Might Delete Later - Ep 19: Aja Barber

Episode Date: October 22, 2020

In the penultimate episode of the series, Aja Barber – writer, fashion consultant and sustainable fashion guru – joins Gina and Stevie to talk Twitter pile-ons and working with the former First La...dy.👉🏼Remember you can find all posts discussed on Instagram @mightdeletelaterpod and we're on twitter too @mightdeletepod.Follow Aja on Instagram @ajabarber and Twitter @AjaSaysHelloJoin Aja’s Patreon at patreon.com/ajabarberFollow Gina on Instagram @ginamartin and Twitter @ginamartinukFollowing Stevie on Instagram @5tevieM and Twitter @5tevieMWant to help us make more episodes? Support Might Delete Later at https://supporter.acast.com/mightdeletelaterHosted by Gina Martin and Stevie Martin.Photo by Joe Magowan.Artwork by Zoe Harrison.Recorded and edited by Ben Williams.Produced by Plosive Productions.Support this show http://supporter.acast.com/mightdeletelater. Hosted on Acast. See acast.com/privacy for more information.

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Starting point is 00:00:00 Do you love Might Delete Later? I bloody hope you do. You can support our show by using the new ACS supporter feature. It's up to you how much you give and there is no regular commitment. Just smash that link in the show description and support us now so we can keep making this podcast. Thank you. Welcome to Might Delete Later with me, Stevie, who absolutely will not be standing for social media and it's bullshite. And me, Gina Martin, who will stand for it and it's bullshit because I quite like it, thank you.
Starting point is 00:00:35 You're very welcome. This week we are rifling through the posts of the absolutely brilliant Arja Barber. Arja is a writer and a fashion consultant. Her expertise are in race, intersexual feminism and sustainable and ethical fashion, but also I should say, she's badass bitch! She is a badass bitch. She's absolutely excellent. But before we head over to her, Stevie, what is in your draft this week?
Starting point is 00:00:54 I don't know why it's taking me so long, but I've basically just removed two days ago the red receipts off WhatsApp. I felt that that would stress me out so much more because I'm like, but now I can't see when other people have read it. And that might really affect my life. But actually it turns out it doesn't. Yeah. So now people can't see when I've read their messages.
Starting point is 00:01:16 And I can't see when other people have read their messages. Oh my God. That's actually life changing. Yes. It just makes, as with everything, as with every change that you make to your phone to kind of distance yourself from it, there is like a couple of hours where you feel like, oh, am I missing out? Is this the wrong thing to have done? and that is just the embers of your addiction draining away.
Starting point is 00:01:37 And after about a day, I can't imagine I lived for that long with that stress. That's so good. I'm going to do that too, actually. Can you, what's at me? How you do that? Oh, my God, this is the first time I'm teaching. It's the first time I tell you something about the phone.
Starting point is 00:01:54 I love that. This is Instagram. Here's how you open it. What's in your drafts this week? And my drafts this week is that I'm not into. and I'm annoyed about copy and pasted emails or DMs. I get so many DMs or emails that are clearly meant to be for 600 people. And look, when you're campaigning, when you've got lots of having to do, I get it.
Starting point is 00:02:15 I care. You're doing a good thing. But when it's like brands and they're like, dear influencer or even better, they're like, Dear Dave, and that's not my name. Or even better, they're like, dear, Gary, comma, we love your content on two torts. That's my tortoise. I got that email last week. No, you did.
Starting point is 00:02:35 I did. I got a brand saying, we love your content in two tours. And it was like a beauty brand. And they literally addressed it to Gary. Gary Torto. You have to say yes. You have to say yes.
Starting point is 00:02:46 Oh no. I emailed back saying, hello, did you know you just offered my toy a beauty collaboration? So normally they annoy me, but then I feel like I'll take all the shit ones for that joy because it made me laugh a lot.
Starting point is 00:02:56 Like, just seeing sentences about like coffee body scrub with like Gary's name in it and stuff is just so funny. but generally I just get all these emails like dear influencer we really want to work with you because insert here and they've forgotten to take all the stuff out and it's like even if I wanted to now I'm not going to because that's rude you don't go share also as well I get I've got like four of them in my entire life so I don't have the following but like I've yeah I still have got them and whenever I go to them they'll be like we we love your your content and think you would be a really great fit and I go to it and it's like I don't know nothing like I would ever wear swimwear that is like like right up your butt and made of meat made of meat and you can and it's got holes for your nipples and you're like I don't know I don't know how you thought oh you didn't you just did a blanket thing and then you're like I'm special I'm not special exactly and that's quite sad although
Starting point is 00:03:46 gary would probably look quite good in one of those swimsuits okay so on to our guest you can go to might delete later pod on instagram see all the posts we discussed with arja today they are excellent she is excellent I really liked the bit where we talked about Twitter and how she describes what Twitter is like and why she would like to leave it. That was my favourite little section. The posts that she brought in were really interesting. And also, I like her because she just doesn't really take any shit. And she doesn't, she just constantly raises.
Starting point is 00:04:16 I just find with everything she does, she constantly raises the bar. Like the bar is so low on everything. Like the way you act online, the kind of things you ask of people, the way brands interact with people. Like she is always just asking for people to raise the bar and stuff. And it makes you start to see things in the context of,
Starting point is 00:04:31 yeah, why shouldn't we be doing that? Because we're actually, like the bar is so low. So she kind of inspires you to just do better all the time, which I love. Yeah, it's a really inspiring episode, and I hope you enjoy it. See you on the other side. Bebebe. Bebe.
Starting point is 00:04:45 What would we like to delete this week? I will go first. I would like to delete men. That's it. I'm joking. I would like to delete men that I know are. not nice guys continually like DMing me and commenting him staring my post and like aligning themselves with me to be like oh I get feminism and women when I actually know that
Starting point is 00:05:12 they're really bad guys that's why I'd like to delete Steve what would you like to do yeah I mean can't argue with that um mine's not as uh mine's a bit more frivolous yeah it's not as cool and I just realized the complete pointlessness of um cover photos so like the cover photo photo on Twitter or the cover photo on your, I don't know, Facebook, if anyone's still on Facebook, because the dimensions of it is so weird, I don't know what I'm supposed to put on it. So I always end up putting like, I don't know, like a picture, like a meme of a dog, or if it's your own face and that looks really over the top. And also it's not the perfect, like, who has a photo that's like a long sausage of themselves.
Starting point is 00:05:51 And also no one really looks at, I don't know, I don't, because I actually do, but that's because I don't, I'm like, I mute everybody. But nobody really looks at people's profiles a lot anymore. So what's the point of them? Like I find them, I'm always, I'm never satisfied with my own cover photo. I was like, I don't know why I should have done that. You know, like, I can make a picture of me and you. What are you like lying down?
Starting point is 00:06:11 You should do that. You should just like take a long shot of yourself and just have that at the top. A hundred percent. That'd be great, guys. We figured it out. Amazing. Okay. Arja, what would you like to delete this week?
Starting point is 00:06:23 I like to delete people that see a conversation happening on the internet and are like, well, you know, I'm really uninformed about. this but I have an opinion. That's just a whole internet. I haven't read the article, but... But that is a lot of people on the internet, particularly Twitter, which is why I don't spend a lot of time there. Yeah, it's just all people inserting themselves, isn't it?
Starting point is 00:06:48 Yeah. Insetting themselves. Okay. How much time do you spend on your phone? What's your daily average screen time? I'm really going to be mortified by whatever the phone says because I know it's too much. Like, I know. Oh, God.
Starting point is 00:07:07 Here it is. Oh, no. No. What is it? Okay. To make you feel better, a few episodes ago, mine was nine hours and 45 minutes. Okay. All right.
Starting point is 00:07:18 Okay. Yeah. Okay, good. Well, now I feel shit, but you carry on. Okay. Mine's five and a half hours. Five hours and 23 minutes. Right.
Starting point is 00:07:27 Oh, my God. Okay. Five hours and 53. So I'm still the most. We're all in the same ballpark today. All in the same ballpark and we need to like... Get a life. We need a vacation.
Starting point is 00:07:38 We need a phone break. But it's hard because so much of what we do is on our phones. That's really all to it. Like it is a work tool. It is, you know, a good portion of what it is that we do. But it is really hard. Do you do phone breaks? I used to be better at it and now I have no work life balance whatsoever.
Starting point is 00:07:59 And the pandemic didn't help that. You know what I mean? Like it was very much like, now, who cares what day it is? You know? Who cares what time it is? We're in a pandemic. Time is a concept. Yeah.
Starting point is 00:08:12 And so I think it just really exasperated all of our phone problems, especially the fact that like, you know, it is often our connection to the outside world. And if the UK goes into another lockdown, we're in that situation again. And so I think during this pandemic, any person, who had any sort of boundaries with their phones was like, whatever. Yeah, it was when I realized that if I was on my phone after midnight, it would count to the next day's daily screen time. And I was like, actually, I've not been on my phone that much,
Starting point is 00:08:45 but I had been on my phone consistently from like midnight to 4 a.m. So it's already four hours. I haven't even woken up yet. That's really bad. Yeah. That is bad. The only time I really take a break and I need to do this more often is sometimes when I'm reading a book, I'll put my phone in airplane mode.
Starting point is 00:09:00 Yes. Because just the action of like picking it up is something that we're so, it's so ingrained in us. And so occasionally, and I really do need to do this more often. It's like put your phone in an airplane mode. And then when you pick it up, you're like, oh, nothing. Okay. Cool. In terms of like taking time away from your phone and boundaries and stuff, like that's difficult.
Starting point is 00:09:19 But you're very, very good at boundaries with social media on your platforms, on your accounts. I mean, you must be exhausting having to reinforce them all the time. But when did that become a like a necessity to? have those boundaries and what are your kind of main boundaries with your social media? For me, it became a necessity. When I realized, first of all, how I was going to form my platform, because as you know, I don't do a lot of sponsorship. And there's a reason for that, as we found out with like, you know, I've always kind of thought that if you talk about race in a way, which does not cater and center whiteness and white feelings, that's not palatable to brands.
Starting point is 00:09:56 And so part of what I do is talk about race in a way, which challenges. people. And that wouldn't be like a great marketing tool a year ago. Like, oh, and by the way, would you like to pay me to say some stuff you're going to be mad about? You know, but also I challenge the fashion industry a lot. And I don't mince my words. And so I had to build a platform in a way where, you know, I had to sort of come up with strong boundaries for what I will and won't talk about because on that same note, Instagram is also a big marketing tool. And so I pretty, pretty much was like, well, I'm not interested in, you know, using this space to talk about shopping because everybody is doing that and that is definitely part of the problem. There's nothing like,
Starting point is 00:10:40 you know, you go to someone's page and then that ad just follows you around the internet. I didn't want my Instagram to be conducive to that. I wanted it to be a space where people, you know, thought about concepts instead of buying more stuff. So once I sort of came up with that plan, I thought, okay, so Patreon, where I get paid for my work, it's going to be the space to talk about brands and stuff like that. Instagram is the place to talk about ideas. But I had to enforce that I would not be talking about brands on Instagram because people are always like, can you just tell me where to shop?
Starting point is 00:11:11 And I'm like, no. That's not what I'm here for. I'm happy to do that in this space where I get paid for the work that I do. In this other space, I write pretty much for free Monday through Friday, you know. And I'm happy to do that. And I'm happy to have that space. but if I'm not pushing product or making money off a pushing product, then why should people be getting sales off of the conversations that I'm holding?
Starting point is 00:11:39 Yeah. Also, advice and things like that. I know, like, Gina, you went through, had a difficult period of time where you were replying to loads of messages and feeling like you sort of owed people. You want to help people. Your whole thing was, I'm a relatable activist. and if I can do it, anyone can.
Starting point is 00:11:59 And so if someone messages like, how can I do it? You're like, fuck off. Like, you can't actually be. Totally. No, it's so true. Like, everyone's just like, people and also people want really easy answers to really complex problems and your DMs. And it's just like, this is a complex problem.
Starting point is 00:12:19 Like, like, after Black Lives Matter in June, you know, so many people are like, I'm here. I'm here to solve racism. And it's like, cool, we're going to totally undo this system that's been built into all of our systems for hundreds of years in an afternoon. Great, let's do it. Yeah, my God. Even when you are not an, this is, this is absurd that I'm even saying this. But, like, I've been really annoyed recently that I don't do any activism. I do things, but I don't like, I'm not an activist.
Starting point is 00:12:49 On your platform, that's not what you're doing. Yeah. But during lockdown, started doing genius suggestion. I love seals. So I was doing like seal of the day. on my Instagram stories. Fun, fine. Now, I hate it because now people have started messaging me going like, can we get more video content of the seals? I want this type of seal. I want this type of seal. You need to show more ribbon seals or there's one girl that just messages me three times a day,
Starting point is 00:13:12 seals and that's all she does. And it's like, I don't know, I can't always post your seal. Other people need their seals posted. If I'm feeling like this about a fucking seal picture, then it's just such a thing on social media in general, the people feel like they, they're entitled to your time. They feel like they're owed your time constantly on social media. And, you know, I was actually very aware of that before I had a platform. Like, if I message someone that I found relatable or cool, and they messaged me back, it was always like, ooh, you know, like, really, that is so cool. I really respect this person. And some people do totally have that lens. But I've realized that a lot of the world does not have that lens at all. There are some people that are like, thank you so much
Starting point is 00:14:00 responding to me. That's so nice. And then there are other people that really make it seem like you are the only person that, like, they're the only person that's messaged you. You know, sometimes when you receive like really crappy messages, you know that it's more about that person having a bad day than anything you said. You know that. People will use you as a bit of a punching bag if they don't like your post or whatever. Both of you have. Both of you have. have a big following. So I don't. But I've got like on Twitter, I got to like, I know I'm now like, I think it's like 13,000 or something. Like I found that is like quite, I quite like quite like like I quite like like enough that things that I, silly things I'll say, because I don't really
Starting point is 00:14:43 say anything important, but silly jokes will be seen. But I don't have a lot of abuse or random discourse around it. Or just random things. Yeah. People taking too much of an interest. Like I'm not the main character. A lot of people who. don't have a following, just all they want is more and more followers and stuff. So it's kind of interesting to know from someone who doesn't have many followers on Instagram like me. What's the ideal follow account for you? Like was there a point where you were like, yeah. When I got to 50,000 followers, I started saying like, I don't care if my account doesn't grow anymore. Like this is fine. This is fine. And then it just like balloons. Like that's
Starting point is 00:15:22 the magic word. If you say like, I don't want my account to grow. Then you, then you, then you, your account's like, woo! And you're like, no. Because the thing is, you do sort of, I think on Instagram, you develop a closeness with your readership and the people in your circles. And you can have really great conversations. And when you have this massive spike, it's just all new people often coming in without any sort of internet etiquette and really like asserting themselves, derailing conversations, screaming over people that have been like long time commenters. you know and it's just like it's it's like you get your people to a place where everybody kind of understands like the rules of social interaction and then it's just like here's 150,000 more
Starting point is 00:16:09 people who you have to now start from the beginning reasserted your boundaries and being like this is not okay here's why you know it's like a party sounds like it's like a house party that's got out of control like yes you're having like a salon like a like a like a salon in your living room with like a few close friends and then all of a sudden all these strangers just rush it and like start drinking what's going on here screaming yeah yeah exactly tell me who are you why are you who are you oh who you're in my house I don't know yes that's what's so funny it's like and then and then people that don't have a big following you know there's a I've read recent that I for the first time ever understood there's like that forum
Starting point is 00:16:53 tattle or whatever it is where there are people who are just horrible to influence you on forums. And I became obsessed with it in a sense of like, oh, you really don't see these people as people and you don't, all you, you are so jealous. And but you're jealous of people who are like, basically unable to manage the amount of people in their house and you're looking at your house and being like,
Starting point is 00:17:11 well, only one person came around. You're like, that's manageable. Yeah. Like you have no concept of what it feels like to have a hundred and five thousand people in your house. Let's get to first post, Gina. Yeah. So first post, I found your first person on Instagram.
Starting point is 00:17:38 and it's just a really cute picture of two pairs of feet sort of like interlocked on a sofa and it says Sophia came over for a coffee happy socks and it's like you've both got lovely little socks and you're obviously cuddling on the couch or sitting with each other yeah it's it's my best friend and like we like cozy days she's from Sweden I believe there is a word for that but it's not a Swedish word it's a Danish word but like ever was like hug up for a while and like we do love some cozy stuff we love it we love you know drinking a glass of wine and playing board games with my with my niece we love having coffee like we are I think we're very like old ladies at heart and so that was a good part of my life in virginia like
Starting point is 00:18:28 I'm not a big like drinker or partier and in your 20s if you're not that person I think you sort of have to like create a life for yourself that actually like really works and for me cozy nights in with like my best friend my niece my nephew that's like really happy memories from virginia that's really lovely because that's actually made me miss god if i could just me and stevie you've been basically in lockdown since began we just haven't gone out and i just miss that so much it's the thing i miss the most is just could look up on the sofa with my best friends or with stevie or my family and chatting and having a you know a cup of tea or a glass of wine and watching a film I was like, oh my God.
Starting point is 00:19:05 It's so special. I've really missed that. Everybody is missing their loved ones so hard this year. And like it's just been 2020 has been rough, man. It has been. But also as well, in terms of the post itself, like when Instagram was a genuine snapshot into your life, rather than a presented snapshot. And the shift is so subtle, but you don't realize it's happening.
Starting point is 00:19:30 But then when you look back on a very old post, you're like, God, yeah. like I actually can look at, I can go through my old Instagram post and it's like a diary. It's like a photo album. Totally. Special that I think. It's good to have that. I really like being able to see my whole trajectory of like being in union, just taking pictures of what I saw and then like being interested in stuff and then creating this platform and then being like,
Starting point is 00:19:53 wonder lost for like two years because I thought that's what you had to do. Like the whitest bitch in the world. And then moving on to being like, I actually like this stuff though. It's like okay. and then now building it. You've got the whole smorgas board. So my Pinterest was Wanderluss. That was my, like, Pinterest was, yeah.
Starting point is 00:20:12 Like, Pinterest was actually the first place where I had a social media following. Not a big one. I've still only got like 7,000 followers, but like. I don't even know you could have followers on Pinterest. So that's the level that I'm at. A lot of people, a lot of people that have big Instagrams, a few people got started on Pinterest and then were able to migrate. from Pinterest to Instagram.
Starting point is 00:20:34 So yeah. Pinterest is the best. Was it lots of fashion stuff you were doing on there? Oh yeah. No, I still use Pinterest. Like it is like obviously it has a reputation for being a basic bitch site. And there's definitely an element of that. But if you do any sort of fashion mood boarding.
Starting point is 00:20:51 There was another first post that I brought because I just thought as well we could look at the first one of you. And it was on the 6th of February 2014 and it's a portrait shot of your face and it just says, on set right before the first lady walked in and I was forced to put my phone down. So what? Do you know what I mean? What? What were you doing?
Starting point is 00:21:11 What were you working as? Why was the first lady there? Wait, was this? Which platform was this? Was this? Instagram. Instagram? Oh, so I used to work in TV and I'm from the D.C. area.
Starting point is 00:21:23 I used to work and do a lot of entertainment-related stuff. And I used to work on a series called In Performance at the White House. And I don't know if that post was related to that because I also worked on a PSA one time with the first lady about college students applying for like loans. And the funny thing about it was that I did teleprompter for her. They hadn't hired a teleprompter. I used to work in a TV news studio. So I actually knew how to work a teleprompter for those of you listening. Teleprompter is what news readers read, but also public figures.
Starting point is 00:22:00 read them. And so they didn't even realize that the first lady would need a teleprompter. They hadn't hired for that. And another thing, when you do something with the president or the first lady, everyone has to be bedded days in advance. So if you've forgotten a member of your crew, they ain't coming in. And so they were really freaking out. And I was like, I can do teleprompter. They were just like, oh my God, you can. And they weren't even that grateful about it, which is ridiculous. That's why I'm not in TV. But I ended up sitting next to the lovely Michelle Obama on the floor so you couldn't see me because the teleprompter was run off of a phone app. So I was sitting next to the first lady as she was reading, scrolling through
Starting point is 00:22:42 what she was reading on the floor next door. Like a little lap dog. They got me a pillow. That's a funny little image. That's really like the best first post story of a hat. Let's move on to your worst post, which is a post that you have brought in that you regret. So it's a tweet and it reads, people are buying clothing in a pandemic and fast fashion makers like boo-hoo are doing fine. Where pray tell, are they even wearing these clothes? London shuts at 10pm. Now is great for wearing the same clothes repeatedly for months.
Starting point is 00:23:20 It's a consumption problem. So why is this a post that you regret? It's quite recent as well. So it was last night, as you know when you're supposed to be in bed and you just fire off a tweet. I regret it because on Twitter, every person who hasn't read a single thing about the thing you're talking about decides that they have opinions. And one of the things I like about Instagram is that I do feel that I have a solid body of work, basically, where people can kind of sort of read through my post and understand a little bit of the complexity of the problem. where on Twitter people just get really reductive and they also internalize what you're saying. So like Boohoo is a very trend conscious young person's brand.
Starting point is 00:24:10 They're not exactly making clothing for every person. They don't make children's clothing. They make a lot of clothing for like going out basically. Yeah. And so when you're talking about boohoo, you're specifically talking about, you're specifically talking about a specific type of clothing, you know? And all of these people just were like, I'm a single parent and how dare you?
Starting point is 00:24:34 And I'm like, okay, but you're not shopping at Boohoo for your child. You know what I mean? No, that's not the context of what I'm trying to say. And people love to just take what you're saying without any sort of context and make you into this evil, awful, poor hating villain, which is so unfair and so untrue. and it makes me so angry. Do you think you're going to,
Starting point is 00:24:58 because you call out companies and practices on Twitter a lot in what I think is a really great way. But considering this was last night, and you're still sort of saying, you know, like people just wade in having absolutely no context and Twitter is not a great platform for that. I'm not saying you should,
Starting point is 00:25:14 but I mean like, does this sort of thing make you change or want to change how you approach calling these things out? No, it makes me just avoid Twitter, to be honest. Because I feel like Instagram is a way better area for arena for that conversation. It just makes me not want to be on Twitter. Sometimes I tell people Twitter for me is like you kind of just like take a dump and leave. You know, like you don't stay around for people to like come and fling their shit at you.
Starting point is 00:25:45 You just come in and then go. Yeah. It's such a big end line. The brand line. Let's go to your post that you're most proud of. Please tell us about this one. This was your fabulous magazine. I publicly decline.
Starting point is 00:26:06 Yeah. So I declined an award from a magazine recently. And to me, it kind of feels like this is what you're supposed to do when you have a platform with privilege and power. Like everybody's like, how do we solve these problems? And I'm like, well, for start, we don't take awards from people that are doing nothing to actually help the thing that you're fighting against.
Starting point is 00:26:32 That's a great thing to do. And I wasn't expecting it to like really like go as far as it did. But I do think because of the reputation that Instagram has is being super fake, you know, like influencer trust is lower than politicians, which is saying a lot because Donald Trump is president of the United States, you know. And so I think people really need people on Instagram who are publicly saying no to things, you know, who are publicly saying this is not what I want. This is not what I'm about because so much of Instagram for so long has been this glossy veneer of like presenting this ideal life. And I think even like sustainability, you know, there's this idea that you can like, like,
Starting point is 00:27:24 be a sustainable influencer, but so much of the way people have gotten paid from Instagram comes off of marketing things to people to buy things that they might not actually need. And so that's a direct conflict of interest. And for me, I've always thought, if you have a platform, if you have power, if you have privilege, there's a power and basically pointing out what someone is doing wrong. and for me, the publication that was offering me that award never talks about climate emergency. Like, when you go to their website, it is pretty much everything I dislike. So, like, why would you give an award to anyone for sustainability influencer?
Starting point is 00:28:09 Yeah, what makes you an authority on that to be giving out? What makes you an authority? Like, I was just frankly, like, I sputtered when I read it. I was like, wait, what? but also Gina probably knows this you'll never walk alone yes yes
Starting point is 00:28:26 they're a rag love for FD forever I saw that I was like I read the whole because you wrote like a really lovely long caption about all your reasonings go to at Mike Delete Later Pod to see the post
Starting point is 00:28:38 yes you can read it there and then at the end of the caption you just put like hashtag YNWA and I was like yes so good but actually on that on that point on, you know, kind of declining things publicly, like doing it publicly
Starting point is 00:28:54 is so important because we, we often know that like people will say to you, oh, okay, you did it publicly because you want this press. Exactly. But you know that those private conversations don't actually work a lot of the time. Like, do you notice that? And do you believe that too? Oh, yeah, totally. And like, I also think, well, first of all, can I just say, like, the way you run your
Starting point is 00:29:16 platform and your integrity is massively inspiring. And like, I think you give people a lot of like agency to just say no to things. And I just, I'm just very impressed by you. And I have to say that. And it's just like, wow, imagine if more people saw what we say no to and realize that they could do that too. Like there's power in saying no. There's, imagine if people were like, oh, these women on Instagram, they actually don't
Starting point is 00:29:49 want brands to just send them free clothing. Like we could actually transform industries. Like, oh, they said no to this award because this magazine wasn't talking about climate change, which I guess means now all the magazines have to talk about climate change. That's what I want. Yeah, that's the end goal. Yeah, exactly. And so I just feel like with every opportunity to talk about something publicly,
Starting point is 00:30:13 you're giving someone who probably didn't feel like they had the agency to reject something. in society that we should be so honored to have. And I think once you have a lot of people doing that, that's when you can create big change in big waves. I totally agree. I really agree. Did the magazine in question that you declined the award from, did they contact you after? Did they not?
Starting point is 00:30:39 That's funny. Oh, God. Final question. If you could create one rule that everyone had to follow on social media, What would that rule be and why? Don't comment on someone's page until you follow them for at least two weeks. That's a great rule. That would be the rule, is that you have to follow them and start to understand how they interact with their readership,
Starting point is 00:31:06 how they interact with their community, what sort of comments are welcome, what sort of comments aren't. Get to know people before you just, it's like coming into someone's living room and just screaming, I'm here! You know, get to know people. Get to like understand how they work. And then you can be an active part of their community instead of somebody who's basically pissing in their pool.
Starting point is 00:31:29 Yeah. Don't piss in people's pool. What a bloody great chat. I love Aja. Yes, she's absolutely brilliant. You can follow Aja on Twitter at Aja says hello if she's still on it and she hasn't deleted it. And Instagram at Aja Baba.
Starting point is 00:31:48 join her Patreon. I can never pronounce that. I always want to say Patron, which is a very strong coffee-flavored drink. Patreon.com forward slash Arja Barber. Yes, please go to her Patreon. Please support her. She posts so much amazing stuff on there. She's a real heavyweight on there and her work's brilliant. You can follow us at Might Delete Laterpod on Instagram and at Mike Delete Laterpod on Twitter. You can email as any guests you'd like to see on the podcast. You can send those emails to My Delete Laterpod at gmail.com and give us a subscribe. Give us a review. Give us a rate. You can also donate so we can keep doing the podcast. That rhymes. You can donate. And remember, social media can be a brilliant place for learning more about
Starting point is 00:32:24 complex topics and raising the bar on all things like sustainable fashion. But it can also be a binfire that's like taking a big jump. But how do you feel? Remember, you might as well just delete later. Bye!

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