Matthew Cox | Inside True Crime Podcast - THE SECRET LIFE OF THE MAN BEHIND KONCRETE | DANNY JONES

Episode Date: February 3, 2022

Danny Jones ( Host of the Koncrete Podcast ) Shares his Story...

I'm not making it. What are you going to do? I can't be counterfeiting driver's license. It's not a real driver's license. We're going to put on there on the back of it, like not a real driver's license. This is an NFT. I feel very apprehensive about this entire.

We'll get your Pete probation officer to sign off on it before we do. Just say, hey, it's an NFT. Okay, we're making money here. Austin, how do you feel about that? Yeah, Austin, I can see Austin smiling. Just tell her Gary V. I feel like that's a charge. I feel like I'm going to do this.

No, Gary Vee does it. We can do it. All right, we're on your podcast. Okay, so is this one on? All right, so I'll just do the, Hey, this is Matt Cox, and I'm here with Danny, and we're about to do, we're going to do an interview with Danny and talk about his life and his childhood

and just what an interesting guy. And from childhood all the way through to current events. So check this out That wasn't very energetic But that's fine That's all they're getting Thanks for having me on your show Matt Sure, no problem

How you been? I've been great How are you? Good, thanks for let me be here All right So Yeah, so where were we born? Where was I born?

Seriously, that's how you're going to start this thing off? Of course Were you born in Florida? I was born in Clearwater, Florida Nice Mm-hmm. Nice. Born and raised here, never left.

Well, I mean, so you've left a little bit. You've never lived anywhere else? Never lived anywhere else, no. Okay. Where'd you go to school? I went to Seminole High School, which is a little school about 10 minutes away from here. And... Are we in Clearwater?

We're in St. P. No, yeah. We're in, we're actually in Seminole right now. Okay. So it's the same town that I went to high school in. All right. um and uh i went to a community college for a year and a half or yeah about a year and a half and i dropped out uh about a year and a half in because drugs and alcohol and girls and stuff

i was more interested in that than learning right when did and so what were you going to school for anyway i wanted to go to school for film it for uh to for filmmaking i wanted to go to uh i originally wanted to go to UCF, I applied to a bunch of different film schools, and I actually knew a guy who went to UCF, he made the Blair Witch Project, and he wrote me a letter of recommendation. He was, like, one of the most, like, one of the top guys that came out of UCF and, like, became successful. He made the Blair Witch Project, which cost him, like, $30,000 or $40,000 to make, and they made over $100 million.

Yeah. That was a great film. Yeah. And, um, I wonder if anybody even knows what, you know, like, the whole, the advertising for that, and the whole thing was like. genius at the time yeah yeah yeah yeah never been done like they were the first ones to do that it was it was amazing like people really thought they were going in they were seeing like some kind of a right found footage right and then that that kind of like spun off into that the whole

paranormal activities uh the paranormal activity movies you know there's like there's probably like six or seven of those that they ended up doing oh okay I didn't know that but so he gave you a recommendation yeah he wrote he wrote me a recommendation and everything but my grades in high school weren't good enough. That's why I started going to, uh, I started going to community college just started like get better grades and like get like the basics down. I had to go there for two years. Um, and I actually did a little film class in community college and I hated, I did not get along with the teacher at all. Um, it was just like trying to follow their rules and stay inside their boxes just wasn't for me. My mom really wanted me to go to college in my whole life. She

really pushed it. She was a college teacher. She got her master's degree in fine art. Nice. And, uh, so, she was always pushed me to go to college, which I think that was kind of one of the reasons I didn't want it. I ended up not, I never really wanted to go to college because I was pushed so hard to go to college. Okay. So,

so you dropped out, what did you start doing at that point? Like, why did you, I understand you're saying you dropped out just, you know, whatever, you were partying or whatever.

But I mean, what was your plan? Like, you dropped out. Did you think, hey, I'm going to go work at FedEx? I didn't have a,

I really didn't have a plan. I worked construction for a while. I had a couple, I had a lot, like a lot of friends around here who, had successful businesses I knew a guy who had a really still has a very successful painting company

and I started working painting I was like painting condominiums like new construction me and a bunch of my friends were just doing that every day you know working on a fucking job site on a construction site every day for a while this was probably when I was like

I want to say like 17, 18 years old something like that and eventually I started doing that. I worked at a pizza place for a while. Then eventually I got offered to, um, well,

I'm missing a big chunk of the story. I was like, throughout that time, I was like always making little videos with my friends. Like we were always like making little sketch videos or like funny little commercials that we thought were funny or like skate videos and surf videos. Um, I had a couple of friends who were professional surfers.

So I would always like travel around with them. and film where we would go and, like, make little surf videos for companies like O'Neill. And they were, I mean, these were, they were actually commissioning you to, to, like, were hiring you to do it, or you just did it because you thought this would be fun. Well, I started doing it just because it was fun because I knew these guys. And, you know, at that point in my life, surf videos were huge. I would spend all my downtime watching surf videos or skate videos. So I started to try to make surf videos and skate videos with my friends.

and then eventually I got one of my friends parents like dads hit me up and he was fishing in an ESPN bill fishing tournament like a big marlin fishing tournament for ESPN down in Puerto Rico and they called me like hey do you want to go film on our boat for ESPN they're doing a show I'm like sure yeah I have a water housing and everything and I ended up hopping on my buddy's parent my buddy's dad's plane going to Puerto Rico and going on his boat for this bill fishing tournament and he was like they were catching blue marlin off the back of their boat and then I would jump in the water and film while they'd pull the blue marlin up into the boat and sometimes like sharks would come up and bite the fucking marlin in half it was fucking crazy and he were in the water and yeah and I was in the water like filming this while these fucking marlins were getting mauled by sharks and getting pulled up into the boats and that was like my first professional job with a video camera like filmmaking

And that was before you went to college? That was a teenager. That was before I went to community college, yeah. That was like late high school days, I think. Late high school, maybe like right after high school. Okay. Yeah. So then you went to community college, didn't work out, got out.

You started doing construction and then what? Yeah, I was doing construction. Then I started getting more and more jobs. Like I started getting commissioned by like MTV and various, various like TV TV networks that were doing reality shows like during the whole reality show boom like when reality shows first started taking off

and there was like the competition shows Yeah they're not they're not contacting a kid Yeah they were contacting me They're emailing me directly I had a website back then This was like I had like a little website So you're still out there

You were still trying to get gigs I was still hustling Yeah I was still working construction Okay Yeah I was still like going off and doing these projects You know like going and filming for ESPN and I was doing my own stuff, posting my surf videos on the internet. This was like the very beginning of YouTube, maybe, maybe even before YouTube.

And I was posting my videos online on my website and promoting myself as like an independent filmmaker and like a commercial filmmaker or whatever. And I started getting emailed by companies like MTV to help be like a camera operator for a reality show that they were shooting in town or something like that. And I kept doing more and more of. the fishing stuff the fishing tournaments document stuff for ESPN um and then that ultimately ended up in me working for another friend's company he had a company it's called DuPont registry it's like one of the biggest it's like auto trader for rich people yeah it's like auto trader for rich people and me and my friend Steven basically started the that was like when companies decided they first needed to do social media like when a company would say oh

oh, we need a Facebook and we need a YouTube. So, like, me and my friend Stephen created a YouTube channel for his parents' company, DuPont Registry, and we started creating all kinds of content for the YouTube channel. In the mid-early 90s? No, this, no, no, no. This is probably, this was like three or four years before the first Dolphin Tale movie came out.

So you can find out when the first Dolphin Tale movie came out, and it was like... That you mean early 2000s? Four years before that. Yeah, probably never in there. why because in 90s you were what time so probably like 2006 2007 was another starting doing that um and then i started then i got offered to work on the dolphin tail movie the first dolphin tail movie which was filmed in clear water um dolphin died recently yeah he just

yeah winter just died yeah i heard they actually just spread her ashes out and into the golf so sad um yeah so i worked on so i did the dolphin and tale movie and that was like a five four to five month ordeal like that was four to five months of me just doing that every day waking up at fucking five o'clock in the morning and going to the set and and you know I was a PA camera PA so I was set up the camera as I was learning about like working with all these big giant 3D red camera rigs um and that experience was an experience of a lifetime like that was such a learning experience that was like me going to college basically for film. And it also taught me that I didn't want to be in the film industry. It taught me that I don't

want to work in Hollywood and I don't want to work on films because those guys are basically they're paid very well, but they're essentially one of the guys, Mickey, who was a, he was a camera operator on that movie. A term that he used to call him and everyone on the set was they called themselves Carnies with dental plans because they have families, they have kids, but they never see him because they're always jumping from movie to movie to movie. And this, you know, he would jump from the dark night. He filmed the dark night. He jumped right from that to dolphin tail.

And then he, you know, then he would go to Pennsylvania to film a movie. Then he'd be in New York filming a movie. And he would be home like two weeks out of the year. So that experience, I mean, that experience was like, it reminded me a lot of working construction because it was like working on a construction site. And the same thing. Yeah, walking talking to people running, running this to there and getting this done. And there's a schedule you got to follow.

And, you know, a lot of moving parts. It was a lot of like construction. And what, you didn't, you didn't like that aspect? Was it, it was, it was, was it only the part where you're saying, because you're going from, you know, one set to another set around the world? Or is it, yeah, well, like. Also, you didn't like the having to be on the schedule. I didn't, what I didn't like about it was like,

that doesn't seem like it's creative. It's not creative, but there's, there's so many people that, you know, it's like a colony of ants like working to build something. You know what I mean? And there's so many moving parts. There's so many different skills that need to be on a movie set to make something happen. Like there's the electrical crew. There's a giant electrical truck of 20 electricians whose only job is to make sure all the lights are working.

Right. You know, then there's the higher, you know, the very top of it is like the producers, the guys who fund the movie. Then under them you have like the director, the director of photography. Those are the guys that make the most money. Those are the guys that get to be creative, really. Right. Within it, to an extent. To an extent, right.

And there's really no guarantee. I mean, you know, your whole career. is predicated on, you know, other people liking an idea or other people, you know, thinking something is good or wanting to use you or knowing you. And there's just so, there's so many people above you making decisions that you have no control over. Right. Um, do you hear that? Austin, do you hear something? No. I don't have anything on. Are you going to edit this? What? Oh, I don't care. Oh. It's weird because in here I hear it. listen oh i hear it it's something out here yeah i can hear that i was just tuning it out

that's always in the headphones oh is it it's the it's the um ac but you don't hear it i can hear it yeah i just i'm saying when the tape comes oh no no no no oh okay weird it's weird okay i'd never notice it before yeah it's never paying attention before i guess um okay so finally paying intention so all right um all right so you were doing that for a while i mean i i never really tell all these stories i don't reflect on this very much i know i i i that's what i was saying you know earlier was uh yeah what made you want to do this matt cox yeah so uh you had sent me a video of a you had shot a video danny had shot a video for a jewelry store and he'd altered part of the video and shot it and sent it to me and it was whole i just thought it was

hilarious like totally came out of nowhere and we'll show the video and it was just it was hilarious and then i showed um i showed jess and she was like oh my gosh and i said this is dandy she's that's totally his sense of humor and and i was like yeah i said you know i said look at some of these videos i was showing you know i was no i don't think i showed her the videos i showed a buddy of mine the doctor i showed him some of the videos i think i sent him a couple and he was like man these are hilarious and then I sent some to another buddy of mine and he was like all of them are super funny and I was like right there he said but he's got serious videos too but a lot of him he's he's funny and then I was talking to Jess and she goes you know I think Danny is more interesting

than you people realize by watching those just the interviews and I was like what do you mean she said because all he does is sit there and go right right right okay so then what happened all right I said she said so you don't really get a feel for his personality and I was like no I said you do I said if you watch if you watch a life for sale and she goes well I've never seen those like I don't know what that is and I was like and I was like yeah you know I said I said you ought to interview him she was he might he's probably she's probably interesting I said you know he's he does have some good stories like I've talked to him and he's got a kind of an interesting life I said like I assumed he went to film school so it turns out he only took a few classes and dropped out I said there was you know like I was going through different things and I said there was you know like I was going through different things And she was like, yeah, she said, because I don't think anybody's ever really knows much about Danny. And I was like, yeah, I said, I don't know. I said, ah, he's not going to do it. He won't do it.

And she says, we'll text him. So I texted you. And you came back. You said, yeah, sure, whatever. So, yeah. And we were supposed to go to my place and do it. But I came here instead because you had another podcast. And so this was easier.

Well, I'm flattered. Thank you, Jess. Yeah. So, so what happened to the point? So at what point did you get, well, I guess at the dolphin one, right? Well, you got to the point where you didn't have to work construction anymore. Now you can just. Yes.

Well, after the movie ended, that's what I started to like venture into creating content for TV myself, like pitching my own concepts to television. I had a couple friends in various businesses. one of them who owns a chain of pawn shops throughout the Caribbean and this was like right when pawn stars blew up the pawn star show

right and I had like I had preview experience experience working in television did you do a life for sale on that guy was that guy on a life for sale? No he wasn't no okay so my friend Chad he owns a company called

cash whiz and they have like dozens of pawn shops scattered throughout the Bahamas the Caribbean Barbados Antigua. Okay. Camin Islands. And I was like, that'd be a fucking sick travel show.

Like, where we fly... Because a kid, I mean, he flies... At that point, he was like a kid in his late 20s. He was hopping around these little planes from island to island, managing all these pawn shops, dealing with all these crazy Caribbean people, eating fucking awesome food, diving for treasure, swimming with sharks. And, like, I was like, let's go do that. Let's go film it for a couple weeks and try to, like, see if we can package it into a show and try to pitch it.

Right. And we did that. We put together an entire crew, went down there for a couple of months and filmed in various eyes. We filmed on, in Nassau, Cayman Island, the Grand Cayman, and a few other spots, and set up all these kinds of things that we shot. And we packaged it, worked on it for a while, and we pitched it out to a couple really big TV networks. And nobody wanted it. You know, it was a fucking awesome. It was a sick show that I would watch on YouTube, even if it was just on YouTube.

I would watch it. Something that I thought that was great. and everyone, you know, we liked it, but essentially after the episodes now, there's still, I, like, re-edited a couple clips from it and put it on YouTube. And I also tried to, like, repurpose it a couple years ago. And it's, it's on, it's an episode. There's one video on the concrete channel right now. It's called Fast Cash.

I kind of rebranded it as Fast Cash. There's an episode where we go to one of the Bohemian Islands for a day. Maybe that's what I saw, because I could have swore I saw something, about a pawn shop or something. I thought it was life for sale. And that, anyways, that show right there

consumed a few years in my life. And after pitching it and getting less, you know, striking out, it was just like such a letdown. And then, you know, there was multiple projects like that

that we pitched around to various TV networks. I mean, we were meeting with like, you know, Gurney productions, big production companies that were like Gurney was producing

Duck Dynasty at that time. Okay. And then that led to the whole Ben thing, you know, how I met, I met Ben. then we started, you know, how did, how did you meet Ben? I don't remember. How did I originally meet him? I met a, my friend, a friend of mine who owns a bunch of restaurants around the

area. He, uh, introduced me to him. I met him at his birthday party, his 50th birthday party at one of his restaurants. And I was like, hey, what's up? And then, uh, we exchanged numbers. And he owned at that time a, he partnered with Hulk Hogan to build this like restaurant night club in Tampa and they were trying to promote the restaurant and they were trying to do a show about Hulk Hogan owning a restaurant Tampa that's how that's how I met him and uh I went met with him a few times and you know he had this big real estate business we were we were like doing some preliminary interviews back and forth see if there's anything there and uh met with him and Hulk and did some filming with Hulk and um we pitched that whole show we had a

They actually had a few bites on that, but, you know, there was nothing that was, like, lucrative enough for Hulk to really attach on to. Because he just got off of, you know, he just finished doing Hogan's knows best. Hogan knows best. Right. Which was a super successful reality show back in the day. For his anticipation of what he should be received. Exactly.

Exactly. It wasn't enough for him to be interested in it. And anyways, the, our relationship started there. I started, we started doing, like, some fucking incredible commercials that I'm still super proud of, funny commercials. We did with Jimmy Hart. and Holt. Can we watch them? Yeah, yeah, they're all on there.

We can watch any of them. All right. Can you put like, and Jimmy Hart's what? He was a wrestler, right? Or he was involved in, it wasn't a wrestler. He was involved in wrestling. He was Holgan's manager. He started, he started wrestling early in his career.

This is Jimmy Hart. Anybody who knows Hulk Hogan knows who Jimmy Hart is, he's a mouth of the cell. He's legend. So like we would have the story behind like this one. This is a corny ass commercial we did, but intentionally corny because one of the lawyers that worked for Hogan's Beach,

the club and the rest of, restaurant was like okay we have this event that we're trying to promote okay and we got to we got to let them know there's going to be free drinks after this hour dinner specials all these things they gave us like a laundry list of specials and like like you know things they wanted to bring people in for and they wanted all them to be listed on the commercial and we're like how the fuck do we make a commercial that's good that lists all this bullshit right so we ended up doing shit like this can you make go to the whole screen yeah Can you hear it?

NFL tickets Sunday night football Every Saturday every Saturday Get you hit NFL tickets Sunday night football Lager league baseball A 12 foot projection screen

$2. $3. $0. $0. $0. $0. $0. Every Saturday night

Not proper music Live DJ Let's special tap a bay is only Saturday night there, Marty. We're also giving way a fifth on a week.

so it was a fun one that took us a couple hours to do but uh there's there's a dozen of them like that you can go to play the one yeah what about the one yeah with the uh shoot the uh roller skater this one's epic this was for a Halloween party can you turn this up or yeah yeah crank the volume up way louder on the TV Austin um this was for a big Halloween party with a bunch of like EDM techno artists and the idea for this

was to just make you know the saw movie with the little saw character wheeling out on a tricycle and have Jimmy

you know talk about all the specials you know I want to have a party on Thursday on October 31st and I'll get to beach there will be a costume

new contests there will be cash prizes given away drink special dress up or die make your choice baby oh Jimmy jam

I just saw him like two days ago What about the one with the um skateboarder I mean I mean the the chick on the Oh yeah Keep going

This one Nice buns Yeah. So this was one we got like free, we got like 100% creative freedom on this one. This was just like a Hogan's Beach commercial. No bullshit events we had to promote or anything. Nice buns, brother. Jimmy's got a beautiful dare

Jimmy's got a beautiful derrier. So Alright, so this was the start of that But you've done a bunch of other videos too Yeah Like you've done it for Land Rover for um oh shoot who else um

Land Rover I saw the Sprite one Land Rover was a big one Sprite was a big one The Sprite one never got They fucking shut it down We didn't they didn't use that We did one we did

I don't know why We did one for Snickers Zippo I've done commercials for I can't even think of them all right now Dozens of them for DuPont Registry We've done videos for Rolls Royce Lamborghini

Show the Sprite one. This is Danny with total creative freedom. This was very early life. This was actually for a contest. So Sprite would do this contest. They'd reach out to like 20 filmmakers. And they say, this is our new creative campaign. This is our new tagline.

You know, give us a 30 second commercial concept that'll go viral. Because this was like the beginning of when they went on everything to go viral. You know what I mean? before algorithms this is me and my brother and my and my friend my friend Nick he's jacking he's jacking off to himself in the mirror I don't know why they felt that was inappropriate. No, me neither. It seemed like that would have done really well.

They wanted brutal honesty. I gave it to them. Right. So what about, so tell me the story about the jewelry store. The jewelry store. The jewelry store is one of my, this is fast-forwarding way later. I have a client, I had a client that was a jewelry store, a pretty big jewelry store in the Tampa St. Pete area, and every year they would commission me to create a heartfelt commercial,

branded commercial about their jewelry business. And it was always about a love story. You know what I mean? And so I would spend a month, about a month, you know, writing and producing a commercial to air on television and the internet. And in this particular case, I was sitting at a restaurant with one of my friends, another one of my, another one of my friends and client of mine. And I was, this is when I was, like, still trying to come up with the creative for this commercial that I was working on. And, you know, he's like, he's like, tell me what it's about. So I told him the concept of it. And he was like, oh, my God.

He's like, this would be so fucking funny if you did this. So he's like, change the ending and do this, this and this. And I'm like that is fucking hilarious But like that's gonna take so much time and money He's like I'll pay for it So he literally paid for us to get a permit to go to the airport And pay all these extra actors and do all this extra shit And this version of the commercial ended up being

Ten times better than the original one And this is the version of the commercial that Your client didn't know was coming They had no clue this was coming And so you what you went into a meeting with a few people? So yeah after two months of going back and forth and creating the commercial them approving the creative um me producing it i i i see have a screening in front of all of the employees and all the owners of the jewelry store right

and they think they know what's coming this is like this is like right they've been approving it right they've been approving it all along the way so this is like this is like the first premiere the screening of it in front of you know there's probably 15 people there and uh they're all excited it's probably like 9 o'clock in the morning and we're in the lobby or in the showroom of their jewelry store and i have this on a big computer screen and i'm playing it for him all right you gotta play that i played the uh the x-rated version first played this version that one that's it you have to blur the name of their company out don't show that don't show that i didn't even see the name of the company it was on the screen oh how far in are we about 30 minutes in

make a note all right tell colby so she's getting called off to like so she's getting called off to like deploy somewhere right in the in the military loves her dog her golden retriever. She's leaving Tampa Airport. And now the husband and the dog are home alone.

Holidays. I'm trying to narrate this for people only listening. I don't know if you have it on audio. Now he's picking her out from the airport. Uh-oh. King Kong. home. Oh,

shoots the dog. Shoots himself. You're going to have to block out their logo. Yeah, I just sent Colby a thing saying 30 minutes in, blend or blur. I put 30 minutes in. Just block it out.

Yeah. We'll blur the name of the jewelry company. Yeah. On the title and on the end screen logo. So what did they do? So they see this. Yeah, they see it.

And it was just total silence. No one said a word. I was like, look at it. I'm like, hey, what do you think? Like, good, right?

No one laughed. No one thought it was funny. And they're like, they're like, they're like, and I was just like, okay, no one was interested in even comment.

They're like, what the fuck was that? Like, and then once I showed him the real version of it, they kind of lightened up a little bit like, ha ha, that was crazy. How did you do that? I told them the whole,

what I just told you. Way too conservative. For them. Yeah. They were way too, I'm sorry, they were way too conservative to find it comical at all. Yeah, totally. Yeah. But it was 10 times more fun to make that.

Oh, I'm sure. I mean, it was so much more fun. We shot at Tampa Airport. We had a fake gun. We were filming it in the parking garage of the airport right above, like one of the main terminals. And we were just sitting there. And we had like these big packets of blood. We had a fake gun.

We had my brother with a blood splattered all over his shirt. And a cop. rolls up on a bicycle who's your is your brother the guy with the gun he's the guy shoots himself yeah oh really yeah okay and um the cop rolls up on a bike and he's like what are you guys doing i'm like oh we're just filming a commercial he's like do you guys have permission or a permit i'm like yeah i got a permit i pulled up an email on my phone from like uh department of transportation because i had like a legitimate permit to film at the airport but i didn't there was nothing about a fake gun or anything like right right and he's like i flash it to him looks at it for two seconds

like okay carry on ride this bike away um that's fun wow uh so So, okay, so back to life for sale. You started shooting life for sale. Well, so we were shooting the, we were shooting the stuff for Hogan's Beach. So we were shooting all kinds of commercials for Hogan's Beach and doing all kinds of stuff like that. Obviously, you know, Ben has the whole like real estate thing going on and I thought that was more interesting than the real estate shit. Okay, then the Hogan. Yeah, so I started like shooting that kind of stuff.

I mean, obviously he's fucking great. personality he's a fucking character he's a great character yeah so that turned into a whole that was like a six year thing of us of us just trying to get it on tv like we were just trying to shoot it package it and pitch it to tv networks and i was flying out all i was going everywhere new york california uh i don't remember where else where went uh Miami pitching this to production houses and to networks right and that was such a long process and such a At the end of the day, like, no one bought it. It was a letdown.

And that was the ultimate catalyst. That was, I had to make a decision. I was like, you know, fuck this. I'm going to start packaging all of this myself. I'm putting it on YouTube. That's when I started, that's like when I started the concrete YouTube channel. Okay. That's what I started.

I still, I had already started the TV. I had stuff on there, but like commercials and stuff. But like the first time I actually started like actively posting content for YouTube. You know what I mean? Not just as like a portfolio. Right, right, right. And that's how life are still. got created. And, you know, that wasn't even that successful for a couple of years. It was probably

two or three years. No one watched it. I was spending a lot of time on those videos. You know what I mean? And I had already spent five years before that shooting a lot of it. Well, you had, so you have the videos already. Yeah, I had all these videos and I had spent hours and days and weeks and months editing and and waiting, waiting by the phone for a fucking one of these production companies to call me back, emailing them back and forth. And it was just, you know, you're ultimately, you're ultimately, just you're in the hands of these fucking old TV executives and they're advertisers and all they care about is advertising revenue i mean i'm there right now it's it's the we're super excited we're gonna tell next week we have a meeting with our team this is the first

on our agenda then they talk to them then they come back and they have a slight well have you thought about doing this and hey we're going to talk to bob next week and then and then we have another we're very excited about this and we have our meeting uh in two weeks from now we've talked to jimmy and it just goes on and after like six months you're like yeah how does anything get made circus dude it's such a circus yeah like how do you guys do anything no wonder it it costs so much money so yeah i mean i can imagine actually having a finished product it must go on forever yeah it's a joke like just the idea goes on for three six months before you nobody wants to say no either

it just keeps going it's just they have these production companies they have all these concepts they get people to sign their rights away to shopping agreements they're like sign a six month the two year shopping agreement

and they have a shelf that all these fucking projects sit on where they have shopping agreements and they go out and they meet with the networks they pitch 25 shows to them no no no no yes maybe yes maybe no no no no and they keep going on the list

until they run out of networks and then maybe someone will change their mind down the road. And then the whole process involves editing too. So these networks give them notes. We don't like this. Maybe if you change this, this and this, maybe we would like it in six months. So they'll give me notes on what, okay, this network wants these things changed. This network wants these things change.

That network wants, you know, all this. So I'm making multiple edits for multiple networks. For nothing. For nothing. Right. For hopes and dreams. For hopes of getting. a show on TV. And that's, you know, that's what, that's where I lost interest and hope in,

in that industry and started just creating content online. What's so funny is that like to get your first show on, well, I guess you're the production company, so it'd be different, but like to get your first show on air, like honestly, you probably make more on concrete on all those shows put together. You know what I'm saying? And run them, you know, probably close to it. I mean, it depends on how popular the show is, obviously. But I mean, you don't get, you just don't get a ton of money right away for a first show. Maybe if you've done two or three of them, now you can start demanding.

Right. But once they start ordering more and more seasons and more, more and more episodes, then you can start getting more money. But still, there's so much shit involved. So many papers, so many contracts and agreements.

Well, and people having notes, we don't want to mention this. We don't want to say, can you redo it so you don't say this? Can this person not be in it in the shot or what? What do you mean? They're in every shot.

Like, what are you talking about? You know, it's delusional. Right. And shit like life or stuff, shit like deck hands, all these other documentaries I did and everything else. I can just do whatever the fuck I want. Right. And post it.

And if people like it, they like it. They don't. We had this talk the first time when I did the concrete the first time where you were saying, you were like, look, it's just so much better to just do it yourself. You can do whatever you want. You enjoy it more. You're not working for somebody else. You were like, we weren't talking about life for sale in general. You were just saying YouTube in general.

like it's just better to do it. You like doing YouTube more than anything else because you can do whatever you wanted. Right. Or at least shooting your own stuff. That's what you... Yeah, the hardest part about it is just the discipline and getting to work.

You know what I mean? Just doing your work. There's no one telling you what to do. That's the hardest part. Like there's no one saying you've got to be here on set at this time or you're fired. Right. You have to have the discipline to make sure that you're doing

XYZ every week or you're doing this many podcasts a week and you're doing this many podcasts a week. and you're accountable for it yourself that's the hardest part about it right what do you do you do one podcast a week i do two i do one to two a week yeah and then you also had the clips channels which you cut them up and put the clips out yeah yeah we got some couple people who run that clips channel and they take all they take them and cut them up into smaller pieces just like everybody else says um so back to so basically you did the life for sale it just didn't it after you realize okay this is i'm not i'm not putting any more time in yeah how long did you

continue to run it. We ran until 2019. It became success. I think it started to like really pop off in 2017. That's when it like first blew up. And then 2019 is when we stopped, when I stopped being involved in it. And,

and then Ben just kept doing it himself. Yeah. So what, what happened with that? Like as much as you can, I mean, I don't know what you can. Just like,

it's just like anything, you know, it's, you know, when something becomes successful, everyone thinks that they're responsible for. and I was honestly I was I was kind of tired of doing it and you know Ben wanted to do it by himself and I really wasn't interested in it I wasn't interested in doing it anymore I wanted to do different things I want to do the podcast I wanted to do stuff like deck hands and um you wanted just to do that one for you to basically run this he wanted to do that right he wanted somebody who was going to be focused on that which is which is fine I would probably honestly if I was in his shoes I would have done probably the same thing I probably would have done exactly what he did right um Um, so yeah, so that's, then he started his own channel and he went that way.

So yeah, we both went our, when our, when our, when our own direction. Okay. I just saw him the other day. Okay. I had a funeral for Mike Bonas. It was another good friend of, he was a guy who worked for him for a while. I was like, a financial advisor, a stock market guy worked on flipping houses for him and managed a lot of his properties and I became really friendly with him.

I talked to him a couple times a month over the past. And he died? Six years. He just passed away. Yeah. Why? What happened? I don't know exactly what happened.

something happened where he had to get rushed to the hospital and some sort of, I think it was kidney failure or liver failure. I'm not sure exactly what happened. I didn't talk to. How old was he? He was, I want to say he was in his 60s. I don't know for sure. But we went to his funeral and I saw all of them there and it was sound like, yeah. I don't like hearing that. No, it sucks. So, but yeah. Okay. We all have had to, we all lived happily ever after yeah so that that is the like that's a very benign version i guess that's but that's i guess that's something i'm going to get right yeah yeah we can't get too far into the weeds i ultimately i ultimately sold him the show i sold him the rights to it sold him all the episodes

okay he published him and and he's still putting him out yeah he still put yeah i think i don't know is he still put him out i i don't know if he dropped him all at once or if he like if he did a slow drip or whatever but i'm i think he was slowly putting him back out I don't know why I think that maybe somebody said something in the comments I don't know I haven't watched this but he does have his own channel right um yep and uh so so at that point you started doing just but you were already doing podcasts with him yeah and then so that basically kind of transitioned into he's gone and you started just doing podcasts with just yeah regular guests podcast with everybody actually right after that was when I did the first podcast with you that went got like millions of views

yeah yeah you and because I remember I was I was had just gotten out of the halfway halfway house You had been answering questions for me. You called me up and you said, listen, man, you got to come do the podcast. You said you were going to do the podcast. You got to come do the podcast. You said, I haven't put a podcast out in like a week or so. It's like somebody had, for some reason, it had been a period of time. You're like, I need somebody to come to.

You said, and I was like, oh, man. Well, I had somebody scheduled for that. I think it was a Thursday. I had somebody scheduled and they called and they rescheduled last minute. Right. So I was like, fuck, we need to do. We need to drop a podcast this week. What are we going to do?

It's like, I got this guy been email. Matt Cox, let me just call Matt Cox, see if he wants to do it. I'm like, hey, can you come do it? Yeah. Yeah. And I thought, and I thought, and I, and I, seven, the rest is history. And I thought, I, I, I, I didn't know anything really about YouTube. So I remember I looked at it. There was like, you, I saw a couple of videos and, like, one had like, seven thousand views and one had like five. And I was like, oh, nobody even watches this channel. Like, nobody's going to watch this. I'll go do this. No problem. Nobody's going to see this thing. Because I didn't look very far, or I would have seen, you know,

half a million, 800,000, 700,000. I just real quickly, it's like, oh, no, okay. And I didn't understand subscribers. I didn't understand really how YouTube worked exactly. Right. And so, yeah, I showed up and it got like a million views in a few months. That was crazy as fuck, wasn't it? Yeah, and I kept texting.

It was like, bro, this thing's got like 100,000 views. It's been like a week. Like, is that good? You're like, bro, it's blowing up. And I was like, what does that mean? I don't understand. And you're like, it's, I'm telling you, it's, it's. Were people like emailing you or like hitting you up?

Real quick. Well, yeah. Within a few weeks, I started getting emails from people. Like, people wanted me to come have lunch. They wanted to, you know, they wanted me to do a speaking engagement. They wanted me to, these guys flew me out to Puerto Rico. You know, I got flown out to California. I got flown out to, next thing you know, people started contacting me and wanting me to do stuff.

And, or just meet me. And they were paying you for this? Yeah. Yeah. I had to get permission from my probation officer to go to Puerto Rico. I started having to get probation. She's like, what's going on? I'm like, I don't know.

But this guy's going to pay me $1,800. All of a sudden I got speaking engagements all over the world. Yeah, these guys are going to give me $1,800 to have lunch with them. I'd like to have lunch with them. And she was like, all right, I guess. Yeah, you can do that. Can you get me a letter? Yeah, I can get you a letter.

So, yeah, that worked out pretty good. That worked out great for me because, I mean, literally, when that happened, I was doing paintings for, and looking for a job. Like, I was looking for a regular job. Like, I'm ready to go do something. just to try and make ends meet I was living in someone's spare room could barely make my bills

I'm ready to go get a job working 40 hours a week I didn't want to that's not what I wanted to do but I was like yeah I gotta do something and then things started popping off and then what like a couple weeks later I did another one that one got like five six hundred thousand and oh yeah that's right

then Vlad called me then valutainment called me then next thing you know other podcast started saying hey we'll fly you out we'll pay you this much money to come on the show and just do the show it wasn't much money but I realized then the exposure is going to turn into something selling books right right and it did that's the like the ghetto white boy like all of that came from from this show well from

from concrete doing that concrete episode crazy how that shit happens huh yeah that's insane just on a whim that happened oh yeah because listen right now I'd be I'd be selling used cars or working at FedEx or something like that probably I mean I'd still be trying to to you know to do the stories like I'd still be doing that, but I don't know that they would have gotten any traction at all from that. That would have, like now, I don't call anybody. They call me. Like, I'm not out there making phone calls, which is what I had planned to do was start making phone calls and trying to get in contact with this producer or this, but I never had to do any of that just because of the show. So it's, everything's working out, you know, good and it's all because of, you know,

I hate to say all, but it is all. Yeah, but you follow it up. But it is. You really made it happen though I mean well I mean at least I had the material at least I had the the stuff like I'm saying well I had some good product you know but yeah right but you know that you had the motivation and the and the discipline and the determination to keep following up on these things keep doing more podcasts keep making more stories keep coming back you could have just like came on here once and then never came back but you came back yeah fucking 10 times and then some yeah that would been stupid um yeah but plus it's good so like we have a good dynamic and and we're good you're all right and I'm all right

yeah um anyway so what okay so now you're you're doing this but you're still making commercials they're still doing commercial hey wait can can you show the um the uh the range rover one can we show that one yeah yeah let's see the range rover one range over commercial i think that was right after dolphin tail i got that commercial okay I like the range rover one

I mean they're all it's crazy this was uh so this this actually right here this was like the pitch commercial to them they bought it then they flew their executives down from new york from land river usa to come like do a new version of this to be aired on national tv so i had like all of a sudden i had these like big wigs from land river usa down here like looking over my shoulder shooting a new version of it which didn't turn out nearly as good as this one okay I don't know. I don't know.

I don't know. Thank you. The all-new certified pre-owned warranty from Land Rover. Know who your car's been with. Love that one. Classic. So, all right. So let me think, let me think about what else.

I mean and you're still you're still doing commercials every now and again okay not a lot I'll do a I'll do maybe one or two a year well what are you doing now just the concrete just concrete podcast I got a couple clients I work for I got a couple clients that uh of the ad agency that we do like year long stuff kind of like you know I've been working for for a long time a couple big companies that I work for I'm like their ad agency oh okay concrete is the concrete is actually the agency right exactly that's what concrete this kind of moved off of that we're responsible for like the I'm responsible for like the creative of a few big brands um that I've been my clients for years other than that like one off

commercial jobs I'll do like maybe one or two a year like if they come to you right if I like yeah if it's worth it you know what I mean if I like it if they like my if they like me and if I like them and you know it's worth my time then I'll do it but most of my time just spent doing this all right so I'm trying to think other other things that people might be interested in so you're married I'm married. When did you meet your wife? I met my wife like 12 years ago.

How old are you? I'm 34. Old. You don't look 34. An old fuck, Matt Cox. You don't look 34. You look late 20s. Thank you.

So, met the wife. You have a baby boy. Met her at a bar. Met her at a bar. Nice. Strip club? No, not a strip club. That's where most romance is to start.

me. Yeah. Unfortunately, no, I unfortunately to meet her to strip club. I just met her at a beach bar. And, uh, 12 years. She went home with me that night. And, uh, she doesn't watch this. And, um, yeah. And then we stayed together for on and off a little bit for 10 years. We finally got married a couple years ago. And you have a son? Yep. Two year old. And, uh, and, uh, and, uh, Okay. All right. All right. I didn't mention my parents were divorced when I was really young. No. Yeah. My parents got divorced when I was like three or four.

So I had my mom, my dad, were, they had my dad's really good friend. My mom and dad were a couple friends with another couple, and they would race sailboats together. Like they would go to all these regattas around Florida, and they would race hobie cats. And my dad, ended up leaving my mom they got divorced and my dad got with his really good friend's wife

wow yeah and that was when uh that's rough that was when i was like four so i was like from then on i was bouncing back and forth between those two lives and they still stay he still stayed in in clearwater yeah they yeah they all live here still what does your dad do my dad uh was a worked at the post office this entire life he was in the air force when he was young and then he he went at the post office like in his late 20s I think early 30s maybe and then he worked to the post office for over 30 years retired from the post office and your mom's a professor my mom yeah she teaches fine art oh okay she's been yeah ever since I was little she's she was fucking she had like a studio at USF Tampa and she was always painting and shit and I remember running

around the studio and um I mean that's where that's the that's where Matt Cox was yeah I was a little kid when you were scamming people I was a little kid running around in a studio when my mom painted canvases We were not that far We were right there In college when you were there You were probably running around One of the studios when I was in class

I'm in 95 So in 19 In 90 So I was born in 87 So I would have been That would have been right around the time 87 Yeah that was right around time

Between I was like between six years old Between like time I was five years old To like eight years old I went to So I went there for two years Because I got an AA From Hillsborough Community College Transfer to you

USF went two years at USF graduated in 1995 so I would have been I would have been right there we were we may have I may have been like get out of here kid and then probably you're probably at the same studio my mom was painting at 30 years later 20 years later our world's finally collided how crazy is that Matt Cox very possible you got to go out you got to ask your mom who would have to ask you have to ask you have to ask you what what years was I running around yeah I'll have to ask her I used to wear a rush limball for president shirt really go to class they like they hated me they hate that it's because Because, you know, like a lot of the professors, they just, you know, they're super liberal and they just couldn't stand me, you know, because of the shirt. Really? Yeah. Were you political? No, I really wasn't. And to be honest, you know, I did listen to Rush Limbaugh, but I don't have, like, you get some guys with politics, they have such firm, you know, opinions. And they're unyielding.

And I'm like, eh, this is kind of how I feel and you feel different. That's fine. It's not a big deal, you know. So I'm not, I don't have, like, I mean, you know, I'm not. I'm not ready to get into an argument or fight about it or anything. It's like you feel that way. I feel that this way. And,

you know, that's what's great about this country. We can both feel that way and move on. Yeah. We'll see how it comes out in the wash. So, but boy, let me tell you,

they, they weren't having it there. Really? A lot of dirty looks, a lot of comments, a lot of, listen, like 90% of the women that were there in fine arts were like all lesbians.

Really? They hated my guts. I was working out all the time. So, I mean, I was horrible, so I was driving a BMW. Too much masculinity. Yeah, at five, all packed into a little tiny package.

All packed into a nice five-foot-six package. Yeah, and I was giving them all the ammunition, clean cut, working out. Did you drive a Corvette? I drove a BMW, a brand new white BMW that was always very clean. My girlfriend was gorgeous, worked at a strip, well, she was a stripper. Oh, hell yeah. These chicks hated my guts. I was everything they hated my guy.

My mom was probably one of those, one of those chicks. Probably was. My mom's super, super hardcore lefty. Oh, wow. Left going down, you know. What, I mean, well, you know, you take a humanity or art, art history, multiple art histories, there's graphic design, there's painting, there's, so I'm sure I was in one of, probably, I may have been in one of her classes. Probably were. So you got to ask her.

I will. Yeah. The short, the short guy with the BMW, who wrote a Rush Limbosher. They found of the time period in what she taught. And I'll tell you, yeah, definitely probably. No, she was in school then. She wasn't teaching then. Oh, I thought she was teaching.

No, no, no, not then. she was back then she would have been she would have been in school because she got her master's degree okay she probably been my age she's probably a little older than me she's I think she's uh I think she was born in 57 or 58 she's she's she's like 12 11 12 years older than me okay all right all right um well what else are we doing I don't know you tell me this is your podcast I have no idea I mean I don't know this is this is all the hey what's the time 317 317 what did we say 317 when we We started.

We started like an hour ago. It's almost an hour ago. Not even an hour ago. Oh, we ripped through this thing. Yeah. Are we done? I mean, I don't know. Is there anything else?

I mean, I was, you know, the bin stuff would have been nice, but that's, you know, we're. We talked about Ben, didn't we? We talked about it for a while. Yeah, we're at a standstill, though, with the, with the, uh, the breakup. But it just didn't work out. Yeah, it just didn't work out. We agreed to go different ways and everything, everything came out in the wash. Everyone was happy at the end of the day.

That's all it matters. Okay. And we're still, we're still friends. Well, that's what's important. That is what's important. I don't know if that's it. Nothing else. No other stories, no other...

I don't know. You're the podcaster. I don't know. I didn't live your life. I don't know. No other upsetting the client commercials. No, we left a lot of commercials on there we didn't see. Yeah, let's look at another commercial.

You could pin the tail on the donkey and find something good. Austin, one of those tabs. What is that? That's another one we do with Jimmy Hart. Afrojack was performing at Hogan's Beach, and I came up, me and Luke, who I worked with for a long time. He was a creative director, my creative director that worked for me, and we worked on a lot of great projects together.

Oh, you never saw the host of mania commercial either. This was a concept we came up with to promote an Afrojack. This played on TV all around South Florida for like a month. Press play Jimmy Hart He'll pretty much do anything Yeah he'll do it whatever we ask him to do Tidy whitties and pasties

Bouncing on a bed twirling glow sticks Nobody understands this A lot of these ideas It's just more of like What the fuck You know At the very least people are going to watch it Yeah they're waiting for something

There's more questions than answers And some of the best work I've done This is a good one This is a Super Bowl party at Hogan's Beach where we turn Jimmy Hart into the Brady Bunch. Nice. He's to watch the Brady Bunch.

Football fans. Gonna watch the big game? Come watch it at Hogan's Beach when we've got the ultimate game day for faith. For 2195, you get rings. Pizza! Man loaded nachos all night long. On the beach, we're tailgating with a 20-foot

projection screen while 40 HD TVs are great up inside the bar. We're giving away vacation. cars and a 40-inch flat-screen TV. We're settled for an average sports bar when you can party on the beach. Hogan's Beach! Yeah, baby! What happened to Hogan's? Is it still there?

No, it's not there. They sold, they sold the hotel to a big, one of those big Black Rock-type companies. Yeah, one of those big investment companies is still a hotel, and they ended up rebranding it. They didn't want, they weren't interested in keeping it at Hogan's Beach. He just licensed the name Hogan. for that restaurant to call it Hogan's Beach Right So essentially he was just paying him a license fee So

All right So this was a New Year's Eve commercial we did This is another one like this is one of the great thing This is one of like the greatest things ever That like it's rare you find somebody like Ben who will just let you Do whatever the fuck you want Right

With a commercial Like I want to do this It'll be great And like he would let us do whatever the fuck we want it And we had Hulk Hogan and Jimmy Hart Like those were our paint brushes and we could make whatever the fuck we wanted. And this was our idea for their New Year's Eve party.

We stole Apex Twin song. Yeah, I've seen this one. I love that he'll do anything. Yeah, literally anything. We rented to the media, they rent this super high-speed camera that shot like thousands of frames per second. Make it super slow-mo. good times good times um play uh host a mania this is a good story so host of mania

was um the way this came about was crazy this is a good story right here so um we had been doing all this work with with Hulk right so we were like at one point we were like his only production company that he would work with for because you know people like Hulk they always have all these companies and brands were coming at him to get him to try to pay him to promote their company or their product or whatever it is. So like attach his name to it to promote it and sell

it. He came to us one day and he was like, yo, he was like, yo D. That's what he called me, D. Yo D. I got these guys, got this hosting company. It's going to be the next best thing. We're going to be billionaires. I'm like, sick. He's like, we're going after

GoDaddy and that stinking host gator. You know, You know what a hosting company is, right? I know it's where you buy your website. Yeah, I've never heard of host gator though. Host gators, I don't know if it's still there or still a thing, but it used to be one of the competitors for, um, GoDaddy.

One of the competitors for GoDaddy, yeah. Okay. So it's like, um, so it's like, yeah, so this is like a startup and they want to name a hostomania. They want me to be the mascot for it. So we need a commercial to break out and go viral to launch this thing. So me and Luke, we sat off.

this idea for like two weeks just like you know like when you're trying to come up with something like out of thin air like this it's just like there's a lot of sitting around drinking coffee smoking cigars going to the gym hanging out doing nothing watching shows yeah it's like and eventually something will pop into your head no I had a guy tell me one time it's it's it's it's extremely difficult to look at a blank piece of paper and come up with a concept it's It's easy once the concept's made to pick it apart or alter it or change or tweak it. Like that's easy. But coming up with something from absolutely nothing, that's the part that I was writing something the other day.

And I swear I was sitting there for like 30, 45 minutes just going, staring at the paper, thinking about different things in my head. Like, what if I said this way? What if I said it this way? What if I said, no, you know, I could start it this way for like 20 minutes. And my girlfriend looked at me and she said, what do you do? And I said, oh, this is 95% of writing for me. Nothing. Just staring at the blank page waiting for something to happen.

So I can imagine the same thing. It's the same concept. Yeah. You don't have you. You're like, I have to say this. How do I say it? Right. It's kind of like writing too because you got to have a, you got to do a lot of writing to come up with stuff like this too.

Like you just like every day, like you wake up and you just start putting your pen on the paper and just writing about the first thing that comes to your head. Right. And then eventually, I'm sure you're, you've done this a lot. But eventually it just starts. turning into something and starts to form a sculpture, right? Yeah, like, like, yeah, and you tweak it. And you tweak it, you go back at it, right? It's never the first, it's never the first draft.

But it's so unproductive. This is like, like, like the point. It's this, which is like, you have that pull of like, you're trying to get something done, but at the same time, the only way to do it is to be unproductive. Yeah. You have to do things that aren't productive to sort of like bring on this muse. You know what I mean?

Like pull from that muse and pull some sort of an idea out of nothing. Yeah. And this is what you came up with. So we were doing this forever. And, um, And Luke, this was Luke, this is Luke's idea. Okay. He comes into the office one morning.

He's like, I got it. And he goes, Hulk Hogan on a wrecking ball. Because this was a week after Miley Cyrus came out with that wrecking ball music video. Have you ever seen Miley Cyrus? I came in like a wrecking ball. This crazy fucking music video came out with super vile. It's all anyone was talking about. Every single talk show was imitating it.

She was on every single talk show on on late night TV It was like The number one thing everyone was talking about He's like, we'll just put Hulk Cogan on a fucking wrecking ball But naked Or no, he didn't say that He just said, we'll put Hulk Cogan on a wrecking ball I'm like, that's fucking genius

That's great, it was fucking, it was amazing We loved it So we called Hulk, like we got it Come into the office, we're going to pitch it to you So Hulk came in And these guys who started this hostomani company came in And we're like We want to put you on a wrecking ball

like Miley Cyrus. He's like, I fucking love it, brother. There's only one thing that could make it better if I'm in my birthday suit. So the rest is history. You can watch it. All right. Let's see.

You put Hulk coconut on a wrecking ball. And this is supposed to be Jean-Claude and Dam, because GoDaddy had a commercial campaign with John Claude Van Dam. So he's supposed to represent GoDaddy. And anyways, that got by TMZ The day we dropped it It was on every major news site

News fucking website It went super viral It got like millions of views on TMZ And that was fun That was really fun. That was a nightmare to produce it, though. It was like to shoot it. It was a nightmare.

So stressful. We had to get a boom truck to like, we had to put this boom truck in this, in this sound studio. And we had this like big psych screen behind it. And it took fucking like 12 hours to shoot that. Super stressful. Whenever you have a lot of pressure, it's a lot harder to make something good. Yeah. It's way easier when no one gives a shit.

Yeah. Yeah. just writing for fun is way more way better than someone telling you write for fun yeah yeah really yeah like every day no not every day i i i mean you know because i still i just have a bunch of stories right now that i i i wrote when i was in prison and a couple that i've written since and the other day i actually wrote um so i don't want to say who it's for but i basically had a pitch where i'm working with the production company to pitch a series right based on me telling a bunch of stories stories that I've already written well one of the things they did was they came back and they said

they said um hey we need two of these stories need to be from women like where the the main character or the main whatever the subject is a woman and I was like well you know a drug story for a woman and I and they were like do you have any like that I said I mean how hard is it I was like I just interviewed Jessica Kent she's got a drug story I said so I could write a synopsis on her story and I went and the chick I'm dating, you know, Jess, you know, Jess Bell. And I said, I go, she's, she was part of the largest, she was the largest meth conspiracy or distribution case in in Okotobie. And I said there was like 60 people arrested on that. They were, you know, a ton of money. It was several millions of dollars were seized, pounds of cocaine. And I said, this was a bunch of

girls, half the women, half the people distributing the meth were women. I was like, she's got an amazing story. Like every time I talked to her about her case, it's super interesting. So I said, I'm sure I could do something on that. So I wrote up a synopsis on that and we pitched it and they're super interested in. Like there may end up, there may, on a whim, I wrote a synopsis, I wrote a summary of her story on a whim and threw it into the deck and it may end up being a part of this whole series and they may end up doing a one hour special and she's got an amazing story i've just never written it before like i've never written the whole summary i mean the whole a synopsis on it like you know usually i write between nine and 12 000 words for a synopsis and

i knew the bulk of the story so i just wrote a small summary one page summary of her story and we threw it in the deck because they said they wanted a woman you know it was not that hard Like I know enough people that have good, um, drug stories. There was only one that they didn't like and it was, uh, it was one story they didn't like that they basically threw out. They said, yeah, we've heard this kind of story before. So it's, is it very common, you know, someone, guys were born in the projects. They're, you know, everybody's poor and they turned to doing drugs, a drug story because of this and this and that. And they were like, yeah, that's not unique enough.

But Jess's story is super unique. Jessica Kin's story is pretty unique You know so those may end up being a part of this whole series So we'll see But yeah So that was the last time I wrote That was actually only probably four or five days ago when I wrote that Prior to that I hadn't written anything in months

But what is your pro like when you're When you're sitting down to write this up Is there like a process? Do you do it like essay format Or do you just like start writing And then go back and edit it? I honestly try and write it like a Like scenes

You know what I'm saying? Like if you're telling me something that I think Oh that would make a girl like I can see it. Like, that would make a great scene. Like, that would make a great, I can see that. And then I write that scene. And then to me, the other stuff that isn't a scene, that it's basically like the stuff was coming in here and we did this.

It was real more benign. That ends up just becoming kind of narrative. You know, I write like a paragraph or two about that. And then the next thing is a scene and then paragraphs. And then a scene. You know what I'm saying? Like, it's just kind of like the glue. Like, if there's nothing interesting.

Yeah. You know, if there's something like suddenly guys are kicking indoors and they got guns and I said, well, that's got to be a scene. So I write that whole scene out. Okay. And then you just put them together. Right. But that's if I write a whole story.

If it's just like a synopsis or a summary, then it's maybe four or five paragraphs. Mm-hmm. You know, and that's it. And you just try and hit the highlights. You know, you try and, you know, amp it up and make it just hit the real general highlights. Mm-hmm. And that's it. Whatever happened with Boziac's thing.

Boziac's doing great. Like, I mean, it's, I mean, it's, they're going to, I can't say who, but, you know, there's going to be a probably a two-hour documentary on him that's sick so you know we'll see the problem is like you said it's next week Tuesday on Friday oh it got pushed back so-and-so so-and-so's mother passed away it's going to put it back put it a few weeks back and it's like just constantly I mean if you have 40 people involved somebody's always going through a crisis so something's always being pushed back and so what you would knock out in a month takes them right right if everything if all the planets align right i mean it's it's it's insane at the same time they're

only watching podcasts like this to try to scour for content try to find ideas to pitch right that's exactly what's happened most of most people get to me through seeing me on this podcast or another podcast and they come to me and then they go to my website and then they find a story and then they contact me and then they say can you get me in touch with this guy because if they didn't need to get to me to contact the guy sometimes they'll just go straight to the guy and try and cut me out all together so they want to use my story and not even talk

to me. Like your story from Vice. I don't know what you're talking about. What do you mean? We just did a whole episode on this, Matt. Then you'd have to watch the episode because that got I had to sign some stuff. Yeah. Oh, so something happened between now and between then and now. It worked out. It worked out.

It worked out. Let me put they're unhappy. I'm unhappy. Matt got paid by the corporate media. I don't know what's going on. By the fake news corporate media. So we'll see. Worked out. I'm glad it worked out.

Yeah, yeah. So, but you know what I'm, you know, it's, it's, everything takes forever. It just does. It takes forever. Like, this is so much more fun. Yeah. So much more fun. You call, you know, I just have to call somebody and say, I just, I really just have to get like two people at the, at my house at the same time.

Like that. Oh, you're, you're filming it in your house. Yeah. Oh, it's great. I've got this a set up, not, I mean, you got the big time. You know, yours is all big time. you know i've got the the budget version of this but i have the same thing i have a whole a setup i have the whole thing yeah it looks great i don't have the sure mics you know i got like

the slightly yeah they're all the same though that's right they all sound the same yeah colby was like oh we got to get the sure mics i'm like why he's like i'm like how much are those he's like oh they're like 350 or 400 i'm like are you out of your mind yeah i'm supposed to buy four of those he's like yeah i'm like man you better find something else he's like okay well what about these are good I've been replaced a few of these too They're fucking Yeah they're not cheap Yes ridiculous

I did get these These are great Yeah The frames I got four of those Although I was thinking about getting actually Some arms You know what I mean That come out and articulate

Yeah I don't like those Because they go up and then Yeah but there's ones There's like low profile ones That go low Yeah yeah They're just a bar that slides Yep it slides around like that

And it just comes up That way you don't have to worry about these fucking things All the way they're pretty cool I like these Yeah they're okay I very much try to rip off as much of what I liked about your podcast as possible.

So I feel like I got, I ripped off a lot of it. Yeah, we're revamping it this weekend. Yeah. Doing some revamping, some upgrading. Are you, so you're redoing the wall. Are you getting rid of this at all? Yeah, a lot of it's changing. I'm getting rid of the lamps.

You're still going to do the couch? You can't even see the couch. I'm leaving the couch for now. I'm getting rid of the lamps. And then I'm redoing this back wall, getting rid of the curtains. I'm getting a new light up here. And this is supposed to be...

Just a small upgrades, you know? Small upgrades. This is a simulation. of what why i mean why this because it looks like a 70s porn set i don't understand how that i like the way 70s porn sets look okay or or the or the uh tony soprano's psychiatrist psychiatrist's office that's what you had told me what both of those are kind of similar vibe you know i'm not looking for like a futuristic metaverse type thing yeah all right i don't know what to say i i i'm not though mine's not mine's just very much like you're sitting at the kitchen table talking yeah that's what i that's right

the way i think of it yeah you're like a you're like a older version of graham stephen thank you yeah yeah the best version of graham stephen the best version the new stuff it's it's not good of his stuff i'm just joking i haven't watched it i don't know i don't watch gram seven matt i wanted to present to you before we wrapped up this podcast this beautiful nfts that we created this is the whole new podcast it's the same podcast it is yeah this the same podcast but nobody watches the end I got like 30% These guys We stopped rolling

But we started rolling again So they're just going to butt it together at the end Okay This will be like the back end of it All right So we created this beautiful You can full screen this Austin

Brandon J. Green Yeah what's with the thing All the way around it Why doesn't it fill up the Like why did you do it like that? Oh because this is just like a preview of it It's the NFT It's an NFT

It's a Brandon Green NFT Driver's license It's the actual fake driver's license that Matt Cox used to commit an outrageous amount of mortgage fraud in in Hillsborough County.

Oh, that branding rain is Hillsborough County. That's over a million dollars in mortgage. And this, once you purchase this NFT, it will be listed for I think we're going to start out at 5 Ether. Once you purchase this, the smart contract enables you to receive a five-minute

FaceTime call with Matt Cox What are you doing? How am I a part of this? Because there's a smart contract. This is an NFT. NFTs, you understand with NFTs, you get the smart contract that enables you to get suffered. Am I getting part? Am I getting something for

doing this? Yeah, we'll throw you a bone. Oh my God. Are you serious? Throw you a bone? And you also get a physical representation of this driver's license that you can keep in your wallet, an actual Brandon J. Green driver's license. Are you serious? When you purchased the NFT. Oh, really? Yep. That's actually not bad.

And I, by the way, I didn't know any of this, Austin. You know that, right? So I didn't even heard any of it. And Matt Cott will get, you'll get a royalty off of every time this NFT is bought or sold on the marketplace. I like that. I like that. So I saw this. Was it yesterday you sent this to me? We're going to be listening to this for sale sometime in the next two weeks. You're going to answer that? Sorry, say that again. Was it yesterday you sent me the? Yeah, yeah. I sent this to you yesterday. Because you designed it You guys designed it a long time ago

And then you didn't know what Then you never did anything with it Yeah, we never released it Okay And then yesterday you sent it to me And I saw it And this could be one of a series When I told you about the guy

The Gary Sullivan I told you about the guy Of the Gary's because that's what everybody Nobody says Brandon Green When they make comments In the comment section They're always like They always call me Gary Sullivan

Right So So this is going to be part Of a collection of NFTs There's going to be One of each one And there's going to be five NFTs, I think total. How many fake identities did you have?

I mean, the government said over, I think it was it 50. So we're going to, we already have five of them created. I don't think I did. I think I've had, I've had like 20, 26 or 27 different IDs in different states. Like it's really as far as IDs, it's only about 26 or 27. So we already have 20, we already have five created. This is one of them. This is a, so, so Brandon Green is one of one.

We have a Gary Sullivan that's one of one. And we're going to auction. them all off on one of those NFT marketplaces like openc.io or nifty gateway and the smart contract gets you a five minute face time with

Matt Cox of a physical version of the driver's license and it might even come with a painting we haven't decided that I feel like this is pretty this is a pump and dump we're pumping it up right now

this looks pretty like legit I don't know. Oh it's full Holy legit, bro. Yeah, but I mean, like, like getting a charge legit. I mean, that doesn't, that seems. Oh, yeah, you even got the date of birth. I used to always use that 7-7-1970 because it was easy to remember. We got the details, Matt Cox.

Do we have the height right? Of course, five. Well, you got five-six. Oh, five-six, perfect. Seven-seven. You said you were going to put in parentheses five-seven with a good pair of shoes. Yeah, we want to look legit, though. I don't want to, I'm not sure you want to make it look legit.

That may end up being a charge. I don't want to get charged again. It's an MFT. But you said there's a physical, a physical card. What was the lady's name of the Secret Service? At the Secret Service was Andrea Peacock. At the FBI was the one of the one, hated me. Yeah.

At the FBI. Calderon. Candice Calderon. Candis Calderon. If you were just told her you were, this was an NFT, you probably wouldn't have gotten in so much trouble. I don't think so. I don't think so. It's just an NFT, Matt.

You could probably make just as much money selling these NFTs as you made in your whole entire career, Robbie banks. I feel like I'm going to get, this is going to be a charge or something. No, it's fine. It's just an NFT. Not a real driver's license. It will be part of the smart contract.

Smart contract. All right. With Ethereum. You buy them with Ethereum. I think Ethereum's price right now. Do you know anything about NFTs? Have you ever done an NFT before? I mean, I'm doing one right now.

I designed one. Actually, it was a painting. I did a painting. for and they turned they digitized it and turned it into an ft for um investment joy uh which is like another youtube channel oh okay so when they buy that that nfti they get the physical painting and the digital painting um i think they get a print or something and they get uh they get the nfti and the print and i don't know something else i don't know and you get you get a royalty for every time that nfti sells yes well what is this sell for this sells for uh well we got to figure

out a price we're going to start it at We got to mint it first. We got to mint it on the blockchain. Sounds complicated. We can start it at whatever. We can start it at whatever price we want. We can start at fucking $1. People are going to buy it and then people are going to sell it.

You know what I mean? Like every time somebody buys it and sells it, I think the way it works is we get a royalty from that. So, uh... What do they charge for the... We're going to get rich. This is how we're going to retire. Okay.

I'm all about that. Then we're going to go to, uh... We're going to go to Miami. We're going to go live in Miami in a penthouse. And go to Art Basel. So I have a, somebody was telling me, like, when you buy one of these, they charge you. Like, the platform itself charges you. Yeah, the platform, I think that's how they make money is they have to charge some sort of a transaction,

a small transaction fee for everyone, but it's very small. Right. But so even if you gave it away for free, you're still paying something. So the way it works is like, so we'll create the inside, the Matt Cox collection, the NFT collection, right? So we'll have, say we have 27 different NFTs

of Matt Cox's driver's license, various identities of Matt Cox, right? All right. We mint all of these drivers licenses on the blockchain. How many are you selling per, per, like, do you have a limited amount that you're selling?

We could make however many we want. We could do fucking 100 of each one. Yeah. I mean, that's what you've got to do. You got to do a limited amount because that's what makes it valuable. Exactly. Exactly. Exactly. So we mint them.

We give them away for, dollar each somebody we transfer them to somebody for a dollar they list them for sale then they sell them and we get uh we get 10% of every transaction i don't know i feel i feel like that's wrong but but what is right man i don't know i thought i thought you said okay you would say like you feel like like you would say there's like you charge like 50 bucks and you get a portion of the 50 dollars you're saying it could be like nothing like or a dollar like that i'm not sure you give them way for a dollar but then people keep selling them people keep buying them and selling And trading them.

So you bought it for a dollar. He bought it for $20 from you. He bought it from $40 from him. So then everybody keeps going up in value. Exactly. And every single transaction, you get a percentage of that transaction from now through through affinity. All right.

All right. What's the way they use it? What's the way they, in perpetuity. In perpetuity. Yeah. The way they, you know, the way they wear all those legal contracts in Hollywood. I would still set a minimum. It was a dollar.

You mean initial sale? Yeah. like initially like initially like yeah make it a dollar for a dollar yeah why not all right i guess i don't know i don't know anything about it i'm going to start doing them though on my paintings i'm waiting for the one to sell for investment joy and then when that one sells i'm going to start doing that one still hasn't sold that he hasn't he hasn't put it up oh my god he doesn't put it up so once he does and it's up there and it's it's selling then i'll be able to say hey i can point to something but now i'll point to this yeah as soon as we have this thing up

you'll come back in here we'll do a podcast on concrete and we'll pump them up all right let's do it I'm all about I'm excited do you have the physical card no we gotta get that made we gotta figure out how to make that

you never know how to make it you really maybe we could do this sounded very confident we can make a video of you making it because you're gonna make what are you gonna do I can't be counterfeiting driver's license

it's not a real driver's license we're gonna put on there on the back of it like not a real driver's license this is an NFT Okay, I mean, listen It's a piece of art I feel very apprehensive about this entire We'll get your Pete probation officer to sign off on it

Before we do. Just say, hey, it's an NFT Okay, we're making money here Austin, how do you feel about that? Yeah, Austin, I can see Austin smiling Be like, just tell her Gary V told us to do this. I feel like that's a charge I feel like I'm gonna end up Gary V does it, we can do it

You like Gary Vee, right? Yeah, I love to Gary Vee. You listen to him a lot? Not anymore because a lot of his stuff's repetitive. So I've got it down. Yeah. Well, he taught me all of my NFTs. Did he?

Oh, yeah, okay, cool. All right, so are we wrapping this up? If you want to, yeah, sure. I mean, my back hurts. I'm hunching. I got to drive. I have stuff to do. People are texting me.

Okay, let's wrap it up. Hey, if you like the video, do be a favor and hit the like button. Go ahead and hit the bell so that you get notified. Leave a comment in the comment section and share the video with all your friends and family. I appreciate you watching and see ya. See ya. That's it.