Matthew Cox | Inside True Crime Podcast - Pimpin’ Ken Reveals His Million-Dollar Blueprint!

Episode Date: January 27, 2026

Stop leaving yourself vulnerable to data breaches. Go to my sponsor https://aura.com/matt to get a 14-day free trial and see if any of your data has been exposed⁣ ⁣ Pimpin’ Ken breaks down the... strategic mindset, psychological tactics, and experiences behind his rise from street hustling to becoming a legendary figure in both the pimp game and hip-hop culture.⁣ ⁣ Ken's links⁣ https://www.instagram.com/realpimpken_/?hl=en⁣ https://thehiphopfraternity.com⁣ Check out Ken's books here - https://a.co/d/0nwb1H5⁣ https://a.co/d/h6WVvz6⁣ ⁣ Do you want to be a guest? Fill out the form https://www.insidetruecrimepodcast.com/apply-to-be-a-guest⁣ ⁣ Get 10% sitewide for a limited time. Just visit https://GhostBed.com/cox and use code COX at checkout. ⁣ ⁣ Send me an email here: insidetruecrime@gmail.com⁣ ⁣ Do you extra clips and behind the scenes content?⁣ Subscribe to my Patreon: https://patreon.com/InsideTrueCrime ⁣ ⁣ Check out my Dark Docs YouTube channel here -⁣ https://www.youtube.com/@DarkDocsMatthewCox⁣ ⁣ Follow me on all socials!⁣ Instagram: https://www.instagram.com/insidetruecrime/⁣ TikTok: https://www.tiktok.com/@matthewcoxtruecrime⁣ ⁣ ⁣ Do you want a custom painting done by me? Check out my Etsy Store: https://www.etsy.com/shop/coxpopart⁣ ⁣ Listen to my True Crime Podcasts anywhere: https://anchor.fm/mattcox ⁣ ⁣ Check out my true crime books! ⁣ Shark in the Housing Pool: https://www.amazon.com/dp/B0851KBYCF⁣ Bent: https://www.amazon.com/dp/B0BV4GC7TM⁣ It's Insanity: https://www.amazon.com/dp/B08KFYXKK8⁣ Devil Exposed: https://www.amazon.com/dp/B08TH1WT5G⁣ Devil Exposed (The Abridgment): https://www.amazon.com/dp/1070682438⁣ The Program: https://www.amazon.com/dp/B0858W4G3K⁣ Bailout: https://www.barnesandnoble.com/w/bailout-matthew-cox/1142275402⁣ Dude, Where's My Hand-Grenade?: https://www.amazon.com/dp/B0BXNFHBDF/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1678623676&sr=1-1⁣ ⁣ Checkout my disturbingly twisted satiric novel!⁣ Stranger Danger: https://www.amazon.com/dp/B0BSWQP3WX⁣ ⁣ If you would like to support me directly, I accept donations here:⁣ Paypal: https://www.paypal.me/MattCox69⁣ Cashapp: $coxcon69 Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript
Discussion (0)
Starting point is 00:00:00 You didn't start a business just to keep the lights on. You're here to sell more today than yesterday. You're here to win. Lucky for you, Shopify built the best converting checkout on the planet. Like the just one tapping, ridiculously fast acting, sky high sales stacking, championed at checkouts. That's the good stuff right there. So if your business is in it to win it, win with Shopify. Start your free trial today at Shopify.com slash win.
Starting point is 00:00:30 I became one of the greatest pimps of all time. Got a trick for like three million because I was a master's psychologist. I had to come up with a methodology that would allow me and her to get money. It's called Perth First As Last. So when I was 16, right, when I get out of the reformatory school, my friend, J.D., John Devine, he had three holes. Now me and him was robbing banks together and robbing jury still together. So I was appalled.
Starting point is 00:00:57 I'm looking at him like, how the hell did you get these prostities? I mean, what did you do? What did you tell him? I said, give me one. He said, which one you want? I want the one that's light bright down there white, the one that's candy strike, a light-skinned chick named Dirty Red. So that's how I ended up getting Dirty Red.
Starting point is 00:01:12 So Dirty Red became my first hooker, right? But here's the crazy thing about it. I didn't know nothing about pimping. I just wanted a girl because he had three of them. He literally gave me one, right? But she liked me, but she played me. You know, she wanted to have sex all the time. I didn't know that pimping was a school game and not a penis game.
Starting point is 00:01:35 So I was getting played because she wouldn't have sex every day. We would have sex every day. She would pay me money every day, but I really wasn't pimping. You know, like how people say, I really didn't know the game. But the older G's, you know, guy named Star Chalmaid, rest in PC died of COVID. About five years ago, he gave me the game. And he showed me how to, you know, pimp. And I ended up taking one of his girls.
Starting point is 00:01:59 Her name was Bridget, you know. And this is when you're 16. This is before you went away. Yeah, but I had platinum vocal cords, you know, like, I was the master of conversation. I'd be like, hold up a blow up, barbecue me to let your next move be your best when I make a success move. Need to quit making the mistakes, fuck with foster flakes, you know what I'm saying?
Starting point is 00:02:16 Get out the mustard, come on and fuck with some pimping. You know, I was the fast-talking young dude, and the girls liked it that, right? And that's how I came up, you know, being the fast talk. I get Starchal for a girl. And then I had a lot of jury for robbery. I gave him one of my chains to wear. And he kept my chain because he was mad that I took his girl. So I served him to doves.
Starting point is 00:02:40 I served them for what we call a servant is letting the guy know where you got his girl. I did all of that. And he told, he said, man, he was acting very unpimp-like, you know. But that was a good experience for me. But now here's the thing. You know I was robbing banks and, I mean, jury still is right. Yeah.
Starting point is 00:02:57 So Red didn't get enough money. She was a corvette. She was a Calac. I was a corvette. She was too slow for me. You know what I mean? She was too slow. So while she was getting $200 a night,
Starting point is 00:03:09 I was getting $5,000 and $6,000 a pop. So I couldn't shake the hustle. Okay. Yeah, I was just going to say, if you're already making money on these with these checks, then why are you still doing this? Because I had a game that was bigger than pimping. Okay.
Starting point is 00:03:21 You know, all the pimps. We thought we was pimps because we had big jury and all that stuff. But we was robbing. We used to sell the pimps their jury. You know, because we had so much jury, right? It's stolen jury. What kind of robberies are these? Are these, like, armed robberies?
Starting point is 00:03:33 No, no, sir. No, sir. So what we would do, we would go get, like, $300 worth of pennies. Right. And I don't know if you notice this. When you go to the bank and you take the pennies, they got a penny machine in the back. So they would put the pennies in the machine,
Starting point is 00:03:48 and it would take them about 10 minutes to count the pennies. While they're there at the penny machine, waiting for the penny machine, get through count, I would go over the counter and reach it, open the drawer, and grab the money. And then we was getting a little money first. We was only getting like $18,900, but we found out. It's a lot of money. 20 years ago, 23 years ago, that's a lot of money.
Starting point is 00:04:10 No, we ended up getting $20,000,000 and we realized that the money was in the second drawer. Right. If you go to any bank, if they're going to have that little drawer with the little pockets of different, then up under years, look, it would be stacks of hundreds and stacks of 20s. And we figured out that, and that's what we figured out. We just stumbled up on it, you know, and we just started snatching that money. And everybody's the 70s, right? So there's not like the only one doing it.
Starting point is 00:04:37 It was like 100 African-American kids doing this. It was everybody was doing this. This was like the hustle. You know how people bust glass and take the jury now? Yeah. We was doing that, you know, and then they finally got hip to us. So they started putting the plexiglass up. So, you know, kind of, we went from that to do.
Starting point is 00:04:55 doing it in Milwaukee, too. We had to go to Oshkosh. We had to go to West Bend, pretty smaller city. So we ended up in the husband. That's when we really started getting caught because we were taking more risk and we were going way out to a white neighborhood where we're the only black people there. You know, and I mean, we look super duper suspicious, you know what I'm saying? You know, you're a black guy, you know, with tennis shoes on baseball cap and you walk in the bank, you know, you give them the change. Yeah, they're going to get you, they're going to go through the procedures, you know, and they're going to feel comfortable to know that you're not giving them a note. You're not robbing them. But at the time, but at the time,
Starting point is 00:05:25 the same time, you know, we're taking the money. Aura. Ora fights back by automatically finding where your information is being sold and scrubbing it off those sites and it keeps it off. Other services claim to do this, but ORA does more. Alerts if your information hits the dark web, real-time fraud alerts for your bank account and credit, 24-7 monitoring, a secure VPN, antivirus, password management, and even $5 million in identity theft insurance. Bottom line, ora gives me peace of mind. I'm not leaving myself vulnerable and neither should you.
Starting point is 00:06:28 Try aura free for 14 days at aura.com slash mat. In two weeks, they'll be scrubbing your information off broker sites. That's aura.com slash matt. And so by the time we take the money, it's hard for them to figure out because if you take the money
Starting point is 00:06:46 and you just grab a stack of Henderson, you put it in your jacket, and you wait until she comes, she's going to go on the, second drawer, which is where, you know, there's no, nothing was stolen. She won't give you your money back for the pennies. Right. She won't get through that dollars.
Starting point is 00:07:03 Then you walk out, then they would find out later. But you got a small window to get up out to town, you know, and how do you get caught for this? Well, I got, I never, ever got caught in the bank. Okay. And my whole, maybe six years are doing it. How I got caught, you ever heard of crime? You ever heard of crime lying in an out of this?
Starting point is 00:07:23 Yeah, yeah. So I'm on crime line and I'm honest with a bag of money like this. Everybody knows me. The whole neighborhood knows me because I'm driving businesses. I got jury. You know, we've actually bawling, like, out of control. And, man, the police told me, said, man, your crime line, it was only $500 me before.
Starting point is 00:07:42 He said, your crowd line run more than anybody else ever in the history of your crowd. He said, you got a lot of people that don't like you. I was like, I laughed. I said, man, whatever. And so when I went down there, you. you know, most of the time I, you know, it was such an easy crime. You can do it by yourself, right? So they police, they asked me, they said, who this person, who this person, who this person?
Starting point is 00:08:05 And all my partners just listen, they know who they is, you know. I could have told everybody, you know, but I just said, man, I don't know what you're talking about, you know. And so they said, well, you're on your face in a hundred years. I said, well, when I get out, I'd be 1201, right? Right. You know what I'm saying? And they looked at me, and fortunately, you know, one of the district attorneys was somebody from the hood that I knew that helped me get about the situation. So how much time did you get?
Starting point is 00:08:34 I got seven years. I was facing 20. And then I had a jury store robbery, too. So I had a robbery of a jury store. I robbed jury stores in banks. I didn't do nothing that didn't have no real money involved. So on the jury store, Robbie, they ran a concurrent with the other charge. Right.
Starting point is 00:08:53 And then it was one of my partners, he had some packs on him because I was on the run. When I got caught, I believe he was the one they told on me. He's deceased now. You know, I still won't say his name. I know he told on me because the rewards was for only $500, but he had packs on them. What are packs? Like a potter. He said a potter.
Starting point is 00:09:16 dying bags of powder. He was a hustler. He threw the dope on the seat when the police came, and he told the police it was my dope. But it wasn't. Honestly, I mean, I don't have a reason to lie. I don't sell dope. So that was how I got the drug case. But they threw that out,
Starting point is 00:09:32 and they kept the robbery of the jury store, which wasn't it when the robbery, it was a snatch and grab. What these guys doing? We was doing that back in the day. So that's how that end up, you know, being what it was. You know, So they gave me two charges, and they ran them concurrent. So that's why I ended up going back to jail, you know. But then when I was in jail,
Starting point is 00:09:54 I was a guy by the name of pimping poke. He told me, he said, Ken, he said, when you're pimping, a heart is an organ you cannot afford. You know, you got to be heartless. He said, you got to go get a triple bypass, have all the sympathy removed out your heart. And basically what he was telling me is that if a woman, you know, put your cigarette in the mouth,
Starting point is 00:10:13 If she, you know, grab your penis while you're pissing. If she feeds you, you know, when your stomach raw, if she go do everything you do, that's what the host's supposed to do. That's the whole job is to bow down to a pimp. That's what he told me. A whole bow down to a pimp and a whole fallen instructions. That's what hos do. They're following instructions in that the pimp is the king of the castle.
Starting point is 00:10:35 That's what he taught me. I didn't know that. You got to remember, I'm with Ray. All I know is hustling. So I was miss pimping. So I can't even call myself a Pippin thing because Ms. Pippin wasn't no Pippin at all. So I wouldn't even really pipping at 16. I had a hole at 16.
Starting point is 00:10:50 We're having a hole, and Pippin is two different things, right? So that's how I ended up getting in the game. This guy taught me something that I was missing. It was like, you know how you know everything? It's that one thing you're missing. It's just that little thing that you, that was the missing element, the missing key to my game. I was, I believe that if you found him,
Starting point is 00:11:12 woman that you like that you can fall in love with her. If she got some good sex, that she's supposed to fall in love with her, you know. And that's a mistake. That's what he taught me. Once I was able to take the organ out of my heart, I became one of the greatest pimps of all time because no matter whether she was beautiful
Starting point is 00:11:29 or whether she was ugly, it still was the same to me. A bitch was a bitch. I don't care how you look. I care how you hook. You know, I wasn't interested in the looker. I was interested in the hooker. You know, I want to get some money. You know, and also he told me that it's a mind thing.
Starting point is 00:11:45 It's a control thing. You want to control a whole soul. And a lot of pimps never get to that level where they can control a woman's soul. Because women are so powerful that they usually dominate men. You know, most men are pukes when it comes to their girl. They women actually run the show. Have you ever seen a guy at 6, 8, you know, a bounce in the club, he got a woman 5 or 3, and he said, I can't go anywhere my woman tripping.
Starting point is 00:12:10 Right. You know what I'm saying? And a lot of guys like that, even some of these powerful Fortune 500 CEOs, they're the same way. They can demolish men. They can go and they can rip people apart in the corporate world. They go home. They chumps.
Starting point is 00:12:25 Right? Right. In Pippen, you ain't no chump. You got the control. Everything that a trick is, if you're a trick, Matthew, and you give your money to a woman, and you tell a woman you love her, and you give a woman gifts,
Starting point is 00:12:42 I got to do everything the opposite of which you do. I cannot be no way and know how near how Matthew is. And that's what pimping is. It's the opposite of the trick. When a woman... I'm going to have to have a talk with my wife. Yeah, yeah. Yeah, you're going to go kick some pimper at it.
Starting point is 00:13:00 So my thing is that, you know, Holes need pimps. Doctor need nurses. Preachers need numbs. I mean, everybody got somebody. You know, the whole in the pimps is together. So coming out of prison, meeting pimp and poke,
Starting point is 00:13:22 that's what created pimping candy that you see today on all of the players' balls winning international pimps, winning national pimps, local pimp. I want every trophy you can win. Wait a man. We gotta get back to that. Hold on a second.
Starting point is 00:13:39 I'm having to take a little bit of this now. Are you, when you say you were getting out and you were 26, right? Not the first bid. This is when you're 26 and you get out. So when you get out, what happens to the chicks when you're in? Do they stay with you? They're gone. No, no, they were gone.
Starting point is 00:14:00 Okay. That's what I thought. I mean, holes are like buses that come and go. Yeah. So you, okay, so you get out and then you got to put together. basically like a new crew right no when I came out you know I did a little hustling I I meant to that you know I did a little hustling got me a little money you know my partners you know threw me a little son and there was this chick named curling she was a booster
Starting point is 00:14:23 so she messed it she she was friends with my guys girl okay so we wanted to do a double date you know he wanted to like and come on mess with her you know she she She's a down chick. She gets money. So I said, cool. So I get with her. She's boosting. She's giving me money, right?
Starting point is 00:14:44 Then I meet this other girl named Nancy. So Nancy was a chick. She was one of the chicks from the previous before I went to jail. She got back with me. She was the dancer, so I got back with Nancy. Then I met this other chick named Tangi. So with them, it was just me breaking on them. I wouldn't still yet quite there where I want to be as far as being legendary.
Starting point is 00:15:05 but when I met my bottom chick, we would call it, a chick that was really down. Me and her, we went to New York. When I went to New York, we took a broad than Keisha with us. New York is the biggest pimping show in the world. You know, it's like all the biggest pimps in the world is in New York. And so I got knocked for a girl. As soon as I got to New York, a guy knocked me. He knocked me that he'd take your girl.
Starting point is 00:15:34 Okay. So knock me, somebody take you a girlfriend. So he took my girl. They would ride me around. They was running game on me. He was running like he was a Jamaican dude. They telling me I'm cool. And they think, act like they're showing me around.
Starting point is 00:15:46 But they get this chick named Keisha. And the guy that gathered was a guy named L.A.J. So L.A.J called me. I was standing at the Carter Hotel, 43rd of the 8th Avenue, I believe it is. It's been a long time. And so he called me. I'm from the streets, you know.
Starting point is 00:16:02 I'm still, you know, I'm from a gangster. town so I mean you know I've been a lot of gangsters shit too so you know I know the streets I'm like the fuck is still calling me for you know at my hotel I found that to be extremely disrespectful you know I said this out of pocket ass bitch she just gave this clown my number but you know that's that was a game you know and he served me and then I found out that lucky that you make it dude was working with him and it just it was like I'm telling you Matthew it was like a turn on.
Starting point is 00:16:35 Yeah, I loved it. I was like, oh, these motherfuckers at me. I said, oh, y'all want to play this game, right? So I became ruthless. So I said, I'm going to take the girl that I got with me, you know, which is the girl you see, you know, pimps and up holes down, C, see me and her, we left her. My heater went out.
Starting point is 00:16:53 My heater went out. So we drove all the way in the cold. I'm talking about like below zero weather, all the way back. And this is a brand new cal. The heater, I don't know where it just went out. it was in those box calylax back then so we got to milwaukee we got to Milwaukee I got me a whole new crew and I knew then I said I'm gonna be a Super Bowl pimp I'm going to New York I'm going to Carpherne New York and when I went back to
Starting point is 00:17:19 New York I had like seven girls you know I Posse up had a brand new Calac moneyed up we called in the Pimp game we call it find a honey hole honey hole where you go somewhere you get your money right right you stack money I stacked money up and I found this place that would give me a car, brand new Calac, you know, 25% down. So I got that car and I went to New York. I put gold dating zone. And I went out there and I sweated every pimp on the track. And I would give me some payday candy bars.
Starting point is 00:17:52 And I would throw payday candy bars at the bitches and say, hey, bitch, make it a pimp and can't payday. You know, and they'd be running from payday. I'd be trying to hit them on their ass with a candy payday bar. And then every time I would knock a pimp for his hole, I would put ketchup bottles, not disrespect them, just by his wheels. And I say, man, my game is thick as high as yours, and that'll be thick as mine is get out the mustard so you can catch up. And I just went crazy.
Starting point is 00:18:17 You know, I just had my own little flavor. I would, every time I get a guy from New York, I'd go get me a banana from the grocery store. I go give me a Wall Street Journal. I'll walk up to him. I said, read the news. You've been pipped for your bitch. banana and you peel them. And that's how
Starting point is 00:18:35 I got my name. You know, I was so creative and so different. You know, because I read, you know, Macaveli. I read, you know, the Art of War. So, you know, I was moving in that capacity and the pimping. You know, I was creating my own niche in the game. And that's how I became legendary
Starting point is 00:18:51 and all the guys would know me. And before you know it, the guys, every pimp in New York was following me around. You know, they would go, we would go to Philly, we would go to D.C., And they respect me. I became like a semi-leader of the game, you know, and everybody knew me. But I was from a small town called Milwaukee.
Starting point is 00:19:08 Listen, I have had a hard time, and I've never understood this. What are you saying or doing to some? These women are already, they're already prostituting themselves, right? And you're just going up. So it's not like you're meeting a chick and convincing her to work for you. She's already in the game. So you're just saying, hey, I can do more for you or you're better off with me than you are with this guy over here? Or what is it that you're, what is it you're saying to them?
Starting point is 00:19:40 To make them do with it? Yeah, to make them, yeah, exactly, to jump shit. Have you ever heard of the Kastinosa? Yeah, yes. Like the mob, right? The mob. Okay, well, you know how they say this little thing of ours? Yes.
Starting point is 00:19:51 When the pimping, it's the same thing. This little thing of ours. It's a culture, right? So it's a show game. You know, it's all about showmanship. You know, it's a race to, you know, to success. So what women in the game do is they usually mess with the guy that's doing the best. Right.
Starting point is 00:20:14 So if you got jury on. That's life. Right. If you got minx, you got diamonds. In the game, it says get chose with your mouth closed. So you don't have to have nothing. to say, you just got to be a great money manager. So if you're looking good, smelling good, and driving a new fleak wood,
Starting point is 00:20:33 and she see that you got your game up to park and you got a program and all other holes that's messing with you, then you become what? Yeah, you're the guy she wants to be with. Yeah. So all other pimps, when they're coming up, what they do is what you ask. They try to sell hose drinks. Hey, we're going to get this. We're going to do this.
Starting point is 00:20:53 I'm going to make you a star. You're going to be a movie star. you're going to be the baddest thing. I'm going to get you a big old house. Well, with me, I pulled it up with that shit. I was the dream. You know, that was my whole strategy because, like I said, I was a master psychologist. Yeah, you're already there.
Starting point is 00:21:08 They're hoping to get there. You're already there. Yeah, because I had experience with jury and with money at a kid. So I know what the trappings of materialistic things does. You know, I know I got a lot of respect. So I knew that the jury and the mink and the cars were part of the whole salesmanship. So a lot of times I wouldn't have to do nothing but pull up and look good, smell good. And then I created what I call platinum vocal cords.
Starting point is 00:21:33 I had spectacular vernacular, meaning that I would use very clever words. Like, you know, like Estella said, hey, get with me or go home about your business. I say, hold up or blow up. You know, if I told a woman, okay, I don't want you no more. I won't say I don't want you more. I say, I don't need you. I'll let the welfare feed you. Motherhead you, motherfucker you.
Starting point is 00:21:54 You know what I'm saying? me, if a woman leave me, I want to say, oh, she left me. I'll be like, I'm going to give her a Chinese name, Wang Gong, Sue Wong. So I had a way of playing with words, right? And, you know, like I said, you know, in the game, you say, you can't look at another pimp. I say, hey, I know he told you not to look, but it's okay
Starting point is 00:22:10 to sneak and take a peek. You know, come on, take one look, and get hooked. I'm going to give you motivation and inspiration. I'm sure you had dropped those excuses to pick up a purpose this morning. You got to talk real slick and fast, and women like that in the game because it's this little thing of ours. It's like the consternosa, but it's the pimpsinosa. You know what I'm saying?
Starting point is 00:22:28 We had our own little culture, and everybody said, oh, these innocent girls is being prostituted. They ain't how I go. The women are more into it than the men. They're choosing pimps every day because this guy got a bigger cala. He's got a better Rolex. You know, the women say that he's got more gain.
Starting point is 00:22:50 And, you know, I send guys come to New York in D.C. and Bentley's and leave with a buckle holding their pants up. You know, that's how serious the game is, because you could have a guy that's a bum, an ugly dude, but he got platinum vocal cords. He can come in, he can say a few things, razzle-dazzle your woman and knock your socks off. So I had a buddy who had, actually,
Starting point is 00:23:17 I think it started off with just a bunch of strippers, but eventually he was pimping them out. And I remember, I asked him, I forget, he was just always complaining when, you know, he said, oh, you have no idea how, what a pain in the ass this was. And actually, he was in Miami. And I asked him, like, I don't understand. I'm like, these women are going out there, they're sleeping with these guys. And they're giving you the money. And he was like, yeah, yeah.
Starting point is 00:23:43 He's like, listen, you don't understand. He's like, I have to get their hair done. I have to get their nails done. He's, I have to put them. He said he had like six of them living in a house. He's, this isn't a shit house. He's this is a fucking upper middle class. nice house. He said, I have to drive them around. I have to collect the money if somebody has a
Starting point is 00:23:58 problem. I have to make sure, you know, take him to doctors. I mean, he goes, I'm basically their father. He said, I'm, um, he said, it's a full-time gig. He goes, it's not like, Holes are a pain in that. Right. And that's what he, he was saying, he said, you know. And one thing he didn't tell you, or he should add, is that they all competing to be your main girl. Yeah. And they all cutthroat. They all, they, they, they, they really, you know, working against each other, you know. And so what I did to master that, you know, because I was a master psychologist, you know,
Starting point is 00:24:32 because pimping is psychology, please believe it, right? So what I would do, I would tell this whore that, you know, you're my best bitch and, you know, bitch, I mean, you, we against all these hoax. And I tell the other whore the same thing. I would tell all the holes the same thing. So I would have them all thinking that, you know, they was the bottom bitch.
Starting point is 00:24:49 They were special. They were special. You know what I'm saying? And that way they would all work together. they would tell on each other, you know. And I would always work one hole against another one. You know, that's the game. You got to do that.
Starting point is 00:25:00 And then another thing that I did was, you know, to really bypass a lot of that bullshit, that arguing and fussing, I would give them what they call, what we call it the game, motivation, inspiration. So what is that? You know, I would buy a car, right? And that car would be like a BMW.
Starting point is 00:25:21 It's 15,000. But I would build, like you said, use cards, I would write a bill to sell for $30,000. So now I've given her something to work towards. I would go and buy a diamond from people in the streets, stolen jewelry, stolen minks. I would go work with my jeweler or work with my fur. I say, look here, I need you to put the price tag on me. I spent a lot of money with you. I want my woman to feel special, right?
Starting point is 00:25:44 I bought this, you know, my grandmama gave me. I tell him some bullshit, and he would put a $30,000 tag on it. So now this bra is $200. $100,000 in the rear with jury, cars, and I'm charging her, I'm rent her apartment, but I'm suble listening to her. I'm paying $1,500, but I'm sold leased to her for $3,000. So that was how I was able to keep the holes focused. They were so busy trying to pay their bills and trying to make ends meet that they
Starting point is 00:26:12 was hoeing all day and all night, from Can't See Morning to Can't See Night. You know, so that's what a lot of pimps don't understand. That's a whole other level of pimping, you know, that a lot of dudes. just want the money, but they don't understand the finesse the game. And I was minimizing criminality. You know what I'm saying? Because, you know, like I said, you've got to live your life like you on trial. Whatever you say would be used against you in the court of law.
Starting point is 00:26:32 So I tried to put as minimum. I try to be, I wanted to be pimping, but I don't want to be pimping. I want to be, you know, I didn't want them to sell pussy. I want them to sell pussyality. You know, so it's a difference, you know, when you sell pusciality versus you sell a pussy. Pussies when they get penetrated. Pussy is when you get penetrated.
Starting point is 00:26:52 you got a trick and you make him think that he's gonna get some pussy, but he'd never get the pussy. So she got to carry the stick, and she was running the trick crazy. He won't the coochie, but he never gets it. I know you didn't been in those situations before. I had a buddy. I had a buddy named.
Starting point is 00:27:09 Because this was growing up, Lester, this is when I was 17, 8, no, it was 18 or 19. We used to work out together. And he was a black guy that had, I think he had been in a bodybuilding contest. He was in great shape. He was in great shape. Right.
Starting point is 00:27:24 And I remember, and listen, he, he didn't have a job. Right. And all he did was have two or three women that were taking care of him. And every once in a while some woman would come to him and say, well, what's, what's it cost? And he'd be like, look, I don't put a price tag. It's up to you. She was like, what if I give you like $100 to spend the night? He was like, come on, man.
Starting point is 00:27:44 He's like, I can't, $100. He's like, there's no reason for us to talk. He had this chick. He did this for like two weeks until she eventually called. up and said, right now, come over, I have $1,000, I will give you $1,000 cash just to come over, spend the night, gave him $1,000. And I was like, are you fucking serious? And he's like, yeah.
Starting point is 00:28:03 I'm like, how, he said, because I didn't give in. He said, I made her think it was so amazing. She came up. He said, I never told her no money. I never gave her a price. She called him eventually. I mean, and it kept going up every couple days, it was going up. That's how the pimping go.
Starting point is 00:28:18 You know, pimping is, you know, you don't want to, you don't want to, you know, you You know, you want a cost. It's called Perth First, As Last. If you think I'm handsome, pay my ransom. Right? If you can't give me the assistance, keep your distance. That's the game. Like, that's the game in a nutshell.
Starting point is 00:28:37 So a lot of times when the hold come to me and she said, Ken, what is your choosing fee? I tell her $5,000, but I take it $2,500 at the time. The reason why you want them to have a $2,500 choosing fee is because that let you know that she says about her whole. and about your pimping. You know, if you take little money, that's just like if you have sex with a woman on the first day, right, you don't charge you, don't tax it, then that becomes how her perception
Starting point is 00:29:05 of you is, right? But if you're hard to get, you know, you don't have sex with it, just like your man did, what's she gonna do, she gonna come back with that $1,000, it's the same thing. So in the pimping, you wanna play, it's a mind game, you know, as Goldie like to say, take the pussy off the pedestal. What do that means? That means that if you take a woman to the movies and you try to pay you, she's going to try to pay you with sex. If you take her to buy a burking bag, she's going to try to pay you with sex, right?
Starting point is 00:29:35 If you do something nice for her, she's going to try to pay you with sex. But if you take the sex off the pedestal and you deal with her like me and you dealing with each other man and man, what value do a bitch really have? She don't have no value because she used her vagina as a tool to control us. And then when you don't take her to the moon, when you don't buy her a rose, what does she do? You get in the bed, she turned her back on you. She weaponizes sex.
Starting point is 00:30:01 So you know what pimps do, they reverse the game on the prostitute. Instead of him tricking with her, he turned the bitch into the trick. He reversed the game on her. Pips know to mimic what a woman do. So now a woman act crazy and won't pick up the phone. A pimp will do that.
Starting point is 00:30:21 would be like, bitch, I don't want to talk to you tomorrow. You know, this is like, I don't want to talk no more. We reverse the game. Everything is reversed. Whatever a woman do with him, going to reverse it, and he's going to give her the same thing that she's giving him. You know, he's going to give her the mere effect. And that's what game is all about.
Starting point is 00:30:38 You know, game, pimping is about holding your peter. You got to have a meat on your peter. The longer bitch stay, the long as you ought to pay. You know, you got to look at yourself like a Picasso or a Mona Lisa, right? You got a painting that you can't get easily as rare so it's valuable. A penis is easy. Some of these men, they have sex with a mucky if they think they can get away with it. But if you rare and you're not like all other men, then you're going to be valuable.
Starting point is 00:31:11 And that's why pimps get paid. Exclusivity. Yeah, because they don't do what you guys do. You guys, y'all, romance, a stone. you know, y'all kiss them in the mouth, y'all do that square shit, and they love that shit. But a pimp be like, bitch, you can't touch me.
Starting point is 00:31:26 Get your motherfucker ass away from me. What are you doing? You ain't got no money? It's like your man. Like, you ain't got no money? You know, and even though, deep down on your side, you see, man, I can't wait to have some butt-necked
Starting point is 00:31:40 phone with this pretty motherfucker right here. Oh, she's a gorgeous motherfucker. She's so fine. Her mama should have had triplets. Ooh. She would make a sick man. well. That's what you're thinking of your mind. But the control
Starting point is 00:31:52 and the mentality that you had to have to be a pimp is dead equivalent to a fireman or a police officer. See, a police officer had to be a roofless motherfucker to kill the motherfucker. A fireman got to be a crazy motherfucker to walk up into a burning building and try to save somebody.
Starting point is 00:32:08 Well, Pimp got to be just as professional. He had to be just as focused. Because if he ever become 10 under the zipper, to have sex with that woman, guess what? It's lost control. He lost control.
Starting point is 00:32:23 So where are these women finding these tricks? I mean, are these chicks standing on the corner, or is there like an escort service that you're going through, or are you running the service? Well, no. See, what I eventually start doing, right? I work with the escort service, back page, you know, all that stuff. I did all that stuff in my younger years, right?
Starting point is 00:32:43 Arrows. But what I found out is that all those things have criminal elements, right? So I had to figure out how do I, you know, how to I become less involved. And that's why I came up with the conception of pusciality. So my women were going to strip club. And when they'd get into the strip club, they would get with the trick and take them to the VIP room. You know what I think when you go to a restaurant and say gratuity. So I would have them get the trick drunk and then write a gratuity, $800, $600, $600.
Starting point is 00:33:18 several dollars right and the trick is drunk but once he sign it it's compliance it's become legal and this club can literally give the money to the prostitute or the or the hustler whatever you want to call her and so that's what we we start doing now so that that that can eliminate the police that eliminate you know the crime now when I was younger I was sent a bra on the track but when I sent on the track she's out there turning dates with John right but I would also have a bells bondsman I would pay the bells my in advance and say if this whole here come up on your roster raise the bitch and that's what they would do so you know
Starting point is 00:34:02 I mean we would pay the bells bonds man so when the whole got to go to jail we had to go in there and bail the bitch out you know and expose ourselves to criminality right you know and that was some of the things do now on the escort service it's the same thing if they got caught in esteem you know you send a bail bonds man down there. That's how pimps back in the day would, you know, keep from being exposed and limit exposure, you know, by having a bail's bond man for a lawyer. You know, most pups got a lawyer and there's a lot of lawyers that deal with exclusively prostitution case. You know, they're like known police officers, everybody knowing. That's all they do is handle prostitution cases. So that was some of the things that we used to do, right? But like I said,
Starting point is 00:34:46 My whole thing was as I got more advanced, I came up with my own innovative ways. I'm the one that created the gratuity. Nobody was doing that. I stumbled up on that game accidentally. You know, I seen it happen. You know, somebody had got gratuity, you know, for $1,500. And I said, okay, oh, that's how this shit works. I just incorporated it in my game, you know.
Starting point is 00:35:10 And I may, I may boot cool some money. So if these chicks are working, so they're working as strippers, and I understand they're going in the VIP room, but I mean, sometimes these guys are like come back to my hotel. Are they going, are they getting off later that night? Or is that, I don't know. The only way that this is what my host would do, they would take the trick to the ATM.
Starting point is 00:35:34 When they take them to the ATM, first thing they did here is balance and inquiry. They would see what type of money the trick was work with. After they'd get him for about $2,000 or $3,000 in the club, then they would take them to Walmart. Once they get to Walmart, they will order gift cards. Gift cards we can use for hotels and food. So they get about $4,000 or $5,000 for gift cards.
Starting point is 00:35:56 And if that didn't work, they take them and get the appliance. They get working bags, iPhones, you know, jewelry, whatever, because now you're working on a Trix credit card. Not dealing with his debit card. You're dealing with a credit card, which you might have a $30,000, $25,000 limit. So, you know, but you've got to have trained women that knew how to handle that. And then the final thing that we would do is we start to take them to the hotel room because remember they were selling pussyality.
Starting point is 00:36:23 And the whole thing to selling pussyality is to put a carrot on a stick. You make a trick thing that he's going to get something that he never get. You know, have you ever take a woman out to eat? You're expecting sex, she'd never give it to you. You're like, man, what the hell? You know, what is going to take to hell? Then you get frustrated, right? Well, it also makes you go harder too.
Starting point is 00:36:46 I was just going to say you're all in now. Now you're definitely going on the second date because I already put money into her. Yeah, so I tell my holes like this. I say, look, look at the trick like a slot machine, right? So a slot machine, if you put a money in a slot machine, you know, you study put a slot. And I say, hey, Matthew, let me get that machine. Hey, no, no, are you serious? You think you're that much closer to the jackpot?
Starting point is 00:37:08 No, I'll hit the jackpot. Yeah. So, you know, that's how tricks feel. They like slot machines. They, you know, like playing the slot. They wait and get the Kucci. The Kooch is the jackpot. So you're sending them on a miracle round.
Starting point is 00:37:20 But at the end of the day, the final destination is to casino. Why? Because the casino is the only place in the world. In the world that you can go in there with a major credit card and you can get $20,000, as long as you pay them. Their little fee, 10%, 20%, whatever. That might take $1,000 off for $10,000. And that's where a woman got to be.
Starting point is 00:37:44 extremely season in the casino because now she got to tell him we're going to win $30,000 off this money. I'm going to get all the money that you spent back. That's what she's telling him. Pussyality, right? He already, he still wanted sex. He called up on the girl, but she's taking the chips. She put them in her pocket. You know, she's taking the money, and she's stashed.
Starting point is 00:38:06 So the trick may lose two or three thousand, but she didn't cuff six or seven thousand. And then once she'd feel like that's the final destination, and she'd leave, you know. He'd give her a number and then she'd come back and run the same thing over and over again. Some tricks believe it or not, man, they'd go all the way in. I'd seen tricks give up millions of dollars. I had a partner, I won't say his name,
Starting point is 00:38:29 but he got, he had an Asian bra in Boston. He got an Asian trick for like maybe $3 million, one trick. He bought every Everybody knew what I'm talking about I ain't gonna say his name but he bought every bins Every rose voice
Starting point is 00:38:46 Everything off of one trick You know Because if you know how If a whole know how to run a trick up She got the game He's going to be extremely successful This sounds more like Scamming than it does prostitution
Starting point is 00:39:02 No it's not scamming It's called selling pussyality Because it's legit Right If you sign a check. You know you're paying $700. Yes, yes.
Starting point is 00:39:13 Once you put your signature in there, the casino will take all your money. Those are the biggest scammers in the world. But if you sign your name, you can't go back and say, I didn't mean dig ammo. So when those women are doing what they're doing at that scale,
Starting point is 00:39:31 you're actually teaching them how to survive. You're limiting their exposure to murder. to diseases, to everything. Any pimp that's out there that's a real pimp that prefer his woman to do the hard shit out there on the track and turn dates all day as opposed to the game that I'm giving him or that I would have gave him at a young age.
Starting point is 00:40:00 He's a goddamn fool. Because you don't know if that woman is going to return. She can go on that date and somebody can cut her throat. It's a lot of sadistic tricks out there. There's a lot of crazy people that would kill these women. And you see them serial killers. It goes down. They kill prostitutes is the easiest people to kill.
Starting point is 00:40:19 Yeah, they'll get right in your car. You get 40 bucks getting the car. They'll let you drive them to a secluded place. And then it's too late. Yeah. So my thing was, you know, how do I teach these women how to get money with limited exposure with that less danger? And that's what it was. It was never a scammer.
Starting point is 00:40:40 Because if you listen to everything that I say it, it's all legit. The trick, he signs the gratuity. Right? The trick, he goes to the casino. He gives her the money. He knows he's being, he love it. He love being, you know, taken by the bra, because he wants to feel like that girlfriend experience.
Starting point is 00:41:01 And that's what it feel like him. To me and you, it's a scam. Like, man, these motherfuckers scamming me. What the fuck is going on? Well, it reminds me of, I want to say, They called them, I don't know what they call them. It's probably a derogatory term. I think it's like bar flowers or something.
Starting point is 00:41:15 It's in Japan where they actually have, they have bars where you go there. They're not geisha. Geisha is something completely different. Where you go to the bar and you sit with like a beautiful girl and you buy her drinks and you get whatever, appetizers, whatever. And you'll spend hours with her. Of course, everything you're paying for is extremely expensive. like the bottles of wine or a thousand bucks or 500 bucks, whatever,
Starting point is 00:41:41 sitting tables so much, every appetizer is so much, and they go there for hours, but the women are trained to, basically they're trying to convince the guy that they're falling for him. And the men know this. They know going in, this girl, this is her job, is to make me feel like we are falling in love. and they even have it set up so that you, and it's all legal.
Starting point is 00:42:10 It's all perfect. Like these places are licensed. You know, Japan's different. It's totally different culture. Well, I'm saying it's legal too. Right. Well, I understand. But what I'm saying is these, they would actually could go on a date, come back, as long as they picked them up and drop them back on.
Starting point is 00:42:24 And these women are like never having sex with these guys. But the guys, and the guys know it. They know, I'm never going to sleep with this chick. She's never going to sleep with me. But it's the feeling. It's that feeling, right? You got to admit being in love, that's that feeling is amazing. Think about this.
Starting point is 00:42:39 You just told me that, right? I never. No? I instinctively did it. You see what I'm saying? That just mean great minds think alike. I read the book. I was in prison.
Starting point is 00:42:53 I read the whole book. It was a memoir by a woman who did this, by the way. She was American that did it. In Japan, it was fascinating. If you sleep hot at night, you know how disruptive that can be. When you're not resting well, everything else feels harder. Your focus, your mood, even your recovery. Ghostbed is here to help you fix that. They've spent decades perfecting how to build a bed that's comfortable, durable, and designed
Starting point is 00:43:17 to actually help you rest. Every ghost bed mattress features premier materials, proven cooling technology, and their exclusive pro core layer, a targeted support system that reinforces the center of the mattress where the body is heaviest. It helps keep your spine aligned and your back supported. So you can wake up ready for anything 2026 throws at you. Each mattress comes with a 101 night sleep trial and a 20 to 25 year warranty. So you can try it risk-free, knowing it's built to last. Shipping is fast and free. Most orders arrive in two to five days. Ghostbed has great prices to begin with, up to 50% off comparable brands. And inside true crime listeners can get an extra 10% off sitewide for a limited time. Just go to
Starting point is 00:44:09 ghostbed.com slash Cox and use promo code Cox at checkout. That's ghostbed.com slash Cox, promo code Cox. Upgrade your sleep with Ghostbed, the makers of the coolest bed in the world. Some exclusions apply. See site for details. Yeah. Well, well, well, I never read No books. I just understood. Like I said, I stumbled on the gratuity. I've seen a brawl get $1,500 gratuity, you know, from a trick. And I said... There's something here.
Starting point is 00:44:43 I said, I said, this is the key. I said, if you get the trick drunk, you know, you can get him, you know, to comply. You know, you can get him to the point where he's in love, where you can play. There's more to that, too. So she got to play with her vagina. he got to jack his penis off. You see what I'm saying? And she got to have the security guard working with her
Starting point is 00:45:05 and the security guard got to keep coming in there. So they never get to the point of sex, right? Right. The bartender or the waitress have to be working. She got to keep coming back. Do you want another drink? She knows that every time she get a drink or she get some wings,
Starting point is 00:45:20 she's going to put a gratuity on there. And she knows that the trick is going to sign. So everybody is working. You know, I mean, I wouldn't say. say what club, but years ago, one club, we got 30 bands out of one club. You know, one club, we got 30 bands. And the club was totally complicit. So, you know, I don't know if the young people do it today.
Starting point is 00:45:43 This was many, many, many years ago. But it was my perspective because, you know, every time I was sent a prostitute on the track to sell her vagina, I would always, in my mind, you'd think that she's not coming home. And they used to scare the mess out of me, right? And I knew that was somebody's daughter or somebody's mother, you know,
Starting point is 00:46:10 or somebody's child, a sister or brother. So that always was fearful of me. I was always fear of that. You know, and I've been always like a mathematician. I always been like a scientific type person. I said, how can I level my mind? myself up to the point where, you know, this thing is more easier and I can take a lot of stress off of me.
Starting point is 00:46:32 And see, what people don't understand, when you give a woman that level of gain, they have way more respect for you. That's why women never left me, you know, that's why people tell you, people, I'm not lying, they tell you, my girl stayed with me five and six or seven, eight, nine years because it was a buffet game. every day I'm raising them on to another level of game I'm taking them to the golf tournaments and stuff you know I'm taking them to the World Cup
Starting point is 00:46:59 you know we're going to Hawaii we're going to Puerto Rico we're going to the Dominican Republic I'm sending them over to the Bahamas you know on cruises by themselves coming back with 30 40 bands you know just different levels of game I can break all the game down to you
Starting point is 00:47:15 but I don't want to influence young people out there to you know go out and do what I do because if they knew it I know That's why all I'm trying to give me money. You know, they won't pivin can to expose himself, right? And I would never do that because I know that I would be destroying some young man or some young person out there that want to go out there and be what I do, you know, because a lot of people, they didn't understand how I live like an NBA player.
Starting point is 00:47:41 You go to my house, you know, you've got mansions, you got Maserati's, S-55s, Rose Royces, and they never understood that. It never understood how I lived like that. But there was a method to the madness, and I refused to divulge too much information because it would devastate young people. At any point, do these women get busted for any of these things? I never, my women never called cases. Okay. Everybody, when I had them on the track, they was going to jail every day.
Starting point is 00:48:18 Right. I cannot be in a business, Matthew, where I put a woman down on the blade or on the track or the host road and she get busted every other day. And I'm giving the town more money than I'm making. I'm giving bailsmen and I'm giving the county jail money. I had to come up with a methodology.
Starting point is 00:48:38 I had to come up with a system that would allow me and her to be safe and to get money. And that's why the women that deal with me, to this day, they're successful. because I did not only give them game, but I also gave them personality. I gave them confidence because I was a highly confident guy. I wore a $100,000 Rolexes. I wore the best, Fasci suits.
Starting point is 00:49:01 That Fisci suit that you see in the Pimpsum holds down there, that's a facade suit, their purple suit, and their gold button on there. Those are real 24-Care gold buttons. I paid $10,000 just for the buttons. That's how I live. That's how I live my life every day. It wore suits every day. by women wore gators and minx every day.
Starting point is 00:49:18 We lived a great life. We never been to jail because we never did anything that was jailworthy. You see what I'm saying? Yeah. We didn't do. I wouldn't like the rest of these guys. I was completely different.
Starting point is 00:49:30 And you could tell even in my life, you know, did you see what I did with the music industry, you know, working with Little John, 50 Cent, Pimsy, Jermaine Jopi, being over 80 million records, signing Boosie to my record, my literary agency signed to my literary agency.
Starting point is 00:49:49 Forming the hip-hop fraternity, H-H-H-F, that's what this is. You know, the biggest organization in the hip-hop. You could tell for my lifestyle, after pimping, what type of character I was. Is there anything to touch on? Remember, you were talking about how you had won these awards
Starting point is 00:50:03 and like the pent ball and the pent party? And Matt, you said in the podcast, like, oh, we'll get back to that and we never kind of circled back to what that is and what that whole thing is. Yeah, what is the player's ball? And like, what are the awards? Like, they're giving out trophies.
Starting point is 00:50:19 I've heard. I've heard of the players ball. I don't know why. We heard the pinball from the trap queen that was here. Okay. Yeah, what's the, what are these awards? Well, the players ball is an annual event that kind of pretty much tally up your successes and losses, right?
Starting point is 00:50:42 But every pimp try to do better than he did the previous year. And each pimp tracks one another. They can see if you really winning or if you're losing, if you're gaining and losing holes. So if you're really doing good, you've got new cars, you got new jewelry, you got better bitches and stuff like that, then you win the pimp of the year. You know, so it's based on who doing well in the game. So every year they assess you win, player of the year, you win. entrepreneurial of the year you can win,
Starting point is 00:51:14 a humanitarian award of the year. There's various awards that you can win at the players ball. This year I won Hustle of the Year Award Bishop Don Wines Party because I'm a hustler, you know, I'm a businessman. Where is this? This seems like a base.
Starting point is 00:51:30 Now, it's in Bishop Don Juan have it in Chicago, Illinois, but he had his 50th players at Ball. That was the last one. And then he had one in L.A. with Snoop Dogg. New Dogs are players close. up, you know, Snoop does the player, he hosted the players ball too this year. So I think they're at the West End, but I got to believe it and not go to a players ball,
Starting point is 00:51:52 but I'm a host on the 31st in Mississippi, Jackson, Mississippi. I would be my man Carlos in Mississippi Fraud, you know, Gino and O.G. Money, we're doing a players ball on the 31st of this month. So you could actually come if you want to. I was just thinking, yeah, y'all can come down, you know. It's just this Saturday, you know. and I'm going to be hosting it. I basically just give out trophies and stuff.
Starting point is 00:52:18 Who comes? Everybody, all the hustlers, all the big-time players, all the big-time pimps and holes, everybody. It's really... Is this once a year, or there's just kind of... It's an annual event. Yeah. It's once a year because you only can win the players ball once a year.
Starting point is 00:52:36 But, you know, you got people in different cities doing it, so it might be more than one. It could be six or seven. number in the year from different cities because they do it different in Cal, they do it different in Mississippi, they do it different in Milwaukee, different in Chicago. How do you go from pimping to hip hop? I mean, how does that slow, was that slow or did you one day just say, uh-uh, I'm done? No, what happened was true story.
Starting point is 00:53:04 I did a movie called Pumps Up Holds Now. Remember that? No. It was a billion people seen. It was in 95. was HBO was the biggest thing in the HBO. I did also another movie called American Pimp with the Hughes Brothers that did Minister's Society.
Starting point is 00:53:19 So what I did did that I was in Vegas at the Mike Tyson fight. While I'm at the Mike Tyson fight, two white police officers came up to me. Hey, Pippa Kahn, let me take a picture with you. Scared the shit out of me, right? I said, how the fuck did they know me? But I forgot that I did this movie. So over a billion people had seen it was shown on HBO
Starting point is 00:53:39 like 10 times a day, It was that, everybody loved it. And so that's how I got infamous, right, through that movie. And so I became this mythical figure, this iconic figure in the game. So all the rappers start coming up to me. And they say, hey, I give you $5,000 and get on my album. 50 cent gave me, I don't know, maybe $5,000 or $10,000 to be in a P-I-M-P video. Remember that video, P-I-M-P?
Starting point is 00:54:02 I don't know what you heard about me, but about 50 cents, he got a video. He's over a billion views right now. Outcasts. All of the rappers paid me to be in a video. their videos. They paid me to be on their albums. You know, I'm on more plaques. I got more plaques to your favorite artists, more rappers through. I've been on,
Starting point is 00:54:19 I featured on more albums and everything. So that became legendary. And then I became iconic in hip-hop. So I've been on so many records that I actually became a part of hip-hop. They said, I called me Uncle Pipp in a hip-hop. So, you know, being the businessman that I am, I had to
Starting point is 00:54:35 look for a way... How do I turn this into song? How do I turn this into son? So I said, I can't rap, and I can't act, right? So I said, I never making that. I got good business skills, Scott, eventually, you know, got into the daycare business and made millions in that industry, you know, real estate. So, you know, I converted from that after I left the game. And over 30 years ago, you know, because of the police incident I was telling you about, right? When I seen the police and my dad said I was a damn fool for doing it, and I just quit, you know, cold turkey.
Starting point is 00:55:05 I had my own movie, HBO allowed me to shoot a movie called Pempology, which your viewers can see free on my podcast, PIPBIN podcast for free. It's called PIPPOLogy. It was the sequel to PIMPS Up, Holes Down. You know, I had paid a lot of money to make that, but I had distribution with all the big distribution companies. So that's how I got into that with all the rappers, right? Because my name was, you know, real big in that industry, and I became, you know, worldwide. But the PIMP's Up, down and now being on all these albums I became more infamous and more famous so I said hmm my son called me he said dad I need two hundred dollars the boy what you need two hundred dollars he's going to college down in Atlanta and come again I need a hundred dollars
Starting point is 00:55:54 probably got I need two a fuck he keep calling me for money I said okay fucking doing drugs you know and he was doing showcases so it made me so fucking mad Matthew what's a showcase. What artists perform? Oh, okay. A showcase, an artist showcase. I was so mad that my friend player Puncho over there who helped me form the hip-hop fraternity along with Zaki and Vado, you know, all of my brothers. I was so upset that I called Pantra. I said, I'm going to come down in Atlanta. I'm going to start an organization and it's going to be for hip-hop. And I said, we're going to bring all of the rappers together, we're going to bring the community together.
Starting point is 00:56:36 We didn't have a name for it at the time. So we all sit back. We have not. I came up with the name. I think somebody wanted to call it a mafios or some stuff. I said, no, we can't be associated with a game. And I started looking for names, and the name HIPHOP and Fraternity was available.
Starting point is 00:56:57 I said, why is this available? I mean, most people buy the names up. And it's because of the divisiveness in hip hop, you know, East Coast versus West Coast, you know, Puffy versus 50-50 versus Jaru and Rick Ross. It was all divisive. So that's why that name was available because nobody ever expected hip-hop to come together. So once I got down there because I was so upset with my son, I said, Pancho, we're going to let everybody perform for free. We're going to let everybody in for free. I said we're going to let everybody park for free.
Starting point is 00:57:29 And we're going to feed them for free. He thought I was crazy, you know, but it was a method to my madness. I was really modeling myself after Google, you know, free service and exchange for data, right? Because you had to join my website to be a member of my organization. So we pushed all the membership to the website to H.H.HFMag.com or thehipoffaternity.com. And that's how we started pushing the members to it and creating that thing. So I said, don't worry about who come or who leave.
Starting point is 00:58:02 Just worry about the data, digital real estate. So we was creating real estate. And we created, right now we have 23,000 registered members and 40,000 members around the country. Right. And we still do everything for free. But we sell jackets. We sell... Merchandise just in general, like T-shirts, jackets.
Starting point is 00:58:24 T-shirts, clothing. You know, we have H.HF awards. which would be on April, 4th for this year. It's our sixth annual, our fifth annual award show. We make money through sponsorships. We got invested. ICT came in for two million. He's a $2 million equity investor in hip-hop fraternity.
Starting point is 00:58:43 Rick Rawls, he invested. He's an equity partner in hip-hop fraternity. These are famous names. My man, Yuck Mouth, he's an equity investor. Ms. Shaw, she's an equity investor. We just had a gentleman. He's a mega producer. He just came in.
Starting point is 00:59:01 He's a brother by the name of James. He's an equity investor in our company. We have other investors. My man, J.D., my best friend, he's my first investor. He invested $20,000, you know, just not even know what it was going to do. Had a lot of other people come in for 40 and so on and so forth. So, you know, we still have the same model. Everything is free.
Starting point is 00:59:25 but what we understood is that and as a businessman Matthew I understood that business that hip hop was 10% music and 90% business so what the labels do like the universals, the Deaf Jam and Sony Music Columbia
Starting point is 00:59:43 they would get these artists and they would get by their IP they would give them 15% royalty and 85% goes to the record label and they would have to pay a 50% production fee So 50% production, they shot a video for a million dollars, they would have to pay a half a million dollars at a 15% royalty. How many, how many records which you have to sell
Starting point is 01:00:04 in order to recoup that type of money? So actually, it was a bank charging 100% interest. So no artists never got out to read. So we was looking at these metrics and stuff like that. We was looking at the different things that was going on in the music industry. So we came up with our own distribution, you know, It took us forth. We just really manifest this, come to manifestation.
Starting point is 01:00:27 So we created our own H.HF social media app. So just like Instagram, we got our own Instagram. It's called H.HF social. So through that, we were able to distribute music. You know, so that's what made me get into hip hop. It was 90% missing. Everybody wanted to rap. Everybody wanted to do the song and dance,
Starting point is 01:00:47 but nobody wanted to hell of business. So if you look at hip hop and you look at it from the African-Americans' experience, right? It's the only experience in the African American history that created five billionaires in one sector. There's no other experience in African American history that created Jay-Z,
Starting point is 01:01:06 Kanye, P. Diddy, you know the rest, Dr. Drake, he's spot to be a billionaire. There's no other entity in the world other than hip-hop. Hip-hop is American's second-largest expert. Also, 1.8 billion people around the world listening, did you know, 27% of people channel listening hip-hop.
Starting point is 01:01:26 Yeah, that's 270 million people. But these guys made their money once they started their label, right? No, they didn't make money off the music. Jay Z, with Kanye, how did he make his money? Adidas. Oh, okay. He had the big Adidas.
Starting point is 01:01:39 I thought he owned a... No, Adidas. How did he make his money? Surat and San John. How did Russell Simmons make his money? Fed Farm. There's no money in hip-hop. The labels take all the money.
Starting point is 01:01:52 They extrapolate all the money. It's a pimp-hold relationship. You call me a pimp. No, they are the pimps. But what we, at the hip-bop attorney, figured out is how to procure and vertically integrate through diversification at 90%. So we created our own, we got HHF magazine, we got HHF radio, we got HHF clothing, we got HHF films, we got HHF social media. We got HHF clothing, everything, HHF, vertically integrated, right? and everything is filed on 1123, and we are C-Corps.
Starting point is 01:02:26 So therefore, we have what we call negotiable instruments, which are our stocks. So we can negotiate and turn those stocks into actual liquidity, into actual finance. No one has centralized hip-hop. So we added cryptology, cryptographic technology, which with cryptocurrency. We got the blockchain with the smart contracts, you know, with white paper. We got a ripple. We got a cross-border payments. We also going to have micro-payments.
Starting point is 01:02:57 And we're doing tokenization. Where we're fractionalizing and return. Like if you got a house right and the house worth 200,000 right, well, when we tokenize it, it goes on the blockchain. And you go through the SEC, Security Exchange Commission, and you go through a transfer agency. What they do, they convert the house over to a token. So it has what they call real-world assets.
Starting point is 01:03:18 So I can literally buy a portion of your house. I can spend $10,000 and it would be on a white paper and it would be on a ledger, on a blockchain ledger, and you can see the value and it got liquidity. When you own your house to a brokerage firm or through a mortgage or whatever, you know, it's ill-liquid. But with the blockchain, once you tokenize it, it becomes liquid. So it's with Donald Trump and everybody doing.
Starting point is 01:03:45 All of the big boys is doing it now. So we're tokenizing our. organization. So our stocks are $100 per value and we got a million stock so we have a capitalization of a million dollars. You know, so we actually, you can see from this, you know, I'm not Bush and, you know, we're doing some real big shit. So that's what converted me over. You know, like I said, you know, I can either pimp myself or I can peep on a chick. Squares have more fun. If you think I'm lying, ask Oprah, ask Trump, you know, ask Michael Jordan, you know, us in the streets, you know.
Starting point is 01:04:18 We got to dodge the police, so I had to get out of the streets, man. And I hired nothing. I got 100 executives of all squares. You know, nobody got criminal records that have 39 chapters. You know, so that's why I got into it. Because it was lucrative. It was like, how would you not, if I showed you the stats on my phone, 1.8 billion, Matthew, 1.8 billion people. What businessmen were overlooked at 1.8 billion Democrats?
Starting point is 01:04:48 graphics. I'm assuming none. That's a lot. And think about it like this. Everybody, everyone that got rich in hip-hop was never from what? The music. The record labels control the music industry. But the artist, they morph into businessman. Jay-Z is now what? Controlling the halftime Super Bowl. Snoop Dogg just performed, Nellie just performed, and Rick Ross just perform at Donald Trump inauguration, right? Okay. 50 cent. Yeah, 50 cent.
Starting point is 01:05:26 You know, 50 cent is buying up streetport. So when you think about that, everything is making money outside of hip hop. But here's the caveat. Here's the tricky part. Hip hop influences 1.8 billion people. So even though the artist is coming from the crevice of the ghetto, that's where the oil and the gold is at in the mouths of these young men. in from the ghetto, the money is outside the ghetto. And the people that make the music get
Starting point is 01:05:56 very, very little money from their IP. So when we're doing that to hip-hop return, we said, hold on, wait a minute, something wrong with this picture. Let's control and let's centralize it and let's deal with the business, the 90%. So H.HF, my own is that hip-hop returner. We deal with the 90% the business of hip-hop. You feel me? Yeah. So you can, so you can download. the app and people can buy into it. Let me show you, son. I'm going to show you son. You got a couple seconds?
Starting point is 01:06:25 Yeah, I'm not doing it. You're going to love this. You're going to love this. You're going to admire me for this one. You're going to be like, Ken, I know you're that fucking smart. I'm not trying to brag, but I am fucking smart, though. That's the actual app. Okay.
Starting point is 01:06:41 Somebody's signing in there. Just to let you know I'm not bullshit. I don't think you're bullshit. All right. Okay. It looks like a lot. I mean, it looks just as easy as Instagram.
Starting point is 01:06:56 Yeah. It's actually set up very similar. Yeah, yeah. Well, you know, in the Apple business, they say, don't hate imitate.
Starting point is 01:07:03 Right. You know, but we have some proprietary things about our situation that's different. So that proposal I sent you, that's why we're getting investors because they can see
Starting point is 01:07:13 how we're going to give them an ROI, you know. And everything is business, man. You know what I'm saying? You need growth capital. You know, businesses do four things.
Starting point is 01:07:25 It's got sustainability, scalability, profitability, profitability, and then repeatability. It's got to be repeatable. It's got to be scalable, scalable, scalable, scalable, profitable, and repeatable. And that's how I move my system, right? And I don't have no positions, right? I own a substantial amount of stock in the company
Starting point is 01:07:48 because I'm the founder, but I don't hold no position. Sometimes we got to get out our way. You know, you and I, you know, we got criminal records. Sometimes we got to get people with squeaky clean records. So when they get investigated or when they try to indict them, there's going to be no dare there. Yeah, yeah. You and I are not in a position to fight a federal indictment.
Starting point is 01:08:08 I would say if the DEA showed up and said, we're going to indict you for, you know, six keys of powder. I'm going to be like, well, can not get a deal? What am I looking? Like I'm not gonna I can't go to trial. No like I can't fight it even though I've never seen it I don't know what it is I already know I'm done. Yeah, you know I'm not I'm not you and I don't have the same rights as a normal person anymore. It's over. Yeah, I keep myself clean I don't I don't I don't do no politics now we do have a political action committee But that's them I don't have nothing to do with nothing right I live my life like I'm gonna try I respect the law young men respect the law respect the police
Starting point is 01:08:47 and be nice to the police because they can lie and you can't was it Bozziak my buddy in mine tat it all over you just looks like a gang member and he gets pulled over all the time
Starting point is 01:09:04 and he was actually on his way to Florida got pulled over with a small U-Haul and they took everything out and everything back. I was like, what'd you say? He's like, I say, yes, sir, no, sir. I cuff up. I sit on the corner. I do everything they tell me. He said, because let's, you know, and I didn't mean it like he was going to do something, but I was just, oh, what did you do? And he's like, I do everything they say. He said, because I tell you what, he said, I'm not going to win.
Starting point is 01:09:31 He said, these guys that want to argue with them and yell at them and get into a fight, he's like, you're not winning. And he's like, look at me. He's like, I know why they pulled me over. You know, he's like, this is it. He said, I even asked him. I said, Hey, did you pull me over because of the tattoos? And they were, no, it was just random. It's like, yeah. You know, that's what they're going to say. He's like, but he's, you know, he's right.
Starting point is 01:09:52 He's like, yeah, I'm not going to win. I'm not going to be able to argue with you. I'm just going to do what you say. And, you know, which is sad. From one criminal to another criminal, right? Let me tell you what my lawyer told me. He said, can always respect the police. They fuck the police.
Starting point is 01:10:11 You know? You know why? Because those are the ones that prepare the case for the district. He said they can tell lies, they can add stuff, they can put mixtures, they can say you were belligerent. He said, always be nice to the police when you're in a criminal or when you're in a situation when you're being either harassed or arrested. And I kind of, you know, got pulled over about two weeks ago. My son was smoking. Actually, we were over there by your guy.
Starting point is 01:10:43 John spot, Johnny spot. And we was on our way to Austin, and my son was smoking. And the police smelled the wood. And he asked me, said, can I search the car? I said, yes, you can, officer. I said, search it as much as he wants it. I said, look up under all the seats and everything. And he said, you know what?
Starting point is 01:11:05 He was so cooperative. I'm not going to give your son the ticket. Right. You could have gone the other way. You could have been a dick. and now he's now he's got a grudge and wants to do something to you. Yeah.
Starting point is 01:11:15 I'm going to make your life miserable now. It's like, oh, man. I taught my son a lesson, too. I said, man, you catch more flies with honey than you do with vinegar. What was the first book and how did you come up with it? Because we talked before, we were talking before,
Starting point is 01:11:30 but I was saying that I remember, first of all, I remember the most popular book in federal prison was the 48 laws of power. And I've read the 48 laws of power. and it's, you know, it's, you know, everybody seems, a lot of people say like it's a, you know, I don't know, a book on manipulation, a book on, but, I mean, I, you know, listen, sometimes things are just, it's just true. Sometimes the truth, the truth isn't pretty, you know, the truth being successful isn't the easiest thing to, to achieve, and sometimes you have to be brutal about it, about going
Starting point is 01:12:06 about it, because people will take advantage of you, and that's why, and I think that's a great book. Well, Robert Green is a historian, right? And he basically was a student of Prince McAvelli. You know, if you read the Maccalfe, if you read the Prince by McAveli, you would see, you know, the similarities in basically the same concepts. So my first brush with Robert Green was a guy by the name of Reality Lester. He gave me the book. This was an imprison. This was on the streets.
Starting point is 01:12:38 He gave me the book. And I read the book, and it kind of, and I know you probably felt the same way. It was me all the way. You know, I mean, I had a lot of the tendencies in that book. A lot of the things that we were doing naturally, right? So I was like, I got some similar stories, but it might not be about Napoleon.
Starting point is 01:13:01 You know, it might not be about Achasteen or about theodos or some of the names that Robert Green may say, you know. So I said, I know some tails like this in the hood. So when Simon & Schuster came to me, they offered me $25,000. I told him that won't even pay for the front end clip on the bins I'm driving. Right. I had a $550 bin. That's $200,000 car.
Starting point is 01:13:30 So the guy, Jeremy Stratis, my best friend, my Jewish friend, is one of my best friends, like literally my best friend. You know, he gave me a lot of game, you know. He taught me a lot. He actually showed me how to start my own publishing company. And Jeremy was like, oh, man, I can't give you $25,000. I can't give you more than $25,000. You know, Simon Schuster don't put out too many big budgets for books like this.
Starting point is 01:13:57 He said, but I'll be trying. He called me about a few years later. He said, what do you do for $250,000? I said, man, I would do it in a minute. But I thought he was bullshit. You know, I'm from the hood, man. Nobody never, nothing like that, never happened for anybody in hood. I'm not an author.
Starting point is 01:14:17 Why didn't want me? But I didn't know I was trending. I was like highly trending back then, been on all those albums and stuff. I was telling you, my name was ringing like a church bell. So he knew that. He was keeping track of me. And he seemed that I had propelled, you know, and had morphed into something different. So he knew that, you know, I wasn't a petty dude.
Starting point is 01:14:40 So he came on to came on. So he sent me to, we, we, my manager was Ed Davis. We did the agreement. He sent me, they sent me the deposit. Right. Deposit was half of the money. I couldn't believe it. I couldn't believe it.
Starting point is 01:14:59 I was like, man, this is not real. And I hadn't even wrote the book yet. That's just to get me started. So we negotiated and all that. And so I went to the Simon Schuster meeting with the publicist, with the marketing director, with the editing department. You know, you have this big old meetings in New York. It's on 600 American Avenue at the Simon Schuster building. So we sit in there.
Starting point is 01:15:24 We have to talk to all these people. They're talking business and stuff like that. And they wanted to know my ideals. I'm a businessman. I said, man. I said, man, I'm computer savvy. I have a website, www.pipkin.net. I said, I understand SEOs.
Starting point is 01:15:43 I understand algorithms and stuff like that, way before everybody else knew what it was, right? I said, why don't we just call it the 48 holes of gay? And when people type in the 48 laws, my book will come up next to Robert Greens. Right. Book, right? And so that's how we got the 48 laws.
Starting point is 01:16:03 of game, pepology. But they wanted me to write about drugs, beating bitches, all that, right? But that wasn't who I was. You know, if you read my book, any of your people read my book, they would see that my book was a self-help book. So I understood, you know, reading so many self-help books.
Starting point is 01:16:26 You know, I used to just go into Barnes & Nobles and just go there and I would look at all the books. I say, where is Robert Green? say in the self-help section. I said, where's Kiyosaki, Robert, said he's in the self-help. They always say self-help. They always say self-help. I knew.
Starting point is 01:16:42 I said, we got to write a book. We got to put in the self-help. If we write an urban book, it's going to be in the back with Martin Luther King and all the urban books. I didn't want to be in the back with the urban books. I want to be with Robert Green and son, too, and Dale Carnegie and, you know, Napoleon Hill. So that's how I was able to get them to see that.
Starting point is 01:17:02 And they understood my brilliant mind at that time, right? And they didn't know what my marketing strategy was. So I did all the celebrities hold the book up. I did all these, they were called TikTok. Back today, I was doing that back then, but it wasn't called TikTok. But I would have these little mentions by all these celebrities. And I actually had a guy to do the audiobook before they even did the audio book. I ended up getting the rights to my idea of a book,
Starting point is 01:17:34 but they did it, and I would promote it in the streets, you know, and that's how Pempology became a household book, household name. Also, it was the only book in the prison system that was an African-American book that was on the list of books you can order. That's why it became so big in the prison system. So we was just doing a lot of little stuff like that, and so when they told me to write the book,
Starting point is 01:17:59 I didn't know nothing about writing. One thing I remember is that when I was in prison, I used to write the Sunday school lessons for the brothers in prison. And that was just to get out of myself, right? So I went to college. I took a couple of college courses at the University of Wisconsin called English 101, English 101, English 102. So I understood the five paragraph form. So I wrote the book on the five paragraph form, introduction, body, and conclusion. and tell a little story.
Starting point is 01:18:33 So that's how I wrote the book. I wrote it in 30 days. I had a co-author because they didn't think I would be able to write it by myself. Her name was Karen Hunter. I don't know if you know Karen Hunter. But she didn't write anything, so they ended up taking 50% of her money back because I wrote the entire book. It was so good that it was, like, excited.
Starting point is 01:18:54 Sometimes she was excited. But it was just the real shit, you know, my real life. But I wrote it in the way that I learned. how to read self-help books, you know, like Napoleon Hill. I talk about different principles and stuff like that. I had the ism and life, you know, it was just different things that you could find in any one of those books. I quote, I reference those books throughout the book, and that's all I knew, you know, and
Starting point is 01:19:21 it became a bestseller. You know, and if you look at the reviews, it's all predominantly white people reviews. You know, it was not a lot of black people read that book. other than prison, but like on the streets, you know, like the guy that own LA Fitness, he personally contacted me who wanted to pick my brain, you know. And you go look at the reviews. It's all intelligent people, you know, people, doctors and lawyers. And I found out that Pempology is the book that all lawyers and all district attorneys read
Starting point is 01:19:53 to learn about the game. And that's something, you know. And I had several people, lawyers get in contact with me, say, hey, you need you to come and speak on behalf of our client because, you know, I think the district attorney don't really understand what pimping is, you know, or what this is, you know, can you explain to them that that's not pimping, you know?
Starting point is 01:20:15 And in every case, I refuse because I didn't want to offer no district attorney. I was like, they're going to indict me next, you know. Just to give context to the book, let me, let's go over a couple of laws real quick. The very first law is purse first, ass last. What does that mean? Well, basically, you know, if a woman can try you before she buy you,
Starting point is 01:20:38 as Bibi Kane said, the thrill is gone. So when you think about purse first and ass last, you've got to look at it in the context of fast food joint. You go to McDonald's order to 2L beef, petty, special sauce, lettuce, pickles, I just on the sesame seed bun. That's a big mac. Big Mac, you know, but you don't get the Big Mac to window two, but you got to pay for it at window one.
Starting point is 01:21:02 It's first, first, ass, last. You go get some insurance, you know, you get life insurance, you pay all your life, but you don't get the benefits into it after you're dead, right? First, first, ass, last. So we look at it like a pimp putting value on himself. I'm not going to allow you to be with me. I'm not going to allow you to have sex with me. I'm not going to allow you to have my time, unless you pay me for my time first,
Starting point is 01:21:29 because I'm comparable to a Picasso or Mona Lisa. You know, I'm a rare painting. I'm valuable. So first simply means being valuable. Number 11. These are like catchy, right? Like you've got them short and catchy. Okay.
Starting point is 01:21:44 Number 11 is avoid gorillas and Godzilla's. What does that mean? Well, independent is a non-context sport. You ever heard of the NBA? Yeah. But we're the NPA, the National Pimp Association. And I'm the two, three of the P. I'm McAjord, not Micahe Jordan, but Maca Jordan.
Starting point is 01:22:01 So in the game, you know, there's no touchy, Philly, Philly. You know, but McGillard gorillas, they come on the track of their brain bitches to the game. They beat on them. You know, they're very abusive. You know, if they lose their girl, they want to fight. We call them gorillas, McGillers and gorillas. So you avoid them. and what we do is we run them off the track,
Starting point is 01:22:25 run them off of the host road, and we usually take them for their girls. So you got to avoid them. They're not a part of what we are part of. They're not a part of this thing of ours. They're gorillas. They're abusive. They're negative.
Starting point is 01:22:41 I have a question. You said, like, the CEO of, I forgot what it was, a big company, had read the book and things like that, and it's in the self-help industry. Is it, like, What are they using the book for, I guess?
Starting point is 01:22:55 I think the chapter that he was on there, I guess, I know some of our employees. Oh, yeah, he wanted to play your, play holes against each other, right? So what chapter is that? That is 29. Play one hoe against the next. Okay, so, so the CEO of LA Fitness reached out to me. he owns the company, he wanted to go through the book
Starting point is 01:23:23 and one of his favorite ones was play what Hall gets to next. And he basically said, in his world, it was similarities. You know, he had to have his employees, you know, he had to play his employees against each other. He got some employees that he trusts and some employees that, you know,
Starting point is 01:23:41 he don't trust, but he got to make all them feel like he trust them in order to get the best results from all of them. You know, so that's what it is. Sometimes when you're dealing with a female, you know, you got to tell her that she's your main girl and that she's the main one. Then you got to tell the other one that she's the main one. You're playing them against each other.
Starting point is 01:24:00 And yeah, Pepology was a classic. I wrote the book in 30 days. I went to get my royalties, right? When I go there, I had a forensic accountant going there and look at their books. I get there, I'm in the red. I'm saying, how the hell is I'm in the red? I'm selling millions of books. I'm my bestseller.
Starting point is 01:24:17 on New York Times bestseller list. And what happened is... You got to pay the $250 back first. No, the $250. I recouped it. Oh, okay. And how are you in the rent? Because here's the trick.
Starting point is 01:24:31 It's a little word called revert. I didn't know what the word revert me. I read the contract extensively. But it says you get 15%, except for when it goes to a paperback, it reverts to 5%. So 5% barely covers the cost of manufacturing. So they got to make the book.
Starting point is 01:24:49 They charge you for all that. They charge you for whatever. They have figured, you know, mailing, shipping, all that. So all that is in factoring to the cost. So you never really recoup the book. Now you can, the rights can go back to you, but because my book is in this 39th printing, it's never going to come back to me because they study winning off my book. It's still a bestseller, right?
Starting point is 01:25:10 And so what I did was I procured my rights to my audio book. I had to do a little trick on them. You know, I said, I had to put up a contract. They wanted me to write a contract. I told him I'd give them $50,000. I went to the meeting. There was Harvard lawyers everywhere, and I put the check on the table,
Starting point is 01:25:32 and I endorsed it. I put $50,000 on it, and I flipped it. I let them all see me to put the $50,000 on it. Then we looked at the contract. They read the contract. The contract said that the $50,000 would come from the future royalties of the paperback of Pimpology. They missed it just like I misreverting. They was focusing on the check.
Starting point is 01:25:57 Right. They think they're getting that check. Yeah, I put the check in his face. I walked out of there, right? They called me, said, where is our $50,000? I said, did you read the fucking contract? It said the same thing. They told me, read the contract.
Starting point is 01:26:11 I never forget that. And guess what? Everybody thought, oh, that's bad. That's totally legal. But not only is it totally legal, but the people are respecting me so much. And now I'm a literary agent for Simon Shuster. Right. I end up doing a Boosie book, you know, for six figures.
Starting point is 01:26:29 I did ice tea book for six figures. And that's just because that's the type of guy out of man. I'm a good criminal if I have to be. I'm a good pimp if I have to be, but I'm an excellent businessman. And, you know, Simon Schuster respect me. I make money for them. I created a system beyond that. That I say, okay, not only we're going to do Boosie book, we're going to do ICT book,
Starting point is 01:26:53 and we're going to do other books. My book, we're going to do the making of those books. So I actually hired a camera crew, and we went and we followed Boosey all around as he was making the book. We made it. They're kind of like a documentary. Yeah, so on all of them, ICT everybody. So now through the documentary, what that becomes, that becomes a marketing too. We're going to be marking.
Starting point is 01:27:15 It's coming out. The moves that just shows you, that's what that is. The making of the book. We've got to release all of those, and we're going to turn them into micro-documentaries. They're going to run like BMF, 27 minutes, you know. So you get actually four episodes out of one project. So total of four-time four-time four-time, you know,
Starting point is 01:27:36 this is what it's going to be. We're going to have four, six, eight, 16. We have 16 total episodes. Do you have, did you have these guys do their own audiobook? Well, no, Simon Schuster handled that. See, after I got them, they don't fall for that shit no more. I was the last of the Mohicans, you know what I'm saying? They, they slick now.
Starting point is 01:27:56 They, nobody, they give you $5,000. No, no, I was just wondering if, like, if, you know, if, like, 50-cent does his own. Yeah, they pay iced tea to do it, but Bussey never read. I think they get ICE a piece of money to read his book. Fibusi, probably, I don't know. It's a pain in the ass. I'm just wondering, I mean, I wonder how... I paid me a producer. I didn't read mine. Yeah, no, I can't.
Starting point is 01:28:19 Listen, you don't want to hear me read my book anyway. I'm a horrible reader. I've got me a producer to read mine. So, but I have 100% of that audio. I own 100% of my book. I own 100% of my publishing. So that's why I'm here to help these artists in the hip-hop fraternity show them
Starting point is 01:28:34 how to become businessman, you know, show them how your structure deals, you know, what the escalation clause, what is, what the de-escalation. calls is, you know, how not to just look at compensation, but also look at obligation on contract. You know, I have three lawyers in my company. I have two of them under $2 million retainer. You know, so we are a multi-million dollar company, and we do big business, you know, and we are the biggest thing in hip-hop currently. And, you know, I'm a former pimp. But guess what Malcolm was, too? He didn't know that, did you?
Starting point is 01:29:10 I have a picture of Malcolm X on my. Did you see it? Did you see it? I see it. I got the... You know Malcolm was a pimp, right? Yeah. Yeah.
Starting point is 01:29:17 So people, they get mad at Pimpin because he's the ex-Pimp, but they should take all Malcolm's pictures down. Right. If you don't like Pim McKin, if you hate Pimpin, if you don't like people, you should hate Malcolm X, because Malcolm was a Pimp too, but he reformed. People can reform. People can change. I think that that's the moral of this interview is that people should understand.
Starting point is 01:29:40 And people like you and I, you know, you're doing a positive thing with the podcast. We can convert our lives over. We are smart men. You were very smart men. You know, you did mortgage. You did real estate. You was extremely intelligent. You know, you just made one left turn, you know.
Starting point is 01:29:57 And my daddy used to say, it's 365 alligators in the swamp. He said, all it takes is for one alligator to not eat. And that's your ass. It says it's 365 days in the year. All it takes is for one prosecutor. or one police officer catch you on the 364 a day, and that could cost you your ass. So, you know, I mean, we made mistakes.
Starting point is 01:30:18 You know, I mean, look at Trump. Trump, do what the hell he wanted to do. You know, Trump, I mean, he, let's be real. If me and you did the same thing that Trump did, we'll be under the prison. Am I wrong? Probably. No, I mean, not to, not to shit on Trump, Trump, my man.
Starting point is 01:30:36 I don't have nothing against Trump. But I'm saying that, you know, You just said, and we both said, that because of our records, we wouldn't be able to do certain things. Now, he got 34 felonies, right? He's president. Yeah, but that's my point, though. My point is that we have a different standard, you know,
Starting point is 01:30:59 than other people, right? Right. But at the same time, we're intelligent. You know, we can do, we can both be president. You can be president, I can be president. We can probably run this country better than any. president ever lived, right? Seriously.
Starting point is 01:31:15 I like, no, listen, I'm not, I'm not knocking you because I'm smiling because you know, you know I lay in bed at night, just like you lay in bed at night, I do this and I do this. I've already laid it all out. But it's, yeah, but. No, but I'm saying, no, no, no point in tint towards our president. Trump is the president. We got to deal with it.
Starting point is 01:31:34 You know, we can't go against the president. You know, I mean, we might not agree with all his policies, but I understand. When I look at Trump, I look at Larry Fink, I look at Elon Musk, I look at the Google brothers, I look at Larry Ellis, all of these gentlemen, you know, Mark Zuckerberg, you know, they're no different than us. That's why I started my, Mark, I'm actually copying Mike. That's why I started Mark Zuckerberg. That's why I started my own social media site.
Starting point is 01:32:03 Right. I'm copying the record labels. That's why I started my own record company. I'm copying Gucci. That's why I started my own clothing line. You know, we have to think big, right? The same energy that we use for criminality we can use for positivity. Whether you think big or small you're thinking, right?
Starting point is 01:32:20 Yeah, listen, you know what's so funny? You did Johnny Mitchell, right? Uh-huh. And I was like, well, how did it go? And I said, I was asking about your story and stuff. He said, we didn't talk that much about his story. He said, I'll be honest with you. He said, he was by the end of the interview.
Starting point is 01:32:38 He said, I was like, and, uh-huh. He said, man, I was ready to be pimped. He said, he had me fucking, he had me mesmerized. I just started laughing. But, you know, it's a good mesmerize, right? Because I'm an experienced, 62-year-old man. You know, I have a great mind, and I mean well, right?
Starting point is 01:33:01 I mean, I'm feeding, I just fed 5,000 kids in Michigan through Artis, you know, gourmet food, you know, five-star meals. You know, we just gave 40,000. $1,000 for clothing out. We have a young man, Charlie Wilson, you know, Charlie Williams, who got picked up by the paramedics, and they didn't have the proper equipment.
Starting point is 01:33:24 So my attorney, Mike Harper, I sermon him to serve their family for free. We're paying for that, you know, to go to court to sue the city of Haynes County in Georgia because they were negligent, right? I mean, yes, you know, I was with us, I was in the game. But the real kid, man, I love my people. You know what I'm saying? I love people, period.
Starting point is 01:33:52 You know, I tell people all the time, I say, man, listen, I work with everybody. You know, an ex-convict like me that's Rob Banks, Rob Jurystow has no business doing business with Simon and Schuster. You know that, right? You know that, but it's got to be something about me that God gave me that allowed me to deal with these corporate sharks. They love me. You don't do three book deals with the biggest company in the world. You know, something I know I'm God's child.
Starting point is 01:34:28 No one can tell me that. People don't have to like me. Because whether you like me or you dislike me, I'm focused. I'm going to do the same thing. I'm going to get up every morning and I'm going to have the same program. I got a GPS, a good. Pimpin satellite. You know, that's what it is.
Starting point is 01:34:46 I pimping can. I pimps can. Every morning I can't wait to pimp myself. I'm my biggest hope. I can't wait to pimp on this hole right here. I love this hole here. You know, and I'm my biggest hope. And that's how I go.
Starting point is 01:35:00 Where do you want people to go to find you? Well, they can find me a real pimp can underscore on Instagram. They can also go to ATTFMag.com and join for free. Hip Hopaternity. They also can go to our new social media site, which is HHS Social, which will be coming soon. And if they want my book, then go to audible.com, type in my name, Pimp and Kent, and the books will come up. Hey, you guys, I appreciate to watch. And do be a favor, hit the subscribe button, hit the bell, so get notified of videos just like this. Also, we're going to leave all of Ken's
Starting point is 01:35:34 links in the description box. You can go in there. You can hit the link, go straight there, follow, Check out his app. Download the app. Buy the book, the audiobook. And once again, I appreciate you guys watching. Thank you very much. See ya.

There aren't comments yet for this episode. Click on any sentence in the transcript to leave a comment.