Matthew Cox | Inside True Crime Podcast - Former Drug Kingpin Produces Netflix Hit Documentary | White Boy Rick

Episode Date: July 29, 2023

Former Drug Kingpin Produces Netflix Hit Documentary | White Boy Rick ...

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Starting point is 00:00:30 So the first two weeks it was on Netflix, it's like top 10 on Netflix, not top 10 documentaries, like top 10 movies, series, everything for two weeks straight. Hey, we're back with Seth Ferranti. We're going to talk about what he did when he was in prison, which is interesting because it's a, it's basically he's in the position right now that I'm hoping to be in a few years. And we actually have a very similar prison experience. so yeah so basically here's the thing it's you know I've mentioned this before it's like you know I started writing true crime stories when I was in prison I didn't write any fiction stories like I've heard your your how you started writing it's like some of the gangster guys stories and and and some some were what fiction kind of fiction started that way no everything was pretty much nonfiction
Starting point is 00:01:24 my first book prison stories was true but I wrote it as fiction because you know I didn't want to be like a snitch in prison. Right. And they're always so worried about, oh, what if I tell you something that I could get, well, then let's not talk about that. Or we'll change the names. But so, yeah, I started doing that. I was, it was the same thing.
Starting point is 00:01:40 Like, I heard your interview before. So it's basically like, look, I'm in prison. And when I was in prison, I saw all the other guys, they're learning to play an instrument, they're taking horticulture classes, or they're, they're playing softball. and it's like you're spending 10 years of your life or 15 years and you're an amazing handball player but when you but you came in with no education you've only sold drugs you know you're an amazing handball player when you get out but you're you're in your 50s now the fuck are you going to do when you get out of prison none of and the guys that were taking horticulture are only concerned
Starting point is 00:02:21 about taking it because they plan on buying bringing a bunch of houses and growing marijuana and the guys that are taking the stuff as far as like I forget what they called that class where it was basically about how to run a restaurant. So highest failure rate out there get a restaurant. So what you want to do is you want to put a guy who has no money in a situation where he can open a restaurant and fail.
Starting point is 00:02:40 Or real estate. Or real estate or something. It's like you don't have any experience. You have no way to do this. So my point is to me, I thought, what can I do in here? And the one, you can't really work, but the one thing they will let you do is they will let you write, they will let you publish books, they will let you write
Starting point is 00:02:56 stories, you can write for magazines, and you can make money that way. You can't run a business, but they can't stop you from doing. That's the one thing they will let you do. And there were so many amazing stories. I would hear guys tell stories. I heard for years.
Starting point is 00:03:09 I'd listen to stories and I think, how is that not a movie? How is no one written your story? And they can't write their own stories because you don't see yourself the way you really are. So that's when I came in. I wrote my own story
Starting point is 00:03:22 and then I started writing other guys' stories. And, you know, I figured someday I'll get out of prison. and I'll have all these stories and I'll try and get them turned into documentaries or movies. IP. I started collecting IP. And so, but you know,
Starting point is 00:03:36 but you're way ahead of where I am. I just like to be where you're at at some point in the future. That's my, like my goal. That's like, that's my dream. That's what I laid in bed at night
Starting point is 00:03:46 in my bunk and thought, well, if I get out, I could do this, and I get to this, and I do it. And I had a whole building block in my head,
Starting point is 00:03:53 you know, plan. You got, well, that's how you do it. You got to manifest it. You got to talk about it. You've got to put it out there. You've got to make it reality.
Starting point is 00:04:00 I'm a firm believer in, you know, like moving forward, positivity and just saying what I'm going to do and then doing it. Right. You know, I'm a firm believer in that. Like, I don't, like even in prison, prison is a very negative place, right? And when I first started running, you know, even the guards, the other prisoners, they'd be like, you know, you can't do that. They'd always told me, like, I can't do this.
Starting point is 00:04:21 And like, I would read the policy and I'd be like, man, I can do this. Yeah. You know, so, and so even out here, I'm like, I won't. not i cannot stand negativity anybody that is like negative or like second guesses me what i'm trying to do and like i say sometimes like you know i'm doing these documentaries now you know i got white boy on netflix and you know some people that might be like the pinnacle but to me it's just it's just like like another ladder on the rung you know i tell i want to be the quentin the next quentin tarentino i want to do you know scripted you know fiction fictional like drug you know crime movies you know
Starting point is 00:04:57 sometimes maybe based on a real event but you know like dude like i want to do like 100 million dollar budget movies right you know like i'm not fucking around like i'm already looking right now from do this documentary stuff i'm looking to jump to like the three to five million dollar indie flick and then you know then i'm looking to jump to like a 20 million you know 50 60 and then you know i want to do like a fucking marvel movie right i want to do the purple man i don't know if you know who the purple man is he's he's this criminal character he's like in a lot of Biter Man comic books, but he's like, he wears like a gangster suit and he's all purple, and he has like these, I don't even know how to say it. It's like, is it called fur, furnomes or
Starting point is 00:05:38 something? So it's like he can emit from his body. Ferramones. Ferramones. Ferramones. So he can permit, he can emit those from his body and make you do what he says. So that's like his superpower, but he's like a villain. I had an ex-girlfriend like that. Yeah, a lot, I think a lot of women are like that especially on men but so but he's like a super villain so I want to do like the purple man movie you know I also want to do I want to remake the princess bride right oh nice nice I love the you guys don't even know the princess but I want to remake the princess bride with like with with good CGI I nice you know like a tokenistic version of the princess bride but keep the humor and the sweetness and then another movie I want to
Starting point is 00:06:22 remake I want to remake you know harder than come. You know, the classic, or harder they fall, the classic Jamaican movie. Okay. Yeah. So it's like from 1971, you know, it's about, you know, Jimmy Cliffs in it. So he's about like a up-and-coming reggae, you know, dance hall guy, but like he's involved in crime. So I want to remake that just like, think how they remake, right? So I want to remake, you know, that old Jamaican movie, except, you know, set it in like, you know, the hip-hop era, you know, and have a guy who's Like he's trying to be a rapper, but he's involved in crime and he ends up, you know, going to jail for being a crime. Like a lot of the stories we, you know, heard about in federal prison.
Starting point is 00:07:05 But yeah, my whole thing, man, where I started writing because I kind of looked at it. I started taking college classes and I was like. When you were in prison. Yeah, yeah, when I was in prison. Which is difficult, by the way. Like everybody thinks that, oh, yeah, they offer this. Listen, man, you basically, you're doing everything yourself. They might have some person who's supposed to help you, but they're half asked about it.
Starting point is 00:07:24 So it's basically all on you. And plus, when I first went in, they had the Pell Grants, right? But by 96, they abolished the Pell Grants. So they didn't even fund the college courses. So my parents paid for all my college courses. I did all my shit correspondence. So I got the A degree from Penn State. I got the BA from Bachelor or from University of Iowa.
Starting point is 00:07:43 And actually, that was one of my best moves when I got on that program because University of Iowa is like famous for this writing program. You know, you got to the writing program. you got to go there. You know, it's like on campus. But a lot of the instructors that I was doing correspondence courses through were the instructors from that famous writing course, you know, doing like extra work for extra money. And so I had the benefit of these instructors. And I was taking all writing heavy because in there you can go like a business administrative route or you can go like a humanities route. You know, and if you go like a humanities liberal arts, it's like a lot of writing, creative writing, journalism, you know, reading a lot of books and writing papers. And eventually,
Starting point is 00:08:23 I got my master's degree. I got my master's degree from University of California. But during that whole time, that's how I learned to write. You know, so it's not like I just started putting pin to paper or whatever. I like took college courses, you know, and I learned to write. I already was creative. You know, I was kind of
Starting point is 00:08:41 creative, you know, my whole life. You know, I used to write poetry, playing bands, all that shit like that. You know, I was like dungeon master. You know what I'm saying, creating all these worlds and shit. It's so funny. Like they don't know. They don't know what that means. what a dungeon master is. Dungeons and Dragons. That was like the, oh, wow.
Starting point is 00:08:58 Listen, there's so many things, there's so many things that I'll say to somebody in my age, and I'll always look over at Colby, and Colby's just like he has no clue what I'm talking about. That's the 80s shit. The 80s was a wonderful time. But pre-internet was, I think it was a better world, really. But, you know, so the whole time I'm getting these degrees, I'm writing. So first I started writing, my first big success was actually writing prison basketball. So, you know, because like in there, dude, there's like these dudes.
Starting point is 00:09:25 They're like phenomenal basketball players, dude. And like how you're talking about. Like, they spend all this time. They spent like 10, 15 years just playing basketball. But, you know, I mean, they can never be professional because when they get out, they're going to be too old. But like in there, dude, like these dudes are phenomenal basketball players. So I started writing about this one guy named Ron Jordan.
Starting point is 00:09:44 He was from Harlem. He had like that Rucker Park game, dude. And this dude was built like a linebacker, right? he was maybe like six one like two 40 right but this dude could like slam dunk he had like all the handles he like embarrassed dudes they they call him ron jordan the abuser because he used to like abuse people he would like do all the stuff like fake somebody out act like he's going to the basket and with the easy lay out but he would pull it back to let the dude guard him again you know because it was just like the the man on man like macho shit dude this dude
Starting point is 00:10:14 and he could dunk and he could shoot threes this dude was scoring like 60 points a game And everybody used to come out to the gym to see him. So that was like my first big success. I started writing about this dude and the other prison basketball players. And, yeah, I was writing for this website called Hoopsight, you know, which now they're like on, I don't know, they're like, I think USA Today or something, bottom. So they're like this big. But that time, they were just like this little kind of hip hop, you know, hip hop basketball website. And then I started writing for Slam, which is kind of like a hip hop basketball magazine.
Starting point is 00:10:47 And then from there, I started doing the more gangster stories. I started writing for Don Deva and Feds, which are like they call like, you know, the street, the street Bibles. Yeah, they wouldn't even let those in. Like those are like the most popular magazines in prison, man.
Starting point is 00:11:02 Guys would get them sent in. They'd have the, they'd have the alternate covers. Yeah, fake covers. Like you get one of those magazines in prison. Like, dude, the line is like 200 long.
Starting point is 00:11:12 Everybody wants to read it, you know? So I started writing for them, Don Diva, feds, And really, I formed a journalism career in prison. Because that was like the only thing I could do. I was like, what the fuck can I do? I was like, I can write. You know?
Starting point is 00:11:31 So, and then really my biggest break came. This was probably like early 2000s. I just started writing really like around 99. So, you know, at first I was just writing like in the prison. Like I was doing prison sports newsletters. Like that they post on the boards and stuff. Yeah, yeah. I was doing that.
Starting point is 00:11:48 I did that for six years while I was taking the college classes. So then I started doing the Don Deva stuff and the prison basketball. And then there was this editor of Vice named Jesse Pearson. So this was like when Vice was just basically a magazine. They had a website, but they weren't huge like they are today. So this is like early 2000s. You know, so they were like this kind of low rent GQ.
Starting point is 00:12:09 You know, they have this big thing. It's like dues and don'ts where they do like the fashion like dress like this and they make fun of people. They take pictures. So he was a big fan of my work from Don Deva. so he reached out to me you know and um i started writing dude dude they were paying me like dude they were paying me like five hundred dollars a month right to write a column i wrote a column like 1200 words called i'm busted and it was in every magazine for like fucking two or three
Starting point is 00:12:34 years 500 like i was living like a king on 500 a month 500 bucks in prisons a lot of fucking fuck dude i was like everybody thought i was like a millionaire yeah you know what i'm saying and so that was like my first big break because i started writing for that and then uh i kept for i kept writing for vices they kept growing it i was like their prison guy you know i'll do like their prison and then i got more into true crime then i started doing stuff for penthouse i started doing stuff for the fix war on drug stuff and um how the whole white boy thing came about is uh you know i started writing him around 2005 because i started doing my street legend stuff like i had all this material from don diva and don diva can only it's a magazine so they could only fit like so much
Starting point is 00:13:13 and i had all this extra material and i like all the dudes they kept coming back to me they're like dude, what about this picture or what about this? You want to use some of the stuff? So eventually, you know, like they were upset with me because everything was not in the magazine that they gave me. You know, so eventually I came up with my street legend series. I've published Prison Stories 2005, Street Legends 2008. So at the same time, I reach out to White Boy Rick
Starting point is 00:13:36 because I'm in FCI Gilmer and Beckley, Beckley, FCI, Beckley, and FCI Gilmer in West Virginia. And there's all these Detroit dudes, so I'm hearing about this dude, white boy Rick. Hold on. You know who white boy Rick is? Okay, you guys saw the movie, yeah, yeah. I haven't seen it by some of the trailers and stuff. Yeah.
Starting point is 00:13:51 All right, so I start writing him because I want to put him in like my street legends book. Yeah. Right? And basically my street legends books are just like all these African American drug lures that are part of, you know, the lyrical lore of hip hop. Right. You know, and gangster rap. I kind of
Starting point is 00:14:06 I just kind of romanticize and glorify it and I make them into these Billy the Kid, you know, Jesse Jim's type figures. Because, you know, I was writing, I was writing for my peers in prison. And also, I was a white guy writing about African-American dudes, like, in prison. Like, you know, that doesn't happen. I mean, you've been in prison.
Starting point is 00:14:24 That's not like, that's not like something normal, you know? And the only reason I even have the juice to do that is because, you know, I had the long sentence. I'd been in a little bit. And, you know, the longer year and the more stripes you get, you know. So by the time I do this, you know, I'm like in 10 years. So, you know, I got a lot of stripes. And I played sports.
Starting point is 00:14:42 I was a sports fanatic. I'm like really athletic. Like I would be like the only white dude like out there playing ball with all the black dudes. Like like I was like the dude like you know you go to the yard like you go to the yard at lunch I'm playing ball. You go to the yard and recall I'm playing ball. You know, I play like three hours straight. I didn't give a fuck. That was like how I did my time.
Starting point is 00:14:59 Yeah, I actually sat at a table in the library with five guys that were writing or five black guys that were all writing urban novels. I was only one writing true crime. And I was the white guy at the room or at the table because I was the guy that. you know as racist as this is going to sound it was it was basically you don't have google what you've got as a white guy so they'd say you know i don't understand how do you say that hey cox it was always hey cox hey cox i'd be like no it's this it's that are you sure yeah i'm sure okay this yeah so i mean i was you know to sit at that table everybody thought i was like a you know like you must be a cool guy to be sitting at the table with all those guys because the white guys and black guys very
Starting point is 00:15:41 seldomly mix in prison. You were just Google. Yeah, I was Google. Yeah, I had a purpose. You were like that smart guy from the 80s that Google fucking made obsolete. Yeah, exactly. In prison, only in prison. Yeah, but in prison, you still need that guy, that guy who knows everything. Out here, I'm semi-smart, but in prison, fucking super genius in prison because the IQ is so low. But anyway. No, that's what, that's what I tell people too, right? Because look, like, since I've been out, like, dude, I've been to cans, man i go to sundance and i'm around like dude these people they went to harvard and columbia and do they just speak and i'm like i just want to be around them so i can learn to speak better because they're like so eloquent and they use all these fucking big words and like like i feel like a brute
Starting point is 00:16:24 around them right but like in prison i'm like like you said i'm like the super genius in fucking prison and then i get out around all these fucking talented writers and filmmakers and people that went to all these ivy league schools and come from all this money and i just i feel like a fucking brute dude yeah I'm telling you it's it's fucking crazy this this is like my my my biggest fucking delimit today you know because a lot of people that are like oh no you're eloquent you can talk and I'm like no I don't talk like that I'm a fucking I talk like a brute right I talk like an educated brute yeah I yeah my friends on the outside I'm like a I'm practically a thug around these guys and to me it's like
Starting point is 00:16:58 as far as like masculinity like I always say like I'm I'm like a four or five on the masculinity's different one to one oh yeah there's some tough dudes in prison they got In prison, I'm like a one, maybe a zero. I might as well be wearing a dress when I'm in prison. Out here, I'm a five. Prison, I'm a zero, practically. I'm this far from being a fucking punk in prison. I mean, that's how they look at you.
Starting point is 00:17:18 You're a soft white guy. You're harmless. But yeah, it's funny how just everything changes out here. Yeah, so, you know, so white boy Rick, I started writing him, right? And like, I want to tell his story, right? But I want to like romance, romanticize it. And I want to make it gangster. You know, I want to glorify it because that's what I'm doing in my street
Starting point is 00:17:36 ledger series and that's i'm hearing these all this stuff about him like who is this white kid that was running all these you know black organized crime in detroit when he was like 16 or 17 and i kind of identify him with him too you know because we were both young white dudes we both got a lot of time you know we were both involved and stuff as a teenager so you know there's a lot of similarities you know so i'm writing him and we start writing and he starts telling me like this totally opposite story you know how like he was in a foreman and you know the police prostituted him and buried them and and and I didn't really get it at first because I'm like I'm like man I don't I don't I'm not writing about a form it's like my my base is like the other prisoners you know now I'm in like
Starting point is 00:18:16 medium security prisons I'm like these dudes ain't gonna fucking if I write some shit they're gonna be like you're writing about a snitch you know or whatever so it took me a couple years to kind of get my head around his story and and how to write it and like I say it took me to get older and it took my writing to evolve and it probably took me going to a loan where you know they don't carry it like the same you know because I did 12 years in the mediums and then I did nine years in the low so it was like this kind of evolution in my writing where you know I went from writing this hardcore death before dishonorship to you know more about the injustices of the drug war because I started seeing the bigger picture more you know as I got older
Starting point is 00:18:57 and I started writing more and like I say also going to the low gave me more room to explore this stuff with not being considered this or be considered that So um yeah 2012 I wrote this story about his case for the fix dude and like the shit fucking went viral dude like it was my first experience of having the prison basketball shit was pretty popular but like this shit like fucking went super fucking viral on the fix this is like drug war fucking site right and um just brought a ton of tension to me you know and um the whole time i was already thinking you know because i was writing books uh you know from 2005 till i got on 2,000 2015. I wrote eight books. And then when I got out, I took two of those books and I divided it up the chapters, you know, and put 12 out like digital books, you know, to make it like 20, even though it's like from the same material. And then I had a couple more. So I think I got like 24 books out right now. But once I started doing the books, you know, and I was kind of doing the journalism. And I was like, man, really I want to do movies. I want to do visual stuff, you know. But it was just kind of, you know, learning. it in like when i took my master's degree i took like a lot of film type courses you know at least reading the books as much as i could in there and i did have a couple like they would let me send in some DVDs you know so i could watch different shit but uh really like everything i was doing
Starting point is 00:20:20 man was basically for gearing up you know so you know i even like dude i read a whole bunch of books like books on like shots like explains all the different shots like in narratives and stuff like that And, you know, I just went crazy. So I was like, you know, reading because in there, that's all you got time to do is read. You know what I'm saying? So it's like, you might as well educate yourself. I don't think, I don't think I read five books since I've been out in six years. But, you know, yeah, so I kind of hit the ground running.
Starting point is 00:20:48 And, you know, I did more pieces on White Boy Rick Story for like Vice News and Vice and some other places. So, but still when I first got out, though, I was just a journalist. I was working as a journalist. And then I met the dude Sean Wreck, the director of White Boy, and he had transition studios. He had just done this movie, a murder in the park that was on Showtime.
Starting point is 00:21:09 And I actually interviewed him for that, for that for Vice. Right. And he found out about my backstory, and we started talking. And at first we were going to do like this prison expozy, like how all these sub-industries are built around the prisons. Right. You know, like Keefei coffee and all the hotels
Starting point is 00:21:28 and how it's all kind of interconnected, you know, with the dude like the senator brings the prisons there and it's all his friends the businessmen who form all the businesses around the prison so we were looking at something like that and then we were talking and uh I showed them some it was like right when they announced like the white boy Rick movie with Matthew McConaughey and I had showed him some of my articles I go did you hear about this and he's like yeah I heard they're going to do that movie and I'm like you know I know this dude and I'm like check out here's these articles you know I wrote like four or five articles about and he's like what he's like he's from Cleveland so he's like yeah I heard about
Starting point is 00:21:59 this dude you know he's like our age he's like i heard about this dude man and uh then he was like man he was like you got access to him and i was like yeah he's like i'm looking to do my next doc man let's do this you know so it was just like lucky i made the right relationship at the right time when he was looking for something you know and there was a hype because of the white boy rick movie so it made him interested and um for that he actually he had actually you know told me like he came with a couple different proposals like you know let's do it like this let's do it like this you know trying to lessen you know maybe kind of my role or just kind of you know buy the idea or whatever and I told him you know I knew how to tell a story but I didn't really know how to make a film so I told him I said
Starting point is 00:22:41 look man I said you know I want I want to be by your side you know I want you know whatever if you can give me something at the end whatever but you don't got to pay me nothing now I say I want to you know keep I want you to mentor me also I asked them that because this dude had cut his teeth doing like crime stoppers he did like 200 crime stopper shows you for all the networks yeah and he had won like nine regional emmys in ohio for all his work on these 200 shows so i knew dude was something special i knew he knew what he was doing because when i walked in his office he had nine fucking emmys yeah so uh yeah man so i made the deal with him i said look dude i'm i'm gonna get you everything you need for this film i'm gonna get you all the access i'm gonna get you all the
Starting point is 00:23:20 the people you need to make this film and i go i just want you to uh you know involve me in the process man and and he was very fucking cool about it so like a lot of times we would do the interviews and i would be there sometimes i might watch the camera sometimes not but always at the end of the interview when he was done he would give me five minutes in the director's chair so you know actually white boy so i i got a writer credit and a producer credit on that and sean rec emmy winnie director trained me how to be a director you know mentored me over that like you know nine to 12 months that we did the shooting you know and then i worked with his editor you know and him as we edited it you know over like the next nine to 12 months so that was like uh you know so really
Starting point is 00:24:08 i mean sean wreck i mean he he taught me a lot and then also like like rick man rick's rick's still my real good friend to this day you know rick there was a lot of interest in rick he had the hollywood movie man rick didn't have to you know give us our blessing or or participate in that in that white boy documentary he did that because of our relationship because i told him because i said look dude i said i want to make films i said this dude got the money to make this film and i go first off you know our first goal was to get him out yeah you know and he had got this other guy out from a murder in the park right so that was kind of like his track record but that was like the first thing but i said i told rick i said the second thing is i want to make films motherfucker i said do
Starting point is 00:24:48 this for me because you know he was kind of first he was like oh who's this guy and his his of his representation where oh we don't know about this guy he only made this one of film who the fuck is he but i told i said look i believe in this dude i i've seen his you know team he can do it you know and i go this is my entrance into the film world and what i want to do and so like i will always be indebted you know to rick especially you know for giving me that opportunity by giving his blessing to that but also you know to sean rec for for teaching me everything that he taught me and it's on it's on it's on netflix right now is it playing on netflix yeah it's on So it was on, what was it on, before Discovery and then Netflix?
Starting point is 00:25:22 No, it was on stars. It was on stars for 18 months. And now Netflix. Yeah, then went on Netflix. And it was crazy because when it first came out, it first came out probably like, you know, almost three years ago. And when it first came out, I knew it was a good film, right? But this is like pre-pandemic.
Starting point is 00:25:39 This is like pre-Black Lives Matters exploding all over the world internationally. You know, this is pre a lot of things. And I think when at first, I thought, like, everything that's happening now was going to happen when it first came out, man, because I was like, man, this film is awesome, man. Sean Wreck and his team, you know, I contributed to it, but, you know, I'll give credit where credit is due. I mean, that was Sean Wreck and his editor, you know, I was probably like the third most important person on that or maybe the fourth. But, you know, I knew it was a good film. I knew it was powerful. And it helped to get Rick out, you know, not that it got Rick out by itself, but it helped.
Starting point is 00:26:13 But I thought everything that's happening now was going to happen then. But I think because the world, the way the world was, you know, people, you know, they didn't believe it or, you know, there was too many rabbit holes or they didn't believe in the level of corruption that we were showing and exposing, you know, and plus I think everybody was still kind of in the rat race of America, you know, capitalism, trying to make money. So, you know, so it had like a, you know, 18 month run on stars and, you know, it didn't really get a lot of recognition or turn a lot of heads. and then you know then like we signed the Netflix deal and um it went on Netflix like right at the end of pandemic you know like last April and I think it might have something to do with like the Tiger King effect maybe but it man it went on Netflix dude and it just fucking exploded it was like it was brand fucking new man so the first two weeks it was on Netflix it's like top 10 on Netflix not top 10 documentaries like top 10 movie series everything for two weeks straight right New York Times did like a little
Starting point is 00:27:13 fucking write-up on it and uh then you know like like i say then like they said like in april may like it had 20 million fucking views right so it's crazy because that just for me it put a lot of wind in my sales because i had a bunch of different stuff i wanted to do that i'm working on now but i didn't really have the money right but it just kind of blew me up and i always look at it like i look at it like sports like all right new england patriots won the super bowl everybody knows tom brady's a man but all those other free agents on that team are getting big contracts yeah so like i was part of something that was has been extremely successful you know on netflix and that a ton and it's it's like recognition the the recognition value
Starting point is 00:27:54 dude like you could talk to anybody you know most people they know fucking white boy rick and they know fucking white boy on netflix right you know it gives that you that recognition like that name value where i do like i could just meet somebody on the plane and be like oh yeah i did white boy on netflix and they'd be like you know they know it yeah yeah so uh yeah so now dude i got ton of shit man i'm doing a i'm doing a cannabis documentary the cannabis docu series on humble county called tangle roots that i just uh i just premiered the teaser at the emerald cup which is like the world series of cannabis just last weekend you know i got on stage and got to talk about it i had all the farmers with me um i'm doing an lsd docucus docu series that i'm gonna premiere the first
Starting point is 00:28:35 episode of it in san francisco on bicycle day you know that's like when albert hoffman that's like when Albert Hoffman first synthesized LSD and took it and discovered LSD. They call it Bicycle Day on April 19th. All right. So I'm doing it at this thing in San Francisco. And then I also got this other docu series I'm working on about the Mafia and Heroin called Doatman. And so I'm making arrangements, you know. I've kind of come up with this plan because all this stuff I do, it's kind of niche, it's kind of true crime.
Starting point is 00:29:07 It's really hard to get in the film festivals. you know i've been going to all the big film festival i've been to cans i've been to sundance you know i've been talking to all these people and um i'm kind of seeing like these target uh market audiences like the emerald cup or like an lsd specific event or like a mafia specific event right is these are almost like i think i can use these like my sundance you know because i mean you know maybe i could get a sundance maybe not but you know sundance is only once a year and all my stuff's could be finished up you know like in the next six to eight months so i'm i'm looking for waves like how How can I create the hype, you know, in the press and make enough noise, you know, to make the streamers notice.
Starting point is 00:29:47 Yeah, I got white boy on Netflix, but it's not like I got a direct cook up to Netflix, you know. So you still got to, you got to make the noise. That's why they have the film festivals because, you know, they write about these things. And that brings the attention of the Amazon's, the Hulus, the Netflix. And really, in today's game, it's not about going to the theater. It's not about going to go on the DVD. It's about getting on these streamers, man. That's how you're going to make your money back.
Starting point is 00:30:07 And that's how you're going to keep working. And really, really like anything in life with film, it's, you know, it's about, you got to keep working, man. Yeah. You know what I'm saying? So you got to get this stuff because, I mean, that shit's expensive. We spent, like, White Boy, it costs like $250,000 to make. You know, and like some of these docu-series that I'm doing now,
Starting point is 00:30:27 you know, that are like 180, 225 minutes. I mean, these are like, I mean, we're spending like, you know, $500,000, $750,000 to complete these projects. Hey, if you like the video, do me a favor and subscribe. the bell for notifications. Also, we're gonna have any links that link to Seth's story or to anything that Seth wants me to put in the description. We'll be in the description.
Starting point is 00:30:50 There'll be a bunch of links in there, hopefully. And that's it, and I appreciate it. See ya.

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