Massenomics Podcast - Ep.195: 2019 The Year in Review

Episode Date: December 30, 2019

2019 was a big year in the world of powerlifting and strongman.. but it may have even been bigger for the world of Massenomics.  Hybrid Performance Method: https://hybridperformancemethod.com/ and use code MASS to save 5% on all programs Lifting Large: https://www.liftinglarge.com/ and use code MASS20 to save on Lifting Large branded products Spud Inc.: https://www.spud-inc-straps.com/

You know, thanks for what you do with your podcasts and all the rest. You're doing a great job. I hope everybody keeps tuning in. You get a lot of good info, a lot of insights, understandings on how to get strong, how to stay strong, how to use your strength. You do a great job, dude. You make things better than they are in real life, I think.

If you don't follow Massanomics, y'all do it. Social media, website, everything. Massanomics! Massanomics! sign everything massonomics welcome back everyone to episode 195 of the massonomics podcast we are the lifting podcast about nothing today's episode of the massonomics podcast is brought to you by spud ink the goal of spudding straps is to make products that support sports performance and help everyone achieve their training goals they make products that support sports performance and help everyone achieve their training goals.

They make products that last forever, won't bust your budget, and most importantly, lead no doubt about success when everything is on the line. Check them out online at spud-ink-straps.com. This episode is also brought to you by Hybrid Performance Method. They're your one-stop shop for all things fitness and online coaching. Whether your goals are training-related, nutrition and body composition-related, or both, Hybrid has a program for you. With dedicated and experienced coaches in each strength and fitness discipline,

you can rest assured that you're in the best hands possible. Use our discount code MASS, in all caps, for 5% off any training or nutrition memberships for the life of your membership. Visit HybridPerformanceMethod.com. Today's show is also brought to you by Lifting Large. Lifting Large is your one-stop online shop for powerlifters, strongmen, Highland Games athletes, CrossFit athletes,

and anyone that lifts iron. Visit liftinglarge.com today. There is free shipping on any orders over $60, and 99% of those orders are shipped the very same day that they are placed. Thank you to our sponsors. We'll hear more again from you later. Like we said, this is episode 195. 99% of those orders are shipped the very same day that they are placed. Thank you to our sponsors. We'll hear more again from you later. Like we said, this is episode 195.

I'm one of your co-hosts. My name is Tanner. Your other co-host is right over here. And my name is Tommy. We're the co-hosts of the Mastonomics Podcast. We're co-owners of Mastonomics. Tommy also is owner of Tommy D Creative. So if you ever are interested in anything creative.

Oh, a little bonus ad. Yeah, yeah. He would be the guy to talk to. I am that guy. When it comes to design, websites. Marketing plans. We can make it all happen. So that's Tommy D Creative. And you can find that at Tommy D Creative on the internet.

That's right. Tommy D Creative. It's all there. Is it TommyDCreative. the internet? That's right. TommyDCreative. Is that all there? Is it TommyDCreative.com? It certainly is. Seems like it could have been almost something that was taken in the internet. It almost could have, but yeah, it wasn't for whatever reason. So I took it. Score. I straight took it. What do you think about the internet sites that use dot? You can almost use dot anything now. There actually is almost uh that is a common i get a

question i get fairly commonly with people when they want to do a new website because you're starting to see a lot more of um like i for example i think there is like a dot creative extension so i could have done tommy d dot creative yeah and i think it gives you some cool options uh especially like new startups they're starting to do a lot of different things like.tech,.io,.all types of other. .bank is a popular one. .bank,.co even. There's just starting to be a lot more extensions that give you options for domain names that could potentially be taken. Do you want to get away from com though?

The thing is, yes, there is that level of familiarity with it. Like.creative, what is this? Is this the internet still? that level of familiarity with it. And so I do think... Like, that creative. What is this? Is this the internet still? There's definitely a certain level of older people that don't understand that concept at all. And so I do think you have to be cautious. What's that called? It's like your top-level domain.

Top-level domain. Okay. And there is... See? He knows what he's talking about. There's almost an infinite number of them now. There is a... There didn't used to be.

Yeah, yeah. They're opening up more of them all the time. But it's definitely something you can use to set yourself apart. I think some people need to think about that option. But I would still prefer, in most situations,.com. Yeah. Just based on just the foundation of what it is. That'll probably change more eventually. eventually anyway it will and it already is even compared to a few years

ago it is a lot different but yeah something to keep an eye on without a doubt yeah so here we are back in the saddle tanner god i feel like we haven't done a podcast in minutes it has been minutes but because we are professionals we have a turnaround time of just minutes here. So we are right back at it. You guys listening, this is 195. We just actually recorded episode 196. So we know what happens in the future. You guys don't know yet what happens in 196.

We're coming back at you to do 195 now. So this is a bit of a time warp for us. We've never done this before. Now we can really lord that over them. Like, we know what 196 is. Just wait till you find out what happens in 196 if you like 195 you are going to love 196 and if you don't like 95 195 you're probably also going to love 196 you're still going to love 196 yep you're not gonna because 196 is our first episode of 2020 so you know we're coming in with a bang. That's right. And you know this is our last episode of 2019,

so we've got to go out with a bang. It's like two bangs, Dan. Bang. Didn't we say that? I was going to say, I might have said those exact words in episode 196. You'll have to wait until that episode to find out, though. So true.

I think we did that exact same shtick. Just slightly in reverse. Yes, we did. But same shtick just slightly in reverse yes we did so but this week we are going this is coming out like the december 30th december 31st right around right around that first year so we're going to recap 2019 a little bit right and uh we have i always think that the end of the year is as you get older, you, I think you take more, you can realize the value of reflecting back on a year. I mean,

when you're younger, just like, all right, another day, another, another day, another dollar, right?

Another day, it's own lift shorts. But as you get older, you, there starts to be certain professional things in your life that happen. Personal things that happen. Just a lot of – Well, you just start to get older and you think more about like –

Well, as cheesy as it sounds, there's been a lot of – a lot of growth does happen over a year. Right. And it's really easy to like miss out on what actually took place. So that's why I kind of like the end of the year. It's like what actually did happen this year? You can get in a thing where a time period of a week can seem like, or even a month, it can seem like, oh, that month wasn't good.

And then you're like, well, actually, but in the scheme of things, that was a very small thing. And all the months around it could have been amazing, you know? And the best part probably about the whole end of year thing altogether is it gives us a defined podcast episode every year. It does. Talk about what happened out of the 52 podcast episodes we have to make we know for sure one of them can be a

recap one can be a recap one one or two can be about the arnold um outside of that wow we got it we got a lot of thinking to do so yeah so this is one of the we can just phone it in i'm i'm going to go on autopilot for the rest of this episode. All right. But yeah, I think the first thing we want to talk about is just Massanomics year in review. Which is crazy because it goes without saying this was our biggest year. I mean, every year we've ever done has been our biggest year in every way possible. But this year really feels like it was a big step.

It was like the step. Yeah, like Masonomics was always kind of a thing just for the fact that a gym existed. So there was a gym, so that kind of makes Masonomics a thing. Still the easiest way for me to explain it to most local people. Yes, absolutely. Oh, it's just a gym. And starting last year, it was like, all right, it's also a gym,

and it kind of has an online presence through a podcast and a website and social media there's some apparel but this year was the year that that side of things really really became a thing that and it's like the biggest thing really yeah by far at this point you know i mean we still have a we have the gym but the gym is is just what it is. It's not going to change. It's a gym. I shouldn't say it's just a gym. It's an awesome gym.

Oh, yeah. But it's not like it's a gym. We're not taking over the world with the gym. And it's not trying to recruit 100 members. No, no, no. It's not trying to open up a second location. It's not trying to do any of that. It's the awesome home base where we can all go and lift and do things but yeah the uh the online presence is where things can really start to be exciting and have an impact outside of a gym with 40 some

members you know yeah for sure and really it is crazy how much that changed in the year because if you think back a year it's pre-arnold it's a year ago today we were almost just we had just probably slightly maybe a couple months ago from that, made the decision to even go to the Arnold. And that was a crazy idea. It was a crazy idea, really, wasn't it? It was absolutely a crazy idea. I remember you calling me to explain it to me.

And I wasn't even 100% sold on it, but I was like, I believe this could be a thing. Well, yeah, it's like the numbers if it goes good the numbers could work as a break even so we should try it out and i remember the time thinking like god it's not in our wheelhouse no right right and even even from the time when we first made the decision to the time we went to the arnold things also trains changed drastically oh yes big time so it became which you know making the decision to go the arnold is something you have to do like five months out right luckily for us that five months things changed in a very

positive way it was a big growing so it's like all right yeah like we can definitely go into this and like we felt pretty good on the way there we're like we're like much different than we felt even making the decision we yeah massonomics was just in a very different place yeah over that time very fortunate for us we made that call, though, to do it. I think having not – we would have gone to the Arnold either way. It wasn't to go to the Arnold. It was to have the booth for the first year. We'd been there two years prior, but to actually have the booth.

Had we not had the booth this year, I think we still would have made great progress, but we would definitely not have made the progress that we did. That having the Arnold booth really – Was the catalyst for the year. catalyst for the year yeah that set the pace for the year it did and I think it was really good exposure for us too like it was absolutely you can't even value yep and when I when I think back about what massonomics was like ending last year it was ending 2018 it's like oh sales seem to actually be kind of picking up here yeah like it was November and December of 2018 something's going on yeah this actually almost seems like it's like, oh, sales seem to actually be kind of picking up here. Yeah. It was November and December of 2018. It was like, wow, okay, something's going on here.

This actually almost seems like it's becoming a thing. Right. And then it didn't really slow down in January or February. It was like, okay, we have some momentum going into the Arnold. And that was when we had a few new t-shirts design come out right away, like right at the end of 2019 or end of 2018, beginning of 2019. Bench heavy was towards the end of 2018.

Buddy light, I think was very beginning of 2019. And so we had some momentum riding like with just positive reception to the t-shirts and going into the Arnold and the response we got at the Arnold just from meeting people, we realized like, all right, this is more than just a,

a few local people listening to the podcast. You know, we have numbers that support that, but you don't like, it's just, it's just numbers on the TV. like all right this is more than just a a few local people listening to the podcast you know we have numbers that support that but you don't like yeah it's just numbers on a screen yeah yeah anyone can post a photo on instagram and have 100 likes but would you have would 100 people actually stop and talk to you about it and that's kind of what we're doing it's like yeah we know we can post things and there's numbers and analytics to support that people are engaging with this but yeah you don't know really and like the first few people that actually made jokes about the lift shorts i was almost like taken taken back by it because i thought they were almost being

serious like 28 dollars yeah and it's like oh no they are in on the joke which is a newer joke at the time at this point it's like well of course everyone gets that joke yeah and so at that time for people to be in on it's like oh this is a thing yeah like uh what's the lifter's name uh jordan dad dad dad bod dad bod 220 yeah yeah i think it's jordan gerald or might be mixing that up a little bit so he came up and he's a pretty hardcore lifter you know it's like you describe it as he came up and he stoned faced and so it's like are you really charging that much for your shorts or something like that? And it's like, and then he laughed or, you know, it's like, oh, it's like, oh, he gets it. And that was what like opened up to me like, wow, people are in on this thing and they're real people. It's not just like this thing of people in imaginary internet land.

And people like came up and wanted to take pictures. And I mean, that's happened before a couple times. And like not to try and make ourselves sound cool. Like I'm not saying that to be like, Oh, we're, we're cool.

People want to take pictures with us. It's just kind of a fun thing. Yeah. We always just, this whole thing we've always approached with a very like cautious, like it's a dumb hobby. Like that's kind of always been our mentality. Not that we don't care.

Like we care about it a lot, but we always think like we probably care about it way more than anyone else. Right. So like to see anyone like taking an interest to it is just hard to comprehend. And then we get to meet the Alabama guys there and the people stopping by our booth. Not just people that respect and are fans of Masonomics, but even people that we've looked up to. And that they come up and Julius Maddox comes up and he's like hey yeah all right and we're like oh julius matt like it's like oh you really you actually i mean

you probably like massonomics on face or on instagram but it's like oh you actually know yep that this is a thing and even like the just like one of the first people that even stopped at the booth the entire time like the very first people was like the people from spud inc yeah and like getting to talk to him is like oh they do know like what we're doing right right like not just like you took a few pictures of a bow tie one time like they actually are like on what's going on it's like oh no we fought we it's like i don't know if they said it or but someone's like oh no we i listen to the podcast i know i i know what you're like i try to explain things and they're like well no i know that we listen to the podcast every week. And it's like, oh, I guess somebody does.

You know, it's like, yeah, I suppose you are. And then at the end, having people like Meg Squats stop by. And not like her walk by and us be like, oh, hey, Meg. She like comes over to the booth. Yeah, like she made the effort to come talk to me. Like that was just, that was mind blowing. And that was really, it was eye opening to know that like we're coming up on people's radars. Right, right, yes. And that's what really probably 2019 more than anything was like the year that, all right. it was eyeopening to know that like we're coming up on people's radars. Right.

Right. Yes. And that's what really probably 2019 more than anything was like the year that, all right, maybe other people out there are aware of what we're doing. Right. Right. And you almost have to,

like for me, it's part of it. Y'all, uh, the, what do they call it? Like imposter syndrome where, uh,

where you, you feel like you're just faking it. Right. You make it right. Right. And it's. Right. Right. And it's like, I suppose we kind of are. And at a certain point you have to be like,

Oh no, we actually, we're kind of in that group, you know, where it's like, yeah, I guess we are. We're not just,

and I, and I feel like that's what it'd be like going into 2020 a little bit. When you look at the Arnold specific specifically, it's like, no, no. And now we're not just like getting our foot in the door and wedging ourselves in there and,

and trying to make a, make a make a home for ourselves or a name for ourselves it's like oh yeah we're one of those it absolutely makes sense for us to have a boot yes we know we are selling more than a lot of booths here that aren't selling anything what like how you know we don't have to talk about the numbers but as far as sales goes and stuff i don't know like if if you did a baseball analogy whether we hit a single a double a triple or a home run we hit, a triple, or a home run, we hit between a triple and a home run probably.

For the Arnold? Yeah, for the Arnold. And the year, really, if you start to look at that too. But I was just thinking of the Arnold. I think maybe it was a triple because there could have been, there was some pie in the sky things where it's like, are we going to sell out of everything? It was a mix of like

the the scale was all right we're gonna go we're taking a shit ton of stuff and we're gonna come back with a shit ton of stuff which would be a complete failure yeah or we're gonna go and we're just gonna sell all of it and we'll run out and be like why didn't we bring more stuff right which is like a win but also it's like damn i don't plan that yeah and i mean we didn't get to the point where we just ran out of everything we ran ran out of a decent amount of stuff. Right. There was, we were selling out of things, but it wasn't like it was all right.

Our shop is gone. Everything's gone. Like that didn't happen. Maybe, maybe this year will be the year that will happen. But we were still very, very happy with that. It's still a good problem.

It's, you know, you failed to plan something probably correctly if that happens, but it's still, that's the better alternative than the not selling anything and coming back with all of it for sure yes absolutely so the arnold was a success and it was definitely a springboard for the rest of the year and we i mean we saw that from from followers from like engagement online sales online just like pretty much any metric the we saw that the arnold was kind of the spring pad for all of it it was for sure

and when you talk about like the social media or specifically instagram because that's the most important one for us yeah over 2019 it was a huge growth i mean you could look at the exact numbers but we probably doubled like the number we like i think we had just just gotten above like 10 000 shortly into into 28 or you know, close to the start of 2019. And we're going to finish 2019 with like 25,000. Yeah. And that doesn't mean everything. No, it doesn't.

But it's just pretty steady. Like every month of a thousand plus, you know, new followers. And that's just legit. People that are interested. Yeah. Like us just getting the message out online and people like finding our stuff and engaging with it and becoming followers it's not buying followers or anything like that no it's just it's just us doing our thing and people still finding interest in it and new people coming on board all the time yep yep for sure and that and it's it is so easy

for me personally to get wrapped up in those numbers and be like, ah, this is great. But it's still cool. Yeah. It's still a positive. And we will be the first to say, we've had posts that have crazy amount of likes for us, like thousands and thousands and thousands of likes. Yeah. That as far as the business side of things go, do almost nothing. It's hard to say that that post even did anything for us business-wise. It might have got us 50 new followers.

Which even that, what did that do? But we've also had posts where they've gotten under 100 likes. But turned into actual dollars and cents. And we can say, yeah, they've turned into very real amounts of dollars and cents. And so that's why those numbers are you try not to get like too invested because they are very relative right very for sure but it is the bigger number the bigger potential you know like if we have a hundred thousand followers more potential there to turn that into more at the end of the day for sure so it's nice to see that go up definitely yeah and then this year was again

great for the social media side of things but But looking through the rest of the year, this was probably, I think it's safe to say, the most new product we came out with in a year by far. If you think about it, the Bench Heavy was the last thing we came out of in 2018. So everything after that, which... And I can't even keep it straight anymore. I would say Lift, Shirt, of course, was before that. Huge Life was before that. life was before that so bench heavy was 2018 maybe we did did the lift shorts come in out in 2019 or 2018 i think it was the

end of 2018 okay okay so if you take those four things almost everything else came out after that yeah so it was a big like buddy light curl hard, Curl Hard, which is something that we have a few, we kind of rolled that in and out in 2019. Uh-huh. The Deadlifter. Deadlifter, yeah. The Black Lift Shirt. The.

Oh, we had the Black on Black Bench. Yeah, the Black on Black Bench. We had the Bench in 315. Bench in 315. Don't Curl in Me. The Crispy Boys. Crispy Boys. With all of our cans on it.

The Joggers. Lift Shorts 2.0 we had some new flex flasks in there we had some new sticker packs i think we had maybe a new set of koozies in there breaking parallel shirt in parallel the jefferson deadlift league church is actually going to get here in 2019 yep and the jefferson deadlift the jefferson deadlift didn't exist until yeah that's as far as we're concerned. The early inclinations of it first started to come around in early 2019.

That was coming back. That was also an Arnold Springboard, really. Like the Jefferson Deadlift in general, that didn't come around. And the Jefferson Deadlift and the Don't Curl in Me and really the lift shorts thing are three big things

that almost took off in our culture. Took a life of their own in 2019 yeah yeah yeah like especially the jefferson deadlift the lift shorts and maybe slightly smaller don't kill me their own memes right yeah it's like we watched them grow up they turned into their own memes we did yeah that's it's hard actually now like saying that out loud like because we we didn't put a ton of notes together on this we're just kind of speaking off top of our head but yeah you do forget like looking back like how many things actually did come into existence right like flags we didn't have flags before 20 that was a 2019

that's new for sure most of the banners in general are new we might have had the lift banner before that and that was about it yeah we are just awesome tanner we just i just want to pat myself on the back the world this year podcast wise to change as we brought on sponsors for the very first time that's a huge change that wasn't here you know towards the last few months of 2019 podcast numbers also picked up in 2019 pretty considerably if you looked at end of 2018 to where we're at today you know it's never never one do you look at an individual week and go wow we tripled our audience yeah like that's never one. Do you look at an individual week and go, wow, we tripled our audience in size. Yeah, like that's never been the case for us.

Actually, with anything we do, it's never been like, well, this week was the week it all changed. I mean, the closest you could say to anything like that would be like the week we went to the Arnold. But for us, there's never been like there's that one thing that went viral and everything's different now. It's just always been a slow, consistent, steady build. That is exactly what it's been like one brick at a time for sure and for anyone that's out there that's waiting for that one dog i think uh i think the pizza arrived oh and the doorbell went so the dog went off smart dog uh what were we talking about uh oh for anyone that's waiting for that one viral moment like if you have a company maybe that's comparable to this for anyone that's waiting for that one viral moment like

if you have a company maybe that's comparable to this or anything that's in this realm that almost i don't from our experience at least that doesn't happen it doesn't exist like we even talked about in the beginning like we kept thinking like all right we're gonna have one yeah somebody's gonna share that that goes viral and and yeah we had a lot of people share stuff like we've had a ton of people but in our experience a share on instagram it's a good thing at best can be good for a couple hundred followers maybe yeah like i mean that we're talking best case scenario and we've had every you know like you name it that power lifts are you know that basically the who's who of powerlifting has shared one of our posts at

some point something any any thing that aggregates things shared it i mean even go back two years ago when we had the video of thor breaking the oh devil's record with yeah that was on and i mean we got quoted on uh the adam carolla podcast right they said oh as reported by massonomics and barb and posted it and that video got shared like crazy yeah it hit like over a hundred thousand views for an us at the time. It was like, whoa. But that like didn't change business. No, it didn't change it at all. The metrics online blew up for it,

but that didn't really do anything. No. And that to me would be the one thing is if you're like starting a business or trying to do anything online with the hope that, all right, we're going to have one thing go viral and that will be the changing factor, don't bank on that.

Like that can happen. That is a thing. Things can... Oh, yeah. People can get found and discovered. Don't base your hopes on that, though. Yeah, that really is a version of hitting the lottery. Right.

Yeah, yeah, yeah. To just the success of your business, you're banking on a lottery hit. That's not a sustainable plan. What is sustainable is doing something every day that will have the potential of making an impact. And if you do that every day over the course of a year, you just laid a lot of bricks. Then you sit at the end of the year like we are right now.

I'm like, wow. If you think about the change from A to B, it's huge. But we posted two times a day to Instagram for 365 days for the year. Almost like to a T. We put out a new podcast every week to a t every same day to podcast on sunday nights on video monday mornings on audio every day for the year which we had also done for the last three years prior to that you know like three years right and same way with instagram like i think maybe in instagram we got better about that in 2019 but i think even

in 2018 we were maybe hitting close to that, but it really, really took off. But yeah, just like what you're saying, it is really the brick-by-brick approach. That's what works for us. Yeah. Because even one of those big shares, it always seems cool at the time, but it's never the thing.

That's the only one you can have a control in. Yeah, right. Do you want your business to be based off of what other people are going to do with it or things that you can actually control? And things that you can control are how often I'm going to post, what I'm going to post about, how often I'm going to produce content and regularly publish it. Those are things you can control. You can't control if things will or will not go viral. And we do gear some of our stuff towards getting those shares from those people. But we make those connections too. A lot of those people, we've talked to them in real life. And they're like, getting those shares from those people. And also, but we make those connections to a lot of those people.

We've talked to them in real life and they're like, Oh, we know those guys. And then, so then they're like, yeah, I'll put this on my page. They're pretty cool.

And they made this thing. And like, I'm down with that. You know, I'll throw them a bone. You know, it's kind of, that's what it comes down to.

But I think those actual, whether it just is an online thing or in person, we make like a real yeah make connection with someone real relationships yeah yeah and then that pays kind of pays back to us in return through those shares and all that stuff it it works yeah yeah and that's the roadmap that's all anyone has to do i mean really that's what it is yeah you know that's the old thing of not saying we're an overnight success by any means but no if someone was to like look at being like oh you know what they're doing seems to be working for them it's like oh yeah it really worked this year and all it took was four years of work

leading up to that one year to be like oh that was a there was like a good right a year where things started to like make sense and click because just like the podcast that maybe it took off quote unquote this year but we had the three years prior doing the exact almost you know the very similar thing it just it took that long to build it up to a point where we can get quality sponsors for the show that fit into what we do and there are actually companies that we want on the show we want to write with right yeah yeah yeah so what what what else we kind of talked about the apparel we talked about the arnold we talk about the growth of social media the growth of the podcast is there much else in the the

growth of our world i guess from a business behind the scenes we've you know with any of the apparel growth it requires a lot of stuff on on both of our parts to facilitate that working with manufacturers yeah yes we've learned a lot this year as far as that stuff goes for sure we absolutely we absolutely know a lot about getting t-shirts printed through various producers across the country and yes and the prices that go with that and yeah the the language and the lingo and what to expect and yeah what we what we know going into the beginning of 2020 is much better than what we knew at the beginning of 2019 and it's all that stuff it makes us be able to be more profitable

and be able to continue to do it for longer i think just make more t-shirts right yeah come out with more ideas because we have better relationships with vendors that allow us to try different things where that wasn't always possible in the past either right so yeah overall the year was it was a win in every sense for us yeah absolutely it really was for sure and now it's like you look ahead like we got to pay ourselves money for the first time ever yes after four years of doing it we got to give ourselves something and that's you know that's something we don't really talk about but No. Yeah. Masonomics was totally a hobby part-time job for several years. That paid nothing. That paid nothing.

A part-time job that you went to that gave you nothing other than just satisfaction. So I'll think about that if anyone, because people like to talk to me about starting t-shirt companies. Yeah. And I do throw out the thing of, yeah, well, I have a company that actually does that. Right. And I did it for three plus years making zero money yeah right so yeah to uh to play the long game 90 some percent of

people aren't cut out to do that but oh that's true but there could be people out there that that certainly are too oh yeah yeah no it's but i mean that's anything 90 people aren't going to go to the gym consistently and yeah that. Yeah, very true. It's just if you can make yourself actually be committed and decide this is something you're going to work on, it can absolutely happen for anyone. Yeah, and a parallel to going to the gym is really a good example too because it's like you've got to get over the beginning

where it probably seems like you're not going to turn into a world record holder in that first year. Yeah, and I think that's what like as much as you know stan efforting has all his talks and some of them are you know it's stan definitely promoting something he's trying to sell and they're very some of them are also very he's just talking about just solid fundamental principle things he's not saying anything unique to him or unique to anything really he's just talking basic. But one of the things that my biggest takeaways and my thing, I probably like the most for Stan, it's not his diet advice. It's

not his power lifting career. I mean, those are all things to admire, but he talked a lot about the parallels in going to the gym and starting a business. And he talked about in one of them, and he actually makes mentions to it several times. He said, you know, to build a successful business or anything successful in life, it's the same things as that you do going to the gym. You have to be on a regular schedule. You have to have a plan and you just, you got to show up and you got to show up. Like that's, that's basically what he says. You just have to show up and just showing up gets you really, really far.

It really does because it gets you a lot farther than not showing up. It does, absolutely. And if you can just stick to, like if you can treat the gym like a business or anything you're trying to get better at, like the gym where you have a set schedule you're going in, you're going in focused and trying, you're not screwing around, like you have a plan.

I think most people listening to this, when they go to the gym, they're doing some type of programming. They're not like i think i'm just gonna wing it today and see what happens and you know that that's what it takes to get better in the gym that that's not rocket science that's pretty well documented you need consistency uh you know a plan and you need to know what you're doing you got to be performing things correctly but if you can do those three things and then apply that to just about anything things will work yeah you know right give then it just requires time yeah and i think that's kind of what started to show up with massonomics this year for us yep for sure so looking ahead to 2020 yeah it's like

what what what's the next step from here and we're going to you know as a business we're going to sit down and really talk about what are our next year plans. Like what, what do we have? We already have a lot of ideas. We already have a lot of ideas. Yeah. We do there. We can pick out literally, you know, sit here and talk,

go over 20 ideas that we have. Oh, just, just have ideas that we have that didn't, didn't come to fruition in 2020 or 2019, whether that was for money reasons or just time reasons or manufacturing reasons. We have no shortage of ideas. So one of our big things here

is we're going to review the year you know crunch the numbers a little harder here but then 2020 we're going to have to we're actually going to develop our calendar of all right what months are these ideas going to happen that make the most sense for them yep apparel is obviously going to continue to be a huge part of what we do right and we have lots of lots of cool things planned there concepts that i'm excited to get out a lot of ideas so that throughout the year we'll be able to you know if we have this roadmap in place that we'll be able to get those out consistently enough that we'll have a lot of fresh stuff for the year too yeah i think maybe you know if we can part of this goes into organization and if we can get that all together better we'll probably see more like bigger drops kind of like we had a black friday where we had multiple items

instead of just the one t-shirt you know yeah we we we dipped our toes in the water with that in 2019 we we kind of started we did the deadlifter and the black on black lift at the same time and then we did a few other things all at once and then the black friday i think was really the first like big drop you know it was like, six brand new things all at one day. And we'll probably, you know, do more of that. We've still, at the end of the day, we don't promote our own stuff that much, really. Because we do a lot of just producing content. Like, that is probably at the core of what we do more than anything.

And so we'll probably focus on promoting our stuff more, whether that's through photos on Instagram, in the story, and just on the page, and emails, and all types of stuff. We will be doing more of promoting our own things. Well, and we just, at this point, there was a certain point in time we didn't have enough stuff to do that. And anymore, we have so much stuff, it's like you might not be aware. Like you could have jumped in following us, and you're like,

oh, these guys sell stuff too yeah yeah there's a lot of we probably are a little unique in in the instagram page world in the way that most apparel companies their feed consists of their apparel yeah where our instagram feed it's like 75 not our apparel probably it's not our apparel and if it is our apparel it's just a video of someone wearing it it's not like like an ad in a way that like hey check out the check out these new shirts or these shirts go great with this it's it's just like so and so doing this awesome thing oh and they also just happen to be wearing one of our items right so you'll probably see not that we're going to be pumping ads on you but you're we're just gonna let people know about our stuff a little better especially new people coming to the page. For those of you that listen to the math and omics podcast,

you're probably pretty aware of it, but we, you know, there's a lot of people on Instagram that follow us that aren't as aware of it as, as, as the people that listen to us here, you know,

as, as this you're, you're in a more dedicated group. You're at a little more aware of it. You are the dedicated. Yeah. Right. Yes.

So that's kind of what we're, what we got planned for 2020. I don't know if there's anything else. We can't give away too many specifics because that just ruins the plan. Yeah, just stay tuned. We're super excited for the Arnold. And, yeah, there's going to be some exciting stuff for us this year. The Arnold, I kind of expect it to be another little bit of a springboard,

maybe not as much of a huge game changer as 2019 was, but I still think it will be a little bit of a springboard maybe not as much of a much of a huge game changer as 2019 was but i still think it will be a little bit of a springboard where we go all right there we go yeah so we're gearing up for that now yeah yeah i'm just overall i'm very optimistic about 2020 and i'm excited yes we're in a we're in a fun spot right now we are we could we'll hit uh so we're at like 195 put another 50 on that we'll that. We'll get to just about episode 250 of the Mathenomics podcast. Which is also insane. Half of, you know. How many people can ever say they've been a part of a podcast that runs for even over 100 episodes, let alone closing in on the 250 mark?

Yeah, that's a lot. Yeah, it is. So 2020, here we come. Yep. We're going to do some ads, Tanner. Ooh, all right. Preview of more to come in 2020. Ideally, we just don't have to make episodes anymore because we'll just be reading ads by the time 2020 starts.

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thank you to our sponsors yeah thank you big time thank you all, Tanner. So we've talked about all of the amazing, incredible, groundbreaking things that Massanomics has done in 2019. We're going to talk about the industry at large, the things that happened in the lifting world, performance-wise. These are all things that, for the most part, we've covered fairly in-depth over the course of the year.

But since we have everyone here and we're doing a recap, we're going to touch base on just a few of these things again, just so we can all celebrate as a community what has happened. And from a lifting standpoint, like any year, there's just tons of records being broken all the time. The Strongman side of things, I don't know if I would necessarily say there was a ton of records being broken all the time uh the strongman side of things i don't know if i would necessarily say there was a ton of records being broken but there was some really strong performances across the board yeah uh probably the big one that may have surprised some people was martin's

winning world's strongest man yeah and i don't think it was a surprise of like is he capable or not it's just thor is really really good yeah and it's right and also Matthias is really really good yeah and I mean there's a pool of guys that are really really good and you just don't know who's going to win on any given day right and uh when it came to World's Strongest Man it was Martin's day it was and it was his day it was his year and we talked a lot about that already in past episodes if you want to go back you will find that is also one of the episodes we can have on our list every year Tanner is the World's Strongest Man recap. That is also a go-to, but we have that covered.

So you can go back and listen to that one if you want to know more. I would say in Strongman, kind of maybe the news is nobody broke the deadlift record. There's a lot of attempts to break the 500-kilogram deadlift record, and nobody could do it. Maybe they'll put that away for a while, like stop. Yeah, it'll be interesting because it just seems like it's a lot of false hope yeah on that happening anytime soon i think there's a lot of people that are close but like i'm i'm not expecting to see it like tomorrow point close is yeah not the record right yeah exactly uh thor won his second Arnold, second in a row. And he had a pretty dominant performance.

But he did not... But then following, he lost World's Strongest Man. He didn't lose World's Strongest Man. There seems to be more parody in the sport right now with Thor having come off the loss of World's Strongest Man, where it's like going into the Arnold this year and World's Strongest Man in 2020, it's like, I don't know. Maybe Thor can win again.

Maybe Mateus can win for the first time. Maybe Martins comes back and wins. Yeah, it feels like it's a much more level playing. Maybe Brian Shaw could do it again. Probably not. I think we've seen that that's probably not going to happen. A few years ago, it was like, it's Big Z and Brian Shaw's world, and Thor just can't quite put it together.

And now we're kind of in a spot where it felt like it was Thor's world, but also maybe that door is open again now right yes and we'll find out in a hurry in 2020 how it's going to be because you know the arnold is yep like the third month basically the end of the second month is yeah so it really doesn't leading sure yeah yeah it does but it sets the tone to hurry for what is possible and you'll see where people are at with everything so i'm excited for another year of world's strongest man yeah the sport of strongman in general and seeing what happens.

Yeah, big time. The one thing I was touching on earlier was just the records being broken at a crazy pace. Yeah, and powerlifting. This one especially we've talked a lot about over like the last month because So many of them are fresh in the last couple months. Basically every record that existed on the men's side specifically specifically heaviest weights, the heaviest totals.

Yeah. Talking about the biggest weights have been broken. And the all time biggest bench with, with Julius at seven, whatever it even was now. Yeah. It seems like no one's in that territory with him. Blaine, yeah, Blaine Sumner setting the single ply record. Yep. No one's's in that territory with him. Blaine Sumner setting the single-ply record. No one's really in that territory. I don't think so.

Dave Hoff with the multi-ply record. Nobody's in that territory. No one's really in that one. Uri set the highest Wilks of all time. That one could maybe go. He's just at such an advantage with his weight. When we're talking. Right. I don't know how far away john hacks is like he's a guy that's up there but he's probably a ways off it i would guess even in the world yeah so yuri set the highest wilks of all time

you know zaheer had that for several years which as far as men's records go that's like a lifetime almost yeah uh and then also uh dan bell setting the all-time yep the all-time total record breaking like and that that was about the land longest standing record on this like a five-year record or something yeah i don't know if any of those other records we said had stood for more than five years i don't think so so that one fell but that was that's one that i would the the thing about that record i wouldn't be surprised if it didn't break in 2020 and i also wouldn't be surprised if it didn't break in 2020. And I also wouldn't be surprised if it broke four times in 2020. Right, right. Because there's always these group of guys that are on the cusp of it.

It's just literally staying healthy. Yeah, there is just a handful of guys that I believe are possible of breaking that at any certain time. It's just, can they put it together on meet day? Yes. And that is the challenge. Yep. So the strength is there. And I don't know,

maybe there'll be some big names that come out of 2020. I don't know if there's really any names that came out of nowhere on 2019 on us. Yeah. Dylan hell, hell Regal was the first person to squat a thousand and deadlift 900. And he did that in, in 2019,

but that would be the only one that kind of speaking in big generalities yeah i know i know there was tons of new people that for sure but we're talking like that really just like like came out of these world records yeah like i don't think there was a ton of that going on this year no i don't think so it was from like the names you were expecting to see doing this yeah so and i think that it will be a lot of the same for 2020 i Yeah, I think you're right. The women's side of things was pretty crazy. And it's fairly obvious. Just if there's a big meet going on and there's women competing,

just assume a good chunk of all the all-time world records are going to fall. Total world records, Wilks world records. And I just, in my super scientific research on this, Tanner, I looked at the top 10 wilks of all time for women just because i like to especially for women i like to use wilks more than total because men the upper weight classes are pretty heavily populated if you want to find biggest weights of all time on the women's side you don't find as much population on those heaviest weight classes

but there's still a ton of competing going on you know across all weight classes yeah so that's where that's where the will seems to be a little better. Whether that's the perfect measurement or not. It just gives you a better look at the entire, the entire sport on the women's side. Right. And according to open powerlifting, nine of the top 10 Wilkes of all time for women happened in 2019.

And the one that didn't happen in 2019, it was number 10 on the list. And I think that happened in 2017. the one that didn't happen in 2019 was number 10 on the list and i think that happened in 2017 yeah so that that record book pretty much rewrote itself right this year and especially with mariana and steffi they pushed that like repeatedly well i think like the top four will because that actually i shouldn't even say just them stacy burr i think that's number three and then uh cc is at number four yeah and those yeah those four just really really moved it mariana basically broke the wilks formula i think she's close to like what right right like high well i have she's like breaking the work not just wilks but the comparable men's class of her weight class

she has a higher total than than the men in that weight class but there again men's class of her weight class, she has a higher total than the men in that weight class. But there again, it's like how many men, you know. Yeah, it's a very small group of men that can participate in that. But still, it's. But yeah, like the highest Wilkes of all time by a man right now is, Yuri broke it with 648. The previous record was 633. On the women's side, the highest wilks of all time with mariana's

at 720 and then steffi's at 698 i mean if you're even going to compare wilks against men and women yuri's being 648 uh 648 on the women's side would put you at like number seven on the list there's there's six people that have a higher wilks than that so i don't think it's probably a good comparison no it's not a good comparison but it's just to show like yeah how great yeah yeah how crazy like they are pushing it on that side of things right and really you know it's competition from the 123 weight class 148 181 165 so kind of all across the board on the women's yeah like it it really is across the board like you're not just seeing any one weight class where on the men's side of things it's way more skewed on the 220 plus yeah like that that's where most of the things are happening uh so that is kind of the cool thing

about the women's side is it it isn't just no yeah it's spread across yeah yeah that's true that's a good point so that's interesting to look at but i think it'll be the same thing there where it'll just be records on the women's side falling again in i think so too in 2019 i don't know if like i don't know if like mariana will hit the all time again maybe maybe not i'm not super in tune of what her training is like and like her goals for the future but i wouldn't be surprised if you know the top 10 if five plus of those change out or change out or get you know raised by the same people so i'm just expecting that again in in 2019 and you know we are also reaching the end of the decade here tanner yeah that's true and one thing that i thought was was interesting was to look at

20 2010 2011 through 2010s yeahs. Yeah, the teens. Yeah, the 2010s. Like how that stacked up. And one thing that was pretty crazy is when you go on open powerlifting, and we'll start with just the men. And if you sort by Wilks, out of the top 100,

in just my quick scan that I did, I think there was only like four Wilks that are in the top 100 that were not set in the teens. And it's a few of them are like the really longstanding ones like like. Oh, what's his name? Like you're what's it, John Cook or. Oh, yeah, yeah, yeah, yeah. Right.

Like from 1972. That one's not going anywhere anytime soon right um the other big one what's it he had the why can't i think it was the total world record before andre milano yeah uh really having a brain fart here too yeah so my uh is it it's not will helm it's i know we've done a lifting legend on him before, too. I saw it on here five times, and now I'm... I'm having a brain fart on that, too. I cannot think of his name. Okay, I've got to find this, Tanner.

Super heavyweight, for sure. Yep, super heavyweight. It's just escaping me. We did a lifting legend for him. I can see his picture. Don Reinhardt. Yes, God. That's who it is.

Okay, that one's not going to... I mean, that's always going to be in the top 100 for the foreseeable hundred years or whatever. But yeah, basically any top powerlifting performance, it's pretty safe to say that the record on it changed during the teens. Yeah.

Like it just, it did. The data and the numbers are there the very large growth of raw power lifting over that and that is a that is a big part of it yeah is that raw power lifting to an extent didn't really exist right you know single ply and multi-ply specifically were the way things were going for a long time so that part of this decade is where it really came into its own you know but it became the most powerful uh most popular form of power lifting yeah just with its accessibility so i mean that was even a thing to

look at too for the decade right the way people power what we consider to be power yeah we consider the sport sort of almost didn't even exist right years ago. It was just starting to take off at that point. Right. So that seems now crazy to think like, all right, that would be like now

if single ply was really starting to pick up and all right, we're going to spend the next decade just talking about single, when we talk about powerlifting, we're talking about single ply or multi ply.

Like everyone that's training in the gym is doing single ply. No, that won't happen. So it is so bizarre to think that it actually made that flip. Right. Not a whole lot more than 10 years ago.

Right. Like USAPL, did they have... I don't think there was Raw Nationals. I don't know what the first year was Raw Nationals. Is it like 2008 or 9 maybe?

Yeah, probably. And at that point it was nothing like what it is like today. It wasn't a four-week event that involved the top 10,000 lifters from across the country. Ah, raw nationals quarter. Raw gnats. Exactly. They don't call it raw gnats for no reason.

You don't get that name by only lasting for a day or two. So there was just, I guess the takeaway is there was a lot of really crazy stuff that happened. Yep. Specifically this past year, but really even the past decade. You could say Instagram didn't really exist a decade ago. Actually, I don't even know if Instagram did exist a decade ago. Probably not, right? Maybe it did. I guess I don't know. It could have been a very early stage.

It didn't exist to me. And as far as the fitness community is concerned, I don't think Instagram really started to take off in the way until videos became a thing. Well, I was going to say YouTube even a decade ago was a very different thing. Fitness YouTube was barely starting to exist. Yeah, it was non-existent. Facebook was cool. Yeah, so even the way people use – yeah, Facebook was cool then. Even the way people used like the communication methods.

Like when people did big lifts, where did they go? Like open powerlifting, that didn't even really exist until what two years ago yeah three years ago yeah and like now that just seems like that's the de facto record spot right you know yep yep so it really is a pretty crazy decade i mean mark bell didn't really exist he wasn't even a meathead millionaire he was just meat there was no meathead millionaires there was no one to tell me about the keto diet every single day, multiple times a day. How would I have gotten by in the early 2000s without knowing that?

I don't know how I did it. It was a miracle, really, we got this far. Yeah. Message boards essentially don't exist anymore. That's true. And that was a big thing in the lifting community is message boards. Basically, the closest you get to that now is like Reddit. Yeah.

Right, right. Occasionally, you can still search things. Well, podcasts. And podcasts, and it'll be a podcast or a podcast yeah podcast didn't exist a decade ago either i mean at least to a level of popularity no yeah that was non-existent but it's still funny like when you can type in every once in a while you'll type in something fitness related and it'll take you a bodybuilding.com a forum forum and it's like wow are people still commenting on this used to be how it was and then you're like nope the last comment from this thread is from 2009 yep and people they had their accounts but their accounts are basically just full of their opinions not actual videos of them doing stuff where you saw their pictures and just think where all those were they lifted all those rep

points that those people had are just meaningless now they built up those accounts with all like those green bars and points and stuff and now they're just worthless yep so like part of me wants to think like people are better educated but also people are i mean there's more suckers than ever too and it's just different it's just it's it's just human nature yeah we're just mostly i mean when it comes down to it we're mostly just a bunch of dumb pack animals that are just looking to be tricked by the next thing if we were to go back 10 years know, you and I wouldn't have a popular podcast. We would have like a lot of points on bodybuilding.com forums. Yeah, and that's what a lot of the people that we saw going into this decade,

you know, like your George Lehmans and Lane Nortons and people like that were like, and even I think maybe even Johnny Candido, was he active on those at one point? Maybe he was, you know. I don't know. He's really an early YouTube guy too. But even those, it's like those people, just their popularity and what they had, they had to transition it either into YouTube or Instagram or something because what they were popular on before as a platform changed. Right. And I don't know.

It's based off of history. Instagram isn't going to be the thing in 10 years. Right. What that will be, I don't know. It's, it's based off of history. Instagram isn't going to be the thing in 10 years. Right. What that will be. I don't know. It's, it's a really weird to think about like when you're looking ahead that far, you know,

maybe we'll all just be making tick tocks. And even though you said it was overrated, well, at this point in time, it is. Yeah. 10 years, 20,

30. It could be, it'll be actually, it will have gone full circle. 2025. We're all posting our lifting videos on tiktok but by 2030 it'll probably be back to overrated at that point yeah at that point it would have been yeah yeah so i'm excited for what the future holds here only time will tell as they say exactly a wise man once said does that kind of uh wrap up a wrap up i think that wraps up a wrap up unless you have something else you want to talk well i just wanted to put a bow on it with our

overrated underrated segment really yeah might as well yeah finish out the last over under of 2019 ah yes we've already actually recorded the first one of 2020 but we'll we'll go over the last we actually recorded technically the first last one of 2019, but this is the real last one of 2019. Right. That's true. Yes, right. Yes, I see what you're saying. It's all semantics.

Topic number one, overrated or underrated? Halo Top. Halo Top, like the ice cream? Yeah, I don't know if ice cream is the correct word. Yeah, whatever it is. I think that it's really overrated. And I also fall under the category that I think anything that is meant to be a treat should just be a treat. Like, do you consume that much of it?

Should be delicious. Yeah. Do you consume that much of something that it's ruining your diet? Like, I guess if you consume that much soda, then yeah, going to diet is a good version. But you really should just look at not doing that in the first place. If you want to have Coke, just have a Coke and enjoy it. Don't drink diet Coke all day long. Don't drink five of them. Don't drink five of them.

There's healthier alternatives. And it's the same thing. If you want to drink alcohol, drink alcohol. But don't be drinking alcohol all day every day because you're an alcoholic right you know and it's like if you want to eat food that's unhealthy just eat food that's unhealthy but don't do it all day every day and like make that consume who you are and that's where i think like with ice cream like how much and how often are you eating ice cream that it is the thing that is ruining your diet? Yeah.

Probably nobody is that involved. Is saving a few hundred calories on your ice cream the thing that's keeping you healthy or keeping you looking fit? Right. I just have a hard time believing that. And I get that no one of these things is the thing that is the thing. But just let the things you enjoy actually be something you can enjoy. And on top of that, the couple times I had it, I did not care for the taste at all. I just, I didn't.

It's half air. Yeah. And I'm just like, if I want a treat, I don't want my treat to be a watered down version of the treat. Right. You know, I want it to actually be a treat. Yeah. And that's what, like, I'm just going to get a pint of Ben and Jerry's and it it's gonna taste delicious and be good and i'm gonna get done eating it and be like all right i enjoyed that i don't have to be like well it wasn't as good as the real thing but i did save a few hundred

calories like you're just doing these weird compromises with yourself so no halo it's way overrated overrated on the halo top overrated underrated disney world i've never been there so i'm already speaking from a point of not knowing hey that's the rules of underrated underrated don't state that you really have to know they don't and they do state that you have to have an opinion so i can't go sometimes you have to make up an opinion even on based on false grounds you said dis World, not Disneyland. Disney World's in Florida, right? Yeah.

Okay, yes. So you're assuming now I'm in Florida. Disney World is the bigger of the two. Is that right? Okay. People say I'm going to Disney World. I don't even know. I've never been there. It's not even really on my list of things to do.

Like on my list of things I don't want to do probably, but probably will have to do. Because everyone talks about how terrible the lines i mean people do talk about the great experiences they had but also like oh yeah we stood in line for three hours how expensive things are you know like i don't want to stand in line for three hours like anything especially being surrounded by other like whining kids and families yes and other dads that are like ah dang it yeah of everyone that kind of has this feeling of, oh, why are we doing this? But I'm also not like a Disney nut either. Right.

Like a lot of people are. That could make a difference too if you really. Yeah, I don't, that will I think change with kids a little bit. But I'm not like, ah, Mickey Mouse is the greatest thing ever. No, no, I'd rather take my kids to other things like I'd rather go to the Grand Canyon

or, you know, there's, you know, there's a lot of things that would be on my list before. Yeah. ever no i'd rather take my kids to other things like uh i'd rather go to the grand canyon or you know yeah there's you know there's a lot of things that would be on my list before yeah although i'll probably have to go sometime yeah i definitely see myself going to disney world at some point but i do think it's overrated i'm saying overrated for sure yeah that's fair overrated underrated sports center interesting thing tanner i watched a video are you aware of espn's financial situation well i know that over the last couple years they've let a ton of people go and it's it's been dwindling i don't know the latest but i know i watched a video on this because i wasn't completely privy to their situation so i was curious a lot of their guys i think they fired like half their staff right

or at least reporters like on air yeah i mean there's still a lot of behind-the-scenes people that you don't even know about. So I didn't really know what their deal was. And it said that ESPN, over, what's it, the past four or five years, their viewer count has dropped. I don't even know what the number is. It's dropped like crazy. But their revenue has increased.

So how has their revenue increased? It's because they're charging more and more for their – For their ad spots? Well, no, they're charging more and more for cable companies to have them. Oh, sure. Where it's like a cable company – To be part of the package. Yeah, a cable company used to have to pay like $1.50 or something to be a part of the package.

Now I think it's like double. Like you're paying almost $3. Like if you have a cable bill, almost $3 of that is going to ESPN. So basically it's saying their business model exists completely on just charging more because they're losing customers. And that is not how a business can exist.

How many businesses exist? How many businesses can exist over a long period of time by just losing customers nonstop? And the more you lose, the more you're going to have to raise your prices even more. So why is that happening? Well, because now if you want to know sports, you just look on your phone and it's right there.

So SportsCenter is a highlight show. Where do you go to watch your highlights? Do you want highlights? There's so many options to have highlights now. The other thing is the broadcasting fees associated with having if you want the ncaa final four or the you know whatever whatever premier sporting event if you want that they're starting to charge so much for that now that unless you have basically unlimited unlimited uh bank account it ain't going to happen.

And that's where the majority of their money goes to is having, I think it's the college football playoffs and championship. I think it's where their biggest source of money goes into is to secure that. But that's becoming less and less sustainable for them too. And yeah, if you need to know scores, you just hop on your phone.

If you need highlights, there's no shortage of accounts and places that do that. If you want hot takes from editors, there's also no shortage of people that are producing their takes on it, whether that's Bleacher Report or House of Highlights or SB Nation or the just countless places that are producing these things. So they have like real legit competition. And what was the first ESPN or SportsCenter? SportsCenter. I think in this day and age, I think what they did,

I think they did kind of set the framework for the, this is how the segment thing kind of works. But I think in this day and age, I think they're overrated just because there's so many alternatives. Yeah. I think SportsCenter has become overrated. Okay.'s so many alternatives. So many alternatives. Yeah. I think sports center is become overrated. Okay. How do you feel about that?

Tanner? I think I used to love it, but I don't, I don't have cable television. I don't watch sports center anymore. You know, I don't, I haven't for years.

And I used, I used to fricking when we were in college and put it on in the TV and you just, I many times watched something on a loop and i was like oh seen it already like it's like the show's running back through again i know for a fact though like i shouldn't say no for a fact but back then if you needed like the mindless thing on tv like when we were in college yeah you would put sports center on right because if you want everyone's kind of interested but you don't have to pay attention but you catch

a couple things like oh or like oh you have the you know the guys set up where there's like a couple tvs there's a couple for video games then there's like the one tv of just something else going on yeah well because it's like you wouldn't put a you could put movies on but that involved you know you had to get up put the disc in do that whole thing and then once it was done you'd have to get it out switch the disc out so it wouldn't be on that annoying menu that loops music and is just dumb. Well, now you have Netflix and you have The Office on in the background nonstop where you have any number of movies or TV shows. And I feel like where SportsCenter kind of existed in that spot, they also have competition in that spot now too, being kind of the mindless background. The noise, yeah.

Yeah, SportsCenter's overrated. I kind of think so too at this point. background noise yeah yeah sports center's overrated i kind of think so too at this point last topic for today's episode of overrated underrated is we're right around that christmas time frame as of recording the white elephant game or the i don't know whatever name you choose to use for that i think the white elephant game if you take it like seriously or you're like genuinely excited for to get something out of it all right you have issues and you're taking it the wrong way yeah if like you're gonna do white elephant that like one you can make up your mind keep the game moving not get into debates or

arguments about what is being exchanged and what's fair for who to have what then i think it's an awesome thing you know if people are going in they're having like some dumb, stupid gifts and there's a lot of joking and people are just having fun with it. But the second people are like, oh, I really want that thing. Like they're actually like getting possessive about it. That's when it gets annoying.

I don't know. I think it's an, is that also like, is that something, do people across the country, is like white elephant the universal term for it? I don't know if that's the universal term. I think most people know what that. And when we, yeah, when we say white elephant the universal term for it i don't know if that's the universal term i think most people know what that and when we yeah when we say white elephant we're talking like everyone draws a number out of a hat yeah there's a pool of gifts your number gets to

determine what role or what pick you get in the in the draft lottery yeah and then there's like a second round where people can start exchanging gifts with or without your consent right and everyone ends usually usually you're talking gifts that are under like 20 bucks yeah i was gonna say 20 bucks yeah 20 bucks kind of that sweet spot right so you can find some cool interesting funny things and uh i want to say i think white elephant is underrated i think it's a fun activity for people to do if they want to partake in like some minor gift giving but don't be that person that takes it seriously right so you're saying underrated underrated underrated okay that wraps up our overrated underrated segment we may have lost video but it blinked there so but that's all right because we're wrapping up the show and we're wrapping up the year all in one make sure

to check out our store we've got all of our uh usual suspects there that you can purchase from us uh jump on it and kick off our 2020 so it's even better than 2019 get those jdl shirts yeah they're uh they're fresh and new they're fresh and new that could be going away fast you have the crispy boys banner well that was the crispy boy banner is new yep okay so check those out like us on facebook subscribe to us on youtube uh this today's episode is brought to you by spud inc the goal of spudding straps is to make products that support sports performance and help everyone achieve their training goals they make products that last forever won't bust your budget and most importantly leave no doubt about success when

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We'll be back for 196. Tommy, what's your Instagram handle? You can find me at Tomahawk underscore D. And you can make sure to follow the official Mastanomics page at Mastanomics We'll catch you next time See ya