Matthew Cox | Inside True Crime Podcast - Inside the Criminal Mind | Ex-Con Breaks Down FBI’s Most Wanted

Episode Date: April 14, 2025

Matt Cox, Brett Johnson, and Wade from Crime & Entertainment sit down for a mastermind.Wades Channel https://www.youtube.com/@crimeentertainment9303/featuredBretts Channel https://www.youtube.com/...@brettjohnsonshow/featuredFollow me on all socials!Instagram: https://www.instagram.com/insidetruecrime/TikTok: https://www.tiktok.com/@mattcoxtruecrimeDo you want to be a guest? Fill out the form https://forms.gle/5H7FnhvMHKtUnq7k7Send me an email here: insidetruecrime@gmail.comDo you want a custom "con man" painting to shown up at your doorstep every month? Subscribe to my Patreon: https: //www.patreon.com/insidetruecrimeDo you want a custom painting done by me? Check out my Etsy Store: https://www.etsy.com/shop/coxpopartListen to my True Crime Podcasts anywhere: https://anchor.fm/mattcox Check out my true crime books! Shark in the Housing Pool: https://www.amazon.com/dp/B0851KBYCFBent: https://www.amazon.com/dp/B0BV4GC7TMIt's Insanity: https://www.amazon.com/dp/B08KFYXKK8Devil Exposed: https://www.amazon.com/dp/B08TH1WT5GDevil Exposed (The Abridgment): https://www.amazon.com/dp/1070682438The Program: https://www.amazon.com/dp/B0858W4G3KBailout: https://www.barnesandnoble.com/w/bailout-matthew-cox/1142275402Dude, Where's My Hand-Grenade?: https://www.amazon.com/dp/B0BXNFHBDF/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1678623676&sr=1-1Checkout my disturbingly twisted satiric novel!Stranger Danger: https://www.amazon.com/dp/B0BSWQP3WXIf you would like to support me directly, I accept donations here:Paypal: https://www.paypal.me/MattCox69Cashapp: $coxcon69

Transcript
Discussion (0)
Starting point is 00:00:00 I feel it a disadvantage. You guys were both on the Americas Most Wanted list. Thank goodness. I never made it. I knew when your channel was taken down because all of a sudden I started getting these comments in the comment session. Bro, what's going on with Brett Johnson? I was like, I don't know. Did he get arrested again?
Starting point is 00:00:14 You'll hire some guy that will hire someone from India to do it. And then the, not that they're not wonderful people. You felt the need to say that. Because I'm scared. I've interviewed some guys that I thought weren't going to make it. Like, this would be the wife. Hey, this is Matt Cox, and I am here with Brett Johnson. I'm here with Wade Williams.
Starting point is 00:00:47 Wade hosts and runs the YouTube channel, Crime and Entertainment, which I always think of as someone who focuses on a mob-related crime stories. Unfortunately, my wife. She thinks of Wade as the guy that interviews porn stars, which is funny because I don't, I know it's there. Every time I turn it on, it's always like, it's always, um, uh, mob guys. Anyway. And I'm an entertainment. I need to subscribe.
Starting point is 00:01:18 And Brett Johnson. Brett Johnson is what does Boziac always call? What do they call you the, the godfather of cyber crime? That's what they say. Okay. The godfather of. cyber crime. He was number one on those secret services most wanted list. He was on the run multiple
Starting point is 00:01:33 times. Do you escape what one time? I escaped from prison. Yeah. I got that on the record too. And yeah, currently the he runs the YouTube channel Brett. Is it just Brett Johnson? No. The Brett Johnson show.
Starting point is 00:01:50 Brett Johnson show. And the reason you don't know it is because no one watches it. Well, we're working on that. We're working on that. Well, you also got it taken down. I did, I did, you know, shouldn't be talking about prostitutes. I should be interviewing porn stars evidently. Yes, that's a big difference.
Starting point is 00:02:10 They get upset when you confused it, too. I knew when your channel was taken down because all of a sudden I started getting these comments in the comment session, bro, what's going on with Brett Johnson? I was like, I don't, I don't know. Did he get arrested again? Yeah, what happened? And then like after a week, I finally checked. I was like, I don't, why did everybody keep saying that?
Starting point is 00:02:28 So I checked and your channel was just gone. Yep. Yeah, they do that. I feel at a disadvantage. You guys were both on the Americas most wanted list and I never, thank goodness, I never made it. Not too late.
Starting point is 00:02:40 No, the day is not over yet. Exactly. It is Monday, too, by the way, let's see. So what I was, here's what I was thinking. Here's what I'm proposing. Is that, you know, maybe once a month,
Starting point is 00:02:56 we get together and kind of say like, know how our channels are doing how you know they're growing what's working what's not working um you know like just that sort of thing just in general right um i think that's i would like to do that i had actually anticipated doing that or plan you know wanted to do that when i rented this house i was planning on doing kind of like an incubator thing and that that didn't work out but i think that this would be good because i think we all have growing channels And listen, and all of us have had, you know, issues. I mean, you know, Brett got his channel, you know, taken down.
Starting point is 00:03:35 Like, I mean, it was starting to, you know, it was getting, it was starting to get going. And he started it and he was had a whole plan and then suddenly, bam. And then like YouTube, YouTube just doesn't even tell you why. Yeah. They'll demonetize my stuff, you know, or do limited monetization, which might as well be. Right. It's not monetized, you know. Yeah, I've got a ton of those.
Starting point is 00:03:56 Right. And then you, you, you know, you, um, request a review. They review it and they come back and they say, yep, it's, it needs to be deep, you know, it needs to be limited monetization. But they don't tell you why. They're like, oh, look at your agreement. Like, yeah. It doesn't make sense because if, if it's one little piece, like, I have no problem going
Starting point is 00:04:15 and cutting it out. Just tell me where it is. You don't even tell me exactly. Just tell me the, the, the, the, oh, give me a range. You know, oh, it's around a one hour and 12 minutes. I'm ready to cut that fucker out. Like, I'll track it down. Just help me.
Starting point is 00:04:30 That always bothered me. And I had a video one time. I interviewed a guy named Jay Dobbins, who was an ATF agent that went undercover in the Hells Angels. And at the time, it was my longest video that I had ever done, which was around like two and a half hours. So I was thinking cut it into two parts and, you know, release it that way. Well, I cut it into two parts. And then I also wound up releasing the full version. so they let the first part monetize
Starting point is 00:04:59 demonitize the second part and then let the full one also get monetized I'm like it's the same fucking video I don't understand it like the same exact video but you demonetize the second thing and then sometimes the shorts will do the same thing they'll be a short from a video that's good
Starting point is 00:05:15 but they won't let the short go through yeah yeah yeah it's it's uh it's a it's definitely a quagmire. So I was going to say right now I just
Starting point is 00:05:31 interviewed a guy who he came here we talked about aliens. Oh, aliens. That's all we talked about. We didn't talk about politics. We didn't.
Starting point is 00:05:41 There was, there was, I don't think we even cussed. I mean, it's hard to cuss when you talk about aliens, but I don't think there was cursing. We certainly didn't talk about anything with anything drug related.
Starting point is 00:05:49 It was just about aliens. It right now limited monocization. now we haven't like colby hasn't gone through and tried to figure out what's the problem is but it makes no sense at all so so so no idea at all why they're why they're doing that no and i have other ones where i mean literally during the listen during the interview i'm like this is never going to get monetized i mean the guy is that just out there saying crazy shit cussing i mean he's talking about you know blatantly speaking about drugs drugs, drug transactions. And every time some guy starts talking about meth and, you know, heroin, I'm thinking, oh, God, bro, you're getting way too descriptive. Right. And then the video comes out and boom, no problem.
Starting point is 00:06:37 Comes out, gets 20,000 views over the next, you know, month. It's two hours long, never have a problem. So do you tell your guess sometimes, like to try not to get too descriptive when it comes to like drugs or certain things? Because I've never done that. I haven't, but I'm going to start. And see, I just started with guests. And I had a guy last week that was a tattoo guy, serve federal, not federal, serve state time.
Starting point is 00:07:02 So he starts the show. He was like, hey, do you mind if I smoke? And I'm like, no, dude, light it up. Then I paused. And I was like, what are you smoking? He was like, well, man, I stopped smoking cigarettes 20-some years ago. And I'm like, fuck it, do it anyway. And, I mean, he lit up.
Starting point is 00:07:20 He'd do that. And I assume that that is going to get me in trouble at some point. I was just thinking, why not? I just started this channel. Exactly. If it had 50,000 subscribers, sure, but I could start another one. Well, and obviously, we're not Joe Rogan, but I mean, Rogan used to get high all the time when he was doing his stuff on YouTube.
Starting point is 00:07:38 He got high all the time. And Spotify doesn't seem to care what you do on there, but YouTube absolutely does. I don't know if you guys are wrestling fans or familiar with the wrestling. but there was a wrestler called the Godfather back in like the attitude era, you know, early 90s, mid-90s. And his gimmick was he was like a, I guess, a pimp. He would come out with the girls and all that. And like his little taglines would be like roll a fatty for this pimp daddy and all that. Well, he's retired.
Starting point is 00:08:11 He's a very cool guy and I had him on the show. And he's a huge advocate for, you know, weed, CBD, everything. And all through like the episode, he would just. you know, light up and take a pup. But that's what he does on his Instagram account and all the time, and they let that go. So I've never told anybody not to get too descriptive on that, but kind of like what Matt was talking about,
Starting point is 00:08:33 I had an episode with Ignacio Estabon, and we started doing serial killer. We were going to do like one a month and just highlight a serial killer, and we've done a guy named Albert Fish. And some of the things, like I don't even want to even get close to. Is that Albert Fish? No, no, he was like an older guy. done unspeakable things to people.
Starting point is 00:08:54 I'm not like those other serial killer. Yeah, exactly. Well, this is more friendly neighborhood serial killer. Okay, he was domer but worse, if that makes sense. Yeah, he was domer but worse. And I was just like, yeah, this was probably going to, probably not going to go. And it went through. I was totally shocked.
Starting point is 00:09:12 They even let the short go through, which was very descriptive. I figured that was get reported, if anything else. Yeah, they let it go through. So I don't understand the algorithm, man. really don't. Yeah, well, I don't even try to. I mean, I, and that's probably why I don't have a shitload of followers like YouTube. Well, I'm, I'm going to, yeah, from now on, I'm going to actually talk to these guys. I'm going to say, listen, like if you're talking about, you know, whatever the drug is, like mention the drug the first time. And then let's call it like the product. You know, let's stick
Starting point is 00:09:44 with product after that. Just because if you're continually saying, like, you know, they'll let you get way with it a few times. But you're just saying, and some of these guys, it's like, oh, my God, like, I can't believe how me, this guy won't stop. And I don't want to be rude in the middle of it and say, hey, man, can you honestly, you're getting insane here. Like, I mean, I'm never hurting, but like, you can't seem to say a sentence without mention that you can't just say the stuff or the something.
Starting point is 00:10:10 But yeah, yeah. So one of the shows I was planning on doing. And I just started that tonight, as a matter of fact, of doing a tour of some of these criminal goods and services that's on sale on telegram, dark web, marketplaces, things like that. So tonight was stolen cars and skimmers. So are you saying that I should not show things that, you know, drugs that begin with an F or what have you? I mean, I would probably say it, say it once and then try and just stick with like the product. So don't show screenshots or take a lot of tours? I wouldn't show screenshots. Like I literally, so I had a guy that,
Starting point is 00:10:49 that had like a grow house and i the intro we did like a really good intro right like a little one minute intro for him and i had to upload it three or four different times and the last thing i took out to get it monetized was actually a um some b-roll of a grow house so it will it actually had a problem with the grow like it got rid of this that's okay this is okay and then slowly got to a point It was like still something's off. And then I removed that, boom, it was fine. Okay. And really, it was honestly, it was because it was probably because it was within the first three minutes.
Starting point is 00:11:28 You know, it was an intro. Right. Do you guys have video on Spotify? I do. You do. Video on Spotify? Yeah. Yeah.
Starting point is 00:11:38 I just got out. I was even a thing. Yeah. Like, Rogan is now, his videos on, like if you go to Spotify and play his podcast, a video will actually play, just like YouTube. Yeah. Yeah, it's extremely easy to set up. You can't do, you know, with YouTube, you do the SEO keywords, and you can't do that. You just write whatever the show description is.
Starting point is 00:11:57 You can put the keywords in there. But, I mean, it's easy to do. And I mean, my engagement, most of my engagement comes from Spotify. Absolutely. Now, did you do that on your own? I have Buzz Sprout. That's who distributes all of my audio. But they don't have the capability of doing the video there.
Starting point is 00:12:16 They only do audio. So I go through it is Spotify for podcast anchor anchor anchor that's who we go through yeah all right see I might need to look into switching I go through it's pretty easy man yeah and in the beginning I wasn't even thinking I was going to do videos so I just went to straight Buzz Sprout for audio and then the video kind of came about and you know now this just late in the game I don't know all the details as far as switching hosts do I keep everything I don't I don't I don't understand what that would do well man why why are you not doing video and you're interviewing porn stars no he's doing video you know i'm doing video now he has video on all right right he has video on his youtube yeah just just pull the audio and stick it on spot well or i guess if you could put the video on too i need to talk to colby about doing the video yeah because i mean that recently became a thing i guess not too long ago maybe when rogan switched over yeah somewhere around those lines And I contacted Buzz Sprout and asked them, could I do that?
Starting point is 00:13:20 And they said, unfortunately, with their capabilities, they couldn't. It was just audio. So I have all the video. It would be easy to do. I just don't know beings that, like, if I pulled my account from Buzz Sprout and moved everything to anchor, like, what would happen? You know what I'm saying? I don't know. I don't know.
Starting point is 00:13:36 I don't know. Yeah, that's interesting. I don't know that. I have to find out. On a separate topic, Wade and I went to CrimeCon. Have you ever been there? I have not because they're not willing to pay my speaking fee. I don't do this shit for free.
Starting point is 00:13:57 Well, we didn't speak. I didn't speak. We just went. Yeah, you were a journalist. Journalist. I'm a journalist. Yeah. These guys got media passes.
Starting point is 00:14:07 And I'm up here paying like, you know, full price like a peasant for Christ. So explain to me, CrimeCon. Is it all law enforcement? Is it all? It's not what you think. Okay. It's really, you know what I thought it was. I figured I'm going to go there and they're going to have like criminals.
Starting point is 00:14:22 They're going to have a bunch of mob guys. They're going to have a bunch of guys that maybe committed a murder or dirty police officers that went in, got out. They're all selling books. It's not what it is at all. It's literally all podcasters. It's all podcasters that are, that have probably a hundred, at least 100. Do you think 100 or more? It was probably 100, yeah.
Starting point is 00:14:44 Yeah. 100 podcasters with booths, and they're like, you know, podcasts that are focusing on serial killers, mystery murders, let's see, just sensational murders, victims, you know, voices for the victims, you know, voices for the, for the, you know, voices for the voiceless or, you know, I like the way you do voices for the victims, voices for the victims. Well, I just, I was talking to this one woman who was a, who, who did something like. you know, um, voices for the victims or something. And, and she's telling me like,
Starting point is 00:15:19 we go into a deep dive of who the victim was. And she was going on and on and on. And Tyler is my booking agent. And he's like, like, like he's trying, you know how Tyler is. He's like,
Starting point is 00:15:29 yeah, we got a, she would be a great guest. And I'm going, no. No. No. And Tyler,
Starting point is 00:15:34 you don't want to talk to her about that shit. Yeah, Tyler's actually sitting there. And I'm, I've had this conversation with Tyler over and over again. Fun crimes. Think. fun crimes. And then she's going on and on and you can hear it in her. She's deeply,
Starting point is 00:15:49 deeply entrenched in bringing light to the victims. And I'm thinking, all I can think of is I'm going to get 1,200 views. These people are going to turn off the fucking thing as quick as possible. My guys, they don't even want to hear someone say they're sorry about the crime. Right. Which is that's what I'm doing on my show. Right. What? Saying you're sorry about Oh, I've got guys on. If they don't accept responsibility, I'm not talking to you. I don't want to hear you brag about your crime. Oh, man.
Starting point is 00:16:19 Yeah, yeah. Yeah, I'm not trying to get viewership, as you can tell. I do have one or two guys that will say, you know, they'll say something towards the end. But I always tell them like, look, bro, just, please don't apologize the whole fucking, the whole time, okay? Tell me the story. Nobody wants to hear you apologize whole time. Toward the end, you can talk about how it ruined your life and how you, feel bad and what you're doing now, but give me at least an hour of your story without apologizing.
Starting point is 00:16:47 Well, you see, you get that woman on there. She's going to look up every single victim that you've had, and she's going to parade them in front of you. I mean, all right. You're going to have 12 hundred viewers. It was cool for me just because when I first started, I didn't really even start listening to podcast about two and a half years ago, right before I decided to start my own. So a few of the guys, like, it was cool putting faces to the name.
Starting point is 00:17:10 but kind of like what Matt said, it's all strictly true crime. So like cold cases, individual cases, some of them would highlight missing persons. Some of them would do deep dives into one specific thing and all that. But that's what it was. Now, they did have some different speakers. Like, I think they had the defense attorney that was going up against Alex Murdoch. He was speaking in a room. So they had schedules set up on top of what they call podcast row to where people would rotate in
Starting point is 00:17:38 and out speaking. So Nancy Grace was there. She spoke with a few other people. I won't give my opinion on her. Oh, my God, right? I just. I mean, I just told this she could no longer, you know, breed. I'm pretty sure those days ago.
Starting point is 00:17:57 I'm not sure she had a lot of offers. So the, what was the name, the guy we interviewed? Jeffrey, Jeffrey Descovic. He done 16 years in prison for a crime he didn't commit. and then he got out. There was a short documentary made that won some awards. And then he eventually went back to law school, became a lawyer, and helped get another guy free who showed up that Saturday.
Starting point is 00:18:23 I've had him on the channel as well. He was in jail for 23 years for a murder. He didn't commit, or two murders, actually. And last December was like his first December out. So he was there. And I got to meet both. I'd had them both on. I think Matt had Jeffrey on.
Starting point is 00:18:37 But that was kind of cool to meet them. So they spoke, you know, for an hour and it just kind of rotated different people. I want to say they had somebody tied into like the BTK killings. So it could be a cop that investigated it or a lawyer that pushed for it or something like that. They had a bunch of different stuff you could do. So is it basically just kumbaya for podcasters? Yes. Yes.
Starting point is 00:18:58 Okay. What are they trying to sell anything? I think they're making their money off of booths. Yeah. And people are paying $350 just to show. up. Unless you're media. Yeah. Unless you're you, the journalist. And, uh, um, I did get a coupon code.
Starting point is 00:19:18 Well, everyone loves a coupon. So, so we, I, we're thinking next year, I'm going to try and become a speaker for free. I want to try and get a, I'm going to try and get a booth for free. I figured, give me a booth for free. Yeah, give me some coupons and whatever. whatever, and let me, you know, let me get in for free. Let me get a booth for free. And let me, and I'll talk for free. And then I, I think we, we, I need to get some criminals in there. I mean, these people, I don't know. Listen, it's like 90% women. Yeah. Yeah. But if you're all, if all 90% are like Nancy Grace, they're, they're probably angry. I don't know. I didn't, I didn't talk to too many. I mean, I, I, I, most men that were there were
Starting point is 00:20:04 to look like, there was a few that was there because they were into it, but most of them, they were drugged there with their wives. That makes sense. No, I'm telling maybe 10 or 15%. Well, look, you're talking about a booth. I can tell you, in no uncertain terms, if you agree to speak free, especially with your background and things like that, both of you, if you agree to speak free at any event, just to give you a booth, they're going to sign you on.
Starting point is 00:20:30 You can bet on that. Well, I've already submitted to speak for the next year. I submitted for this one, but I think they already had everybody booked up, and I didn't really know about it to about two or three months ago. Right. So it was kind of late in the game. So the contact that I had, I've already submitted to speak for next year. And even if I don't get picked up as a speaker, I at least did want a booth and podcast.
Starting point is 00:20:52 Plus, it's in Nashville. Nashville's a pretty cool place. It's a good town. Yes, it is. I know. I stole $3.5 million there. Wow. It's a very good town for you.
Starting point is 00:21:01 They're very trusting. But even in that event, like they had something. that was solely for like the podcasters at kind of like in the later hours of the day like from seven to nine or something like that and I went up there and we had some friends of ours that was there and there was like just come up and I was like I said I think you have to be a podcast to get up and he's like we just come with us so I went up and kind of walked in between him and walk straight on in and this thing was like free food free drinks alcohol whatever you wanted you know and I text mad I'm like hey you might want to come on up here you know
Starting point is 00:21:37 it's uh everything you're just giving everything away up here and the women got prettier as the night went on my wife wants to know something wade yes what's going on does jess have a ronda rossie rousey rousey thing going on what with her or a look a look the look no he's he's he's struggling it's a no it's a no no i mean they they don't they're different hair colors and stuff like that but the attitude yes if that's what she's referring to okay good good to know all right we're good we're good that's what she's going for she's decided she's going to get a ronda rousey body within the next few months and then she's gonna kick your ass oh so you're looking at but you're asking about body i don't know what you meant little hair color presence stage presence
Starting point is 00:22:34 i don't know what you're talking of course the alarm went off at four o'clock this morning and she just rolled over and went back to bed we didn't go to the gym like i was like i don't know like for day one of training got this shit see i knew that because y'all order salads when we went out to eat and i was like give me the most unhealthiest thing you got on the menu there wherever that place was baby steps take the salad and feed to whatever you're going to bring to the table that i'm going to eat the protein drinks they don't they don't taste that bad if you put a couple of scoops of ice cream in them or a little vodka
Starting point is 00:23:09 there you go um okay so what was going to say so Wade when well uh Wade when did you start your channel I started it roughly two years ago around July
Starting point is 00:23:23 so my two year anniversary just passed so when that was 2020 2020 I don't know I'm horrible math roughly a little over two years and when I was talking earlier I was only plan on doing audio, like doing video and actually interviews never really entered my
Starting point is 00:23:41 mind. And I thought about doing a true crime channel, like focusing on cases, kind of like what we talked about earlier, but I knew I didn't have the capability to do a good one. Like to do good ones, like some of those people that were there, I mean, like, they get freedom of information acts. Like, they get, you know, they go deep. And I knew I didn't have the time nor the know how to do that. So I was trying to figure out how to kind of brand it. to where I could talk about stuff that I knew. And the guy was like, so you want to do true crime? And I'm like, yeah, but I also want to do, you know, entertainment stuff, like movies and stuff like that.
Starting point is 00:24:15 And he's like, so you want to do crime and entertainment. I'm like, that's not a bad name. That's pretty good. That's kind of what it is. So the first like five or six episodes that we did was just straight audio. And then I got a chance to interview Lilo Brancato, who was in The Bronx Tale. Okay. He was C, if you remember that movie, the older version.
Starting point is 00:24:37 And he had an interesting story, you know, big Hollywood actor, you know, top of the world, pretty much had everything given to him, including a lot of drugs. And he wound up getting hooked on the H-word and was involved in a shooting with an off-duty police officer. When I'm going to prison for a while, the police officer died as a result of that. And it was a crazy story, but like that was my first ever interview that I did. And then after that, it just kind of kind of like it. anything else, you know, slowly start to build up a little reputation. I would ask people, you know, hey, if you know anybody else who wants to come on, and that kind of started the ball rolling. And then I just forgot about audio, having went back to it since. It's just been
Starting point is 00:25:19 interviews every week. So you were pretty quick transitioning to that interview thing. Yeah, pretty quick. I went with him, and there was a lot of people that I'd seen, like, the second guy interviewed, and I talked to Matt about him was Brian O'Day. And, and And I remember I seen a show called Masterminds. Right. They used to come on. I forgot what channel, but it used to come on a long time. It's like on court TV or something like that.
Starting point is 00:25:45 Something along those lines. And it was like people that done, you know, these amazing capers and almost got away with it. You know, usually they all wind up being called over something very simple. And I just remembered that case and I actually had his book. So I just Instagram them and, you know, talked to him, told him I was doing a channel. And I was like, you know, would you come on? He's like, if you'll do me one favor, I'll come on. He's like, just go to any homeless shelter and make a donation.
Starting point is 00:26:09 He's like, I don't care of a spy bucks. He's like, make a donation to like a recovering addict. And I'll do your show. And I'm like, done. And he was my second. And then it just kind of started snowballing from there. And, you know, I've had Tommy Chong on, which was very cool. I grew up watching Tommy Chong.
Starting point is 00:26:26 Tom Seismore, the actor that was in like natural born killers and saving Private Ryan and heat. He since passed away. So that was kind of weird, like to have somebody on this past. way. Have you guys, you ever had that, Matt? No. No,
Starting point is 00:26:40 not yet. Of course, I don't, not yet, but he's got his fingers crossed. I don't keep up with anybody, though. Well,
Starting point is 00:26:47 I mean, like some people, yeah, I can see where you wouldn't keep up with him. This guy was a movie star. So I have, I've interviewed some guys that I thought
Starting point is 00:26:53 weren't going to make it. Like, the wife from guys living. You know, they say, hey, we should do another one. I'm thinking,
Starting point is 00:27:00 you ain't going to be here. You ain't going to be here. well Tom was a little different he was a movie star so when he went it was all over TMZ and you know every news outlet because he was a big you know motion picture star so right that one very talented guy he was I mean he battled you know addictions and he spoke very openly about that but uh he was just like he said that was the the movie business is what drove him because he's like when you're on a movie you know working with Al Pacino Robert De Niro, Tom Hanks, Steven Spielberg, Michael Mann, like, I would never hire anything while I was working. He's like, but then you finish the movie, and it's six or eight months before you do another one. Right. What can you do in your normal life in those six to eight months that elevates you to that type of level? And he chose to, you know, follow addiction.
Starting point is 00:27:53 Right. Yeah, I had O'Day on. You gave me O'Day, right? Yeah, yeah. He was great. Yeah. He was great. great storyteller um so what what are your what are your subscribers at now i'm almost at 6,000 i think
Starting point is 00:28:12 i'm like 5.9 or something like that and it's it's grown up a bunch in the last couple of years because when i started going on shows like matt's was the first show that i'd ever went on and then i went on dany's and then i just done sean atwood uh not too long ago and then i've already done a few more, but those haven't come out yet. So, you know, whenever they put theirs out, there's some pretty decent platforms, too. And I don't get mad at people. Like, the one guy I'd done probably four months ago, and I've seen him at Crime Con, and he's like, I haven't forgot about you, man. And I'm just like, look, I know how it is. Sometimes I let months go by, I'll forget. I'll forget that I had it, you know. And sometimes it's timing.
Starting point is 00:28:50 I let things sit for a while. Like I had a lady, and I think Matt might interviewer Carol Hellerman, who was in, she was a stewardess on 9-11. She gave a lot of inside information on things that they've done for 9-11. I probably recorded that interview four months ago, but I saved it until 9-11. I got you. I got you. She has her version of 9-11. Yeah, yeah, yeah.
Starting point is 00:29:11 She has her version of what happened. Is it that jet fuel doesn't melt steel beams? No, it's okay. She goes out in the airport. Yeah, she's got the whole, there was multiple planes and, you know, that we're supposed to have taken off that they thwarted the, you know, those. planes from taking off like it's all these things that I don't know why the why if they had thwarted multiple planes being involved then why wouldn't they tell us that you know what I'm saying it's she's got a whole conspiracy theory and I understand he didn't come out with
Starting point is 00:29:43 that one called the fifth plane I agree there would there there's you know I don't know if it's a series of coincidences or what but whatever she she was a decent interview okay so so let me ask you you mentioned aliens now we're talking 9-11 so and I've had I've had my share of people. Why just survive back to school when you can thrive by creating a space that does it all for you, no matter the size. Whether you're taking over your parents' basement or moving to campus, IKEA has hundreds of design ideas and affordable options to complement any budget. After all, you're in your small space era. It's time to own it. Shop now at
Starting point is 00:30:21 at IKEA.ca. Book club on Monday. Jim on Tuesday Date night on Wednesday Out on the town on Thursday Quiet night in on Friday It's good to have a routine And it's good for your eyes too Because with regular comprehensive eye exams at Specsavers
Starting point is 00:30:46 You'll know just how healthy they are Visit Spexavers.cavers.cai to book your next eye exam I exams provided by independent optometrists People who have reached out to me and I've wanted to discuss things that I was like, I just can't even talk to you. So my question is, you bring these people on with the conspiracy theories. And I don't care whether you believe them or not. You're giving them a platform. How does the platform receive that?
Starting point is 00:31:14 Now, I know that we can't mention drug names, but how is YouTube with these conspiracy theories and things? Typically, they've been okay. Well, see, what do you think, Wade? I mean, have you had any problems with? I haven't. I've had a few with the conspiracies. I've talked with Ignacio about some 9-11 stuff. And then I had Bill Burns on, who was obviously really big.
Starting point is 00:31:40 He was in that show, Ancient Aliens on the History Channel, and he wrote a bunch of stuff about aliens and books. I haven't got any kickback. Did it get any? No, I think Brett means, like, were those videos limited? on monetization. Those weren't, no. Typically, the ones that I have that get demonetized are when politics are brought up. So I try to steer away from politics if possible.
Starting point is 00:32:05 And if I don't, then I go into it knowing that this video is probably not going to make anything. And then sometimes the porn stars will get demonetized. That's crazy. But even that is like, I'm fixing to drop one here with a chick that's from the Midwest. She calls herself the Midwestern Milt. Oh, yeah. Very talented young lady. Yeah, her name is Lindsay Ryder.
Starting point is 00:32:28 And she got pretty graphic on some stuff that she did. And everything went through. Good to go. Fully monetized, no problems. I had another one on that was probably the most tamest porn star I'd ever had on. I don't even know if we brought up, you know, the business very much. It was more or less just other stuff. And it didn't get monetized.
Starting point is 00:32:48 So, again, the rhyme or reason, I don't know if it's a computer program, or for somebody actually listening to it. I don't know, but some of it don't make sense. Do you dispute? Oh, yeah. Oh, okay. Do you win the disputes? Most of the time.
Starting point is 00:33:06 Okay. Because usually, I very rarely get a video, even sometimes when I do football picks. I think they just maybe label me as like requests or review everything this guy puts up. But I do a show every week with a guy named Anthony Aralada, and we just pick football picks for the week, who we think is going to win. That's it. We don't talk about, you know, drugs or mob or nothing. It's just straight sports.
Starting point is 00:33:29 And when I put it up, it automatically not monetized, have to dispute it. And usually those are resolved in a couple days. Sometimes some of them take up to a week. Oh, wow. Yeah. Well, how many videos are you putting out a week? I only do, well, I do one main interview. me and him are starting to do those once a week. So outside of football season, just one. Now, if it depends if it's a certain situation or something that kind of fits in with a weekend, I might drop another one. But typically my regular schedule is I drop one a week, usually on Sunday.
Starting point is 00:34:07 Okay. So are weekends a better day to drop? Because I'm dropping Tuesday at 8 a.m. I don't know. I've just started with Sunday. And then every night again, if I get tied up, sometimes I might not drop it. to Monday morning. It's not a set schedule, but for the most part, it's on Sunday around like midday. Okay. Sunday is a good day to drop video, especially midday. Like midday anytime is like around
Starting point is 00:34:31 12 or 1. Yep. That's when Colby dropped because that's where I think the most people are kind of on YouTube or for the longest period of time because if you drop it at night, you might get a spike, but very quickly it drops off. Yeah, because they're got to go to bed or whatever. And so Sunday, here I come. Right, because, you know, think, and think about it too, at 12 o'clock here is 7 o'clock, you know, and law. So people are getting up. So that's kind of like the, when it starts to pick up throughout the day. So that's when Colby drops all of ours around 12 or or, or one-ish. Okay. Yeah, I was going to say, and this is just, I mean, I've seen some videos and like to me, dropping, and I don't know why I'm telling you this, like I'm an expert, but I was going to say like
Starting point is 00:35:23 you're doing crime and entertainment and then you're throwing football in there. You feel like that's part of the entertainment? That's part of the entertainment. And depending on what you look at, the guy's background is he was a former mob guy from Springfield area, Massachusetts, and he was a huge bookmaker. So the name of the show is called The Better and the Bookmaker, him being the bookmaker, me being the better. You think maybe that's why it's not monetized a lot out of the game? They let it go monetized. They do let it.
Starting point is 00:35:53 I mean, after review, I haven't had any of those not go. And it was just something to kind of throw in there for football season, just a little something extra for those guys. And it may not be something I continue. It's just something I threw in there for this football season. So how accurate have you guys been so far? We can go on to the next question if you want. Like the best week I would have had was this week when we went to CrimeCon and we couldn't do one because we usually recorded on Thursdays and I was trying to get down there to Orlando.
Starting point is 00:36:25 And I'm just like, yeah, we're going to go on next week and say, well, we had all the winners and everybody's going to believe this. Nobody wins at that. I don't care who you are. If you did, you just wouldn't be giving them away, be keeping them to yourself. Do you remember Pagers, right? Oh, yeah. So I had a buddy that used to bet on, you know, they would, you know, they would, you. would call and you'd leave your pick and he figured out with his bookie if he called to leave his
Starting point is 00:36:55 pick before the cutoff and he just kept hitting the button to redo it that it recorded the timestamp as when he originally called and he would just hit it and hit it and hit it and hit it and so whatever it was you know an hour two hours three hours what he knew then he'd leave his pick he said he did it for like you know a little here little he said i got greedy after about six months and the guy like cut him off and he's like so yeah anyway i've heard of that happening bookies will cut people off for winning i've heard of break their legs you know i'm sure if you knew why it would have been much well they usually break your legs if you're losing and you don't pay but for winning yeah they just tell you to go somewhere else take your action else
Starting point is 00:37:39 but see that's the thing like nowadays though that used to be a huge racket for not even mob guys, but anybody. Like, I think every town had a local bookie. But now that's almost getting obsolete because you have all the draft kings and fan duels and, you know, I think Logan Paul's even got something now that he's advertising. I mean, every football game
Starting point is 00:37:58 that's, you know, two or three advertisers where you can go and gamble. People are hitting these $10 parlays with 15 legs and win, you know, 100 grand for risking 10 bucks. So everybody's doing it. Jesus. Yeah. So Wade,
Starting point is 00:38:12 Wade, sorry, Brett. When did you start your channel over again? Oh, dude. So I was up to 4,000 subscribers. As you know, I'd been on Dannies. I'd been on your show. I'd been on Lex Friedman. I'd been on Megan Kelly.
Starting point is 00:38:29 And so, I mean, it was growing very well at that point in time. And then I decided I was going to put out that Sugar Daddy prostitute episode. I was promptly banned. So they took your whole channel, Dev? for that. I'm sorry to interrupt. They took your old channel. Took the entire channel down and I mean, banned me completely. Now the show is owned by my wife. And that's, it's her account. Well, he was, he's neglecting to say one thing. He was scrolling through like the site. And there were, and unbeknownst to him and didn't just didn't realize that naked pictures. There were some banner ads of some. women of the night that were offering stuff that your porn stars talk
Starting point is 00:39:18 about. And the algorithm caught it and said, oh no. Yes. Oh, no. Yes. They, you know, they were talking about, you know, various liquids and instruments. You would think they would have just taken the video down and
Starting point is 00:39:34 giving you a strike. Man, I raised complete, I raised hell, I begged, you know, I'm in cybersecurity so I know everyone on the planet. I I contacted people at frigging YouTube, everything else. And it was still, nope, can't help you. So I relaunched the show. I believe I relaunched that December.
Starting point is 00:39:54 And, you know, just picked up where I left off with the episode count and everything else. Like tomorrow was episode 89. It was just me talking to people. Until you one morning, you give me a call because you've got a presentation. And I'm telling you what to do. And you're going to be fine and everything. And then you say, Brett, you need to talk to criminals. And I'm like, Matt, I don't want to talk to criminals.
Starting point is 00:40:19 I don't want to talk to anybody else. So I started and I came up with this idea called prison politics because, again, politics. I'm not looking to make any money on my show at all, evidently. But it's the show now is I do the solo episodes still, but I alternate interview weeks between a felon one week and then the next week I've got. law enforcement, security professionals, something like that. And honestly, dude, I mean, it's, I've got 1,800 and I think 11 subscribers now. I've grown 300 like in the past two weeks. But for me, honestly, man, it's, the show I was planning on talking about politics. And it's changed completely. Now it's, it's talking about the prison experience,
Starting point is 00:41:07 about the hardships of getting out, all that stuff that your viewers don't want to listen to, is exactly what the hell I'm talking about. You know, it talks about that. I've got a guy on, on tomorrow, his name is David Seymour. He served time on some meth charges. And so he, you know, he's trying to turn his life around. I was talking to him on the show. And he was like, I want to be a sports broadcaster.
Starting point is 00:41:31 And he's going to school for broadcast. And I'm like, well, dude, you can start a YouTube channel right now. And he was like, no, I don't want to do that. I want to do that. Well, the dude listened to me, started his YouTube channel, like last week. He's only got like three videos out. You can tell he's brand new. But, you know, if I'm making a difference like that and showing that, you know, former criminals are human beings, law enforcement, all those cops that everybody trying to put down their human beings to,
Starting point is 00:41:57 I mean, to me, that brings a lot of value that that makes me a better person. I'd love to make money. But, you know, at the end of the day, I think this is important. It's monetized, right? Is it? I've not clicked monetized. yet. I'm going to. I keep threatening to. But I want to get back to that 4,000 viewers that I had. Oh, my God. Listen, here's the thing. And here's what, here's, here's the problem with not clicking the button yet is that, first of all, you know, they lowered it, right? Like, it's 3,000 hours and 500 subscribers. Now, I've got a shit ton of hours. Yeah, it used to be more than that. Which, yeah, used to be 4,000 and 1,000. So to me, it's like you should be making it harder, not easier.
Starting point is 00:42:42 Yeah. But keep in mind, too, that it's the reason it's important to get monetized is even if you say, no, I don't want the commercial showing up. I don't want the, the truth is, which video would YouTube push harder, the one where they're going to make money on it or the one where they're not? That makes sense. You want to get monetized because it forces them to say, let's push this guy's video. People with, you know, buyers.
Starting point is 00:43:09 like my guys that watch my my stuff like I don't get subscribe I don't get um sponsors sometimes I get a sponsor like I get a sponsor here and there but guys are like bro you should have big time sponsors but if you I'm sure from from YouTube's analytics and marketing I don't fit a great demographic my guys don't buy anything right you know most of my guys work at Tire Kingdom they work at they they they they they they drive a they drive a forklift or they your main demographic is tire kingdom it is it's it's blue collar guys yeah yeah you know which is great like i love my demographic but that's not going to get me that's not state farm's not going to come and and give me a sponsorship well are you are you on spotify or not i am on spotify and you're still not doing sponsors on spotify either um i think we are doing one on spotify but i was just thinking of youtube right and i don't even do it like colby
Starting point is 00:44:09 reads it. I can't read, Brett. I'm, I mean, I can't read. I was too busy committing fraud to learn how to read. The few times that I've done, you know, read them off. The look on, on, you know, first of all, it takes, it takes me 10 times to do it. And I have to do it in little batches. Like, I have to read like three sentences and then do the next three. And the look at the, Colby's just like embarrassed for me. You ever have somebody look at you and like they, they look at you like oh every day it's so sad oh look at him trying you know so i anyway um you know i'll i'll make an effort but uh yeah we don't i don't get a lot of good sponsors so to me like getting getting ad sense is huge that that's why my videos i like to do an hour two hour
Starting point is 00:44:59 video right plus i like to kind of feather out the you know the story anyway like really you know where you where did you come from what you know like what contributed to the whole thing. But if I was new, I would get monetized. I'll do that. I'll click that button tomorrow. Roll that die so that YouTube looks at my videos, especially this one I released tonight regarding stolen cars and skimmers and how to buy them.
Starting point is 00:45:28 I think that's where you fucked up. How to buy them. Well, I told them, like the stolen car is completely fake. The skimmers, yeah, you can pick up skimmers online. When I first started my show, that's when I realized, like, the views didn't necessarily reflect, or they weren't accurate as far as to watch hours. Because I'd drop a video that was, you know, an hour long, and it got two or three thousand views. So I'm thinking, all right, well, hey, we know you probably hit play to escape your business banking, not think about it. But what if we told you there was a way to skip over the pressures of banking?
Starting point is 00:46:04 By matching with the TD Small Business Account Manager, you can get the proactive business bank. banking advice and support your business needs. Ready to press play. Get up to $2,700 when you open select small business banking products. Yep, that's $2,700 to turn up your business. Visit TD.com slash small business match to learn more. Conditions apply. Should be monetized now. And then I go look at the actual watchtowers are much, much less. Right. And plus, too, I didn't have a name when I started. So I essentially started from scratch. like Matt, you know, had a name. People at least knew who he was.
Starting point is 00:46:41 And, you know, I'd never been on anyone's show when I come on. So I had to start from Zilch. But I used those, I use Facebook and all of the groups that I was in for like mob-related content and Sopranos-related content. I interviewed like six people off the Sopranos TV show. Nice. So when I would get those and I would cut the clips up, I would share that to all those groups. So you're talking 30-something groups. I would share clips from anybody that was in anything with Sopranos
Starting point is 00:47:11 or anybody that was in anything with the mob or anything related to that. So it got it out there. And that's really how I kind of done it to start with. And then I started doing things outside of just, I didn't want to get boxed into just the mob stuff. So then I started doing, you know, drug smugglers and everything else. But that's kind of how I helped do mine. And I still do that to this day,
Starting point is 00:47:31 depending on what, you know, it may be used for Facebook as a advertising tool. Right. You just started doing TikToks too, right? I was doing them in the beginning and then somehow or another I got locked out of my password or locked out of my account because I had like mine, my personal, and then I had the one for the show. And then I got locked out of the one for the show, couldn't figure out how to get back in it, didn't feel like starting a new one and redoing them. So I was just like to hell with it. And then finally I just sat down one day, figured out what it was, figured out how to get back into it. And then, yeah, you actually kind of gave me some pointers on how to.
Starting point is 00:48:07 to do better shorts and now things look like that i actually did several shorts for him yes yeah nice nice like i looked at and he didn't ask for him i just looked at i was looking through some of his shows and i was like bro like he's got like this guy's great like like i'm saying like the you know i'm saying like the guy he was interviewing was i mean he was he was out of central catholic yeah he was and i told him i told him the whole thing and i was like oh this guy He's smoking like a cigar, and he's, you know, and I told Henry Hill, I'll kill you is what I'll do. You know, I'm like, oh, man, this guy. So I put together, I put together a couple of shorts and just sent them to them and said, bro, you got to post these.
Starting point is 00:48:49 Like, check these out. This is what you should be doing. And he posted them. And, you know, the worst thing about TikTok or TikTok. The worst thing? Yeah, well, I'm thinking TikTok or shorts is that you'll post something. It does nothing. You post something else.
Starting point is 00:49:01 It does nothing. You post one that's half ass and it gets, you know, 20,000. views you post another one doesn't do well another one you know if but if you keep posting then suddenly it will you'll start posting stuff and it'll get half a million 300,000 a million and then your channel starts blowing you know you get all these all of that kind of you know it becomes you know it's a funnel starts funneling everybody toward your channel and I could see when my stuff gets 200 300,000 views you can literally see over that week you can you can sit there and just watch your subscribers go up.
Starting point is 00:49:38 And after you get 10,000 followers on TikTok, you can put a link directly to your YouTube channel. So that was what I was going to ask. So, and I've not started TikTok gig. I've got like 30 shorts made that I'm processing through and putting N tags on and things like that. But you don't tag, you're not able to tag initially the subscriber link when you start out? No.
Starting point is 00:50:00 Okay. So you just mentioned that, hey, I'm Matt Cox on YouTube. and they find you like that? I mean, you can, you can just go in and leave like a comment in there. Like, you could always leave comments in there as the, you know, obviously as the person who owns, they know you're the person that owns the thing. And just throw in the link or say, hey, check out the full video or even on TikTok when you write it out, you can leave, I think you could leave the link in that to the video or at least
Starting point is 00:50:28 you can leave the link to the YouTube channel, you know, check out full interview on, you on YouTube and then put the link to your channel. Okay, okay. But to me, you know, it's having it right under the TikTok or the symbol for your channel and having the link to your channel and clicking it. Right, right. And look, you always, listen, I literally have had links, the link on the TikTok account and in the video and I'm telling people you still have these guys in the comment section
Starting point is 00:50:58 and saying, where can I watch the full video? What is this too? And it's like, oh, man. like I don't need you as a as a viewer that's those tire king people yeah you're a problem so uh yeah i definitely yeah you got to start a you have to start a um plus you have to start one anyway because if you go on ticot and put your name in people are already cutting you up you're already all over ticot yeah i know and i've got the the damn book is out next year uh we're the proposal goes out this week for sale uta is expecting big things from that so i mean yeah i need to i need to get
Starting point is 00:51:32 on TikTok. Absolutely. Yeah, he might not want to disappoint them. You might want to go ahead and it's like, who is this, son of a bitch? They're probably going to expect you to pull some weight. Probably. Yeah, I definitely, I definitely would do that. Sorry. Do you do your own editing? I do my own editing for the show. And, you know, if you've seen the show, you basically know, it's one take. Yeah. Oh, yeah. It's one take. I'll cut the beginning. And the end. Other than that, it's one take. That's my edit. So I had, I was talking to a guy, his name, what was his name? How I forgot his name. They called him animal in prison because he bit a guy's nose off. Served 32 years in Angola. I heard some of the feelings once. Yeah. And they created this term for the guy. The term is called criminal menopause.
Starting point is 00:52:26 And it's criminal menopause. It's the age at which a criminal no longer wants to commit crime. So they let him out and he was talking to me. I got to say he was absolutely great. I mean, just a fascinating guy. And you can tell, I mean, I'm not sure how contried he was. But, you know, he was not going to commit crime anymore. He was too old to do that. But he asked me, he was like, hey, man, you know, if you don't edit this, it should be. a pretty good show. And I was like, dude, you just don't understand. I don't edit whatever you say is going up. Yeah. We barely ever edit unless somebody says, you know, hey, can you get rid of that? Can you cut that? I usually tell people beforehand if they're like, hey, man, you guys are going
Starting point is 00:53:14 to edit this, right? And I'm like, probably not, bro. Right. Don't say anything. Yeah. Don't say anything you don't want to go up. So, and you were talking at the beginning. And I know I'm going to get somebody like that before long of. someone that's going to continue to mention the drug of choice or use very colorful language over and over and over. Has there ever been a show that you just have not aired because of that? No, I think there's been some where Colby has gone and bleeped out some of them, which is funny. We had one where we beep, we beep, I mean, just the, like, it was just beep, beep, beep, beep. I was like constantly, constantly.
Starting point is 00:53:54 And people were like, you know, some people were. of course there you can't you just can't please everybody some people are like man all that beeping is man what the hell what's the problem what you know and then there's other people are like bro it was comical how much you had to yeah like you was killing me uh so yeah i don't think we haven't had one like that i if it was that bad i probably would have said something okay and a lot of people are you know they understand going in they'll say can you know hey can i cuss i'm like yeah you can't try not to get crazy but right yeah don't go casino on me over here yeah There you go.
Starting point is 00:54:27 See, that's the one thing about my people. Remember Seth? Seth? Seth. We had, we had Seth Ferranti. I have to say his whole name. Seth is, he's, he's aggressive. We, listen, we were eating.
Starting point is 00:54:49 And he has no clue. To this day, not that he'll watch, not that anybody watches my stuff, but it, not that he's going to watch it, but he we had dinner with him what a couple two three times right yeah well i know y'all had breakfast one morning uh we had dinner the first night even then i think the guy at the table next door it's like hurried up and just ate and got and took off because he's so aggressive and he cusses you know and i fucking told that motherfucker i said who the fuck do you think
Starting point is 00:55:15 but i don't put my fucking in that kind of fucking position fucking fuck those guys you know fuck them you know who they fucking think they are and it's like bro like well this is a family place like people are Sunday brunch, you can't do this. People's kids are doing like ear muffs. Parents are screaming, air muff.
Starting point is 00:55:33 You know, it was bad. And he did it, he did it at every place we ate. And at one point, I turned to him, I said, bro,
Starting point is 00:55:42 I'm thinking maybe you should get back on the marijuana. Because he was telling us about how he's not smoking marijuana. I was like, I don't think that's a good idea. Just for society. So let me buy you some.
Starting point is 00:55:55 I've got it. But yeah, yeah. I can't have him on again until he's back on back on. So and here's the other thing. And at some point, I've got to bring people in studio to talk to them. So how do you work that? I mean, is it difficult to get people to travel to you? I mean, do you pay them to come in or what?
Starting point is 00:56:20 That's me because. That's you. You're the guy with the shitload of subscribers. Wade does not. Wade just does stream yard. Okay. So here's, okay, when I first started, it was, there was a lot of begging. And, you know, like, please, oh, bro, I really, you know, I was,
Starting point is 00:56:39 it was really sad. So, and then, you know, when I got to around, probably around 50, 60,000 subscribers, then people started saying, yeah, bro, like, you know, they'd kind of go back and forth, you know, and usually, well, let's say 50% of the time they would come in because they'd think, okay, well, and I always tell them, you know, and the truth is, is that if you show up in person, we get about 50, 60% more viewers. So it's like, look, what are you doing? I mean, is, are you pitching something?
Starting point is 00:57:15 Are you, do you have a book? Do you have it? Because if you're trying to get a bunch of views, if you're just saying, hey, I want to come on your show. I want to tell my story. You know, the views don't mean much to me because it doesn't no benefit to them. Okay,
Starting point is 00:57:25 fine. We can do a stream yard. But if you want a bunch of views, if you're hoping to get a bunch of views and get found or get, you know, noticed or whatever, you know, the case may be,
Starting point is 00:57:34 if you're looking for whatever to get your story out there, then you really should probably come in. And then, of course, if they say, well, would you pay, I don't pay.
Starting point is 00:57:43 I don't pay to fly you in. I don't pay for your hotel. I'm not paying for anything. I think maybe one person I've reimbursed for gas, that that's about it. You know, I can't afford to pay. And so I get a lot of guys in the comment section that will say, and I think Wade's heard me say this before, you know, bro, quit being cheap. You need to fly these guys out here.
Starting point is 00:58:06 And so I'll just break down the math for them. And the math is this. If the guy comes here and let's say he's going to get 30, let's say 50,000. views on a two-hour podcast. That's roughly $600. So I'm going to pay $400 to fly you in and at least $150 or so plus probably have to pay for lunch or whatever. So roughly $600.
Starting point is 00:58:38 I'm break even at this point. Now let's say I do a stream yard with you and I only get 25,000 views. that's $250. So do I make $250 profit or do I break even or possibly even go into my own pocket? Like I can't break even and I can't go into my own pocket just to have you in studio. I would love to have you in studio, but I can't do that. And it's way more time consuming. They show up early.
Starting point is 00:59:09 We typically shoot the shit for 20 or 30 minutes. They stay 20 or 30 minutes late. When someone's in person, you tend to talk. longer, which is great. The videos are a little bit longer. I also have to have Colby come here and work all the cameras. So that's time, more time for him. Then he still has to go home and edit it. So it's a much larger production if they show up. And I want them to show up. I like them showing up. But I cannot. It's not, you know, the ROI. It's not there. Right. So. And everybody assumes that it is because they see like Rogan. I'm like, bro, Rogan's numbers are
Starting point is 00:59:47 or nowhere near what I'm doing. Everybody has this big misconception that if you're on YouTube and you're interviewing people, you're making like thousands of dollars. And I'm like, no, that's not how it is. But like Matt said, though, if you got something you want to push, if you got a book, or if you have a movie coming out, whatever the case, you know, anything, if you have a website or you're selling something, or if you have your own podcast, it's good to go on channels like him and get exposure.
Starting point is 01:00:15 And that's, you know, what I did. Plus, you know, with the story that I had, he was the first guy I ever went on and told to. And I flew down. I think I got tickets that Black Friday had Breeze airline tickets for 25 bucks per way. So it was like 50 bucks to go to Tampa. And I think I paid 30 each way for my bag. So I paid more for my bag to fly down there than I did. Right.
Starting point is 01:00:38 Right. But yeah, I was like, I can't, you know, I can't pay. I just can't. You know, I want to. At some point, I hope that. that I'm in that position, but it's only been the last 500,000 views. Yeah, you can do that. Right. I mean, that was, so Friedman, when I was on his show, he's, he offered to pay. And at that point of time, I mean, he was getting three and a half million views. Right. For for these interviews,
Starting point is 01:01:04 mine's at 5.1 right now. And he offered $600 and I told him to keep it. So that's what I did. But, I mean, that, that's an indicator of, you know, if, if, if, Someone like he can't really pay any more than that. You certainly cannot. No, no. Like people think, oh, you know, listen, I've had guys who think that. For a limited time at McDonald's, enjoy the tasty breakfast trio. Your choice of chicken or sausage McMuffin or McGrittles with a hash brown and a small iced coffee for five bucks plus tax.
Starting point is 01:01:34 Available until 11 a.m. at participating McDonald's restaurants. Price excludes flavored iced coffee and delivery. They're like, what, what do you bring in? You bring in like, what, $20, $30,000 a month? I almost hung up right then. I was like, this conversation is going nowhere. So, yeah, it's, or if somebody, or when people say,
Starting point is 01:01:57 well, you know, Rogan, like, I'm not, bro, I can't carry Rogan's bags. Like, I'm not Rogan. Like, I'll never be, what are you doing? So, you know, we're so far apart on this conversation. Yeah, but, but I mean, it, It has, in the last six months, YouTube has been paying my bills for the first time, which is great, which, listen, which I'm, you know, I'm thankful for. I appreciate that. I'm, I'm thrilled because I was never positive that was going to happen, right?
Starting point is 01:02:31 The best part about doing my channel is that I really just have to shoot my mouth off and talk to other criminals, which is all I really like to do anyway. yeah so you know not that it's not still work it's still work right but you know i can sit down and talk to somebody and if it's a good conversation you ever you ever you know you glance up to see how long we've been talking and you're like oh my god it's an hour and 45 minutes like i thought it was 45 minutes so it's it's such in that way it's it's it's easy i enjoy it i like it but i also schedule i was telling wade this um at uh over the weekend i schedule seven interviews to get four every week just because people aren't showing up or what they don't show up and and you know keep my first of all I'm dealing with criminals right you know so but but not just not the most dependable people
Starting point is 01:03:25 right well you know it's funny I was going to go as I say and you know like for instance I also speak with you know lawyers but I had a lawyer who's he's rescheduled three times but at least he told me like an hour beforehand he's like yeah we're going to reschedule this oh okay so you know comedians i i've talked to well comedians with criminal records anyway so yeah they just don't show up they just you know and then two days later they call them back and they tell me that somebody's sick or this happen it's like i was at the hospital i don't hold that against people unless you do it multiple times like i'll give you once maybe twice if the excuse is good enough but like after the third time i'm like hey you know maybe we'll just we'll get back to you and then i just
Starting point is 01:04:10 yeah i always just it's always like oh you know my sister was sick and i went to the hospital would you perform surgery like i mean you you had your phone like where i don't understand you could have texted me yeah so i get it i hear you i mean i'm rooting for you i want to interview but after like yeah like you said like after the second time it's like stop bro like this is no good now you're just you've wasted hours and hours of my time luckily that's all i do so i can you can i'm you can always respond you know do an email or cut up a a TikTok. And see, that's the hard part about me is this isn't my, I have a day job.
Starting point is 01:04:46 So I get off at 4.30 in the afternoon, come home, hop in the shower, and then usually I try to schedule about two, maybe three a week. And like you said, sometimes that even falls apart. And then on top of that, still got it. I need like an intern that just wants to edit shit and work on it and we'll do it for free to just say, hey, I work with that guy. You said for free. See, Matt off camera, for free.
Starting point is 01:05:15 Or get him some air, I'll put them on air. We'll interview him. My wife kind of sat up and I said, for free, for free. You know, once the show makes $30,000 a month, then we'll pay you a stipend. Oh, yeah, yeah, we get into that kind of money. But at the same time, like, when I have a short, luckily I saved all the shorts from even the very first show. So going back, like, I already have kind of a. a mental idea of what I want to put in there with it, what steals, what's going to work,
Starting point is 01:05:45 what area. So I also am the type of guy where I don't know if I would trust someone else to do it like I like it or how I want it. So it's better that I do it. I just don't have like sometimes I'm just, I don't get into bed until 12, 31 o'clock and I get up at five. So I just, I mean, it's exhausting. But I do enjoy it.
Starting point is 01:06:04 Like the editing sucks, but I enjoy doing the interview. But you're not, you're not, you're also not staying up till 12 or 1. one o'clock because you hate it right exactly yeah yeah i do enjoy it so i i love it when my wife will you kind of like yell at me like you've been doing this all day there i'm like this is work yeah yeah that's what i'm working you know i'm working you think i like doing this i had to tell that too she's like you're leaving again you're going to orlando i'm like it's for work she's like or words orlando and all that doesn't go together for work like to a con I've been up at like 11.30 at 11.30 at night and she'll come down and it's even the worst thing is when she comes down and just walks over and then just turns around and walks off and I'm like, man, I don't even want to go upstairs.
Starting point is 01:06:54 Yeah, you might as well just stay up in that that couch is so comfortable. Probably safer. Yeah. Yes. So Matt, I got a question for you. So like the clip, like the ones you do, like the ones you do. done for me of Anthony and you mix in the clips from Goodfellas. I was always worried that that would be like a
Starting point is 01:07:17 copyright strike, but on shorts, you don't have to worry about that. No, there's no copyright strike on shorts or TikTok or Instagram for any any B-roll. So there's people out there that make full-blown channels of just recycling clips from TV shows. Like, Sopranos
Starting point is 01:07:33 is another one like that. Like, that's like legally stealing. Yeah, legally stealing. You're Jones over. I can see it. Legally, you're taking that and you're just putting sometimes it ain't even a full minute. It might be 30 seconds, but just clips of shows. Now, music's different.
Starting point is 01:07:50 Like, if you take some of the music and throw it on there, then they're going to have a problem. But all my stuff I use, I have a subscription to Envado. But YouTube, you go to your, you know, you go to your library and it's all free stuff. Right. And people are always like, oh, it's no good. There's tons of good stuff.
Starting point is 01:08:09 stuff. And nobody's listening to music anyway. It's in the background. Right. Yeah. It's just little instrumental sounds that, you know, but that's what you, that's what I use on all mine. And most of them is the same, depending on the tone, like if it's something kind of sinister, you know, it's a different one. But if it's something upbeat, you know, it's a little something else. But yeah, that's all I, nobody really pays attention to the music or what it is. Right. You know, it, um, Ignacio. So, you know, he's done some with serial killers and stuff. And I've thrown, you know, splatters of blood. right took it they they they the tic talk was like oh you know strike take this down and they they sent
Starting point is 01:08:46 me something i'm like oh my god like i think the blood splatter like it was this was nothing like they don't or if you show like a gun like i'd have a gun fall and it just you know kind of clack around and stuff like it's in the at the very end it just fell on the ground and while it said you know youtube in the back right same thing show a gun it TikTok's the worst okay you know i i i i i i've i more concerned about about shorts you know I push I'm push shorts more than anything like really what we're doing is I always say TikTok oh yeah you do TikToks really what we're doing we're cutting up shorts and we're just sticking throwing them on TikTok because I'm more concerned about shorts you're going to get a lot more people from shorts so that that was my going to be my question so
Starting point is 01:09:30 most of your subscribers are coming from the shorts that you put it out they are now yeah wow yeah and you can see it I think I think I've seen one the other day It was like you got a subscriber from a short, from TikTok, I think. Okay. You know, also, you can make money on the shorts. On TikTok or the short, short, YouTube short. No, no, on the YouTube shorts. Yeah, yeah, yeah, I've seen.
Starting point is 01:09:52 I've had a few that's made a couple bucks. Yeah, it's not a lot, but I've had, I've had some that got like four or five million dollars. And they may, sorry, sorry. Damn. Jesus. I need to borrow. For five, I'm sorry, like, like five million. views and they'll make $200, $220, $230.
Starting point is 01:10:15 And I've had a, I've had, this is on shorts. Like, I've had a bunch that have gotten in the millions on TikTok, but my TikTok channel is not monetized. Okay. Because I had a, I had a, I had a, a viewer, I hate to say fan. It's so obnoxious. I had some, a subscriber. I had a subscriber that contacted me.
Starting point is 01:10:39 and I've had this happen a few times where they contact you and say hey bro I'll cut up your stuff I'll do your editing for free and for it stop it's not going to happen you're going to do seven of them then you're going to slow down and then you're just going to disappear because you're embarrassed that you said this and you realize
Starting point is 01:10:54 oh my God I just asked I just promised this guy I would work a part-time job for free what was I thinking so I those guys anyway I had one guy who came from I've had two of them One guy was a young kid. He cut up a bunch of shorts.
Starting point is 01:11:10 He said, man, I just want to help you do this. And his thing was, I want to help you do this because it's something I think I might like to do in the future. So I thought, okay, that makes sense. Like if he does well, I could probably get him people and help him. So I feel okay with that. Right. And then he started doing it and it took off. And then I actually, he slowed down.
Starting point is 01:11:33 And so we were like, hey, let's, you know, I'll, we'll send him some money. So we started, I had a buddy who started paying. paying him. And because he was, you know, wants to see my channel grow. And it was still in the growing phase. And that went on for about three to six months. It got up to around 140, 150,000 followers on TikTok. And the, you know, I was, it was starting to really grow. We weren't even putting up shorts. And then he got a strike. And then a few weeks later, he got another strike. And then a few weeks later, he got another strike. And they took the whole channel down. And then he just disappeared and wouldn't respond respond like we weren't mad it's like I'm not mad
Starting point is 01:12:09 but are you going to and then by the time I finally did contact him he was like bro like it's just too much I just can't do it and it's like okay I get it you know that's fine maybe he's a young kid really nice kid so then a little bit later I had a guy from Canada who came along said look I I've been studying this because I watch all your stuff I've been studying it can I start a channel for you and I was like yeah and I told him what happened with the other guy I said look if it's too much for you just tell me and I'll take it over but don't just disappear right and he said i wouldn't do that look and he was obviously he's it he's he's an old not older guy but he's in his 20s or 30s and he's like i'm not you know i'm not a young
Starting point is 01:12:46 kid i'm not going to get concerned and not and just disappear and uh he ran it up to a 110 120 000 followers on tick dot started a whole new channel the problem is by the time he started saying hey look um my job's picking up i really can't do this anymore and he handed it over to Colby and I, and by this time, now the channel's making money. And obviously it always was making money, but enough money where it's like, hey, I basically can just do this myself and got to a point where Colby could hire somebody. So now we've got me making TikToks or shorts and TikToks. Colby's got a guy making shorts and TikToks.
Starting point is 01:13:27 I got to a point where I was like six months ago where I said, look, Colby, if you can make this many TikToks every single month. month and I'll make this many, then I can't, here's what I'm willing to do. I'm willing to do two additional interviews a week and we'll post four pieces of content. So we do one live minimum of trying to do one live and three stream yards a week. And I think that will continue this slope and I'll be able to just do this full time. And he said, okay, let's do that. And that's what we did and it's been working so but the problem is now we're trying to monetize the ticot channel and it was created in can't monetize it ah and you can't monetize it so now we're having to start
Starting point is 01:14:15 over geez geez dude like it's at 150 over 115 thousand uh followers so do you use the same videos from the other accounts like if your accountant gets banned or taken down like the first can you reuse all those videos for the new one? Yes, I think we did reuse some of them. I'm not really, I'd have to ask Colby. I'm not positive. I feel like some of them we did reuse. But to be honest with you, you know what?
Starting point is 01:14:45 I take that back. I think this guy did all of these by himself. The guy in Canada, I think he did all of himself. I don't think he wanted to use any of the other ones. I think we have them, but I don't think he wanted to use them. And listen, he, this guy. I mean, he knew what he was doing. Like, he was actually making a different video for TikTok, shorts, and reels.
Starting point is 01:15:07 Same video, but he'd alter them slightly. Right. Because he was like, you don't understand. You can't post it like this because they scroll to see the other platforms and they won't push it as our. And he knew what he was doing because his videos have millions of views. Our videos have 10,000, maybe. I've got a few that have 100. We do have a few that have millions,
Starting point is 01:15:30 you know, $5 million, $2 million. But for the most part, they're $30,000, $5,000. Right. A hundred thousand.
Starting point is 01:15:38 Like we're not performing nearly the way he is. And I tell you what's really upsetting is when I spend three hours making a one minute short and Colby's guy clearly spends 20 minutes making a short of the same,
Starting point is 01:15:54 almost the same thing. And his get four, gets 400,000 views, and mine gets 5,000 views. And I'm telling you right now, mine was better. I used B-roll. I mean, it was flawless. And I'm like, and I've decided what the problem is, is it's the viewers. They don't, they're the problem.
Starting point is 01:16:17 They don't appreciate quality. They don't appreciate, you know, you, the. Fine Matt Cox craftsmanship. Right. So let me ask you that. Am I better off? Am I better off paying someone to make shorts then? Um,
Starting point is 01:16:34 mm, it depends on how many do you want to put up a week? How many do I mean? We put up shorts. We put up shorts every day. But if you were just, the whole thing is, look, I was love these guys. I'll talk to these guys and they're like,
Starting point is 01:16:48 well, I'll put up one every day. It's like, hey, hey, wait, that's going to be fine for a week and a half, two weeks. But then you're going to start missing days. It's you're better off for the algorithm to say, hey, I'm going to put up three a week. Okay. Because that's manageable.
Starting point is 01:17:01 You think, oh, I can do more than that. I'm sure you can. But you're also going to go on trips. You're going to do this. You're going to do that. You're going to, you know, so if you could, I mean, you could certainly pay somebody, but you really have to kind of micromanage them because here's what they do is that you'll hire some guy that will hire someone from India to do it.
Starting point is 01:17:24 and then the not that they're not wonderful people um you you felt the need to say that because i'm scared i'm scared of called cancel culture so yeah that won't get you canceled at all so so um the narration sometimes will be off like they won't catch like misspellings and stuff and and honestly it's probably not even important right but and then some here's what really happens is sometimes they'll throw them up and you'll watch the you'll watch it and you'll go like that's not even a story like i don't think this guy knows what he's talking about i don't think he understands that he's not even really say anything just now he just threw a picture of me and the guest and we rambled a little bit and that's not going to way that's not going to work so if you
Starting point is 01:18:15 get a good guy you know and i have a good guy um i have a couple of good guys that they probably couldn't then you pay to have like whatever pay to have three a week done or two a week done and then stay on them like tweak them like they'll end up putting somebody they'll put somebody on they'll put somebody on your account that you can explain look I don't like this don't do that again I like this I like the way you did and that guy will realize okay this is the way Brett wants his done and he'll do it over and over over again so yeah because listen and and you can always give them like you know they were like oh just tic-toks i was like no bro no do 59 seconds or less and that way i can post it on all the all of them because none of mine are one medium is not
Starting point is 01:19:05 going to feed uh is not going to feed my the funnel enough i want to hit all three yeah that's what i've started doing too and you i kind of took that cue from you when i made the short because i never could figure out with the shorts because it has that zoom in like and And the way my layout was on the, on the Zoom, it's never like centered on one person. So Matt, it kind of explained to me how you had to change the, you know, whatever proportion or whatever it is in DaVinci. I use DaVinci Resolve for all my editing. And you just basically had to stack two videos on top of each other and then kind of change
Starting point is 01:19:39 around the zooming and set it up how you want it. And that's how I started doing it. It works real well. And I do up under the 59 seconds, like he said, you can do a real, you know, a Facebook Facebook or Instagram, put the same one on all three. Okay. Just makes it a little easy. I want to say some time and trouble with right, right.
Starting point is 01:19:58 Now, some of them for TikToks, I will go a little longer. If like the story's a key part, like we had, I had Tara Newell and she was down there at CrimeCon also. And she was telling the story, that's the Dirty John. I don't know if you ever seen that podcast, the TV shows. Okay, so she was like in detail describing the attack in the parking garage. I just couldn't get all of that in a minute. or under in 59 seconds so that one i couldn't make a short out of but i did put it on
Starting point is 01:20:27 facebook and tic-tok and instagram because you can go longer than that so some cases i'll put them over like what what's so funny is you'll you'll post them for a month and a half two months and you feel like they're getting a thousand 500 15002 000 you're just like this is never and then one day one of them starts to go you're like oh my god i got it's just it's a hundred thousand the next day it's a hundred it's it's three hundred and sixty and the next day it's four hundred and fifty and then it's you're like oh my and then it goes and goes and you're like it's so it's so unexpected and it'll it will be some something that you're like i don't get it like why why this one yeah i got you but it's worth video i ever had that got
Starting point is 01:21:10 like a lot of shares a decent amount of shares was uh there's a haunted house that got pretty popular that this guy was doing to where basically they could touch you. They could you know, I don't say torture. That might be the wrong word, but pretty close to it. Like they could physically take you, duct tape your hands down,
Starting point is 01:21:31 put you in a tub, dump ants or scorpions on you. Like, it's pretty wild. And it's called McCamey Manor. And there's a very creepy trailer that they have out there for it. I mean, they're like ramming rotten eggs in these people's mouths.
Starting point is 01:21:47 I mean, supposedly, if you can make it through this house, you get like 25 grand. No one makes it through. No, no, but he's ever made it through. And it's not designed for you to make it through. And that's what Russ was even saying. He's like, he didn't want to do the interview for a long time. Like I had to beg him, he's like, I don't like doing lives. You have to talk to people.
Starting point is 01:22:09 I'm like, this isn't live, bro. It's just me and you. People take out what I say out of contact. I'm like, I will send you the interview and then you say, hey, this is good. So I finally convinced him to do it. And he's like, you know, I don't even charge people to do this. It's not like they have to pay a fee. And he was like, he even makes them do like a psych evaluation. He makes them do a physical. And he tells them straight up like, you really don't want to do this. But yet people still do it. And obviously nobody's ever went through. And he's like,
Starting point is 01:22:39 you know, when they get in there and they realize they got to pull one of their fingers nails out, they go, you didn't tell me I had to pull the finger now out. And he goes, yes, I did. There's a 50 page waiver that you signed to do this. And he's like, page 33, it says may have to pull a finger now. And that's the part that I pull up. And I woke up the next morning. It had like some ungodly number of shares and all these comments. So people say it, oh, he's just torturing. I mean, just crazy, crazy shares. That's a great Halloween video. Oh, that's when I put it up was Halloween. That's exactly when I put it up. Have you tried to come on? Have you cut that in his shorts? Not since then. No. I probably needed to redo it.
Starting point is 01:23:17 Yeah, because Halloween's coming up. That might be get you a whole other, you know, a whole second look on, you know, panel or whatever I'm trying to say. Yeah. Recycle. Yeah, for sure. That would be a good one. And I don't know. He's not done a lot.
Starting point is 01:23:35 Like, he doesn't do a ton of interviews. He's real selective. A lot of, a lot of customers. No. Yeah. No, he does do a lot. That's the thing. He has, he said women make it further than most men.
Starting point is 01:23:47 Like, he has a Facebook group that he's pretty selective and who joins it, but they will go live when somebody tries to do it. And so, like, you start with, they basically, I don't say kidnapped. That's the wrong word. But you're basically like, he tells you a spot to be this van pulls up. They throw like a bag over your head. They throw you in a van. And then it just starts. So it might start them putting you in this mud puddle.
Starting point is 01:24:12 I mean, just all kind of crazy stuff. You just Google McCamey Manor and watch some of the stuff. Yeah, I think I would not sign on to that. Oh, no, no, absolutely not. I feel like it's, for some reason, he said a van pulls up. I pictured old school with blue. You know, the van pulls up. He's this little man, they could throw him in the van.
Starting point is 01:24:29 They take them and, sorry. Blue, my boy, blue. Yeah. Okay. Yeah. He's like, okay. All right, yeah, no. Yeah, never, never, ever would I do it?
Starting point is 01:24:43 And I had a friend of mine that, like, tried to sign up. to go through it and I forgot the reason they give them, but like, they are very selective in who they love trying. Is this the guy in Tennessee? Is this this guy? Yes, Russ McKinney. Yeah. Yeah. Yeah. I read about it. Oh, yeah, that's all I did was read about it for sure. I damn sure wasn't going to do it. Yeah, it took a lot of, a lot of like jawing at him to get him to do it. He was real reluctant. Well, and I've not watched the interview, so pretty good guy in the interview or just bat shit crazy? Yeah, well, but he's pretty good. He's pretty good. both both yeah i mean he's he said he started i want to say he was in the navy and he just loved
Starting point is 01:25:23 halloween so he would decorate like parts of the submarine that they were on like these things and it just kind of grew he wasn't torturing people then then that that part kind of grew originally i think it was in san diego if i'm not mistaken and then it got relocated to like the tennessee or area or wherever he's at now but yeah that's that's the guy all right torturing part probably came like after he got married.
Starting point is 01:25:48 Yeah, probably. It's probably joined the military thinking he'd know, the enemy. Yeah,
Starting point is 01:25:54 I think the last time I spoke with him, he was in talks with Eli Roth to do some sort of like deep documentary dive about the house.
Starting point is 01:26:03 Eli Roth, if any of you don't know, was the guy behind all like the hostile movies and a lot of the torture movies.
Starting point is 01:26:12 And they were in talks to do something. I don't really know where that got to or where it stands, but I know they were in talks to do something. And I had reached out to him, I think last October, about coming on and doing another one.
Starting point is 01:26:23 And, you know, we went back and forth. And it was just, he was just really hard to convince to do it. Right. Because he does have a lot of people that just claim that that's all he is, is like a torture lover. I don't know whether it's sadomasochistic or whatever that name is he called. You got a bad rap.
Starting point is 01:26:38 Yeah. I mean, he's just misunderstood. Yeah. That's what it is. But there's documented proof you do it a lot. That's the thing. This guy's heads like in a cage and they just drop like these scorpions down. And I'm just like, no, not like, no.
Starting point is 01:26:56 I mean, I'm not going to sign on to that to begin with. You know? I don't even like being near a public or anything like that. I feel like if you sign on to it, you have it coming. Yeah. If you're going to, you know, the terms of service, it's there. Pretty clear. And I didn't read this.
Starting point is 01:27:14 One reads terms of service, but still. Matt, Oh, question for you. So whenever you're doing, how many interviews do you do? You said you schedule like five a week. I schedule like seven,
Starting point is 01:27:32 like seven or eight, and I end up doing about four a week. Okay. But how many do you actually drop a week? Four. Oh, you drop four a week. Oh, okay.
Starting point is 01:27:41 Yeah. So how many do you have in your reserve right now? probably we probably have six or seven okay okay i would think i would think yeah wow so it's week to week finding people yeah see that's what i'm scared of that's why i haven't bumped what to start with i don't have enough time to edit shit like that but i'm always scared of running on a dry route so that's why i only really do one a week and i probably got about 25 saved up you have 25 saved up wow i've got probably a 12 over 15 right now in the bank.
Starting point is 01:28:15 I felt like, I felt good that we got like six or so. I was like, yeah, we're good. We're solid. Yeah, but I mean, so, and you, you, you absolutely dwarf us with subscribers. So are we better off on it?
Starting point is 01:28:30 Because I'm doing basically one week. This week I'm doing two just that, that I've got like a 20 minute thing I put out today, but are we better off releasing multiple episodes per week or not? I would think, I would, so I would, you probably, You probably are. Yeah, because that's going to, well, you're not really not right this minute because you need to get monetized.
Starting point is 01:28:51 Once you're monetized, I would try and do Brett, basically all Brett does, as far as I understand, is keynote speaking. He's a professional full-time keynote speaker. So, you know, you can do two a week. If you did two a week, so the way I look at is, look, you know, once you get into it and obviously, you know, Wade knows this. is that the views mean very little. It's the watch time. And people don't understand that. People are like, you know, they, well, you know, how, it's like saying, you know,
Starting point is 01:29:26 where people go, oh, you go YouTube channel, how many subscribers do you have? Bro, I'll take 10,000 subscribers and get 100,000 views with 30 minutes of watch time on each one of them. Right. You can keep your subscribers. Like, all the subscribers are is just ego. Yeah. So, and this is same thing with the views. The views don't make me any money. If, if I put out a 15 minute video and it's getting three or four minutes of watch time and it gets 100,000 views, I would rather get 10,000 views on a two hour video that's getting 35 minutes worth of, of watch time. Because that's going to, that's going to make, you know, that thing's going to make way more. It's going to make, whatever, 100. $150 or something like that as opposed to your 100,000 viewed video is going to end up making
Starting point is 01:30:22 30 bucks. You see, because the watch time's not there. So it's the watch time. So one, that's why whenever I talk to, whenever I talk to guests, I always say, listen, you know, they're like, well, how long do these go? 15, 20 minutes? I'm like, no, bro, listen. Like, I need at least an hour.
Starting point is 01:30:42 Now, if I said, I have to get an hour. If I don't get an hour, I'm upset. If I get an hour, I need to get an hour. Now, if I get more than an hour, if I get two hours, I'm thrilled. If it's more than two hours, I said, I'm absolutely ecstatic. So we're, we're aiming for an hour. We're hoping for two. And they're like, okay, cool.
Starting point is 01:31:03 And of course, a lot of people say, you know, well, man, I don't think my story's going to take an hour. I'm like, oh, it will. Because they're thinking, well, you know, I robbed the bank, no, no, we're starting at the beginning. Right. Where were you born? You know, what were your parents like?
Starting point is 01:31:20 Why did you even, how did this even come about? Are you a drug? You could have 45 minutes just to get to the story. Absolutely. Absolutely. So it'll be 15 minutes before you're even, you know, you're in high school, you know, before you're doing drugs or your whatever, you're breaking the law or whatever's happening. But we're probably, yeah, we're probably 30, 30 minutes, maybe 45 minutes before.
Starting point is 01:31:41 we've been talking about the first crime or two. And then if they have long criminal history, it's a two-hour podcast. When I done your show, I wasn't sure like how long you were shooting to go. And I didn't ask, because I usually tell my guess, like,
Starting point is 01:31:55 you know, I don't like keeping people longer than an hour because I know people have stuff they want to do. Right. But you care about people. But I'm not just going to cut you. I'm like, we're in the middle of a good story.
Starting point is 01:32:08 And you're rapping something. I'm not going to be like, all right, time's up. come back next week. I'm going to let you finish, but I don't like to go too much longer than that. I would love to if they wanted to.
Starting point is 01:32:18 Right. Like Tommy Chong was like a perfect example, especially I know he's a busy guy. So he was at like an hour and 15, 20, and I'm trying to close it up. And he just kept going and kept talking. I'm just like, well, I'm going to ride it.
Starting point is 01:32:30 If he's going, I'm going. Yeah. And, you know, he kept going. So some people, I think, are, they try to keep it around an hour. I, me personally, like if I'm doing it on it, I think when I went on Atwood, that was the longest one I ever done. We went three hours.
Starting point is 01:32:44 Nice. And he didn't even speak for the first two hours. Well, he was, listen, when Wade sat down and started telling, he, first he told me, he told me like, this is the first time I'm really telling the story. And I was like, well, you know, let's kind of start at the beginning. He was like, yeah, I feel like I've been, you know, I've done these, done the interviews. I feel like I got it laid out. I feel like I got it.
Starting point is 01:33:04 Bro, it's fucking beautiful. Like, he just went and went and went. And I was like, this is, he's slowly methodically, you know, laying out what is, what is essentially, you know, one issue, you know, one thing that happened, right? Like, we're talking about that one night. And yet he went from, you know, from childhood through, you know, his parents, through this, through dating his wife, through, and it was, it was perfect. But this got like, on my channel, it's got like 90,000 views.
Starting point is 01:33:39 that is that's a lot for my channel that's that's a great video it was and it was great too it was great and then what what is uh you've got what a couple couple hundred thousand on danny a little over 200,000 on danny's like 201 or 202 yeah I remember after you dropped it you would send me like I mean I would look at it too you know periodically but he would just be like 15 000 the next two days later 20 thousand a couple days later 30 thousand he's like this thing's got legs bro and it was just going and going and going some dude out there that was like the funniest comment there was some good comments but one of the funniest one it says this guy's beard along with matt's hair is the most unstoppable combination ever i guess you know jess and i have talked
Starting point is 01:34:27 about this all the time we're like we should spend like a day and go through all the comment and just get the hilarious with right these guys are so sharp and they're they're so funny They've got comments, and I don't mean ones that, listen, these guys call me like T-Rex arms. They say stuff like, like, if Matt, if Matt works out anymore, he's going to have to start shopping in the adult section. Yeah, yeah, look, Matt, look, Matt's got a new Baby Gap shirt. You know, I mean, just, they're, you know, there, luckily I have, you can't really, you know, hurt me. But what's going on? But yeah, yeah, I was going to say, yeah, Wade, you got to go on some, I mean, Brett, I'm sorry, Brett, you got to go on some more channels.
Starting point is 01:35:19 I do. I absolutely do. You got to start funneling more people to your, to your channel. That's like the biggest way to ever. I noticed huge influxes when I went on mats and Danny's. Yeah, that's, I mean, that's just what it takes. And there's nothing wrong. Like, to me, if somebody went on my channel and they mentioned their channel, and they mentioned their
Starting point is 01:35:38 channel or they mention it like a lot of people will you know they it looks like they don't want to mention it like maybe towards the and they'll say hey if maybe at some point you could bro there's nothing wrong with saying you know throwing it in there and every once in a while like hey man like oh man listen I interviewed this guy on my channel the other day like in the middle just keep throwing them in there throwing them in there like what do I care you know like you you want a funnel and tell these guys like put my thing in the in the in the description box I'm not good about saying that. For some reason, I'm not good about doing that.
Starting point is 01:36:11 Do you tell people to subscribe? You know, I literally just started that on my own show. You know, subscribe if you like it. Subscribe if you don't. Bitch to me in the comment section. I'll even respond to you. Yeah. You know, I wish I could remember to do it at the beginning.
Starting point is 01:36:28 Right. You know who's amazing at that is, what's his name? Oh, God. Graham Stephan. Scrow Graham Stefan has like a real estate finance show He hits it at the beginning In the middle
Starting point is 01:36:43 Throughout the whole thing He does it over and over again And I get so caught up with these With the interview And what's just what's happening That I forget it I have it great at the end But let's face it
Starting point is 01:36:54 Nobody's watching the end Right You know who makes it all the way to the end Anybody who makes it all the way to the end Has already subscribed Yeah You're right Yeah I agree with that
Starting point is 01:37:03 Colby does that little thing the little, you know, YouTube thing that shoots out and says, subscribe, but I don't ever say it. Right. So I need to start saying it at the beginning. Well, that's the cool thing about mine. And Brett, you're probably to say, you can enter. I don't know when you started your podcast, because, but like mine, I started the show in the middle of my ordeal. It was kind of like my cooking mechanism.
Starting point is 01:37:26 Yeah. So I'm able to interject that as the story progresses because that's when it started. Oh, wow. In the middle of COVID, but nobody was doing. doing anything. And that's when I started getting the idea, well, I might try my hand at this. So it's kind of part of the story. Because it was. That was a therapy, I guess, in a way, even though I wasn't talking about my stuff. I was talking to other people because I was a very outgoing person. So to be confined home, you know, for a while was, uh, was not easy. So that was
Starting point is 01:37:55 a good outlet. Right. So, I mean, Brett, are you going to start, um, interviewing people like once uh what are you going to try and start doing it you know i tell you what i'm going to take the advice um so i'll still keep tuesday at 8 a m then i'll do a sunday release as well um or should i should i not do that that close no i think i think as long as you're consistent listen it's it's just consistency right so i'll do that i've i'm actually um i'm one of those guys that pays one of those indians who are fine people by the way right i just i just i just i just had 30 of these shorts delivered to me. Oh, okay. Which I'm fine with those. They look like they're good quality and everything. So that was the idea is to start with the shorts as well,
Starting point is 01:38:45 but I actually, I absolutely agree with you. Monetize immediately and then start putting out multiple shows a week. I can do the two interviews a week. And then now do I need, because I like to do my solo stuff too. I like to complain about, you know, fraud and security and walk people through things. Do I need to do the solo every single week? Or can I alternate on that? I don't think so. I think it's all kind of under the same kind of umbrella, you know? Right.
Starting point is 01:39:12 It's not like you're completely doing something completely different. Like to me, the crime and entertainment thing, like I felt, I always felt like when you did the crime and entertainment, Wade, it was like you were doing, you were doing crime and you were doing entertainment related to crime. But, you know, I didn't realize till you were talking about it over the. weekend and today that you were doing like you know football picks so that's but if if it's consistent then it's consistent you know what I'm saying like it's the what the algorithm builds up that kind of chart where it says look these are the types of people that are following his and they're consistently following them so it knows who to pitch advertisement to and who to recommend advertise on your channel and that's what it's it's trying to figure out
Starting point is 01:40:02 So like one week, it would be, you know, somebody like Tim McBride. It was a drug smuggler. The next week, it may be, you know, a guy that was in the mob. The following week, it may be an ATF guy that went undercover in the Hells Angels. Then it might be an actor. Now, this actor more than likely probably played a mob guy or something along those lines. Right. And it would just kind of bounce.
Starting point is 01:40:23 And then I've gotten to the point now where I try not to put out like the same exact same thing back to back. So I'll do, you know, maybe somebody from law enforcement. then a mob guy, then a movie star, then a porn star, whatever, you know, and just kind of mix them all in there. Then we've had some comedians on. We've had some wrestlers on. So it kind of encompasses everything. We've had writers on, too, people that's written about crime.
Starting point is 01:40:45 So it's always related to, you know, one or the other. And Brett, I'll say this, that would work out great for you because if you're doing solo shows, you wouldn't have to worry about having an interview every single week because you could always just fill in you talking about, you know, one thing or another. sure i don't do solo shows i don't feel like i'm that interesting for someone to do a a solo just tune in to listen to me well you know i had and i were narcissistic yeah but i agree with you i've spoken with you you're you're on point with that um so he just he just so anyway um i was going to say uh you know who does really well with so you know the like the right the true crime
Starting point is 01:41:28 writers that you were talking so when i do true crime writers and when i do some law enforcement there there's different ones they don't listen they with my guys they just don't resonate like they'll get they'll get like some and and listen i had um oh shoot the the guy from the the detective with that the detective that was on the night stalker case okay i think his name is i want to say is Glenn Gil, no, Gilcrest, Gil.
Starting point is 01:42:01 Gil, I seen that the other day. I watched that Netflix show. You had it? Listen, he was great
Starting point is 01:42:06 and he was great and he was amazing and I was like, I was just thrilled that he was, you know, when I was even interviewing him. He was so cool.
Starting point is 01:42:14 And the truth is, it got like six, five or six thousand views. And he did a great job. And it was a good interview and nobody watched it. And then I did, I've done some where I've interviewed
Starting point is 01:42:26 like true, crime writers and you know true crime writer he's going to tell the story he knows what he's doing he went for an hour and 45 minutes or something like that hour and 30 minutes and did an amazing job nobody watched it and and yet if i'll get some guy who's a a career drug addict who has nothing but knucklehead stories of being chased by the cops getting picked up getting you know just just running through the woods getting lost i mean ridiculous just stories 35,000 views, and you're like, and with like 40 minutes of watch time on a two hour video, which is insane.
Starting point is 01:43:05 Right. And yet, so I, what I know is that I need to stick more with just criminals telling their stories. And I plan on kind of like, because I have stuff that's in the pipeline, but I really need to stick with that. And I'll tell you something that really guys love because apparently there's not a lot of it. And every time I do one of these guys, they get a lot of views is cyber criminals.
Starting point is 01:43:30 Like these guys, they do like the cyber criminals. They, they, like I've only done a few of them and all of those videos have gotten. And they can be stream yard. Like they got to have to show up, it could be a stream yard. It gets 180,000 views. Right. You know, 90,000 views. Yeah, you're done well with Colby.
Starting point is 01:43:48 Yeah, Colby's got, I don't know if he's at 200,000 yet. Nice. But yeah, he did, he did great. And, uh, there was. another guy who was selling I don't even know what to say. What's going on over there, Matt? I've got,
Starting point is 01:44:07 I have like an audience. Like the two people who never really want to hang out with me or spend any time, all I hear, I hear, I could hear Jess telling her daughter about, all I hear is cybercriminal, cyber this,
Starting point is 01:44:24 cyber this, cyber thing, Oh, she's obsessed. She didn't get to meet. Oh, Ann Wade. She wanted to meet Wade. Okay. There you go. Anyway.
Starting point is 01:44:34 But I agree with you, Matt, about that because sometimes I'll do a video. And I think maybe it's just because it's interesting to me and that don't necessarily relate to my subscribers. Right. But I'll think, man, this video was so good. I know it's going to do well. And it doesn't. Like one of them that sticks out, I interviewed, there was a doc, a documentary. series on Netflix
Starting point is 01:44:57 called Bad Sport. And it would highlight different like, I don't say tragedies, but debacles in sports. Right. And one of them was the guy that was kind of the mastermind behind the Arizona State point shaving scandal
Starting point is 01:45:13 from like the mid-90s. And I got the guy who had the bookie in his pocket that had Stephen Smith throw all these games. It was fantastic because Because he was, Stefan was betting with the campus bookie. And Stefan at the time was like the hottest basketball player in college.
Starting point is 01:45:32 And he's into the bookie for like 15, 20 grand. He can't pay it. So that guy calls up, I think his name's, forget it, Joe. His name escapes me right now, but Joe something. He's in Chicago. And he's like, hey, I got Joe Gagliano. That's his name. He's like, hey, I got a fix.
Starting point is 01:45:51 And with that, they masterminded, okay, you, fix. I want to say it was two basketball games. You don't have to lose the game. Just don't cover the spread. And it went well. They pulled it off, no problem. And then the guy had some money in his pocket. He wants to bet on himself against, I want to say it was LSU. Of course, the guy's like, I let him bet because worst case scenario, I've already made, you know, half a million dollars. He only wants to bet 20 grand. If he wins, I give him 20 grand. If he loses, I know I got him on the hook for a third game. Right. He lost. He got a third game out of it. Now, by then, they're starting to attract attention. They're moving the Vegas lines when they play. And they can't just
Starting point is 01:46:32 walk into one casino and bet a huge amount of money. He's telling the story to where they have to go to Vegas, two or three guys, his dad was held, like a bunch of people. They're all got to go to 15 different casinos and bet 10, 15 grand apiece so it doesn't attract all this action going on the one guy or one team. And the first two games, were perfect because it was around the Super Bowl, all the big money was on the Super Bowl, nobody was paying attention. The other ones that started to attract a little more attention, and they did a fourth game. And apparently in the middle of this fourth game, they were losing. And the Secret Service, like, came in at halftime and was like, look, we know something's going on.
Starting point is 01:47:13 We don't know the particulars. But if you don't come out and play like you're supposed to come out, there's going to be a lot of investigation going on. They come out and, like, blew the fucking doors off the team they were playing. Everybody lost money. So he lost 75% of what he had won, you know, over the course of the other three games. And then eventually, like, I won't even say it might have been a year later. It wasn't like immediately.
Starting point is 01:47:37 All of them did wind up getting busted. One of the guys that was on the team, it was either on the team. He was involved in it somehow. He gave up seven and then that all led back to everybody else. But that guy, he was, that cost him his going pro. Wow. And no one really tuned into that? I mean, it done good, but not what I thought it was going to do.
Starting point is 01:47:58 Okay. I thought, I mean, it was great. It was like one of my most, like, I was just, I was glued to it. And I was happy that he'd come home because I didn't, when I see stuff like that on TV and no stories interest me, that's when I kind of become like a little mini PI. You know, I'll go try to track him down. And then I found out he actually had his own podcast, but it's not anything related to what we do. He wrote a book and it was called No Gray Area. And that's his podcast name is No Grey Areas.
Starting point is 01:48:26 So I was able to track him down and he agreed to do it. And then in turn, he was like asking me like, how are you growing your audience? What are you? So I was able to kind of, I was like, I'm not the best person to ask, but I kind of told him what I told you. I was like, I just promote wherever the particular interview fits. So like mob guys and mob groups, sopranos and sopranos groups. I had a guy that was on the Friends TV show. put that in the friends groups,
Starting point is 01:48:53 a lady from sons of anarchy, put that in all those sons of anarchic, because those groups have 300,000 people in them. So that's a lot of eyeballs that one little short might not reach. But he come on and told a fantastic story. And I just, to me,
Starting point is 01:49:07 it was great. I guess to other people, maybe didn't find it that interesting. I don't know, but like he said, sometimes you just have one, my porn star has got the highest views out of everybody, like almost 50,000 thousand views.
Starting point is 01:49:20 Yeah, like I'll interview, you like a producer or something and I have tons of questions for the guy and I find him fast and I'm super interested in how that world works and you know 8,000 views right so it's you know it's I I hear you I so I mean saying and so for me because I I need this to do well and I want to make this you know how I make my living you know I mean I'm obviously want to do you know keynote speak if I could just do this and keynote speaking fuck and thrilled, bro. Right. Right. So, and right now I'm, I'm right there. I'm just happening. I just need to keep it happening. So I mean, so is the key to this? I mean, you said it, the tire king people. Is it appealing to that every man that's out there? And yeah. And so therefore, you, right. But even, even what Wade's talking about. I mean, so you talk about point shaving. But that's not really something that a lot of people can identify with. So is it. Yeah.
Starting point is 01:50:21 getting guests in like that? I mean, I think it's for, for, I mean, okay, yeah, like, like Wade just said, it didn't do great. Like, what's working? Like, you got to focus on, in my opinion, you know, if, if you're saying, hey, this is what I want to pay all my bills in a year or two, you know, which is the nice thing, that's the nice thing about doing this is like, one, it's, it's a hobby that eventually becomes your full-time, could become your full-time gig.
Starting point is 01:50:53 Right. So for me, I have to kind of stop interviewing true crime writers. I need to stop interviewing, you know, producers, you know, those types of people and slowly start focusing on people that are, are, you know, former criminals and tell their stories. And, you know, and then maybe slowly even start weeding out law enforcement that I'm speaking with. even though some of my law enforcement ones actually do pretty well but it depends on the type of law enforcement person at a guy come in person the other day he worked like 20 years on um uh in the in the auto theft and yeah yeah he was great he was great you know he had nothing but one crime or one
Starting point is 01:51:40 uh auto theft story auto theft ring auto theft this all that just one after another uh and he came here He drove here. He actually gave me someone else that I'm supposed to also interview. That was one that got at the last minute got, it needs to be rescheduled. That's the underwater recovery people or whatever. Yeah, I got them on the lines. Nice.
Starting point is 01:52:05 Yeah. Yeah, the guy does it for the police. He's found like, I don't know, it was five or ten cars for the police, like bodies in the cars. Like he does, what are they call it, magnet fishing? all that. Free. He does it for free. Yeah, he doesn't even charge. I asked him. I was like, so is this something you just kind of started and it became your full-time job? He's like, no, we do it for free. I'm like, I don't understand. What are you saying? I don't know if I don't know if I'm diving down there and doing that for free, but it's not even like you started as a hobby. Like you're just snorkeling and you found a Buick in the bottom of the movie. But Vic said he's got, he's got great stories. He's got great stories. He's got great. got some great stuff and so yeah but i mean that that's what i think i need to do because i i
Starting point is 01:52:51 need to you know it can't all be just because i'm super excited about right because if if people that are paying your bills are saying hey that's not something i'm necessarily interested in then i i you know to a degree i need to cater to those people yeah it's not like they're asking me to enter it's not like i'm having to interview somebody i don't want to interview i just need to focus on what what the masses are focused or or or want me to do so i mean so and and and and And I've seen some of your recent interviews. I mean, the aliens. So is it just keeping in touch with whatever's trending to that point in time?
Starting point is 01:53:25 You bring somebody in to talk about ET? You know what happened with the ET thing? So I was locked up with a guy named Chris Marrero. Okay. And Chris Marrero believes in pretty much every wacky conspiracy theory out there. And the great thing about Chris is that he's not a jerk about it. It's not like if you disagree or you even make fun of him, he'll get a. upset about you like some of these guys are so serious they'll they'll get pissed like and and where chris
Starting point is 01:53:51 giggles and laughs and he he knows that you know people think he's a little kooky and that i think he's kooky and so i contacted him and said hey let's let's do something on sovereign citizens because he's a sovereign citizen and so it started with sovereign citizens and it kind of moved into aliens and then we did another one and the sovereign citizen thing didn't do very well but the aliens did and you can look and see hey people watch this alien part right like that's nuts so and then of course i had to apologize to him like because i mocked him constantly about the alien stuff in prison and then i get out and you've got the navy showing like oh yeah we got we've been seeing these things forever this is insanity we got these things over here we got tapes videos and i was like oh man so i'm having
Starting point is 01:54:41 i'm on i'm on the video going look i want to i want to tell you i'm sorry about that he's like yeah i told you so then we did one on aliens which did really well i mean for you know chris chris is a uh uh you know chris is yeah his he the whole time he's like so i'm talking to this guy and he's like i'm like chris can you move back what i'm looking for the and i'm like oh it was just horrible but i'm laughing the whole time and mocking him joking he's like what you oh yeah that's funny okay so anyway and it did great it got like 50 60,000 views. And then I did another one and it got with him and it got like 75,000 views. Okay. He's lovable. He's just a big lovable teddy bear. Uh, did I do another one that
Starting point is 01:55:25 I don't know. I think I needed to do another. I think I've done three total with him. Anyway, so then when I did that, Tyler got me another guy that I really honestly wasn't that interested in doing and I did his and it got like 80,000 views. And then some other guy reached out to me and said, hey, I've reviewed this alien video and I've done this and this and I thought, okay, I'll do this guy. So, but he was very adamant about it. Like people don't realize like I get inundated with emails and text messages and, you know, whatever DMs and I can't keep up with them. So the guy that the guy that sends me one, and says, hey, yeah, you know, hit me up, you're probably not going to,
Starting point is 01:56:13 no matter how amazing the story is, you're probably not going to get a follow-up. But the guys that are constantly like hammer me two or three times, hey, bro, what's up? Hey, man. I don't know if you miss my email. Hey, man, it really think you should do. That guy's getting on. Okay. So that's what this guy was.
Starting point is 01:56:27 And I put him on. And I think it's got like over 200,000 views. And it's this grainy video that he's talking about that were, they call it an alien interview. and it's 10 or 15 years old and he's he's when it was a long it's it's it did amazing I can't believe it like I don't think it looks real at all I think it looks like puppets but he's got a whole theory and uh and he did well and it it was great so okay so yeah so yes okay it's not but it's not like crime and aliens okay I did a couple alien videos crime and aliens crime and aliens you know before long you're going to be the new coast to coast that's out there
Starting point is 01:57:08 You keep going like that. And the problem is I don't believe really. Well, that is the problem. I don't really believe in conspiracy theories. And yet I keep being proven wrong. That's true. Well, that makes for the better episode. Do you do any research at all on guests before they come on?
Starting point is 01:57:26 No. He was shaking his head like, yeah. No, no, not. I talk to him briefly on the phone. I don't want to hear anything from a. The only thing I want to know is if they can talk. Yeah. This is your opinion.
Starting point is 01:57:39 To me, this is their opinion. Right. I'm always shot. Guys will show up with like, they'll show up with all documents and showing me pictures and here. And did you read my indictment? No. Did you read? I sent you those two articles.
Starting point is 01:57:53 I think I, I think I highlighted one and listened to about and had like Siri read it to me. But then it, then there was an ad or something and somebody called and I got busy. But yeah, I know you, I'm sure you're good. I got distracted by that porn star that Wade was talking. to yeah periodically periodically i'll i will read like an article or two or if it's a really interesting case like like colby um uh which is the the brett doesn't know this is a cyber this guy that was selling uh he was selling drugs over the i'll just say that over the uh internet or dark web or whatever it was and uh about two he's got it over over 200 000 views and i did look at
Starting point is 01:58:37 his stuff like he sent me his I don't know what he was sent me. He sent me his pre-sentence report like it's got a social security number on there. And he's going to be gone for five years. We obviously didn't research you very much. I could like it. Wrong guy. So yeah, so
Starting point is 01:58:55 like you've been busy while you've been locked. I mean, people don't realize that that pre-sentence report, it's got like your mother's made name. It's got your day to birth. It's got your social security number. Like, very truck. We know who he didn't research, for sure, before he sent you all that info. I used to do that heavy in the beginning, though. I would research probably way in it.
Starting point is 01:59:19 It sounded very scripted. It was scripted. I had certain questions I wanted to hit. And then I had one set up, and I interviewed a guy who was on The Sopranos, but he was an actor. He's been in a bunch of other stuff. And, like, I asked, like, the first couple questions, and then I just never went back to it. And we had like a general conversation. And that was when it finally clicked of like, okay, it's better like this.
Starting point is 01:59:44 Let them dictate it and then just flow with it. The only problem is every now and again, sometimes you get a guess that don't understand what you're doing. And so when you ask a question, okay, well, what all did that entail? We just did this. I need a little bit more than that. You got to give me a little bit more. You know, they're very short with the answers. So in those cases, it can be disaffir.
Starting point is 02:00:07 can be hard. I get that all the time, the guys who, you know, you know, and I went in the bank and, you know, yada, yada, yada, and I came out with the money. Whoa, what do, yada, yada. What happened? What's yada, yada, yada? Yeah. We do what we do?
Starting point is 02:00:20 And I came out, no, no, what do we do? What did we do? What did we do? I got the money. You know what I'm saying? No, no, you're going to need. And then they'll start to go, oh, okay. So I pulled the AK-47.
Starting point is 02:00:33 I'm like, now we're talking. Yeah. You know, fired a couple around. Everybody dropped to the ground. I jumped over the counter. You know, people were screaming. And I'm like, okay, now, now you see what I'm saying. All right.
Starting point is 02:00:45 Then they go through the, then they go through it. Right. Yeah, because these guys don't want to hear, you know, they can get that from a, from a newspaper article. He robbed the bank. Do you get most of your people now, Matt, to just reach out to you through email? Like, you're not to the point to where you really go searching for people now, right? I don't, I don't have time to search for people. so what happens a lot of times is that people will con guys will contact me and say hey you got to talk to so and so it's like what what do you mean who look if you want him to be on my show and you really kind of like try and i get it they're trying to be supportive like they're not saying hey you know they're not being jerks like they're saying hey i think this guy would make a great interview and they're trying to be supportive well then reach out to that guy for me like try and do some of the leg work like this is this is difficult
Starting point is 02:01:34 And, and, you know, so for instance, I had a guy the other day who said, hey, he sent me a video and said, you should interview this guy. And I said, yeah, bro, that'd be great. Do you know how I can get in contact with him? I said, I don't have time to chase him down right now. And he came back. He said, yeah. Here's the email for the guy. Here's this.
Starting point is 02:01:51 Here's that. So I sent someone else an interview because he didn't have the guy's direct information. I'm sorry, sent this guy and another YouTuber an email saying, hey, you had this guy on this episode. I'd love to talk to him. And then listen to probably two or three days later, I get a phone call from the guy. And the guy says, hey, man, you, you reached out to this person. He gave me your information, said you want to interview me. Yes.
Starting point is 02:02:17 I interviewed that guy today. Nice. So that's great. And some of these guys literally, they're like, they'll go back and forth with me on text and say, man, when are you available? He's available next Tuesday and next Thursday. He's got the Saturday off. If you want to do all day Saturday, I'm like, this guy's great.
Starting point is 02:02:34 great yeah no i need help i'm not at that i'm at the cusp of where you can you know i'm i'm six months away from being able to have somebody that can really you know really track these people down and and tyler does my my booking agent does to a degree he does but he does it for a lot of people yeah that was like my biggest problem in the beginning was finding guests right and then to not having an established channel a lot of people i think were reluctant to come on because nobody wants to give up an hour of their time for someone that most people, and you guys probably know this, that decide they want to start a podcast. If they're not really invested in it, they think it's all fun and games.
Starting point is 02:03:18 And then once they realize it's a little bit of work involved, they might do it for a month and then it just goes away. Right. So I understand people don't want to give a whole lot of time if you're really new. And that was my biggest struggle. But once I started getting, you know, a little bit of a track record, that was like my email. Hey, I'd love to have you on. I've had this name, this name, this name, this name.
Starting point is 02:03:40 And it would kind of give them, okay, well, maybe this guy's got a little legwork about them. But I had to do it all myself. And people were like, how are you getting these guys? You have an agent? I'm like, well, it's a real complicated process. I open up the Instagram app and I just type up a little message and hit it. And sometimes they reply back. Sometimes they don't.
Starting point is 02:03:59 You'd be surprised. even how many people will actually reply to those. And I'm talking like guys that were prominent stars and TV shows. Yeah, you've had some stuff like that. Nice. You know, you've had some big time, you know, big names, people that I obviously, you know, know, know, know, which. Most of them through Instagram, just a little chat back and forth here, there, yonder. And it don't hurt that I'm a fan of their work either.
Starting point is 02:04:25 You know, they can tell who's a fan and who's not, who don't have a clue what they've done. And I'll throw out a movie name that, you know, the average fan might not know. Like, for instance, I had Robert Lassardo on. And he's a Mexican actor who's been in everything. He's been acting since, like, the early 80s with Richard Pryor. And he was in the mule with Clint Eastwood. If you ever seen Nip Tuck, the show Nip Tuck. So he was the guy, Escobar.
Starting point is 02:04:52 Right, right, right. There was the whole time that was making the girls smuggle like the drugs inside there, you know. And he was in there through the majority of that season. and I had him on it. I mean, it was just, he could bounce through all these movie stars that he worked with. I mean, he worked with everybody. He's got like 200 film credits. And he was in the last movie that Tupac was in. So I made a short with that because he was like, you know, the last time that I saw Tupac, the scene, he was laying, you know, shot dead in the movie. And he's like, two weeks later, I get a phone call that he was shot in real life. And he's like, that was my last image of him on set because he had to walk in there and find him.
Starting point is 02:05:28 And he was like, that was my last image of him. And then two weeks later, you know, he's, you know, that happened to him in real life. So. Okay. Well, do you guys want to wrap this up and maybe next time, like next month, we cover something like actually like maybe structuring interviews or talk a little bit about, you know, you know, I thought I know all that much, but, but, but, but, but I think it's something that we know, we could kind of talk about how to, you know, going about different interviews because I think that's kind of interesting. I agree. Yeah. Because it's, it's, because it's, because I'm realizing, you know, it's difficult.
Starting point is 02:06:05 Like, I try and stick with a basic format, but people get off topic and how do you bring them back and that sort of thing. Yeah, you have to sometimes, you have to work on that direct, indirect approach. So what happened now again? Right. Kind of politely bring them back to it. And I'll take this opportunity, Brett. I'd love to have you on my show, too. Yeah, let's do, let's make that happen.
Starting point is 02:06:28 And I'll bring you on my show and we'll talk about something. And that's how I was done, folks, cross-collaboration. That's it. too. And Brett, like if you do know anybody that is in the, you know, cyber, you know, I don't want to say arena, crime arena, you know, that you come across. Like, yeah, you want cyber guys. I mean, I love, I do because all those guys do really well on my channel. Yeah, I've got, Albert Gonzalez just recently got out. I know he's not doing any interviews for probably six, eight months. There's a couple of people I can connect you with. As far as, you know, you might want to talk to this Ted Durbin guy. If you can. And if you can get the tech right with him. He lives in an RV, and he's the guy that served 32 in Angola. But he's, I mean, he's amazing to talk to. Angola, that's, that's, Angola is the Louisiana state penitentiary.
Starting point is 02:07:22 It is 24,000 acres large. It's entirely self-contained. So everything that you eat, wear, whatever you do in the prison is made in the prison. Yeah, it's crazy. I hope to never find out anything about it. Yeah. So Angola is more people will, 90% of the population will die there. That's where you go to serve your life sentence right there.
Starting point is 02:07:48 It's absolutely insane. Matt, I'll tell you this quick story before we up off here. My boss asked me this week, he was like, did you go up to CrimeCon? I said, yeah, it was pretty cool. He said, do you meet up with that Matt Cox guy? I said, yeah. As a matter of fact, we did. We had dinner.
Starting point is 02:08:03 I showed him some of the pictures. And I was like, I was like, if you're a. fan bro like i'll get you just write down your social security number and everything and give it to me and i'll pass it off to him he's like oh no no i don't think it makes you think i don't already have it so yeah there you go right but wait i'll i'll shoot you an email in the morning and get on that show i'm looking forward to that man yeah sounds good man matt you're outstanding as always hey i appreciate you guys watching do me favor if you like the the video or the whatever we just did do me a favor hit the subscribe button hit the like the video the bell thing
Starting point is 02:08:42 leave me a leave me a comment in the comment section and i we're going to leave i'm going to leave the links or the channel links to brett to the bret johnson show and to crime and entertainment which is wade show and i appreciate you guys watching thank you very much see you and do you guys want to do an intro and an outro i'll just tag mine on afterwards i mean unless you want me unless you want me to do an intro don't you do an out uh don't you do one i do so so what i'll you'll do it later you're saying you'll do it later you're saying you do it right now i don't know no i didn't even think about that way i'm sure you can do it too i usually have a little regular intro that i'm not even a part of it's just an intro for the that's right they're just
Starting point is 02:09:29 tack it on to the front and let it go there you go so i'm good i'll just take this file you send it to me i'll leave your stuff on it at the end too because you know yeah because that's why not right all right all right i appreciate you guys coming on all right mad you're outstanding truly thank you for bringing us on

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