mean. Probably. Okay. This week's episode of the Massonomics podcast. This is actually our newest sponsor, kind of an exciting announcement here,

Elite FTS, newest sponsor, the show. EliteFTS.com. We got together with old Dave, our buddy Dave Tate at Elite FTS and said, heck, Dave, do you want to sponsor the Massonomics podcast? He says, boy, do I. And I've got something for you. It's called Discount Code Mass 10.

And your customers can use it on most things that they purchased from me at Elite FTS. And they will save 10% on all of those things. And I said, wow, we said, wow, that's a good deal. And he said, yes, get this. also even if some of those things are on sale already you could still stack discount code mass 10 on it and who said holy cow dave slow down you are giving away the farm right you're trying to keep you in business man and he's like nope that's what we're doing we're doing discount code mass 10 so even though it's our Halloween flash shale for five days with up to 50% off we're still validating discount code mass 10 so if you want 50% off short bands to use for whatever it is you use around the gym if you want to get some

affordably priced knee sleeves that are EliteFTS.com brand and still want to save 10% after that with discount code Mass 10, you can do it. And we said, all right, Dave, we're convinced, and here we are at this ad today. Thanks, Elite FTS. This episode is also brought to you by the Strength Code.

Tanner, you want to hit that String Code button for me? I thought you'd never ask. This is the strength company. We've set out to build a better barbell plate on American soil. We ended up here at Wisconsin's legendary Wapaka Foundry. With over 60 years of ironworking experience, the foundry had the knowledge, technology, and processes to build our weights to our exact specifications. The Strength Company plates are slim but rugged, smooth but easy the grip, and electrocoded for durability and to look great in your gym.

This is the next generation of American Ireland, only available from the Strength Company. Oh, yeah, the Strength.com. Get yourself some plates today. We just saw them in Geistler's Gym. You two can be like Geistler's Gym. Yep. wait we still got people in here do i got to kick them out kick them out and then i'll

redo the disturbed yeah they're totally killing the mood premature disturbance am i right don't be embarrassed it happens to everyone they said i read about it they say it happens to everyone on occasion and it's nothing to be embarrassed about that's right my doctor assured me it's nothing to be embarrassed about it can literally happen to anyone oh actually put scans in the waiting room that's okay yeah you can let him leave him there we'll let him rot he doesn't have that long to go he can hang out in there for a while all right did we get rid of him hit it oh oh baby you know what that means when you hear the sound of disturbed, not the sound of silence,

the sound of disturbed on the Massonomics podcast, getting down with the sickness. That means it's time to get down with our title topic. Tommy, what is our title topic for episode 498? This week's title topic is, is CrossFit still a thing? The title topic hitting at a blistering 53 minutes into the episode. Well, we had a bunch of secondary topics that had to be covered first.

Hence why we're not big fans of the Mr. Beast formula. Oh, God. Okay, yeah. This week's title topic is CrossFit still a thing? Tanner, is it? Is it still a thing? Are we going to find out? It's no longer a thing.

And that means that wraps up our title topic. When you hear the sound of lifting and drinking is all I know, you know, the title topic is beneficial. wrapped up. Sorry, we got a little out of control on the first topics. All we have time for is to tell you that CrossFit is no longer a thing. It's done. Just kidding. We do have some, we do have some things to talk about. You know, it's, it is a thing, but it sure seems to be less of a thing than it used to be, like compared to when we started this podcast. I was going to say, maybe, maybe we need to get people a little history lesson on Massonomics experience with CrossFit. Oh, God, you got the

history professor started to get over here. So if you weren't around for the first, let's say, 105, episodes or so, you wouldn't know that CrossFit was brought up every single week on this podcast. And in some weeks, it was a major part of the episode. You know, we didn't have any feedback on it. But one of the other hosts at the time, because there was three of us hosting the show, actually opened a CrossFit gym during that time. So when someone opens a CrossFit gym, naturally there will be a lot of conversations about CrossFit. Also, that was, what, 10-ish years ago. Looking at like 2015, you could say when CrossFit was about peak CrossFit, right in that window, too. We would have been talking about it in 2015, 2016, and 2017 would have been the years that we were talking CrossFit.

Yeah, and CrossFit was really on the up and up at that time, too. It was popular. It was very popular. Hitting it's stride, wasn't it? Yes, it was. And I don't know. I was seeing some things the other day. I saw a few things about CrossFit. And I thought, wait, is CrossFit still a thing?

I don't really cross pass. get the cross paths. I don't really cross paths with anyone that does cross-fit. I mean, I know people do it. But it used to be a thing that I would hear about fairly regularly. And over time, I feel like that has completely gone away. And I would even say this. I do know there are a lot of people that do cross-fit style training,

but they do it in gyms that are not cross-fit gyms anymore. And the idea of that 10 years ago, I think would have been a little unusual as well. And I think that that has been also something that's changed that we will touch on. as this as this segment goes on so where do we want to start at well there's a few different ways to slice the cat maybe let's start with some numbers if we can just to give a picture here um and it's hard because crossfit is a private company so you know they don't have to report certain

things that like a public company would so getting hard numbers on certain things is a little tricky but i guess the one piece of i think you have the same thing too is getting numbers on certain things. So this says in 2005, just to show you the rise of CrossFit, I think it started in like 2000, right? This says 2005, there was 13 affiliates. I don't know if that's true or not.

But then by 2013, it says there was 8,000 affiliates. So you can see that there was a major boom, you know, and probably about 2010-ish, when this started taking off. 2016, this says 13,000 affiliates, 2018, 15,500 affiliates. And then looking at the timeline, you can see 2021, COVID and everything going on. Everything going on.

You could say they got down to 9,400 affiliates, 22. This is saying 12,500. A rebound. A little rebound. And then you get to early 2025 and sitting around 9,900 affiliates. So dropping back down again. And if you look at that, based on these numbers, the peak is showing 2018. 15,500 to today, 9,900.

I mean, that is a pretty significant drop in the course of seven years. It also shows when we were talking about us talking about it on the podcast, we were really right in the heart of its biggest growth and right when it was about peaking. Absolutely. Yeah. That's what I've got that we're down under 10,000 boxes. That's also, for new and that doesn't know, we're going to outline a few special CrossFit terms that you may only hear in the CrossFit community.

And one of them is, they call their gym boxes. I go to a box. It's my box. So there's under 10,000 boxes out there now. And the box is obviously where you do your wad. Yeah. You do your wad. That's the workout of the day that you do in a box.

And then you go and you say, I am a man in a box. And then you do a little workout thing. It's a fun fact. A lot of people didn't know this, but what's the founder? Glassman, is it Greg? Yeah. Huge Allison Chains fan. And so, you know, he's inspired by the man in the box song.

And that's why he called his gym the box. Yeah. That makes sense. That is a true statement. Do not. Don't even need to look it up. Yeah. So why?

So it's going down. That's a fact. At least in terms of number of boxes. The box number is decreasing. That's enough, you know, that's a real measurable thing that we're seeing. So that's beyond just our gut feel. That's a real thing that you can be quant, that's quantifiable. And you could probably start to guesstimate what some of the reasons for that are, of it, of the number of boxes going down.

Here's one thing. Affiliation fees were increased. Well, I increased a number of times, but the most recent I've got, they used to be $3,000 per year for affiliates in the U.S. and that's now gone up to $4,500 per year. So almost $5,000 a year to call yourself a CrossFit affiliate box. Would you say it's probably because of inflation that they had to increase their fee there?

No. All the inflation associated with naming. Yes. Yes. No, I would not say that's the strategy. I'm sure they've used that excuse. Probably. At times, like everyone.

But that for sure, like, makes a gym owner reconsider it. If it's a decreasing cross-fit climate and then they increase their prices by 50%. That probably makes you reconsider it. $5,000 off the bottom line as a local gym owner is not nothing. Right.

Especially a local gym owner where there's no franchise rights and it's like anyone can do anything. So like you don't have any protection from competition or anything like that. That is part of the problem, though, too. Right. Yeah, so I guess that is kind of leads into the other point of also was CrossFit oversaturated at one point probably because CrossFit in their, I don't know, ideologies or their thought process is like, oh, there's a bang in CrossFit facility right here. Do you want to open one directly next door? You can do it, man. Like there's no rules on any of that. Like they'll let you do anything you want as far as the way I understand it as long as you can pay the fee and then have the coaches there. It does not matter how many. exist or how close.

So in a way, it can cannibalize itself in that scenario. Also, I think I've certainly observed this locally. Here was the trend locally within Western Northeast South Dakota. In 2010, we had zero CrossFit gyms. By 2015, we had one CrossFit gym in the town. By 2017, we had two CrossFit gyms. Now we have zero CrossFit gyms. those gyms both exist

but they're not they just remove CrossFit from the name they're doing the same thing So they no longer pay someone $5,000 per month to put cross For year CrossFit or yeah $5,000 per year to put CrossFit above their doorway

I think doesn't everyone kind of revert to like functional fitness or something like that isn't that Yes And that is another thing about CrossFit at the end of the day is there's not really anything proprietary to it You know, it is just, here's a Wad, I guess. And I mean, the proprietary part would be the CrossFit games, I guess, right? And I think they probably put out official workouts that are, but I'm like, that after,

everyone knows what the model is after a while. Like, we don't need your special, you're, we don't need the CrossFit, quote unquote, workouts. Like, we can figure that out. We're not idiots. Yeah. Yeah. So there's that.

Also, kind of along those lines, too. I think there's just been more competitive. there's two, the group fitness or group workout space. Like there's like F-45 and Orange Theory and then even home gyms too. You know, like home gyms, we've talked about this so much on the show, but home gyms 10 years ago were not super common. And now, especially as far as CrossFit goes, you can buy the stuff to start up a CrossFit gym in your home,

in your garage pretty affordably, especially when you consider that a lot of CrossFit Gym memberships are, 120 plus a month that covers a lot of equipment on a yearly basis. Yeah. Also, I mean, this is kind of what you mentioned. Because it is group fitness.

Like, that is definitely like, that is mostly what they're selling is the group fitness. It's group functional fitness is what that is. But there's just so many other options for that. And I saw something to even saying, well, there's potentially been a shift. You know, at one point, The time the group fitness shifted towards CrossFit, and that was very in vogue.

There's maybe been a shift now towards a softer, softer form of group fitness that's more wellness, more functional movements, low impact options. So I'm talking about like hot yoga, cycling, spin classes, spin classes, stuff like that that's actually growing in popularity. And people, you only have so many dollars, so many minutes. it's finite resources and you're choosing to use your fitness time with stuff like that instead of, because there's still group environments, so you're still getting that social aspect of it. But there's been like growing thoughts around like more low impact, you know,

that CrossFit may hurts my shoulders or whatever. There's a saying that's called health as wealth. Have you, are you familiar with the same? I'm interested. Okay. We'll put it on a shirt someday. there might be something there. But I do think along those lines is, you know,

what the health is well thing? CrossFit did definitely get a bad image for injuries. And whether it was true, I think it could be very a lot depending on who your coaches were and what your gym environment was and how competitive people were, how well you were being coached and trained, that I could see the injury rate varying wildly between locations. There's definitely a perception of that, though.

Oh, that was, that's always the thing. There's definitely a perception of that. Yeah, that's always the thing of like, oh, you're over the age of 30 and you're getting hurt. Well, you're probably doing CrossFit. Like that was, I mean, it was a meme, but it was also, I mean, for a certain reason, too, is that people are just freaking ripping power cleans off for reps

when they don't even know what they're doing in the first place and then they're getting hurt in the process. And there is an element of risk to any workout program, but once you start adding in speed and insane reps on more technical things, as you can see how injuries would be more common, too. But you talked about the open, too, because what do they have? You know, they have the big competition. CrossFit has the CrossFit Open.

The number of athletes registering in the open, the CrossFit Open, is down sharply in 2025. Estimates of 30% plus drop in 2025 from 2024 of the number of register. Did something happen in 2024? Yeah. So there's controversies

in leadership, safety incidents. Someone literally died. Disatisfaction, a bunch of affiliates. We talked about that. Disatisfaction among some of the top athletes, actually. Several things

that we talked about. But yes, also somebody died. So there's some pretty significant safety concerns there, too. Yeah, usually not a good look when athletes die. your competition that's right understandably down 30% this year which that's huge i would think i would think so too yeah yeah that's that's big and you mentioned leadership that's another thing

that if you look through the years it had been you know was founded in 2000 by what's it glassman and what's it i don't know these names jenai was that as i think it was his wife maybe okay and then they had they privately are they owned the company until like, what was it? Like 20, 21 or something like that where they sold it to private equity. And if there's one thing you need to know is when private equity gets involved.

That's when the business gets good. That's when the business gets saved. And private equity got involved in 2021. They got a new CEO. And then it sounds like that CEO is now out. And I believe they got another new CEO in 2024, 2025, like in the last year or so, they've gotten another CEO, which again, like when you start cycling through CEOs,

it's usually because you're trying to find something that works or something different. So also some leadership issues more frequently as time has gone on as well. Yeah, I would come back to just generally speaking, the path that what I've seen, the local CrossFit affiliates take where they just say, we don't need that. I don't need to spend $5,000 a year and I don't need the baggage and we know what we're doing. We know how to run a gym.

We know how to program for our clients. We don't need that. And it's not getting us people in the door. Like I feel like that that's the thing like at a certain point you needed that because people wanted to go to a gym that said CrossFit. And I just don't think that's a requirement.

They might want to do group functional fitness, high intensity training, but they don't need it to say CrossFit because everyone understands at this point that it doesn't have to say that for any reason that it doesn't do shit. Yeah, I think you're right. It's just, it has been enough time

that now people understand that even if something doesn't say CrossFit on it, there was probably a good chance that that was a CrossFit gym at some point. You know, we're back in the day, you know, 10 years ago you could have said, well, it's not a CrossFit gym. Do they really get what this is?

And now it feels like the CrossFit secret sauce has been examined enough that people just understand what that concept is. I would also say another thing that's always been kind of a knock in my head, I'm sure other people think this too, to CrossFit is that the barrier to be a coach is relatively low, you know, to, I mean, isn't it just you show up past a weekend certification and you're good to go? I think so.

Wasn't that all it is? I don't actually know the specifics. We talked about Tyler did it. Tyler did it back in the day. I think all it was was you just pay the fee, take the test, you know, which it's not just like a written test. like it is like a weekend seminar kind of thing, I think. I think it's harder to become a Masonic certified training.

But once you do that, you are a person. And, you know, granted, most of the people doing this, they're not a month into their fitness journey. But I don't think there's really any requirements outside of a past, like, like, yeah, you know, have 100 hours of coaching people or do whatever, like be in the space for a few years. Like, I think it's like, no, you just show up and do this. So also there, the barrier for entry can be relatively low.

can lead to some maybe subpar coaches, which is also an issue that affects anything in strength and conditioning. Like there's the barrier for coaching can be very low. You want to be a coach? Just put coach behind your name, you're a coach. Like that sort of is how it works and that's the joke with all those things. One other missed point.

We talked about maybe the shifted more hot yoga or spin classes or whatever, but high rocks, which has been a topic on our discussion for a while. I think Hirox is very popular. And I don't, we might, this might be a bigger topic for someday. I don't even know what this is.

I just saw this word appearing this year. And, first I thought, is this a CrossFit event I'm not familiar with? And I still don't even really know what it. I look to do it. I think it's just basically like a, I think it's a cross between CrossFit and a Tough Mudder almost.

Okay, that's the impression I got. And I think it's the same like five events. Like it is a standard. It's standardized thing, right? Yeah, it's standardized where it's this cardiovascular endurance event, but it also mixes in these other set events. And it's a timed thing.

So you can actually compete against yourself over time because how CrossFit is so widely varied. You still have these things like, oh, what's my whatever row or my how many cows on the spit? You know, there is things that they probably do repeatedly. But I think high rocks is very, I don't know very well. I'm just making some of this up. but I think it's very... That was what I kind of got out of. You can measure a little bit of research I did.

Yeah, it is a consistent. Like you can measure your 5K time against anyone across the world at any point in time. I think you can measure your high rocks, whatever against anyone else that's competing in it because it's the same. It's standardized.

And there are some people from the CrossFit world that are moving over to these high rocks. And I don't know if there's a rule that you can't do both. Or they like the IPF. Do they not let you do both? Or is it do whatever you want? I'm not sure how that works either.

Right. And I don't know if maybe there's, I don't know if there's money. in high rocks maybe there is like i don't know if the biggest competitions the winners if they're winning some money and that would draw over the biggest athletes because that would probably bring them over as much as anything um i don't know i've never watched a second of someone doing a high rock so i couldn't say i'm just picturing things in my head of what it could look like here i got the events do you want the events yeah it's eight 1,000 meter runs and after each run there is a

or maybe it's before, but, so each 1,000 meter run is separated by a, um, a physical event. Yeah, physical event. So there's a 1,000 meter ski erg, a 50 meter sled push, 50 meter sled pull, burpee board jumps, 80 meter burpee board jumps, 1,000 meter rowing, 200 meter farmers carry, 100 meter sandbag lunges and 100 wall balls. That's a very endurance specific. competition when each one of those is separated by a thousand meter run too that is yes very much so even way more so than crossfit because crossfit has some more specifically right there's actual

some deadlift ladders and squats and things like that like so you start with a thousand meter run and then go into a thousand meter skier then do another thousand meter run and go into a 50 meter sled push I don't know man that's just that's just like an endurance competition a lot of Cardio. Yeah, it's a lot of cardio. What were some of the latter events? I wouldn't even say you don't even get into what I would classically consider strength type events until event number six, which is the 200 meter farmer's carry. And I don't know what the weight is on that. You know, for all you know, the weight's 20 pounds. Also 200 meter is a long, you know, it's a long ass farmers carry. I can't imagine it's very heavy. And then 100 meter sandbag lunges, same thing. I mean, 100 meter lunges is a lot.

100 meters doing lunges. It must weigh almost, you know, like... Exactly. And then you end it with wall balls again. So it is just a lot of cardio-specific items. Actually sounds less intriguing to me than CrossFit. Because at least in CrossFit, you're like, oh, good. We got to the event that suits me.

Oh, no. Right. Or you could be like, oh, damn, that guy's really strong. Like, you're not a runner. If I would say you're not a runner, you're probably going to struggle at high rocks, right? You know, like... I would think so. People in CrossFit, they might not be classically running.

Here's the men's open kettle, are the men's open farmers carry. It's with kettlebells. The open weight is two 24 kilo kettlebells. So what do we all? 55 pounds. And the men's pro is 232 kilo kettlebells, so about 70-ish pounds. And also after you've ran five miles, I'm sure that really sucks, but. Yeah, you got to take those for 200 meters.

it's like a two it'd be like a two hour long event yeah it would be like you have to be right i mean it'd be like an hour and a half or two hours or it could be honestly that could be a three hour of it oh how does it scale does everyone do these eight stations it'd be a three hour event for some people i don't know like for sure because you're running an 8k at the very least which you know some people is going to take an hour and then you got eight events in there some of those are like it could easily be close to two two to three you need like half a day set aside to do a high rocks I guess just sit back and watch it just you only compete maybe a few times like people that do high rocks they're training most of the time or is it like nope I just do high rocks like I don't even know and here it is they just call it's on their website it says about the race so they just refer to it as a race you know which probably makes more sense than considering a strength event. Yeah, so if you do that, you're probably still training in a functional training group

fitness thing, too. I'm not sure how much your time you're really spending on hang cleans and squats and things. You know, I don't think putting down a lot of muscles advantageous to you in this event, right? Yeah. I mean, you've got to be strong to a certain extent. No, right, right. But I guess the point is it's just another thing that could be taking away from CrossFit time. Yeah, yeah.

The CrossFit time. yes uh are we missing anything on from our from our vantage point why it seems like crossfit is slowing down a little no i guess the last thing would be speculation on what the future is for it i guess i don't see it changing really i don't see it going away though like no i don't i don't think it will ever go away because yeah people will always want group fitness that community aspect of some kind i just don't think it requires crossfit as a brand to do all of that. So that's why I don't,

I don't see like the brand rebounding huge because I just don't think you need them to do all that. It does make you wonder too, if you were saying how there's this declining participation level in the open,

you know, does the CrossFit open? Is that the pinnacle of the CrossFit games? And if that starts to be less and less popular, do people, again, what? A tenth of a percent of people will ever participate in the open in any way. Right. But if that starts to be less of a,

spectacle, do people just, does it just take the whole CrossFit brand down a notch with it, too, that there's no, you know, like Olympic games of CrossFit. So then it's like, well, if this doesn't lead to anything bigger, like, what does the CrossFit name even mean anymore? I don't know. Maybe people don't think about that at all. Most people probably don't, but I could see at an aspirational level that it does give people something to look at.

Yeah. Okay. So it's still kind of a thing for now? I guess the takeaway is still. I think they're also in the process of trying to sell again. I think either that or they're looking. I thought I was reading. Maybe they're looking for another investor

or the private equity company that has it might be looking to offload it. You know what they say? Buy high and sell low. That's right. Now they got all types of tax advantages where they can just wipe off. That's true.

Yeah. You want the losses because then you can pay less in taxes. That's right. It's good. That's the trick. Like, oh, we're paying too much in taxes. Let's lose a few million dollars. Let's get some right off.

That'll save us. Okay, so that's CrossFit. But the real strength sports competition that everyone expects us to cover at this point in time is our annual recap of the Mr. Olympia event. people tune in all year. Some people only listen to our show once a year and it's just for the Mr. Olympia recap to get our take on

how the Mr. Olympia competition went down. Yeah, I mean, as they should. We have some hard hitting reporting on this. I assume you were tuning in closely. I was, yeah, yeah. I think I was with you actually. So obviously we were watching it together. And like just,

flabbergasted at the results. Yeah, just screaming at the TV. Yeah, so for quick results on the rundown, 10th place, Vatali Ugalilkov. 9th place, William Bonack, 8th, Tony O'Burton, 7th, Brandon Curry, 6th, Nick Walker, 5th, Martine Fitzwater, $30,000 prize money.

Fourth, Samson, Duol. bought a $40,000 prize money. Third, Andrew Jacked, $100,000 prize money. Second, Patty Choupon, $200,000 prize money. And this year's winner of the Mr. Olympia, I know nobody's, you all don't watch it because you just come here. You want to find out the results now. Drumroll, please, first place.

Derek Lunsford, $600,000. And in case anything was wondering, Tanner did not say any of those names wrong. He said all of them totally correct. So don't second guess him. Especially Vitaly's name. You go Nikov. You go to Kov.

I feel good about that now. Yep. Any thoughts and takeaways on this year's talent pool? My thoughts and takeaway are it's really to the point now where we don't have the gift. We don't got, I don't know. What was Kai Green's nickname? I don't know. I'm just saying, we don't got any of the class.

We used to be a proper free country. The Blade, Dexter Jackson classically, this is the time we hear where we talk about the blade. We don't got the gift. The blade's gone. The Shadow's long gone. I mean, the King's gone. But do you know what Derek Lunsford, Mr. Olympia's name is? I can't remember.

I know. It's the prodigy. Oh, the prodigy. Okay, well, it's not too bad. But my point is the classics are gone. We used to be a proper freaking country when it came to bodybuilding shows. And I don't even know anymore, man. I don't even know anymore either

$600,000 is a lot of coin It is a lot That's a payday It is a lot Men's 212 was Keone Pearson I'm not even going to mention any other ones Because you along with us Have never heard of any of those names

Who on this list have you heard of? What names? Eric Lunsford, yes William Bonack or whatever He was at the Arnold that year We went and took pictures He was the only bodybuilding show we went to at the Arnold. He was there.

That's why I recognized that one. Yeah. Okay. So Derek Glensford, Hattie Chupon, William Bonack. Brandon Curry. I know I've heard the name.

Nick Walker. I've heard the name there. Samson. Samson Duada. Yeah, I heard his name. Haddy Chupon. Or is like Samson.

I think it's Dada. Dada. Yeah, I think that's how you say it. Dada. I'm saying that wrong. It's Dada. I think.

Andrew Jacked, I think last year we made a comment like, oh, that's a good name for Bodybuilder. I'm pretty sure we said that. I don't know what he looks like though. Haddy Chupon, he's always in the top three, four, isn't he? Yeah, I think so.

And then Derek Lunsford, he won last year, didn't he? I'm not sure about that. If Haddy Chupon is one, two, or Samson, I'm not sure. And that is our Mr. Olympia recap for 2025. Yes, there was also some powerlifting meets and stuff that took place there now. too. I guess that's a thing. Did you know that? You've seen this? You heard about this?

No. That's good, I guess. Steffey Cohen had a return to the platform I saw, so it was... Oh, yeah, I guess I saw a little bit about that on social media. Quite the sigh on that. Yeah. I would hate to even discuss that. I could have swore at one point. I could go back and look, and it could have just been an accident.

I could have swore at one point it was, it was like weighed in and ready to compete are set USAPL national records. And my thought was like, wow, I can't believe the USAPL is doing a meet at the Olympia that seems kind of counterintuitive. And also I'm surprised that Seffi Cohen's doing a USAPL meet. She wasn't doing a USAPL meet, was she? No, but I'm pretty sure her caption said that.

Like, it's weird for me to read the acronyms wrong. And then that was not, it was like an IPL meet is what it actually was. I mean, again, not that that matters at all. But, yeah, that was just something I know. Gotta say for me personally It's got a little too much other stuff Going on to be very interested in Or power lifting

Anymore Right I agree I feel like I Some other things that need to be figured out Yeah there's a saying there right Like you need to Keep your house clean before you use something

I don't really know what the saying is But I'm just like Maybe don't even just do a power thing Just lay low for a little while longer. But what do we know? Yeah. We're also not set in world records. What do we know?

That's right. We're not setting USAPL records at the Mr. Olympia. Who are the Mr. Olympia competitors drug tested? Well, wasn't that always the thing is that they said, they said they were, didn't they? Wasn't that like in the 90s? Wasn't that like a supposedly a thing? I feel like it was, which is comical, but... Oh, yeah, totally.

Okay, Mr. Olympia, check. Okay, do we have anything else on the list that we want to run down this week? Oh, what are we on time? An hour 24. Okay, I could talk about this a little bit. Peloton. Have you seen this? You heard about this?

I did a ride today. Oh, let it ride. Have you seen what they got going on? old iron horse today. Have you, there's been some changes. Have you been paying attention to this? Yeah, it made me check into some, it made me go through some stuff when I logged in

because it had been a little while. Made you sign your life away. Yeah, what was going on? So first of all, you know, I don't know if you know, but the company is not doing the best. Right. And so what do you do when the company's not doing the best?

You come out with all. Even with our promotion. Even with, you know, what their problem is is they don't have an affiliate code for us. We could really hype them up if they had an affiliate. code you are in luck though we do have a this is actually breaking news we have a ton of affiliate codes now on massonomics website if you go to massanomics.com then one of our main pages of affiliates click on the affiliate link uh i'm just going to name a few that we have affiliate links for and

some of these have discount codes so go on our affiliate link site and you can see all of our discount codes you know some of them are sponsored the podcast like barefoot build fast formula juggernaut AI, macro factor, which we both use and talk about, you know, you can use discount code massonomics for macro factor, but then also other equipment companies that we now have affiliate codes for Rogue Fitness, Rep Fitness, Bells of Steel, Temple of Gains, PRX, Prime, you can use discount code, what is our Prime, Prime Fitness discount code is Mass 5 will save you 5% up prime fitness elite fts.com you know that's mass 10 the strength co bulletproof fitness gmwd dialed motion freedom fitness equipment we have discount codes and or affiliate links

for all of those so if you're buying equipment from just about anyone also amazon did i mention amazon if you're buying anything from amazon any of these companies just by clicking through our link on our website it's like leaving us a little uh we get a little something out of that if you buy something then. And it's not huge, but it's like leaving us a tip. We just turned the iPad back around to you, and we're not even going to ask you a few questions. All you got to do is just click through the link to get to something you're already going to buy, and then we get a little kickback from that for being your referral source of sorts. So check out the massonomics.com slash affiliates page and several others in the work. We're getting more affiliates in there all

the time and it's all all companies that we've either we either own their stuff or we tour when we do gym tours we check their stuff out and we you know they have stuff that we like and that we right the things that people have positive things to say about right right right I just hijacked it as an affiliate uh ad there but okay we're talking about Peloton but Peloton's not on the affiliate list so they did a couple things here and for people that maybe haven't been following along super closely lately we're big big peloton guys over over here uh was inspired by basement brandon's peloton video talking about how you can find used ones for like under six hundred dollars which is a steal on a piece of cardio equipment and then the flip side of it is you pay a

monthly membership fee which is 45 dollars a month which is a lot but if that's what keeps you doing cardio, I say, hey, health is wealth, baby. I don't know if you've heard the same, Tanner. That's what I always say when it comes to your health. It's because it's like, because I always say it. That's why. So health is wealth. If it's 45 bucks is what it takes me to do cardio on a monthly basis.

Okay, I'll do it, man. I don't care. And I did it. I can see why people like it. I've been riding that Peloton quite a bit lately. I do think it's fun. You've been doing it a little bit too. maybe you think it's fun, maybe not.

But Peloton recently announced hardware price increases. And they've also, I think, made some updates to the products for the first time in quite a while. But basically everything went up about 10%. Something's a little less. But the bike was 1700 or is 1700 now was 1,500. Bike Plus is now 2,700. It was 2,500. The treadmill was tariffs, I'm sure.

You know, with everything going on. The treadmill was 3,000, now 33. Treadmill plus was 6,000, now 6,700. Yow. Ro plus. Uff, duh. Yeah. Roe plus was 3,300, now 3,500.

So some big things there. And I'm not buying any new equipment, so whatever. I don't care. But the one that just gets you a little bit is the subscription was $44 bucks a month, $50 a month, baby. And $50 a month is, oh. I didn't know that. Yeah, it just increased. God.

And that's the one where already... That's actually out of very... I really have to even consider that at $50. I know. That's what I'm saying is 44 already felt like a lot. And we talked about this quite a bit. 44 felt like a lot. But in my brain, 50 is a mental number where 50 a month is a big number.

It's a big number. And I don't like that. And for now, what am I going to do about it? Nothing. I'm just going to suck it up and take it because this is the time of year. I'm going into wintertime now. This is when I really wanted a car. solution, but it will make me really think about it when the warmer weather comes around

next spring. I think you're right, actually. Like, I'm, that's actually the correct, correct way to look at that. I'm like, no, this could be worth it for me for November, December, January, February, March, even. And then after that, I'm like, do I continue, what do I want to continue to pay for that or not? That's when I will really think hard about it. Like a four month a year tool when you live.

where we live. Yeah. Or is it not just during those months, I just won't have the membership and I'll just use the, the nerfed version of the bike. Right. And then, yeah,

once, okay, so yeah. Maybe it makes it. And then it's your way to be excited about it for a month. Anyways. And you're like, yeah,

I mean, that's at the point where it's at when they're charging that much money, that's a lot for. That's crazy. I don't think that's, that's not a step in the right direction. I don't think so either. I mean,

again, everyone is just raising prices on everything all the time. but right that's an expensive one that is a very spending monthly fee yeah 50 is it 50 even well it's 49 49 99 I was rounding up okay yeah yeah and supposedly there's some AI coaching thing that I think the newer products have you know a camera that watches you do whatever and gives you some AI coaching feedback and I'm like, I'm sure that's great. I'm good with the plain ones here. Yes.

Oh, man. Them increasing that is so annoying. I wouldn't have suspected that that was, you know, in my ignorance, I wouldn't have assumed they were on the cusp of increasing that because I'm already like, I feel like you maxed it out here.

I know. I'm curious, what was Peloton original monthly fee? I want to know. What did it say? start at um the original monthly fee for the pelton all access was 39 but it was raised a 44 in 2022 and october 2025 it raised 250 so every three years we go up uh about 10% yeah for you know it'll be 70 dollars i want to know what the member base what happens to the member base when

they do that like oh there had to have been a bunch of well well we know with jims there's a lot bunch of people that just don't even know that they're paying for it you know because they've canceled it but there had to have been some people that were like yeah i'm out man yeah i bet that it's not can't be insignificant but even there if five five percent of people quit they're still coming out ahead though right right because they raise it by 10 percent so i guess that's a math equation that they need to, you know, the drop-off rate needs to be less than 10%. Obviously, we're not smart enough to run some giant company like this, but to me it's just... I don't know if they are.

Actually, actually, the numbers would say that yes, they're also not starting to run this. Peloton's member base dropped about 6% in the fourth quarter of 2025 to 6 million members. So did drop 6% according to some source, Yahoo Finance. Yeah. But there again, it is, well, so their net, their net revenue is probably still an increase for now, but is that a long picture play? I know, I know, that's people, it's, it is at a point where they do, you do, I shouldn't say they. Everyone talks about how expensive things are and just increasing prices gives people a reason to cancel things, you know? Right. Right.

And I think people need to be pretty price sensitive to how that works right now. Yep. I think I'm in your boat though though I'm like no this is we're actually going into the time of the year where I really have been looking forward to having this because it's our season of being able to bike outside is dwindling yeah even and it's dark it's dark so early now too and it's going to really change in a hurry here so it's dark just your window for outdoor activity gets so low problem because we bike to the bike to a park you know four nights a week probably it's like we have starting to have to come back early and early just because it being dark. Not that we've been very favorable temperatures, very favorable weather. It's been really nice, actually, but it has been. It is the darkness where it's like, no, now it's almost dark at 7 p.m. And like soon it's going to be six before we know it.

And soon it will be 30 degrees and 30 an hour winds and it's already just uninhabitable outside. So that just takes that out. Yeah, I guess I'll just. bear it for a few months but after that it would you know once it's nice again i could definitely see being hitting the brakes on that uh for a while but this would feel way different if you just drop the money like 1700 bucks you know on a new one you know what a slap in the face if you just did that god yeah that's if you just drop like i mean of course you're just going to pay for it then though oh yeah so what they know on on that too well it says the fourth quarter is their biggest

quarter which makes sense you know with holiday season for selling equipment So I'm sure that's why they're raising prices now. But yeah, if you just made the jump and now this all of a sudden you were like on the fence about it and then you're like, damn it, I'm in too deep. I have to keep doing it. But yeah, sunk cost fallacy. Am I right?

I don't know if it might be a thing. All right. So Pelotons, say to next week for when they increase prices again. For when they roll out an affiliate program. we really need a Peloton affiliate to start subsidizing this membership costs for us personally

they get a lot easier yeah okay if you're not checking out the YouTube make sure to check it out we mentioned the YouTube videos the gym tours and we've got more coming up

we don't even know yet which one we're going to publish next week I don't think it's going to be a surprise it's our channel we can do whatever we want we're going to spin the wheel and decide which one hopefully you got your crew gift

this last one was the cards. Here's a couple of the rare ones right here. Hopefully you got yours. Show us off what you got on social media discord, whatever you want. Show us what you ended up with there. Be prepared for our new drop coming on Thursday. Four new items, including

the patch set that we showed off. Anything else? The affiliates? Click on some of those affiliates. Just go through and click on every single one of those because they last for like a certain amount of time. Yeah. Yeah, just click on the, like, once every, once a month, put it in your calendar to go click on every single one of those, just in case in that month you buy something that we can get a key. Quick purchases and you don't think about it.

I'm not sure if that's the spirit, in the spirit of what those affiliate links are for. I mean, how is that different than anyone else saying click this before you buy? You're just saying preemptively have it clicked. So when you do decide to go buy, you don't got to worry about clicking anything. Right. Once a month. Is that in your calendar? What is it?

October or recording this October. over 16th, just every month on the 16th, have a reminder off in your calendar to click those 20 affiliate links. The cookie, the browser remembers it for about 30 days. You're good for the month then. Then you just do it again on the 16th. And then if you ever buy something from any of those companies, we get a few bucks. Something like that. That's the theory. Yep. That is the theory. I think that's also the practice too. That is, that is how it is, that is the practical application of that. Then we'll be millionaires in no time. That's right.

Do you got one more ad to hit us with Tommy? Yes. Racking through my brain here. No, I started with them. Went to the Strength Co. Now we are on to Texas Power Bars. No. No.

I don't read that one. What's the other one? God. Brain. I'm so confused. Barefoot shoes, Elite FTS. It's so late. Strait Co.

Right now. What did you read first? Build Fast Formula? And then what did you do second? How do we get this far? Never forget them and now we can't remember them. The Strength Co. Oh,

we did that one. You know, there's only one way to find out here. Go to our affiliates page. Nope. Go to our YouTube video and see who we have listed. I don't know why. Oh, Juggernaut AI.

Oh, my God. Wow. Yeah. Oh, whole. I used that, I used that literally. See, what's messing me up is we switched who reads what about a month ago. And ever since then, I actually have to think about it now. It might have been like three months ago, but yeah.

Actually, you're probably right, yes, yes. All right, Juggernaut AI, not to be forgotten anytime soon. They are the smartest program for you. They deliver principal-based coaching through cutting edge technology to help you get the best results in the gym. Since 2009, Juggernaut has been your trusted training resource, helping tens of thousands of lifters reach their goals from beginner to world champions juggerna AI has the tools to help you and this is how it works you download the app you tell the system about yourself it's going to ask you your age weight height sexual orientation

age sex location just some very very your core interests very private details where do you see yourself in 10 years what turns you on just all things very relevant to your one's a captures those items, then it's going to create the program for you. I might, it's been a while since I registered. I might be, I might be off on some of those questions.

What type of pornographic material interests you the most? Just, you know, some pretty standard questions. Just the basic boilerplate stuff. Things are used to when you sign up for any website nowadays. Once you tell it about yourself, then it's going to make an individualized program

made specifically for your goals. Once that program is created, you're going to check in with the app every day before you start lifting. You're going to check into the app after every set. Tell it how it went, how it felt, and it's going to make adjustments for you every step of the way. So the days that you're feeling good, you're going to tell the app that and the days that the weights feel in light, you're also going to tell the app that.

And it's going to say, you know what, you're feeling good. The weight's feeling good. Let's give you a little more. This is one of those days. And that's where you're going to really find those gains. The days you're not feeling too hot, you're also going to report that. and it is going to scale back and adjust the weight accordingly so that every week you're at your peak level. You're never getting overtrained or undertrained. You have the optimal program built

for you. If this sounds interesting to you and it should, I highly recommend it. I've been running Juggernaut AI for years. I love it. Head on over to juggernautai.com. That is their website. Use code massonomics and you can save 10% on the lifetime of your membership. The discount code only works on the website though. So juggernautai.com. Code Masonomics. Thank you, Juggernaut AI. Glad we didn't forget Juggerna. Oh, man. We just had to start this whole episode over. Talk about a brain fart.

Farted right in our brains. Big time. Ripping ass right in our brain holes. That's right. Brain fart. All right, let's wrap up this pony show. Tommy, where do they find you at? You can find me at Tomahawk underscore D.

You can follow me at Tanner underscore Baird. You can find me in The Dean. Most importantly, make sure to follow Massanomics at Massonomics. See you.