Million Dollaz Worth Of Game - HOW ROLLING LOUD GOT STARTED!: MILLION DOLLAZ WORTH OF GAME EPISODE 227

Episode Date: July 2, 2023

On this unique episode of MDWOG we sit down with the visionary creators of the world-renowned Rolling Loud music festival, Matt and Tariq! Rolling Loud is the number one spot to be for up-and-coming hip hop artists as they consistently put on the next big thing, and all this started from two guys who liked putting on parties. As we're preparing for our up-coming festival, Gillie Fest, these two were the perfect guests to give us game about making a successful event on a massive scale, the challenges, the successes, and everything in between.You can find every episode of this show on Apple Podcasts, Spotify or YouTube. Prime Members can listen ad-free on Amazon Music. For more, visit barstool.link/mworthofgame

Hey, million dollars worth of game listeners. You can find every episode on Apple Podcasts, Spotify, or YouTube. Prime members can listen, ad free on Amazon Music. Right. Listen, get your tickets right now. Million dollars worth of game times. Gilly Fest, my birthday party. It's going on.

We're celebrating. I told y'all we was introducing somebody every day. So far, we introduced, G. Herba. We introduced Babyface Ray. Fenest two times. Fenest two times. There is Desi Banks and Venzo. And Rob 4-9.

It's going down. He was going to be 50 years old, man. Fuck out. I'm going to come out and celebrate that shit. You're going to be a half-100. It's cool. Listen, you better get your tickets. We got, listen, and we still going to keep it now.

Yes, we are. Hit the link, get your tickets right now. It's going down. That's right. Million dollars worth a game. Listen, you ready to check out another episode. What you need to do buy some merch. You definitely need to subscribe and share to all million dollars worth of a game.

We've got a bunch of different shows coming out. It's going down. But this Gillie Fest for his birthday. day a half hundred. We celebrate in July 29th in Philadelphia is going down. Listen, we're going to be announcing some more people, but get your tickets. If you're not here, you're going to be upset. And guess what? There's only $75. All these acts, $75?

$75. It's going down, man. This is some shit you don't want to miss. And most importantly, Gillian Wallow going to be there. A million dollars worth of getting it's going to be there turning the stage up. And it's just like that, right? You're now tuned into me, me, me, me, me, me, me, me, me, million dollars worth a game.

Listen, this is a rolling loud edition. Oh, man, listen. Because I rolls loud. No, you'd be rolling bullshit. That shit, you'd be rolling. A nigga, man, I ain't smoked doogie since 91. Back when it was refo. Yeah, that's when it was refit.

That's when it was weed, bud, whatever. That's D.C. bud. Yeah. This episode of Million dollars worth a game is brought to you by Mosin Chorus. We celebrate life's biggest moments with champagne. but everyday achievements deserve to be celebrated too whether it's closing out your to-do list getting somewhere on time or just making it through another hard day so the next time you accomplish something within your everyday life make sure you celebrate it with miller high

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It's possible with the Game Time app. The biggest last minute price drops can be found on the seats that you thought you could never buy. The purchase process takes just two taps in 10 seconds. And once you buy your tickets, they're delivered directly to your phone. No printer needed. The app also allows you to easily share. Share tickets with your friends via text so you can get into the same game seamlessly.

So easy. Just boop, send it right over it, get into the game easily. So download the GameTime app. Go to the website. Enter your email, redeem the code dollars, D-O-L-L-A-Z, for 20 off your first purchase. Terms apply. Right. Today, what's important is we got some big shit today.

Today is rolling out, man. We got Tarig and Matt here. And they're going to be giving up a million. worth of a game about the biggest festival in the world Rolling Loud, man. Like, it's just going down, man. Like, how did Rolling Loud begin? You know, how did y'all meet? When did it start? Shit. Matt and I have been friends since fourth grade.

We met through like a mutual friend and then we just were in the same friend group. Matt used to make hella CDs. Like that went back at, this was back in the time where you were downloading. I'm trying to get me in trouble right now. No, you're cool now. Statue limitation ran out. Yeah, you know something about that.

Yeah, I burned out this, selling them all kinds of stuff. Yeah, so we had... Stamp the fronts, you know, the actual graphic. Yeah, so, like, we were always into music, right? And just throwing parties. And we started throwing parties at my grandma's house, like high school parties, kegs, all that whole thing. And there was one party we did for Hurricane Katrina.

We wanted to raise some money for the Red Cross. And we raised, like, $2,500. bucks charged the freshman like 20 bucks to get in charge the seniors less like five bucks whatever that's the first time we ever saw money from a party like damn 2500 bucks then i was like damn we gotta donate this yeah you're trying to smoke it i'm like that's a lot of money you know what i mean yeah so essentially we go to college he went to uh university of florida i went to florida i went to florida state and we saw these college kids our age they were booking edm djs for nightclubs and pay the artists pay the venue sell the tickets i was like that seems easy enough we could do

that with our favorite rappers and at that time i was really into like currency j cole kid cuddy wiz caliphah mac miller waleigh don kennedy we did dom kennedy's first tour in miami um anyway so nobody was booking that era of rappers at the time 2009 2010 2011 the like the new school hip hop was in this weird funk rock the bells had gone out of the business so we just started doing the hip hop shows in florida small lost our ass on our first show how much you lost from 30 yeah 30 bands we booked rick ross for uh um for an after party so we didn't we didn't the first thing we did was not what we set out to do we did a party and then the promoter for the arena event booked the other nightclub and just out promoted us lost our shirt um so we had to go

back to do what we did to get money together back then and got that little money together. We booked currency for three shows throughout Florida, did good business with those, sold out Miami, did pretty good in Tampa and Orlando. And then from then we just kept doing shows around the state of Florida for about five years as we built our database. We started seeing... When you say database, talk, tell them, tell them about that, building that. I mean, you want to touch on that a little bit? I mean, realistically, back then it was like there wasn't the social media reach was different right so realistically you can't just announce something and think it's going to go anywhere there wasn't a lot of support so a lot of that was

handbills you know you do ticket centers where you'd go to like your local shops smoke shops barbershops whatever it is and you'd give them a per ticket rip to sell the tickets so really back in the day it was Facebook groups you know that was kind of what was popping and we would market the events as much as we could but it was more just like I remember going out every night to places giving our flyers. That's going to convert to $25, $30, you know, and you build these teams. But then as you grow, you realize that most of these kids just take the flowers. They dump them in the trash if you're washing.

So it's kind of a lot of micromanagement, but that's really the only way to do it until all these social media platforms kind of came in where it devalued the handbill, devalued the billboard, devalued, you know, that sector of the business. But it helped us, of course, because. Yeah, radio. too. Yeah, radio as well. And radio was big for us back then. We used to do a lot of that stuff. We spent a lot of money at radio back then. On that

Rick Ross show, we spent like four grand at radio. Yeah. We did the whole like loop around where we like went there the whole nine or he went there. But we used to like, we were the first people that were doing Facebook ads actually in like concerts in Florida. Nobody else was doing them. We used to be able to

hit the whole state of Florida for like a thousand bucks. Like really get a lot of engagement on our posts. So we would set the ads in the morning during the day and be like inviting everybody to the Facebook event page, getting sub-promoters to do invites, got dope boys selling tickets hand-to-hand

et cetera, et cetera. And then at night, like he said, we're passing out flyers, we're putting up posters. I'm talking like we're getting in either his truck or my truck. We're driving from light post to light post stapling posters. Yeah, same shit we used to do. Yeah, absolutely. The whole deal, right? But when I said

database, I also meant like we also sold a lot of tickets online from running these ads so we started building email databases of like lists of emails from each of the shows you know dom kennedy show a currency show a while a show and then as the sound started changing flapler zombie shows denzil kerry shows rob banks shows um and we started realizing like visually and also in the data like visually at the show seeing the fans and then the data the crossover the email address is like oh these are the same people going to some of these shows right so At the same time, we're growing and we're trying to grow our business, but we hit a ceiling.

We couldn't get past 2,000 tickets because none of the arenas would let us in. Also, the arenas are just really expensive. Absolutely. At the time, we weren't affiliated with any of the Live Nation or Aegee Lives or none of that. So we couldn't get into the bigger rooms. So we were like, how are we going to grow? And then you see festivals like EDC or Ultra, which are EDM festivals. And like I said, Rock the Bells was out of business at the time.

So we were like, shit, we need a curse. create our own festival. I think it's kind of like I agree, but then like there was that phase of us where it's like it wasn't even really a festival, right? It was like we used to buy domain names. Like it was a domain era where you'd buy www. whatever.com, you know, and you'd be like, man, I could sell this or like maybe I want to create a brand in the future.

So Tark and I would always like have a ton of domain names and we still do this day where we're like, that sounds cool. This sounds cool. This could be a clothing line. Like, I mean, you're just smoking. and you're just thinking about like dumb shit and then some things aren't that dumb, right? So one of the things that we thought of, obviously,

was the name rolling loud because we would smoke a lot of loud. And at the time, that's when, like, the mid-air was, like, exiting and BC buzz and all that was out. And then all of a sudden, you're not worried about getting hit in the face with a seat as you smoke a joint, right? It's like you're actually smoking high-grade,

Cali, mid-20% THC-type shit. So when we see, started getting all that kind of stuff one that improved our relationships with the artist because they were like yo there's these crazy dudes in florida that will book you pay you smoke you the fuck out you know what i mean and and they do good business and they get mad people to show up and it's because of our networks that we created within the realm of like being in the scenes you know and being part of that smoke era you know um which was big for us because you know we had connections out west and we were getting stuff in Florida which was really hard to come across so

I think one of the biggest things was um when we decided to do rolling out off the domain right we chose that name because it sounded cool we're like yo it's we're gonna make a smoke festival in Miami it wasn't really like what was y'all really rolling loud that time or mid what was y'all at the time we were smoking loud at that era I've definitely been I'm taking wonderbread fluffing trying to make it into some crib shit with some like you started quitting right around then i think yeah i got over it because i just would smoke all the time like if i'm doing it i'm doing it too much almost so i'm just like i got to fucking be an adult you know i was sick of being a degenerate i'm a fucking kid to see i just do dumb shit bro so the less you the shit around me is the better

but i'll be doing everything with the artist so back then and my relationships with a lot of time was based off partying so like we would do anything, bro. Like, most artists would be like, yo, Matt, we'll do what... You got anything in your pocket? We... Yo, that's how Gil.

Gil used to smoke crack. Maybe he had a party. He just smoked crack. I can feel it. He'd smoke crack. So, you know, it was crazy. Like, so I just... It was supposed to get up.

I was smoking with Trick Daddy. I'm like, this ain't just weed. You know what I mean? Like, I was on some shit. You just said, you give a fuck. You know, like... Had a little butter up it. Yeah, I was like, I don't know what's going on.

But, you know, whoa. and so you know rolling loud the point was is like we realized that we outgrew what we were trying to do on the touring side we're like okay we're building these artists we have a great reputation and we noticed that was school boy cue where we were like damn he's about to go tour with somebody else because we don't got the room right so you know in la the warehouse parties were big right they'd be charging blah blah blah in room so we went around and found this spot in winwood initially that we were able to rent from these Russians called Soho Studios and it was an open warehouse style and I'm like, you know what? This is cool for us.

We got, we're going to do 100 artists, three stages. And that's how it started, but it was fucking chaos. Like it was just, we bit off way more than we could chew on the first one. And did y'all really get a hundred artists?

Yeah. How the fuck do you book a hundred dollars? You pay them. It didn't cost as much back then. But no, no, how many, I'm just saying. It was a lot, bro. Did y'all have infrastructure there? Y'all was booking them yourself.

We booked them. We had the relationship. Y'all sitting there on the phone. A lot of emails. Running a lot of emails or relationships. Because back then, like, you know, when we were rocking with Wiz, he was touring with Mac Miller at the time. And then, like, we're getting connections through, like, Big Sean, through that.

And then all of a sudden, you're with Juicy J because this. And then you're with Absol and then you're with Top and then you're with Kendrick. Like, we were doing all these tours. Back then, we have a huge connection, you know, to all the talent, and they trusted us. And that was a big thing, you know, it was like we're not just, you know, some rinky-dink promoters anymore. We really pay your back-in every time. And that was true. Which is not always the case.

You know, there's plenty of promoters we came up with in Florida that had a reputation for not paying the back-in. Oh, shit. Most of them got to see, this would most promoters base your back-in offer if it's a crowd in this motherfucker. Fives. Because you got to understand, you got a lot of first-town promoter losers. Oh, just ran into some money. What can I do with this money? I'm going to throw a party.

Never through a fucking party in his life. Ain't known in the party world. Ain't nothing, but he got some money. He knows somebody who knows somebody who could talk to somebody to get him a artist. They're going to bust you in the head. You're going to get there. There's going to be 200 motherfuckers in there. And most of them are going to be your family and friends.

Yep. Guys for free. He's going to be sitting in the motherfucking. He's going to be sitting in the parking lot of the hotel waiting for his back end and you're going to be talking about you hold up you can't just show up and all this I got you when it's over I got it's at the spot though you got to come in so we got a good reputation for always paying the back end even if we were

taking a loss and we took a lot of losses like there was we booked we were the first people to book Kendrick Lamar in Tallahassee we did a show in 2012 with Kendrick Lamar to 1500 person venue 700 people showed up so we took a hell that night you know with schoolboy cute A hoodie, though, and that hoodie, he wore on the cover of the L.A. Times interview that he did. For our last company, Dopey and T. So you could find that. But so School Boy Q headline the first Rolling Loud.

We had just toured him the year before, and we sold out Miami, Orlando, and Tampa. Right. So we just had a reputation of doing good business with these guys. And some of them, we hadn't done business yet, but we had done business with the agent. So, like, Travis Scott was on the first Rolling Loud when he wasn't the Travis Scott that he is today. Right. Yeah, Post Malone showed out Yeah, Post Malone was there

You know what I mean But no one knew the fuck he was We didn't even know the fuck he was Yeah Yeah, he came out with Key, fat man key From Atlanta Yeah, because Key was managing Key and Key knew

Yeah, Key, the manager Was friends with Drey London And they rode together With Post and Key, The rapper down from Atlanta And like awful records And everybody But it was all relationship-based, man

Y'all got a special type of love For currency Yeah And that he was the first one Yeah That's my guy, man. Jet Life. I mean, like, currency is like, I picked his ass up from the airport in my Tahoe.

I'm his biggest fan at the time, 2011. I'm like, Jet Life. Yeah. You know, and I pick him up. Like, I'm like, nervous as hell, you know? Like, but now it's like, we've probably done 30 currency shows since then. That's what I'm saying. Plus all that we try to make sure he's on damn near every rolling loud.

And he's just a legend, man. But you know what? He really motivated it. He showed us that what we were doing. we were onto something and also for me particularly like the rap's just about like hustling and stuff

I just related a lot to it and motivated me to get out there and grime but he gave us that chance him and musa gave us that chance early on because we had no once we did it with currency we were able to do it but we were also yes

but we were also able to tell agents and managers like hey we did this here's our referral he had your proof of concept yeah like this rapper that y'all like didn't even have a book booking agent yet we sold out Miami a thousand tickets we did 800 tickets

in Tampa we did 600 tickets in Orlando right so come book with us in Florida where the guys hit Musa if you got a question about us and I think Musa probably got hit up a few times like yeah the guys are legit that's my fucking guy Musa I love Musa no but I'm gonna say this you know what's thinking about Curzee and Gil

Currency gave Gillie some of the best weed to any rapper ever gave Gilly oh yeah any rapper Eddie OJs something I'm gonna keep all real with you a lot of these rappers smoke Duky, man. They don't even know it's Duky, man. Spinn is always that to get.

When I went to see him in New Orleans and I shot a music video for him, this was back when we used to wear a million different hats. So I shoot a music video for him. He's got a broken leg and everything. But he's smoking me out. Gas. Like straight gas. Always gas. There was a time of, I took him to a plugs house in Orlando.

He got like a zip or whatever and he was like, we're smoking it that night. He's like, we're going to need to get some more gas. I'm like, bro, you got a he's like yeah but this ain't really it man right you know that's me yeah he'll tell you i'll lead two ounces in a hotel room yeah with a note you can have this shit so when we got to miami he got we got him right with our boy and that's like our good friend now so yeah so as it kept going where y'all kept going from that where he was at well the first rolling loud we we did a lot of things

wrong like what like the smoke alarm was going on the going off the whole time No, that's not fair. There was 12 inches of rain in a day. The amount of rain, the amount of, the amount of, the amount of... The amount of rain the month of February in Miami historically gets in the entire month, we got in five hours. Fucked up. So it was like crazy. Did you have rain insurance?

I don't know if we had any insurance. We might have insured the event as a reggae concert. Because at the time, we didn't even have a lawyer. So we didn't know how to get proper insurance. We used to get our insurance online. And if you're doing online insurance, you can't even insure a rap show. Like, it's not even an option.

Like, it's like rock, country. Like, it adds to the genre. And hip-pop's not even an option. Like, they don't want to talk. The idea of reggae. So I chose reggae. I mean, you know. I don't know if it was what I...

I don't know if that was actually what happened. That's that kind of... I know we had done something like that in the past. Yeah. I did what you're saying. You know what I'm saying? I don't know exactly how we insured it. I don't know if we had insurance or not.

You'd have to check. But... And y'all was hustling back then. Yeah, you did a lot of things wrong. The Miami New Times wrote like a terrible article. They were like, man, like they put together a great lineup, but they did everything wrong. And it was under the ruling out of me. Because something happened with that guy.

I think I like kind of fucked with him a little bit or something. But the important part was the what we did right. Everybody performed that, you know, as many people as we could get to perform, there was an outdoor stage that got rained out for some. So some smaller artists didn't get to perform. but the tweets that we saw, the Instagram comments we saw were like, that was the best show

I've ever been to in my life. So, like, we knew that the fans had a good time. Right, the people that, like, that we, you know, those first 6,000 people or whatever it was that came in the first Rollin Loud, they had the greatest time. And they were ready for another one. So even though the first one loud,

we lost like 100 grand, right? So my God. Lost it. Damn. He still heard. He's like, damn somebody. My stomach hurts thinking about that. He was fucked up.

He used to fuck the position in. I was fucked up, bro. I was sleeping on my dad's couch. You know, like, I don't come for money, nothing like that. You know, like, I was in a tight spot. I don't be real. I ain't got nothing, you know, and like...

You're probably looking at you, like, you still doing them fucking rap concerts? No, my dad... My dad was an entrepreneur, and at the same time, he was... He just filed for bankruptcy. Damn. So his whole shit got fucked up.

And then he's just like, because I was just, at that point, I'm like, fuck, I don't even know what we're gonna do. And then he was like, you know, you just got to get up. Ultimately, it's how you come back from these failures, quote unquote. But ultimately, you're paying a lesson to learn in your craft, right? Because there's no education for what we're doing. And technically you can look at this as, you know, paying to educate yourself.

We always looked at it like tuition. That's the, that's part of today, right? The million dollars you guys are going to get. Are these little things that we're talking about right now. where it's like look like lesson number one you got to get up right and you got to look at the upsides and what you learn from the experience is negative or positive and figure out how you're going to parlay that into the next chapter so what does that look like in the next chapter for us was like yo we shouldn't do this shit indoors anymore this shit crazy this she got rained out

fucked up let's do it outside and maybe we don't do may or February maybe we shifted to a different months so then we moved it outdoors and we did you know 15,000 people two days and then we were like damn we're altars over here we should go over there and then we moved it over there and there was all this crazy shit that happened with the site and all this stuff that was on the news and all this where they try to say that we illegally got the site or something weird damn the venue where i was called bayfront park that's where they do ultra festival and it's owned by the city of miami so there's like a management trust and charge. But in practice, you just got to deal with the one guy that ran the place and do the deal

with him, and boom, you can rent the venue. They had never had a vote for an event there since, like, 2007. All of a sudden, this commission, some politician guy, Corolla or whatever, he's like, gets all scared about our event and says, oh, we need to hold a vote with the Bayfront Park Management Trust if this event can actually happen. We're like a month out of the event. We're millions and millions and millions of dollars. are just invested in the event.

They're threatening to essentially pull the plug on our event. We lawyer up. That's essentially threatened us to sue the city of Miami for $30 million. That was headlines. It was going crazy. Long story short, we won the vote 9-0 because I don't think anybody wanted that smoke. The city don't want to sue, yeah. Yeah, so we got to do the show.

But that was a cool part of our story, though, you know? It's like, they didn't want it to happen. It's like, Calid, you know, they don't want to see you win. Did you ever, did you ever had to get, like, you ever? had to use credit or get a bank loan to do any of this shit so we had an investor at first okay so the first three years of rolling loud we had an investor for from 2013 to 2015 before rolling loud we proved our the concept to uh a wealthy guy from tennessee and he we did well with him doing regular shows and then we were like hey we got this concept for this thing called rolling

loud did that with him for three years but then it just grew so big if you didn't they were like yo we can't do this anymore and that's when we went fully independent um and did it on our own for a couple years and another thing too is like what we learned right and this is lesson number two in my opinion is like technically you can use ticketing revenue to cover your costs right but the downside of that is is if something happens you owe a bunch of people money yeah right so like we saw because we you do pre-sales and dollars you could use that money to pay for your expenses So you don't really, you can run independent. We could be running independent right now at this day.

You know what I mean? Because of how you set that up. So that's kind of advice to promoters. Like if you want to take a bet, technically you can just sell tickets and use the ticketing money. But what if you get sponsors, though? Like, can't? You can't.

Man, we didn't get sponsors at a real scale until recently to be ready with you. Like, we never counted on sponsors. We always counted on the ticket sales because the amount of sponsorship dollars we got those first years. I mean, they were negligible. We didn't really start making sponsorship money until we hired a new head of sponsorships in 2020, but then it was a dead year from COVID.

So 2021 is really when our sponsorship money started becoming a real thing. It still pales in comparison to the ticket money, but the sponsors at first, they just, they didn't want to touch us. They didn't know what we were. They didn't understand the idea of putting a bunch of rappers in one place and, like, all they thought of,

expecting nothing not to happen yeah all they thought of was liability of associating with something like that now it's like we have so many sponsors that want to be a part of it so it's a blessing now but it wasn't it's not always like that you know who's your top five ruling live performances all the time xxx temptation um without a doubt rest in peace Travis you want to say a couple I mean Uzi is a movie Oosies I believe cardy is playboy scurdy with it you know what I mean You're talking about Playboy, Cardi. Playboy, yeah.

I'm biased, but ski master's slump God always shuts it down. Who else? Got some female love. But why do you say you biased? Because you said that. We manage ski masks. Oh, okay. Yeah, okay.

Yeah, so. Skimazes just shut down lyrical lemonade. Yeah. He just shut down. Yeah. Yeah. Yeah. Yeah.

He absolutely smashed it. I said, God, damn. Yeah. Yeah. He brings the energy. Did I say Juice World? Yeah, juice, of course, as well. And then so SkiMass is like gift and a curse for himself.

You know, it's like he's cursed by having lost his best friends, X and Juice. But then he's blessed that he maintains that pedigree. So like part of his set is like honoring them, but it's also just his songs themselves are like dumblit. I really like like BK, the Rula is a really good performance. I like some of the lot of the smaller art. artist, you know. But as far as legendary, the people that we said, Cardi B was amazing in Thailand, Chris Brown. Chris is out of this world. But you said you like something to smaller artists. This episode of Million Dollars Worth a Game is bought to you by Barstool Sportsbook.

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sports book when we are the absolute best and it's just like that right the the question is everybody want to know how do i get booked for rolling loud how do i get on rolling loud that's That's like the go-to of all go-to for up-and-comer rapper. Because the bottom line is if you get on Rolling Loud, you made it. So just send $500 to this email. I'm going to give you, get a pen, and write this down real quick. Oh, shit. You know how many $500 be sent to that?

You ain't getting $5 million. No, no, that's the real thing. I'm making a joke because, like, that's the emails. We go, hey, I just paid this person $500. It's like something and something at rolling louder. Dot net or some shit. Or they'll make a Rolling Loud Gmail. Like Rolling Loud Miami, 2020.

Like, well, why would they have an email? Like, doesn't make sense. But, like, people pay it, right? And then we feel terrible because some of them are cap and full of shit. You know, they just want you to feel bad to get that conversation started and be like, oh, well, now I'm talking to the real guy. But, like, ultimately, like, we don't, we don't even really want to say there's a way. It's just keep doing what you're doing.

And you all going to reach out. And we're going to see you. But the way is. It's not, like, a submission thing, you know? It's not, like, people are always like, how. do I submit? How do I submit to perform? Like, can I send you songs? Like, Bobo, it's like

it's like, stop putting the pussy on the pedestal. You know what I'm saying? Like, you need to just work on your craft, work on your marketing, stop hitting up promoters trying to get on their show. That's, you already lost when you do it that way. Because you're asking for a favor. Like back in the day, we used to do deals with people, be like, look, if you can sell 50 tickets, we'll let you get a slot.

because that's a lot of tickets. Even if you pay for that, that's on you. And that's, like, how you start, like, real shit. Like, if I was to give so many advice today, I'd be like, listen, find a legit local promoter's not going to rip you off, figure out how many slots he's actually got, so you're not with, like, 400 million other people, and see if it's worth you investing to fan steal, potentially,

by getting on a stage with somebody, because the last thing you want to do is look dumb as fuck on Rollout stage. That's the last thing you want to fucking do, right? It's going to go everywhere. Everybody's going to see, they're like, yo, that guy sucks, right? So it's like, if you're not ready, you got to really be fucking ready. And people are I'm fucking ready. It's like, okay, have you performed before?

Are you, like, is your shit dialed in? You're set dialed in. Your man's dialed in. Like, everybody's good. Like, you're never really fully ready. Nobody's fucking fully ready. I don't care who you are. And you know, a lot of people, perception of reality is fucked up.

You know, like, bro, you know, you know, you know, your 10 homie is the only person listen to you right and they all on stage with you right now they don't even know who it is on stage because they all think they're the rapper that's what I'm saying and it's like you know I looked at your YouTube number is your shit been out for 10 months you got

423 views and like you have a free account on YouTube looking at yourself so people's perception of reality it's just it's just fucked up like when you ready you know you ready

in real life because people coming up to you. People are approaching you. But by the time you hit Rolling Loud stage, you already been booked a bunch of fucking other places. That's why you got to Rolling Loud. And if you haven't, you got the hype that we were like, oh, we can't even ignore

this. Right. But we got to paint. By the time they get there, they've been booked all through the clubs. Other people definitely move over. It's very rare that someone's never done a show before. Yeah, I think like Ice Spice, maybe her first show might have been a Rolling Loud. I think it They brought her out in Toronto, DJ Charlie V.

Who brought her out? I don't know. Somebody brought her out in Toronto. But for the most part, you get hot, like, to directly answer your question, market your music in ways other, like, stop spending your time DM in people like us. Yeah. I'm not going to see it, you know, it's no disrespect, I'm just not going to see it. You should DM TikTok influencers and see if they'll charge you a fair amount of money to make a video to your song. Or you should DM the smaller rap blogs,

hey, how much they get a post about my music. Stuff like that that you could actually see some results from and grow your fan base, that's worth it. But honestly, I'm just giving a real way. He just said just happened earlier the day to me. And I kind of respect the guy even more now that you say, because he said, I want to perform on Gilly Fest. Give me 100 tickets.

I'll sell 100 tickets. But I'm like, we don't have tickets, buddy. You know, we got a link that you can buy the tickets from. But the fact that that's how he came and you just said, if you want to get in the game and you're trying to go to the promoter and say, I can sell 50 tickets for you, that's how he came. So shout out to that guy that was in my DM earlier that I respect you. That's respect because, like, you're coming to the party with something, you know what I mean?

That's how it was for us back in the day. We would put five, 10 openers on a show each responsible for selling 50 tickets. You know, you had to do what you did because you were breaking a number. new sound in Florida like there's people weren't trying to go to hip hop shows like that back then like they were like you want us to do what go to see who yeah that's what I want you to do nah all right so I need Joe Schmo him and then selling 50 tickets each to try to get some people in there and they never sell all 50 tickets no they always got to come out of pocket yeah and every I'm like a savage with it they'll be like yo I saw 47 I'm like you ain't going then

and I'll be like you give me the money like buy three tickets that's not how you don't go you don't go to a store and you're like listen I'm like eight dollars short but like they'll be like

get the fuck out of here you know what I mean and like you can never I always learn is like no one ever like was like oh you're having a terrible day let me just like wipe you down real quick

get you some new shoes and like buy you lunch the fuck out of here where the fuck's that at right everybody kicked the shit out of you spit on you, all kinds of shit, you'd be a worst day I saw as me the other day

is like, be a man, it was like, be a man, don't let somebody else ruin your day ruin your own. You know what I mean? That was like the shit I was on the other day. I'm like, you know what, fuck that? I'm a bad day. I'll make sure that like, I fuck my own day up. You know what I mean? I'm a person that believe

I never really had a bad day in my life. I only had bad moments. Yeah. You know what I mean? Like, me and somebody could be going through something, have a disagreement. As soon as I leave, I smoke some weed I ain't thinking about that shit What happened early?

You in the clouds That was like last week They're like, no, it was like an hour ago Talking about these problems Make me like reminit Like because now the problems we have It gets so crazy It's like way harder to deal with

Back then it was like When the problem was Get enough opener Selling enough tickets Or selling enough tickets Or selling 100 more tickets To an 800 person show man Those were like

It's crazy because back then It felt super stressful but now it's like the issues we deal with are levels of magnitude more stressful yeah because y'all be given one person a million dollars to come you ain't lying no I've seen it trust me I've seen I've personally seen it

a big artist a big artist I was like damn free thugger there's artists to get less there's artists to get more you know what I'm saying we spend the money I got a million dollars for thug right now, I get out.

I'll be his first back out of the game. It's moments in life where you understand like, okay, it's levels to this shit. When he showed this shit, I was like, like, we were talking about this shit for like three, four days. We were in the studio. Yeah. But you heard that.

Isaiah, he said, Thug it out, he got a million for him. Yeah, absolutely. We got a million. You know, I ain't going to lie, though. That number might have won. It might have went up, though. We can talk about it.

I like that. So we're going to work on like two. I mean, we're going to do it, Doug. Man, you guys are a tough bargain, right? It sounds like, yo, Doug, you got some new agents already, man. I need to get my man, too. Oh, Mike G, man. We had talked to Doug.

We had talked to Doug night too long ago. He was laughing the whole time, man. He was in good spirit. He was in good spirit. Doug and I have had the most interesting moments together. This is in San Francisco, like, 2018 or some shit 17 and we were sponsored

by Square at the time and this guy Michael hit me up he's like Jack from Twitter wants to come I'm like who the fuck is that You don't know who Jack Dorsey is? I didn't I don't have Twitter I'm like bro this Jack so listen I'm like

oblivious to a lot of shit I don't watch sports I don't watch all the TV so have time I don't know the fuck's going on What do you watch YouTube? I don't watch TV like that I'll be real with you I'm not even on I'll either watch a movie or something but I'm not like an advocate like knowing what the fuck's happening in the world I don't give a fuck I'm in my bubble

I'm the one I don't care I'm like turn that shit off I'm bad like I'll drive my car in silence like if I told you some of the mistakes I'll be like and I'll be like what? No I'm like low key is disrespectful but I don't mean it you know what I mean like I'll be walking my people all time and they're like

yo fool you just I'm like dude I don't know right so anyways it was 2017 San Bernardino yeah Jack's like I'm like have Jack from Twitter text me because everybody wants to go you know fucking I'm probably gonna get a call so-and-so wants to go that's not even the person

right they're just capping they want some tickets so cool Jack hits me on landing but I'm only coming if I can meet young thug I'm like Jack Dorsey yeah that's what he said I'm like bro you don't come here I'll I'll

we're gonna talk we'll talk and then I'll go see if thug wants to meet you type shit because I was close with thug so he comes Bob Bob, I'm like, you got to give me some fucking advice. Like, give me some shit. I'm about to introduce this, man. Like, I don't fucking have Twitter.

I don't even have a blue check, nothing on my shit. And I'm not going to make one. He's like, oh, make a Twitter. I'm like, fuck you. So then he was like, we were in my section. We're talking. And he's like, yo, you hear a Bitcoin? I'm like, what is that?

And this dude's explaining me about this electronic thing. Jack Dorsey. I don't even have a fucking computer. Right. So I'm sitting here. I'm like, dude, this guy does not know I don't have a laptop. I'm electronically challenged. everybody knows this about me

I'll throw a lift I'll throw it against the wall I don't have one to this day I want to be clear The next advice If you can't do what you can do On a computer on your phone Then you're fucked up

You're done You're done So non-computer boys right here Right so fuck a computer But like then Jack's like All right Bitcoin He's explaining me This fucking thing about Bitcoin

I think this guy's fucking on some shit I'm like you know what I've done some fucking acid I've done some crazy ass drugs He wants some shit So I'm like, hey, by the way, you got anything? Because I'm thinking, like, I'm a chip with him. You know what I'm like?

This sounds like a vibe. We got from Twitter. We're about to go tweet around, like, a little berms. He's birds around my head. Yeah. I was like, fuck it. Yo, Bitcoin, cool. He's like, take everything you got and put in Bitcoin.

I'm like, great. I look at the market at the time. It's like, I don't know, like, $1,000 or $3,000, right? So I'm like, great advice, Jack from Twitter. Shout out Jack, by the way, because I do fuck with Jack. Now at least. I bring him with Doug. I go on there.

I'm like, Doug. this guy wants to meet you he's like who's the guy and it's just him and his girl and i'm like the guy from twitter he's like oh bluebird he's like bring bring him in so i bring him in and thug's like doesn't know him so i'm in between him and thug i'm like hey thud this is jack jack's like you're my inspiration and i'm sitting there i'm like how the fuck is jack inspired by thug yeah but genuinely jack loves thug like on a weird level of like influenced by music He's obsessed with Doug Like Jack by the way

You gotta come out and talk about this by the way But like loves Doug But like it was so awkward because Doug doesn't Take compliments that well So Doug's like super quiet And then it was so fucking awkward for me I'm like I dipped on Doug And I live Jack and I'm like whatever happens at this point

I remember you came in the trailer like yo I just had the weirdest conversation Weirdest shit ever Shout out Jack When we met Jack though That was at that show. Where is that show? This is that show you're talking about. See, as y'all sit here and say it, right?

I have no fucking idea who Jack is. He's the guy that started Twitter. Jack, I met him. Shout out to Jack. You're a fucking legend. But I live in my own bubble, man. And my bubble consists of a lot of weed smoke and a lot of work. And I don't really.

And Gillie Fest. Yeah, Gilli Fest. Shout out to Gilli Fest. Shout out to Gilli. Now, listen. He's been, he's cold, my. The top five things, you know, we start in Gilly Fest, you know, July 29th is going down Gilly birthday.

So we do celebrations on his birthday. Why isn't it Wallow Fest? No, because it's his birthday. That's my birthday. And he's the rapper. I was the manager. I like that. So what's going on is this.

I was his manager. So what was going on is this. We did, two years ago, we did his birthday at the Met, Philadelphia, and it was like $2,600 venue. We sold 2,600 tickets, not even telling people that we was. bringing artists there it just was me and Gil. Yo, come to our live show, come on a Gilly birthday, come celebrate.

So when they get there, we have Jada Kids, Fabulous, Freeway, Beans, B. Simone, we had all type of people come. Everybody from Philly. Listen, listen, there's something like that. So we had people come and perform on a surprise joint. So we was like, damn, you know, last, what was the last year? We ain't doing that? We ain't doing that last year. We didn't do that. We didn't

a party. Oh, yeah, we had this party. A regular party. You know what I mean? Student Tile shit. You know what I mean? All of Nights. So we said, yo, we got to do something this year because we got to do something, right? So we said we're going to do Gilly Fest. So now this year, we got a spot, hold a little bit more than the number of last time,

and performing. We got G. Herbo, Peasy, baby face ray, icewear vessel, Rob 4-9, Finet's two-time. We got Desi Banks comedian. We got just hilarious, skill of baby, and we add more people, price sauce. We add more and more people.

The whole thing was, need y'all to give us a million dollar worth of game or how to build this and how to keep this around because I'm figuring like we're not just going to do this for his birthday. We're going to keep coming back by the fall, you know, keep coming back, might hit it somewhere else but we won't keep, or we might just keep it in Philly

what is y'all of what we should do and how to take skill? Come on. Give us the best. You give them five and then I'll give them five. We get 10. We get 10. But it might be the same tip. Or maybe it's like, One thing you're doing right is you're already merchandising it. So you got the Gilly Fest hats.

I think an important thing for building the brand is building the merch around it. And all like at the flyer, like not just the merch, but just branding the name, Gilly Fest. So people start expecting it and start associating it with what you're doing. Another thing I would say is sounds like at the beginning of this journey for you guys had a lot to do with some surprise guests. So I would say some of the people you're doing. booking or you're calling in favors for or whatever don't advertise them oh we got what's the name coming to

Allen Iverson he said I got to be there coming so we got that he's coming but we got some we got some big people that's keep some names tucked like something you could beat him in basketball huh no no no that's the coat that's where you fucked up you gotta believe in yourself

no I do believe in myself but sometimes you gotta do with now I might get Chuck now back then oh you ain't get me fucking Chuck now now I get you right now. You got to understand. Or Kelly believed he could fly, but he can't fly out of the prison

yard. So that's not always the truth. Not yet. That's not the truth. You should help me, you can believe some shit. But if you really believe you can fly or you can fly out of the prison yard, go right to your yard. Get out of there. Not being sitting there. I got a million for R. Kelly, too low-key if he gets out.

He said he got a million for you, all right? You got two artists I'll book through you guys. Okay, bet. All right, so I gave you two tips. third tip No no no who Back up I told you we're pushing close to a million Be coming in between for thug

We can negotiate Because I look at it I'm booking bulk through you now So now I got a lot of money moving through you I think we can figure out Swallow agency No this is on the strep Listen this is what I'm doing

I don't even need no kickback I'm just let thug it How the fuck is you negotiated For the young thug and R. Kelly No I ain't saying R I'm not you negotiating for R You're in Rkelly house You slept in Ralee house

You slept in Rale Kelly house I didn't Hey yo And you been there? You ain't sleeping in this. Yes, hell crazy. But did you sleep in his house? We all spent tonight.

Not me. I wasn't there. Wait, so there's more than just you sleeping with R. Kelly? Thank you. Say no more. I was in there. I was in there. Listen, I was in there.

Listen, I stayed there. We all spent the night. Say no more. We're not going to talk about what happened. Trapped in the closet. What closet did you keep in closing? I'm trapped in this closet. I mean, but I'm going to say this.

I'm going to say this. All right. So, we got to get the rest. Damn, it rains inside Arkelly. But I'm, this is crazy. I'm looking at for Thug. I'm looking at like 1.4.7? Where did you get that from?

Where did you get the seven from? No, you failed as an agent. All agents do like round new numbers like 200, 500. That's the old agents. You got to bring new shit to the game. You're operating like odd numbers now. Listen, man, Thug got a new album that you ain't even here yet. You got to be the first agent to charge cents on Doug.

So it needs to be a $1,473,000 and 36 cents or something shit. Ain't nobody done that. I've never done, we've never booked an artist that charge just point something something since. Never. I'm gonna do that shit to go somebody off. I'm gonna do that. I'm gonna do that.

I need some extra coins, Dave. Yeah, Dave, my God. The 61 cent. Finish tell them. I say, so third tip, you really just got to curate the fans' experience there. Oh yeah, we got some dope stuff. Food and beverage, activations.

Give them something to do other than Watch the show. So there we got the, we got, we got about six, seven, eight food trucks. We got photo booms. We got games. We got everything. It's going to be inside, outside situation. We, you know, we, we got that one.

Yeah, we see what you guys are doing, man. Check that off the list. That was a good advice. Hey, man. No, that was great advice. That just let us know that we're doing something right. What else? I know.

All right. All right. So number four, I'm going to go with, uh, um, All right, so when... I don't even know. I got to think. You got something while I think? Man, I got a bunch.

Come on. I got so much advice. I thought you were going to say something important. My first thing that I advise people is not to throw festivals. Right? So that's like, I'm going to be straight up with you. Like, this shit is fucking hard, right? And like, if you don't have some type of base or you don't have some type of background

knowledge of the industry, you're fucked. You're already fucked. You're going to lose, right? So it's great about Gilly Fest is you guys have your base already So my most advice for people that haven't done it before It's like listen why don't you go work for a company or why don't you go get your feet wet And see if you really want to go down that road Because it's a fucking commitment right you guys are committed you guys are wearing hats

Yes so automatically I'm like these guys are fucking serious Artists booked like booked Is this? When is it July 29 July 29 July 29 July 29 The venue booked all that. Yeah. That means. So that's my first, my first piece of advice is, like, if you ain't really about it and you need

at least go work for Gilly Fest, intern, sign up on the email, interns at gillyfest.com, free staff for you guys, of course. That's amazing, right? I made up the email, by the best of that. Yeah, I like that. The next thing is, like, you know, Tarr kind of mentioned it a little bit, but it's like, you got to like dial in your verticals right so

anything you can make money off of so sponsors make sure you got a fire sponsorship deck even if it's all cap as fuck and you ain't got really shit going on be like yo I got fucking JZ coming probably you know what I mean after that really small like probably

you know like everyone is coming like so many special guests biggest shit ever capacity I don't know like 20,000 maybe whatever

selling the world bro you know and just take great care of them and fucking give them a great product because at the end of day like sponsors want to just be part of cool shit and you guys are cool people

so I think automatically a sponsorship deck is super important add some extra shit on it until you big and then like it is real but like the conversion is real like the people that you're going to have there fucking what the product is cooler you know because of the way you guys can maneuver

the product. So I think that the sponsorship is huge for you guys. We only charge the $75 hours. I want to sponsor that. What's the capacity of the venue? You want to come in? For $75? $75?000. I got the $75.000. No, no, no, no. No, we try to say it's ruling loud trying to sponsor Gilly Fest.

Yeah, I'll sponsor. For $75? No, not for $75. What do you mean? He said a ticket. He said a ticket. He said there, 75. Yo, he's saying the wrong shit. He don't talk. I talked there. How much? How much? How much? $75 and $75. How much for a sponsorship deal right now?

No, no, we ain't going to say it on the air, but we're going to... Roll it loud. We're going to talk. I'm dead serious, though. Listen, we can talk. You're talking crazy-ass numbers over here, Mr. Million. I know, this is called a million dollars with a game for some reason. You're about to get it trying to hit a lick on me.

No, I'm just saying, man, we live a certain life, man. Yeah, I'm going to send them. I'm going to say, you know what? I'll pay you a million dollars for Gilly Fest as a sponsorship. Oh, shit. After the show. Maybe. Have you tried to kill us

That's my third piece of advice right there I just said my third piece of advice Try to wait as long as you can to pay vendors Because in the end of the day They fuck up half your shit So what I just said was super important Because I made a joke about it But ultimately

You know a lot of these vendors They're charging you for barricades, Tens, this staging They're always forgetting something Or they might fuck up So it's like try and pay them as little amount as possible as you can to lock them in and pay the balances seven days or 30 days after. Okay.

So that's a piece of advice for you guys. That was major game right there. That was good shit. The next thing. I'm a person that always want to get shit out the way. Nah, keep that shit close to the way. Nah,

you got to have some leverage, man. Like if you pay all your vendors, everything off front, what you got to hold over that way? They're going to be like, yeah, next year we got you. I might not be here next year if I don't do the numbers. Right. So that's another piece of advice I got another one Yeah go ahead

I did three I got two one So yeah I think I did two or three I don't remember But content is king As you guys know Because you guys are Primarily making content right now So

For our festival One of the biggest thing That help us grow Was capturing content at the festival And putting it out in a timely fashion You hear that cave and showing That's them Yeah

Yeah content kings so it's like you need to like like as it's happening you need to be putting content out you need to be having some setups backstage to get they throwing it out right now some private this interview is already out like when you see this interviews with the artist backstage uh but content is king it's going to be able to show the world how lit gilly fest is so that the next they're going to build it's going to build fomo for next year people you know man i can't miss gilly fest because damn i'm what they're watching it on their phone this year because they didn't buy the ticket

and it's sold out and they're like fuck I got to be there next year they had everybody and I didn't even know they were going to have so-and-so and now look oh my god they had so-and-so and so speaking to artists that brings me to my next thing next tip is which y'all probably already know this but go the extra

mile to take care of your artists so with your sponsors get them to throw in gifts for the artists we already got there together at least I know we all point that we're partners on the artist so that they start telling other artists like hey yeah man i just did gilly fest it was lit they took good care of me the crowd was lit blah blah blah blah blah blah i got this that and the third

it was a good time so content artists is that did i did i do five? he forgot he forgot one important thing that's my thing you know what my thing you don't forgot what i love security yeah i don't play this shit i'm not playing like i got too much money on the line i'm not playing no fucking games Yeah, you can't cut corners with security. You're not coming in there a certain way. You've got to have proper security to get in there a certain way. That's fucking right. I'm not playing.

I'm not playing. It's not just like, just don't. So just to give you a security tip, not that I'm a security expert because I don't want to get sued. And then they say, I'm saying I'm a security expert. Yeah. Been down that road. You want to make sure that whoever you're hiring to run your security is able to explain to you on paper very simply. how they're deploying the guards.

You need to see a dot map of where the guards are going to be on the map. You need to know where the managers are going to be, what the chain of command is if you need to do a show stop or a show pause. You need to know where all your checkpoints are and you need to walk through them. You need to really understand this

stuff because if you don't, there's going to be leaks in that system. I already know. You've got security going to be taking $300 to get in through the side door and all that old crazy. All that old crazy shit. Yeah, $20. Yeah, 300.

So you need cameras on your entry points that are seeing that happen. We can't, like, we've caught that multiple times. Because the, a lot of times the guards are getting hired, no disrespect to guards, but a lot of times guards are getting hired last minute off Craigslist. Because the company that's hired to do security can't find enough guards, especially for an event of our size, right? I ain't you know Craig List was still there. It is.

I know we're still breathing. It's like, you need like 500 plus security guards for rolling out. Damn. thankfully Gilly Fest isn't that big yet So you can have A little more than five But you hear me to grow with it Do y'all have also have local authorities there?

Oh, absolutely. Yeah, we spend a lot of money on police. Playing clothes, all that shit, huh? They need to make sure that they need And they need an understanding that we're supportive And we're not here to do something We're not supposed to do, right? So that's really important just to work with them

and let them know what you're doing. You're going to give them some money. And spend some money with them too. Let me spend some money with y'all. They like that off duty. Cooperate. It's good guys get to sit there. They'd be out there looking at the show, eating snacks.

No, they be out there to talk, look at that ass. See, but you got to make sure that you got the type of guards and police that aren't on that type of time. Because, of course, there's going to be some people like that, but you need to have the real ones there, too, that are suited and booted ready to ship it. Oh, yeah. Oh, yeah. That's what it's about. But allowed them be sitting in the truck. Or they just get one 50 hour. No, they leave.

They parked their car. Their boy picks them up. They leave. and they're like, I was in the car the whole time. Yeah. One of my pieces of advice is, you know, when you look at the cost of a ticket, right, and you got to try to hit your margins, create some type of uplift. Like, you've got to have some type of VIP ticket.

Because what you'll see is, like, a VIP ticket usually will be three or four times the amount of a GA. So if you can create some kind of experience for these individuals that want to spend more money, if that's somewhere close to the stage to watch it, or maybe a meet-and-greet style, situation or or just some kind of like free situation where they get some drinks or some food or maybe you get a food truck sponsored to offset that I think that that really helps because if we could do an all rolling out VIP Fest we would you would make more money doing all VIP than you would G8 it's a fact so we had like it's a different type of crowd right where it's like people that are really spending money you know they respect each other's space a little bit more

They're like, yo, it's cool, you know. They don't want to get stepped on. They don't want to get this. They weren't some clean shoes. Like, GA, they throw their shoe off. And then they'll be like, yo, you want to share a shoe? It's like, how do you do that? Maybe in the crowd drinking out of Air Force One.

Yeah, so that's a piece of advice. Like, definitely try and create your uplift is, like, super important. Yeah, we have five ticket types of rolling off. Yeah. We got Genoad Mission, which is regular. GA Plus, which is a little bit speedier entry plus. nicer bathrooms, then you got V.SER bathrooms, air-conditioned restroom. How much would you pay to take a shit in the field with air conditioning in total?

Oh, I will actually, because I don't play this. How much would you pay, though? I play that shit. $50. Easy, right? That's my philosophy. I was like, if I was in a field stranded and a magic restroom appeared and they were like, it's got air conditioning, soap, running water, a nice toilet, and maybe an individual in

there with mince, I'd be like, 50 bucks, easy. He shit in North Face. Billy Burger games. You know how many chicks that love them type of. There ain't no Birk King in the field, though. We're talking about a field. You know how many asses that's that on the fly. He ain't tall to see.

He don't lace it or nothing. He just sit right down. Fuck out of that. You know how many girls change in them? What is a cortisol cream you always need to fuck out of it? What is it called? You line. Oh, he's got rashes.

Just lying. Yeah, so we got GAGA plus and we got VIP. And then we got VIP Munchies, which comes with, it comes with 10 food tickets. Damn. So you can get, you don't got to worry about paying for food. You got your food tickets that come with your Munchies back. Yeah. Up to 10, 10 meals, which are you more than that.

Like, you really high. That's major. Yeah, huge. And then we've got our loud club, which is our on-site nightclub, which is like a VV-V-V-I-P experience. It's a nightclub with sections and celebrities and all that, and it's minimum $5,000. And that's the one you make the most money off of it. It's very expensive for us to produce it, actually. I think for the amount of, like, per square foot, it does a lot of business.

But ultimately, we do it because we want to elevate experience for half the individuals that we talked about earlier that I don't even recognize. Right. Right. That's why I get in the most trouble. I'm like, I'm like, I'm like, Tareg knowing this. Tharig will know more than I do. I'm like, fuck my God. He'll know.

We just know different people, man. Thankfully, it works. Like, there was one time where I thought Vaughn Miller was Michael Jordan's son. What? How the fuck you get that? Exactly. No. We're at a heat game.

Y'all motherfuckers is exactly alike. We're at a huge game. Because Lord Aaron Donald was a fucking wrestler. We're at a heat game, and Matt's like knows Von Miller. They're talking, and I'm like, I'm thinking it's Marcus Jordan. Like, I don't know what the fuck was wrong. This was a couple years ago. I'm sorry, Marcus, because you know I know.

you um but i don't know what was going i don't know if i was high sorry vaughan mill i don't know if i was high or what it was but i was like so you've been to orlando lady because i know that marcus jordan was living in orlando i lived in Orlando for some time vaughn miller looked to me like what i was like shit this is not marcus but you know what you know what that's how i'd be like him like he and know all the athletes and then we'd be talking to somebody I'd be like, yo, you know what that's the, like, he's one of the top people at YouTube. He was like, who the fuck is that? Or he won't, you win Atlantic Records or some shit like that.

Those are the people I'm going to know. Yeah, I know the man. I know the brand. Oh, he's from GoPro. Can I be all we honest? Yeah. Right now, just one time. Go ahead, man.

All right, don't do it. Go ahead. We was with a BET. We hosted the BETT red carpet right now. You got this thing. I didn't grow up with cable TV. This is crazy. So I've never seen videos and none of that shit.

growing up. I never wanted to be in the music game. I wanted to be Michael Jordan, Dr. Jay. This was crazy. I had to, I'm glad I was on point. Oh, man. And who was it? Was it? It was Ed Lover.

No, I think it was, I think it might have been Stickman from Dead Pryds or somewhere. No, it was Ed Lover, and I screamed out, your legal commonsense. It was somebody. You thought it was common? It was somebody else. I don't think, it was Ed.

You thought somebody was Meffin. I'm like, yo, man, what the fuck is you? But as people

walking up, you know me, I'm like this. Comic Sense! No, you saw it wasn't Meffin? No. That was the second one.

That's what you told me don't fucking sing nothing else. I'm explaining it A because he just don't know certain artists is because he,

I'm breaking A by now. I'm grabbing it. You call Red Man, Metsam. No. I called my man from one group.

I was like, Diggum Mepfordman. We got a game. Deipress. There ain't I'm like, yeah, what the fuck is you doing? You know, speaking of Redman, he actually likes to do a lot of side jobs. Not like he's more, he does, he doesn't just rap or do movies.

He actually drove golf carts for artist transportation at Rolling Loud Miami 2019, I believe it was. Randomly. They'd be like, yeah, for a little payday and he thought it'd be fun. I didn't hire him, the artist relations company we were working with that year. He just thought it was fun. Yeah. He was weeded to fuck up. Bro.

Red Man driving golf carts and vans. with artists in the back, I'm like, this is lit. Like, I wish I had the mind that. Now I would have had a whole content series about a podcast in Red. Yo, Redman, let's do that podcast. You come drive vans at Rolling Loud and we do a podcast. That's the bag, I'm getting this to read. That's the bag.

I'm going to listen. Now he Red Man's age. You got our bags laid out today. I need, you got your bag laid out. I'm going to make sure Red Man, you get a part of his IP. Man, I used to watch your MTV Cribs. Second Dreamcast. You know, that's, talking about IP is my last thing I was going to say.

It's so important to protect your IP. Yes. Right? Like, when you think of an idea and we talked about this earlier, get the IG, get the TikTok, get to Facebook, get the dot com. Get those practical things first. Motherfuckers are always like, I need the trademark and the lawyer. You don't need that. Get the simple shit first.

Yeah, because that shit is going to cost you money. They go get the lawyer stuff. There's so much back shit that when you don't think about it and then all of a sudden you think about it, some other person thought about it and they took your shit and then you got to buy it from them. We've had this happen at rolling out literally. We didn't have one of the handles we had an issue with some situation like that. But then it was like

even new shit that came up. It was like TikTok. It's like, motherfucker took our TikTok. I'm like, well, I guess we ain't on TikTok then. And then TikTok's like, we want rolling out on TikTok. I'm like, well, we want our motherfucking IP motherfucker. We own this shit. Right. Like, we're going to sue that motherfucker. Right. And fuck y'all.

Right. You know what I mean? America. Fuck y'all. You know what I mean? But like, Listen That's me, man That's Gil With the partnership I was like

I know why they get together So well Because they stay like me and shit He laid back And fuck him They took our shit Fuck him We were talking last night

Matt was like Yo, let me know Like you know I don't get We were talking about some shit We don't need to talk about here But he was like Let me know

I'll come through Just bag collect I'm like I'll just try I'll press them I don't give a fuck Like we're there Don't forget where you fucking came from, man

Like a dollar is a dollar Bro, it's principal money at that point Is it disrespectful I'm coming through Yeah You could bet your life to a suitcase Full of shit on that Facts

Now, who y'all looking forward To seeing July 21st Rolling loud Florida Yeah, I'm a Munch Oh, you're trying to see Ice Spice No, you know what's so crazy Listen

I guarantee you ice spice You said this is one of the first place He did a show Toronto. She came on stage for free, right? Yeah. And now y'all have to give a shit load of money. A good amount. Yeah, we pay. We're munchkins. We are. We, we, we, we're munching and

carpet. She said, I was a munch. I'm a munch. You know, I'm a little, I'm a little salty because she follows one of our team members. Don't follow you on Instagram, but she doesn't follow us. Because they were, they initially we said that they were dating. It was going to be a dating rumor that we created. How are you not going to follow me? Whatever.

It's all love. I don't want, don't follow me ever. Hold, let me ask you a question Do y'all, do y'all, when y'all paying out, do y'all do all in? What you mean? No, like payments. No, no, no, no, I'm talking about all in meaning. Oh, no, yeah.

Oh, yeah, you have to. We learned that lesson the hard way the first year when I'm getting called. I went to sleep at four in the morning. Yeah. I'm getting called at 5.30 by Musa, not currency Musa, but Musa from TDE, uh, top dog's son, Musa.

And he's like, yo, Rik. some people call me reek he's like reek the car the ground transport you got us isn't here we're stranded at the airport what the fuck blah blah blah I'm like

I don't know what the I slept an hour we hired the ground transportation company I don't know why they're not there he's like you need to make this shit right right now never again never again and then they go to the hotel

and it's early in the morning they can't check in so they're calling me they're coming to the whole hotel right now with some weed schoolboy cue is pissed I'm like fuck all right boom

here's the thing what makes us different is we I did it I got up out of bed Matt was up all night as well got up out of bed brought him the weed got him right

but to also learn the lesson we do all in deals now all in no but we just came from a cloth of like we used to pick the artist up from the airport in my truck

Because I drove a Tahoe at the time. Like, I've driven every artist in my truck back in the day. So we thought we needed to provide those details for them to want to do it. I still own the truck and they will go in our museum. I'm not getting rid of that thing. That sure was our tour bus. Yeah. How many miles on that thing?

Over 200,000 for sure. Yeah, easy. She was about to explode. Yeah, we drove it all over the state of Florida every month. All right, so now this is, I'm saying you all know, Jackson, the negotiator. I need to make sure that we got to figure

out how million dollars work for games. That's how convincing he is. How million dollars worth a game is infused inside of rolling out. Not this one is coming up but like next year. I like that.

We got to do something exclusive. We're going to talk about that. Well, we do some exclusive stuff because I'm always, I'm willing deal. I mean, whereas we infuse inside. First of all, we need lifetime.

We need lifetime. Listen, listen. We need lifetime all access. Deal. We got a ticket for that. It's called loud. punks. It's the NFT gets you lifetime rolling. All right, well, I need that. We need that so I can

come through. We can get them a punk. Let's give them a punk. Take care of my people. But we need to do something on there. We need a soundproof spot on rolling loud festival so we could do interviews. I'm down. We could do that this time. If you guys want to do live stream interviews, you know, we live streamed the show.

We can figure out. We can be on Amazon. We got to figure. Or Amazon and Twitch. Live stream is big. And then we're going to talk about. Wear those hats. We're going to talk about presenting sponsor, Rolling Loud with a million We're going to talk about it. Listen, if you want to be

the presenting sponsor of Rolling Loud, it needs to be million dollars worth of game times 10. No, no, no. This is what I'm saying. I'm talking about you all coming over here. We're not talking about. 10 million? We make a deal right now. $2 million? Yeah. Got it. I'm so fucking close. I almost got it.

I'm watching it. I'm like, to be the presenting sponsor over here? No, no, no, no. We're talking about we all can come over here. Be a present for y'all. We'll switch it real quick on us. Presenting sponsored, presented by. I thought we were getting money.

Now they're trying to take the money. You could pay us to handle all the logistics. You know, we've got a team for that. We're going to figure something. We're going to sell it better than us, you. I agree with that. Presented by. But we need a soundproof room over there.

Yeah. I'm going to get that lawyer. Get on top of the IP. Nobody can use soundproof rooms at festival if a million dollars worth of a game is not doing it. Yeah. You got to get to lock that shit out. I'm like all the lawyer as soon as I get off.

Got three of them. I'll put you in the air. Put you in the air-conditioned restroom with some walls. No, it got to be sound-proof, because you're hearing all the music. How could you get a good interview? I'm a sound-proof the restroom now. Yeah, that ain't bad. Sound-proof that bitch.

Because I can take a shit. Hold up, I got to take a shit. You don't even got to move. You're sitting on the toilet already. I mean, yeah, let's do you. With his prison stomach, the way he shit. Look, look at my kid. My camera beer is like, oh, my God, we wait everywhere for him.

I'm taking a smash. I'm coming. And then, what I'm saying is, like, he's coming to my house, right? he'll take a he'll be in the bathroom shitting and have a full conversation with you through the door yo cuss so hold on no the door is i'm a shitting i need shitting partners it's the door is close he's always had the door is closed so i need to talk i need to have a conversation no i feel alone i got to concentrate on my shit he slid up on the door one time i was watching some porn taking the shit you're right you in there watching whoa whoa boom boom

now you're talking about why you watch some point that's a flag yeah I'm just like this. How you take a shit? He listened to the door. People take shit and get head, though, though, okay? So what's that called if you watch it? If it's a blumpkin when you're getting head,

what is it when you're watching porn? I don't know. Have you ever taken shit on a total toilet? No. I'm going to buy you a total toilet. What the fuck is that? It is the most magical experience of your entire life. Imagine if you're watching porn while taking a shit

and there's a button that, you know, might feel like your ass is being eaten. Oh, no, no. Oh, he loved that. I can already see it in your eye He's in denial He's like a ass eating toilet And it's got a heated seat too

I don't know about watching Porn on the toilet But like yo the total's a movie I don't get you brought it in for your birthday Pinchia but it's all It's the heated The heat seated? Imagine you know I'm down with the heated seats

It's got a blow dryer on it The only time you had a heated seat Is when your cellie got up both the toilet You sat down on that but fuck It was still warm Get the fuck out of here You like No, I didn't have been in some tough, like, spots, man.

Don't worry about it. We don't be well here. We stay at the four seasons. DeliFest comes with Toto Toilets. Get them to sponsor. Bro, that's the one that Drake bought Caled those. You remember that? When he was like, oh, Drake got me.

He's $40,000 toilets. You remember when he posted that show? I need a type of fucking friends. Me too. You spend 80,000 on my toys. You know, speaking about birthdays, there's another thing. The more successful you become, the less presents you get. Sucks.

That's crazy. My birthday was last year. I got a lot of presents. And he know I'm a type of person. I don't want nothing. I don't even want nothing. I didn't get shit from my birthday. I didn't want me to spend 20 grand on a dinner to invite people to my birthday.

I didn't get shit. That's true. Damn. They like, you got everything, bro. That's what they feel like. The fuck they're going to give you. A hug. That would be nice.

I did get some hugs. I did get some hugs. They feel good. They do feel good when the motherfuckers call. You're like, I just see him on the call. See how you was doing, man. Check here. Yeah, but it's never.

that. Check it on your friend. Always asking for some shit. You know what it is? The really people that are really good at it, they'll call you, they'll check on you, they won't ask you for anything. They double back. Then they'll call you in a week. I text you. Yeah, it's good. And then ask you for something.

They're clever. It's like, damn. Like, I know what you're doing because I've done that before. But also, like, fuck you. Yeah, it's crazy. You'll love me. But now, we didn't answer your question, though. Who we're excited to see? You know, we got Travis Scott. We got Little Uzi. We got Playboy Cardi. We got A-Side Rocky.

All of them supposed to be dropping albums before the festival. Uzi drops this Friday. We're very excited about that. Philly! I need to all access behind the scenes

rolling out credentials because I'm like I'm not new. I'm like media, right? Well, you know what that's going to cost you. I ain't going to cost me nothing. One million dollars worth of a day. We only deal with millions over here

and some cents. That's it. One million and 23 cents. We would love it if you guys would come. We're coming. We're going to come in. We're going to come and roll around with y'all just. I need some game.

I like that. It's going to be us for the camera guys, and we're going to get some content. I got the same shirt as your camera guy over here. Oh, you got a Tierra. Shout out Tierra Waggers on this rollout. She's not on this one. Well, I need to get on there. I don't know how I was blessed, but they sent me a little care pack a couple years ago.

And they had that shirt and the same thing but a hoodie. He didn't know how he was blessed. He got the biggest tour. The big. I don't know how I got it. Why didn't even send it to me? Now you're like, man, I got to book her. See, that's paying off.

That's marketing right there. You've got the biggest festival of the world. I don't know why they sent it to me. Facts. They sent it to you because you're very important. You're doing big shit out here. The problem is I wear the same shit every day. That's shit.

Me too, man. It's not a problem. It's a solution. It's a solution, right? Getting flies hard, man. Hello, Maine. What's up? A. T.R. Wack.

Listen, I'm doing an interview right here on me and how I was for the game. I got Matt and Taurik, the owners are rolling loud. And my cameraman got, I was adopted by Tierra Wear, Tierra Wack shirt on. He's like, I got one of them shirts. Tierra Wack, this is the owner ruling loud, Tariq. I said, so right now, I need y'all to give it like $4.50 for a show. I'm negotiating for people. I'm negotiating for Thug.

Like, like $4.50. She's going to do a show. I'm just saying, I got to negotiate it. She's for Philly. She needs like $4.50. Listen, listen, $4.25 since he got the T-shirt award. 425 So I'm negotiating

So they give you a cut We're gonna get Tierra We gotta get on rolling out She got some new shit coming It's exclusive No, we'd love to have her back for sure She did want you back $425

For no You can't get out of brief You can't even get on the phone for that Shit is you kidding me I'm playing I'm playing No but he's like Yo I don't know how I got I said man they took here

He sent them a package I said yeah you know You know who the fuck y'all is But make sure they I'm working on the 450 I'm call you when I'm lock it out Sell Kineke, I'm gonna call him. Swallow agency.

This motherfucker's a idiot. We should start an agency together, man. I'm with it. You think, listen, man. I'm already sold on half this shit you're saying. Listen, I'm with it. I'm with that shit. I get anybody on the phone, too.

That better be thug right now. I'm very intrigued right now. Now, listen, I had to call you and give you props. I'm sitting right here with Tariq and Max. and rolling loud we shoot a million dollars river game and they was giving you your prop musa they was giving you your prop oh moosa what up

they was giving you your props they was like early in the game in the beginning your currency took care of yeah look look that's always been to love with us Tyra get met one thing one thing about them but they they held it down they stuck to their word

when they said like when we first jumped in the game he was like Tyra go like Musa you don't want to ask somebody emails. I'm trying to book the broth before you and motherfuckers didn't take me seriously.

And then he says since then, I promise you, I want you on every rolling loud. And he's been keeping this word. Every rolling loud and I'm steadily getting off us. You're going to make me cry, Musa. They ain't got

no stand-up people like that, no Rallo, you know that. I know. I know. From the old school, it's hard to find a stand-up motherfucker. Yes, it is. And I give, Matt, Matt, and

100% stand-up dudes. That's what I'm talking about, man. Listen, I'll be down there to 30 if I got to do S&FS. I'm coming through. I'm coming through. Cool. You know we got the call show on the first. All right, I'll be through there. Love. Love, Musa. Love, Musa.

Yeah, that's the guy right there. I've heard from the horse's mouth. These are some good dudes, man. I touch my heart right there, man. Good guys, man. I like how people answer your calls, though. You two for two. Shit, we can call anybody. Get a bomb on the phone, man. You know, Rolla Loud, we got some tickets for you. We got another call. Who now?

I think his daughter can't know our show because she was posting to Joey Badass shit or no? Was that? Did that happen? Who should call it? Maybe she was just posting some Joey's shit and maybe we were like, oh, man, we should invite her. All right, so you're not pulled up with her. He tried to call, if you finally got someone that didn't answer. He tried to call Ricky Minaj, his old Selly.

He might be, my man right here might be in, uh, in, uh, Jamaica. Ricky ain't answer. The call has been forwarded to an automatic voice message system. All right. I call whoever, man. You got time for you to be calling, motherfuckuskis. I'm ready to do. Hit me up, rolling loud.

Listen, I want to get on. Rollo at rolling loud.com is his email address. I already starting to negotiate, man. Fuck that. We're taking off. Listen, if you're a rapper and you're not happy with your booking agent, come to Rolling Loud. Wallo will be your agent.

I will get you directly on Rolling Loud. I'm telling you, I'm not playing. You know what I mean? We're not fucking playing. You're lying. You're just in there. No, I'm ready to start a whole different division rolling out.

It's going to be the trailer park division. What they perform are? No, that's where they're going to stay at. I'm going to get a bunch of trailer parks. The artists I'm getting, they're getting booked. That's what they're going to get. We're going to hook the trailer park off. And it's going to be a vibe in that, John.

Amen. We want to thank y'all for coming through and giving us the game this motherfuck going to turn to rolling out. I got a lot of book in to take here. I got to get this email going to be. be jumping after this shit, boy. Hey, so y'all know when y'all be getting them calls

talking about, a motherfucker said fire hudder. It's going to be him, bro. It's going to be him getting the five hundred. Yeah, I'm going to get you on there. Give me five hundred. I can't do nothing to find it. That won't put gas in my car. Yeah, but we had a deal today, though.

The deal was, we dropped some game and you got to get tattooed today. I got a tattoo you. I'm going to get a tattoo. I'm going to buy me. Listen, Matt is going to get me my first ever. Roll a loud tattoo.

million dollars worth a game you said it was roll out it was a million dollars roof a game he gonna do the logo a million dollars and he was like he wanted on the small when you guys when your tech getting padded you got to be blindfolded no I was like you want rolling loud on the small of your bag man's gonna hook me up man now you know where you wanted is under the fuck out of it rolling loud he's a fuck out of it sound like dessert right now Matt is fucking crazy, man He fucks you up

He said you want to Listen man We're ready to take a tour To the rolling law office Matt got a top-notch Fucking tattoo parlor next door It's unbelievable It don't even look like

That don't even look like no tattoo shot It's not He got a fucking old school car Post right That's where I used to get tattooed That came about Because I used to bring tattoo arts To tattoo me in my crib

And then I was like This is not a vibe So I started getting tattooed here And then that's why you see the cars and the video games Like the video games all that video game was a pad Yes Sick But we appreciate you all me your game

I appreciate you all man a lot of game today July 29 Rollin loud Give me first July 21st Roller Lowe Listen 21st 23rd

Rollout Miami is going down The biggest It's going down Listen Any last of the people trying to get booked Listen Give me 100,000 Give me 100,000 dollars

You're going to be on the main stage You're opening up in front of Uzi Give me $100,000 That gets you open up You only got to listen You got a, I'm talking about a good 15 second song Just make a song

On this 15 seconds I get you in When the credits is rolling Bang Yeah you can do it during Schemeass set Yeah, I mean

I'll say cash out ready That's what they say What? Cash out ready Right, that's what they say What I'm booking my How wait Just be a manager

Man just like to get 30% Get 30% of anything You got your ad Your publishing is your murder 30? Yeah, I need anything. Fuck that. 30.

Because I'm a prep. I'm going to get them across in the beginning of the front of the line. You ain't going to wait. I'm going to change the game. And you got an air-conditioned trailer. I know the publishers, so you're going to get a good pub deal. I got a crazy merch company. We're going to get you the merch.

So I got the digital, the content. So I need 30% of everything. Yo, will you manage us? Yeah. We're trying to get some bags. What? I get y'all some fucking bags. 30%.

We get y'all. I need a bar still deal. Oh, I can get that. I can make a fucking phone call. I just need this. First, hold. Let me get the contract together first. I got to get my rations.

What I'm getting. My ration. Fuck that. You got out of the front and the back. Let's name my company 30%. I ain't going. But think about this. If I go get an artist, right,

nobody know you. I'm going to give you all this exposure that me and Gil, you're going to be on all these platforms. So Gil got three million followers. I got 2.2 million followers. You're going to let them do you like that? You need a 50-50 deal. I'll go for production.

Listen, production good too. But, you know, I'm just trying to be nice. 30% cheap. You got a million on TikTok. 50%? No, 60% deal. I'm doing 60% deals. Yeah, I like that now.

I need 60%. Damn. That's the name of the company. You were just broke. You want them young, but you want them old heads and when I'm the young niggas. You didn't even going to worry about that. Now, listen.

They dust you right off in Chicago. Think about this. I'm going to take it to the next level. You're going to go from living in the hood to driving motherfucking Lamborghinis A million dollars worth of jewelry You think you weren't A million dollars worth of jewelry

The deliverables are crazy you're offering right now But what I'm saying is Signed bonus Right What I'm saying is I'm signed I got it The jury might not be real How many artists that we know

They got everything you're talking about They got Lamborghinis They got made bags They got all the forms They got the million dollars jewelry They got the big house And they still look at the record label And say

Y'all rob me Or they go like this and they keep paying because when they realize the game eventually that same kid who you're going to do that too he's going to realize the game especially if you ain't got your publisher

and then it's cool it's cool when he's doing his first shows and he'd get 90,000 and he's sending you 60, I'm 30 I'm happy after about two years yeah man Glenn dusts old head off man

get old head and fuck out of it man but you got to think about it not lying though but at the same time they gave him that opportunity it's like a double X thing you know what if I put a million dollars into you and I might lose it. You might. You're right. But that's why you

always got to be willing to come to the back to the table and negotiate with these kids. That's all I'm saying. You got to negotiate with them. You got to. All right. I got the best of eat for two years. I got all of my money. Let's straighten this out a little bit more. All right, we have me. We made a hundred million. Do the deals come with Dilley right in the wraps?

Huh? Do the deals come with you right in the wraps? I'm done with that shit. I ain't got no time for that shit. Too old for that shit. We're in a studio right now, though. My mouthpiece platinum in 111 countries. I don't know that shit. You're talking about too old.

I just don't do it no more. I think you need to be on the wrong loud of records album. Yeah, I got a verse for a barbecue big somebody. My tattoo, you do the, you drop the track. I'll barbecue bake a few artists. You got some artists that's on there. No, no, it needs to be you. Oh, shit.

I got to put the whole record. My client here, you can write from my client. We got some open verses. You got some songs with some. I can write on there and barbecue bake them. So I'll flay them, you know, all that. Yo, yo, yo, yo, you're making me hungry. How about this? How about this? I'm telling you all right now.

Y'all, y'all didn't even know, right? I'm going to tell y'all right now. Who we calling? Lila. No, we ain't calling nobody. No, please don't do this shit. No, I got to let me hear my single. I got a single. Y'all can book me for rolling out. Listen, look, I got a single called them dripping. Look, right here, it's on what's her name.

Look. Look. Just listen. Imagine when this come on in the whole crowd. Water everywhere. Water everywhere. Water. That shit splashing.

Water. I'm snapping. I'm getting hands up right now. I got my DJ. Swade the remix guy from Atlanta. He did the beat. Nah. I'm not even going to be able to me.

Listen, listen. I'm not listening to this shit. You hear the water? Everybody's, the water going to everybody wet. This shit is going to go viral. Sway the remix card. You heard that shit? I love that guy.

The water just air with spraying. Shit just started raining. Everybody just threw water on you. I close the show with this. You got a Jamaican wife beat on with the holes in it. Everybody just threw water on you. I'm going to get your a deal. Give me $215.215K.

How many cents? $215. Man, they never made $2,000. Man, this is the world. We appreciate y'all. We appreciate y'all, and it's just like that. Right. Thank you.

Thank you.