Matthew Cox | Inside True Crime Podcast - Dark Web Criminal Extorts Celebrities, Makes Millions & Shares Legal Loopholes

Episode Date: December 20, 2024

Ryan Magin Explains how to make money online....Some more legal than others. Ryans Links https://www.instagram.com/ryanmagin/ https://www.youtube.com/@ryan-magin/videos Use MATTHEW COX to get 55% o...ff your first month at Scentbird Get 50% sitewide for a limited time. Just visit https://GhostBed.com/cox and use code COX at checkout. Do you want to be a guest? Fill out the form https://forms.gle/5H7FnhvMHKtUnq7k7 Send me an email here: insidetruecrime@gmail.com Do you extra clips and behind the scenes content? Subscribe to my Patreon: https://patreon.com/InsideTrueCrime 📧Sign up to my newsletter to learn about Real Estate, Credit, and Growing a Youtube Channel: https://mattcoxcourses.com/news   🏦Raising & Building Credit Course: https://mattcoxcourses.com/credit 📸Growing a YouTube Channel Course: https://mattcoxcourses.com/yt 🏠Make money with Real Estate Course: https://mattcoxcourses.com/re Follow me on all socials! Instagram: https://www.instagram.com/insidetruecrime/ TikTok: https://www.tiktok.com/@matthewcoxtruecrime Do you want a custom painting done by me? Check out my Etsy Store: https://www.etsy.com/shop/coxpopart Listen to my True Crime Podcasts anywhere: https://anchor.fm/mattcox Check out my true crime books! Shark in the Housing Pool: https://www.amazon.com/dp/B0851KBYCF Bent: https://www.amazon.com/dp/B0BV4GC7TM It's Insanity: https://www.amazon.com/dp/B08KFYXKK8 Devil Exposed: https://www.amazon.com/dp/B08TH1WT5G Devil Exposed (The Abridgment): https://www.amazon.com/dp/1070682438 The Program: https://www.amazon.com/dp/B0858W4G3K Bailout: https://www.barnesandnoble.com/w/bailout-matthew-cox/1142275402 Dude, Where's My Hand-Grenade?: https://www.amazon.com/dp/B0BXNFHBDF/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1678623676&sr=1-1 Checkout my disturbingly twisted satiric novel! Stranger Danger: https://www.amazon.com/dp/B0BSWQP3WX If you would like to support me directly, I accept donations here: Paypal: https://www.paypal.me/MattCox69 Cashapp: $coxcon69

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Starting point is 00:00:00 For a limited time at McDonald's, enjoy the tasty breakfast trio. Your choice of chicken or sausage McMuffin or McGrittles with a hash-brown and a small iced coffee for $5 plus tax. Available until 11 a.m. at participating McDonald's restaurants. Price excludes flavored iced coffee and delivery. An unregulated world of loopholes on the Internet. I've sold a lot of questionable products. It was a seven-day trial, and then you got billed $60 a month forever. You can never cancel.
Starting point is 00:00:23 Celebrities tend to drive revenue. I made a lot of money off of Chris Evans, Tony Hawk, Bamargera. I got a close to 500 sites and I got an offer to sell the network. I've been on the internet now making money, some way, shape, or form for 12 years. This is when, like, internet was starting to, like, be cool. YouTube was starting to become a thing. You know, there was, like, you know, Twitter was, like, brand new back then. There was, like, a lot of these opportunities.
Starting point is 00:00:47 And then I started finding, like, these little loopholes. Like, are you familiar with domaining? Like, where you buy domains and sell them? Well, I thought it would be a good idea to find people that I assume were unintelligent. and register their Twitter handles and then sell them back to them. Well, I was like, okay, well, who's cash rich? It might lack of some intelligence, browsers.com. So I went to a list on the site.
Starting point is 00:01:12 They listed all the stars on the site, and I just registered all their Twitter handle. So I went, okay, you know, Jenny X, and I was like, okay, so I went to Twitter, and I registered that name, and I wrote one line that said, if you're interested in purchasing this name, email me here and I set up a fake Gmail account I was like I forget what I called it and that was all I said I did this for every star on the site
Starting point is 00:01:33 I also did it to some of my favorite athletes too that I'm like more so because I was like yeah they'll just hit me up and I'll give them their name No it's free It's free to register a name? A Twitter name was free Oh Twitter
Starting point is 00:01:46 Twitter oh yeah I thought these were domain Formally known as X formerly known as Twitter Like so this is like Twitter's brand new and like I just tagged my name I didn't hide I just tag my name and I said if you're interested in email this and I'll you know we can talk and sure enough stars started emailing me hey I'd like to get my name and I said cool 500 bucks right and like one out of five would send it right the other five
Starting point is 00:02:10 I just know the other four I never hear from again so and there was like a hundred or so on the site so like it was able to make like I don't even know probably like seven to 10 grand ish over the course of like six eight months just selling stars their Twitter handles back and I was like wow this is interesting. What other loopholes are there that I can exploit? Because like, I'm saving them the time of finding it. And it wasn't really. Yeah, you're doing it on my service. Yeah, it was doing in my favorite. One of the ones that I did register was, you know how the right fragrance can completely change your mood and even the way you feel about yourself? If you've ever wished you could find the perfect scent, but you didn't want to commit to a huge bottle, you're going to love
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Starting point is 00:03:34 I can try new fragrances without the risk of buying a big bottle that might just sit on my shell. So if you're looking to find your signature scent, head over to Centbird right now. Use my promo code, Matthew Cox, to get your first month for just $8. That's Matthew Cox to get 55% off your first month at Centberg. I was a big fan of Jason Ellis. He is a serious XM show, still podcast this day. He was like the hero when I was like growing up. He was signed like XM radio and like, and his handle was at Ellis Made.
Starting point is 00:04:07 And I was like, so I registered that Twitter handle. And apparently, and I listened to the show for months, they were talking shit about the idiot that registered the Twitter handle that they couldn't figure out who it was. And I'm like, the information is right. It's me. I even like emailed the show like, it's me. like do you want the handle like I wasn't even trying to exploit him at this point yeah finally like a producer I was on the show they hired like a new producer like has
Starting point is 00:04:29 anybody emailed the email yeah and they're like no so the email I mean they're like what do you want and I was like let me ask me that like well what are you willing to give and they're like oh we want to give you like full full expenses paid trip to Ellis mania which is like he put on a show in Vegas which had all the biggest extreme sport athletes there And it was like a wrestling match and like a big party and like a boxing thing. I was like, yo, this is awesome. I said, yeah, can I get these for me and my friend? And they're like, absolutely.
Starting point is 00:05:01 And then turns out like they bought me a flight. They bought my friend a flight. They flew us. They flew me to stay at the hard rock for like four days in Vegas. And all I had to do was hand over the stupid password to them. And I said, just so you're just so we're clear. I was going to give this to you. But I really appreciate the trip.
Starting point is 00:05:17 Thank you. But it was so much fun because like I, because they saw me. with them. Everybody just thought I was, like, famous. And, like, everybody there would want to hang out. We ended up going to, like, the strip club and all these crazy shit. Like, with, like, a bunch of, I met Tony Hawk, like, backstage because I had VIP. I met, like, Bamargera and all these huge extreme sport athletes. I was like, like, like, it's, like, Christmas for me as, like, an extreme sport athlete. And all was because I exploited people's Twitter handles. When that happened, I was like, yo, there's, like, this is kind of like an unregulated world of, like, loopholes on the
Starting point is 00:05:47 internet. What I learned from exploiting people on Twitter, is that, well, trending people and celebrities tend to drive some revenue. And I had kind of developed a knack for seeing stuff that wasn't popular now, but might be popular in the future. And I was sitting at, I was watching Iron Man one, a big fan of Iron Man. Like, I was sitting in the theater to watch Iron Man One. Like, it was like two of my friends, like, we're eating popcorn. And then the, like, it was like an epiphany. Jersey Shore came on.
Starting point is 00:06:17 Like MTV's Jersey Shore, advertisement came on. and they were, like, hyping up the show in a launch in like four or five months, you know, and I was like, wow, this shit's playing in front of Iron Man. It's like one of the biggest movies, you know, Marvel release was the original Iron Man. I was like, so this is going to be a big fucking show. And I'm looking at all the characters. I'm like, these guys are fucking tools. Right.
Starting point is 00:06:36 I said, but they're all jacked and shredded. And I was like, hmm, I was like, I bet they're all going to create workout DVDs when they get famous. So I immediately front of the movie theater, opened my phone, and I went to Domains and Second dot com, which is still a site this day where you can buy domain names, and I bought jerseyshoreabs.com, jerseyshoreabs.net, jerseyshoreabs.org. And then the main character was called Mike the situation sorrentino. So I bought the situationworkout.com, the situation workout.com, the situation workout.com. I spent like $400 in domains sitting in the movie theater, just buying all these. And then this time was going to be different. I wasn't just going to sell them the domains back.
Starting point is 00:07:12 So I learned how to make WordPress sites, which were very like push button sites. And then they would rank in the search engines. And I was like, okay. Well, nobody knows who these people are yet because that's the first advertising we've ever seen. So if long as I get these sites up pretty quickly, then I'm going to rank in Google page one for all of these terms. And if one of them just gets jacked and shredded, I'm going to make a lot of money because I'm going to sell people a bunch of affiliate offers. Because that was like the world that I was kind of falling into, which is like the underground world of affiliate marketing. And I've sold a lot of questionable products. I'm like, you know, I've sold Viagra, I've sold testosterone boosters.
Starting point is 00:07:48 I've sold some legit, you know, digital products. But when I saw this, I was like, okay, so I went home and I built out all these sites. And I kind of forgot about them. And then all of a sudden I started seeing the advertising ramp up for Jersey Shore. And I'm like, oh shit, it launches this Thursday. Cool. So me being like at this point, like I was kind of really deep into the world of internet marketing. I was studying like copywriting.
Starting point is 00:08:10 I was studying how to, you know, persuasively write. I was, you know, watching a bunch of training courses. I was like very good student of direct response marketing. I read a lot of Dan Kennedy, Robert C. Aldini, so a lot of, like, influence and persuasion. So I wrote, like, one post that was hypothetically a workout that these guys may or may not have ever done. And I just hyperlinked all of the points where it made sense to a workout program. Well, the workout program just happened to be this one called visual impact muscle, which was, we ended up becoming friends. His name was Rusty Moore.
Starting point is 00:08:46 It was a $47 product digitally, and it was a $31 commission. I was like, this is awesome. It's a great commission. It's great commission. So I linked it. And I even went so far as, because he had a video on his page, I even, you know, went to art school, taught myself some Photoshop. I created, this is when you could, I created a fake YouTube screenshot with a play
Starting point is 00:09:09 button and a picture of like, you know, the situation behind it that was kind of blurred out. It was like unexposed workout secrets. And all of these links from my affiliate link. So, and then I put that post on every one of the sites that I had. So it was across like probably, you know, 30 different pages on my sites and it ranked for all different types of terms. And then I just sat back and Thursday night happened and 8 o'clock Thursday night. Like I was like, okay, if it's going to work, it's going to work.
Starting point is 00:09:36 Let's see. Let's see if people think this guy's jacked. I watched the whole Jersey Shore. I actually became a fan. That was a great show. Watch it for all the seasons. It was horrible. I was like, but it was an extra special because from 9 p.m. until about midnight, every Thursday night, I'd make a few thousand dollars.
Starting point is 00:09:56 Okay, nice. Because everybody would watch the show, go to Google, Mike, the situation workout, boom, find my site, buy the guy's product, boom, find a site, buy every single Jersey short term for about three years. Maybe two, maybe two years. Did they ever contact you to say, hey, man, I want to buy my website. Like, what are you doing? Yes. So MTV sent a bunch of angry emails to me. Cease and desist. Cease and assists. I think I got them in the mail, but this is a long time ago.
Starting point is 00:10:22 So I'm like, I don't remember I actually got a physical email, but I got a lot of angry emails. Because I was like, I put that I registered the site. I put me as the author on the page. I wasn't trying to hide. I had a bio only because those made the sites a little more trustworthy. And there was a bio, the person reviewing the workouts. You know, so and it was just printing commissions for me. And I swapped out products here and there, like, but the visual impact. worked really well. So the point where I was selling, the guy ended up contacting me, the owner
Starting point is 00:10:48 of the product. He's like, dude, you're selling like 250, 300 copies a month. He's like, you're like one of my best affiliates. And he ended up sending me a bunch of like, you know, he ended up buying trips for me, ended up like really treating me out because that's kind of how the affiliate game works. If you got somebody's making a lot of money, you take care of them. I was like, this is pretty cool. But I saw this as like an opportunity because like, well, MTV did get pretty pissed at me. And then they were just like, you know, we need to take the site down. And I actually went to an attorney and I said, do they have any grounds? Because I never really had, I never had MTV. I just had Jersey Shore workout. And because Jersey Shore is
Starting point is 00:11:22 like a place, like I was like, you don't know the rights to Jersey Shore. But the one they really wanted was the situation workout.com. They wanted all of them. And I, are you willing to sell it? I mean, I'm willing to sell it. Well, they tried to strong arm me and to give me to him with cease and assist. I kept saying no. I went to an attorney and I said, will I get in trouble if I keep doing this? And he's like, no, they have no grounds because it's a phrase. It's like, the situation. Yeah. It's like saying fast food. Yeah. It's like, you're fine.
Starting point is 00:11:47 Yep. It's like, you're fine. And I was like, okay. So I just kept saying no. I just kept replying, nope, nope, nope. I'm like waiting for them to offer me some money for these sites. Eventually, they came back because the situation did create a workout DVD. Mm-hmm.
Starting point is 00:12:01 And they offered me some low ball number. And I'm like, well, well, sell that. Yeah. I think it was like, I think the offer was like five grand. And I was like, I said, bro, this makes like, and even during the non-popularity times of the show, it was doing like $1,000 a week. It's hugely popular. You're trying to give me a thing.
Starting point is 00:12:17 You're making... It was a slap in the face. I was like, you know what? Fuck you. Like, I'm not doing it. Ended up, the show lost popularity. The site sent eventually died. How dare they try and strong arm you when you're strong arming them?
Starting point is 00:12:30 That's not how this works, right? You don't fuck me over. I fuck you over. That's how this works. I looked at it like I did... That's the email you should have said. I did all the hard work and ranked it in the search engines. You don't have to do that shit now.
Starting point is 00:12:42 So, but I took that as, that was like case study. One, I was like, wow, that worked. So then I used, you know, online jobs. com, and I proceeded to go on a tirade, and I made 500 more sites. Not Jersey Shore related, but I did it for every single, any term I could think of. Like I had biggerarms.org, increased testosterone naturally.org. And I would just do the same thing, rinse and repeat. And my envision was, is I'm going to make this network of sites average $1,000 a day.
Starting point is 00:13:11 and then I read that if you can sustain $1,000 a day you can prove then you can sell the whole network for like one or two years worth of income or something. It was like the whole network would suffer and I was like okay so I was just working like I had an apartment at the time I had like a whiteboard on the wall
Starting point is 00:13:27 was like sites working on site and that was all I did for like six months, eight months after the Jersey Shore thing and I had some banger sites I made a lot of money off of Chris Evans workout he was Captain America and it and IMDB literally told you what movies were coming out, like up to like a year in advance.
Starting point is 00:13:46 So I just went to IMDB and I was like, okay, all right, Chris Hemsworth, or Chris, Chris Evans, oh, yeah, he's probably going to gain muscle for that. So buy Chris Evansworkout.com.com.com. I'd buy them all set up a side. I was like, oh, you know, Scarlett Johanson, she's probably going to get lean and tone for that. Let's make her a site. And I did that for every single site on IMDB.com for the next year. And it was like clockwork.
Starting point is 00:14:08 It was like every time a movie release, a few. thousand dollar commission would roll in i kept selling the same products and then i started getting into and then i had this exit pop plug in which have you heard of cookie stuffing exit plug i don't yeah it's like an exit pop plugin meaning like when you go to leave a site the site changes have you ever been on a site that did that it's kind of illegal now i don't think they allow you to do it it's very frowned upon okay um so this site and i feel it with like cookies like cookies on the internet that's the thing you always say i no cookies yeah well most people don't say that what to do it tracks like what you've been yeah and like kind of what maybe so different so like amazon i think
Starting point is 00:14:45 has like a 24 hour cookie so like if if you say hey ryan you should get this computer and you send me a link through your affiliate link and i buy it within 24 hours you get the commission okay but if anybody else clicks on it like you still get the commission for 24 hours well the click bank which is the service that i used for you know the sell the visual impact muscle it was a 60 day cookie. So like any click on the internet was basically mine if they ever came back to buying that said product. So what I would do is I would, you know, every time I'd have all these sites out there, there was this plug in for WordPress, which was like it's like they just, you just, a few clicks and it was on the site. And when you went to leave, it completely changed
Starting point is 00:15:28 the site. Now, I just made it change the site to whatever product I was selling because it also cookied them. So I would get credit. So even if you went to one of my sites, and I've eventually came back. Now, the guy was running a lot of advertising for his product, too. So that's, like, he was paying for a lot of money for visualized by muscle. He was paying for ads. He had a lot of other affiliates promoting it. It was actually a really, really good product. I do stand by that product. I think it helped a lot of people, you know, to get that lean Hollywood physique. So the, you know, for like 60 days, like I was getting commissions from everywhere. Like, because they, I was, like, I was basically cookie stuffing is what it was called,
Starting point is 00:16:06 but because it was a plug-in, it was considered ExitPop, but it wasn't. And I only know this because ClickBank, who was actually the people that were paying me, they actually shut my sites down. They said, you couldn't take any more payments. And I was like, whoa, because we were talking, like, it was starting to like, I mean, I'm trying to sell the whole network here. And I think it was at about $500, $600 a day when, like, they shut me down. And I was like, why are you shutting me down?
Starting point is 00:16:30 And they're like, well, you're using this. And they, like, had a whole case, like, your cookie stuff. And I was like, I did know what cookie stuffing was, but I'm like, I'm not cookie stuff. I'm just using a WordPress plugin. The plugin's called WP Lapdance. They're like, don't you think that's a little weird that it's called WP Laptance? I said, I'm not the one that created the plugin.
Starting point is 00:16:46 So I actually reached out and found the guy that created the plugin and I had him call on my behalf to ClickBank because he was so shocked that I was selling so many, like I was getting so much commissions from using his product that he wanted to use me as a case study. I was like, well, dude, if you can get my account turn back on, I'll do whatever you want. Like I'll just, you know, I need my account turn back on because they're saying I'm cookie stuff. And is this cookie stuffing? He's like, no, it's an exit pop. It's a gray area. Yeah. So they end up turning my account back on. I'm still friends with that guy to this day. He still sells a lot of stuff online. Like, that was just one of many plugins he created. But it was like,
Starting point is 00:17:21 you know, I got up to like, I think it was like close to 500 sites and I got an offer to sell the network. And I was, what was the offer? It was like a fuck you. It was a, it was a $250,000 offer. and I was I thought I feel like that's not a fuck you but for a guy who's living in his mom's
Starting point is 00:17:40 room who rides who lives in his mom's spare room who rides a a bike on the weekends like I feel like that's a pretty good deal but in hindsight it was an amazing deal
Starting point is 00:17:52 I was not in my mom's I bought a nice apartment now so I was I thought you were going to tell me that it didn't thank God I didn't take it it didn't that being 2.5 million I was like what?
Starting point is 00:18:01 No nope um Shortly after I told that person to fuck off, Google changed the algorithm. All those bastards. Damn them. And all those sites basically disappeared. And I lost all the money.
Starting point is 00:18:15 And in hindsight, I should have taken that offer. But based on business ends, like if it would have continued and Google didn't change that, like it would have been able to sell for that evaluation. It was just like, you know. But it wasn't technically, I had so many sites. I did make good money. A lot of people ended up because when the sites died,
Starting point is 00:18:32 I was able to, like, make some money because while I was also exit popping and cookie stuffing to the degree, I was also building an email list. So I was getting people's email. So now I was basically when all the sites disappeared, I started sending spam emails every day. I was just emailing you four or five times a day to buy the next current product. And that worked. I was able to, you know, move me along for about a year. Because at this time I had met my now current wife. Like, we were dating.
Starting point is 00:19:00 She met me during the time. of that, you know, I thought I was invincible. Yeah, I was going to say, you must have seemed like a rainmaker, right? Yeah. I, you know, I had discovered buying bottle service at clubs, and there was one specific club in downtown St. Biersburg called Vintage Ultra Lounge. I would just blow my money there every Thursday, Friday, Saturday, and I would be like, yo, tomorrow, it's just like a fucking ATM.
Starting point is 00:19:22 It's going to replenishes itself. It's the most amazing thing. If I spend a grant tonight, there'll be another grand in there tomorrow. It's like it'll never happen. 100%. So cocky. And then I was like, but the one thing I did, I didn't buy a car. I bought a scooter.
Starting point is 00:19:36 I kept my expenses pretty low. Yeah. So, you know, and I somehow convinced my now current wife to love me during that whole thing. And then everything came crashing down. And, you know, she's like, well, what do you do for my now? I was like, well, I'm just going to spam me email people. Like, I was like, because they signed up for my list. So it's not totally spamming until they leave, you know.
Starting point is 00:19:54 And I did. And I was able, that was nowhere near as lucrative as the SEO. But it turned into, I was able to like build this, you know, empire. of like i end up growing the email list i was buying email list i was sending emails to other people's lists and then they would opt into my list and then i would like email them like yeah but how does that make you money so it's same affiliate offers i was sell yeah i was selling everything from i mean the darker stuff was like the viagra that you couldn't cancel right like and i didn't understand again blind ignorance how like a company could pay so if you just sent an email to my product
Starting point is 00:20:29 and you know you enter your email and name an email into my product I gave you 30 bucks that was like one of the offers that I had I was like wait they were paying $30 an email lead well turns out it was one of those that company ended up getting sued because you couldn't you can never cancel it was like a free trial a seven day trial then you got billed $60 a month forever and they weren't letting people cancel you know but you know I was just sending email traffic letting people do what they decided to do. I didn't really think too much of that. It was like, hey, you know, if you're going to do your credit card and buy some dick pills, that's not, that's on you. That's not on me, you know. But in hindsight, I sent a lot of traffic to that, you know. But it made a lot of money. You know, not a lot of money. I mean, at this point, I was just kind of like surviving.
Starting point is 00:21:15 I think probably the most I was making doing the email stuff was a $4,000 to $6,000 a month. I don't have to pay my bills and not have to get a job. Right. And then I actually decided, I was like, okay, I need to be a little more legit. You know, and I wanted to create a business. And by this time, I had also kind of discovered doing recreational drugs, occasionally on the weekends, you know, the white stuff, the powder. Right.
Starting point is 00:21:39 And, you know, so I was partying and doing this while also trying to be an actual person. So I created this company, you know, because my now current wife actually broke up with me during that time. And that happens. Yeah. You know, she did a good. She definitely should have dumped me. I was an asshole. And I started going out, and I was like, man, like, I don't know why I got dumped.
Starting point is 00:22:01 I thought for sure she just wanted to dump me for some guy that wears a suit. I was like, I was convinced that just because I was like this extreme sport guy who figured out this internet money, like, that she thought I was, you know, that's why she dumped me. And turns out it was a, you know, she had some things to deal with, but also I was kind of a piece of shit back then. Right. You know, so I, we go our separate ways and I discover men's style and fashion on the internet. And I was like, this is like a rabbit hole you can go down. you can wear different stuff and women like you and then you don't have to talk to them and they approach you and then you can go home with different women.
Starting point is 00:22:33 I was like, this is great. But none of the people on the internet were talking about like where this get laid or women like this. They find this attractive. So I then just kind of jumped full head first into the men's pickup and dating industry, which was like lucrative industry for most people. I've watched those videos. When I was in a halfway house, I needed to reaclimate myself to dating.
Starting point is 00:22:56 I watched a few of those videos. Who did you watch? Some guy just, you know, he's walking around and just walking up the women and just talking to him. And it was, he had just a few different approaches. I wish I could remember exactly. But that was basically it. He had these, you know, honestly, he was just, the fact that I didn't realize the fact that just, well, I mean, I did realize that a big part of it was just walking up and introduced. Oh, yeah.
Starting point is 00:23:19 Yeah, that to them, the girl immediately thinks, holy shit, like this guy's super confident. He just walked up and said, excuse me, hey, can you, I'm just wondering that. by him so-and-so shake their hand and they're just like aching them back and the next thing you know they're like this guy is confident he's interesting he's you got a you got a big part of that that that whole battle beat just by doing that yeah that wasn't the people that I was selling to no no no the people that I was selling to were usually very introverted shy and they expected the women to come up to them and this was this was the guy selling a program yeah teach you how to walk up teach you to how to walk up because the guys are shy and they don't want to be able to walk up and they are
Starting point is 00:23:56 in you know yeah that would like there was that was like that was like one side of the pickup and the other one was like the ones that like like me who was like I'll tell you exactly what to wear so you never have to talk to women and they just come up to you and basically get naked in front of you yeah oh I don't know about that I didn't yeah well that never really worked yeah I was I don't I'm not sure you know I was able to give a lot of guys it's a money suit yeah it's a suit made a hundred dollar bills but like you're absolutely correct like if you just like 90% that's what i tell people now like i feel like dating apps have just fucked up men because i'm like all you got to do is go say
Starting point is 00:24:30 hi like they don't expect some clever fucking thing just go say hi to a woman and then you're going to stand off from the 900 swipe lefts that she's seeing yeah you know but this is like you know online dating wasn't a thing back then so there's like a bunch of introverted guys who couldn't get laid and they were going to the internet to watch a bunch of dudes who thought they had it figured out and then i was somehow in that that world now and it was a I created a product called 51 handsome guy secrets did really well did about six figures the first year who she backed on a YouTube channel where I made YouTube videos just telling guys exactly what's where to get laid and at the time this is you making
Starting point is 00:25:07 those videos this is me my face just like we're talking now with a cell phone like on like YouTube was just it was really starting to like people were already starting to be YouTube famous vloggers were popular now did you write a book or a course It was just all digital. I found, yeah, a book would have been more legit. A little bit more work. Yeah, a little bit more work and maybe less lucrative. Well, you could do all of it.
Starting point is 00:25:31 You could do that like, hey, and I'll send you the book. Or, hey, you can download the book. I did make my own version of, Louise, what was it, the Robert? I made 27 new laws of style. I copied the Robert Green book. Is it Robert Green Laws of Power? Yeah, I copied the 40 Laws of Power, cover and I made the 27 new laws of style.
Starting point is 00:25:53 Jesus. I mean, no shame at all. Hey, I, you know, it was branding, you know. I was like, I didn't steal it. I just, you know, repackaged it. He doesn't own a red V. So I created a bunch of just digital products, but the most successful product I had during that whole time was I found out that the guys just wanted me to tell them exactly
Starting point is 00:26:15 what to wear. And to be fair, I had some good outfits. At this point, I was like, you know, I had. reinvented myself, like, and I was definitely on the right path as far as not looking like a criminal who could rob you. Because that's the look I had as an extreme sport athlete who was kind of angry at the world, who turned down a $250,000 offer to buy all his websites and said no, and then Google took all the money away. So that person was like very angry and pissed off. And then the new person was like really kind of, you know, I was starting to wear tailored
Starting point is 00:26:42 suits. I was starting to wear like leather jackets and nice shoes. And like I learned how to like dress like an adult and I was going out and I'm like wow women really do respond positively if you don't look like a slob and you know I think that a lot of extreme sports athletes kind of have that because when you're an athlete you kind of have that aura about being a professional athlete especially if you're in that world like when you're partying with a bunch of athletes like everybody thinks you're cool you're like oh he's a professional you know but when you get to the real world you realize that you just look like criminal you don't look you know you're tattooed in most cases, you're wearing bag of your clothes at the time. Like, you just don't look like you fit in
Starting point is 00:27:22 normal society. And this was, like, something that was, like, very hard for me to kind of adjust to. Um, and I did, basically, I found other people's YouTube videos and was able to reinvent myself. But then I started getting all my friends were like, yo, can you help me dress? Can you do this? And I said, yeah, let's go to the mall. And then, like, they're like sending me their friends. I remember I had a friend. His name was Dave. He's like a finance guy. And like, he just looked like a typical finance guy. I said, I need a little more edge. Like, kind of looks so square. Like, can you help me? I took him to the mall,
Starting point is 00:27:48 went to the international mall, picked out a bunch of shit. And then he's like, dude, I got laid. This is awesome. He's like, I told my friends about you.
Starting point is 00:27:55 Like, and now I'm like, well, fuck, am I like hitch? Like, what is this? Like,
Starting point is 00:27:58 how does this even work? Like, you know, I mean, I was always naturally good at talking to females. I never really struggled with that.
Starting point is 00:28:05 But the style just made it very easy for me to approach women and women to approach me. And, you know, so that was where the whole, I just started making videos
Starting point is 00:28:12 every day. Like, and all the titles were the most obnoxious shit like wear this shirt get laid and then even the 51 handsome guy secrets like the whole pickup and dating industry decided that because i had the only style product so they started selling my style product as an affiliate and i was giving them $31 commission because i was like well here's how you motivate somebody to sell your shit you give them a bunch of commission so i was started to do that and then i had a uh you know i had a continuity on the end of it that was like $60 a month which i did cancel people i didn't like steal their credit cards and shit um it was very easy to cancel but like and i was able to build that up to where it was like a residual six figures of like people and every month i would just send them outfits i would go to i photoshop together like what looked like outfits right and then i took like seven of the best ones that people liked from like my members area and i created a book called seven seven outfits to make her want to fuck you right and it was seven bucks i sold like five or six
Starting point is 00:29:09 thousand copies of that for seven dollars right and it was like it was the best selling product I've ever had and I had an order bump be familiar with an order bump so like an order bump is like on the page so this is all the different ways that internet sites make more money up sale yeah well it's only an upsell after the first purchase this is before the purchase so like you're on the checkout page and you're entering your information and you're buying a book called seven outfits the maker want to fuck you and it's like hey wait before you hit before you hit go do you want seven and more outfits to make her want to fuck you. Right.
Starting point is 00:29:42 Click this box. Click the check box. Boom. Now I just got $14 instead of seven. Then the upsell flow starts. And the upsell flow on this one was a work of art. The first product was... If you don't say so yourself.
Starting point is 00:29:53 If I don't say so myself. The first upsell was... I'm like, okay, so they just bought seven outfits or essentially 14 outfits to make her want to fuck you. Like, okay, well, let's give them more outfits. So then it was like, you know, I think it was like 99 outfits that make her come to you. And it was like just a bunch of Photoshop outfits and like why you should wear them.
Starting point is 00:30:13 Right. And then so I think it was like clothes that make her come to you. Oh my God. And then that had like an 80% take rate. So like 80 out of 100 people said yes to that offer. And it was 29 bucks. And then I'm like, okay. So sad.
Starting point is 00:30:31 Does anybody else feel bad? That's how Louise came into my life. Oh my God, Louise. He bought it. but oh my gosh so then it was like so that was the first that was the first upside one was closing maker come to you and i was like okay well what's the next one i said well i knew based on data and talking to people that everybody struggled you know women loved the bad boy i mean you're familiar with that like people love the bad boy so i was like well everybody's
Starting point is 00:30:59 a bad boy we just got to unleash it so i made it so i made bad boy unleashed and it was a 99 dollar 12-week masterclass on how to unleash your inner bad boy. And that one crushed too. And that funnel, I mean, if I did not take it down, I would still be selling to this day. Because it was being residual YouTube traffic. Obviously, you're familiar with YouTube. Like, people would watch my videos and then click the link,
Starting point is 00:31:24 and they would just pay for it. I did eventually end up stopping selling. I stopped selling all the dating stuff, more so because I had since got back together with my then-girlfriend, who's now my wife. and I was also, well, we were also pregnant and I was having a daughter. And I was like, I can't do this anymore.
Starting point is 00:31:44 Literally I was like that moment of like, I'm a piece of shit. I can't keep telling guys how to get laid. I'm just not going out anymore and I don't really care. Like I still dress well. I can still give you some advice there. But I knew based on culture in the internet, nobody was going to click on that shit
Starting point is 00:31:58 unless I put some fucking obnoxious title on it. Right. As like, that's culture. So I was like, I have to keep talking about this. And I was just like, I cannot do this. And so I quit. And then that was like, that brings it, that brought me to, you know, a year or so where I was kind of confused. Now, like, I got a daughter.
Starting point is 00:32:17 I got, like, I had some money saved up because I didn't blow all the money this time. Right. I didn't have a lot saved up. But I had enough to where, like, I could kind of fuck around for a year and figure myself out, you know. But I found myself towards the end of that kind of, you know, dissipating. You say your savings going away. I still didn't really know what to do. Instagram is becoming popular.
Starting point is 00:32:38 So I start making some little videos here on Instagram. And I start kind of growing in Instagram because I was really late to it because I was focused on YouTube for so long. I was late to Instagram. And then I started, you know, I was introduced to like, you know, every once in why I like to do some drugs on the weekends. And I was like, I went out and I was like, me and my one friend were celebrating our first Father's Day.
Starting point is 00:33:00 And, you know, for whatever reason, our girlfriends at the time and fianc says let us out and we go out and I'm like fuck I'm like this is I'm having fun we're doing good my own friends like oh here some cocaine hands me a little bag I was like oh cool put it in my pocket I was like didn't even do it at that moment I did some previous in the night from somebody else right but then we're like out downtown St. Pete at the bars and now mind you at this point I think I look like a very respectable person I'm like dressed up like it's a Saturday night we're having fun like I'm a dad now you know I'm back with my girl like we're you know I don't know if we were engaged yet, but it was around that time, you know, where we got engaged.
Starting point is 00:33:40 But I was like, yeah, things are good. Doing a little, you know, powder like here and there. And then I go and there's a bar called McDiddens. And I walk in and I'm like, my one friend who ironically gave me the powder, like to hold, I had it in my back pocket. So I'm walking out to middits. He's like, yo, let's go see so and so. He's our friend.
Starting point is 00:33:58 You know, like we haven't seen in a while. We haven't gone out because, you know, we're like dads now. We're like not going out. and I walk in I like the bar the the the the bouncer standing right there he's like ID I was like cool
Starting point is 00:34:09 go like this pull out my ID and what is stuck to the bottom of my wallet powder like it just falls out right on the ground and I look at the ground and I look at him and I look at my friend
Starting point is 00:34:19 who's like already gotten in and I said I like panicked I was like oh shit what do I was like I should run well he's a bouncer I don't know maybe because I was on powder
Starting point is 00:34:32 and I was making bad decisions this way so i grabbed it from the ground like i picked it up real quick and i just took off and next thing i know i hear like the bouncer because for mcdittins in st p for whatever reason when it was there like all the cops congregated in front of fucking mcdittins right and it's like they all had nothing to do they're all just sitting there well the bouncer's like who's got drugs and i'm like you motherfucker it's like piece of shit why you got to call me out so i'm like running and i like tossed the powder like this and it happened
Starting point is 00:35:06 to land in the trash can I was like and I kept running and I in my mind I got far enough away to where nobody would know and then I get tackled by a cop and it's like a whole thing and now like I'm not resisting arrest
Starting point is 00:35:20 but now I know I'm like okay I'm you know and now they're like digging through the trash can because they're like he threw it the bouncer was like I was like why this bouncer not like me and I'm like what the fuck did I do to this guy I was like, just a little bit of powder stuck to my shit. Like, it's all over St. Pete.
Starting point is 00:35:37 That's one thing I learned about that. Like, when it's everywhere. Like, it's like, it's very hard to not see it or know somebody who has it. When, if you've been introduced to that world, it's everywhere. And so I'm like, what the fuck? So you know, like, I'm on, you know, handcuffed on the front of the car. My friends are like, what the fuck just happened? They don't know.
Starting point is 00:35:55 They kind of have an idea. And like, I ended up throwing like my stuff, you know, my phone and stuff. I said, you know, please bail me. Like, you know, I'm obviously getting arrested. And the cops are like, then they, it's like, I found it. And I'm like, what did they just pull? They pulled it out of the trash? Like, and then like, they put it down on the hood of the car and they're like,
Starting point is 00:36:13 is that yours? I was like, I don't, I don't know, I've never seen that before. What do you talk? What is that? I've never seen, I don't even know what that is. And they're like, yeah, right. Like, the cop, they were like jerks to me. You know, rightfully so, I ran.
Starting point is 00:36:26 I probably deserved it. Like, I ran away, okay? They had to chase me. I don't think the guy was like ready for that run like I think I was pretty fast you know so I end up getting arrested I end up going like wherever you go you know like I don't know it was like it was actually like I was end up being there for like 10 hours maybe maybe 12 like you know whatever and I'm like whatever and I'm like my fiance hey hey I'm and she's like what the fuck did you have the powder on you and this and I'm like I don't know when all of a sudden I became like an expert criminal at this point I was like I was like babe I think we should talk about this when I get out I'm going to assume this is a recorded line. Thankfully it was. A recorded line. And, you know, I ended up getting out. Then I tried to bail myself out because I was making, I was back making some money. Like I had a little bit of money. And I was like, can I just bail myself out? And like, it was like they looked at me like I was weird. Like they're like, well, people don't normally do that, I guess. And I ended up having like
Starting point is 00:37:19 my friend actually who gave me the powder bailed me out. Like, and then I get out the next morning. And yeah, sure enough, that was Father's Day. My first Father's Day. I was like, oh, great, cool. had to catch an Uber back to the house a nice long sobering Uber and then I come in and you know I was like yeah that's a that happened basically the fiance was like what the fuck like you're an idiot like I said yeah yeah I got no excuses there like definitely stupid and that was you know and then that started the whole like where I was always fascinated with like the halo effect and like all those attorney shows like bull like there was a show bull on MTV and how like when I when I taught the stuff style and stuff, there was always a, you know, there was always a bias to how you dress versus how people treated you. So I was like, okay. So I had to go to court, right? So I hired an attorney, right? At the time, I had, I want to say I had like $10,000 in savings. And the attorney, just because a criminal charge wiped out like eight of it, I think. It was like a loss, like, fuck. I was like, this is the stupidest thing. Like, I can't believe I did this. Like,
Starting point is 00:38:24 I'm like, you know, this is dumb, but, hey, I don't want this on my record. I want to like and at the time I was starting to I was traveling a lot I was because of the still doing the fashion stuff I was still speaking and stuff I was getting paid to like talk to groups of people now when I got out of it took me a while to get out of the dating industry because it was like I just stopped publicly making videos but I was still doing stuff like going to I was in part of a masterminds and coaching groups and like I was being paid like $3,000 a month to train with a guy's coaching group about how I was making videos and like style and overall just like life coaching. say the irony of that and I ended up you know I paid for the attorney and I show up at court and you know I walk in and I got like a navy blue suit on fully tailored I'm like I don't look like like I'm ready like I'm not going to get in trouble like you know I paid for this attorney she's like we have a strong case like you there's no you know you didn't have the drugs on you they're saying that and they said I had way more on me than was in the bag and all of a sudden the bag was gone like so it was like this whole like hearsay thing and or like I mean it was like me versus the cops
Starting point is 00:39:32 and like so she's like you know just show up and I said oh cool she's like dressed well like don't look like a slob you know I was like okay cool so I show up and I'm in like in like in my opinion like walking out of a GQ magazine and she walks up but I'll never forget this and she was like what the fuck are you doing it's like I was like I'm wearing a suit respect to the judge right she's like you look like a privileged white kid she's like and you're arrested for powder like I said what do I do she's like you need to go change she's like you look to put together like and I was like okay so she's like do you have anything you've changed I was like well no she's like well take off the jacket take maybe take my tie up and just like kind of untucked my shirt
Starting point is 00:40:11 to look a little disheveled she proceeded to walk me in spoke everything I ended up getting I ended up paying fines but I got completely I had to plead guilty to a misdemeanor paraphernalia charge and I basically walked away for I think it was about thousand dollars in fines okay And I was like, but that moment, I was like, and I said, why did you make me change? She said, because I didn't want the judge to, you were already there for what they were saying was a decent size amount of powder. And they don't have. Yeah, that they didn't have, but they had like, but they said, but you looked like a privileged white kid. And I was like, okay.
Starting point is 00:40:45 All right. That was like my introduction of like, that was like the halo effect. I was like, wow, this shit's real. Like, it really does work. And, you know, I ended up, I've shared that story a few times, like, and got millions of views on. internet for sharing that story but like it just got a further ingrained like how you present yourself really matters even in those situations i was like you know i'm sure like i don't know how real this is from what you're experienced but they say isn't it like a negotiation factor of like when you
Starting point is 00:41:10 have to see a judge to let you wear the jumpsuit or put you in your own clothes don't i mean if you've been arrested like and you're in jail you can your lawyer should be allowed to bring you a change of clothes so you don't have to go in front of open court in an orange jumper because when you're wearing an orange jumper you look more guilty and especially if you're going to trial if you're going to trial that your lawyer will be like look you you need to wear they'll try and insist some guys are like I don't give a fuck I'll wear like the orange jumps like they don't care yeah um but uh they typically always want to dress you out nicer so that so that there's not a bias from the jury as to you look like a criminal you're an orange jumpsuit you look like you know they want you clean shaving and
Starting point is 00:41:55 and a pair of khakis and a nice long cleave shirt and try and cover up the tattoos and that's that's a better look at it at least makes them think it's possible this guy looks like a normal citizen he doesn't look like a gangster yeah that that was like i mean are there any hacks like that you've learned that you learned in jail like what other things that they do you have anything else like that i mean i mean i mean no other i mean that's just that you know but i mean everybody gets in front of the judge and they all try and downplay what they did And they're sorry and they're this and they're that. And I think, you know, most of, I think the judge has heard it.
Starting point is 00:42:33 They're so, you know, they're so callous and they've heard it all. They've been jaded. They've seen these guys come and cry their eyes out and apologize and beg for forgiveness and you'll never see me again. And then six months later, they go to jail for two years. They get out and six months later, they're back again. So they get like, you know, I've heard this so many times. Yeah.
Starting point is 00:42:53 I mean, I just found that fascinating. Because it was kind of like, oh, I said shit like that prior to like, I'm like, oh, yeah, people judge you on how you dress and everything matters. I was trying to obviously sell products that taught that. And then I was like, when I did that, I overdid it. And she was like, no. Yeah, she's like that could be like, that could harm you in this situation. And I mean, she didn't make me look like a slob or anything.
Starting point is 00:43:17 But it was just, I was just like, oh, shit, I would have totally just walked in there. And she's like, yeah, you kind of look like an arrogant prick. I was like, oh. Yeah, you can see somebody wearing it. If I was a judge and you walked in, you had a, like, a three-piece suit on and just, you know, you look, you had suspender or something, he'd be like, oh, this guy's a douchebag. Yeah, but if you have slacks and a long-sleevee shirt and- I mean, it was a full suit. I had, like, a tie bar, knit tie. Like, I went overboard.
Starting point is 00:43:40 Yeah. It did look like I was like. GQ. Yeah, I was like. Who dresses like this? Yeah. Who dressed like this for their court day? Right.
Starting point is 00:43:48 Yeah. What's the weirdest thing you saw in prison? The weirdest thing? Yeah, like where you're like looking back, you're like, what the fuck? There's a lot of weird stuff. Baby, please. Yeah, I was going to say, that's the most, like, what's the worst thing you ever saw? It's not, like, walking out and saying two guys having sex or anything like that.
Starting point is 00:44:08 Like, if that happened every once while you'd walk or you'd. Is that in the bathroom or like, in a shower stall? And you're like, oh, man. But, yeah, I would say that the, that was pretty, yeah, you know what that is weird. Yeah, that is probably pretty weirdest thing. Just seeing two guys. No, no, it was, I was in the library in the medium, and there was probably 20 or 30 guys in there, and it probably held 60 or something. It was never full.
Starting point is 00:44:33 Like, you went to the low, filled all the time, but the medium it wasn't. So I'm in there writing, like, some guy's story and working on some stuff. What's the medium? The medium. The medium security. Oh, okay. So I'm sitting in the library writing, and there was a gay guy. They call it a punk, right?
Starting point is 00:44:51 I guess a transgender now, right? because it was a dude that looked like a woman whatever believed, I don't know I don't know what the political thing is if you say. Anyway, in prison it was a punk and he, listen he looked like a woman I mean he would
Starting point is 00:45:06 he'd trick you. You could be a bad night but I mean little thin braids super thin dainty not dainty probably probably 58, 59
Starting point is 00:45:19 but I mean super skinny right and was looking at a vogue magazine and I mean it's just like a whole act right yeah and you know but whatever they're there you know listen you're going to meet them you got you got these guys walk around like they've got
Starting point is 00:45:34 boob jobs they've got oh yeah it's it's insane so anyway I'm gonna go she was sitting there doing her thing and I'm writing and this guy came walking into the the library
Starting point is 00:45:51 who'd never been in the library before in his life he was six foot plus jacked up I mean look like he was on steroids he was massive
Starting point is 00:46:01 and he walks into the life soon as he walked in everybody was like everybody looked up like holy shit he walks right up to the punk
Starting point is 00:46:10 and he goes baby can I talk to you outside and she just keeps turning the page baby baby please and then he kind of
Starting point is 00:46:22 looks up to look around who's speaking and everybody looking everybody's looking like this we all look down we're terrified you know a bunch of soft uh soft uh soft guys in the library and this guy's a massive and then he he says baby baby can't please talk to outside baby please baby please and i mean it was humiliating and then he goes baby please and put his hand on on her shoulder and she was like don't touch me no no no and you know they said first he said as he's flipping the guy He looks up and he goes, I like the way you talk to me in front of your friends. And he goes, baby, please. Baby, please can I talk to outside?
Starting point is 00:46:58 Baby, please. And he goes to put his hand on, and she like goes like that into, don't touch me. And he's like, huh, I'm talking to me, baby, please. Baby, please can I talk to outside? Baby, please. And I mean, it was the most fucking humiliating thing I've ever said. I've never been so overwhelmingly humiliated for another person in my life.
Starting point is 00:47:18 Finally, the punk gets up. They walk outside. then the punk comes you know sashaying back in five minutes later sits down the guy comes back in head you know baby please can I talk to baby please let me do it was
Starting point is 00:47:31 it was a fucking horrible it was I was just a lover's quarrel it was a lover's quarrel and and and it was so bad that like when the guy left and when I saw the other guys in the room we didn't even laugh about it
Starting point is 00:47:44 like it's not like bro that was crazy right it was just like I just felt like wow like that was the I felt bad for that. I was horrible. It's humiliating. But yeah.
Starting point is 00:47:55 So it was, it's an odd place. Odd things happen. What was your favorite meal in prison? Oh. I mean, they have what they call holiday meals. And they would,
Starting point is 00:48:05 they would feed you like a, um, and they have hamburger day, which is like Wednesdays is hamburger day. They give you, you just give you hamburger and french fries. I don't know if they still do. But not great hamburg.
Starting point is 00:48:18 Um, but still a hamburger. And it's still french rice And then they have holiday meals And you would get like, you know Oh no, they get fried chicken every once in a while Probably once a month you got fried chicken It could be really good
Starting point is 00:48:29 And then on holiday meals You would get like a real like A real like meal Like a meal like like you know And it's so funny dude Because these guys will bitch and moan Man that chicken Or that little they give it like a little
Starting point is 00:48:44 Cornish hen Man that cornish hen ain't got no meat on it That guy is like What did you feel? fucking think when you were robin banks did you think they were going to feed you all yeah but I'm robin banks but when they catch me they're going to feed me lobster in prison so it'll be okay like what did you think
Starting point is 00:48:57 you I thought I get slop every meal the fact that they're giving you a holiday meal is a special meal that you don't deserve bro you know what I'm saying like you're selling crack you know in a park across the street from an elementary school like you're upset
Starting point is 00:49:15 because they don't have a cornish inn is it thick enough But, oh, listen, you know another thing they would do? This is funny. And this is actually right around, it would be Christmas time. So more Christmas time. They give you, well, one, they give you, they, a couple days beforehand, before Christmas, they line everybody, everybody goes back to the units, and then they line you up, unit by unit,
Starting point is 00:49:41 and that's like 12 units, they would let you out. And so you come out, like 180 guys, and they walk all the way to the chow hall. You go in the chow hall, you get. Christmas cookies and chocolate milk. And let me tell you something. And you walk all the way. And then the warden, the assistant warden and warden everybody will be there.
Starting point is 00:49:59 And they'll be like, Merry Christmas. Or, you know, happy holidays. They don't take Christmas. God forbid. That's a line that you can't cross in prison. Right. And then they would, the guys would walk by it. And they're like, happy holidays.
Starting point is 00:50:11 Happy holidays. Guys are like. And what's so funny is before, before you go, and they, you give it, you get a ticket. You hand him a ticket and you get your stuff. Before you go, guys would be walking around the unit like, man, make us line up and go into the chow hall. Like, we have a bunch of kids. Man, that's some bullshit.
Starting point is 00:50:31 I mean, like, you're not going to go. Can I get your ticket? Fuck you, Cox. You know, I'm going to go. What's what you're going to go? You know, what you're going to go. You know, is it embarrassing? Is it humiliating?
Starting point is 00:50:41 Absolutely. Well, that's prison. That's what happened. That's what you signed up for. And you don't have to go get your Christmas cookies. Shut up. Like, don't, come on, stop it. You need to have to buy them.
Starting point is 00:50:50 That's free. Yeah, they're free in prison. They're all good. What's one thing you learned in prison that's made you more money today? Um, I would say humility. Humility? Yeah, just appreciation and humility. And, you know, because I work a lot harder and I appreciate everything a thousand percent more.
Starting point is 00:51:08 So, you know, and I don't think, I don't think anything was going to teach me that other than a decade in prison because I was just that much of a prick. How can you tell if someone's a criminal? How can I don't know. you know what's so funny about this is well first of all I think and I've said this before I don't know if I've ever said it here but I mean I everybody's a criminal you'll you'll commit a crime you know I have definitely yeah oh absolutely yeah talked about it but I'm saying you could be the you know I actually was in I actually was in a program called ARDAP it was a drug and alcohol it was drug and alcohol kind of a recovery program in prison
Starting point is 00:51:49 um in a yeah so yeah it was like in a prison in a prison and and the the psychologist that ran the thing at was going around talking everybody and talking about getting out of prison that sort of thing and they were talking about like and i when i had talked about my getting out program like well what i was planning on i said i'm going to do this for about a year this for about a year i'll give it about a year and they were like well what happens after a year and she goes and i said if if like in a year i'm living in the spare room and i'm writing a bus and i can't pay my bills and she goes, yeah, what happens then? I go, I'm going to commit a massive, massive fraud,
Starting point is 00:52:23 and I'm going to leave the United States because that's where I fucked up last time. And she went, well, committing a crime should never be, that should never be an option. I go, well, anybody will commit a crime under the right circumstances. And she goes, that's not, she goes, oh, that's not true. I said, really, really? I said, let me give you a scenario, Doc.
Starting point is 00:52:42 You got two kids, and I know she had two kids. I said, you got two kids. Let's say you're married, you're a, psychologist, you work for the government, and suddenly there's a recession, and they cut back on programs like Ardap, and you lose your job, and you find out that your husband is having an affair, and he leaves you, and he leaves and stops paying child support, and you lose your house. By the way, most of that I know, I knew through the back, some of that was true. I said, and he leaves you, and I said, you're struggling, and you no longer have a job,
Starting point is 00:53:16 and people don't have disposable income to worry about their feelings. I said, and your kids, you lose your house and you're living in your car with your two kids and you're sleeping in a grocery store parking lot and they happen to put the bread four feet inside of the door. And you know if I walk by there and I snagged a piece, a loaf of bread, my kids live for another week. and I said anybody under the right circumstance will commit a crime. The difference is your threshold and mine is just my threshold is just a little bit lower than yours. That's all.
Starting point is 00:53:53 Anybody would do it. So, you know. How'd get that, Brad? Absolutely. Fuck that. Fuck Publix. They got enough money. Right.
Starting point is 00:54:01 But I think anybody would commit a crime. But I also think when I was out there committing crimes, it was very easy for me to convince people to help me, either by manipulating them or simply by you see someone that's maybe struggling and they see that you have stuff and you're endearing to them and you're extremely manipulative. The idea of paying someone for their service several times so you have three different interactions with them knowing I'm a decent guy and I will build a relationship in those three interactions and we'll be friends and I'll get his advice for free from now on. That's amazing. That's a great situation, right? The guy that paid the one time for the hour or however long that period of time he's not going to be able to do
Starting point is 00:54:46 that you knew break it up i'll be endearing he's got him to make him laugh it's going to be great i'll be my best for 15 minutes so i think that i was always very good at figuring out who was susceptible and i think that's just intuition i'm a huge believer in intuition how do how do you how do you know somebody how do you know somebody can be easily manipulated um i don't know a lot of people don't don't have super people want to be liked and they don't have super solid foundations and I think that you find somebody that wants to be liked and they're they're easily manipulated right like like they're not they don't have that you could it could be anything it could be you know those people that won't draw that line in the sand and you know like I tend to fake that you know
Starting point is 00:55:39 like oh yeah no I get it hey I got I got I understand like I get you wanting to you know whatever you know you're a democrat and um or you know you're you're liberal and I'm conservative and but I get you I understand like hey I want free health care I understand that and I you know so you do that whole thing you know but the truth is you know I have horrifically harsh lines but I'll allow myself to appear to be manipulated because I need you to feel like I'm on your side because I then will later extract something from you it's a horrible personality trait that I'm struggling with that you're really good good at me so uh what's the most common crime people commit um gosh i don't know that's what's the
Starting point is 00:56:21 most common crime people commit in federal prison in federal prison sure i mean yeah you think that you have a better insight i mean honestly it's probably selling drugs right like is that still unfortunately why is that still a fucking crime yeah no i mean unfortunately it's probably um it's yeah it's you know it's so funny too because people a lot of people will sell drugs they don't even think it's a crime like you know what I'm saying like the kid that's bringing some marijuana to his buddy in high school and he's selling it yeah and even he'll break even he didn't even make any profit on he just gave it to his friend selling but I'm just getting my money back you just sold you know
Starting point is 00:56:58 yeah I don't know I don't know I'd have to say drugs is the most common one because anybody can do it you know what uh what did you spend most of your time doing while in jail I mean what I spent most of my time doing was waiting a line but Other than that, I would say it was writing. You know, I wrote pretty much all the time. Just that's what I, like, that's what got me through jail. Were you writing before? I had written before I went to prison.
Starting point is 00:57:28 I'd never published anything. I never really anything, really completed anything that was like a solid manuscript that was edited and ready to go. But I'd worked on stuff before, like I'm creative, right? But it wasn't until prison. but I think I really kind of like got good at writing and took it seriously in prison. You had a lot of time.
Starting point is 00:57:48 Yeah, yeah, no, exactly. You have, you've, it's funny how many guys go to prison and they, and they focus on playing handball and, you know, basically doing a bunch of shit that's like, okay, none of that's going to help you on the outside. And I, and I kept thinking, what can I do to try and do something else when I get out here? because the judge was very, very, he was very, very stern when he said I couldn't commit fraud anymore.
Starting point is 00:58:17 I mean, he was really adamant about it. And I really felt like, I feel like I can't be in front of this guy again. He's really adamant about it. I need to do something else. What's the worst thing you can do if you get arrested? I think mouth off to the cops, you know? I did that. Yeah.
Starting point is 00:58:35 It never ends up well. It's like, this isn't going to, it's already going bad for you. This is only going to go worse. Yeah, I think, yeah. Oh, I also think it depends on, yeah, if you're guilty of something, too. You know, sometimes the cops will arrest people that aren't, they haven't really done anything. You know what I'm saying? So, yeah.
Starting point is 00:58:54 So, but just melt, I think mouthing off just makes it worse and worse and worse. And then. But I also think that if you're convicted, if they're, if they've arrested you for a serious crime, then I think talking to them's a mistake. Then I think you have to get to that point. Like, yeah, I really feel like I need my lawyer. I, you know, that I should probably have done fairly quickly. You still be very polite. Like, hey, I get it.
Starting point is 00:59:13 I understand you have a job. I just feel like what you're saying, I need to talk to a lawyer. And what is the, what's the best thing you do if you get arrested? You think you get a lawyer. Yeah. And not talk. And not talk. Yeah.
Starting point is 00:59:26 People tend to bury themselves. I think they're going to talk their way out of it. And then almost, it almost just never happens, right? Like, I mean, I've done it a few times. But, you know, yeah, definitely. And then the last one, a little bit different. So do you ever feel guilty now because you talk about your past and you monetize it now through the podcast? No.
Starting point is 00:59:52 No? I wouldn't either, but I was just figured it was a good question. So I'm on the sociopathic scale for sure, right? Like all criminals. Like if one percent of society is sociopathic and 99% of guys that are locked up in prison are sociopath and you know so I have I have very little empathy but I'm not a complete 100 I'm not I don't have anybody in the basement you know like I'm not we're driving around with a dead body in the trunk of my car or anything but I have very little empathy so I don't I don't
Starting point is 01:00:23 feel bad I feel like this is what I do what I'm doing I'm entertaining I'm not harming anybody I think and what's even more amazing about it is that and this is completely this is completely not as a result of me making an attempt at all, which makes it even more bizarre, is that there are people out there that are, like, inspired by me just making a normal living. And they send me letters and emails, like, you're an inspiration, you're this, and I'm like, I'm just trying to make a living and they're inspired, like, you've turned your life around, like, by trying to do something legally. Like, everybody that works at Walmart is doing that right now. They're just doing, they're legally making a living like and yet people it just happens to be that people are inspired by it and
Starting point is 01:01:09 they they like it and they and if people like you they want to see you succeed and that that's as fucked up as society is that's a great thing about society that they want to see that americans love a comeback story oh they do they love it god yeah the worst it is it seems the more glorified it is these days it's even better i mean so what's your opinion on jordan belford Oh, I mean, I love Jordan But listen, there's a guy Oh, come on, what's his name? You don't think he's a snitch?
Starting point is 01:01:38 Jordan Belfort? Oh, I thought you meant Jordan, Jordan Peterson. Peterson, I'm sorry. Yeah, of course he cooperated. No, I said, do you, I mean, what's your opinion of him? Do you think that was good or bad? I think he snitched on everybody.
Starting point is 01:01:53 He snitched on everybody. He had, you got to look out for yourself, bro. I'm the only one looking out. This is the one thing I know for sure. This is the one thing is that there is no street code and the only person looking out for you is you. And if you're thinking yourself, I would love the guys that do the, what do they do? They do the, you know, oh, well, you know, it's against my principles. Principles, bro, if you had principles, you wouldn't be ripping people off for a living.
Starting point is 01:02:23 You wouldn't be selling crack. You wouldn't be, you know, you wouldn't be robbing banks. You wouldn't be, you know, committing fraud. Like, if you had principles, a guy with principles, you know what he does? He cooperates with the police. And when he needs money, you know what he does? He works two jobs. That's what he does.
Starting point is 01:02:38 He doesn't run a pump and dump scheme that makes everybody millions and millions of dollars and then suddenly have principles and go to prison for fucking 15 years. No, what he does is exactly what a scumbag does. He rats out everybody he fucking knows to get the best deal he can. That's what you do because you don't have principles. If you had principles, you wouldn't have been in this position to begin with. So absolutely. No problem with Belford.
Starting point is 01:03:04 Is there any criminals you should study? Yeah, is there? Criminals you should study? For what reason? Yeah. Just from like, they're smart. Like they're resourceful, they're smart, they're like... Like a type of criminal or a specific person?
Starting point is 01:03:18 Persons. Yeah, I mean, I think Belford's a good example, right? Like he got out and he kind of changed his... He's successful. He changed his life. It's so amazing to me that people, there's a whole segment of society that wants prisoners or people to get in trouble go to prison get out and continue to fail like well but this doesn't make sense like you sent
Starting point is 01:03:42 them to prison to be supposedly not that this is what's happening but to rehabilitate themselves but you still don't want them to do better than you well even legally I don't want him to do better because he's a bad person I'm a good person like like you like I think that says more about those people than it does someone like belfort not hurting anybody do you think the government makes it hard for reform criminals to succeed absolutely the government the government society in general create more problems and create more crimes for guys getting out of prison
Starting point is 01:04:14 you have any idea how hard it is to get out of prison and start over again nobody wants to rent to you nobody wants to hire you nobody i had all kinds of restrictions my judge For some reason, I don't think he did this on purpose. I don't think he was told this by the U.S. attorney that I was, because I had, one of the things I was doing was I had a development company, I was building new houses. So somehow another part of my judgment commitment when I got out of prison, that's the document that binds you while on probation, part of the judgment commitment said, hey, Mr. Cox cannot work in, in real estate. state. Okay, fair enough. In finance, in any capacity, in real estate finance, development or construction. So when I got out of prison, I actually had somebody was going to hire me
Starting point is 01:05:08 for like 16, 17 bucks an hour to drive for a friend of a friend. I know that this is your friend. I'm going to help him out. I'm going to let him, because we have a bunch of laborers and stuff. We need to pick up stuff. We need to drop them off at sites. And we need somebody that can go to Home Depot, pick up things, and drop them off. So we really just need somebody who's responsible that has a license that can drive. I go to my probation officer, boom, got a job, 40 hours a week, got to pick up guys, drop them off. It's great.
Starting point is 01:05:36 I just got to sit in the truck. And she was like, look, you'll be sitting in the truck for hours at a time waiting for people. No problem. I can write. I can do all kinds of stuff while that's downtime. I can work on social media. Like, this is perfect for me.
Starting point is 01:05:48 And she said, yeah, you can't work for a construction company. And I went, no, no, no, I'm not building anything. I'm not, yeah, but your judgment commitment says you can't work for a construction company. I went, no, no, but that's because I was building stuff. Like, they think in like a capacity as fraud or something. She was, Matt, let me explain something. You can't, I go, I'll be driving a truck. She goes, you can't dig a ditch as a, if it's for a construction company.
Starting point is 01:06:15 And I was like, so what do you want me to do? Like, she's like, well, I don't know, but you'd better figure it out. Like, they don't give a fuck about you. Yeah, because you got to get a job, and then you violate it, right? just as happy to violate you and send you back to prison as it is to do one thing to help you at all they make it very and and that's i had that was actually i had it very easy right i'm a cling cut white guy i'm well spoken i'm educated not that hard for me to make money i'm going to be able to make some money so i'm going to figure it out but but i know guys who they zach funny smart
Starting point is 01:06:52 personal working at Wawa the only place he can work is Wawa he couldn't work at the Dollar General store they didn't want to let him work at the Dollar General store
Starting point is 01:07:03 I don't I don't get it like I mean Doesn't make sense They want you to be better But then they do But they do but they do but they really want you to fail They don't want you to do better than them They want you to fail
Starting point is 01:07:13 They want you to go back to prison So they can feel good about themselves They don't want to help you They don't want to give you They don't want to give you Let you go back to school and re-educate yourself or anything like that. Not in the federal system.
Starting point is 01:07:24 There's probably some states that probably do that. There's some liberal states out there that are probably doing wonderful, wonderful things for people, and I'm sure those inmates are ruining those programs right now at this point, right now. They're taking advantage of them. The one thing is, is inmates in general, anything you give them, and this is horrible,
Starting point is 01:07:43 they ruin it. So it's like one minute I feel like I want to advocate to help these guys, but in another minute you have to, boy, They'll try and ruin it the moment you give it to them. Makes sense. Every time in prison, they tried to come up with a different program for us or help us in any way.
Starting point is 01:08:00 Boy, these guys fucked out of every single time. Hey, let's give them new guitars. These guys are snapping out the guitar strings and making tattoo needles for them. It's like, what are you doing? You know, they're DVDs. Well, let's have a DVD room where they can watch movies. Wouldn't that be nice for them?
Starting point is 01:08:16 And, you know, that'll help them. They like to watch the movies and it entertains them. And, you know, these guys have nothing to do. And the next thing you know, they're sneaking in porno DVDs through the guard and they're in there, you know, rubbing one out. And you're looking. What are you doing? What are you guys doing? I'm trying to watch Planet of the Apes here. And you're rubbing one out. Yeah, Kiki's next to me, rubbing one out. What are some ways that the guards help the prisoners?
Starting point is 01:08:43 Help? Or, well, they, I mean. We went to two different places. No, no. I mean what are things that guards do the prisoners to like do they all sneak stuff in for them or how does that work I'm not sure that's helping um yeah no the the guards like the guards will here's a problem one of the problems is COVID really for the federal system a ton of there were so COVID was so rampant in the system guards that had were able to retire started retiring they're like I'm gonna die like guards are dying you got guards who are like you know overweight who have medical problems. problems who are, so-and-so died, so-and-so died, so-and-so died. Fuck it, I'm at retirement. I was going to work a few more years to get that up a little bit. I'm done.
Starting point is 01:09:27 So all the guys with seniority quit, and they hired all new guys. So the guys making $80,000 a year that knew how the prisoners were. Those guys got fired, or so those guys quit, and they hired a bunch of guys for $35,000 who can barely, you can't. What are you going to do for $35,000? How are you going to live on $35,000? You got a wife and maybe two kids, and you're trying to, living you just got out of the military you're trying to work on 35,000 but guess what
Starting point is 01:09:53 the guy you know Matt Cox get his Matt Cox's brother um and cock I know Cox Cox Cox is in B4 his brother goes up to me in the parking lot says yo bro hey my brother's in B4 I'll give you a fucking grand right now if you'll give him this cell phone of course they're gonna take it they're gonna be like fucking grand for a cell phone I walk in every day. Nobody searches me. I put it into my sandwich. I'll walk right in. Nobody even looks in my in my little lunchbox. I'll walk right in. And Cox is walking by one day. I go, Cox, hey, what's up? Here's some mail for you. He'll hand me some mail. And in the mail, I'll be like, damn, that mail's heavy. I'll walk back to my cell and open it up and boom,
Starting point is 01:10:39 there's a cell phone there, a little flat cell phone. Cox, the guy might talk to you later, like, bro, you better make sure you hide that shit. Because if I find it, I'm going to fucking take it from you because guess what if they take the cell phone that they bring in they get a bonus so they'll get like 200 bucks a bonus so then they'll these guys will bring in cell phones and then find them on you two weeks later anyway you're saying it's you know it's a business but it's not a great business model but it's profitable but yeah but the cops will do that and they'll bring in they'll bring in drugs and they'll bring in and next thing you know they're making an extra $30,000 on top of the 35 and now the job is okay and that's what's happening in most of the federal prisons now where when I was there
Starting point is 01:11:21 there was maybe three cell phones on the whole compound now every time they do a sweep they find a hundred of them 150 they're making alcohol where they before the guards were too smart they've been around too long they knew how to find these types of things they knew where they hid them they knew how it worked the new guards are clueless so they're able to run game on them what a friend of mine said that there was jordan's in prison is that true um I think probably some... You can buy sneakers in prison. You can special order sneakers.
Starting point is 01:11:53 Yeah, if you have money, you can get almost anything and you used to be able to really get stuff in. But yeah, I'm pretty sure you could probably buy Jordans. I know that... Yeah, you can special order stuff. Like, they'll only let you spend so much. They don't want you to walk around with a $1,000 pair of Jordans. But I'm sure there are guys that are walking around.
Starting point is 01:12:12 I'm not a sneakers guy. Like, I bought one... I think one pair of sneakers. I know my cousin bought me a pair of sneakers. Pete bought me a pair of sneakers. I was walking around with sneakers that had like a hole in them. In the bottom, I just kept putting paper in it, right? I don't want to spend money on Pete.
Starting point is 01:12:28 I'm not here to impress you. And so Pete one time, like, I'm buying you some fucking sneakers. This is ridiculous. And he got me some sneakers. And they were like 30 bucks, you know? Yeah. I think I bought one pair of sneakers the whole time I was there. Typically, when some guy was leaving, a short guy.
Starting point is 01:12:43 You know what I'm saying? a short guy that I'm like what size of sneakers are you and the guy would be like eight I'd be like eight I know you're not leaving these for anybody here and you're not going to walk out what those are you but I'll give them to you Cox
Starting point is 01:12:56 so thank you so I'm wearing other people's sneakers the whole time I was there humility yeah humility what was the most lucrative job in prison a unicorn yeah they make a unicorn is a
Starting point is 01:13:09 it's a factory that's connected to prison and if you can go work there these guys make um every unicorn makes something different at coleman they made the coleman low they made um uh cubicles so they did the cubicles and they did the they had the you know they put the fabric on them and they build them and then they sell them and uh those guys would make some of those guys had seniority and they'd bid there in like a long time they'd make like like two dollars an hour two dollars and fifty cents an hour or something like that there were guys that would leave prison after 10 years and they'd have 15, 20,000 dollars in there from saving up.
Starting point is 01:13:47 Wow. It's, I know it sounds like no money, but you know, you don't have rent. You don't have, you're not paying electric or anything. You're not paying for anything in there, so you're just banking it. Right. And it was that like in a bank account in prison or is that like? Yeah, you could, they would have it in their, um, their, their inmate commissary account. I'm assuming if you had that in like cash, it would probably get beat up for it.
Starting point is 01:14:06 Yeah, there's no cash in prison, but cash is mackerel. mackerel and stamps. What are your knuckles say? Oh, so this one says 0127, which is my daughter's birthday. Yeah. And then this says icon.
Starting point is 01:14:20 I got this because I got icon tattooed on my hand because I had an event called like icon and it was like I charge a thousand bucks a ticket and I was like in the VSL sales letter to like sell the product. I said, well I'm going to teach you guys how to not ever have to get a job ever again. So it's the best
Starting point is 01:14:36 way to do it to prove that I'm not going to get a job ever again. So might as well get both my knuck goes tatted because you know I don't think that matters too much anymore tattoos in the workplace but it did it did a few years ago 20 years ago yeah you could you don't go to the bank and somebody's got a neck tattoo but now you go to the bank and they have a neck tattoo and they've got yeah face tattoos and you're like you know they got a thing hanging out of their nose and you're handing them $4,000 a deposit in your account and I feel like I don't know that's gonna make it hey it's uh it's better than tarred life targ life ever that was funny right that was funny
Starting point is 01:15:10 Right? The guy has a tarred life. Tard life hilarious. I always like my daughter's birthday because it's like it usually only scares like older people in first class. Because if I fly it, it's like, oh, what do your knuckles say? And I was like, oh, it's my daughter's birthday. You want to see a picture of her? She's so cute. Like, I think only, like, I think I do things to get reactions out of people. And like, that's why, I mean, even with my videos that I make today, like, it's just like, it's, I'm going to piss somebody off.
Starting point is 01:15:37 So I might as well have fun with it. So what happened after the, um. After the I don't think we've ever had anybody on here I know I'm like lame right The telling the stories is half the battle You know what I mean? I remember We had a guy
Starting point is 01:15:50 The entourage is killing me Yeah This might be the biggest crew That's the biggest crew We got Great Yeah Yeah
Starting point is 01:15:57 Yeah, we did have a couple We did have the one guy came One guy came with two people I remember that Anybody Nobody's come with three though Have they Well YouTube is my focus
Starting point is 01:16:10 So I have, like, Grant, you know, and I was like, man, I was like, I mean, you have a big podcast. I was like, I want to, like, document, like, because I was, like, nervous. I'm like, you know, I'm like, man, like, he's got a big pocket. You got interviewed by all these cool people. I'm like, listen, you know how you said the algorithm changed and your whole thing died? Yeah. I'm just waiting for that. Like, I think you're good, bro.
Starting point is 01:16:29 I mean, you've been on, like, Lex Friedman. You've been on, like, yeah, ice coffee hour. I mean, you've been on, like, the podcast that, like, it's hard to come back from those. Like, as far as, it's hard to fall from those. Like, I don't know, that's just me looking, looking at you from an outsider. It's funny, I think if Lexus probably would have done better if it wasn't six and a half hours. I know, I didn't watch the six and hours. No, no, who would?
Starting point is 01:16:51 I was like, this is way too long. He would subject themselves that. He trimmed it down by an hour. When he was done, he said, how long you take, we've been talking, I went, three, four hours, right? He was like, seven and a half hours. I was like, oh, my God. And he had me put my phone on airplane mode. I was like, my wife's down there.
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Starting point is 01:18:20 Just visit ghostbed.com slash Cox and use the code Cox at checkout. Again, that's ghostbed.com slash Cox with the code Cox at the checkout to save a whopping 50% off sitewide. Oh, wait. Where's he? He's from... No, no, yeah, he's from Austin, but we drove to, oh, gosh. South Florida, Florida, Florida, we went to the, oh. I don't know if I could do a seven-hour podcast.
Starting point is 01:18:48 We went to the, he was in the Ritz. Seven hours. I mean, do you just sleep the next day? Me? Yeah. No, I was jacked up. Seven hours. It's like Freeman, though.
Starting point is 01:18:58 I mean, it's a big podcast, right? Yeah, that was like, I mean, I saw that. I mean, I was like, oh, man, man, this guy, he's cool. I hope I got to bring some stories, man. I'm like, I mean, this has been good so far. Yeah, this is good. Well, I mean, now, I mean, now I'm, I mean, that was all like the criminal of history. Now I was just like basically changing the way the internet works.
Starting point is 01:19:18 So it's like, so we, so, yeah, what did I leave off? I left off at. So you left off. Yeah, so I got the misdemeanor. And, you know, there was like six months the year after that where I kind of like fumbled around, didn't really know, I'm a new dad. I'm trying to figure shit out. Trying not to be like a creep and teach guys.
Starting point is 01:19:37 get laid. So I tried all this video stuff. And I managed to make because of, you know, the residuals of like, I was still like putting outfits and stuff. I was still like living up to like my business that was there. Eventually it was like dying at like 20% every month. So then it was like, you know, then I was, and it was right around pandemic time. You know, like, and I was like, oh, cool, this whole thing is going to suck. What I don't know. And I had a couple friends that were starting to mess around with TikTok. And, you know, like heavy. Like one of my friends, name's Jason Capital. He came from the dating world. He was like teaching men's, you know, just overall men's lifestyle advice. And he went hard on TikTok, grew to a million followers. You know,
Starting point is 01:20:16 I've always paid attention obviously Gary V. He was going hard on TikTok. And I saw like nobody else was really doing it from an educational perspective. And I was like, and at the time, I was trying to reinvent myself. Like, I was like, okay, I need to let all this go. Like, I'm not really the fashion guy anymore. Like, I make videos, but I wasn't really good at long form videos. Like, for whatever reason, like vertical video was natural to me because that's what I started doing little stories like they're called like mini vlogs now like you know they're 15 30 seconds long like I document my day edit them with like you know edit them up and put them into a song and put them in my Instagram story and then you know TikTok came along and I was like yo there's like an opportunity here but I was
Starting point is 01:20:55 like almost dead broke like I mean like I was like all the money was like dried up and I'm like here we go again I got to tell I got to tell my fiancee that you know I'm not going to pay rent and I'm going to need to fall back on her salary because she's like the most responsible person ever, 800 credit score, you know, a job for 15 years, like corporate level now.
Starting point is 01:21:14 I'm like, yeah, on paper, you're awesome. Like, I got to stay here. It's like, because we just rely on my paperwork.
Starting point is 01:21:19 We're a little fucked up here. Right. You know, so I'm like, damn it, man. I'm like, I'm like, but I really saw an opportunity with TikTok.
Starting point is 01:21:26 And I was talking to that one friend, Jason Capital. And he's like, dude, he's like, your videos are good. Like, you have skills.
Starting point is 01:21:32 Like, go all in on this. And like, get 100,000 followers. And I was like, okay. It was like, it was like, okay, you know, that little push I needed. So then it was, then it was like, you know, I think a couple days later, Trump was like, we're banning TikTok the first time.
Starting point is 01:21:45 Like, I was like, okay. I said, well, I love you, Donald, but I'm going to go ahead and go, I'm going to go all in on TikTok. So I convinced, you know, my fiance at the time was like, you know, this app. I think it's going to work. And she's like, here we go again. All right. And, I mean, to my defense, it always kind of worked out to making some money.
Starting point is 01:22:04 And I was like, no, I think this is big. I think, because if I traced back to what happened, you know, I was on YouTube, I was a little too late to make it really big. Like, you know, there was that window, like, there was a lot of bigger fashion influencers than me. Right. And if I'd have started maybe a year prior, I would have grown just like them. But now it was, like, really hard.
Starting point is 01:22:22 And I was already burned out of that shit. I'm like, I can't talk about that no more. Like, I said, but TikTok, like, you know, and then by the time I got to Instagram, I was already late. You know, there's already tons of people with 100,000 followers, doing all kinds of shit. I was like, but TikTok, nobody's. here yet i was like and and everybody's talking shit about it saying it's gonna be banned and it's like there's nothing going on so i went i started going i started going i did a like i like i like
Starting point is 01:22:43 forced constraints i was like i'm gonna do a video a day for 90 days i was like i'm gonna do it for one hour because this is during lockdown time so there was you know and my daughter at the time was four like three or four at the time so i was like shit like anybody has kids and it was like it's hard to you know when when they're awake and paying attention to you like it's hard to get shit done. So there was like one hour where I think she watched like blueie or some shit. She watched the show and I was able to, I turned my bedroom into like a little set. I put like lights behind the bed frame and like I had my lights in there and I started filming, film and edit one hour post. Film edit one hour post. I did it and it was just I started with just educational
Starting point is 01:23:19 stuff like you know how to use a ring light because I knew video production. Yeah. Like what cameras to use and like nobody was doing at the time on TikTok and nobody was filming it with professional camera either. So like I had you know a three or four thousand camera all blurred background boca on the lens like looking all like way overproduced for tic-tok and all the comments like hated it i was like perfect i said whenever somebody hates something i'm usually really early and i was like i was like this is awesome so i just kept making them kept making them kept making them and sure enough i started you know video one bit viral boom 500 000 views boom like 10 000 followers i'm like boom two three four and i'm like oh shit all right
Starting point is 01:23:56 we're definitely and then i was like okay based on what i know from the past a lot of people are you need this as a service. Right. I said, how do I monetize this? Yeah. Well, I wasn't even thinking about that because, like, more or less the people that I wanted, I said, people are going to come late and just want big followings.
Starting point is 01:24:13 Like I was like, I need to figure out how to grow followers. I need to figure out how to give views and I need to do it fast. So I kept doing it for myself and I'm growing here and there. I was like 50 or 60,000 followers. And then I hit up my couple of my friends that I had met from doing YouTube. I started running their accounts. We grew, you know, they were already cooler than me already on the internet. grew their accounts to 100,000 followers within like 30 days.
Starting point is 01:24:35 Then I got a girl. Her name was Adley. She's like a prankster on Facebook. Grew her to a million followers in like six months. So now I have like- These people paying for the service? So the first three were just case studies. Nobody wanted to pay for TikTok when I was trying to sell them TikTok.
Starting point is 01:24:49 And you're selling this to your wife? Yeah. Hey, honey, guess what? I said to work for three for three influencers. We're on our way. Yep. Thankfully she knew the influencers. So she's like, and there was a little bit of money like here.
Starting point is 01:25:04 It was like I first started trying to get like $1,000 a month per client to do TikTok. It was just TikTok. There was no reels. There was no shorts. It was only TikTok. And the video was only 15 seconds. So it wasn't like calling for a large production load either to where I could get a whole lot of like money for it. And I ended up getting that they go, Adley, she was paying me $750 a month.
Starting point is 01:25:24 And I had a few other clients that I had then got at like $750,000. And then I started just like kind of walking my prices up. I was like, okay, next one's $1,500, because the demand was starting to get there. And people were really starting to see, you know, obviously they're like TikTok is relevant. It's culture. We need this. And then also Reels, like Instagram announced Reels. So like, oh, shit, we need short form video.
Starting point is 01:25:46 And then it was like, I got, you know, I joined a couple, like, I had always been a great networker. And there was a few Facebook groups that were TikTok marketing. And I joined them. And then when any, whoever ran them, I just, it was. like a networking hack. I always just pay somebody for an hour of their time just to become friends with them. So like this one guy was like, you know, his name was Michael Sanchez. He owned TikTok marketing secrets. It's actually one of the biggest TikTok Facebook groups right now. And he was like, hey, I'm doing consulting. And I was like, perfect. And I had three separate
Starting point is 01:26:18 accounts that I was running at the time. And I was like, so as another hack, I was like, I want to become friends with this guy because I feel like he has a network, you know? So I reached out to him. And instead of buying, you know, sending him $300, I went to his consult. insulting link and I bought $100 three individual times. So he saw my name three times and I got it for three different accounts. And then so we ended up doing first call and it was for one of my, it was for Elliott Hulse, who's a friend of mine, you know, he's like, oh, I've seen Elliot's videos. He's like giving me some advice, but more or less I'm just trying to build rapport and become friends with him. Next one comes through and he's like, oh yeah, I've seen these videos too.
Starting point is 01:26:50 Then it was like my account. And he's like, oh, this is your videos because mine were just completely over the top. Like nobody was doing high produce when I was doing. He's like, bro, I've been showing your videos to my, my coaching group about how videos should be, are going to be produced on TikTok in the near future. And like, so this is like a small world, glad we were able to connect. And then we kind of became friends. Right. And then shortly after that, I get a text from him in the middle of the night and it's like,
Starting point is 01:27:14 hey, you got to your room for clients. And I was like, yeah. And I was like, always got room for clients. Who? And he's like, well, how's the Grant Cardone sound? I was like, oh, I was like, yeah, there's room for Grant. Like, next day, Grant's team reaches out. Like, pitch them.
Starting point is 01:27:27 boom I raised my prices again his team said yes at 3,000 a month 30 days later we got grant 100,000 followers on on TikTok and then then we started reposting the reels and then like grant cardone then led to you know a very well-known couple of business influencers now which then led to working with Ryan Panetta who was also a good friend of mine which led to working with Jordan and Michaela Peterson which led to work with modern wisdom and it was like boom it was snowball effect of client after client after client after client I love joy and Peterson And modern wisdoms, uh, the Chris Williamson. Yeah, yeah, yeah.
Starting point is 01:28:01 Yeah. So, so we, it was just one big client after another, after another. Six months later, the company did like $600,000. Wow. Like, and I'm now hiring editors. Like, I'm like scrambling. I don't know what the fuck I'm doing because they started with just like myself. And then I convinced Luis to move from California because I was like,
Starting point is 01:28:21 Luis doesn't want to live in California because it's during COVID. Nobody wants to fucking live there. So he actually drove, you know, all the way from. California to work with me I promised him I'd pay him 500 bucks a month and get him a couple free courses on how to dress yeah and he did 500 dollars a month yeah and you believe true believer what the hell he's still here for 500 bucks a month you believe that no no no no but he yeah he was I sold the dream I was like hey well one I knew he didn't want to live in california because it was on supreme lockdown in california it's like hey you want to get out of there and come to
Starting point is 01:28:55 Florida it's fucking great down here man like we're not even shut down really like it's just fucking awesome popping off we got gyms still and so he drove you know he drove down and and then it was like we just kept bringing on client after client I was like all right here like I kept like you know hey I'll give you this much money for this client this much money for this client and then then I was able to bring on like my second editor who's a friend of mine her name Savannah she'd work with me prior when I was doing the fashion stuff she helped me do edits I had to let her go because I wasn't making much money from that plus I want to do it anymore I'll say hey you want to come back this is what we're doing now and you know she was doing I think she was doing around three or four thousand a month
Starting point is 01:29:30 at time I said I can give you like I can give you 3500 like this is the workload if you want to come back he's like I fucking hate the guy I'm working for now so she came back and then it was like snowball effect and now we have we have 11 in America and like 10 or so overseas VAs that help us clip and the company today is on almost 3.5 million dollars yeah wow that's nice right Yeah, I mean, we're solely focused on Shoreform. Like, we specifically help people go viral on the Internet. It's all organic, and it's been a wild ride. What's the update on TikTok?
Starting point is 01:30:06 Are they shutting it down? I think now Trump loves it, man. Like, when he hated it back then and there, I shut it down. I think if they shut TikTok down, like, the mental, I think people mentally couldn't handle it. Like, I think that we would have people freaking out, like, mentally. They just go to reels and shorts. It's possible. People love their TikTok.
Starting point is 01:30:24 though they they they I know they do but um I be shocked at what you can get what you can stomach oh I was just say what's the name Eric Eric um what is his last name I don't know what's the name of his company he does uh I don't know he he does a similar company yeah yeah it's like a short form yeah we were as far as I know like we were the first like when my company's called viral edits you wouldn't know we don't have a website everything's basically been run through my personal brand um it's just like you know somebody like modern wisdom obviously worked for a while I was like hey I have a friend you should talk to you should talk to her and it's like I get on the text it's like a blind text and it's like
Starting point is 01:31:03 fucking Michaela peterson she's like hey would you mind helping me and my dad out with like viral clips and I'm like oh sure and then it was like another it's like it was just like text to text and I'm like and we always scaled so fast and like I'm always on now on the upper end of like I'm on like the very high end of what you can charge for short form content and it creates a whole different type of expectation and problems because we charge for our main package we charge 6K or 10K a month you know what the fuck are you
Starting point is 01:31:31 serious? They have viral views insane I am curious so most your clients they're not even really I think I know the answer to this but they're not really concerned about accents they're more concerned about attention and views they're trying to convert this to
Starting point is 01:31:47 sales of something yeah the ideal client you know is you know like a grant like a grant he already has a very very well-oiled machine as far as how he's making money from people like so he's like ryan we need more views we need attention and then same thing with like ryan panetta he already had a well machine same thing with you know you know like jordan macaela they just wanted as much exposure as possible same thing with modern wisdom he's like i want to grow the podcast i need these clips to go viral all the time you know and everyone that kind of comes to me comes to me on the essence of we already have the money figured out
Starting point is 01:32:22 we just want to reach everybody and how like based on what you what we have out there do we need to do more do we need to do less what do you think we should do and it and it just turns into usually it's just volume most people don't put out enough stuff and if they are putting out a lot of stuff usually 98% of it is shit and has no potential to go viral and then there's that like 2% that will go viral and we just kind of focus on that 2% based on what we see because we post so we manage i think it's like i was doing the math we we lost a few clients uh The hurricane had a whole bunch of shifts because of the hurricane. It's so we we edit about, we'll say, give or take 35 to 40 new videos every day. Those 40 videos are then posted across five different platforms. So we post anywhere from 3,000 to 4,000 posts per month. So every month we average, you know, you know, we have good months and bad months, but 30 to 75, 1 million view videos across the platforms. So like each month we just kind of like, okay, these 75 videos,
Starting point is 01:33:22 did awesome okay I'm like hey you know if we were looking at your pockets be like hey did you know run it through AI run it through transcripts like did he talk about any of these things like and we are able to kind of pinpoint what videos tend to do significantly better than the rest and we just focus on those and discard all the other shit and it's like million view to million views like to the tune of you know like even for me like I consider myself a regular dude who just kind of has access to this data you know I've gotten over 100 million views on every platform You know, which is like, you know, unheard of for just like, I just, a regular guy makes videos. I got nothing fancy.
Starting point is 01:33:58 I don't have jets. I don't have cars. Like, I drive on old Porsche Cayenne. Like, you know, so it's like we're able to take that data and use it and help a lot of other people get a shit ton of views. So I'm good, some bad. I'm curious. And these guys just come to come. Are they on a, are they on.
Starting point is 01:34:14 Are they been filming? Okay. Yeah. Yeah. He's filming for YouTube. He's filming for my shorts. Yeah. And I told him too.
Starting point is 01:34:21 I'm like, I, if you. Damn, I would have left you motherfuckers at home. I was just going to say, like, are they on salary? Like, I mean, like, yes, they're all, okay, I'll be trying. So, so Luis has been with me since the beginning. Like, he's a, he gets a net profit bonus. He's part of, like, multiple things that we've started. Like, Grant does just my YouTube, pay him $6,000 a month.
Starting point is 01:34:40 We're doing two videos a week. That's a focus of mine for this year because YouTube was, like, my weak platform. And Dre, Dre does live with Luis, but I do employ Dre. They're roommates. but Dre does sales for me because I do sell like we sell we have a $10,000 offer and more or less
Starting point is 01:34:57 Dre oversees a lot of viral videos I have a few people that are in Dre's similar position they basically see so much data that they're kind of quality control for the company but I don't want to leave Dre back and we have a physical location so I have a studio with like multiple filming sets in St. Pete
Starting point is 01:35:12 the three that me Luis and Dre and then I have an assistant who's usually kind of work out of there most of the week right and then Grant was like oh you're going on a huge podcast i want to vlog this for you so that's why he's here um dray i had a thing where i my wife and i had uh went to um key lago to whatever down there the keys to this resort where it was a group of podcasters that were getting together and having this thing
Starting point is 01:35:39 and the guy that brought me there introduced me because he watches my program right because nobody really knew who i was they all know who each other are and he's in every time he introduced me he's like I listen, this is Matt Cox. I literally go to sleep to him every single night. And by the fourth person, I was like, yeah, I'm going to, I'm going to ask you, I'm going to ask you to change that intro. And he's like, what do you mean? I was like, yeah, you know, I don't think you understand how this is coming off.
Starting point is 01:36:02 I'm getting looks. You know what I'm saying? These guys are people like, oh, okay. I'm like, yeah, it's not sitting well with me. But, yeah. So, yeah. I got a similar story. My wife's telling her grandparents what I'm doing, like for work.
Starting point is 01:36:15 She's like, oh, he's at somebody's home studio filming. That's what she said. Home studio makes me sound like I'm filming some type of X-rated content. Yeah, we make videos for the internet. He's at some home studio. My parents have no idea. Well, my dad knows what I do. Like, who do you think went more viral during the hurricane?
Starting point is 01:36:36 You or, uh, what's his name? Well, Tampa Terrence and Lieutenant Dan. Lieutenant Dan. We're trying to get him on the podcast. I think he'd be great. Like, I was a little bit. So I was a little upset at Lieutenant Dan because, like, I feel like, so we, so we posted 102 times in 24 hours during the hurricane, during, during Hurricane Milton.
Starting point is 01:36:59 And the final tally ended up being a little, I think it was like north of 30 million views in 24 hours for, for all my accounts. I think I could have got 100 if fucking Lieutenant Dan just wasn't there. Right. Like, I think I would have gotten 100 million views in like 48 hours. And that, I really wanted that checkmark as it started going. but, you know, in his defense, you know, I don't know what happened to him now, but, like, I was saying, I think my views led to more wholesome things. I don't know, like, I have, you know, I've gained, you know, I've gained about 15, 20,000 followers across my platforms.
Starting point is 01:37:32 I think they're getting a lot better content now for me than they are Lieutenant Dan. So, yeah, I think. He's hit a ceiling. Yeah, I think he's there for a week. Yeah. I just saw it as a, as an opportunity, you know, like the hurricane, nobody's going to be there. and like I think you know I think everyone can agree that the news was kind of hyping that one up quite a bit more I mean I've lived in Florida my whole life I've never quite seen hype quite like Hurricane Milton I don't know if that had to do with some elections stuff going on like but it was way hyped and I was like well I want to capitalize this plus my house has been flooded for the last two hurricanes so really Hurricane Adalia flooded my house and Helene flooded my house and by the time Hurricane Milton came I was like hurricanes have cost me hundreds of thousands of dollars fuck it I want to go viral and at least try to make some money with this and you know they really make a whole lot of
Starting point is 01:38:20 money going viral for the hurricanes but it's a great story and and i think it did solidify the fact of like well hey i can get 30 million views in 24 hours if i have the right opportunity um how many views did you get on ticot so take so the actually the so ticot was around i think it was seven to eight million views in 24 hours um instagram was 12 million and facebook was like 20 million like do you get are you monetized on ticot i monetized on tic tic i monetized on all the platforms um tic tic tic made the lease because most of the videos i was trying to make them because of because of the logistics of doing that many videos and i was in an active hurricane situation we didn't know if power was going to go out we didn't know how long we had we didn't so i kept
Starting point is 01:39:09 it to like there was no video editing could happen really um it had to be filmed with my phone right outside. I was updating every hour on the hour. And I basically, like, I walk out my patio. I'd give, like, a situational update on what was going on. And we were, you could see a lot of things where I was, like, located in my current apartment. And I was like, okay, then I came back in. I wrote a title box on the video, and then I uploaded it to TikTok first, then Instagram. And then I would send the video, the finished video to Luis. I was trying to make them a minute and, like, five seconds, because on TikTok, it had to be over. It had to be over. minute to get monetized i didn't have stop while like something some of them were like 58 seconds i'm
Starting point is 01:39:51 like i'm like you know so i was just trying to stop when i thought i had enough and you know so ticot gave me about i think it was like 650 700 bucks for that 24 hour span um instagram was like the same six or seven hours but facebook was like four thousand dollars now yeah we make no money now we've we've on instagram we tried jelly smack are you familiar with them they did that for a little bit and then we have another company that's very similar, 50-50 split. Now they put a bunch of ad, like they put a bunch of paid ads behind it. Still, it just doesn't much.
Starting point is 01:40:21 I mean, Facebook, like, I've not. Facebook for me is by far, I care about at least, but it makes the most money. And I probably should care about it more. But, like, the video that went, there was one video on Facebook got 13 million views. The video made, like, $1,400. And it was, it was like a 14-second video from, like, the hurricane.
Starting point is 01:40:42 Because I posted it was like 22 videos on each platform and then we did two long form videos on YouTube YouTube didn't pop off at all for me during that 24 hour span which I was kind of I mean I guess makes sense because it's not as as like timely but like we were just like I mean Louise was just posting the Facebook X and uh what was the other one you were yeah Luis was posting to Facebook X and YouTube while I was posting to TikTok and Instagram and I was just shot I was like holy shit Facebook was like the sleeper which made you know I'm maybe For 22 videos, I mean, we did stay up for, you know, 24 hours straight, you know, posting and talking. And then the next day, I was on three radio shows and a, I was on True News Nation.
Starting point is 01:41:24 Like, they cut to me after like a, with Biden. Like, and I was like, this is just a cool thing, you know. It was also like, from a virality standpoint, I've never gone more viral. Like, it was pretty wild on that front. But it didn't really make, I mean, other than the ad revenue was. I was just after, I've been on like a bunch of. You know, a bunch of those types of, you know, like the war room and, um, what's the other one, uh, uh, Walter, uh, the, the guy from, um, is it, not, is it CNN? No, no, I mean, is it Fox News?
Starting point is 01:41:56 Oh, Jesse Waters. Jesse Waters. Yeah, yeah. Like, I'll go on those programs and everybody's like, bro, you must have got a bunch of people. Like, I get no. No. You get nothing. Really, like, the cool thing for us is because a lot of, like, it's cool, though.
Starting point is 01:42:08 Yeah, it was cool. It's cool. It's cool. It's cool. You're like, oh, wow, this is cool. Yeah, this happened. And I, I posted my, I posted. my screenshots and like, I'm like, hey, look, this is what happened when we went viral here.
Starting point is 01:42:16 But what it did, like, because obviously my business is short-form content and, like, we're always trying to figure out the next thing. And it kind of confirmed a bunch of beliefs that, like, at least I confirmed a bunch of beliefs that I had prior to this was like a lot of people are trying to get a lot of views on the internet and they're doing all these different things to do it. But I'm like, as long as if it's not a good topic and it's not relevant right now, it's very hard to get a video to go viral. I was just in New York Times.
Starting point is 01:42:44 I was just in New York Times. They had my name. They said who I was, had my name, and they had a link to the video that they were talking about. I don't think we got three fucking views. You don't think we got it. You know what you think?
Starting point is 01:42:56 Yeah, you don't know. What you think, when we figured out, which I'm sure you know, was like, what you think is going to go vaught for us, for YouTube, we'll have a video where it's some guy that was,
Starting point is 01:43:08 is it was that the conversation was agony I feel horrible for the person I'm way dying for it to just be over and when the guy walks out the door I'm like nobody's watching that it was agony and it gets almost a million views you know what I'm saying and then the other person walked out I'm like that was amazing what a great story so funny so personal was amazing and then and it gets 35,000 views and you're like yeah what happened like similar thing with short form like when we're trying to figure out short form for like for us specifically like we we pay people to do like hyper edits with b-roll and music and all yeah that it doesn't even yeah that one guy was amazing he had the people jumping in
Starting point is 01:43:45 and he had all the it was crazy and it's like really 90% of it will we figure it from the podcast it boils down to who's saying what they're saying and how they're saying it so it's like let's just not even worry about that let's focus on that the intro and the ending and the story and just uh well people just they just focus on the shit that's like Like, you obviously have, like, it's got to be a good hook, but it can be a great hook and nobody gives a fuck about the topic. It's not going to get any views. But if it's a good hook and people care about the topic, it's going to get views. I'll take, I've literally, we've had the same stories in a video, and I've taken them, and I've made them into, like, it's like a minute video, and it's like a mini documentary, B-roll, I mean, the music, it's phenomenal, the captions.
Starting point is 01:44:30 It's amazing. I spend two and a half, three hours on it And then we put it out And Colby's got a guy that works for him too, right? So I do it and I'm like, bro, post this like, it's amazing It's fucking phenomenal And he'll post it And then his guy happens to cut up the same story
Starting point is 01:44:47 And puts it out a week later Mine got 3,500 views His gets 2.5 million No music, no B-roll, choppy Like every other word is like you're You're, you know, and I'm like, you're, I'm like, this is horrible. And it's, it's amazing. And it's, I mean, it gets a ton of views.
Starting point is 01:45:07 And I'm like, I just don't. And this one, we did that for like, I went for like probably two months where every day I was hammering out videos like, now we're going to figure this out. We've seen, like, we've seen the, and that was kind of like during the hurricane thing. I was just like, it brought it down to like simplicity. It was just like, I can't edit it. Like, we don't have the capacity. So let me see what happens.
Starting point is 01:45:28 But you've got the topic. But, but I, and that was kind of like, it was more to be like, because a lot of our clients, like, you know, similar to like, you know, what we were talking about, like, they don't want to admit that their money is derivative from how many views they get because they want to, they want to believe that views don't really matter in the long run. They're like, because everybody's like, oh, you need content that converge, you need this. So all the clients are like, oh, well, you know, I'm like, well, when I have conversations with my clients, it's only when their views are down. And then that's my problem to fix. I have to fix it. I have to figure it out. Like that's my problem. And that's kind of like what we sign up for when we're charging and what we're charging because it, you know, if they're a 10K client, $120,000 a year,
Starting point is 01:46:08 like I don't sleep well at night unless you feel like you're getting a great service. Right. Like I want to provide a fucking badass service for that person. Like, and that badass service consists of you going viral a lot every month. So if that's not happening, I have a hard time just to find the charge because, you know, but it's like there's also that, you know, where people on the internet are like, well, you know, you don't want like the wrong viewers or like I'm like dude I'm like just I my life is better the more views I get yeah in any situation like the hurricane shit I didn't make that much money from it but it's brought me a lot of opportunities yeah like it's brought me it's put me on
Starting point is 01:46:42 people's radars like I mean I don't know you probably saw some of those you're like oh hey you know right I want you to come talk on Matt's podcast like it's you know share your story like I don't know where that came from it could have been one of the hurricane videos that sparked in your algorithm to see one of my other videos and I'm like so it's like the more, in just in my world, like, the more views people get, the more money they're going to make. Yeah. And I think that people have it backwards because it was like, like, I mean, you guys don't,
Starting point is 01:47:06 you get it. Like, you're like, when you look at a podcast, it's like, okay, what clips are going to be good? Do they share the story good enough? Like, and I, I like, you know, because Colby told me that. I was like, all right, I got to, what stories am I going to talk on? Let me make sure I get all the details out. It's like, I was thinking about it. I was like, yeah, I hope that hits, you know?
Starting point is 01:47:23 Because I also feel like I'll give you a good podcast. If the story hits and you, like, get a million views, it's like, hey. Hey, that worked. You know, last thing I want is a flat podcast. Yeah, the biggest thing, and kind of what I was telling you earlier, the biggest thing is the topic. Like, I think that Ian Bick is the prime example we use for every, you know, guy who we're talking to topic about, like this guy went on Ian Bick's podcast,
Starting point is 01:47:42 told a story about selling jailbroken fire sticks. Yeah. And it was titled Amazon Firestick, selling Amazon Fire Stick, something like that, tech pirate. So he came on our show, and he was arrested in Polk County by Grady Judd. I'm sure you know a great job. I know the exact same story, by the way. Exact same story.
Starting point is 01:48:01 He has a standard story he tells. Yeah. And we posted ours a couple weeks after Ian Bick got, you know, anywhere. Ian Bick's a similar channel to us, similar genre, anywhere from 20 to 40,000 views. But it was titled Tech Pirate. We did our whole thing about Grady Judd arrest Amazon scammer. And the intro is Grady Judd saying this. And this guy saying, it wasn't me.
Starting point is 01:48:21 Like that's, or not, it wasn't me. It's legal. It's perfectly legal. Grady Judd saying, this jail broken. jail he goes to jail so it's like we we packaged it all around grady judd and did a million views so the difference between a million views and 40 views same to that story 40 000 similar audiences it's still going it's like 1.1 yeah it's like your top one i was looking at it before it came on yeah and then and i mean for you as a business the business of the podcast i'm assuming the out of revenue
Starting point is 01:48:47 on that is significantly higher than all the rest yeah but you know so it's like views matter yeah yeah it pisses me off i get it all the time I'm like, well, I don't want the wrong views. It's like, I don't know. I'll take a million and figure it out. Yeah, that is just stop talking. You don't know what you're talking about. I feel like there's...
Starting point is 01:49:06 Sting selling T-shirts. Because you probably talk, I mean, you talk to a lot of people. I mean, like, I feel like business owners now are very locked into, like, how they perceive what they want to put on the internet. And, like, some of the conversations that you're obviously having would be like, you know, most people wouldn't want to sign up to have those conversations. Like, and it'd be, I think there's like this level. of like you know especially for like the modern day business owner like it's like you got to share
Starting point is 01:49:31 this shit you're uncomfortable sharing well i'm lucky because you know i'm dealing with scumbags and and i'm like you can't like it's not like somebody's gonna say something i'm gonna put myself in a position where they're like wow bro like you really ruins your reputation like that's that ship is sales but but that but that is what the internet is drawn to now yeah yeah i know listen it's horrible right like i'm talking to a buddy the other day and he's like and we're having this conversation he's like what's wrong with people like nobody questions anything you can say anything on these platforms and nobody questions like where did you hear that and how did that happen and it is it's and it's gossip it's like they it's gossip it's like it's all like a hearsay thing and it's
Starting point is 01:50:14 like and i look at least the way that i view things and the people that work with us i'm like look you can not talk about shit or you can talk about shit but somebody else is going to come behind you and talk about that said shit that you're afraid to talk about and they're going to get more views and I'd rather you get those views than them and somebody's probably going to connect with you no matter what you do so there's enough you know Gary V talks about this uh yeah where he talks about I think Gary Vee is the first time I ever heard about the um by the way um the uh the smurfs uh the smurfs uh analogy where it gives a analogy about yeah like do you understand that you there are YouTube channels with with hundreds of thousands of subscribers and millions of views that do
Starting point is 01:50:50 nothing but talk about smurfs the smurfs the smurfs the little blue smurfs and talks about it. He's like, so the idea that you could say, oh, well, I'm interested in this, but nobody else is. You're wrong about it. Trust me. If you're saying nobody else is interested, there's probably a community waiting to clock to you because nobody, and they probably think nobody's interested either. Like those little niche, niche communities that are out there are now making people hundreds of thousands of dollars. You know, so it's. Yeah, it's wild to me to just, and also like, we were talking, so my algorithm, I've trained my algorithm, the C, a lot of fun things.
Starting point is 01:51:27 And there seems to be an overabundance of midgets and people with Down syndrome on the internet. Like, and I'm like, I feel like, but I'm like, but I'm like, why are these things getting, but they get millions of views. And I'm like, what about the show? What about the show, the show on the spectrum or the spectrum? Yes. Dating on the spectrum.
Starting point is 01:51:47 Love on the spectrum. Love on the spectrum. Like, they have to be exploiting these people. There's people behind there. Horrible. Listen, my roommate and my wife love that show. I couldn't even watch it. I was like, what? And they're laughing and they're like, oh my God, it's so cute. Look, they're so. And I'm like, what's wrong with you? What's wrong with you? What's wrong with you too? It's like, it's like you go like, Boziac's walking around and going, I can't look away. I can't stop watching this. I can't stop watching it. I'm like, so that's, no, that that's, that's the part, like, because I look at it from a point of like, okay, people are going to watch this stuff. Like, it's like, it doesn't make, like, I may not get it. I don't get it. I don't get it. Like, I think it's humorous. It's like, but I feel like it's like, why are people, like, what is this?
Starting point is 01:52:27 And then if you have like a business owner, I look at somebody who's like super smart. And I'm like, you can talk about business all you want. You're never going to be seen. Yeah. Like, unless you be like, you're fucking poor. And here's why you're fucking poor. Right. And then you can say whatever you want because now they're listening.
Starting point is 01:52:40 But it's like you have to be, it's like almost made me so jaded to society because I'm like, I know how to make shit go viral. Like it's not hard for me to do this anymore. It's like, and how you're saying shit, 100% matters and you're saying it like a pussy. Like and it's like but it's like it gets you so jaded like because like even we were talking about like I'm like oh what's the title that's going to be like yeah like I told him this I'm not going to use this because this obviously is not going is not going to use this because this is like your current working relationship but I was like a good title would be Grant Cardone's partner is arrested. Yeah. Yeah. Like that's like and I'm like you know part of my like I mean I don't know. I'm going to give use. I'm willing to sacrifice. Yeah. But I do notice that with business guys. Yeah. Like business guys if they're not coming in like all. I mean, I'm going to. I mean, I'm going to. I mean, I'm going to. I'm willing. I'm. I'm. I'm. I'm. I'm. I. I. I. I. I. I. I. I. I. I. I. I. I. I. I all in, you can tell it's just, it's just not there. Well, that's, yeah. They got that shell up.
Starting point is 01:53:27 Like, the best people, and that's why I think a lot of people, like, love Matt because he's unapologetically himself. He's like, you know, whatever, even if it's a controversial issue, he's, like, going to be, like, say how it is. And, like, we had one guy, for example, he's in sales now, and he was stealing money from a Christian organization or he was, like, kind of ripping off court, but he was here before. He's like, oh, like, let's just, let's just leave that part out.
Starting point is 01:53:49 And I'm like, you need to go all in. Yeah. Yeah. That's the difference between maybe a million views and 50,000. Well, that's what I've learned. It's like, and even working with the people that we work with, I'm like, look, if you're a, there is never been a situation where I'm like, if I'm about to post something, I'm like, oh, I get that nerve, nervous feeling.
Starting point is 01:54:08 I'm like, that I'm like post it because that means this shit's going to do good. And like, every time I've had that feeling, most I think, I mean, Luis, I had to, you know, I'm like, Louise, like, I trust you to run my account, like, make sure, you know, I have like certain things. I'm like, hey, just make sure I don't look this way. You know, like, I don't want to be misinterpreted, you know, but like, those are the best videos. And those videos, it's like most, like, when we start working with somebody, you know, when
Starting point is 01:54:32 we're charging, because like, a lot of people can pay us, but I'm like, okay, I'm very resistant on who I work with because I'm like, okay, well, you're, like, very reserved. Like, you're not talking about the shit that's going to get you the views that you think you want. And then once you do get the views you want, I don't know if you can handle the hate that you're going to get that comes with it. I say, because I don't live in a world with sunshine and rainbows on the internet. Like, I make a video.
Starting point is 01:54:51 does well i get a bunch of hate comments like or i trigger somebody in some way they're pissing me like i got tons of hate yeah hey i got tons of them colby likes that colby if colby can you love it because it's not you yeah yeah if colby can make me look horrific in a video is it louisa grant i'm like no problem i was some listen every once in a while colby he didn't even tell me really anymore sometimes i'll find out that we got a video that's got like two two and a half three million abused and I'll be like oh that's it I'll watch it I'll be like I'm like what's what are the comments on this and I start reading I'm like holy Jesus God all my I mean they are
Starting point is 01:55:29 just horrific and I'm like this dude willing to sacrifice like Matt will be telling a story from someone else like a scumbag he met in jail and how the piece of a shit he was but the way it cut up it's like Matt is doing yeah is saying he did this and they're like this guy fuck this guy Like, yeah, no, like, that, I hate that, like, you know, I'm not opposed to it. Like, I mean, we do a lot of it and then what we do, but it's like, I hate, it's like, it makes me so jaded that that's how the internet is.
Starting point is 01:55:57 And that's what you have to do because it's like, I look at like some of my friends. I'm like, I mean, you're a really good business owner. Like, you're really smart. Nobody's going to fucking listen to you. Yeah, yeah. Like, and I'm like, part of me like dies inside every time I think that because I'm like, I'm sorry. Yeah. It's not my fault.
Starting point is 01:56:12 The internet sucks. What's his name? Um, okay, uh, the guy, uh, the guy that sells the, um, the flip flops for, for, for $5,000. Oh, uh, Toe Hold. The company's called Toll Hold. Yeah. Out of Vegas. Yeah. Um, it's M.MA. Let me look it up. Yeah. This guy, his entire Instagram, listen, he never shows any flip-ball. Oh, it's a good, it's a good business strategy. Yeah. Yeah. Yeah. It's just hot chicks and him in the office and walking around and, and this, and, and, and, and you're like, and we're watching, like, we're looking at 30 or 40 of the, of the reels and we're like, bro, bro, bro, aren't you're supposed to be. selling like flip-flops he's like oh yeah i'm not worried about that bro check this chick out it's
Starting point is 01:56:50 like that's the draw they're like yeah they're like genuine leather flip-flops but it's a girl just hit hit hit a piece of leather with a hammer and like a bikini just big tits yeah you never really see that he's getting millions of views on his real it sounds about right yeah yeah and he's selling it's like two thousand dollar pair of sandals yeah we went to Vegas they're selling fucking sandals for thousands of dollars i don't mean like we're not talking about like two thousand like he's got I'm sold seven, eight, $9,000 for sandals. I think it's cheapest sandals is like $800 or something, $600. They're outrated.
Starting point is 01:57:23 Now, they're pretty cool sandals. They're pretty cool. Well, that's it even with our service, like, the less I talk about, like, that I help people go viral, the more people come to me, like, how do I get views like you? Or how do I do this? And I'm like, oh, well, we have a service. I can help you do that.
Starting point is 01:57:39 And that's what I tell, like, it's very hard for business owners, like, that they're just like, I. like I need to talk about my niche I need to talk about my thing and I was like bro that's so hard and they want to form a lot of people that care about it like for example I was looking up you know podcast before Ryan today
Starting point is 01:57:55 like to listen on the way over here but they're all about morality viral and it's like everybody like we hate it like this is why like me like I've been on so many different podcasts and I'm like can you ask me I mean I'll talk about making videos a little bit but like I don't really want to talk about that
Starting point is 01:58:11 can we talk about like other fun stuff yeah I mean I feel like I've I've got some accomplishments of things that would be a much better podcast. Like, you know, I mean, I managed a big team. Like, we do a lot of money. Like, we made some revenue. Like, we messed and miss.
Starting point is 01:58:22 Yeah. Yeah, I end up having to like take over the podcast. And like, that's why, like, that's why I was saying to you. I say the only time I've ever talked about like, you know, you know, the street racing stuff, it's like, why use the street race? Can I tell you about it? All right. It's like, because I know inherently, like, we know car videos crush.
Starting point is 01:58:39 The specific scene in Fast and Furious where I became obsessed with street racing. It was when the two black Honda Civics went underneath the semi-truck. Like, I wanted a black Honda Civic at that moment. And then I found a white 92 Honda Civic, and I became obsessed with that car. To the point where I was even, I would get school loans and I would go buy used books. And I'd take all the leftover money and I'd buy car parts. And I did this until, you know, I realized that I didn't really have enough money to buy the stuff that actually made my car fast, which was new motors and nitrous and turbos and superchargers.
Starting point is 01:59:10 And all the people that had those, I didn't understand. It was like there was this entire Asian community that had all these amazing Honda Civics, and I could not understand why. I later kind of got into this Asian, like, subculture, if you will, because my neighbor of mine, who also street race cars, was friends with all these Asian people. And I was like, dude, how do they always have the best cars? Like, I don't know, man. They just save their money well.
Starting point is 01:59:32 Like they're, and I was like, that's a lot of money. I don't get it. Like, I'm saving my money and like, I can barely, a new motor is like three grand. Like, how are they doing this? They're putting new ones in like every other weekend and their drive-wind. I got to the point where I was like, all right, I want a new motor for my car. How do I get one? So I hit him my boy and I was like, yo, I want a motor.
Starting point is 01:59:48 My friend, his name was Donnie, reached out to one of his friends who is this guy. And turns out, you know, he's like, all right, hits me up. He's like, hey, man, I got a motor for you. He's like, it's $1,500. And I was like, all right, cool. So I met him. Like, I was like, how does this work? What do I do?
Starting point is 02:00:02 He's like, well, he's like, the motor's going to be at my shop. He's like, you want to come pick it up like Thursday? And I said, yeah, I'll come pick it up Thursday. And I was like, it's all there. Like the money, he's like, yeah, yeah, we're going to go pick it up Thursday. I was like, why are we meeting at like 9 p.m.? Like, can I come get it, no, no, we got to, it's going to be there Thursday at 9 p.m. I'm like, okay.
Starting point is 02:00:19 The guy's still riding around with it. Yeah, I'm like, okay. So like I like do my thing. Like I show up at the, it's like this kind of shady garage in Kansas City, Florida, which is like the irony of Kansas City was like a lot of cops are known to be in Kansas City. So I didn't really understand why we would need to meet in Kansas City. And that was like kind of an area that's known for like,
Starting point is 02:00:37 like speeding tickets and all that shit and he's like yeah we'll just meet there i was like all right man i'm gonna bring my truck my my friend's truck he's like you bring anybody with you and i'm like no i'm just gonna borrow his truck we we can lift the motor because they're civic motors they're not that heavy you can lift them on your own and i show up and like he's just there and he's like all right man we're gonna get the we're gonna get the motor i was like i was like we'll go good he's yeah we got it's over here i'm like okay so i'm like well he's like can you give me a ride i said sure now mind you like he had like I'm like he did not at this point did not look like a criminal at all I was like I don't know what the fuck's going on but I'm gonna go get a motor and I'm happy I'm gonna have a fast car
Starting point is 02:01:15 now well he hops in my truck you know we take we started driving he's like this is your truck or your French truck he's like oh it's my French truck he's like cool I'm like I'm like okay so we're driving and we drive like through the streets and we're kind of get not really far away but like we're I mean in retrospect to St. Petersburg we're in like the Tyrone Mall area if people know where that is and you know we pull up He's like, all right, I need you to pull over here. He's like, I got the keys. I was like, wait, the motor's not out of the car?
Starting point is 02:01:43 He's like, no, no, I'm going to go bring the car back to the shop. And I'm like, okay, okay, this is a little weird. But I'm in it now. Like, I'm committed. I'm like, this is my motor. I'm going to go get it. He's like, he's holding the key. I'm like, you know, he's like, I was like, it's your friend's motor.
Starting point is 02:01:56 He's selling me. He said, yeah, yeah, yeah. So we get out of the car. Like, he hops out. He's like, pull over here. He hops out. Next to you know, he takes off running. next to you know,
Starting point is 02:02:04 boop-b-b-b locks, has the whole system, gets in the car and, like, takes off. You drive it all the way back to the shop. Now I'm like, I think that car is stolen. He's got the keys, though. I'm like, so it's not making sense to me.
Starting point is 02:02:18 I was like, and it is a thing in this, like to strip cars and sell them for parts. I was like, well, maybe he's worked to deal with his friend and they're just going to say, I just happen to be the guy that gets the motor. Or maybe it's the insurance company that they work to deal with and they just don't know it.
Starting point is 02:02:31 That could have been another, another way another avenue of going and i was like sweet so like we go back to the thing he's like all right man here's your motor he opens up he's like look see b-16 was like okay i was like well i thought i was taking it tonight he's like yeah he's like well can you why don't you come back tomorrow we're going to get the whole thing out i'm like okay so now mind you i'm naive i'm like you know i had no part of criminal activity of like a lot of red flags had just gone off for me but i was like i'd already given the money so like i wanted my motor i'm like he has my 500 bucks so like this is my motor now. And he's like, can you come back? Like, he's like, I'll have it out by, you know,
Starting point is 02:03:05 tomorrow evening. I was like, okay. So, you know, 24 hours later comes back. Like he's, I hit him up. I was like, yo, you got the motor. He's like, yeah, man. He's like, come on by. He's like, I'll have it for you. I was like, okay. He's like, come by after 8 p.m. Like, it's night time again. Like, I think this time was like, he's like, actually made make it a little bit later, like maybe nine or 10. I was like, all right, cool. So I show up again. Now I'm in my truck, which is, you know, I forget what, or now I had my Civic. It was like the little white Honda.
Starting point is 02:03:33 It was lowered. Like, not a very good tow vehicle. Right. And he's like, hey, man, like, I need your help getting rid of the shell. I said, oh, so it was stolen. Right. And he's like, no, man, we just got to get rid of the shell.
Starting point is 02:03:47 I was like, so I'm like, partially part of me is playing stupid here. But the other part of me is like, yep, I don't, I just bought a stolen motor. I was like, I was like, I was like, so he, I was like, well, all right, I'll help you get rid of the, rid of the car. So we're in Kennedy City. I'm like, known for like cops everywhere. I'm like, where are we taking this?
Starting point is 02:04:07 And he's like, well, can we use your car? And I was like, I said to pull it. Literally, this thing's a shell. Like there's no, it's like four wheels and nothing else. They've stripped it. Not just the mower, but everything else. Everything is gone. It rolls barely.
Starting point is 02:04:21 It has no steering wheel. It's literally vice grips, you know? Like you talk about like having steering with vice grips. And he's like, here, we're going to take it over to that. that parking lot, we're just going to, you know, we're just going to leave it. I'm like, hmm, okay. So I'm like, I'm like, we are definitely dropping a stolen car now. So like, mind you, like I was racing BMX. So I had all my stuff in my car. So I'm like, I put my helmet on so nobody can see my face. I put my gloves on. Like this is going to matter. I'm like, wait,
Starting point is 02:04:47 what am I touching? There's like fingerprints, right? Like, he's like, no, no, he's like, it's like, it's fine. I'm like, no, I'm going to put. So like, I don't feel like this guy's got your best interest. Nope. It was, it was one of those moments that I was like, in hindsight, I should have left. But $1,500 when you're like 20 years old, $20,000. I want my $15,000 bucks back. I was like, I want my money or the motor. And, you know, fast forward.
Starting point is 02:05:10 I helped the guy. We pull it behind the thing. We cut the rope on my car. I hop in, and I never saw that car again in my life. Now I was like, yo, where's the motor? Like, I've done, helped you, apparently go get this car and dispose of said car. Where's my motor? And he was like, he's like, I got it for you.
Starting point is 02:05:27 it's getting like it's getting cleaned and like you know i'm still believing this fucking guy for whatever he was a very convincing asian guy i say that it's very convincing like very trustworthy or i was just a fucking retard back then but you know which is looking back in hindsight i was so a couple days go by and he's like i got i got your motor i was like okay he's there i'm going to drop it off you know at this performance shop and there was like multiple performance shops and i knew i was friends with a lot of people i was like all right what's it going to be there i go there go to the performance shop, obviously no motor's there. And now I'm like, this motherfucker ripped me off.
Starting point is 02:06:02 Like, I'm not getting this motor and I'm pissed off. So I, you know, like a typical non, you know, like violent person was just like mad. I lost $1,500. So I went and bought another motor because I took a school loan out and bought another motor. That's actually legit from another performance shop. What happened to that guy? But here's where it gets. So this guy always had the coolest car.
Starting point is 02:06:23 Always had the coolest car. Always had the best parts. Never could understand why. Remember I was asking my friend, like, how do they afford all these nice things? Well, it turns out about a few days later, maybe a week, give or take, I get a knock on my door. Mind you, I live with my parents back then. So, like, I get a knock on my door and it's the cops. Didn't tell my parents about it.
Starting point is 02:06:42 They knew I was buying a motor. They didn't know where. Right. So, like, the cops come out, and I'm like, they're like, do you guys, do you know this guy's name was Glenn? Do you guys know, do you know Glenn? I said, yeah, I know Glenn. They're like, well, he has you, you know, let me get to say, let me put you straight. we have on record that you bought some stolen property from Glenn and he's about to go away for a really long time
Starting point is 02:07:01 and uh you know we're not really here to get you like we don't really care they're like but do you have this motor in your possession right now and it was the motor and i was like no they're like do you mind if we search your car because they knew that these motors go and the cops are smart back then they knew the motor would be in my car and sure enough they opened it up they matched them in it was not that said motor. It may have been another stolen motor from, I don't know where that guy got his that I bought it from, because I already bought another one and put it in there. And, you know,
Starting point is 02:07:31 he was like, they're like, will you make a statement, basically saying that you bought stolen property and never received it? And I was like, what does not like incriminate me? Like, as by, they said it. Better to be a witness then. Yep. That's what I was like, I was like, I don't know if there's a snitching, but fuck that guy. He didn't give me my motor. So I basically wrote this whole confession. I was like
Starting point is 02:07:47 shaking the whole time. You couldn't probably read it at all. I was so nervous because I'm like this I'm like in college. I'm like, you know, working lows on improvement on buying like stolen motors and shit and then uh you know it turns out he ended up going to to prison he did about eight years eight years yeah for credit card fraud oh okay well because and remember how i couldn't figure out how everybody all his crew had the best cars well it turns out they were just stealing you know still bill's credit cars and buying all this stuff and that was actually legit stolen car apparently he had a friend that worked at honda
Starting point is 02:08:19 that got that when somebody came in to fix their car they copied the keys that's how he had the keys and the alarm and the whole key fob to steal the car like it was all like a whole operation that i stumbled into and basically all went down because of like that last and final car but they never found the car i was like so it weren't getting rid of it but then i started street racing heavily at that point and i was like you would think that i would be like maybe this street racing thing isn't the best thing because it's not really putting me around the best people and i just said fuck that and i said every saturday night i would go out racing and i had at this point now i had had used most of my school loans to buy and upgrade that said motor. It was like a motor full nitrous. Like every Saturday I'd go fill the nitrous tanks up. It had two nitrous tanks. They were both behind the seat so I could turn them off, which is, that was illegal
Starting point is 02:09:04 in itself. You couldn't have them there. I'm curious. How do you get industry racing? Is this like you, everybody's going to the drag strip on Saturday night? Are you all going to the, like, a vacant road? Mind you, I found it because of the group of people that were across the street. They're like, yo, we're all members of this forum. And this is like before the internet was just
Starting point is 02:09:20 starting to kind of rise. You know, Fast and the Furious one had just come out and everybody's like, yo, we're on a timeline. That just ruined street racing forever, which wasn't far from the truth. Like Fast and Furious did kind of fuck up street racing forever. But every Saturday night, it was just like you'd go on this forum and you create an account and it was just like an address. And those addresses usually were like big open parking lots. An example of this would be, you know, like a grocery store parking lot that's kind of attached
Starting point is 02:09:48 to a gas station to where a lot of cars would just park. And it was basically like these little mini car shows. And you would show up on Saturday night. And there was always out like 8 p.m. As soon as it went dark, everybody went out. And to be fair, it was a very harmless thing of everybody meeting up. But then from there, it was, okay, who's going racing? And that was about an hour.
Starting point is 02:10:07 And you could always see the people, like, there was always like the racers because those cars never really looked that good. They were always ugly, beat up. But when you pop the hood, all the money went right there. Whereas the car show people were just like on all the outside. So they're really slow. So everybody just kind of hung out, and it was like, all right. And then it was like local spots that was like, all right, we're going to meet at Meridian,
Starting point is 02:10:26 which was like kind of near channel side. It's not there anymore. A lot of these spaces, like they're more vacant Tulane Roads that are like, and then there was a whole operation around. It's like, okay, we're sending somebody there now. And then that person would get there, scope the spot out, make sure there's nothing crazy going on, call back, and then everybody shows up. And you're talking, just like you see in the movies, like all these cars come up and
Starting point is 02:10:46 they park along the street. And it's like, all right, who's racing and usually have a, you pick a person out. and it's like, all right, I want to race you. Like, and then you go to the front. There's always some, some dude there was never a hot chick, like in Fast and Furious. It was always some fat guy going, you know, and then you race, and then you turned around. And it would start racing just for, like, you know, oh, like, who's got a better car? You're talking shit.
Starting point is 02:11:06 Then it would turn into, like, money involved. And I raced a few people for $500 because that was, like, the most I had. I did win most of them. I think I remember I lost, like, two or three times. But, and then it was like, then there was, like, the big dogs that race. There was the people that roll through with trailers. they backed their car off the trailer and then they line up
Starting point is 02:11:22 and their cars aren't meant to go anywhere other than that straight line and then those are like you know and then it would be like oh shit there's always like lookouts cops are coming cops are coming and then everybody would get in their car and just fucking take off and it was like
Starting point is 02:11:36 as long as you weren't the last one there you never got in trouble with the police right you know so and then when it came to like the you know the locations it was like radio like walkie talkies most people like they stopped using cell phones they had walkie talkies at this point Nextel was a big thing because like Nextel was like pop at the time.
Starting point is 02:11:53 I remember those. Yeah. It was like walkie talkie and you know, oh, where are we going? There was like multiple spots and you would kind of do like a circuit throughout like a Saturday night. It would start at like 10 p.m. It would end at like three or four a.m. And you would just go from spot to spot. But the funnest shit was like going from spot to spot because you have like hundreds of cars all trying to get to the next spot.
Starting point is 02:12:12 And it was just like there was all the speeding happened. Like Howard Franklin and people would be going like 160. like you'd have like Lamborghinies racing civics like you'd have like people blocking you so people could race you'd have cops coming up and like they couldn't get through and as long as they didn't see the cars that were up in front like everybody just kind of got away with it and that was like I never actually got any speeding tickets doing that like I never gotten any trouble doing that the only thing I did get was you know we everybody the cops blocked everybody in multiple times and this was like a sting and as long as you weren't the guy racing right it was just
Starting point is 02:12:47 It's not illegal for me to sit here and watch. Well, you could get spectator tickets. Oh, really? Yeah, you get Spectator for racing tickets. And it was like a $99 ticket. Oh, wow. And, you know, I got a few of those in my day. But there was just like, okay, cool, spectator.
Starting point is 02:12:59 You didn't have to do anything. You just show up. You pay the ticket, and it's like fine. But a couple of times, like, we were the ones racing. And we didn't know if the cops had seen who was racing. So you had two options. Like, when a cop comes up and, like, comes on two people racing, you can't be the, you can't slow down.
Starting point is 02:13:17 Well, you have to be the faster car. Right. And usually most people bitch out. Most people will just bitch out and pull over and then that person's fucked. I never bitched out. That's when I would just hit the fucking nitrous and as long as that person behind me didn't go with me, I was fine. And I would just take off.
Starting point is 02:13:34 And I remember multiple times I would fucking take off and I would drop my car. I left my car at multiple Walmarts. I would just drive to Walmart, park my car and leave it for a day or two. I come back and get it the next day. Just be like, hey, come get me. I'm at the Walmart on U.S. and just leave your car there and then the cops would never get you there's other other situations where we would like you know residential areas like they have everybody blocked in like i would just back my little civic in because it was a small car like and i would keep a black tarp like a tent like a like a i think it's a tarp like a black tarp in there and i would just put the black tarp over it and i'd wrap it around so it looks like it was just a car sitting under a tarp and i would just walk away and then just go stand with my friends because if they couldn't find the car they wouldn't you know they're not searching like that like the cops there's like hundreds of cars around like it really was like the movies and that and since like it was like
Starting point is 02:14:20 big crowds of people so it's like if your car's like all the way back and most of the best spots were in like industrial complexes so they were just buried like you just backed your car next to another like a work truck and put a tarp over it nobody knew the wiser so i did that many of times yeah i was going to say i've actually been to when i was probably 19 or 20 i've actually been to a couple of those those races i want to say gandy or something gandy was a big one Gandy got very popular, though, because it's very open, but it's a long road. And for the most part, I would say, you know, they were safe. I don't think anybody was, like, there was no, like, trying to, I don't think nobody had, like, you know, nobody was trying to.
Starting point is 02:14:59 It was really just about the two people racing. And, you know, there was always a spotter and there was always somebody behind. So, like, that was always there. So I was like, you know, I just got heavily involved in that. But I never actually got any of my speeding tickets. So I ended up getting 36 points. in 24 months, which is like you average about three to four points of speeding ticket in Florida. And you're only allowed to get 24 and then you get your license to spend it for a year.
Starting point is 02:15:22 What did you do? Keep taking the school, keep going to the school. Well, yeah, you get to school a couple times, but you get the school as many times as you want as long as it's court order. Yeah, as long as you go to court and argue and then the judge will say, okay, I'm going to suspend the things, but you've got to go to traffic. Yep. So I got so many tickets. And most of them were like stupid, going to work late, going to lows, like, but my car was so
Starting point is 02:15:43 loud and obnoxious you couldn't go anywhere without it like you know there was nothing no interior it was just two seats like a shifter and like a steering wheel with a radio it was loud like even I had like the non-abnoxious exhaust which was still loud and obnoxious right so it was like because you put like at the time the fast motor I had was a was a b20 which came out of a CRV and it was so it was like a 2.0 liter motor out of a CRV in my little 92 Honda Civic and it had 150 shot of nitrous and it was meant to go faster at top end. Like, because I like to race people going from spot to spot. I kind of got out of the racing people at a stop because that was like where you could
Starting point is 02:16:22 kind of get a lot of people got caught doing that. So I was like, nope, I'm just going to go from spot to spot. And that seemed safer to me, you know. And so I built my car to go top speed. And the most I was able to hit in my Civic, while spraying nitrifts was 180 miles an hour, which is scary as fuck in like a tin can civic. Like, and most people are like, no, that's impossible. And I was like, I wish I had video of it.
Starting point is 02:16:42 This is before Instagram, you know, because that kind of killed street racing in itself. But like this was like a little fucking, it was about this high off the ground. I couldn't really go over speed bumps. Like if I hit a speed bump wrong, it would like rip the lip off the front of the car. It was just like an ugly white. Like it was faded. It had a carbon fiber hood, a carbon fiber trunk lid, had carbon fiber doors. Like it was meant to just be light and fast.
Starting point is 02:17:05 And it was a fun time. But like all of my tickets, I started getting so many just going to work or like, oh, I'm on my lunch. break like that i ended up getting like an attorney who i was just like every time i got a ticket i just sent it to an attorney it was rick silverman he's from tampa he was able to get me out of so many tickets to the point where i would just take the class and then i got to the point where i didn't even take the class i just had it was like vAs were starting to get popular so i would pay like a VA person to take the class for me online and they would pass it and then i would just get the credit for it you say they're all online now yeah used to take them you have to actually go in
Starting point is 02:17:39 Yeah, I had a mixture of those. There was, like, you have to go in and, like, you know. I think there aren't you can go into anywhere. No, I think it's all online. Everything's online now. And if people are actually doing that, I mean, you can get, like, a $10 VA to do that for you and save your time. So you don't have to waste your time. From Fiverr.
Starting point is 02:17:56 Yeah, like go to Fiverr or Elance or, what is it, like, online jobs. That p.h, man, they'll do anything. You just type in driver tests. Yeah, take my driver test for me. Like, I don't think you can, I wouldn't want the paper trail of that. Like, you know, be like, hey, I need you to take a test for me. this is the test. Hey, you guys, I appreciate you watching.
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