Massenomics Podcast - Ep.254: Daniel McKim

Episode Date: February 15, 2021

We had a blast in this episode with Daniel McKim.  He fills us in on life as a Little Debbie Snack Cakes ambassador, 4x Highland Games champion of the world, and Deadcember programmer.  Special guest visit by Maksim Liftov. Hybrid Performance Method: https://hybridperformancemethod.com/ and use code MASS to save 5% on all programs Lifting Large: https://www.liftinglarge.com/ and use code MASS20 to save on Lifting Large branded products Spud Inc.: https://www.spud-inc-straps.com/ Texas Power Bars: https://www.texaspowerbars.com/

You know, thanks for what you do with your podcasts and all the rest. You're doing a great job. Hope everybody keeps tuning in. You get a lot of good info, a lot of insights, understandings on how to get strong, how to stay strong, how to use your strength. You do a great job, dude. You make things better than they are in real life, I think.

If you don't follow Massanomics, y'all do it. Social media, website, everything. Massanomics! Sign everything. Massanomics. Welcome back, everyone, for episode 254 of the Massanomics podcast. We are the lifting podcast about nothing. My name is Tanner.

And my name is Tommy. We're coming to you recording live from western, northeast, south Dakota. Again, as always, no changes changes there we haven't moved yet still haven't relocated that no no not yet we're going to save that for after our five-year anniversary i guess tommy i had a supper today at this little italian restaurant i was curious if you know about it it's um no i know we've got one in our town i don't know that this is a chain necessarily it might just be just this little hole-in-the-wall Italian place that we have special here in western northeast South Dakota.

I think you pronounce it Little Caesar's. I think I've heard of that, yeah. It's actually funny you say that. My mother-in-law was just telling me how she had Little Caesar's a week ago, and she goes goes that's not very good pizza is it oh no it is not it is low quality they have one i used to do this thing for me in my uh in my single days you know when uh you don't have a family to worry about or any of that it was like fridays was get super amped because it's the weekend so you would get done it was squat day you get to the gym you get super amped you get your squat workout in and then it's

like all right what am i gonna get in my base in my system before i go out and party with my friends and for a long time it was wendy's and wendy's is always great in an amazing option but occasionally you need to switch it up and i did little caesars for a while and after like a month of that so you'd get the pizza you try to eat as much as you can you get done you'd be like wow i don't feel good right now this isn't a good place to be and so that it's probably been a couple years it's for sure been at least three years since i've had little caesars there's a funny little caesars meme page out there i don't know what it's called for sure someone can uh find that and i think it's quite popular too and it's all it's like a faux little caesars and it's all just kind of like like all plays on how it is kind of

just like extremely cheap and crappy yeah you know i'm not gonna say that if someone put little caesars in front of me i wouldn't eat it i would definitely eat it and i don't think it's like disgusting no just it makes you feel it just makes you feel disgusting yeah like yeah so you just wanted to revisit the feeling make sure you're still there yes and speaking of little caesars today's show is brought to you by lifting large lifting large has set a new standard for customer service within the strength world they have live website chat support and speedy email responses lifting large is home of the ground lock deadlift slipper and they are always in stock and ready to ship massonomics listeners can save 20 on all

lifting large branded products by using our discount code mass 20 at checkout today's episode is also brought to you by spud inc the goal of spudding straps is to make products that support sports performance and help everyone achieve their training goals they make products that last forever won't bust your budget, and most importantly, leave no doubt about success when everything is on the line. Check them out online at spud-ink-straps.com. The show is also brought to you by Texas Power Bars. In 1980, Buddy Cap set out on his own to make what he believed was the greatest bar

he had ever seen and trained with, and the Texas Power Bar was born. It was strong as a house with the best early, and it was maintenance-free. Hundreds of state, national, international, world, and western, northeast, south Dakota powerlifting records have been and continue to be set and broken on the Texas Power Bar. To learn more, visit them at TexasPowerBars.com. And this episode is brought to you by Hybrid Performance Method. They're your one-stop shop for all things fitness and online coaching, where the goals are training-related, nutrition and body composition-related, or both.

Hybrid has a program for you. With dedicated and experienced coaches in each strength and fitness discipline, you can rest assured that you're in the best hands possible. Use our discount code there when you check out. It's MASS, M-A-S-S, in all caps. And that will save you 5% off any training or nutrition membership for the entire life of your membership at hybridperformancemethod.com. Those are our sponsors.

Wow. Still there. Yep, still there, all four of them. So today we're going to talk about, oh, exciting new contest. Yep. Exciting new contest, MASSonomics contest uh that's probably that's is very exciting um we're going to talk about more usap fun stuff we have a special guest for this episode daniel mckim we have a can we have a can segment there we go your next two hours are all booked up all All right, perfect.

How about that canned segment? Should we crack into a cold one? Little Caesars brewing still. All right. It's up to Washington. This is a what's in the can, so I'm going to need you to put your thinking hat on. Okay. Oh, it's been a while since I've really tried to play this game.

Oops. Dropped the cues. Oh, she's long and skinny. Yep. Here we go. Oops. Dropped the cues. Oh, it's a, she's long and skinny. Yep. Okay. Sniff. Oh, fruity. Okay.

Very aromatic. Oh, it tastes good. I like it. I do like it. Do I know what it is? No. Do I like it? Yes.

Let me take another sip of this. And Tanner is thinking. He is thinking. That's a good flavorful beverage. I guess we're in the sparkling water family it's tall and skinny um i don't know it feels like it's packs more of a punch than a lacroix it makes me think of the fancy lacroix yeah by the shape of the can but but the flavor is more robust.

Okay, okay. And what the flavor is, let me try that one more time. You're getting me more and more excited as we go here, Tanner, because I feel like you're just so close. I really am having a hard time putting my finger on that flavor. Let me try one more sip to see if something comes to me in the 11th hour here god i can't i cannot just i cannot pair that i just can't verbalize it it's just not quite there to me it's uh it's like tropical punch is like the one flavor i can put

my what i could say tropical okay not just fruit punch, but a tropical punch blend. Are you ready to take a look? Yeah, let's see. Go ahead and look at it. Huh. What? This has alcohol in it? This does, in fact, have alcohol in it.

I did not know. I was so wrong in so many ways. I thought there was a pretty good chance you would get that part, but I didn't know for sure. So this is a peach pear Michelob Ultra Organic Seltzer. I honestly could not tell that this had alcohol in it. Let me see now that I know if I can. I think maybe you'll say that now. Like, I think that's part of the robustness.

Boy, as far as these goes, this is the least that I can tell that has alcohol in it. It makes sense being on a Michelob Ultra. And I really should have done a better job of researching this, but I did. I can't take all the credit for this because someone told me that this will trick you so hard. And now I can't, we've had so many cans lined up. Oh, here we go.

Here we go. Hunter Peterson at HD Peterson 19. Thank you for the suggestion. He said, McLeod ultra is coming out with seltzers that will surely stump Tanner in the what's in the can segment. You can't tell that they are 4% alcohol at all. And the flavors are very subtle. I agree.

I cannot tell that. I still have a hard time telling this as alcohol i you know i just said like i told my wife i'm like can you imagine if stuff like this existed when you were first trying to drink alcohol boy you'd be like hello you mean you don't have to chug you yeah you'd be blue to try right i mean yes uh it would have been probably beneficial. Like, it could have just got less drunk because instead of, like, just buying a fifth of straight liquor and figuring out whatever way you could choke it down. Yeah. So, not too bad, huh?

No, that's good. You know, I don't think of McLobe Ultra as being a premium brand as far as price goes, you know they're they're as i don't think of maclob ultra as being a premium brand as far as price goes you know right um but i think a 12 pack was like 16 which isn't isn't exactly cheap well these things that's but they are tasty yeah so is it all peach pear or is it an assortment i don't know if i should tell you that tanner there there was there actually is an assortment it is a that's good though because you don't want six that would be my biggest thing like i drink one of these and i'd be like all right i need a different flavor and that's also my thing i'm not you know we talk about it every week we always have these sparkling waters um i like sparkling water but i also don't

like drinking multiple sparkling waters like to me one sparkling water is like the right amount yeah and that's why i'm not really a seltzer guy is like one is fine, but I don't like, and this is good, but I don't really want to drink three, four, five or more of these. So is a seltzer a sparkling water with alcohol in it then? I don't know if that's what the actual definition is or not. But that's the way that they're marketing. I mean, that's just what my brain hears. Seltzer, I think alcohol, sparkling water, basically.

And every company has one now. Right, right, yeah. From like natural light to Keystone to Bud Light. I mean, every company has their own now. What was the one that really... White Claw. White Claw was really, yeah. I feel like they really kick-started the revelation right and who

know there's probably people before them even but totally stumped totally i thought you would have maybe got the peach pear thing i don't know it was just wait maybe it's been too long since i've had peach pear i don't know how to describe that or maybe it's the slight alcohol that just throws it all off. That could be it. There was just enough there to throw you off. So we did totally stump Tanner this week. How many? You know, as far as a seltzer goes, I think I'd probably give this a four. I can't imagine many seltzers being much better.

I don't think so either. I've compared it to a few, and in my limited experience, this is one of the best ones I've ever had. That's good. All right. Next up on the list tanner um should we talk power lifting stuff first and then the massonomics announcement yeah because everyone is excited about the massonomics contest now okay so let's leave them on so leave them hanging i like that so uh i actually this was god i just johnny candida just needs to keep coming

out with videos every week because he brings all these things to my attention that uh wasn't aware about so the one that he brought up this week i think he said something about um how he's done i think the video was like titled i'm done with the usapl or something like that and or why he's not competing in raw nationals i think that's what it. And one of the things that he talks about was, or as far as having a bone to pick with them, beef with them, was their lifetime membership. And I was like, I've never heard of this. This is like my ears picked up a little bit.

What's going on here? What's this all about? And he starts talking about it and you go, no, that's actually real. So Tanner, I have the information here for the usap a lifetime membership which on the surface i would say isn't a bad idea like if that's the fed you want to compete in and they want to offer a lifetime membership why not you know and i typically would consider a lifetime membership to be a bar uh you would do it because you could you're getting a good deal yeah usually that's what you do so So the lifetime membership, actually regular,

maybe it makes more sense to say what a regular membership costs first. So here, according to their annual registration, it expires on the 31st of every year. You know, they're good for the entire year. The open division, masters junior all basically all your divisions are 65 dollars a year unless you're a teen or a youth or special olympian those ones are anywhere from 20 to 40 so for most people listening to this 65 you're paying 65 bucks a year to compete in the USAPL, which however you feel about federation membership fees, I guess $65.

It's pretty minimal in the scheme of things. Yeah, it seems standard. Yeah, I don't think that that's that crazy. But then, okay, a lifetime membership. So brings up the question of like right away my brain goes, well, what's a lifetime? Like to me, 20 years of competing kind of seems like a lifetime of competing goes well what's a lifetime like to me 20 years of competing kind of seems like a lifetime of competing for that would be a lot for for most people that is more

than a lifetime um 20 years at you know if we bring out the old handy dandy calculator here tanner and just say 20 years times 65 that's 1300 yeah so then my brain's going okay 1300 that's the retail price so it's got to be less than that. So like, yeah, maybe a thousand, but even that maybe seems a little high, right? That's just what my brain did right away. The lifetime membership. So it does change based on your age, which, okay, I guess they want to make sure that they're getting their money out of you. At the youngest age, 17 to 22, the lifetime membership costs $2,437. $2,437. If you start to move up that age bracket more in our age range, Tanner, like in your 30s,

you're still looking at about... That one would have been 37 years of competing. Okay, okay. Assuming the price never so yeah so i'm actually going to turn 32 in just a couple weeks here and uh i would be in the 22 our 2259 it barely went down yeah so what is that divided by 35 years so that would mean that i have to compete until you're 60 every year until i'm 67 yeah for to pay off, which is great. Is that 0.001% of all competitors?

Yeah, I mean, nobody. You can maybe find one that fits in that bracket. And even if you're 40 years old, it's still $2,000, which I'm curious just for the math, does that still come out to be 67? 2,000 divided by 65, 30 years. And that's if you're 40 years old. So you gotta be set. You gotta live until you're 70 for it to pay off.

If you're 40, it gets worse. The older it's really a worse deal. The older you are. Yeah. So that's pretty insane. And then where a lot of people were having issues. And I think like, well, Johnny Candido was obviously talking about the price being a thing,

but he also did bring up the fact that this year's Raw Nationals, I believe it was, like, the top five people have preference as far as being invited and there to compete. And after that, it doesn't matter where you rank in the world. Unless, though, you do have a lifetime membership, you do get preference into getting in. So you're just buying yourself a trip to national yeah which is pretty lame and then you can look on here and they do have a lifetime membership terms and conditions and with that they have the member benefits so you do get a personalized lifetime member jacket which members only i mean the jacket could honestly be three hundred dollars or more. Like jackets could cost a lot.

You get a personalized ID card, which let's be honest, that costs nothing. A member embroidered patch. Let's be honest, costs nothing again. Lifetime member pin, costs nothing. Distinctive lifetime member decals. Those are things, these are things that we sell or in the market to buy.

And we know you can get all those things for like literally dollars. Free spectator entry to all usa powerlifting nationals but again why do you need to buy a membership to to get right a membership for a competitor and use it to be a spectator it kind of doesn't make sense sort of and then a five percent discount on courses and seminars um and a five percent discount on your entry for nationals i don't know what a national entry costs but and uh you become a triple a auto member so if you get a flat tire it covers you for that um yeah so this i don't know it it's one of those things that i maybe they had good intent.

I feel like what they need to do is they need to hire just some regular average Joes, Tanner, like us right here to be like on their board of consultants. And just be like, does this make sense to you? Hey guys, we got an idea. No, no, no, no. Terrible idea. This is so stupid. We can represent the average lifter and just be like, all right, how many people will go for this?

And if it's like, I don't know what best case scenario a percent maybe like uh how's this idea signed do you think people are gonna rag on us for this yeah is this terrible pr yeah let's think what is the best case scenario okay best case scenarios we got one percent of our membership base to do this that would be absolute best case i'm sure it's like a tenth of a percent what's the worst case scenario people talk about it on shows like this and yeah YouTube and trash it and just make us look really, really dumb. Is it worth that risk? And they must have went, yeah, it's worth that risk, which seems so stupid, right? Yes, yes.

But that seems like a pretty logical argument to have with yourself right there, doesn't it? Yeah, yeah. So they must have did that. I guess if you want to give them the benefit of the doubt, you would say they did that and they were still like, ah, okay, it doesn't matter. We want the money. I guess it's a money, just a money play then. Maybe.

So then the other issue is the Nationals thing, like that giving you a seat. So is the Nationals qualification just weird this year because of COVID and there being a lack of competitions for the year? I think. And then it'll go back to normal after that. But what is normal? Because doesn't that? You're total. yeah but but i'm saying even normal though is

still like a we let a lot of people right but i think they have been increasing they have yeah but it still is eventually if they if they at least keep continuing to increase it you know like they haven't probably made the one drastic uh increase but like if they can keep progressing those numbers eventually that'll get more reasonable i i suppose eventually i think yeah you would hope or maybe just you need more annual memberships lifetime members yeah right it could be either way we'll never know i guess so that's the latest uh usapl latest federation news there hasn't been much federation news lately is there no there hasn't been much good federation news for like the usa there honestly hasn't been much power lifting news in general that's true kind of a down year i guess with everything going

on that's actually a good caveat all right should we talk about more fun stuff? Yes. Okay. Masonomics stuff. This now. This. Now this is something. I'm rubbing my hands together. We are excited about this. So we are happy to announce that we are launching another Masonomics contest. And now, before you go, oh, another Masonomics contest. Okay.

This one is different. This one is different. We've been doing several. The last contest we had, we always like to have a good contest. It's fun for us. It's fun for the community. People get involved. People win cool prizes.

The last several, though, have been video-based. And we've loved it. There's been some amazing submissions. And we've got to know a few people in the mass economics world very well through them yes but in order to change things up a little bit hopefully get some ball yeah this might be a curveball yeah there's no spin on this thing it's a knuckleball but it still moves we are doing a new contest and this one is uh the basically the best mass economics meme we want people to see the meme. And the big thing here

is no videos allowed. Videos are not part of it. It has to be a picture. Yes. Or I guess... An image. An image. You know, a standard meme.

Yes. And with this contest, so what is the meme about, Tanner? What do you make a meme about in this contest? Anything massonomics related, however you interpret that. What would be some popular topics that we would think?

Well, right away. Yeah. And so these might be the low-hanging fruit. These might not be good, but lift shorts jokes, throwaway culture, Jefferson deadlifts. Western Northeast South Dakota. Now, that's not to say those won't be good and could be winners. They could be, but a lot of people are going to be thinking those same things.

So just be careful there. Right, right. You got to bring your A game if you're going to make memes about that stuff. You know, if you're going to make a lift short meme, it probably better be pretty fast. I mean, we have no doubt made hundreds of them already. So you got to add something new to that conversation if you're going to do it. But with the image format, a lot of people don't feel comfortable being on video. And we understand

it's uh you know we have to look at ourselves on video every week and yeah i mean we know that's a train wreck so we get why people don't want to be on video some people are very very good at it in our audience yeah yes there's no doubt about that but this gives a lot of those other people a good fighting chance that maybe felt like yeah and it's also it's also i'm not going to say it's i'm not going to say it's easier from a thinking process because a well thought out meme can take a lot of time to think about but as far as the execution um putting together some words on a picture is usually a little easier than trying to set up your phone to film you or get someone to film you so we're hoping that this gets some more people involved i think that would be my hope is that we're going to get a whole bunch,

a whole slew of entries from this one. And I think that that's very realistic. So when we get down to the, to the real details of this thing here, Tanner, we wrote them out. There were so many details. We had to write them all out here.

So, so it is, it is an Instagram based competition. This is an Instagram based competition. Yep. And it is going to start on Sunday, the 14th. So if you're a YouTube, if you're part of that first comment race on YouTube, you got the jump, you do got the jump start. So this is an instagram based competition yep and it is going to start on sunday the 14th so if you're a youtube if you're part of that first comment race on youtube you

got the jump you do got the jump start so this is starting on sunday the 14th the 14th of february 2021 and it's going to run through the whole week so it will the the last day for entries is sunday the 21st of febru All your memes, they have to be Masonomics related. We don't want just your generic powerlifting motivation. Sumo is for cheaters. You have to tie in something Masonomics. Yeah, yeah. There has to be something for us there.

It doesn't have to be blatant either. But it just can just be something we've talked about. Maybe one time. Maybe, you know, other ideas coming to mind. I was thinking farther. Sparkling water. Yes, apple pie, sparkling water, LaCroix. You know, really, road to 300, road to 400, podcast reviews, podcasting.

You know, there's a lot of, there's almost an endless list there. Friends of the podcast. Yes, right. There really is. Go back and look through our last 100 Instagram posts. You'll find all types of ideas. Right, right. Make sure you tag us.

Like, you know, we got to be able to find this thing. So make sure you tag us and also use hashtag Masonomics meme. That's key. And unlimited entries are allowed. Because that is the other, the beauty of this is because it does take a little less effort than putting a whole big video together. Yep. It's much easier to bang these things out.

So if you have 10 great ideas, put 10 out there. We want to see them. Yep. So do they need, they need to, it needs to be posted with hashtag massonomics meme. That's what you said, right? Yep. Yep. Yep.

Tag us at massonomics and then hashtag massonomics meme. Yep. That way you can get your, get your hat, get your name thrown into the hat there. What some people want to do, somebody will say, hey, can I just send you this? Like they'll want to DM it. And what's the rule? You can't do that.

Then you need to post it with hashtag Masonomics meme to really, to be entered in, to be considered as a winner. Yeah, I guess technically if you're a private account, then it would need to be sent to us. But I don't know if there's really any other exception that we would make besides that. I think in order to be considered a winner, it has to be posted with us but i don't know if there's really any other exception that i think in order to be considered a win a winner it has to be posted with hashtag massonomics meme because that's how we're going to filter them yeah and it's like it's the whole thing if you want to

send them go ahead if a meme happens in a forest and no one's there to hear it doesn't really make a laugh yeah so that's kind of the whole point here so i do think um yeah i think that is a good point is that you you don't just send it to us you do have to post it on your story so we can find it. And we are going to pick, so we did say on limited entries for that week, we are going to pick our five favorites. So there's five winners in this one, and they're all going to get a $100 Massanomics prize pack. All right.

Very good. Shirts, hats, clothes, gears, all that stuff. Cool stuff. Probably not lift shorts so i mean it's only a hundred dollars yeah no one wants to give you part of a pair of shorts actually some people would probably yeah i mean so like fractional shares yeah so uh we are very excited for that i think there's going to be some i think there's going to be some grade a content oh i'm excited to start seeing because we know we would have quit these contests a long time ago but we know we got some really original

creative listeners out there i really am excited about this contest too i think it provides an avenue to get a lot of people involved that have probably wanted to get involved in our have creative ideas but didn't weren't down for the video thing so uh i want to see a lot of those other massonomics faithful i do too get on this one and we're all about inclusivity over here tanner especially when it comes to memes no one should fill out in the meat let out in the mean world no and i bet with this format we'll be able to see some new winners some new winning faces that some young bloods yes yes i think so i think i think a new star could be born out of this yeah and this is no guarantee but maybe just because we only know because we have done this now

in the past, we have set a precedent. Maybe one, maybe our favorite one could even get a couple minute call on the Maths and Economics podcast. It's not guaranteed, but maybe. Yeah. Well, you know, we make the rules. If someone's going to blow us away, we could change this whole thing up. Maybe we decide only one person's going to win because it's so good. Right. Probably not. No, you know, we make the rules. If someone's going to blow us away, we could change this whole thing up. Maybe we decide only one person's going to win because it's so good.

Probably not. No, right. I mean, we're in control here. We can do what we want. We decide. So I'm very excited for this. We'll probably start posting. I would imagine this is only a week.

You know, with the videos, we give people more time because it does take a lot more to do it. Right. I would imagine already early in the week, we're going to be getting some some banger submissions and those are going to be getting posted right away for for people to see and we don't give any preference in our picking of the winner of whether you sent it early or late but i just probably wouldn't wait because there's gonna you know you you start to i like this is almost like the same me yeah if it ever comes down to a tiebreaker it usually does go to the first person because it feels more original.

Right, right, right. Yes. And we'll start sharing them on our page and our stories and get as many of them out there as we can. Yeah, but don't sit around. There's unlimited entries. So if you come up with another idea, just get it out there. Yep, just send that to us then too.

It's going to be good, Tanner. It's going to be really good. I almost won't be able to sleep tonight thinking about it. I know. Well, we won't be able to sleep tonight thinking about it well we won't be able to sleep for uh a week straight yeah i'll have to be drinking um uh michelob ultra peach pear seltzers to calm my nerves that whole week you know this is the only way i get to bed anymore peach pear seltzer refreshing ah all right should we hop into some ads here let's do it okay the massonomics podcast is brought to you by spud ink and the neck harness whether you need a

strong neck for your sport or you just want a freaky strong neck the spud ink neck harness can get you there made from soft but extremely durable webbing and fully adjustable via industrial strength Velcro, the Neck Harness is the strongest, most comfortable neck trainer out there. Perform traditional neck exercises by attaching the harness to plate weight or get creative with bands, sleds, or anything else you can think of. You can get the Neck Harness online at spud-ink-straps.com. This episode is also brought to you by Hybrid Performance Method. Whether you've been training without a coach and have been looking for a competitive edge, remember to check out hybridperformancemethod.com. Hybrid has 15 different strength and fitness

programs covering everything from powerlifting and strongman to gymnastics and general fitness, all included in one training membership. That's not all. Hybrid also offers personalized nutrition coaching that uses lifestyle habits and a flexible approach to shape your nutrition plan around your That's not all. next level, use code MASS, that's M-A-S-S, in all caps for 5% off membership to all programs for the life of your membership. Today's show is also brought to you by Texas Power Bars. Buddy Capps first started lifting weights in the late 60s and began powerlifting in the mid-70s. At the time, he was working for Image Barbell building gym equipment. Around 1976, a local machine shop started making bars for them, calling it the Image Bar. In 1977, Image Barbell became Champion Barbell.

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extra just in case someone missed out yep um the winners are molly from hillsborough oregon amber from alexandria virginia tara from british columbia canada nathaniel from sandy utah tommy from antioch california i think that's how you say that place and last but definitely not least mr brandon amos from eureka california of course friend of massonomics yes friend of the podcast friend of the podcast each one of these winners received a 750 gift certificate from lifting large along with a box full of goodies ground lock deadlift slippers and we selected that they were selected from over 750 entries from strength athletes all around the world and as you imagine, it was hard to pick just six.

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I'm trying to post an Instagram story right now. So this podcast stuff is just going to have to wait. Put the podcast on hold, everyone. Tanner is busy. Sometimes Instagram stories really can take a little while to load. Oh, there we go. We're good. It's all the data crunching.

Yep. Cloud, Tanner. It's the cloud. Should we get our guest for today's episode, Mr. Daniel McKim, on the phone? Let's do it. There we go. Moment of truth. All right.

So far, so good. Does he know your number from South Dakota, Tanner? I hope so. Oh, it's been forwarded. Oh, God, really? Let's see. I guess we try them again now. Usually, whenever it doesn't work on the first try,

every time we've tried the second try, it has worked. It has always worked. Which means, statistically, it shouldn't work one of these times here. As we're talking now, I'm just kind of just stalling just to give it like in case he's like in the crapper or something. Yeah. Or also like, you know, sometimes when people call you a sec, like you're on the phone with someone else. Yeah. And they call you and like.

Like, ah, I get it already. Like, I'm on the phone. I'm going to answer. Yeah, give me a second. I'm going to answer. Yeah. Give me a second. So try not to be that guy too, but let's be honest. We have a show to run.

That's true. So we better try it again. What do we do if he doesn't answer though? Boy, we have, we have some audibles in our back pocket. I suppose we can just start running through phone, phone calls. That's true. We can just start running through phone calls.

That's true. We can just start calling people. I tell you what, dude. I'm such a loser trying to figure out my headphones. We gave a little extra time on the callback just in case you were on the john or something like that. No, you know, here I am just a sales guy. I can't even figure out my stupid Bluetooth headphones. Way to go, McKim.

I'm such an adult, I tell you. It sounds good now. So you obviously did get it figured out. No, I'm being like a doofus holding it up to my ears. I'm going to go dead. I'm going to have to change it back and forth. You know how it goes. You're going to get a good bicep pump.

Oh, yeah. Totally. Thankfully to get a good bicep pump. Oh yeah, totally. Thankfully I have small biceps so this works out perfectly. So who we have on the phone here is Daniel McKim. Our 30 second bio of you is we know you're four time Highland Games champion of the world. Of the world. There you go. Wow.

You are a Little Debbie ambassador on the Little Debbie lifting team. Yep. And I reversed the reverse order of importance here. That Little Debbie part was actually slightly above the island games world championships but oh clearly you've been talking to my my kids because they feel that way uh you work uh with or for or for sorenix which is also of interest to us we always like a good talk of uh gym equipment and um you also believe, lead the charge on Deadcember, which just wrapped up here not too long ago. Yeah. Not bad, fellas. Yeah, that's good. If I didn't know me better, I would be fairly impressed by that. Just a weird read hit. So, yeah. And I suppose you're also a family man and there's probably a bunch of you know non-gym and uh non-lifting related stuff involved in there which is certainly important

too yeah absolutely yeah i've got five kids wife and i have five boys so yeah my i just got some of them to bed but they're still running around like wild men like they usually are so yeah five boys live in a northwest corner of missouri so when the weekend goes dan come on let's be serious you don't live in north missouri you live in southern iowa i'm like yeah that's a good way to put it i'm like five miles from the iowa border i don't know if you know it or not but you're i honestly don't know if you know it but you're really speaking our language right now because we make a really big deal about what directions of the compass and where we live. The geographical part we live in.

We're actually from, what we like to say is we're from Western Northeast South Dakota, which is actually accurate. It is very accurate. And it happens to be, if you're not familiar with your directions, every direction on the map too. Whoa. That's crazy. you're not familiar with your directions, every direction on the map too. Whoa. But you being from Northwest Missouri, you know, in my head, I think of South Dakota and Missouri as not all that close, but really, especially if you go to Southeast South Dakota,

you're not that far away from say Sioux Falls or Sioux city, Iowa, you know, it's not a long distance for you. No, it's not bad at all. I mean, I can get up to Sioux Falls, Sioux City. Maybe, yeah, it takes me about three and a half, four hours, I think. I can't remember. As far as Midwest travel goes, that's nothing. Yeah, that's nothing, man. So, all right. We should probably talk training for a minute here and we just want to clear the air um just so you kind of understand what type of what type of uh environment you're

in uh you know you're dealing with who you're dealing with here um you know you did we say four-time world champion is that yeah okay so you're also talking to Tanner's a multiple-time Northeast South Dakota Class B Highland Games champion. And I am a multiple-time competitive competitor. So I feel like you should know who you're talking to here. Yeah, like so if we want to get into any like Highland Games specific. Like really, we can really talk shop for a little bit, I guess. Since we're all on similar levels here. Okay, so we can really go down X's and O's.

Yes, yes. Yeah, like, we get it. Okay, good. You know, so we, you know, that is funny and all true, but we have done a little bit of Highland Games ourselves. I mean, more so we have competed in Powerlifting and Strongman, but we do have a local uh highland games competition each year in our town and it's um it's fun for us i would say

it's a lot of fun yeah uh what what years were you uh did you win the world championship what what years were you the best in the world oh man i won in uh it was 2011 13 15 and 17 like took a year off or something i mean the in between years i just couldn't quite get her done so okay were you like in those in those other years when you didn't win were you i my assumption is that you were super competitive those years you know in towards the top of the pack for probably a decade then uh yeah let's see in 12 i was i finished third and then 14 i was second came down the last event and then 16 was kind of weird our federation as you guys know with powerlifting and strongman everyone's got to have a federation sometimes so right uh and then you know how people get upset with each other so it was kind of a bad deal with highland games we've kind of had a single sanctified not sanctified

single sanctioned championship and then things kind of fell apart and so then we had two so in 2016 i won one of them and then i finished the second at the other one okay so i didn't get it get dubbed the champion that year i guess so okay so what was when you were competing did you have like like what was your event what was your favorite event sure i love the the caber toss as you guys know it's a long telephone pole type thing that you throw in over and that was my favorite because that was the thing that everybody would come out for is done over lunchtime and the crowd. You can, that's one thing I learned when I first turned pro, I was really bad at a couple of events, like, like not even a amateur level at a couple of events, but I realized real quick,

it was like, okay, this caber thing is kind of popular. So I just practiced the snot out of caber, especially. thing's kind of popular so i just practice the snot out of caber especially and i could go and finish like mid mid of the pack low of the pack when i first turned pro but then man i would i would just smash cabers and people like hey man that's so great here's my kid put this kid on my shoulder and take a picture with me i was like thanks, thanks. I finished like sixth overall. Like, nah, man, you won the caper. You're the best in the world. So like I learned that was a good way to get, uh, get my name up there. So, but I would say that's my favorite, but the, the light hammer and the heavy hammer were my best events. Uh, 2014, I set the world record in both of those. So those were,

those were my better, more competitive events. Okay. Tell me what your thought is on this, because we've got a lot of listeners that probably haven't competed in Highland Games before but would maybe consider dabbling in it and that are strength athletes on some level. What I noticed from a lot of our crew that has gone and done these is that certain events we could kind of go and do pretty well

at without being technicians of the sport. Just having a base level of strength will get you away. And ones that I noticed that for sure helped on was weight for height because what I think you're standing in place and you can

just... And also if you're bigger and just taller in general, that that's just putting you up higher. Right. So, uh, we had a, we've had a lot of people do well at the weight for height relative to

maybe some people that are more technical in the sport. And then, um, what else I was going to say, the, the, the Braemar stone, um,

is that the Braemar, the heavier of the two, is that right? Yeah. The heavy just standing. Cause there again you're just standing and putting it so I think that's an advantage for some people like us and the weight for distance absolutely not like that especially like the heavy weight for distance I feel like

I've seen some of us just do embarrassing jobs at that event you get that kink in the chain and things aren't going anywhere I've seen some of us just do embarrassing jobs at that event. You get that kink in the chain and things aren't going anyway. That is an event that you can take a big, strong guy that doesn't know what they're doing and just make them look so stupid. But I've kind of noticed that. I guess is that relatively accurate do you think yeah definitely that's those are by far the two and what you get is you get the guy that's like a shot putter yeah and they go out and they just like crush the stones they're like bro these

highland games are so easy this is ridiculous and then they go to the heavyweight for distance like you said and it was like nah i think i'm done i don't want to do this anymore that's a great ego checker is the weight for distance oh dude so true uh so has anyone ever won more than four times i mean is that the most that anyone's So Ryan Vieira, Matt Sanford, Jeff Capes, and Jim McGoldrick have all won five world championships. Okay. Jeff Capes, that name sounds familiar to me. He was a big-time strongman. Okay, that's what I wondered if he also...

From the UK. Okay. So yeah. Cool. And then had you officially retired shortly within the last few years then? Yeah, I retired at the end of the 2017 season. Okay. So you went out on top? I did.

Yeah, I had the fortunate opportunity. The Worlds that year was in Holland, so it was awesome. They gave me, they gave me a pair of clogs as a parting gift, which was like, sounds like people like, Oh, that's kind of crazy. But like, if you're just kind of a strong meathead dude, like it's pretty cool. Like they rolled out these monster clogs and I'm like, that is really cool. I can't get those in Missouri. So that is real cool. What's cool. It was awesome time. What, what would you It was cool. It was an awesome time, man. What would you rattle off of a few of the cool places that you got to travel over your years of competing?

What were some of the more fun places that you got to visit? Oh, man. Of course, Scotland. I went to Scotland three times. I went to France. Now, that was, man, 2015 Worlds was in brest-wur i'm sure if you have any french listeners i'm sorry probably botched that but it was in france all i knew is i flew into paris and then flew to another place and then had a long drive but dude we threw in the courtyard of a

thousand year old castle in france yeah that's really awesome yeah it's so cool and as a thrower man i was a thrower in college you know when the only people that show up to come watch you are grandma grandpa and your little brother and he's playing with legos half the time like there's right there's not really much interaction and there man that first day there was like i think 7 000 french people there just like yelling and screaming and I didn't understand what they were saying other than Dan McKim. I was like, I mean, they're eating out of my hands.

What can I say? That's cool. That was cool. The U S has been great, man. All, you know, all across the U S into into alaska from east coast to

west coast and that's what's kind of cool is as you guys know just being a midwest kid i grew up in a small town in northwest missouri and i mean we drove i i was a preacher's i'm a preacher's kid so we didn't couldn't fly anywhere so we just drove to all the places we could go and then the fact that now all of a sudden I got to throw, people were paying me to throw and paying me to go all over the country and all over the world to do it. Like kind of a dream come true, you know?

Yeah. That's, I mean, that's something that a lot of people would, would love the opportunity to be able to do. Did you, you threw in college then? Did you go to college?

Did you stay in the Midwest for college then? I did. Hometown boy. I went to Northwest Missouri State University. If you guys are familiar with that, big football school mostly. Yeah, yeah. Okay, cool. Now, that was kind of one chapter of one thing we really wanted to talk to you about was some of your Highland Games experiences. But I don't know, Tommy, whether you agree, but I really want to know about being a Little Debbie ambassador.

Yeah, I mean, I think that's what everyone really wants to know. Like, what's going on here with this? What is this exclusive club? Oh, man. So, how much time do we have no as much as it takes as much as it takes well i was uh i've always loved little debbie snack cakes right i think every big guy always has at least if you're in the midwest or the, you grew up on Little Debbie's. Yes. And so I have loved Little Debbie's. So over the years, I've shared my love for Little Debbie's Snack Cakes on social media. And so just little things here and there.

And so I put it out. And long story short, one of my followers is actually the – he's going gonna kill me if he hears this he's the nephew he's the nephew of little debbie herself oh and that is cool so yeah yeah she's real bro yeah i didn't know that i didn't either yeah and uh i had man they had this thing on here like you want to be a little debbie brand ambassador fill out this online application so i filled it out like you know four times a day for like a month straight yeah just a modest number exactly i'm like ding oh yeah there's my reminder got to fill out the form again ah here you go and uh i had just put it out there online and i was oh man i'm trying to get this brand ambassador i don't know if i'm gonna get it so he reaches out and he's

like hey man this is this is my relative uh i was like no she's real yeah she's real so he put it to her showed her some of my stuff turns out fast forward a few weeks i get a call from marketing headquarters in little debbie and they're like hey uh this is so-and-so from marketing little debbie i'm like huh hi you know like so you're calling me huh that's pretty cool and uh he was like hey so uh little debbie uh came down the hallway here and from her office and said i don't know who this guy is what he does but i like him and i think we should do something with him so figure it out and so he's like so i'm calling you to figure it out okay yes yeah so i am a little debbie little debbie brand ambassador so occasionally how it kind of works is um

it's usually me and a bunch of blogger moms that kind of post because i've noticed like oh who's the other brand ambassador yeah like like super popular blogger moms i'm like oh totally reaching this untouched you you know, demographic. Yeah. Large men. Yeah. I mean, it's a logical fit to me. Honestly, a demographic they should probably pursue harder than what they do. I know it's like, yeah, sure, moms buy the groceries, but these big dudes, we're destroying the gas station snacks.

Let's be honest. We are the market. So, no, it's been really cool they're an awesome incredible company they're uh very conservative they're super chill laid back a fun brand and so yeah i mean i'll do some videos for them occasionally or different posts but honestly man it's just like this kind of cool way to you know kind of that like like you see sometimes the work hard snack hard mentality like hey you can work hard but also man you want to have an oatmeal cream pie like go for it enjoy it i like the like the lifting crew the little debbie the little debbie lifting crew like you have to do a double take like is that real am i seeing that correctly like yeah yeah i uh as you guys know from doing merch and apparel that's kind of another

catalyst was is uh let's see for dead simber year and a year before last i guess last year anyways whatever year 19 2019 i did this shirt right so i did a green shirt and it said Debbie's and Deadlifts. And so it had like two Christmas tree cakes on it, bars that crossed each other and said, Tis the season, right? And so I just made it, right? I literally like, and I'm not artistic. I literally made it like on Illustrator myself. And I was like, oh, this will be fun for my followers.

I'll put it out there. And I put it out there and I uh I put it out for sale on my website well sure enough this had already started with Little Debbie where I was a brand ambassador and I was like oh it's no big deal no big deal well all of a sudden I'm sitting I'm literally it's like a Friday afternoon evening and I'm sitting in the deer stand and I'm like man finally got out in the woods got my boat I am enjoying a Friday afternoon sitting in the deer stand and I'm like, man, finally got out in the woods, got my boat. I am enjoying a Friday afternoon, evening in the deer stand. This is great. And all of a sudden my phone rings and it's a phone call from Collegedale, Tennessee. Now in my mind, I was

like, oh man, this is little Debbie headquarters. What is this? And I'd already kind of freaked out. Like I just released the shirt and I'm like, oh, super cool and then i was like uh i didn't get permission i hope they're cool with it but it's like but i was in my mind i'm going it can't be that bad it's like it's something i created on my adobe illustrator so no big deal and so i'm sitting there and the phone rings and i'm like you know how it it is. I'm like, Oh man, I'm in a stand. You're not supposed to answer. It's supposed to be quiet. I'm like,

Oh, I'm in big trouble. Probably. I'm like, Oh, hello. Like, Hey,

this is so-and-so from a little bit of headquarters. Hey, we were just going over your, your shirt. You just released with legal counsel. And I'm like, I'm sorry. I didn't know.

I'm sorry. I have a lot of kids don't do me i will burn all of them please just no just freaking out you know he just says the word legal and i'm like okay i'll do it like i'll do it you know and he's like hey uh yeah um, what you can't do what you did. And I'm like, I didn't know, man. I mean, you know, it was just something I created just for fun. I designed. He's like, no, no, no.

It's, it's cool. Um, but you know, it is a trademarked image is the Christmas tree cake. And I'm like, I didn't know it. It doesn't look like one. Cause I don't think it looks like one. So you can't do that. And I was like, oh, okay. And he's like, but turns little debbie as a company they're they're real big into training

they love to train like they have their corporate headquarters they have a big gym which is cool and the in the marketing uh the sales manager sales director are the from the mckee family and they all love to train. And so he said, he said, so we're sitting in this meeting and we're legal counsel going, Hey, he can't do this. We need to send him a cease and desist. We can't do this. We got to do that. And, uh, one of the C-level McKee family goes, well, I get it. I understand he can't do this, but I got to have that shirt. Yeah. Yeah. That's awesome. At that time I was like, I'll send, I'll send 20 for free.

I'll send 20. Just don't sue me. So that's how little Debbie lifting team was born was just kind of just some fun, fun apparel that goes out there. And, uh, that they, of course they approve everything that I do and everything that I have to post about some of that. So that's cool, man. That is really cool.

That is really, really cool. That is so awesome. And it's just like you, like just from our perspective, if we before, especially prior to coming across you and your relationship with little Debbie, like that idea to me would be so crazy. It'd be like picking, I don't know, pick any other brand. Any other brand. Yeah, no, they're into lifting and they have a partnership with this guy that lifts and was, you know, the best highland games.

And they have some cool apparel that's based around lifting now. That is just, that's wild. I know. Yeah. It's, it's fun, man. And that's kind of what they had said is they were like, you know what? You're, you're a good fit because it is different. You know, you're, you're bringing snack cakes into the fitness strength realm, which is something we've never done before. So we'll see. Yeah.

Hopefully I'm not just a pet product project that they enjoy. Hopefully, uh, hopefully they have some, uh, from some benefit from it. It's just kind of a fun stuff. So if we had to make you say, what are your top three Little Debbie snacks? Oh, man, yeah. The Mount Rushmore. So the Mount Rushmore of Little Debbie is oatmeal cream pie. That's the goat. It's original.

Then you also got to put in Nutty Buddies. Just, they'll love those. The honey bun. Wait a second, Nutty Buddy, is that the wafer? Yep. Okay, yes. The peanut butter wafer one? Oh, yeah.

Okay, yep. Agreed. I love it. Oh, yeah. Oh, yeah. We were brushing up on our uh yeah we were debbie snack cakes prior and when we came across that one i'm like oh you just once as soon as i see the picture i'm like oh yeah it's like the number of those i ate without

actually knowing what the actual name was is yeah mind yeah dude i know i used to get those every day at lunch i could buy a pack like the twin pack for 35 cents and so i was like man i'm just gonna go get a little debbie every day my senior year and i'm like man it's got protein in it i'm pretty sure peanut butter it's peanut butter so that's that's on the mount rushmore uh honey bun is up there and now you can only get the iced honey bun at the gas station single serving side so okay it depends on how i'm feeling on that day i like a honey bun i like an iced honey bun at the gas station single serving side. So it depends on how I'm feeling on that day. I like a honey bun.

I like an iced honey bun. And then, man, I tell you, underrated, top four on Mount Rushmore for me is the chocolate cupcake. Okay. Really? See, and that's one I've maybe had once in my life. Yeah. You're also kind of dabbling into one of our future things we're going to talk about with you here soon is our overrated, underrated segments. So you just said one of our buzzwords there, underrated.

So we do have more for you to come on that. So you said the fourth one is, what's the name on the package for that one? Chocolate cupcakes. Okay, chocolate cupcakes okay chocolate cupcakes yeah okay yeah so they're the ones there's the chocolate cupcake with the white swirly icing on top yeah like a single line swirl okay yep dude i tell you this is like the perfect balance of moist cake with the thick chocolate frosting and the in the cream filling is like lights out debbie did well we were talking right before this it was like uh you know i don't think i've had very many of like you know there's a there's a pretty wide variety of little debbie yeah items to pick from and i'm like i don't think i've had most of these and then you start looking it's like

well i ate a lot of swiss cake rolls as a. And also zebra cakes were like a staple in our house and the brownies too. And it's like, actually, you know what? I did eat all of these. I don't know what I'm thinking. Exactly. And that's the beauty of it is, uh, they're so they're cheap. Like, no offense. I won't name any other brands, but no offenses.

A lot of them were like twice and three times as expensive. So I was like, man, right. For just like, as a kid, man, you could go, you could go totally. I was a big star star crunch kid. And so, um, I forgotten those are, uh, you know, those are often overlooked, but that's a solid, that's a solid pickup right there. My, my dad, uh, working class man packed a lunch for work every single day. it just retired after working like the same place for like 45 years and i can't recall a day in my life that he didn't have one of the little debbie snack options in his uh cooler on the way to work every day like that i yeah yeah

you can't go wrong backbone of america it is is. That kind of is a little bit true about Little Debbie, I think. It is like a little bit of a backbone of a working class America sort of thing. Yeah. Yeah, that's cool. I love the Little Debbie thing. I was really excited to find out about that, and it did not disappoint. It's maybe even better than what I was hoping for. We've also noticed you've got, I don't know if we'd call him a training partner,

someone that's around. You've seen him on Instagram before. Is Maxime Liftoff around, if we're pronouncing his name correctly? Oh, yeah. Maxime, yeah, dude, that guy, I tell you what, man. All right, so I'm trying to get him to leave my guest room down here. Hang on just a second. Max Adams!

Hey! Cell phone! Here he comes. No, yeah, in here. He's coming. He's, dude, he, he's probably, yeah, just... No, turn it off. Just take the phone. Yeah, no, here.

Here. Hello there. I'm running very fast up the stairs to make this phone call. How are you guys? I didn't know we were getting two guests today, Tanner. Yeah, this is a bonus. We understand you're? Wow, wow. I didn't know we were getting two guests today, Tanner. Yeah, this is a bonus. And you're from, we understand you're from Russia then.

Oh, yes. Mother country is very nice. Very nice. Yes. Where are you guys from? You sound like you're from America, yes? But do you have accent like maybe Minnesota or maybe Canada? You know, somewhere in between. The South Dakota, it's kind of the hybrid of the two. Do you have accent like maybe Minnesota or maybe Canada?

You know, it's somewhere in between the South Dakota. It's kind of the hybrid of the two. And we understand you're a bit of a lifter yourself. Oh, yes. I am anytime Russian champion in lifting of the dead and lots of pressing of the bench. Yes. And were we saying that right? Is it Maxtoff yeah it's close yes it's close our accent could probably use a little work i'm sure and then what's your family tree i've uh what's uh you have uh i've heard you refer to your maybe your father your grandfather before

oh yes grandfather sergey he was a great lifter in Russia. I have many thanks for him. He does great work. He coached me many years. My cousin Vladimir, he was strong like a bear, but he is no longer around in family. I don't know why. Grandfather Sergei taught me many lessons like um like give a man fish you feed him for one day you teach men to fish he no longer deadlifts yes so there's lots of good lessons uh

my sister is svetlana and uh that girl who warm-ups with her max, yeah, that's her. That's my sister. So she's a good, strong Russian woman. Wow, that's great. Do you have, since we got you on the line here, do you have any secret Russian training tips you can share with our listeners? Oh, I am working. I tell you what, I've been at this house for like two months now. This Dan McKim guy. He says he needs

help with the lifting of the dead for this dead symbol, and now he won't let me go. I'm doing all these videos. Russian leans to Russian deadlifts, not Romanian deadlifts. Teaching him how to press up the bench and squat up the bar. I tell you,

I don't know. There's lots of things, lots of things I could say. No, I'm talking on the phone. It's to your friends. They're asking me many questions, and I'm charging them lots of rubles. Sorry, guys. Go ahead. Dan is trying to get back on the phone.

No, that's all right. We can probably talk to Dan again now. Okay, yes. Hey, put that out the oatmeal cream that is mine okay guys it's nice to see you yes yes thank you thank you you will be strong yeah give me the phone sorry guys he's he's ridiculous oh that was quite the treat. We didn't know we were going to get that. That was a bonus guest. I wish you could hear it. He's pumping his Russian techno right now, too.

Hey, kids are trying to sleep. Yeah, turn it off. We'll train in the morning. That brings me to a good plug. If you don't follow Daniel McKim on Instagram, you need to be following. For everyone listening, you need to be following him out there. You put a lot of work into like some of your stuff is just really good. It's not just your average lifter's page.

It's not. You got a lot going on there. I appreciate it fellas it's uh i'm just kind of a goofy stupid guy and so i like creating videos and having some fun because man i feel like our industry like as you guys know because you guys have you guys do fun stuff we try and use yeah that's kind of our whole thing we're not going to do it if it's not fun right yeah and that's the thing it's like man i feel like we're so serious in our industry whether they whether that's you as a coach or as an athlete or as a lifter or whatever it is it's like man we're so serious and so rigid with the things we say and do and how we treat people. It's like, man, we all got into this. When you really take down everything, you really reel it back in.

It's like, why did I get into lifting? Because I wanted to get jacked, right? I like getting strong, and I enjoy lifting. And so let's get back to the enjoyment of it and not be so stinking serious and so hard on each other so yeah i i appreciate that because i got a lot of stupid stuff out there i got a lot of videos that just completely dude there are times i've learned i never like any of these stupid videos i do i never show my wife beforehand because how it used to go is i would be editing this video a video and i'd be

like cackling giggling like a girl and she's like what are you doing like just wait honey wait till I show you this this is great I'll show you this video and I would I would bring her like I was a child that just brought my mom like hand-picked flowers like mom I love you so much look what I have brought for you and then she'll watch it and go yeah I don't I don't I don't, I don't get half of those. I don't get any of those jokes. I'm like, cause you're not a lifter.

I don't know if I could relate to that anymore than what you just explained right there with me and my wife at home. Uh, I just, that all just sounds like my life a lot of times, but at least you have a dude that you probably send stuff to. You guys can both laugh. Yeah.

It is funny. Maybe at least to us. That that you probably send stuff to. You guys can both laugh. Yeah. And like, ha, it is funny, maybe. At least to us. Yeah. That guy thought it was funny, too. Well, you guys know you got me, too. Because I think it's funny. There we go. It is really good, though.

You put out a lot of good stuff. I really like it. Have you ever? We don't have it. We don't use it. Have you ever thought about't we don't have it we don't use it have you ever uh thought about having a uh tiktok account you know i did jump on tiktok okay you do have it then i do i do have it it's one of those things with tiktok i created it and my people like oh man you should go on tiktok it's

great and i was like i went on there and i got like four views. Yeah. And like the only thing I got were spam bots. I'm like, yeah, this is stupid. So I got back on here recently and I'm just putting my stuff in there. But a lot of your videos kind of feel like they could be a TikTok format a little bit. Yeah. I appreciate that. Some of them, it's weird. You know how TikTok is. I have some videos that a couple on TikTokiktok that have you know way way more

you know i've got this is what's weird i can even pull it up while i'm talking here i think i've got one where i did throwers or sorry strongman when they meet it's got like 190 000 views right i'm like oh that's cool and then i post another video and it has 300 yeah right wait a second is there a middle algorithm what is this yeah that's true and it's even true with an instagram also where you can be so you'll be like oh man this one is so great people are gonna love it uh it does terrible and the next one you're like yeah this one might be okay and it's like the best one you've ever had dude isn't that so frustrating i do that all the time you can't predict you really can't predict it's so hard because i'll spend this time editing a video and i'm like wow

this is gonna hit i tell you what man i'm so proud of this and then it flops and then i have ones the same way i have ones where i'm like dude this is so bad i don't even want to post it uh but i gotta have a video this week i spread out there yeah and it does really well i don't get it yeah i think it goes back to just get you just got to keep doing stuff i mean that's really the only thing you can control just keep putting stuff out yeah what have you guys found has been great for you has it been has it been consistency has it been like do you flood the feed with more stuff or has it been like, take a break, take a week off and then put stuff on there? Like what's been the best for you guys?

I like, I mean, this, this is what we do, whether it's right or wrong. What our thing is, it's consistency in the way that we basically post two things a day, every single day forever, you know, not really, really never more than that and really never less than that. And that's just kinda, uh, you know, at, but there again, at times it seems to work at times it seems to probably not work. So, but our thought is if we're at least staying consistent in that way, um, we're going to hit on some cylinders at some points in time. I get concerned if we we just never don't post twice a day yeah just essentially there's just always two things a day whether

that's the right frequency or not that's just kind of where we landed with what is manageable too i mean i suppose you could do more but i feel like if you're posting too frequent frequently you're uh you know cannibalizing yourself too, which I get concerned about. All in all, I guess it's a long way of saying we really don't have any idea, but that's just what we do. That's what we do and we don't know why we do it. That sounds way better than me because I'm like, oh, I probably should post today. Right. No, that's tough. How long, you mentioned Deadber. So how long have you

been leading the charge on that then? How many years? Oh man, this was my third year of writing, writing it. Okay. So you write the program for dead Sember. Yep. Okay. That's cool. We have a couple, uh, um, or we, what we have mass dynamics gym, which is our small little club strength gym that we run out of Aberdeen here in South Dakota. We don't have very many members. We have a really small membership. But we had a couple people that participate in Squattober every year. And then we had a couple of members that participated in Dead Sember this year.

And I know we had two that did Dead Sember. One hit a very large deadlift PR at the end of it. He hit a 661-pound deadlift, I think, Big Jake did, which was a big mile. You know, that's the 300-kilo deadlift PR at the end of it. He hit a 661 pound deadlift. I think big Jake did, which was a big mile, you know, that's the 300 kilo deadlift. Um, so that's a really cool one. And then I think big John at the gym did it too. And I think he might've hit a PR too. I don't know what it was, but I know for Jake, it was a big PR. And so I got to quiz him about how he liked, uh, the programming and at the end of the month. And, um, I mean I mean, I guess his answer to was the proof was in the pudding. It worked for him. So it's hard to say he didn't like it.

That's awesome. I appreciate that. That's because it's one of those things where you're trying to program for, and you guys know this better than I do. You're trying to program something for lots of different people of different walks of life doing different things. And man, man i tell you what we did a uh every year you can you can put your numbers up because i want to see the feedback too and so people put their comments in there and you wouldn't believe the comments you get like people like oh man i only pr'd by 10 pounds i wish this had been a harder program i'm like bro yeah only yeah only bro. Only in PR should never really be in the same sentence. And for a month.

Thank you. This wasn't a six-month program. I mean, I've seen so many people that we've been around that lift with for a long time. You claw and scratch and do anything you can to just over the course of years at times times, like get some sort of everything like somehow perfectly goes your way for months on end and you get lucky and end up with a five pound PR. That's like a smashing success. I know. And you're running around all stacked and you know,

Oh yeah. And my favorite too is people like the comment, you know, like yeah, I pulled a 90 pound PR is a good month. I'm like, okay, you, you really you you clearly you

clearly guess things a little wrong so like you know you have the wide range then of course my favorite is people like well i feel like the neurological load of the month was better you know hindrance by these these days and that days i'm like yeah dude like i'm just trying not to kill you yeah like it's you're dead lifting and lifting. And that was the hard part, right? It's like, okay, how do I program this to where we're pulling five days a week? I know my back will be trash. So how do I protect myself? And it's hard.

You know, I was like, I had to try to tell people like, hey, man, this is a general strength program. Do the best you can. Set your numbers. You can, if you need to bump them up because it's too easy. Great. If it's too hard, you need to back it off a little bit, but it's, uh, it's been so cool, man. And I think that's, what's awesome is the community it's built and how,

like how supportive people are for that month. And they're, and they're cheering each other on and you just kind of get that team feeling where I think sometimes, especially in COVID, right. You don't feel like you're part of a team or part around, you're not around people. And so it was really cool this year to see people kind of rally around each other and cheer each other on and, and do it together. Yeah, that is cool. And you partner or you're, you do that with Sorenix. Sorenix is a big part of Deadcember and Squattober, correct? Or that's kind of their evolved and okay.

And so how would you describe then? Like what is, if someone was asking, like what is your role with Soren X? Sure. I'm the Midwest rep. So I live in Northwest Missouri and I cover the Midwest. It's kind of my territory of sales. And I specialize mostly in high school, college college and pro teams is who I kind of deal with and also private private facilities as well but those are that's kind of my my focus

market so it wouldn't be unreasonable for you to need to make a trip to western northeast south dakota and uh you know what we do have two we do have two colleges in town too so you could oh that's true yeah yeah i don't see why i wouldn't make it to gym it's it's a mecca up here you know eastern western northern southern uh south dakota don't forget your compass when you come yeah he's like i'm pretty sure i'm either in the bermuda triangle or i'm at mathonomics i don't know where i'm at right that is right uh so we do i mentioned it earlier we do have our overrated underrated game uh you might not be familiar with it but here's what it is we pick a special set of daniel mckim topics for over underrated, and it's your job and responsibility to decide

whether each one is overrated or underrated. And the most important part to remember is you can't ride the line in between. You have to pick a side. And I lied. That's not the most important part. The most important part to remember is that this is scored and judged. And we let you know. A pass or fail grade will be issued. Yes, right. scored and judged. And we let you know.

Yes, right. And there's several different awards and things on the line here that we could get to at the end. But it is a very important game. Good. I'm in. Underrated. Underrated game. You get it.

Yeah. Okay. Overrated or underrated game you get it yeah okay overrated or underrated kilts oh man i gotta go they're underrated um dude you if you've not worn a kilt and felt the breeze well the breeze then you're missing out underrated i agree i have a kilt myself and i love any opportunity i can have to wear my kilt yep um unfortunately for my wife we met and were married before i got into the highland games or else i probably would have worn a kilt to our wedding or at least i would have tried and she would have probably stormed out. But it would have been cool. Yes, it would be

cool. Major cool points for that one for sure for anyone that's got to do that. Is that guy from America? He seems so cultured. She married a guy from Europe? Yeah, exactly. Okay. Overrated or underrated deadlift bars oh deadlift bars i feel personally

are overrated now people are gonna hate that but i've pulled lots on dead i've pulled deadlift bars numerous times and i just i just don't like the whip i don't like the – I pull more on a straight bar than I do a deadlift bar, which is bad. So I feel like sometimes deadlift bars can be cheating. Sorry. No, that's fair. Yeah. What's kind of just your training anymore in a nutshell?

What do you kind of do? I mean, do you have goals in mind, or how do you approach your training? Generally speaking? Oh man, it's now that I've done, done throwing, uh, the heaviest I ever weighed is I weighed, I got up to over three 10. And so I usually competed around three, two 95 to three Oh five. Right. And so I've realized I don't need to be that heavy, but it's, it's hard sometimes. Right. So I got down before dead December to like two 75 and then dead December came around and put it up over two nights, you know, got up to two 90. I was pulling heavier. It felt great. But I tell you what, man, it's hard. Sometimes I'm like, there's sometimes I was laying in bed

and I'm like, you know what? You know what? I'm going to do it. Three 30. Let's just crank up the body weight. You're 39, but it doesn't matter. Let's just do it. You never done it before. See what happens. And I'm like, I go to bed. I'm like, yeah, we're going to do it. And then I wake up in the morning. I'm like, I look in the mirror. I'm like, nah, nah, it's not a good. It was that guy. Yeah, exactly. And it's usually you kind of tell that to one of your buddies like bro yeah you should totally should do that dude you'd be so huge i know right yeah man can you

imagine what you would pull i know yeah and then you have that conversation and then you talk to your wife and she's like nah please don't that's all right now going to be able to be with my friends, I think, too. Yeah. So, I don't know. Right now, I just kind of, I just am a meathead. I love to train, so I try to change it up and do different things. But it is different now without having something to compete and go after. So, it's always a dance. Right on,

uh, overrated or underrated Braveheart, the movie. Oh, how can you, how could you under rate one of the highest rated movies of all time? And how could you say it's overrated unless you're Irish? Um, uh, I gotta go with underrated. and how could you say it's overrated unless you're Irish?

I got to go with underrated. Braveheart's underrated. It is a classic. Yeah, it is. I haven't seen it for a little while. It's almost like when I'd be ready to re-watch. Mel Gibson at his finest. It is.

Have you ever seen The Patriot with Mel Gibson? Yes. Yes, definitely. They're similar. They make that movie again in a different country it kind of didn't even dawn on me until now like yeah that is a very similar movie it's like this worked before let's do it again i'd never come let's add heath ledger and do it again i know right somebody kind of ruined it for me the other it was a couple weeks ago we were and do it again. Never connected those dots. I know, right? Somebody kind of ruined it for me.

It was a couple weeks ago, and we were talking, and I was like, yeah, Patriots on Amazon. I was like, yeah, I know. I watched it. I was like, yeah, it's like the American version of Braveheart. I was like, what? Huh? What?

It was almost like partly ruined it and partly made it really cool. That really is a good comparison. I'm like, no, no. He was fighting for his freedom. Wait a second. Yeah, right, right, right. Then your family member died. Oh, wait. Yeah.

No, that's good. Okay. Last one, and we usually save the most important ones for last. I'm just going to say one small change to this because we already covered something. We'll do a slightly altered most important last topic. Overrated or underrated

Swiss cake rolls? They are underrated. Now, why they're underrated is because I don't know if people always know how to eat them. Right. My brother used to drive me crazy for some reason. I told you I was a star crunch guy. He was a Swiss roll guy and he used to eat it by layers. Yeah. And I was like, bro, just shove it in your mouth. It's amazing. Just, and he was like, no, man, I got to enjoy it. And as I've gotten older, eating it by layers is very satisfying.

And even if you put it in the fridge, it's really good. So you would recommend the layer approach then? I would. I came to my senses, and I got older and matured. I saw what he was doing, and yeah, it's pretty good. Now, I will tell you, have you had the zebra cake rolls i've never had the zebra i didn't know that existed until we were looking right before that there was a roll version of that guys it's it's awesome you guys are digging the zebra cakes

right oh yeah absolutely oh yeah yeah yeah i love them. You got to get them. Imagine a Swiss roll, only almost twice as big, but it's made of zebra cakes. What about this? On the Swiss cake roll, you know that white piece of, I don't know if it's cardboard or plastic, that the Swiss cake rolls rest on? When you take those cake rolls off of it, and there's that little bit of chocolate that's still on that piece of plastic, do you find a way to eat that or do you throw it away? How did I know you're going to? I mean, everyone knows what I'm talking about. The dirty details.

What I described, if you've had one of those, you've at least thought like you've had to make that decision before, I think, right? Yeah, anyone of any substantial body weight. If you're someone that generally doesn't leave food on your plate, that you have to cross a bridge there. Everyone who's ever... Everyone who's ever like, hey, bro, you want your cardboard? I was just thinking,'s my brothers i know that we've done that like yeah you you take the cardboard and of course that's the first

thing you do is you you rake it on your teeth right and you get that and if you toss it and don't do that my myself from one of my brothers i have two brothers it'd be like you grab it and you would do it like bro you're just gonna leave you missed the best part you missed it oh my goodness no part of this good call that is such a like this fat guy i mean as a we would call that a fat hack yeah that's hilarious uh if you haven't done that before you have you really ain't living yeah right if you haven't scraped the little bit of chocolate off the cardboard with your teeth off the swiss cake roll yeah because you can't get it with your tongue or your fingers the direct access oh man yeah so I guess did he pass

we are happy to announce he did pass okay great nice what ones did you guys disagree with let's see Swiss cake roll I'm good on that Braveheart Braveheart is tough because it is rated so highly. You can make that argument. I feel like that one leaves the most room for debate.

Yeah. Yeah. But I really like the movie. There's no doubt about that. And then kilts. I, you said, I really like kilts.

I think they're underrated. And I do think deadlift bars are a little overrated. Yeah. And I, I, as I'm someone that likes to use a deadlift bar, but I think they have their place in time still. And I think they generally get a little bit overrated.

So I kind of, I kind of agree for the most part, I think. Nice. So if you guys are sitting down to watch a dude movie and you have to choose between Braveheart, Gladiator and the Patriot, which one are you putting in?

Oh, I did just watch the Gladiator like a month or two ago too. So, uh, I watched Patriot a month or two ago, so that takes Patriot off the table just because I've seen it more recently. Between the other two, I haven't seen Gladiator for a while, but I do really like Gladiator, so my answer would be Gladiator, Russell Crowe. I'd be torn between Gladiator and Braveheart.

I'll almost go the other way, or kind of what you just said, actually, Tanner that i did just watch gladiator so i might switch it to braveheart but what's what's what's a better line um are you not what is it are you not entertained not entertained or what is mel gibson in braveheart when he uh he does a speech his you know the the speech on the front line when he's getting everyone revved up what's a better scene there do you think oh i don't know i feel i love the are you not entertained because i think i've said it like in joking to people a lot yeah yeah like you do something stupid you're like are you not entertained that one line is really impactful yeah yeah but what's braveheart aren't they like but they can never take our freedom isn't that as they say something like that

freedom is the line yeah that's a hard one yeah but I feel like if you could watch Braveheart like you said you're watching Patriot well that's two birds one stone in that scenario you get to watch two movies for the price of one

oh man watch them come out with some other movie. Mel Gibson in the Canadian Mountains. I think I've seen this before. True. Well, Daniel, that does kind of wrap up most of what we wanted to talk to you about.

This was a great episode. We've been excited to have you on for a while. I'm really glad we got to talk to you about. This was a great episode. We've been excited to have you on for a while. I'm really glad we got to do it. I think all your content and everything you're doing is awesome. I think anyone that's listening and is not following you yet needs to be following along with everything that you're doing. Oh, I appreciate you guys. I've watched and been impressed by your guys' stuff for a while now. So it's an honor to be on, and thanks for the laughs. This is a good time.

Yeah, it was awesome. It was a lot of fun. All right, you the man. Thanks, Dan. Thanks, Dan. Thanks, guys. See you. See you.

Well, Danny. Tommy, what do you officially give them? I think we officially go, what what what what what what we got too many knobs up here so he gets he get he did get the double cool he gets double cool beans very cool beans that was i you know he's a really fun guy i think and i don't mean a mushroom okay fun guy yeah uh we got to meet uh his his russian friend as well yes uh maxim liftoff yeah am i saying that right maxim maxim okay yeah okay i know i'm kind of always getting that wrong it's my north western northeast south dakota yeah it

doesn't speak russian All right, exactly. Yeah, that was cool. Yeah, he's got a lot of cool stuff going on. Uh-huh. I think he does need to make the trip up here. I mean, he can make the excuse that he's the Midwestern sales rep and he's more Midwestern than Western Northeast South Dakota. Some potential clients just waiting to give him money. We're right smack dab Midwest, as Midwest as they come.

We are probably only about six hours from him then though it sounds like probably about that yeah yeah cool beans very very cool beans uh so we did talk about our contest that we have coming up that was one of the other highlights of this episode the meme contest get your post out there sometime over this week that you're listening to this use the hashtag massonomics meme tag us and you could be a winner yeah do a lot of entries why why stop at just one when you could do two three four five or even ten don't stop can't stop won't stop yeah uh sign up to be a massonomics podcast supporting member we have had more supporting members come in and that frees us up the opportunity to i don't know what's something we would do if we got more supporting members just

buy cool stuff that we like like yeah maybe do some more mass market ideas i don't know we'll figure we'll come up with a good just just give us the money we'll figure out a home for it you don't worry about what we're going to do with the money that's our job to get us the money we promise it'll be worth your while we'll figure that we'll have that your money's in good hands with it is it is in good hands so you can sign up to be a supporting member at the four different standards like it's the opposite of jg jg wentworth right it's your money we we need it now. It's your money. We need it now. Yes.

We are the opposite of J.G. Wentworth. Is that G.J. Wentworth then? That's the direct opposite, yes. That's the alternative universe version, which is us. Leave us a review. We've got well over 300. The way we phrase phrase that we're not actually on the road to 400 we're what would you say we're on the road to the road to 400 right now very early stages of the road to the road we don't like to really start that too early like get people too revved up on it when yeah i mean like whoa we just hit one milestone

here like calm down guys not we actually haven't even really done the thing yet that we're going to do because of this thing so we can't do another thing yeah you got to give us a second here we have lives come on but do go leave us a review uh tell your friends about the podcast if this is your first time listening if you saw if daniel mckim shared something about this episode and you checked it out and this is your first one check out all of our old episodes. We've got 253 before this. A few afternoons worth of entertainment just sitting waiting.

And we've probably got 253 more to come after this, so make sure to subscribe. Subscribe on YouTube, like us on Facebook. Listen to me read these closing ads before I forget. Today's show was brought to you by Spud Ink Straps. Their goal is to make products that support sports performance and help everyone achieve their training goals. They make products that last forever, won't bust your budget, and most importantly, leave no doubt about success when everything is on the line. Make sure to check

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base they said based on the massomics recommendation i bought one of these and use save 20 by using code mass 20 checkout, and you could do the same. Thank you, sponsors. Tommy, where do they find you at? You can find me at Tomahawk underscore D. Find me at Tanner underscore Baird. But much more importantly, make sure to follow Mastonomics at Mastonomics. See you. you